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PREZENT DEKOR OBJEKT(07-02-2011) ENG

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Media Kit
Two mutually complementary OBJECT and Decor magazines differ in technical parameters, style and contents. They both tell and show
everything an end consumer needs and wants to know, and do it in a vivid, exciting, professional, competent, and versatile way.
MISSION
OBJECT magazine publishes a full range of design, architecture and art news.
Decor magazine informs, develops and promotes the art of decoration.
TARGET AUDIENCE
Impressive, educated and well-to-do people: • People interested in interior design, those wo design the interior of their homes and invite
an architect to work on the project;
• Architects;
• Designers;
• Decorators.
LEVEL OF INCOME
High and very high (72%),
higher than medium and medium (20%),
lower than medium (8%).
DI STRI BUTI ON
1. Through major trading networks.
2. Subscription through subscription agencies Ukrposhta, Summit and KSS.
3. Free distribution:
24% – Delivery to authoritative designers, decorators, architects and their customers.
37% – At big salons in big cities 4% – The presence of magazines in premium hotels’ rooms and SPAs on Kyiv, Donetsk, Odesa, Dnipropetrovsk, Lviv, Kharkov and Crimea, and at monobrand boutiques in Kyiv
18% – On personal stands in business lounges in Terminals A, B and C, in the official delegations hall of Borispol Airport.
3% – In diplomatic missions of foreign countries and in culture centers.
1% – Delivery to museums, galleries and exhibition halls of Kyiv.
13% – Exhibitions, forums, workshops, media partnerships, media sponsorship.
SALE +
SUBSCRI PTI ON
DELI VERY
65%
35%
ADVERTI SEMENT RATES FOR 2011 ADVERTI SEMENT PLACEMENT OPTI ONS
2/1 1/1 1/2 1/2 1/4
Placement Bleed size
Price, Internal block
1/1 275 x 370 4 200
2/1 550 x 370 7 800
1/2 275 x 185 2 200
1/4 137 x 185 1 200
Covers
Flap, front side 144 x 370 6 000
Flap, back side 144 x 370 8 000
1st double-page spread 550 x 370 11 400
2nd double-page 550 x 370 9 600
3rd cover page 275 x 370 5 400
4th cover page 275 x 370 7 800
Placement Bleed size
Price, Internal Block
1/1 225 x 297 4 200
2/1 450 x 297 7 800
1/2 225 x 148 2 200
1/4 112 x 148 1 200
Area near contents 225 x 297 4 000
Covers
Gatefold 225 x 297 10 600
1st double-page spread 450 x 297 11 400
2nd double page 450 x 297 9 600
3rd cover page 225 x 297 5 400
4th cover page 225 x 297 7 800
DI SCOUNT
Number of advertisements
3–4 5–6 7–8 over 9
Volume discount, %
15 20 25 30
Agent discount, %
15 15 15 15
Number of issues
2 3 4 5 6 7 8
9 and more
Discount, %
5 9 10 12 15 20 23 25
Bullet payment of advertisement placement in several issues: Placement of several advertisements in one issue • Rates do not include VAT and advertisement tax.
• Payment is due in UAH at the NBU rate as of the due date.
• 10% charge is applicable for fixed advertisement spot.
• Prices are specified for ready designs provided on electronic data carriers.
• Discounts are provided only after signing an agreement containing payment terms.
• Digital coloring test: EUR 30.
• The resulting discount is calculated by consecutive subtraction of volume and agent discounts (compounding).
• Advertising agencies that buy 25 and more pages during one year may obtain additional discount if they sign a contract with the Publishing House for one year.
• Layout making: USD 400–600 depending on layout difficulty.
TECHNI CAL REQUI REMENTS FOR MATERI ALS PROVI DED FOR PUBLI SHI NG I N OBJECT AND DECOR MAGAZI NES
Advertising materials are accepted in electronic format only. A ready adver-
tisement layout is a file that does not require any improvements and meet
the following demands:
SI ZE OF ADVERTI SI NG LAYOUTS ( MM): When advertisement placing an on spread in Decor magazine please note that part of the image (approximately 6 mm) is covered by the splice, and hence the layout must be made as two pages. Text, logos and key parts of the image should be placed at least 5 mm from the trimmed edge and 12 mm from the back side.
OBJECT
1/1 2/1 HOR.
1/2 1/4
CLEAN SIZE 275 X 370 550 X 370 275 X 185 137 X 185
BLEED SIZE 285 X 380 560 X 380 285 X 195 147 X 195
DECOR
1/1 2/1
1/2
HOR.
1/2 VER.
1/4
CLEAN SIZE 225 X 297 450 X 297 225 X 148 112 X 297 112 X 148
BLEED SIZE 235 X 307 460 X 307 235 X 158 122 X 307 122 X 158
PREFERRED FI LE FORMATS
Adobe Illustrator (EPS), Adobe Photoshop (EPS, TIF), Adobe InDesign build. The layout must be supplemented with a printed layout copy (coloring test preferred) in trimmed size and signed by the customer.
Layouts in CorelDraw and Word are not accepted!
All bit-map images must be provided in 1:1 scale at 300 dpi.
Do not leave unused alpha channels and lines in files.
All used colors must comply with CMYK model.
For deep black in big areas (e.g. background) Super black (C – 50%, M – 50%,
Y – 30%, K – 100%) is preferred.
Total quantity of colors must not exceed 320%.
Grey objects (solid areas) should contain percentage of black (e.g. C=0 M=0 Y=0 K=50), rather than composite color. This will prevent mismatch of colors.
For custom (spot) colors, a color sample must be provided with a pantone num-
ber in PANTONE album.
Minimum line thickness is 0.25 points. Please do not use Hairlines.
Layout maker is responsible for overprint in vector part. Do not allow overprint
of white color.
All fonts must be provided separately or be transformed into curves.
If the material has a fold, please specify the fold place and its size in mm.
ADVERTI SEMENT MATERI ALS MUST BE SUPPLI ED I N UKRAI NI AN! Acceptable data carriers: CD/DVD, memory sticks, ftp-servers, Internet file share facilities.
OBJECT Decor
Periodicity
5 issues annually, 1 issue every 2 months issues annually, 1 issue every 2 months
Format 275 х 370 mm 225 х 297 mm
Number of copies 10 000 copies 10 000 copies
Number of pages in one issue 82 176
GENERAL MAGAZI NE SPECI FI CATI ONS
I SSUE SCHEDULE, 2011-2012
PARTI CI PATI ON I N SHOWS
Maison & Objet, Paris, January 21–25, 2011
Macef, Milan, January 27–30, 2011
ISH, Frankfurt-am-Main, March 15–19, 2011
“KIFF”, Kyiv, March 09–12, 2011
I Saloni, Milan, April 12–17, 2011
IFA, Berlin, September 02–07, 2011
Cersaie, Bologna, September 20–24, 2011
Abitare il Tempo, Verona, 2011
Crocus, Moscow, 2011
Magazine Month №
Layout delivery
Layout approval
(with ad)
Delivery to printing office
Release
Decor October–November 13 06.09 19.09 26.09 03.10
OBJECT November–December 15 05.10 19.10 27.10 03.11
Decor December–January 14 07.11 17.11 24.11 01.12
OBJECT February–March 16 13.01 17.01 24.01 31.01
Decor March–April 15 10.02 18.02 24.02 03.03
OBJECT April–May 17 10.03 18.03 24.03 31.03
Decor May–June 16 11.04 18.04 25.04 02.05
OBJECT June–July 18 11.05 19.05 26.05 02.06
Decor July–August 17 06.06 16.06 23.06 30.06
OBJECT September–October 19 08.08 18.08 29.08 05.09
Decor October–November 18 06.09 19.09 26.09 03.10
OBJECT November–December 20 05.10 19.10 27.10 03.11
Decor December–January 19 07.11 17.11 24.11 01.12
CONTACT DETAI LS
AT Media Publishing House 01001 Kyiv, Ukraine, 9 Kostelna Str., office 33 phone/fax: +38 044 279 12 12
phone: +38 044 240 86 02
e-mail: office@atmedia.com.ua
www.decorobject.com
COORDI NATOR OF PUBLI CI TY DEPARTMENT
Yurchenko Anastasia
mobile: +38 097 125 41 59
e-mail: adv_7@atmedia.com.ua
Автор
275630889
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prezent_dekor_objekt, _eng, 2011
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