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Media Kit
OBJECT and Decor are two mutually complementary magazines, and though they differ in technical parameters, style and contents, both magazines tell and show everything an end consumer needs and wants to know, and do it in a vivid, exciting, professional, competent, and versatile way.
MISSION
OBJECT provides a full range of design, architecture and art news.
Decor offers information, develops and promotes the art of d cor.
TARGET AUDIENCE
Impressive, educated and well-to-do people. • People interested in interior designs, who plan the interior of their homes and invite an architect for the project.
• Architects
• Designers
• Decorators
LEVEL OF INCOME
High and very high (72%),
higher than medium and medium (20%),
lower than medium (8%).
DI STRI BUTI ON
1. Through major trade networks
2. Subscription through subscription agencies Ukrpochta, Summit and KSS 3. Free distribution:
24% - Addressed delivery to authoritative designers, decorators, architects and their customers
37% - At big salons of million cities 4% - Magazines are available in premium hotel rooms and SPAs in Kiev, Donetsk, Crimea, Odessa, Dnepropetrovsk, Lvov and Kharkov, and at monobrand boutiques in Kiev
18% - Personal stands in business lounges in Terminals A, B and C at the official delegation hall of Borispol airport.
3% - In diplomatic missions of foreign countries and at culture centers
1% - Delivery to museums, galleries and exhibition halls in Kyiv
13% - Exhibitions, forums, workshops, media partnerships, media sponsorships
SALE +
SUBSCRI PTI ON
DELI VERY
65%
35%
ADVERTI SEMENT RATES FOR 2010 ADVERTI SEMENT PLACEMENT OPTI ONS
2/1 1/1 1/2 1/2 1/4
Placement Bleed size
Price, Internal block
1/1 275 x 370 3 500
2/1 550 x 370 6 500
1/2 275 x 185 1 900
1/4 137 x 185 950
Covers
Flap, front side 144 x 370 5000
Flap, back side 144 x 370 6500
First double-page spread 550 x 370 9 500
2 double-page 550 x 370 8 000
3 cover page 275 x 370 4 500
4 cover page 275 x 370 6 500
Placement Bleed size
Price, Internal Block
1/1 225 x 297 3 500
2/1 450 x 297 6 500
1/2 225 x 148 1 900
1/4 112 x 148 950
Area near contents 225 x 297 4 000
Covers
Gatefold 225 x 297 8 800
First double-page spread 450 x 297 9 500
2 double page 450 x 297 8 000
3 cover page 225 x 297 4 500
4 cover page 225 x 297 6 500
DI SCOUNTS
Number of advertisements
3-4 5-6 7-8 over 9
Volume discount, %
15% 20% 25% 30%
Agent discount, %
15% 15% 15% 15%
Number of issues
2 3 4 5 6 7 8
9 and more
Discount, %
5% 9% 10% 12% 15% 20% 23% 25%
Bullet payment of advertisement placement in several issues: Placement of several advertisements in one issue • Rates do not include VAT and advertisement tax.
• Payment is due in UAH at the NBU rate as of the due date.
• 10% charge is applicable for fixed advertisement spot
• Prices are specified for ready designs provided on electronic data carriers
• Discounts are provided only after signing an agreement containing payment terms
• Digital coloring test: EUR 30
• The resulting discount is calculated by consecutive subtraction of volume and agent discounts (compounding)
• Advertising agencies that buy 25 and more pages during one year may obtain additional discount if they make a contract with the Publishing House for one year.
• Layout making: USD 400-600 depending on layout difficulty
TECHNI CAL REQUI REMENTS FOR MATERI ALS PROVI DED FOR PUBLI SHI NG I N «OBJECT» AND «DECOR» MAGAZI NES
Advertising materials are accepted in electronic format only. A ready adver-
tisement layout is a file that does not require any improvements and meets the following demands:
SI ZES OF ADVERTI SI NG LAYOUTS ( MM): For advertisement placement on spread in Decor magazine, please note that part of the image (approximately 6 mm) is covered by the splice, and hence the layout must be made as two pages. Text, logos and key parts of the image should be at least 5 mm from the trimmed edge and 12 mm from the back side.
OBJECT
1/1 2/1 HOR.
1/2 1/4
CLEAN SIZE 275 X 370 550 X 370 275 X 185 137 X 185
BLEED SIZE 285 X 380 560 X 380 285 X 195 147 X 195
DECOR
1/1 2/1
1/2
HOR.
1/2 VER.
1/4
CLEAN SIZE 225 X 297 450 X 297 225 X 148 112 X 297 112 X 148
BLEED SIZE 235 X 307 460 X 307 235 X 158 122 X 307 122 X 158
PREFERRED FI LE FORMATS:
Adobe Illustrator (EPS), Adobe Photoshop (EPS, TIF), Adobe InDesign build. The layout must be supplemented with a printed layout copy (coloring test preferred) in trimmed size and signed by the customer.
Layouts in CorelDraw and Word are not accepted.
All bit-map images must be provided in 1:1 scale at 300 dpi.
Do not leave unused alpha channels and lines in files.
All used colors must comply with CMYK model.
For deep black in big areas (e.g. background) Super black (C—50%, M—50%, Y — 30%, K — 100%) is preferred.
Total quantity of colors must not exceed 320%.
Grey objects (solid areas) should contain percentage of black (e.g. C=0 M=0 Y=0 K=50), rather than composite color. This will prevent mismatch of colors.
For custom (spot) colors, a color sample must be provided with a pantone num-
ber in PANTONE album.
Minimum line thickness is 0.25 points, please do not use Hairlines.
Layout maker is responsible for overprint in vector part. Do not allow overprint of white color.
All fonts must be provided separately or be transformed into curves.
If the material will have a fold, please specify the fold place and its size in mm.
ADVERTI SEMENT MATERI ALS ARE SUPPLI ED I N UKRAI NI AN. Acceptable file carriers: CD/DVD, memory sticks, ftp-servers, Internet file share facilities.
OBJECT Decor
Periodicity
5 issues annually, 1 issue every 2 months issues annually, 1 issue every 2 months
Format 275 х 370 мм 225 х 297 мм
Number of copies 10 000 copies 10 000 copies
Number of pages in one issue 82 176
ГРАФИК ВЫХОДА ЖУРНАЛОВ, 2010, ВТОРОЕ ПОЛУГОДИЕ
GENERAL SPECI FI CATI ONS
PARTI CI PATI ON I N SHOWS
Macef, Milan, January 15-18, 2010
Maison & Objet, Paris, January 22-26, September 3-7 2010
Messe Frankfurt-Ambiente, Frankfurt-am-Main, February 12-16, 2010
iSaloni, Milan, April 14-19, Crocus, Moscow, October 6-9, 2010
IMM Colonge, Cologne, April 19-24, 2010
Abitare il Tempo, Verona, September, 16-19, 2010
Cersaie, Bologna, September 29 — October 3, 2010
Magazine Month №
Layout delivery
Layout approval
(with ad)
Delivery to printing office
Release
Decor May-June 6 09.04 12.04 26.04 03.05
OBJECT June-July 8 13.05 18.05 24.05 31.05
Decor July-August 7 11.06 17.06 24.06 01.07
OBJECT
September-
October
9 12.08 18.08 25.08 01.09
Decor
October-
November
8 10.09 16.09 23.09 30.09
OBJECT
November-
December
10 13.10 18.10 25.10 01.11
Decor
December-
January
9 12.11 18.11 24.11 01.12
CONTACT DETAI LS
AT Media Publishing House 01001 Kyiv, Ukraine 9 Kostelnaya Str., office 33 phone/fax: +38 044 279 12 12
phone: +38 044 240 86 02
e-mail: office@atmedia.com.ua
ADVERTI SEMENT DI RECTOR
Ksenia Kulikova phone/fax: +38 044 279 12 12
mobile: +38 067 449 17 53
e-mail: kulikova@atmedia.com.ua
ADVERTI SEMENT MANAGER
Natalia Teslenko
Phone/fax: +38 044 279 12 12
mobile: +38 067 100 40 63
e-mail: adv_2@atmedia.com.ua
ADVERTI SEMENT MANAGER
Alla Safronova
Phone/fax: +38 044 279 12 12
mobile: +38 096 432 48 56
e-mail: adv_4@atmedia.com.ua
Автор
lin.da
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