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2014-2015 Distribution Labor Strategy for

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Winter Storm Pax
February 2014
John Kraft
Georgia Power
Media Relations & Social Media
July 30, 2014
Timeline of Events
Monday,
Feb 10th
• GPC Storm Center Opens – GPC’s Pennsylvania Storm Released to start two day trip back to
Georgia. Tweeting is already underway.
• SEE Mutual Assistance Call – Requested off-system FTEs; 1000+ Initial Tweet-mentions
logged
•Forecast area for severe icing shifted South from Northeast Georgia
Tuesday, •Reallocated storm team staging areas in Georgia.
Feb 11th
•Winter Storm Pax begins impacting GPC service territory.
Wed
•Additional storm teams arrive – Resources shifted to impacted areas
Feb 12th
•Additional storm teams arrive – Line, tree, engineering, DAT, and leadership personnel shifted to reflect damage.
Thurs
•~480,000+ customers restored.
Feb 13th
•Line, tree, engineering, DAT, and leadership personnel further shifted to areas with remaining outages.
Friday •~640,000+ customers restored of 701,000 customer outages.
Feb 14th
Sat –
•Final Stages of Restoration –Service entrance repair work follow ups. 701,000 customers restored.
Mon Feb
th
15 17th
Transmission & Distribution Damage
Summary
•
•
•
•
•
375 poles replaced
2,800 spans of wire repaired
630 transformers replaced
1,200 services repaired
Trees removed from 950 work locations
Transmission, Distribution and Vegetation Management
Personnel
• Approximately 8,200 Southern Company employees,
contractors, and mutual assistance partners supported the
restoration.
Logistics & Fleet Summary
Logistics
• Thousands of hotel rooms and sleeping trailer beds acquired, as
well as sleeping cots
Fleet
• 90+ rental vehicles to support Damage Assessment Teams and
region requests
• Provided 1,000 + snow chains
• Provided on-site fueling at various staging areas
CCC & External Summary
Customer Care Center
• More than half a million outage calls received (56,000+ by CSR &
477,000+ by VRU)
• Nearly 860,000 customer visits to Outage Maps
• Hundreds of thousands of customers are sent proactive storm
emails Communication
External
• Issued 15+ news releases, conducted dozens of TV, and hundreds
of radio, print & online interviews
• Managed Social Media (Facebook – 441,000 reach, 2,000 new likes;
Twitter 100+ tweets, 2,500 new followers)
• 16,000 Twitter mentions
State & Community Partnerships
Experience
• Pre-storm Twitter-chat
• Liaison at GEMA – critical infrastructure
• Participation in press conference events
• Tweets and Retweets
• Fire Dept. contact – wires down
Opportunities
• Closer coordination of related messaging – safety, wires, traffic,
fires, emergency services, Severe Weather Awareness Week
• Taking advantage of Facebook audiences / overcoming Facebook
bottlenecks
• Future Twitter chats – Hurricane Season, Winter Storms, Spring
Storms?
• Other?
Georgia Power Online
www.georgiapower.com
www.twitter.com/georgiapower
www.facebook.com/georgiapower
www.youtube.com/georgiapowerchannel
John Kraft
www.linkedin.com/in/johnbkraft
www.twitter.com/JohnKinATL
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