close

Вход

Забыли?

вход по аккаунту

?

Паркер Р. Как сделать красиво на бумаге

код для вставкиСкачать
111l1AHI1E
o
o
WM~~
Z185454483493,R858435250840
l'IM.41001151993307
•
001n00
•
n-
fln
SixthEdition
Roger
C.
Parker
PARAGLYPH™
PRESS
aKceJIaTbKaCRBO
HaMare
BTopoe
H3,ll;aHHe
Ha
pyCCKOM
513bIKe
PooJICepIIap1Cep
Ca1-d(Jll-
CJ1emejJo/;jn
MocklJa
2{}{}8
•
Ceplt1~
«
6lt16n
lt10TeKaAlt13a
111
Hepa»
POA)f(epnapKep
HaHCl1enaTbHpaCMBOHa
dYMare,
2-e
M311aHMe
nepeSOA
B.
OSYlt1HHlt1KOSalt1
B.
Tlt1MOXlt1Ha
r
JIaBHbIH
pe~aKTOp
3aB.
pe~aKIJ;HeH
HayqHbIH
pe~aKTOp
BbmYCKaIOI.QHH
pe~aKTOp
KoppeKTOp
BepCTKa
A.
ra.nylioa
H.MaKapoaa
IO.
Kpaaeq
B.
Oa'lUIiIiUKOa
O.MaKapoaa
/l,.Op.noaa
IIapKepP.
KaK
C~eJIaTb
KpaCHBOHa6YMare,2-e
H3~aHHe.
-IIep.CaHrJI.-CII6:CHMBOJI-
IIJIIOC,
2008.-384C.,HJI.
ISBN-I0:5-93286-098-7
ISBN-13:978-5-93286-098-4
3TO
PYKOBO~CTBO,BbI~ep*aBmee
BCIlIAmeCTb
H3~aHHH,npe~CTaBJI.lieT
C060IOHe-
3aBHcHMbIH
OTnporpaMMHoro
o6eCneqeHH.liH
annapaTHoH
nJIaT(j;>opMbI
KYpCnOJIH-
rpa(j;>HQeCKOrO
~H3aHHa,
He
OCTaBJI.liIOI.QHH
6e3
BHHMaHH.liH
HeKOTopbleBonpOCbI,
CB.li3aHHble
C
~OKYMeHTaMH ~JI.li
BceMHpHOHnaYTHHbI.
ABTOp,
O~HH
H3onbITHeHmHX
~H3aHHepOB,nO~eJIHTC.li
CBaMHCBOHMHceKpeTaMH,
u
HayqHT,
KaK
3aBJI~eTb
BHHMaHHeM
QHTaTeJI.li,
BKJIIOQHBB
~eHCTBHe
BeCbapCeHaJI
H306pa3HTeJIbHbIX
cpe~CTB
COBpeMeHHoroKOMnbIOTepa.BbIy3HaeTe,KaK
C03~a­
BaTb
~OKYMeHTbI,6Y~b
aTO
peKJIaMHbIH
6YKJIeT,
06'b.liBJIeHHe
Bra3eTeHJIH
*ypHa-
JIe,OTQeT0pa60TeHJIHpe3IOMe
~JI.li
nOTeHIJ;HaJIbHOrO
pa60TO~aTeJISi.
ISBN-10:5-93286-098-7
ISBN-13:978-5-93286-098-4
ISBN1-933097-06-X
(aHrn)
©
ll3~aTeJIbCTBO
CHMBOJI-llJIloc,2008
AuthorizedtranslationoftheEnglishedition
©
2006ParaglyphPress,Inc.Thistrans-
lationispublishedandsoldbypermissionofParaglyphPress,Inc.,theownerofall
rightstopublishandsellthesame.
BcenpaBaHa
i\aHHoeH3i\aHHe
3a~H~eHbI
3aHOHOi\aTeJlLCTBOM
P<t>,
BHJIlO'I8.$!
npaBOHanonHoeHnH
'Iac-
TH'IHOeBocnpOH3Bei\eHHe
BJIl060H
ljlopMe.
BceTOBapHbIe3HaHHHnH3aperHcTpHpOBaHHbIeTOBapHLIe3Ha-
HH,ynoMHHaeMbIeB
HaCTOH~eM
H3i\aHHH.
HBnHIOTCHco6cTBeHHOCTLIO
COOTBeTCTBYIO~HX
<!>HpM.
ll3ilaTeJIbCTBO
.CHMBOJI-IIJIIOC'.199034;"CaHKT-lIeTep6ypr,16
JIHHHR,
7,
TeJI.(812)324-5353,www.symbol.ru.
JIHIreH3HR
JIll
N
000054OT25.12.98.
HaJIOrOBaR
JIbrOTa-
o6IIIepoccHHcKHHKJIaCcH<pHKaTopnpo.n;YKIJ;HH
OR
005-93,TOM2;953000-
KHHrIl:H
6pomlOpbl.
lIoilnHcaHO
B
neqaTb
12.12.2007.
<1lopMaT
70x100'fl6.
lIeqaTbo<pceTHaR.
06'beM
24
neq.
JI.
THpalK
30003K3.3aKa3
N
4556
OTneqaTaHOC
r0TOBbIXilHan03HTHBOB
BrYII
.THnorpa<pHR
.HayKa.
199034,CaHKT-lIeTep6ypr,9
JIHHHR,
12.
6J1ArOAAPHOCT~
Ha
06AOmKe
HaneqaTaHOTOAbKO
HMRaBTOpa,
HO
Ha.u;
C03-
uu
p;aHHeMSTOHKHHrHTpyp;HACH
geAbIH
KOAAeKTHB.
ClIaCH60
KeiITyYSHCKaMnyH
em
KOAAeraMH3
Paraglyph
Press,
6Aarop;apH
KOTOpbIM
lIOHBHAOCb
weCTOe
H3p;aHHe
«LookingGood
In
Print».3aHHMH-lIO
lIOPjIJJ;Ky,
HOHe
lIO
3HaqeHHIO
-
CAep;YIOTMOH2KeHa
l3eTcH
HCbIHOBbH
KpHC,3aK
HPaHaH,
KOTopbIe
AI06HTMeHHH
lIOMoralOT
MHe.
-
POIl.JlCep
napKep(Roger
C.
Parker)
05ABTOPE
POP)Kep
napKep(Roger
C.
Parker)
npe3H~eHT
NewEn-
trepreneur
H
GuerrillaM'arketingDesign.OH
3aHHMaeTCH
KOHCyAbTHpOBaHHeMH06)"IeHHeM
B
cq>epe
~aHHa
H
no-
MoraeT
KOMnaHHHM
.i\106bIX
pa3MepOB
npeBpaTHTb
coqeTa-
u
HHeMapKeTHHra
H
~aHHa
B
o~
MOIgHYlO
~IDKYIJ!YIO
CH.i\y.
CBOHMHKHHraMH,ceMHHapaMH
HKOHcyAbTagHHMH
(BTOM
qHC.i\eH
no
YIHTepHeTY)POP)KepYlKe
nOMor60.i\eeqeM
uu
MH.i\.i\H0HYnOAb30BaTeAeHY.i\)"IWHTb
BHeWHHH
B~
Hsq>q>eKTHBHOCTb
C03~aBaeMbIX
HMH
~OKYMeHTOB,
KaK
neqaTHbIXTaK
H
S.i\eKTpOHHbIX.
POP)KepaMOlKHOHaHTH
no
C.i\e~YIOIgHM ~pecaM:
-Roger
C.
Parker
PO
Box697
Dover,NH03821-0697
RCPCOM@aol.com
www.newentrepreneur.com
www.guerrillamarketingdesign.com
www.onepagenewsletters.com
BCTYnVlTE11bHOEC110BO
I-lTaK,nepe,ll;
Ba~m
nOCAe,1UleeH3,ll;aHHe
«LookingGood
In
Print».
Y~e
60.J\bllie,ll;eCSITH
J\eT
9TaKHHra
nOMoraeTCBO-
HM'1HTaTeJ\SlMBbl2KaTbMaKCHM)'MH3HX
peKAaMbI,
6yKAe-
TOB,
HHq>OpMaw'!OHHbIX610MeTeHeHH}"Ie6HbIXnoco6HH.
H,'ITOeIYe
B~ee,y~e
60.J\blliellilTHa,lU,!aTH
J\eT
nOMO-
raeT
HM
6paTbHOBbIeBbICOTbIBKapbepe
H
B
npoq>eCCHH.
PeBOJ\lOgIDI
Bo6J\acTH
HaCTO.J\bHbIXH3,ll;aTe.J\bCKHXCHC-
u
TeM,BnepBbIX
PMaxKOTOpOHlliJ\a9Ta
KHHra,
YHH'lTO~-
J\a6apbepbI
Me~y
aBTOpaMHKHHrH,l1;H3aHHepaMH.
BHa-
llie
BpeMSIcpe,ll;CTBO,1UloroTO.J\bKO
TeKCTa
He,ll;OCTaTO'lHO,
'lT06bI,ll;OHeCTH,ll;0ay,l1;HTOpHHCBOH
«Mecce~».
YT06bI
u
,ll;OCTH'IbCBoeHgeJ\H
BCOBpeMeHHbIX
PbIHO'IHbIXYCAOBH-
SIX,MaAOpaCCTaBHTbnpaBH.J\bHble
CAOBaB
HY~OM
no-
pSl,l1;Ke,Ha,l1;OHXeIYeH
oepopMumb
-
nO,ll;o6paTb
COOTBeT-
CTByIDI,ID'IOrapHHTypyHKpaCHBO
pacnoJ\o~
TeKCT
H
OCTa.J\bHble9J\eMeHTbIMaKeTa
Ha
CTpaHHge.
TeM,KTO
pe,ll;aKTHpOBaA
TeKCTbI
HHq>opMagHOHHbIX61OMeTeHeH,
npHlliJ\OCb3a6paTbCSI
BlliKypy
rpaq>H'leCKHX,l1;H3aHHepOB
H
Ha60PIYHKOB
(TO
~e
CaMoenpHlliJ\OCbC,ll;eAaTb6H3HeC-
MeHaM,
MeHe~epaM
HKOHCY.J\bTaHTaM).Kam.zu,IH,
KTO3a-
HHMaACSI,l1;H3aHHOM,ll;OKyMeHTOB,BCTaAnepe,ll;Heo6xo,1Ul-
MOCTbIO
no6~e
n03HaKOMHTbCSI
CHHTepHeTOM
H
Bce-
MHpHOHnayrnHoH,'lT06bIC03,ll;aBaTb
9J\eKTpOHHble
,ll;OKy-
MeHTbI,
KpaCHBOBblrJ\Sl,l1;SlIYHe
Ha
9KpaHeMOHHTOpa.
DOJ\ee
nSITHa,ll;gaTH
J\eT
Ha3a,l1;
nepBoe
H3,ll;aHHe
«Looking
Good
In
Print»nOMorJ\O
He,1Ul3aHHepaM,HCKaBlliHM
npo-
CTOH
cnoc06
OBJ\a,l1;eHHSIOCHOBaMHrpaq>H'leCKOrO,l1;H3aH-
Ha,
nOJ\}"IHTbHe06xo,1UlMyIDHMHHq>opMagHlO.
YllieCToro
eCTb
H,ll;pyraSI3a,l1;a'la:
OHO
BblcTYIIaeT
B
Ka'leCTBe
0630P-
HOro
PYKoBO,ll;CTBa
,l1;J\SI
Tex,KTO
y~e
3HaKOM
C
OCHOBaMH,
u
HO
XO'leT
OCBe:>JCumb
u
yAyltlUUmb.l!U3aWiepcKue
HaBbl-
8
BcrynilnenbHOe
cnoso
KU.
OHO
mep;aCT,lUi3aHHepaMHaqaAbHbIe3HaHIDI
0TOM,
KaK
pacnpOCTpaIDIThCBOH
pa60ThIqepe3
I1HTepHeT.
I1HTepecHO
nOCMOTpeTh,
qeM
nepBoe
H3p;aHHeOTJUiqaeTCH
OTToro,KOTopoeBbI
p;epmHTe
B
PYKax.
MHe
npIDITHO
KOHCTarnpOBaTh,'ITOno-npemHeMynOp;qepKHBaeTCHPOAb
OCHOBHOHHp;eHHBHHMaHIDI
K
p;eTaAHM.OMaKO
BTOM,
'ITOKacaeTCH
C06CTBeHHO
H3p;aTeAbCKOrop;eAa,
IlleCToe
H3p;aHHeYIllAO
OTnepBoroHa
geAyro
BeqHOCTh.K
npHMe-
~
py,rAaBbI,
nOCBHIgeHHbIecpOTorpacpHHH,lUi3aHHY3AeK-
TpOHHbIX
p;OKYMeHTOB,oTpamaroTpa3BHTHeTeXHHKH
3a
nOCAep;HHep;eCHTb
AeT.KTO
nHTHap;gaThAeTHa3ap;
OTBa-
mHACH
6bI
npep;CKa3aTh,'ITO
AdobePhotoshop
OKameT
Ha
,lUi3aHH
TaKoe
MOIgHoeB03P;eHCTBHe?
KpoMeToro,B
KHHryP;06aBAeHbI
HOBbIe
HAAlOcTpagml,
npH3BaHHbIe
nOKa3aTh
HOBbIe
BamHbIeTeXHOAOrHHP;H-
3aHHa,pa3p;eA
0
,lUi3aHHe60AbIllHXp;OKYMeHTOB,onHcaHbI
~
HOBbIe
AOBYIllKH,nop;CTeperalOIgHep;H3aHHepOB,HOqeHb
MHoroCOBeTOB0TOM,KaKOTBeTHThHaBbI30BbI
BpeMeHH
H
KaK
peaAH30BaThOTKpbIBalOIgHeCHB03MomHocrn.
nHCaTeJUinHmyT
,1J;AH
Toro,
'IT06bIyAyqIllHThoKpymalO-
Igyrop;eHCTBHTeAbHOCTh.EcJUirOBOpHTh
06
,:nOHKHHre,
TO
qyTb
AH
He
npIDITHee
Bcero(KpOMeToro,
'ITO
y
MeIDl
~ ~
nOHBHAaCb
MaccaHOBbIX
p;pY3eH
-
MOHXqHTaTeAeH,
Ha-
nHCaBIllHX
MHe)
6bIAOHMeHHO3TOqyBCTBO
-
'ITO
OHa
Cp;eAaAaMHp
HeMHoro
AyqIlle.
BnepBbIe
HOC03HaA3TO
Ha
...
KOHcpepeHgHH
SeyboldPublishingB
HblO-l1opKe,rp;e
~
BCTpeTHACH
C
apT-,lUipeKTOpOMOMOHH3Bep;yrgHx
Ka-
6eAbHbIXceTeH
CTpaHbI.
npep;cTaBHBIllHcb,HpaCCKa3aA,
BKaKOM
H
BOCTopreOT
CTHAH
ero
KOMnaHHH,
Ha
'ITO
OHOT-
BeTHA:
«CnacH60,aMHe
Bep;b,HnpaBp;a,
eCTh3a
'ITO
Bac
6Aarop;apHTh
•
.H
npoqHTaA
"LookingGoodinPrint"Ha-
KaHYHe
cBoeronepBoro
c06ecep;oBaHIDI
B
3TOHKOMnaHHH
H6AarOp;apH3TOMYnOAyqHA
pa60ry!»
OrJ1ABJ1EH~E
BBeAeHMe..........
.
......................................17
I.
3neMeHTbi
A
3oMHO
23
1.
np
..
crynaeMKpa60Te
25
r
nCBHoe-
nOHSlTbCyrb
npoeKTc
27
nnCHl1pOBCHl1e113KCnepl1MeHT
28
BAoxHoBeHl1eHCAO
I1CKCTb
29
3CBeAI-lTencnKY
C
06P03~OMI-l
.....•........................
29
He
BblncAcihe1-l3
KOHTeKCTC
29
nOCMOTpl-lTe
30
rpCHI-l~b1
HCCTonbHblX
1-l3ACTenbCKI-lXCI-lCTeM
.........•................
30
npl-lHl.\l-lnblAI-l3CiiHC
................•........................
31
Y
MeCTHOCTb......................•........................
31
nponopu,HH
33
HcnpcBneHl-le
......•...................•..................
35
EAHHCTBOCTHJ1SJ
36
KOHTpOcr
38
LlenOCTHblH
06P03................•........................
40
CAep)I(OHHOCTb
42
PIo1TM
43
BHI-lMCHl-le
K
AeTOnSiM
.....................•...•............
44
np06Hble
pCCne'lCTKI-l
.....•................•..............
46
npOAOn)l(eHl1e
cneAyeT•••.....................•..............
47
2.
IIIHCTPYMeHTbI
opraH"3a~
49
OprCHI13Cl.\I1S1MCTepl-lCnC
HC
CTpCHI-ll.\e
51
MOAynbHble
CeTKI-l
..•.................:'
51
KonOHKH..............•...................................
54
BHyrpeHHHe
nanSi
58
BHewHl1enonSi
..........•..........•......................
60,
10
OrnasneHV1e
OprOHH30u,IHI
TeKeTO
60
3ar0J10BKJI1
61
«KHKepbl»
64
nOA30r0J10BKH
65
nOApHCyHO'lHblenOAnHCH
..•.•.••......•................
68
BepxHHHHHH)I(HHHKonoHTHTYnbl
70
BblHOCKJ.I1H
Bpe3KH
72
MOpKHpOBoHHbleenHCKH
73
OTCblJ1KIoo1
..............................•...................
74
30ronOBKHH3AOHHHHnorOTHnbl
74
CTHJ1H
77
npOAOn)l(eHHe
eneAyeT....
78
3.
ApxJ,1TeKTYPCWpMcI>TC
79
Ou,eHKo
H
Bbl60p
WpHcj>TO
80
npHMeHeHHeropHHTYPHHO'lepTOHHH
82
HOyepTOHl-1e
83
Hocblw,eHHOCTb
86
Bbl60p
ropHHTYpbl
87
Bbl60p
WpHcj>TOAflSl
OCHOBHoroTeKeTO
87
Bbl60p30rOnOBO'lHOrO
WpHcj>TO
88
KOKnOK030Tb
WpHcj>T
e
ny'lWeH
eTopoHbl
89
KernbWpHcj>TO
90
BblpOBHHBoHHe
...........•................................
91
KepHI1HrHTpeKHHr
94
Me)l(CnOBHble
npo6enbl
95
OT6101BKH,BTSl)l(KIo1,
KpocHble
CTPOKIo1HHHTepnHHbSl)l(
96
VlHTepnHHbSl)l(
99
CneLJ,110nbHble3cj>cj>eKTbl
100
T
OHKOSl
HoeTpo~Ko
105
npOAOn)l(eHHe
cneAyeT
106
4.
KOHcTpyKTMBHble
3neMeHTbiAM3CMHC
107
DenoenpoeTpoHeTBo
108
CnycKH
110
BepTHKonbHoe
6enoe
npocTpoHCTBO
112
nl-1Hel:1KI-1
112
BHeWHlo1epOMKH
116
BHYTpeHHHePOMKIo1
117
TeHI-1
120
n.naWKJ..1
121
OrnaSJleHl1e
Bpe3KH
122
lt11111IOCTPC~HH
Bo6pe3
123
npOAOJl)l(eHHe
cneAyeT
125
s.
&!1CKYCCTBO..
nnlOCTpa~....
.
127
3q,q,eKTHBHOeHl1l1lOCTpHpoBcHHe
128
PHCyHOKHl1Hq,oTorpcq,HSl?
...................•............
129
oe3rpcHwlHbieB03MO)l(HOCTHpHCyHKC
130
r
OTOBble
Hl1l1IOCTPO~HH
131
KnHn-apTbi
132
¢OHOBble3011HBKHH
opHoMeHTbl
134
AeKopoTHBHbieWpHq,TbI
.............................•.•...
136
nOKynKcrOTOBblX
Hl1l1IOCTPC~HH
137
KpCTKCSl
cnpaBKono
rpaq,wlecKHMq,OpMOTCMq,CH110B
138
06po6oTKO
Hl1JlIOCTPO~HH
139
lt1Hq,0PMO~HOHHOSl
rpoq,HKo
.........................•.....
141
KpyroBble
HCT0116'lCTbleAHorpoMMbl
142
CxeMbi145
T
a6nHLJ.bl
148
KonJ.1J.1
3KpOHO
150
KapTbl
151
lt111JlIOCTPO~HH
BBbirOAHOMCBeTe.................•.........
152
HeKoTopble
XHTpOCTH
154
npOAOJl)l(eHHe
cneAyeT
158
6.
Pa60Ta
C
~oTorpa~"JlM"
159
AnSl'lero
HY)l(Hbi
q,oTorpoq,HH?
160
OT6op
KO'leCTBeHHblXq,OTOCHHMKOB
161
T
eXHH'leCKHe
ncpoMeTpbl
q,OToH306pa)l(eHHSl
162
Cl>oTorpoq,HH
B
oq,opMJleHHH
AOKyMeHToB
164
Bbl6epHTeK111O'leBylOq,oTorpaq,HIO
165
CHll0Bbie
llJ.1HHH
166
J1HHHSlropH30HTO
167
C03AaHHe-aq,q,eKTcABH)I(eHHSl
168
PeAoKTHpoBoHHeq,oTorpoq,HH
........................•....
169
BceAe110B
KCApHpOBCHHH
169
lt13MeHeHHe
pa3MepoB
q,oTOrpoq,HH
171
3epKcl1bHoe
oTo6pc)I(eHHe
171
KoppeKTHpoBKCKOHTpCCTHOCTH
HSlpKOCTH
172
PerywHpoBoHHeq,oTorpcq,HH
..........................•..
173
Cne~Hcl1bHble
3q,q,eKTbl
................................•..
173
11
12
OrnaBneHl-1e
T
eXHOnOn1S11-13TI-1KOepOTOrpOepl-11-1
175
npOAOn:>KeHl-1e
CIleAyeT....
176
II.
npMMeHeHMenony"leHHblX3HaHMM
177
7.
ny6n
KC14
179
V1HepOpMOLlI-10HHble61OnneTeHI-1
180
OCHOBHOH
30ronOBOK...........•.......•................
181
CBeAeHI-1S1
06
1-13AOTene
184
nO'lTOBbleCBeAeHI-1S1
185
CBeAeHI-1S1
06OBTOpOX
186
30ronoBKI-1
................•.•............................
186
«npI-1MOHKI-1l>(TI-13epbl)
188
BBoAHble
epP03b1
189
Pa3Mep190
PocnpOCTpOHeHl-1e
..........................•.•...•.......
190
MOllOepOpMoTHbie
r03eTbi
191
nepBoSi
nonoco..........................•...•...........
192
BHYTpeHHl-1e
nonOCbl
194
nOCIleAHSISI
nonoco...................•...................
195
nnOHl-1pOBOHl-1e
MecTOnOA
peKnOMy
...•.•..........•......
195
KpynHoTl-1pO:>KHble
r03eTbi
198
3aronOBKH
198
<t>OTorpoepl-1H
200
«npI-1MOHKHl>
201
YKo30TenHnpOAOn:>KeHI-1S1
..................•..............
201
PeKllCMC
202
KOHTPOllbHblH
Cnl-1COK
.....................•................
203
8.
PeKnCMHble
061oJIBneH
J1
205
KopoTKl-1eo6bSlBlleHI-1S1
...........................•.........
207
MOAynbHble
ceTKH
..........•........•....................
207
PCMKH
211
6enoenpocTpoHCTBO
213
3aronOBKI.o1
214
¢OH
216
V1HepOpMOLlI-1S1AflSlnOKynoTeneHI-1npeHcKYpoHTbl
216
noroTHnbl
H
KOHTOKTHOSI
I-1HepOpMOLlHSI
217
Cepl-1l-1peKnOMHblX06bSlBneHHH
218
OrnaBneHV1e
nonHOCTpOHl1'lHOSI
peKJ10MO.•.............................
219
KnoCCl1epl1l1l1POBOHHOSI
peKJ10MO
220
P03MblWneHI1S1
0K04eCTBe
222
KOHTponbHbleBonpocbl.•.............•.....................
222
9.
npOABM)I(eHMe
TOBapaHapblHKe:
6yKneTbl,
6pOWlOpbl,KaTanorM,TOBapHbie
nMCTKM
225
PeKJ10MHb1e
6YJ91eTbl11
6pOWIOpbl
228
0YKJ1eTbl-npI1MOHKl-1
229
0POWlOpbl-cnpOB04HI1Kl-1
229
OpOWlOpbl-l-1MnpeCCopbl
230
OpOWlOpbl,6YKJ1eTbl
11
TOBopHbie
JlI1CTKI1
231
,o,I130HHCepl1HHblX
6yKJ1eTOB...................•...........
232
KOTCll0rlll
233
06110)l(KIoo1
233
BHy'peHHl-1eCTpOHl-1l1bl
234
V1Hcf>OpMOIll-1S1
030K03e...•...............................
236
5noHKI1
30K030
236
T
OBopHble
nl1CTKI1
238
PeKJ10MHble
nl1CTOBKI1(epnoepbl)
239
MeHta240
KOHTponbHbleBonpocbI.......•......•.....................
242
1O.
.QenoBaRKoppecnoHAeHu.MR
245
cDl-1pMeHHble6nOHKl-1
246
P03Mep
l-1nOJlO)l(eHl-1e
JlOrOTl1nO
247
KOHTOKTHOSI
l-1Hcf>OpMOIlI1S1
...•.......................•.....
248
AeBH3bl
'
250
MeCTO
AflSlC006l.1..leHI1S1
250
,o,l-130HH
KOHBepTOB......................•................
251
BI.-13HTKH
252
nepBbli;jnl1CTepOKCI1Ml1nbHOrOC006l.1..leHI1S1
255
Pe310Me
256
HOBbie
TeHAeHIlI1l-1
B
oepopMneHl111
pe310Me.......•.........
257
YMeHTece6S1
npoAoTb
257
OT4eTbi
KOMnOHI1i;j
.......................•.......•.........
258
KOHTponbHbleBonpocbI
259
13
14
OmasneHVle
11.
CpeACTBa
o6paTHoMCBUIII:
ct>OpMbl,
onpocHble
nlllCTblIIIKYnoHbl
261
3neMeHTbIcpeACTB
06pOTHOHCBSl3H
.........•.....•........
262
3arOll0BOK
263
VlHCTPYKLI,HH
264
30nollHSleMoSl
06110CTb
265
To611H'lHbleepOpMbl
267
AApecoH
HOMepo
TelleepoHoB
270
KynoHbl
270
KOHTPOllbHbleBonpocbl..............................•.....
270
12.
AIII3aMH60nbwlllx
AOKYMeHToB
IIIny6nlllKa14111M
273
nll0HHpoBoHHeHHOBHrou,HSl
274
nO'IeMy
TOK
BO)l(HOHOBHrou,HSl?
.....•......................
275
C03AoHHe'lepHOBHKO
MOKeTO
277
V1cKyccTBo
p03AellSlTb
277
Bpe3KH,
nOA30rOll0BKH
HBblHOCKH
280
CBSl3HOCTb
H110rH'lHOCTboepopM11eHHSl
281
W06110HbJ
HCTHllH
281
npoBepKo
CBSl3HOCTHoepopM11eHHSl
283
13.
CTaHAapTHble
oWIII6KMAIII3aMHa
285
BblCTOBKO
oWH6oK
..................•.......•..............
286
KOpHAOpbl
BTeKCTe
286
30MKHYTbie
nycToTbl..........................•...........
287
HeBepHoe
POCcToSlHHeMe)I(AyKOll0HKOMH
288
Wen'lYll.lHe30rOllOBKH
288
AywHble
pOMKH
289
npblrOIOll.lHHropH30HT
289
AHorpoMMblMellKHM
6ecoM..........•....................
290
30rolloBKH
HOAHe
291
30rolloBKH
BcBo6oAHOMnOlleTe.............•.............
291
nHWHHepOMKHHllHHeHKH
292
TeKCTOBble
6110KHHenpoBHllbHOHepOpMbl
293
nOXO)l(HeropHHTYpbl
293
311oynOTpe611eHHenOBopoTOMTeKCTO
294
nOA'lepKHBOHHe
............................•.............
294
BHCSl'lHeCTpOKH
.................•................•.......
295
HeoAHHoKoBbie
oT6HBKH
295
CllHWKOM6011bWOH0630Ll,HblH
OTC'Tyn
............•.........
298
CllHWKOM
MHoronepeHocoB.........................•....
298
•
Orna
BneH
iI1e
nOrOll-mH
oApecBTeCHOTe
299
n
oxmKHeHn1110CTpOL.\HH
....................•..............
300
nepeH36blTOKWpHepTOB
......................•............
300
HepoBHo
CTOSlU.\He::H1eMeHTbl
301
HeAOCTOTOYHblH
KOHTpOCT
Me>KJJ,y
TeKCTOM
HApyrHMH3J1eMeHTOMH
...•...•............
302
HeHY)l(Hble
Cnel.\3epepeKTbl
.................•...•............
301
HOrpOMO>KJJ,eHHeKOpTHHOK
.......•........................
303
T
eCHOTOHOnOJ1oce..............•...•.•..............•...
303
Cepble
CTPOHHl.\bl
304
CJ1HWKOMTeMHblHHllHCJ10)l(HbIHepOH
.................•.....
305
KOPTHHKH,30KPbIBolOU.\HeBO)l(HblH
TeKCT...........•.•.•...
305
30CHJ1beOAHOllHKOHcepocTH
306
n
pOAon)l(e
H
H
ecneAyeT
306
14.
PeAIo13cliiH
AOKyMeHToB
307
06P03l.\blpeAH30HHO
309
VlHepOPMOl.\HOHHble6101111eTeHH
..............•.•.•.........
310
H03BoHHe
r03eTbi
31
2
06bSlBJ1eHHSI
0
npHeMe
HO
po6oryH
peKIloMHble
313
6YKJ1eTbl
316
KCT0J10rH
.............•................•.•...•...........
318
PeKIloMHbie
llHCTOBKH
...................•.................
320
BH3HTKH
C
J1oroTHnoM
...................•.................
324
norOTHnbl
325
¢HpMeHHble6J10HKH
...•........................•.........
326
.o.elloBbleOTyeTbl
........................•.•...............
328
OnpocHble
lllo1CTbl
330
15.
AIo13CliiHAOKYMeHToBAIlS!BceMlo1pHoiiinCYTIo1Hbl
333
nOTeHl.\1010nbHbleTPYAHOCTH
334
YIo1TOTb
C
3KpOHOTSI)I(eJ1ee,
4eM
4101TOTb6YMO)l(HblH
AOKyMeHT
334
HenollHblH
OXBCT
CTPOHIo1l.\bl
335
nOABOAHble
KOMHHny611Io1KOl.\HH
AOKyMeHToB
B
VlHTepHeTe
...............................•.........
337
V1cxoAHblenOnO)l(eHHSIAH30HHO
.....................•......
337
Vl36eroHTe
MHOroK0110HHbiXMOKeTOB.....•.................
338
YMeHbwlo1TeAJ1HHyCTpOKIo1
..........................•.•....
338
nOA6epHTeIo1HTeplllo1HbSl)l(
...........•.•............•.•....
339
nOKO)l(lo1TeHOYOllO
HOBoro
0630l.\O
...•..............•.•....
340
P03AellSiH101BJ10CTByH
...............•.•..............•....
340
15
16
OrnasneHV1e
30cmBbTe6ell0enpOCTpOHCTBOp060TOTb.............•...
342
30AeHCTByHTeWpl1<pTOBOH
KOHTpOCT
342
Ao6oBllSlHTe
TeKCTOBbierl1nepCCblllKI1
342
V136eroHTe
TOHKI1X,
1130UlpeHHblxrOpHl1ryp
...•.............
343
npl1MeHSlHTeWpl1<pTbi
TrueType
344
30AeHCTByHTeIlBeT
..............•........................
344
Aep)l(l1Te'lI1TOTelleH
B
KYpce
..........................•...
345
n
pl1MeHSlHTeCnI1CKI1,
OHI1
Aell0lOT
I1H<P0PMOIlI1IO
6011ee
30MeTHoH
345
<:DOH11
BI13yollbHble311eMeHTbI............•................
346
Y'lI1TbIBOHTe
p03MepAI1CnlleSl•.............................
346
cDOpMOTbi<pOHll0BA11SlBceMHpHoHnoyrl1HbI
346
KOKBbl6pOTb
npOBI111bHblH<pOpMOT
347
TeKCTOBbie
<pOHllb1,<pOHllbi
HTML
11
PDF:
30
11
npOTI1B.•......
347
nponpl1empHble
<pOpMOTbl11
nopollbHOSl
30Ull1TO
351
npHMepbl
352
V1H<P0PMOIl110HHblH
6101111eTeHb...............•.......•....
353
EiYK11eTbi
11
6pOWIOpbl
356
KOMMep'leCKl1enpeA110)l(eHI1Sl
.........................•...
360
30KJ1IO"'IeHJI1e
361
npel1MYUleCTBO
311eKTpOHHblXpeK110MHblXMOTepI10110B
361
HeAoCToTKI1311eKTpOHHbIXpeK110MHblXMOTepI10110B
362
A.
HeMHoro0
Aone~aTHoM
nOAroToBKe
363
311eKTpOHHble
KOllJ1eKIlI1I111306po)l(eHI1i1
364
KOKnpOBI1J1bHOBbl6pOTb6yMOry
364
CepBHcHbie
61Opo.......•.................................
366
nOAroToBbTecbKOKClleAyeT............•...................
368
npeAoCToBlleHl1eMOTepI10110BcepBl1cHoMy61Opo
370
UBeTHOSI
ne"'lOTb
371
ne'lOTb
B
'leTbipe
KpOCKI1....••...•........................
371
TpennHHr
372
nOArOTOBKO
nll0We'lHblXIlBeTOB
•..........................
372
nOA6opKpOCOK•.•••.........•......•.••.......•.....•...
373
AntaBIIlTHblM
YKa3aTenb
374
•
BBEAEHHE
Kam.zu,rn
M02KeT
KynHTbBCe,
'ITO
He06xo.ztHM0
~epy
MH
pa60TbI,-
nepcOHaAbHbIHKOMnblOTeP
HnporpaMM-
HOe
o6ecne'leHHe
MH
BepCTKH.
HeTHe06xo.ztHMoCTHHa-
HHMaTbKoro-TO,
'IT06bI
H3rOTOBHTb
BH3HTH)'lOKapTO'lKy,
peKAaMHbIH
MO~YAb,
HH¢OPMagHOHHbIH61OMeTeHb,
no.l\-
HogseTHbIH6YKAeT,
~OKyMeHT
60Abworoo6beMa,npeA-
uu
Ha3Ha'leHHbIH
MH
ne'laTH,
H.I\H
a.l\eKTpoHHbIH
~OKyMeHT
(CKa2KeM,¢aHA
PDF).
Bce
aTOM02KHO
C~eAaTb
CaMO-
CTOHTe.l\bHO
HaC06CTBeHHOM
pa60'leM
CTO.I\e,
3clTpaTHB
.I\HIlIb
He60AbIIJYlOTO.l\HKY
TOroBpeMeHH,KOTOpoeTpe60-
BaAOCb
MH
aTOropaHbwe.<I>aHTacTHKa?
aTOKaKnOCMOTpeTb.
HeTCAOB,
y~06HO,
'ITO
~3aHH
«C~eAaH
caM»
B03MO:JICeH,
HO
He06xo.ztHMoe
MH
amro
MaCTepCTBOnpH06pecTHHaMHoro
CA02KHee,'IeM
o60py~o­
BaHHe.
npOrpaMMbIBepCTKHHe
60AbwenOMOryTBaM
BO.I\We6HbIM
06pa30M
npeBpaTHTbCHB
~aHHepa,
'IeM
XAbICTHCryA
-B
yKPOTHTe.I\HAbBOB.
am
Bcero
AHWb
HHCTpyMeHTpeMeCAeHHHKa,aHe
CaMO
peMeCAO.
ECAH
BbI
He
M02KeTe
~ono.l\HHTb
HHCTpyMeHT
cnoc06HocTHMH
K~­
3aHHy,
TOBbIHe
CaKOHOMHTe,B3HB
Ha
ce6Hpa60ry
~aH­
Hepa,-
HY
'ITO
3a
P~OCTb
H36eraTb
«npoq>eccHOHaAb-
HbIX»roHopapoB,
eCAHnpo¢eCCHOHaAbHbIM
He
nO.l\Y<faeT-
CHpe3YAbTaT?
«KaK
C~eAaTb
KpaCHBOHa6yMare»,
OTMe'lalOIJ!aH
wec-
TbIM
H3~aHHeM
CBoe
nHTHap,gaTHAeTHe
B
ne'laTHOM
~e.l\e,
npe~CTaB.I\HeT
C060H
no~p06Hoe PyKOBO~CTBO
no
~aHHy
MH
KOMIlblOTepHbIXnOAb30BaTeAeH,
aoc06eHHO
MH
TeX,
..
YKOro
MaAO
H.I\H
COBceM
HeT
~HepcKoro
OllbITaH
KTO
XO'leTnOAY'IHTbMaKCHMaAbHYlO
OT~a'IY
OTCBOHX
B.l\02Ke-
HHH
B
H3~aTeAbCKOe ~eAO.
Kmrra
poCAa
~OArO
HCTaAa
«6H6AHeH»KaK
MH
MHOrHX
H3~aTeAeH,
TaKH
MH
IIIHpo-
KHX
Macc
H3Y<falOIJ!HX
~aHH.nOCAe~ee H3~aHHe
06-
18
HOB.I\eHO
H,ll,OIlO.l\HeHO
BCOOTBeTCTBHHC
paC'rYI!!HMH
3a-
IlpocaMH
,ll,H3aHHepOBHH3,ll,aTe.l\eH,pa60TaIOI!!HX
HaHa-
CTO.l\bHblXCHCTeMax.
Yero
TOAbKOHe
paCCKa3aHO
Haero
cTpaHHgax
0
,ll,H3aHHe
BcexMblCAHMblX60AbllIHX
HMaAblX
,ll,OKYMeHTOB.
chaKHHra
-
HaTO
ee
.I\yqllIeeCBOHCTBO
-
6Y,ll,eTCTHMy-
~
.I\HpOBaTbHHTepec
KIlo.l\yqeHHIO
HOBblX
3HaHHH,O,ll,HOBpe-
MeHHO
IlOMOraH
BaM
OTTa'lHBaTb
MaCTepCTBO.OHa
I!!e,ll,po
cHa62KeHaIlpaKTH'leCKHMH
IlpHMepaMH,KOTopbleBblMO-
2KeTe
3aHMCTBOBaTb
Ha.zr,aIlTHpOBaTbK
CBOHMIlpoeKTaM.
KynbTi1Bi1PY~Te
B
ce6e
-
"IyBCTBOAi130i1HO
KaKOB6bl
HH
6blAypoBeHbBallIeroMaCTepcTBa,OHBce-
TaKHM02KeT
6blTbBblllIe,
'leM
Bbl
,ll,YMaeTe.M02KeT
6blTb,
~
YBac
TaAaHTK,ll,H3aHHy
OT
IlpHpO,ll,bl,
TOAbKOOHHepa3-
BHT
(ero
eI!!e
Ha3blBalOTXOPOllIHMBKyCOM).
YI
He
HCKAIO'leHO,'lTO
BallIOIlbiTKaK
'lHTaTeMlH
IlOTpe-
6HTeMlaTOIlO,ll,TBep2K,ll,aeT.
nOCMOTpHTe,He
IlOKa2KeTC>I
~ ~
AH
BaM3HaKOMOH
O,ll,HaH3CAe,ll,YIOI!!HXcHryagHH:
•
AHllIbgeHoHTHTaHH'leCKHXyCHAHH
Bbl
O,ll,OAeBaeTe
HHcpopMagHoHHblH61OA.I\eTeHb,
BblIlYCKaeMblHBallIH-
MHe,ll,HHOMblllIAeHHHKaMH,XOT>I
ero
CO,ll,ep2KHMOe
BaM
HHTepeCHO.
•
Bbl6HPaH
B
Mara3HHaX
BHHO,Bbl'lyBcTByeTe,
'lTOO,ll,HH
COpT
HpaBHTC>I
BaM60.l\bllIe
,ll,pyroro
TOAbKO
H3-3a
aTHKeTKH.
•BHeKOTopblXpeCTopaHaxBblIlepeAHCTblBaeTeBceMe-
HIO,
,ll,a2KeeCAHTO'lHO
3HaeTe,
'lero
xOTHTe,aB
,ll,pyrHX
3aKa3blBaeTe
IlepBoe
2Ke6J1.IO,ll,O,H306pa2KeHHe
KOTO-
poroBaMIlOHpaBHJl.OCb.
•Bbl
M02KeTe
BCIlOMHHTb,
'lTO
BCTpe'laJl.HCbC
HeKHM
6H3HeCMeHOM,IlOTOMy
'lTOBH3HTHaH
KapTO'lKa,KOTO-
PYlO
OHBaM
,ll,aJl.,
6blJl.a
IloJl.HogBeTHaH.
•BblIlOMHHTe,KaK
pBaAH
Hace6eBOJl.OCbl,
IlblTaHCb
3a-
IlOJl.HHTbcKBepHo
C,ll,eJl.aHHYIOBe6-cpopMy,KOTOPYlO
Bbl
CKa'laAHH3YIHTepHeTaHpaCIle'laTaAH.
B
Ilo,ll,06HbleMrHOBeHH>IBp02K,ll,eHHOe
'lyBCTBO
,ll,H3aHHa
~
,ll,OBO,ll,HT,ll,O
BallIero
C03HaHH>IMeCCe,ll,2K:acpcpeKTHblH,
BBeiJ,eHlI1e
6pOCKHH,lJ,H3aH:H,lI;OCTIITaeTgeAH
H
nOAyqaeTnpR3HaHHe,
a
HeBblpa3HTeAbHbrn,6AeKAbIH
IIpOCTO
TepIDITHAH
HrHO-
pHpYJOT.3,l1;eCbpaCCKa3aHO,
KaK
O'ITQ'iHTbBpom.p;eHHoe
qyBCTBO
HIIpeBpaTHTberaBIIOAe3Hoe
opy,ll;He,
KaKHa-
)"iHTbCH
C03HaTeAbHO
aHaAR3HpOBaTb
CBOH
IIpe,ll;IIO'iTeHHH
HKaK
IIpHMeHHTb9THOTKpblTHH
BCBOHXpa60Tax.
30'leM'IIItTOTb31)'KHlltry?
lllecToe
R3,l1;aHHe«KaKC,lI;eAaTb
KpaCHBOHa
6YMare»
npe,ll;CTaBAHeTC060HIIpaKTH'ieCKOePYKOBO,ll;CTBO,a,lI;pe-
COBaHHOe
Kam.p;OMy,
KTO
CTaAKHBaeTCH
CBb130BaMHIIpH-
MeHeHHH
HaCTOAbHbIX
R3,l1;aTeAbCKHX
CHCTeM.
ECAH
BbIxo-
THTe,
'iT06bI
BaWH
,lI;OKYMeHTbI
-
KaK
9AeKTpOHHbIe,
npe,ll;-
Ha3Ha'ieHHbIe
,lI;AH
'iTeHHH
HIIpOCMOTpaHa
9KpaHe,TaK
H
C03,l1;aHHbIe
,lI;AH
lIe'iaTH-
BbIrAH,ll;eAHAyqwe
H
,lI;OCTHra-
uu
AH
CBoeH
geAH,
TO,
IIP0'iHTaB9TY
KHHry,He
OTKAa,lI;bIBaHTe
u
ee,a
3arAH,ll;bIBaHTe
BHee
1I0CTOJlHHO.
KHHra
OpHeHTHpOBaHaHa
IIOAb30BaTeAeHAlO60ra
ypOB-
HH
-OT
HOBH'iKOB,lI;03aKaAeHHbIXIIpoq>eCCHOHaAOB.
MHorne
IIpHeMbIH
MeTO,lI;bI,
OIIHcaHHbleB
HeH,
3HaKOMbI
TeM,KTOHMeeTOlIbITpa60TbICHaCTOAbHbIMH
R3,l1;aTeAb-
CKHMCHCTeMaMH
(HJ1C),
HOOHaHMeeTHeTOAbKO06pa-
30BaTeAbH)'lOgeHHOCTb,9TOeI!!e
HCHCTeMaTR3HpOBaH-
Hoe,
HAAlOCTpHpOBaHHOe
KpaTKOe
PYKOBO,ll;CTBO
IIOB03-
M02KHOCTJlM,lJ,H3aH:Ha.ECAHB,lI;pyrHCTO'iHHK
Bawero
B,lI;OXHOBeHHH
BpeMeHHO
HCCJlKHeT,
IIpOCMOTpHTe
9TY
KHH-
u
ry
HBbI
HaH,lI;eTe
MecTO,
r,ll;epaCCMaTpHBaeTCJI,lI;OKYMeHT
HAH9AeMeHTCTpaHHgbl,aHaAOI'H'iHbIeBaIllHM.M02KHO
HIIpOCTO1I0AHCTaTb,
OTKpbIBaHHayra,ll;,
1I0CMOTpeTbHa
IIpHMepbl.
06113aTeAbHO
HaTKHeTeCbHa
KaKOH-HH6y,ll;b
AOBKHH,lI;aBHO
3a6blTblH
TplOKHAHHe06bI'iH)'lOH,lI;elO
Ma-
KeTa,He
IIpHXO,ll;HBWYJO
BaMBrOAoBy.
KOKp060TaTbC
3TOMKHlltrOM
OHaCOCTOHT
R3
,lI;Byx
'iaCTeH:
•
YacTb
I
«EheMeHTbI,lJ,H3aH:Ha»nOCBJlI!!eHa
OCHOBOIIO-
AaralOI!!HMIIpHHgHlIaM,lI;H3aH:Ha
H06bI'iHbIMHHCTpy-
MeHTaM,KOTopble
IIpe,ll;OCTaBAHeT
IIOAb30BaTeAlOIIpO-
rpaMMHoe06eClIe'ieHHe
HJ1C.
B
HeHpaCCKa3aHO,KaK
19
20
pa60TaTbCTeKCTOM,
rpaq>H'ieCKHMH3.1\eMeHTaMHOq>OP-
M.II.eHIDI,
H.I\.I\IOCTpa~IDIMH,
q>OTOrpaq>IDIMH
H
~BeTOM.
•B
qaCTH
II
«npHMeHeHHenO.l\yqeHHblx
3HaHHH»
pac-
CKa3aHO
0npHMeHeHHH
npHHgHnOB
H
MeTO.zr.OBrpaq>H-
u
qeCKOrO,lI,H3aHHa
KKOHKpeTHblMnpOeKTaM,KOTOpble
Bbl,
BepmrrnO,npe,zr,npHMeTe.
BblOKyHeTeCbB
no.zr.-
p06HOCTH
,lI,H3aHHaHHq>OpMagHOHHbIX
6IOAAeTeHeH,
peK.II.aMbl,
6YK.11.eTOB,BH3HTHbIXKapTOqeK
HMHororo
.zr.pyroro.
Y3HaeTe,
KaKC03.zr.aBaTb.zr.OKYMeHTbI
Hny6-
.ll.HKagHH,
HaMHOrO
npeBOCXO,ll,jlIgHe
no
pa3MepaM
npo-
CTOHHHq>OpMagHOHHbIH
6IOAAeTeHbH
.zr.pyrHe
OCHOB-
Hble
.zr.e.l\OBble6YMarH.
HaKOHe~,
BbI
n03HaKOMHTeCb
u
C
,lI,H3aHHOM.zr.OKYMeHTOB,npe,ll,Ha3HaqeHHbIX
,lI,NI
ne-
'laTH,
KOTOpble
M02KHOpacnpOCTpaIDlTbqepe3I1HTep-
HeTHneqaTaTbHaHaCTO.ll.bHbIXnpHHTepax.
TeM,KTOHe
pa60TaA
CHaCTO.ll.bHblMH
H3.zr.aTe.ll.bCKHMH
CHC-
TeMaMH,
Ha,zr,OqHTaTb
KHHryOT
HaqaAa.zr.o
KOH~a,
06paTHB
oc060eBHHMaHHeHa
qaCTb
I.
nO.ll.b30BaTe.II.H,
.zr.OCTHrIlIHe
cpe,ll,Hero
HBblCOKOro
ypOBIDIB.I\a,zr,eHIDIHI1C,
HaBepHoe,
MOryTOrpaHH'iHTbCH
npOCMOTpOM
3TOHqaCTH(pa3Be'ITO
nOHCKaTbB
HeHCBe2KHeH.zr.eH),
HOB
qaCTH
II
HX
2K,lI,YT
60-
.l\ee
~eHHble
OTKpblTHH.
3aMeTbTe,
'ITO
B
.zr.aHHOHKHHre
TepMHHbl
40KyMeHm
H
ny6/lUKaguR
ynoTpe6.I\HIOTCH
noOTHOIIIeHHIOK
.I\I060My
H3.zr.aTe.ll.bCKoMynpoeKTY
He3aBHCHMOOTero
pa3Mepa
H
CO.zr.ep2KHMOro.
HaaepHoe,He
OqeHbnpaBH.l\bHOHa3bI-
BaTb
ny6.1\HKa~HeH
BH3HTHYIOKapTOqKy,
HO60.l\bIIIHHCTBO
6a30Bb1XnOIDITHH,lI,H3aHHa
He
3aBHCHT
OTTHna
.zr.OKYMeH-
Ta,
n03TOMy
TepMHHbl
06IgeroHa3HaqeHIDIYMeCTHblnoq-
TH
Bcer.zr.a.XOPOIIIHHMeTO.zr.,
onHcaHHbIHBr.l\aae06HH-
q>OpMagHOHHbIX6IOAAeTeHHX,MomeTOKa3aTbCHOqeHb
KCTaTH,
Kor.zr.a
Bbl3aHMeTecbpeK.II.aMHblM
6YK.11.eToM.
Y.zr.aqHbleH,lI,eH
Ha,zr,O
6paTbTaM,
r.zr.e
OHHeCTb!
KaKoiitHy>KeH
npeABap
....TenbHbliit
OnblT?
npe,zr,nO.l\araeTCH,
'ITO
Bbl
yaepeHHo
pa60TaeTeC
060py.zr.0-
BaHHeMHno
BaIlIeH
HaCTO.ll.bHOH
H3.zr.aTe.ll.bCKOH
CHCTeMbl
Ha
6a3e
PC.
YTO
KOMnbIOTepHnpHHTepHaCTpoeHblHpa-
60TaIOT,
'ITO
Bbl
03HaKOMH.II.HCb
C
yqe6HbIMHnOC06ID1MH
H
PYKOBO,lJ;CTBaMH
K
no,
CKOTOPbIMBbIpa60TaeTe(no
KpaHueH
Mepe,xopomo
.3HaeTe6a.30BbIeKOMaH,lJ;bI).
«I\.aKC,lJ;eJ\aTb
KpaCHBOHa
6YMare»
He
npH.3BaHa
.3aMe-
HHTb,lJ;OKYMeHTawUO
K
no,
HO
nOMomeTBaMH.3BJ\e'lbH.3
Hero
MaRCHMYM.
BbI
MOmeTe06Hapy*HTb,'iTOKaROH-HH-
6y,lJ;bTeXHH'leCKHH
npHeM(HanpHMep,
oT6paCbIBaHHeTe-
HH
HAH06TeKaHHeotYbeKTa
TeKCTOM),KKOTOpOMYBbIHe
.3HaAH,KaRnO,lJ;CTYDHTbCH,yme
He
TaR
CTpameH,
KOr,lJ;a
.3Haemb,
KOr,lJ;aHKaR
ero
Hap;OnpHMeHHTb.
Tpe6oBOHMSI
K
no
M
060PYAOBOHMIO
choPYKOBO,lJ;CTBO06IgeroxapaRTepa,
He
npHBH.3aHHOeHH
K
KaKOMYKOHKpeTHOMY060PY,lJ;OBaHHIOHAH
no.
11
OHO
6Y,lJ;eT
,lJ;.I\H
Bac
geHHbIM
pecypcoM,B
KaROH
6bInporpaMMe
BbI
HHpa60TaAH
-B
cnegHaJ\H.3HpOBaHHOHBepCTaAbHOH
BpO,lJ;e
InDesign
HAH
QuarkXPress
HAH
B
MOIgHOMTeK-
CTOBOM
npogeccope,CKameM
BMicrosoftWord.
TO'lHO
TaRme
HeHMeeT
.3Ha'leHHHIIAaT<flOpMa:MaKHHTOmTaR
MaRHHTOm,
a
eCAHHeT,
TOxopom
H
PC.
COCTaBJUlIOIgHe
Ka'leCTBeHHoro,lJ;H.3aHHa
nOCTOHHHbI
HMOryT
6bITb
nOAy-
'1eHbI
Ha
AI060H
CHCTeMe.
Koe-r,lJ;e
H
BKAIO'IHACnpaBO'IHbIHMaTepHaA
no
TeXHH'le-
u
CKHM
cpe,lJ;CTBaM,nO.3BOJUlIOIgHMnOAY"HTb
TOT
HAHHHOH
aqJqJeKT,
aHMeHHOB
rAaBax
5
H
6,
r,lJ;e
paCCMaTpHBaeTCH
pa60TaC
HAAIOCTpagHHMHHqJOTOrpaqJHHMH.
MbIHeTpe-
6yeM,
'iT06bI
BbI
yCTaHaBAHBaAH
ce6e
nO,lJ;06HbIe
npo-
rpaMMbI,HOCOBceMHe
06cymp;aTbHX6bIAO
6bIHenpa-
BHAbHO,nOCKOAbKYTe,
KTOC
HHMH
pa60TaeT,
,40AJlCHbl
.3HaTbBce
HXBO.3MO*HOCTH
(aTeM,KTOHepa60TaeT,MO-
meT
6bITb
nOAe.3HOO.3HaROMHTbCH
C
HXnOTeHgHaAOM).
(KaK.3HaTb,
B,lJ;PyrBO.3MO*HOCTHOKamYTCHHaCTOAbKO
.3aMaH'lHBbIMH,'iTOcnpoBogHPYlOTnpHo6peTeHHe
npo-
rpaMMbI!)
LiTO
HOBOrOBWeCTOM
M3AOHMM?
.H
ymeCKa.3aA,'ITOceH'iac
«KaK
C,lJ;eJ\aTb
KpaCHBOHa6y-
Mare»,
Bbmep*HBaroIgaHnepeH.3,lJ;aHHHyme
60Aee
nHTHa-
p;gaTHAeT,npa.3,lJ;HyeT6oAbmoe
C06bITHe.
<PaRTBbl,lJ;aro-
,
22
IJ!HHCH,IIOTOM)''ITO
BeK60AblllHHCTBaKHHr,
IIOCBHIJ!eH-
HbIX
KOMlIblOTepaMHTeXHOJ\OrHHM,
HeIIpeBbIlllaeTHe-
CKOAbKHX
J\eT.
O,lUiaH3IIpH'IHH
TaKoro
JJ;OAroJ\eTHH
3aKJ\lO'IaeTCH
BTOM,
'ITOKlUK,lI,Oe
HOBoe
H3JJ;aHHe
IIpeCJ\e-
JJ;OBaAO!!eAb
COXpaHHTb
aKTYaAbHOCTbMaTepHaAaH
CIIO-
C06CTBOBaTb
pellleHHIO
rJ\aBHOH
3a.z:r;a'lHKHHrH
-
BJJ;OX-
HOBJ\jITbJJ;H3aHHepOBHH3JJ;aTeJ\eH.
WeCToe
H3JJ;aHHe,
KO-
TopoeBbI
JJ;ep2KHTe
B
PYKax,
'ITHT
STYTpaJJ;H!!HIO.
113MeHHAOCbKOJ\H'leCTBOHJ\J\lOCTpa!!HHH
IIpHMepOB-
JJ;J\j{
Toro
'IT06bIIIOMO'IbBaM
lIo6oAbllleY3HaTb0
,lUi3aHHe
HH3JJ;aTeAbCKOM
JJ;eJ\e.
nOHBHAaCbHOBaH
rJ\aBa,IIOCBH-
IJ!eHHaHMeTOJJ;aMJJ;H3aHHao6beMHblxJJ;OKYMeHTOBHny6-
J\HK~H.
CTaAO
60AbllleCOBeTOB
H
Bpe30K,
II03BOMIO-
IJ!HXB3rMHYTb
Ha
JJ;H3aHHH3HYTpH,IIOKagaHO
60Abllle
J\oBYIIIeK,
KOTOpbIX
CJ\eJJ;yeT
H36eraTb
JJ;H3aHHepy.
Ao6po
nO>KOnOBOTb
nOpa
Ompa8J\jlTbCH
B
nyTellleCTBHe
-MHp
rpaqJH'leCKOrO
JJ;H3aHHa2K,lI,eT!Ha.z:r;eIOCb,'ITO
BalllH
02KHJJ;aHHHOlIpaBJJ;a-
IOTCH,HeIJ!epag
clIacH60,
'ITO
BbI
IIOMOrJ\H
KHHre
JJ;OCTH'Ib
TaKOrO
YClIexa!
A
3.REMEHTbtl\H3
•
.-
,
CTYnAEM
60TE
26
rJlaBa
1.
np1l1crynaeM
Kpa60Te
C.II.OLKHOCTbrpalfJH'leCKOrO,lI.H3aHHaOTtiaCTH.3aK.ll.IO'IaeT-
CR
BTOM,
'ITO
BHeM
HeT
meCTKHXnpaBH.II..BHeMHeTHH-
'Iero
a6co.ll.lOTHoro,ero
He.ll.b.3R
CBeCTHKHa60pyYC.II.OBHbIX
KOHCTPYK!!HH.I1HcTPYMeHTbIHMeTOJ/,bI,alfJlfJeKTHBHble
uu
B
O,ll,HOHCHTYaj!HH,
He
Bcer.n;a
nOMoralOTB
.n;pyrOH.
K
npHMepy,
!Me.n;po
oKpymHB
peK.ll.aMHOe06bRB.II.eHHe
CBo60,ll,HbIM
npOCTpaHCTBOM,
MOLKHOnpHB.II.e'lb
K
HeMY
BHHMaHHe.
A
B
HHlfJopMagHOHHOM
61O.II..II.eTeHeIlIHpOKHe
noJl.jiMOryI'c.n;e.ll.aTb
TeKCTBTopOCTeneHHbIM,
CO.3.n;aB
Bne-
'IaT.II.eHHe
.3a6pOWeHHOCTH
HHe.n;pyme.ll.106HR.
HeTa6CO.ll.lOTHblX
npaBH.II.H
BBbl60pe
WpHlfJTOB.CO'leTa-
HHe
rapHHTYpbl«na.ll.aTHHo»
BOCHOBHOMTeKCTe
H
«fe.ll.b-
u
BeTHKH»B.3arO.ll.OBKaX
OT.I\.H'IHOBblrJ\.j{,lJ;HT
B
TeXHH'IeCKOH
HHCTPYK!!HH,
HOHe
ro.n;HTCR
,lJ;J\.j{
alfJHWH.n;2Ka.30BOrO
KOH-
!!epTa
BnapKe,-
ymO'leHb
npeCHO.
To
me
caMoe
MOLKHOCKa.3aTbH
0
lfJOTOrpalfJHH.Bce06!MaJI
.n;OCTYllHOCTbgHlfJPOBblXlfJOToannapaTOB
npHBe.ll.aK
TOMY,
'ITOc.n;e.ll.aTb
CHHMOK
H
nOMeCTHTberoB
.n;OKYMeHT
Tenepb
u
He
MomeT
TO.ll.bKO.ll.eHHBbIH,apaHbwe
,lJ;J\.j{
aToro
npHXO-
.n;H.II.OCbHeMa.ll.O
nopa60TaTb.
Ka.n;Pbl,ClUITble
KaMepOH,
.n;alO!MeH
BblCOKoe
pa.3peWeHHe,H.II.H.n;ame
M06H.11.bHblMTe-
u
.ll.elfJoHoM,MOryI'no.n;OHTH
,lJ;J\.j{
cnegHa.ll.H.3HpOBaHHoro
mypHa.ll.a,
HO
OKa.3aTbCRHenpHrO,ll,HblMH
,lJ;J\.j{
H.3.n;aHHR
06-
!MeroHa.3Ha'leHHR,CKameM
,lJ;J\.j{
ra.3eTbI.
EC.II.H
6bl
XOpOWHH,lI.H3aHHCBO.n;H.II.CR
K
OrpaHH'leHHoMY
Ha60py
'IeTKHX
npaBH.II.,TO
xy.n;omHHKOByme.n;aBHO
Bbl-
TeCHH.II.H
6blKOMnblOTepbl,aBcepeK.II.aMHble
6YK.1\.eTbI,
KHHrH,
6pOWlOpbl,
HHlfJOpMaj!HOHHble
61O.II..II.eTeHH
H
no-
CTepbl
BblrJ\.j{,lJ;e.II.H
6bl
O,ll,HHaKOBO.CKyqHoe0,ll,H006pa.3He
nory6H.11.o6blTO,
'ITOTaKHe06xo,ll,HMO
,lJ;J\.j{
mypHa.ll.OB,
ra-
3eT
H.n;ame
,lJ;J\.j{
6y,ll,HH'IHOHKoppecnOH.n;eHgHH
-HXOpH-
rHHa.ll.bHOCTbHBH3Ya.ll.bHYJO
npHB.II.eKaTe.ll.bHOCTb!
B
KOHe'lHOMc'Iere,,lI,H3aHHepbl.n;O.II.2KHbl
onepHpOBaTbKa-
TerOpHRMH
uHcmpyMeHmoB,
aHenpaBH.II..B
rpalfJH'le-
u
CKOM
,lI,H3aHHe
eCTbMHOrO'lHC.II.eHHbleHOpMbl,corJ\awe-
HHR,
npOBepeHHbleBpeMeHeMTeXHOJ\OrHH.
aTO
HHCTpy-
uu
MeHTbI,
H
XOpOWHH
,lI,H3aHHep.n;O.I\2KeHBJ\a.n;eTbHMH
BCO-
BepWeHCTBe.HeMeHbwee
.3Ha'leHHe
HMeeT
H
cnOC06HOCTb
,lI,H3aHHepa
Bbl6paTb
no.n;xOM!MHe
HHCTpYMeHTbI
,lJ;J\.j{
KOH-
KpeTHOrOnpoeKTa.
XOpOWHHllJ\OTHHK,.n;eJ\aJIKaKYlO-TO
inaSHoe
-
nOHSlTbCyrb
npOeKTa
pa6oTY,
HHKorp,a
HenycKaeTB
XOP,
Bce
CBOHHHCTpYMeH-
Tbl,TaK
2Kep,OA2KHblIIOCT)'IIaTbH
Bbl.
rnOBHoe-
nOHJlTb
CyrbnpOeKTO
,4u3aLlHnpe.acmaBARemco6ounp040A:JICeHUe
pa60mbl
no
opwHu3aguuMamepUaAa,
KomopaR
HattUHaemCR
u
BmomMOMeHm.
KOZ4a
cmaHOBumCR
RCHOUZAaBHaR
U4eR
npoeKma.
XOpOIIIHH.lJ,H3aHHIIpHBH.3aHK
KOHKpeTHOM)'IIpoeKTY.
!JeAb
IIpoeKTaH
OTHOCliTeAbHOe3Ha'leHHeKa2Kp,oro
MO-
u
MeliTa.KOTOpbIH
BbI
CTpeMliTeCbcp,eJl.aTbHCHbIM,CHAbHO
BAIDHOT
HaBbl60p
CaMOro3lplpeKTHBHOrOpaCIIOA02KeHHH
MaTepHaAa.EC.I\H
BbIHe
p,oKOHgaIIpeP,CTaBAHeTe
ce6e
ge-
.I\H,IIpeCAep,yeMble
IIpoeKToM,
H.I\H
He
M02KeTeOlIpep,eAHTb
uu
OTHOCliTeAbHbIHIIpHOpliTeTKa2Kp,OrOKOMIIOHeliTaCBoeH
rAaBHOHMbIC.I\H,
TO
IIpogecc.lJ,H3aHHa6yp,eT
P..I\H
Bac
Tpy.a.-
HbIM,a
pe3YAbTaTIIOAyqliTCHHeBblpa3HTeAbHbIM.
npep,nOA02KHM,
BbI
C03p,aere
MaKeT
HHlpopMagHoHHoro
6IOAAeTeHH,
BKOTOpOM
IIpep,nOAaraeTCHpa3MeCTHTb
ce-
pHIOcp,eAaHHbIXBaMHgHlppOBbIXCHHMKOB.
He
ogeHHB
u
IIpep,BapliTeAbHOPOAbH.I\.I\IOcTpagHH
B
p,OKYMeHTe,
BblHe
CM02KeTeHXIIpaBHAbHOpaCCTaBHTb.npHP.eTCH
IIpHHH-
MaTbBeCbMa
cy6beKTHBHbiepeweHHHBpop,e:
«BOT
3TOT
pHCYHOK,Ka2KeTCH,6yp,eTHelIAOXO
CMOTpeTbCH
3p,eCb».
Ec.I\H2Ke
BbIxopowo
IIpep,CTaBAHere
ce6e
CBH.3bq>oTorpa-
q>HH
CTeKCTOM
Hp,pyr
C
p,pyrOM,
TO
6e3Tpyp,aOlIpep,eAHTe
u
HXIIpaBHAbHbIHpa3MepHIIOPMOKCAep,OBaHHH.
Ka2K..zu,IH
aClIeKT
lIe'laTHorop,OKYMeHTa
-ero
pa3Mep,
WpHq>TbI,KOAH'IeCTBO
TeKCTa,
OTHOCliTeAbHblepa3MepbI
HB3aHMHoepaCIIOA02KeHHe
3AeMeHTOB-
BhICT)'IIaeT
BKa-
'IeCTBeHOCHTeAHrAaBHOHMhIC.I\H(MeCCeP.2Ka).
11
eC.I\H3Ta
rAaBHaHMhICAb
He
yqHTbIBaAaChIIpHC03p,aHHHp,OKYMeH-
Ta,TO
'IliTaTeAbIIOHMeTroTOByropa60TY
He
TaR,
KaKBaM
XOTeAOCh6hl.
npe2KP.e'IeMIIpHCT)'IIHTb
KIIpoeKTY,CIIPO-
CliTece6H:
•
KoM)'a.a.pecoBaHany6AHKagHH?
•KaKoBa
rAaBHaHMhICAb,cYTbBaweH
pa60TbI
?
•B
KaROMBHp,e
pa60Ta
IIpep,cTaHeTlIepep,'IliTaTeAeM
(Ha
6YMare,
Ha3KpaHeMOHHTopa
H
T.
P,.)?
27
nO'IeMy
HeHCAO
3CHIIl-
MCTbCSlnnCHlIlpOBCHlIleM
HCKOMnblOTepe?
LJHTOTeJ1b
MOJKeTnOAYMOTb:
«Hy30'leM
MHe
BC5l3TO
MOPO-
KO-BMeCTO
CTpO'leKKOKHe-
TO
J1HliHHApOJKOlUHe,
BMeCTO
tj>OTOrpOepHHPOJKHl\bl
•.•YMe-
.
lillJKe
BcerOTOBO
-H
TeKCT
.
HepoTorpotj>HH
-
3HOH
ce6e
3QKJ10AblBOH
BKOMnbIOTep?»
XOpOWHH
Bonpoc,HOno-
BepbTeMoeMy
onblTY,
-
no
HAeSlHHKyAO
He
rOAI-1TClI.
OHO
npOTHBOpe'lI-1T3APOBOMy
CMblCny.Mbl
CTpeMHMClI
pe-
3epBI-1pOBOTb
MeCTO
AIlll3Jle-
MeHTOB
CTpOHHl\bl,
OCHOBbl-
BOllCb
HO
I-1XHCXOAHblX
p03-
Mepox.
n03TOMYCJlHWKOM
MHoro
BHI1MOHHlI
6YAeTyAe-
JlllTbCSI
Bbl60pyMeCTO
AIlSl
3JleMeHTO1-1CJlHWKOMMOllO
-
1-13MeHeHI-11O
erop03Mepo.
KpoMeToro,
3TO
HOMHoro
MeAlleHHee.
30TO
BpeMSI,
KO-
Topee
yxOAHT
HO
C:03AOHl-1e
OAfioro'lepHOBOroBOpHOHTO.
WOnKI1
HHtj>OpMOl\HOHHoro
61OJlJ1eTeHSl
C
nOMOlUblO
KOM-
•
nblOTepo,
MO:l<HO(AeJlOTb
HO
6yMore
nllTb3CK1-130B.
KOMnb-
IOTepHblHBOpHOHTMOJKeT
no-
J1Y'lHTbCSI
HeMHoro
J1y'lwe,
HO
B
AOnOJlHI-1TeJlbHblXAeTOJlllX
HeT
HOA06HOCTH.CeHYOC
BOM
80JKHO
onpeAeJlHTb,
rOAHTCSI
JlH
OCHOBHOll
HAell.50JlbWHH-
-
CTBO
BepCHI1,p0:l<AeHHblX
80
BpeMS!
«M03rOBoro
WTYPMO»,
B
KOHl\eKOHl\OB
OT6poCbl80-
IOTCll,n03TOMY
Hepo3yMHO
TpOTHTb
HO
KO:l<AYIO
MHoro
BpeMeHH.
TOK
MO:l<HOAOI1-
rpOTbCll
AOTOro,
'fT0npHAeT-
CllB311Tb
30OCHOBy
HeYAOY-
HylO
HAelO,nHWb6bl
TonbKO
OnpOBAOTbnOTpO'leHHOe
HO
Hee
speMS!.
28
rJlaBa
1.
npt.1crynaeM
Kpa60re
•
nOA)"IaK>T.I\HBaIlIH'iHTaTeAHaHaAOrHtiHbIe
ny6.I\H-
KagHHH3p,pyrHXHCTO'iHHKOBHAH
OT
BaIlIHX
KOHKy-
peHTOB?
•
KaK
3Tany6.I\HKawmCBa3aHa
C
p,pyrHMH
BaWHMH
ny6.I\HKagIDIMH?
YeM1ICHee
BbI
npep,CTaBMeTe
ce6e
3ap,a'iH
npOeKTaH
ge-
AeByroaYP.HTOpHlO,TeM
Ka'ieCTBeHHee
6yp,eTnOA)"IeHHbIH
pe3YAbTaT.
He
BKAIO"I.aUme
KOMnblOmepHa3mOM3mane.
PeweHIDI,
npHHHMaeMbIeno
xoP,yP.H3aHHa,pep,KO1IBM-
lOTC1Ipe3YAbTaTOM
BHe3anHoro
TBOp'ieCKOra03apeHIDI
(Bpop,eAaMnO'iKH,BcnbIXHBalO'!!eHHap,rOAOBOH
nepCOHa-
maKaKora-HH6yP.b
KOMHKca).
K
yp,a'iHOMYBapHaHTY
rpa-
<JlH'ieCKOrOP.H3aHHa06bI'iHOnpHXOp,jITMeTop,OM
npo6
HOWH60K.
Era
OTbICKHBaeTTOT,KTOrOTOB
npOBep1lTb
Ba-
uu
pHaHTbI,
nOKaHe
YBHP.HT
CaMbIHAyqIDHH.
HaCTOAbHbIeH3p,aTeAbCKHe
CHCTeMbI
n03BOMlOTC03p,a-
BaTb
H306pameHIDI
HaKOMnblOTepe,HO
HCXOp,HbIeHp,eH
A)"IweCHa'iaAa3a<JlHKCHpOBaTbKapaHp,aIlIOM
Ha
6YMare
B
BHp,eaCKH30B
H
'iepHOBbIXBepCHH
MaKeTa.
4ameCaMaH
MO'!!HaHKOMnblOTepHaHCHCTeMa
He
MomeTHa)"lHTb
XO-
u
poweMYP.H3aHHY.
npOBepbTe
pa3HbIeHp,eH.3aKOH'iHBOp,HH3CKH3,
HapH-
CyHrep,pyrOH.
nYCTbCKOpOCTb
6yp,eTBaIlIHMp,onHHraM
•
•
•
•
....1
>
.,..
»
L
27
•
..
•
-
.
-
.
••
-.
•
•
>
"
.
"".'
...
...
-:..
.--
-
.
--
.
.
'"'
-""'"
,
~
•
f.
•
-
•
"')
-
•
•
t
•
•
...
,"
-
b3'0=
....b:.
,.
-......
..
'"'
"=,.
_
..
'-.
,q
-e
..
V.J
.,......to
•
-
.""
~~§.~
..
~
'"'
.
.........*.._"
..
.-
_
..
•
."0-
-
-
-("'0
•
:
'"'
-'"
-
-
•..I
-
.....
-"'\..00
--
-
'"'
.
.
~
...
--
...........
~
...
--
BAOXHOBeHV1e
HaAO
V1CKaTb
He
nbITaHreCbcp,eJl.aTb3CKH3bICAHIllKOMnOp,p06HbIMH
-
3aMeHHTe
TeKCT
TOHKHMHAHHIDIMH,
3arOAOBKH-TOACTbI-
MH
(HJ\H
HanHllIHTe
HXneqaTHbIMH6}'KBaMH),
aHaMeCTe
uuu
tpOTorpatpHH
HJ\H
H.I\J\lOCTP~HH
HapHC)'HTe
CMellIHbIepo-
2KH!!bI.Aam.eTaKOeCXeMaTH'iHOenpep,CTaBAeHHe
n03BO-
u
J\HT
BaMnoWITb,KaKOHBapHaHTA)"illie.
llpuyttaumece6H
aHaAU3UpOBamb
ttYJICue
pa60mbl.
Ha)"iHTecbOTAH'iaTbyp,aqHbIHP.H3aHH
OT
Heyp,aqHOro.
Balli
B3rAHp,npHBAeKAO
MeHIOBpecTOpaHe?
3ap,ep2KH-
u
TeCbHa
ceKYHP.YHnop,yMaHTe,qeM
OHOBaM
HpaBHTCH.
PeKAaMHOe06bHBAeHHe
B
ra3eTeKam.eTCHHeBHHTHbIM
Ii
6eCTOAKOBbIM?
Pa36epHTe
eroH
BbIHCHHTe,noqeMY
OHO
uu
He
CnpaBAHeTCH
coCBoeH
3ap,aqeH.
3aBeAMTenanl<}'
C
06pa3u.aMM
llottmuyKaJIC,aozo
onbzmHozo
xy,aoJICHUKa
ecmb
nanKa.
co,aepJICaw,aH
pa6ombz,Komopbze
eMyHpaBHmcH.
COXpaHHHTe
KonUHpa60T,KOTopbIeBac
npHHTHo
nopa-
maJOT,TaKCKa3aTb,genAHIOT.J1
He
yCTaBaHrenonoAWITb
uu
3TYKOMeKgHIO,
p,am.e
eCAHHaHp,eHHbIH3K3eMnAHp
He
HMeeT
OTHOllIeHHH
K
BaIlIeMYTeKYI!!eMYnpoeKTY.
Korp,a
pa60Ta
Hap,
npoeKTOMHe
KAeHTCH,
nOCMOTpHTeHa
J\I06HMbIe
H.I\J\lOCTP~HH,
H,
MomeT
6bITb,
Bp,OXHOBeHHe
BepHeTCH.
ECJ\HBaIlIHp,OKyMeHTbInpep,Ha3HaqeHbI
P.J\H
neqam
B
p,ae,
TpH
HJ\H
qeTbIpe
KpaCKH,
BKAIOqHTe
BCBOIOKOMeK-
gHIO
H
gaeTHbIe
pa60TbI.
He
BblnaAaMTeM3
KOHTeKCTC
Yc:neWHbze
,au3auHepbzBcez,aaHaxo,aHmBpeMH,
ttm06bZ
nOttYBcmBOBambcpe,ay.
B
KomopouOHU
pa6ommom.
u
U
ay,aumopwo,
Komopou
a,apeCOBaHO
ux
mBOptteCmBO.
BaLKHO
nOHHMaTb,
'iTO
HMeHHO
p,eJl.aeTTY
HJ\H
HHYIO
pa60-
TY
ycnelliHoH,
TaKLKeHeo6xotJ,HMOBcerp,aqyBCTBOBaTb
oKpymaIOI!!HH
BacKOHTeKCT.
J1HaqerOBopH,HeAb3H
TBO-
pHTb
B
BaKyyMe.
29
30
fnasa
1.
npVlcrynaeMKpa60Te
llHsaHH,OTAH'iHOnOJO{O,lVlIgHHMH
«pe3Koro»MeCTHOrO
2KypHaha,M02KeToKasaTbCH
HeYMeCTHblMB
HHqlopMagH-
OHHOM61ONl.eTeHenoynpaB.II.eHHIO
qlHHaHcaMH.
11
BCHKHH:
uu
pas,CTO.II.KH)'BIIIHCb
C
,lUi3aHHOM,
KOTOpbIHBaM
HpaBHTCH,
cnpOCHTe
ce6H,KaKlUi3aHHep
npHMeHH.II.CBoe
YMeHHe,
'IT06bl
yCTaHOBHTb
KOHTaKT
CKOHKpeTHOH
aYlUiTopHeH.
YeM
60.ll.bIIIeBblY3HaeTe0
,lUi3aHHe,
TeM
OTtieT.ll.HBeenOH-
MeTe,
'ITO
BHeMHeTBO.ll.lIIe6HOrO
YHHBepCa.ll.bHOrO
MeTO-
.n;a.
J\yqIIIHe,lUi3aHHepblOT.II.H'IHOB.II.a.n;eIOT
HCKyCCTBOM
coe,lUiHHTb6asoBbierpaqlH'leCKHe
S.II.eMeHTbI
pasHblMH
cnOC06aMH,
'IT06bl.n;OHeCTH
CBOID
r.ll.aBH)'IO
MblC.II.b
.n;opas-
u
HblX
aYlUiTopHH.
nOCMOTpMTe
3C
rpCHML\bl
HCCTOl1bHblX
M3ACTel1bCKMXCMCTeM
OtteHb
npocmo
3a6blmb.
ttmo
no
HacmOAbHblX
U3,4a-
meAbcKUX
cucmeM-
smo
BcezoAUUlbuHcmpyMeHm,
u
cpe,4CmBOBOnAor,geHUHmBOptteCKUX3aMblCAOB,4U3aU-
Hepa.
C.ll.HIIIKOM
'IaCTO,lUi3aHHepbl
HeBO.ll.bHO
nOMalOTCH
co-
6.11.asH}'no.n;ornaTbCBOH
3aMblCe.ll.
no.n;
BCTpoeHHbie
qlYHK-
gHHCBoeH.II.I06HMOH
nporpaMMbl.He
nona.n;aHTecb
B
STY
.ll.OBYIIIKy.TBop'lecKHHnpogecc.n;O.II.2KeH
npOTeKaTbHe3a-
BHCHMO.
Bcer.n;aHaH.n;eTCH
cnoc06
BOn.ll.OTHTb.n;OCTOHH)'IO
H.n;elO.
YTo6blcocpe.n;OTO'lHTbCH
Ha
,lUi3aHHe
H
060HTH.ll.OBYIIIKH
TeXHO.ll.OrHH,npOCMOTpHTepa60TbI
npoqleccHOHa.ll.bHblX
,lUi3aHHepoB,HB.ll.HlOIgHeC060H
npHMepbl
H3HIgeCTBa.
no-
np06yHTeBK.II.IO'IHTbCH
B
pa60TYKaKOrO-HH6YM
MeCTHOrO
COlO3apeK.II.aMHCTOB
H.II.H
xy.n;02KeCTBeHHOrOo6'be,lUiHeHHH.
nOHIgHTe
B
I1HTepHeTe,
CKeMBblMOr.II.H6bl
06MeHHTbCH
MblC.ll.HMH
no
nOBO.n;y,lUi3aHHa.n;OKYMeHTOB.HeBa2KHo,
HMeeTe.II.HBblOTHOIIIeHHeKpeK.II.aMe
H.II.H
K«na6.11.HKpH-
.ll.SHIIIH3».
Te,KTO
3aHHMaeTCHnONoToBKOHny6.II.HKagHH,
peIIIaIOT06IgHe3a.n;a'lH
-OHH
HHqlOpMHPYlOT,
MOTHBHpy-
lOTH
y6e2K.n;aIOT.n;pyrnx.II.IO.n;eH.
TaKoe
06IgeHHenOM02KeT
u
BaMYBH.n;eTb
HOBbienepCneKTHBbl
KaK
B
cqlepe,lUi3aHHa,
TaKHB
cqlepeKOMMYHHKaQ,HH.
KaJK.lU>Iiine"iaTHblH,lI,OKYMeHT,
He.3aBHCHMOOTero
<POpMbl
HHa.3Ha"ieHIDI,,lI,OJUKeHo6J1.a,lI,aTbonpe,ll,eJl.eHHblMHKa"ie-
CTBaMH.
npe,ll,CTaBJl.eHHbIHHIDKe
cnHCOK
MOm.HOC"iHTaTb
u
npOBepO"iHbIM,aHaAOrn"iHblM,lJ,HarnOCTH"ieCKOH
KapTeaB-
TOM06HM1.ECJI.H
Barn
,lI,OKYMeHT
He
y,ll,OBJl.eTBOpHeT
JI.I06o-
MY
H.33rnx
npHHgHnoB,TO
HMeeT
CMblCJI.
nO,ll,YMaTb
0ero
,lI,opa6oTKe:
•YMeCTHOCTb
•
nponopgHOHaAbHOCTb
•HanpaBJl.eHHe
•
E,lJ,HHCTBOCTHJI.jI
•KOHTpaCT
•
UeJl.OCTHblH06pa.3
•
C,lI,epm.aHHOCTb
•BHHMaHHeK
,lI,eTaJI.jIM
•PHTM
VI
eIMeHa,lI,Onpe,ll,CTaBMTb
ce6e,
CKOJl.bKO
BpeMeHH
"iHTa-
TeJl.b
rOTOBnOTpaTHTbHa
MOHp;OKYMeHT
HJI.H
ny6J1.HKaj!HIO.
YMeCTHOCTb
Y
Ka:JIC,40ZOzpaepULleCKOZO
3JleMeHma
,40Jl:JICHa
6blmb
CBOHepYHKfd,Wl.
KaKBMy.3blKeHeT
6J1.ar0.3ByqHblXHJI.HHe6J1.ar0.3ByqHbIX
u
HOT,TaKB
,lI,H.3aHHe
HeTnJl.OXHXHJl.HxopornHX3J1.eMeHTOB
-
TOJl.bKOnO,ll,XO,lJ,jlIMHe
HJI.H
HenO,ll,XO,lJ,jlIMHe.
Y,lI,a"iHbIHrpa<pH"ieCKHH,lJ,H.3aHHYMeCTeH.
B
npogecce
,lJ,H-
u
.3aHHa
npHHHMalOTCHperneHIDI,
KOTopble
nO.3BOMIOT
Bbl-
pa.3HTbrJl.aBHYlOH,lI,elO.3a,l1,a"ia,lJ,H.3aHHepa
COCTOHTBTOM,
"iT06blrAaBHaHH,lI,eH
He
OKa.3aAaCbqym.,ll,OH
,lJ,JI.jI
npe,ll,llO-
u
Jl.araeMOH
ay,ll,HTOpHH.
CPHpMeHHble
6J1.aHKH
MY.3bIKaAbHOHCry,ll,HHHnpeCTHm.-
uu
HOH
a,lI,BOKaTCKOH
KOHTOpblHe
MOryTBblrM,lI,eTbO,lJ,H-
HaKOBO.
C,lI,epm.aHHbIHCTHJI.b<pHHaHCOBoroHH<popMagHoHHoro
6lOJl.Jl.eTeHHBPMJI.HMOm.HOpeKOMeH,ll,OBaTb
,lJ,JI.jI
aHaAO-
rn"iHOrOH.3,l1,aHIDI,nOCBHIMeHHoroCa,lI,OBO,ll,CTBy.
31
32
rnasa
1.
np~aynaeM
Kpa60Te
DEWEY,CHEATUM
6-
HOWELEGALSERVICES
'Wb.r
""k
ftrkss!"
I:'
Blur"
.
•
•f∙
-
..
-
-
nnotes'
•
•
•
~
.
•
.
-
...
""
JO'".""
;top
prufasionlJi
r"''''Ii,,!
mufjq
~
..."
-""'-
~
•
•
-
-~
,
_""""',,"9
Gorden
News∙
2006
NewFederalRulesAffect
AllBranchOperations
BANKNOTES
fiil
"
..........
l.or=
i;-=
dab-
C:
o:<:IItt,
....";'
";"1
clOt,"'"
c!io::l
)
dlll'
~
ri....;.+mr""
-.....w.-"'""'"
.r
I...
..,..
~
Lot.::mipoum
doIot
oil
o:<:IItt,.........
L~;poe;"C
c!it,
oed
6=
"""""''''1
ci>b
...:
i
riNX='C'
,:
•
-....cloIott
<:lOp
.sq..amuu..........
u......
c:<Ii=...,
==
~.p.~
aom::i
Ia:ioa
..n,
po
....a;.c
W:oarris
l>id""
~
.........
l
C""""'I'DC
0..;.
"-'=
>'d....";,;.,."
dob",b
!
Ud:"'''''7nT'''O:!il:c.o
t•
~....l.
il!=
claiaro
£...cia:
~ ~
a:
~
c:w..
M'O'-""
et
odio
dir-'-"".....
bbDoit
pneocct
a;-.
....
=iI
cldeo:i:""p
=
cloIott
Q:
~
au!>.
faci!&
2
"""""
3MIlSh.'UOmI
.Invrn
,
F""'=
I
.J
,
•4L
••
I..cn=
i;-=
do:ox
oil:
"-"""t.
.,'
r
I'.C
clit.
oed
c!io::l
"'Y
~
eo
•
1"
,•
""
1aoftctdokft
=ap
aSq=:o'""'"
'<01=;=
0.:.
ou:a:=>d.....
irmdob-i:l~..r..
.......
\
T
oUt
c.o
!.
,!
"'"'
iJlo:Io
cloIon:
eo
~
-a.
£"cl;oio
If
~
.",.
et."
n..
.......odio
e5v:,,=
cpi
~
i"
'
],'f"
......
-'!
tdaiI:
'"'I'X
.=.""""""
fI:
kup:o
a:!!a
.....
Checkoulour
onlineaddress:
W\vw.magicbeans.com
FREESEEDS!
l-=
ipoo.a
cSob
E:;
-,
f"
_oed&-
,
tailll'
i
,;
"f
•__
~
.....o5cr.-..u
....'?""
1..-
;,po.-
dab
c
-..~:
l-=
ipNcI
doboil
L-nct"
i:I>Cf
....-.p...'"
cit.
oed
o!ia.m
....,r:illb.....
mod
oj
"I
llltt-M
~
=-po
05cr""
au
::,;.=...
.;:..od
-=rIld
-e
bZiIoa
~:.Iii.::i:~
a.,.
•in<CIa.
..........,j......;,;.""......
ird
'aitiD.,,∙l;:ro
..
~_
I'
•
't.
od
iI!l=
dobI:
...
~
....:10
&aJioIo
0:
-.-<no..
ton
a
.......dic∙
.
.;'IIi
lo:ara&I'
po'
\r
~
.......
~­
dobI:..
bp;t
...:!I
.....
=i!>Il'
I
•∙f'.
__
oW-
......o&;o>a=
au"""
Loraa.......
cIolar
oil
~
.;fu"
'..
•
Lor=....
doI.or.-
-.
'
...
,,5'.
"C
tEz,
oa:I.&:!t
I
0Iillh"
,
.
.
in
.,
""__
d.ol.on:
=ac=a'E!!
-em
~
lh...;,,;,......
ad
".;";,,,
•
on
quia
~
ca::ci
w:ioo
..IIa
pu
-op;.
Iobcrio_'".......,.
i
..-.IMo
a::U:clt_
ClOI!l.....""'"
.,
,
..
-
••
U4
.......
_
odiI:_
t•
;
..
'td
i::lri:s.w-
...'""P:
=!la
&aEoOo
It
....UlIOa
DOl
__O<!io
050:'
.
qoi
w-srp
..
aril.1I!o::Ia>ir;.........
.w-..
~...:a
.....
Loran
ipsum
dolor
sit
amet.
conIC'tetucradipivingdit,
sed
diam
DODnmrny
nibh
euiJmod
tincidUDtat.
1-=
ipoo=
doIcx
oil
-
5"
...
...lobll
.--.a'!
•Of
'-=__
.wc..-
aupII
,[:
<ZlII
I,
IMo_ft1
_....wor".....
l-=
ip-=.dab-
oil
-
1:"
<5r,
oal
==
i
S
lOi!llI.'
I
Ii,"
'
...
1Mftct
cI<IIcft
---=
,'
u.
wiIi
ccim
ad
........;.to::eiam.
qaIo
~
oa::n;i""'"'""
pI!
pc<
.,.;pil
w...n;....
I:
aIiqoip
CI..
•
!
Doio
,
.....od_.......
doIcx
ill'
•
....
iol,\...
.......-
!•
:l!"""
ftI
iilloa.
.w....:
..
'""Pt
~
&d;m
c
__
a
,,<1
.....o&.oiE∙
.
~
t.iaI:d:
P"
•
,
..........-ro-
tion:..
'=opiI..lb.
.....
•
PeKAaMaMRrNlHgeBblxmypHaAOB
Tpe6yeT
~pyroro
lIop.xo~a,
'IeMpeKAaMHble06'bHB.II.eHIDI
B
ra3eTax,
co~ep­
maIJ!lie
BOCHOBHOM
IiHq:JOpMaglilo
0
geHaX.
Kam..zu,IH
9.11.eMeHT
P.li3aHHaHeo6xoP.liMO
B3BeUIliBaTb110
eroCIIoc06HOCTIf1I0MO'Ib
'IHTaTe.l\lOBOClIplilUlTbr.ll.aBH)'IO
liAelO.De3KO.ll.e6aJiHHOTKa3bIBaHTeCb
OTIIpliB.II.eKaTe.l\b-
uu
HOIirpaq:JIiKIi,
ec.I\HOHaHeCOOTBeTCTByeT
~yxy
Bailieli
rry6.I\HKagliH.
POCKOIlIHblX
1i306pameHIiH,
He
IiMelOIJ!IiX
K
HeHHIiKaKOrOOTHOilieHIDI,O'IeHb
MHoro.
TO'IHO
TaK
me
IiHCTpYMeHTaJ\bHble
cpe~CTBa
no
1i3~aTe.l\bCKliX
CIiCTeM
He
~O.II.m.Hbl
MeIlIaTb
lIepe~a'Ie
CMblC.l\a
rry6.I\HKaglili.
EC.I\Ii
Fred'sAuto
isslashing
pricesonall
makesallmodelsl
FORD-SATURN-HYUNDAI-HONDA
TOYOTA-ISUZU-MITSUBITSHI-MERCURY
33
BnpOrpaMMe
MO.lKHO
MrHOBeHHO
CO.3p;aTbrpa.zr;HeHTHylO
.3aAHBKy,
TO
<lTOe'!!e
He
.3Ha'iHT,
'iTO
rpa.zr;HeHTHaH.3aAHBKa
Boo6,!!eHY.lKHa.
Y:I
eCAH
yBaceCTb
KpaCHBbIH:p;eKOpaTHB-
RbIH:WpHlPT,
TO
CaMO
noce6e
<lTO
He
p;aeTp;OCTaTO'iHbIX
OCHOBaHHH:
p;.IUl
ero
npHMeHemrn.
He
P;YMaWre
0TOM,
'ITO
BbI
MOJICeme
cp;e.I\aTb,<lTO
KOHCTaHTa
p;.IUl
AlO6oro
Bawero
npoeKTa.
AY'!wenOP;YMaHTe
0TOM,
'ITO
BbI
.40/lJ/CHbI
cp;e-
AaTb
•
.llOBOAbHO'iaCTO
BepHoepeweHHe,
HaH:.zr;eHHOe.zr;H.3aHHe-
u
pOM,He
OTAH'iaeTCHCAO.lKHOCTbIOH
He
.3ap;eHCTByeT
HHKa-
KHXHOBOMOp;HbIXCPYHlqYofH:
npOrpaMMHOrO
06eCne'ieHHH
•
.HCHOCTb,OpraHH.3agID1
HnpocTOTa
TaKmeBamHbI
B
p;H-
u
.3aHHe,
KaKH
B
peMeCAenHCaTeAH.
nponopu.
1II111
Pa3Mep
zpaeput-teCKOZO
3/leMeHma
.40/lJICeHonpe.ae/lRmb-
CR
ezo
omHOCUmeAbHblM3Hat-teHueM
uoKpyJICeHueM.
B
rpacpH'ieCKOM.zr;H.3aHHe
HeT
a6COAlOTHbIXHCTHH,
ycnex
onpep;eAHeTCHrapMOHH'iHOCTbIOCO'ieTaHHHKa2K.zr;OrO
cpparMeHTarOTOBOH:
pa60TbIC
p;pyrnMH.
K
npHMepy,
pa.3Mep
.3arOAOBKa
p;HKryeTcHKaK
ero
Ba.lKHO-
CTbIO,
TaK
H
paCCTOHHHeM,OTp;eAHIO'!!HM
eraOT
COCep;HHX
<lAeMeHTOB,
OCHOBHoraTeKCTa
HHAAlOCTpaWiH.EOAbWOH
u
.3arOAOBOK,
BTHCHYTbIH
B
OrpaHH'ieHHOe
npOCTpaHCTBO,
BbI.3bIBaeT
accoWiagHH
CnpoKpycTOBbIM
AomeM.
A
CAHWKOMMaAeHbKHH,oKpymeHHbIH:WHpO'ieHHbIMH
no-
ARMH,
HaBeBaeTTOCKy.
OPaBHAbHaHT0A'!!HHanOp;'iepKHBaIO'!!HXAHHHH
-Ha
u
maprOHenOAHrpacpHCTOB
HX
npHHRTOHa.3bIBaTb
/lUHeUKa-
2
3aK.
4556
34
,
rnasa
1.
nplIIaynaeM
Kpa60Te
•
I
•
I
•
Ine
Lorem
ipsumdolorsitamet,adipiscing
elit,
sed
diam
nonummy
rubheuismod
tinciduntut
laoreet
doloremagna
aliquam
eratvolutpat.Utwisi
enim
ad
minim
veniam,
quis
nostIudexem
talion
ullamrorper
suscipitlobortisnisIutaliquipexeacommodo
consequat
Duis
autemveleumiriuredolor
in
hendrerit
in
vuJputatevelltessemolestie
consequat,
velillum
ut
wisi
enim
ad
minim
veniam,
quisnostrud
exerci
tationullamcorper
suscipit
lobortisnisIut
aliquip
ex
eacommodoconsequat.
Duis
autemveleumiriure
dolor
in
hendrerit
in
vulputatevelltessemolestie
consequat,
veliliumdoloreeu
feugiat
nullafacilisis
atveroeros
et
accumsan
et
iustoodicdignissim
qui
blanditpraesentluptatumzzriIdelenitaugueduis
dolore
Ie
feugaitnullafacilisi.
AwfullySmallHeadline
Loremipsumdolor
sit
amet,adipiscing
elit,
sed
diamnonummymbh
euismod
tincidunt
utlaoreet
doloremagna
aliquam
eratvolutpat.Vt
wisi
enim
ad
minim
veniam,
quis
nostIudexeIti
talion
ullamrorper
suscipitlobortisnisIutaliquipexeacommodo
consequat
Duis
autemveleumiriuredolor
in
hend.rerit
in
vulputatevelltessemolestie
consequat,
velilium
ut
wisienim
ad
minim
veniam,quisnostrud
exerci
talion
uIlamcorper
suscipit
lobortis
nisIutaliquipex
eacommodo
consequat.
Duis
autem
veleummure
dolor
in
hendrerit
in
vulputatevetitessemolestie
consequat,
veliliumdoloreeu
feugiat
nullafacilisis
atverneros
et
accumsan
et
iustoodicdignissim
qui
blanditpraesentluptatumzzriIdelenitaugueduis
dolore
Ie
feugaitnullafacilisi.
MU-
TalOKeOnpep;eNleTCHpa3MepOMlIIpHlJlTaHlIIHpH-
HOHCB060,D;Horo
npOCTpaHCTBa.
CAHlllKOMTO.l\CTbleAH-
u
HeHKH
MelIIaIOT
qHTaTb.
Who'simportanthere?
A
qepecqypTOHKHeJ\HlIIalOT
3arO.ll.OBOK
Bblpa3HTe.ll.bHOCTH.
FREETI
KETS
o
nponopgHHxHe06xo,D;HMOnOMHHTbHpa3MeI!!aH
Ha
cTpaHHgepHCYHKH
H.I\H
q>OTorpaq>HH.BHHMaHHeqHTaTeJUI
npHB.II.eKaeT
CaMaHKpynHaHH.h.I\lOcTpagHH.Pa3MepblpH-
u
CYHKOBP;O.II.2KHbl
COOTBeTCTBOBaTb
HXOTHOCHTe.ll.bHOH
Ba2KHOCTH.
Ker.ll.b
lIIpHq>TaHMe2KCTpOqHbIHHHTepBaJ\P;O.II.2KHbl
COOT-
HOCHTbCH
C
lIIHpHHOH
KO.ll.OHOK.
KaKnpaBRil.O,KpynHblH
lIIpHq>T.ll.yqlIIeCMOTpHTCH
BlIIHpOKHXKO.ll.OHKax,aMe.ll.-
KHH
-B
Y3KHX,
HO06
aTOM
Mbl
eI!!e
norOBopHM.
HanpaBneH"Ie
XOPOUlUU
2patPU~eCKUU
,ausaUH.ae,aem
~umameAR
no
ny6AuKaguu.
npOCMaTpHBaRny6AHKawUO,'iHTaTe.hb,lJ,OA*eHY.I\aBAH-
u
BaThBHeH
AOI'H'ieCKyronOCAe,lJ,OBaTe.AbHOCThq>aKTOB.
fpaq>H'ieCKHH,lJ,H3aHH
npH
STOM
HrpaeT
P0.l\b,lJ,OpO*HOH
u
.
KapThI,
Be,lJ,YI!!eH
eroOT
O,IJ,HoronyHKTa
K
,lJ,pyroM}'.
«Mapmpyr»
06bI'iHOnpOKAa,lJ,bIBaeTCH
BCOOTBeTCTBHH
C
eCTeCTBeHHbIMHanpaBAeHHeM
B3rAH,lJ,a'iHTawI!!ero'le-
uu
AOBeKa
-
H3
BepXHero
AeBoroyrAa
BnpaBbIH
H~HH.
35
nOCIle,QHl1e,QOCTI1>KeHI1S1
TeXH0J10nil1
GPS
nOMoryrBaM
nonaCTb
OTCIO,Qa
...
clO,Qa
...
~PSSam
1-800-555-1212
I
I
I
I
I
I
I
I
_.~
36
rnaBa
1.
nplllcrynaeM
Kpa60Te
EAMHCTBO
CTMnSi
CmwzuCmUtteCKaJlUeJZocmHocmb,aocmuzaemCJle,aUHO-
o6pa3ueM
of/JopMAeHUJl.
CTHAbOIIpep;eMleTCH
oco6eHHocTHMH
pacIIoAomeHHH
IIO-
BTOpHIOIJ!HXCH9AeMeHTOB.
B
KaROM-TO
CTeIIeHHOH
CKAa-
,lI;blBaeTCH
BCaMOM
Ha'iaAe
pa60TbIH
<f:lOpMHpyeTCHOKOH-
'iaTeAbHO
IIOMepe
pa3BHTHHp;oKYMeHTa.
E.zr;HHCTBOCTHAH
OCHOBbIBaeTCHHa
p;eTaAHX.nop;p;eTaAH-
MH
IIOp;pa3YMeBalOTCHOrpaHH'ieHHH
BBbI60perapHIITyp
H
pa3MepOBllipH<f:lTa
HpaBHoMepHoe
pacIIpep;eAeHHe
CBO-
60,ll;Horo
IIpoCTpaHCTBaIIO
BceMYp;oKYMeHTY.
siddown
I..orcm
ipsum
dolor
sit
-.-
lIdipi5cing
elit,
sed
diam
oooummy
1l11lh
elliJll'K'td
tiDc:idunt
w1aorcet
dol~
mapa
aliquam
ent
volutpU.
Ut
wisi
vm;.m,
quis
IXlItrud
cx.crci
wiOCl"Il...
-
••
per
-
BIGBIRD
Ut
wisi
cnimad
minim
.....
jam.
quis
DOStrud
ccrQ
wioD.
u1lameolpa
P"cipit
Iobortis
aisI
\It
aIiquip
Q;
eacommodo
oomcqual.
Duis
awm
velcumiriure
doloc'
in
beodara
it
in
,,"Jp"tp't
.QCnlillllly
Dibb
"'iPnod
flowers
Lobortis
nisi
111
aliquip
exea
W11I!!4..so
duis
SUlCm
velcumiriure
dokJr
ill
beDdmlt
in
vulputate
velit_
mo~
eoascquat,
vel
inum
dolcre
eu
feugiat
DU11a
r.cilisis,
IUScipit
lobortis
nisl
Ul
aliquip
ex
ca
(i.
1
!I!--.do
CODSCqIJIl.
Duis
au1cm
vel
tum
i:riurc
dob
m
bcudI
u
it
in
vulputatevelitesse
molcstie
•••
K~
vel
ilhml
dolan:eo
feugW
DlI11a
&cilisi.11
vera
en»
et
K!C'\Jm1'N1
et
iusto
odio
dignivim
qui
blmditpcMcmluptatum
mil
dc1cllit
augucduis
do1ore
te
(cupit
nulLa
fxiljsjNam
li~
b
mpu
cumsoluta
DObis
dcifcod
oprioo
CODJUC
nihil
impcrdicc
domin,
id
quod
marim
p1xcrat
fIo::rposWn
..
enn
squigglies
Lorcm
ipsum
dolor
sit
amet.
CO!!'O'1c'
u
er
ldipiscingelit,
seddiam
"O"UJTlmy
nibb
Mlimyw!
tincidum
Ul
taorccl:
dam
mal'''
aliquam
emvolu!pat.
Ut
wisi
eIIim
lei.
minjm
Vtfljlm
,
clicker
Odiodigninim
blmdit
praesetJlluptan.Im
zzril
delc:Dit
augue
duis
bortis.
nisi
III
aliquip
oomrmdo
duis
au1cm
velcum
iriure
dokw
in
hetxhail
in
vulpuwe
velit
esse
molesticeooscquat,
vel
ilium
dolon:
c:u
feugiat
nulla
facilisis,
suscipit
Iobortisnisi
Ul
aliquip
c;c
~
""""""'"""""I""-
Ouis
au1cm
vel
cum
iriun:
dolor
in
beodtedt
in
vuJpu'a'C
velit
esse
molcstie
~
vel
illUZZl
dolore
eu
feugi&t
nulla
facjJjsi.s
at
vera
eros
et
'CC'trmlID
cc
iUSUl
odio
dignissjm
qui
blmditpt*CSC'tIlluptatum
zzri]
dtlmit
augue
duis
dolore
tc
fcupit
milla
faciIisi.
NamhOa'
lUl4'OC
cum
5Clluta
DObis
clcifcDd
opcioa
COClgUe
Whil'-'""_
)d
quod
mazjm
pbcem
fac:cr
pou:im
.mnn
CAe,ll;HTesa
TeM,
'iT06bl
BallH
p;OKYMeHTbI06Aa,lI;aAHBHYT-
peHHHM
e,ll;HHCTBOMCTHAH
HHe
IIpOTHBOpe'iHAHCTHAlO
P;O-
KYMeHTOBBalleH:OpraHHsagHH.
K
IIpHMepy,
eCAH
,lI;AH
IIepBOMrAaBbIKHHrHSa,ll;aHbIIIOAHlliHpHHOM
2,5
CM;TOH
B
P;pyrHX
eerAaBaxOHH
P;OAmHbl
6bITbTaKHMH
me.
E,lI;HHCTBOCTHAeBoroo<f:lopMAeHHHMHOrOCTpaHH'iHoro
p;o-
KYMeHTaMOmeT
6bITb
P;OCTHrHYT0AlO6bIMH3cAeP;Y1OIJ!Hx
cIIoc060B:
37
•
•
I
C06AlO~aTh
YCTaHOBJ\eHHble
3HaqeHliH
UIHpHHbl
AMI
u
KCl2K,ltOrOH3
nOJ\eH:CBepxy,
CHH3Y,
CnpaBa
H
CJ\eBa.
06ecne'lHThcOrJ\aCOBaHHOCThrapHHTYpbl,KerJUIHOT-
6HBOK
AMI
TeKCTa,3arOJ\OBKOB,
nOMaroJ\OBKOBH
no~-
u
Ha
KCl2K,ltOHcTpaHHgenOBTOpHlOl!!HeCH
rpa<pH'leCKHe:3J\eMeHThI
-
BepTHKaAbHbleJ\HHHH,
KO-
J\OHKH,paMKH.
u
PHCYH0tfHbIX
nO~HCeH.
Bb~ep2KHBaTh e~Hoo6paBHble
a63agHbieOTCT)'IIbI,
paCCTOHHIDIMem.zr;y
KOJ\OHKaMH
H
OTTeKCTa
~O
HJ\J\K)-
u
CTpaw
m
•
PacnoJ\02KH1b
•
•
HanpHMep,
~06aBHB
B
ny6J\HKagHIOnOBTOpHIOIBHHCHpH-
CYHOK
HJ\H
2KHpHylOJ\HHHIO,MOmHO
C03~aTh
«HCKyCCT-
u
BeHHbIHrOpH30HT».
OThICKaHHe
KOMnpOMHCCa
Mem.zr;y
e~HCTBOM
CTHMI
(MO-
HOTOHHOCThIO)H
ero
MHoroo6paBHeM
(neCTpOTOH)
npek
POLITI
INSI0
L
ER
~ifMIl
InSession
6-
In
Trouble
Lorem
ipsum
dolor
sit
amet,
conscctetuel'adipiscing
clit,
seddiam
DODummy
nibh
n1jsrno<!
tiDciduDt
ut
1aon:d
doloremagnaaliquam
tnt
VO!Utplt.
Ut
wisi
eoim
ad
minimveniam
_0
ilOIUwd
,
cxer
ci
tatiOD
uUamcorper
suscipi1
Iobootis
nisl
ul
aliquip
dig"jssj,n
qui
bIIDdit..
d
luptwnr
m
zzril
delmit
augue
duisdolon:
te
fcupitnu.l1a
r.:i1isi.
Loran
ipsumlit
amet,
vel
iriuzt:
dolor
irI
bwdzail
in
wlputate
dolOR
cu(cupit
DU11a.
fac.jljci,II
vetO.
~
Republicans
ontheMove
Ut
wisicaim
adminim
vcniam.
qui.
no'trod
cxcrcitationultamcarper
suscipit
IotxAtis
nisi
Ul
aliqu:ip
vel
cum.
dol«
in
beuchait
in
\'\llpulJ!C
vditessemolestic
consequat.
vel
ilIum
dokJre
feU
feugjalnulla
facilisis
11
vero
eros
Cl
,ccornunetodio
dill'issirnqui
blaDdit
pnnent
luptatum
zzril
deleo.it
augue
duisdolon:
te
feugal!
nulla
facilisi
optioncooguenibil
impadict.
Duis
""em
vel
eum.
mure
dokJr
io
W:ldreait
in
vn1p!hte
velitessemolcstic
CODSCqU&l.
veliUum
deletecufcugiat
nulla
faciljsjs
It
\-"CO
erosd
accumsan
Cl
justoodio
ctignissim
qui
b1mctit
pi....
II
luptahtm
z:z:ril
de'en;taugue
duiJdolOR
te
(cupitnulla
fx:i.Iisi.
Lon:m
ipsum
sit
amct.
~
adipiscing..
lit.
diam
Donummynibb
"I.lismoct
tiDcidunt
U1
Wn:ct
doJoremagna
1...orml.
dolor
ut
amct,
OOlkll:
:len..,.
adipisc;:ing.
scdl
diam!JODllIDt!'!}'
....
ismocl
tiIlcidunt
ut
laoreet
dolor..
map'aliquam
CRt
wlLdpIt.
Ut
wiD
c:nim.minim""'iam
,
38
fnasa
1.
npil1crynaeM
K
pa60re
CTaBJUleTC060H
'JYTb
J\H
He
CaM)'lO60AbIlI}'lOTPY,ll,HOCTb
.ztNI
JUi3aHHepa,yeAb
KOToporoCOCTOHTBTOM,
'ITo6bl
ero
p,OKYMeHTbI6bIJ\H
BbllIOAHeHblB
eJUiHOMCTHAeH
npH
ElTOM
He
HaBeBaAH
TOCKy.
A
HaBeBalOTee
npep,cKasye-
MOCTb
HCHMMeTpWl,eCJ\H
OHH
p,OMHHHPYlOT
B
p,OKYMeHTe.
KOHTpaCT
KOHmpacm
npU,4aemny6AU/<.aguuJlCUBOCmb
UnpUBAe-
lCameAbHOcmb.
KOHTpaCT
KaK
6bl
«paCYBetJHBaeT»ny6J\HKayHlO,
ypaBHo-
BeWHBaH
TeKCTOBble
6AOKH,HJ\J\lOCTpaYHHHCBo6o,ll,Hoe
npOCTpaHCTBO.
06paTHTe
BHHMaHHe,
KaK
B
yp,atJHblX
pa-
60Tax
p,pyrnxaBTOpOB
TeMHbie
yqaCTKH
-KpynHble
3aro-
AOBKH,
Ha6paHHbIe
mHpHbIMwpHCflTOM,
TeMHbie
CflOTorpa-
CflHHH6AOKH
TeKCTa-ypaBHoBeWHBalOTCH60AeeCBeT-
AbIMH,rp,e
TeKCTaMeHbwe.
B
H3p,aHHHX,rp,enetJaTaeTCH
MHoro
peKAaMbl
(B
raseTax,
HHlPopMaYHOHHbIX6IOMereWlX,2KypHaAax),pep,aI\:YHoH-
u
HblH
MaTepHaAp,OJ\2KeHCHAbHO
KOHTpaCTHpOBaTbC
peK-
AaMHblMHMOp,YJUlMH.
aTO
Ba2KHO,nOTOMY'ITO
KOHTpaCT-
ElTOnyTeBO,ll,HaH
HHTb
tJHTaTeJUl.
ny6J\HKayHH,npOH3BOP.HI!!HeHpKoe
BnetJaTAeHHe,6ora-
TblKOHTpaCTOM.Ha
Ka2K,1I,OMP.ByxCTpaHHtJHOMpasBopoTe
eCTb
BblpameHHbleCBeTAbleH
TeMHbie
yqaCTKH,
MHoro
CBo6o,ll,Horo
npOCTpaHCTBa
HrpalPHKH
•
.lloKYMeHTbI,
COp,ep2K~He
MHoroTeKCTa,
KaKnpaBHAO,
He
OtJeHb
KOHTpaCTHbl,
Ka2K,1I,aHCTpaHHya
HOCHT
cepYlO
YHHlPopMY.TaKOHHe6pocKHHCTHAb
xopowB
olPHYHaAb-
HblX
OTtJeTaxHpetJax,
B
npeCC-peJ\H3ax.
OyeHHTbp,oKYMeHT
C
TOtJKH3peHWI
KOHTpaCTa
HeTpy,ll,HO,
eCJ\H
nepeBepHYTb
eroBBepx
HOraMH.TaKOH
cnoco6cna-
caeTOT
HCKyweHWInpotJHTaTb
TeKCT
Hn03BOJUleT
cocpe-
p,OTOtJHTbCH
Ha
TOHaAbHOM6aAaHCeny6J\HKaYHH.
KOHTpaCTHble
pasMepblwPHCflTOBC03p,aIOT3pHTeAbHOe
HanpH2KeHHe,'ITO
nOMoraeT
npHBAetJb
HHTepec
tJHTaTeJUl.
KnpHMepy,
M02KHO
Ha6paTb
3arOAOBOKHnop,garOAOBOK
uuu
O,ll,HOHrapHHTYpOH,
HO
.ztNI
3arOAOBKa3ap,aTb
KpynHblH
KerAb,
a
.ztNI
nop,garOAOBKa
-HaMHoro60Aee
MeAKHH.
B
OCHOBeycnewHoro
rpaCflHtJeCKOrO,1I,H3aHHaAe2KHT6a-
AaHCKOHTpaCTa
HeJUiHCTBaCTHNI.ny6J\HKayWl
p,OJ\2KHa
/
6blTb
O<l>OpMAeHa
C
O,ll,HOH
CTOpOHbI
AOCTaTO'iHO,ZumaMH'i-
HO,
'iT06blYAepmaTb
BHHMaHHe
'iHTaTeJUl,
aC
ApyrOH
-
B
O,ll,HOMCTHAe,o6ecne'iHBaIOlyeMeH
Y3HaBaeMOCTb.
CHAPTER
EIGHT
~
The
Plot
Thickens
Lrem
ipsumdolorsir
arner,
adipiscing
elit,
sed
diam
nonummynibh
euismod
rinciduntUt
laor=dolo",
nugna
aliquamCtUvolutpaLUtwisienim
adminim
veniam.
quis
nosuud
cxe:ci
rationullamcorpersuscipit
lobortisnisiutaliquip
ex
c:a
commodo
consequat.
Duis
aurem
vel
owniriun:
dolor
in
hendn:tit
in
vulpuwevelit....molestieconsequar.
vel
ilium
dolo",
eu
feugiat
nulla
facilUis
at
verneros
or
aa:umsan
oriusro
odiodignissim
qui
bLmditpraesentluprarum
zzril
deJenit
augue
duis
dolo",tofeugait
nulla
facilUi.
Lorem
ipswndumdolorsit
arner,consec:tetU<tadipiKingelit,
sed
diam
nonummy
nibh
euismodrincidunt
ut
laor=dolo",
nugna
aliquam
Ut
wisi
enim
ad
minim
veniam.
quis
nosuud
cxe:ci
rationullamcorpersusclpit
lobortisnisiutaliquip
ex
c:a
commodo
consequat.
Duis
auremvd
owniriun:
dolor
in
hendn:tit
in
vulpurato
velit....molestie
consequat.
vdilium
dolo",
eu
feugiat
nulla
faciIUis
at
vero
eros
or
accumJaD
or
iusto
odiodignissimqui
bLmditpraesent
luprarum
zzril
ddenit
augue
duis
dolo",tofeugait
nulla
facilUi.
Narn
tibetremporaunsolura
nobis
deifend
optioncongue
nihil
imperdior
doming
id
quod
mazimplacerat
f.u:cr
possim
asswD.
Lorem
ipswn
dolorsit
amet,conseaeruer
adipiscing
elit,
sed
diam
nonummynibh
euismod
rinciduntut
laor=dolo",
nugna
aliquameratvolurpar.
Utwisienimadminim.Loremipswndolor.it
arner,
adipiscing
elit.sed
diam
nonummynibh
euismod
rinciduntut
laor=dolo",
nugna
aliquamerat
volurpar.
Utwisi
enim
adminim
veniam.
quis
nosrrud
cxe:ci
rationullamcorpersusclpit
lobortisnisiutaliquip
ex
c:a
commodo
consequar.
Duis
aurem
vel
owniriun:
dolor
in
hendn:tit
in
vulpuwevelit....molestieconsequat,
vel
ilium
dolo",
eu
feugiar
nulla
faciIUis
at
vero
erosor
am'm"n
oriusro
odiodignissim
qui
bLmditpraesentluprarum
zzril
ddenit
augue
duis
dolo",tofeugait
nulla
facilUi.
Loremipswndumdolor.it
amer,
consec:tetU<t
adipiscing
elit.sed
diam
nonummy
nibh
euismod
tinciduntut
laorect
dolorc
magna
aliquamutwisienim
ad
minim
veniam,
Loremipsumdolorsitamet,adipiscingelit,seddiam
nonummynibheuismodtinciduntut
laoreer
dolore
magna
aliquameratvolutpat.Utwisienim
ad
minim
veniam,quis
nostrudexercirationullamcorpersuscipitlobortisnisiut
aliquip
exeacommodoconsequat.
VISUALTENSION
THECAUSEANDTHECURE
Duisautemveleumiriuredolor
in
hendrerit
in
vulpurate
velit
esse
molestieconsequat,velilium
dolon:
eu
feugiat
nulla
facilisisatveroeros
et
accumsan
et
iustaodio
dignissirn
qui
blanditpraesentlupratum
zzril
delenitaugueduisdolarete
39
•
40
rnaBa
1.
np\lKTynaeM
K
pa60Te
flpaBaH
nOJ\ocacaMa
noce6e
Tome
Bblr~
OTJ\H'IHO.
Stealth
WealthIlealth
l..\enoCTHblM
06PC3
Pa60my
zpal/JUtleCKOZOi!U3aUHepaMOJICHOynOi!06Umb
CKAai!b18aHUIO
M03aUKU.
BallJa
3a.zJ;atIa3aKAlOtIaeTCH
BTOM,
'lT06bl
co6paTb
geJ\o-
CTIlblH06pa3H3
OT~eJ\bHbIX
tIaCTeH.flpHaTOM
He
~OAm.-
uu
HO
OCTaTbCHHH
O~OH
J\HllJHeH
~eTaAH,
H
BceaJ\eMeHTbI
~OAm.HbI
rapMOHHpOBaTb
~pyr
C
~pyrOM.
floHHTHe«geJ\oCTIlbIHo6pa3»BK.i\IOtIaeT
B
ce6HoKpyme-
HHe,
BKOTOpOM
6Y~eT HaxO~H
ny6J\HKagHH.
C03~aBaH,
u
CKa2KeM,peKJ\aMHbIH
MO~YJ\b ~
pa3MezgeHHH
B
ra3eTe,
npe~CTaBbTe
ce6e,
KaK
OH
6Y~eT
CMOTPeTbCH
cpe~
HOBO-
CTeHH
~PyrHX
peKJ\aMHbIX
MO~YJ\eH.flo~YMaHre,
'ITO
YEH-
u
~
a.zJ;pecaT,KOTOpbIH
~OCTaHeT
H3nO'lTOBOrOHIgHKa
C03-
~aHHbIH
BaMHHHqJOpMagHOHHbIH61OJ\J\eTeHb
HJ\H
no'ITo-
BYlO
OTKpbITKY.
3aHHMaHCb
~aHHOM
peKJ\aMHora
6YKJ\e-
Ta,
npe~CTaBbTe
eraB
CTOHKe
~
6YKJ\eTOB
HaBbICTaBKe.
)lAH
geJ\OCTIlOCTIlo6pa3anetIaTIlOHny6J\HKagHHOtIeHb
Ba2KHO,KaK
Bblr~ ~YXCTPaHH'lHbIH
pa3BOpOT.I1MeH-
HOHa
pa3BOpOTe,
aHeHa
OT~eJ\bHbIX
CTpaHHgax,Ha.zJ;O
KOHgeHTpHpOBaTbBHHMaHHenpH
C03~aHHH
MHoraCTpa-
HH'lHOra
~OKYMeHTa
(KHHrH,HHqJOpMagHoHHora
61OJ\J\e-
TeIDI,
6POllJIOPbI).
ECJ\H
C03~aBaTb K~YlO
cTpaHHgy
H30J\HPOBaHHO,
TOKa-
~aH
H3HHX
B
OT~eJ\b-
DOMINION
HOMEHEAL
TH
2
HocmMomeT
nOJ\Y-
tIHTbCHOtIeHb
XOpOllJO,
HOHa
pa3BOpOTeOHH
He
6y~YT
rapMOHHpOBaTb
~pyr
C
~pyrOM.
AeBaH
nOJ\oca
BH3Y-
aAbHO
npHBJ\eKaTeJ\bHa
H
caMO~OCTaTOtIHa.
r-:;-=-...,.",-
~_'~
_
......
_..
__
---
-
-''''.
-
---
=...
t
:::nr'-
a__
'"#_...
,~~.
-_...
,==
~
:=:.:::.:.-
_.
..."V11.t
-_.-_...-
L
-,"-~..J--
¥'
----_.-
--
---
..
_-
__
"'__
..
Ia
__"
__"
..._
___•$__._
e__
........
__
....
_----
-----
"-----
......
-_
..
_-_._.
-_
...
_-_
..
_.
....------
----_
...
-
-------
_._-----
_
........
-_.
__
...
----_.
__
..
-
......
__
..
_-
..
-
_
..
_-_
..
--
_._--
..
--
--'
-_
....
------_.
------_.
-----
....
--"--_.-
....
--"--_.-
-_
...
_-_.-.
-----
--_._-
----_
...
-
--_._--
--_._--
--_.
__
.
__
....
------_._-_
..--
1.0"";_.
__
,,
__
"'__
01____..-
_
"'_
E
....__...
_..__
'.-.....
_
....
-
_
..
_----
-
-
-~-_.
--_.-._--
-_._..
,-..-.
-_
...
__
......
---
.....
_--
-_
..
__
..
_.-
_
...
_-_.
-_._-
-
......-_..-
.._._-
•.."'<"
-----
____
......
_____..
~.
l>'
....
_______
..
,~'
..
__
01
__
---....-_
..
_-_
..
__
..
-
-----
-----~-
_
..
_-...-
..
--
---_._
..
-
_.-
..............
.....----_
......
---_
...
_--
----_.-
--
._._----
----_
.....
-
-------..
---_._-_
..
..
_-
..
--_..
---""-""""'--
-_
..
_._-
......
___
oiII
..
_..
_
......
~_
__
....
-
_
--
---
_....
_._--
-_
...
_-_._.
----_
..
-
____________
Ul__
41
WHA
T
WE
Do
FOR
You
3
----_
..
-
-_
.......
-
.....
'"--
---.---
PrOdUCh
"-
.....
-.-
........
........
_----
_
..
_-_
.....
--
....
"'
....
_
..
_---
__
'
....
-
.....
""-'
_-
.....
_
io_
..
----_
...
-
_._-_.
__
....
_._
............
--
-
....
----_.
.....__r.-.....
_.._
..........
_-
--_._--
---
......
-
..
_-
..
--
4_'
e
-.._"'."
""'
....__
DoiI
__
--_._
.
..---
-_
...
_---
-_.
__
._.-
...........
--
...
-
-_
....
_
.......
--
----_.-
__
......
__
u_
-""-----
Prices
-------
..
----.-......1'_-
_____
r.-_
---.
.............
----_.-
-----
.....
"'
...
-
..
_-
...
--_.
---_
....
_
..
--
__
...
10_.
----_
...
-
_
.....
--
'--_
..
_;.~--
Jo,......_
-._-_--
....
"''''''_
..
_-
-
--
:
---"'
.
.......
_-
Scr\'icc~
-----_._.
......
---_
...
-
_
......
-_.-_
....
_._-
.......
--
-
.....
----_
..
....
__
1.-
_..
_
~
_-
--_._--
---
...
__
..
_-
...
--
._'
4__
.....
....
_----
___
._10
_
-_
...
_---
-_.
__
..
_.-
---
..
----
---_
.....
--
-------
..
---.--.1'.-.-
_
....r.-
_
_
..
-
..............
-_
....
__
.-
_____.....Ul__
..
_-
..
--_
.
----_
..........
O.zUIaKO,coce,n;CTByH,n;pyr
c
,n;pyrOM
Ha
O,n;HOMpa3BOpOTe,
OHH
KOHq>.l\HKT}'lOT
HMelIIaIOT
qHTaTeAlOlIOA}"IHTb
lIpa-
BHAbHOe
BlIeqaTAeHHe0CBoeM
co,n;ep2KHMOM.
DOMINION
HOMEHEALTH
2
WHAT
WEDo
fOR
You
3
Scrvicc∙s
~---_.­
__
.......
_
.......u_
-*'-----
-----_._"
----_
..
-
--
.....
-_.
__
...
_._---
..
--
-------_.
.....
-_-.-
---
:::~~~
_-
---.---
---
......._0<1
__
•
__
._.4__
....
01-
-_._----
--_._
..
_--
--""'-_
......
-_.
__
..
_
..
-
-..-
..
-----
---_
......
--
-------
..
___
--........;t
__
----_-.--
_
..
-
.............
-------
-----\>;--
..
01-
-....
....
-
.........
--
Prices
----_
..
-
-_...-.-
............
----
..
--
-------
...
---
.............
_-
---,-_-.--
_.-.
..............
-------
----......
\>;--
0<1
__
,,
4-
----_
.........
--
--
--""'--_._.
-----""'-
_
.....
--
-.-
__
._;.----
.......
_----
_.------
.......
__
..
--..-
__
'
--_
.....
-----
Products
l.-
__
..
_
.......
......
_----
_._-_
....
--
......__0<1
_
-_.-_
....
........
_-
------"-,,
-------
----_.
__
.-
_._-
.......
--
-
......
----_
..
-..-_-.-
-.-
:::~~_
_-
--_._--
---
"'
__
0<1
__
•
__
oi_
__
....
01-
.,.._----"'"
---
..
-._--
----_
......
-_.
__
._.-
-_
..
----
---_.-..--
Stealth
._-
-
;;;,;,;;'
-"
__
IioII_
.....
---
"-
-_"'III-
-_.-
_io
__
--_
...
__
.-
...
--
r.-
~
~
_----
_._-----
...
......
----
..
-
--
.......
-
....
......
..
_-
--""'--_._.
-----""'-
-
......
-_.
__
.-
_._-
--
-
---
--_
......
-
_l.-
__
"
--
..
..
_--
-_._
...
-_
....
--
~
\>;__
0<1
__
..
----
--_
.........
-
--------
.-------
---_
......
\
\'ealth
--...
-
-
r.-
..
-
_
..
---
-_.
---
---
u__..
__
...
__
._
-
.....
_
_-
-_
...
_-_._.
----_
...
-
--
......
-_.
__
..
_._-..-
..
--
-
......
----_
..
....
__
r.-
_._
_
_-
--_._--
---
u...
_..__
-
..
--
-'-
-
.......
--
---
_
...
_-_.
_
..
_-
----
-_
......
-
-"----
_._-..-
..
--
.....
----_
....
--
-------
..
..
~Il
...
_
_____
r.-_
---
......-.
.....
-------
____
.....t.o
__
Ilealth
--
_.-
;-;;;.,;,.;::
--
--
_.
--
--
_
.....u
__..__
..
-----
...
-.
...
_-
-----_._.
-------
--
......
-_
..
__
..
_
..
_-
......
--
-
....
----_.
.....
--'--_.-
_
...
_-
--_._--
---
1>....
-..
--....
--
•-
$
......
-
.
.,._
..
_--_
...
___
.-...10
_
----_
....
-_.
__
..
_.-
-
.......
-_
....
-
---_
......
--
-------
..
..
__
~~Il
..
_
___
....._r.-_
---
.........
-------
-_
-
.......
_-
..
_---_
.
-.-.
.......
-
.........
--
--
-_
...
_-_._.
----_
...
-
42
rJlasa
1.
nplIIaynaeM
Kpa60Te
nOMHHTe,
'ITO'1HTaTeAb
BOCnpHHHMaeT
cTpaHHWJI
Ha
pasBopoTe
KaK
Op,HOyeAoe.
DOMINION
HOME
HWTH
2
WHAT
WE
Do
'OR
You
3
----_.-
__
""-_.....u_
-~--
..--
----_
..
-
_____.....u_
-~--
..
--
......
_-
-----_._.
......
---_
..
-
_
......
-_.
__
...
_._-
........
--
------_.
....--~-_
..
-.
....-
......
_-
--_._--
---
"""_
..
_----
._1
.....
_
......
_
..
_--_
..
--_._._--
-_
...
__
.....
-_.
__
._.-
-
.......
----
-_
..
_
....
--
---
..
----
---_
....
--
-------
...
-_
---.
......
-
-
-..--~-
---.
............
-_
-_.-
-_-
.....
~*-
..
_----_.
---_
........
--
M_"'
lo_
.
----_
..
-
_
....
-----
.
~-_
..
-.~
......
......
__
...
_-
_._------
."''''-''----
---_
...
~-_.-
....
.......
___-
...
_-_--
."'''''_
..
_---
--
......
-"'.
......
_-
Iloio_"'
~_~
----_
...
-
_
....
-_.
__
...
_._---
..
--
-
.....
--_
..
_.
...
--~--_-.
....
.....
_-
--_._--
---
to
..._.._
._1__
.....
•••__
Iloio_'"
---~-~---
-_
...
__
....
-_.-_._.-
Ste.,lth
---
--
...
__
.
---
,-
__a
-
---
---
-_.
------Q
.....
_
..
_----
_.
--_
.....
..
_-
-_
...
_-_._.
----_
...
-
_
......
__
.
__
...
_._---.--
-
.....
----_.
....
--~-_
..
-
.-
..
---
--_._--
---
~-_
..
_-
-----
_
..
-_.
....
..
_-
_M_...
__
_10_10
_
----
...
__
....
--b-
.-
........
_-
___"'10_
10....
-_
-_.
-_-
--_
..
_-_
..
-
_
10..-
_
..
__
....
\\'c.dll,
_
.....
_-
---_.-
---
---''''''"'
_
..
_
...
-
..
-
---
---
........
_-
...
_
...
_-_._.
....
---_
...
-
_-_.
__
...
_._--
-
....
----_.
....
--'--_.-
..........
_-
--_._--
---
U
__111_
._fU
∙"
.....
_-
...
-_
...
_
..
-_._.
....
---
_
...
__
.
......
-_.-
_
._._-
....
--
-----
-_
......
-
-
-------.
----~
...
_-
-----'--
---
.......
----_.-
____
........1;1
__
..
_----_
.
----_
.........
--
-_
...
_-_._.
Ilcalth
--
_.-
--.-~:
--
--
_.
--
--
___u
__
..
_
---
:_-
........
_-
-----_
..
_.
....
---_
...
-
_
......
-_.
__
...
_._-~.-­
-
....
----_.
~--"--_.­
~~
.....
----
--_._--
---
u
__..
_-.
_
._.;__
oM..
_
..
_--_
...
_--._11--
-_
..
__
......
-_.
__
._.-
.......
--_..
-_
...
_
.....
--
-------.
..
_-
.................
-
-,....-.--'-
..
---
..............
----_.-
_____
u
__
..
_-
..
--_.
-----_
......
--
-----_._
.
-----""-
_
.....
--
'--------
•
CAep>KCHHOCTb
CmpeMumeCb
K
npocmOMY
.aU3aUHY
.
l-h
Bcex
npHHYHnOBp,H.3aHHaTpyp,Hee
Bcero,HaBepHoe,
CAe,ltOBaTb9TOM)'
•
.lleAo
BTOM,
'ITO
COBpeMeHHble
H.3,lta-
uu
TeAbCKHe
naKeTbI
Hap,eJUlIOT,ltR3aHHepOB
OrpOMHOHCH∙
AOH,KOTOPOH6blAHAHWeHbl
npeKpaCHO
06}"IeHHble
npo-
u
<peCCHOHaAbl
CTapOH
WKOAbI,
BOOpY2KeHHbleBeCbMa
,ltOpO-
rOCTOHIgHMo60py,ltOBaHHeM.
06Aap,aHTaKHMHTeXHH'leCKHMHBO.3M02KHOCTHMH,
He∙
Tpyp,HO.3a6blTb,
'ITO
C,ltep2KaHHOCTb
-
9TO,lt06pO,lteTeAb
H
'ITOXOPOWHHrpa<pH'leCKHH,ltR3aHH,ltOA2KeH
6blTbHeBH-
p,HMbIM
.ztMl
'1HTaTeJUI.
3AoynoTpe6AeHHe
rpa<pH'leCKHMH
TplOKaMH
HBHeWHHMH
9<P<peKTaMHnop02K,l1,aeTxaOTH'I-
Hble
HarpOM02K,l1,eHIDl
9AeMeHTOBHa
CTpaHHye.
npHMepOM
c,ltep2KaHHOCTH
B
o<popMAeHHHM02KeTCAy∙
2KHTbOrpaHH'leHHewpH<fl1'OBoropasHo06pasWl,ltOKYMeH-
Ta
Y.3KHM
Ha60poM
TIgaTeAbHO
OT06paHHbiX
rapHHTYP,
Ha-
uu
'1epTaHHH
HKerAeH.
43
nOMHHTe,'ITO
npHMeHeHHeKOHTpaCTa
MO}KeT6bITbalP-
lPeKTHBHbIMTOAbKO
B
cTa6HAbHOM,
pOBHOM
MaKeTe.
ECAH
u
KaJK.ZtbIHaAeMeHTCTpaHHgbI
arpeCCHBHO
nbITaeTCX
npH-
BAe'ib
BHHMaHHe
'iHTaTeAH,
TOB
pe3YAbTare
aTO
He
YAaCT-
CX
HH
O,lUlOMYH3
HHX.3AoynOTpe6AeHHeKOHTpaCTOM
/1.e-
AaeTny6AHKagmoCAa60H,BnAOTb/1.0
TOro,
'iTO
OHanepe-
CTaeT
OKa3bIBaTb
Ha
'iHTaTeAHKaKOe
6bITOHH
6bIAOB03-
u
/1.eHCTBHe.
A.
~
-
Spe,£ial.'
OFFERS
«
',"..
me
F
ph
atM..
:
•
1=1,
....
-.
dV
d",.-.llHaa
5
al!lh
.,'
d
*i'
'atb
II'
....
r."..
,H
y
..
i
r
's
I
lA.......
,i
h"
b
..
-.dYdaD
""
•It
_
1
't
dnWllUM
±.
•
•
_
,.
,
..
DIdI
$
"'"
_
irian
.....
b
m
'
alsba
,"'S
,et∙"'''
rd
til
S
I
..
,ftl
m-.....
'
~1It.
-.Da
'p
-mt•
YIn_
tIC.......
•
..
f;
qolW
e
po
t1
,
'.1
ariI.
1s'"..........
Ill'
5,.
ImIIa
hQ
H
I
ipam....
'Iii
liSt,"
m-"
..
ada
6d"d
lI&_
Ii∙...
..
![
caW"th
Pi
'
haptiC
ariI.
"
"
...........
..he
II
aDa
rynw
Maa...
•
1"_
.....DIIU
'"
«;'
;
MliIIilI
sdI:dl!
J
..
.....'1"
...
,I".1
U"rW"'"
;!
i
'
m
"
,
OIl
-.:Ii
&atioD
.n
par
.,.,
"
""aW.
at
rM
i
zI,•
•1
'"
..
om.
1
__
I:r=e
.....
b
0'
....
n4'".
..
Holiday
Gift
Guide!!!
_No=:
......
..-
J
=fJ__
*
-.
.
•
'V
I
r
.....
'"f1libll'
g'
&1'
'11th11401on
Pi
glial.u
M
0
..........
lit
&SSII
DaDa
t'vl!W
DIU.
'=
ftIl_
btan
tWar
ill
.......,.1&
ia
q
?ete~_
GdipiI<:inBcUt,_
diGm
'""""""'1
llibh
...umodIincidunt
ut
1GoIwd
d<>kw"""""
aliqlUJlrl_
volutpol.
U,
wili
..un
ad
mWm
t'fniGm,
qw.1IlMfrud...
d
eanon
~
...tcipit
1<>I>oni<,,;,;
ut
aliqrdp
PIIITM
}'cnetUHble,ausaUHepblSHalOm,KaKSaB.Ila,aembBHUMa-
u
HueMtiumameAJl
u
KaKsa,aambKOMC/JopmHblUpUmM.
COBpeMeHHblHMHp6ecnOKoeH
HcyeTAHB,
HeTO,
'ITO
paHbwe,
HAlO/1.H
He
HaxO/1.HT(HAH
He
XOTHTHaxO/1.HTb)
BpeMeHHHa
'ITeHHe
•
.lLH3aHHepy
B~O
HMeTb
STY
TeH-
/1.eH!!H1O
B
BH/1.yHCTapaTbCX3aBAe'ib'iHTaTeAH
H
B/1.0XHO-
BHTb
eroHanOHCK
HHlPOPM~H.
44
rJlaBa
1.
nplllaynaeM
Kpa60re
MHorne06Pa3gbI
ycneIUHoro
.zut'3aHHacOp,ep2KaTBpe3KH
HHe6o.l\bWHe
BKpaIlAeHHHHHlIJOpMagHH,nOMoralOIBHe
'iHTaTeAIO
npaBH.l\bHOCOpHeHTHpOBaThCH.
K
npHMepy,
u
Ba2KHbIHTeKCTM02KHOnOMeCTHTh
Ha
noJUlX,
H
'1HTaTe.lUO
He
npHP.eTCHnpOCMaTpHBaTh
Bce
CTpaHHgbI,'IT06bIHaWrn
ero.
TaKHeBH3YaAbHbIenOp,CKa3KHnpHBJ\eKaIOTBHHMa-
u
HHe
3aHHTOro'iHTaTeJUl,C.l\Y2KaTeMYnyTeBO.lJ,HOH
HHTbIO.
XOpOW.UU.aU3aUH
OCHOBaHHa
nOBblw.eHHOM
BHUMaHUU
K.aemI1ARM.
CTapaH
HCTHHa,
rAaCHIBaH,
'ITO
.lI,bHBOAnpR'leTCH
B
MeAO-
'lax,cnpaBeP.AHBa
H
ceiRac.MaAeHwaHp,OCa.lJ,HaHOIlAOW-
HOCTh
M02KeTCKOMnpOMeTHpOBaTh
pa60TY,
npHHTHYJO
BO
Bcex
OCTaAbHbIXOTHOWeHHHX.
CKameM,AHWHHenp06e.i\bInOC.l\eTO'leKMOryT06pa30-
BbmaTh
pa3p,pamalOIBHe«.lI,bIpbI»
BTeKCTe.
TaKOH2KeallJ-
Rivers
of
whitespace...
Loremipsumdolorsit
amet.consectetueradipis
cingelit,seddiamnonum
nibh
euismodtineidunt
laoreet
utdoloremagna
aliquameratvolutpat.
Vt
•••
•••
WlSl
emm
mlD1m
vem~
quisnostrudexercitation
ullamcorpersuscipitlob
ortisnisi
utaliquipexea
commodoconsequat
Duisautemveleumiriure
dolorinhendreritvulputate
velitessemolestieconseq
veliliumdolore
eufeugiat
nullafacilisis
atveroeros
etaccumsanetiusto
odio.dignissimquiblandit
praesentluptatum
zuil
delenitaugueduisdolore
feugaitnullafacilisi.
Lor
ipsumdolorsitamet,conse
ctetueradipiselit,seddiam
nonummynibheuism
tinciduntutlaoreetdolore
magnaaliqllam
era!
volutpat
Ut
wisi
enim
ad
mjnim
veuiam.quisnostrudexerci
tationullamcorpersusci
pitlobortisnisIutaliquip
exeacommodoconse
quat.Ollisautemveleum
iriure
dolorhendreritin
vulputatevelitesmolestie
consequat,veliliumdolore
eufeugiatnullafacilisisat
vernamet
Erosetaccumsanetiusta
odiodignissimquiblandit
praesentluptatum
zuil
delenitaugueduisdolore
tefeugaitnullafacilisi.
Namlihertemporcum
solutanobiseleifendoption
conguenihilimperdietdom-
ingidquodmazimplacerat
facerpossimassum.Lorem
ipsum
dolorsitamet.
conscctetueradipiscingelit,
seddiamnonummynibh
euismodtinciduntlaoreet
doloremagnaaliquamerat
volutpat.
Vt
wisienim
adminimveniam,quis
nostrudexercitation
uIIamcorpersuscipitlobortis
nisiutaliquip
exeacom
modoconsequat
Duis
autemveleumiriure
dolor
inhendreritinvulp
ulatevelitmolestiecon
sequat,veliliumdoloreeu
feugiatnullafacilisis.
Ut
wisienim
ad
mjnim
veuiam,
quisnostrudexerci
tationullamcorpersuscipit
45
u
q>eKTMOmeTB03HHKHYTI>,eCAH
TeKCT,
3aBepCTaHHbIH
B
Y3KYJO
KO.ll.OHKY,
BbIpaBHHBaeTCfI
noWHpHHe
(WHpHHa
BcexCTpOK
O,lUiHaKOBa).
npH
aTOM
HeKOTOpbIe
CTpOKH
MOryrCTaTb
2KHAKHMH(paCCTOflHHfIMemp,yC.II.OBaMH
BHHX
6y.zr.YTC.ll.HWKOM60.ll.bWHMH),HqHTaTe.ll.bHeBO.ll.bHO
6y.zr.eT
pasr.l\flP.bIBaTb
He
C.II.OBa,
a
np06e.ll.bIMemp,y
HHMH.
3arO.ll.OBKHHno.zr.garO.ll.OBKH,pasMeIgeHHbIe
B
KOHge
KO-
.ll.OHKH
H.II.H
CTpaHHgbI,C6HBalOT
~aTe.ll.fl
C
TO.ll.Ky,
no-
CKO.ll.bKY06eIgaHHyro
HMH
TeMYnpHXO,ll,HTCfI
HCKaTb
r.zr.e-
TOB
.zr.pyrOM
MeCTe.
PayAttention
toDetail
NotGood!
Lorem
ipsum
dolorsit
amet.
adipi.seing
elit.
sed
diam
nonummy
nibb
cnismodtincidunt
ut
Iaor
eet
dolor
c
magna
aliquam
c:rat
volutpal.
Ut
'Wisi
cnimad
minim
vmiam,
quis
DOStrud
exer
ci
tatioo
nIb".
orper
suscipit
Jobortis
nisi
ut
aliquip
excacoiilmodo
consequaL
Duis
autemvelcum
iriur
c
dolor
in
hendr
crit
in
wlpuwe
vellt
essemolcstieeoosequat.
velilium
dolor
eeu
(cugi.tnull.
(.cHisisat
vcr
0
cr
oset
!('QrmS'tl
et
iusto
odio
dignissim
qui
blaDdit
prlCSCDt
IupIallIm
=it
dekoit
augue
dWs
dolor.
Ie
feugart
.u1I&
facilisi.
Lorem
!Psum
dum
dolorsit
amct,
COQSt<'fetl'CT
adipiscing
cUt,
sed
diam
DOOummy
nibb
euismod
tiDcidunt
U1
laor
cd
dolor
e
magna
aliquam
ut
wisi
CDim.
adminimveniam,quisDostrudexer
ci
tation
ullamcorpersuscipit
lobortis
nisi
utaliquip
exea
c:ommodo
eoDSCqlW.
Duis
aute:m
velcum
iriurc
d0-
lorinbendr
ent
invulputatc
velit
esse
molestie
consequat,
vel
ilium
dolore
eufeup
DUlla
facilisis
at
vcr
0
er
os
et
accumsan
et
iusto
odio
dignissim
qui
blandit
praesent
Jupwum
zzrildclcnitaugue
duis
dolore
te
fcupit
nulla
facilisi.
Nam
bbc:r
tewpor
cumsolutaDObisclcifCDdoption
congue
nihilimpcrdiet
doming
id
quod
mazim
pl..ac:em
facer
possim
1Ssum.
toTem
ipsum
dolor
sit
amet,
consectetUCr
adipiscing
clit,
sed
diam
DOtlummy
Dibh
euismod
tincidunt
ut
laor
e:ct
dolorc
magna
aliquam
erat
volutpat.
Vt
wisi
toim
ad
minjmLorem
ipsum
dolor
sit
amct,
adipiscingelit.sed
diam
DODummy
nibil
euismodtitJcidunt
ut
1aor
cet
dolore
magna
aliquam
crat
volutpat.Vt
wisi
cnim
ad
minim
vcn;am,
quis
nostrudcxer
ei
tation
n11ameorpcr
suscipitlobortis.
Duisautcmvelcumiriuredolorinbend!
ent
in
vulputate
velit
essemolestieeonscquat.
velilium
TeKCT,
nOMeIgeHHbIH
B
paMKy,HY*H0OrpaHH'IHBaTb
OT-
6HBKaMH
C06eHXCTOpoH,
qro6bICTpoKH
He
KacaJ\HCb
.AHHHH.
Pa60Ta
pe,ll,aKTOpa
H,BqacTHocTH,
~eHHe
KoppeKTYpbI
TaKme
Tpe6yeTnOBbIweHHoro
BHHMaHHfI
K
.zr.eTa.II.fIM.
nporpaMMbI
aBTOMaTHqeCKOH:
npoBepKH
opq>orpaq>HH,
HanpHMep,nponycKalOT
npaBH.II.bHO
HanHcaHHbIe,HOHe-
BepHoynoTpe6.11.eHHbleC.II.OBa,
nocKo.ll.bKY
Hecnoc06HbI
aHa.ll.H3HpOBaTb
CMbIC.II.TeKCTa.
46
rnasa
1.
nplo1aynaeM
Kpa60Te
Loremipsumdumdolorsitamet,
consectetueradipiscingellt,seddiam
nonummynibheuismodtinciduntut
iaoreetdoloremagnaaIlquamut
wIsi
enim
adminimveniam,quisnostrudexerci
tationuiiamcorpersuscipitlobortisnisiut
a1iqulpexeacommodoconsequal
Theinnsandoutsofhotelmanagement.
Heo6xo,lUiMo,tIT06bInepeAOmpaBKOH
B
ne'IaTbAOKYMeHT
npO'IIITaJ\H
HeCKO.l\bKOKOppeKTOpOB.EO.l\bWHHCTBO
ne'IaT-
HbIX6lOPO
HTHnOrpaqlHHnpeAOCTaBJ\IDOTKAHeHTaM
ZpaH-
KU
(MaKeTbI
rOTOBoro
npOAYKTa,KYAaMOmHO
BHeCTHca-
Mble
nOCAeAHHeH3MeHeHIDl),
HOBHHXMHOroHe
H3Me-
HHWb.
fPaHKHnOMoraroTBbICBeTHTb
np06.i\eMbI,
CBH3aH-
Hble
HenOCpeACTBeHHO
C
ne'IaTbIO(lliITHaHgapanHHbI
Ha
nAeHKe,C.i\HWKOM
TeMHble
lflororpalflHHHApyrneAelfleK-
TbI).
OWH6KHpeAaKTHpOBaHIDIHeo6xoAHMOyCTpaHHTb
3aAOArOAOaTom.
np06Hbie
pCCne'lCTKM
npOCMampUBaumeYMeHbUleHHblenpo6HbleKonuuBa-
UlUX
cmpaHug.
EO.l\bWHHCTBO
H3AaTeAbCKHX
CHCTeM
n03BOJUleT
BbIBO-
AHTb
Ha
OAHOM.i\HCTe
YMeHbUleHHblenpo6Hblepacne-
tiamKU
HeCKO.l\bKHX
cTpaHHgAOKYMeHTa.
KaK
npaBH.i\O,
aTH
nporpaMMbl
YMelOTTaKm.epa3MergaTbPHP.OMcocek
HHenO.i\OCbI,
'ITOAaeTB03MOmHOCTb
npocMaTpHBaTb06-
~
rgHHBHApa3BOpOTOB.
47
HaTaKHX
paCne'iaTKax
XOpOlIIO
BHP,HO,r,ll,e
HMeHHOXOPO-
lIIHH,lI,H3aHH6bIA
npHHeCeHB
.lKepTByCHIOMHHYTHOH
Bbl-
rO,ll,e.
Ha
HHX,
KpOMeTOrO,
CpagyBHP,Hbl
3J1.oynoTpe6J1.e-
u
HID!CHMMeTpHeHH
KOHTpaCTOM.
I
i..
_.,;,
I
~.;.-~.;ll
I
"~-.
_
."•.
~
:"t
,
.,-,=.
......•:•
.,
'1
.....--
..,
'!-'I"",
••
••'<
Ie.:':.....
;.~
••'"•
•••
I
~~-- ~~
..i'l
:
¢'"':._""
••
~..
I
••
••
;-
...
_
l~:
__
~,,_"";
•
I
,I
L_
.1..___
,
,
I
,
In
nepBoe
Bne'iaTJl.eHHeMO.lKeT
6blTbTaKOBO,
'iTO
3anOM-
u
HHTb
BCe
aTH
BblCOKHe
npHHgHnbl,lI,H3aHHa
HeTaK-TO
npOCTO,
O,ll,HaKOaTO
HeTaK.
EcJI.H
BO
BpeMH
pa60Tbl
HaP.
npoeKTOMBce
BpeMHnOMHHTb,
,lI,JI.H
'ieranpe,ll,HagHa'ieHa
HKOMYaP.peCOBaHaaTa
pa6oTa,TO
OKa.lKeTC$I,'iTO6oJl.b-
u
lIIHHCTBO
aTHXnpHHgHnoBBOnJI.or,gaIOTC$I
B
,lI,H3aHHecaMH
C060H.O,ll,HaKO
BcepaBHOHMeeTCMblCJI.npOBepHTb,CO-
OTBeTCTBYlOTJI.HHM
BalIIHHa6poCKH
HaCKH3bl,
-
B,lI,pyr
u
KaKOH-TOH3HHXBbInaJI.H3nOM
BalIIero
3peHID!.
B
CJl.e,ll,YlOr,geH
rJl.aBeMblpaCCMOTpHM
no6J1.H.lKe
HHCTpy-
u
MeHTaAbHblecpe,ll,CTBa,BXO,ll,$lr,gHe
B
apCeHaJI.,lI,H3aHHepa,
C03,l1,alOr,gerone'iaTHble,lI,OKYMeHTbl.
50
OproHVl3yll
Moreplilon,npollBVlre
AonbHOBVlAHOCTb
OAt\OH3
npeHMy~ecTa
AH-
-
30HHQHC03p,OHHllAOKYMefl-
Toa
flO
KOMnI;IOTepe
COcrOHT
B
TOM,
'ITOHX
HeTpYAHO
Hme-
HSlTb
H
CHOBOnyCKOTb
B060-
pOT.BeAbabl
HOBepHllKO
p03-
pa6QTQerel\enblH
OOKeT
.0.0-
KYMeHTOB,KOTopble
6yp,yr
cn)t?KHTb
BOMAonro,nOABep-
rOllCbnHWbH63HO'lHTenbHblM
H3MeHeHHllM.Yp,o'laB3TOM
Aene6yp,eTconyrcrBOBOTb
TOMy,KTO
30AYM06TCSl
0no-
aTOpHOM
Hcnonb30BOHHH
MO-
KeTO
e~e
Ha
~Tone
ero
C03-
AOHHSl:
BcecoapeMeHHble
BepCTanbHblenOKeTbi06ec-
ne'lHBOIOTP,l130HHepOB
HO-
crpOHBoeMblMHwo6nOHOMH,
npHMeHeHHe
KOTOpblX
003Bo-
nSleTH01l0p,HTb6ecc60HHblH
opou.ecc
C03AOHHSlHHmeHe-
HHSlAOKYMeHTOB,o4>opMneH-
HbiXa
ep,HHoMCTHne.
rnasa
2.
V1HCTPYMeHTbl
opraHVl3al..(VlVl
HyBOT,
qepHOBHK
MaKeTa
Y2KeBOILl\0I!!eH
BllapeKapaH-
~aIIIHbIX
3CKH30B,
H
TPY~O
He
llOMaTbCHC06Aa3HY
TOT-
'lac
ceCTb
.3a
KOMllblOTep
HllpHHHTbCH.3a
~eAO.
A
llO~aTb
CIO~a
TeKCT
Hrpa<!>HKY!nOAH-TOH
llOTOM
M02KHO
HaCTpo-
HTb,
llpaB~a?
AYMalO,'ITO
C~eAaTb
TaK
MO:JICIiO,
HO,
y2KTOqHO,3TO
He
caMbIHAerKHH
IIYTb.
nOCBHTHB
Ha
3TOM
3Talle
MaAYJO
TO-
AHKy
BpeMeHH
TOMY,'lT06bI
llpO~YMaTb
CTPYKTYPY
~OKY­
MeHTa,BbI
H.36e2KHTe
MHOrOqaCOBOroMapTbIIIIKHHOroTPY-
~a BiiOCAe~CTBHH.
TYTYMeCTHaaHaAOrlffi
C
~eCHTHMHHYT-
Co'
uuu
HOH
Pa3MHHKOH
llepe~
HallpH2KeHHOH
TpeHHpOBKOH-
~e-
AaTb
pa3MHHKYAI06HT
HeBce,HOOHa
H.36aBAHeT
OTMaCCbI
HellpHHTHbIXOI!!YI!!eHHH
B
6Y~YI!!eM.
nOqeMYOpraHH.3awrn
TaK
Ba2KHa?
Y
XOpOIIIO
llpO~YMaH­
Horo
~OKYMeHTa
eCTbHeCKOAbKO
0I!!YTHMbIXllpeHMY-
I!!eCTB:
•
Olinpolft!,e
B
npOU3BO,ll,CmBe.
npHMeHeHHe
MO~YAb­
HbIXceTOKllOMOraeT
Ollpe~eAHTb
llpaBHAbHOepaCllO-
A02KeHHeH
llpHeMAeMble
pa3Mepbl
3AeMeHTOBCTpa-
HHg.
MO~YAbHble
CeTKH
~alOT
AOrHqeCKOe
060CHOBa-
u
HHe
peIIIeHHHM,
llpHHHMaeMblMB
xo~e
M3aHHa,H.3-
6aBAHH
OT
He06xo~HMOCTH ra~aTb
Ha
Ko<!>eHHOHryJ!!e.
•
£1.0npolft!,eU3MeliRmb.
ECAH
llpHCBOHTb
CTHAH3Ae-
MeHTaM
cTpaHHgbl,
TO
H.3MeHeHHe
~OKYMeHTa
CTaHeT
AerKOH.3a6aBOH.
)lAH
lloMarOAOBKaHMOYBeAHqHTb
OT6HBKY
CBepxy?
C~eAaTb
KypCHBHblMH
llO~PHCYHOq­
Hble
llO~HCH?
npHMeHeHHe
CTHAeHllO.3BOAHeT.3a
CqHTaHHbie
ceK~1
BHOCHTb
llo~06Hble
H.3MeHeHHH
B
o<!>opMAeHHe
~OKYMeHTa,
HMelOI!!eroAlO6YJO
MHHY.
ToMY,
KTOpeIIIHT
060mCb
6e.3
CTHAeH,
llpH~eTCH
ca-
uu
MOMY
OTbICKHBaTb
K~IH
H.3MeHHeMbIH
3AeMeHT.
•
£1.0
/lez~e ~umamb.
PaCllOA02KeHHe
3AeMeHTOBHa-
llpaBAHeT
B3r~
qHTaTeAH.
no
paCllOA02KeHHIOM02K-
HO
OTAH'IHTb
rAaBHble3AeMeHTbIOTBTopOCTelleHHbIX.
11
llpe~e
BceroOHO
llOKa3blBaeT,
r~e
Ham
Tpe6ye-
MYJO
HH<!>opMagHlO.ECAH
BaM
Kor~a-HH6y~
llpHXO-
~OCb
6HTblH'lac
BepTeTbB
PYKax
CKBepHOCBepCTaH-
u
Hoe
PYKOBO~CTBO,
TJ!!eTHOllblTaHCb
HaHTH
.3aBeTHyw
HH<!>opMagHIO,
TOBbl.3HaeTe,
KaKCHAbHOM02KeT
y~py­
qHTbqHTaTeAHILI\OXaHOpraHH.3agHH
~OKYMeHTa.
OpraHV13al..4V1flMaTepV1ana
Ha
CTpaHV1l..4e
BepCTaAbHbIe
npOrpaMMbI
nO,lJ;3aB&3KYYKOMn.I\eKTOBaHbI
u
HHCTpYMeHTaMH,
npH3BaHHbIMHnOMO'lb,lJ;H3aHHepy
B
,lJ;e-
u
AerapMOHH'lHOrOHpa3YMHOrO
yCTpOHCTBa
,lJ;OKYMeHTOB.
OBAa,zJ;eiITe
3THMapCeHaAOM,H
BaUIH
'lHTaTeAHCKCUKYT
BaMcnacH60.
OpraHM3al,4MSIMOTepMOna
Ha
CTpaHMl,4e
K
cpe,lJ;CTBaMOpraHH3agHHMaTepHaAaOTHOCHTCR
MO-
,lJ;YAbHbIe
CeTKH,
KOAOHKH,BHYTpeHHHenOAHH
npocTOno-
AH.
OHH
onpe,lJ;eAHIOT
nOAe3HoenpOCTpaHCTBO
H06pa3Y-
lOTKapKac
,lJ;AH
pa3MeIgeHHH3AeMeHTOBCTpaHHgbI.aTH
HHCTpYMeHTbIeCTbB
AI060HHaCTOAbHOHH3,lJ;aTeAbCKOH
CHCTeMe,
XOTR
B
pa3HbIX
npOrpaMMaxOHH
BbIrAH,lJ;HT
He-
MHoro
nO-pa3HoMy.
MOAynbHble
CeTKII'I
MO.4YAbHbie
cemKU
3Cl4a10m
06lJd.YIO
cmpyKmypynOAO-
CbI,
onpe.4eARRnOAOJICeHUe
meKcma,
3aZOAOBKOB
U
UA-
u
AlOcmpaguu
•
.AHHHHMO,lJ;YAbHOHceTKH
He
BbIBO,lJ;RTCR
Ha
ne'laTbHBH,lJ;-
HbI
TOAbKO
Ha
3KpaHe
KOMnblOTepanpH
nO,lJ;rOTOBKe
ny6-
AHKagHH.aTHAHHHHn03BOAHIOT3a,zJ;aTbKOAH'leCTBO
KO-
AOHOK,
UIHpHHYnOAeH,OT6HBKH
3arOAOBKOB
HnO,lJ;3aro-
.ll.OBKOB,
pacnOAomeHHe
BbIHOCOK,a
TaKmeonpe,lJ;eAHTb
.u.pyrHe3AeMeHTbIoqJopMAeHHHCTpaHHgbI.
CeTKHO'leHby,lJ;06HbI
no
ge.ll.oMyPMYnpH'lHH:
OHHno-
u
MoraIOTBbI,ll.epmHBaTbe,lJ;HHbIHCTHAboqJopMAeHHH
CTpa-
HHgO,lJ;Horo,lJ;OKYMeHTaHnpH,lJ;aBaTb06IgHH06AHK
cepHH
.u.OKYMeHTOB,
a
TaKmeH36aBAHIOT
OT
He06xo,lJ;HMOCTHBCR-
KHH
pa3
BHOBb
H306peTaTbBeAOCHne.u.
npH
pa3pa6oTKe
O'lepe,lJ;Horo
peKAaMHOrOnpocneKTa
HAHHHqJopMagHOH-
Horo
61OA.II.eTeHH.HHbIMHCAOBaMH,
BbI
MomeTeH3rOTO-
BHTbO,lJ;HHMaKeT,
a3aTeMCHe60AbIIIHMH
BapHagHHMH
HC-
nO.ll.b30BaTb
ero
,lJ;AH
Pa3AH'lHbIX
pa60T.
B
pa3HbIX
HaCTO.ll.bHbIX
H3.u.aTe.ll.bCKHX
CHCTeMaxHCnO.ll.b-
3YIQTCRPa3.11.H'lHbIe
cnoc06bI
3a,zJ;aHHHMO.u.Y.ll.bHbIX
ceTOK.
HeKOTopblenporpaMMbI
npe.u.OCTaBAHIOTnOAb30BaTeAIO
Ha60pbIrOTOBbIX
pe.u.aKTHpyeMblx
IIIa6AOHOB.
51
52
rJlaBa
2.
V1HCTpYMeHTbl
OpraHl.13al..\l.1l.1
l..JacTO
AJUI
~aHIDl
rpaHHg
KOAOHOKHUIHpHHbI
nOAeH
CA}'2KaTHanpaBNIIOI!!He(cnegHaAbHbIerOpH.30HTaAbHbIe
H
BepTHKaAbHbIeAHHHH).
-,a<
=.-----\-.---
tlQlti".Mt'dfCW:Cftd4~q,~
tt-
pla:tl'MDl'
d
~
dl"'",O'Pt,
«D:t
q
l»Ql
to
pllds:
..
'wt
o(tQ\~mwd1mt>~tshcwu'p
on.,our
~:se1Nl\
b'll:
hOt
on
the
~cl.~lbhe,!jVl!!.
d:llIttld1De
W
)\'l:lI'Qbtt~~.J'0'!in.~,
t
olMod)MS,
suNwact,
pWlqWCti,
cmd
.
~lll;'
_
;
piU
I
faattAIfIt
QIiIGi~of
..,..
¥e~
~
P'
liMa(
d_
cI-fi'"
t'Pt,••'"''"
;
~
caodn
r1~terf1mef:
tl:w::d.fhawup
CD)IOa%
b:mpnrJel!m
b~
DCt
CI11he
entshedpnNfo
,
~
~.s
ili4)ied:len...".,.ot<dcanas,
.bt''£Ibn..
4c
..
='of1rzDt'.
nlt'..
_no'e,as
CZld.
"
,-
,
,
1
~l!I?'?'
d
ne∙s
__
~
P*JU.....
h
UQ.n!IlJ".Cof,∙
..
rcf.'Ihtys:et
P::
~:b'Q.hW
):
l!'1"o!r*
..
CIS.
1htysel
~O)lQ9l
Ql
p
.,,1
..
fld
oil
Pdnq
cm:l~,~
t>pagI!
crPJ:JttleI-t>l"
~
QJItf";61'tlW"'!.
ard
'by
~
JOI.
iF""
tul3!g
e.
.'
"1
ea:h
1:Irlt
JO'l
~_ytlQ.
cadd.1tJ!l.9t1\UDg
~
'Wbetle<ch
Ulc'e:Jl=ll
ria.'.
diucCZ'......
ss-.
Xlii)'
",tea
\It
.......n.eJo:lorbt'll'dltta:rsma.
tap.tClr:lD
lie
~-
ftoNd<aa:
<D4
Jt1l:led
WI2l
cmtysbght
\1IlZ5alIOrIS.
aa
«d.
JtUSltd
'db
onlysbght
~.
~J"UNncnaPmg--,'IS
ddu
!rl1bltr~,.to
I
p11WJshtngprgJ::lmS
etJfItrUl.
W1uClQdayto
!:uu»gdds.klil!
pi
gam.
pCHt5e.)fOQ.YIt'h~.
gzk2l:.sorce
P09'!)I"S
pOGt::te,ou
wtth~·
1-_
-,...-llL'OlIl).
_
'''''':I'''''''-.cr.
r:=..
::,,7:''':~'''':.::..-I
=:::.':''':.':,.'''':.::«-.1
B
.n;pyrHXH.3.n;aTeAbCKHX
npOrpaMMHbIXnaKeTaXB
Ka'ieCT-
BeOCHOBHOro
cpe.n;CTBa
KOMnOHOBKH
MaTepHaAaBbICT}'Ila-
u
lOTOKHa
HAMlPpeHMbI.
]
5~establ1sh
the
"",,,an
structure
of
apage
by
.
._lish
Ibe
",=II
structu«o
of.
pa&<
by
thep1acemenlotteXI,dI'I'lay
type,
and.
9
theplaMl1l!nl
ot
text.
display
type.
and
..
_-_
...
········J~~oiiSlsfo,.iiOnpi1Dte(fi1DeittiQfSbOw·up·
o"n'"
...
lO:
nstsi
"oi
nonprtnted
unes
then
.show
up
on
ourcomputer5iQun
bat
not
onthe
ftntsbedpub-
our
computer
saeen
but
notonthe
OnlshedpUb-
00_
GI:lds
determine
the
number
of
columns.
atlon.GIldsdetmntnethe
numberofcolumns,
i-
SIZe,
pkxemeDl
of
IleodIlnes,
mbheads.argInsue.plo<emenl
01heacllln
...subheads,
quotes,
andotber
page
e1.."..,ts.
ulI
quotes,
and
other
page
elements.
ey're
v_
tor
a
number
ofreasons.
They
sel
eyre
valuablelora
number
01
reasons.
Theysel
to-page
or
protect-l<J.proje<l
comlSteDcy.
and~ge.lo-page
or
prolecl-t';'ProlOctconsistency.
and∙∙
helpyou
cm>I<I
reln.elltlng
!be
wheel
eoch
Of
helpyou
QVold
relnventtngthe
wheel
end>
(you
aea.te
wJOtherad
ornewslettE!'
issUe.
me
you
createanother
ador
newslettertssue.
~
::am
be
deteJ
Illtoed
onceandreusedWIth
out
can
be
<Httnn1ned
onceandreused
With
slightvariations.
nly
slight
vanaUons.
pUblN>lngprogmmsdl1l'er
In
tllelrabWtysktoppUbll5l1lng
programs
clJtler
In
thelr
oblllty
aeate
gI!ds.
someprogmmsprovide
you
WIth
aeate
gr1<1s.
SOmeprograms
provide
youWIth
<Iy-ma<le
gr1c1s
that
you
canmod1JY.-modegnas
thatyou
can
modify.
programs
use
Q
senes
of
horiZOntal
and
ver∙
~any
programsuse
a
sertes
ofhor1Zontal
and
ver.
cal
lines
that
<leJ\ne
columns
and
page
mwglns.G
peallinesthat
deene
columns
and
page
marglllS.∙
.
MHomeTeKCTOBbIe
pe.n;aKTOpbITaIOKe.n;alOTB03MOm.-
HOCTb
pa.3MeI!!aTb
M~PHaA
Ha
CTpaHHj!e,onpe.n;eAHH
na-
u
paMeTpbI
KOAOHOKHnO.ll.eH,
XOT.R
CaMH
rpaHHj!bI
TeKCTO-
BbIX6AOKOBMOIyr6bITbnpH
aTOM
HHe
BH.n;HbI
Ha
aKpaHe.
53
.
.
..tIM
war
I:
............
-•.
$
•••i
$
M''''N,OO'',.';'.lIDpoju:f:oo
"~""
="
air:
•
--
~
.....PIlI
-1I""f'MY"....
rwtr
atilt
""'$,at'"__
II,.
0riIJ(
$
iwtk....
of.u_.∙....
*",
2~m.
".'h
r
',1IIM,
'JoJ'dlt'-.ul
w,l!Ilt.,.__
I'ri.....
.-cl_...
pCftMr
d
'
t
iIMc.1aJOlt_
"kG
t.I_
..,sIIk
...--.\«.
__
0.'"
"siple
sa.
4rib..-u.1tI..
n
n_"'-:,,..ly
~dotlben rtotlll"'~t,tc.'"
•
tal....
~Jo'"
∙'
w∙
'haL.:!'
..tIM.woe,!
'
JIC"....
.
,....,...
~""
(,wI
~of_
•.
1'kyftt
J'"
'II",_..
jed:.....
)\d.......
"'I"$..
tlwyJidt,..,.....
,
f
"""-ftftlcw1.*'
,o.-.-MllIl_aol•••
'
".1aJOlt_
'k
lit.
t
~owt
....
.-.l...
-Jr'1&k
QoW---
of
1
n
£.
AI:'
&
,,~
1Jloiw'1-""
QoiM
fA)"".
,.,a"",...
.c,
}tCI'"
fJ'Mfy.....
J1I:1
_of.~~~,""
~
IdUt1"'''Y.iIc.....Mla'iat1D'llIlil,to
.....riII∙s...
)1'1;
•
J'"VriMlI"......,.
~ ~6at,"
__
IIf,.
Orids
~(M
wlk
eo
..
_.-P...
~uv,'Oe)
lI∙brII
'k
h.tdl..
ew.~
....
~
........
~~!
•
I
~
•I
!
11
I,•
!;
I
!~
!
t
•
!
I~
•
:
II
∙4
I:.,
I.
I
lSi
!
I
1∙
I'
I.'~E.~
Kopo'lerOBOpH,
BCe
npOrpaMMbl
BepCTKHTeM
HAlf
HHblM
clloc060M
n03BONllOT3a,zJ;aTb
Ollpe~eJ\eHHbIH
<pOpMaTllO-
u
.l\OCbl,KOTOpblH
aBTOMaTH'ieCKHnOMep2KHBaeTCH
HaBCeX
cTpaHHgaxny6.I\HKagHH
HAlf
B
llpe~eJ\ax
3a,zJ;aHHOHrpyn-
Ubi
~OKj'MeHTOB.
TaKHM06pa30M,
6.1\aro~aTb e~HCTBa
u
CTHNlCTaAaOTHOCHTeJl.bHO
~OCTynHOH.
0pHeHTHPYHCbHa
HeB~Mble
HanpaBNlIOIJJHe
.l\HHHH,Bbl
M02KeTeMeHHTb<POPMY
H
pa3Mepbl
CXeM,
~arpaMM,
<PO-
TOrpa<pHH
HpHCYHKOB.
B
3aBHCHMOCTHOT
CTpyKrypbl
~O­
Kj'MeHTaB03M02KHbl
C.l\e~YIOIJJHe
BapHaHTbIBblpaBHHBa-
HHH
TeKCTa
OTHOCHTeAbHOrpaHHg
KO.l\OHKH:
•
•
BbIK.l\lO'lKanogeHTpy;
BbIK.l\lO'lKa
llO
<popMary;
•
uuu
BbIK.l\lO'lKa
B.l\eBblH
HAlf
npaBblH
KpaH;
•BblpaBHHBaHHellO
BepXHeMY
HAlf
HH2KHeMY
llO.l\lO
CTpaHHgbl.
MO~Y.l\bHble
CeTKH
C.l\Y2KaT
~3aHHepy
'leTKHM
OpHeHTH-
paM•
.llOnyCTHM,Tpe6yeTCH
Ollpe~eJ\HTb,Ky~a
Ha,zJ;O
llO-
craBHTb
<pOTorpa<pHIO
HKaKoroOHa
~O.I\2KHa
6blTb
pa3Me-
pa.TOT,yKoroHeT
llepe~
r.l\a3aMH
MO~Y.l\bHOH
CeTKH,He
OtIeHbBHHTHOCKalKeT,'iTOHy2KHa
~OBO.l\bHO
KpynHaH<PO-
rorpa<pHH
BllpaBOMBepXHeMyr.l\Y.
MO~Y.l\bHaH
ceTKa
llO~CKa3aAa
6bl
eMY,'iTOnpaBblHKPaH<poTo
C.l\e~yeT
nOk
u
niHYTb
K
npaBoMY
H
BepXHeMYnONlM,
a.l\eBblH
~O.I\2KeH
54
rnasa
2.
lt1HCTpyMeHTbl
opraHlII3a~1II111
u
COBna,n;aTb
C
OJUIOHH3geHTpaAbHbIXHanpaBNlIOI!!HX.
OCTaeTCH,KOHe'iHO,
Bonpoc,C
KaKOH
HMeHHO,HO
KOAWie-
CTBOBapHaHTOBBbI60pa
OrpaHH'leHO,
H
n08ToMY
peIlleHHe
npHHHTbnp0I!!e.
HeKoTopbIe06'beKTbI
M02KHOpa3MeI!!aTbno,ll,
yr.i\OM,Ha-
pymM
TeMCaMbIM
'ieTKYIOCTPYKTYPY
CeTKH.
::heMeHTbI
CTpaHHgbI,
HeBbIpOBHeHHbIenoceTKe
H.i\H
no
,lI,pyrHM
8.i\eMeHTaM,BCer,ll,a6pocaIOTCH
B
r.i\a3a
H
npHB.i\eKaIOT
BHHMaHHe
'iHTaTeNl.
AKinder,Gentler
Nation
Lofan
fpsum
dolor
sit
amet.
consectetuer
8dJplsdng
dlt.
Seddan
nonummy
nlbh
euismod
tinddunl
ut
Laoreet
<10
__
allquam""
YOIutpal.
lit
wlsIenIm
ad
mlnIm_
quIs
nooINd
exerdtatlon
u1IamcoIper
susdptt
lobords
nJ5I
ut
allqulp
ex
ea
commodo
conscquat.
Dub
autem
vd
eumtrture
dolor
In
hendrult
In
vulputlltc
velJt
esse
rnoksI:k
c:onsequat.
vel
Wum
~
eufeugilt
nullafad1kls
It
Yen)
eros
et
accwnsan
et
lusta
odSo
dignlssIm
qui
bJand1t
prac:Mnt
lupt"1Im
zzrUdeJenitaugue
dub
doIore
te
reugatt
nuDa
(acDk(,
Loran
lpsumdolor
sit
amet.
conxcteb1el'
adJpIsdng
elJt.
sed
diem
nonummy
nlbh
eu.lsmod
Unddunt
ut
Iaoreet.
dolon:_
allquam""
YOIutpal.
Ut
wlsI
en1m
ad
mJnlm
_quIs
nostnlde=d
~n
ullamcorper
susdplt
Iobortb
n1al
ut
aUqulp
exea
commodo
consequ&.
Du1s
autem
vel
cum1I1ure
dolor
In
hendrmt
in
vulputllte
YdIt
esse
molestIcc:onsequat.
vel
mum
doIore
eufcuglatnulla
(..nld,
lit
VetO
eros
et
eccumsan
et
Justo
odJo
dJgnIsslm
qui
bIandIt
pr.teKnt
IUpbhrm
zzrU
ddenIt
augue
dWsdok:lre
te
feugatt:
nuDa
fadI1si
et
Justo.
nan
Uber
temp«
cum
soIuta
nobis
delfend
option
conguenihil
bnpei
diet
"'"""'"
kl
quod
mazIm
plr>i.
raea'poestm
'rUm.
LoI'an
Ipswn
dolor
slt.......
cono<ctetuer
odJplodng
dIt....,
dIam
nonwnmy
nlbh
eulsurod
Unddunt
ut.
t.oreet:
doknc
_"quam""
YOIutpal.
II
WSsI
enlm
ad
minim
venlam.
qWs
nostrud
exudtatien
u11Imeorpctr
sU5dplt
lobortls
nisi
ut
II1IquJp
exea
commodo
conseq.....
Dub
autem
vel
cumlrlure
dolor
In
hendrertt
In
vulputate
velJt
esse:
molestie
c:onsequat.
vd
mum
doIore
eu
fcug1lt
nuDa
(acfJlslS
lit
w1sI
enlm
ad
minimvenLam.
qub
nostrud
exerd
tatSon
u11Imeorpctr
susdplt
IObortls.
OJUIaKO
nOMHHTe,
'iTOBbIPa3HTe.i\bHOCTb
HeBbIpOBHeHHO-
ro
8.i\eMeHTa06YCAOB.i\eHaHMeHHOeroCaM06bITIlOCTbIO.
EC.i\H
me
Ha
cTpaHHgeOJUIH
TO.i\bKOHeBbIpoBHeHHbIe
8.i\e-
MeHTbI,TOOHa
ymeHH'lero
He
BbIpamaeT
H
BbIrNl,ll,HT
He-
PHIll.i\HBO.
KonOHKM
KOAOHKU-
3mo
8a:HCHCUtuUU
3ACMCHm
MOAYAbHOU
u
ccmKU,
CAY:HCa/d&UUAAHopzuHu3aguu
mCKcmaU
UAAIO-
u
cmpa~uu
Ha
cmpaHuge.
TeKCTH
H.i\.i\IOCTpagHHpe,ll,KO
pacnO.i\araIOTB
.i\HHHIO
OT
.i\eBoro
,lI,0
npaBoro
KpMCTpaHHgbI.06bI'iHO
HTOH
,lI,Py-
roeOpraHH30BaHO
B
BepTHKaAbHbIe
6.i\OKH,
Ha3bIBaeMbIe
KO.i\OHKaMH.
KaKnpaBH.i\o,'iHCAO
KO.i\OHOKHa
CTpaHHge
KO.i\e6.i\eTCH
OT
OJUIOH,lI,0
ceMH,H
'ieM
HX60.i\bIlle,TeMIllH-
penpocTop
,lI,J\j{
TBop'iecTBa.
-
Morecolumns
providemore
flexibility.
-----
__
-e
∙n,
_
....__
.
_.-I
..
......
'.
,--
,.
-
--
0.._"'
__
~
_.
._.
...-
.....
-
...
__II,_
...
_----
:--
-_._-
._-
..=._-
-~
...
•
'-1
:
......
\11
__'"
......
------
_
..
,,--
_
.......
-
"-__'"
∙n∙
pc-,u
......_-
-.-I.~.
""""",,
_.....
,
,
..
:
...
--
.....
-
---PoorclM
_.
__
--
--_
.....
----
~-~.
----
,.....-~
_1OIfe.'-_
~_
..,......
-
..
,
-
..
""-
-
-
---
...,
••
7__...
_
..
_"'∙h.'_
......
-__-
.....
_
\11__
...e_
.....
_--
-.....
-
-_
..
OpraHVl3al..lVlRMaTepVlana
Ha
apaHVll..le
THEUs
NOTA
LOTOF
FLEX1BtlJTY
in
aone-c:olumn6;)rnut.
l..crtma
iptum
d0-
lor
.it
Ullet,
con
KeteNei'
adiPKLnr
elir.
sed
diamnorumll'fnibheu.mcd
tincidunt
\,It
1aorut
doIoft
rn.t.p!.l
aliqua.m
ent
~lu(JQt.
Ut
wbi
Cflim
ad
minim
VC1IWn,
quia
nomud
CRTd
tationulLamcorpcrJWdpit
1obottis
nisi
Ut
aliquip
CIt
e:acommcdo
c:onII:qUU.
Natnlihcr
tempOf
.oI.ua.
nob.
dciicftd
opcion
con,ue
nihil
imper
diaxlomn,
ql.Kld.
nwim
~
pcuim
&MUm.
Lomn
ipum
doIof
,it
&met,
conxctmlcr
dit,
sed
dlam
norumaynibheuinnc:d.
Ou.iuutem
vel
tum
dolor
in
hcndmit
in
vulputate
veliemol'iecoroacquat,
vd
illum
dolot
eufeuaLac
wlb.
fari1iliJ
at
vcro
CfCI
craocumaft
et
iUlCO
odio
diIftWimqul
praamt
lUpQNrD.
z:ril
au,uedub
dolore:
te
feura!tnulla
fadlisi.
Lorcmiplum
dolor
lit
amee.coNCCUtUCradipiKinrclit,seddiamnonummy
nibheuinncdtincidunt
\,It
tao-r:
doloR
maenaaliqu..wentvoIutpt.
Cuilmcd
rinddunt
\,Ie
1aoft'Ct
dotott
mqna
aliqwm
entvoIutpt.
Ut
wW.
enim
ad
minim
'o'miam.
quia
nomud
CIlUCi
ca.Con
ulhmcorper
IUKipit
lobo.
tb
nil!.
ut
aliqu.ip
ex
e:a
Q)mmcdo
c:on&.
Nzm
l.iber
1rmP"'f
aolua.
nebS
dciind
c¢oncon,uc
nlhilimper
d.ierdomb,
quod
mmmpbcuat
pouim
wum.
Lmm
iplum
dolor
sit
amet.
CONlee
tttUtt
clit,
wi
diam
noRlMrtl
nibhcuamod
tinc:iduru
\,It
laor
doIoft
map
aliqu.am
mevoIutpat.
Ut
.w.
mim
ad
minim
~
f\ClIKNd
acrd
QOon
ulWT.axpc::t.JWcipit
Jobortis
nisi.
ut
aliquip
CIt
ca
c:ommerlo
coruequ.u
a;
eacom"""""
nu.
lUtem
vel
tum
do&or
in
bcncbait
in
wlpurste
Yl:lit
~
COtlleqlat,
vel
illum
doIore:
cu
fcu,bt
nuJh
MM.
It
vero
CfCI
craccumanu
iwco
od.io
dirnaRm
qui
plhCSent
Iupcanun.
mil'up
dubdolorc
te
feupit
nulla&cilbl.
Lorem
iplum
dolor
.It
a.met.
CO~
adiPKtnr
clit.
sed
damno""may
ftibh
euilmodrincidunturIaoreadolot
ft\.lIfta
aliquamcn.rvoIurpu.
Duis
autef1\
~l
cum
iriure
dolor
in
hendmit
in
wlputatlt\Otlit_molcstic
eoNequat.
vd
illum
dotore
C'U
ku,iat
nulla
hcilisis.Nlm
h'beT
tempor
JOluta
nobillelcifcnd
option
eonfUc
nihil
imper.
Lorem
iPJum
dolor
,it
amet.
eon
H:Ctel:Uet
adip5dnJ
elit,
Kddiarn
nonJmtI¥
nibh
euillmcdtincidunt
ut
1aoreet
dolorema,naa.\iqu.amem
~u~t.
Utwisi
e:nimad
minimYCniam,
quit
nomud
exC:fCitltionullammrptr
,wcipitlobonis
nisIur
aliquip
ex
ea
tomma:lo
corucquu.
~
----
.........
_-
..
_--
-
.:-
......
_.-1.
~
.....
-
'
---
.....
---
..
---
....
.'
.....
-
---
1Mta.....
_...
--_
...
....
_1-
-_.-
-•'1_
.........
_--
-.._--
.............
!
I
----
-I
._
..
-
:-
-
.,
....
---
...--
...........
-_
..
-
-
...
-
--pc
___a
....
u..'
,
i"""_
Ia.
-
...
--
---
oA1I....._
..
---
---
"-_.:.
......
---
---
0.._...
_
..
...
_
.
...,
---
_.M.....
__
---
-_.
.
-_
...
_
..
-
---
.....
---
..
.
.......
__
.,
----
._--
---
-
........
-_.
;
___a
.........
I
,
:.-
...
_
.........
-
_WI
..
ol1.....
:--
..
_-
_
..........
......\11
__
..
_
~.-
---
---
---
.....
_
.-:;00.
\II
-_
..
-
--
-
-..,.
-
---~
---
--"""-
......,--.,
----
.---
--
---
..--.-
""
.....
-
--
---
Sol<l••
~n
••
...∙os,•__
,""
----
---
-_
..
"
.,
--,....
..
,
....--
..
:--
.,..._
.........
;
;:~---
:--
..
_-
-~
...
_Ul
__'"
---
__-;C
--_.
......d..
,
1_.,
-_
_-
._
....
--,=
...
__
.~
-_
..
_-
..
._-
..
~:
.
..---
_
......
-
'--_
...
---
...
_-
...
,-
.:.._
........
-..-._-
-
...
-
..
-
---
_
1OIfe.'-'"
_
..
,
..
_
..
;tte
....
...,
_•..,
aIloOo
-=--,
..
1Mc,..__
.....
-
.........
..................
-""'.-.Ie_.-
-_.pc
--_
..
..........
,
55
WHpHHaKO.l\OHOK
CyI,geCTBeHHOB.I\illleT
Ha
'IHTaeMOCTb
,zr.OKYMeHTa.YeM
60.ll.bIIIeHa
CTpaHHge
KO.l\OHOK,TeM
yme
Ka2KP,CUIH3
HHX,
H
BTO
meBpeMH
TeM
KOpO'leP..I\HHa
CTPO-
KHTeKCTa
H
TeMMeHbIIIe
pa.3MepIIIpHq>Ta.
B
npogecce
'iTeHIDlr.l\a.3'Ie.l\OBeKa
npOCMaTpHBaeTrpymlbIC.l\OB,aHe
OT,zr.e.ll.bHble
6YKBbI.
TeKcT,
pa.3MeI!!eHHbIH
B
Y3KHX
KO.l\OH-
Kax,
Tpy,ll.HO'IHTaTb,
nocKo.ll.bKY
npHXO,ll.HTCHC.II.HIIIKOM
u
'IaCTOnepeBO,ll.HTbB3rNlP,
C
O,ll.HOH
CTpOKHHa
,zr.pyryro.
YI
Bce
meY3KHe
KO.l\OHKH,zr.OBO.ll.bHO
nonyJUlpHbI,
no-
CKO.ll.bKYIIIHpOKHMCBOHCTBeHHbICBOH
OrpaHH'IeHIDl.
0PH
YBe.II.H'IeHHH
IIIHpHHbIKO.l\OHKH
CTaHOBHTCH
Bce
Tpy,ll.Hee
u
nepeBO,ll.HTbB3rNlP,
C
KOHgaO,ll.HOH
CTpOKHHa
Ha'laJ\.O
C.l\e-
u
,zr.yIOI!!eH,
He
TepID!:
npH
aTOMH}'2KHoro
MeCTa.
WHpHHaKO.l\OHKH
onpe,zr.eJUleTHpa.3MepIIIpH<flTa.Y3KHe
KO.l\OHKH
CMOTpHTCH.l\yqIIIe,ec.I\H
TeKCTHa6paH6o.l\ee
Me.I\KHMIIIpH<flTOM.
EO.l\eeIIIHpOKHeKO.l\OHKH,
KaK
npaBH-
.1\0,
Tpe6yIOTH
6o.l\eeKpynHoro
IIIpH<flTa.
KO.I\H'IecTBO
KO.l\OHOKHa
cTpaHHgeH
B
MO,zr.Y.ll.bHOH
ceTKe
He
,zr.O.I\2KHO
6bITb
O,ll,HHaKOBbIM.YI3MeHIDIIIIHpHH}'
KO.l\O-
HOKB
ny6.I\HKawrn,OCHOBaHHOH
HaMHOroKO.l\OHHOH
CeT-
Ke,
M02KHOnO.l\yqaTbO'leHb
HHTepeCHblepeSY.ll.bTaTbI.
•
56
fnaBa
2.
lIIHapyMeHTbl
opraHVl3a~VIV1
aliquipexca
CO'llmodo
conseqnaL
Duis
,,:Iew
vel
cum
iriuredolor
in
heDdrerit
in
vulputate
vclitesse
lIIOk:slie
c:oascquat,
vel
iIlum
do1orccufcugiz1
nulla
facilisis
at
veraeros
et
acromun
etiusto
odio
digni
ssirn
qui
blaDdit
P""""'"
11lJl"'_
zzriJ
delcuit
augue
dlIis
dolore
Ie
fcupit
nulla
faciIisi.
Nam
liber
tempor
cum
solutanobiseleifcud
0p-
tioncongDC
nihil
impentiet
doming
id
quod
mazim
placeratfacer
posqm
assum.
Lotemipsumdolor
sit
aIDet,
C<lIlK<tetuer
adipiscing
elit,
sed
diam
nonnmmy
nibh
CIl;srnod,
tinciduntat
laorcet
dolore
magna
aliquam
em
volutpaL
Ut
wisi
enim
ad
minim
veniam.
quis
nostrudexerci
tatiOD
ullamcorper
suscipitlobortis
nisi
ut
aliquip
exea
commodo
eousequaL
Dais
∙lIIem
vel
eamiIime
dolor
in
beDdrerit
in
vtJlpotateveIitCOSOlIIOlestie
consequat,
vel
illum
•
Put
lorge
textin
lorge
columns.
Loremipsumdolorsitamet,
CODsectetueradipiscingelit,seddiamDODummynibh
euismodtinciduntutlaoreetdoloremagnaaliquamerat
volutpat.
Ut
wisienimad
minim
veniam,quisDostrudexerci
tatiODullamcorpersuscipitlobortisnisIutaliquip.
Duisautemveleumiriuredolor
in
hendrerit
in
vulputate
velitessemolestieconsequat,velillumdoloreeufeugiat
nullafacilisisatveroerosetaccumsanetiustoodiodignissim
quiblanditpraesentluptatumzzrildelenitaugueduisdolore
K
npHMepy,
CeTKa
H.3
IDITH
KO.l\OHOK
J.J.onyCKaeTHeCKO.ll.bKO
BapHaHTOBKOMnOHOBKH
MaTepHaAa.
----
--
.....
_-
--_.
--~
......
-_
..
-_
..
_-
...
---
,4-
_
.......
---_
...
--
_._
..
.....
---
_
...
_-
.......
-_.
-_._.
_
...
_
...
-~­
_::
--
_
......
--
-----
--
...
_--
----
----
-
...
__
..
-
-
..
--
-'e,
_
...
_
....
---
_
...
_--
._-
--_
...
---
....
-
_.-_.
_
..
_
...
_.-
~-­
---_
..
---
----
-_
.......
---
_
.......
-
~--­
-----
--
...
---
-_.-
-----
........\;10
__..
--.--
--
_'4....
_
...
-
-
-_
...
_-
_._
..
----
_
...
_-
_4
eJ__
'-----
--
...
_--
-_.-
-_
.....
-
_
..
__
..
--..--_.
-_
....
_
...
-
-
-_
...
_-
_
..
_.
.....
---
_
...
_-
._---
-_._-
--
.........
-~-
----
_._--
-----
--
..
_--
-_.-
-_
.....
-
-
"'--"-
-
...
_',e
"
...........
---
_
..
_--
..
_-
--_
...
-_
......
-
_
..
_--
----
_.-
~-­
____a
---
----
----
---
............
-
,.....-,
-
-----
--
...
_--
-_.-
-_
....
-
...........
__
..
----
__•4
-_
...
......
-
-
-_
...
_-
_._
.
---~;.',..
----
..
_--
----
--
......
_-
___a
--~
.--
__
U1
--~-­
...
---
.
-
...........
--
-_
...
-
_._.
.....
---
_
...
_-
.........
-_.
-_
..
_.
--...-
..
-~-
----
_
......
--
'--_.-
--
..
_--
----
--
......
-
-
1h2l_
.._
-
..
--
_.
-
_
...........
---
_
...
_--
.,$-
--_
...
---
.....
-
_.
__
.
_._-
_
.-
'e_
-_
..
_
..
---
--
,-
----
---
_
.......
-
----
_0-
--
..
_--
-_.-
--
......
-
_
..
__
..
----
-_.
,
"
...
...
..
-
-
-_
..
_-
_
..
_
..
.....
---
_
..
_-
-
....
--
--_.-
--
...
_--
-_.-
-_
-
.........
_..
----
--
,
__
oiP"
....
-
..
-
-
-_
..
_-
_
..
_
..
...----
_
..
_-
.....
-_
..
-_._.
---
..
-
----
_
.....
--
'-----
--
...
_--
,4.._
-_
.....
-
-
uo
__.._
----
-
_
...
_.-
---
_
...
_--
..
_
..
_-
--_
..
---
....
-
_
..
__
.
_._
...
-.-
~-­
---_.
---
---
----
---
~
......
-
----
-----
--
...
_--
-_.-
-_
.....
-
....uo
__..
--
..
-
-_.
-_
....
......
-
-
-_
..
_-
_._.
----
_
...
_-
.....
-_
...
""'-"--
----
e__
........
---
_
...
_--
..
_.~­
--_
...
-_
.......
-
_.
__
.
_._
...
_.-
~-­
--""-"
---
----
----
---
_10_-
----
-----
--
...
_--
-_.-
----
_
...
__
..
--
...
--_.
,
-_
....
-.
...
-
-
-_
..
--_._.
..----
_
...
_-
-
...
--
___
a
--
.....
_-
--_.
--~
"'-'--'"
--"--
...
---
.
,
,-
....
_
..
--
-_
...
_-
_
..
-.
----
_
..
_-
-
....
-_.
-_._
..
_
........
-~-
----
_
.....
--
~-_.-
--
..
_--
-_.-
-_
.....
-
-
...
__
..
-
----
_.
-
_
..........
---
_
...
_--
..
_-
--_
...
-_
.....
-
_.
__
.
----
_.-
---
---_.
---
----
----
---
"""--
----
--_.-
--
.._--
-_.-
--~-
-"'--"
--
..-
--'
,
-_
...
.......
-
-
--
..
_-
_
..
_
..
.......
---
_
...
_-
.....
--
--_.-
--
..
_--
-_.-
-_
.....
-
_UO__..
--
...
--_.
•
-
....
...
....
-
-
-_
...
_-
_._.
----
~-_.
--
.....
_-
___a
--~
......-_
...
-_
...
_-
...
---
•4__
.........
--
--
-_
..
_-
_
..
_-
.......
---
_
...
_-
.
.....
-_
..
-_._
..
--_
...
-~-
-,'
--
_
.....
--
-----
--
...
_--
-_.-
----
-
.....
_
..
-
----
_.
_
...
_
..
---
_
...
_--
._
-
--_
...
---
...
-
_
..
_--
_._
...
_.-
---
---_.
---
----
----
---
_
.....
-
----
--_
..
-
--
..
_--
-_
..
-
----
..........
-_
..
--
..
-
--'
-_
....
......
-
-
-_
...
_-
_
..
_.
.....
---
_
...
_-
......
-.-
-----
...
_--
-_.-
-_
.....
-
_
..
__
..
----
--
,
-_
....
........
-
-
-------_.-
----""---
......
-
_
..
__
..
_._----
-----_
...
-.
...
--'-
....
-"'-
.........
_---_.
--_
....
-
.....
u__
..
__..
_
•e,_
..........
_
--_
...
_-_
..
_
..
.....-~--_
..
_--
n__•_
_..
M
_
....
--
---------
-....-.
..........
-
.....
-,
-'-----......
..
_---_._-
_
....
_
......u.
_
----'
-_
...
......
_-
-_
..
_-_
..
'
,
.-
----""-----
-
"-----
-_
...
----_._--
......
-_
...
__
..
_-
...
---'
,
_
.....
----
-_
..
_-_
..
_
..
...-
---_
...
__
.......
-
_
..
-_
..
_
..
_--
..
-_
.....
----_.
....
--~---­
.............
_---_.
--_
......
--
...
__
..
_-
..---
,
-_
....
_
...
-
--_
..
_--
..
_
..
...----_
..
_--
...------_._-
_
..
-_
.....
----
_
......
--
---------
-...-
.....
;,
.....
-
.....
--
------
..........
...
_---_
..
_-
-"'---"'--"--
..
---'
-_
....
-_._-
-_
...
_-_
..
_
.
...-
---_
..
_----
-~-_.- ~
.....
_---_.-
----_
...
~_
..
-
-
..
---'
,
,-
....
_
..
_-
-_
..
_-_._
..
...-
---_
..
_--'
..
-
---_._._-_
..
-_
.....
--_..
_
.
....
------
...........
_---_.
------
...
__
...
_-
..
---
•4_...._••_
--_
...
_-_
..
_
..
----_
...
_-.
...
-_
..
__
._._
...
........
-_
.....
----
_
.....
--
---------
--_
..
_----
------
..........
..
_---_._-
---
..........
__
..
_-
...
4,__
••
~
..
_--
-_
..
_-_
..
_
..
-
---_
..
__
.....
-
-.
...
__
..
_-
..--
_.4__..........
---_
..
_-_.
_
.
...----_
...
-
_
.....
------_.-
-_
..
------
-_
....
--
--------
-...-
......
_-
.....
-
-----
..........
..---_._-
-
......
-
..........
__
..
_-
---_.
,
-_
....
......
_-
-_
...
_--._.-
---_
..
__
._-
-
--_.-
..........
----_._--
.....
-_
...
__
..
_-
..
___•4_..._
..
_-
-_
...
_-_._.-
---_
..
_----
_.
__
._._-
........
-_
.....
--_
..
_
..
.....
----_.-
...........
_---_
.
--_
......
--
..
__
..
_-
...
---
.
,-_
...
_
..
-
--_
..
_-_._
..
.....
---_
...
__
..
...-_.
__
._._-
......
..
-_
.....
--_..
_
....
--
-----_
....
_-
_...-_11.
_
---_
..
-
.........
..
_---_._-
_
......
-
..........
_-
..
_-
..4__...
_
..
_-
-_
..
_-_._.-
---_
..
__
...
_-
-~-_.-
.......
....
...
_---_.-
----_
...
__
..
-
_..4_-
...
_-
-_
_--._.-
----_
...
_-_.-
._---_
...
__
.
...----_.-
.......
....
_---_
.
--_._-_
...
__
..
--
..
--_.-
_
....
_
..
_-
-_
...
--_._.-
---_
...
__
....
-
---_._
..
_-_
..
-_
.....
----_
.
...
----_.-
_
.....
_---_.
--_
......
-----
---------
OpraHl13alJ,I1HMaTepl1ana
Ha
CTpaHI1lJ,e
lct=
ipswn
dolor
sit
&mel.
ktmn
ipIum
doIot
sit
amct,
adipi"';..
dit.
.cd
dA=
~Uci.""
dit,
ICd
diam
DOftwnmy
I:l.ibb.
....
i,
C
irj
ncidlmt
\U
be
ce:t
doIon:
map"
~=1nibh
atjqIAm
em
.....mrpn
thwisicaim
ad
...
ini
.........
iIM
qWs
..-;,.moe::i!KMlUllt
Ill:
botect
I:lO«Nd
cxcn:i
a:ioa
,∙na
n
rpu
suxipit
1obcwt4
a.is.l
Ul:
doIott
~
a1iql.unau
aJiqWp
aamrnnwio
~
_
'I'd_iriW't
-.dl::pat.
th
wis.i
enU!l
ad
dolor
in
bcncha:t
in.
"wpuate
<rein:
CAe
m
.L
p
io
∙Illf'U,
..
.
"""
.......
'I'd
iIlwDdoIott
a.I
"'p
nuL
&cljeis
at
l'ml
mI'
t:t
-·.,'~"m
c=ci
c:uioQ
"n,mllOrpcr
am'....,"
cOnsUl
odio
diFinim
qui
W
..
wlit
pi
•
.......;>h
lobotW
nisi
III
aliquip
h'pn",m
zzril
dLit
zupc
dWs
ALeu:
fieupn
IUI1b
&riIisi
=c:ommodo
l..otan
ipsum
dum
doIoc
At-.
...
....Jjr
"
,
5'
•
=.scq1:o,u.Dl.IU
:ll,/.t(IIl
wi
eu.m
ICddiam_"
1
Nbb
C",jsrnod
riacid"n'
Ul
hi
.......
duIocc
~~
dolor
in
bmdrc:ir:
ia
m"l"'
~
wisi
cni=
ad
minim
,...,pm
"""
.......
yo,:;j~
...d!rCDt
....n..
....t
I
tis
Did
u:I
a
1
iquip
CIt
Q
c:zaa
QDOD."
am
m
rpa
5UlQj
!eicme.sequu.
'I'd
ilium
comm'
~I.'~
Duis:ll;l.tem
'I'd
(WD
~
ill.
doIott
eu
feur;iat
nulb
&elisj.
hc:Dd.-.::rit
m
wlpo..,.
..
'I'dn
ax
m,)
..cooteq"u
""ilJwn
u
'0'1:::'1)
etO$
et
K'O,mbn
~
cufeuciar
nullz
fac.ljsU:at
'laO
cnx
et
am'-on
et
cilT'O
odio
dipisWn
qui
iwto
oc!io
dip'itrio
qci
b1
a
M;
t..
•
rD'
l"paOlo
uril
~~ p~t
1\IfIGNZD
zzril
ddmit
aup:
duis
dolo«
tc
kupt
IlWia
CaciJiIi...Nam
libu
Cc:!c::n.~ ~ d~
dorIot=
fnnpo"
cum
tob:a
fIObis
cI
'fwd
opli<
i'
~
pc:
Il.iha
~~ n~
&cliri
""""
imperWmiominc
id
quod
mazie
raa:
r.a-
Jim
1M
~
c!=
dolor
sit
&mee.
I
Wi
ipAl.m
doIot
sit
'mel,
,,_
.f!':'
..
Cclit.1Cd
~
adipisciacdit.1CIi
dia=DOtUl:umy
niIh
c"iRnodcil:lcicNnt
Ul:
Iy;
tcWu
~
tllmwnmy
nibb
t
..
;.
cel
m
VA
aliqI.a.m.
en!
volutpu.
th
wisi
mitA
ad
minim
""""
:::::::.cic!l,UIt
Ul:
ba
....
t
Jd'T:::
ipsu.m.
c1:'oo:.-.
adipisri"l
dit.1Cld.
di.am
_"0"'1
nib&
-'P
~Ul:
WimitA
ad.
"'ivnod
tincidwu
Ul
botcado&oR
mlC""ali'l""m
CftC
..
.
"""
.......
tdu:tpu.
th.ili
mim
~
miaim
......
ia
m
quiI;~
_.~!m
wnLlm
c:z:=ci
D.Don
"n,m"NJ'Cf
aDoa
,,0,
i.
I
pet
p...;pr
IoboniJ
aid
Ula'iqnipCllca
axipidobonia:
nUl
Ut
a1iquip
en
.......
o"o
II••
1w
Duis
IUlle:m
l'd
eu.m
iriurt;
doIot
iD
a
CI
commode
cotUeqUat.
bcnc!mit
i.D
'l'UIpuuu
vdn
CDC
,"",i
.
"'qIWo
wd
iOwa
Dcis
wtem
wd
cwn
doIore
cu
(~nulla
(xjlisis
at
n:ro
croJ
ct
XO'mA"
:6.:."CdoIor
in
hcndn:riI:
in
ctiuRo
odio
dirl'iWm
qui
bbtw!.it
pi
'I
IupaNm
IDiI
d?\l[;llcvdilCISC
mel
it:
Heir
I.U£UC
duis
dolcw:ae
~
aulla&cliP
""""
......
•ClXtIClq\l.lI,
'I'd
ilium
doIott
dutzl
dc»or
AI
amct.
coasec.utuel'
adipisci",,"~P""lC
velitaac
~t
nulbfxjlUis
at
'ICfO
mol:
tic
COflICC(IW.
vd
iliumdoklreeu
feuPu
aullaOOl;'iAI
=-
C"::
ao:u.ms:an
ct
iURO
odio
'ICfOCfOI
ct
Kmmpn
ct
illStO
odio
~
qui
blandit
CT
iuim
qui
bland.iq>n
Mm
t
rantlupan.mmilckia1i1
~
duis
dokn
te
kupit
~"UJn
milckia1it
aucuc
nulb&alip
~
liber
tempor
aun
IOIuta
nobis
d:if"end
ec;.
doIorc:
~
(cupil
nulb
oprion
c:oap::
I1ihi1
ilnperdictdominc
idquod
mrim
plxau
£a.::i!:si.Na:n
Lbcrtemp'"aun
Eaa:r
popim
,"lim
Lotem
ipswzt
dob
tit
aflY"
.
....,,"
dr.l:J
~i.s
cJc:ifeftd
opf
"a
:adipDrins
die.
sed
dWn_"m...,.
oibb
"'ismod
p".;et"at
\It
etlCf.lC
nihil
in:lpc:rdiddcmins
....
L.L-oremavo
aljqIwn
em
'l'CllutpU
57
Ion:::m
ipIum
dolor
Ion:::m
ipcum
doIot
sit-.w1ip'arinc
cIit.
sed
diamIon:::m
iplum
dolor
.
-I'
..
noa
tlm
...,.
Aihb
n,jsmodrinridllN
\It
_ut
dub
..
sit'l,flY'l,,:adipisrinc
Ol:
a.lDCt,
I
I
ji'
f
'5
em.
leddiam.m'F"
aIiqua.m
em
1IOIutpat.
Ut
wisi
CAim:ad
dit.
sed
diam.
OO""m...,.
Aihb
m;n;...,..,..ia
.....
~ ~
aaci
cuiocl"lhm
,..
-"""""
.....
n':!
~ritlcidunt
.-cipit
~w
md
IICaroqr.&ip_
C'OCfl......M
•
t'i
'ocid
n':!
'oI'icn~'ot
=bo
a::t
6'
...
n
,
'
[>m
IUttm
'I'd
ew:o.
iriwoc
do&ot
in
hc:ftdtnit
\It
'-a::t
chh
..
m_........
in
n'lputav
ftiit
aac
m
,
•
cquar.
'I'd
iDwn
rmpa
II.,nm
cnz....xutpar.
Ut
dob
..
cu
fimcin
DUib.....00∙u
n:ro
croJ
etxo'mpn
cnr....xw:pu.
lit
wisi
c:n.im
~
m.....,
oc!io
dipirrim
qui
bh...r
..
pi
t
'''pawm
wisi
mimad
:
.......
=til
ddcnit
aup::
duis
dab:e:u:
hpit
nWb.
faoljsj
..
.
m∙a
..........n=
....
mlQ...........
n
m
....
...........,;
Locan
ipIwn
d=
dDLx
sit-....,
,
,,-
.......
....,;
:uioa
nlhm
,..
..op;,ri
,
..
,
led
diam
_am...,.
oibb
n.
nt'i
ta&:ioa"lhm
'P"
P"Cipit
Ioboctis
rinOO'"l
\It
1"
a::t
dub
..
D'
P
a'iqI
..m....
wisi
mim-=ipitloboclis
nisi
ut
aliqWp_
~
minim
.mjam.
~ ~
aacitzl:ioa
ci:d
ut
a1iq-~
_
.......,nodo
"n..mmrpcr
P'."
·dc~
xtis
nisi
\It
aIiquip
a:
Q
cwnmodo
~
C'OCfl
m
01"
(.
1__
ow._
.d.
n.tm
irian.........
4
,,"C
=-lluU
,
~""-
in
bcDdrt:ric
in
'nI!po~
.die_
m,l
•
r
nt
Vi
""-
iriun:
do&oc
in
""ilJwn
,
':
~
n='1pat
Dn.Da
fv%is
at
n:ro
croJ
Cl:
iriun:
da&oc
in
bc:Ddtcrit
ia
xo'munet
iwto
odio
dipiuimquibbDditpe:wa::m
bcDdrtrit
m
ndfUL...ditaac
lupaNm:aril
debit
IlIpaEduis
d:'tet:
t.e
'"!pit
nulb.
ndpvw
ftiit_
molcRi
fxiliIi.Nun
fiber
tcn'p
cum
sob=.
nobU
d;!.........
mol
.
•
r
nr
.cat.
'I'd
iIlum
doIorc
ell.
oprion
COOfjIX
rWWimpadW
,
J
mi"'S
id
quod
nnrim
.d.
iIlum
~
ell.
",.pat
aulla
"""'"r....
,
•
l.oren
ipNm
doIot
lit
r..,.w-
'm
fv.ljsis
II:
'fIt:rO
croJ
.-
•
-_..
fr'
•
'5dit.JDddiam_
....
"'1
fvjljsjsu
n:ro
croJ
•
etXO.....
9n
etmP'O
nibb
eui:mlod.
rjnridt...
,
utI.
J*rc:
m'F"
aliquam
etxo,mAa";''''''0
.........
.
em
.,.x.npat
th"'ad"
""""
......
odio
dipisrim
qui
g;pmqw_CIWD
m,n,m
bbnditpr
nt
Wowoit-.
adipWnc
die.
Jeddiam
_"m...,.
n.ibb
b"..
yfu
pr
,r
1upaNm=il
",inned
riocid'mt
w:
bl
'..It:
m
paaHqonmCfU
h'f""..,m
z:ni!
ddmit
a:upx
duis
_lh
...
01
...
"""
ddeDit
~
duiJ
..,._
m'n,m
.,.","m
-f<upn
~QOoQlIlh
....
,
pa
pdp«....
tis
md
Itt
dobe:u
£cupit
nulla
facilje;
aJiquipa:
QC'OCflrnodo
cc
i....
Duis
IUlle:m
.d.
cum
aulla
fao
l
iP
Lort:m
;p.um
dum
mutt:
do&ot
in
~t
ia
YIoIipucue
velitere
Loct:m
ipaundwn.
do&ot
tit
amct.
mol
.
-t"C[IWo
'I'd
iOwn
doIorc
cu
'"'Iiat
nulla
doIot
sit
amct,
.....,.∙....u"'d'
£xilm.
II:
verc
croJ
etxo,mnn
ctiusto
odio
digW:sim
eonl~
............
quibl,ndit
pc
,I"pnmm
mil
ddcnit
IIlpC
dWs
..-.,
..
'peson
diam
_"mmy
do&ort:cc
kupt
nulla
faril;"j
I..otan
ipNm
dum
doW
d.i:am
_ummy
nibbn'Umd
sit
amet,
eon'CC"l""\Xf
adipiacin,~"lpu"V
vdit_
nibbn'jpwd
rincid,.at
w:
bott:cl
mol:
ric
~
w:I
ilJwn
do&oft-eu
",.par
nulla
nocid"at
Ul
be
~
~m
...
£xiljsin∙
n:ro
croJ
Cl:
xo'mAnet
iJ.utooc!io
dir;nisPm
~mV'"
aliqtnmut
wisi
qW
blandit
pr
't
htpn"mnriI
ddcnit:wp:
dui:5
a
1
iqlnmut
lrisi
.
.ad
••
doaem
tc
fcJ.JpitnuDa
£viIisl.Nam
lihcr
mnpot'
ew:o.
•
.ad
.•
CIWD
m'n∙m
CIWD
m'n,m
npH
TaKOHpa.3MeTKeCTpaHHgblnO,lJ..3arOJl.OBKH
H
H.I\NOCT-
pagHHMOryT
6bITbBblHeCeHbIHa
Jl.eBblHKpaJi
nOJl.OCbl
u
B
oAHY-,lUJe
KOJl.OHKH,aOCHOBHOHTeKCT
pa.3MeI!!eHPMOM
B
OCTaAbHblX
KOJl.OHKax.
Planningthe
Wedding
t..n....
MLot
ce.
ce_,
d"....
~
-"._1•.
"
_li
a-e-
MMn."
'
..
o5~
__
.,
U\
i
~_.~
•
•_
..cuni
l..
e-op
..
_1i,.1M_._I
••
~
........
_-
...
0..
__
""""
hai
Ipe"..
.......""
_
....t
a
••
MMn
n_,'"
••
1.
rnp;,
,....~L
ip
•••
~oiI
_u_
..
......_,.b;.-
-1
oiM
••••
tMc-.
4Ma>
••
.,
••
o5~
...
U.
i
~
••
_
..
cuni.....
....
...,
..
_0,_
Iab_.
_1
•.
o5~
•.,.
••_
....
_0
n.
iri.""""""
io
........wdi._
.•
akoO._
il
'"....
....r_._..
-.._
4_
~j
..
lu..;"
••
eon.
_.
__
••
ui..
deoi.
_p
.t.c..
'"pic
r
~
N_IiA".
dell
.,1Ii.."".,
..
0!JliI_
iaH-.,,
r_.__
.....
a...-••••
NIac
oic
..
ce.
cc_
ell.
....4_1.0..__
ili""""•....
u..
oil.,.
Idi
•••••
ate
_
iI••
<I.t.c.
n
"",
r
..
'--UMc
_._
,""....
4",
.,
u.
_
..
cuni_...,
..
_ci';'
1MoiIl
••
,,~
.
-
-""
....
The
FIowa-
Girl
Nil"
"O".I.'~
<I.t.c.
.'I
..
N:~
.....
...
.,
U....
i
oai
...
",••
-."cuni
........._...,
..
_Ii';'
1M_I
••
,,~ip
_...
0.••
_
...:t
",,<1.&.
Uai_
..........aNo<i.
_
iI
,,-,'"
••1.
r_
MR.".
".Mia<l
~i
w...4it
1
_.
ucil_,
.
"-p•••
I.r
..
~'--
ip""""
_._..
.........,."'<Ilaa
._._11..
__......._.,
••
05..._
...,...
•
58
rnasa
2.
lt1HCTpyMeHTblOpraHiI13al..\iI1i11
nOKa3aHHble
BbIllieBapHaHTbI
o<popMAeHIffiAOKYMeHTa
BnOAHe
AOnyCTHMbI,ec.I\H
TOAbKO
OHH
He
HapYIIIaJOT3a-
AaHHYJOCeTKOHCTPYKTYPY.cPoTOrpa<p1ffi
«A»,
HMeJOIgaJI
IlIHpHHY
B
ABeKOAOHKH,
XOpOIliO
CMOTpHTCHnpHrurrnKO-
u
AOHHOHBepCTKe,
eC.I\H
ee
BblPOBIDITb
no
HanpaBAHJOIgHM
KOAOHOK.
Ha
rurrnKOAOHHOH
nOAoce
HeTpYAHOpa3MeCTHTbH<POTO-
rpa<pHJO
«B»,
eC.I\HBblPOBIDITb
eeno
HanpaBAHJOIgHM.
OAHaKOeC.I\H
nOnbITaTbCH
pa3MeCTHTb
Ha
TaKOM2Ke
Ma-
KeTe<pOTorpa<pHJO
«C»,IlIHpHHa
KOTOpOHCOCTaBAHeTABe
u
CnOAOBHHOH
KOAOHKH,
Ha
CTpaHHgenOHBHTCH
HeKpaCH-
BoenycToenpOCTpaHCTBO
H.I\H
2KenpHAeTCHYKopatJHBaTb
KOAOHKHnoBblCOTe.
Ha
06IgHHBHAny6.I\HKagHHHnpOH3BOAHMOe
eJOBnetJaT-
AeHHe
B.l\lffieT
HeTOAbKO
tJHCAO
KOAOHOKHanOAoce,HO
HpaCCTOHHHeMe2KAYHHMH.
C.l\HIIIKOM
6.1\H3KO
pacnOAO-
2KeHHble
KOAOHKHAeAaJOTAOKYMeHT
«TeMHbIM»
H3aTpYA-
HHJOTBOCnpHHTHe
TeKCTa,nOCKOAbKY
B3r.I\HAtJHTaTeAH
HatJHHaeT
HeBOAbHOnepeCKaKHBaTbHa
COCeAHHe
6AOKH.
~BeAHtJeHHe
npOMe2KYTKOBAeAaeTAOKYMeHT
«CBeTAee»
Hn03BOAHeTtJeTtJeOTAeAHTbCOCeAHHe
KOAOHKH
APyr
OT
Apyra
(CM.
BepXHHHpHCYHOK
Ha
CAeAYJOIgeHCTpaHHge)
•
BHyrpeHHll'le
nanSi
npu
C03,4aHUUMHozocmpaHUt.tHOZO,40KyMeHma
oco6oe
u
BHUMaHue
y,4eARume
BHympeHHuM
nOARM,pa3,4eARIO-
r,gUM
AeBylOUnpaBylOnOAOCblpa3Bopoma.
OpraHli13aL.!VUlMarepli1aJla
Ha
apaHli1L.!e
2
s.-;...-
Ml..-_-.
-=;;;.:.:.:...
~
-Ii_
...-.
-
-
,
Ul.....
,
.........
----
.
,.
.....
,.,...
....
........
,e
Doio_
"
.
I'
ill,
_
......
$
_-.
•
'-PI
__
-
,
..
.......
_'
,
-
.w-_...-.....
...-...Lt-.
_'e"
..
iIioa
oe
•
,
~-'
!
,.
-..-
...
-
.....
-'
,
2
---
-.
:
==;:o~':.
:'
:s
~
-~
..
,
-,,-
----
,
u.-.
..
_
,
...............
_-
f
,.-.._..
_
.....
-.~:=~,=~~
DoiI_-04_..........
.'
,
-
..
\
--
.......
:
.........
-
.......
_._-
.._
....
'.-
......
_',
...
.....
_-_
......
-
.....
~
-
-.y..
.................
"
._--
---..
EyesStay
in
Line
Ul
__
"_-'''''
--"--
-..
.............
--
.
Doio_
,
..._
.......
''
"ia
........-...:ic_~
.;;;,;;,
~
...
~
........
..:la
for<:ilioio
•__
C1:
:
:::-;.~'::
..
~..
I.
-->I
----....
.......
N.....
~_
....
............
_-
IIq
t
"'.......
...-
,....-~
........-
','
.
.........
,
..........
,
...
-........
-
.........
Ul
__
"~"",,,
------'r-
-;,;0..............."".
,
,
Dooio_
at
'
.
;'-Ii
__
--
4
........
..........&o<ilioioL
t-
.......
oiI;~~~;~
,-
.......
..i":"'"
..
r•
.....;.
...
_---~
u__................
---'
..
..................
--
,
,
Doio...
iot
'
7
..
d;__
--
4
...
-'""-""
_-
.----'c'∙
.....
'
-.l
..
...-;
---_...
..........t-..-...
-.,.'S.
..
-
-
.
_
....
---..
Ul
__........
...
----....
~~
..
~
...
,I
Doio_
...
__....
''
ioio
"''r'-:;"
∙'ri-
c..
'-PIa6r.
_
.............
.........r
.
10:;'
..,;,j.
--_
..........
.......
--~
......
....
~
_
....
"
'
"'
....
.....__,...._t-
........
;~~~;~
........-
,
..............
,
.~
......Yeo-_.........
Ul
__
"_-.,,
------.
,.
-;,;ow-.;,....
DoIio_
__
.....
lid
,
i:.
\__
.:~.
";5:......
~
...-
..
-.
;
;;;~~'e~.
;';........
___
.7
,
._
_~-
,
u-.
..
_
,
.............
_-
r',.
...._...
....
-'4
DoiI_",
__
",
;"
'
∙_4
--
...
e......
-
..............
_-
∙
._
....
'
.
......
_1;
...
....._-_
......
......t-.
-.'t'.,
..
......
,--
._
...
-
---..
u...._........
.........
-
....
I.......
aioi..
~
..
:;;";;~'
DoiI
_
-
,
...
__....
'
,
..
"""...:iI
_
.".m.
•
ill-.......
............
__
.
........
.-%..
w...Iil
,.
I
f
-'I
......
_
............
..-.
_
...........
--
...................
∙I
5
-.01.........
....-..
~_t­
.........
-.
'I'-_
....
_
--..01......
....
oiW'
U•
ill
........
..-'-
.....
_t-.._.-.
:
;::;~.;.~.;,~
-
,....
-
----~
-
1IiW',
•
~w
.....
........
--.--
59
WHpHHa
BHYTpeHHHXnOAeH
3aBHCHTB
nepBYJO
O'Iepe~b
OT
npe,llIIOAaraeMOrO
THna
nepeIIAeTa.
HanpHMep,npH
6eClIIBeHHOMCKpenAeHHH,
KOr~a
CTpaHHj!bI
Coe~HHHIOTC~
BMeCTenpH
nOMO~H KAe~
(KaK
STO
C~eAaHO
B
~aHHOH
KHHreHB60AbIIIHHCTBe
~pyrHX),~OCTaTO'IHO
OTHOCH-
TeAbHO
Y3KHX
nOAeH.
06bI'IHO
~
TaKora
nepeIIAeTa
OCTaBNlIOTBHYTpeHHHenONi
IIIHpHHOHOKOAO
1,3
CM.
•
I...omn
ipmm
dolor
air
amcc,
tdipierins
d:ic.
sed
diam
_nmmy
Dibbmiamod
ri...;d
..
,n
1;111.
Cd
d
1
1ft
maem
aIiqIWII_
-+qo'L
Ut..
eai:ecI-lminim
"",j.m,
quie
DOCCrUdacn:i
tII:ioa
nDam.....,....
CUIcipil
~
nisi
1&1:
'Dquip
ce:
ca.",......"Jo
rot-
•
OWe_
wI_
iriun:
dolor
ia
hrndreritia
,",Ip'
'"
wlit_
m
o
!
is:
Clan
li
m
wi
iDum
doloR
cumapa'
IW!la&n1ip.1t__
a:
H"C'!
.....n
ee:
iuao
odio
dip-m
lI'ii
W·..,{~...
ae
1''f''''''''Il:Irilddm
it
~
cl:u.ia
do&oft
tcCcupRaW1a&C1jp
Lom:nipeumdumdolorJiramet.
0l:I
WU"I."..t;r'∙uc
dit,
ecddiam_
..
m....,
aiIb
e,iccnod
ri....;..!"M
1;I1"'u:t
dobtm"",.
aIiquam
.,
•
od
"..__
~_.J
,.
n
..
Ul_aurn
mIQ,mwnpm
quJI_aaataOOilll
'_'"Ipu-..apu
IoboniaIlid
Ul
aUquip
ce:
Q.......
...."Jo
~
Duie
aua:m
,.a
cum
iriUR:
do1ol'ia
bcz.dtaic
ill.
~
Ydit_mokaric
COIlteq'P'
wi
iDu.m
dolan:
cu
lNpat
oulIa
f'x,'jp'
It
__
ttamqnp"
et:
iuM
odio
dipiaaim
qui
Naad;.
F
M
n'
J"p"""m
aril
ddo"
aucue:
clIlie:
~
lC
5:upie:
auD.a
f.ciJici
Ham
libu
pot
e:w:a
eoMa
IIOOia
d
-r
d
op
ci
~ ~
ClClIIp=
flilli1impa
1'"
doaUttcillt;uodmerimpDcu:d6la:rf
,.
1m
Lotanq--doIot-citama.
COl.
'CI',.
∙"dic.ecddiuDn
btl""'Tnibhnupnod,;.,ri,fnmlll.'__
•
do1oft
""paiqaIm
CRt"n:pn
VcwiA
c:aim"
minim
1.otaDipewadolor
iii:
amet.
ed','
i
..
die,_
diam
0
~
"'""'1
nibil
cuipnod
n«wnM
lit
I
LCI
doIon:m
pUquam._........
UCwieieaim.....
i"i,∙'
quia
.....
cod
-anr.Hn.pcn'-'lcO::ctioaiel=mqOlipce:c:c.-
m
d
-
r-
OWs__
wi
cuea
irNn:-
dolor
ia
b
dai.
ia
w1p'
1!dic_
m!
w
...t
lim"
wi
iIbD
do'
It
cu
fi,
lia,
aWlabr1j'__
aae
c:r.amm
n
a:
inec:o
odio
dipieaim
qui
bh
r
dir
I'•
h:panuuail.
d'ir
atlpIC
dWtdoIon:
lC&"p;'aullafa-DeiLom:nipalmdumdalclC'8r:--'
•••,
....
i
..
d:ic.JCddiam.
'nnm"'TlIiI&
-'
d
em
'
h
nd
...
a:r:daIan:
m
,uSq∙
m
x
Ion:m.
ipuqm.
dab-
P:r:-.
adipiMinc
die,led
diam
_om....,
aiIb
mjmwl
.......
,
"=_c:ad
1
n:mepaalilpam_...Impec
lJrwiAmimadminim
....inn.
craie
.......
cod
am:i
aDoe.
nRc....
pu',.;
Iobwcienisi
1&1:
a1itpip
ce:
a..
m
dn
-
II:.I8t.
DeUs
meaD
wI_
irilIn:
dobill.
ba:adeuir
irI.
...wp."'tt
'Jlldic_....
'•
I
m
wi
iIIIRm
doIorc
cu.
fi,
i
DU!Ia.
fer'jeia
_ftfO_
ee:H"C'!'mAau
iueco
odic
dip;';'"
qui
blend;'
r
!
Iupamm.
a::riJ
dd
:ric
~
_
doIc.t.
te
"upicllulla£v,liei
Lotan
ipmmdumdolorsic
UDCl,
nu
..•
edipPrias
dir,ecddiam.a
...
"mmy
aibh"/
od
rinri,f",DfIll:
I.
e:udolon:
'••
Sqonm
Ill:
wiAmim-l
miaim
,....,.,i.m,
quie
1IOCCNd-a
Iarioo
"n.
m
'pu
NCcipic
I..bonis
IIial'""
aIiquip
aammmocloamiUlt.
ow.
u..
...a
cum
iriun:
dolor
ill.
bcndtuU
iaw1p'......
Ydic
c:.:--"
@;.
c
Do
fO....
wi
ilNm
~
cu
fi,
i
I
m.aIIa.
£v,'-It__
Cl:
am,
pa
Cl:
iuIco
odio
diriU'im
1JIIi
blaDdic
PM
iI
I,I......
zzrilHrn;'lUI\IC:daie:
d..I..
,uc"I
.,
JW1la.&ri
1
jsj
Nam
Iiber
tn!jpor
cum.
MlIIura.
-ou
dafmd
opciou
c:llCIp
aihiI
impcdia:
domiacill
quod
maim
plata_
&ccr
pcwim.,
'm
Lorcm
ipeum
dol«
sic
amtt,
"
'lUadipiari"'iclic.
aocldiam
aoaummyaibbtuiamod
rincid.w
urlao
Cd
doIorcmapaaliquam_~Urwiai~adm;ajm
Lom:nipewndoloc
air
ama.
adipiscinc:
dit,
ted
di.a.m
DODumaty
nibh
cuismodcinriduncur
boru:e
'-L_
.,~__
._,.'L∙∙∙
od.•.
•
---,
_m,.na-.r.t-...aIZ_'qo"
VI_awn
m'a'm,....,.,ym,qwa_
..•
..
'_b__
'_,..
a':-,:......
aBC
P:D(lO
n••,-,
-ptt@'*'P"'_DCam
w:
~P
a
nO'"'
ClllIMCqUIC.
DWs
:wcem.
...a
cum
iriuft
doIoc
ia
hcndmit
ia
YU1pw:w:
'IIC1ic_
moIcsrir
ro•
lilUlo
wi
iIlum
doIon::
cu
fcuciat
aulLt
fw.,'jsia
It
ftfO
erw
et:
,ro'm"n
U
iwm
odiodip-inim
quihland;'
pi'
'clupacwnzzrilddcnicwpedw.~
CIt
kupit
lluIb
&cliP
l.oR:m
ipeum.
dwa
cWot
sic
UDtt.
CDr
'm
....
adipi«ins
wIpue:ac
ft1ic
c:.:
mo'nric
ron
pIl....a
ilium.doIorc
cu
&upe.
oulIa
&n
l
"
a
__
Cl:
am'TAacc
iueoo
odia
dip-i∙m
quibludic
r
C
'''p"ru
m
I:Iril
dt
icwpedw.doIoRlC"''PRIW!la&cljp
Naae
Iibct
ttmpot
aam
toIua.
DObif
d
'6
d
opciou
n:lapC
nihil
i.mpa&-
dmi
..
id
qeIOCl
maim
pi
•
r.a:r
poaaim
_un
[
;p.um
dolor
iii:--.
"
...acIipiwi"'idic,_diamMft"m"'1nJ.hn,∙
dri..,..;.t.vvw:1ac
u:t
doIare
'"'II"
aJacppm__••
Ur.wiIi~-lmiaim
Lom:n
ipewD
dolor
sic-.
adipUciuc
cm.1CId
diam
-wnmr
cibb
"'m'd
rinridUllt
1It
I"
u:t
doIocc
=
va
aIiqenu1
cc::c:r.
W1hupu.
Uc"
cn.im.
-l
minim
_pm,
quia
IIOCCNd
-amioa"",....
..
...:prlobofriallilluc:..,r"llTanO"CTlm
~
•
1
m
.1
60
rnaBa
2.
VlHCTpyMeHTbl
OpraHL-l3alJ,L-lL-l
ECAHAHCTbIp,oKYMeHTanpe,lJ,IIo.l\araeTCH
CWHBaTb
MeTaA-
u
AmeCKOHCnHpaAblO,peKOMeH,lJ,yeMaH
wHpHHa
BHYTpeH-
Hero
nONlCOCTaBNleT
1,6-1,9
CM.
,4NI
60AbWHHCTBa
u
IIAaCTMaCCOBblXcnupaAeH
TaKHeWHpoKHe
nONl
He
Hy2K-
Hbl,HOB
M060McAyqaeHMeeTCMblCA
sapaHeeBbl6paTb
u
TUn
nepemeTa
HyCTaHOBHTb
pasMepblBHYTpeHHHXnOAeH.
BHewH
....
e
nonH
BHeUiHUM
nOAeM
Ha3blBaemCH
npocmpaHcmBO
MeJIC.4Y
u
zpaHugeu
meKcmau
HapYJICHblM
KpaeMAucma.
flpaBHAa,lJ,HSaHHap,onycKalOTHaAH'lHe
06wHpHoroCBO-
6o,lJ,Horo
npOCTpaHCTBa
Me2K,lJ,ySanOAHeHHOH
o6AacTblO
cTpaHHgblHee
q>H3HtleCKHMHrpaHHgaMHnOCAe
06pe3KH,
HasblBaeMblMHTaK2Ke
o6pe3HbiM
C/JopMamoM.
WHpoKHe
nONlMOryTCp,eAaTbp,OKYMeHT60AeenpHBAe-
KaTeAbHbIM.
YSKHe
CBHP,eTeAbCTBYIOT
0
p,eq>HgHTe
CBO-
6o,lJ,Horo
MeCTa,
H06bI'lHOHXM02KHOYBHp,eTb
B
CnpaBOtl-
u
HHKax
Hp,pyrnx
HacbllgeHHblx
HHq>opMagHeHp,OKYMeHTax.
2_
~~;.,;~,,~.~;:--:.;;.;o::.;o;.;;o:-;o;,;~::_=.;.=.~";.
,;:-
5.
.""-............-...
__
....i
~
_'
U1<oii-.
•...
f:t
.~
_'
...__
':
....
_7:
U1
•
:.........
0._
_
........
..__
_.~..
'
ii'
7\__
..........
,s..
...-
....
....,..Doil_
...
_.........
,,,t;-_
....
0.0._
....:
Ie∙'
..........--
•
'5
'..
__•"
....--.......
.......
1......
,...,...
-..-',t-
-.
___•
~.f
....
.,.'
..........
:.:.:,:,~~\=
-.
~
'
:......
7
4
""""""'__
','•,.......
f.,_
..................
$
~.i7
.....
_
'i
r.-;..-....-.
_
UI
"~--,
'5.....
...
__
.....
...
;
:.....UI__...............
7
i.
i
.2_
.......,
I
_
..
,......
.
.........tlooio'=
...
_iO....
.J..
-
,
UI...._.................__
'
s"
t;
__
...0.0._
...__..
.
................':
..
\.,-
.
.....
',
,~.......
__a...
DIjo_~
....
•
~
__•.,
I
.....,-
,,
....,_
'.....'c
:.........
I1_
......
~
..
"'_1
~~
....
..........
~.....
_
~
-
...
__a
_.............
~
..
,.,--
.........
'1'
......
'I_.._...
,..._t-
.................
!
In................
~~~~;
..........
-
-~
'
..
.............._1IirIlI_
,
.Io-e
.I
'................
\1',
-..~_
,,-.-
_~
1
',.lI-.
Ul..
~
.......
;,-.
~~~~;~_.......
--',,__-.t__
,,'
'......
I
U;_~..__--...
',.
..........
.,
.M.«
_
......
'
r-
,,
...
-...--.-
~.........
Deio_
..._
......
........Ul...........
,
I
~l
,
'~"
__
...-.-...-----Deio_
..._
......
~......
I..
n
,...........'
$
~
\__
~
.....
.APr..
,,,..........
t-_
Deio_",_,-",
~....
5∙∙....
~'
,.
~...
__
~;'-'''''._
..
1
;--'"
...
I~":=;~'::':';......
1"....
............-.......
,'$_
Ul
...
a-.......
_.._
...-_
_
t-_
j
~~~.~.~
..
I•
..........
,
.
.,
.....
-
........-
.......
Ul_~
.._
-.
..
--
--'
.........
................
,
,
Deio_~_
...
.....
',,Ie\
..
_....
I
~
..............
...
_.
__
.
=
~~
..
_
...
',
-
'C
....
.............
-~
.........
-.
'I''.
'*:"!~.,.~
..............
-
-
Ul......_
-
..
--_
........
..............
,
DIjo
o
_
...
_--
.....
,
,
'..
--
__1
..
....
~_
...
.
__
..
.
-",'."
......
,-'
......
__
I
....
........
---
--....
~
,
.....
..
...
.....-"-
...
_.-
Ij'........
........
1
.$
.~
.....
..........
-
.......
U_.....
_
.-.
..
--
.....
,.
.....
.....
.
o
,
Deio_...
__
...is'
,
-is
"
--......
,
.............
........t-....
....-.
...
1"
I.~-:::.
'-
-
.....
Ul....
......
..
--
_.
,.-.-
..............
,I
Deio_...
_
...
....'
,
-
..
\
----
o
...
...........
.........
__
.
..
_-
Fc'
..
v.-,-
'c_
..
...
......t-.
-
"'"
.......
,
...
.....
..,
.M.«
.............
-
-
U.............
........
--
.....
,.
.....
...............
,I
Deio
_
...
_
.......
':1
••
\
__
--
......
,
...............
._-.
..
--'C'∙..
v.-
_'i
......
_
....
...
......
---
....
...-
-
..,.-
I:
...
-~-
.....
--.-..-.--
-.
sf'•
....
-
I'"
.........
,
.~
....
--.
-
.....Ul..
-
-
.-i_I,.
.....
--
.......
o
••I
Deio_",_",
.....
',
it.
"
--
.......
,
.......
_-
.......
.....
t-..-._._
:.-
..
.,
..
-
,
......
∙
"
.-
....
-..,...-.....
Ul_....._---.
..----
∙
.......
--
.............
I
o
Dooio_""__
......
',I
....
.,_
......
o
...
..
_~~-~.~"~.
E"
~.
__
.
._~,
...
......
.....
';
..
...__
....
............t-
j
'O~~O~'~.~~
'>'
.....
-
""".-..
∙'1._
....
-
.....
--:.-...
Ul__
,,
__
OpraH
....
3a
........
~
TeKCTa
flpeP,CTaBbTe
ce6e
raseTy,
B
KOTOPOHBeCb
TeKCTHa6paH
O,lJ,HHMWpHqJTOMOP.HoroKerAH.CKOAbKOCTpaHHg
Bbl
op,oAeeTe?
He
CAHWKOM
MHoro,
Hap,O
nOAaraTb.
OpraHl-13al.\l-1fl
TeKCTa
DOMHHTe,
'ITO
06WHpHblenpOCTpaHCTBa,
3awrrbleTeK-
CTOM,MOryr
OTIIyrHyTb'lHTaTeNl,HaBe.IUI
Ha
MblCAH
o
Tpy,ltHOH
pa60Te.
8ry
BepmlTHOCTb
M02KHO
YMeHbWHTb,
pas6HB
TeKCTHa
y,lt060'lHTaeMbleq>parMeHTbI.TeKcry
M02KHOnpH,ltaTb
60J\ee
npHBJ\eKaTeJ\bHbIHBH,lt,eCAH
npH-
MeIDITb
Bero
oq>opMJ\eHHH
3aroJ\OBKH,
nO,lt3aroJ\OBKH,
no.o.pHCYH0'lHblenO,ltnHCH
HBpe3KH.
3aronOBKM
3aZOAOBKUnpU3BaHbinpUBAeKamb
BHUMaHue'lumame-
u
Aeu
K.40KyMeHmaM.
3aroJ\oBKH
-8TO
OCHOBHoe
cpe.o.CTBOopraHH3aWiHTeK-
CTa,
H
HMeHHOnoHHM
J\lO,ltH
pewalOT,CTOHT
J\HBo06rge
'1HTaTb,ltaHHbIH,ltOKYMeHT.
D08TOMY3aroJ\OBKH
Ha,ltO,lte-
J\aTbKaK
M02KHOKOpO'le,'lT06bl
OHH6blCTpO
'lHTaAHCb
H
6blJ\H
nOlUlTHbl.
4eHcTBeHHoHM02KeT
6blTbJ\HllIb
TaK<UIny6J\HKawrn,r,lte
3arOJ\OBKH'leTKOOT,lteJ\eHbl
OTOCHOBHOroTeKCTa.
I1x
M02KHO
HeTOJ\bKOHa6paTb60J\eeKpynHblMKerJ\eM,HO
Advance,andBe
Recognized!
61
Ho
KOHl<OXWTpUXOB
mfrep
MOryr
I1MeTbCSl
HeOOJlbWl1e
Bblcrynbl,111111
30Ce'lKI1
(cepl1-
<pbI).
TOKl1e
WPI1<pTbI
npl1HSlTO
H03b1BOTb
Wpii<j>TOMH
C
30Ce'l-
KOMH'.ECJlHxe30Ce<lJa,1
OTcyr-
CTllYJOT
11
KOHlU>lWTPI1XOB
I1MelOT
30KpyrneHHylO,
KBOA-
.
pOTHYIO
111111
nJIOCKYlO
.q>opMy,
TO
TOK)'IOfOPHHl)'PY
H03b1BO-
lOT
py6neHOH.
C5..'
....
......
l
m1oIt.
n'
.ed'1Il__
..........
').,
-
w'.
VI
cr:a
od
__
vi
__
.-G__
J,..
-a,;rhh
a
..
iol.......
--'i
Doio_wl_a-
....
..
.
..
.
_.•aa.,_
--
!.
.....
.................
....--..1..-9-
.......-.
T
~
~.§.~
....
~'
_..
:
:
l~"'
t
.
.
,
.~
.........
.....t.,
_TT',
VI......
•'
__.-a
__d'S
,..-.::ipir
c
...
i
DoIio_wl_....
.w...
h-
t
uia
ill"""""_
.....
-!'••
....ilIro-..........
~
liciIiIit
111•
..
.-.0..-
,,"
opw-6r,..,
_
..,
.-i....
...
--
...
6o:iiLt-.
~
"
..
........
;
....
•,.'!
......
--
;
-.
uo.....
•.
__-.i
--'ra-"-
lioMo'Iio.........
co:
_
f
i
Plio
_-
.
.
.
...
_••••4_
_1M
,....
........w..
taeiIIiI.
a
III
III
iarIO
Olio
................
S
'fa
,..
I:
__........
~
....
--.-.
S:"
.,
•
......
..
,
....
'r
.~
...........
--
I
VI.........
,
.....
.
...
--
----
•
r-
-.cipilw.-it........
.-
!
5
DIIiI__
....-:::':"='--:;:'::",
i
wIir_
!•
,
..............
..
~._
....
........
,.
t_....
_
•..
r-:-::
'i
.-.1...
_
....
~
...
.......t-.
-.
5"'.
.........
,-...
.
h"
.,
_..-
........
5,
_
,
,
Vl"'~"
___
....
--
....
--'
,..-..
...............
..
i
Doil.
_~_
.....w..
,
'".e\....
-!',
..
.............
~.
__
.
a.....
.
..
_-
•
..
i
I,
_........
...............
......
Noa
_
__
,∙s'
.....
...
r
-
,
!
∙.W
.....
pht.ar
_
1.--.
62
rnasa
2.
V1HCTPYMeHTblopraHV13allV1V1
GreaterContrast
MakesReadingEasier
1.0=
ipsum
dolorsit
amet,adipiscing
di~
seddiam
nOC
l1mm
y
nibh
euismod
tincidunt
ut
laoreet
dolore
magna
aliquamernvolutpat.
Ut
win
eniro
ad
minim
vmiam,
qui!
nomud
a.crci
utionulJamcorpcr
suscipit
lobortis
nisI
Ut
a1iquipexea
commodo
conscq=
Duis
wtem
vel
euminure
dolor
in
hendrerit
in
vulputate
velitessemoksrie
conscqua~
vd
iliumdolore
eu
feugiat
nulla
facillsi.s
at
veraeros
et
acOlmpn
ct
iusta
odio
dignissim
qui
blanditp"esent
lup
..rum
mil
delenit
augueduisdolore
re
feugait
nulla
fa.cili.sL
Lorem
ipsumdumdolorsit
amet:.
vel
cum
mute
dolor
in
hcndrerit
in
vulpuQtC
vdit
essemoIestic
conscquar.
vd
iliumdolore
eufeugiat
nulla
ficilisis
at
vero
eros
et
accums;an
ct
iusto
odio
dignissim
qui
blandit
pruscm
luplalUll1
mil
delenitaugue
duisdolore
Ie
kugait
nulla
&cilisi.
Nun
boo
temporaun
solu
..
nobis
dei&nd
optioncongue
nihilimpetdietdoming
idquod
mWm
p!=tfacerpassim
aS$Wrl.
Loran
ipsum
dolorsitamet,
consectetuer
adipiscing
di~
seddiam
nonummynibh
euismod
tinciduntur
Ianreet
dolan:
magna
aliquam
eta(
volutpat.
Ut
wi
c:nim
ad
minim
lorem
ipsum
dumdolor
sit
amee.consoc:tC'tUetadipi.scing
dit"
BbI6paTb
,lI,MI
HHXrapHHTYPY,
OTAWiH)'lO
OTOCHOBHOrO
TeKCTa-
3TOC006I,gHTp,OKYMeHTYP,OnOAHHTe.l\bHbIH
KOH-
TpaCT
HBblp,eAHT
3aroAoBKHHa
cTpaHHge.
HanpHMep,
3a-
rOAOBKH
MOLKHO
Ha6paTb
Py6AeHoHrapHHTYPOH,
aOCHOB-
HOHTeKCT
-
IIIPHqJTOM
C
3aCe'iKaMH.
TaKoe
CO'ieTaHHe
'iaCTO
BCTpe'iaeTC~
B
peKAaMHbIXMaTepHaAaX,
KHHrax,
6pOlIIIOpaxH
HHqJopMagHOHHbIX
6IOAAeTe~.
ApyrOH
cnoc06
BbIp,eAeH~
COCTOHTBTOM,
'iTOH
,lI,MI
3a-
rOAOBKOB,
H
,lI,MI
OCHOBHoroTeKCTa
6epeTC~ op,HHaKOB~
rapHHTYpa,
HO3aroAoBKH
Ha6HpaIOT~
AH60
60AeeKpyn-
HbIM,
AH60
60Aee
HaCblI,geHHbIMIIIpHqJTOM(B03MOLKHO
H
TO
Hp,pyroe).
LIeM
6o.l\blIIe3aroAOBKH
OTAWiaIOTC~
OTOCHOBHoroTeKCTa
no
pa3MepyIIIpH<lJTa,
TeM
Aerlie
HX
HaxOp,HTbH'iHTaTb.
GreaterContrast
MakesReadingEasier
Lorem.
ipsumdolorsit
amet,
adipiscing
we,
sed
diam
nODummy
nibh
euj""od
tincidunt
Ut
laoreet
dolore
magna
aliquam
erat
volutpU.
Ut
Wi
enim
ad
minim
yenjam.
qui!
nostrud
exerci.
tarion
ullamcorpersuscipic
lobortis
nisI
ut
a1iquipexea
commodo
conscquat.
Duis
autem
vel
eumiriure
dolor
in
hcodmit
in
vulputate:
velitessemolestieconscquar,
vd
iliumdolore
eu
feugiat
nulla
facilisis
at
veroeros
et
vo1msan
et
iusto
odio
dignissim
qui
blanditp"eseotlupt2tUlt1
mil
ddenitaugue
duisdolore
a:
feugait
nulla
facillii.
1.0=
ipsum
dumdolorsir
amet,
vd
ewn
iriure
dolor
in
hendretit
in
vulpu=vditessemoksrie
conscquat,
vd
iliumdolore
eufeugiat
nulla
ficilisis
at
vero
eros
et
aOO1msa
n
et
iUSto
odio
dignissim
qui
blandit
praesem
luplalUll1
mil
ddenitaugueduis
dolore
rekugaitnulla&cilisi.
Nun
liber
temporaun
solu
..
nobis
dei&nd
option
congue
nihilimperdietdoming
idquod
maz;mplacerat
facer
passim
assum.Lorcm
ipsum
dolor
sit
amet.conseetecuuadipiscing
elit,
sed.
diam
QOQummy
nibh
euismod
tincidunc
ut
laoreec
doloremagnaallquamerar:volutpat.
Utwisi
coim
ad
minim
loran
ipsum
dumdolor
sic
amet,
consectetueradipiscingclit,
C
Tap~Cb
Cp,eAaTb3qJqJeKTHbIH
3arOAOBOK,He
3a6bIBaiiTe
oTOM,
'iTO
B
nepBYJOO'iepeJl,b
OH
p,OALKeHAerKO
'iHTaTbC~.
HeCTOHT,HanpHMep,Ha6HpaTb
Jl,AHHH)'lO
CTpOKynpo-
OpraHIi13aUIMl
TeKCTa
63
nHCHbIMH
6)'KBaMH.
Bo-nepBbIX,OHa
3aHMeT
MHoroMec-
Ta,.aBO-BTOPbIX,
'iHTaTb
ee
6y,lteTHeAerKO.
READERSQUICKLYBECOMEFEDUP
WITHLONGUPPERCASEHEADLINES
1.0=
ipsumdolorsitam
...adipiscing
eli,.
sed
cfiam
nODummy
aibb
euismocl
tincidunt
ut
laoftll:tdoloR:
magna
aliquam
c:rat
volutpaL
Ut
wisi.
enjm
ad
minim
veniam.
quis
nosuudaucicationullamcorpc:r
suscipit
lobortis
nisl
ur
aliquip
ex
Cit.
commodo
consequ.u.
Duis
all1l'1n
vel
tum
mute
dolor
in
hc:ndR:rit
in
vulpuwe
velit....
molesti.
coosequar,
vol
ilium
dolor<eu
f<ugiat
nulla
&cilisis
U
V'tI"O
eros
ec:
aMlrnn"
er
iusta
odio
cligni
ssim
qui
blanditp"
!Cot
lupmum=ilddenit
augu.
duisdolo
..
tt:
fcupit
nulla
fac:ilUi.
Lotem
ipsumdumdolorsit
amet.
vol
ewn
iriure
dolor
ill
bendresit
ill
vulpur=
velit....moIcsti<
coosequar,
vol
ilium
dolor<eu
f<ugiat
nulla
fuilisis
at
vall
erosetacn,msan
et
iustO
odio
dignissimquiblandit
pTa
Kilt
lupnn.m
zzril
ddenit
augue
duis
doIore
tt:
feupir
nulla
&cilisi.
Nun
liber"""POrcum
",IUQnobis
deifmd
option
cnngue
tlihiJimperdi<tdomingidquodmnim
planmt
r.c.r
["'Aiin
1.0
.
dolo∙
-"
..
am'm
rem
Ipcnm
rat2met,
COnRaetucr
awpl
SC1
ng
elit,
sed
diam
I10Dllmmynibb
"';smocl
tincidunt
ut
laorca:
dolOR
mapa
aliquameratvolutpaL
Utwisi
en;m
ad.
minim
loran
ipsum
dumdolor
sit
ame:t,
consccEetucr
wpLcciogdie.
AyqIIIe,KOr,lta
3arOAOBOK,
Ha6paHHbIH
npOnHCHbIMH
6YK-
BaMH,COCTOHTBCerO
H3HeCKOAbKHX
CAOB.
8TOnpH,ltaeT
eMy
Bblpa3HTeAbHOCTb,
He
3aTpy,lUiIDlnpogecc'iTeHIDI.
1.0=
ip.sumdol"
sitam
...odipiscing
elit.
sed
cfiam
nODummy
nibh
euismod
tincidunt
ur
laorcct
dolOR:
magna
aliquam
c:rat
volutpat.
Ut
wisi
coirn
ad
minim
veniam.
quis
nomud
curcication
uUamc.orper
suscipit
lobonis
nisI
ut
aliquip
exca
commodo
c:onsequaL.
Duis
auttm
vel
eummure
dolor
inhendrerit
in
vulpuwe
vclit....molati.
coosequar,
vol
ilium
dolor<eu
f<ugiat
nulla
&cillsis
at
vcroeros
et
U01mpD
ct
iwto
odio
digniui
m
qui
blanditpnacntlup==ilddenit
augu.
duisdolo
..
tt:
feugaitnullaf.acilisi.
1:0=
ip.sum
dumdolor
lit
amet.
vol
ewn
iriwo
dolor
ill
berulrerit
ill
vulpur=
velit....
molesrie
coosequar,
vol
iliumdolo
..eu
f<ugiat
nulla
fuilisis
at
vall
eros
et
acrumn
n
et
iuno
odio
dignissim
qui
b1anditpraesent
lupamm
zzril
ddenit
augue
duis
dolo
..
tt:
feugaitnuDaf:ocilisi.
Nun
liberremporcum",luQnobis
deifald
opdon
congue
tlihiJimperdi<tdoming
id
quod
mnimplac=r
r.c.r
["'Aim
a
m1m
Loran
ipsum
dolor
sit
amet.OOnsectetUa'
adipilc:ing
die.
ted
diam
DODummy
nibh
(uj'mod
tincidWlt
Ut
Iaoreec
doloR
mapa
aliquam
em:
voJucpu.
Ut
wisi
mjm
ad
minjm
10.d
dolo'
....
,_..
eli
.UUlplUill
um
rRtamet,CODIC"CNa'-.Mt'UClDI
e.
3arOAOBOK(BTeKCTeHa
aHrAHHCKOMjL3bIKe)'iHTaeTaI
Aerqe
BCerO,
eCAH
K~oe
eraCAOBO
(3a
HC~'ieHHeM
opeMoraBHCOI030B)
~~'iHHaeTCji
CnponHCHOH
6YKBbI.
,
Caps
Readability
SetHeadlinesWithInitial
ForMaximum
1.0=
ipsumdolorsit
amer.adipiKing
elit.
sed
cfiam
nonummy
nibh
(u;smodtincidWlt
ut
laorea:
dolore:
magna
allquam
emvolucpu.
Ut
wisi
cnjm
ad.
mjnjmvenia"'.
quis
nosuud
c:xaci
tatiooulJamcorpet
suscipit
lobonis
n.is1
ut
aliquip
a..commodocoosequar.
Duis
auttm
vd.
eum
iriwe
dolor
in
hendrait
in
vulpuwe
velit....moIesti.
coosequar,
vol
iliumdolo
..eu
f<ugiat
nulla
lobortisnisi
utaliquip
acacomrnodo
aUlJlcquar.
Duis
alltnn
vol
ewn
iriwo
dolor
ill
bendresir
ill
vulpur=
velit....moIcsti<
coosequar,
vol
ilium
dolor<eu
feugiar
nulla
fuilisis
at
vall
erosetaa:umnnet
iunoodio
digniui
m
qui
blanditpracsmt
lupwum
zzril
ddenit
augue
duis
doIo..
tt:
feugaitnulla
&cilisi.
Nam
1iber
ttmporaunKlluta
nobis
c:lciked
option
oonguc
tlihiJimpc:rdierdoming
idquod
D!27implac=r
r.c.r
["'Aim
Them
64
fnasa
2.
VlHapyMeHTblOpraHlt13al..\1t11t1
CTapaHreCborpaHH'lHTb
~HY
3aroJl.OBKa
TpeWi
cTpoKa-
MH.
EcJI.H
3aroJl.OBOK3aHHMaeT
qeTblpeCTpOKH
HJI.H
60Jl.b-
me,TOOH
HaqHHaeTKa3aTbCH
MHOrOCJl.OBHbIM
H
eroHe
OCHJl.HTb
CnepBoro
B3rMl,ll;a.vh6eraiITe
BblpaBHHBaTbno
geHTpy
3aroJl.OBKH,
3aHHMalOIgHe
60Jl.ee
.lUJyx
CTpOK.
)lAHHHble
33rOJl.OBKHC
BblKJl.lOqKOH
no
geHTpy
HeJl.erKO
npoqeCTb,
noTOMY
~o
npHXOP.HTCH
OTbICKHBaTb
Haq3J\.O
uu
KaJKP.OHCJl.ep.YJOI!!eH
CTpOKH.
LongCenteredHeadlinesCause
ReaderstoGiveUpinFrustration;
Editor-in-ChielAdvisesShortening
FortheSake
01
Clarity
Loran
ipsum
dolor
sit
amet,adipi.scing
dit.sed
d.ia.m
noDtlmmy
nibh
("I,jpnod.
tiDcidunt
ut
Iaoreet
dolore
magna
aliquam
crat
voIutpat.
Ut
wisi
cnim
ad
minim
vmiam,
quis
nosttud.
acta
taOOo
uIlamcorpcr
susdpit
lobonis
nisi
ut
aI;qWp'"
ca..,m!DOdo"""*"i""'-
Duis
antnn
?d
cum
iriurc
dolor
in
bcndrait
in
vulpUbte
..m....
moIcstie
""""'I"ato""
illum
doIon:
cu
f.ugiat
nulla
tincidunt
ut
laorect
dolorc:
magna
aliquam
ut
wisienim
ad
mjnjm
ven.iam.
quisnosuud.
txbU
tationulIamcorpcrsuscipit
lobortis
nisi
ut
aIiqujpacacommoclocon.scquat.
Duis
alltem
va
cum
iriun:
dolor
in
hmdn:rir
in
vulpuwr:..m
as<:
moIestie
c:onxquat.
vd
illum
doloreeu
kugiat:
nulla
f.tcilisis
at
vc:ro
erosctaco,ma
n
et
iUstO
odio
d.ignissim
qui
bland.it
prac:sc:nt
lupranun
mil
ddcniraugw:
duisdolon:
It:
£cug.ir
nulla
&cilisi.
3aroJl.OBKHC
BblKJl.lOqKOH
BJl.eBO60Jl.ee
npHMOHP.OpOroH
Bep.YT
~aTeJI.H
KnepBblMCJl.OBaMOCHOBHOroTeKCTa.
Left-AlignedHeadlines
StartReadersOftRight
Lorcm
ip,umdolor
sit
"met.adipiscing
dit.
sed
diam
1'M)ftl,mrrry
n.ibb
nJipiood,
tiDcidunt
at
laorect
dolOR:
magna
aliquam
crat
-.olutptt.
Ut
wisi
mim
:ad
minim
",",tam,
quis
l:lOSttUd
CiLiU
wionuUamcorpersuscipit
lobortis
nisi
ut
aliquip
ex
ca
mm'lY'"io
comcquar.
Duis
mtaD
vd
cumiriure
dolor
in
beDdrerit
in
vulputate
..m....
moIcstie
""""'I"ato""
illum
doIon:eu
f.ugiat
nulla
lobortisnisi
ut
aliquip
a
c:a
mmmodoconscquat.
Duis
auu:m
wi
cum
iriure
dolor
in
bcnd.n:rit
in
vuIputattvdit
esse
molestic:
oon.equar,
vel
illum
dolon:
cufeugiar
nulla
&cilisis
at""'"
eros
et
aa:umsan
et
iuno
odio
dignissi
m
qui
blandit
pra.c:scnt
lupttnlm
zzriI
ddc:nit
augue
duis
dolore
te
fe:upit
nulla
&cilisi.
NarD
libet
n:mporcumsolura
nobis
dCf=!optionoongue
nibil
impcnlicr
doming
UI
quod
",mm
pWx=
&=
possim
«KMKepbl»
«KUKepbl»-
3mO
KOpOmKUe
nORCHeHUR,pacnoAazae-
MbZe
Ha.a
Sa20AOBKOM.
«KHKepbl»npeP.BapHIOTOCHOBHOH
3aroJl.OBOK,nOMOralOT
OTHecTHeroK
KaKOH-Jl.H60
TeMe
HnpHMeHHIOTCH
P.JI.H
pac-
KpblTIUl
ero
p'onOJI.HHTeJl.bHoroCMbICM,nOHCHHH,
HanpH-
Mep,HrpyCJl.OB.KpoMeToro,OHHnOMoralOTCHCTeMaTH-
3HpoBaTbcop.epLKHMoe
CTaTbH.
OpraHV13a~V1~
TeKCTa
Profileofa
Modern
Hero:
•
•
••••
•
•
•
••
•
••
•••
FiremanSavesCat
Caught
inTree
Loremipsumdolorsitamer,adipiscing
die.
seddiam
nonummy
nibh
euismod
rinciduntut
borttt
dolore
magna
aliquam
erat
volutpat.
Ut
wisi
enim
ad
minim
veniam.
quis
noscrud
c:xerci
tarionullamcorpersuscipitlobonis
nisl
ut
aliquipexea
commodo
consequat.
Duis
a.uttm
vel
eumiriure
dolor
in
hc:ndrcrit
in
vulputate
vd.it
essemolesticconsequa.t.
vel
ilium
dolore:eufeugia.tnulla.
f.lcilisis
a.tverneros
et
accwnsa.n
et
iustoodio
dignissim
qui
blanditpra.csentluptarun1
ttri1
ddenit
a.uguc:duisdolon::
te
fcuptnulla
faci1isi.
Lorem
ipsumdumdolor
sitamet.
con=tetueradipiscing
eli"
seddiam
nonummy
nibb
<uismod
tincidunt
ut
boreet
doloremagnaaliqua.m
ut
Wi
enim
ad
nOA30ronOBKM
minimveniam.
quis
nostrUd
OOQ
arion
ullamc:orpersuscipit
lobortis
nisi
Utaliquip
aeacommodocon.sequat.
Duis
auttm
vel
tum
inure
dolor
in
hendrerit
in
vulputatevditessemok:stie
consequat,
vel
ilium
dolere
eu
feugia.r:
nulla
&.cil.Ui!
at
vetO
eros
et
aC01msa
n
et
iusta
odic
dignissim
qui
bbnditPr.leSdlt
lup=
=iI
ddenit
aug>!<
duis
dolo",
n:
feugait
nulL.
£.cillii.
Nam
liber
tempor
cumsoluta
nobis
elcifend
option
congue
nihil
impetdi<t
dnming
id
qnod
muim
p1ac=t
f=t
passim
2$$U1D..
Loremipsum
dolor
sit
amet,
conscctetuer
adipiscing
die.
seddiam
nonwnmy
nibheuismod
tincidunrut
laOIttt
doloremagnaaliquam
era.t
volutpat.Ut
wisi
enim
ad
minim
lorem
ipsum
dum
dolorsit
amet,conscctetuer
adipiscing
die,
sed
diam
nonummy
nibb
MI;smod
tincdune
ut
laorectdolore
magna
aliquamucwisi
enim
ad
mjnjm
veniam,
quis
nosuud
curci
tarion
ul1am.corper
susci.pit
lohomsnisI
ut
aliquip
ex
ea
cornmodo
consequat.
Du.i.s
autml
vel
C'WD
iriure
dolor
in
hendrttit
in
vulputatevditessemolcsciecon.scquat
duis
aurem
vd
cumiriure
dolor
in
bc:ndn:rit
in
vulputaa:
velieessemolcstic
consequatbendrtti.t
in
vuJpuwc:velie
esse:
molestiehendrerit
in
vulputatevelieessemoJestie
65
n
o4.aaZOJlOBKUpa.a7JRCHRlOm4UmameJllOJlOZU4eCKYlO
cmpyKmypyCmambU.
nOp,garOAOBOKBbmOAHR.eT
HeCKO.l\bKO
Cf>YHKj!HH:.DY.ll.Y'!H
pa3MeIgeHHbIMHenOCpe.ll.CTBeHHO
nOCAe3arOAOBKa,OH
o6eCne
t
lHBaeT
nAaBHblH:nepeXO.ll.
KOCHOBHOMY
TeKCTY.
::lTOY.lI.06HO,eCAHCO.ll.ep2KHMOe.lI.OKYMeHTaM02KHO
aKKY-
paTHO
pa3.l1.eAHTb
HanpHMepHO
O.ll.HOp0.ll.Hble
BTOpOCTe-
neHHbleTeMbl.
IT'S
ABIRD
Lorcm
ipsum
dolor
sit
amct,
adipiscing
dit,
sed.
dWn
DOnwnmy
n.ibh
euimlod
tinciclunt
uclaore«
dolore
magna
aliquaml'olutpat.
Ut
wi
ellimad
minim
Yeniun,quitnostrudacrci
cation
u1Iamo.xpc:
swcipir:
Iobonis
nUl
ut
allquipClea
com
modo
consequu.
Duis
auttm
.,a
cum
iriurc
cIolor
in
hendreric
iQ
vulputate
yelit
cue
molcstieconsequu,
.,a
ilium
cI.oJorc:
eu
kugiacnulla
noli,j.
at
vero
erw
et
aemmAn
Cl:
iuno
odio
clignjsrimqui
blanclitprac:senclupnmm
zzril
ddenic
IT'S
A
PLANE
.,,---
...
..
..
.
.'-t.........
ut
WUI.
cum
;KI
m'Qlm"",,,,m,
quit
nosuud
c:serci
taDon
111bmmrper
suscipit
lobortis
nit!
uc
aliquipCl
a.
commodoconsequu.
Duis
autc:ln
"CI
eum
inuredolor
in
hendrent
In
wIputue
'fdit
essemoIesrie
c:oaxquat.
'I'd
i1lum.
d.oLm
eu
r.'UgUt
nulla&cliVI
at
~
eros
et
V"'mon
et
iuao
odio
digniuim
qui
blanditprac:senr
lupucumurildelenit
augueduis
do1o«
te
fc:ugaic
nullafvilisi
Nam
libc:r
temporcum
soluta
nobis
eicifmd
option
conpc:
nihil
ialpc:rdiet
I
T'
SSUPERMAN
Ut
wisi
cnim
ad.
minim
aucem
.,a
cum
iriure
dolor
in
hendtt:ric
in
,.wputate
Ydir_molcstic
comequar.
Yd
ilium
dolore
eu"''''giunulla&ci1isis
at
~
(fOI
et
aco'mon
u
iustO
odio
digninim
quiblandit
pru:sen.t
lupucum
n.ri.l
d.elenit
:wgue
cluisclolorc:
te
feugait
nullanclisi
Lo~
ipsum
dum
d.o1oc
sir
.
'.pH.,in."".__
.J
unet.
con"
'etue:r
KLl_--..
ell
..
K:u.
diam
DODummy
n.ibh
M,ismod
tincicl.unt
ut
borec:c
doloR
mapa
Inure
dolor
in
hencl.rc:rit
in
,.wputate
Ydicessemolcstic
CDnsequat,
Yd
ilium
TIop,garOAOBKH,paCnOA02KeHHble
BHyrpHOCHOBHOroTeK-
CTa,nOMoraKlT
"IHTaTeAlO
pa36HBaTbTeKCTHa
Y.lI.06Hble
3
3aK.4556
66
fnasa
2.
V1HapyMeHTblopraHV13al.\V1V1
,lI,MI
BOCnpIDITIDIq>parMeHTbI.
yh
,lI,ByxCTpaHHg,
H306pa-
2KeHHbIX
BHH3Y,Ta,
'ITO
CAeBa,
MaAOnpHrO,ll,Ha
,lI,MI
'ITe-
HIDI.CepaH
Macca
6}'KBYHblJ\OO,ll,HOO6pa3Ha,H
HeT
HHKa-
KOM:B03M02KHOCTH
6bICTpO
nOIDITb,
0
'IeMSTOT
TeKCT.
npHMepcnpaBaHaMHoronpHBAeKaTeAbHee.
CB060,ll,HOe
u
npOCTpaHCTBO
npe,ll,BapHeTKa2KP.bIHnop,:aarOAOBOK,'IeM
HapyrnaeT3aCHAbe
cepOCTH
HnOMOraeTcnewaIgeMY'IHTa-
TeJ\lOogeHHTbnop,:aaroAoBKHH
peWHTb,HHTepeCeH
AH
u
eMY
OCHOBHOHTeKCT.
Don't
Make
Reading
a
Chore
_
.
,
..
-
-
...
-
-
-
-
-
.
-
•
.....
-
•
•
.....
-
~
_.
....
,
,
..
.....
-
-
"
,
•
I
..
-
,
-
,
•
,.
.
.......
......
-
..........
-
.
,
I
•
I
..
-
I
-
b:!
........
---
a_........
.......
---
•
.........
.
........
,
I
---
-"'11'
I
•
•
....._
......
I
.........
.....
-.'
sr=_
.
......
,
,
"""""'*..--'
•
....~
......
.......
............
-
..........,
.......
,
,
....
.....11.....
............
-
~
..........
-.
,$
2
....
I
-
.-
,
"
.........
....
_
......IA_
.....
-
..........
....---'
...1oIooollo....
•
,
,
c.v.nn.'')
!
T
,
',-
DIio____
I
I
a.-\
..
....
I
'."
.........a.
_
•.
.,
I
...
-
I
-
-"0"
.....
•
.ws"
sf
"iJ(
I)
DIII_...__..
,,
,
..
\
-
....
L
..
...............
...
....
'I'
'0..
...
,.--
...............
............tJl_
................
----.r-
-.ljClslIoooao.........
I
,
DIII_"__
....''7.
...._
,~;
..
................
•0•__
11.
II
_
'"
.....
..-1.....
.................
.................
_
....
....1,'
..
...
-,...
-~
..
-'I'
'i"
.....
,
...
--
...............
......-
0;.
.....
--
..
--
':....,~
-,
'ttl'...........
-I
Don't
Make
Reading
a
Chore
~
...
"""
..
-.
""
'c."
...
,
......
de
...
.....-
1):-
.........
....-.
..
___
,
r-
-'1*
.
.
,,
DoIo_",_",
.....11'
',
..
,
....
_
.....
,'"
.............
f
s'.__
"
II
_"'"I
..
w...II
..-.....-
......
.................
il.rAt.t..r,-.....
-.
\'
'0'"
.....
,
..
-..
--.-
.............
---
...
"'--
tJl__.......
......
_
...
,
,.-=ljIl..
.
....,..
,
_;',.DIII
_
-
..
,
_
......
,
.
....
0'"__•
~~._"'"
'
.......
....-':
.-
.....
.....
...
_
.....
•
..
-
-
-
-
-
-
I
....
•
.....
-
•
.....
-
~-
..........
-
~
55
•
,
..
-
-
•
"
........
---
Q..w._._
-.........-.1
•
I
-_
..
.......
I
I
DIio_""_
.......
'
I
-.
,
...
-
....
I
.......
""""'
...
'
.,
---
.......
'
,
,
......-r..-a.-
............
'"
...
-
..
_~-
.......
.--
•
I
•
-"
...
,.....
...
..--
t..___.........
"
,S
....
,
-
;
..
-.,
•
"
........
....
_
......QIIIlII
...
""
....
-.
..
....
_-'
,
-tpa...............
•
,
,
~_
..
_
...
.....11'
I
•
\
..
-
'
.
,
-
......
~
..
(.!
II
••
"
'
.........
,
....-.lIIIIIiIlWIII
•
.............
-
.......
~
..........
-
h
5,
•
I
..
-
,-
tt?
l'
........
....
_
.....QIIIlII
':
'
---
.....
-
......
-..--
t..........._
II'
'i."
...
,~--
:It''...
....
-
1):-
_
..
----'r-
-':*~
..........
.
,
,
DoIo_"'_'-
......
'
'
....
....
-
...
,
..
..............
.....
~.-
......
-
V'i."
...
,
.....
:I
It...
.....-
0;-
....
-.-.
..
----.?
r-
....
~
..........
.
,
t--.
V
is...
...
;
....
ad'
.....
~_
u._
.................
....
__
:
,-
-.aw-tolllll.......
.
,
DIlo_
.....11'
'II...
.....
-
.....
,
...
.............
~.
__
.
.
......
"2
,
..
""""'*
.....
',
_
....
.........
~
...
1idI&~
.
-.
...
....
,
....
t15...
---
0;_"'
__
............
_-
..
..
...
~lIiII.
.......
'
_~I ~DIio
_
;........
',
711
\
..
_
.....
,
t,
.
........
'.,.
__
.
",;"••
_",,5,
.."'-11..-'
,
..
................
...
-
,.
-
....
.........
.,..
...
nOp,:aarOAOBOK,lI,OA2KeH
6bITbTeCHO
CBH3aH
CTeKCTOM,
KKOTOpOMyOH
OTHOCHTCH.
,llAH
SToro
oT6HBKaOTTeKCTa
CBepxy
,lI,OA2KHa
6bITb
60Abwe,'IeM
CHH3Y.
Subheadsclue
readers
intothecontentOf∙
ganizationwithinan
artide.Subheads
break
textintomanageablesegments.improvethe
appearanceofapageandenhance
reader∙
shipbyprovidingalIansitionbetween
headlinesand
text.
SubheadLinkedtoText
Mystery
Subheadscanbe
set
apart
from
text
byus∙
ing
various
techniques.FOfexample.they
can
be
placedinsideornextto
the
text
Subheadsclue
readers
intothecontent
or-
ganizationwithinanarticle.Subheadsbreak
text
intomanageablesegments.
improve
the
appearance
of
apageandenhancereader-
shipbyprovidingalIansitionbetween
headlinesand
text.
SubheadLinkedtoText
Mystery
Subheadscanbeset
apart
from
text
byus∙
ingvarioustechniques.Forexample.they
can
be
placedinsideor
next.
to
the
text
Incorrect
Correct
TaK
2Ke,
KaK3arOAOBKH,
nO,ll.3arOAOBKHM02KHOBblp,eMlTb
npH
nOMOIgH
60AeeKpynHoro
KerMlHAHrapHHTYpbl,
OT-
u
AH'iHOH
OTOCHOBHOroTeKCTa.
67
Subheadscluereadersinto
the
contentor∙
ganizationwithinanarticle.Subheads
break
teXt
intomanageablesegments.improvethe
appearanceofa
page
andenhance
reader∙
shipbyprovidingatransition
between
headlinesand
teXt.
Missing
ContrastIsSuspected
Subheads
can
be
set
apart
from
teXt
byus∙
ing
various
techniques.Forexample.
they
canbeplacedinsideor
next
to
the
text.
Subheadsshouldalwaysbecloselyassoci∙
atedwith
thetext
they
introduce.There
shouldcontrast
between
the
subhead
Subheadsclue
readers
into
the
contentor∙
ganizationwithinanarticle.Subheadsbreak
teXt
intomanageablesegments.improvethe
appearanceofa
page
andenhancereader∙
shipbyprovidingatransition
between
headlinesandtext.
CorrectContrastHas
BeenLocated
Subheadscanbeset
apart
from
text
byus∙
ing
various
techniques.Forexample.they
canbeplacedinsideor
next
to
the
teXt.
Subheadsshouldalwaysbeclosely
associ∙
atedwith
the
teXt
theyintroduce.There
nO,ll.3aroAoBKHM02KHO
BblpaBHHBaTbno
geHTpyHAH
no
AeBoMyKpalO.
Subheadsclue
readers
intothecontentor∙
ganizationwithinanarticle.Subheads
break
textinto
manageable
segments.improve
the
appearanceofa
page
andenhancereadership
byprovidinga
transition
betweenheadlines
andtext.
SubheadsOffer
GreatVariety
Subheadscan
besetapart
from
teXt
byusing
varioustechniques.Forexample,theycanbe
placedinsideor
next
tothetext.Subheads
shouldalwaysbecloselyassociated
with
the
Subheadscluereadersinto
the
contentor∙
ganizationwithinanarticle.Subheadsbreak
text
intomanageablesegments.improvethe
appearanceofa
page
andenhancereadership
byprovidingatransitionbetweenheadlines
and
text.
SubheadsOffer
GreatVariety
Subheadscan
besetapart
from
text
byusing
varioustechniques.Forexample.theycanbe
placedinsideor
next
tothetext.Subheads
shouldalwaysbecloselyassociated
with
the
.llonOAHHTeAbHblMCpep,CTBOMBblp,eAeHIDInO,ll.3arOAOBKa
M02KeTCAY2KHTbrOpH30HTaAbHaJIAHHIDI,pagMeIgeHHaJI
Hap,HAH
nop,
HHM.
10=
ipsumdolorsit
>met,
adipiscingelit,
sed
diam
nonummynibh
cuismod
tincidunr
ur
Iaor=
dolon:magnaaliquamc:ratvolurpaL
Ut
Wi
enim
ad
minim
veniam..
quis
nosuud
c:xerci
tation
ullamcorpersuscipit
lobonis
nisI
Ut
aliquip
exea
commodo
consequat.
,«'i!,...\,
i
TheRulesofSubheads
Duis
autem
vd
ewn
iriure
dolorin
bendrerit
in
vulpuun:
velit
essemolesticconsequar.
vel
ilIum
dolon:
<u
feugiat
nulb
&cilisis
at
vero
eros
et
accumsa"
et
iunoodio
digni
tsim
qui
blandir
p'"''''''luptaNmzzriI
ddenit
augue
duis
dolon:
te
feugait
nulb
&ciIisi.
10rem
ipsumdumdolorsit
amet,consectetucr
adipiscing
dit.
sed
diam
nODllmmy
nibh
euismod
tinciduntut
Iaorect
dolore
magna
aliquam
ut
wisienim
ad
minim
veniam.quis
68
,nasa
2.
lt1HCTPYMeHTblopraHVl3aLJ,VIV1
COBceM
Heo6H3aTe.l\bHOpa3Mer,gaTbnOMarOJ\OBOKHap,
OCHOBHblMTeKCTOM,OHBnOJ\He
M02KeTHaxO,lUITbCH
C60Ky.
npH
C03~aHHH
ny6J\HKaWfHOtIeHbBa2KHOnOMep2KHBaTb
u
e~HHblH
CTH.I\b
o¢opMJ\eHHH
BcexTeKCTOBblXaJ\eMeHTOB,
HK
nOMaroJ\OBKaMaTO
OTHOCHTCHB
nOJ\HOM:
Mepe.
nOM-
HHTe,
'ITO
B
npe~eJ\ax O~HOro ~OKYMeHTa
Bce
nOMarOJ\OB-
KH
O~Horo
ypoBHH
~OJ\2KHbl
6blTbo¢opMJ\eHbl
O~HHaKOBO.
PutSubheads
ontheSide
TheyLook
Good
Here!
You'llBe
Pleasantly
Surprised
lororn
Ipsum
dolo<
sit
amot,
adipis<:ing
eli!,
sed
diam
nonummy
nlbh
0tJism0d
tincidunt
ut
Iaoreel
dolor.
magna
a6quam
erst
voIutpat.
Ut
'Nisi
enlm
ad
minim
wrdam.
quisrJOldJudexercllatloo
uIamcotper
51
cscipit
Jobortisnisi
ut
aliqr.ip
ex
88
commodo
consequat.
DullautemvelBumlriur8dolorinhendreritin
wlputateveUt
esse
moJestie
consequat,
vel
ilium
dolor
8
aufeugiatnullataellislsatveroerosat
ac:aJma8ll
et
iusto
odiodignissim
qui
btandit
praasent
Iuptatum
zzriI
dele
nil
augue
duis
dok:lr
e
te
feugait
nuDa
facilSi.
Lorem
Ipsum
dum
dolor
sit
amet,conSBc'etuer
adiptscing
alit.
sed
dlam
nORummy
nibh
euismod
_nt
ut
Ieoreel
dolor.
magne
a1iquam
ut
wisi
enim
adminimveniam,quianostrudexefeltatian
ullameorper
suscipit
Iobortis
nisi
ut
81lquipex
ea
commodo
consequat.
Duls
autem
vel
eum
iriure
d~
inhandrerit
In
vulputatevellt
essemolestieconsequat,
vel
ilium
doloreauteugiatnullafaciUa!.atveroeros
8t
aecurnsan
at
Iusto
odio
dignam
qui
b1anditpraesent
Iuplalum
zzrlI
-..
augue
duis
dolo<.
Ie
feugaIl
nulIe
fw
.si.Lorem
ipsum
dum
dolor
sit
amet,
COIllectatuer
adlplsclng
ellt.
sed
diem
nonummynlbheulsmod
tbddunt
ut
iaoreet
do6or
e
magna
a11quam
ut
wIsI
enIm
adminimveniam.quisnostrudexercitation
ullamc:orpersusaplt
Iobortis
nis!
ut
aliquipexea
commodo
consequat.
Outs
autem
vel
eumiriur
e
d0-
lorInhendreritinvulputatevellt
esse
molestle
nOAPIl1CYHO"lHblenOAnll1CII1
nO.4pUCYHOtfHblenO.4nUCU
06eCnetfUBalOm
CBR3bepomo-
zpaepuu
UpUCyHKOB
C
meKCmOM
ny6JlUKay,UU.
3aroJ\oBKHH
nO~pHCYH0tIHble nO~nHCH
HMeIOT
3HatIH-
Te.l\bHO60J\blIlelIIaHCOB6blTb
npOtIHTaHHbIMH,He2KeJ\H
HHbie
tIaCTHny6J\HKa!!HH.113aToM:
oco6eHHOCTH
M02KHO
H3BJ\etIbBblrop;y,
nOMeCTHBB
nop;pHCYH0tIHble
no~nHCH
rAaBHbienOJ\02KeHHH
CBoero
coo6r,geHHH.
B03M02KHbl
caMble
pa3Hble
cnoco6bl
pa3Mer,geHHHnop;pH-
u
CYH0tIHbIXnop;nHceH,
HO
tIar,ge
BceroHXpacnOJ\araIOT
nop;
OpraHl.13al.\l.1fl
TeKCTa
69
HAAlOcTpagHHMH.
npH
aTOM
npHeMAeMOKaKBblpaBHHBa-
HHenogeHTpy,TaK
H
no
AI060MYH3
KpaeB.
""""m...,.
Ilibh
""'i"
M.
rind
d
,,"!
ur:
et
iw(o
odiodipiAim
qui
blandit
ptusmt
ipsum
dolor
sit:
&meto
consec
tcNa'
adipiscins
em.
cW.m
DOQummy
oibh
euiunod
tincidwu
Ul
bot
cet
do1or
c
map'
aliquam
cnt
.wutpat.
VI:
wisieaimad
minim
.mitm""d
.
,-
00.0'
ud
cur
ci
u.Uon
"Il∙
mcorper
1WCipit:
1obor
tis
nisi
\It
a1iquip
aca
commodocomcquu.Lorcm
ipsum
dolor
&it
amcr.
COtllcettt''Cf
adipilcing
dit.
led
di:un
DOOummy
Dibh
cnisrnod
oncidWlt
Ut
bot
CC(
dolor
emap'a
allquam
crat
.o1utpaL
Lorcm
ipcum
dolor
At
amet.
con................wisi
c:cim
ad
minim
.miam
i
qWs
DOCtf
ud
cut
d
arion
uUamcorperNlcipitlobor
tis
oisl
\It
a1iquip
aca
qWs
DOItr
ud
cut
ci
1__
"1ll....
=
!Areal
iI*.m
dolor
lit
...
m;...;_
..I,.
__
J
amer.
0"•'d
U
'"
~T-'"
QI.
..
IlCCL
di&m
DODWl1JI1y
cibh
euamod
tiDcidUDt
ut
laorcet
dolorc
III'&'"
aliqu:am
cr
II:
ycJuqn
Unrisieaim
ad
minim.
nn;,m,
quia
DOitt
ud
acr
ci
wiOD
ll!lamcorpc:rnucipirlobor
til
nil!
lIE
t:I.
ca
<YXT!modo
O"naequat.
DuiJ
t!.......
Td
cum.
iriurc
dolor
in
heed:
Ct
it
in
YUlpurarc",diecue
nod•
.OM.
luat.
'f'd.
iIhundolor
ccu
(,"punulla
fi.o'iris
.
Ur
wiai
cnim
ad
mjnjm
ympm
DOIU
lid
c:xcr
ci
tuion
ullamcorpcr
Nlcipit
lobor
tis
nisi
ut
aliquipcr.
Cl
c.ommodo
c:oa.scquat.
ow.
In'em
vd
cu.miriutc
dolor
in
beodr
c:r
it
in
vuJpuwe
yditmolatic
consequar.ilium
dolor
ccu
f~t
nuDa
fxilm.
at:
'f"trO
COlCf
"C:umOD
et
iw(o
praaent
"
'""""'"
quib10ndit
atvuoeto.
odiodipiuim
...
'.',',.
--''-::'.--'
..
•
.
.
'.
'.
cumiriurc
dolorin
hend:
ctitin
vulpuau
nih
moIcmc
coDKquat.
il1um
do1or
eeu
&upar
nulla
faejli
sis
bot
eft
dolorc
mapaa1iquam
cnt
........
Ur
wili
cnim
ad
minim
ycn;.m.
DOItt
ud
cur
ci
UtiODqll,meorpu
awipitIobor
tis
Zlid
Ul:
aBqWp
Cl
a.
','
..
-.
acO'mpn
d:
iusto
*
dipiuimqui
bhnditPCKSalt
lurtmrm
zu
it
dc:Icnn
Lor
em
ipswn
dolor
lit
&met.
CODSCC
...
..."c,,
__
b:Ula'tpP"?"I
QAo
WOUII
DOftWIImJ'
tlibb
euilmod
tiacidunt
ut
laor
crt
dolor
emar
2Iiq=m
eruyolutpu.
Ur'll'isi
cnim
ad.
minim
vmiam
qWI:
1101l:
ud
au
ci
utioa
ull,mcorpu
swcipit
lobor
0.
aid
w:
a1iquip
Q;
c:a
c:omrnodo
~
DuiI
211trm
"d
cum
irturc
doJor
in
bendrcr
it
in
TUlputarc
nih
cue
nod
k
•
OM•
JUUo
vd
iDum
dolor
ccu
fcugiu
aulla
nrilis;'
at:
vero
CfOl
ct
KpOMeTOrO,
nO,1UIHCb
K
pHCYHKyMO.m.eTpaCnOAaraTbCH
pHP.OM
CHHM.npH
aTOM06bl'IHO
OHa
BblpaBHHBaeTCH
no
BepXHeMyKpalOpHcyHKa.
Loten
ipc"m
dolor
lit
amet.
cmucc
teNet
adipUc.:iDc
di~
diam
DOCl"mmy
nibb
euiunod
tinciduol:
vt
Lao:
ect
dolor
em.gna
aIiquam
crat
.ohnpn
Vt
wisi
cnim
ad
minim
Tmiam,
qWs
nour
ud
CXCI'
ci
ution
ullun.corper
lUScipit
lobar
tis
nisi
ut
aDquip
a:
ca
mm"'O'!omnscqW1.
DuiI:
aut""
'fd
cum
itiwc
doIoc
in
hcndr
er
itin
'fU1putuenUt
cue
m-l
t:e
mn-quu.
Tel
iIlum
dol«
c
CU
f"'pn
nulla
fadliri'
at
'fctO
CfOl
et
DOIIummy
Dibh
cuilmod
rincichmt
w:
laor
C'Ct
dolor
c
m'pa
aliqua.m
CUt
'fOI,
u:pu
Vt
wisi
eDim.
ad
miniJ:ll
nniam,
no.O'
ud
ClC:
ci
luionullamcorpcr
suacipit
lobo:
tis
nia1
w
a1iquip
a:
ea
mmmodo
conJeqIW.
ow.
autcm
.d
cumiriurc
dolor
inhcndr
erit
in
...wpuuu:
Tdit
molcstieconsequat.
i11um
doloreeo
fcupaJ:
nullaf.adlilis
at
TUOeros
ct
acc"muD
ct
IW(O
odiodipUaim
qui
blmdit
pnacl(
."
'.
'.',;,'
,
-'
.....
:.'.
,
.....
,
--
,
..
'
.
.;._';:::
..
-•..
.;::
.•-.C_∙.-,∙.
me
key
to
rock
dimhIiDt-
wt.
aDd
DOt
&!Jin&
off.
aco,mpn
et
iwto
odin
dipisPmqui
bImdit
praac:nt
lupcuum
zzr
it
ddcni(
luputum
Ul
it
ddcnitaUlUcduu
do1or
e
tc
rtup.n
lIu1la
faejlisi
70
rJlaea
2.
VlHCTpyMeHTbl
OpraHL-13aL.!L-1L-1
ECAHHa
H.IU\lOCTpaWfH
eCTb
cBo6o,ll.HOe
npOCTpaHCTBO,TO
nO,lUlHCb
K
pHCYHKyMO*HOpa3MeCTHTb
BHeM•
minim
Yci,m,
quit
DOftr
wi
acr
ci
I:IZiofI
a1lemc:orpu
NKipil
lobor
til
UI
at
a:_
com.....do
CO"
IWL
ow.....,...
Talca.m
irau.
cWot
in
uau
u
it
ia
nllpUlUC
nUeau
m
d
I
it
mc
i
..
,.el
iIum
doIot
uu.
lill~1C
DuI1a
6
col
in'
.
Ur
wiIi
mi=
ad.
minim......
;,,"
aoar
ud.
Ga'
ci
tItioD
..
1I∙_carper
IWCipic
1000r
til
Elid
ut
allqWp
a:
ea
c,ommodo
C.QDUqUU.
ow.
IUtem
,.d
eumiriurcdolor
in
bmdt
crit
iD
wlputw
ulir
mel
dt
eoauquat,
illWD
dolor
c
cu.
feupu
DWIa
MI;';'
It
"ere
f:tot
ec
•on
et
iuno
ocljoclipj∙cjm
qQi
bl&ad.ic
pI"
H
ip-'M
dolor
.u.
amec.
con-
teaIII'
adipirri"'l
cIit.
diaD
aom&mIII1
nibil
ea.i.tmod
ticu::icbuu
at
laor
CC1
dolor.
m.p'
aliquamera&:,.olutpat.
,...-im
.mmLorcm
ipeum
cIoJor
lie
amee.
c:
'to'l«
adipieeinc
clir._
diam
DOftWDIII1
aibhcuiullod
tincidwscutlaor
C&1
4o10r
IlII'p'
aliquua
UUY.'P'"
Ut.....
mim
wi
aOl"
lida.n
c:i
utioa
u'ltmcorper
MCipic
Iobor
til
Dill
III
a1iqsaip
Q:
ca
com..........coan,
"C
Lorem
iJ*LC!l
lWor
lie-.
!""fT
eel.,.......
.._diaa
1M"
,
DiIJb
m'
....
tiaridlUltlitlaor
ect
"lore
m'ID'
allquam
erac
TOl"tp'L
LoraD
ipa.m
IliptaNm
Dr
i1
clcleahausuedw.
cWor
IU
amec.
COf]
'''fll"
wiIi
mim
comm*
CIlI'"
,m
D\ziI
r
....
yd
aulD
iriun"lGr
iA
beadr
.tit
ia
YU1pwaq
TaUt
mo1eni.l
CODMqUl1.
iIbuD
dolor••
6114'=Dafedie;,
a:
T.,
0
.,
O.
ft
&ealIIUU
et
iuno
....
i
...
ipi∙jm
lIui
blaadicpuacat
.BQ
"61'"1
DiWI
p'
FOci
rinrich,"~
at
Iaorendolor'
m.p'
&Uquam
crae
,...,.
'I
I
Vc
wi
.Dim
adminim
VIlli..
,
DO.U
ud
a.u
d
tlma
ulltmcorper
.atOpic
Iobor
a.
IWl
uc
I1iqWp
a:_
lm,m∙lI
a.
iUICO
odio
dip....
qui
bIaDdU
,usrr
'''pmum
lit
iJ
#rnit
&lIlUedlliJ
dolor
to
u
(eup.it
Dwla
WaD
ipNm
4oIor
Cc.-.
COLIC
......
~
...dlom_
Ilibb
Nia=od
rjDQdaat
Ul
laor
eft
cWor.
M,p
a1iquam
«.
",oJ'il""
Vc
wW
calm
ad
minim
,,"'tm
quia
com
u4
cur
ci
UdOD
vJJtmc:orpc:r
IIMCipis
lot.
iii
IlW
as:
aliqWp
a_
eommo.tlo.,
..
ow.
r-
R
••
camItbarcdo&or
iD
Iwulr
cr
it
l.D.
TUlputlc.nih
aN
eo'
ic
uu
i
el,
TeliDwa
cIoJor.
cu
r...V
IluI1a
&:.liei∙Il
't'uo
G'Of
It
O,ll.HaKO,Hs6paBKaKOH-TOHSElTHXCTHAeHoq>OpMAeHIDl,
Ha,lI.OnpH,lI.ep*HBaTbC1I
eroBOBceM
~OKYMeHTe.nO~nHCH
K
pHCYHKaM
npHBAeKalOTBHHMaHHe,
nOElTOMYqHTaTeAH
AerKOSaMeT1ITAlO6bleHeco06pa3HocTH.
BepXHIIIMIIIHIII>KHIIIMKOnOHTIIIT)'nW
KOAOHmumYA
npe.acmaBARemco6ouUHC/JopMagwo,
no-
uu
MelgaeMaRY
sepXHezoU
HU:HCHeZO
nOAeu
Ka:HC.aou
cmpa-
HUgbl61OAAemeHR,
KHUZU
UAUylie6HozopyKoso.acmsa,
npU3SaHHllRyCUAumbcmUAucmUliecKYIOgeAocmHocmb
.aOKyMeHma,
a
maK:HCecnoco6HaRcAY:HCUmb
B
KaliecmBe
uuu
cnpaBoliHou
nOUCKOSOUcucmeMbl,
nOM02alOlgeuliuma-
meARM
6blcmpo
Haxo.aumbHY:HCHblecse.aeHuR.
YlHq>opMayHIO
(TeKCT
H
/
HAHrpaq>HKY),pa3MeIgeHHYIO
uu
BBepXHeH
qaCTHKa*,lI.OHcTpaHHW>I,
HaSbIBalOTBepXHHM
KOAOHTHTYAOM.
COOTBeTCTBeHHO
no,ll.HH*HHM
KOAOHTH-
uu
TYAOM
nOHHMalOT
HHq>opMaWfIO
B
HH*HeHqaCTHKa2KP.OH
CTpaHHW>I.
06bI'iHO
B
KOAOHTHTYAeCO,ll.ep*HTc1IHa3Ba-
HHe
ny6AHKaWiH,
sarOAOBOK
rAaBbIH/HAH
pa3~eAa,
HO-
Mep
cTpaHHW>IH/HAHrAaBbI.
OpraHY13al..\Y1fl
reKCra
71
YKasaHH)'lOHH¢OpMaWIIOM02KHOnOMeI,YaTb
KaKBBepX-
uu
HHH,
TaK
H
B
HH2KHHHKO.l\OHTHTY.i\bI,paCnpeAe.I\HB
eeMe-
2KAY
HHMH.
COAep2KaT
CTpaHHj!e,
CnpaBO'lHHKOB'laCTO
u
KKOHKpeTHOH
BepXHHe
KO.l\OHTHTY.I\bI
HH¢OpMaWIIO,OTHOC}1I,YYJQC}1
'lT06bI06.1\ertlHTb'lHTaTe.l\lO
nOHCK.HanpHMep,nOHCK
C.I\OBaBC.I\OBape
6bI.I\6bIHaMHOrO
C.I\02KHee,eC.I\H
6bIHe
BepXHHe
KO.l\OHTHTY.I\bI.
....
e!~I'a-c
..,
Umtt
iI
....
MlMtiI-.n,
Jd,.,illIiJ~;u
t
".~
_.M
5£59~ofI
'
..
,ili'lfi,,'..
IIIJ.:•..,,'
V
«up
m".,.....
u-
?t-_wns_
"_.ul__
~
4.<14.
J
vlliMl,.""iti.∙t"VlIIlMwn.,,'".....
••pm".,........
UI.-...
--
,
......
..............
'de
:
O"'_M_.
∙,'_11
i
....
....
__
..
...
n:t-,w.II...
,
-.....
....................
t-"..-.
It'
f
S....
~
;∙'11'.
..............
'i
""
...
------.
i
....
10.....
aW
NlotUr
••'_-
f
,
.
)1.-
_
.........
.,.
..to
_"~
...
,
..-.
.......-....._t..
"..
....
-.
......
.......
,
..
~
it'
....
_',
UlWW.....
...__-"
ds..
-rd,.:
l.lfW
.w.
~
••
......;..
'I,
r
r:'
r~::
.....
,
0._...
_
.........
hr'
'1a'4
NII_
'd
E
..
....
~_
_
.
t'
5.,\"'_edt
....................
....
__
..
...
"I
......
~
...
.......................
t...,..
_•.
I
.....
~
1"•
,
.......
.
•
\II..
--....
................
Sf
S
:
DW_....
_IduI..,1.I
1"∙'4
"""_n
"
:
...
....
__
.
.
..
'If......
..
......
.:..c::-....
t..-..,,..
..
"'~t".
,
.............
1"
"".w....
----..
'
"
.....
MMnIa.w~
•••••
..
:
....
....
-.
....
......
,
~
tt'
....
_"
U.....
..------
,.
.-Irk
INenf,
loW-'
.
~~f
,
DW_w1_
;.
....
'
,
,
.
..,
--
...
.
'
DIIiI
_
...
_
....
M&.r.
t"
•••
wIII_'M
,
---~
...
...DW_w1_..
't
.....
,,*_.'1
,
""
..
~
...
.....
-_.
.
..
~
II....................
;
-.....
.................-.w:
'-_.-
~1!
....
-,
.
..,
......_4:1
<j
•
-:~~-='..:k
....
.-.
......
,
.....
I,~
..
∙do..w
~
••
o
•••••
D
DW_
_
...
I'"
"".\_
.....
,
......
~
...
....
__
..
..
............
,...
..
.w-.
...
....
,..
.....
-
.........
........
';
'~loII"
--........
-:.~
........
-
"
"
..
•.,.
aM
.'.d
d
I'
....
..
,
..,
11III
.
•
•
L....-
=
lMrtft
ipJl
$'
..
lit..",
/Heidi"'"
muItItIIWr~
••Wi
'.tfIinIfM.d+mlll!M.UI.......
_
,Up.".,....
""'.w..
..........
,
.....
.....1Ilol.........
m•••
:
D.Io_...
_
..
!.'
•.
4
_
'rt
,
""
....
....
__
..
..-
~
".......
...
....
~
t::"
..
.....,.
t-
_
',I',
...
II.
;""1''1.
-:~...t.tJ.~
....
...........
j
.....
INerdo
..w
"'"'roJp
••
I•.1
:
Mm
......._
..
.........
'1∙
w...
....
.--....,.._t-
_
......
-.
~!,
,
.
......
.,.
,!
"
"f
....
_,,
Lh6d.....
..__
I.
,.
'I'
I...
do
alai
•
....,
••
=:t.!.',
'.
,~\~::
DorIo
_
...
_Ill..-
MM
Ie
t
II
Ie,..,
_.,
1
,
...
...DW_
_
..
t.,:
..
oil;
..
_'rd
.
""
...
....
__
..
...
"I
........,.........
................
.."
t--.
~,
.....
II.
;U,
••
,
-:'~..:
..
l..~
..
.-.
.......
,
....
lJ
Illw..
aIi4eIP
••
m,
"
..I
'••
,~-r-
...
:.:--=
,
,
....
......
-_.
.
..
............
_'
..
....................
....
..........
-
..
_-=...
'
W...
...
",.._t-
-
.-
-
..1Ill....
T"'~
t.,
..............
72
rnaBa
2.
V1HcTpyMeHTbl
OpraHLI\3aLlLl\LI\
BblHOCKIIIIIIBpe3KIII
-----
BblHOCKUU
Bpe.9KUpa.9Hoo6pa.9RmOCPOpMJleHUe
U
,4eAa-
10m
,40KyMeHmBU.9yaAbHo
60AeenpuBAeKameAbHblM.
OcpopMAeHHeny6AHKagHH
CTaHeTHHTepecHee,eCAH
KpoMe
nop,3arOAOBKOB
BHeM
6yp,yr3ap,eHCTBOBaHbl
Bbl-
HOCKU
-
TaK
Ha3bIBaIOTCH
He60AbilIHe
cpparMeHTbl
TeKCTa
u
,lJ,AHHOH
B
O,lJ,HO-,lJ,Banpe,lJ,Aom.eHHH,
KOTopble
Bblp,eAHIOTCH
u
IIIpHCPTOMH
pacnOAaralOTCHB
pa3pblBe
OCHOBHOHKOAOH-
KH
HAH
HanOAe
cTpaHHgbl.
BblHOCKH
p,OA*HblCOCTOHTb
Bcero
H3
HeCKOAbKHXCTpOK,
'1To6bl'1HTaTeAb
Mor6blCTpo
np0'lHTbIBaTb
HXnpH6erAOM
npOCMOTpe
p,OKYMeHTa.Heo6xoP,HMTaK*ecm.aTblHH
Bbl-
u
pa3HTeAbHblH
CTHAb
H3Aom.eHHH,
T.K
aTO
nOMoraeTnpo-
6yp,HTb
B
'1HTaTeAe
HHTepecK
ny6AHKagHH
B
geAOM
.
•
Whatsjmt1ar=
51'
l~"OUl1
denmwulltEiedfrom
other
IOWUS
01'
.,..,....W'tibQ.1
•
Haw~thillpublicetkArdatetoyow:other~1
The
more
you
dcfint
yow
Jhoject'.
purpoee
and
dlYh..
woent"
the
strongtt
yourdaisn
will
be.
~
Planning
II:
ExperImenting
PI..1irlg
l)~
eex:ountJ
for
25
ttl
15
pcro::uC
..........
1\aJI
off
ywr
wc:+iiUT
to"
aNI.
aptJ
iewd.
1'bt
toea
of
IIrrf
trade
uJtiznatItly
jll"'"
d
t
•
The
me.t.c>-
phistk:a:ed
too.
u.d
for
pLatdliu&
~
P-PItr
and
penal
the
old
~-1""'"...
......
PIuuUng_
.........mtJ
for
25
to
3S
JAla:tlf:
of
tN
~
ptt;ect.SMd
edt
F"'P""'"
your
ptu;ect
to
tab
twa.
b!I:
if
you
insist
0C1
usin&
your
CXlInputa'for~«
deride
on
drip~
Ant
1lIIDp
FInt
if
you
weft
to
win
the
lottuj
Ind
dc:cide
to
ba:iId
•
hcuse..
yrM
d
Iikdybile
an
..
ddttct
to
dtrdsnyour
dlazn
home.
Your
udU∙
tKt..
if
worth
any
Mlt:
at
an.
isn't
likely
to
pick.
haml"!'lft
and
HW
b::I
tadde
such.
pio;ea.
VftIJ.
thouPt-out
plans
in
the
form
of
blueprintland
wp
e.nmUz
big
diffuu......
in
the.,
..,,
d6dency.
quality.
and
e,p,
rnent
01.
thefir'ciWd
pro;ect.
Fint
......
-
A1thDuzh
detldnp
pabIiIhUls
lea
you
pmdlKlr:
paphics
on
)'OW'
alaI~
i1'.
ofb:n
best
to
Iooedy
Uztch
initial
idIM
and
trial
W]CAlta
with
pencil
and
1_.'"
The
molt
po.aM
WilipUta'
IJiItW.
wot{tw.d\
you
bow
to
mUlt
6c:tiwe
dnip
~
Compute!!.
cawdyet
think
or
iznasint.
and
10,
oSt:t
ittie
in
the
reahn
of
aeatitit).
n.
~
rind
chinb
with
Ide.-
and
your
kita.
Aft
unique
to
you
and.
the
m
....c..eul
at
hand.
11yout
•
variety
of
ideM..
Wbm
you
finbh
one
IRtdl.
begin
udhu.
Let"'P!
t
1
be
'4'*"
mm"Jmt.
You"D
need.
mjltillu.un
oi
ttu.JbtcheL
'Mth
two
iIkettht:4
youan
let
diffuaus;
with
thfte
01'
~
you
besin
to_
pelIt.'.
and
dr:jtiw...
AAH
Bblp,eAeHHHCBep,eHHH,CBH3aHHbIX
COCHOBHblM
TeK~
CTOM,HO
HMelOI!!HXCaMOCTOHTeAbHOe3Ha'leHHe,
BaMMO-
u
m.eTnpHrOp,HTbCHHeI!!eOp,HH9AeMeHTp,H3aHHa
-
Bpe.9-
KU.
aTOOTAH'lHOecpep,CTBO
P.AH
ocpopMAeHHHPa3AH'lHbIX
conpoBOp,HTeAbHblXMaTepHaAOB,
HanpHMep
6HorpacpH'Ie-
CKHXcnpaBOK0
AHgax,
ynoMHHaeMblXBCTaTbe.
OpraHV13al..\V151
TeKCTa
s.
nwP"'F
Iwdydatlce:iBlclalrewatBiulloa
"..
fountainfm.
To
set•
nic:It
We
from
blueto
~
thm
it
eft.........
bC
trickto
note.
Opeft
the
F«"d,m
RD
cUaJoc
(FU).
'Ibe...
tbC
coIllIr
b
bl-*.
ad
tbt
eodI:C
color
it
'YC\-
'Irith
cae_
dI.zk
blur
cd«
pdnI:
m
betwetl\.
1br
bIeck
NCt
to
be
fig
Ii
to!r'
*+
II.
baa.:
or
b50
t=N
to
p.,.
bcfon
it
ace
blacS
mel
do.-llot
look.
plOd.
Yoa.
wUltliOtk:lt
lhila1lltinCon:JDRAWan
(..
h.
8III.-
to
bne.__
.1
irdutulltltpL
It"
not
me
I
p
....
did
ill
at
faa!t.
JtDt
tt.
ctla
wt.o
wed
•
bid
color
coozbb:
'S
aIM
pop
....
tocalm
l
..
IiIft
it
how
JW
&x
It.
Sdec:t
Ibt
bUck....
li1c
poird.
dick
on
lht
0amN
Ntb.
to
open_
c:uk:cbc
optb..
cw:I
then
dickan
dw
0Wrs
bu_~
Now.
a-Josec»cJly
lhe
NIl'le_theUnihu.PlDdWos
'?"
~
Int1
d
Os
Gr'Sonly
Wack
inJr,.
Add
1~
C)W\
a:nd.
1~
m
C
Ita
to
Ibt
a=.
Ad.:tinc
dlc
cokn_
yow
bIKk
tNt
aft
found.
irr.
lbc
no:t
..
ladot-tD"'
CIlIorwal
IBowc
rlDRAWto""'m'
your
foun.
bin
fID.
~
men:...
oodI!y.
Oidr::
OK.
mel
then
dick
OJ::
to
IMp
the
.5D.
to
)'OW'
lUz
~
6.
1bt
'P'WJ'
01
w-..
cLopItb
art
JlIIt
II!ImJ
HttIe
Nnd~
ebapce
SIkd
with,
q=
ID-wbillt
rIIdial
bmbtn
fIlL
'Dnydrde
Ihepcs
M
Ie!
Uo
do
the
trkk.
Opal.
IN
Fowlblln
AD
dWos
(FU)
and
d-.qelbtTJpe
nlue
to
Redl,'
Now
~
dwFrom
coIllIr
to
era
mel
1M
tb
c:ob'
to
wt.lte.
Cidt
OX
to
CNItII
•
wau:r
drop.
At
the
tiny..
-s
In
s-t
tI"
:t
n.
the
t.
w::
rfmed.
cDdelt
Soot
lib..
7
,tpny.
n.
brnbin
&D
Jlat
~
mooap
't'ariaIkIrI
to
make
cech
ot;ed
0l!!
hpe
e-
F!ple
3-21).
MapKMpOBaHHbleCnMCKM
tImo6blC,4eAamb
CnUCOK60AeeBblpa3UmeAbHblM,no-
u
MeCmUmeB
HatiaAOKaJIC,4020
nyHKma
cnegUaAbHblU
3HatiOK
-MapKep.
ECAH
BTeKCTe
BCTpeqaeTCjI
nepeqeHb
KaKHX-AH60CBe,ll,e-
HHH,
era06blqHO
y,ll,06Heepa3MezgaTb
HeB
O,ll,HY
CTpOKy,
aB
BH,lI,e
cnHCKa.
OTMeTHBKCUK,lI,bIHnyHKTcnegHaAbHbIM
rkingBabiesPetSitters!
Have
peace
of
mind
while
you
are
away.
t
DogWalking
t
House
Sitting
t
Pet
Sitting
____t
Pet
Groaming
73
74
rnaBa
2.
V1HcTpyMeHTbl
opraHV13a~V1V1
MapKepOM
(<Jal£e
Bcero
.ztMI
aToH!!eAH
BbI6HpaIOT
)fmp-
HYJOTO<JKyHAHKBa,ll,paTHK),MO}KH()npH,lI,aTb
cnHcKyoco-
60e
3Ha<JeHHe
H
npHBAe<JbK
HeMyBHHMaHHe
<JHTaTeAeH.
AaHHM
TeXHHKaoco6eHHo
aq>q>eKTHBHa
B
peKAaMe.
OTCblnK~
OmCblAKa
UHr/JopMupyem'{umameAR,'{mo
cmambR
u
np0,40AJlCaemCR
Ha
,4pyzoucmpaHuge.
Pa.a6HBM
CTaTbHHa
q>parMeHTbI,nOMel£aeMble
Ha
pa.a-
HbIX
CTpaHH!!axny6AHKa!!HH,
BbI
CMOlKeTe
BbIHeCTHHa
nepBYJO
nOAocy
60Abmepa.aHoo6pa3HoroMaTepHaAa.
A
<JeM
60Abme
CTaTeHnona,ll,eT
B
Ha<JaAO,lI,OKYMeHTa,
TeM
60Abme
y
BaC
maHCOB
3aBAa,ll,eTb
BHHMaHHeM
<JHTaTeAR
•
..
_~""'-"".ll:l>.lt;f.
-,J-."
q,
•
_TW
Gtaal1.apl
ta.............
t;'
'c
..
I:
....-..
it
......
_$
$
U..."__
$
,F
....
w.tlI.........
II;
DI*_._
~.'
,
__....
~b
__
t.-...
........
..
,_...
;
......
9
;$
...........
__
-+
-
-
U1"",,..
-.I_.m.g
pw_
.w...........
II
t
DIIII_wl_~
......
'i
nM
,..
wII_.....
,
..
.....IIl:III
__••
*s'
9...
........
1
".....
.......
_
lllblI'
,
...
....w...
_
,-_t....
...
PI
Pc.....
;o._
~
.....
'$
......-_...
;
.
---
1.-
s..
rl
,_.
pa_
......IIlll.......
I
J
,1
'.,.J)
PnaIMId
IDlpbelanNeel1''7
..
1
r
"
.......
__
t
U*
-
-
_.._
.......,.__
C,.
....
iIlIocI-.
......
3
0._\11III_
'
?
a.Np..
_
....
!_--
«
_
--..-.',
...
...............1.-.-.........
\'.
......
!
U:wlIl................
n
pa_
.........11......
,;
DIIII
W$-
-__••
,?...
........
14
...
M
',
••
,\
__....
:
__
.
.
..
_..
...~
';
lWI-.
(I
'.,.2')
KpoMeToro,
,lI,aHHbIHMeTO,ll,06AerqaeT
BepcTKy
,lI,AHHHbIX
TeKCTOB,He
YMel£aIOI£HxcH
Ha
O,ll,HOHCTpaHH!!e.LIT06bI
<JHTaTeAHMOrAH
AerKO
HaxO,ll,HTbnp0,ll,OA2KeHHeHylKHbIX
MaTepHaAOB,cHa62KaHTe<JaCTHcTaTeHOTCbIAKaMH.
3aronOBK~ ~3AaH~M ~ norOT~nbl
XapaKmepHoeusaMemHoeHanucaHue
sa20AOBKano,4-
'{epKuBaemUH,4UBU.4YaAbHOCmbny6AuKay,uu.
OpraHli13al.\li1R
reKCra
cDHpMeHHoe
HanHcaHHesaroAoBKa
ny6AHKaWiHnpHMeT
eH
HenOBTOpHMblH
06AHK.
DocKoAbKYSarOAOBOKnOMe-
IYaeTClI
BCaMOM
Ha'faAenepBOH
nOAOCbl,OH
,lI,O.uKeH
6blTb
npe,ll,CTaBAeH,lI,OCTaTO'fHOScpcpeKTHblMrpacpH'leCKHM06-
pasOM,SanOMHHalOIYHMC1IcpasyHHa,D,OArO.
BoBCeXBbl-
nyCKax
nepHO,ll,H'leCKOrOHS,D,aHH1I
SarOAOBOK
,lI,O.uKeH
6blTb
O,ll,HHaKOBbIM.
oeroul
ANIfWILITUI
'01
'AUNTS'riD'
AOrQTHnHrpaeT
POAbCHMBOAaKOMnaHHH.AY'!WHe
pa60-
TblB
STOMmaHpeOTpamalOTCYTb6HSHeCa,
KOTOPblHOHH
npHSBaHbl
CHMBOAH3HpoBaTb,OCTaBa1ICb
npH
STOM,lI,OCTa-
TO'fHO
npoCTblMH
,lI,.I\jI
TOro,
'lT06bl
HX
MOmHO6bl.l\06es
HCKameHHHBocnpOHSBeCTHpasHblMH
cnoc06aMHHa
pas-
HblX
HOCHTeJ\jIX
-Ha
BHSHTHblXKaPTO'fKax,
Ha
cpHpMeH-
HblX
6AaHKaX,
TOBapax
HT.,lI,.AOrOTHn,CO,ll,epmaJYHH
v
CAHWKOM
MHoro
MeAKHX,lI,eTaAeH,npeBpaTHTC1I
BHeysHa-
BaeMylO
MewaHHHY,
eCAH
ero
HS06pasHTb
HaKopnycewa-
pHKOBOHPY'!KHHAH
nponyCTHTb
'fepescpaKC.(MomeT
6b1Tb,Bbl
H
He
,lI,YMaAH,'fTOsaw
Aoromn
CTaHYTyaeKo-
Be'fHBaTb
Ha
PY'!Kax,
HO
'feM,KaKroBOpHTClI,'fePT
Hewy-
THT?)
BOCHOBe
Aoromna'faCTOAemHTnpoCTa1I,
HO
scpcpeKTHa1I
KapTHHKa.
BRIGHT
ID£AS
AorOTHnbl
,lI,aAeKO
He
BCer,ll,a
6blBalOT
rpacpH'leCKHMH.
Hepe,ll,KoHSHasBaHH1I
KOMnaHHH,HanHcaHHoroxapaK-
TepHbIM,
sanOMHHalOIYHMC1IWpHqrrOM,nOAY'!aeTClI
QT-
v
AH'fHbIH
AorOTHn.
75
76
,nasa
2.
V1HapyMeHTblOpraHLi13al..\Li1Li1
The
averl
Club
HHorp,a,
P.MI
nOAyqemrn0PHrHHaAbHOrOa<l><I>eKTa,6}'KBbI
MOP,H<I>H!!HpyroTCH.
HanpHMep,
MOLKHO
H3MeHHTbpac-
CTOHHHeMeLKP.Y6}'KBaMH,'iTo6bI
OHH
conpHKaCaAHCbHAH
p,am.e
nepeKpbIBaAHp,pyrp,pyra.
B
HeKOTopbIX
CAyqaHXOTp,eAbHble<l>parMeHTbI6}'KB
He
H306pam.aroTCHBo06IgeHAM,
Hao6opOT,
H306pam.aroTcH
BHp,OH3MeHeHHbIMHHAMnOp,'iepKHYTOyseAM'ieHHbIMH.
J\lISSI\T
LI\J<S
CKY
BAR
&
"TRI
LL
AOrDTHnbI
HrpalOT
oc06o
Ba2KH)'lOPOAb
B
peKAaMe,pa.3-
MeIgaeMOH
Ha
CTpaHH!!axLKypHaAOBHra.3eT,
T.K.o6ecne-
BLACKBIRDDESIGN
\
•
-D.slgn
WIth
A
TwIst'"
--
.....
---
_L__
CT\I1n\l1
77
'iHBaIOT
peKAaMHblM
MO.o.YMlMMrHOBeHHYIO
ySHaBaeMOCTb
He.o.HHCTBOCTHMIHnpH.o.alOT
HM
y6eP.MTe.il.bHYIOSaKOH-
'ieHHOCTb.
Hili
wary
6e3
CTIIIJ1eiiJ
CmUAU
-
3mO
cBoeza
po.o.a
6aHK
.o.aHHblX.KOmOpblU
o6eCnettUBaem
MZHOBeHHblU.o.ocmyn
K
y,eAoMy
Ha60py
napaMempOB
OepOpMAeHUR..o.OKyMeHma.
ITOCT01lHHOC.il.e,ll.HTbsa
BceMH
9.i1.eMeHTaMHoq>DpM.il.eHHH
-
uu
WHpHHOHHKO.il.H'ieCTBOM
KO.il.OHOK.
rapHIfTYpoHH
Ker.il.eM
WpHq>TOB
saro.il.OBKOB.
nO.il.O}KeHHeMno.o.pHCYH0'iHbIXnop.-
nHceH.OWHBKaMHnOp,3aro.il.OBKOB
OTOCHOBHOroTeKCTa
uu
H
T•
.0..
-
sap,a'ia
He
HS.il.erKHX.
no
KpaHHeH
Mepe
P.MI
Tex.
KTOHe
06.i1.ap,aeTq>eHOMeHa.il.bHOHnaMHTbIO.
K
C'iaCTblO.
B
apCeHa.il.e
60.il.bWHHCTBaHaCTO.il.bHbIX
Hs.o.aTe.il.bCKHXCHC-
TeM
HMeeTCHMOIgHoecpe.o.CTBOaBTOMaTHSaWiHTpy.o.aP.M-
saHHepa.8TOCTH.il.H.
AI060Hnepe'ieHb
napaMeTpOB
wpH¢TaH.iI.H
oco6eHHOCTeH
q>OPMbl
TeKCTOBblX6.i1.0KOB
MO}KeT
6blTb
onpe.o.e.il.eH
B
Ka-
'ieCTBeCTHMI.npHCOe.o.HHHeMoro
K
.o.OKYMeHTY.Paspa6o-
TaB
O.o.Ha}K,lI.bl
CTH.il.b,ero
BnOC.il.e.o.CTBHHMO}KHO6esTpy.o.a
npHMeHHTbH
B
.o.pyrHXny6.il.HKagIDlx.
ITpHMeHeHHe
CTH.i\eH
COBepweHHO
Heo6xo.o.HMO,ec.iI.H
Bbl
uu
cos.o.aeTeMHorOCTpaHH'iHblH.o.OKYMeHTHAHCTaH,ll.apTHblH
q>opMaT,
KOTOpblHC06HpaeTeCb
'iaCTOnOBTOp1lTbH
B
.o.py-
rHX
npoeKTax.
CTHAHo6eCne'iHBalOT
ge.il.ocTHoCTb
Oq>OpM-
HeKOTOf')bleH3,ll,OTenl1
He
npH-
H).!MSI0TAOKYMeHTbl,eGllHOH).!
oepopMJIeHbl
003
CTI1lleH-
nocneAFIHeAOJl)l(Hbl
6bITb
npHMeHeHblK
KO~OMY
0630-
l4Y.
KTo-TOMOlKeTCK030Tb,
'ITO:ITO'lepec'lyp,
HO
HAell
npOBHllbHOll.BpeMll,KOTopoe
Tpe6yeTcllAnllnpHMeHeHHll
-
CTHneH,Hellb311AOlKe
CpOB-
HHTb
CTeM,KOTopoe
yHAeT
HO
epOpMOTHpOBOHHeAOKYMeH-
TO,He
COAeplKOll\eroCTHlleif.
Y
AOKyMeHTOBC
nOnHOl4eH-
.
HblM
CTHTleBblMoepopM1leHH-
eMeCTb
Hell\e
OAHO
npeHMy-
ll\eCTBO:OHH
MOryr
BblcrynOTb
B
KO'leCTBe
W061l0HOB,HO
oc-
HOBeKOTOpblXMOlKHO6YAeT
C03,ll,OTbOH01l0rWiHbll1
AOKy-
MeHT.HeToponHTeCb
30nH-
CblBOTbnpoeKT,
HOA
KOTo-
pblMp06oTOeTe,B
CHIOMH-
HYTHble,
-
BpeMll
HepeAKo
onpoBeproeT
TOKOH
nOBepx-
HOCTHblHnoAXOJt.
_
....
-""
--=------
-
-
-
.....
'}
1
JL........
;
_S)4'
$
1lcaG01
C
a
'JJltod
r
a)IIIC
~
'Oe.
;'s._,lIZutJOCitl
"''''''0-.'....
~_
...
_awt
'.,.~JOZ
.•
,
~_OD:lIltf,ootaat
•
-nq
QlI
•
..ar..
,..".
;",,,,'tll!II.w='he
v___
:;._
.
..
~
.
.
)w..(DiA-:>fbI1'a'Gkl~b:
".
t
=.,.
h
a
01.""""'.'
,
,?
yplH
3
n",~~.
,
I
,
I
,
i
j
i
?lYf.....------------,
..."....eta
lIIucqNIlllr--.,
t.~
flC"".-C
>c-s...........
Zl
MII"'4
~JDOGadt(l(oI
'/NIII
~
,.
:ai
MJ1i
0
..
r,t'.
"'-CIl4aa
",.1-
_~CI.",t
1
,.....
.:
-
~.wn U'e~'
C"lQik....
«..
et1lll
'\iIl'Ol...,...
"
...
,.....
•dJ'
poe'
I
-..
i'
51.
'J
25
78
fJ1asa
2.
II1HcTpyMeHTbl
opraHV13aLJ,IIU-1
AeHIDIny6AHKagHH
HOqeHbnOAe3HbI.
Korp,anpHXO,ll,HTCH
H3Memrrboq>opMAeHHe
no
BceMYp,oKYMeHTY,HaTO
Ha-
cTOHI,gee
cnaceHHe
,lI,AH
p,H3aHHepa,pa6oTalOI,gero
CKa-
npH3HbIM
KAHeHTOM.
ItlTaK,
MbI
3aKaH'lHBaeM06cY2KP.eHHecpep,cTBopraHH3a-
j!HHMarepHaAa.
He
3a6blBaHre
0HHX!Dopa,HaKoHeg-
TO,
nOA02KHTb
Ha
CTpaHH!!y
TeKCT.
DepexoP,HM
K
CAep,yro-
uu
I,geH
rAaBe,BKOTOpDH
paCCKaBaHO
0TOM,KaK
aTOAyqIIIe
Bcero
cp,eAaTb.
EKTYPA
A
80
rnasa
3.
ApXLtlreKTYpawpLtlcj:>ra
lllpHqJToBoeoqJopMAeHHe
-
pHCYHOK
CHMBOAOB,COCTaB-
u
M1IOIBHX
OCHOBHOHTeKCT
HBbI,lJ;eAeHHbleKOHCTPYKgHH
(3aroAoBKH,
nO,lJ;3arOAOBKH,nO,lJ;pHCYHOqHblenO,lJ;nHcH),
H
cnoc06HX
pa3MeIBeHlliI
Ha
cTpaHHge
-
BAlliIeT
Ha06-
AHK,lJ;OKYMeHTa
60AbIIIe,
qeMKaKoH-AH60,lJ;pyrOH8AeMeHT
u
rpaqJH'leCKoro,lJ;H3aHHa.
BbI6paHHaH
,lJ;MI
ny6AHKagHHrapHHTYpanpe,lJ;CTaBMIeT
c060H
OqeHb
BaLKHbIH
KOMnOHeHT
rAaBHoHH,lJ;eH,MeCCe,lJ;-
2Ka.
OHa
nepe,lJ;aeT06IBHHHaCTpOHH,lJ;yx,lJ;OKYMeHTa.
YHTaTeAb
HeBocnpHMeT
ny6AHKagHIOnpaBHAbHO,eCAH
uu
rapHHT)'pa,lJ;HCCoHHpyeT
C
rAaBHOHH,lJ;eeH.
DPH
BbI60pe
IIIpHqJTaHe06xo,lJ;HMO06paIBaTb
BHHMaHHe
He
TOAbKO
Haero«nOqepK»,HO
H
Ha
,lJ;pyrHeqJaKTOpbI.
O,lJ;HHIIIpHqJTbITpe6Y1OTYBeAHqeHHoro,
nocpaBHeHHIO
C
,lJ;pyrHMH,HHTepAHHbIDKa,
qT06bITeKCTXOpOiliO
qHTaA-
CH;
,lJ;pyrHe
nAOXO
qHTalOTCR
B
MaAbIXKerMlX,
aTpeTbHHe
ro,lJ;jlTCH
,lJ;MI
TeKCTOB,Ha6HpaeMbIXKpynHO-
qHTaTeAb
nepeCTaeTBocnpHHHMaTb
CYTb.MHorne
HaCTOAbHble
H3-
,lJ;aTeAbCKHe
CHCTeMbI
npe,lJ;OCTaBMIIOT,lJ;OnOAHHTeAbHble
CTeneHH
CB060,lJ;bI
Bpa60Teco
IIIpHqJTaMH,n03BOARH
no-
BOpaqHBaTb
6YKBbIHH3MeHHTb
HX
qJopMY,
pacnoAaraTb
TeKCTno
KpHBOH,orn6alOIBeH
KapTHHKy.
DpaBHAa,KOTOPbIMH
CAe,lJ;yeTPYKOBO,lJ;CTBOBaTbcR
npH
BbI60pe
IIIpHqJTaH
pa60TeCHHM,
cYlM,ecmBYlOm,
H
HeKO-
Topble
H3
HHX
nO,lJ;p06HO
paccMoTpeHbIB
,lJ;aHHOH
rAaBe.
Ho,KaK
H
,lJ;MI
,lJ;pyrHx
npaBHA,
,lJ;MI
HHXeCTb
HCKAlOqe-
u
HlliI,
CKOTOpbIMH
,lJ;H3aHHep
paHo
HAHn03,lJ;HOCTaAKHBa-
eTCR.HayqHTecb,lJ;OBepRTb
cBoeMy
qYBCTBy
npeKpacHoro.
ECAH'ITO-TO,
no
BailleMY
MHeHHIO,«npOCTOXOpOiliO
CMOTpHTCR»,
TO
8TO'ITO-TO,M02KeT
6bITb,
3aCAY2KHBaeT
BHHMaHlliI,,lJ;aLKeeCAHnpaBHAaYTBep2K,lJ;alOT
06paTHoe.
Ou.eHKa101
Bbl60p
wp101clna
J1H.AUBU.aYaAbHOCmbUlpul/Jmaonpe.ae/lRemCR
mOHKU-
MUoco6eHHocmRMU
ezo
CUMBO/lOB.
Dpe2K,lJ;eqeMnpHCTynaTb
Kpa60Teco
IIIpHqJTOM,
CTOHT
nO,lJ;p06HOH3yqHTb
ero
apXHTeKTYPY.
BHHMaTeAbHOpac-
CMOTpHTe
IIIpHqJTH
03HaKOMbTeCbCOCHOBHbIMH
8AeMeH-
TaMHCHMBOAOB,
CAe,lJ;jl3a
TeM,KaKOHH
H3MeHjlIOTCR
B
3a-
BHCHMOCTHOTpa3Mepa
HHaqepTaHlliI.
Ol..\eHKaIII
Bbl60p
wplllcj:JTa
81
c
~
E
B
••
A
oaaOBaR
flHHI'lR
0
J],OBonbHO
nYToHHbl~
cnOBopb
3HOyeHHSlTepMHHOll,€BSl30H-
HbiX
co
WPJ.j<pTO~H,
K
€O)l(OJ1e'-,
HHf(),
pG3MblTbI.
TepMHHHG-
,
'lepTQHHe
wpHcf>m(typefoG:e,
type
sty/e)0603HOYOeT
nOI1-
Hl>lHHOUOp
3HOKOB
,o,GHHOr-o
WpH<pTO,xapolCiepH3}'1OIL\HX-
ell
onpe,o,eneHHoHHOCblll(eH
HOCTbf0
(weight).
TOK,Hel-
veticaBold
-~TollpHMep
1'10-
yepToHHlI.
RipHHTYpaWpH</>-
ta
(fontfamily,type
family)'
npe.o.croal1ileTc06aHeeMeii-
-
CTBO
HOHepTOHHH,"HMelOlL\HX
061L\HecmneBbieOC06eHH0-
CTH
HOTJ1I1'IHTenbHblegeTol1H
pHCYHKO
3HOKoa:Helvetico,
Helvetica
Oblique,
HelvetiG:o
Bold
H
Helvetica
Bold
Ob-
lique
-
~TO
yeTblpeHOYepTO-
HHlIropHHlYPbI
Helvetica.
3Aecb
,oblique
03HO'lOeT
1'10-'
KJ10HHOeHO'lepmHllfe,
(fIe
rypcHBHoe),
0
bolcL0blique
-
)l(HpHoe
HdKJ10HHoe.
O1OBO«wPI1<pTl>
(font)
M0-
)l(eTOTHOCHTI;CSlKOK
K
HG'Iep-
TOHI<IO,TOKH
K
ropHHl)'pe.
Ero
3HOyeHHe
onpe.o.enlleTC~
T011bKOKOHTeKCTOM.
E€nH
OT
Bcex
~T~
30rQAOK
y
Boe
rcr
11oao
HAeT
KpyroM,TO30nOM-
HHTe;eCI1Y1€OMHeaOeTeCb,
,rOBopHTe«WpHq,TJ'),
He_
AaBbCcDdEeFf
He1Yeti..Oblique
AaBbCcDdE~FI
II~BoId
AaBbCcDdEeFf.
11_
Bold
Oblique
AaBbCcDdE#3Ff
A.
BblCOma(pocm)
Cmp01.f.HOZO3HaKa
lIIpHqrra
6e3
ytie-
TaBepXHHx
HHIDKHHX
BblHOCHblX3J\eMeHTOB(CM.
nYHKTbl
C
H
D).
CooTBeTcTByeTBblCOTe
CTpO<IHOH
6yKBbl«x»J\aTHHCKoro
aA¢aBHTa
(HnOToMy
Ha3bIBa-
eTCH
-
nO-aHrJ\HHCKH
-x-height).
PaccToHHHe
OT
6a-
u
30BOH
AHHHH/1.0
J\HHHHCTPOqHblX3HaKOB.
B.
Bblcoma(pocm)nponUCHOZO
3HaKa
lIIpH¢Ta
(cap
height).
C.
BepXHuuBblHOCHOU3/leMeHm
(ascender)
CTpoqHOH
6yKBbl,
BblCTynaIOIgHHH8l1.J\HHHeH
CTPOqHblX3HaKOB,
KaKB6yKBaX
b,d
H
h.
D.
H
UJlCHUUBblHOCHOU3/leMeHm
(descender)
CTPOqHOH
6yKBbl,
BblCTynaIOIgHH
3a
6a30BYIO
AHHHIO,KaKB
6yK-
Bax
g,p
H
y.
E.
DBa/!
(bowl)-
H30rHYTMJ\HHHH,OrpaHHqHBaIOIgaH
BHYTpH6yKBeHHblH
npocBem(counter).
flpHCYTCTBYeT
BTaKHX6yKBaX,KaK
b
H
Q.
F.
3aCe1.f.Ka,cepuep
(serif)-
KOpOTKM,06bzqHOnepneH-
uu
/1.HKYMPHMJ\HHHH,
KOTOpoH
3aKaH'lHBaeTCH
OCHOBHOH
lIITpHX.flpH3HaK,noKOTOpOMyBce
lIIPH¢TblM02KHO
pa3/1.eJ\HTb
Ha
/1.Be
rpynnbl-C3aCeqKaMH
HJ\H
6e3HHX
(serif
H
sansserif).
Pa3J\H'lHOe
HcnOJ\HeHHeBcex
3THX
3AeMeHTOB
BAHHeT
Ha
06IgHHBH/1.
rapHHTYpbI.fl03HaKoMHBlIIHCbC
lIIpH¢TaMH
no6AIDKe,
Bbl
HaytiHTeCb
3aMeqaTb
06IgHe
xapaKTepHCTH-
KH
lIIpH¢TOB.
HanpHMep:
•
TPa.4uguOHHblU
CmU/lb.
3aCeQKH,
He60J\blIIM
BblCOTa
CTpOQHOrO3HaKa,
/1.AHHHble
BblHOCHble3J\eMeHTbl.
•
COBpeMeHHblu
CmU/lb.
Py6J\eHMrapHHTYpa,6oAb-
lIIM
BblCOTaCTpOQHOrO3HaKa,KopOTKHeBblHOCHble
3J\eMeHTbI.
•
B03BblUleHHblu
CmU/lb.
3aCeQKH,CJ\erKa
C2KaTbIH
BHYTpH6yKBeHHblH
npOCBeT
HBblTHHYTM
no
BepTHKa-
AH¢opMa
6yKB.
82
Inasa
3.
ApXli1TeKTypaWpli1epTa
•H
eC/JopMaJlbHbZU
cmWZb.
3aKpyrAeHHaHCflopMaBHYT-
pH6yKBeHHoronpocBeTa
H
CHMBOAOB.
WpHCflTbZ
C3aKpyrAeHHblMH
3aCe'lKaMHBblrMl,lVlT
60Aee
HeCflopMaAbHO:
Manyhandsmakelightwork.
WpHCflTbl
C
3aCe'lKaMHnpHMoyroAbHoHqJOpMblHMelOT
OqJHJ!HaAbHbIHHAHapXHTeKTYPHblH
06AHK:
TaxPormEnclosed
npocTOTa
H
9AeraHTHOCTb
IlIpHCflTOB
6e3
3aCe'leK,lI,eAaeT
HX
H,lI,eaAbHblMcpe,ll,CTBOM
,lI,.IUI
oqJopMAeHHH
KpynHblX3a-
u
rOAOBKOB
H,lI,pyrHX
TeKCTOBblX
Bbl,ll,eAeHHH.
~
TOUC-U
O~ CL~H
WPHqJTbl
C
3aCe'lKaMH,
Hao6opOT,xOp0IlIO
CMOTpHTCH
npH
MaAOMpaaMepe
CHMBOAOB
HAyqllIe
Bcero
nO,ll,XO,ll,HT
,lI,.IUI
OCHOBHoroTeKCTa.
B
3aroAoBKax
H
TeKCTOBblX
Bbl,ll,e-
AeHHHX,
Ha6paHHblXKpynHblMKerAeM,OHHMOryr6blTb
He,ll,OCTaTO'lHOy6e,ll,HTeAbHbIMH.
3aCe'lKHnOMoralOT
paCCMOTpeTb
qJopMy
CHMBOAOB.Ee3
HHX
OTAH'IaTb6yKBbl,lI,pyr
OT
,lI,pyraTpy,ll,Hee.
Distinctletters
Indistinctletters
npMMeHeHMerapHMTYP
-
M
Ha~epTaHMM
npeUMYl:lJeCmBO
pa60mbZ
c
onpe.aeJleHHOU
zapHumypou
cocmoumB
mOM,
'{mo
BbZ
MO.JICeme
omBecmu
onpe.ae-
JleHHylOPOJlb
Ka.JIC.aOMY
ee
Ha'{epmaHUIO.
HOBH'lKHHMelOT
06blKHOBeHHe
3a,l1,eHCTBOBaTb
CAHIliKOM
MHoro
IlIpH<tJTOB.HMKaJKeTCH,'ITOKiUK,lI,blH9AeMeHT
,lI,O-
KYMeHTa
,lI,OA2KeHOTAH'laTbCH
OT
,lI,pyrHX,n09TOMy
BbI6H-
palOT
,lI,.IUI
HHX
paaHbleIlIpHCflTbl.
Pe3YAbTaTOM,K
COlKaAe-
HHIO,06bJqHO6blBaeTnOAHaHHepaa6epHxa.
npltlMeHeHltlerapHltlTYPltlHal.lepraHltlli1
::noroM02KHOH36emaTb,
Bbl6paB
rapHHTYPY,BKAIOqalO-
rgYlO
MHOro
HaqepTaHHH.floc.l\e.zumx06bl'lHO6blBaeT
He-
CKO.l\bKO:06blqHoe
(HOPMaAbHOHHacblrgeHHOCTH,
normal/
regular),KypCHBHoe(italic),
*"pHoe
(bold)
H*"PHoe
KypCHBHoe(bolditalic).
3TH
BapHaHTbI
nOMoralOT
06ec-
neqHBaTb
p,OCTaTOqHbleOT.I\HqIDIMemp,y
3.1\eMeHTaMH
p,o-
KYMeHTa,He
o6pargaHCb
K
p,pyrHMrapHHTYpaM.
TaK,
P.JUI
OCHOBHOroTeKCTa
M02KHO
Bbl6paTb
HaqepTaHHeHOPMaAb-
u
HOH
HacblrgeHHOCTH,*"pHoe
P.JUI
3arO.l\OBKOB,
*"PHoe
KypcHBHoe
P.JUI
BblHOCOK
H.I\Hnop,garo.l\OBKOBHno.l\y*"p-
HblH
KypcHB(mediumitalic)
P.JUI
nop,pHCYHOqHbIXnop,nH-
ceH.lloKYMeHT
nO.l\yqHTCjIp,OCTaTOqHO
KOHTpaCTHbIM,xo-
TjI
BHeM
6yp,eTHCnO.l\b30BaH
Bcero
Op,HHWpHq>T.
HO"lepTOHllle
H
a"lepmaHUjIOmAU"lalOmCjI.apyz
om
.apyzamO/l/&&UHOU
U
l/JOPMOUtUmpUXOB."lmo06ecnellUBaem60/lbtUylO
zu6-
KocmbBpezy/lUpOBaHUUKOHmpacma
MeJIC.ay
3/leMeH-
maMUmeKcma.
WTpHXHCHMBO.l\OBB
nO.l\y*"pHOMHaqepTaHHHTO.l\Ige.
TaKoHWpHq:>Tcoo6rgaeTTeKCry60.l\bwYIO
BeCOMOCTb
HBblpasHTe.l\bHOCTb.flo.l\ymHpHoe
HaqepTaHHe
TaKme
qaCTO
npHMeIDIeTCjI
B
nop,garo.l\OBKax
P.JUI
pas6HeHIDI
C.l\HWKOMP..I\HHHblX
6.1\OKOBOCHOBHoroTeKCTa.
Lend
Contrast
to
YourPublication
83
~
iplamdobti!
aaet.=
..,_
Pi
r
:_
~
...Md
cti.o:m.
,
nlW!.
!
edt
51
..
at
I
mUiane
F"~
.....
_T7
b
i
2
lhwW
GliIIl
ed
a=tm.
'=
l[IISlI
r...
aad
ca5oa..oa-
CDrJICf"
tp&:
loll
~.-.!
111
,
M
.:df
as
do
=
II.
ow._..
wl_ldwI
cSob
In
b'
edt
InwWpQ-
_vellt_-!
Ifl_
I..
vd
m-
cIclIcft
ell
fN&iat
maUa
&
dlWt"-.0
l:ftII
et.",'"'
tt
l..-.
ocikl~qu1"'....t'l
pt
..
N:pI
,
In.
zzri1del-
alit
ftI'Il'
dlz5I;
doioft
tie
fnlplt
NI1la
fad1Wl.-
IJ*-
doLwlil-t,..-
__
"n!•••
cl!am
rm'
,
nlbb
ez».
-.:Idtlrdd_at1
at.
Iorw=
V.f
K
l"=ent.w.
......
UlrmI
iptam
dolor
lit
amft
CODHttdtW
Ut....
a:lil:la
M__
I
$=
qaliI
....
cadaad
tdlta
"n=
pu
-wipit
Ie'
tWlllat
uutiqldp_.
'd'I
..
~
_wI_trtun
dalar
1ft
bc:oc!nrlt
1Il...wpm......
Ut_
't1:
d
vd
\Ilv.aa
4010
e'lI
!ea.&f.l¢
rm1I.I
fec1Jl+
at_
a...
d.
bMIlO
ootio
41
',
-'
i.,-
Nt'l)I;
llZI'l1
t
17
.....
4IIit
do-
....II'....
'
nuDa
f
-'td
SCIQ.er
i
cam
MlataIlllOW.
'
$5
od
opcion
-ew
IIIlhll
bDpa
'h-'"-
Iaf
ill
quod
_:
pi
III
'-rp:
~
tr-do:I&arlil:-.__
-_
M4:
I
11IIit...s
•
-U-r
,.
Ut
wiIi
mim
ad
mjnim
vmj.m
~1bhftd""""
tihddlllll
Inl
••
tdolon......
a1l-
OIU&1ftl,w
'IE.
UtwW
eta
ad
IIl!n!ra.
fa
i
<pi!
~1:IlIIfd~~
-.cr
=
;Iplill'
IIIi
nW
gt
rJ'
/p
ClIW
_
jut.
Da_fti_1mIN
.w.lahm.bml.ID.~
'*~_
'
I_
I
,'.
wl
m-.
dcIIrn_
-....n.fc
l
[
LcIraa
Ipmm
oWoir.
___
";h~
ltI&-'''4l.-_
,
aibh
i
1M
jl
...,,"
'.
_4alan
m
'P"a!l-
OIU&
c:nt:mbrtpsL
tit'"
....ad
IIliniao
,a:_
qg;.
~
CIlIlI'Ii.
tatb>
wa--
..,...'1;4'Utludlot
Ul~ClI.
1=
14-
tattwdis_'
,
".o:n-
,•..
wi
lDlIa
ckIIDn
N
I
c,,,
f
-e!__
_...a-
o6t
"iF'
$
qai
W1JI
'1
adJoW-
,
.
..ape
cIak
oSoIaft
r.
II'
$
il
auDa
h:f!s'
~
"...dokIir
*.-t._
•..rPj!
:t..
diaa
)
roRIh...
mod
lit..
Id
1lt!
w.
de>-
Jon
=
"..
elf
I_
TOI-
--
lit
wW
IiNIIlld
G!JnirD
0uiJ
•
....,.......
iriuft
d....
haulail
N&a
tibet
:
GIlD
.ebta....
cl:
1
1
opc:km.
.-.pI'
rdW11;
11«___
~
101
opo:rd
el1
pi
II
&oc!IJ
»:
L..-.
1pMaII......
-e._
...1
MI;'he
dtt....,
~..
,
rArhcu»-
84
Inasa
3.
ApXlilTeKTYpawpli1cjna
npHMeIDITbnOAY*HpHbIHIlIpH<JlTcAe.u.yeTOqeHbYMepeH-
HO
H
C
OCTOpO)KHOCTbIO,nOCKOAbKY
eroH36bITOK
.u.eAaeT
cTpaHHgy
60Aee
TeMHoHH
TeKCT
CTaHOBHTCH
CAHIlIKOM
nAOTHbIM
HMaAOnpHBAeKaTeAbHbIM.
BoldNotAlwaysBetter
"""'""""
"
baiclfwa
tys-.......
_....
add
~
O'er.
ph.-s
to
•
typer.::..
Bold
type.~
used
for
s
...b'u
,1'
I'I1II
brMk
up
long
u∙
f*
...
cllIP:l.
Close-Up
of
Typefaces
Boldt..
~
must
be
UMd
cwwfuIy.
In
amaI
aa.,
tn.
.........
en~
••
d
Ij)"CM
within
IdMs..,and
oP
often
beoome
l'IIed
In
on......
prirUd
0ut-
put
A
lot
of
bc:ildfwoA
typeIliIo
08rbns
•
.....
SdIng
1,,*led
....dIi
In
bddflIce
type
WI
the
rNddIe01.
t*x:k
of
\PI
'*'
drww
men..
~
toa
word
'*'
••
tIt
~
CM.a.o
0'
.
"checbltx:at:'..
~
on
h
ptIge.
aw.etIo.
Nt
i't
bd6-
r.ce
type
Mve
thIcter
sIrQkM
Ind
Ildd
~
Ihority
«~
to
•
tn4'
•
Bold
type
ill
~
UMdfar.
Letters
MoveIn
seta
..
"
iMJl
tedwOlliil
In
b
c"'t'a<:t
typi
In
h
mi6cIe
cI.
tNoci:
d
text
c.n
drww
men
at-
IIInIion
to.
word
then
tt..,...end
CII'I
...cr.-
•
"c:Mc:Ut-
boInr
IPJl
wa
on
...
_.
ct.....,
Ntln~
face
type
Mve
tHcbt
atroba
and
add
.u-
ttICMfty
or
emp"-'
1
10
•
typefwca.
Bold
type
II
_.......
1IUtIt.
'1.
#\It
brMk
up
JorG
expensM
of
tt.x1.
BoIcIr....
type
mull
be
used
carefuIy.
In-.n.al
m.,
!he
c::ot.WUR
-
en-
cklid
sp.c.
wtttUn
iIIblt
...
Md
o∙
of∙
IiIn
becomefilled
In
on
_
...............A
lot
01
bokIface
type
alto
......
•
pege.
SecIIi",...
∙.W__
.....
in
bdi'r..:.
type
In
ttle
,,*Ide
of.bIocIl
01
Iexl
ca'l
drww
men
at-
IiInDan
10.
word
then
It....
a
and
CWl
-.0
0__
.0c:tlec:br.
bo-.d"
~ ~
....
ICe
on
thepege.~
Mtln
~
type
,.....Ihic:Ur
Itn:lbI
and
Idd
euthott'j
Of
••ipI'
I'
to.
ryp.-
fwa.
Bold
type
Ia
h-
quently
used
for
~
11,
,
1.
IMtbrMIt
up
long.......
01
\u1
Boldface
type
tl'IUIt
t.
UMd~.
In
-_...
c:ot.W1ten
obn
II
In
on....pr....
tJd
out∙
put.
Chelac::ta.
..1
In
boId'I'....
type
have
--
.....
Ildd
-.thorityor
em-
phaI:I
to
•
type"
ca.
Bold
type
Is
frequenIty
UNd
for
subllTtd1
that
.
bnek
up
long
Q-
-""'"
BoIctI'8oi
type
m.JSt
be
ueod
CW8fuIy.
In
lind
sizeI,
the
0ClU'1l.
•
.,.p.,...
h
red
.pee
..
wlthi..
letten
like
•
and
0P
often
become
MIld'"
on
......
phitltd
output.
A
kit
of
bddfae.
type
-.0
cIarbN
.~.
Slitting
IM:"
d
WOl
cia'"
boldface
rype
in
the
rriddIe
CIt.
block
of
tut
can
chw
tnOI'1I
attention
to.
word
thWl
it
"*TWttI
and
can
-.0
crute
•
.-
...
peal'W'ICe
on
the
pege.
TaK*eCTapameCb
He
BbI~eAHTb
nOAY*HpHbIMIlIPH<JlTOM
CAOBa,
pacnOAo*eHHble
B
cepe~HHe
TeKcToBoro6AOKa.
TaKOHH
MOryTnpHBAeqb
Kce6e
BHHMaHHH
60AbIlIe,
qeM
~
3aCAY*HBaIOT,
a
BCHcTpaHHga
CTaHeT
noxo*eH
HaIlIax-
MamylO.u.OCKy.
)lAH
BbI~eAeHHH
CAOB
B
TeKCTeHAMco06IgeHHH
HM
IlIYT-
AHBOrOHAMHpOHHtIeCKOrO3HaqeHHHnpHMeHHeTCHKyp-
CHB.KYPCHB
TaK*enpH.u.aeTTeKCTypa3rOBOpHbIH
OTTe-
HOK.
B
peKAaMHbIX
06'bHBAeHIDlX
C
nOMOIgblO
KypcHBa
qaCTO
C03~aeTCH
OIgyIgeHHeqy*HX
CAOBTaM,
r~e
HHKa-
Koro
gHTHpOBaHHH
HacaMOM
.u.eAeHeT.
Usingboldasameans
ofemphasiscancreate
a
checkerboardlook
toyourpage.It's
much
bettertouseitalictype
foremphasis.Wordsin
italictypeareperceived
asspokenwords.
Using
bold
asameans
ofemphasiscancreate
acheckerboardlook
toyourpage.It's
much
bettertouse
italictype
foremphasis.Wordsin
italictypeareperceived
as
spokenwords.
B
HeKOTOpbIX
rapHwrypaxHMeIOTCHTaIUKe
H
,ltOnOAHH-
TeJ\bHbIeHa'iepTaHHH:KOwrypHoe,nO,lt'lepKHYToe
HC
Te-
HHMH.I1xHa,ltOnpHMeHHTbO'leHbOrpaHH'leHHO,
nOCKO.l\b-
KYOHH
3aTpy,ltHHIOTBOCnpHHTHe
TeKCTa.
C.~e,ltYIOIJ!HH
npHMep
nOKa3bIBaeT,
HaCKO.l\bKO
XY2Ke'IHTaeTCHKOHTYP-
HbIHWpH<I>T
H
WpH<flT
C
TeHHMH.KoHTYP
HTeHHHCnO.l\b-
u
3YHTeO'leHbYMepeHHO.
Outlineandshadow
text
should
beusedsparingly.
TO'lHO
TaK
2Ke
H
nO,lt'lepKHBaHHeCHH2KaeT'IHTaeMOCTbTeK-
CTa,nOCKO.l\bKY
J\HHHH3aKpbIBaeTHH2KHHe
BbIHOCHbIe
a.l\e-
MeHTbICHMBO.l\OB.
Linesofemphasisquickly'
becomelinesofannoyance.
WpH<I>T,
COCTaB.I\eHHbIM
H3nponHCHbIX6YKB,YMeHbweH-
HbIX
,ItOpa3MepaCTpO'lHbIX,Ha3bIBaIOT
KanumeAblO.
Ka-
nHTe.l\bn03BOAHeTBbI,lteAHTb
C.I\OBa,He
3aTeMHHH
CTpaHH-
!!y
HHe
npHB.I\eKaHH3J\HWHeroBHHMaHHH,
KaK
aTO6blBaeT
B
c.I\yqaenpHMeHeHHHnO.l\)'2KHpHorowpH<flTa
H
nponHC-
HbIX
6yKB
COOTBeTCTBeHHO.
11
KanHTe.l\b,HnponHCHble6yKBbI
M02KHOnpHMeHHTb
,ltJ\H
oq>opMJ\eHHH
a66peBHaryp.TeKCT
Ha6HpaIOTnponHCHbIMH
6yKBaMH,'lT06bIBbI,lteJ\HTb
ero,
noaToM}'
a66peBHarypbI
MOryTnpHTHrHBaTb
Kce6e
CAHWKOM
MHOro
BHHMaHHH
(,lta2KeeCJ\H
aBTOp
aTOro
He
XO'leT).KanHTeJ\bn03BOAHeT
H36e2KaTbaTOM
.l\OBywKH.
He'saVIPintheCIA.
He'sa
VIP
inthe
CIA.
B
60.l\bWHHCTBenporpaMM
M02KHO3a,ltaTb
COOTHOWeHHe
Me2K,ltY
KanHTe.l\bIOHnponHCHbIMH
3HaKaMH.
KaK
npaBH-
.1\0,KanHTe.l\b
CMOTpHTCH.l\yqwe
Bcero,
eCJ\H
eeBblCOTaco-
CTaBAHeT
OT
80%
,ItO
90%
OTBbICOTbInponHCHbIX.
I1MeiiTe
B
BH,lty,'ITO
BHeKOTopbIXnporpaMMax
aTOCOOT-
HoweHHe
noYM0.l\'IaHHIO
YCTaHOB.I\eHO
paBHbIM6J\H2Ke
K
70%.
Pa3HHgaMe2K,lty
nponHCHbIMHH
KanHTe.l\bIO
BTa-
85
86
,nasa
3.
ApXL-1TeKTypaWpL-1<j:>Ta
u
KOMTeKCTe
M02KeTOKa3aTbC$!CAHllIKOMpe3KOH,
nOCKOJ\b-
KyllITpHXHnponHCHblX
6yKB6yP,YT
3aMeTHO
TOAI,Ye.
SMALLCAPS
SMALLCAPS
HaCbl~eHHOCTb
BLACKWINS
Lightenupandlivelonger
HaqePTaHHe
HelveticaLight
(CBeTAa$I)p,eAaeT3arOAOBKH
u
cnOKOHHee,a
CTpaHHID'
B
y,eAOMCBeTAee
nocpaBHeHHIO
C
TIDKeJ\bIM
BapHaHTOM
rapHHTYpbI
HelveticaBlack.
CBeTAbIe
BapHaHTbI
HaqepTaHHH
YMeCTHbITaM,
rp,e
Tpe6y-
eTC$!H3$!I,YeCTBo.
B
Y3KOMllIpH<tJTe
BceCHMBOJ\bIHMeIOTMeHbllIyro
llIHpHHY.
BTOn03BOMeT
YMecTHTbBCTpoKe60AbllIee
KOAHtleCTBO
6yKB.fapHHTYpa
UniversCondensed
(Y3Ka$I),
HanpHMep,
COXpaH$leT
BceOCHOBHble
npH3HaKHrapHHTYpbl
Univers,
HOllIHpHHaCHMBOAOByHeeMeHbllIe.
Y3KHellIpH<tJTbIHp,e-
u
aAbHOnO,1l,XOp,$lT
P.M
Tex
cAyqaeB,Korp,a
HanepBbIHnAaH
BbICTYllaeTHe06xoP,HMOCTb8KOHOMHH
MeCTa.
CYI,YeCTByroTTaK2Ke
HKOM6HHHpoBaHHbie
llIpH<tJTbI.
lllpH<tJT
UniversCondensedHMeeT
pa3HOBHp,HOCTH
Light
(CBeTAa$I)
HBold
(noAY2KHpHa$I).
H
aCblld&eHHOCmbUlpucpma,onpe/l.e/lReMaR
UlUpUHOU
u
CUMBO/IOBU
mO/lld&UHOU
UlmpUXOB,
npe/l.OCmaB/lRem
eld&e
60/lbUle
B03MO:JICHOCmeU
pezy/lupoBambcmeneHb
RpKocmucmpaHuy,bl.
HeKoTOpble
rapHHTYpblnpep,OCTaBMIOT
60J\b1lI0e
pa3HO-
06pa3He
aapHaHTOB
HaCblI,YeHHOCTH,
aHe
TOJ\bKO
HOP-
MaJ\bHYIO
H
2KHPHYIO.
HanpHMep,BceMeHCTBe
llIpH<tJTOB
Helvetica
2KHpHOe
HaqepTaHHeHelveticaBlack
06Aap,aeT
60J\bllIeH
Bblpa3HTeAbHOCTbIO,qeMnOAy2KHpHOerapHHTY-
pbIHelvetica.
TI08TOMY
HelveticaBlack
Hp,eaAbHO
nop,-
XOp,HT
P.M
KOpoTKHX,6pOCKHX3aroAoBKOB.
KOKOl1P93HI1L\OMe)f!;JJ,Y
npl1-
MeHeHI1eMwp\14>f6Helvetico
Iiold
11
aTpl16ytoboldK
ero-
poii
A06poit
reTlbBeTI1Ke
s
npo-
rPaMMe
llepcn<l1~
•
AoFniKOKoii06COllIOTHO(Ho,
oro~OpI1MCSI,
T1I1Wb
s
I1Ae011b-.
.
HOMcn}"loe}."
nporpOMMO
~
AOTl;.KHO«nOHlITb»,'ITO
Helve-
,ttc;a
c;Q,;pI16yroM,bold-';Jo.
T9lKeCOMoe,'lTO
11
Helvetica
Bold,11
coorseTerseHHO,.nCA-
e
CTOSI1Tb
nposl1T1~Hblii
Wpl1q>T.
'"'J'
_
,
KOKF1e<'TO,OpOrpOMMbl
cnpos-
T1l1lOTell
C'
~Toii
30AO'leii
xopo-
WO"a
.APyrne,yB61,MOXO
(11;
cKoaoT6no
npoBAe,OHOP-
XF1l1
scroHAopTOX
F1~eHOBO­
HF1l1Wpl1q>TOSHecnoco6dsy-
eT
Y!"'Y'!weHI1IO
p,eTl).
EC1IF1
cl1'creMQ
He,
CMOlKer
Hoii'rl1WP"'4>ttlelvetito
Bold,
.'
.
.
oro,
01'10.ee
BocnQO\'13BeAeT
(cblMI1T11pyeT{npi;noMOll\11
QTlrOpI1TMO,'KOTOpbliiYBeTlF1-
':I"'TTOnll\I1HY
WTpl1XOBB
6yl(,-
,
.
BOX
HOPMQTlbHOii
r
eTIbBetl1KI1.
ct.
VtHorAa
pe.3YTlbTOT
nony'mer-
ell
)i:opoWI1i1,
a
I1HorAOHeT.
To
K
'l<enROl1exoAI1T
11
CKYPCI18-
AblMHa'leRTOHl1eM.
K6yKBOM
,
.
np"Moro
H04epTOHI111
npl1Me-
Hl1el'c;l1OnrORF1TM,
HOKilOHl1lO-
•
ll\F1I1'F1XsnP9Bo,eC1lF1
B
CF1cre-
,",
.
<.....
y
~
Me
He
ol')HOpYlKI1BOeTCSI,KYP-
.
,
.
.
d1BHOOF-\04epTOHl1e"'CKOM,O-
ro
WpiipTO.
.."'
Bbl60p
rapHlt1TYpbl
UniversCondensedLight
UniversCondensedRegular
UniversCondensedBold
Bbl60p
rapHHTYpbl
Opep,nO.l\02KHM,'ITO,,1I;OqHTaB,11;0,:noro
MeCTa,BbITaK
H
He
nOIDI.I\H,KaK}'lOrapHHTYPY
BbI6paTb
P.MI
CBoeronpo-
eKTa.KaKBbI
CKa3a.I\H?
OqeHb
M02KeT
6bITb?
Tor,1l;aHa,1J;O
3a,1J;YMaTbCR
0TOM,
KaKue
Sa,4aLfU
BbZ
co6upaemeCbpe-
zuambcpe,1l;CTBaMHrapHHTYpbI.
Bbl60p
WpMCI)TC
AJUIOCHOBHOro
TeKCTC
WPHlPT
P.MI
OCHOBH020
meKcma-
,1J;.I\HHHbIXHo,1l;Hoo6-
pa3HbIXyqacTKoB,1I;OKYMeHTa
-He
,1I;O.I\2KeH
6bITb
C.l\HllJ-
KOM6pOCKHM.OOCMOTpHTe,KaKHM
llJpHllrrOM
06blqHOHa-
6HpaIOTpOMaHbI.KaKnpaBH.I\O,
aTOKaKaR-HH6Y,1I;b
BnO.l\-
He
He3aMbIC.I\OBaTaRrapHHT)'pa
C3aCeqKaMH.OCHOBHoro
TeKCTaB
,1I;OKYMeHTe
nOqTH
BCer,1l;a
MHoro,
n08TOMY6YK-
BaMC
3aCeqKaMHHeo6xo,1l;HMO
06ecneqHTb
H36bITOqH}'lO
y3HaBaeMOCTb,qTo6bIqHTaTe.l\H
MOr.I\H
6bICTpOcnpaB-
J\jITbCR
C
MHHHbIMHlflparMeHTaMH.
WpHlflT,HH,1J;HBH,1I;YaAbHOCTb.l\HTep
BKOTOpOM
BblpameHa
c.l\a60,
HanpHMepAvantGarde,HeOqeHb-TO
npHrO,1J;Ha
P.MI
OCHOBHoroTeKCTa.
Bodytextisdistracting
87
!
Y6ep'1Te
CnOHe1111
HHCTPY-
,
MeHTOB
KHonKH
Bold
H
Itolic
HnpHBblKHHTeBbl6HpOTb
npo-
BHJ1bHblewpl1<pTbI
BCOOTBeT-
CTBYIOlJ.\eMMeHIO
(npoBAo,
3TOMO)l(eT
OK030TbC~
AOBOJ1b-
HO
TPYAoeMKI1M
30H~HeM).
6011eenpl1BneKOTe11bHoepe-
WeHl1e
COCTOI1T
B
TOM,'lT06bl
CHO'10110
npoBepl1Tbnpl1rOA-
HOCTb
WPH<pTO,
0
Y)I(e
nOTOM
npHMeH~Tb
eraB
CBOI1X
npo-
eKTox.CpoBHI1Te
06pa3l(bl
ne'lOTI1
AJ1~
)I(I1pHOroHO'lep-
TOHH~,BXO~lJ.\ero
BCOCTOB
rOpHl1rypbl,11
AJ1~
HOpM011b-
I
Horo
HO'lepTOHH~,
KKOTOpo-
I
Mynpl1MeHeH
OTpl16yr
bold.
Ecnl1OHI1HI1'leM
He
OTJ1I1'lO-
IOTC~
APyrOTApyra,
3HO'lI1T,
I
BeeB
nop~AKe.
Safechoicesareviolatedregu-
lartybytalentedandseasoned
professionals
whoknowexactly
whatthey'redoing.
As
youwork
with
type,
yourconfidencewill
grow
andyou'llsoongravitate
to
moredaringandwell-
executeddecisions.
Most
of
thedaringuses
of
type
includeletterformsthathavea
highx-height,uniformletter
weights.unusuallettershapesor
prominentserifs.
Suchtypefaces
asEurostile,Korinna,Avant
Gar
de,andothersforbodytext
choicesrequire
carefulconsid-
erationandmanipulationfor
successful
results;
if
appliedim-
properlythey
candistractor
becometediousforreaders.
HeTOqTo6bI
WPHlflT6e33aCeqeKHe
2O,4UACR
P.MI
OCHOB-
HoroTeKCTa,-
CKameM,
OptimaOqeHb
HenAOXO
CMOT-
pHTCR
B
aTOM
KaqeCTBe.HoHeOqeHb
XOpOWaRpa3.1\H'1H-
88
•
rJlasa
3.
ApXlt1reKTypawplt1¢ra
MOCTb-
aTOpoP.oBoenp0K.I\HTHenoP.06HblxWpH<PTOB,
noaToMY
6e30nacHeeBbl6HpaTb
WpHq>Tb1
C3aCetIKaMH,BO
BOIKOMCAyqaenORa
BblHe
Ha6epeTeCbTHnOrpaq>HtIeCKO-
roOnbITa.
11
npe2KP.e
BCero,
Pa3bICKHBCUIrapmrrypy
,lJ.MI
OCHOBHOro
TeKCTa,
P.ep2KHTeCbnOP.aJ\bwe
OT
HOBOMOP.HbIXBblP.eAH-
TeAbHblXWpH<tJTOB.
OHH
MOryTOTAHtIHOBblrNIP.eTb
BKa-
TaAOre,
HO
6yP.YT
OTBAeKaTb
Hpa3P.pCUKaTbqHTaTeNl,
Bbl-
HY2KP,eHHoropa36HpaTbgeAbleCTpaHHgbl,
Ha6paHHble
OP.HHMH3
HHX.
Cq>oPMYAHpyeM
nOAe3Hoe
aMnHpHtIecKoe
npaBHAO:
ecAH
B
rapHHTYpe
Bcero
OP.HHWpHq>T,
TO
,lJ.MI
OCHOBHOro
TeKCTa
OHaHe
ro,ll,HTOi.
Bbl60p3arOnOBO'IHOrO
wpMclna
Bbl6HPCUIWpHq>T
,lJ.MI
3aroAOBKOB,
nOP.3aroAoBKoB,
BbIHO-
COK
H
T.
,11..,
M02KHOn03BOAHTb
ce6eHeMHora
60Abwe
(BHeKOTopblX
npeP.eAaX,pa3YMeeTOl).HeKOTopCUIP.eKO-
paTHBHOCTb
TYT
COBepWeHHOHe
nOBpe,ll,HT,
oc06eHHo
,lJ.MI
KpynHblX
Ha,lJ.nHCeH.nOMHHTe,'iTOKAIOtIeBOe
CAOBO
3P.eCb
«YMeCTHOCTb».
CHatIaAaonpeP.eAHTecb,
KaKoeHaCTpoe-
HHeBbl
XOTHTec03P.aTb
y
tIHTaTeNl,HY2Ke
C
yqeTOMaTOra
u
npoaHaAH3HpyHTeB03M02KHOCTH,
KOTOPblMHBblpacnOAa-
raeTe.
no
CBoeH
TOqHOCTH
aTapeKOMeHP.agIDIyCTynaeT
pegenTY
HaAeKaPCTBeHHoe
cpeP.CTBO,noaToMy
He
2KP.HTe,
'iTOHCKOMblHWpHq>T
caM
npblrneT
BaMB
PYKH.
Bbl6epHTe
tIeTblpe-IDITb«KaH,lJ.HP.aTyP».YBHP.eBHX
BtIepHOBblX
Ba-
pHaHTaxMaKeTa,
BblCKOpee
npHP.eTe
K
OKOHtIaTeAbHOMY
peweHHIO.
CaMblHHaP.e2KHbIH
Bbl60p-
2KHpHoe
HatIepTaHHe
WpHq>-
TaOCHOBHoraTeKCTa
HAHWpHq>TP.pyrora,
nocpaBHeHHIO
COCHOBHbIM,THna(c
3aCetIKaMH/6e3
3aCeqeK).
nOCAep.-
HHHBapHaHTM02KHO
060cHOBaTbTeM,
'ITOKOHq>AHKT
Me-
2KP.y
P.BywI
rapHHTYpaMHOP.HOro
THna(HanpHMep,6e3
3aCetIeK)60Aee
BepojITeH,qeMMe2KP.YrapHHTYpaMHpa3-
HblXTHnOB.
Bro,
OP.HaKO,T02Ke
He
P.OrMa,
a
AHWbPYKO-
BOP.CTBO
K
P.eHCTBHIO.npH06peTjj
HeKOTopblHHaBblK
BBbl60pe
WpHq>TOB,
Bbl
p'OBOAbHO
qaCTOCTaHeTenpeHe6-
peraTb
aTHMco06pCUKeHHeM.
YTOM02KHOCKa3aTb
0
P.eKOpaTHBHblXWpHq>Tax,KCUKY-
IYHXCjjHHorP.a
cBepxcTpaHHblMH?
M02KeT
6bITb,
jj
HeBcex
06paP.yro,eCAHCKCUKY,
'iTO
OtIeHbMHorneWpHq>TbI
BaMHe
KaKnOKa3aTb
WPJ.1<pT
(
Jly'-lweill
CTOPOHbl
,lJ;OBe,lJ;eTCHHCnOAb30BaTbHHKOr,lJ;a.
He
HCKAlO'ieHO,'iTO
WpHq:JT,6}'KBbl
KOTOPOroHanOMHHaIOT
HJ\HCHAbHOCTHJ\H-
30BaHH}'IOKiL\AHrpaq:JHIO,HJ\H
pe3HHOBble
WTeMneAH,HJ\H
3HaKH,KOTOpblMH
KJ\.eHMHJ\H
CKOTHa
,llHKOM3ana,lJ;e,
Bbl-
rNI,lJ;HT3aHHTHO,
HOOH
BbI3blBaeTCAHWKOM
60raTbleac-
COgHagHH,'iT06bl
,lJ;AH
Hero
M02KHO
6blAO
HaiiTH
XOTbKa-
Kyro-HH6y,lJ;bHecnegHaAbH}'IO06AaCTbnpHMeHeHHH.
npHMepHOTO
2KeCnpaBe,lJ;AHBO
BOTHoweHHH
PYKonHC-
HblX
WpHq:JTOB:
y
HHX
He
CAHWKOM
MHOro
B03M02KHblX
npHMeHeHHH.Hx
KpaCOTaHaMHoro
npeBOCXO,lJ;HTHX'iH-
TaeMOCTb.
OHH
YMeCTHblBTeKcTax
npHrAaIJleHHH
Ha
ge-
peMOHHIO6paKOCO'ieTaHHHHJ\H
B
MeHIOKaKoro-HH6y,lJ;b
pe,lJ;KOrO
peCTopaHa
,lJ;AH
rypMaHOB.ToeCTb
MbICAb
0TOM,
'iTO
BblynycKaeTe
H3BH,lJ;ygeAoeOTBeTBAeHHe
THnorpa-
q:JH'ieCKoro
HCKyCCTBa,He
,lJ;OJ\2KHa
C6HBaTb
BaC
C
nyTH
HC-
THHHoro.
TpY,lJ;oycTPOHCTBO3THXnOp02K,lJ;eHHHnpHXOTAH-
u
BOHq:JaHTa3HHH30IMpeHHblX
MaCTepOB
THnOrpaq:JHKH
He
BXO,lJ;HT
BBawH
3a,lJ;a'iH.
BaM
HY2KHblWpHq:JTbl,no,lJ;XO,lJ;H-
IMHe
,lJ;AH
BaweronpoeKTa,-C
HHMH
BblHe
npona,lJ;eTe.
KOKnOK03CTb
wpMcln
-
c
ny'fWeM
CTOPOHbl
BbZ60pzapHumypbz-
amo
el&&e
HeBce.HeMeHee
BaJICHO
BbZZO,4HO
ee
npe,4CmaBumb.
HTaK,rapHHTYpa
Bbl6paHa,
H
nopa
nO,lJ;YMaTb
0TOM,
.sa-
,lJ;eHCTBOBaTb
B
MaKeTe
ee
AyqwHe
CBOHCTBa.
COOKYCBHH-
MaHHH,lJ;H3aHHepa
Tenepb
CMeIMaeTCH
KBbl60py
KerAH,
HHTepAHHbH2Ka,Me2KCAOBHblXnpoMe2KYTKOBHWHpHHbl
KOAOHOK.
npH
3TOM
Hepe,lJ;KOnpHXO,lJ;HTCH
npH6eraTb
K
H3MepeHHHM,n03TOMY
,lJ;AH
Ha'iaAaonpe,lJ;eAHMrAaBHble
u
e,lJ;HHHgbl3THX
caMblX
H3MepeHHH:
nyHKmbz
H
nUKU.
ECAHBbZ
eIMe
He3HaKOMblC
HHMH,
TO,
M02KeT
6bITb,He
o'leHb
nOHHMaeTe,
3a'ieMHY2KHaBCH3Ta
MopOKaC
3ayqH-
BaHHeMHOBblXcnoc06oB
H3MepeHHH,
oc06eHHoBCBeTe
u
Toro,
'iTO
B
BepCTaAbHOH
nporpaMMe
M02KHOOTJ\H'{HOpa-
60TaTbC
,lJ;IOHMaMHH
CaHTHMeTpaMH.
O,lJ;HaKOeCAH
roBO-
pHTb
Ha
'iHCTOry,AyqweH3MepHTb
B
Il}'HKTaxH
nHKax.
8THe,lJ;HHHgblH3MepeHHHMeAb'ie,n03TOMYnpaKTH'ieCKH
He
npHXO,lJ;HTCH
onepHpOBaTb
,lJ;po6HblMHBeJ\H'{HHaMH.
KpoMeTOro,
nyHKTblHnHKHBXO,lJ;HT
B
npoq:>eCCHOHaAb-
89
6
nHK
=
1
AIOI1M
12
nyHKTOB
=
1
nHKO
72
nyHKTO
=
1
AIO*M
90
rnaBa
3.
ApXlt1TeKrypaWplt1epTa
HbIH
cAoBapb
IllpHlpToBHKa.KerAbH.3MepfleTcfI
B
nyHKTax,
H
MHorne
nporpaMMbI
n03BOAAlOTH3MeHflTbera
CIllaraM
0,1
nyHKTa.I1HTepAHHbmK
H
TOAIgHHaAHHeHKH
(CM.
rAaBy
4)
TaIOKeTpap,Hj!HOHHOH.3MepfilOTCfI
B
nyHKTax
(,lla2KeeCAH
BnporpaMMeB
Ka'leCrnee,llHHHgbIH3MepeHHfI
yCTaHOBAeH
,lllOHM).
OTnYHKTOB
HHKY,lla
He
,lleTbCfI,
no-
9TOMy60POTbCfI
CHHMHHe
Hap,O.C,lleAaihe
HXCBOHMHO-
BbIM
CTaH,llapTOM.
Kernb
WpMcj)TC
KeZAbI.Upucpmaonpe.aeAflemCfI8aJICHOCmblOcppa3bl
u
.aocmynHblM
npocmpaHcm80M.
BbI60p
KerAAHeo6xo,llHMO
COOTHOCHTbC
KOAH'IeCTBOM
cBo6o,llHOra
npOCTpaHCTBa.He
3a6blBaHTeH
0TOM,
'ITO
Ha,110yqHTbIBaTb
IllHPHHYKOAOHOK(CM.rAaBy
2).
npem.,lle
Bcero
,llH.3aHH,llOA2KeH
6bITb
C6aAaHCHpOBaH-
HbIM.He
CTapaHTeCb
nOKpbITb
IllpHqITOMKam.,llbIHKAO'lOK
CBo6o,llHOrOMeCTa
-BbITOAbKO
YXY,llIllHTe'1HTaeMOCTb
,llOKYMeHTa.
HoHe
OCTaBAAHTe
H
3Hf1lOIgHe,llbIpbI,
HaBO-
,llfIIgHe
Ha
MbICAb
0TOM,
'ITOlPparMeHTbI
TeKCTanOBbIAe-
TaAHH3,llOKYMeHTano,ll,llaBAeHHeMne'laTHOrO
npecca.
l1,lleaAHap,O
HCKaTb
r,lle-TOMem.,lly9THMHKpaHHOCTflMH:
npaBHAbHO
nO,l106paHHbIH
KerAbB
CO'leTaHHH
C
pa3YMHbIM
KOAH'IeCTBOMCBo6o,llHOrO
MeCTa.
Pa3YMHoe
KOAut.tecm-
80
Onpe,lleAAeTCfI
KeZAeM.
3arOAOBKHH
,llpyrneaHaAOrH'I-
HbIe
9AeMeHTbITpe6yroT
60AbIlle
cB06o,llHora
npOCTpaH-
crna,
'1eM
OCHOBHOHTeKCT.KnpHMepy,
3araAOBOK,paCTfI-
uu
HYTbIH
noBceHIllHpHHenOAOCbI,
XY2KeCnpaBAAeTCfI
u
C
3ap,a'leHnpHBAe'lb
BHHMaHHe
'1HTaTeAA,'1eM
3arOAOBOK,
OKpY2KeHHbIHCBo60,llHbIM
npoCTpaHCTBOM.
WhiteSpaceCom.esin
Handy
Lorem
Ipsumdolor
sitamet,consec
tetuer
adlpllClng
alit,
sed
nonummy
nIbh
euIsmod
tiIcIdunt
ut
Iaonetdolorl
magna
allquam
erat
voIutpat.
Ut
wIsI
enIm
ad
minim
venIam,
quia
nostrud
axareltatlonullameorparIUlelplt
IobortIs
nlal
ut
aJIquIp
III
eacommodo
consequat.
Duia
autern
vel
eum
Jrlu18
dolor
In
handrerltInvulputatevellt
II"
laoreetdoloremagnaallquamaret
volutpat.
Ut
wIaI
enIm
ad
minim
VllllIam,
quia
nostrud
exareltatlonullameorplr
lIUIClp/t
IobortIlI
nisi
ut
alqulp
III
ea
commodo
consequat.
Dula
autem
VII
lumIrluredolorInhlndrlrltIn
VUIputate
VIlIIt
_moIeItIe
~
valiliumdoloraaufauglatnulla
facJlllla
at
veroeros
at
accumsan
at
KaKnOKa3aTb
WPiI1<pT
C
ny'-lweill
CTOPOHbl
Ha,lUlHCb
KpynHbIM
WpH<fJTOM,BTHCHYTaH
BCJl.HWKOMTec-
HoenpOCTpaHCTBO,
HaBO,ll.HT
HaMbICJI.H0
KJl.aycTpO<fJ06HH.
91
JlerKo
"lI1TOeMbliii
TeKCT-
mOSHOS!,",eJlb
WhiteSpaceIsSore
Needed
Loremipsumdolorsitamet,consec
tetueradipiscingelit,sednonummy
nibhenismod
tinciduntut
laoreet
dolore
magnaaliquameratvolutpalUtwisi
enim
ad
minim
veniam,
quis
nostrud
exercitationullamcorpersuscipit
lobortis
nisi
utaliquipexeacommodo
consequal
Duis
autemvelcumiriuredolor
in
hendreritinvulputatevelitesse
laoreetdoloremagnaaliquamerat
volutpal
Ut
wisienim
ad
minim
veniam,
quis
nostrudexercitationullamcorper
suscipitlobortis
nisi
utaliquipexea
commodoconsequat.
Duis
autemvel
eumiriuredolorinhendreritin
wlputate
velltessemolestie
consequat,
velilIumdoloreeufeugiatnulla
facilisisatveroerosetaccumsanet
BepCTaAbHOe
no
nOSBOMIeT
yCTaHOBHTb
JI.I06YIOBeJI.H-
qHHYKerMi
P.MI
BbI6paHHoro
IIIpH<fJTa,
n03ToMYHe06xo-
,lI.HMOPYKOBO,ll.CTBOBaTbCH
BKyCOM
HS,lI.paBbIM
CMbICJl.OM.
WPH<fJTbI
CSaCeqKaMH,
xapaKTepHsYIOIgHeCHWHpOKHM
,lI.HanasoHoMHSMeHeHIDITOJl.IgHHbI
IIITpHxa,HanpHMep
Bodoni,nJl.oxo
CMOTpHTCHnpH
CHJl.bHOM
YMeHbweHHH
Ker-
MI(HCqeSalOT
TOHKHe
WTpHXH),
KaK
HySKHeWpH<fJTbI
HIIIpH<fJTbI
CHe60Jl.bIIIOHBbICOTOHCTPOqHbIX
6YKB
(OHH
npH
YMeHbweHHHnepeCTalOT
qHTaTbCH).
I
Th~
text
~
not
veryeasy
to
red~
I
WPH<fJTbI
C
SaCeqKaMH
B
HOpMaAbHOMHaqepTaHHH
OqeHb
XOpOWHBOCHOBHOMTeKCTe,HOCOBepIIIeHHOHeCMOTpHT-
CH,
eCJl.HKerJl.b
CHJl.bHOYBeJl.HqHTb.OHH
CJl.HWKOM
TOHKH
HJl.erKH,
qT06bInpHKOBbIBaTb
K
ce6eBHHMaHHe.
I1MeHTe
B
BH,lI.y,'ITOqHCTO,lI.eKOpaTHBHbleIIIpH<fJTbI
XOpOIIIH
npH
60Jl.bIIIHX
SHaqeHIDIXKerMi.
A
HeKOTopble
WpH<fJTbI
Bo06-
IgeCOS,lI.aBaAHCb
P.MI
npHMeHeHIDI
TOJl.bKOBSarOJl.OBKax.
3anoMHHTe:eCJl.HBbIHe
MOlKeTe
npOqHTaTb
CBOH,lI.OKy-
u
MeHT,TO
HHHKTO,lI.pyrOH
eroHenpoqHTaeT.
BbIPCBH&.1BCH&.1e
BbipaBHUBaHueBAURem
Ha'lUmaeMOcmb/!OKyMeHma.
CyIgeCTBYIOT
qeTbIpeOCHOBHbIXcnoc06a
BblpaBHHBaHIDI
TeKCTa,
Ka2K,lI.bIH
HSKOTOpblXHMeeTCBOHoc06eHHocTH.
BOT
3TH
npHeMbI
pasMeIgeHIDI
TeKCTOBbIXCTpOK:
•
BbIKJI.IOqKa
no
<fJopMary
(BbIpaBHHBaHHeno
Jl.eBOMY
H
npaBOMYKPaHM).
92
rnaBa
3.
ApxvneKTYpawpYlq)Ta
•
BbIKMOqKa
B.I\eBO(npaBbIH
KpaHOCTaeTCH
HepoBHbIM).
•
•
BbIKMOqKa
BnpaBO
(.I\eBbIH
HbIM).
BbIKMOqKa
no
geHTpy
•
o
KpaH
OCTaeTCH
HepoB~
I1cc.I\e,ltoBaHHH
qHTaeMOCTHTeKCTOB
nOKa3bIBalOT,'ITO
60.l\bWHHCTBO
.I\lO,lteHnpe,ltllOqHTalOT
BbIpaBHHBaHHeno
.l\eBOMYKpalO,
TOeCTb
KOr,lta
nepBbIe
6YKBbI
BcexCTpoK
o
paCnOAaralOTCH
Ha
O,ltHOH.l\HHHH
no
BepTHKaAH,
acaMH
CTpOKHnpHaTOMHMelOT
pa3HYlO.It.I\HHy.
3aCqeT
Pa3HOH
.It.I\HHbI
CTpoKcnpaaa
06pa3yeTcH
HepOBHoenO.l\e,
,lte.l\alO-
rgeeny6.I\HKagHlO
60.l\ee
CBeT.I\OH.
KpoMeTOro,
O,ltHHaKO-
BaHBe.I\H'IHHaMe2KC.I\OBHbIX
npo6e.l\OB
06.1\erqaeTBbI,lte.l\e-
HHerpynn
C.I\OB
npH
qTeHHH.
"Thiscountry,with
its
institutions,
belongsto
thepeoplewhoinhabitit.
Whenevertheyshallgrowwearyofthe
existinggovernment,theycanexercise
theirconstitutionalright
ofamendingit,
ortheirconstitutionalrighttodismem-
beroroverthrowit."
AbrahamUncoIn
ITPH
BbIKMOqKe
no
lflopMary
BbIpaBHHBaHHe
np0H.3BO,ltHT-
CHKaK
no
.l\eBoMY,
TaKHno
npaBoMYKpaHM,
HBceCTpoKH
HMelOT
O,ltHHaKoByIO.It.I\HHy.ITp06e.l\bIMe2K.lty
C.I\OBaMH
aBTOMaTH'leCKHpery.I\HpyIOTCH
TaK,
'lT06bIrpaHHgbITeK-
CTa
6bI.I\H
POBHbIMH.
EAaro,ltapHO,ltHHaKOBOH.It.I\HHe
CTpOKy
npaBOHrpaHHgbI
KO.l\OHOKHe
06pa3yeTCH,ltOnOAHHTe.l\bHoeCB06o,ltHoe
npo-
CTpaHCTBO,H
ny6.I\HKagHH
B
ge.l\oMBbIrAH,ltHT
60.l\eeTeM-
HOH.
KpoMeTOro,
npHHHTO
cqHTaTb,
'ITOBbIKMOqeHHbIH
Ha
lflopMaT
TeKCT
qHTaeTCHXY2Ke
H3-3a6o.l\bwero
KO.l\H'le-
CTBanepeHOCOBH
06pa3yIOrgHxcHMeCTaMH60.l\bWHX
npo-
6e.l\OB
Me2K.ltyC.l\OBaMH.
TeMHeMeHeeBKHHrax,
ra3eTax
H
2KypHaAaX
qaCTO
HC~
nO.l\b3yeTcH
HMeHHO
BbIKMOqKa
no
qJopMary,
nOCKO.l\bKY
o
TaKOHMeTO,ltn03BOAHeT
nOBbICHTb
ll.I\OTHOCTbpa3Merge-
HHH
TeKCTa.B
pesY.l\bTaTe
.It.I\H
nepe,ltaqH
TOro
2Ke
06beMa
HHqJOpMagHHTpe6yeTCH
MeHbweMeCTa,
'ITO,ltaeT
B03-
KaKnOKa3aTb
WPlilepT
C
JlyYWeli1
CTOPOHbl
MOlKHOCTb
YMeHbUHITb
KOAH'leCTBOCTpaHH!!
Bny6AHKa-
!!HHH
CHH3HTb
paCXOp;bI.
"Thiscountry,withitsinstitutions,
belongs
tothepeoplewhoinhabitit.
Whenevertheyshall
growwearyofthe
existinggovernment,theycanexercise
theirconstitutionalright
ofamendingit,
ortheirconstitutionalrighttodismem-
ber
oroverthrowit."
AbrahamUncoln
BblpaBHHBaHHeno
geHTpyHepeJU{OnpHMemllOT
B3aro-
AOBKax
HaHaAOrntfHbIX3AeMeHTax,
oco6eHHOBKOpOTKHX
3arOAOBKax,
OXBaTblBaIOIgHX
60Aee
qeMOP;HY
KOAOHKy.
TeKcT,BblpoBHeHHbIHno
geHTpy,MOlKeTcp;eAaTbP;OKy-
MeHT60Aee
q>OpMaAbHbIM.EhOT
cnoco6
BblpaBHHBaHIDI
HepeP;KOBCTpeqaeTCR
B
npHrAalUeHIDIX
Ha
6paKOCOqeTa-
HHe
HOq>HgHaAbHbIX06'bRBAeHIDIX.
(9uie
@
ciJtamet
invite
'Iou
to
ioin
them
in
thecelebration
un
their
ttJaetiage
()P;HaKO
CTapaHTeCbH36eraTb
!!eHTpHpOBaHIDI
60AblUHX
6AOKOBTeKCTa-B
qaCTHOCTH,
3aroAoBKoB,
COCTORIgHX
H3
TpeX-qeTblpeXCTpOK.TaKHe3arOAOBKH
moxo
BocnpH-
u
HHMaIOTCR,
nOCKOAbKY
tIHTaTeAAMnpHxop;HTCRKa2K,1I;bIH
u
pas
OTbICKHBaTb
B3rAAp;OMHatIaAOOtIepeP;HOH
CTpOKH.
Inlengthycenter-justified
headlines,
readersmustsearch
forthebeginningofeachline.
93
94
rnasa3.
Apxl-1reKTYpawpl-1¢ra
LOOKING
Try
notto
be
tooBe
conciseinstead
wordy
whensetting
Lorem
ipsum
dolor
sit
ama,consec.
subheadsflushright
tetue:r
adipiscing
clit,
sed
nODurnmy
nibh
c:uismod
tinciduntut
laorec:t
Loremipsum
dolor
sit
amet,
consec
dolOR:
nugn.
a1iqu=
entvolutp>L
tetuer
adipoong
clit,
sed
QOOnrnmy
Ut
wisi
enim
ad
minim
yenjam
J
quis
nibh
euiJmod
tinciduntut
laorcet
nostrud
aerci
tationullamcorper
dolOR:
DUg!>'
aIiqu=
entvolutp>Lsuscipit
lobottis
nisi
utaliquipex
eo
U...
ad....
commodo
conscquat.
t
WU1
trumrnlDJrn
vnuam,
qws
nOltrud
acrd
tationullamcorperDuis
autem
vel
cum
iriure
dolor
in
IUlcipit
lobortisnisi
utaliquipex
eo
bendreritinvulputatevelitesse
commodo
c:oosequ>L
dignissjm
qui
bhnditpncscntvoleum
Duis
wtem
vel
own
iriun:
dolor
in
iriun:
dolor
in
hend=:it
in
vulputttc
hendreritinvulputatevelitesse
velitessedigoissimquiblandit
KepHIIIHrIIITpeKIIIHr
B
60JlbWUHCmBenp01.paMMBepCmKUUMelOmCRMH01.O-
tlUCJleHHbleCpe.aCmBa
pe1.yJlUpOBKU
BeJlUtlUHbl
MeJICCUM-
BOJlbHblXUHmepBQJlOB.
KepHUH1.OM
Ha3bIBaeTCH
KOppeKTHpOBKa
paCCTORHHH
Me-
2KAYOT,lI.eAbHbIMH
IIapaMH
J\HTep.flo,ll.
mpeKUH1.OM
IIOHH~
MaIOT
aBTOMaTH'leCKOeH3MeHeHHeBeJ\H'lHHbl
Me2KCHM~
BOAbHOrO
HHTepBaAa
~
BCeXJ\HTep
BHYTpH3a,l1.aHHOrO
OTpe3KaTeKCTa.
HeKOTOpbleIIapbIJ\HTepBCJ\OBaX
Ka2KYTCHOT,lI.eAbHO
CTOHr,gHMH
~pyr
OT
,lI.pyra.::trOT3lPlPeKT
OC06eHHO3aMe-
TeHB3arOJ\OBKax,
eCAM
PH~OM
CIIpOIIHCHOH«T»HaxO-
,lI.HTCHCTpO'lHaH
«0»
HAMpH,lI.OM
CIIpOIIHCHOH«W»-
CTpO'lHaH
«a»
H
T.II.
TeKCT
M02KeT
6bITb
TaK2Ke
BblpOBHeH
H
IIOIIpaBOMYKpaIO.
KaK
HBblKAIO'IKa
IIOgeHTpy,
BblKAIO'IKa
BIIpaBbIH
KpaH
u
BbIHY2KAaeT'1HTaTeNi
IIpH
IIepeXO,ll.e
K
O'lepe,ll.HOH
CTpDKe
BCRKHHpa3OCTaHaBAMBaTbCHH
HCKaTbee
Ha'laAO.
flo~
3TOMy
IIpHMeHeHHe
,lI.aHHoro
cIIoc06a
pa3Mer,geHHH
TeKCTa
,lI.OJ\2KHO
6bITb
OrpaHH'leHOHCKAIO'IHTeAbHO
3arOJ\OBKaMH
HIIOp;aarOJ\OBKaMH.
•
Ing
•
a
•
Look
HeKOTopble
npo!pOMMbl
npeA-
1l0rOIOT
npMH)'AJ.1TellbH)'lG
BbI-
K1l1Ol.fK'(
no
<j>OPMOTY
(H03b1-
BoeMylO
TOlOKeBblK1lIOl.fKoH
no
<j>OPMOTYnOCJ1eAHei1
CTpo-
KH),npHKOTOpoi1
TeKCTPOC-
TllrHBoeTClIH30nOllHlleT
BCIO
nOllocyno
WHpHHe.3TOT
BO-
pHOHTAeHCTBKTellbHO
Xopow
T011bKO
AIlllC03,ll,OHHll
KOKoro-
HH6YAbCneW101lbHOrO
~<j>­
<j>eKTo.nYl.fWI1X
pe3YllbTOTOB
MO)l(HOAOCTHl.fb,
Bbl6pOB
WpH<j>T
C
30Cel.fKOMI1H
YCTO-
HOBHTbnopOMerp
«all
caps»
(BcenponHcHble),-BaM
BeAb
HeHOAO,
l.fTa6bI<j>OpMblCA-
HHXH
TexJKe
1ll1TepCH1lbHO
OTllHl.fOllHCb
APyr
OTApyro.
WA
WA
Want
Want
Today
Today
any.
any.
KepHHHr
II03BONieTYMeHbIIIHTbpaCCTOHHHeBHYTpH
OT~
~eAbHbIX
IIap
J\HTepHTeM
caMbIM
YJ\yqIIIHTb
'1HTaeMOCTb
TeKCTa.
YIHOr,ll.a
OH
HCIIOAb3yeTcHH
~
YBeJ\H'leHHH
pac-
CTOHHHHMe2K,Zl;yJ\HTepaMH.Y:aCTO3TO
~eJ\aeTCH ~
IIO-
BblIIIeHHHpa360p'lHBOCTH
6eJ\oroTeKCTaHa'1epHOM
lPOHe
.
KaKnOKa3aTb
Wpl'1cj"lT
C
nyYweiil
CTOPOHbl
B
npaBHAbHO
CKOHCTpYHpOBaHHblX
I1IpHqnax
eCTb
Kep-
HUH7.0Bble
napbl(kerningpairs),
aBTOMaTHtIeCKH3aAalO-
u
IgHe3HaqeHHeHHTepBaAa,
KOTOpblH
p,OAmeHpasp,eNITb
p,Ba
CHMBOJ\a.HoeCJ\HBbl6paH60J\b11IOHKerJ\b,BcepaBHO
Mom.eT
nOTpe6oBaTbCH
pytiHaH
HaCTpOHKaKepHHHra.
legibility
leg
ibility
B
no
HaCTOJ\bHbIX
H3p,aTeAbCKHX
CHCTeM
npHMeHHeTCH
u
TaK*e
TpeKHHr,
onpep,eJ\HIOIgHHnpOMem.yrKH,pa3P,eJ\HlO-
IgHe
CHMBOJ\bl.
B
pasHblX
nporpaMMaxTpeKHHrHaCTpaH-
BaeTCHno-pasHoMy:
BHeKOTopblXera
3HaqeHHH3aAalOT-
CH
qHCAaMH,
B
p,pyrHX
-HeCOBceM
qeTKHMH0603HaqeHH-
HMH
JlCU.4KUU
(loose)
H
nAOmHblU
(tight)
HJ\H
ompuy,a-
meAbHblU
H
nOAOJICUmeAbHbIU.
YnJ\oTHHH
TpeKHHr,Mbl
YBeJ\HtIHBaeM
nJ\OTHOCTbTeKCTa,npH
aTOM
HaTOM
m.e
npOCTpaHCTBe
nOMeIgaeTCH
6oJ\bl1IeCJ\OB.
8ToMOm.eT
cp,eJ\aTbny6J\HKagHIOCJ\HI1IKOMTeMHoH.
H
Hao6opoT,
CBo6oP,HbIH
TpeKHHr
OCBeTJ\HeTCTpaHH!!y.
95
Usually,
ifyuu'w
set
l"fa'DllIbIe
po-
I'8IDdfrs
ftr
jl&ilicDm
n)Wl"
pnlgl'3ID,
1he
l't'!Y
WlntdDItD
inhypleuaDnwilbeines
wiIh
bad
maks,aued
by
bJg*P
syIabIe
wmIs
m-words
with
Usually,
if
you'vesetreason-
ableparameters
forjustifica-
tion
in
yourprogram,the
veryworstoffenders
in
hy-
phenation
will
belineswith
badbreaks,causedbylong
Me>KCnOBHblenpo6enbl
BeAU1.tUHa
npo6eAOB
MeJIC.4Y
CAOBaMU
BAUHemHanAom-
HocmbmeKcmaB
.40KyMeHme
U
1.tUmaeMOcmbny6AuKa-
y,uu.
YeM
MeHbl1Ienpo6eJ\bl
Mem.p,y
cJ\oBaMH,TeM6oJ\bl1IeCJ\OS
MOm.HOpasMeCTHTb
BcTpoKe.
B
HeKOTopblX
CJ\ytlaHXaTO
nOMoraeT
CHH3HTbKOJ\HqeCTBO
nepeHocoB.
06paIgaTbCH
C
Mem.CJ\OBHbIMH
np06eJ\aMH
cJ\ep,yeT
C
6oAb-
I1IOH
OCTOp02KHOCTblO.ECJ\H
cp,eJ\aTbHXCJ\HI1IKOMY3KH-
MH,TeKCTCTaHeT
TpyP,HOqHTaTbHny6J\HKagHH6yp,eTBbl-
u
rJ\Hp,eTb
TeMHOH.
96
fnaBa
3.
ApXLilTeKTYpawpLilepTa
YaCTOBeAH'iHHY
np06eAoB
peryAHpYJOT,
O~HOBpeMeHHO
H3MeHIDr
napaMeTpbITpeKHHra.
lloBOAbHOnonyNlpeH,
oc06eHHO
npH
pa60TeC
rapHHTYpaMH,HMeFOI!!HMH
BbICO-
u
Koe
O'iKOAHTepbI,
HanpHMep,
TaKOH
npHeM:CAerKa
u
YMeHbIIIHBMe2KCHMBOAbHbIHHHTepBaA,YBeAH'iHBaFOT
np06eAbI
Me~y
CAOBaMH.
3KcnepHMeHTHpYR
C
TpeKHHrOMHBeAH'iHHOHMe2KCAOB-
HbIXnp06eAOB,
06R3aTeAbHO
~eAaiiTe
np06Hble
OTne'iaT-
KH,'iT06bI
no~06paTb
HaH60Aee
y~a'iHOe
CO'ieTaHHe3THX
~BYX
napaMeTpOB.
OT6I11BKIII,BTSI>KKIII,
KpaCHble
CTPOKIII
IIIIIIHTepnIllHbSl>K
KpacHblecmpOKU,
BmRJlCKU
Uom6uBKu
MeJIC.4Ya63aga-
MU
YAY4.UWlOm4.UmaeMOcmb
meKcma.OHU
maKJlCe
04.eHbY.406Hbl.4ARocjJopMAeHuR
cnUCKOBU
gumam
.
C:Ae~HTe
3a
TeM,
'iT06blBeAH'iHHaOTCTYlla
B
KpacHoH
CTpOKe6bIAa
O~HHaKOBa ~
Bcex
a63ageBp;OKYMeHTa.
I1MeFOTcR
~Ba
OCHOBHbIXcnoc06a
pa.arpaHH'ieHHR
a63a-
geB
BTeKCTe:
BTR2KKa
CAeBa
nepBOH
CTpOKH
K~oro
a6-
3aga
Ha
~Ba-nRTb
np06eAoB
HAH
oroHBKa
a63ageB
noBep-
THKaAH6e3HCnOAb30BaHHRKpacHoH
CTpOKH.
ECAH
peIIIHTeHcnOAb30BaTbKpacHbleCTpOKH
(a63agHble
OTCTYllbI),
He
npHHHMaHTe3Ha'ieHHR
no
YMOA'iaHHIO,
a
3~aHTe
CBOH.
B
60AbIIIHHCTBe
nporpaMMOHO
COCTaBNI-
eT
nOA,ll;FOHMa
(TpHnHKH),
'iTO
B60AbIIIHHCTBe
cAyqaeB
CAHiliKOM
MHoro
~
OCHOBHoroTeKCTa.
OroHBKH
~eAaFOT
a63agbI
60Aee
caMOCTORTeAbHbIMH.
OHH
TaK2Ke
C03~aFOT
0I!!YI!!eHHe
OTKpbITOCTH,
pa.a6HBaR
HenpepbIBHoecepoenpOCTpaHCTBOTeKcToBoro
nONi.
Whenwordspacing
is
tight,
morewordscan
be
included
oneachline.
In
certainsitua-
tions,
this
reducesthenumber
ofhyphenatedwords.
You'll
needtobecareful
withwordspacing.
If
youre-
duce
wordspacingtoo
much,
thetextbecomesdifficultto
read
andthepublication
lookstoodark.
Tracking
andwordspacing
areoftenadjustedsimulta-
neously.Onecommon
Whenwordspacing
is
tight,
morewordscanbeincluded
oneachline.
In
certainsitua-
tions,
thisreducesthenum-
berofhyphenatedwords.
You'll
needtobecareful
withwordspacing.
If
youre-
ducewordspacingtoo
much,thetextbecomesdiffi-
culttoreadandthepublica-
tionlookstoodark.
Tracking
andwordspac-
ingareoftenadjustedsimul-
taneously.One
common
•
TOK
'ITOlKe
BCe-TOKI1OnpeAe-
nSleTI1HTepBOnMe)l(Ay
6yKBO-
MI1
-
KepHI1HrI1nl1rpeKI1Hr?
V1
TO
11
Apyroe.
KepHI1HrMOlKHO
npeACTOSI1Tb
ce6eKOKHo60p
nponopu.I1H.
CpeAHee
paCCTOSlHl1eMe)l(Ay
CI1MSOnOMI1
AOnlKHOCOCTOB-
nSlTb
X,
OAHOKO
AIlSl
HeKOTO-
pblX
CI1MBOnOB
OHOAOnlKHO
COCTOanlITb'lOCTb
X
I1nl1
6blTb
60nbWe
X
BOCTOnbKD-TOp03.
TOKI1M
06p030M,
113MeHeHI1e
X
Bbl3b1BOeT
113MeHeHI1e
POC-
CTOSlHI1SlMe)l(Ay6yKBOMI1,
HO
HeHopywoeTnpOCTpOHCT-
seHHble
COOTHOWeHI1Sl,
30-
AOHHbleKepHI1HroM.
KorAO
lKe
Mbl
113MeHlleM
rpe-
KI1Hr,
TO
l-13MeHSleM
TonbKOX.
3To3HO'leHl-1eyMeHbwoeTcSl,
ecnl1
MblYMeHbwoeMTpe-
Kl-1Hr,11yBenl1'lI1BOeTCSlnpl1
60nee
CBOOoAHOMTpeKl1Hre.
(~Sl
SlCHOCTI1Sl
Bce
Cl1nbHO
ynpoCTl1n,
HO3OTOBblnony-
'll1nl1
npl1MepHoenpeACToB-
neHl1e
°
p03HI1l.1,eMe)l(Ay3TI1-
MI1nOHllTI1SlMI1.)
KaKnOKa3aTb
WpLtlq:n
C
Jly'-lwelil
aOpOHbl
Goods&Services
97
Headline
Yo-
jab_..
LI•
all
.
m-
'~rjJ,
f
__
.,
0
mI~,o-J-r-a.
,!
'I....
J
',"-m.~
.....
n..~_r.
:!
I.•
,
n..__
pi=a"
•
L
......
-,
.•doow:
For
!
wIoad
••
,,S'
"Ii"""ClOG
tido:rbow
il:_
boll:......
rddbr_"
-d
od><r
ad
=.
Yo...
job...
L!
._
pialIIcr-.
..
ziaoli
[,».
"'pa1LNl>picmaHT
!
a-w
be
ioI:lIaral
m-
doc
odoo:a.
n...,..;;,.-
~_
Software
n....
pialIIc'
t
I
.....
.,
.••
wi
iGwbida,-sd
.
'S...
'5i
i_
....
For
'
w!oa.
'..
I•,
s
a
II
od,u"......
....'-ril....
bok.......
."II,-
lloo:lIla1
p<-'
•
r
.....
∙f
...
emu......
ill.
fticIrr.,....
f
Je
.
.~
bd
7
I
Typesetting
r.........
'..
,
.
,,
,
'by-
'»:Iar
job.•
'
I..
roa1
JIK-=-
or....
....f*lLNo,..
!
U1....
'[(
iKodo-
.....n..__
,..._&:
,
.
•
n.....
pi=aia!
!
.-.
.,.
of_a,"
rw
'-bea'"
i
e•
"-jab;"..
hL._
J'iCII-&-.....
of1
fr,.
_pora.NopiolzJd.:,...
DoaIdbc"
IF
dorcdo-
....Thc__
,..._Jir
!,
-
For
'
.....
'•.
ie,
.."a!".....
....bow
itwiI
iסoii:
......
"-jclb;"....
.-.1
pOamr;m-........
5
••
...,.....NGpiDztL
doc
llM
yaeAHqeHIDIpaCCTOHHIDI
Me~y
a63agaMHnOAb3yH-
u
TeCb
KOMaH,ll,aMH
nporpaMMbIBepCTKH,aHe
KAaBHIIIeH
B03BpaTa
KapeTKH,
C03p.alOI!!eH
qaCTOCAHIIIKOM60AbIIIHe
npOMe*YTKH.CnegHaAbHblecpep.CTBaoqJopMAeHIDI
a63a-
geB
nOMO~
BaM
nOp.o6paTb
KaK
pasTaKyroBeAH'lHHY
OT-
6HBKH,
KOTOpaHcp.eAaeTp.OKYMeHT
60Aee
npHBAeKaTeAb-
HbIM,He
3anOAHHH
eronpHaTOM
HeHY)KHbIMH
6eAbIMH
no-
AocaMH,KOTopble
6yp.YT
TOAbKO
MeIIIaTb
BocnpIDITHIO.
also
addsan
Openess
toapublica-
tionbybreakingupthe"grayness"
oflargeexpansesof
text.
Toincreasespacingbetweenpara-
graphs,always
use
yourdesktop
publishing
program'sparagraph-
spacing
command,
rather
than
us-
ingtwocarriagereturns,which
can
resultintoomuchspace
be-
tweenparagraphs.
Theparagraph-spacingcommand
letsyouaddjustenoughwhite
spacebetweenparagraphstoadd
interestwithoutcreatingapage
filledwithdistractingparallel
bandsofwhitespace.
Extraspace
betweenparagraphs
enhances
readability.Addingad-
ditionalspacebetweenparagraphs
makeseachparagraphappear
~
33K.
4556
also
addsanopenesstoapublica-
tion
bybreakingupthe"grayness"
oflargeexpansesoftext.
Toincreasespacingbetweenpara-
graphs,always
use
yourdesktop
pub1ishingprogram'sparagraph-
spacingcommand,rather
thanus-
ingtwocarriagereturns,which
can
result
in
too
muchspacebetween
paragraphs.
Theparagraph-spacingcommand
letsyouaddjustenoughwhite
spacebetweenparagraphstoadd
interestwithoutcreatingapage
filledwithdistractingparallel
bandsofwhitespace.
Extraspace
betweenparagraphs
enhances
readability.Addingad-
ditionalspacebetweenparagraphs
makeseachparagraphappear
morelikeaself-contained
unil
It
98
,nasa
3.
ApX~TeKTypa wp~epTa
O,lUWBpeMeHHoenpHMeHeHHe
oT6HBOK
1'1
KpaCHOH:
CTpOKH
yCHAHBaeTBnetIaTAeHHe
OTKpbITOCTH
ny6AHKagHH.
Goods
&
Services
Yal<
;ail=
He.;:al
pi<:n.....
I
......
d~
_pn.SaPo=d~
ql=
'''l
ad
.
c:niZr
boor
it.a
Ioak..
!!
by-
""....
"al.
c:ad:rboor
ir:.a
Ioak
wbcD
Ya::r
jailillD
!!
IllXII
pia:n
=-
.
.,.;,..
Ii
bdni!-
..paL
So
plea:
d
dill
p:dc
Ddd
be
i<>bad
&em
cbc
<4
_n..
0'JD;q
pn.,..
&:
......
fix
'wbcr:
&oicD-
,
qu
...
'"l
a:l.a∙
........
~ll.cloak
......
..........
-
Yos
jeb
II
Q;I
'&.
IlllClI
pia:n
r.:...
•
.me.
J:
~
....,..So
pica
clll.
p=io
-....al.
bo
~
_
cbr;
lX!o.
....The
-m
pn._
(ir;
......
Tho
l:ltII.
pic::a
iodooZo
.,.
<i
a.
tL.!Iw-
..:c
=....ad:,..
..
hc:iLr
"""'"..
;1
t..
.1
1.:...
.....
fa-..
-.be_
,
kill..,
'i
ad."
Iw
•
CI:IllIila
bl-
i:
-iI11oak
wllCI>
-D'"
!
J
;,_
The
=
pi=lft
iIlC:deo
.,.
"I!>c~
"""'"'"-.i::id:IJ....
P'
!
-
•
..:I
bo
&chao!.
Software
Yourpin;,
U
ual
pm.._.....
<i
bior\d.
goj,.,...
No
pica
ci
cbc
~
I!m:!
b.
-.aa.I..
er.
oQ..
....
no.
pr.I
....
fr:
qodlIr
!•',-
The
=
;i=a
ioW5s
•
"L
.
dl!lt_
oc:::..
wbidt""""
od.c=
oc:::
lr
I'M
.
10.....
III
!:Ire
i>o:e:!.
icc.....
1:
adiae.
-.am&:.
Dil
will
ioci
wllCI>
~
by_
ir;c::o
o=>d
oCa
ad.a.....
For
.10
wbm_
,
Y_
p
II
;::I".
=pic=a&:c......
d
.•
,'!
1
pm.
SCI
piaz
<i
-
Yoai
p,;III"
".=eIl
picu!:"""
•
-=b
d
~
_~ ~plaJ:l!Kpdr
b:uId
be
io>I.ml.
=-
!be1Jlb.
...
The1Ml_lk
qm..,
M
.'
j
.
Headline
The
II:IlIl
pil;ll;n
ll>cloda
.!•
dlbe--=-
_iIl.l:l;d",.,...
;:d,C
∙
-"'1""
..
\
win...
.....
A6aagHble
OTCTynbInOMOralOT
tJ,06HTbCH
BepTHKaAbHoro
BblpaBHHSaHHH
TeKCTaB
COCetJ,HHX
KOAOHKax.To
2Keca-
Moe
M02KHOCtJ,eAaTb,eCAHpa3tJ,eAHTba6aagbI
nYCTbIMH
CTpOKaMH,a
3TOCAHlliKOM60AbllIOH:HHTepBaA.
BTH2KKHnotJ,XOtJ,HT
tJ,AH
npHBAetIeHHHBHHMaHHH
K
gHTaTaM
B
ny6AHKagHH:TeKCTOBbIH:
6AOK
Ha6HpaeTCH
C
OTCTynaMH
OTAeBoro
1'1
npaBoro
nOAeH:
nOAOCbI.
I1xM02KHOnpHMe-
HHTb
tJ,AH
OTrpaHHtIeHHH
cnHCKOBOTOCHOBHOroTeKCTa.
Loran
ipn'm
doIorsit..
met,
CDDllCCtnlMT
adipiscing
elit.
diam
nOQummy
nibb
euismodrincid.unt
ut
laorecr:
dolorema-
pa
aliquam.
c:r.u
volutpat.
Ut
wisi
cnim
ad.
minim
veniam,quisnomud
acrci
t:Uion
td1amcorpcrsuscipitlobortis
nisi
ut
aliquip
t::r:
ea
commodo
c:oruequat.
"11'.
cuy
to
pin
whC1llOUf
thip
comes
in,
andyou'ftgotthe
ttoek
market
baL
..•
Ouis
autem
vel
cuminuredolor
in
b.endrcrit
in
vulpuure
vdit
essemaJestic
consequar..
vel
ilium
dolore
at
feugiat
null.t
fu:ilisis
at
VC'O
eros
et
accnmqn
et
iuno
odio
digni
ssim
qui
blandit
p~t
lupwum
zzril
ddOlitaugue
duis
dolore
te
f'eupit
null.t&ciI.isi.
Lon:m
ipsum
d0-
lor
sit
amet.
COD...Y'CU1Uer
adipiscing
dit,
sed
diam
nonummy
nibbcuismod
tinc:idunt
Ut
lao~
doloremagnaaliquam
KaKnOKa3aTb
WPlt1<pT
C
nyYWet71
aOpOHbl
~HTepnIllHb~>K
PaCCTORHHeMe}K,lJ.Y
COCe~HHMH
CTpOKaMH
BHYTpHa63aga
Ha3bIBaeTCR
UHmepAUHbRJlCeM
(leading).
dTOT
napaMeTp
<ipe3BbI<iaHHOBaLKeH
.zLlUI
<iHTaeMOCTH
TeKCTa.
I1HTep-
AHHbIDK,
no~o6Ho
KerAIOIIIpH<flTa,H3MepReTCR
BnyHKTax.
C
Ta~apTHoe
3Ha<ieHHeHHTepAHHbIDKa,
3~aHHoe
no
YMOA<iaHHIO
B
60AbIIIHHCTBeHaCTOAbHbIX
H3~aTeAbCKHX
CHCTeM,COOTBeTcTByeTnpHMepHO
120%
OT
KerAAIIIpH<P-
Ta.TaKHMo6pa30M,
.zLlUI
KerAA
B
10
nyHKTOB
no
YMOA<ia-
HHIO
6y~eT
HCnOAb30BaTbCRHHTepAHHbIDK
B
12
nyHKTOB,
<iTOnpHHRTO
3anHCbIBaTbKaK
10/12.
KaK
npaBHAO,<iHTaeMOCTb
3arOAOBKOB
YAy<iIIIaeTCRnpH
YMeHbIIIeHHHHHTepAHHbIDKa,
T.K.
CAOBanpH9TOM
o6pa-
3YJOT<ieTKHHBH3YaAbHbIH06'beKT,
aHe
BblrAAMT
KaKHe-
CKOAbKO
He
CBR3aHHbIXMe}K,lJ.yC060H
CTpoK.
LatestBusinessResearchProvides
Ixpla-
Latest
BusinessResearchProvides
Expla-
nationforIncreasein
Log
HomeSales
nation
forIncreasein
Log
HomeSales
Themostrecentissueof
LogHomeDigest
pub-
Themostrecentissue
of
LogHomeDigest
pub-
lishedasurveywhichindicatedthatmorepeople
lishedasurveywhichindicatedthatmorepeople
arebuyingloghomesbecause"theyliketheway
arebuyingloghomesbecause"theyliketheway
theylook."Industrysourcessayadropinlog
theylook."Industrysourcessayadropinlog
pricesmayalsobecontributingtothetrend.
C
~pyrOH
CTOpoHbI,
yaeAH<ieHHeHHTepAHHbIDKa<iaCTO
no-
MoraeT
YAy<iIIIHTbBHeIIIHHH06AHK
TeKCTa.
TIoAoca
CTaHO-
uuu
BHTCR
OTKpbITOH
H
Bblr~T
HeTaKOHcepOH.
K
yaeAHtieHHIOMe2KCTp0<iHOrOHHTepBaAa<iaCTO
npH6era-
lOT,
Kor~a
OCHOBHOHTeKCTHa6paHpy6AeHbIM
IIIpH<I>TOM.
99
People
are
created
~I,
that
tI"ej
are
endowed
by
their
Crea1Dr'Mth
certain
unarlE!l1able
rights.
that
arrong
these
are
Life,
Uberty,
and
the
Pursuit
of
Happiness.
~
That
to
seaJTe
these
rights.
ga,emments
are
instituted
arrong
Men
and
'AI:lmen.
we
hold
these!nJtt"5
to
be
seIf-eJident,
that
all
People
are
created
equal,
that
tI"ej
are
People
are
created
equal,
that
tI"ej
are
endowed
by
thei"
Crea1Dr'Mthceltain
unalienable
rights,
that
arrong
these
are
Life,
Uberty,
and
the
PursUt
of
Happiness.
~
That
to
seaJTe
these
rights.
ga,emments
are
ins1ituted
arrong
Men
and
'M:lmen.
we
hold
these
!nJtt"5
to
be
self-evident,
that
all
People
are
created
equal,
that
tI"ej
are
I1HTepAHHbIDK3aBHCHT
OT
~HbI
CTpOKH-
<ieM
~HHee
CTpOKa,TeM
60AbIIIeHHTepAHHbIDK,H
Hao6opOT.
100
fnasa
3.
ApXI1TeKTYpaWpl1epTa
o~O
H3npeHMYI!!eCTBHCnOJl.b30BaHIUI
nponHCHblX
6YKB
B3arOJl.OBKaxCOCTOHTBTOM,
'ITO
B
~aHHOM
Ha'iepTaHHH
BblHOCHbie3J1.eMeHTbl
nO~H
OTCYTCTByroT,
HnOToMy
Me2K-
u
CTPO'IHbIHHHTepBaJI.M02KHO
C~eJl.aTb
O'IeHbY3KHM.
YnpaBJl.eHHe
BeJl.H'lHHOH
paCCTO~HIUI
Me2KP.Y
CTpoKaMHno-
3BOAAeT
C03~aBaTb
pa3J1.H'1HblerpaqJli'leCKHe3qJqJeKTbJ.
M02KeT
6bITb,BaM
Y2Ke
npHXO~J1.0Cb
YMeHbwaTbHHTep-
Jl.HHb~
TaKHM06pa30M,
'ITo6bl
HH2KHHe
BblHOCHble
3J1.e-
MeHTbl
Jl.HTep
(HanpHMep,«y»H«p»)
O~HOH
CTpOKH
Ka-
CaAHCb
BepXHHxBblHOCHblX3J1.eMeHTOB
Jl.HTep
(HanpHMep,
«6»H
«H»)
cJl.e~yroI!!eH
CTpOKH.TaKoHnpHeM
HHor~a
HC-
nOJl.b3YeTCR
npH
pa3pa60TKe
J1.0rOTHnOBH
qJHpMeHHblx
3THKeTOK.
HAPPyBIRTHDAYTO
ALLEMPLOYEES
HappyBirthday
to
AllEmployees
AnHHHTepnHHbHlKO,
6e3YC-
nOBHO,
ny'lweYCTOHOBI1Tb
$I1KCHp08oHHoe3HO'leHl1e,
He
Hop,eHCb
HO
TO,'ITO
npc-
rpoMMO
YCTOHOBHTnpOBHnb-
Hoe
3HO'leHHeOBTOMOTH'le-
CKI1.
06blKHOBeHHbie
npl1e-
Mbl,
npHMeHHeMbienpH
Bep-
CTKeAOKyMeHTo(HonpHMep,
6YKBHL\0),
B
cny'loe
OBTOMO-
TH'leCKOrO
onpeAeneHH~
HH-
TepnHHbH)KO,HcnopTSIT
BCIO
KOPTHHY,
nOToMy
'ITO
08TO-
MOTI1'lecKoeonpeAeneHl1e
MelKCTpo'lHOrO
HHTep80no
OCHOBbl80eTCH
HOBbiCOTeCO-
MoroBbiCOKoro
CHM80flO
8
CTpoKe.
Cny'loi1HoeH3Me-
HeHHeMelKCTpO'lHOrO
poc-
CTOHHHH
HOMCOBepweHHO
HI1
K
'leMy,
TOK
30'leMOCTCBfiHTb
,lTy803MO)KHOCTb?nOC'lHToi1-
Te,KOKoe
3H04eHl1eI1HTep-
nl1HbHlKO
HOAO
3op,OTb,'lT06b1
OHO
COCTOBHflO
120%
OTKer-
1151
WpH$TO,H30Aoi1Te
ero.
EAa20,aapR.
KOMnblOmepaM
nOR.BUAOCb
6eC'lUCAeHHOe
MHOJICeCmBO
cnoco60B
npeo6pa30BaHUR.tUpUCpmOBblX
3AeMeHmOBB
zpaepU'leCl<Ue.
HOBbieTeXHOJl.OrnHB
H3~aTeJl.bCKOM
npogecce
pacKpeno-
CTHJI.HBo06pa2KeHHe
~aHHepOB,
n03BOJI.HB
HMBOnJl.O-
I!!aTb
HanpaKTHKecaMbleCMeJl.ble
WpHqJTOBblepeweHIUI.
O~HaKO
CKOJ\b6bl
3aMaHtIHBblMH
HH
Ka3aAHCb
nepcneKTH-
BblTBOp'IeCKOrO
06paI!!eHIUI
CO
wpHqJTaMH,
HaCTO~I!!ero
ycnexa
M02KHO
~06HTbCR
J1.HWb
HMeRtIeTKoe
nOHHMaHHe
Ha3HatIeHIUI
K~Oro ~eHCTBIUI.
Ba2KHeHWHM
KpHTepHeM
ogeHKH
3~ecb ~OJ\2KHa
CTaTb'IHTaeMOCTb
~OKYMeHTa
-
ecJI.H
TeKCT
HeB03M02KHOpa306paTb,3aKJ\lOtIeHHoe
BHeM
coo6I!!eHHe
HHKor~a
He
~OCTHrHeT
geJI.H.
KaKnOKa3aTb
WPI-1¢T
C
nyYwelil
CTOPOHbl
B"'SOpOTKO
H
4>OH
llpUMeHeHUeBblBOpOmKUU
t/JOHa
n03BOJlRem
.406UmbCR
3t/Jt/JeKma
gBema
B
ttepHo-6eJlouny6JlUKaguu
Unpu-
u
BJlettb
BHUMaHUe
ttUmameJZeu.
06a
aTH
npHeMa
,//,OCTaTO'lHO
npoCTbI.CyrbnepBoro3a-
KAlQ'IaeTCR
BHHBepCHH
gBeTOBq>OHaHlIIpHq>Ta,
aBTOPO-
ro-B
HCnOAb30BaHHH/1,MIlIIpHq>TaHq>OHa
pa3HbIXrpa-
u
,//,agHH
ceporo
!!BeTa.
npHMeHeHHe
aTHX
TeXHHKII03BOAHTBaM
yCHAHTbBH3Y-
aAbHbIH
KOHTpaCT
ny6AHKagHHHc,//,eAaTb
ee
«gBeTHOH»,
HMeR
BCBoeM
paCIIopIDKeHHH
AHlIIb
'IepH)'lO
KpacKy
H6e-
A)'lO6YMary.
Pa3MeIgaRlIIpHq>T
Ha
q>OHOBOH
IIAalIIKe,
CAe,//,HTe
3a
co6AIO,//,eHHeM,//,OCTaTO'lHOrOypOBHR
KOHTpaCTa,ra-
paHTHp)'lOIgeroHOPMa.l\bH)'lO'IHTaeMOCTb
TeKCTa.
PaCIIOAaraHTeCBeTAbIH
TeKCTHa
TeMHo-cepoHIIAalIIKe
HTeMHbIH
-Ha
CBeTAO-CepOH,HHa'ielIIpHq>T6Y,//,eTCAH-
BaTbCR
C
q>OHOM.
Cl>OHMOLKeT
HCIIOAb30BaTbCRTaKLKe
,lJ,AR
BbI,lleAeHHR
TeKCTa
HnpHBAe'leHHR
K
HeMYBHHMaHHR'IHTaTeAR,KaKaro
,//,eAa-
eTCH,
HanpHMep,
BBbIHOCHbIX3aroAOBKax
HAOroTHIIax.
Pa60TaR
CcepbIM
q>OHOM,06R3aTeAbHOyqHTblBaHTePa3-
pelIIaIOIg)'lO
CIIoc06HOCTb
BbIBO,lJ,HOro
yCTpOHCTBa.
Ha-
101
102
rflaBa
3.
ApX~TeKTYpa
wpw:jna
-"""'37
'.
FO
Ib<
711438
nil,",
WA
8)17
2CIl~'3
npHMep,
Aa3epHbIH
npHHTepC
pa3pemeHHeM
300
TOqeK
Ha
P.JOHM
cnoc06eH
Bocnpmt3BO,ll,HTbTO.hbKOrpy6bIH
3ep-
u
HHCTbIH
q>OH,
H
eCAH
BBameM
pacnopIDKeHHH
HeT
,lI,pyroro
u
yCTpoHcTBa,
BepOHTHO,
CTOHT
nO,ll,YMaTb
0nOHCKeHHoro
XY,ll,02KeCTBeHHoropemeHHH.
BnpOTHBHOM
cAyqaeM02KHO
OmpaBHTb
CO,ll,ep2KaIgHecepbIHq>OHq>aHAbIny6AHKaWiH
BcepBHCHoe6IOPO,
r,ll,eHMeeTCHneqaTHOeo60py,ll,OBaHHe
BblCOKoro
pa3pemeHHH.
DPHTaKOM
BbIBO,ll,eq>OH
HaOT-
THCKax
nOAyqHTCH
HaMHoropOBHee,Hpa60TaB
geAoM
6y-
,lI,eTCMOTpeTbCH60Aeenpoq>eCCHOHaAbHO.
BblBopomKOU
Ha3blBaeTCHpa3MeIgeHHe6eAoro
(TOeCTb
qepHOrO
CHHTeHCHBHOCTbIO
0%)
TeKCTaHa
qepHOM
(TO
eCTb
qepHOM
CHHTeHCHBHOCTbIO
100%)
q>OHe.STOT
npH-
eM
3aMeqaTe.hbHOnO,ll,XO,ll,HT
,lI,AH
npHBAeqeHHHBHHMaHHH
K
3arOAOBKaM,nO,ll,3arOAOBKaM
H
,lI,pyrnMBa2KHbIM
MeCTaM
ny6AHKagHH.
Lonm
il*1IIi
dolor
lit
CIIct,
UDltc
CICLCf
pr*'
II
I
till
1.«aD
it.....
dolor
sillIZDd.
.",'w
be
die,
di.m
N"",,,,')'
IIiltb
"tiillted
CODJ«tetllCT
adipisriD.
cUt,
Icd
diam
tiDcldwd1d1aonltdolcn
'NIM
aHqum._
llC"'"
i
Dihh
-rilfl'lOd
tiDl:iduZII:
111
1ICftlCt
\'6h,,∙
th
wiIl.mm
ad
mlnli"
....
!tn"
qm.
dokn
""P*
a1iqua:m.
CHILLS
SPILLS
n
..
,~.~.,.,~
""'∙
..pw.atl
4'11-......
_at--s."""t"u
•Cn
iii!.
~:
c
lI3IL
DIIiJ
e,'
'I
wi
ami.
ea:imld
mihlm
\'
;IiIl...
",uudod...m......
•
qaiI....aiidcxaa
lICilxIn
D
'4PUlUtMp;I
lubc:ctil
zziII
lit
ex.
,.
'-«So
~
DlDs"!
"vdcumirilndo1oriDbtl:ldzdil
iDvglpil
'
vditeueID01eRiocCUl~~vel
Q1ma
doion
eu
frnp
=l1a
&ciliIia.
th
will
irime
dolor
i1l.
bc:Ddrc:rit
ill
vulpwtt
vclit
mo1crAic
OODIC"".
ilhImdolorc
CQ
'-IiI!
IIilla&oli';'
If
vcro.
at
aliquip
Cl
•
04....
C9I
fUL
OWl
...vel
ftZD
irian
dolor
as
beodrerit
in
En»
ce
IC"
,un
et
iuICo
~";,,,
qui
~
Vllit
molntM
COIlNqUt,
ilhzmblendjt
j'
r
I
ipf
ih
dokJr
lit...
sc:
doIoneufmliltaaI1l!lcl1i+•.....,tRlIec
liICUCl'
KipiJciq
cUI.
ctia:m
""""""''1
Zlibh
Ie
OMe.
iuIro
oModfpri....qui
bla:Dltit
nriRD04
tiDcUb:mr;
111
lIoreet
dolore
m,p'
,.,
ph
=Ill
tariti.;
•
DIDI
""
hi
ft1
tam
irtun
dolor
in
bawtrui1
inNp
veHc..
m:luti",.,
r-c.
vel
iUlIID
dokn
cv.
!en..
DaDa
fIrilisis
'*
vcro
CRlICIC
Ill:
lII.iaIo
ocIio.1.cn:D.1f
"
dolCluittmd.
mill.....
.qu
I
'I
etir.1Cd
''''''''dtl
z:zril
del-it......
cbW
dokn"
BbIBopoTKa
Ayqme
BCerO
nO,ll,XO,ll,HT
,lI,AH
O,ll,HOCAOBHbIX
HAH
KOpOTKHX
3aroAoBKoB,
Ha6paHHbIXKpynHbIM
KerAeM.
ECAH
TeKCT
MHHHbIH,
,lI,a
eIge
HHa6paH
MeAKHMmpHq>-
TOM,BbIBOpOTKa
TOAbKO3aTpY,ll,HHT
ero
qTeHHe.
KaKnOKa3aTb
WPl-1<pT
C
ny'-lweiil
aOpOHbl
103
EIge
6oAbIl1e
BOSM02KHOCTeHllpeJlOCTaBAHeT
llpHMeHeHHe
lJ,BeTHbIXIl1pH¢TOBH¢OHOBbIXIlAaIl1eK.
KpOMeTOro,llpHHCllOAbSOBaHHHBbIBOPOTKH
CAeJlYeTQT-
JlaBaTbllpeJlllO'iTeHHe'ieTKHM
Py6AeHbIMrapHHTYpaM
B
llOAY2KHpHOMHa'iepTaHHH.WPH¢TbI
C
SaCe'iKaMH
H
OC06eHHO
JleKOpaTHBHbleIl1pHqlTbIHatiHHalOT«paClla-
JlaTbCH»
llpHHHBepCHH
W3eTOB¢OHaH
TeKCTa.
EcnH
ny6nHKo~H~
npH3BoHO
AOHecTH
AO
'lHTOTeJ1~
BOlK-
Hoe
coo6~eHHe
(CKOlKeM,
::ITOpeKnOMO),
npHMeH~Hre
BbiBOPOTK)'H
ne40Tb1010
<j>OHe
C
60nbWOHOCTOPOlKHOCTblO.
TeKCTMOJKeT
CMeWOTbC~
C
pH-
CyHKOM
H
CTOTb
npOKTH'leCKH
He'lHTOeMbIM.,!J.OK030HO,'lTO
TeKCT
BbiBOpoTKOH
'lHTOeTC~
xyJKe,'leM'1epHble
6YKBbIlola
6enOM
<j>OHe.
TeKCT,
HOne'lO-
TOHH~~
BbiBOpOTKOHHnHlola
c06CTBeHHOM
<j>oHe,
KOHKy-
pHpyeT
C
rpa<j>I>1KOH,Bblcry-
nOIO~eH
B
KO'lecrseOCHOBHD-
ro
<j>oHO,H3-30"IeroBHHMO-
HHe
'lHTOTen~ pocceHBoeTC~.
<l>OHpl'lCyHKO
HeAOI1>KeH
CMeWI'IBOTbCSI
-
C
BblBOpOTKOI'I
1'1
4>OHOMWplll4>TO
COMPRESS
STRETCH
C>KanlelitSblTRrlltSaHlite
TeKCTa
j(eq;opMay,URUlpuq;maCAYJlCum,4ARBbl,4eAeHUR
CAOB,
KomopbleCKopee
«Y~JHalOmCR»,
a
He
«ttUmalOmCR».
50AbIl1HHCTBOllporpaMMBepCTKH
llOSBOAHeTBbITHrHBaTb
HC2KHMaTbOTJleAbHbleAHTepbI,
CAOBa
HAH¢paabI
JlMI
llO-
AY'ieHHHHY2KHoroXYJlO2KeCTBeHHoro3¢¢eKTa.
KaK
H
OCTaAbHble
CllelJ,3¢¢eKTbI,C2KaTHeHBbITHrHBaHHe
TeKCTa
CAeJlYeTllpHMeHHTb
C
60AbIl10HOCTOP02KHOCTblO.
npH
SAoynoTpe6AeHHH3THMCPeJlCTBOMJlOKYMeHT6YJleT
BblrAHJleTb
HeAeilO.
BpalLleHllte
TeKCTa
nOBopommeKcma,eCAU
npUMeHRmb
ezo
no
HaSHatte-
HUIO,
MOJICemCAYJlCUmbMO'd&HblMCpe,4CmBOMnpUBAette-
HURBHUMaHUR.
50AbIl1HHCTBOHaCTOAbHbIX
HSJlaTeAbCKHX
CHCTeMB
TOH
u
HAH
HHOHCTelleHH
llpeJlOCTaBAHeTllOAbSOBaTeAlOBOS-
M02KHOCTbBpaIgaTb
TeKCT.HeKQTOpblenporpaMMbI
JlO-
nycKalOT
nOBopoTHa
yrAbI,
KpaTHble
45
HAH
90
rpap.y-
104
rnasa
3.
ApX~TeKTYpa wp~epTa
caM,
'ITO6blBaerOtleHbY,lJ,06HOnpHpa3MeIgeHHHq>aMH-
uu
AliH
aBTOpoB
q>OTOCHHMKOBHAHYKa3aHHHKonHpaHTa,
a
TaK2KenpH
BepcTKe
BepTHKaAbHOpacnoAom.eHHblx
Ha-
3BaHHH
KOAOHOKB
Ta6Aligax
•
.llpyrneH3,lJ,aTeAbCKHe
CHCTeMbl
n03BONllOTnOBOpatlH-
BaTbTeKCT
npaKTH'IeCKH
Ha
J\1060H
yrOA.
UPHnOMoIgH
,noroCpe,lJ,CTBa
Bbl
Mom.erenOAyqaTb
BeCbMaHHTepeCHble
pe3YAbTaTbI.
PacnOnOJKeHHe
TeKCTa
B.qOnb
KOHTYpa
B03MOJICHOCmb
pa3Me/dd,eHuR
cmpoKumeKcma
B,40Ab
3a,4aHHOUKpUBOU
e/dd,e60AbmepacmupRem
cneKmp
,40C-
u
mynHblx
Cpe,4CmBzpaepUl{CCKOlO,4U3aUHa.
HanpaB.I\IDI
TeKCTno
Bbl6paHHOHTpaeKTopHH
-
6y,lJ,b
TO
npaBHJ\bHaHreOMeTpHtleCKaHq>opMa
(KPyr,pOM6
H
T.n.)
HAHnpOH3BOAbHaHAHHIDI,
-Bbl
CMom.eTe,lJ,06HTbC5I
no-
pa3HTeAbHbIX
pe3YAbTaTOB,He
3aTpatlHBaH
Ha
<lTO,lJ,OArHe
tlaCbl
ynopHoro
Tpy,lJ,a
•
.llaHHaH
TeXHHKaXopOWOpa60TaeT
uu
B
COtleTaHHH
CnpoCTOH
rpaq>HKOHnpHC03,lJ,aHHHAorOTH-
u
nOB
HHJ\J\lOCTpagHH,npH3BaHHbIXnpHBAetlbHy,lJ,epm.aTb
BHHMaHHetlHTaTeNl.
3anHBKH
npUMeHeHue
3aAUBOK
n03BOARemU3MeHumb
06/dd,uu
uu
Hacmpou
mpuepma,
HanpaBAeHHocmb
ezo
B03,4eUCmBWI
U
epOpMy
CUMBOAOB.
~anOAHeHHe
llITpHXOB
AHTepTeKCTYPOHHAH
KaKHM-TO
H306pam.eHHeM
-
::lTOeI!!eO,lU{H
cnoc06
npoH3BeCTH
Bne-
'iaTJ\eHHe
Ha
'iHTaTeMI.
}\Y<UlIeBcero
npHMeIDITbP;aHH}'lO
TeXHHKyTOAbKO
Ha
J\ern:oY3HaBaeMbIX
CJ\OBax-
CJ\02K-
HbIe
COO6I!!eHHH6yp;}"TBOCnpHHHMaTbCH
C
TpyP;OM.
On-
u
THMaAbHbIH
pe3YAbTaT
nOJ\Y'iaeTCHnpHHCnOAb30BaHHH
py6J\eHbIXmpHqlTOBB
nOJ\Y2KHpHOMHa'iePTaHHH.
np0'lMe3c1>cI>eKTbl
EOJlbUlUHCmBO
USjfameJlbCKUX
CUCmeMn03BOJlRIOmno-
u
Jly'lUmb
e~e
geJLblUpRjfjfOnOJlHUmeJLbHblX3l/Jl/JeKmoB
npupa60me
co
Ulpul/JmaMU.
WpHqlT
M02KHO
06pa6aTbIBaTb
MH02KeCTBOMpagJ\H'iHbIX
cnOc060B-BCe
3aBHCHT
TOAbKOOTTOronporpaMMHoro
06eCne'ieHHH,
KOTOpoeBbIHCnOAb3yeTe.
BnpO'ieM,
KaK
H
BOBCeX
OCTaAbHbIXCJ\Y'iaHX,He06xo,lU{MO
Y'iHTbIBaTbKOHTeKCT.
TeKCT
p;OA2KeHOCTaBaTbCH'iHTae-
u
MbIM-
::lTO
HaMHoro
Ba2KHee,'ieM
HOBbIHTpIOK.
TOHKOJI
HOCTpO~Ka
HepejfKO
JlUUlb
MeJLb'laUUlaRjfemaJLbOmJLU'laem
npo-
l/JeccUOHaJLbHOU3ZOmOBJleHHblUjfOKyMeHm
om
Jl106u-
u
meJlbCKOU
nOjfeJlKU.
MHorne
YCJ\OBHOCTH,KOTopbIe
C06J\1OP;aAHCbnpH
Ha60pe
TeKCTaHa
nHWYI!!HX
MawHHKax,HenpHeMAeMbIB
KOMnb-
IOTepHbIX
H3p;aTeAbCKHXCHCTeMax.
K
npHMepy,
p;aBHO
BbIweJ\
H3ynoTpe6J\eHHH,lI;BOHHOH
np06eJ\nocJ\e
TO'iKH.
105
106
rnasa
3.
ApXL-lTeKTypawpL-lq:na
noHaCTO.l\bHblX
H:a~aTeAbCKHX
CHCTeMaBTOMaTHtIeCKH
uu
YBe.I\HtIHBaeTpaCCTORHHe
noc.I\e
TOtIeK,n03TOMYp,BOHHOH
np06e.l\
.l\HWb
co:a~aCT
HeKpaCHBbiepa:apblBbl
BTeKCTe.
He
Ha~o
:aaMeHRTbTHpe
P.B)'MR
~eet}HCaMH.3~ecb
c.I\ep,y-
eTCTaBHTbP..I\HHHOeTHpe
(emdash).(Ha
KAaBHarype
ero
HeT,
HOero
MomHOBBeCTH,
Ha6paB
KO~
Alt-0151.
):lono.l\-
uu
HHTe.l\bH}'lOHHqJopMaWflOMomHOHaHTH
B
CnpaBOtIHOH
CHCTeMenpHMeHReMoroBaMH
no.)
"Iaminearnest--Iwillnot
equivocate--Iwillnotexcuse--
Iwillnotretreatasingle
inch--andIwill
be
heardl"
SalutatoryAddressof
"I
am
in
earnest-I
will
notequivocateI
will
notexcuse-I
will
notretreatasingle
inch-andI
will
beheard!"
SalutatoryAddressof
TheLiberator
11
ellle:06R:3aTeAbHo
CTaBbTe
THnOrpaqJcKHeKaBbl'lKH
(tIaCTOHa:3blBaeMble«e.l\OtIKaMH»),
aHe
npRMble.
B
60Ab-
WHHCTBenporpaMM,
eC.I\HHXnpaBH.l\bHOHaCTpOHTb,TaKM
:aaMeHaBbInO.I\HReTCRaBTOMaTHtIeCKH.
nO.l\HrpaqJHtIeCKOeHCKyCCTBOHMeeT
MHorOBeKOBbleTpa-
~HWlH,
HHM
CTOHT
OB.l\aP.eTbBCRKOMY,KTOHMeeT
~e.l\o
CHaCTO.l\bHblMH
H:ap,aTe.l\bCKHMHCHCTeMaMH.
B
pacnopR-
meHHHP.H:aaHHepaMHomeCTBOWpHqJTOBH60raTblH
apce-
HaA
cpe~CTB
ynpaB.I\eHHRnapaMeTpaMH
TeKCTa.
HayqHTecb
pa60TaTbC
3THMH
cpe~CTBaMH,
H
co:a~aHHble
BaMH
~OKY­
MeHTbl
cTaHyT6o.l\ee
nOHRTHblMHH
npHB.I\eKaTeAbHbIMH.
B
C.I\e~yrollleH
r.l\aBeMbl
H:ayqHMrpaqJHtIeCKHe
3.1\eMeHTbi
oqJopM.I\eHHRcTpaHHy,npHMeHReMble
COBMeCTHOC
WpHqJ-
TOBblMH
cpe~CTBaMH
P..I\R
Bbl~e.l\eHHR
C.I\OB
HYCH.I\eHHRHX
CMbIC.I\a.
TPYKTlIt
BHblE
...
Tbl
AlIt3AlItHA
108
rJlasa
4.
KOHCTPYKTlI1sHble
3JleMeHTbi
AlI13all1Ha
flocpaBHeHHIOC
cOJJ,ep2KHMbIM
cTpaHHgbI(TeKcToM
Hrpaq>HKoH),3AeMeHTbI
ee
oq>opMAeHIDI
He
KroKyrCR
Ta-
KHMH
y2K
HHTepeCHbIMH.
OJJ,HaKO
HX
OTHOCHTeAbHaHHe3a-
MeTHOCTb
He
03Ha'iaeT,'ITO
HMH
M02KHO
npeHe6peraTb.
OHHHrpalOTnpHMepHO
TaKYIO2KePOAb,
KaKpaMa,BKO-
TOPYlOnOMeIJ!eHa
KapTHHa.
fNlJJ,H
Ha
2KHBOnHcHoenOAOT-
HO,
3pHTeAbnpaKTH'IeCKHHHKorJJ,a
HeKOHgeHTpHpyeT
BHHMaHHeHapaMKe
(pasBe'ITO
eMYOT
npHpOJJ,bInpHCYIJ!e
'1YBCTBOnpOTHBOpe'lWl).
Ho
ecAUKapTHHYAUIIIHTb
paM-
KH,
3TOcpasy6POCHTCH
B
r.ha3a.
CTpaHH'lHbIe3AeMeHTbI,
paCCMOTpeHHbIeB
JJ,aHHOHrAaBe,
npeJJ,CTaBNlIOT
C06010
CTpOHTeAbHbIHMaTepHaA,JJ,OCTYll-
HbIHJJ,H3aHHepy.
OHHHe
HBNlIOTCHpe3YAbTaTOM
pa60TbI
nHCaTeNlHAUxyJJ,02KHHKa,
HXHe
H3BAe'leIIIbH3KaTaAOra
C
q>OTorpaq>W1MH.Hx
noMepe
Heo6xoJJ,HMOCTHC03JJ,aeT
HyJJ,aNIeTJJ,H3aHHep.
YMeHHenpHMeHHTbHXB
Hy2KHOe
BpeMH
B
HY2KHOM
MeCTe
HCOCTaBNleTpasHHJ!YMe2KJJ.YJJ.H-
3aHHOMHBepcTKOHJJ,OKYMeHTaH6e3JJ,YMHbIM3aAHBaHHeM
«KOHTeHTa»
Ha
CTpaHHJ!Y.
5enoe
npOCTpaHCTBO
EeAoenpocmpaHcmBO
-
moecmb
t.tacmb
nOAocbl,
He
uu
3aHHmaHzpaepUKOUUAU
meKcmOM,
-
amo,
nOJICaAyu,
OAHOU3
caMblX
HeAoogeHuBaeMblX
UHeBepHOnOHUMae-
MblX
cpeAcmBXYAOJICecmBeHHOZOoqJopMAeHUH.
AusaHHepbInOJJ,pa3JJ,eNIIOTCTpaHH'lHOe
npocTpaHCTBOHa
TpH
KaTeropHH:
t.tepHoe,
cepoe
H
6eAoe
(cBo6oAHoe).
l.{epHoe
-
3TOq>OTorpaq>HH
H.hH
H.h.hIOCTpagHH,
cepoe-
TeKCT,a
6eAoe
-
3TO
BCe
OCTaAbHoe.
BHHMaHHe
'1HTaTeNl
B
nepBYIOO'iepeJJ,bnpHBAeKaeT'1epHOe
npoCTpaHCTBO,
H3TO,HaJJ,OnOAaraTb,
HHKOroHe
YJJ.HBHT.
3aTOBTOPbIM
B
O'iepeJJ,H
Ha
'1HTaTeAbCKHH
HHTepeC
3Ha'lHTCH6eAoe
npocTpaHCTBO,aBOT
3TOY2KeYJJ.HBHTeAbHO.3ToMYq>aK-
ry,
OJJ,HaKO,
eCTb
AOrH'leCKOe06'bHcHeHHe.l.{eAOBe'leCKHH
r.ha3npHTHrHBalOT
KOHTpaCTbI,a
6eAoe
npocTpaHCTBO
B
cpeJJ,HeMCHAbHeeKOHTpaCTHpyeT
C
COCeJJ,HMH
noCTpa-
HHge,'1eMcepaH06AaCTb,3aHHMaeMaHTeKCTOM.
KpoMe
TOro,
6eAoe
npOCTpaHCTBO
npeJJ,OCTaBNleTr.ha3YB03M02K-
HOCTb
JJ.NI
OTJJ,bIxa.MOHOTOHHaH
cepoCTb
60AbIIIHX6AO-
KOBTeKCTa,
3aMbIAHBalOIJ!aH'1HTaTeAlOr.ha3a
BTOACTbIX
6enoe
npOCTpaHCTBO
109
A
CnpaBOQHHKaxH
6Hpm.eBb1XCBO.zu<ax,
KaK6blYHblJl.OroBO-
pHT
eM)':
«OrcIO~a
CKOPOHe
BbI6epelIlbCjI».
EeAoenpocTpaHcTBo
MOm.eT
npHHHMaTbcaMble
pa3Hble
q>OpMbl
(CM.
~HarpaMM)'):
oe11oenpocrpOIiCTBO
-
:lTO
npocrpOIiCTBO,
cB06oAHoeOT
TeKCTa
10111101rpa<f>HKH,
T011bKO
101
Bcero.
ECllH
AOKyMeRT
ne'lO-
ToeTClI
HO
)I(enro-KopW'llieBOI1
6yMore,TOcB06oAHoe
npo-
CTpaHCTBO6YAeT
)I(emo-Ko-
pH4HeBbiM.(He
CTeCHlII1Tecb,
CK<DI<HTe"noAyMoewbl»,
ec-
11101
Bce
:lTOAIlll
BOCCllHWKOM
O'leBHAHO
.j
L..r.
_.TlMm,----!..
F
DuiI:
lUtein
vel
tum
irilm:
dolor
in
bend.terit
in
vuJput:ate
vetit
esse
mo1estie
Wi
s
z
~t,.
vel
mum
dolan:
eu
feugiatnWla
fariHsi,
at
vuo
a'OI
et
aCQlmsm
et
iusto
odio
dignissim
qui
blandit
pi
z
r
r;nt
Nptatwn
zzriJ
deIa'"
augue
duis
<IoIoft
teleuplt
nulla
bolisi
laoou'<IoIoft_aHquom,
r
D
voNtpal
Ut
will
enbn
ad
minim.....
wniam"
quis
NAb
ud
extrti
ti:tion.
Un.nMllrper
JUSdpit
klOo.ttis
nb1
\It
aliquip
ex
eaaxnmodoax
tuAt.
Ut
wisi
mim
ad
minim
wniam,.
Loran
if'S''md~
CXlII5itdI:tue:r""-_+
G
~oIit,addWn
.........
y
nibherismodlu-ddumutlwnat
doIoo._
aHquom....voIutpot.
FormsofWhiteSpace
sed
diam
nommuny
nibh
erie,
"M
tincidunt
vt
laollxt
dolote
m.agna
aHquom....
voIu1pat.
oIaft_
a1iquun....
voIutpot.
Ut..
enim
ad
minim
veniam.
qI.ti.I
~
.
tation
uU,......
orpu
SUKipit
lobortiS
.
ut
aJiquip
ex;
ea
~
CllNO<j\lat.
DuiJ
autern.
vel
eumiriuJe
d
heNlrait
in
wlputate
wIiI:
esee
mel
tie
~t,
vel
iDwn
etom
eu
fmgiat
nullAfaoJisi.
atvao
eroI
et
a<:amISUl.
et
iustoodio
dignissim
qui
b1andit:
pi
~
It
luptztwn
z:cf1
d<l<nit
augue
duis
<Iokftteleuplt
nulla
tae.1isi
I..oranipswn
dokw
sit
und,.
wlWdetur:r
adipisch"
elit,
Loran
ipPrm
dolor
sit
amet.
COidItC
_adiplcinglli,
dWn..........."
nibh
~ri",
d
tincidunt
ut
uat
I
.........
_~
c
E
Many
DtfferWIt
FoeIliS
Vi
wtsi
aWn
ad
minim.
wnWn.
noetzud
o::tiU
taticn
ul1&mi
'cpu
suxipit
1obortis
nisi
ut
aliquip
exea
CIXNI\Odo
cu:
lit
quat.
Nan
tiber
beulpor
cum.lI01um
~~eJel~:,==::
~
t!oar
Loran
ipeumdolor
sit
amd,.
COl'ISitC
tetueradipiscing
elit,.
dia:m.
nonwruny
nibh
eWsmod
tincidunt
ut
IUlCipit
kbortis
nil!
at
a!iquip
ex
lea
cornmodo
COl
J
t
~uat.
Duis
a,,!pm
wl
eum
iriuft:
dolor
in
hmdrait
in
wlputate
wtit
md
tie
we.-qqat..
illum
~
eu
ieupt
nW1a
faclisi,
at
vera
en»
et
am'
II•
et
iwto
B
A.
OmKpblmOenpOCmpaHCmBOBOKpyZ3a20AOBKOB.
PaCIIIHpeHHe6eAoronpOCTpaHCTBaBOKpyr
.aaroAoBKa
B
60AblIleH
CTeneHH
yaeAH'lHBaeT
ero
npHTjlraTeAbH}'IO
CHAy,
Hem.eAH.aaMeHaKerAjiIIIpHq>Ta
Ha60AeeKPyn-
o
HbIH.
B.
nOARcmpaHuy,bl
peKAaMH020npocneKmaUAU
UHOU
ny6AuKay,uu.
IllHpoKHe
nOAjlHanpaBAjlIOT
BHHMaHHe
QHTaTeAjl
K
geHTpy
nOAOCbl.
C.
BepmUKaAbHOenpocmpaHcmBo
MeJICIfY
KOAOHKaMU.
YeM
IIIHpeKOAOHKH,TeM60AblIle
cB06o~oro
MeCTa
~OALKHO
6bITb
M~y
HHMH.
D.
npocmpaHcmBoyHepOBH020
KpaR
meKcmanpuBbl-
KAlOtlKe
BAeBO.
TeKcT,BbipoBHeHHblHnoIIIHpHHe,
110
fnaBa
4.
KOHCTPYKTl-1BHble
3neMeHTbi
,D,l-13aVlHa
npHIDITOCqHTaTb
6oJ\ee
oqmgHaAbHblM
HMeHHOnOTO-
MY,
'ITO
BHeM
Ha6J\IO.a,aeTCR
HeXBaTKa
cBo6o.a,Hora
npOCTpaHCTBa.
E.
BmRJlCKUU
,40nOAHUmeAbHble
om6U8KU
MeJIC,4Y
a6-
3ay,aMu.
3TH
He6oJ\bIIIHe,HO
3<!J<!JeKTHBHble3J\eMeH-
Tbl
coo6J!!alOTTeKcry
6oJ\ee
pacnOJ\aralOJ!!HHBH.a"
pas.a,eJ\IDI
eraHaXOpOillO
pasJ\HqHMbleyqacTKH.
F.
npocmpaHcm8080KpyZ
n0,43aZOAo8K08.
3THyqaCT-
u
KH,
paspblBalOJ!!He
cepblH
MOHOAHT
TeKCTa,oTrpaHH-
u
qHBalOT
HaqaJ\OHOBOHTeMbl.
G.
npocmpaHcm80
MeJIC,4y
cmpOKaMumeKcma.
CJ\Hill-
KOMnJ\OTHO
pacnoJ\om.eHHble
CTpOKH
.a,eJ\aIOT
nOJ\ocy
u
TeMHOH.
'.j
,
,
./
1.h
wisi
cim
acl
millim
YUliam.
noc=d
cz=i
tWoft
uIL."""""PCf
P.UCipil1oOonio
aiall,Il:
a!iqt;ip...
CI.......
modo
CDDICCf'W-
[)ui,...,.,.,.
.",j
CI;mI
imln:doIoc
ia
hc>dn::ril:
in
...vp.=
~
cae
.....
lnrir
ft!
iIlWD
~
ell
~
nulla&c-1ici'
l.oc=I
i:pIum
dolor
lit
uDa,
••
'%'Xl'
aci'!'
∙,,£AA
oaida...,
1>Cfl=my..sll6
~ivnocl
"arid""l
ur
boreadolo«
mapa
~
c:=
..,I"tpU
lh
wil:i
cim
ad
miIW:I"IC1i=.......
DCIAt'..d
a=i
=-
nU'M=rpa
-C:p'.c
Iobo<tio
aid
\l.~
&!iqcip
co:
Cl
rom"""!"
=oc:qu.u.
ow.
au=c'l'd
NI:I
iriun:
&&oJ
m
~
iIl"4-n'c
oclit
aIC
=clectie
""""""f,w,
...a
iIh.u:n
doloR...
~
l'Wb
fac:iJi.i,
U
"CO.....
1m,..,."
U
iw;o
odio
d;g.iNim
qv.i
bWl.U
~
Iu,.''''w
m
DriI
c!dccil:
W£I>C
dw.
.wo:"
Do
fcupil
:>Wla
~
1.ot='....
.;::>
dolo
•
.oi~
>.e=.
'=
.......
IIf!iP:.a..cdit,...I
dia:n
DOa=1
ci!:I::
C','......
od
";ori&m'""
bor=
doloR
map>.
a1i<;.......,
en:
'IO!1Jli>U-
l1:....
4i
c:i::o
ad
lcici::>
~ ~w.
~
a:cci:atio:>
rU,,'"m:pc:r
<=:i?i'
~:>.is!
u:
>!i<lW?ClCl=."T..M
mmc<j..:.lZ.
0....:.
=em
Td..
.;::>
"";:.L."
dolor
'"hc:>d:ci:
ic
..
.J!p.n:c
-.:Ii:
cs>c
_
..
la:it
=......,=-
Yd
i!hu:::
dolorc....
(.:up...::::.illa
fa<:ili.oi.
~
YetI""'"
at
....,'-nO
1="
n60
~
qci
ba..&:
1"".........
,
!,,?=".Im
:cr..-iI.:.:!=::
~ <!uiI~::
to
f.,
..dlt
&<:i!i>i..
Lon::m
ipounl
cloIoc,;,:..-.
CM.............
odqNKi"1
die.
oeddia.m
_=my
cibb
(I'∙
c
'drincid"m=bon:ct~l:!Iap
&!iqIwn
_nw
'1-'
1.h
wUi....m.
ad
mW:n
~
qWI
~
aat:i
micxl
"0.,,,
~
f"'I
A/∙ripit
!oboclil
tli:IIw
a!iqIl:ip
...
ca.......
:10,
r..ll.
Duis
0l#CD.
Tel
cum
i..-iu:e
dolor
in
~
iD
~
1'di1
aacmolcsrie
IeJIW.
fti
iIIwn
doIort
al
~
nulla
&ciIlaa..
""l'O<tOIl
'm!MAD
el
~
oC:o
dT'inim
qW
blazwlir
~
I
r~
.....:iI
ddaW
~.n...
dolo«'"
fcp
ada
&<:iliA.
LoranipIwn
dol«
lit
~
avwn
.......
..up:~d.is:.
oa:!
~
Dibb
mim'
d
tin
ci
+,...
0=
be.-
doIon:
dip..im
q<Ii
bluwii:
~l ~
DriI
&::lc:.il
JI'S'-'"
<!:>is
~
%
&u;oi:
nulla
&ciliIi.
Xaml:bcr
=,...:
=
ochn.....!:IiI
dcifr::><!
opCoo
"""JUC
~
d:.dnc
i<I
quod
c..a:zim
pbc:ni'&a::;
'm
Lore:::..
ipNm
Goolor':l
amet.,
COIl
.....
.,......
eli:,
oed
diac
""'IUTO)'IlibQ
...
;'n'
d,.;,.".;hr.t
ul
........a1iqII:UD-
~
Ut.....cni::l
ad
mic.im
ftlli.-.
qWs
__c:u:rci
wiocl
on.e"rpa
ouacipit
w...n:io
.u.llll:
~p
cc
Cl......,....",!"
~
Du.U
zute:n
YCI
cu::I
iriurc
dcJ.x
;,.bmcln=ric
ill
"'l!~
'IIlii1.-
e>dcr.it
Cl)~
..d
i!h.:ml.oIorc
cu
:eup.u
mI!h
&.:i1iIiI
II::_
e:tlI
ClKO"'N.,
Nr.o
n60
ThatSinkingFeeling
J>}
CnycKH
CnycK,
mo
ecmb
,40nOAHUmeAbHoec806o,4HOe
npo-
cmpaHcm80
MeJIC,4y
8epxHuMnOAeM
cmpaHuy,bl
U
Hal.f.a-
ADMmeKcma,-
3moO,4UH
U3caMblXnpocmblXcnoco-
608OJICU8AeHUR
ny6AuKay,uu
.
EeJ\oe
npocTpaHcTBocnycKarrpHBJ\eKaeTBHHMaHHe
qHTa-
u
TeJ\eHK
pacrroJ\om.eHHoMYHHm.eTeKcryH.a,eJ\aeT
rroJ\ocy
6oJ\ee
KOHTpacTHoH.OHO
TaK2Ke
YCH.I\HBaeT3HaqeHHe
3a-
rO.l\OBKa.
BblAo6beTecb
ropMOH>lH
Me-
:A<AyCB060AHbIM>l>l30HHblM>l
Y'lOCTKOMHCTpOH>ll\bl,ecnH
He306YAeTe,
'lTO
B
TepMHHOX
•
nnOTHOCTI1CTpOH>lLl,b1
«MeHb-
we»03HO'lOeT
«60nbwe».
ECJ111CTpOHI1l\bl
KOlK)lTC~
80M.
«nepeHoceneHHbIMI1»,
no-
npo6yi:iTeCAeJ10Tb
TOK:
1.
BblnHWHTe
8ceOCH08Hble
3neMeHTbl,
COCT08n~IOW>le
CTpoH>lLl,y(rno8Hbli1
30ron0-
BOK,
TeKCT
CTOTbH,<jJOTOrpO-
$i1~(I1),
BbIHOCKH,rpo<jJH'le-
CKloIe3neMeHTbIo<jJ0pMne-
HH~
101
T.A.).
2.PocnonO~Te 3neMeH~
8
COOTileTCTB>l11
C
I-\X
3HO-
'lloIMOCTblO
AJ1~'lI-\TOTen~.
l3.
H04HI-\TeYAQJ1SlTb3neMeH-
Tbi
CO
CTpOHIoIlJ,bi,
HO'lHHO~
C
HO>lMeHee3H04I-\M0rO.
4.
YAomol8nep8blH>lXHHX,
ne-
•
pe8epCToHTeCTpOHIoIlJ,y,
nOCTopoBwHCb
yny'lw>lTb
nponoplJ,H11Me:A<Ay
Yep-
HbIM,CepblM
H
6enbiMnpo-
crpOHCTBOMH.
5.
np;fHe06XOAI-\MOCTH
no-
8TOp>lTewonl
3
H
4.
6enoe
npOCTpaHCTBO
111
ECAH
B
HatlaAe
nOAOCbl
,lI,OALKHaHaxO,ll,HTbCHq>oTOrpaq>HH,
u
Bbl
Mom.eTe
HeBblpaBHHBaTbeenoBepXHeH
rpaHHge
TeK-
CTa,aCAerKa
Bbl,ll,BHHyrb
BBepxHanOAecnycKa.
LM_
401...-.
__
v∙s,-...,
∙
-,
_--
.
,,
\1<_....
___ci__
.I,.
,..
-.:ipiI:
Iookt...
ai.tl
..
~
.....
If
,
0.0._"'_...
I
....
~
••
...
\
-_....
i
....
.......
~
_
.
∙
~
.....
,._
I;
_~
..,......
..............wa.
t.._...
....-.
~t·
_..
,$
__
.
..,.....
'i
of•
-_
,'i
111_
..
_0
'
..
......a_
'
I
:.;",.a........
_
.......
.-r..I
........................ioI......
............
lM_.--.
__
V∙,
;,
∙
"
_--
.
,',
u.,..
_
..._ci
elf.".-...
JMoM;io
aid
~
.
,
0.;,_
_
.
•,.-_........
i....
...................
_
.
•
.........ScT'....
RisingHigh
..._lq_
a""'-"".......
................t.._;,-.
.....-.\"
's
....
".I"
,.
∙r..
.._
i',
11_..
_
AI
-;pi<..
........
Co
0..;0
_lei_
Ir
ail•
,',
,
.
..Iupt
...n.
E.ciIloio
OCI.,
•
•
....
f",':
.....
,._IIIj:
_
a.w.;....
.................
No.a.
_
.....
.,....w--.
iol...,l
..................
_
....
_
.
...."-ail.
de
?......
~
.....
__
.....
,
._.....
....
s,..
1"'i.......,.._
';
_I
.....
....
...........
...
"'-Ii&.
u....
...................._._0
.....
-r
,.~
...._
...
..................w_
'-iac
ioIl...........--...
./
*
5
*'
.l{.NI
coxpaHeHHHCTHAHCTHtieCKOrOe,ll,HHoo6pasHHoq>OpM-
AeHHHcTpaHHgBeAHtlHHa
cnycKa
06H3aTeAbHO,lI,OALKHa
6blTb
nOCTOHHHOHBHyTpH
Bcero
,lI,OKYMeHTa.B3rAAHHTe,
KaKpasHoypoBHeBoe
nOAom.eHHe
TeKCTa
cpasypaspyrnaeT
geAocTHOCTbny6AHKagHH.
•
,t
x..........__
........,.
.t
...........7=--:::..'....
;
~.~.~~~.,~
.....
-.
.........
.,
...
,
..
,
...
_
_,
U.
,
........
--...
A,..
->pitw-w.....
::.....l.•.
"
~L-;-
..
__
'.....
.iII:.......
t
........,.-_
JiJ~"':::
....
........t....
~=~~.~':.:
-
~,"'~ri
'I
•
............""1-_
,,
u......
ooI..."'"
~-..4-a
__
..
1
-..~
....
....,
..
,
,.0..;,
_
Iomo.w..'..............
_.-M.:i<
,=
_
iIIIoa
=
.....-:10....
__
•
........
,
.........
,
.i-...
=~ W&~=-
..
.....
-
.......
......
,f
,....
................
Io.No
1-......
_
.f",
.M-
........"'t--
I,
......U_.....
-..~ ~
..
....w...,
"
?t:',"'=
:-:.~~~=:
-.
;
..
,
....
....
,
.
,
~
............
-"
"'-
--
-.i......
........
I
Doio_
...........
'
,.
\
__.....
,
...iiII:Im..
-J.,iII--._-.
....-5c:,...--
...
-~~
.
..............t....
-.
sf∙S.,
............
il
.--....
...
-
"
.....UI........
...
----.....
.-
.....1oIoonio...........
.....tiOL
.\.:'t.~~""::
,
_......
:
...Il...w-.
.............
__
.
~
=~';:~5
'1W
.......
....\;
-~0IIpI-
....-.o:
Noa~
......
-
....,
.....
....,'
if
...
,,--
.......
..~'~'
;':'
..._.....
a
p
Il......
""""._-
...
5••
..
~,.;:;;;~
~~
:j
....
.......
~
--
..
-.
,
...
...
'.
',
.
.,
....
............
-
';
,
112
rnaBa
4.
KOHCTPYKTlI1BHble
3neMeHTbi
A1I13ali1Ha
BepntKanbHoe
6enoe
npOCTpaHCTBO
XOPOlUUU
cnoco6
c.aeAamb.aoKyMeHm
60JleepacnoJla-
zalO/MuMKnpOttmeHulO
cocmoumBmOM.
ttm06bl
C03-
u
.aamb
Ha
KaJIC.aoucmpaHugelUupOKoeBepmUKaAbHOe
nOJle
(MOJICem
6blmb•
.aaJICegeHou
KOJlOHKUmeKcma).
BepTHKaAbHoe
6eAoenOAe
yAyqWHT"IHTaeMOCTb
TeKCTa
H
C,lI,eAaeTCTpaHHID'
60Aee
OTKpblTOH.ECJ\HTeKCTnAaHH-
u
PYeTCHpaCnOAO*HTb
B
O,ll,HOHKOAOHKe.
TO
TaKoe
nOAe
npaKTH"IeCKHHe06xo,ll,HMo,HHa"leKOAOHKa6Y,ll,eTKa3aTb-
u
CHCJ\HWKOM
WHpoKOH.
nl1sfor1be
--
LACK
ATS
"Mr.
1JnJ,.;[J
l.ar,.....
'
Nt
.....
'J('
d-
-Dr."
Be
De∙hi..
Yet
DlabolJa1
a-
,
.....
f;
.r_
...
5
_
'
lh_
IIIiaiID∙....
•
:
,
•.-i""'-
r
'f
I'
til.........
...I
,D.il:_wl
dal..
∙,.
............._!.
I
wI__
.....wil.p&
...'
T'
a
...
...
~
""w...iI
I
-a....
:
..
,4
....
....w-.....
~--.J.-
............._-.
:
=:~5::'.~
......
'.:~=::l!:""'"
.....
i,,
riz
_f
."'-......
51
_'
,
Ut..
caiIIII.....
.
=
...
.-aaliDa..
pa
•..
Ia'
II
i
Hlalibcr
'r_
d
oS
''-
,
Ilibil
∙i
£Sd
'Iid~""l!
.....
Padc:yiDa
WithJ'=ee
BoDd
t.an.....
dDIor.-.__
is'
.
:dir....
.."aibta
.
1I;∙f!.
__
cWoec...
.5:_
.111
I
Ut......
IIll
∙
~
IiOIICIIIlII:i__
q'
.,...
's"
lib
'Cit...
aG.
i
•
OIIiI_'ld_
t
fa
•••\_
_,.i
.won.......
EdiIil
•__
Ill:
CI:
i.-
ocIio
"c"
qai"
M
I
mi
_
..
i
4
....
fiaIIiIi.
t-
.
....
5..
...
....-.
5'
KpoMeToro,
3TOOTJ\H"IHOe
MeCTO
,lI,J\H
Bpe30K,
HJ\J\JOCTpa-
u
WlH
HBbIHOCOK,KOTopble
M02KHOBblPOBHHTbroPH30H-
TaAbHO
noTeM
6AOKaM
TeKCTa,
K
KOTOpbIMOHH
OTHOCHTCH.
t...IyaCTBO
MepbI.
O,ll,HaKO,
npH
3TOM
He
nOMeWaeT.
EeAoe
npocTpaHCTBO,3a6HToe
no,ll,3aBH3KY,nepecTaeTBbInOA-
HHTb<l>YHKWfH
6eAoronpocTpaHCTBa.
AUHeUKUno.attepKuBalOm
UJlU
o6paMAHIOm
3J1eMeHmbl
cmpaHugbl
(3alOJlOBKU,BblHOCKU,
no.apucyHOttHble
no,a-
nucuU
m.
.a.).
OHU
JlCe
(JlUHeuKu)om,aeJlHlOm3J1eMeH-
mb1.apyZ
om
.apyza.
5enoe
npOapaHaSO
hHeHKH
6blBalOTcaMble
pa3Hble
-npOCTble,
YKpameH-
HbleOpHaMeHTOM,
rOpH30HTaAbHble,BepTHKaJ\bHbleH
Ha-
KllOHHble,
TOJ\CTble
H
TOHKHe,
CnAOmHbleHnyHKTHpHble.
---------------
BepTHKaAbHbleAHHeHKH
qaCTO
npHMeIDIIOTCH
,lI.J\H
pa3JJ;e-
J\eHHH
KOJ\OHOK,oc06eHHo
eCAH
TeKCTHMeeT
BblKJ\lOqKY
uu
BJ\eBbIHKpaH.
113
Lolem
ipsum
dolor
sit
I!T1'IM,
consectetller
adipiscing
eli~
sed
diam
nODllmmy
nibh
euismod
tincichmt
ut
laoreet
dolorcmagna
aliquam
er81
volutpat.
Ut
wisi
enim
ad
minim
vc:ni
am
•
quis
nostrud
c:xc:rci
tanon
uI1amcorper
suscipit
Iobortis
nisi
ut
aliquip
ex
..
COlllll!Odo
consequat.
Ollis
autem
vel
cum
iriuro
dolor
in
bendrerit
in
vulputate
velit
esse
molestie
COIlIeqWll,
velilium
dolan:
eu
feugiat
nulla
:facilisis
at
veraeros
ct
atO"
1
ilS8D
et
iusto
odio
dignissim
qui
blanditpraesent
1uptatum
zzril
hendrerit
in
vulputate
velit
esse
molestie
consequat,
vel
illum
dolan:
eu
feugiatmilla
faciliJis
at
veto
eros
et
accumaan
et
iusto
odio
dignjajm
qui
blandit
p"'esemlupt,IIIIII
zzril
delenit
augueduia
dolan:
Ie
feupit
millafacilisi.
Nam
hber
tempor
cumsoluta
DObis
eleifeDd
option
congue
nihil
impcrdiet
doming
id
quod
ml";m
placerat
facer
possi
rn
assum.
Lotem
ipsum
dolorsit
amet,sed
diam
DO!l1nnmy
mobenilllDO'!
tincidullt
ut
Iaorcetdolan:
magna
aliquam
era!
Dolor
sit
amet,
consectetller
adipiscing
c~
sed
diam
nonummy
mob
C'ujsmod
tincidunt
tIt
laoreet
dolore
magna
aliquam
em
volulpa!.
Ut
wisicnim
ad
minim
veniam,
quia
DOSlrUdexerci
tation
uI1amcorper
suscipitlobortis
nisi
ut
aliquip
ex
ca
commodo
consequat.l.OIcm
ipsum
dolor
sit
am~
consectetuer
adipiscing
c~
sed
diam
non'nnmy.
Duis
autem
vel
euminure
dolor
in
bendrerit
invulputate
vellt
esse
molestie
consequat,
vel
illum
dolore
eu
feugiatmilla
faciliJis
at
verneros
fOpH30HTaAbHbie
AHHeHKHM02KHOHCnOAb30BaTb
,lI.J\H
Pa3-
rpaH~eHHH
pa3HbiX
noCMbICJ\Y
qJparMeHTOBBHYTPH
KO-
J\OHKHHAHnpHBJ\eqeHHHBHHMaHHH
K
nOMarOJ\OBKaM.
_
......
72
xrtiT
b
LACKHATS
Be
Dhi
..Yc:r:
Di~"':'~"'~'~:::;-:::~
a-
;..a.--....
t
I'
_
~_
........u.
~
....
----'
..
-..
.
!
0.;._
..._
"
,.
io
I
-\
..
_
......
,
.....
........
__•_
,
I;
...
....
....-',
_
....
.......t.a-.
V
'
,ok
_,..
,
...........•
F
...........
_
--
.......
u.....
_
__...__
,
i
....................
'
,
"'--..,..-
...
t,.
.&-.W""-
PazlqiDcW'ldaJ-.a1B
d
:;;:::~:
'-
__
r,-
_--
'i
t
,,
...
,
'
.,
.....
_
u._
--'
..
-...............
'
I
Doil_...
_''\
__
.....
,
~
-
_..._11
,..:M.6:....-..
'
.~
...........................t-...
.....
-
\"
_...
,
.
......
'.,
-
..........
•
114
rJlaBa
4.
KOHCTPYKTI1BHble
3JleMeHTbi
AI13atllHa
HMHTaIOKe'IaCTOO¢OPMMHOT
BbIHOCHble
gHTaTbI,'ITo6bI
OHH
Cpa3Y6pOCMHCb
B
r.l\a3a.
_forlllo
LACK
HATS
BeDashing,Yet:
Diabolical
•••OfM
......
""".....o!i<r'"....
•
,
lJ
........
____...a.....
,,
-ipilw-.;,..
..~.....
.
,
Noooa......
_
....
--"""-""'..-p:--
101"
,
r=~w~
.....
.....
~
-
__d';"
......
....
,
........
•51_
...
_Ii
\lI:
-~
--.
..
-..
n••
=,..
...,jpIw-;.
a:
..I,
Doio_""'_....
400-
._'
'
it.."\"""
_...,;"".io
I'"
~
..........
~
.
-_.
.
....
..........
,
.....
Di&a
_ee.,.
_j_"
M."j..t
h
:PII'
U
.,..,.,."
•r
fw
."J}}'"
""r.
•
''t
..
\_
!•
..
,
.........
~.
__a•
__
....4lt
!"
tu
w.MiI
1
..
~
...-
,
...................
&.",iii,;.
t-
~
...
oil
-.
\'I•
,I,
th.....
----"'-
....
,,.
--,.w-;"...
........
'
No.._
...._....
.....................
•or
.........
_
.....-_.'
,
u.
.......................
-.1-.0..........
........loMaio_
..
.....
'
,-
Ooio_
..._
.........
.".,,\
--
!.;
""...
...,
........
~.
---
_
..
.....
•
Ip;"';.
~
W&Mi1
,
.......
...-
,
................
....t-.........
-.
.:
.
;
.
____;.tIIIiIIo
.
In"_
.....
OpHBbI60pe
.l\HHeeKc.I\eP,YeT
HMeTbB
BHP,y,'ITO
OHH
p,OJUKHbI
rapMOHHpOBaTbC
06IgeHTOHaAbHOCTblO
nO.l\OCbI.
TO.l\CTble
.l\HHeHKH
XOpOIlJOnpHB.I\eKalOTBHHMaHHe
H
no-
TOMYYMeCTHbI
BpeKAaMHbIX
MOp,YMlXHHH¢opMagHoH-
HbIX
61O.I\.I\eTeIDIX.
DdS
fartbe
;
_~~:5
∙-,
.--
~
.....
-'
"'
'
--
...
,
•_
...........
_..!
i
L
DIIio_...
'
I
...
\
__
....i'"
iilllo-..,),
iocYoio
_
..•
...."1lIoMl
'q
...
.....................--.t.-.
-.lit"
.
a∙"'''
,
.......
∙∙f_
......
0..._"'--.
',.
....
...............
_
,
,-
So.
~
.,...
'"'"'P
IIi10iI
.,r
iIl,.
'O"-...
"-.......-.
__
'so
.
,ok..
,
.........
,
.--
........
u.
.-i
po
....................
!
i
0.,,;,,_""'_
'
I•
ii,
\
__
.....
,
-.
~~._-
•
•
\1.-',.-
.w.-.
t-if-.
S"
oa.....
-.
"
;
..,
."-
_
u...
...........-..
'
pc........
...
_..f
DIio_w1__
,
TOHKHe
.l\HHeHKH06bI'IHO.l\yqIlJenOp,xO,zr;IT
JI,MI
p,OKYMeH-
TOBC60.l\bIlJHM
KO.I\H'IeCTBOM
TeKCTa.
5enoe
npOCTpaHCTBO
DICI10XARY
OF
LA-m.:Tr.A.V.s
DlCI10S,UY
OF
1.Ai'IN
TERMS
∙r
1.on::D
ipM!IOoI«
c;
aIDa,
m...
al!i"
',,"do£=
u.:_
&ilIl"
==-__
-=d
ia
bc:ad."aic
ill....:po_
...u_
•
•
0
--
,
XT..!i
.
.C
c::::.
oaf
~
-"'1MG~';
"+'M
..
.....azioonn
..
..
"
..
.::aa:.
wi
a.:.:.
dMft
aI
""p:
Id:a
-
...
I
a:
_mya:bl-"
I
.
••
•
-.....w-....
aliq..-_"""
i
_llII....
aa
I:
""'-
li.ci!ilU.
'"11'0_
C
Cl:
a.o.u.
~
oWoRmopa......
tT
J
lh..
c=l.
&oI-==......
j.m
-""
~-..
__m∙
•
•
"IIf,
dip.""..
bluo6:
P'
rj
j"
•
•
•
•
..
"""""
'IdiI_="
•
m.&'doio
a:riI.w.=
-.p
tuit...
Q:
£c>pi::
Uopip
u.....
..f===.....
;∙'"'
_o;oa.
n
"em?",
•
,
•
...."".sq...;,
a
Q
10_
0
...,""Po
foci&Iio...__
'e
'.
N!a
~
l.ofazl
ipot=
.woe
-=
am-.
qQ
~
a=i
a.-:.
..
'he
..
......0004
∙
.
.
"""'"
....
ip
.
,&t._~
~~c:..lllta
...
'"'C-odo
0Ilil0_
'I'd
cu=
i::ian
doW
ill
""
I
-
-
1
4
mil
oIc1aliI
""C'K...
oioIoa:
Ie
..,.~
"in'dri,edna'..:
•
OW__
wi
a:=
if.GftOolot
~
ill
,.~'paca:c
YlI:!ll:__
=:':
'i:
•
-
•
ea.pc
aunaliol::i!i:A.1.oft=
~
Oolot..
Iaon.t
&J-1CIIpI
aIi4m-
-=
.oI01'q*<-
ill
~
ill.....
pur:uc
'f'Cii&:_
=,l
..
arH
l'
If
>d
iIh:uIl.
GoIoR
QI
~
....n..
..
.....
,.
.
I
z:a:.
.a
il!oa
Ooloft
C\O
fNF.u
aW!.a
&QIiAl;..___
..........
An
«;""..ooc!io
--
,.'
..,
biN
Ul..
c'-
&oI1lli:ial-a..
-
dolo
-ri
tri
.,
n'='-.w.....
,
fui!iaia...
'"11'0.....
'm'
•
ft~oc!io
....
.
qWw-!itpo
I
lur'-r,,"
,p.-....l.c::arO'""""'"n∙m',...
.......mcn:,.,L
d~;';_
'f'i
blud:c
pi
_II
mildclccla
""PI'
<!..a.
do!on:
Ie
foupic
I
,
...cipil
w.on;".....'"
~
Go
CI
~
•
ariI
ddc::il.....
=-
dDbo:
IC
"-:pi:
=3a
lio:iliIi.
1.on::D
it-=
.woe-.a.
.....
\JI.,.:..
==
ad
=iI:lim.
..
.
,
...........0...;.__
<==
CI
~
&.::1ioi..
wrY
.
.
"C
eLi:.
oa!
6=
~
:otIIINIi
-a
:a::iaG
•
.0..
:pot
iril:N
.w..r
i:l),e......
'NIF
....
,
e
'"1="'1
Aioll.
NioDod
oj
.!
JIM
...
--:pi:
let
I
iii
foilrl.
aliq.,;p
a
..
-
I
.
•
wii:=Dtolon
CD
-
!..-...
ipa=
Orolo>r-":
~
,--.w--.pa~_
,
i
,
o.:io........wi.
a=.
faIP:
=Ill.
fac1iIOo
11_...
ft
...
.
,=-.,
i
0
-
i
..,
-..w....
•
ail
ill
':zit
...
.0
....
toGo""
e"..
bb:wfc
~
....
•
1-'..,.;0.=
'1;1'-
doIot.:
1.11:":';
==
.c.........
""ie_
i
......z:';'1Il
••I••
,uu.
,
-:l.w...ll.....
1I!=io
~ ~
cat
•,
1Jc
w'''';
o::c.i::o
c;=.__
CarQ
=-
c'"
-
f"
i
..
,
biFaz
1IC!!&!.C:ilil
c-.._
«
IIloIotc•
foup:t
~
6lQI&
S=
Ii!:ou
.c
:z:.i=.i.:a--..
oF
......x
c=ci
....cpe
Il~
1:W
UtI::
~co:a
~t&.lic='
.
qW~
fa:>iI"I'......
...a:.__
"chd
o¢"'CI
tDoc:.
c'b
pc:
-eipUM::u
~=
hme
[)..;._
...
...::
-
-
0
'i
mm
1IriI.w..it.........
CDIIC"'"
jej
I;,d
=;"'1
i<!
't"""!
=ai:D
~~Cltae:
='do~
:.:...
c
IIlDIot
ill
iIc=t.
-cri:
ill"
..
....u.
•
~
aoc
=0'
ri:
c:oe
i
at
'Id~.w.c
...
cialon:
III
-..=.:-..3..
&c:i!M..
Sa=
li!:a
ph
il
&ocr
,-m.
Lorc=
ipN=
IIlob..
.....
Daio
&W:l:O...l
ca:::>
i.icft.we.
i::l
~ c~ ~
0:
¥CI'O_«
c.=pot_.....
DOl:W:
d
∙f
d
opcioa.
-'
=
,r.,;...;...
eli:.-.
diaIII
~m1
..
iI
L:o
vclpo:no
....
:l.iu-e
=0':
CI
',,"enn
i=o
nd>o.;-;-
qui
Ioluw!it
c:oepbp
..
doeinlid<pM!.mn..
_--=7..a.1aOti=='
cniJ"n'
=
-
i
OIZ:.,
ni
ilhm
Oolorc
ell
!cup:
lllO!la
pi
.........
'--do1on:
mopa
~n-_~
5r..:i.!=
c'""""_
«......
=n∙
'-
~
;ora.eomr
~
mil
0c:IctUI:
I>I(IlC
dllil:
VI
w'''';
CII.im.
.c
lIl1zoi.l::o
......wm.,,""
c!o!«c..
=.n
ClO!!I.
&ci:ioi.
Nt.=
1m
I
zir
l
1.-=;;.-
dolor
til:
l=c:,
4'f:"":
..
'i.:i
b!w£I:
P"
m-
~.?",_.m
=?"'"
c.om
IIOlt.l=r
onbio
dcif
.........
:
Air,..
&11:110
I
"=er
.::iItl
DOl:IloC!
-=i
QQon
on"
I'pCl'
••
y:jpi.
=i11!c1o:::lic
aI:p
c..:.
Qolorc..
£c..,pil
-
w-w
.c.:.!.
az
~
CIt
aco
..
odo
Ilolla
&Gliri.
"'""P
imp:
6et
d
ins
id
....,..!"'"
-,
I
rillOd""
lIZ......
odDloro
copa
~r-poC=.
~_.,.J
:1.11:...
cai=
.c
;.~
•
........
S=
Iibcr
lI:m?"",
c∙-
-==-
......
Lore=.
ipc=
':'l=c:,
===-=e'
,
alaoni"""""
......
0=._...
c.;,e
~.w....
.....
1'5
d
opc;o..
COOIC"C
i...
o
..'C!
..
'"
?C'
a:Yi;K:
Ioloon>o
fIio!
=
.s.;c;;.
ia
"'=L"I:ric;.,
,.d_
¥C!il_
me'--;-
coew="'1Ct
...
i='1
∙'i+∙"'"
t-
~
,
;"1
W!
~
r::r.ui:It
p':
"r-
.wo..:........
0
..
e:u:
..'
~~
d
;--.0=.........
,
.""'"ni
~
odDloro...
fmp:
~
pou;::.
Lore=.;,-:.
d..-
C
a=.o:=.
•
m=
n..
..
1IloIox
i=
~
=
d
iI
i:
..J.;:
'vi!"":'
1.-=
i;oonra
i.oUor
ail-.
ICuti&.
oct
~
1
::
g-..,.
ci!l&
........
1.11:
wi:Ii
c:ci=.ad
=-=
....
ien
...
-
i
•
?d
il!.-1Iloloft
N
.....
,I£:.
"l!ia=l
co'
el
=
~ri
.+'n'
lit
bnn:r:c
~
IUpI
cscipit
10'::W
_=
a¥r'"
ca".:io
fa.:p&
ItQ!I,e.
H-
Lcno:n.
;p-
IIlolor
ail
,
...,=a
",'=-4
.,;",;&...
u::
aliqaa=
c:u
......mp.&.
Ut.-ili
==
ad
=
~o
=
I
ow._...lo=
IIIlOI&.__....
ad'
f
nc
u.
MI!
Qan;
__00Icft
llIIpI&
'51"'0
_
'I'CIiwpI:&.
='=
~ ~
I"'"
c:a::n::i
=00
..
dDlot∙
hod
..
rly
...
"mmy
~
en
d
uncic'''"'\l.l
UI"
CII.im..ad:nWln
"":'m
=
IIIQl4III....
,
...
,.U''IiMI'''jIC:I'macipi(
IaboniI
n.id
u..I~
CllCno'
•
--.......wi.
ilI=o
.IoIoft
ell
1aMIcl:
oW-ll:l.IoFo'
alio;u.arn_
¥t>Itqar.
nomud,.......,;
tacioll'lr'M
l'
-apu
Clta......-,dn..........-.
p",j,,_-d
""Pc
!llllII
6.
c,;.;.
1.-=
iponzn
dDlot
til
lh..
CIlitn
ad
lllinia
__
j.m
...
l.:oOorW
rill
lit
oFq..ip
aa......
-odg
c=
iri=c
dolor
i:I
hcn.Inrn
in
....J;o
,
.unn.
cc""
,
....
a.Ii;'....
dil,-.
dia=
~
CKl'CiaDoCl
nih=n
pa
-=ipil
en
,=-
ow.
_...l
nIlIl
j::.nrc
dolor
...ut_-~
r:ic
•
...l
i!h=
dnIotoc
ell
.....,∙-...,lliWIt
.:
~
C"
'.1
"I
Ul:
'n'
rio...
l#....
CIt
a
lII'Il
,
.
Lccd
..
n'p
__....,eV
lD
Ul4...
!cI:p:
_.n.
&eM'
Lore=........
dolor
,g
a-.a
dobe
IUpI
~
cnI
~
•
DIliI_
wi.
<=l
itil.
..
1Ilnint
-
."...i
~
Oolon
QI
fmp:
e..n.
8
!J
ECAHAHHeHKanpH3BaHaYKpaCHTb
SarOAOBOK
HAH
~pyrOH
aHaJ\OrWiHbIH3AeMeHT,
TO
nonpo6yiiTe
nO~06paTb
ee
,lI.AH-
Hy,
HCXO,lVlHS,lI.AHHbl
TeKCTa.DOAbIllHHCTBOBepCTaAbHblX
npOrpaMM
nOSBOMIIOT
~eAaTb
,noaBTOMaTH'ieCKH.
Who
Is
FiresideDistributors?
115
W
t
an:
bc:RI=OW!l
u
me
lazrnr::
in;
pia«
•
"'1
dioaibulor
i.e.
meu.s.1lut
did,.,...
bow
F_.....:u
O'.-ribucoa
offi:n
ODe
onmc
Wp
,+eoc.
of
~
f"
=
bm
~..,...
.....
On:
p"'O
±'C"
incbk
M=y
.s-:p.
Wc!w:=.
DicDn,
O'm'•
r=.
Qic5=r
OC'W-Aid,
~.A.
F"..-:c.,
A
...
Socto.:
PMe...,
Minor,
4
...
Air-Je&,
"'orca=.
Hom
.cto
lVm
'
DIl.
....
Vmc,
Vc:s:ac:Ni
0.0.
Fu.k.
e",'!'-
OWl=.
Schad'c:r
w
Fbm-x.
O
~
nyi=md
J05ir
Ieon-,
ro.-.....
to
alWlc:
.,jib
J'OC'
W
-'=--mc~to
&UWC
~
p=:
'I,
Uld
;..
.,D,';'..
B
cC&c.
I&IT'"
_1.ooo.-ep
-.i
'P
.•
lty
fircpII«
~,
......
Fitaid.t
.s-p
$cnicz
iDc!...la::
•
&00
fDlI.frnt
<:Joe'=ion
•
Ema
~
em
.itl:o
o,doer
di
.......
••
•
VISA
ad
MMc.::::C;."'d
e:I
•
No.z==oon5c:r
•
24-bow
IIC'IIlc:r
p""
e,
•
$3.j()
VJI.5.
pc'
Ql'"oOQ
•
P:cpUd.l!iF:
~
•
Occ!."tfw~·!'6o:I1WClL:pI
C51--'»6-3210
SC
1
100'D702S
116
,nasa
4.
KOHCTPYKTlilSHble
::meMeHTblAvt3ai'lHa
BHeWHMepCMKM
BHeUlHuepaMKu
C03AalOmCRAARnpuBAet.teHuR
BHUMa-
u
HURt.tumameAeu
K«CMblCAOBOMYnpocmpaHcmBY»
AO-
KyMeHma-K
moil
06Aacmu.
Me
paCnOAO:HCeHbl
meKcm
U
UAAlOcmpaguu.
PaMKH
npe.u.CTaBNIIOTC060HJ\HHeHKHHJl.Hrpa<}>H'ieCKHe
SJl.eMeHTbI,oKpyLKalOIgHe
npOCTpaHCTBO
.u.OKYMeHTa
•
.aNi
pHCOBaHHRHeCJl.OLKHbIX
paMoKBnporpaMMaxBepcTKH
npHMeHReTCH
HHCTpYMeHTRectangle
(OpHMOyrOJ\.bHHK).
He3aMKHYTbiepaMKHMOLKHOC03.u.aBaTb
npH
nOMOIgHHH-
CTpYMeHTOB,
n03BONIIOIgHXBbNep'lHBaTbnpHMbleJ\HHHH
(roPH30HTaAbHbleHBepTHKaAbHble).
DOJl.eeCJl.OLKHble
paMKH
C03.u.aIOTCH
B
rpa<}>H'ieCKHX
npo-
u
rpaMMax
HJ\H
3aHMCTBYIOTCHH3KOJ\.J\.eKWfH
rOTOBblXpa-
5enoe
npOCTpaHCTBO
MOK.
KO..v.eKWlH
TaKHX3aroTOBoK,
CO,lJ.ep2KaI,YHe
HCKAlO~
qHTeAbHOpaMKH,BeCbMaMHoroqHCJ\eHHbI.
B
AlO6oHny6J\HKaWlH,,lJ.a2KeeCJ\H
HHKaKHeee
SJl.eMeHTbI
He
o6paMJI.HIOTCjIHBHO,nOtiTHHaBepHHKa3a,lJ.eHCTBYWTCjI
Boo6pa:JICaeMbIe
paMKH(eCJl.H
,lJ.JI.H
06J1.erqeHHHC03,lJ.aHHH
MaKeTanpHMeHHeTCjIMO,lJ.YAbHaHCeTKa).KpaH
HJl.J\.}()CT~
paWlHH
TeKCTOBbIXKOJl.OHOK0603HaQalOT
rpaHHgbI
noJl.o~
CbI,
06pasYH
paMKY,
KOTOPYWqHTaTeAbBocnpHHHMaeT
Ha
ypOBHenO,lJ.C03HaHHH.
GorillaGoesApe,AttacksGroceryStore
117
~.:_
"'-"""""'T""""
:"".l
,~"o(i::i_
'"
!_
~
_
c:<'''''''
"""'=""'.,:'.....
~n::.:~
"""-'«
~
=--0.1"""..
j
~ ~pn ~
:..i.>-nl>
0:.:
I:;~"'C::~_
!,.,.
a-<>o
.:l-....-...::
=.
~.:;.;:
...
.;
:
..
~
....
~:.,
.....
-...~
.-
..
:;;..;,,~
...
"-!:i..
.ad.:
£.;L..............
<:
..
',oo:a4::>'"'
:0_
;:,I:,.,~ ~
t-.s.~",--
.....
_~-.;.,.;.
-:r-c
=0.
~
",,:....,p.
0-4.
,o..h.:--.
';oc:r-
~
_,..,...
~~
...w..:ioao
........a.",,:,".do'--'
~
..
"""-'
~
r_......
......
,.:,....
~
.....::!:iooC....cD.
~......,...:~:
........
~"';ot"
~ ~,.,,;:,.~O.~
........-q.
::_a..:~.-:I_""
t
..
r
_~
<'p,............
...Jo,.:
.
-"'........,.=.-J~
~f:r'"
t->oao.........
~..,,;a..,
.-.
.....
~AE;,,;.,,=_
=!
~~
....
''''''''~
'""'"'P'~""""""";:'
.....-=--
~--'-
..
~
-.....
--...
~..,...,
~~,,;,t
..
C_4""
-=---..
~
.........
...,;:.Jt
_
..
=..c."'""'
_r...:_......
"""-~ -.-<ri:~
"""
...
~,~
..
,.
,-
.....
~"""'"
r-....~
>:S"'"'"
""C:".;
"-..
................2
~ ~.;:r ~
.....-
........
~
...
~~
...
~ ~
s.:.;....;::
~:_
<:
..
~~~~-s;~">"
~~<CII.~o:o-i':'-'
............oW&.:.""i,,!,D:
...L
hu::I4
Lot_
~.:.w..c
40<!.
fCL__
~4'l'a
...
~
-...
..
!~
....
'-'J~
'"
.......
~
_."""'t:>Oe"";
.....
_.~-.,
..
~
..
.
*--..--
0..:''""_
0*""'":-
u"'wc.
............,j_..:
,
.......
..
d"
"P
"-~ ~
"'"'"
~
<ll
U
•
=....
<=0«;-'
n-:.
~
M
"="".....-
:»:.:.:'"
,.....l.........
~
-."""""""
..,.
..
a.....
.,.L...,......
b::loOo.__
~
'-
~
.....
f<i~
BHyrpeHHMepCMKM
J(AHBb14eAeHURC/JpaZMeHmOBny6AuKaguu
U
omzpaHU~
~eHUR
UX
om
OCHOBHOZOmeKcma
npUMeHJlJOmCR
BHym-
peHHuepaMKU.
no
CYTHBHYTpeHHHe
paMKH
npe,lJ.CTaBJl.HIOTco6oH
BCero
J\HIIIb
YMeHbIIIeHHbIe
BepcHHpaMOK
BHeIIIHHX.OHH
06~
paMJI.H1OT
He
BClOCTpaHH!!y,
aTOAbKOeeqaCTb-
CTaTblO,
,lJ.HarpaMMY,rpaq>HK
HJ\H
peKAaMHbIHMO,lJ.YAb.
am
npo-
CTO.
11J\HHeT?
YeCTHOroBOpR,HeT.MaJl.OOnbITHbIe
BePCTaJ\bI!!HKH~,lJ.H~
u
3aHHepbI
HenpaBHJ\bHOnpHMeHHlOTBHYTpeHHHe
paMKH,
nomaJI.yHqaI,Ye,qeMAlO6bIe,lJ.pyrne::lJl.eMeHTbI
O<f>OPMJl.e~
118
fnasa
4.
KOHCTPYKTVlsHble3neMeHTbi
AVl3ali1Ha
•
•
---
-
-
-
-
--
••
S&l)tccd.
••
nIe
=-~
..
:"0=
Pi••;'
.....
_
.._---
--'
..
--
_
..........
.....
--
--_
-
.e..:-
,)~ ~-'!""'"
:::
b~
,,"!
"-,-_._-
.
"-~"
..
-
~..-e
,l..."
....
_'.a~L
't.,
-iI,
--
,-
----.
-_
......
-
-
------
-~-~..--
--
i--
----_.
-_._--
-.....-.
..
-
_
......
--
--_
..
~-
•
0.
'
ilL."".....
_......
_
~.w-
__
"""_
,
•__••
__...
5,..
.."'-"'"
,..-',
_----.....
~
.....t-
.w.._
'OJ
..
,-.
Dioa
I
'OW'.-....I:.
.!_
....
~
..
'i
u...
-..t~
....
,,
-;pow-;.....
••,,
DoMo
.w.r.
!
'.............._...",...
~
,
....._"""P-...
~
..__
d...
...
is:,
..
w.M.....
lq
-.iI.w.ic....
..""-_lioopic",io<:llioi.
t-.........
_
=
=:&"
.
,oIic."__
,
..
...-.4
•or
................
""t--
I:
PadeyiasWldaJa==
Band.
-=~:
'-....4oIor..""'
..,
...
_;",IOM
',.
'0
...
;.._
II
u._...
ad
~
.......,;.....
4:
-;pow..<io__.....
••I:_
Be
D"bin&>Yet:
Di∙....
It...
1_
HIDL(EIge
OHHHMH
3AoynoTpe6M1IOT,'ITO
HenOMoraeT
/1,eAY.)CaMCUIpacnpOCTpaHeHHCUI
01I1H6KaCOCTOHTBTOM,
'ITO
npH
nOMOIgH
paMKH
'ITO-TOBbllJ.eMlIOT,AHlIIb
6blBbl-
lJ.eAHTb9TO'ITO-TO.
HanpHMep,
oKpym.alOTpaMKOH
3aro-
AOBOK,
qTo6bl
npHBAeqb
BHHMaHHeKCTaTbe.
oelJ.a
BTOM,
'ITO
paMKHHacaMOM
lJ.eAe
He
npelJ.Ha3HaqeHbl
lJ..NI
BbllJ.eAeHIUI.
ToeCTbOHH
MOryT
npHMelUITbC~
lJ..NI
9Toro,
HOrAaBHblM
06pa30M
OHH
lJ.OAm.HblOT/1,eMlTb9Ae-
MeHTbl
lJ.pyr
OT
lJ.pyra.
TIoMecTHB3arOAOBOKBpaMKy,Bbl
H30AHpyeTe
eroOT
CB~aHHoro
CHHM
paCCKa3a,
a
aTO
HeAb3~
CqHTaTb
YlJ.aqHblM
pelIIeHHeM.
PaMKH
HepelJ.KOcAym.aT
lJ..NI
OTlJ.eAeHIUIlJ.OnOAHHTeAbHoH
HH<popMaj!HH,'ITO
nOMoraeT
qHTaTeAIO
He
OTBAeKaTbC~
OT
qTeHIUIrAaBHOHqaCTHny6AHKaj!HH.
HanpHMep,
paMKOH
qaCTO
oKpym.aIOTC~
Bpe3KH(KopOTKHeCTaTbH,
lJ.OnOA-
IUIIOIgHeOCHOBHOH
TeKCT).
HaTOT
CIly~aH,
eCIlH
KOMy-TO
-
nOK(])j(eTC~
CTpaHHOH
HAe~
30KI1fO'leHH~
B
paMKY
BTOPO-
CTeneHHOH
HHq,0pMa~HH,
06-
POTHMC~
K
nOH~THOH
aHallO-
rHH,
a
HMeHHO
KKOTOlloraM
q,aHnoBoH01CTeMbl
KOMnblO-
Tepa.
rlyCTb
HO
:l<eCTKOMAHCKe
eCTb
nanKO,
cO}J,ep:l<oll\o~
ABO
31le-
MeHTO-q,OHIl101
nOjJ.KOTonor.
LJTOBO:l<Hee?KOHe'lHO,
q,olin,
aHe
COAeplKlo1Moe
nOA-
KOTanora.
V1
OH
nOMell\eH
HO
60lleeBbiCOKYIO
cryneHbl1e-
papXI1Io1,'lTO06ner'laeT
AOC-
TYn
K
HeMy.
~a
nOfl-lKOCnpOBeA/1I1BO11
no
OTHOWeHl11OK
CTpOHH~aM.
3neMeHTbi
6e3
pW.-IOK
BOC-
npI1HI1MaIOTC~
KOKcaMble
rnaBHble.nepeAOBl1l..\Y
Bra-
3eTeHe
nOMell\OIOT
B
paMKY,
opacnolloralOTBOCHOBHOM
nOTOKeTeKCTa.
PaMKaMH
BbllJ.eMlIOTaAeMeHTblo<popMAeHIUInepHOlJ.Hqe-
u
CKHX
H3lJ.aHHH,
nOBTop~IOIgHec~
H3
HOMepaBHOMep
(KnpHMepy,
orAaBAeHHeHAHTHTYAbHble/1,aHHble
-cnH-
COK
COTPYlJ.HHKOBpelJ.aKj!HH,H3/1,aTeAbCTBa,HH<popMaj!HIO
lJ..NI
nOJJ;nHCqHKOB).
OAarOlJ.ap~
aToMyHX
HeTpYlJ.HOHaH-
TH,
H
OHHHe
CAHBaIOTC~
COCHOBHblM
COlJ.epm.HMbIM.
HepelJ.Ko
BpaMKy
nOMeIgalOTHH<popMaj!HIO,COlJ.epm.a-
Igy!oC~
BOCHOBHOMTeKCTe,
KOTOpCUIMom.eTnOHaJJ;06HTb-
C~
npH
6erAOM
npOCMOTpe.TaK,
P~lJ.OM
CMaTepHaAOM,no-
5enoe
npOCTpaHCTBO
119
r1N
THISISSUE-
2
4
6
7
Obscure
nomenda"'r1l
The
real
meaning
of"Lonm
Ipsum"
LatiuIsltAII
Gr<ek
to
You!
Vomacular
Sins,
&
How
to
Avoid
Them
commodo
c:onsequat.
Ouisautem
vel
cumiriurcdolorin
hendrerit
in
vulputatc
vdit
essemaJestic.
c:onscquat,
vel
ilium
dolon::
eu
ftupa.t
null.a
facilisis
atveroeros
et
ac:cumsan
ct
iwto
odio
dignissim
qui
blandit
praesentJupcuum
zzri1
dden.it
auguc
duis
dolan::
te
feugait
nulla
facilisi.Lorcmipsumdolorsitamet,
consc-etctueradipiscingclit.sed
diam
Donllmmy
nibb
cuismod
tincidWlt
ut
Iaorect
elolon::magnaaliquam
c:rat
volutpat.
Ur
win
c:nim
ad
minim
vmiam,nosttUd
cu:rc:i
wiOD
ullamcorpc:r
susc:ipit
lobortis
ni.s1
ut
aliquip
acacommodoc:onscquat.
Duis
ca
commodo
c:onscquat.
Duisautcm
vel
cumiriurcdolorin
hcndttrir
in
vulputatc
velit
essemoJestic
con.sequat,
vel
illwn
doloreeu
fcugiat
nulla
facillsis.
Ut
wisi
c.nim
ad
minim
veniam,
Dosuudaero
tation
ulWncorpc.r
suscipit
lobortisnisI
Ut
aliquip
exea
commodo
coruequat.
Duis
autcm
vel
tum
iriure
dolor
inhendrcritin
vulputatc
vetit
maJestic
consequat.
iliumdoloteeu
fcugiat
nulla
facilisis
at
vero
CCOI
et
accumsan
et
iusta
odiodignimm
qw
blandi,
u
CBHI!!eHHblMMY.3blKaAbHOH
poK~rpynne,
MO*HOpa3MeC-
u
THTbpaMKyC
HHq>OpMagHeH
0MeCTe,
,lI,aTe
HBpeMeHH
CAe-
,lI,yIDI!!eroKOHgepTa.
The"HeadCases"
RocktheCivicArena
..
',
.
•
,.
.
.
.~;'.
Nam
hDc:rtempor
cum
solata
nobis
cleifeud
option
=(UC
Ilihil
impcnIiet
doming
id
quod.
mlzjm
placerat
facer
passim
assum.
Lorem
ipsum
dolor
sit
amct.
CODSeCtdUcr
adipisciDgclit.
sed
diam
oonummy
nibb
e"ismod
tincidun1
ut
laoreetdoloremagnaaliquamem
VOllltpll
Ut
wisi
eDim
ad
minim
venia
m
,
quisnostrud
exuci
wioo
nlJam.:orpcr
suscipitlobortis
nisi
Ul
exeacomlDOl!o
dolor
lit
,met,
coosectetUer
adipi..scing
clit.
sed
dian
DODummy
m"bh
cniFTTlrl)d
tinci<bml
ut1aoteet
doIore
map
aliquam
cnt
volntpat
Vt
wideoLm.
ad
minim
veoiam,
idtIud
exc:rei
'Irion
uJlll1'lAAparuscipil
lob«tis
nisi
ut
aliquip
exeacommodo
COD5CqU&L
Dais
aute:m
vel
eum
iriute
dolor
in
heodrerit
in
vulputatevellt
molestie
coosequat.
iUum
dolore
eu
feugiat
oullafacilisisat
vera
eroset
accumsatl
et
iuatoodiodignissim
qw
blaDditprusent
luptab'm
zzriI
delc.nit
Loran
ip$'nn
dolor5it
2TftlI't
cmtec
tetncT
•
adipiscingcllt.
dia
m
oooummy
nibh
euismod
tineidu.nt
ut
laorut
dolore
magnl
&liquam
erat
volutp&L
Vt
wisi.
enim
ad
minimveniam,
quis
DOstrud
MHorHe
HOBH'IKH,lI,eAalOT
paMKHCAHlIlKOM
~eKOpaTHBHbI­
MH
HAH
Bbl6HpalOT
,lI,.I\H
HHX
'1pe.3MepHO
TOACTble
AHHHH.
nOMHHTe,
'ITO
TeKCTBpaMKeHeCeT
AHlIlb,lI,OnOAHHTe.l\b-
HyID
Harpy.3Ky.CAHlIlKOM.3aMeTHblepaMKHnpHBAeKalOT
HeCOpa3MepHOe
CBOeMYcTarycy
BHHMaHHe.
BTO
OC06eHHO
CnpaBeP..I\HBO
noOTHOlIleHHIOK
MaAeHbKHM
paMKaM.
rinc=ic\mtutlatctddol(ftmapaaliquam
quis
DOItNd
curd
talioo
nll.....
oqx:r
enl
volulpat.
IUK'ipit
lobocri.f
niJl
at
e1
ea
(E'llI''''
Ut
wi,icaim
ad
miDimvcniam.
CODJCqQIL
rjryWmt
Itt
laorter:
doIcn
map
a1iquam
_'O-
Ut
wisicnim.
ad
minim
vcaiam.
quit
DOItNd
cxm:i
wiOfl
lllJ∙moocpcr
..
'.'-'
~..
.
..
IDICIptl
tOOOitu
IlIoN
Ul
ex
ea
CQilllit
......
o
COQscqn,r
lobortU;
Disl
at
aliquip
a
ea
EEll'
'mrdo
CODJCqlIIL
DuiJ
I"'em
vd
eam.
iriure
dolor
in
bCDdrc:rit
in
YUlpuweycllt
moluticcouequar.illWDdolOReo
fC\lpu
nulla
faciliJiJat
YetO
eros
et
ICC'Urnwl
et
i1lJto
odiodipisnm
qui
Iobartis
Disl
at
aliqujp
Cl
ea
commodo
......wquaL
DuiJ
autem
vel
eam
mute
dolor
in
bCDdrerit
in
ygJPUlIte
vctit
moluticCOD.ICqU....iliumdolOR
eo.
fcuparnullafacilisis
at
vcroeros
ct
ac:auDSaD
et
iuto
odiodipisnm
qui
bWldilpnncullnptmm
zzril
delenit
&I!pc
dms
dclare
1IC
fmpit
aWla
ftem,;
.''
-
"'"
"~,,,.~",
WheN:
'CMc
Arena
;'<"£i'"
•
•
When:
Tues,
APi
9.8
PM
Whr.
No
earlhIy
idea
Co
I:
$25
120
rJlaBa
4.
KOHapYKTVlBHble3JleMeHTbi
AVl3ali1Ha
YaCTO
BpaMKy
nOMeI!!aIOTHAAlOCTpagHH.PHCym<H
H
¢o-
Torpa¢HHMOryT
HMeTb
CBeTAble
HAl{
HetIeTKHeKpCUi,
H6e3
paMKH
OHH
CAHBaIOTCJI
C
¢oHOM,npHp,aBCUiny6AHKagHH
u
He3aKOHtIeHHbIHBH,lI,.
MAKEHAY
WHILETHE
SUNSHINES
TeH
....
MAKEHAY
WHILETHE
SUNSHINES
npU
yMeAOM
ucnOAb30BaHUUmeHU
n03BOAJllOmC03.1la-
Bamb
3t/Jt/JeKm06'beMa,npUmJl2UBalOY:J,UUBHUMaHue.
C
nOM0I!!bIOTeHeH:M02KHO
06paTHTbBHHMaHHe
tIHTaTeAeH:
HaBpe3KHH
HAAIOCTpagHH.
TeHH
npHp,alOTBblpa3HTeAb-
HOCTb
¢oTOrpa¢HJlM,pHCYHKaM
HBCTaBKaM,
BbIP.eAIDI
HX
Ha
06I!!eM¢OHeCTpaHHgbI.
GorillaRegainsComposure,Apologizes
-He
nil/
SN1DtJ
tll/ber
iuttmtai
iJl,J.~.
I>
•
~
#81T
",.8«
lJ
•
I~ _~
aibJo,--:
•
~
..
~(
J....1<w:....,....
.i1"'=
....
~l."
......
...:-c
"'::-";11>
PCht_.
;IIioo
~..J
DeW
c»:..l~
....
_?,Ic.b"""::N
Ill"
~;,
'"
:.>;::cc.~
"'............
~,p
Hft"1
..J
a.'l'I
ir.-
;klbr
:a
br:1;:;!""",
..
"
y;lr'"":uyt:;!
<1'\"
""d
f';,
0.....>fUM.
od4"",Jobo..".
J<r.4i-::..
.:on
i'ca;,~ ~I ~
..
"'.....
c:
~
fl'
iofsg
c.Jio•
~
..
'I""
bf.-i.!~I+
......
~~
""'!-~
;,.n
.k>:occ..,
W-.....
=b
~""-
!.ga.
~
;1;i-
s;;.
MY
..
"'
....
,;--=r..&~
.,
~
-.l6.1:a
~'Joibb
,.,,,p"
"Q:;.
ia:...~
Jdc.......
"'V.
~ ~l""
odap:a.
U:...;.;;...".:
~
or
j.-..
......."'..:alO".i..
Ci.H:
~
~:;.<~ ~
u:
:rt'
~
Do
U
,,.
,Sot;'"'.
r"
SalD
=--e
~
c:..ld&a
=-
~.dri~·.'"t~
..
~
..
:hil
.
"-50'
...
_-
-.....-""'S
._
cr-_
fA.--=&n=.
~Qo-J.Jw':'_.-.....:
~
...rloi>ci•
..r..~
.................
.a.a
c~
1*id...
\lII
~--c::;
~~~~.....-..;z.u
-Se-
.lII/!
mzt.i-~
"""""'=
~
--=,101!!
cn:o"';.........
!:Je..~
•.
...-irit
-.
....0.:.
=:
~
...
c::l
_
Woo,,",
!
~""'c=::.W
,
6enoe
npOGpaHGBO
121
npHMeHeHHe
TeHeHTpe6yeT
qyocTBa
Mepbl.I1MH
06bRHo
3J1.0ynOTpe6NUOT,
OT'iaCTH
nOTOMY,qTO
C03~BaTb
HX
OqeHbnpOCTO.
nnaWKM
nAaUlKU
,4eJlalOm,40KyMeHm
60Aee
KpaCOttHblM
UKOH-
mpaCmHblM.
n~allIKH
npHlUUOT
ny6J1.HKaWfi1
pacnOAaraIO!!!HHBH,lI"
pa3-
PYIIIaH
MOHOTOHHOCTb
qepHO-6eJI.OHraMMbI.ll06aBHB
o
K
nOp;aaroJl.OBKYJl.HHeHKY
B
BH,lI,enAallIKH,M02KHOC,tleAaTb
TeKCTOBbrH
6J1.0KMeHeeMOHOTOHHbIM.
l.JyBCTByere,
Ha-
CKOJl.bKO
TIDKeJl.ee6blJl.a
6bl
TaKaHmenAalllKa,
HOTOJl.bKO
qepHaH?
rpOAl'leHTHble30nHBKH
(no-
-
CTeneHHblHnepexoAOTOAHo-
roorreHKOKApyroMy)-
3TO
oc06o~
P03HOBHAHOCTb
nno-
weK.MHorHeBepCTonbHble
nporpoMMbI
n03B0J1~IOT
C03-
AOBOTb
rp0jJ,HeHTHble(nHHeH-
Hble
H
poAHonbHble)
30nHBKH
OBTOMOTH4eCKH.
Lorem
Ipsum
dolorsitamet,
consectetu~adIplsdngel!t,
sed
diam
nonnmmynibh
euismod
t1ndcluntut
enIm
vmIam,quls
nostrud
ex~t3t1on
uIlamcorper
susclplt
lobortls
nisi
ut
aIlquIp
ex
ea
commodoconsequat.
Lorem.lpsumdolorsitamet,
consectetu~
adiplsdng
el!t,sed
diam
nonurnmynibh
eu1smod
t1ndcluntutenim
venIam,qui>
nostrud
ex~t3t1on uIlamco~
suscIpItlobortis
nisi
utallqu1pex
eacommodoconsequat.
USINGSCREENS
Duis
autemveleum!rluredolor
In
hendrerlt
In
vulput3tevel!t
esse
molestle
consequat,
Illum
USINGSCREENS
Duis
autem
vel
eum!rluredolor
In
hendrerlt
In
vulput3tevel!t
essemolestie
consequat,
ilium
rpOAYfeHTbl,
KOK
HTeHH,
K
co-
)I(oneHHIO,CflHWKOM
npoCTo
Hcnonb30BOTb.
.QH30liHepbl
npH.6erOIOT
K
HHM
TonbKOno-
TOMY,
'ITO3TO
B03MO)l(HO,He
COO6po3Y~Cb
c
peonbHo~
no-
Tpe6HOCTblO.
~O
cpeACTBO
n)"lwenpH6epe'lb
AIl~
Tex
Cfl)"lOeB,rAe
OHO6YAeT
Aeli-
CTBHTenbHO3epepeKTHBHo.
To
eCTJ;
rpOAHeHTHO~
30nHBKO
HO
crpOHH~e,
CKO)l(eM
6,
CHnbHOBblHrpono6b1,
ecnH
"lHTOTeJ1b
He
Blo1,O,enTOKHX)I(e
30nHBOKHO
CTPOHHl.\OX
C
nep-
Boli
no
nSlT)'lO.
&o'i,;'
Ut
wisic:nim
ad
minim
wuiam
,
odi
be"
qui
Wmdit
nocud
aaci
a.r.ton
IID
a
mmrper
IUIcipit
lobortU
Did
ut
aliquip
a:
ea
commodo
«-iee
t
M'
OuiI
..
ttem
wi
cum
iril=;
doJor
in
hcacmrit
in
...wpuwc
-relit
molcn.ic
cocucqaat.iliumdolorc
CQ.
t1:upat
awa
M!"i"'my
nibh
mjsmc>d
rinQAt.....
1.11:
Iaoncr
._mquiblanclitpc
tNpan.mzzril
Hen:
aJ.IIUC
duisdoIore
~
£cupit
nulb
FaciJisi.Lorcm
ip.um
dolor
.it
&met.
COflUCtetllu
adipiscial
dil,
5cd
diam
~.~;'~~;.J,~~,c~
..
:.:m~~~":i"'~':'::d'~:;
rinci+...,
1IC
i:..ea:
ckMcft
r
aIiquau
J
T...∙∙∙.
.J
•••
~M?"I
iL
.....
_eDIID_
mm
...;
nm
nJl.allIKa
OT,tleNleT
OT
OCTaJl.bHOHcTpaHHgbl
TeKCTOBblH
6J1.0K,
nOMe!!!eHHbIH
HaHee.KpOMeTOro,
6J1.aro,tlapH
nJl.alIlKaM
.tlH3aHHepblMOryT06XO,tlHTbCHBoo6!!!e
6e3pa-
MOK,
Be,tlbKpaH
TeKCTa
0603HaqalOTCHCaMOHnAalliKOH.
C
TpOKH
Ta6J1.Hg
H6J1.aHKOB
3aKa3a
qaCTO
neqaTaIOTCH
Ha
nAaIliKaxqepe3O.tJ;Hy,
qTO
nOMOraeT
He
c6HTbCH
npH
~e­
HHH
HJI.H
3anOJI.HeHHH.
122
!naBa
4.
KOHCTPYKH1BHbie3neMeHTbi
AiI13aliiHa
•
•
NotAvailable
•
•
Optional
,,,'z
•
••
Standard
Airconditioning
~
Ejection
seat
Feature
;Power
"iWlndows'
~
_
:...:..;t
...
'"_"""'_"-'
•.
=~_._~.~.
_.••
L
Antilockbrakes
~
.
'KWt1J~~4~,~~m'.~'~
,Dnve~
aJrbag
:.",,,;'".....
_..
~
_"",,,c,';;;,,,:._,,,,,,,,...,,
~..;~.~_
Passengerairbag
=,
Bpe3KH
BPC3KU
pa31-tOo6pa3Rmny6AuKay,uu
un03BOAR1Omycu-
AumbCMblCABaJICHblX
coo6'dJCHUU.
B
HHq>opMagHoHHbIX61ONl.eTeHRX,
ra.3eTaX
H2KypHaJl.aX
Bpe.3KH
nOMoralOT
OT.ZJ;eAHTb
TeKCT
HAHrpaqlHKY
OTOCHOB-
HOronOTOKa.
Bpe.3KH
06blQHO
paCnOAaralOTOI
Ha
nOARX
ny6AHKagHH,
a
TaK2Ke
B
HaQaAeHAH
B
KOHge
CTaTbH.
B
.ZJ;aHHoH
KHHre
Bpe.3KHcO.ZJ;ep2KaT
HeKoTopbleCOBeTbl
H.ZJ;onOAHHTeAbHbleCBe.ZJ;eHHRHpaCnOA02KeHbl
Ha
nOARX.
BLACKWINS
I
UniversCondensedLight
UniversCondensedRegular
UniversCondensedBold
__"'-""u
o&rQ
ne
i
••
wtr
ktdpilllf
the
h"Id-
.rtal.spo.ce:
l
1-
~
1
~
up
by
a,
Imtr.
1h1s
maaus
1bt
1\1ZQ.berdle~
'\hO.toc:m:dt
I
rlmt.w.YelJeor.I$C.b'.~leIP
..
11IIItS1ht~~
I
~s
c4
untwn,
\Iw:
Qw:
letl'.tD
<lJt
r.c:a>wu.
NUrO'W'~
en
I
~
when
S}lQCt
is:
at
Q.
pmum.
!
~-_
..._","",ohle.
""""''''''da\sod,
tx......
ple."
I
""""blt
11\
bodl.IJghtGlDdtloHVO""""*"".
I
!
,
I
p'0osing
Your
Typefaces
I
h::,:t
ClSStmt
you'wfllGdthSs
~
'blnsdllba.1e
1'0
Sdtc:l.d.vh1c:h
I
10
choc:l$e
for
JOtlfpJQjeet
'tlol!111d
round
hon1b1y~
~
the1\.
w
m~
ccttS1
Je,UIkWt
1$
whot
,..,.ne
g::Ug
10
4DW1~
the
j
I
,
~~_-<
I
yT_ChoioN
i
l
yoJiz
9"''910
\UIt
t.bt
bt
fxbod)l
~zr-the
big,
tp:Jtf,
mrnbimg
~
'_It
hntliH
otJtr)Qld
~
oftJPl!'ft;igbu,nlIhtrthontttst
j
~euw:l~
Tht
1iI!lvttt::o.
,,~
fbrtNa""*,,
bas
a
super-bold
!
f""""""""*'
"'1';0--
It',,,,,,,,,,"""-
for'_.hl9h-
I
f'q><""-""
I
,
,
,
,
I
Oft.
1DtoW:rmd.olthespedr\m
~
He1w&:nUgh\
Q~vtmcm
i
brHlU7tGcc.
tsgh1b:ltsa.useflalinslt'...
t'Jts
WMmelegmce
is;
,
-~
,
~-
:
,
,
r.
L
-;-ig"'7'h-=-te-n-u-p-a-n-d-;-;";"'1
iv-e--;Io-n-g-e---'r'
5enoe
npOapaHaSO
•
123
BpeSKH
qaCTO
cOAepm.aT3AeMeHTbI,npHBAeKalOI!!He
BSrNI,lJ;,
-
nAaIlIKH,
BTOM
qHCAeH
gBeTHble,
YBe)\HqeH~
u
HbIH
TeKCT,
SarOAOBKHH
T.
A.
if1nmocTpau.~~
B
06pe3
Pa3Mel;Y,eHueUAAlOcmpaguu
B06pe3-
3mOO.4UHU3
ca~
MblX
.4UHaMUt{HblX
CnOC060B
OepOpMAeHUH.net{amHblX
.40KyMeHmOB.
PaCnOAOm.eHHOH
Bo6pes
HasbIBaeTCH.HAAlOcTpagHH.,
BbI~
XOAHI!!aH
sa
npeAeAbI
nOAOCbI
HynHpalOI!!aHCH.
B
qlHSHqe~
CKHHKpaHcTpaHHgbI.LJHTaTeAbBocnpHHHMaeTCTpaHH!!y
KaKOKHO,qepesKOTopoeeMy
BHAHa
He
BCH.HAAlOcTpagHH.,
a
TOAbKO
eeqaCTb.
Bo6pesy
BepXHeHHAH
60KOBbIX
rpaHHgcTpaHHgblMOryT
pacnOAaraTbCH.TaKm.e6YKBHgbIHAH
HOMeparAaBHa
IlIMy!!THTYAeKHHrHHAHPYKOBOACTBa.
UsingTypeas
Ornamentation
(1)oTorpaqlHH,pacnOAom.eHHble
Bo6pesno
OAHOMyHAH
60Aee
KpaHMcTpaHHgbI,Kam.YTCH.
He
TaKHMHHSOAHpOBaH-
HbIMH,KaK
nOMeI!!eHHble
BpaMKH.
OHHKam.YTCH.
60Aee
KpynHbIMHHSHaqHTeAbHbIMH.
124
,nasa
4.
KOHapYKH1sHbie3neMeHTbi
A~3aV1Ha
i
Dooio_
n1_.........
ill..
.!
....
!•
...
.
,.
_.
;.
..........."'ci-
_
.......
....
\:....,..WoDdic
i
.........
be';';"
..
O'cr.
aN
tt
•
.."ocr.....-.-
5""
,.w...IQ,.._-....
i
&biI
~
............fo.pir.
...
idIii.
tk...
..............._0
--'r-
~.....,...._
.....
............,....-po
aiW.,......
J"
iol,......s--..-...
..
r-:......
•
••
"
.
HighRising
Lor_if-.........-.__
~.......
....
I
i,
j
..
∙r
e
51
"i
Ur,•
_
~
en
..
pet
~
lit
u
Uiopip""
ca"
•:••
i
Dooio_
....1_.
..
\
....
_I'(
wi
...........................
II
•__...
Ss.•
..""-'"
~_
'i
_il..............
................a.
Iioc:iIioi.
lM_
if-
......
-
~
.......
,,
<lila
J....
'
ri∙"
__............Wi
ua.'
I
u....................
_.4
-..ci.....'
P'.-ipif
w.......
._
~ca
f
i
r--.a.......
_
...-..l
.
aiW'.'....
..-............
,
~
"-
La__
p..
~ ~~;~)~!~~;
:$
j
."...
_
..........
5;.
o!
i
lie..................
_
.._ci..-
e"
pel
"E'
....g"......
u.Iiot-i,""ca
•••
.fumeHKH,ynHpalOI!!HeCH
B
KpaH
C
O,lJ,HOHHAlf
06eHxCTO-
pOH,
CO.3~alOT
0I!!YI!!eHHe
HenpepblBHOCTH
cTpaHHg.
PEOPLE
--
B
='_~_~
__
=
--
.....
_-
-_
..
-
---
.......g,"_01
__
.----
---
........
-
--_
..
---.-....
.......
---
_
..
_--
........
..-
..
-
-_
..
_-
-
..
--
100-
_
-_._-
.....
'----_
..
-----
----
--"-
-
--
~
-
...
-
---
-~-
_._-
-~-
.......
"'
__
01_
-
'
:-
---
...._..
_--.0.
---""
--_.-
..;
---
..
_-
.....
_:'
~-
---
_._-
.
;
-
......
-
-
....
_-
-_.-
.....
'
-
_00
__
"
--
..
-
---'
,
__
oil.....
..
--
-_
..
_-
_._
.......
...
_--
..
__
.....
..
..-._-
-_
...
..,..
.,.
__
100-
---_
....
.....
---
....._01_
----
~
'--
..........
-
-_
..
-
-_._.
---
_
..
_-
..
.........
_--
-_._-
........
--
_
..
_-
_
...........
-
.....
'--_.
...........
----
_
..
_-
-~-
......
""..._01_
-
...
--
---
:
'-::::-:---
---
-~-
_._-
---
.......
g,""_01_
----
.
--
............
'
___
01_
-_._.
........
_-
..
_--
.....
....
'-''----
---
_
....
-
-~­
_._-
-;
-
......
........
_-
...
_--
.......
"'
...
_-
-
..
--
---
_
.........
---
_
..
_-_
..
_
.........
-
-_
..
-
...........
--
--_._-
..
'
..
-
$--
•
--_
.....
....~_
..-
----
...---.'-
---
..........
-
--_
..
-----
...
---
.
--
...........
-
---""-
-_._.
_
..
_-
_
..
_--
.........
-..-
-_._-
.....-
..
--
.......
---
..._
...........
.....
'----_
..
-
-
....
_--
-_.-
--~-
-_
.......
----
--
--
:
'.
__
110_01
---
-_u:
-_
.........
.
_--
-_
..
_-
_
..
_
..
-
..
_--
""---
....
_s.-,-
_
---
...........
-
-~-
_
..
_
.....
-~-
......
......
_01_
-
...
--
PeOPLE
9
.3aro.l\OBOK
6IOA.I\eTeIDI,paCnO.l\O*eHHbIH
B06pe.3yBepx-
Hero
KpaR
HAlf
C60Ky,CTaHOBHTCH6o.l\ee
Bblpa.3HTe.l\bHbIM.
fleqaTb
H.I\.I\IOCTpagHH
B06pe.3
6Y~eT
CTOHTb
~opo*e,
T.K.BKOMMepqeCKHX
O<f!ceTHblxTHnorpa<!JIDIx
HCnO.l\b.3Y-
lOT
6}'Mary
60.l\bIIIero
<!JOpMaTa,KOTOPaR
.3aTeM06pe.3aeT-
npogomKeHVlecnegyeT...
fo<lhe_
in
all
of
us
....-,n,"_
•
..,'"'~
_
...
∙..
dcbl'ouwht
5
i
'1
DuiI_
w:I_
iDra:c
daIDr
iD.
hmcImit
ill
wq:
..me
_
,...
......cloioRca_
IIIIIDa
r...1isiou
•
14
[
m
mil
cId=iI:
~
_
dolo«
=
bpic.....
c.a&.i.
1.otaD
ipIum
dolor
Iie.-.
t..."
;"1"
ad
diaIa
-"'''''1
Ilibh
.
~
ri
..........
~
1;11
laaeca.w.x
mapa,5
i
m
Uc
wi&imim
..t
milWa:
;,m
qaia
-lid
.-
una-
corper
'nOpe
IoboxtiI
UI
1;11
aI.iotI&ip
a:a.
ile
i•
DuiI_
"I'd
ClIIIl
iricltc
dolor
ill
b=d.tt:rir
ill
"-4
w:Ii:r:_
mdmk
r...
..ailLamGaaocafcup;t1lG!b.
6
;r';'at_
_Cu'Mmneecn-odiocf'P"qaibh
r
r
........
k¥m'm
mil
ddo:P
""C'K
dWI
doIcw
I'C
fcupiI"'--'
Na:=Iibcr
rzmpot
ClIIIl
dua.
DCIOi&
driEd
opcx.
pc
aibi
CjI/1,0pa3MepOB/1,OKYMeHTa.[10ElTOMYCHatIaJ\aoy,eHl-lTe
CBOH
q>HHaHCOBbleB03M02KHOCTH.
!JBeTHbleny6J\HKay,HHtIaCTOnetIaTaIOT
B06pe3noBceM
u
tIeTblpeM
cTopoHaM,
pa3MeI!!M
HaBceH
nJ\0I!!a/1,H
cTpaHH-
Y,blq>oTorpaq>HIOHJ\H3aJ\HBMcTpaHHy,yCnAOIlIHblMy,Be-
TOM.
V!TaK,
Mbl
np0/1,BHHYJ\HCb
/1,OBOJ\bHO
/1,aAeKO.[1pHMeHjljl
MeTO/1,HKH,
paCCMOTpeHHbleHaMHK
E1TOMyMOMeHry,
Bbl
ym.e
cnoc06HbiC03/1,aBaTbBeCbMa
pa3HOo6pa3Hble/1,OKy-
MeHTbl.
O/1,HaKO06j13aTeJ\bHOnpOtITHTeCJ\e/1,YIOI!!He/1,Be
rJ\aBbl,
npem./1,etIeM
Bbl
tITO-HH6ylJ.b
nOMeCTHTeHa
tIHC-
TYIO,
KaK
nepBblH
CHer,
CTpaHHy,y.
B
rMBe
5
paCCKa3aHO,
KaKBbl6paTb
HMaKCHMaAbHO
BblrO/1,HO
pacnOJ\om.HTb
Ha
cTpaHHy,erpaq>HtIeCKHeE1J\eMeHTbI.fMBa
6
nOCBjlI!!eHa
pa60TeC
q>OTorpaq>HjlMH.
125
•
•
128
rnasa
5.
V1cKycaso
~nmoapau.~~
I1AAlOcTpagHHn03BOMIlOT
MrnOBeHHO
nepep,aTb
Cyrb
,11.0-
KYMeHTa,Baw
MeCCe,lOK.
npaBHJl.bHO
paCnOJl.OLKeHH<j.H
HJI.-
J1.lOcTpagIDIMOLKeTcp,eJl.aTbp,oKYMeHT
6oJl.eenpHBJl.eKa-
TeJl.bHbIM,
HHq>opMaTHBHbIMHp,eHCTBeHHbIM.MOl!!b::no-
rocpep,cTBaoq>0pMJl.eHIDI
06ycJl.oBJl.eHaCKOpOCTblOero
u
B03p,eHCTBIDI
-
Bep,baccogHagHH
B03HHKalOTMrHOBeHHO,
6e3
naY3bI
MelKP.Y'-ITeHHeMH
OCMbICJl.HBaHHeM,
KaKoH
6bI
KOpOTKOH
OHaHH6bIJl.a.HeTOJl.bKOqHTaTeJl.b
BbICTY"aeT
KaK
aKTHBHaJI
CTopOHa
H
CMOTpHTHa
H306paLKeHHe,
KaK
aTOnOp,CKagbIBaeT
HaM
3p,paBbIH
CMbICJI.,HO
HH306paLKe-
HHeco
CBoeH
CTOpOHbI
'iTO-TOeM)'C006l!!aeT.
Hap,onpH3HaTb,'iTOnop,06Hble
BbICOKOYMHble
paccyLK-
p,eHIDIno6yP.HJI.HMHornxHOBWiKOB
npeBpaTHTbCBOHny6-
Jl.HKagHH
B
HarypaJl.bHbleKaTaJl.OrHHJI.JI.lOcTpagHH.HaqH-
HalOl!!Hep,H3aHHepbIHepep,Ko
npH6eralOT
Krpaq>HKeH
P.MI
3anOJl.HeHIDIcBo6op,HoroyqacTKa,H
P.MI
TOro,qro6bInpe-
pBaTbMOHOTOHHOCTbTeKCTOBoro6J1.0Ka,
H
P.MI
Toro,
qTO-
6bI
cp,eJl.aTbny6J1.HKaj!HlOBH3YaJI.bHOHHTepeCHoH.
11
P.MI
u
Bcero
aToroHJI.JI.lOcTpagHH
,aeucmBumeAbHonpuzo,aHbl,
u
HOeCJl.H
p,pyrHX
OCHOBaHHH
P.MI
nOMel!!eHIDI
B
p,OKYM~HT
uu
p,aHHOH
KOHKpeTHOH
HAAlOcTpagHHHeT,
TO,HaBepHoe,
J1.yqweBo06l!!e060HTHcb
6e3Hee.
4M1
3anOJl.HeHIDI
npo-
cTpaHcTBa
rOp,HTCR
AI06aJl
rpaq>HKa,H
cMoTpeTb
MOLKHO
TOLKe
Ha
AI06ylO
KapTHHKy.Ho
aTOel!!e
He
3HaqHT,'ITO
P.MI
BaweHny6J1.HKagHHnop,xop,JlT
BceKapTHHKH.OqeHb
MOLKeT
6bITb,
'iTO
He
nop,xOp,JlTBo06l!!e
HHKaKHe.
KaK
HJI.1060Hp,pyrOH
aJl.eMeHT
cTpaHHgbI,HJI.JI.lOCTpagHH
npH3BaHbInOMOqb
qHTaTeJl.lOnOHJlTb
CMbICJI.
COO6l!!eHIDI.
11
BHeKoTopblX
cJl.yqaJIxJ1.yqweyLKHHKaKOHrpaq>HKH,
qeMnJl.oXaJl.CKagaHHOeOTHOCHTCJl
HeTOJl.bKOKKapTHH-
KaM,He
COOTBeTCTByIDl!!HMKOHTeKcry,
KaK,
CKaLKeM,
He
COOTBeTcTByeTeMy
H306paLKeHHe
MOrnJl.bHOrOKpeCTaHa
06J1.0lKKeKaTaJl.Ora,BbIDYl!!eHHoroKHOBOrOp,HHM
pacnpo-
p,aLKaM.
11
p,aLKe
COOTBeTCTByJl
co,aepJICuMoMy
p,OKYMeHTa,
OHa
MOLKeT
COBepweHHOHe
nop,xOp,HTb
no
HacmpoeHulO.
KaLKP.aJIHJI.JI.lOCTPagIDInepep,aeT
HaCTpoeHHe-
Oq>HgH-
aJl.bHOCTHHJl.HHenpHHYlKP.eHHOCTH,
B03BblweHHOCTH
HJl.H
npH3eMJl.eHHOCTH,HenpHTJl3aTeJl.bHOCTH
HJI.HYCJl.OLKHeHHO-
CTH.
11
ecJI.H
OHO
p,HccoHHpyeT
C
co06l!!eHHeM,
KOTopoe
3epepeKTY1BHOeY1JlmOCTpY1pOBaHY1e
npH3BaHnepe,ll,aTb,lI,OKYMeHT,
TO
.I\)"IlJle060HTHCb
6e3
aTOHHJ\.I\IOCTpagHH.
TaK,B
KOpnOpaTHBHOM,lI,eAOBOM
OT-
'IeTeHaBepIDIKa
He
6y,ll,yrYMeCTHblMHHJ\.I\IOcTpaWfH
B
CTH.I\eMY.l\bTq>H.l\bMOB
-KaKHaMeKHaTO,
'ITOOT'leT
He.l\b3$1
BocnpHHHMaTb
BCepbe3.
PI.1CYHOKI.1nl.1cl>oTorpacl>I.1S1?
OmBettaR
na
amom
Bonpoc,
.40BepbmecbunmyuJ,!,uu
.
.aa2Ke,lI,H3aHHepbl
CMHoro.l\eTHHMonbITOM
nopOH
HeMO-
u
ryT
npHHTH
K
e,ll,HHoMyMHeHHlO
OTHOCHTe.l\bHOToro,Ka-
KOro
po,ll,aH.I\.I\lOcTpagHH.I\)"IlJleno,ll,XO,ll,$lT
,lI,.I\$I
KOHKpeT-
HOronpoeKTa-
q>OTorpaq>HH1'1.1\1'1pHCYHKH.
KaKHaMHO-
u
me,lI,pyme
BonpOCbI,
CB$l3aHHbIe
C
rpaq>H'leCKHM,lI,H3aH-
u
HOM,HaaTOTHeT
e,ll,HHCTBeHHO
BepHoro
OTBeTa,Ka2K,lI,bIH
u
,lI,H3aHHepTpaKTYeT
eronO-CBoeMY.
cPOTorpaq>HH06bI'lHOC.I\Y2KaT
,lI,.I\$I
oq>opM.I\eHIDI
penopTa-
2KeH
0
C06bITIDIXH.I\HpeaAHCTH'leCKoroH306pa2KeHH5I
OT-
,lI,e.l\bHbIX.I\H'IHOCTeHH.l\H
rpynn
.I\lO,lI,eH.PHCYHKH.l\OrH'I-
Hee
npHMeH$ITb
,lI,.I\$I
C03,l1,aHH5Ionpe,ll,e.l\eHHoroHaCTpoeHH5I
1'1.1\1'1nOKa3aC.I\02KHbIX
06beKTOB-HanpHMep,
BHyrpeH-
HeHCTPYKTYpbInO,ll,BeCHoro
MOCTa.
HeCMOTp$l
HaTO,
'ITO
nOC.I\e,ll,HHe,lI,OCTH2KeHH5I
B
06AaCTHKOMnblOTepHOH
rpa-
q>HKH
nOCTeneHHO
pa3MbIBalOTrpaHHgyMe2K,ll,ypHCYHKOM
uu
1'1q>OTorpaq>HeH,
B
,lI,aHHOH
KHHreOHH
paCCMaTpHBalOTC$!
OT
,lI,e.l\bHO.
EO.l\ee
nO,ll,p06HO
0
nO,ll,60peq>OTorpaq>HH1'1BK.I\lO'IeHHH
HX
B
ny6.I\HKagHlOroBOpHTC$I
B
rAaBe
6
«Pa60TaC
q>OTorpa-
q>H51MH».O,ll,HaKO
MHome
1'13npHHgHnoB,lI,H3aHHa,
0KO-
uu
TOpbIX
pe'lbnOH,lI,eTHH2Ke,
BpaBHOHMepe
OTHOC$lTC$!
1'1
K
pHCYHKaM,1'1
K
q>OTorpaq>H51M.
53aK.4556
129
130
rnasa
5.
[..1CKYCCTSO\I1nnlOCTpau,\I1\11
•He
HaZpOMOJIC.aaumezpat/Jutt.eCKue
3JleMeHmbl
.apyz
Ha
.apyza.
BOKPyr
K~OH
HN\IOCTpagHHp,OA2KHO
6blTb
P,OCTaTOqHO
CB060P,HOronpOCTpaHCTBa,qT06bl
B3rNIp,qHTaTeNI
Mor
CB060P,HO
CKOJ\b3HTbno
P,OKy-
MeHry.
•Pa3Ho06pa3bme
t/JOpMy
upa3Mepbl
uJlJllOcmpay,uu
.
.llAHHHblH
pHp,
KapTHHOK
OtJ,HHaKOBOHlpOPMblH
pa3-
MepaHaBeBaeTCKyKy.
CTapaHTeCb
TBOpqeCKH
nop,xo-
p,HTb
KBbl60py
lpOpMbl,pa3MepaHMeCTOnOJl.02KeHHH
u
K~OH
HJI.JI.IOcTpagHH.
•
Dy.abme
nOCJle.aOBameJlbHbl.
l1cnoJl.b30BaHHe
B
Ok
HOM
P,OKYMeHTe
pe3KO
pa3J1.HqaIOIgHXCH
noCTHJl.IO
HJI.-
u
Jl.IOcTpagHHpa3pywaeT
ero
KOMn03HgHIOH3aTpyP,HH-
eTBocnpHHTHe.
•
npu.aepJICUBaUmeCbnpuHJ:!,una«Jlytt.weMeHbwe,
.aa
Jlyttwe».
KaKnpaBHJl.O,HeCKOJ\bKOKpynHblX
rpalpH-
qeCKHX06pa30B
p,eJl.aIOT
ny6J1.HKagHIO
60Jl.ee
Bblpa3H-
TeJl.bHOH,qeMMH02KeCTBO
MeJl.KHX.KpOMeTOro,
B03-
u
paCTaeT
«OTp,aq(l»
OT
K~OH
HJI.JI.IOCTpagHH
B
OTp,eJ\b-
Hocm.
-
He3a6blBaHTe,
OtJ,HaKO,H
06H3BeCTHOM
p,eBH3e
Bcex
tJ,H-
3aHHepoB:«npaBHJl.acyIgecTByIOT
P.NI
TOro,qT06bl
HX
HapywaTb»(eCJl.HBbl,KOHeqHO,XOpOIIIO3HaeTe,
'ITO
p,e-
Jl.aeTe).
nOpoH
COBepIIIeHHOnpOHrpblIIIHblH,
Ka3aJ1.0Cb
6bl,npHeM
n03BONIeTnOJl.yqHTbHe06blqHblHHyP,HBH-
TeJ\bHbIH3lplpeKT.
11
Bce
2Ke
B60Jl.bIIIHHCTBe
cJl.yqaeB
Tec-
HOpaCCTaBJl.eHHble
oP.Ho06pa3HbleHN\IOCTpagHHJl.HIIIaIOT
u
p,OKYMeHTBCHKOH
npHBJl.eKaTeJ\bHOcm.
6e3rpOHM'fHbleB03MO>KHOCTMpMCyHKO
PHCYHOKnpep,OCTaBNIeT
3HaqHTeJ\bHO60J\bIIIe
B03M02K-
HocTeH
P.NI
TOJl.KOBaHHH,qeMlpoTorpalpHH.XYP,02KHHK
peIIIaeT,KaKHe
p,eTaJl.H
KapTHHbl
p,OA2KHbl
HeCTHOOJl.bIIIyIO
CMbICJl.OByIOHarpy3Ky,
H
HaCKOJ\bKOnop,p06HblM
p,OA2KHO
6blTb
H306pa2KeHHe.npH
3TOMOH
qaCTO
npHHOCHT
TOq-
HOCTbB
2KepTBy3CTeTHqeCKHM
MOTHBaM.
TOqHble,nop,p06Hble
pHCYHKH
nOMoraIOT
nepep,aTb06pa3
6yKBaJ\bHO.
ECJl.H
Ba2KHeenepep,aTbCHMBOJl.H'leCKOe3Ha-
qeHHe06pa3a,
TO
pHCYHOK
p,eJl.aIOTCHJl.bHO
CmJl.H30BaH~
HblM
HJI.Hmnep60Jl.H3HPyIOT.
fOTOBbie
vlnnlOCTpaUll1111
<
..............
r'"~'''''
B
TeXHHtleCKHXPYKOBOp,CTBaXHp,OKYMeHTagHHtJ:aCTO
HC-
nOAb3yeTCHBHp,npep,MeTOB
Bpa3pe3e-npHCOBpeMeH-
u
HOMypoBHe
pa3BHTHH
KOMnblOTepHOH
rpaqlHKHC03p,aHHe
nop,06Horopop,aHAAIOcTpagHH
He
npep,CTaBAHeT
oco6oro
Tpyp,a,H
OHHcnoco6HbI
nOKa3aTbBHYTpeHHlO1OCTpyKry-
py06'beKTa
3HatJ:HTeAbHO
60Aee
OT'leTAHBO,tJ:eMcpOTorpa-
cpHtJ:eCKoeH306pillKeHHe
ero
OTp,eAbHbIXtJ:aCTeH.
rOTOBble
HnnIOCTpaL\"n,
[omOBbleHa60pbl
UAAlOcmpay,uu
n03BOARIOm
AU3auHe-
pyC3KOHOMumbMaccyBpeMeHUUCUA.
B03M02KHO,
BbI
B3p,OXHeTe
C
06AerqeHHeM,
y3HaB,
'ITO
He
uuu
Ka2K,lI,bIHnpocpeCCHOHaAbHbIHp,H3aHHep
op,HOBpeMeHHO
RBAHeTCHHop,apeHHbIMxyp,02KHHKOM.
K
CtJ:aCTbIO,
COBpe-
MeHHbleTeXHOAorHH
H
60raTCTBO
B03M02KHOCTeH
n03BO-
u
AHIOT,lI,H3aHHepyBonAorgaTbTBoptJ:eCKHe
3aMbICAbI,He
BAap,eH
MaCTepCTBOM
pHCOBaAbrgHKa.I1MeHnpep,CTaBAe-
HHe0TOM,KaKoe
H306pillKeHHeOTBetJ:aeT
ero3anpocaM,
u
OH,BnOAHeBepOHTHO,
HaHp,eT,rp,e
ero
M02KHO
KynHTb.
ITpHtJ:eMp,illKe
He
OtJ:eHb
HHTeHCHBHblenOHCKH
MOryTp,aTb
He02KHp,aHHO
60raTblepe3YAbTaTbI.
BCTaBAHH
B
P,OKYMeHT
rOTOBble
HAAIOcTpagHH,M02KHO
ogeHHTb
HeCKOAbKOBapHaHTOB
nepep,npHHHTHeM
OKOH-
tJ:aTeAbHoropeIIIeHHH,Be,ll,b
He
npHxop,HTCHC03p,aBaTb
Ka-
2KP.YIO
HAAIOCTpaJ!H1O
C
HYAH.Hep,oporne
rOTOBble
HAAIO-
cTpagHH,nOAyqHBIIIHe
IIIHpOKoepacnpOCTpaHeHHeB
BHp,e
3.1\eKTpOHHbIX
KAHn-apTOB,CPOHOBbIXTeKcryp,
y30pOB
H
p,eKopaTHBHbIXCHMBOAbHbIX
IIIpHCPTOB,OTKpbIAHnepep,
131
npHMeHlIlI
COBpeMeHHbleTex-
HonorHH,HH"IerO
He
CTOHT
6POTb
H306p0)l(eHHlIHH3Me-
HlITbHX
nocBoeMyyCMOTpe-
HHIO,
He
06POUlOll
oc060ro
BHHMOHHII
HO
c06nlOAeHHe
OBTOpcKHX
npOB.
Ecn:.iH30-
6pO)l(eHHeBbl110JKeHO
B
VlH-
TepHeTe
11
BblMOJKeTeCOxpo-
HHTb
eroHOCBoeMJKeCTKOM
AHCKe,
TO
3TOeUle
He
3HO"lHT,
"ITO
Bb!
MOJKeTe
ero
Hcn0l1b30-
BOTb,He
HopyWHB
30KOH06
OSTOpCKOMnpOBe.HoMHO-
rHXCOHTOXny6nHKylOTclI
or-
pOHI1"1eHH5I,
HOKn0AblBOeMble
OBTOpOM
I111HXYAO)l(HHKOM
HO
Hcn0l1b30BOHHeH306p0)l(e-
HH5I.
065130Tel1bHO
npO'iHTOH-
Te
HX,'iT06b1
3HOTb,HOCKOl1b-
KO
p,oneKO
npOCTl1pOIOTClI80-
WH
npOBO.
Ecn>lcnHCOK
or-
.
-
pOHWleH>l>lHOHTH
He
yp,oeTclI,
TO
ny"lweHCXOAHTbH3
TOro,
"ITO
Bbl
Bo06Ule
He
HMeeTe
npoBOKOK-TO
Hcn0l1b30BOTb
H306po)l(eHHe.
Vl306po)l(eHHlI
B
VlHTepHeTe
'lOCTO
COAep)l(OTT.H.
BOAll-
.
-
HOH
3HOK,
YK03b1BOIOUlH>l,"ITO
y'306po)l(eHHe30UlHUleHO
OS-.
TOpCKHM
npoBOM.
npe)l(JJ.e
'leM'lTo-flH60p,el1OTb
C
3THM
H306po)l(eHHeM,He06xOAH-
MO
CB1I30TbClI
COBTOpOM
>lpeWYfTb
sonpocC
onflOTOH
npOBO
>lCn0l1b30S0HHlI
ero
p060Tbl.
CKO"lOB
TOKoe
H30-
6pO)l(eHHe,HH
BKoeM
cl1y'lOe
•
He
BCT08fl5lHTe
eroB
CBOH
.0.0-
KYMeHTbl
6e3BeAOMOOBTo-
-
po,yAOfll'lBBOAllHOI1
3HOK.
}J,C)l(eeCfll'lnpeAnoncrceTClI,
"ITO
AOKyMeHT6YAeTpocnpo-
CTPOH5ITbCll
BY3KOMKpyry,
3CKOH06CBTOpCKOMnpcse
HOAOc06nlOAoTb.
132
fnasa
5.
lI1CKYCCTSO
lI1nmOCTpal..\lI1l11
P.H3aHHepaMH
60raTeHlUee
pa3Hoo6pa3He
BapHaHTOBBbl-
6opa.
npoP,CUKeH
rOTOBblX
HAAIOCTpagHHsaHHMalOTCjIMHorue
<I>HpMbl.nO-npe1KHeMY
MHOroHX
H
B
HHTepHeTe,
npHqeM
qaCTO
maTHTb
saHHXHe
Hap,O.
KnMn-apTbi
EAaZO.4apH.
KAun-apmaMBaUlUpeKAaMHble
06'bRBAeHUR,
6pOUllOpbl,MeHIO,
uHl/JopMaguoHHble
610AAemeHuU
m.
.4.
6Y.4ym
cMompembcRcmUAbHOU
npoq;eccUOHaAbHO.
C60PHHKH
KAHn-aPToBcOp,ep2KaTq>aHJ\bl
roTOBblX
rpaq>H-
qeCKHXpa6oT,KOTopble
M02KHOBCTaBJ\H.Tb
BCBOHny6J\H-
KagHH,nOJ\yqM
KpacHBo
oq>opMJ\eHHblep,OKYMeHTbl,
He
u
TpaTjI
npH
aTOMYHMY
BpeMeHH
Hp,eHer
Ha
caMOCTOjITeJ\b-
u
HYlO
nop,roToBKYHAAlOcTpagHH.
C)'IgeCTBYeTMH02KeCTBOPa3HOBHP.HOCTeH
KAHn-apTOB.
HeKOTopble
H3
HHXcTporo
q>YHKgHOHaAbHbl
-HanpH-
Mep,KapTbl,aHaTOMHqeCKHe
pHCYHKH,H306pCUKeHHH.
KOMnblOTepHoroo6oPY
p,OBaHHH.
•
.
,
•
.llpyrue60J\blUenOX02KH
Ha
XYP,02KeCTBeHHble
06pasbl
H
qaCTO
HMHTHpYJOTcp,eJ\aHHble
OT
PYKH
Ha6pOCKH,aKBa-
peJ\bHblepHCYHKH
HJ\HrpaBlOpblHa
p,epeBe.
rOTOBble
L-1JlJlIOCTpal..\L-1L-1
OqeHbqaCTOKAHn-apTbInpHMeWIIOTCH
B
H.3roTOB.I\eHHH
paMOK.
HMeIOTCH
COTHH
rpa¢H'leCKHX
a.l\eMeHTOB,
pa3pa-
60TaHHbIX
cnegHaAbHO
,l.lNI
aTOH:ge.II.H.
133
-
---"===:::::;::;::;;;/
ECTb
eIgeTbICH'lHp,pyrnx
roTOBbIXpHCYHKOB,
cpep,H
KO-
TOpbIX
MOLKHOHaRTH06pa3gbI,OTHOCRIgHeCHnpaKTHqe-
CKHK
.I\I060H:
TeMe
H.II.H
06.1\acTHHHTepecoB.
H
Bce
LKeTaKaR
npaKTHKaHMeeTCBOH
Hep,OCTaTKH.
Bo-
nepBbIX,
MOLKeTnO.l\}"iHTbCR
TaK,
'ITOH3p,I02KHHbIpHCYH-
u
KOBBaM
nop,oHp,yrOp,HH-p,Ba,
a
nAaTHTbnpHp,eTCR
saBce.
BO-BTopbIX,
KaqeCTBOH.I\.I\IOcTpagHH:
BC60pHHKax
pa3HbIX
nocTaBIgHKoBMOLKeT
6bITb
Pa3.1\H'lHbIM
-
nopoH:nonap,a-
IOTCR
oTKpoBeHHo
nAOXHeH.II.H
yCTapeBwHenoCTH.I\IOpa-
60Tb!.KpoMeTOro,
Bcerp,a
eCTbpHCKBCTpeTHTb
<~BOH:»
pHCYHOKB
qyLKOH:ny6.II.HKagHH.Op,HaKoaTHHeyp,06cTBa
He
p,O.I\LKHbI
OTBpaTHTbBacOTpa60TbICrOTOBbIMH
H.30-
6paLKeHHRMH.KAHn-apTbI
He
pa3cOC.II.yLKaT
BaMXOPO-
134
rJlasa
5.
V1CKyCCTSOL-'1JlJlIOCTpaI..\VIV1
WYJOcAy2K6y
-npOCTO
BCer,lla06paI,Yaihe
BHHMaHHeHa
HXKaqeCTBO
H0PHrHHaAbHOCTb.
COBceMHe
06$13aTeAbHO
HcnoAb30BaTb
K.l\Hn-apTbl
Bnep-
B03p,aHHOMBHp,e.YaCTO
HX
M02KHOMOP,HqJH!!HpOBaTb
no
CBoeMY
yCMoTpeHHlOnpH
nOMOI,YHCne!!HaAbHblX
npo-
rpaMMHblX
cpep,CTB.
HanpHMep,BbI
M02KeTeB3mb
TOAbKO
qaCTb06pasa,
CHAbHO
yBeAH'lHB
ee.
.llpyrOH
npHeMCOCTOHTB
06'beP.HHeHHHKAHn-apTOB.
K
npHMepy,
H3
HeCKOAbKHXpHCYHKOB
M02KHOC03p,aTb
eP.HHYlOp,HHaMH'leCKYJO
rpynny,
nop,06HYlOH306pCl2KeHHO-
u
MYHH2KeHaTlOpMOpTY
Ha
qJOHereOMeTpH'leCKOHqJHryPbI.
nOI1CTI1HeHeHCClIKoeMbiMIo1C-
T04HHKOMKIlHn-apTOBlIBnReT-
ClIlt1HTepHeT.
HeKOTopble
eOH-
TbInpeAn0rOIOTKIlHn-OpTblAnR
FleKOMMepllecKoro
(66e-
nnoTlio)HnHKOMMep4eCKoro
Hcnonb30BOHIo1R,XOTR,
KOK
npoBHno,
npHXOAl1TCR
nno-
TIo1Tb.
Ho
n}"lwlo1XKOMMep4e-
CKHXCOHrOX,TOKHX
KOK
www.dipart.com.
MOlKHO
nonY'lMTb
AocrynKm060MY
KOnH'lecrsyxy.qOJKecrseHHblx
po60T
(T.
e.
eKO'lHBOTbHX
HBCTPOIlBOTb
B
eBOHpa6orbll,
onnOTHB
CTOHMOCTb
nOMHCKH.
OHI1
npeAOCTOBnRIOTB03MOlK-
HOCTb
nOHCKO
B
eBOHX
6030x
AOHHblX,
n03TOMY
BcerAOeCTb
BepORTHOCTb,'lTOTOM
0Tbl-
U\eTCiI
TO,
'lT0
BaM
HOAO.
EcnH
BbllKeCTKO
orpOHH'leHbl
CPOKOMH,
TO
peweHHeB3RTb
KIlHn-apT
B
lt1HTepHeTeMOJKeT
OK030TbOlOnTllMonbHblM.
lt1.qOlKeecnH
He
YAOCTCRHail-
Til
8
TO'lHOCTH
TO,
'lT0
Tpe6y-
eTCH,
8
MHoro4HcneHHbix
Kon∙
neK~I1SlX
KIlHn-opTOBMOlKHO
nO'lepnHYTb
U.eHHylO
HAelO
H
C03AOTbHOeeOCHOBeCBOIO
Hnn
IOCTpou,HlO.
()pa60TeC
KAHn-aPTaMH
60Aee
nop,po6HOpaccKasaHo
uu
B
pasp,eAe«HMlOCTpa!!MH»p,aHHOHrAaBbI.
CDOHOBble3anHBKHH
OpHaMeHTbl
llpu
nOMO~u
q;OHOBbIX
3aAUBOKUopHaMeHmOB
MOJICHO
.406UBambC$I
BeCbMaUHmepeCHblXU
Bnet{amARIO~UX
pe-
3YAbmamOB.
(1)oHoBble3aAHBKH
HOpHaMeHTbI,
C03,llaBaeMblenpoqJec-
CHOHaAbHblMHxyp,02KHHKaMH
HAH
nOAyqeHHblenyTeM
CKaHHpOBaHH$I
nOBepXHOCTH
peaAbHblX
06beKTOBTHna
iOTOBble
It1nmOapal..\lt11t1
•
135
MpaMopa
HAH
TKaHH,
MO}KHO
HCnO.l\bSOBaTb
P.NI
npHp,aHIDI
OTTeHKa
<!AeraHTHOCTHH
peCneKTa6eAbHOCTH
A1060H
ny6.
AHKagHH.
Waltwhitman's
Leaves
of
Grass
APoetryReading
yaupAUditorium
October12
7:30-10:00
Refreshmentsserved
B
OT~He
OTrOTOBblX
pHCYHKOB,q>OHOBbleSaAHBKH
H
OpHaMeHTbl
06blqHOnpHMeIDIlOT
He
P.NI
HMlOCTpHpOBa-
HIDIOTp,e.l\bHbIXqaCTeH
TeKCTa,a
P.NI
C0061!!eHIDI
6o.l\b-
lIIeHmHBOCTHHBblpasHTeAbHOCTHBceHny6AHKagHH
B
geAOM.
OHHnpeKpaCHO
nop.xop,srr
P.NI
oq>opMAeHIDI
peKAaMHblX06'bjIBAeHHH,
6pOllilOp,
npHrAaCHTe.l\bHblX
OT-
KpblTOK
HnAaKaTOB.HepeMO
OHH
BblCTYnalOT
B
KaqeCTBe
q>OHa,
noKOTOpOMy
paCnOAaralOT
TeKCT.
cPOHOBbleSaAHBKHH
OpHaMeHTbIHe
06jISaTeAbHOBKAlO-
qaTb
BCBOHpa60TbiB
nepBosp,aHHOMBHp,e(KaKHKAHn∙
136
•
rJlaBa
5.
V1cKycaBolitJlJllOapaUlitli1
apTbl)•
.llCUKeHe60AblllaH.a.opa60TKa
cnoc06Ha
npH.a.aTb
KOMMep'leCKOHny6.I\HKagHHCBe2KeCTbHOpHrnHaAbHOcTb.
AeKopan'BHble
WP&>1~TbI
)(eKopamuBHbleIMpucpmblKaK
erge
O.4UHUCmOl.fHUK
zo-
.
u
mOBblX
UAJlIOCmpay,uu
l.facmo
ynycKalOm
WI
BU.4Y.
DO.l\blllHHCTBO
.lJ.H3aHHepOB
He
HMeeT06blKHOBemrn
06pa-
lJ!aTbCR
K
.a.eKopaTHBHbIMIIIpHq>TaM
npHnOHCKe
KOHKpeT-
HblX
06pasOB,xorn
HacaMOM
.a.e.l\eMHOrO'lHC.I\eHHble
KOM-
naHHH
BblnycKalOT
.a.eOfrKH
Ha6opOBHeTeKCTOBblXCHMBO-
.l\OB,BnOJ\He
npHro.a.HblX
.lJ.NI
oq>opM.I\eHIDI
J\I06blX
ny6.1\H-
KagHH
-OTKHHr
.a.o
peKJ\aMHblX
nAaKaTOB.npH
3TOM
MHorneHaBepIDIKa
3HaKOMblC
.a.eKopaTHBHbIMHIIIpHq>Ta-
MH
-HanpHMep,C
O'leHbnonyNlpHblMIIIpH<J>TOM
Zapf
Dingbats,Ha3BaHHblMno
HMeHH
fepMaHa
L!anq>a,
aBTopa
rapHHTYpbl
Palatino.
'i'~".It1X.~ K+~
JtntOt$O'Y.+*OO***OA***
*
*
*.+~II
*.:.
0.0
~~®.
or
too.
'i'.<3
8*
0L,
~
+
®
CD.".
«!>
1t
0
~
®
t
~a
@...
~
..@
®>
Q)
n
z
t...J
J
~
Il
S
~
+"
~
ffi~ ~
1!'
~<l>"+~O
IW**
+*
*
••**
--tr
ilii
!'
**.+
<7*
O**+~
••
+*+**+tt'i',~~~~-,.o.>±0>
~>.CD""@rr~~t¢~~.~OO~@®M~~~~_~~~
Ha60pblHeTeKCTOBblXCHMBO.l\OB
O'leHby.a.06Hbl
.lJ.NI
C03-
.a.aHIDI'1eTKHXH
KpaCHBblXMapKepOBcnHCKOB,nHKTO-
rpaMM
H.a.pyrnxHe60AblllHXKapTHHOK.nOCKOAbKY.a.eKO-
•
•
•
r
OTOBble
I1JlJllOapau,1111
paTHBHbie
IIIPHlPTbI
-
aTO
HMeHHO
IIIpH<lITbl
nocBoeMy
u
BHYTpeHHeMY
yCTpOHCTBy,HX
CHMBOAbIM02KHOOqeHb
Aer-
KO
BCTaBNITb
BTeKCT,He
npH6eraR
K
Cpe,ll,CTBaMHMnOPTa
R306pam.eHHHHAMBHe,ll,peHIDI
06beKToB.
O,ll,HaKO
06AacTb
npHMeHeHIDI,lI,eKOpaTHBHbIXIIIpH<lITOB
He
HCqepnblBaeTCH
O,ll,HHMHAMlllb
MapKepaMHcnHCKOB.CHX
nOMOIgblO
Bbl
u
CMom.eTe
pelllHTbH
geAbIHPM,lI,pyrHx3a,l1,aq,CBR3aHHblX
C
XY,ll,om.eCTBeHHbIMoqJopMAeHHeMny6AMKagHH.
nOKYnKa
rOTOBbiX
IIInnlOCTpaL4I11M
lloKynaH
lOmOBble
zpaljJUtteCKueU306paJICeHUR,
Bbl
,40AJlCHblttemKOnpe,4CmaBARmb
ce6e,
ttmoUMeHHOBaM
HyJICHO
U
KaKOlOpo,4anpO,4yKmblMozym
6blmbucnOAb-
u
30BaHblBBaUleucucmeMe.
B
HaCTOHIgeeBpeMHHe,ll,OCTaTKa
BHCTOqHHKaxrOTOBblX
uu
H.II.AIOCTpagHHHeT,
H
Kam.,lI,blHnOCTaBIgHKnpe,ll,AaraeT
OqeHb
IIIHpOKHH
aCCOPTHMeHTnO,ll,06HbIXnpO,ll,YKTOB.
Oc-
TaeTCHAMlllb
Bbl6paTbHMeHHOTO,
'ITOTpe6yeTCH
,lI,AH
u
KOHKpeTHoronpoeKTa,HBOT
HeCKOAbKOpeKOMeH,ll,agHH,
KOTopble
nOMOryT
BaM
aTOC,lI,eAaTb:
•
CyIgeCTBYeTMHom.eCTBOlpopMaTOB
3anHCH
rpalpHqe-
CKHX
lpaHAOB.YaIge
Bcero
R306pam.eHIDIcoxpaHHIOTCH
B
lpopMaTax
TIFF
HEPS,
nOHRTHblX
60AblllHHCTBy
nporpaMM.
•
rpalpH'leCKHelpaHAbIMOryTpacnpOCTpaHHTbCH
Ha
DVD-H
CD-,lI,HCKax,qepe3HHTepHeT.Y6e,ll,HTeCb,
u
'ITO
THn
HOCHTeAH,npe,ll,AaraeMblHnOCTaBIgHKOM,
co-
uu
BMecrnMCBallleHCHCTeMOH.
•HeKoTopble
nOCTaBIgHKHnpe,ll,AaralOTOlpOPMHTb
nO,ll,nHcKy
Ha
pa3AHqHbie
CpOKH,
HaqHHaR
OT
He,ll,eAH.
HaTOOqeHby,ll,06HO,nOTOMY'ITOn03BOAHeT6e3
60AblllHX
3aTpaT
ogeHHTb
nOAe3HOCTbcepBHca.
•
06R3aTeAbHOnOHHTepecyiiTecb,
CKOAbKO
pHCYHKOB
nOMeIgeHO
Ha
KOMnaKT-,lI,HCKHAM
BapXHB,
nepe,ll,aBae-
MblH
nocern.
Y3HaHTe,
KaKHe
3TOH306pam.eHIDI
-
gBeTHble,qepHo-6eAbleHAM
HTeH
,lI,pyrHeO,ll,HOBpe-
MeHHO.
•HeKOTopble
rpalpH'leCKHelpaHAbI,lI,onycKalOTpe,ll,aK-
THpOBaHHeBBeKTopHOM
HAM
paCTpOBOM
rpalpH'leCKOM
pe,ll,aKTOpe,TOr,ll,a
KaK
,lI,pyrHe
-
HeT.ECAM
BblC06H-
137
138
fnasa
5.
!t1cKycasolI1nmoapal..\lI1l11
paeTeCbMO,ll,Hq>HWlpoBaTb
KynJ\eHHble
H306pa2KeHIDI,
BbUlCHHTenpe,1J;BapHTeJ\bHo,
cnoco6Hbi
J\H
BaUIHnpo-
rpaMMblpa60TaTbC
,1J;aHHbIM
THnOM
rpaq>HKH.
(Bepo-
J1THO,HMeeT
CMbICJ\npHo6peTaTb
pe,1J;aKTHpyeMble
HJ\-
J\IOcTpaWlH,,1J;a2KeeCJ\H
BblHeco6HpaeTeCbKaK-TOHX
H3MeHJITb.3atIeMOrpaHHtIHBaTb
CBOH
B03M01KHOCTH?)
KpaTKalcnpalKano
rpactnt'feCKIo1M
+opMaTaM+aMnOI
lfeM60AbUle
8bl
pa60maeme
C
KAun-apmaMu
U
.4Pyzu-
MU3AeKmpOHHbiMU
UAA1OcmpaguRMu,
meM
60AbUle
npUXO.4UmCR
UMemb
.4eAO
C
paSAUtiHblMUcpopMamaMU
u
cpaUA08.
B3J1BHMIOCTpaWlIOH3YiHTepHeTa
HJ\H
H3,1J;pyroro
HC-
TOtIHHKa,
M01KHO
HcnblTaTbHeKOTopble
3aTpY,1J;HeHIDI,
ec-
J\Hee
q>opMaTOKa2KeTCJI
BaMHe3HaKOM,
nmnoMY
caMble
pacnpOCTpaHeHHble
q>opMaTblHMO
3HaTb.
HIDKe
npHBO-
PJlTCJI
KopOTKHe
onHcaHIDI
HeKOTopblX
H3
HHX:
•TIFF(TaggedImageFileFormat):
9TOTq>opMaTH3-
HatIaJl.bHO
C03,1J;aBaACJI
,1J;J\JI
06eCnetIeHIDI
nepeHOCHMO-
CTH
H306pa2KeHHHMe1K,1J;yPa3J\HtIHbIMHnpHJ\02KeHIDI-
MH.Ero
nOMep1KHBaeT
Bce
rpaq>HtIeCKHepe,1J;aKTOpbl
HnporpaMMblBepCTKH.
•GIF(GraphicsInterchangeFormat):6blJ\
pa3pa60TaH
,1J;J\JI
xpaHeHIDI
C2KaTbIX
H306pa2KeHHH,
tIT06blMaKCH-
u
MaJl.bHO
YMeHblIlHTbpa3Mepq>aHAa.
•EPS(EncapsulatedPostscript):
q>opMaT
,1J;J\JI
xpaHe-
HIDIH306pa2KeHHH,nOHJITHblHPostscript-npHJ\o1Ke-
HHRM.
•J
PEG(JointPhotographicExpertsGroup):
q>opMaT
o6eCnetIHBaeTBblCOKYIO
CTeneHb
C2KaTIDI,C03,1J;aBaACJI
u
CneWlaJ\bHO
,1J;J\JI
xpaHeHIDIq>oTorpaq>HH
H
,1J;pyrHXH30-
6pa2KeHHH,cO,1J;eplKaIgHx
60J\b1IlHe
O,1J;HOTOHHbleyqa-
CTKH.
nOJ\b3YeTCJI
60Jl.blIlOH
nonyJ\RpHOCTbIO
yBe6-
v
,1J;H3aHHepoB.
o
Pa3J\H'lHbIXq>opMaTaxrpaq>HtIeCKHXq>aHJ\oBnO,1J;p06Ho
paCCKa3aHO3,1J;eCb:
http:Ilen.wikipedia.orgIwikiIGraphics
jile
jormat.
06pa6oTKa
~nmocTpau.~1I1
DO/lbULUHCmBOpaCmpOBblXUBeKmOpHblX
u306pa:JICeHUU
Mozym6blmbo6pa6omaHbl
c
nOMOl&&blO
mexU/IUUHblX
Cpe,aCmB.
flpaKTHtieCKH
BCenpOrpaMMbIBepCTKH,a
TaK2Ke
BeKTOp-
Hble
H
paCTpOBble
rpaq>HtieCKHepe,ltaKTOpbIn03BOJUllOT
YBeJ\H:tiHBaTb,
YMeHblIIaTb
HpaCTHrnBaTbH306pCUKeHHH.
KpoMeTOro,eCTb
YeAhIHPMcneW'fCl.hbHblx
npHeMOB(no-
MHMO
npocTbIX
OnepayHHBblpe3aHHH,BKJ\eHBaHHHH
06pe3-
KHHS06pCUKeHHH,ynOMHHYI'bIX
paHeeB
pas,lteJ\e«KJ\H:n-
apTbI»),
KOTopbleBbI
MO}KeTeHCnOJ\b30BaTb
,ltJUI
06pa6oT-
u
KHHBH,ltOHSMeHeHHHH.I\J\IOCTPayHH
C
yeAhlOnpH,ltaHHHHM
q>OPMbI,
HaH60J\ee
COOTBeTCTBYIO'!!eH06'!!eHKOMn03HJ!HH
nOJ\OCbI.MHornenpOrpaMMbI,
npe,ltHasHatieHHble
,ltJUI
pa-
60ThIC
rpaq>HKOH,cO,ltep}KaTlIIHPOKHHapceHaJ\pasHoo6-
pasHblXCpe.z:tCTBpe,ltaKTHpOBaHHHHS06pCUKeHHH.OCBeTJ\e-
HHe,CHH}!{eHHe
KOHTpaCTa
HJ\H:
06ecj!BetiHBaHHeMOryr
CO-
06IBHTbnpOCTOHKapTHHKe
COBeplIIeHHO
HOBbIHBH,lt.
flpaKmtieCKH
BceKOMnblOTepHble
HJ\J\IOCTpaJ!HHC03,lta-
IOTCH
C
nOMoIBblOJ\H60
BeKTopHoro,
J\H60
pacTpoBoro
rpaq>HtieCKHXpe,ltaKTopoB.
PaCTpOBble
HS06pCUKeHHHnpe,ltCTaBJUlIOTc060H
«6HTOBble
KapTbI»,
TOeCTborpoMHbleMaCCHBbIKpOlIIetiHbIX
KBa,ltpaT-
HbIX
(HJ\HlIIeCTH}'I'OJ\bHbIX)TOtieK,
KOTopbleBMeCTe
H
06-
pasYJOT
caMy
KapTHHKy.flPHYBeJ\Ht{eHHH
paCTpOBoro
HSO-
6pCUKeHHHOT,lteJ\bHble
ero
TOtiKHCTaHOBHTCHHCHOpasJ\H-
tiHMbIMH,
Bpe3YJ\bTaTe
tieroB03HHKaIOT3asy6peHHbleKpaH
HKatieCTBOH306pCUKeHHH
B
yeJ\OMCHH}!{aeTCH.
KaKnpaBHJ\O,paCTpOBble
H306pCUKeHHH
He
n03BOJUlIOT
OCYIBeCTBJUlTbMaHHnyJUlyHH
C
HXtiaCTHMHHJ\H
06'beKTa-
MH,XOTfl
BHeKOTopbIXnporpaMMax
HMelOTCHCpe,ltCTBa
139
140
rnaBa
5.
!-1cKycaBoV1nmOapaL(V1i11
,ltMI
HMHTagHHp,aHHoHB03MOmHOCTH.OP.HaKOnpH
nOMO-
IJ!HcnegHaAbHbIX
npHeMOB
H<l>HAbTpOB
BbI
MOmeTeH3Me-
IDITb061J!HH06A1fK
pacTpoBoHKapTHHKH.
BeKTopHble
H306pameHIUI
yCTpoeHbIHHaqe:OHH
COCTOHT
H3
Ha60paKpHBbIX,
HAlf
06'beKTOB,KOTOpble
MomHO
pe-
p,aKTHpOBaTbnpHnOMOIJ!H
BeKTOpHOrO
rpa<l>HqeCKoro
pe-
p,aKTOpa.[lOCKOAbKY
BBeKTOpHOM
pep,aKTOpe,ltMl
OnHCa-
HIUI<l>OPMbIKOHTYpaOTp,eAbHbIX
06'beKToB
HCnOAb3YIDTCH
MaTeMaTH'leCKHeypaBHeHIUI,
pa3MepbIKOHeqHOrO
H30-
6pameHIUIMOryTMeHHTbCH
6e3nOTepHKaqeCTBanpaKTH-
qeCKH
B
HeOrpaHH'leHHbIXnpep,eAaX.
.
..'.
.
.
..........
,
.....
''''':'''",:.""'"
:"'::::;
,,;;:::''::.
v;;<mp(
BeKTopHbIH
rpa<l>H'leCKHHpep,aKTOpn03BOAHeTBblp,eAHTb
Hpep,aKTHpoBaTbOTp,eAbHble
06'beKTbI
geAOCTHOrO
H30-
6pameHIUI,OCTaBAHHnpHaTOM
Bce
npoqHeqaCTH
6e3
H3-
u
MeHeHHH.
KaKOH
HMeHHO
a<l><I>eKT
BaM
yp,acTcHC03p,aTb
HaOCHOBe
roTOBOro
H306pameHIUI,
B
3HaqHTeAbHOH
Mepe
onpep,eAH-
eTCH
HMeIOIJ!HMCH
yBacnporpaMMHbIM06ecneqeHHeM
H<l>0pMaTOMHCXOp,HOrorpa<l>H'leCKoro<l>aHAa.OP.HaKO
npaKTH'leCKH
J\106a»
nporpaMMa,
cnOC06HaH
pa60TaTb
C
rpaq>HKOH,n03BOAHeTpaCTHrHBaTb,
MaCWTa6HpOBaTb
H06pe3aTb
HCXO~HOe
H306palKeHHe
BHe3aBHCHMOCTHOT
ero
q>opMaTa.
3ma
pa3HOBUAHocmbzpaepU'ieCKUX
3JleMeHmOB
CAY-
JlCum
,4JlH
UJlJllOcmpay,uu
061,Y,UXmeH,4eHy,uu
pa3BumWI,
opwHU3ay,UOHHbIX
cmpyKmypU
,4JlHcpaBHeHUR,4aHHbIX.
HepeMoHHq>opMagHOHHaHrpaq>HKa,
aK
HeHOTHOOITCH
~HarpaMMbl,
cxeMbl,
qepTe)l{H,rpaq>HKH,Ta6AHgbl
H
Kap-
Tbl,06eCneqHBaeT
caMblH9q>q>eKTHBHblH
cnoco6
opraHH-
3agHH
H
npe~CTaB.I\eHHH
60.l\bWHX06beMoB
<l>aKTH'leCKHX
HqHC.I\OBblX
~aHHblX.
CTaTHCTH'leCKHe
~aHHble,npe~·
CTaB.I\eHHbleBTeKCTOBOM
BH~e,
nAOXOBocnpHHHMalOTCH
qe.l\OBeKOMH
HaroHHlOT
HaHeroCMepTe.l\bHylOTOCKy.
Ec-
AH
HX
npe~CTaBHTb
rpaq>H'leCKH,
TO
B3aHMOCBH3HMe2KAY
~aHHblMH
H
06rgHe
Te~eHgHH
HX
H3MeHeHHH3aMeTHTb
nporge,
~a
HCMOTpeTbHa
pHCYHKH
HHTepeCHeeH
npHHT-
Hee,
qeM
Ha
cyxHe
KO.l\OHKH
gHq>p.
nO~06Hble
H.I\.I\lOCTpagHH
HeTpy~o C03~aTb
C
nOMorgblO
HHCTpYMeHTaAbHblX
cpe~CTB
nporpaMMBepcTKHHa
OCHO-
u
Be
KO.l\.l\eKgHHrpaq>HKH
H.I\H
B
rpaq>HqeCKOM
pe~aKTOpe
(paCTpOBOM
H.I\H
BeKTOpHOM).HeKoTopblenpOrpaMMHble
naKeTbl,KnpHMepynporpaMMbl
C03~aHHH
9.1\eKTpOHHblX
Ta6.1\Hg,
pacnO.l\aralOTBCTpoeHHblMH
cpe~CTBaMH C03~a­
HHH
~e.l\OBOH
rpaq>HKH.40CTaTOqHO
npe~ocTaBHTb ~aH·
HbleH
YKa3aTb)l{e.l\aTe.l\bHblH
cnoco6HX
oTo6palKeHHH.
Bce
OCTaAbHOe
nporpaMMa
C~e.l\aeT
caMa.
npHMepbl
HHq>opMagHoHHoHrpaq>HKH,npHMeHHeMoH
npH
u
oq>opM.I\eHHH
HeKoTopblX
nepHo~ecKHx H3~aHHH,
nOKa-
3blBalOT,
'ITO
cxeMbl,
rpaq>HKH
H
~HarpaMMbl
MOryT
6blTb
OqeHbHHTepeCHblMH
BH3YaAbHO.
O~HaKO
He
c.I\e~YeT ~y­
MaTb,
'ITO
TaK
6blBaeT
Bcer~a.
He
Ka.lKAblHrpaq>HK
H.I\H
u
cxeMy
HMO
~eAaTb
nO.I\HogBeTHblMH
H.I\H
3MeHCTBOBaTb
BHHX
3D-9<1><1>eKTbl.
nO~06Hble
H3AHWeCTBaHepeMO
yC.l\O)l{HHlOTBOCnpHHTHe
~e.l\OBOH
rpaq>HKH.
Be~
eer.l\aB-
Hoe
Ha3HaqeHHe
COCTOHTBTOM,
t,lT06blHH<I>opMHpOBaTb,
aHeBTOM,
t,lT06bl
npoH3BO~HTb
CH.I\bHOeBneqaT.I\eHHe.
EC.I\HKpacHBoe
oq>opM.I\eHHe
OTB.I\eKaeTOT
CMblCAa,3Ha-
qHT,HMOnO)l{epTBOBaTboq>opMAeHHeM.
141
142
fnasa
5.
V1CKyCCTsoII1nnJoCTpalJ,lI1111
HH<pOpMagHOHH)'lOrpaqmKy,6e3ynpeqH)'lO
C
yrHAHTap-
HOM:TOQKH3pemrn,M02KHO
CTpOHTb,
KOM6HHHpyRnpRMbIe
AHHHH,OKpy2KHOCTH,
Y30pHbIe
3aAHBKH
(CO
UITpHXOBKOM:
HAHTOQeQHbIe)
C
3AeMeHTaMH,B3RTbIMHH3KAHn-apTOB
-
TOAbKO
H
Bcero.nYCTbBCe
6Y.lJ,eT
npOCTO,
TOr.lJ,aBaUIH
rpaqlHKHH.lJ,HarpaMMbInpHo6peTyr
60Aee
QeTKHM:HaKKy-
u
paTHbIHBH.lJ,.
KpyroBble
H
cTon6"OTble
AHOrpOMMbl
j(UaZpaMMbI
UCXeMbl
nepeBO/l,Jlmt-tUCJIa
U
3Hat-teHUH.
B3pUmeJlbHble06pa3bl.
4HarpaMMbIn03BOARlOT
CpaBHHBaTb
.lJ,aHHbIe,aHaAH3HpO-
BaTb
HXB3aHMOCBR3HH06IgHeTeH.lJ,eHgHHH3MeHeHHR
(
TpeH.lJ,bI
).
H3BeCTHOMH02KeCTBOTHnOB.lJ,HarpaMM,HBbI-
60pKOHKpeTHOrO
THnaOnpe.lJ,eAReTCRnpHpO.lJ,OM:npe.lJ,-
CTaBAReMbIX.lJ,aHHbIX.
...
-.~.'
,
'
.
-'
Duck
20%
Quail
25%
Horse
15%
Goose
40%
•
'"
KpyroBbIe
.lJ,HarpaMMbI
npH3BaHbI
nOKa3bIBaTb
OTHOIIIe-
HHeQaCTH
K
geAoMy.
KpyroBble
.lI.HarpaMMblHarJUl.ll.Hbl,eCAH
ceKTopOBHeMHO-
ro
H
OHHKpynHble.
ECAH
ceKTopOB
CAHUlKOM
MHOro,TO
nOIDITb,'ITO
K
qeM)',
HenpOCTO.
143
2000
1
2
34
'."'}<;
<
56
78
•
Privlite
-
citizens
GHotels
9
Millionsofunits
CTOA6qaTbie
.lI.HarpaMMbl
(rHCTOrpaMMbl)
npe.ll.Ha3Haqe-
Hbl
.lI..IUI
CpaBHeHIDI.
$2
$1
FactOI)'
..
,
.0
..
~
Maintenance
'';':-''
,-
1940
Factory
.
Maintenance
19702000
CTOA6qaTbieU1Ta6eAbHble
.lI.HarpaMMblnOKa3bIBaIOTCooT-
HOUleHHe
Me2KP.YlJ,eAbIM
HerO
qaCTJlMH.
CTOA6lJ,bl.lI.HarpaMMblMOryT
6blTb
paCnOA02KeHbl
KaK
BepTHKaAbHOTaKH
ropH30HTaAbHO.
YlHOr.ll.aCTOA6lJ,bl3a-
MeIDIIOTCJIKaKHMH-AH60
06beKTaMH.
06beKTbi.lI.OA2KHbl
OCTaBaTbCJIY311aBaeMblMH
KaKnpH
YBeAH'leHHH
BbICOTbl,
TaK
H
npH
YMeHbUleHHH.
MaCUlTa6Hp0BaHHe06beKTOB
M02KeT
c6HBaTbCTOAKy,nOToMy
'ITO
H3MeHeHHe
.lJ,AHHbl
CTOpOH
npHBO.lJ,HT
K
BH3YaAbHOHeCOpa3MepHoMyH3MeHe-
HHIOnAOIga.lJ,H.
Ha
HH2KHeMpHCYHKeOqeBH.lJ,HaJIpa3HHlJ,a
Me2KP.YnAOIga.lJ,blO,KOTOPYlO3aHHMalOT.lI.OMa,BBO.lJ,HTqH-
TaTeJUI
B
3a6AY2KP.eHHe,
nOCKOAbKYpeaAbHOe
3HaqeHHe
HMeeTTOAbKOBbICOTa.
144
rJlasa
5.
V1cKycasoVlJlJllOapaLJ,VlVl
2%
1950
1960
1970
19801990
2000
2006
l(HarpaMMbIPa3.1\H'1HbIX
mnOB
M02KHO
KOM6HHHpoBaTb.
CocTaBHble
,lJ.HarpaMMbInOKa3bIBaIOT
H
CYMMapHbIH
06'beM
$20M
$10M
Mar
JunDec
V1
HepOpMaLJ,VlOHHaSlrpaepVlKa
npo.u,aLK
sa
ro.u,
H
BKAaJJ.KaLK.u,OroOT.u,eAa
B
06IgHHpesyAb-
TaT.
CxeMbi
CxeMbl
npUMeHRlOmCR
maM.
Me
Ha.ao
nOKaSblBamb
He
saBUCUMocmu
MeJIC.ayttUCAOBblMU.aaHHblMU.
a
BsaUMO-
CBRSUMeJIC.ay
3AeMeHmaMUcmpyKmypblUux
nOCAe.ao-
BameAbHocmb.
I1s
BcexTHnOBcxeMcaMoeIIIHpOKoepaCnpOCTpaHeHHe
nOAy<iHAHCTPYKTYpHble.
OHH
npHSBaHbIH.I\.I\lOCTPHPO-
BaTb
OTHOIIIeHHR.THnHtlHble
,lLi\R
HepapXHH(nOKaBblBaIOT.
KTO
KOMYno.u,qHHReTCR).
CxeMbI
nomOKOB
(HJ\H
npoy,eCCOB)
npe.u,HaBHaqeHbI
,lLi\R
oT06paLKeHHRnOCAe.u,OBaTeAbHOCTH.u,eHCTBHH.
145
146
,naBa
5.
V1CKYCCTBOl-1nmOCTpal..(l-1l-1
BpeMeHHble
~MarpaMMbl
06AeI"-IalOT
3pMTeAbHoe
BocnpM-
HTMeXpoHOAOrMQeCKMX
nocAe~oBaTeAbHocTeH.
()HM
no-
Ka3bIBaIOTBpeMHHacTYTI.I\eHHHC06bITMHM
npO~O.I\JKM­
TeAbHOCTb
MHTepBaAOBMe*.ll.YHMMM.
KpOMe
TOro,
HacxeMax
M02KHOnOKa3blBaTb
npocTpaHcT-
BeHHbie
BaaMMOOTHOllIeHHH,
KaK,HanpMMep,HanAaHeno-
Me'!!eHHHMAM
Ha
QepTe2Kepa3peaa
TOBapa.
Empty
Office
Seles
Supply
Board
Dept.
Room
Room
Vault
Design
Dept.
Marketing
Lobby
Prasident's
Office
Dept.
YCMAHTb
BOa~eHCTBMe,
OKa3blBaeMoe
~MarpaMMaMM
M
cxe-
MaMM,M02KHOMaCCOH
cnOC060B:
•
CHa6~MTb ~MarpaMMY
MAM
CXeMYaarOAOBKOM,COOT-
BeTCTByID'!!MMHa3HaQeHMIOMBa2KHOCTMoTo6pa2Kae-
u
MOMMHCPOPMallMM.
3aroAoBoKCAeBa
He~OCTaTOQHO
Bblpa3MTeAeH,
aTOT
QTO
cnpaBa,Hao6opOT,
npMBAeKaeTBHMMaHMe:
V'lHepopMau,1I10HHaflrpaepll1Ka
147
•TOqHble
KOAMqeCTBeHHbleCOOTHOIlJeHIDIMe2K,lJ,yH)\)UO-
cTpHpyeMbIMH
,lJ,aHHbIMHMOlKHOnOKa3aTbnpH
nOMO-
uu
IgHcnegHaAbHbIXHaP.nHCeH
BceKTopax
KpyroBOH,lJ,Ha-
rpaMMbI
HAM
B
cToJ\6gaxrHCTOrpaMMbI.
•
.lLNr
TOrOqT06bI
6oJ\ee
HarMl,lJ,HOnOKa3aTbKOAMQeCT-
BeHHble
COOTHOIlJeHIDI,,lJ,HarpaMMacHa6lKaeTCRKOOP-
uu
,lJ,HHaTHOHCeTKOH.
O.4M
O.3M
O.2M
O.lM
JanFebMarAprMayJunJulAugSep
Oct
NovDec
•[1pocTaBbTe
,lJ,eJ\eHIDI
Ha
OCHXKOOp,lJ,HHaT.
,
148
$4.00
$3.50
rJlaBa
5.
VlCKYCCTBOltlJlJlIOCTpal..\ltlltl
$2M
$lM
20032004
2005
2006
•CHMBOAbl
He,ll.HHH!!blH3MepeHIDIPa3bHCIDIroTCH
B
Ae-
reHJI.e,KOTOp)'lOpacnoAararoT
npH
HaAH'IHH
MeCTa
pH-
u
JI.OM
C
JI.HarpaMMoH.
•Y30pbl
H!!BeTa3aAHBOKJI.OA2KHblJI.OnOAHHTbJI.pyr
JI.pyra.1136eraiITeCOCeJI.HHX!!BeTOB,
KOTopbleCMeUIH-
BaroTcHHAHKOH<f>AHKT)'lOTJI.pyr
C
JI.pyrOM.
•
)lNI
Ha,l.I.nHCeH:
Ha
,lI.HarpaMMaxHAH
cxeMax
Ha,l.I.O
Bbl-
6HpaTb
rapHJrrypy,OTAH'IH)'lO
OT
rapHHTYpbl
OCHOBHO-
ro
TeKCTa.
Y6e,l.l.HTeCb,'ITOHa,l.I.nHCH'IHTaroTCH.
PM
Interval
Affects
PM
Cost
(SOO,lXXl
nes)
oil,til
rs.
chassis
UXt,
coolant,
101I
1
:res
and/or
fitIeB.
in~
&
.~rst
all
A
SeMc8plus
other
fliers.
ciagllOStic
Inspdot".
U1e
'II)
&
adjust
allB
S8rYtoB
plus
mator
Inspec:llatlS
&
mi'lorrepU
$26,000
$22.000
$18,000
$14,000
$10,000
$8,000
$2,000
Ta6nML\bI
•
ASInIIce
•
BSInIIce
o
CSenIce
10,000
15.000
20.000
25,000
Ta6J1uf<!,bln03BOJIRIOmynopR,40t{UBamb
UKOMnaKmHO
npe,4CmaBJIRmb
60JlbtuUe
06'beMblUHepOpMaf<!,UU.
Ta6AHgbI
nOMoraroT
Cq>OKycHpOBaTb
BHHMaHHe
'IHTaTeNl
HaCaMHX
p,aHHbIX,
aHeHa
q>opMeHXnpep,CTaBAeHHH.
149
KOKCAenoTb
To6nll1L1,bl
YAo6o'lIl1TOeMbIMII1
PreferredMorningBeverage(1,OOOs)
COFFEE1990199020002006
ECAH'IHTaTeAeH
60Abllie
HHTepecYJOT
KOHKpeTHble
p,aH-
Hble,
'IeM06IgHeTeH,ll,eHgHH,
TO
Ta6AHga
60Aee
YMeCTHa,
'IeMrpaq>HK.
KaK
H
BTex
CAyqiUIX,Korp,aBalKHaTO'lHOCTb
H'IHTaTe.lUO
He
Hap,OOTrap,blBaTb,'IeMY2Ke
paBHO
3Ha'le-
HHe,npHTaHBllieeCH
Me2KP.Y
P.BYMH
TO'IKaMH
HaOCHKOOP-
,lI,HHaT.
PelliHB
npep,CTaBHTbp,aHHble
B
Ta6AH'1HOHq>opMe,
oc-
TaBbTeBOKpyrTeKCTa
HAH'IHCeAp,OCTaTO'lHOCB060,ll,Horo
npOCTpaHCTBa.3arOAOBKH
CTOA6g0BH
CTpOK
cAep,yeT
Ha-
6HpaTb60AeeKpynHbIM
H3aMeTHbIMllipH<f>TOM,'IeM
HH-
q>opMagHIO
B
OCTaAbHbIXH'leHKaxTa6AHgbI.
3aroAoBKH
TaK2KeM02KHOOTTeHHTb
npH
nOMOIgHq>OHa.
Instant
Perk
Drip
TEA
Black
Herbal
540
453
622
325
105
562
444
690
320
110
580
420
725
315
160
590
410
950
250
200
Ecmt
B
AOK)'MeHTe
MHoroT06-
JH1L\I1I1H
B
To6I1HL\OX
MHoro
OPOKH
CT0I16u.OB,TO
A06H-
BOTbCllYA060'lHTOeMOCTH
Ta-
Koro
AOK)'MeHTOnpHAeTCll
npl1nOMOlL\11
cneu.HonbHblx
npHeMOB.
VlHO'Ie'IHTOTenb
BnOAeTB
nOHI1K)',
eABoB3fJ111-
HyBHOHero!BOTHeKOTopble
COBeTbl:
∙)J.nllp03AeneHI111
CTpoK
l-1MeeT
CMblCIl
BblAenHTbI1X
'Iepe3
OAHyCBembiM
<po-
HOM.
3To06ner'lHT'II1TOTe-
1110
nOHCKI1H<l>0PMOlJ,l-1H.
•
ECIlH
To6nHlJ,O30HHMoeT
HeCKonbKO
CTPOHl-1L\,
TO
B
HO'IoneKO)I(AOrO
HOBoro
p03BopomnOCTOBbTeCIlO-
BO
«npOAOl1lKeHl1e».
•
nOCTopoiiTecb
po36HTb
I1H<l>0PMOlJ,HIO
HOrpynnbl,
KOTopbleMO)l(HO6YAeTOT-
Ael1HTb
ApyrOTApyra
1111-
•
HeHKOMl-1l-1J111poMKOMH.
Instant
Perk
Drip
540
453
622
562
444
690
580
420
725
590
410
950
Black
Herbal
325
105
320
110
315
160
250
200
nOCTapaHTeCb060HrnCb
6e3
AHlliHHXnop,p06HocTeH.
OKpyrNlHTe'IHCAa,11,06AH2KaHllieH
COTHH,
TbICH'IHHAH
MHAAHOHa.
(TOAbKO
y6e,ll,HTeCb,'ITOnpaBHAbHOnOKa3aAH
lliKaAY∙)
150
fnasa
5.
V1cKycaso
V1nnloapa~V1V1
3arO.l\OBKHCTOA6g0B,KaKnpaBH.I\O,BblpaBHHBalOTno
geHTpy,a.aarOAOBKHCTpOK-BnpaBo.
Eho
nOMoraeT
BH-
.ayaAbHO
crpynnHpOBaTb
HHqJopMagHIO.
PreferredMorningBeverage(1,0005)
COFFEE1980199020002006
Instant540562580590
Perk453444420410
Drip622690725950
EC.I\HTa6.1\Hga
CO,ll,ep2KHT'IHCAOBble,lI,aHHble,
TOHX
.l\ytIIlle
u
BceroBblpaBHHBaTbno
,lI,eCRTH'lHOHTO'lKe.
1,567.98
257
3,410.3
957.69
2,113.54
1,567.98
257.00
3,410.30
957.69
2,113.54
J\.HHeHKH,OrpaHH'lHBaIOIMHeR'leHKH
Ta6AHgbI,He
,lI,O.I\2K-
HbI6bITbTOACTbIMH,T.K.OHH
6y,ll,YT.aaTeMHRTbTa6AH!!yIi
OTB.I\eKaTb
BHIiMaHIie
OTco6CTBeHHO
,lI,aHHbIX
•
•
200
250315
160
320
110
325
105
Herbal
Black
TEA
PreferredMorningBeverage(1,0005)
COFFEE1980199020002006
Instant540562580590
Perk
453
444
420410
Drip
622690725950
Kom1H
3KpCHC
KOMnblOmepHaR
,aOKyMeHmaguR'tacmoco,aepJICum
UA-
JlIocmpaguuoco6ozomuna,HaSblBaeMbleKonuRMu
3K-
paHa.
151
-
KOHKpeTHbl11Te3I1C,
TOnoCTO-
-
pOI1TeCb30XBOTI1Tb
TOflbKO
ry
'lOCTb3KPOHO,KOTOPOli
co-
Aep)l(I1T
He06xoAI1MylOBOM
I1H<pOPMO~I1IO.
MHorHe
npo-
.
rpOMMbl30XBOTO
3KpOHO
no-
3B0J111IOT
AeJ10Tb
CHI1MKI1
30-
AOHHblX
Y'lOCTKOB.
TorAOBO-
WI1npHMepbt6YAytnpoWl-
flKlCTpHpOBOHbI
no
cYUleCTBY,
H
Bbi
C3KOHOMI1Te
MeCTo,0
YH-.
TOTeJlbCMO)l(eT
cocpep,oTo-
.
-
'lHTbCli
HOTOM,
'ITOAeHCTBI1-.
TeJlbHO
BO)l(HO.
Kom"pyiiiTe
TonbKOTO,
"lTOHeo6xOA"'MO
HepeP,KoKOnl1113KpOHOB,
npl1BOAI1Mbte
BpyKOBOACT-
,
BOX,
'coAep)l(QTMOCey11I1W-
Hei:i
I1H<pOPMO~I1I1.
ECJ111
Bbl
XOrnTenpOl1flfllOCTpl1pOBOTb
KOK06-11I160Aei:iCTBl1e111111'
....<..
:.,<
-
'."'.".:"
if};
-
.
-
..
;
.
.
'
..
..
_
_._,.
••
1'
..
.
..
.
,0,1!ii_
Iii.,
••
1
~
:..
_
..
151.'
.
'.
.
,
~,
~.E~
M:o'
Pit."tu"es
,,
_,
••
!
Il-I
5M<>Io""""
..
_
....
,._
........•..
lI.i
'~.
.-,
...........
••
an,
115*,
••
,
•••
_~A
•••••
_
•••
_
.
...,.:'
;W:5i?'
m'
f~f ~...
..':
t,/
~.
'1"""'''''''''!:
:~~:
l'
:
;0.,--
,,..~,
D-:Jl",d:own
..........
,
..
,
_,.
"
,
.;1,
r~j
i'::'"
Mo='n
<!Ind
lkl::!
A,
rg~
~,j
""",
i~n
:~j
,it
~
m'
Now''''''
",,:
:'\:
.
,
~;
"
.
.)
,d'
"'x.
;'0'<::
•
:tie
;:dtt
~ F~es
rools
~
................
-.-
-
-.--.-
_
--
,.",".",.-
-.
-
----.-
..
---
•
•
,1.
~
__
~~
..
__.
~
:
..
r~
..
.1
..
!!:.~_ ~~~.~.~::~l.~~·~!~
_
:.,:~~
..
_
..:.:.::
<-:
~
..
:~:::~~:.~::~:::
..
;:~~
:
f.,6&~5l~
D:\My
Pm.res
r~~
:
:::
•.•......._•••..•........
..:._-_._,._.,.
.....••....••.•••••.•••....•....
_.,.,,,..,--_
__.
___..,
..
__.:,::?:.
DOAbIIIHHCTBO
onepagHoHHbIX
CHCTeMn03BONUOT
C,I.(e-
AaTbKOnHIO
3KpaHaH
COXpaHHTbeeB
<l>aHAeH306pam.e-
HIDI.KOnHH3KpaHa'IaCTOnpHBO,ll,HTCH
B
Pa3AH'IHbIX
npo-
rpaMMHbIX
PYKOBO,l.(CTBaX.
KapTbl
HaKapmeB
ynpOlJl,eHHOMBU,4enOKaSblBaemCH
Mecmo-
HaXOJIC/ieHUe7WKOlO-AU6o
06'beKma(UAU
npUBO/iUmCR
UHqJopMaguR
0
elO
MecmOHaXO:JIC/ieHUU).
B
npOCTeHIIIeM
cAyqae
HaKapTe
YKa3bIBaeTCH
MeCTonOAO-
m.eHHeTO'lKH
noOTHOIIIeHHIOKH3BeCTHbIMopHeHTHpaM.
KapTbIMOryI'
TaIOKeCAym.HTb
,I.(AH
cpaBHeHHHPa3AH'IHbIX
MeCTHOCTeH.
KnpHMepy,HaKapTe
Pa3AH'IHblereorpa<l>H-
•
•
entrance
•
department
-
store
Q)
!!!
Ci5
food
@
c
court
concourse
-
<'Il
:E
YouAre
Here
152
,
rllasa
5.
V1cKycaso1iIJl1lIOapal..\V1V1
'1eCKHe
pernoHbIMOryr6bITb
3aKpaI1IeHbIpa3HbIMgBeTOM
B
3aBHCHMOCTH
OT
cpe~ero,ll,OBoro
KOJ\H'leCTBaOCa,ll,KOB.
KaPTa,lI,OA2KHa
6bITbHaCTOJ\bKO
nO,ll,p06HoH,
HaCKOJ\bKO
<lTO,lI,HKTYeTCHco06paJKeHHHMHHCHOCTH.YeM
60J\bIlIe
,lI,eTaAeHM02KHO
OnyCTHTb6e3
yrgep6a
,lI,J\H
HH¢OpMaTHB~
HOCTHKapTbI,TeM
J\ertle6Y,lI,eT'1HTaTbnOCJ\e,ll,HIOIO.
npe,ll,CTaBbTe
ce6e
KaPTY,
Ha
KOTOPOH
6bIJ\H6bIH306pa-
2KeHbInYTH,Be,ll,yrgHe
KBaIlIe
MY,lI,0MY.
Ha
HeH
He
06H3a-
TeJ\bHO6bIJ\06bI
nOKa3blBaTb
Bce
YJ\HgbIrop0,ll,a.
npH~
IlIJ\OCb6bI
H306Pa3HTb
TOJ\bKO
Te
YJ\HgbI
,Koropble
Be,ll,YT
Henocpe,ll,CTBeHHO
K
geJ\H
HJ\H
npe,ll,CTaBJ\HIOTc060H
no-
J\e3HbleOpHeHTHpbI.
I'InnlOCTpal.\MM
BBblrOAHOMCBeTe
lfAJLlOcmpay,uR.HeOKaJICem,aOA:JICHOZOBos,aeucmBUR..
eCAU
ee
HenpaBUAbHOno,aambUAUpaCnOAO:JICUmb
B
He-
y,aa~HOM
Mecme.
Cnoco6
nO,ll,a'lH
HpacnOJ\02KeHHe
HJ\J\IOCTPaQ,HHonpe,ll,e-
J\HIOT
ee
BOCnpHHTHe.
BOTHeKOTopble
COBeTbI:
•
HJ\J\IOCTpagHlOHe06xo,ll,HMo
pacnoJ\araTb
PH,ll,OM
cTeM
Y'!acTKoM
OCHOBHOroTeKCTa,KKOTOPOMYOHaOTHO-
I
the
N
y
T
E
E
ARLY
RVAL
11po
.Hina
nobis...
04
opcion
CIlf'CIM.
•
NH
ilnpt
niid:
dominc
•
kI
q"odi
m.J:ZB
pi_it
fxr:r
•
Ili:san
bIm
ipua
daicr
sit
IIKt.
COhlcct
Ii
"srinc
dit.
.......
........,
0...
Wid&ot
Scd<s
Rea.d
t.-
sit......
•".
riJ".∙c
dit.
ad
0:)
nibh
u....s
tiIdUlt
IA.
taar_
dabt
lilii'ii
15
i
R
IDl........lA
1IIiIii
eni:a
ad
__
i
.....
cPi
IIOIC'Ud
e.Ki
tII:ion
.',:
pu
as::ipit
bbatis
tiJ!....
6J.ip
exa
...
"._1/$0...
"11M
tMJ__
Yd
Am...
dab
a
1M
'£t
in
".lIpltlifZ
wit
ax
m'
'it
o:w
,..
vdiIUa
do6oft
Gl
eaAa
t..
T'
llI:_
aus
ct
~
a
iJItD
Olio
4
CfoIi
Wwdt
",_it
q.r:_
milddttit
___4lis
II:
Iqait
Ida
r...
l.cIlaa
ipun
dclb"
sit
~
COl
".,
act;∙
iC
die.
ad
ciam
.........e:wny
nibh
a:iSlDOdtincilbll:
r,,(
la«ect
dobt
maena_
cr-..,......
lit
t...
ad
mnm
Iiau.
cps
nastNd
CIIIti
tICion__
po
Prsc¥
Iobortis
nisi
1A
aiquip
tIC
a
CWil»6a
Cllt'M'<J
Dllis
ua.
'I'dcumirin40b
in
I'lclidluit
ift
!Df!:
vdit
esse
11ldl~
COl'-
pm
vel
Ibn....
11.1
falDM:
rdl
h
T'•
_
am
ct
KDmArl
ClMill
odio
4"'''''
q.li
btandit
ptlClB'lt
.'P""""
zzri
dderit..,..
duis
doIoft:
12
feupt.
bciid.
N...
SdIinr
Stnotq;a
HIm..
rpam
d.D
nobis
,or
od
opdon
CXlfP....
illlPt'Otl
dcairc
id
CJJ)d
m.aDn
pl
__
bcu
p
'.
asa.m.'--
ipua
deb"
It....
COl
J'.,
adi'
il
C
dit.
sed
diIln
l'ICWlI.lftlmy
nilltI
aiSlDOd
tincicbw.
ur.
laafcct
debe.....
lIiqJa=
trlll
.........Ut
1IIiIii
aim
lei__
..,.eoiaoL.
cPs
no&'II:t
~
taCion
It
pu
Pscli'"
icltMJrtis
nisi
II;
~
exa
•
∙doCZllL"q"at
DlB...wiUIlDRddor..
to,,'
'I
n
......"*_
m
'
:""
CZll
,at
wi..
doIoft
tu,.,.
hi
7
"
L«aa
dokif..
UIlCI.
CZll'11
.....
rirr'
.
c
cit.
ltd
ci_
~
tibh
cui.-..d
tirOArt
\oil
borcct
dobt
mIIIN
aicpm
crat"""'"
lit
wisi
ri:Il
ad
__
.0'
..
noslNd
l:lII!Ki
bIilln
.'::
'PO
IUlldpit
bbortis
nisi
II;
~
a
Q
CZlli5ilOdoCG
,at
•
lt1JlJllOapa~1I1111
BBblroAHOMCBeTe
CHTOI.OJUiaKO
OHaHe
,zr,O.lUKHapa3pblBaTb
TeKCT,
eCMi
TOAbKO
BblHe
XOTHTe,'IT06blqHTaTeAb
ee
H3)"1HA,
npe2K,ll,e
qeM
npo,zr,O.lUKHTb.
(TOqHO,BblHMeHHO
.aOA:J/C-
Hbl
H3)"1HTbcJ\e,zr,YWI!!YWHJ\J\IOcTpagHlo.)
•
nocTapaihecb06ecneqHTb
rapMoHHIO
Me2K,ll,Y
TeMHbI-
MH
HCBeTAbIMH)"IacTKaMH<l>OTorpaqlHHH
KOHTpaCT-
HblMH
;:lJ\eMeHTaMHcTpaHHgbl.11apHcYHKe,
npHBe-
,zr,eHHOMHIDKe,TeMHaHllJ\aIIIKaH
3arOJ\OBOK,Ha6paH-
u
HblH
2KHpHbiMIIIpH<I>TOM,YPaBHOBeIIIHBaIOT<l>OTorpa-
u
<l>HIO
B
HH2KHeH
qaCTH
CTpaHHgbl.
153
C
ltr..'"-"
~
=--.
"
......
,,'
p
~ _.~,
s:emQg
fte
gmiet
r=d!:P~1l
*'3
..
~n
2005
NewConstruction
StartsWithaBang
1.aftm
ipmm-.
r..
dir.....
•I
diam.
no
)1IibO
-,
d
tiwjcl
_t--
cWca
_
r
!
Mt_.
I
L\..
c:lIim
.l
.
iM
"
qm
od-a
-A
a::-_.....
i
1Ibctio_
lIuE
-
CEca
•r
,
i
~_'td_iDan:
.we.
iD.
!,
...
'aft
......J:!..
!'
-_..
i
w:I.
iDma
dabr;..
5
__
-a..
r..-._.__
«
••
odio
dip"
-
..
I'
{'I'
kit
azil
d'
"
IUFC
....w-ild,'"
rns
1.aftm
if-m
eWor-.:
UDa,
0Xl..........,.
adipiaciac
•tal&w
nonu....,.1liah
•
..d
rillo∙
b,"'
In
Iacnct
dobc
1IIIoIp&~_
FJ
'1'_
lk
wioi
c
aim
JIll
mi"ie
A'
q.a
,wi
can::i
=-2'.......
Jubcclio_
'lIuS
i
Of
CUI,
.......
i
i'Dai.
_..a.a.....
dobia
h
J
'ia.__
r
m'.
.....iIIaa
i
.w.-ca
F
;b
-zb.fw,1;";,,
Community
News
I!
niolliducrpipaca
k
p.
DaiI_
'tid_
iriuR
dabiDb
'"
ill
.4
w:Iil:_-
1
ic
1m
w:I.
iIIIaD.dDbc
ca
5
zb"
c..r'
L-
iF-adolor
1iI:-.
E"
....
,I
__
a
,Ilia'
J
oW
.,
at
bc:nct
doloR
F
..
'
_
-P&
L
cz:g
i
lk
wiD
o:IIiat.•II:IIibia&
-
cpiI__
CKIII:i
.
"
.
.
---.
pea
i
J~
lit....
ri-faa
I
i
Dai&
_
'f'I:i_iriak
....
__
.,
"'
...
_e~
_
,_
..
_=!.
i
w:I.
iIIam
dDiaft
ca
i:upI....
'wT"
Cl
•
Clx-odio
5S_.
cpu
up
I
•
,D::tiI
H
"I
-.pc
•
Y!J\J\IOCTpagHH,
npHMeHeHHeKOTOpblXB
,zr,OKYMeHTe
06YCJ\OBJ\eHO
OJUiOTHnHblMHco06piUKeHIDIMH,cJ\e,zr,YeT
O<l>0PMMlTb
B
OJUiOM
CTHJ\e.
HowtoPrepare...
Meats
L_
1..-MI.,
lit
_t,
lIIlIifiso."
MlI1
6.-
,.
J
....
'If-,1.
1
_t
.........
,
_:
',
..
Ul
,.-
~
-.d
tr&a
•
..,..
__I,.
lis......
7;';
sea
e
CDola
$
Veggies
-......
'3
0.-...........
eM"'"
.,tI.n
~IM
.aWl
:
=.~t'
.
W_
$
J'
...__
•'.
...
........*_t.
en-.-
_
.
2•
J
....,ti+P
1.
1
at
........
,
...........
Spices
D'.2
C_.....
...1.,.
".".,
.-b
IIOStr.lI
_.-cit.-.
...._ciPil
leMrtis
.w
ut
.Iicl..,
u:
u
__
$1
c:.I
Dwi5
u_
nI_
irira
in
CW4edm..
.-ciBt
"MIl...
n
»
......
''M'7
tlltl
ed
154
fnasa5.V1cKycaso
ltlnmoapau,ltlltl
•ECJ\H
HN\.IOCTpagIDIMHqJoTorpaqJIDIMOTBO,ll,HTCHgeH-
u
TpaAbHoe
MeCTOBBaweM
,lI,OKYMeHTe,
TO
,lI,H3aHH
B
ge-
.ll.OM
HWPHqJTbI,lI,O.II.2KHbI
6bITbnpOCTbIMH.
•ECJ\H
H306pa2KeHHeoKpy*eHO
TeKCTOM,TO
Heo6xo,ll,H-
MOOCTaBHTb
Me*,ll,yHHMH,lI,OCTaTOqHOe
6e.ll.oenpo-
CTpaHCTBO.
•
fpynnHpYHH306pa2KeHIDIpa3HbIXpa3MepOB,
nOCTa-
paiheCbH36e*aTb06pa30BaHIDI
nycToTB
,lI,OKYMeHTe.
TheMojaveDesert:
APhotographicJourney
L
-...
SIII.r.l
_
Of.......
-
.
.
....
..................
.......,
-...-"'*"'
..............
--....
.......
_
........
--...
---
....'w"".......
_
1M"
0..-_
..
"''''
--
--
.........
_
...........
-
___.....
_.01
----_._.
}
•
•
•
_•n,_
•
.......
u.._,
__
oII~_"_"
_.
...
=
.....
_oI
OCO'_.
---_
.
".Ii'
0....-...
~-
-
..
"'
'.
L_...",_....
TheMojaveDesert:
APhotographicJourney
-
...
----
___--.ut_
.....
_-.-.
HeKOTopble
XI>1TPOCTI>1
DpHBe,ll,eHHbIH
BblwecnHCOK
peKOMeH,ll,agHHnpH3BaH
no-
MOqb
BaM
H36e*aTb
oWH60KnpH
pa3MeIgeHHHH.II..II.IOCTpa-
II1nJllOCTpal..\ltH1
B
BblrOgHOM
(Bere
155
gHH,
anpaBHAbHbIeMaKeTbI06bIqHO
OCTaBNllOTnpIDITHoe
BneqaTAeHHe.
O,lUIaKO,lJ;a.2Ke
BbInOAHeHHeBcex
3THX
npa-
BHAHe
rapaHTHpyeTnOAyqeHHeH,lJ;eaAbHOrO
pe3YAbTaTa.
ECAH
KaKaH-TOKOHKpeTHaHHJ\J\lOCTpagIDI
He
HBNleTCH
u
OpraHHqeCKOHqaCTblOBcero
,lJ;OKYMeHTa,
a
CMOTpHTCH
KaK
npHKJ\eeHHaH
K
HeMy6YMa.2KKa,
TO
nonpo6yiiTe
npHMe-
HHTb
KaKoH-HH6y,lJ;bH3
nepeqHCAeHHbIx
HIDKe
cnoc060B:
•
C,lJ;eAaHTe:3TOH306pa.2KeHHe<floHOBbIM,paCnOA02KHB
HaHeMOCHOBHOHTeKCT.
TYT
He06xo,lJ;HMaOCTOP02K-
HOCTb:
<floH
C
llJ\OTHOCTblO
BbIIlle
30%
CHAbHO
YXYk
IllaeT
qHTaeMOCTb
,lJ;OKYMeHTa.
(Ho
:3TO
,lJ;NI
qepHOH
KpaCKH.
<t>OH,lJ;pyrorogBeTaM02KeT
6bITb60Aee
llJ\OT-
u
HbIM,B3aBHCHMOCTHOTToro,KaKOH
3TOgBeT,
HOTero
HpKOCTH.Ha,lJ;oyqHTbIBaTbTaK2Ke
KaqeCTBOneqaTH,
06eCneqHBaeMOe
BbIBO,lJ;HbIM
yCTpOHCTBOM
-
HanpHH-
Tepax
HaqaAbHoroypOBIDI
OHOHe
6Y,lJ;eTy,lJ;OBAeTBopH-
TeAbHbIM.)
•
DisasterArea:
TheQuake
of
'56
'i
•
•
..
"
Nam
I:ber
~empor
a.rn
solUtanobis
e:e.'fendoption
c:x:>t9J8
nittl
impetdiet
dOmng
id
cpxI
mazim
placerat
tacer
posSmassum.Lorem
ipSUn
dolor
sit
amet,
CDnSEld.etuer
acfipCseing
est.
sed
diam
i"oOI"'Il.nlmy
n1Jh
euismodtiCidunt
ut
Iaoreet
dolOrsmagna
aJiQUalTl
8ClI:
vOlupal.
Ut
'Nisi
enim
ad
min:m
venim.
Qui!
nostn.Jd
ecercitmienU.Io3.:noorpet
$I
tscipit
Jooortisnisl
ut
aliquip
ex.
ea
COl'1YTIOdO
c:onsequat.
Duis
autem
vel
eum
inure
doIof
in
ve:",.
I'!endrtt
in
wlput
a::Bverrt
essemolestie
conseQUOt.ve!il!um
do!oreeu
feugiat
nu:1a
taci:isis
azveraeros
et
ac:cumsan
etiusto
Odic
digniSSim
blandit
praes8'1t
Dt.is
aUiemveieuminure
dolor
in
lu~natum
wi
delenit
al.q.JedolOre
te
hendra-t
in
w'put
ale
velit
esse
fevgait
nulla
faCifisi.
t.orem
ipsum
dolor
moIeStie
c:onseQlJat.
vel
ilurn
dOIOre
sitarnet,consecletueradipiscing
elit.
eu
1eogial
nullafaciflsis.lDnm1ipsum
sed
diam
nonum
my
eusmod
tincidu
nt
dOIOf
sit
amet.
c:onsedelUet
.adipiscing
'."
utlaoreetdolore
magnaaliq.Jam
e-at
elit.
seddl&Tll"lOOlJ'T\(TtY..
nibh
euismod
.',"',
vaJutp
at.
,
1klcidu
m
ut
Iaoreet
doIore
magna
~
/..
.
.
.,
/
.
afiquam
er.n
v~at':
'.
-}~'::-:::
Ut
wisi
enimadminimveniam.
quis
:,'~ ~.~:-~~.
//:-:.;i;/
nostnsdexerci
tation
ul!amcorper'..
....
:.:
Y._
~
l:-"::
susopitIooortis
nisi
ut
aliquip
ex
ea'.
~";i/':'::':'~:;"':'(,~,:Jr
oomn:?do
conse~.
Duis
.21l1em
vel"'.,,".-
j/~':':Y.}~~':;:;o<;~;~
eu~
muredolor.
In
hendrerrt...
.JI~
at!
(Y,
'J
..
,:'::·::~,.'hii'~~;~":
:.
,*':{~l
velitessemo!estieoonsequa:.
vel
ilium;
...
;':;:j;}'f/
A
l'i:<........
dolote
eu
feugial
nula
faoisis
at
vero-1
.!'
f/::';
:J'{
tJl
f/
,t:i;".
eros
etac:cumsanetiusta
000ipsum,
l
.'.'
~:"'i.('"
\
.
dOlorsit
amet.
consedetlJer
dignissim;,:~~,
".
t~',;)'f
,;:"
qui
blandit
pra8S8'llluptallJm
uridel
!
_~~
'::.'-1
enit
augue
$.'t
amet.
OJnsedetlJer
duis
f;':
,/,""-~
:/i';lt'"'
dolatete
feugah
nulla
faci!isi.
"
lOrem
ipsum
dolor
amel:.
cnnse::::etuer
alfpisdng
Edit.sed
d:m
nonum
my
nibh
eU&11Odtincidunt
lit
IaoreetdOIOre
magna
a5quam
erat
vaMpa!.
Ut
'Nisi
enim
ad
mi'limveniam.
q.Jis
nost'1Jd
ecerd
tatiOn
t.J1.amcorper
Iobortis
nisi
ut
a:iQUip
8lC
ea
COO'VnOdo
a>nse~.
•
C03,lJ;aHTe<flOH(<<3a,lJ;HHK»)
,lJ;NI
:3TOHHJ\J\lOCTpagHH.
npHqeMOHHe
,lJ;OJ\2KeH
6bITbKaKHM-TOoc06eHHbIM-
uu
BnOAHe
nO,lJ;OH,lJ;eT
npOCTOHKpyrHAHMHoroyroAbHHK.
156
•
rnaBa
5.
II1CKYCCTBOI.1nmOCTpall,l.11.1
I'vegotabike,
you
canride
it
if
you
like...
Dub.......
vol....,
lri<reddor..
_
hencIrit
In
wIputaIe
wit..
rMlestle
ccunq"n;
wlium
doIoreeu,...
c',
.,...fadais
It
Yet'O
eros
et
ICCUn'lSIn
et
Justo
ocIo
c:iIMsin
bbnctt
pi
tStilt
il¥a"m
mil
delenit
-cue
doIore
te
sed
clam
nonLlilU,
euismod
tn:icILn.
ut
iaoreec.
dolor
e
".,....
aIqlam
erat
votuIpIt.
Ut
wisi
rin
ad
l1'IkWn
\lei
il
...
qua
M4Dud
e:xt:Ii
d
tzdon
~
sus.;oit
Iobot
lis
nisi
ut
aiT'"
exera
COf.I.KXIoconKt:p-
D\is
autern
wi
•
lho6bI,lJ,06HTbCH
KpaCHBoro
3tptpeKTa,06be,lJ,HHHTe
,lJ,Banpe.zu,I,lJ,YI!!HX
cnoco6a,
B3HB
BKaqeCTBe
3a,lJ,HHKa
YBeAHtfeHH)'lO
KonHIO
caMOHHAAIOCTpagHH.
(Ho
TOAb-
KOHe
3AoynoTpe6N1HTe3THM
npHeMOM,
npH6eperHTe
ero
,lJ,AH
,n;eHCTBHTeAbHOBCUKHbIXcAyqaeB.)
Ouis
autem
vel
eum
inure
dOlOr
in
hendrerit
in
Wlputatevetit
esse
~
a>t\Se(J.Jat.
velilum
dOIore
eu
feugiat
nulla
facllSis.
l.oremipsum
dOlOr
sit
amet.
oonsede1Uef
ad"lPis<:ing
e1it,
sed
cfiam
t'IOl'll.nl
my
nbh
auismOd
ti'lcidu
nt
ut
Iaoreet
dOIore
magna
aJiqJ8m
erat
vOOtpat.
Nam
Iiber
temper
Cl.n1
soMa
nobis
eleifend
option
~
"'"
""4>ertiet
dOr1WIg
id
CfJ()d
mazim
plac:erat
facer
possim
assum.
L..orem
ipsum
dolor
sit
ame'l,
oonseaetuer
adipiscingelit.
sed
diam
l"lOI"K.ITl
rrry
ni:tl
euismOd
ticidu
m
ut
Iaoreet
doIoremagna
a/4Iam
eral
votupat.
Ut
wisi
enitn
ad
minim
veoim,
QUi$:
nostnJd
exerci
ta!ion
u!lamoorper
~
IObOrtiS
nisi
ut
aIq.,ip
ex
ea
00lMl0d0~.
Lorem
ipsum
dOlOramef,
conseaetuer,••
adipiscing
efit,
seddim
nonummy
nibh
,(_.~
euismod
tincidu
nt
ut
1aoreet
doIore
.
-
~ -'~.
.
:
~
magna
a6quam
eral
vOlutpat.
lit
wisi
,~:«1
.":
~
enim
ad
tTli'Iim
veniam.
quis
nostrud.~
,:..<
ecerci
tation
ullamcorpet
IobortisJiStx,.
ut
a1iQUip
ex:
ea
CXll'M'lOdO
Duis
autemveleuminure
dOk:>r
in
veli!:
herldrit.
W'l
~
ate
veIit
essemo'Esbe
~,
vel
iIll.m
doIore
eu
feugiat
nu!Ia
fad!isis
at
vero
eros
et
ao::umsan
et
iusto
0010
c1ignissim
bIandit
pre
e
S9'11
kJptatum
zzrideIenil:
sugue
dolorste
feugait
nulla
taciisI.
LDrem
ipsum
doior
sit
amet.
consedetuer
adipiscing
eIit.
sed
diam
nonummy
et.ismodMcidu
nt
ut
laoreet
doIoremagna
a5qJam
EJat
vOlutpai.
lit
wisi
enun
ad
ninim
veniam.
~
nostnJCI
eterci
tation
uIIam
CX)l'pel'
~
IObortis
nisi
ut
aJi~
8lC
ea
oonvnodO
a>nseqAt.
DUs
autem
vel
eum
inuredoIOf
in
hendrerit
wput
ate
vetitessemolestie
~.
vel
ilum
dok:lreau
feugiat
nuIa
taciIisisat
VEro
eros
et
ao::umsan
et
iusto
Odio
ipstxn
c:Iok:Irsitamet.c:onsec:tetuerdignissim
qui
blandit
praese'1t
~8lum
wi
del
enit
augue
sit
amet,
conse::tetuer
duis
do'Ore
te
teugait
nulla
faciisi.
1llo
o..-:e""
7
'tJII'rf
buI:*lg
tl
lie
ID_.~
d
Ht:W>ore
~.
*__
If
was
fIt1WI
tl/(Ul
•
C03~aHTe
HeCKOAbKO
,lJ,y6AHKaTOBHAAIOcTpagHH
HpaCnOAOLKHTeHX
Ha
cTpaHHgenO,lJ,Pa3HbIMH
yrAaMH
H
OTMaCllITa6HpoBaBnO-pa3HOM)'.HanpHMep,
C03~aB
HAAI03HIO
pOCTa
(HAHYMeHbllIeHHH)HAAIOcTpagHH
HAH
ee
nepeMeI!!eHHH
no
cTpaHHge.
V1nnIOCTpal4V1V1
B
BblrOAHOM
CBeTe
157
UIlClo"
it'
V'"
adipOrinc
die.-ummr
aa.h
",jsmod
ria"':
I
~
laoccu
doIott
cWor
ill.bc::i::wL:aic
".Ip...
..aa_
m
d
it
.
i
w,
wi
iDam
clolocuu.
~"pu
ada
f.c,,'"
at
'fG'O
Cftlf;
ec
•,'maD
a:
mao
oc!io
ipPun
cSoIor
lit
,
...
.
..
'"
am«.
'ee
ICf'V
qua
M""«
I
r
IUP""'M
DriJ
cW
aUt
~Jil
amcr.
'd
trT"
cWorc
a:
6........
aWla
&r
1
ioi
Ham
libu'
J
QC'
CWD
eof,m
~
dci"'nd
:
pc'
C'O
(:
pc
aWl
iaapadia
•
•
ECAHH.IV\lOcTpagIDInOMeI!!:eHa
BpaMKy,TOnyCTbOHa
BbIH.zr.eT3a
paMKy.
Tor.zr.a6y.zr.eTKagaTbCH,'ITOH.IV\lOCT-
pagIDICTaAa
60AbIlIe,nOToMy
'ITO
paMKaHeB
COCTOH-
HHH
BMeCTHTbee.
•
<l:>oTorpaq>ID13aHHMaeTBClOcTpaHHgy?O'leHbXOPO-
IlIO!
ECAH
Ha
HeH
eCTb
60AbiliHeCB06o.zr,HbleYlIaCTKH,
TOTaM
H
TeKCT
nOMeCTHTCH,
-
Hap,OTOAbKOHane'la-
TaTberonOBepx
H306padKeHIDI.
(BepOHTHO,
q>OTorpa-
q>HlOnOHap,06HTCHOCBeTAHTb
B
rpaq>H'IeCKOMpe.zr.aK-
Tope,
'ITo6bI
rapaHTHpOBaTb
'IHTaeMOCTb
TeKCTa.)
aTOAHilibHenOAHbIH
cnHCOK
B03M02KHOCTeH,
BKOTOpOM
u
paCCMOTpeHbI
AHilibCAYliaH
C
pagMeI!!:eHHeMO.zr.HOHH.IV\lO-
cTpagHH.ECAH
HX
p,aeHAH60AbIIIe,
TO
KOAHlleCTBOBapH-
aHTOBBbI60pa
BblpaCTaeT3KcnoHeHgHaAbHO.nOAHCTaHTe
2KypHaAbI,HHq>opMagHoHHble6IO.IV\eTeHHH.zr.pyrne
ny6-
AHKagHH,H
BbI
HaTKHeTeCb
Ha
TpIOKH
nOHHTepeCHee,
KO-
TopbleBaM
3axO'leTCH
npHMeHHTb(He
3a6YP.bTenOMec-
THTb
AYlIIlIHeH3
HHXB
CBOIO
nanKyC
06paggaMH).
He
3a-
158
,nasa
5.
V1CKYCCTSOiI1nnlOCTpalJ,lI1i11
6y.zr.bTeH
06OCHOBHbIX
KOHCTPYKTHBHbIX
3J1.eMeHTax
.zr.H-
3aHHa,
paCCMOTpeHHbIXBrJl.aBe
4,-
npOCTbIX
Jl.HHeHKax,
paMKax
HTeIDIX
-
M02KeT
6bITb,
BaweHHJI..JI.lOcTpagHH
TOJl.bKO
3ToroH
He
.zr.OCTaeT,'IT06bInpeBpaTHTbC5IH3CKyq-
HOH6aHaJl.bHOCTH
B
CHorCWH6aTeJl.bH}'lOceHcagHlQ.
DOM-
HHTe,'ITOHJI..JI.lOcTpagHH
He
Hym..zr.aIOTC5I
B
YKpaWeHH5IX,
OHH
npHBJl.eKaIOT
BHHMaHHeHcaMH
noce6e.
B
3TOH
rJl.aBeMbI
norOBOpHJl.H
0MHOroM.TenepbBbI
3Hae-
Te,KaKBbI6paTb
no.zr.xOMIgHeHJl.Jl.IOcTpagHH
P.JI.5I
CBoero
.zr.OKYMeHTa,
KaK
omHOCUmeJlbHO
YBepeHHO
paCnOJl.02KHTb
HX
Ha
cTpaHHge.(Kor.zr.aC03.zr.a.zr.HTe
HeCKOJl.bKOMaKeTOB
caMOCT05lTeJl.bHO,OTHOCHTeJl.bHM
YBepeHHOCTb
TpaHC<pop-
MHpyeTc5I
B
.40Cmamo'-tHylO.
HaCTaBJl.eHH5I
XOpOWH,HO
onbITHe
3aMeHHTbHH'IeM.)
B
.zr.aHHoH
rJl.aBe
TaK2Ke
6erJl.opaCCMOTpeHaTeMaKOMno-
u
HOBKH!IlOTorpa<pHH,
HOnOBepbTeMHeHaCJl.OBO,
3TO
TOJl.b-
KO
BepxyIIIKaaHc6epra.YicnOJl.b30BaHHe<poTorpa<pHH
B
.zr.H3aHHe
-
3TO06WHpHM
TeMa,
3aCJl.Y2KHBaIOIgM
OT-
.zr.eJl.bHOrOHCCJl.e.zr.OBaHH5I.ECJl.HOCHOBHOHcOCTaBAAIOIgeH
BaWHX.zr.OKyMeHTOB6y.zr.YT<pOTorpa<pHH,
TO
6e3'ITeHH5I
CJl.e.zr.}'lOIgeH
rJl.aBbIBaMHe
060HTHCb.
rPACb~UIMlo<1
160
rnasa
6.
Pa60Tac
epoTOrpaep/llflMVl
YlHOr,ll.a
,lI.NI
nepe,ll.a'lHrJl.aBHOHH,lI.eHO,ll.HHXCJl.OBOKa3bl-
BaeTCHHe,ll.OCTaTOqHO.
HaBepHoe,BbIMHora
pa3BH,lI.eJI.H
no
TeJl.eBH,lI.eHHIO,
KaK
nOJI.HTH'leCKHe
penopTepbI,
paCCKa3bIBCUI
0
nOJl.HTH'leCKHX
HOBOCTIlX,CTOm'
HanpoTHB
EeJl.oro40Ma.
KaK-To
STO
co-
BepIIJeHHOHeYMeCTHO,
eCJl.HnO,ll.YMaTb,
-
HY
'ITO
CTOHT
nepe,ll,aTb
Bce
C006IgeHHe
B
Cry,ll,HIO
H
BeIgaTbOTT)',lI,a?
'4TO
MbI,
EeJl.ora40Ma
He
BH,lI,eJI.H?
HoTaK
nocrynalOT
Bce
BeIgaTeJl.bHble
KOMnaHHH,H
TOMY
eCTb
npH'lHHa:paCCKa3BbI3bIBaeT60Jl.bIIJee,lI.OBepHe.
MbI
nO,ll,C03HaTeJl.bHO
CKopeenOBepHMpenopTepy,
ecJI.H
yBU-
,4UM
era
CTOHIgHMPMOM
CHCTOqHHKOMHOBOCTeH.Heoc-
nopHMCUIpeaJl.bHOCTb
KapTHHKHKaK6bI
C006IgaeT
CJl.OBaM
penoPTepa,lI.OnOJl.HHTeJl.bHbIHKpe,ll.HT,lI,OBepHH.
PaCCKa3-
STO
BceroJl.HIIJbCJl.OBa,a,KaK
,lI,aBHO
H3BeCTHO,
Jl.Y'lIIJe
O,ll,HH
pa3YBH,lI,eTb,qeM
CTOpa3YCJl.blIIJaTb.
CKa3aHHOeOTHOCHTCH
HKneqaTHbIM
,lI.OKYMeHTaM.
HH
u
TeKCT,HH
HJl.Jl.lOcTpagHH
He
MOryr
cnopHTbC
lfloTorpaqmeH
B
y6e,ll.HTeJl.bHOCTHH306pCUKeHHHpeaJl.bHOCTH.
OOSTOMY
lflOTorpalflHH,6y,ll,Y'lHnpaBHJl.bHOnpHMeHeHHOH,npep,-
CTaBJl.HeTC06010HCKJ\.lOqHTeJl.bHOMOIgHblHSJl.eMeHT
OlflOpMJl.eHHH
cTpaHHg.TeXHH'IeCKHe,lI.OCTIDKeHHH
CHJl.bHO
06J1.ertIHJI.H
CKaHHpOBaHHe,neqaTb,
gHlflpOBYJO
06pa60TKY
H
,lI,pyrHeMaHHnyJI.HgHH
C
lflOTorpalflHHMH(npaB,lI.a,
KaK
HBOBceMOCTaJl.bHOM,
CHaqaJl.aHa,lI.O
KaK
CJl.e,ll.yeTnOHHTb,
qerom.e
Bbl
xomume).
4CUKe
caMoeCOBepIIJeHHOe060py-
,lI.OBaHHe
He
Mom.eT
npHHHMaTb
peIIJeHHH
-OHOcnoc06HO
TOJl.bKOnOMOqbqeJl.OBeKY
BHX
peaJI.H3agHH.EharJl.aBa
npH3BaHa
nOMOqb
BaM
HaY'lHTbCH
npHHHMaTb
npaBHJI.b-
Hble
peIIJeHM.
AnSI
'Iero
Hy>KHbl
cl»OTorpacl»~'UII?
C/Jomozpaf/JuunpU,4a10m,40KyMeHmy
60AbUlylOpeaAU-
cmU~Hocmb
U
nO,4~epKUBalOm
ew
YHUKaAbHocmb.
CaMblHrJl.aBHbIH
pe30HB
nOJl.b3YnpHcyrcTBMlflOTorpa-
qlHH
B
ny6J1.HKagHHx
COCTOHTBTOM,
'ITO
OHH
npe,ll,CTaBJI.H-
IOTCH
HaM
peaJI.bHblMH,HBAHHc060HTBep,ll.oeBH3YaJI.bHoe
CBH,lI,eTeJl.bCTBO,nO,ll.KpellJl.HlOIgee
TeKCT.
YlMeHHonOSTO-
MY
B
ra3eTax
H
m.ypHaJl.ax
HOBOCTH
HJI.JI.lOCTpHpYJOTCHlflO-
TorpalflHHMH,
aMeHeeKOHKpeTHbleCTaTbH-
pHCYHKaMH.
OT6opKa4eCTBeHHbiX
epOTOCHVlMKOB
WoodwardSaysHisPlame
Source
NotLibby
WASHINGTON
(AP)
-
Vit.
Pr.sldent
Cheney's
toIIDe'ttcp
aide.
indictedlastmonthan
peq
ll1}'andobstruction'haIges."vit1lleddccu-
IMnls
_"day
at
a
fedoIlI,omthD_.
Accompanied
by
ro.
1<g;U
~am.
I.
uwis
"Scooter"'
Ubby
walk""
in.,
the
COurthDUU
witbDut
Ulo
,_11"
thatho'd
hem
lISing
liming
jJ.
court
appeataD:e
twa
weeks
agowhen
he
pleaded
net
glliltytD
cbaIgos
ot.mminglIDm
Ulo
CIA
uk
in,estigation.
tibbY's,isitlD
Ulo
courtho1l3e,ame110=
afIer'Ibe
VoUhington
Post
"ported
tbatatleast
onesenior
Bush
administrati
CI1
ctt:icial••
be
'ViIlilS
net
idenIiliod
-
told
edim
Bob
~onl
about
CIA
DpeIltiYe
'WI.rio
Plom.
about
amonth
hofon!hor
illontitywas
publiCly
.zposed.
Tho
newspaper
"ported
that
_dwud
told
SpecialCouns.l
Patrick
Pittgerold.
lObo
is
!nvestill'tirlg
tholeak
oIPIom.'s
idtnlitJl
that
tho
D!ticiil
toDr:ed
MHoroqHCAeHHble
HCCAe,ll,OBamrnnOKa3aAH,'ITOqHTaTeAH
rOpa3,l1,OAerqeBepHTHH$OpMagHoHHoMyC006IgeHHIO,
CTaTHCTHqeCKOMY
OTqeryHAH
peKAaMHoMy
06bHBAe-
HHIO,
eCAH
TeKCT
COnpOB02K,lI,aeTCH
$OTOCHHMKaMH.
-
KpOMeTOrO,
<PoTorpa$HH,
noCpaBHeHHIOCpHCYHKaMH,
06Aa,l1,aIOT60AbIIIeH
06Pa3HOCTblOH
CHAbHeeB03,l1,eHCTBy-
lOTHa
qyBCTBaqHTaTeAeH.flonp06yifTe3a,l1,YMaTbCH
0TOM,
qTO
CYIgeCTBeHHoro
npoH30IIIAOBMHpe3a
nOCAe,ll,HHe
nHTb,ll,eCHT
AeT,
H
HaBepHHKa
BbI
6Y,ll,eTe
BcnOMHHaTb
CO-
6bITHH
npOIIIAorono
BH,lI,eHHbIM
paHee$OTOCHHMKaM.
11
HaKoHeg,
HHOr,ll,a$OTOrpa$HH
npoCTO
He06xo,ll,HMbI.
11
nO'ITHHHKOr,ll,aHeAb3HCKa3aTb
TO
2Ke
caMoe0
pHCYH-
Kax.PaCCKa30TOM,qTOKTO-TO
BblpaCTHA6aKAa2KaH,
HMelOIgHH$OPMY
rOAOBbI
BABHcaflpecAH,
6e3
$OTorpa-
$HH
He
6Y,ll,eTHMeTb
HHKaKoroCMbICAa.
flOHCHeHHeAIO-
60H
CTeneHH
nO,ll,po6HOCTH3,l1,eCb6eeCHAbHO,
aH306pa-
2KeHHe6aKAalKaHa,B3HToeH3KAHnapTa,M02KHO,n02Ka-
AyH,Ha3BaTb60Aee
qeM6ecnOAe3HbIM.
ECAH
paCCKa3
,lI,OA2KeH
6bITbHe
TOAbKO
paCCKa3aH,HOH
nOKasaH,
TOHa-
AHqHe$OTOrpa$HH
BHeM
06H3aTeAbHO.
OT6op
Ka~eCTBeHHbIX ~OTOCHI>1MKOB
HeBce
cpomozpacpuunORBARlOmCR
Ha
CBem
paBHblMU.
ECAH
BailieOCTeTHqecKoeqyBCTBOKOr,ll,a-HH6y,ll,bnO,ll,Bepra-
AOCb
HCnbITaHHIO
<f>OTOrpa$HHMH,C,lI,eAaHHbIMH
Ha
npa3,l1,-
H~HbIX
3aCTOAbHX
y
po,ll,CTBeHHHKOB,
TOBbI
3HaeTe,'ITO
HeBee
<PoTOrpa$HH
paBHbI.HeKOTopble
H3
HHXXOpOIIIH:
63aK.4556
161
06pon1Te
BHIIIMOHllle
HO
KOMn03111141111O
Ecnl-1
Bbi
<poTOrpoepl1pyeTe
eo-
MI1l-1nl-1
BO
BpeMS!CbeMKI1
BbI-
nOnH51eTeepYHKi.\1111peJKl1cee-
po,06pOTl-1Te
oco6oe
BHl1MO-
Hl1e
HO
KOMn03111.1110HHOepe--
WeHl1eKOlKAOH<poTOrpoepl1l1.
nOA
KOMn0311l.\l1eiinOHl1MO-
lOT
oc06eHHocrl1B30.l1MHOro
poenonolKeHI1S!
06beKTOBHO
<!>oTorpOepl1l1.
Ho
epoTorpo-
<1>1111
c
xopoweiiKOMn03111..\11-
-
el1npOBl1nbHOpoenOnOJKeH
HeTonbKO
rnOBHblH06beKT,
HO
11
BeeBTopocreneHHble,
B
TOM
411cne..,epOH.
162
rnaBa
6.
Pa60TaC
¢oTOrpa¢lt1flMII1
OHHnpHKoBblBaIOTBHHMaHHe,Bbl3blBaIOT
q}'BcTBaH
BHHX
u
eCTbCBOH
CI02KeT.
ECJ\H¢oTorpaq>IDImoxa,
TO
3TO
06blqHO
BHJU{O,,/J.a2Ke
ec-
J\HTpyJU{OcpaayCKaaaTb,"ITO
HMeHHOB
HeM:
nAOXO.Ca-
Mble
OqeBHJU{bleHe,/J.OCTaTKH
-
TeXHH"IeCKHe
(Bpe3YAbTa-
u
TeHenpaBHAbHO
onpe,/J.eAeHHOH3Kcno3HgHH,
HanpHMep,
nOAY"!aIOTCH
TeMHble
HJ\H
nepecseqeHHbleCHHMKH).K60-
Aee
He3aMeTHblMH
TOHKHM
OTHOCHTCH
OIlJH6KH
Ka.4pup08a-
HUR
(HanpHMep,
rAaBHblM:
o6beKT
paCnOA02KeHHenpaBHAb-
HO
HJ\HCJ\HIlIKOMMaA).
XopoiliHe
q>OTorpaq>bl
HeTOAbKO
YMeAO06paIJ!aIOTCH
C
KaMepOM:,
HO
H
XOpOiliO
BH,/J.HT,KY,/J.a
HanpaBHTb06beKTHBH
B
KaKOM:
MOMeHT
Ha2KaTb
KHonKy.
YBH,/J.eTb,
"ITO
q>OTorpaq>IDIOTAHqHaH,
HaMHoro
Aerqe,
qeM
ee
C,/J.eAaTb,O,/J.HaKO
yBcex
y,/J.aqHblX
CHHMKOBeCTb
06IJ!He
qepTbl:
•n
O.4XO.4R/d&UU
MOMeHm
.4AR
C'beMKU.
.l\.I06aHy,/J.aqHaH
q>OTorpaq>IDI
qeAOBeKa
HJ\HC06blTIDIBcer,/J.ay6e2K,/J.aeT
qHTaTeAH
BTOM,"ITO
.ZJ.AH
CbeMKH6blABbl6paHHaH6o-
u
Aee
y,/J.aqHbIH
MOMeHT.
•
3MoguoHaAbHblU
KOHmeKcm.
lla2Ke
CHHMOK
3aypH.ZJ.-
HblX06beKTOB
,/J.OA2KeH
HeCTHBce6e
onpe,/J.eAeHHblM:
uu
3MOgHOHaAbHbIH3apH,/J.H
HMeTbCKpblTbIH
nO,/J.TeKCT
•
.l\.HIlIeHHblM:
qyBcTBa06pa3He
Bbl30BeT
OTKAHKa
yqH-
u
TaTeAeH.
•
HpKaR
8blpa3umeAbHocmb06pa3a.
BHYTpeHHHH
reo-
MeTpIDI
06pa3a,eroTOHaAbHOCTb
H06IJ!aH
KOMn03H-
u
gIDI
-BOT"ITO
OTJ\HqaeTHaCTOHIJ!HHIlIe,/J.eBp
OTno-
u
cpe,/J.CTBeHHOHnO,/J.eAKH.
•
T.femKuu
8bl6op
Ka.4pa.
HenpaBHAbHoe
Ka.ZJ.pHpOBaHHe
B
COCTOjlHHH
nOAHOCTbIO
YHHqT02KHTbBne"laTAeHHe
OT
CHHMKa.
O,/J.HaKO3TY
OIlIH6Ky
Hepe,/J.KOM02KHO
Hcnpa-
BHTbnpH
nOMOIJ!H
nporpaMMHoro
06eCne"leHIDI.
Ko-
HeqHO,eCAH
q>OTorpaq>IDIH
6e3Toro
He,/J.OCTaTOqHO
60AbIlIaH,
TO
,/J.onOAHHTeAbHbIMKa,/J.pHpOBaHHeM
eeHe
HcnpaBHIlIb.
TexH
....
~ecK
....
e
napaMeTpbl
~OTO""306pa>KeH""SI
Ha06AUK
cpomozpacpuu
8AURIOm
MHOZOtlUCAeHHble
mex-
HUtleCKUecpaKmOpbl.
OT6opKayeCTBeHHblX
epOTOCHII1MKOB
.llR3aHHepbl,SaHHMalOI!!HeCHCOS,lI,aHHeMne'iaTHOH
npo-
,lI,YKgHH,,lI,OJUKHblHa)"lHTbCHBH,lI,eTbq>OTOrpaq>HH,C,lI,e-
AaHHbie
TeXHHtieCKH
rpaMOTHO.CHHMOK
,lI,O.II.2KeH
6blTb:
•Pe3KUM.
OpHCbeMKe06beKTHB
q>OTOannapaTa,lI,OA-
m.eH
6blTb
npaBH.l\.bHOCq>OKycHpOBaH.MYTHbleH
He-
peSKHe
q>OTOrpaq>HHBblr.l\.H,ll,HTHenpOq>eCCHOHaAbHO,
eCAH
TOAbKOHe
npeCAe,ll,yeTcHge.l\.b,lI,06HTbCHcnegH-
aAbHOrOaq>q>eKTa.
•
lJ
emKUM.
.llam.e
npH
npaBH.l\.bHOHHaBO,ll,Ke
Hapes-
KOCTbBMOMeHTCbeMKHHapyweHHeTeXHOAOrHHMO-
m.eT
npHBeCTHKTOMy,
'iTOKOHe'iHOeHso6pam.eHHe
nOA)"IHTCH
sepHHCTblM
H
pa3MbITbIM.
•KOHmpacmHblM.
COOTHOllleHHe
CBeTAblXH
TeMHblX
TOHOBHa
'iepHo-6eAOHq>OTorpaq>HH,lI,O.II.2KHO
6blTb
npaBH.l\.bHOC6aAaHCHpOBaHO.
OpH
Hs6bITO'iHOH
KOH-
TpaCTHOCTH6eAbie
orreHKHCTaHOBHTCH
CAHIllKOM
CBeTAbIMH,a
'iepHble
-CAHIllKOMTeMHbIMH.3aHH-
m.eHHaH
KOHTpaCTHOCTb,Hao6opOT,
,lI,eAaeTHso6pam.e-
HHecepblM
HCMa3aHHbIM.
163
164
fnaBa
6.
Pa60Tac
epoTorpaqll.1flMVl
•HpKUM.
ECAH
rOBopHTbKpaTKo,KaqeCTBeHHO
C,lJ,eAaH-
HblHCHHMOK
He
,lJ,OA2KeH
6blTb
HHCAHIIIKOM
TeMHbIM,
HHCAHIIIKOMjIpKHM
BHe
3aBHCHMOCTH
OTero
CO,lJ,epm.a-
HRjI.
l
~
.
!
4H3aHHepMom.eTClIeQ,HaAbHOpa3MblTbqlOTorpaqlmo,
C,lJ,eAaTbaKCII03HQ,HlOCAHIIIKOM60AblllOHHAHH3MeHHTb
CHHMOKKaK-TOelJJe,
qTo6bl
,lJ,06HTbCjIKaKorO-AH60CHAb-
Horo
XY,lJ,om.eCTBeHHoroaqlqleKTa,
HO
aTO
CKopee
HCKAlO-
qeHRjI,
qeM
IIpaBHAO.
B
60AblllHHCTBecAyqaeBOTCT)'IIAe-
HHe
OTKaHOHOB
qlOTorpaql~eCKoro
peMeCAa
BNrAjI,lJ,liT
KaKOIllH6Ka.
rIpaBHAaMCAe,lJ,OBaTbHa,lJ,O,
HO
3aHCKAlOqe-
HHeM
Tex
cAyqaeB,KOr,lJ,a
BblCOBepllleHHOTOqHO3HaeTe,
KaKHeH3HHXH3aqeM
BblHapyUJaeTe.
CbOTorpaclntM
B
Ocl>OpMneHMM
AOKYMeHTOB
BnettamAeHUe
om
KatteCmBarpomozparpuu
CUAbHOsa-
Bucum
om
cnoco6a
ee
nO,4attu.
<DoTorpaepLilLil
B
OepOpMJleHLiILiI
AOKyMeHTOB
165
cPOTorpaq>HH,
KaK
HpHCYHKH,YCHJ\HBaIOTB03,lJ;eHcTBHe
ny6AHKagHH
Ha
'IHTaTeMl.O,lJ;HaKO
npH
HXpa3MeIgeHHH
He06xo,lJ;HMoc06AlO,lJ;aTbHeCKOAbKOBCUKHbIXnpHHj!HnOB.
Bbl6epMTe
KJ11O'IeBylO
~OTOrpa~MIO
IVzlOtteBbleepomozpaepuucoo6/M.alOmttUmameJlRM.
Ha
ttmOCJle.ayem06pa/M.amb
BHUMaHUeBnepBylO
Ottepe4b.
ECAH
Ha
O,lJ;HOHCTpaHHj!eHaxO,lJ;HTCR
HeCKOJl.bKO
q>OTOrpa-
u
q>HH,BbmeAHTeH3
HHX
rJl.aBHYlOHpaCnOJl.02KHTe
eeTaK,
'IT06bI
OHa
Cpa3Y6pOCaJI.aCb
B
rJl.a3a.
Todays
farmersareembracing
new
mahods----andthrir
open-mindedness
is
payingoff
cufcugjat
nulla
fac:ilisis
at
veroeros
et
accurnsan
et
iusto
odio
dignissim
qui
blandit
praesent
luptahnn
zzriI
delenitauguedolor<
Ie
feugait
nulla.
Conscctetuer
adipiscing
cln.
nonummy
wbh
euismodtincidunt
ut
_dolor<
aliquam
era'
vohrtpat
Ut
wi
e:nim
ad
minim
veniam,
quis
nostrud
cxerci
talionuIlamcorpc:r
SlUcipi'
lobortis
nisi
ut
aliquipexea
commodo
consequa%.
Dnis
autem
vel
eumiriute
dolor.
tincidunt
ut
_
dolor<
magna
aliquam
era!
volpat.
Ut
wisi
coim
ad
minim
veniam,
quis
nostrud
exerci
talionuIlamcorpc:r
SlUcipit
lobortis
nisI
ut
aliquip
exca
('>!
•
IIII
KMio
oonsequat.
tiDcidunt
ut_
dolor<
magna
aliqaam
ent
ut
vohrtpa'
Vt
wisi
coiro
ad
minjm
veniam,
qui!
nostrud
exerci
.uII..
tatlon
811"VOJPCI"
su.scqnt
lobortis
nisI
ut
aliquip
exca
commodo
consequa%.
Dnis
Intem
vel
cum
iriurc
dolor
in
bendreri'
voJputate
velit
essemolcmc
c:onscquat,
vel
illmn
doloreeu
fcugiat
DU1la
facilisis
at
vcroeros
et
8CCUIDSIIl
et
iusto
odio
dignissim
blandit
prIIesent
luptshJ
ID
2'2ri1
de1enit
auguc
duis
dolore
te
fmgait
nulla
focilisi.
Nom
bOer
tempor
cum
IOluta
nobis
eleifendoption
congue
nihil
impcnliet
doming
id
quod
mazim
nom
III
1liiy
mobeuismod
consequa%.
Duis
autcm
vel
cum
iriure
dolor
in
hendre:rit
in
vulputatc:
velit
essemalestic
consequa%.
vel
iDum
dolor<
eu
feugialnulla
facilisis
at
veraeros
et
ICOnnSID
c:t
iusto
odio
digniuim
blandit
praescnt
hlJ"'hJQ)
zzril
delenitouguednisdolor<
Ie
feugait
nulla
filciIisi.
Loltm
ipmrm
dolor.
conScdctDCT
adipiscing
elit,
sed
diam
aliquip
ex
ca
COl
!III
todo
Lorem
ipsum
dolor
amet,
consectetucr
adipiscingelit,
sed
diam
oon11"lIlIy
nibh
cnismod
tiDci.dunt
utlaoreet
dolore
magna
aliquam
em
vollltpatUt
wisi
coiro
ad
mjnim
ymiam,
quis
nostrod
excrci
tatiOD
uIlamcorpc:r
suscipi'lobortis
nisi
ut
velil
TheRoadto
Recovery
KOMn03Hj!HRH3HeCKOAbKHXO,lJ;HHaKOBbIX
no
3Ha'leHHIO
q>OTOCHHMKOBBblrMl,lJ;HT
6J1.eKJI.o
H
nJl.oxoBocnpHHHMa-
eTCR.
166
-
rflasa
6.
Pa60TaC
<poTorpa<pIt1S1MIt1
TheHealthCarePuzzle
Americanscometogethertocreateanewsetofstandardsforhealingthesick
Lotemip.ulIl.
dolor
.ie
amer.
...
'-'.-'
..
~,- -~
.,--
c:oa"'Cd"cT.....--.
GWo_
W&Dl
DODummy
Dibh
cui'"¥"dtiDcidur
\It
laormdolorcm'p'allqIWDent
volurpat.Ut
wid
Chim
ad
minim
venj.""
qw..
DOIttUd
c:xcrci
tatiOD
uUameorpcrnucipir
lobortil
nid
Ut
aliquip
a:
cacommodo
c:ouequu.
ow.
aulCm
vel
cuminure:dolor
in
bcodJaj,jo
wJpwao:....
_moIadc
""""I.....,.)
i1Ium
dolotc...
kupat
et
iUltOodiodignisrimquiblmdit
pn
°t
1upcaN.m
zzri1
ddcit
n'l""
dw.
do.....
to
fNpit
twlIa
IiaIioi.
Loremiplumdolor.it
amet,
....-.....IdipUcioc
die,
otd
dWn
DODumm)'
niDh
C"li
....
od
ri.ncidunt
Ut
laorectdolore.m,,,,,
aliquamuat
volucpa
Lotemipsumdolor
litamet,
............1dipUcioc
eli,
otd
dWn
DOnummy
nibb
C"'innod.
tiDcidunt
Ut
Iaoreetdolorem,p'aliquamerat
volucpu.
Ouis
'uum
vel
cuminute
do!or
in
be:odfcrit
in
~wlit
cae
molcstic
COCIClluat.
vdiIlum
doiore
ell
feupt
nulla
&riH.is
II
'VetO
CfOI
et
"O'm,,"
et
Wsto
odio
dip'i
sDm
liW
bu"';'
pnam.1upatum
zzri1
dd<nit
aupe
du.is
doloreIe
hupit
nulla
&-<
"'-''''-
-
10
_.,n
lUll.
Lorcm
ipNm
dolor
.it
UDcr.
CODK''d'lCT
adipitc:inc
dit,
sed
diam
DOnummy
aibb.cuismod
rincidllDt
ut
la.orccrdolorcmlINaliquam
etat
TOlutpat.
UI
wili
Will.ad
minim
vcn1am.
qu.is
Qourudaerci
utioa
1I1b
m
corper
awdpit
lobonil:
nisi
ut
aliquip
ClI:
c:a
commod,o
c::onuquat.
Lorcmip.umdolorsit
amct,
c:onvamJn
adipiving
dit.
seddiam
aoaummy
D,ibb.
C'∙irmod
rj°riduot
ue
laorcct
doloremapaliquamem
m.ttp'"
Duis
a'"""
vel
cumiriure
dolor
in
hmdrait
in
YU1pu.tuC
vdit
essemoJemeconsequat,
vel
ilium
doIorc
cu.
fn'sinnullafuiIiris
at
¥ttO
erol
eta.ccumlan
et
iuno
odio
diSDiuim
qui
blanditpracsCDt
luptaNtD
z:zril
ddcnit
aUlUe
duil
dolore
te
fcupjt
nulb.
facjHri
Lorem
iplumdolor
sicamet,
cotllC
::c~l!tr
adipivi"l
die,
leddWa
DOflUmIDT
nibh
("junod,
ciAcid.uat
Ut
laorcct
doloremapaaliquam
c:nt
't'Olutpat.
U't
witi
enim
ad
minim
•
J
veniun.
qua
Do.trud
exuc.itation
nllameorpa
ruscipit
JobortiJnisi
Ut
oliqWp....
~
""""!'W-
ow.
:l11tml
vdcum
iriu.re
dolor
in
bmdmir
in
yulputatc
velie
uscmoJestic
corucquu.
vel
iliumdoloR:eufn'Jiat
nulla
ncilin.
at
YCtO
eros
et
"('<tlThD
et
iwto
odiodic:niuim
qui
blandir
prusenr
lu.ptatWD
zzril
ddcnir
a.uguc
duis
doloR
te
kupirnulla
DeiH,j
Lotemipsumdolorsit
amet.
COnsccteN.er
adipiscing
dit,
sed
diam
DOnwntDynibb
C'.j'mod
tincidunt
ut
laorect
dolore
magna
aliquameron
volutpat.
Ut
wisi
e!Um
ad
minim
vmia
m
•
'luis
nostrudaerciation
1I
11
a
m
corper
ruscipit
loborris
nisiut
aliquip
CI:
eacommodoconscquat.
LoreenipSUlD
dolor
sit
&met,
COnM"C7?'D1C:tadipi.uing
dit,
seddiam
bOnummy
nibh
c"iunod
tincidunt
Ut
laoreet
dolore
magna
aliquam
crat
wlutpu.
Ouis
auum
vel
euminure
dolor
in
b.ecdR:rit
in
vulpuwc
velit
esse
mo1c:stic
conscquat.
vel
ilium
cIolore
cu
feusW
nulla
Mrili,is
al:
veraeros
et
aco'mFlD
et
justa
odio
digni
nim
qui
blaDdit
pnevatluptaftlm
zzril
ddmit
a
uguc:
duir
dolore
te
kupit.
C&IInOBbien&llH&II&II
KaJIC.o.aRrpomOZparpUR
UMeemCBOIOBHympeHH1010
zeo-
MempUlO,KomopylO
Heo6xo.o.UMOytiUmblBamb
npupas-
pa60mKeMaKemanOAOCbl.
BHe3aBHCHMOCTHOT
paCnOJl.O*eHIDI
Ha
cTpaHHge,Jl.106aH
q>OTOrpaq>IDI
HeCeTBce6e
Onpe,ll;eJl.eHHYlOCTPYKTYPYH3
CHJl.OBbIX
Jl.HHHH.BHYTpeHHRRreOMeTpIDIH306pam.eHHH
OKa3bIBaeTCYIl!eCTBeHHOeBJI.IDIHHe
Ha
06I,gHH
06J1.HKno-
Jl.OCbI.
HanpHMep,
eC.II.HnepcOHam.
HaCHHMKe
*eCTOMYKa3bIBaeT
B
Onpe,ll;eJl.eHHOM
HanpaBJl.eHHH,
B3rMl)l,qHTaTeAA6Y,lI;eT
He-
BOJl.bHO
CJl.e,ll;OBaTbaTOM)'
HanpaBJl.eHHlO.
YqHTbIBam-e
CH-
Jl.OBble
Jl.HHHHq>OTorpaq>HHHHCnOJl.b3ylITe
HX,qT06bI
Ha-
npaBMITbB3rAA,lI;qHTaTeJI.R
K
Ba2KHbIMyqacTKaMCTpaHHgbI.
CbOTorpaepl-1l-1
B
OepOpMneHl-1l-1
AOKyMeHTOB
.
,
~""'i
"
167
We'vegot
whatittakesto
makeyoulook
good
inprint
When
it
comes
to
professionals
who
knowbow
to
mab:
yoUt
printing
worklook
perf=,
nobody
h..
:m
me
Print
Haus
the
Print
Haus
183RaymondLane
Barwick,
CA83127
818/555-1894
JbIH&/IS1rOpM30HTa
He
Hapywaume
ecmecmBeHHylO
opueHmaJd,UIO
UpaBHO-
Becue
C/JomozpaC/JU1.feCKOZO
o6pasa.
C
TOH
B
paCKaqHBalOIgeHCH
HaBOAHaX
AOMe,MOLKHO
co-
xpaHHTbpaBHOBeCHe,
3a<JlHKCHpOBaBB3rAH,IJ,
Ha
AHHHHro-
pH30HTa.TOqHOTaK
LKeH<JlOTorpalt!.HH
B
ny6AHKaWIH
168
,nasa
6.
Pa60Tac
cj:loTOrpacj:lIt151MIt1
CAe,ll,yeTpa3Me'!!aTb
TaK,qT06bl
J\HHWI
rOpH30HTa
(HJ\H
ro-
pH30HTaAbHble1l0BepXHOCTH
IlPHCYTCTB)'lO'!!HX
HaCHHMKe
o6beKToB-KpbllIIKHCTOAOB,1l0A,1l0TOAOK)6blAaIla-
paJ\J\eAbHa1l0,ll,PHCYlIOQHblM1l0,ll,IlHC5IM,
3aroAoBKaM
H,lI,pyrHM
cTpoKaMTeKCTa.
BepTHKaAbHble
o6beKTblTHlla
TeAerpalpHblx
CTOA6oB,
lpAarlIIToKoBH
BblCOTHblX
3,l1,aHHH,
Hao6opoT,
,lI,OJ\2KHbl
paclloAaraTbC5I1l0,ll,
IlpaBHAbHblMyrAOMK
ropH30Hry.
C03AaHHe
3~~eKTa
ABH>KeHHSI
BpeMR
U
48UJlCeHUeMOJICHOU306pa3umb
c
nOMolgb1O
ce-
u
puu
cmamU~HblX
epomozpaepuu.
PaclloAom.HB1l0CAe,ll,OBaTeAbHO
HeCKOAbKO
noxom.HXlpo-
TOCHHMKOB,BbllIOAHeHHblX
no,ll,O,ll,HHM
yrAOM
Qepe3
KO-
pOTKHe
IlpOMem.YTKH
BpeMeHH,
MOm.HOnepe,ll,aTbQHTaTe-
ARMO'!!Y'!!eHHe,lI,BHm.eHWI.
npeJIC,ll,et!eM
nOMe~amb
epOm02paepUU
B
ny6JlUKay,Ulo,
uxB60JlbWUliCmBe
CJlyttaeBHa,ll,O
pe,ll,aKmUpOBamb
CA)"IaH,KOr.zr,aq>OTOrpaqnUlH.zr,eaAbHOnO.zr,xO.zr,HT
P.AH
ny6-
AHKagHHH
HeTpe6yeT
.zr,onOAHHTeAbHOH:
o6pa6oTKH,
6bI-
BalOTKpaH:Hepe.zr,KO.
K
C'IaCTblO,
B
pacnopIDKeHHH.zr,H3aH:-
u
HepOB
HMeeTCHgeAbIHpH.zr,
nporpaMMHbIX
cpe.zr,CTB
HMeTO.zr,OB,
n03BOAHlOIgHXH3MeHHTb06AHKq>OTorpaq>HH
BCOOTBeTCTBHHC
nOTpe6HOCTHMH.zr,OKYMeHTa.
BeeAenoBKaAplllpoBaHlII1II
Ka,ll,pUpOBaHue
-3mo
caMblU
npocmouU
caMblUMOrg-
HblU
cnoco6
YJlyttWeHWlBHeWHe20BU,ll,aepomOCHUMKOB.
8TOeIgeHO.zr,HHH3
caMblX
Ba2KHbIX
npHeMOB
YA)"IIIIeHHH
u
Ka'leCTBa
HyCHAeHHHBblpa3HTeAbHOCTHq>OTorpaq>HH.
OTpe3aHAHIIIHee,
BbI
MOlKeTey.zr,aAHTbHeHYlKHble.zr,eTaAH
CHHMKa
Hnpe.zr,CTaBHTb'1HTaTeAHM
TOAbKOcaMoe
CYIgeCT-
BeHHoe.
Y.zr,a'lHbIH:
BbI60p
rpaHHgKMpan03BOAHeTYBeAH-
'1HTbHHq>opMagHOHH)'lO
eMKOCTb,
Bblpa3HTeAbHOCTb
H
npHBAeKaTeAbHOCTb
AlO6oHq>OTorpaq>HH.
169
COXpOHll~Te
OplIlflllHon!
npH
06po60TKe
<j>oTorpo-
<j>HI>f
sce
MOHl>fnynSllJ,HHCileAy-
-
eT
SbinOnHHTbHap.
ee
KOnHeH.
Ecnl"l
Bbi
'ITO-TOCAenoeTeHe-
npOBHnbHo,
TOB
J1I060}i
Mo-
MeHT
CMOJKeTeHO'lOTbCHO'lO-
JlO,
BepHyBw,lCb
K
opHrHHOJlY.
<t>oTorpaepHH,
CKOTOPblMH
BaMnplIIAeTCSIHMeTb
AeJlO∙
B
AH30HHeA0KyMeHTOB,
CKO-
peescero,nOTpe6ylOT
no-
o
CileAOBOTeJlbHblX
MOAHq>HKa-
lJ,I1H{KQAPlllpOBOHHSI,H3MeHe-
.
HIIISI
p03MepoB,KOHTpaCTa).
ECilH
noXOAYAeJlOBbl6YAeTe
COXPOHllTb
p03Hbie
aepcHH,
TOBOMHe
nplilAeTCIlHO'lI"lHOTb
-
Beee
HyJlSlBCSlKHH
pa3,KorAa
KOKO€-HI16YAbAei1CTBlo1e
Bo-:
3b!MeeT
HenpeABIIIAeHHbleno-
cneACTBIo1S1.
•
YaCTOAHIIIHHMH.zr,eTaAHMHH306HAYlOT
nopTpeTHble
CHHMKH.
(1)oTonopTpeTbI
06bI'IHOHeBeAHKH,
n03TOMYHX
HMO
06pe3aTbKaK
MOlKHOCHAbHee,
'1To6bI
AHgOnepco-
HalKa
6bIAO
geHTpaAbHbIM3AeMeHTOMKMpa.
170
rJlasa
6.
Pa60Tac
¢omrpa¢iI151MiI1
,l106HBCUlCb
C
nOMoI,YblOKa.ztpHpoBaHIDI
npocToTbI
HHCHO-
CTH
06pa3a,nOCTapaHTeCbHe
nepeycep~cTBOBaTb
H
He
y~aJ\HTb
Ba2KHbIe
~eTCl.}\H.
Oc06eHHO
TI,YaTeJ\bHO
Ka~pHpyHTe
<l>oTorpa<l>HH
CH30-
6pa2KeHIDIMH
rpynn
J\lO~eH.
nOnaBillHeB
Ka.ztp
OT~eJ\b-
u
HbIe
'IaCTHKOHe'lHOCTeH
HJ\H
~a2Ke
rOAOB
npOH3BOMT
CTpaHHoe
Bne'laTAeHHe.
..
.
.'
BOAbIIIHHCTBO
BepCTaJ\bHbIX
nporpaMM
CO~ep2KaT
HHCT-
PYMeHTbIKa.ztpHp0BaHIDI,
HO
AY'lilleBbInOAHHTb
9ry
one-
paj!H1OcpMCTBaMHcnej!HaAH3HpOBaHHoro
no.
,lleAo
BTOM,
'ITOBepCTaJ\bHCUI
nporpaMMaHHKaKHe
H3MeIDIeT
<l>aHA
C
<l>OTorpa<l>HeH,
aTOAbKO
npenmCTByeToT06pa2Ke-
HHIOKaKoH-AH60
ee
'IaCTH,H
npHHTepyBcepaBHo
npH-
~eTCH
06pa6aTbIBaTb
H306pa2KeHHegeAHKoM.aTO
He
HMeeT60.l\bllJOrO
3HatIeHIDI,
eC.I\HBbI
Y,lUiMIeTe
HeCKOAbKO
nHKCe.l\OB,
HOrapaHTHpyeT,KaK
MHHHMYM,OtIeHbMeP..l\eH-
H}'lO
netIaTb(OC06eHHOHaCTapblX
Aa3epHbIX
npHHTepax),
ec.I\HKaPTHHOK
MHOra
HKa2K,IJ,YJO
BbI
nOp,BepraeTeH3pflp.-
u
HOMy
Kap,pHpOBaHHIO
B
BepCTaAbHOH
npOrpaMMe.
~3MeHeH~e
pC3MepOB
~OTOrpC~~M
n
OCAe
yaeAUtteHURu306paJICeHUeHarpomozparpuu
MO-
JlCem
Cmamb
3epHUCmbiMU
HettemKUM.
OJI,HOBpeMeHHO
C
Kap,pHpOBaHHeMCfJOTocHHMKaJl,H3aHHe-
pbI
tIaCTOnpOH3BOP.flT
ero
YBe.I\HtIeHHe.OJI,HaKOYBe.I\HtIe-
HHe
CfJoTorpaqmHHHorp,aM02KeT
npHBeCTHK
pa3MbIBaHHIO
u
p,eTaAeHH
YCH.I\eHHIO3epHHCTOCTH.
EC.I\HBbIco6HpaeTecb
YBe.l\HtIHBaTbCfJoTorpaCfJHIO,
BbI6e-
uu
pHTecaMbIHKpynHbIHCHHMOK
H3HMeIOryHxcflH
OTCKaHH-
u
PYHTe
eraC
HY2KHbIM
pa3pellJeHHeM.
171
3epKcnbHoe
OTo6pc>KeH~e
BHeulHuuaUi!
nOAOCbl
MOJICHOyAyttUlUmb
C
nOMo/MblO
3epKaAbHOZOom06paJICeHURrpomozparpuu
.
.lJ,H3aHHepbIHHorp,a
Hcno.l\b3YIOT
3epKaAbHOeoTpam.eHHe
P..I\fl
Toro,tITo6bIHanpaBHTbCH.I\OBbIe
.l\HHHHCfJOTocHHMKa
u
BHYTPbcTpaHHW>IH
npHB.I\etIbBHHMaHHe
tIHTaTe.l\eH
K
j!eHTpa.l\bHOHtIaCTH
nO.l\OCbI•
.lJ,aHHafl
TeXHHKa
n03BOAfl-
eTpaCnO.l\02KHTbCfJoTorpaCfJHH
TaKHM
06pa30M,
tITo6bIOHH
HanpaBAfl.I\Hp,BH2KeHHeB3rAflp,a
no
p,oKYMeHTY.
OJI,HaKO
npHHCnO.l\b30BaHHH
3epKa.l\bHOrOoTo6pam.eHIDI
(OTHoCHTeAbHO
BePTHKaAbHOHH.I\HrapH30HTa.l\bHOH
OCH)
c.I\ep,yeT
o6paryaTb
oco6oeBHHMaHHeHa
p,eTaAH
CHHMKa,
u
HHatIeM02KHOnO.l\yqHTbHe2Ke.l\aTeAbHbIH
pe3YAbTaT.
172
,nasa
6.
Pa60Tac
epoTorpaepL-151ML-1
rOpH30HTaAbHblHHSepTHKaJ\bHbIH
nOBopOTbl
H306pCUKe~
HWI
Ha
180∙
MOryrHMeTb
HenpWlTHblenOCAe,lJ,CTBWInpH
He,lJ,OCTaTO'lHOH
BHHMaTeAbHOCTH.CMoTpHTe3aTeM,
'lTO~
6blHa
q:>OTorpaC/mH
He6blAO
'IHTaIOI,gerOCR
cnpaBaHaAeBO
u
TeKCTa
HAH,lJ,pyrHX,
MeHee3aMeTHbIX,norpelIIHOCTeH
THna
uu
COA,lJ,aT,OT,lJ,alOI,gHX'IeCTbAeBOHPYKOH,HAH'IaCOB
HKOAey,O,lJ,eTbiX
HeHa
1)'
PYKY.(TIO,lJ,p06Hee
CM.
pa3,lJ,eA
«TeXHOAorWlH9THKaq:>OTorpaq:>HH»
Ha
cmp.
175.)
KoppeKTIo1
pOBKO
KOHTpOCTHOCTIo1
101SlpKOCTIo1
KOHmpacmHocmbURpKocmb
epomozpaepWof.eCKOZO
U30-
6paJICeHURMOJICHO
ompezylLUpoBambnpu
nOMO~U
npo-
zpaMMHblX
Cpe,4CmB.
MHorHenporpaMMblBepCTKH
n03BOMllOTH3MeHRTb
KOH-
TpaCTHOCTb
HOTHOCHTeAbHyIDRpKOCTbnOMeI,geHHoro
Ha
no.wcy
MaKeTa
H306pCUKemrn.
3TO
nOMOraeT
,l(06HTbCH
OnTHMaAbHblX
pe3YJ\bTaTOBnpH
BbIBO,l(e,l(OKYMeHTa
Ha
KOHKpeTHOe
neqaTalOigee
yCTpOHCTBO.KpoMeTOrO,
,l(aH-
HaH
TeXHHKa
M02KeT
6blTbHCnOJ\b30BaHa
,l(MI
KOppeK!!HH
He60Jl.blliHX
,l(eCileKTOBCilOTOrpaCilHH.
PeTYWMpOBOHMecl»OTOrpOcl»Mi:1
Pemyw.Up08aHUe
MOJICHOoCY/M,eCm8/1Rmb
KaK
mpa,4u-
J&,UOHHbIMU
Cpe,4Cm8aMU.maKUHaKOMnblOmepe.
11
06blqHblHaaporpaCil,H
eraaJl.eKTpOHHble
aHaAOrn
no-
3BOJI.HKlTy,l(aJI.HTb
He60J\blliHe
nRTHa
C
CilOTorpaCilHHH
yCT-
paHRTb,l(pyrHe
MeJI.KHe
,l(eCileKTbl.
PeTYlliHpOBaHHe,l(OJI.2KHOCBO,l(HTbCH
K
y,l(aJl.eHHKl
HMeHHO
TaKHX
apTeCilaKTOB:
nblJl.H,
!!apanHHH
T.
,l(.
ECJl.HH306pa-
2KeHHeTpe6yeT
nOJl.HOHnepepa60TKH,TO
Jl.yqllie,BepOHT-
HO,npOCTO
nO,l(YMaTb
0
nO,l(60pe
60Jl.ee
nO,l(XO,l(HIgeHCilO-
TorpaCilHH.
CneL4MOnbHble3c1»cI»eKTbI
CneJ&,UallbHblearprpeKmblMOlym
CU/lbHOyKpacumb
ny6/1UKaJ&,UIO.
eC/lumO/lbKOUMUHe3/1oynompe6/1Rmb.
nO,l(06HO'!'.OMy,
KaK
aTO,l(eJl.aeTCH
co
llipHCilTOM,
Bbl
M02Ke-
Te,
HCnOJ\b3YHCOOTBeTCTByKJIgHe
nporpaMMbl,
nOJl.yqHTb
o
MH02KeCTBOCne!!HaAbHblXaCilCileKTOBH
,l(MI
CilOTorpaCilHH.
npH
HaAHqHHHe06xo,l(HMb1X
nporpaMMHblX
Cpe,l(CTBH
06blQHOranJl.aHllieTHoraCKaHepa
OCYIJ!eCTBHTb!!HCilpOByKJ
06pa60TKy
H306pCUKeHHHno,l(
CHJl.Y
nOQTH
Jl.Kl60Mycne-
!!HaAHCry
B06J1.aCTHHaCTOJ\bHbIX
H3,l(aTeJl.bCKHX
CHCTeM.
173
H3MeHeH~epa3Mepa
~306pa>KeH~1I
AJll1
ne'laT~
lJeM
Bblwepa3peWeHI1e
(Ko-
l1Yl4ecmonYlKCe110B)I:.\I1<Ppo-
BOH
q,OTorpo<j>I1H,
TeM
(06\;14-.
HO)
BblweAOCTYlJKYlMOe
K04e-
CTBOee
ne4OTJoI.
HeAocTCT04-
HO
BbiCOKoe
p03peweHHe
<j>o-
TO
MOJKHO
KOMneHCHpaBOTb.
K0l1H4eCTBO
nYlKCellOB10130-
6pO)KeHl151YBel1H4HBCeTC51
no
CneL\l10iibHOMYOllropHTMy,
HO
OHO
MOJKeT
6b1Tb
YlYMeHbwe-
HO.nporpOMMO
OH0J1Yl3HpyeT
nl1KCellblYl
C03AoeTH08ble
TOK,4T06b1
06W,I1HBHA<I>oTo-
rpoq,l1l1Yl3MeHHIlC51
KOK
MOll<-.
HOMeHbwe.K04eCTBO
ne40-.
TIt
8pe3YllbTOTe
nOIfiHH08ep-
H51KC
YIlY4WHTC51.
Y
::nOH
Tex-
HHKH
eCTb
C8011HeAOCTOTKYl,
H
ee
npl1MeHeHHenpJ.1BOAHT
-
KHeKOTopOH
nOTepe
KO'leCT-
BO.30.0.040AI130HHepaco-
CTOI1T
BTOM,4T06bl
HOHTH
60-
.
IlOHC
MeJKAynOTepei1KO"leCT-
BO
H306paJKeHHllHylly'lwe-
HHeM
8HeWHero
BI1AOne'lOT-
Horo
OTIHCKO.BOJKHOnOHllTb,
.0.0
l<OKl1X
nop
MOJKHOYBel1H-
'll1BOTbpa3peWeHl1e,'lT06bl
npl1
~TOM
30MeTHOHe
yxy.o.-
WI1TbKO'leCT80H306poll<e-
Hl111.31030BHCI1T
aT
KOHKpeT-
HOH<j>OTorpaqmH,
-OT
KOIlI1-
'leCTBOMel1KYlX
06beKTOBHO
-
Hel1,
OTlJ,BeTOB,KOHTpOCTO.
3MOYlpYl'leCKOenpOBYlJ10TO-
K080:
06bl'lHOYAoeTCllco-.
XPOHI1TbYAOB11eTBOpHTellb-
HoeK04eCTBO,
YABOI1B
P03-
Mep11306paJKeHl151.
174
,nasa
6.
Pa60Tac
cj:JoTOrpacj:Jl-1~Ml-1
OTP,eJ\eHHeo6pa3a
OT
<fJoHa,
HanpHMep,
n03BO.NIeT
p,o-
6HTbCR
BeCbMa
Bnet,laT.NIFOIgHx
pe3YJ\bTaToBnpH
MHHH-
MaJl.bHbIX3aTpaTaxBpeMeHH
Hcpep,cTB.
HeCKOJ\bKOpa3HbIX
<fJoTorpa<fJHHMOLKHO06'bep,HHHTb
HnOJ\yt,rHTbOP,HYHJ\J\FOcTpagHFO.
CYIgeCTByeTTaKLKe
60Jl.bIIIOe
KOJ\Ht,leCTBO
rOTOBbIX
<fJHJ\bT-
u
pOB
HnOp,KJl.FOt,laeMbIXMop,YJ\eH,n03BO.NIFOIgHXC03p,aBaTb
npocTonopa3HTeJ\bHble
a<fJ<fJeKTbI6yKBaJ\bHoOp,HHMHa-
LKaTHeMKHonKH.
TeXHOnOrll1511l13TlI1Kacj:JOTOrpacj:J1I1111
He
.3a6bIBaihe,O,lJ,HaKO,'ITO,eCAH
CAHIllKOM
'IaCTO
nOAb-
.30BaTbCH
KaKHM-AH60
cnega<l><I>eKTOM,l.JHTaTeAH
npHBbIK-
HyrKHeMy
H
OHyrpaTHTCBOIO
«cnegHaAbHOCTb».
npH-
6epernTe
CBOHTpIOKH
,lJ.AH
Tex
CHTYagHH,KOr,lJ,aHX
npHMe-
u
HeHHe
,lJ,aCT
rapaHTHpOBaHHbIH
a<l><I>eKT.
175
TeXHonOntJl
H3THKO
~OTOrpa~HH
nporpeccCOBpeMeHHbIX
TeXHH'IeCKHXCpe,lJ,CTB
06pa60TKH
H.306paLKeHHHBbI,lJ,BHHYA
Ha
nepe,lJ,HHH
nAaH
PH,lJ,aTH'Ie-
CKHXBonpOCOB.
XOTHMHorne.zUl.3aHHepbI,B03MO*HO,HHKOr,lJ,a
He
.3a,lJ.y-
MbIBaAHCb
0TOM,
KaKyro
OTBeTCTBeHHOCTbOHH6epyrHa
ce6H,
pa60TaH
C
<l>OTorpa<l>H'ieCKHMH06pa.aaMH,
-oco-
6eHHo
eCAHpe'IbH,lJ,eT
0BHeceHHH
cyygecTBeHHblxH3Me-
u
HeHHH
B
cO,lJ,ep*aHHeHAH
KOHTeKCTcHHMKa,-HacaMOM
,lJ,eAe
AI060eMaHHnyAHpoBaHHe
H306paLKeHHHMHCBH3aHO
C
Onpe,lJ,eAeHHbIMHMOPaAbHbIMHOrpaHH'IeHHHMH.
ny6AHKyH'Iy*yro
pa60ry,BbI
06H.3aHbInOAyqHTbpa.ape-
IlleHHey
<l>oTorpa<l>a(AyqIlle
B
nHcbMeHHoH<l>opMe).
50-
AeeToro,BaM
Hy*HO,lJ,06HTbCHcorAaCHHH
OT
KaLK,lJ,OrO
AHga,'IbeH.306paLKeHHe
npHcyrcTByeTHaCHHMKe,KOTO-
PbIH
BbIc06HpaeTeCb
06HapO,lJ,OBaTb,XOTHHHorMC,lJ,eAaTb
aTO
6bIBaeTHenpOCTO.
176
,nasa
6.
Pa60Tac
epoTOrpaeplM1MiI1
LITO
6bIBbI
HH
HcnOAb30BaAH
-BceMH3BeCTHblepacxo-
~me
KapTOt.IKH,npolfleCCHOHaAbHO
BbInOAHeHHble
xy.zr.o-
2KeCTBeHHblelflOTorpalflHHHAHCHHMKH,c.zr.eAaHHble
caMO-
CTORTeAbHO
BO
BpeMR
oTnycKa,-
npH
06pa60TKe
H
pe-
gg
.zr.aKTHpOBaHHHMaTepHaAaBcer.zr.aonHpaHTeCb
Ha
3.zr.paBbIH
CMbICA,oc06eHHO
eCAH
Ha
lflOTOrpalflHRXnpHCYTCTBylOT
H306pa2KeHHRAIO.zr.eH.HHKor.zr.a
He
nOMeIgaHTe
nopTpeTbI
AIO.zr.eH
B
06H.zr.HbIH
,lI,.AR
HHX
KOHTeKCT.
(f>oTorpalflHH.zr.eAaIOTny6AHKagHIO60AeeaBTOpHTeTHOH
HpeaAHCTH'-IHOH.Hepe.zr.KOo.zr.Ha
KapTHHKa
CTOHT.zr.0p02Ke
TbICRt.IHCAOB.O.zr.HaKO6Y,ll,bTeOCTOP02KHbI:
8AeMeHTbI
olflOpMAeHHR,npHBAeKalOIgHeBHHMaHHeCHAbHee.zr.pymx,
6y.zr.YQHnpHMeHeHHbIMHHenpaBHAbHO,HOTTaAKHBalOT
t.IHTaTeARCHAbHee
Bcero.
Ehonpe.zr.OCTepe2KeHHe
B
nOAHOH
Mepe
CnpaBe,ll,AHBO
g
H
,lI,.AR
gBeTa,npe.zr.MeTaCAe.zr.yIOIgeH
rAaBbI.
RPHMEhlEHIliE
nonY~EHH~X3HAH~H
•
•
prr
nYf1~KAU~~
180
Inasa7.
ny6Jl1."'Ka~vll'"
HaqH)',eCAHn03BOAHTe,
C
pa306AaqemrnO,lJ,HOroMHq>a.
nepBblHnyHKT
Hawero3KcKypcaB
,lJ,H3aHH
neqaTHblX
u
,lJ,OKYMeHTOB
-neqaTHble
Cpe,lJ,CTBa
MaCCOBOH
HHq>opMa~
WiH,
HO
3TO
He03HaqaeT,
'ITOnpOlye
Bcero
C03,lJ,aBaTb
HMeHHOHX.HacaMOM
,lJ,eAe9TOO,lJ,HaH3
caMblX
CAO*HbIX
06AaCTeH,lJ,H3aHHa,lJ,OKYMeHTOB.
A
nOqeMY
2KeTOr,lJ,a
Mbl
HaqHHaeMHMeHHOCHHX,cnpOCHTeBbl?OTBeT:OHH
,lJ,a1OT
XOpOWHH
onblT.KOAOHKH,
MO,lJ,YAbHble
ceTKH,
nO,lJ,3aro~
AOBKH,Bpe3KH,paMKH,
HanpaBNl1OIyHe,pHCYHKHH
q>OTO~
rpaq>HH
-CAOBOM,
nO'ITH
Bce
3AeMeHTbio¢opMAeHIDI,
u
paCCMOTpeHHbleBnepBblXweCTHrAaBax,
MOryTHaHTH
u
npHMeHeHHeB
,lJ,H3aHHe,lJ,OKYMeHTOB,CO,lJ,ep2KaIyHX
HOBO~
CTH.HOBOCTH
06bNHOCO,lJ,ep2KaT
COBepweHHO
pa3HonAa~
HOBbie,He
CBH3aHHbieMe2K,lJ,YC060HC102KeTbl
-
paCCKa~
3bl,
penOpTa2KH,
CTaTHCTHqeCKHe
CBO,lJ,KH,
0630pbl,
pe,lJ,aK~
gHoHHble
3aMeTKH,TeMaTHqeCKHeCTaTbH
HHAA1OcTpagHH.
3a,lJ,aqa,lJ,H3aHHepa
COCTOHTBTOM,qTo6blBce
9TH
3Ae~
MeHTbl,C
O,lJ,HOH
CTOpOHbl,He
nepeMeWaAHCbH6blAH
XO~
u
pOWO
Pa3AH'lHMbl,
aC
,lJ,pyrOH
CTOpOHbl,He
HapywaAH
e,lJ,HHCTBOCTHNIHcnoco6CTBOBaAHC03,lJ,aHH1Oo6Iyero
6.1\arOnpIDITHoroBneqaT.I\eHIDI.3TO,H
6bl
CKa3aA,,lJ,a2Ke
u
CBepX3a,lJ,aqa,
KKOTOpOHCTpaWHO
nO,lJ,CTYllHTbCH,
HOTOT,
KTO
eepeWHT,
cnpaBHTCH
C.l\106bIMH
TPY,lJ,HOCTHMH.
B
o6~
IyeM,
OCTaBHM
,lJ,eTCKHeHrpywKH,lJ,eTHM!
nAO,4blmeXHOAOZUl.{eCKOUpe8oAIOy,uU,npOU30w.e,4w.eu
C
nOR8AeHueMHacmOAbHblX
U3,4ameAbCKUX
cucmeM,
60Abw.e
8cew3aMemHblUMeHHO
8
06Aacmu
nO,4WmOB~
KU
UHC/JopMay,UOHHbIX61OAAemeHeU.
npe2K,lJ,eBblCOKaR
CTOHMOCTbHa60pa
H
BepCTKH
,lJ,e.l\a.l\H
npOH3BO,lJ,CTBO
cnegHaAH3HpOBaHHblX610AAeTeHeH
HeBbl-
rO,lJ,HbIM,
Tenepb
2Ke3TYpa60TYHeTpY,lJ,HO
BbInO.I\HHTb
nOqTH
B
A1060H
nporpaMMeBepCTKH
HAH
TeKCTOBOM
npo~
geccope.
VI
610AAeTeHHCTaAH
BeCbMa
BblrO,lJ,HOH
nAOIya,lJ,~
uu
KOH
,lJ,NI
peKAaMblopraHH3agHHH
KOMMepqeCKHX
q>HpM.
LJYTb
AH
HecaMoe
C.I\02KHOe
B
C03,lJ,aHHH
MaKeTa
,lJ,NI
HH~
q>opMagHoHHoro610AAeTeHR
-
3TOnpH,lJ,YMaTb,lJ,H3aHH,
3q>q>eKTHBHOCTb
KOToporoHe
YMeHbWHTCR
OT
MHorOKpaT~
Horo
ynoTpe6AeHIDI.
ECTb,KaK
MHHHMYM,,lJ,BenpHqHHbl,
lt1
HepOpMau.VlOHHble610nneTeHVl
noKOTOPblM
HeBblro,lUIOMeIDITbMaKeT
OTBblnycKaKBbl-
nyCKy,
nO,lJ,CTpaHBaH
eroK
CO,lJ,ep2KHMOMY.
Bo-nepBblx,
STO,
KaKnpaBHJ\O,
HenpaKTH'IHO.
XOpoWHH
,lJ,H3aHH
CKOpO
o
He
C,lJ,eAaeWb,SHatIHT,
HanepBblHHOMepBbl
nOTpaTHTe
yHMY
BpeMeHH.Bce
OCTaAbHble
HOMepa
,lJ,OA2KHbI
BbIXO-
,lJ,HTbH3ne'laTHperyMipHO,
no
paCnHCaHHlO.ECAH
,lJ,.NI
Ka2K,lJ,OroCAe,lJ,YlOI!!ero
HOMepa
npH,lJ,YMbIBaTbSKCKAlOSHB-
ou
HblH
,lJ,H3aHH,
TOHHBKaKoepacnHcaHHeHe
BnHweWbCR,
a
'1HTaTeAH2K,lJ,aTb
He
6y,lJ,YT,
-napypas
onOS,lJ,aeTe
CBbl-
nycKoMHaTpH
He,lJ,eAHHAHBo06I!!e
nponyCTHTe
OtIepe,lJ,-
uu
HOH-HBce,HeT
tIHTaTeAeH.
BO-BTopbIX,KaK,
CnpaWHBaeTCH,tIHTaTeAH,lJ,OA2KHbl
YS-
HaBaTbBaw
61OAAeTeHb,eCAHKa2K,lJ,bIHHOBblH
BblnyCK
BblrAA,lJ,HTHHatIe?4HsaHH,Bbl,lJ,ep2KaHHbIH
B
O,lJ,HOM
CTH-
Ae,
cnoc06cTByeTxopoweHySHaBaeMOCTH
HS,lJ,aHHH.
He-
KOTopble
SAHTHblenepHop.HtIeCKHeH3,lJ,aHHH,
oc06eHHO
2KypHaAbl,HaCTOAbKO
yBepeHblB
CHAe
cBoero
HH,lJ,HBH,lJ,y-
aAbHOrO06pasa,'iTOHepe,lJ,KOpasMeI!!alOT
Ha
06Ao2KKe
HAAlOCTpa!!HHHAHpeKAaMY,
KOTopble
SaKpblBalOT'1aCTb
HasBaHHH.
BOT
'iTOSHatIHT
YSHaBaeMocTb!
OCHOBHOH
30rOnOBOK
OCHOBHOU
3aZOAOBOK
.aeAaem
610AAemeHb
MOMeHmaAb-
HO
Y3HaBaeMblMU
coo6l:Y,aem4UmameAHM
0
ezo
Ha3Ha-
4eHUU.
C
TOHTKaK
CAe,lJ,yeTnop.YMaTbHap,,lJ,H3aHHOM
sarOAOBKa
HAoroTHna.
3To
HaH60AeeSaMeTHbleSAeMeHTblny6AHKa-
!!HH,npH,lJ,aIOI!!HeeH
HenOBTopHMblH06AHKH
nO,lJ,tIepKH-
181
nplilMeHSlihe
CTIilJlIil
31-0OTJlJ.1'lHblH
cnoc06C03-
AOTb
u.eJlOCTHblHAl'!30HH.
He
-
OrpOHl1'll1BOHTeCbC03AOHI1eM
nOA30roJl08KO,
cHo6AHTe
ero
CTWleM.
TOKBbipo3
11
HOBce-
rAO
pewl1Te30A04YeAI1HCTBO
0<p0pMJleHI1'Sl
BcexnOA30ro-
JlOBKOBB
eBOeM
AOKyMeHTe.
)lOCTOTO"lHO6YAeTnpl1Me-
HHTb
K
0630u.ye03AoHHblH
OAHOlKAbiCTI1Jlb.
Oco6eHHoYAo6HO
TaKOSl
,
TeXHI1KO,eeJlI10qxJpMJleHl1e
nOA30rOJlOBKOB
Bl1ocneACT-
BI1I1
HOAO6YAeT
113MeHI1Tb.
OnpeAenl1'BCTI1llb
"Sub-
head»,
BblAO)!(e
He06Sl30Hbl
Cpo3Y3aAaBaTbnapoMeTpbl
WpH<pTO,
0MOJKeTe
npl1HSlTb
nopoMeTpbl,
H03HO"lOeMble
nporpOMMOH
no
yMOJl"lOHI1IO.
npHMeHI1Te
~TOT
CTI1JlbKO
BceMnQA30ronoBKoM,ano-
TOM
HocrpOHTeATISl
Herono-
pOMe-rpblWpl1'<pTO.
nOA30ro-
JlOBKI1
OBTOMOTl1lJeCKI1npl1-
MyrAPyroHBI1A,
0
BbI
CMOJKe-
TenOAo6poTb
WPI1<pT,JlYlJwe
-
Bcero
nOAXoASlUViI1AflSl
KOH-
KpeTHOrO
AOKYMeHTO.
YAo6-
HeeHe6blBoeT.
SecureLivin
1.-........._
'is"
•,
____
,
..
'f••
J•
.....w-_
!,
u....
.....04__
c...:im>..
.'
po..
,
,
Droio_.....
_
.........
''
..
∙4-_.....
i
...
..................
__
.
;:
=~.~.
:;'-...
,
"......
"-'4
_4d-it
.
..........t--.
~
~~.=.~.
..
:,1
•t_.,
.....
-!
i
u._.........__
........
'
,
-...
.
_
a.'
0..__
,
_
.......
'
,
"..
....-
,
..
i∙
∙...
1ioo:IiIio
..__....
...
51
........
$
i,
..........................
_.-q-.u......
........--
~~~'§.(~
..
;
•
....
_...
.
,
O';'_...I_iri-=~.t
,
.•
-If-:"''''
I'
'4.......
.w..:..............
__..
;:
=~.~.
:;--\:
..
......
,...-1
..
.-
.
......
&riIioi.~
_
~
~~5,~
..
~$
..
)
...
•f'.,
............-....-
-
'
,
U:__
--
'
.
......
'i
Doio
__
___....
',.
ill.
~
__
!.
,...
.....
__
.
_
..
--
5∙∙∙....
I
_.....
•
.,.
i..
...
-...........
~
0.;,,_...
_
.......
',
..
:4
--":
...
4IMn.,.,..""'_
...__-.i
....
182
fnaBa
7.
ny6mllKal..\II1111
BalO'!!He
npeeMcTBeHHocTbBblnyCKOB.
Y~a'iHble
3arO.l\.OBKH
uu
HMelOTnpocToH
p'H3aHHH.l\.erKOY3HalOTcR'iHTaTeAAMH.
OCHOBHOH
3arO.l\.OBOK
61O.I\..I\.eTeHR,KaK
npaBH.I\.O,
nOMe'!!a-
u
lOTBBepxylIepBOH
cTpaHHgbI,paCTRrHBaR
eroHaBCIO
nIH-
pHHY
lIO.l\.OCbI.
O~HaKO
BapHaHTbIC
BbIK.I\.IO'iKOH
BlIpaBO,
B.I\.eBO
H.I\.H
lIOgeHTpy
MOryTOKa3aTbCRHH'iYTb
He
xy*e.
Secure
Livin
Secure
Livin
~fS'
'
P;
Ai-
s-riJ
~
,l£6
...
'"
~
TumYour
House
ri"
.
I
'=
boo:=:~
...
=5qo==.wee':
bDL-.il
i=
'P"",
Tum
Your
House
D::;a
_'I'd....
~
dob'ir:l'"
~
Intoa
Fortress
o.-.........
..a_~
.......
b
,
ui:d=
V
•
•
__=ooko::i
'X
i∙...
~
';'
,.w._
,
.
I
"''''''
~
lMaa;;.a
.we..c..-.
en
ch;
•
0.:-:
CIII
faoP.a::
r:dlo
&clioitI.
~
_
a
Intoa
Fortress
~CII ~..to
li.oC!&a
a.:~_
'e'en'
_..--
.,...w.-
.
dad
'e
0"-.0...
f.c
_.~1*DU
a..
oo!»~.
e-
v:i
w...6:
r
'"'
I..aa......
.w...
Iie.-.
_
'
~
.
•
aN
U=ic
~
duio"""-..
rc..p:.
~
r..:;:-.
__cWxr;......
.sq-_..J
i
Uowia
r
...
=.
4claUl..-...
iW:ft
01:
I
••
fa.pic
llal:&
l'Ki&L
Lon:m...
dokwlil-.
di:..diam
=cyAiWo
.
,
.
.....
'"
1.oraD
ipou=
.w.
oil:.-.
wr(
CIlia_.a.;",--..,..
-..4
-a....
"
,no
rpu
-apa
Ioboo'Iio_
lit
~
a
co.
-
",,'
.
.
cdft......
,
'_""
AiWo
'--.w-.........
_~
\11;.
"'
.......
e...,"_"
dn∙
'+
..
,
=
i
11
•
~1_
1-'
ft'=d
ric•
h'o"
,--.won...
oIiq
•
IIIlilD
td..........-.
qcio__
aaa.....
l-.:I:
.w-:
=apo
aI.iqua.o:>
<=:
"01..
lpO∙
o-u._
-..:I......
irian
dolor
ia
b
=1...ill
-
ii'
,
'bm
pa
oaoC:;oic
~
u...
~
CI
a.
t.k..
CllilaId.............
~~
"*""'C
-.lit_
i
•
_"""t"$
'I'd
ilIaD
Ut............
04...................,..
..-ruol
~,
i
•
a£ll:i
wQoc
dam
pu
uQpillol:oonio_""
oW-
w
""'cia<
...n.
6o:iliooiJ•..-_
<l:
-a
o::iM
pi'
....
....>pirloOonM
llioI
01
DUo
_....1..-
iriarc
Gob'
ill
bcDo!Ioril
ia
~aClc;
-do_
I
Oaia_od
∙a
et"-
0<50
eye-....
w....dil
~
..
a
,
t
DWo_....l:
..,:
tr....iil_=
1
.
:
:
'
..iJlga
_
~doIof iIl~""
ia....
p'
..an_
I
~
,
:to;:
alii
driclr......
",,".w-
fit
_iriruo
Oolot..\
!•••
...
-
cWoon:
...
~~~c
__•
i
.
I
m_
ll"
",;n.-.
Ooolotc
CIa
r....p.u
oulla
pm
a
.......
&upil
~
E.::i5L
I-
i;-=o
oW«
.or-.
mel
,
__"'"iIam
.w-......
ca!lr.
-
....0&0
Ail
..-
....
w-lit
~a:-""'CC
.....
t
Dcca-odio
-
........
.
CciA.___
u
...
..,.~
fealiIiI.
~
....
.
......
r
I"
m'iI
doIo:U:
..pc
Coif.w-
QI;
lip'
....w.upn
t]
i
,..,..
J
ok.lo::ii:
;
.
ie
.,
....
'-....,~aiq
'1ft
.....
'*=die
I
..
=
-'loWo::liic
faIpic....
""='!iiL
t-
i;l-=......--.
00f'X'-
.w-:
II<
faIpic
..lla
&..1iL
,--
'i'"
i
--'
ape...
<Won:
II<
"'Pt..:l&
So:iliL
lie'
•
,dir._u.:..
.,
....
~GG
b
•
,
UC.............04Uila_e=....
-...!
.
I.
.i
...
........won.......
acrci
Q:iocr.,"
?'"
-.1Macio....
Invest
inaChain
Bolt
-
i
i
Invest
•
Chain
Bolt
Illiq.;ip
G...
,
=
I
M
Daio_"'"
s-s.....,_
oelooa
DObio
=5
,
In
a
..;n....,G<>l«
iD
he
i
ail:;.
n\
....li=_
0>0iI_"'"
e>=.....
.w.;.
b
•aie
in
opoSoDWCIplCDil:iJimfc
{.co
dem'..
il!~
o.:a_
od
fi:;iIi
iriI=c
doloo
i;r;.!>cllo!.'i:ri:
b
•
ie
=7"If'Z".
odiI!1a
OM«
Ci:I
iup:
=!la
,ai,
.
...u._
'
""1
:1
pc;,odi5:=
......,.-.._p-.-.lMaD.....
...
....-
'm
;';'
odilJiD
s...-..a_....
'
=
___
OGO
.won
CC
fw;ia:
=IIa
f.c_
lit.....
ci:D
04
eWDtoil-._
04'1'
.
If.""'"
.w-cu~....nar.,..l;,:"
U:.....
a>i=ad
....
opbluwic,
d
r
il:NcloOcU
...w...
¥Cio=......
.....,..g
CZIi"li
u....
..r..::.
"Y'"
•
i
rio.,
.,.__.woe.:
mi=i=
__
e-
""'"-"""
o:=ci
=ion
.na.
,
BbI
TaK*eMO*eTe
OnyCTHTb
OCHOBHOH
3arO.l\.OBOK
npH-
6.1\.H3HTe.l\.bHOHa
o~y
TpeTblIO.l\.OCbIOTBepXHerO
KpM
cTpaHHgbI.
B
aTOMc.I\.Y'iae
HaBepxyyBac
OCTaHeTCR
MeCTO
~
6pOCKOH
lIepe~oBHgbl.
TurnYour
House
IntoaFortress
SecureLivin
1.omDipcwD
do*r
m.-.
coo""?.......
~
dit,
led
=.c:
DO:lWllZlJ1IUbh
en;........t
rinO"'""
~
borutdoJon:
map'
~
en:
"Ol.u=pa:..Ut
==
eatper
p'c
.pit
l.b~ttiI.u.t
'lIC
~?a
ell
Q)CXlm:
I:
OOlitt~
ft
Iaotbu.
~
au:e:m
"Id
c:.::ll
~
o:Wot
Ul.b=d."Cri:Ul.
.0.
....in;
...
v=ia=,~.::s ~
cu::rC
=oa
u!bm
BartheWindows
I..oRm
i;wm
dnIorm
a-.
CQ
..
"1cT~
die:,
d
d.iI::::l
ncxmmmy
aihO
0":
i
ri"-
hnt
'lIC
"wJ"lQ=Yditcac-=laCe'
c~"Id
i1IwD.
pn
1S"'Il
t
Inpn.......
zzriI
c!.c!aU::
~
lw.
do&orc
:c
flNp.=t
1l.Q!b
fvjl',i
Lon:m
ipr.:m
Oo&o.,it
u:n..
•".....
adipUciac
die.
led
diam
~
ll.ThO
o'ismocl
'iM<b'R~
uz
boRa:.wore
M
'N
~lWD
au,
!
I
\Ol
bot'"
doloR
m
F"'
~
IUhh
(Cn,-
d
...
,..2)
doIon:
cu
f,.
,4,
lUIIb
&r-1jm
Ut
wUi
elm
ad
"'in
i
...
,...ivn
erDa
~
ca::n::iw:iot1
\lb:I.
eatperra:ipitl=lIcn:iltlidur~c:zca::
ned.
_.,,,C~
Daa
auzc:m
'IItI_
iriure
doW
he
i
ai,
m
...clp-.=a::z
'Idit_
a:>01cnX
~
"Id
iIh=
do&otew'-
pit
DUI!a
fv.1isis
at
wm
COl
e:t
am'mnn
u
i'c:Q
oCio
dip_m
qui
Wandi:
p=
Ie
4
r
''D
am
dinit
aup:_
doIorc
OC
'up;'
n:.:na
&0';';
Nam
h1lCT
tempot'
QI.Gl
~
...
drif."
6
option
"""""nWl
imperHr
miDI
Nail
theDoorsShut
0uiJ
autem
'f'd
cum
iriutc
doLnr
in
b=druit
Ul.
ftI!~vd.~
'*
mclvri.
~
'f'd
iUwn
doLm
V'lHepopMalJ,li10HHble6lOnneTeHli1
183
ECTb
Hp,pyrHe
BapHaHTbI.
HHorp,a
AOrOTHnBCTpaHBaIOT
BOCHOBHOH3aroAoBOK.
ECJ\H2Ke
AoroTHnXOpOIIIO
BOC-
npOH3BOp,HTCH
BYMeHbIIIeHHOM
BHp,e,
TO
M02KHO
nOMeC-
THTb
eroBKOAOHTHTYA.Co6CTBeHHO,
M02KHO060HTHCb
Bo06Ige
6e3AorOTHna,HO
Torp,aHap,O,noKpaHHeH
Mepe,
HaneqaTaTb
Ha3BaHHeOpraHH3agHH
Ha
BHp,HOM
MeCTe.
SecureLivin
Invest
inaChain
Bolt
o.iI_
cloIor
ill}
d
j;
ill.
""
_'•
II'
i
wii!b=
rin.
+
_""__
oWoft...
:o&i
m
cloIor
ill
L
J
••
".Ar.....
~
Duif_
tod_
*""__
i=
L
!
';'
.......n._
,.:
,w:Ii!u1
.w-
...
"-P-..a.~.
-..
0::...«
•_
a__
Fe..
.p:
bbDdit
p
am1OGcaic..pc..
.won:
0:1
~
aIt.&c:iioi.l.af=
iF--
dab:_-.
,
_Mit".......
dim.
.,aibh
.
i+
∙"n'.
__
~
.........
JI
e
_.,1,
,
u.:...
aim
lid
IIIiDim
-u-.
'fUio
DIIOCNIIi
o::aI'Ci
aaiola.
,,I\,
poa,..
I
bunid
III
aliq.ipaQ.
I
i
0,.;,,_...
_irioft.wor
ill
h
f
c:i;
iA
..wE.....
_
,.;
¥d
iIba
doion:
c:Q
bPr..
&.:iioio
Cl
n
a:........
".
•.
<pi
w-lic,
~
•
.w.u
.......oW-.
""Pic
IIIIIIIa
IaeiIill..
......
-
i
=
•
wIponm
wfic_
'
;.
r
~
i
=
'I'd
iIIwD
.w.-
...
r...c-
aolIo.........
-.0_
a
•
01__...
£"
...........
,
I
Iq
aril
QclcQic...........
.won.
Cl
ra.,a:
IlIIBa
Wi&
L-.
;p.-
.wor_-.
C'
S(
-
..
4___
eylllibA
.
hi'
t=
....__
do&on:
_pur
I
,
...
,.i
1.k
=-_.....
_e.
qaio'
Dol
II:III:fti
J'
pa,..
M...
aiIl.
oZiqaip
aa
'II
i
DraiI_....
_irirIrot
.w.;,.
.
J
ail...
.
todic
_
I
•.;
-.d"
.w-we.-"
mimad..wm....
i_
qaM
ud..-o~
gDa.
pa'
'1'"
II
tio
ll..i:I\
..
tJiqWp
a
a.
TumYour
House
Intoa
Fortress
E.:i;,i,
•
__
Cl
'
Cl...,
0&
HOMepBblnycKa
Hp,aTYny6J\HKagHHHap,OnOCTaBHTb
Ha
BHp,HOM
MeCTe.
aTOnOM02KeTH
BaM,
HqHTaTeAAM
AerKO
opHeHTHpOBaTbCH
B
nop,IIIHBKax
npOIIIAbIXHOMepOB.
SecureLivin
_____.'
f
itillnlt
_
l'
I.
""...
£ociioi..
__
•
•
__
odio
""
...~
I
middmil
'P
'P
I4
""PI-................
Iio::iioi.
...",'"'2006
Invest
InaChain
Bolt
__.w-
ai,__
!
i
uc....
........1__....
,
pa
-'fil
w..nio...
t6pIip
IS_
!,-
DaiI.........
',
...
.4
...r._!'
:_w:lilIo-
.............--.
__
..
-::;,;".::,""",&:
..
"I"i
w-=.:
~.
14-
.w-..
......fdili.
to.-
.w._-.
:
~~'::5:·:·l.
_-..
fIi,lo
,,
"7
•i
e
.,
................,
___I;_
U.....
aoI...
--.qwio-....l
-.i........
1M
-opioWoonio"
ali
_
.
~..
j
DaiI_...l.
i
TumYour
House
Intoa
Fortress
'-_".w...-.
5'.
,,
......,aiIIl'
f'"'..
-..c.w-...
[j....
1;
U..
.......1........
.
"'""
-.l-a__
cD
'PC'.....
Woonio..............
!o
.=-
0.,;,,_...._
,.
ill
'zit
.....GI_=
l'
1
A..
.wo..........
£ociMoce
-::::;":;'_:0<50
foe'.
lI"i
w..ra
pg
Iq
_ddr:aio:
.
....da
f.:iIiL
t-
do'-_-.
:
~~~":'i~'~
dir.........
1
aiWt.
n'
1;'
--.............
_
_:!•
u.................
=:..,.a--"
...a__..
pa
-"1oOenio..
_
upp...
.I
I
Daio_...
_!
••
,\
--
•.,
iJ-
...
~.
__
.
.
...
..
'
......
•I;
..._
~
&OCiIiti.
~a.
_
'.f,
~
Uli∙
f
5,•
s~
....
....
f'
_,...._t-...
.w...-.
5;'__
•
.,I,ieo∙+....
......
51
!
i
No-.a._
...........
'.(,.
-a,a'
5
........
,
,
;'
-
.....
-
t-
.w...-.
it'
∙s
.........,...
I'
or•
184
fnasa
7.
ny6m1Kal.\1I1111
YT06bl
npHBAeqbBHHMaHHeqHTaTeAeH
Koco60
Ba.2KHOMY
3aroAoBKy,em
M02KHOpaCnOA02KHTb
BepTHKaAbHo.
TumYour
House
IntoaFortress
npliC03AOHliHI1Htj>0PMOl.\H-
OffHblX6101ll1eTeHeHBHIiMO-
IflieAH30HHepa
40CTO
tj>0K)'-
clipyeTcll
HO
nepBoH
nOl1oce.
~
HMeHHO
nepBOllnonoco
4o~e
Bcero
npy.Bl1eKOeT411-
TOTeM.KOK
"POBlillO,
Ha
~eH
pacnollorOIOTCllrnOllHbfeCTO-
Tbl1Htj>OTOfpOtj>IiK
•OAHOK-QYA04HblHAI130l1H
cnoc06eH
TOlCKe
30BJ1e4b
411-
TOTel111
8HYTpbI1Htj>OpMOl.\I1-
OHHoro
OOlllleTeHSI.
AJ1l~
3To-
fO,
HOnpHMep,MO)KHO
no-
MeCTl1Tb
Ho
nepBoil
nOlloce
POMK)'
CTeKCTOM
«A
4TO
BHy:r-
pl1?»lillli,
HeMYApcrayllllY-
KOBO,C03jl,OTb
p03jl,ell
«Ca-
Mble
I1HTepecHbieTeMbl
HOMe-
PO»,BKOTOPOM
Ii
pacnOllO-
)Kl1Tb
TeKCT
Iilll1i'lJ1J1IOCTPOl.\liH,
•
npl13BOHHbfe308llOjl,eTbllHI1-
!
MOHHeM4l1TOTellll.
l-=;p-.
:'=;=
~
--
....
:&,
.
...
.,
al~.w-
......
,5;
c-.....
,
lk...
......JlIiIlila
.
,..
-..1
.-.::i__
'
jki-;pr'I''''
....oliopp
c:Ila
:
f:
o..io_",.[....
ili.ftoWor..
:
::;':;""
--"-
-
'
.
__a.,
i
...-
.
i
.¥d".w.-coa'"
....Eo.::iIioio
•
_....
a:
r=
Cl
--.0&0"
..
'fIi
w..ir
I
«
I;
J:l:Ii
cidc:Ilir;.......
.w-..
~""Edioi.l-=it-
.....
_-..
-r'∙•
..
ord
i•
.....,.a'!'
-,
........w..:.......
a&'I'_
_J
I
Ut..
co:oi=.......
.
..
ud.-.::i__
pa-;po:
1
~
cu,
'
Z..
0..>0__
~_,-_.
II'"
-"-
_
_la
••
_
...,
1
_
•.:
w;l;a...w-
..
.......rac-..
__
ce
.
Olio,..∙∙
.
ec_
q;
'P
w....lir
!
........
f,
oup<....
eWon:"'......,
...
--.
Put
lars
Oft
thc~:.odow~.;::'
t-
.....
t∙∙
__
aiWa
,
C
)
•',.∙r
_S--.w-
.....
E;
_.......lk..
.......
~
.
__-0
1ZiDa'
pea
->pi:'"
ca""
•
oDcraiP
a..
I
Oooio
_
-..:1
dab
ia
J:ra.l.
,
..c.c.....
I
-..:Ia-.w-
~
aaDa~.-"""h
Cl
__odio
r;.
"M
'fIi
WaDdio:
r
,
_'
~
-'--Gail
dooIan:
i
.....-....
1>:
~
do
&.o:>loi.
L-
dob
_-.r'..
i
...my...
J,j.
Of
.........w-:....
∙F;
_
vII_
Ut..
caioa........
•
qaiI
__CIlI:ft:i
..x.c."".
?'*-.:ipil
IoboniJ_
..
oIiqaip
a
CI
~:
0.;,.....
wi....
iriwo:
i
.w.
illlb
"Ii
ill
n4
...&
c.c
t∙
,..,-=I~~
...
'=1*
.....
r.-..Il_.....
0:1
0:1
....
odia
die
""
'l"i
w-&o:
'
=:iI
cWc:..il
,i
~
....weal:<
fmpi<
da
&.::iIiL
Irr;
iilI
m
•
01*1
IoIt
0-.-_""
_
.......
dab
ia
h
'aic.......
"'CIiI_=
I"
;
-..:I
a-
.weaN....
....
5T"
u......
4'
.....
-..l-.g
aDla'-'
...,..--:ipic
1oOonio
ca
J:
0.;,,-...
_
•"
.....
4
......----"-
-
."
..
-
.....
c.c
I'
i
Iit,..a
iii:.-
.we..
...
""ci-
....
fao:iio,;,
Il_
cmo
..
.............
~
w.dic
'"
1
i
1IOliI4dail
~
...w-.........
&aiIi:i..
Noon
&ba'.......__ooba__
,∙s
"'p:itQlll_puiai'
i
ij«
f
"Sid...,.t.........F'
£.=
,......_t-
if-mGob"
&..
::&...
-.
I
C
__..,.....
I'
∙f
_
~
daIaro:
IIIIpI.
5)
_
CBeAeHIf1S1
06
1f13ACTene
lfumameAU
,40AJlCHbl
6blcmpoUAeZKO
HaXO,4UmbC8e,4e-
HUR
06
WI,4ameAeUHqJopMaguoHHozo61OAAemeHR.
06.H3aTeAbHOcoo6IgHTeqHTaTeMlM,
KTOBbl,
paCnOA02KHB
B
nO.lJ,XOP..HIgeM
MeCTe
AOmTHnopraHH3agHHHAH
eeHa-
3BaHHe,a
TaK2Kea,n,pecH
HOMep
TeAe<JloHa.
3p.paBblH
CMblCA
nop.CKa3blBaeT,'ITO
P.MI
AomTHnaHa,n,O
OTBeCTH
AyqIIIee
MeCTO.
J\OrH'lHee
BcemnOCTaBHTb
Aoro-
TumYourHouse
IntoaFortress
Lon::m
~
dolo,-
lit
amc:t.
'"-
j
4
'uc:r
adipUcinc
dit.
sed
dim!
DOIIWIUl:I1
nibb....ismodrincidom!
UI:
boreetdokwe
TTlV'
Wqu:am
e:tzl:
.,Impn
Ut
wisi.
aWn
ad
minim
W'f!iam
quiI
oocaud
c:a:n:i
aDoa
~
-apit
1obottiJ
cis!
I::
aliqWp
cz
CI.
""""""'"
""""""'"
Secure
Livin
ow.
_1'd
cum
~
doloc
in
bmd
.,wp'm
..
wdit:
CJK
roo.L
vi
eoNcq\A!.
-.d
ilhIm
dolor
..
CIo1
fc:ucia
nulb.
&rilisj.
aI__
vmmn
n
COl
iuRo
odio
dipipjm
qui
bI∙nd"
P'
il
Nparum
zzrilddc:cit:aupc:
dWa:
dcIorc
..
fc:upit
ftl.iDl.
bems
Lon:m
ipIum
dcIot
m:
:I.lZlCt,
ma∙..............
:Idip~
em.
seddiuo
Doogm...,.
nibb
..
"i""od
rino":'mt
III
lvw:cu
do/.ore
"'W"
,Ii'lonm
en;
YOLn:pu
Ut
wisi
c:nim
ad
minim
.,...,iam
quis
noarud
ae:ci
cDo.n
u1bn:K:orpcr
JUxipi!
Ioboc
ria
niaI
UI:
V'lHepopMaLtl-10HHble6lOnneTeHl-1
185
THn
Ha
nepByro
nOAocy
HAllTYP,a,rp,enpHBOIJ,HTCHnO'ITO-
Bble
a.zr.peca.
B
nepBOM
cAyqae
AoroTHn
p,OA2KeH
6bITb,
C
OP,HOH
CTOpOHbI,
p,OCTaTOqHO60AbIlIHM
(qT06bIero
sa-
MeTHAlI),
aC
P,pyrOH
-
P,OCTaTOqHOMaAeHbKHM
(qTo6bI
He
OTBAeKaABHHMaHHeqHTaTeAH
OTOCHOBHorosarOAOB-
Ka).OCHOBHOHsarOAOBOKBce-TaKH
Ba2KHee.
,
EC/lUBbZ
npe,4nO/lazaeme
paCCbl/lamb
61O/l/lemeHU
no
no~me
6e.s
KOHBepmOB,
Heo6xo,4UMO
ocmaBumb
,4ocma-
mO~HO
Mecma
,4/lH
no~mOBOZO
Hp/lbZKa,a.apeca
Unpo-
u
~ux
CBe,4eHUU.
nOqTOBble
CBep,eHHHnpHHHTOpa3MezgaTbBHH3Y
Hano-
CAe.zr,HeHcTpaHHge.nop,3THKeTKOH06H3aTeAbHoYKClliillTe
o6paTHbIH
a.zr.pec.ECAlI
neqaTaHHeM
a.zr.peCOBsaHHMaeTCH
CTOpoHHHHqmpMa,cnegHaAH3HpyrozgaHCH
Ha
Bep,eHHH
cnHCKOBpaCCbIAKH
Ha.zr.peCHbIX6a3,
TOBKaqeCTBe06paT-
u
Horoa.zr.pecaHY2KHOYKa3aTba.zr.pec
HMeHHO
3TOHqmpMbI.
He06xop,HMoTaIOKeqeTKO
0603HaqHTb
KaTeropmo
noq-
TOBoro
OTnpaBAeHHHH
B
AlO6oM
cAyqaeYKa3aTb
HOMep
5:.:t:.....
)0;=
<:.:
~
.....
.£."'0'........
d;;.......,""","",
..;d
"""""h_""
:>l~
R
ioi<.'=
'_H
""=t~
'"
;.Cr
V.a
:""""'".,.,r-><
oJ
$>-
'.
...
1.
~
""
"'1'fnC'"
lG~<I.
;
..
_!laui::t....
~d
f!s.
-t>c
..
"""
~ ~
"""""'"
x
~
....
~
.-."..i:I.~
!lit.....,.
*",.............
dc>.$="'""""""'":::.
...
.......
~."".".._.:::"
""..
;~n~
d
~~ ~
....
po..o~_~fgolb-'
..
!"JI-:I't
n"'.IIl"l".
$~
!:soI_
f'.'!<"G
~~d.:!>ok
~:
..-J
,-3
is
∙
.".
OJ[.:n-.er;:
Sol:~
...
=--........
:tntf.∙
~""
r-"'#<-
":"'":>r
~'~'_pc«<ll:
"'-5:<:({
....
COII:
S:~».c~
...
:.q>t>U'd
'*""'",..."'"""'"....
:.r-..;;
lIno.cS;'''''''
~
Sob_Two
Stockholder
Report,
1990's
!'o""""-"'="
lG.!!
~~"
a.!
;lr.~~
:::,
i'C"'"'"'"
.,,-,.{",=.,.....
U>u!
dioo:i
~
~ =ct«<.~ ~
?"li=f.'...t",..,........
'""'*
.~~ 6r~
I
.....,......"
_.1»<i:s<
6<,;»'-;:.,
~
~ ~!I.,.
:I::'l;
(116."....:!""
e.<'"~ ('U"'~;'""'l~ ~
'<r.:o<U)"",,,,
..
t
","""""10:.
.oa;!.;"':-~;';'
.......
i>;'"
~ r.~:;",:.~
"'"'>C"'"
t.t<,
l~~"
•."";;;"
;:>Hr'''''''''...............
~A<
l
:l>:
~
..
r.«=<:<,<
P.
-.a:->fJI∙i':'""n<!11>:;:
.,,"",~_
,.p>.""""'"
~._ ~i'l_""""-_'!~
'l'>
~
""".--..,.".
"""""t
>.<.c::..
.tori,"",
lie';."......'--
Ole.
Ie
l<\t':
::n,
f.'<"""
~~
'"
",~.n"~_~~
?"".....
t:~ _~J,.j_
.,....".....
n.......--.""
~.~ ~o;.'''''
\I.e:,",Oonf.
c:...."",
.:;";.II<:'l,...
:.s
~¢
:.=
c.l1P'/':~~ M.~~:r.un.Jt e.ew-~.if"~l
:::;..no..
I:..=:
-'.......:;:
"""+$
U..bl:tj«"
:.._h'
.J.··~--...l.,.~,
.......
~:.
__
:e;.....:....
.
-."....._
.~
"
~
p
~.--....~
---
~
N-∙∙'=c.r-.;.."
~,:fIo""::::Pe:j~
•
..,.,..-.-
..
.......!""""
=",::.,.~ I«I~.'"
J'8
p"....
~.-..;l
l\'t
fo;:~lt.o::loclo_u)""
IdE
t>'*e..
:.~""'
?f<d:
....?q
~"""~"'''''~::r.Jo,.~
:<:'_......u
<n::ln
:L"
::N1IIdc.;::W..
tNl
~
-.
~3
1:>
1!lr<.'("Jn:o..
~~
::v'!~~~
:-,roc:
clori<
~...,~;
•••
~
tl:=r.:.c..
c""",.~..-.Y<
rip<-..........
"'S.....,....l.ilt.l
;m...<.
••
~J.
..
ill
~.:..:
,....
..
""""'"
'--'l:
~
"""...;,;
,..Jo..
~l,"
H>w
~
:>..:
br',"h.o<:"':!"
:.p
.-..l...
"".r.-..
~ -.I:L.~~
"""."?'
.,.c
..."
'..o.~~~.,..,
_..:.....
_=
,*";....,.,..
rtl.o:".
~<::!>-....~..
:",=
s<
"''''''J:,<:!
:<:
CIOfr'∙.•_...",....,
"Ak:~
,_
ll>
I:~ ~l.....~
tol....k;"'r.:::.t".l
P'
?"""U"
I
......
"'""......,.~..(
O'!"
.,.l.-Io.bl:~I~
,,,,,,,,,I.'
:..""'-1':,...,)
=
to"~-.l
Eo<...
~..........t ~
.'!lo...
1.''-::.......
~ Z'--<'~
____
~-.m ~
..
∙...,lI∙""
~'I
.
.,..l.c~~>loo:w
__
V........
-----
:o-~
............
~6._~.
"............
...,.."'~
;U
~
i=..c',;"b/:""'"
oooe~<';:
...-.,.••,."',..,
",=o:=~=:>«a ~"'.:K
",O(>",--i<
'<IN'.r
f~
:
'"""'..
~<:!::~"<,,-pc.ti
.....
if;"
t1:c...::....."...
<j~;1J{;:''''~.~
..
~
.....".....
~f,...-.".;,.~11 ~« ~"'_._I.'~;";"_"'-'Iv~
!>:l.~'
k<"'.ai,!,.
~
l>..'"t
:>t<"o
~,...,,'ier~
J'O:'(=
<>1.
~
t\1r,e
~ltl::'
...
l~:
.-J,.".",:........
6.
""~'
'"
~:h,"<II:~"
""''':'.:':II<"bi'''''~<r
__'';.,.""""""""",.
'l:""....
~.< ~
p....-.r.
~..((
..
~
ll-.......
i-...
~
'"
t!....be::
a
;''''1:
<;r.....'"
~
ad"'""'..,.....,..
f"I'l<S::.i
_..
~ llIc...".,.~
....
~""'.a~
"""'t::lo>:oo.t.:l:<
~'"
.aJ.:.
aI...
,,-,,=~
__::
i,""';,
:'="..,....
=d
~'''''''''.
,...,."
"'P"";;;""'~ ~"'"
""u.ci:
I""....
.,:,:I"iI!.
1>:.0-="'"
_.!JI::
l""l\<ct,,-,,,-.....
<
<.I_
r~"1'
».IS-'r:"__
eo:
::«nJt!'l'
..-s.:!':.-...e;~""
'-'>.'"...,....""..
!.~.~._""
l'v,....."""'
~
:"""'-0;-."'""
p"
1>...,../
G<.-.c
!l.""-
it.
o:J
::{<*d
i"'i".:";"
liII!
_.'¢Oo'_~~.
,,;;
!l>.q""
~~
:>I'
fC>""'~.~.
t
.:I:>:o<i-""
"'a't"
t;:...,.""""
~
'n...
ti.~""arf.""'~,...,.,,~~ ht~'C'S
~~:'IXiI~=",,'~"'
..
~.
::
to
:Ix
:q,.:...
:ix
;x"i"<"''''''''
'<:':>.'lC.-=-t.,W
1C,
__
t......
~~-."'~=i""
----------------------------------------------
....;.;.'∙!∙f::<,!∙
..f;
Perspecti\es
.,
l
:::lot...
tAn
t∙.So.
r"'"."iT.WE.
.~"
~!'<1::"f'~'
0ftK
0';"-
~
~ ~';;lUn..:::,
1111:
------
A.~.IAt:
........pecU,,"
,"J}
.'t.>-r
.~.l:
186
rllasa
7.
ny611il1KalJ,iI1i11
nOqTOBOHAHy,eH3HH,
qTo6bIHenpHIllAOCbnOTOM
HaKAeH-
BaTbMapKH.
ECAHHap.nOQTOBOH3THKeTKOH
BbInOMeCTHTe
q>pasy
«ITpocb6aH3BeCTHTb
06
H3MeHeHHH
ap.peca»,3TO
nOMO-
m.eT
BaMB06HOBAeHHHcnHCKa
a.u.peCOBnOTeHy,HaAbHbIX
nOKynaTeAeHHAHKAHeHTOB.
ITPH
HaAHQHHno.u.o6Horo3a-
npocaBnHCbMe,npH
nepee3.u.enOAyqaTeNl:
HaHOBoe
Me-
CTO
m.HTeAbCTBa
BaM
6y.u.eTC006IgaTbCR
ero
HOBbIHa.u.pec.
CBeAeHllUI
06
aBTopax
EC/lUUeAb610AAemeHR
cocmoumB
npe.aocmaBAeHUU
B03MO:JICHOCmUcaMOBblpa:JICeHURcompY,4HUKaMUAU
lUIe-
HaMaccouuauuu,YKa:JICume
UMeHaBcexaBmopOB,
Ha-
3BaHUROm,4eAOB,
Me
OHUpa60ma1OmUux
,40A:JICHOcmu.
ECAHy.u.acTcR,conpoBo.u.HTe
CTaTbH
q>oTorpaq>HRMHHAH
pHcoBaHHbIMHnopTpeTaMHaBTopoB.
8THq>oTorpaq>HH
MOm.HOHCnOAb30BaTbTaKm.e
HBKaqeCTBeCTPYKTypHOro
3AeMeHTaKOMno3Hy,HH.
SecureLivin
TumYour
House
Intoa
Fortress
o,j.ImBNl
L.-
if-----.
..
(
.
,
........
)aIoIl'
H
-,•
............o6t(
-
...lit..........
,
.....-..1.........
•
pel
-:ipil:~"­
......
'
..
DU_"'"_
iDa.....
ill
..
~
=:;'
=:':"..
,
..
-r.
_
!•
_i
..
a-~_
.....
........
__
0•
.....
5,∙∙
op......
Flq
ddmi;....
....cWorc
fdili.
t-
daIox
.....
=
r:"
.,
....
laiWl'"
t∙.,•
•
3aronoBKH
3aHUMaRcb,4U3aUHOM
3a20AOBKOB.
Heo6xo,4UMOYl./.U-
u
mblBamb
KOAUl./.eCmBO
cmameuBHOMepeUpa3Mep
Ka:JIC-
u
40UU3
HUX.
lt1HepopMalJ,1I10HHble61OnneTeHII1
ECMlIlhaHHpyeTCH
B
KCUKAOM
HOMepe
nOMeIgaTb
Ha
nepBOH
nOJl.oce
OJUlY6oJl.bllJyID
CTaTblO
RHecKOJl.bKO
6oJl.ee
MeJI.KRX,
u
TOCTORT
C.a;eJl.aTbO.a;HH.a;OMRHRpyIDIgRR.
187
SecureLivin
VoIwDc
u.
Wuc
,
TumYourHouseIntoa
Fortress
t.-;p.-cWix__
,,,r(
.,
die...__
J
flill'
•..
!
...
~.w- ~
...
J;
lit....
csia.l--.....
-.1-0
aCoo
"n
pa
w-lio....
oIiofoip
Clea
f
i
0Ili0_
4oiof
iD'
1
uio:
iD
YUl;
.ail
Tn
ic
I'"
iIlaa
doIon:
COl
r...pr.
&aiM
11_
<ftIO
Cl
:
odiIo
I;,
..
'f'8
bIoDdic
f
lin
an.w.it
Oolon..
""'c;oiI:
.oooIlalio::ilioi.
J.-
.w...-.
:
~?::~£~I;·
:
~.........
,
~
ft'
if
.,
.w-.....
o&q..
_
1:
th..................
qm-..l
....a
WlioD
vn
po
->pit1aOanio.....
oJi.;-ipa..
,,....
0...;._..
..........wo..'
!
aia.'4.......
=!.
.....M'JP'
illoIIll.wo.
Ql
"'"Pt
IIaIIo
£..:ilia..""".....
D
II
....
<>dio
.t;,
..
qui
bIa<>dil;
1;
dclcU
...._dOIOOrO
./CIopiI......
NIa
liba...,....__
dci'-I
opQoa.CIOCII'lC
Aili1;
,
I
£
I
"-ia&
if!
qaocl
.....plKax"-,....-.X-....
00I0r_-.
..
5
..
-C
c5oa
-yai>ll'
t
ri
.!
.w-
....Aii
-am:
!
I
Put...
on
the'trIi
d:
id'
t.-;po-
dninr..-.
..
Wj'
.,
ciio,......
""1
ai*
=.
J
ri"
.
t
III
__.w-.....
aE
1
_oI.q..
u...
Qim
-o-.
cmci......
v'
pa
1oborOo
.li<plip
a:
..
DI:io_w1_...
.w.r.b
!
i1io
~.......
l'
i-..libD
cloIon:
COl
oalIo.liociIioio.""".......
h
"'
dic∙∙
quiw..il
,....-1,
m
o::a:iIcId.mio:.............
.........&cilioi.
t.-
if-.w.r•.-..
:
;~:=5:.~.~=''''''''
UO
,
,
..,
I'
.J",
....__
.w-........
...
J
I
lk.........
-dqooiI-.I
-.:iaCoo
vile
pc<
w.-;"...
oJior&ip
mea
d
;;
DaiI_'"
_~.w..
..'
'"',
...
l'
...
fM:iioio
II
"""....."'
..&t
i
p"
"~P'
';
.......
""P"....
.w-
..
-.=....
r..:uo;.
Iifr¥at
In
•
Cb*
Idt
Dooio__.....
.w..b
f
it.
...
..
'.
wi.....
o:•
..................foci5oU.
U-.ilic..m..!
......--......__-.a...
....,....,ipil1aOanio""..
J
._
0.,;"._
wi__
cWo<
b
i
it
iQ,
'j
"'_!'...
wi~
........r...p.
£ociIioio.__
..
h
n
__
r'∙∙
bl-..iI
po
14
""'"
0</alil:
1:<
......hlIIIo.loo:>iL
N-.llIU
_
......
..........
'
DiIIiI'__
.,.-.-p>e
•
C
.a;pyrOH
CTOpOHbI,
eCMl
Ha
nepByIDCTpaHRID'
BbIHeceHbI
HeCKOJl.bKO
He6oJl.bllJRX
CTaTeH,
TOBce
RXMOfKHO
cHa6-
.a;HTb
3aroJl.OBKaMH
O.a;HoroypOBIDI.
SecureLivin
Volume
n.
laue'
TumYour
House
Into
a
Fortress
So
YouWant
toInstaUa
PortcuUIs?
t.-;,..
dnInr....-.
Sf
.,
..._
~
r
""71libQ'
d
".,
.-...-.w-....
oliqo.m
cal
b
'P'
u...
CClinI
od__--.
qoio
--...l
cz=i
",
....
.......Inbnnio
1II.lirpjp
a
..
h
I
DIoio
_wi_.....
LL.∙\.∙...
_
....
...-';'
I
wi
.....w-..........
lidi.-I.__
•
h
•
...∙4",.
w-liI
ii,
mil
.w...c........
.w-.
""Po
.L.foo:>!ioi..
1.-.....
N-.Iia....
.....doirmd.......
llibiICj
_......,Ml.~
--fI-:ot
Eo<:.,.....,..
-.t.-......
cWor_
-."'WI'
.~
..
..I....
)ai*....
_'
"
.•-....c.w-
.........
,.1
cal
1
I
Ce,..
r,'.
,die,_
~
-y1liWt."'.
J
."
.w-....
arlO_
u....
....."-.1
aac:i.....',..
-=ipC
~
....Uq.ip
..
a.
d
;
DoIiI_wi__
dninriQ'
'alia,
\
...
_!....
wi
iDo-.
.w...
..
-.po;"
lia1ioio
Ie....
_..
•
....odin
d',.,
"""
w....-po
Iq
mil
dolalic.........
.w-'"'
.......Aolioo::iioO.
L-.....
.w....
-.~
__
:
:5,:.:.
~'
die,__
""1ai1lo
..'
1
ri
n
.,
...
-.a.w..........
.....
y'
i
U........
od.......
............-.1-.;....
c
h
pa
,..;pic
Inl>nrOo
aioI
188
rJlasa
7.
ny6m1Ka~L-1L-1
06bl'lHO
3aroJl.OBKH
nOMeIgaJOTHCiAnpeJUiapHeMblMH
HMH
CTaTbHMH.O,lUiaKO
HHKTOHeMewaeTBaMnonpo60BaTb
pacnOJl.02KHTb
HXC60Ky.
«npMMCHKM»(TM3epbl)
J'i.la'tHOol/JopMAeHHaH
«npUMaHKa»
no6YJICpaem'tuma-
meJleu3aVlHHymb
BHympb
61OJlJlemeHH.
KpaTKHH
nepeqeHb
CTaTeH
Ha
06J1.02KKeny6J1.HKagHH
npH-
BJl.eKaeT
BHHMaHHeK
MaTepHaJl.aM,nOMeIgeHHblMBHYTpH
BblnycKaHHa
nOCJl.e,lUieHcTpaHHge.flonpo6yiiTepasHble
BapHaHTbIH
nO,ll,6epHTe
,lI,J\.H
CO,ll,ep2KaHHH
TaKoeMeCTO
H
q>oPMY,
~06bl
OHOXopoWO
Bbl,ll,eJI.HJl.OCb
Ha
q>oHe,lI,PY-
rnxaJl.eMeHTOB
nOJl.OCbI.
Inwstk1
a
ChaIn
Bolt
......
-.
:z
..._-.c,
_
......._4
~~_ra,.
__
S
~~_
...
~
_,-_0-...
7
QI"~
•
DoiI_
...
....
',
.•
DoiI_
_',
.•
,_
I∙"
""-_..r.
u
..r.
-
_--
....
.....W:oooio..........
'
DoiI_
..._
......
',.
,
•
,_I
.....
.....
--.-_
.
;::
=~.~.:;
5,..
...
.....
'I
•
.w.o.
.
~
..
--.No-.
_
.....
......-.01
_
Sf
......
"'_t-
....
-.
"',
......
__
I"'~'
'1
__
.......
,
.
..
_.....
...
..
i,
.w...........__
•__•
;:
=~.~'
:'.-...
..
,....
.....
'I
•
.w.o.
.
........1Or:I1Oi.
t-~.w.
..-.
~
~~
..
:.~.s.........
;
...
.-.....t.
'1
.M-......
-
'I
U..._04--.__
___
A.
........
I
I
DoiI_
...
---,,",-.'
,
..
\
..
-
.......
I
.........
•...
.......
__
..
..--
...
Ic"
...............
14
.-........
......................
Turn
"l\:lur
House
Into
a
Fortress
Secure
Livin
t-..........-.
,c
....."-
I
iIM;-.l'
.,•
....
_II
Ul'"
.....r._...
,
""""""'
.
,
,
DoiI_
..._',
I.
,
..
_I
......
....
--.
__
.
;:
=~'~'
:;__
5,'.
...
.....
',
.
..............t-
-.
~
~~.:::.
::"s""'--
I'"
........∙∙1.--...........
-II
""-
......
-
.............
...._....
II
--';f""""
............
~_t-
....
='
';;,;.~-.
'1'.
s."''''
_
lliWo-"-"....
.......
_
'11-.
-.
,.∙e
...
∙
'1•
.................
_11
t-..........
_
,.
le."'__
I
......
,.,
....
S"
e...-
.....
d
e_;
~
..
,
....
_
....U_......
---,--'
:
.....
..........
I
--_
...
....a---.
~
:;~.::'~"::,:
,
...
.............
f•
,
............o5t---
.........
U
ooI_-.
.......----'
,
....Iroiooooio.......,
......
,:
0..-__
_5
__
......
,
.....
....
~._-
L
It'
.
'.,.ZJ
S
h
1ClO&
i
t-...-........
_
~
=':~':'::"
........
,
.
..........
,
-
,
...............
-
.....1.10......._
..............
--
.....
,
:
_.
-,.;~..
!
L"
....
_.if...
,
...............
-
;
::;..
...
.....
,I
•'p
.liooo-.U.......
.......................
.
:
-.,
..
...
∙f•
....................
IC
.
'.,.»
So
'Ibu
want
to
InstaD
a
PortelA?
0,,;,.............
!'
...
l;__
.....
I
....
_:;..;:'C;;i
__•
.......
-
.......
.
~
.....
i
..
a-...
-::...:'c;;"
_
...
_---
::::
._"",
...
....
...-',
-
.....
......
,....-',
.....
-_
-
....t-
_
-_~-v·
...
:-
,if•
................
-
,
,
u__..............
................
,
....w..-..........
,L
0.;.
__
-_........
'p....
t-
-.
:
=~~I,::.
:::-....
b~--.l·
..•
a...-.""""-
_
......t.k....,......
..............-0.....
,i
....
Iroiooooio
.
......
'
,
0.;......
!'
....--
,
What's
Inside
SecureLivin
Hepe,ll,KoqHTaTeJI.HnOJl.yqaJOT
neqaTHble
H3,lJ,aHHH
B
qlop-
Me
KOHBePTOB
C
CiApeCOM
-HMeHHOTaK
BblrJI.H,lI,j{T61OJ\.J\.e-
TeHHH
,lI,pymeMaTepHaJl.bl,pacnpOCTpaHHeMbleMeTO,ll,OM
nOqTOBOHpaCCblJI.KH.ECJl.H
Bbl
npe,ll,noqHTaeTe
pa60TaTb
HMeHHO
TaK,
TO
M02KeTe
nOMeCTHTb
CO,ll,ep2KaHHe
HaKOH-
BepT,H
nOJl.yqaTeJ\.b
HenpeMeHHO
npO~eT
ern.
Bbl
M02KeTeTaK2Ke<><I>OPMHTb
BCIO
06J1.02KKY
KaK
CO,ll,ep-
2KaHHe61OJ\.J\.eTeHH.flOMeCTHTe
Ha
HeHqloTOrpaqlHH,
Te-
o
Ma~eCKH
CBHSaHHble
CO
CTaTbHMH,
H
C,lI,eJl.aHTenO,lJ,nHCH,
n06}'2Kj.{aIOIgHeqHTaTeJl.eH
K3HaKOMCTBYC
MaTepHaJl.aMH
BblnycKa.
V'lHepOpMal..l1i10HHble61OnneTeHIi1
ACCOUlfTIHO
•
WHAT'S
INSIDE!
We
Ju)U
line
tndlu
lA"fl_.,d....
TIu,.-,.,
CD:
...
t..tfm=w,
rlPtr
£..,rftwc'...
&i,.".
A
t
I.'
I
ra'l,ecttTu
P.O.
6c«
54J1
Nr.
TGrt
Ory
/1US
189
BBOAHble
cl>PC3bl
BBO,4Hbleeppa.sbl
UKpamKUe
CBO,4KUuzpGlom
POAb
CBR-
.sylOr,y,ezoMeJIC,4y.saZOAOBKaMU
UOCHOBHblMmeKCmOM.
BBO,lJ,Hbleq>pa3bl
(leads)
nOMeIgalOTHenOCpe,ll.CTBeHHO
no,ll.
saroAoBKoM,qaCTO
paCTRrHBaR
TeKCTHaWHpHHyHe-
CKOAbKHXKOAOHOK.
Bbl
TaK2KeM02KeTepaCnOA02KHTbBBOJJ.HYlOq>pa3yBHyTpH
TeKCTa,
OT,lI.eAHB
eeC
nOMOIgblOroPH30HTaAbHbIX
AHHeeK
HAH
KaKHM-TOHHblMcnoc06oM.
190
rnaBa7.
ny6mlKalJ,~~
ftNIt
In•
01*1
IoIt
0..;,
_
-.l.
_
...."'"""..
•
!•
'"'....
_.al.:io
._wl;Jtoa....
....u......
...................,...w.....;.
.....""PP..
co
-.io
lUI.
Ouio_
.a_.o::;,..w.'
I
c:Jc..
Nt..
_
.....
:
.....A....
......
_......'
o&ol:di
VoI=c
It
I.uc
9
SecureLivin
TumYourHouseIntoa
Fortress
Tum
Your
House
Into
a
Fortress
Smmtf
is•
ItII#
'!
aiM.
w.M.".,!»IIN
ins;
1m6n.
1"'
""!.u.
~
fulUoJJ
'!~
Bra
thw.fiJi-t.r
""W
tIiIpJJetJ
if
1"'1/
p.n
tW•
ftw
m.,u
'i.
ri-.
t-....
.w..-.
~.
__..
=
::::.=-":::.
-~''''ood'''
fa
..
'!If
rololr....-...t
--,•
P-
1•
-.1......
w-..w-_
....
,,
Ut"'......
""=iioi.
1-.
.w...-.
........"""'-.I...d.......__,"....
-r........
w..n;"....
..,
...o..d.
.!•
~a..
1
I
Jlioro-........
o..;,_..I...
_cWor..
\)0:__.._";'"
!
laiI....
\
____
',.
......,..a
ill-.
4oioo<
~
_
o/iotooip""
•
..
Iiarpo
~.
__..'
I
Dooio__
•Fe!
...
_',
iLit..
w...lilpa.-I;
ali"""""'
1.--.
.....................dO,.
.
s-''''''
.........t-...
.w.__
,
lIiWr.--.d'
∙f•
'4'
.
c.rc...,,--..
.s..--
j
aiWo
∙
.t,._':
u....
a--.w-
__
........__
...d......
...,.......
.,
jNO-;p;.w....;,••
Vt......."'.....---.
_-
I..
.
.;.;..,a.
i
4
<pOo__...;
..n.
1'"*
_
I
IIM;.-...l
i
.!•
.....1Mod»
U<pip......................_
_
-.~
i
0.,;,_,,",':...
i
rololr........
_f
....
•∙f
.--.0..
......
,,1
po
Ioloanio__
oiol..,.
'I.,.
Ul._
o..:._",_a-dob"
j.a.lo.-..ti
.,•
1'
............._.........................
........="'""iJl.-....
(t;
:
'.,.JJ
Vo!Gmc
It
fMlC
9
SecureLivin
Pa3Mep
06bIQHO
6IOAJl.eTeHH
p'eJ\aIOTC~
H3TeTpap.eHCflopMaTOM
21,6x28
CM
(8,5x11
p.IOHMa),
KOTopblenOJ\
yqaIOTCflaJ\b-
gOBKOH
J\HCTOBpa3MepOM
27,94x43,18
CM
(11x17
P.IOH-
MOB),HO
p.onycTHMbIH
60J\ee
Me.MmeCflOpMaTbI.
Ha
Kam.-
P.OM
J\HCTe
pa3MeIgaeTc~
QeTblpe
cTpaHHgbI6IOAJl.eTeIDI.
<1>opMaT
cTpaHHgbI6IOAJl.eTeIDIMmKeT
6bITbJ\I06bIM,HO
neQaTb
HeCTaHp.apTHblxCflopMaToB
06XOP.HTC~
p.opmKe.
HaH60J\bIlIeepacnpoCTpaHeHHe(BCiliA
HKaHap.e)
no-
J\yqHJ\HTpHCflopMaTa:
letter
(8,5x11
P.IOHMOB),
legal
(8,5x14
P.IOHMOB)H
tabloid
(11x17
P'IOHMOB);HXnop,p,ep-
2KHBaIOT
BcenpHHTepbI.
ECJ\HCflopMaT
H3p'aHH~
HeCOOT-
BeTcTByeT
HHOP.HOMyH3HHX,
TO3a06pe3Ky
cTpaHHg
npHp'eTC~
p'onJ\aTHTb.
(CaMO
C060H,eCJ\H
MaKeT
cOp'ep-
2KHT
06pe3HbleMeTKH,TO
cTpaHHgbI
BcepaBHO
npHp.eTC~
06pe3aTb.)
PacnpOCTpaHeHllte
AU3aUHnettamHbIXU3,4aHUU
8
3HattUmeJlbHOU
Mepe
3a-
8ucum
om
cnoco6auxpacnpocmpaHeHUJl.
He06xop.HMO
3HaTbOTBeTbIHa
p.BaBam.HbIX
Bonpoca:
•
HY2KHaJ\HCflaJ\bgoBKa6IOAJl.eTeIDIHJ\H
ero
Hap.o
nepe-
CbIJ\aTb«KaKeCTb»,T.e.B
HarypaAbHYIOBeJ\HQHHY?
•
Hap.oJ\HBKJ\ap.bIBaTb6IOAJl.eTeHb
BKOHBepT?
ManoepopMaTHble
ra3eTbi
Cnoc06
p,OCTaBKHHap,O
Bbl6HpaTbHapaHHHX
3TanaXn.M-
HHpOBaHIDIH3p,aHIDI.npH
paCCblJl.Ke6e3KOHBepTOBBbl
3KOHOMHTep,eHbrH
HanOqTOBblX
npHHap,Jl.e2KHOCTHX,
Op,-
HaKO
BblHy*p.eHblTepHTby,eHHOe
peKJI.aMHOe
HHHqJOpMa-
y,HOHHOe
npOCTpaHCTBO,TaKKaK
npHXOP,HTCHOCTaBJl.HTb
MeCTO
P.JI.H
ap,pecaHnpOqHXnO<iTOBbIXCBep,eHHH.
KpoMe
TOrO,
He2KHaHCTpYKTYpa
neqaTHOrO
p,OKYMeHTaM02KeT
He
Bblp,ep2KaTb
rpy6blx
qJH3HqeCKHXB03P,eHCTBHH
coCTOPO-
HblCOBpeMeHHblXaBTOMaTH3HpOBaHHbiX
cpep,CTB
06pa-
60TKHnOqTbI.
HepeP,KOpa3pblBblHnOMHTOCTHCBOMT
Ha
o
HeTBce
YCHJ\.IDIp,H3aHHepOB,H
B
nepBYIOOqepep,b
TaKoe
cJl.yqaeTcH
HMeHHOCMeJl.KHMHnOqTOBblMHOTnpaBJl.eHIDI-
MH.
l/,MI
npOBepKHnpOqHOCTHBaUlero
H3p,aHIDI
nonpo-
6yHTeOTnpaBHTbOp,HH3K3eMnJUlp
caMoMyce6e.
XOTH
nepeCblJl.aTb
HHqJopMay,HOHHble61OJ\.J\.eTeHH
BCJ\.O-
2KeHHOMBHp,e
3HaqHTeJl.bHO
yp,06Hee,Ha3BaHHeH3aro-
Jl.OBKH
CTaTeH
He
6yP,YT
BHp,HblqHTaTeJ\.iO
p,o
Texnop,nOKa
OHHe
pa3BepHeTC006IgeHHe.
KpOMeTOro,
nponap,eT3qJ-
o
0
qJeKT«nJl.aKaTHOroB03P,eHCTBIDI»,npHCyIgHHnOJl.HoqJop-
MaTHblM
H3p,aHIDIM
pa3MepOM
21,6x28
CM.
Mano~opMaTHble
ra3eTbi
YcneUlHOCTb
p,H3aHHaMaAoqJopMaTHblXra3eT
(Ta6J1.0HP,oB)
onpep,eJI.HeTCHC06J1.IOP,eHHeM
MHornx
H3
Tex
2KenpHHy,H-
o
nOB,KOTOpblMH
npHIDITOPYKOBOp,CTBOBaTbCH
B
p,H3aHHe
HHqJopMay,HOHHbIX61OJ\.J\.eTeHeH.
Oc06eHHO
3TOOTHOCHTCH
K
He06xoP,HMOCTHOqJOpMJl.HTb
HOMepaB
Op,HOM
CTHJl.e,
ap,anTHpyH
KHeMyTeKCT
HHJ\.J\.lOCTpay,HH,
KOTopble,KO-
HeqHO,Bce
BpeMHMeIDIIOTCH.
3aroJl.OBKH,HanpHMep,
P,OJ\.2KHbl
6blTb6pOCKHMH,HOnpH
3TOMHeJ\.b3H
p,onycKaTb,
qT06blOHH
KOHKypHpOBaAHp,pyr
C
p,pyrOMHJ\.H
C
Ha3BaHH-
eM
ra3eTbl;OqeHbBa2KHOTaK*e
npaBHJ\.bHOpacnOJl.araTb
qJOTorpaqJHHpa3HOropa3Mepa,COCTaBAHH
HaH60Jl.ee
yp,aq-
Hble
KOMn03Hy,HH.
C
TaHp,apTHaHMaAoqJopMaTHaHra3eTa
HMeeTpa3Mepblno-
J\.OCbl
28x43
CM,
XOTH3THY,HqJpblMOryTMeIDITbCH
OTra-
3eTbiK
ra3eTeH
OT
THnorpaqJHH
K
THnorpaqJHH.EblBalOT,
HanpHMep,
rageTblqJopMaTOM
28x35,5
CM.
MaAOqJopMaT-
Hble
ra3eTblqaCTOneqaTalOTCH
HaPYJl.OHHblXneqaTHblX
MaUlHHax,BKOTOpblX6yMara
nop,aeTCH
npH
nOMoIgH
60J\.bUlOro
BpaIgalOIgerocHBaAa.npHTaKoH
TeXHOJl.OrnH
191
192
rnaBa
7.
ny6m1Kal..\V1V1
SllUash
Themlike
Grapes!
~
....
-.-.
b
'.___
,__
t
..
_
$:
~
__
ooIl
__
...
-
..
---
_
......
__:tz:zL
-_
...
_--~'~
'$---:
...
-
------_._-
=
=----;...,-
"
----_
.....
--~
....
-.-
~:.=,
=-----
-----
---
-------
cte.
__'
4
.....111.....
_,--_.-_~
_-.
"
...
e..
_.-.
I--_
.......
-:
_,__=::__
l-.....
_.-.•__
-_
-
~
....
--
,-
'
.
_._.r
l1li
_.......
....._.-_'-
__$
t
WIIattile
Colt
Can
TellYou
~
....
-.-
......
--_."'-
__
.......
_$
tt
__
M
__
::(l':
__
....
..'
.l1li.
..
,,4
...
_
_
.....
-_.-
---.
-,.-
,
-----,....--
~
....
-.-.
-.
3aneqaTaHHaR
06AaCTb
OKa3bIBaeTCHHeCKOAbKO
MeHbIIIe
q>H3HqeCKOrOpasMepa6YMarH.
~
BbIBop,a
OpHrHHaA-MaKeTaMaAoq>opMaTHOHraseTbI
M02KHOBocnOAb30BaTbCHAasepHbIM
npHHTepOM,
op,HaKO
cAep,yeT
HMeTbB
BHP,y,'ITOrpy6Mra3eTHaR
6yMara
06blqHOCHAbHOBnHTbIBaeTKpacKy,
n03TOMY
npHneqaTH
THpa2Ka
pe3KOCTb
q>OTorpaq>HqeCKHXH306pa2KeHHH
CHH3HTCH.
KpOMeToro,60AbIIIHHCTBO
AasepHblx
npHHTe-
pOBHe
MOryT
neqaTaTbHa
6YMareq>opMaTOM
60AbIIIe
qeM
21,6x28
CM.
(XOTH
eCTb
MOp,eAH,
paCCqHTaHHbleHaBbI-
BOp,
nOAOC
MaAoq>opMaTHbIX
ra3eT.)
.llMyCTpaHeHHH
p,aHHoro
OrpaHHqeHHH
BnporpaMMaxBepCTKHqaCTO
HMeeTCHq>YHKgHH
neqaTH60AbIIIHXnOAOCno
qaCTHM
Ha
CTaHP,apTHbIX
AHCTax
21,6x28
CM,KOTopbIenOTOM
u
CKAeHBaIOTCH
B
ep,HHbIH
MaKeT.
nepBOSI
nonoco
DOAbUlOU</JopMamnOSBOARem
Ha6upamb2aSemHble
salOAOBKU
KpynHblM
J/CUPHblMUlpu</JmOM
UocmaBARem
u
,4oCmamOtlHO
Mecma
,4AR
KpynHblx
</Jomozpa</Juu.
06A02KKH
caMbIX
yp,aqHbIXMaAoq>opMaTHbIXraseT,KaK
u
npaBHAo,HMeIOT
Op,HHBH3YaAbHOP,OMHHHPy!oI,gHH3Ae-
MeHT.ECAHHanOAoce
nOMeI,geHa
oc06o
Ba2KHaRCTaTbH
u
HAHceHcagHOHHbIHpenopTa2K,geHTpoMKOMn03HgHH
CTOHT
cp,eAaTb
3arOAOBOK
3ToroMaTepHaAa.
ManoepopMaTHble
ra3eTbi
258BottlesofPricelessBordeaux
DiscoveredinAbandonedCellar
193
-
-.
:.~;=~-
,,'__._s•
n
F''.__....
....-_
..$
1;&
__"__
""
-
.........
-
_
....
__5,
$
-_
...
_
....
_
......
•:__5
4"'-
-----_._-
-:=."
;
I
II:
____
....
-
.....
-
-.
:
::~~~:':=?
----
_'"5_
...--
;'
--
.....
----
____
:s••
--.111....
-.--
....
..--'-
....
.....
-.
....
-
-.-'$--
---~-
'q'-'"
-'e
_"",..".,.
_
--.
----
-
.-.,••
5
lit
---~-
"
-.--
..
-.
..
___2'55
'"
......
-....
...-
$-
_
'a-
_
-.
...
_-
...
,.,
._-
---
_?
Ol
__
...-
-------'
.-
i__"
...
_
--
....
-_
..
-
---'0_;ed
-----.--
.......
-..--.-.
...
•
....
_-...$
.._-
----
,'5
_.....
_:;•I
--.111...
-
-
c
'
__•
--"'---'-
,'....,9•_
....
-1_
_
.t....
1..__
?
r
4
'-'_-_-.
---
.
__
.,
.....
:e__
~
ECAH2Ke
3arOAOBOKnpH3BaHCKopeeBbI3bIBaTb
3MOWfH,
qeM
HHq>opMHpoBaTb,,lJ.OMHHHPYIO'!!HMy,eHTpoM
nOAOCbI
MOLKHOC,lJ.eAaTbq>OTorpaq>HIOHAHpHCYHOK.
GR
AHS
OFWRATH
a..-.-__-.
2:,..._
-
;
...
"$
.......
-
....
',__:q?
a
_
_
1IIl_
5
..
_n...
-...
...
•II1
-----
_.t
Ita,,:'::
__
?
01
.....
__
.....
-
_._-
._~
'$
......
,
--
i,
...
-_
.......
-
-~--_.
-.
5'•
...
_-
....
'5"'
__
....';_t
$
--~
-
-;'
'
.......
_':
S'--.M.....
.....
,
...
...-.
-~..--.
-
'
$•
.__i-
n"
.....
-....∙t-
';
~..--.
_',Ie
............
-;'
-.-.
-~
.....
-..
-.
"
5•
"'.:2
..
_
.....
_.,_.?
'I
................
-.
.
...
-
__?
I
tt'
t
..
~",,_
"
.'
'
.......
-
sP.,??
--......
s,
__
,,~,~t
ct
_
.......
-...
7
..
-
.....
-.-_.
~
__...
5
-----
_.'
.....
...
_!.
i
----....
-
~._-
._-$
.....
I'5
.......
..................
.....................
-
,
...
--
,-
Pa.3MeCTHBq>OTOrpaq>HIO
HaBeCb
q>OpMaTnepBOHnOAO-
CbI,
M02KHOC03,lJ.aTbHAAI03HIO2KYPHaAbHOH06A02KKH,
H06AHKra.3eTbI
npHo6peTeT3KCTpaBaraHTHbIHOrreHOK.
73aK.4556
194
rnaBa
7.
ny6nlllKalJ,1II111
npu.aep:»CUBaumeCbe.aUHOZOcmUARoC/JopMAeHuR
BHym-
peHHux
nOJlOc.
B
AorOTHII
npH
BepcTKe
MaKeTaopHeHTHpyiiTecb
Ha06AHK
Pa.3BOPO-
aHe
OT,lI;eAbHbIX
IIOAOC.Ha
KCUK,lI.OMpa.3BOpOTe
(KaK
HIDKHeMKOAOHTHTYAe)He06xo,ll,HMOpa.3MeC-
no-
THTb
TOB,
IIpaBHAO,
OpraHH.3a!!HHHAMHa.3BaHHe
ra.3eTbI.
,lI;06Hble3AeMeHTbITaK2Ke
HeIIAOXO
CMOTpRTCR
B06AaCTH
CIIyCKa
IIOAOCbI,T.e.B
yBeAHt:IeHHOM
BepXHeMIIOAe.
THEGOLD
STANDARD
land.
fortune
with
zinc
"
....
-
-----
',....
..
.V'"",
..
_-_.--
_.......
-
..
_
..
-
......
•
..
-
~""'-"""
_
......
_
..
__
..
-
'
,
-_
..
--_._--_.
__
..
-
-
'
--
--,'
,
-----
---_
...
--_----_
...
,,It
..
__..
....
......_
___
....
0'""_"
..._..
•___
....
__
4
__
.,',,''e'__
........
_
..
t
._----
------
-_._--
_._
'".-._.
..
':100_
..._..
_.....
__
..
_....
4
__••
,
100............
_.......
j"
~!'!J~~;'
_::":_;
..-....--
--'._--
__
....\o0li
__....
.,.
,.,".__
-'
---_._-----
---_
..
-.----
___
4.
t"
......
_-_
...
-
-----~
__......
_.~
.._4_
__
•__n..
.._
...
_._.
'
---
-_
....
_--
...
_-
_.
llor-.,t'""_'""
__
..
__
•
__••
4
_
;
'~;';J~;
,_
...
','__.
4_
..__.._
_.
..
"
..
_--_-
___.'..,t
"
....4
__
...
_.
.
__4_.
__...._
_
4._
._
..
-.
_
...
_--
_.'_
-0
__•
...."'''''--'''''''''-'-',
..
_-_
...
~-.
...........
-
_...,__0-
_
_,.c:__..
I.fr.u..
_"''''''''''~M.:'
n..
..__
.......
.
-----
~
III,.
lIS
lullngl
~_...
...
._4;
....__
I'
__.....__
..•
_
.................
_••
_no.
:._
..
'
*.'_
-
........
_-"---'
,
.....
_
-
.
_._
__
--"-
-
---
..
_
..
-_._
-_...
~
_.__...___.'e._..
60_......._
--_
..
_--_
..
_,...-.
..
_
..
_'"
"'_-_.0
_..__
..
_._._
_.....
...
...
_---_.
-"-""-
t,'_.
;"',."
n..
__•
,
'_
..
..
_
..
,
"~.
;'
:'~-Ei'--
,
._"
:....
......
;,._.
_
..
__
..
_-
--_._--
--,'
,
....
--..
....
II".._
......
__
..
"
.
'-
...
_
'
:
-'
,
..
_-_
..
-
_._.
1'--'
..
_
.........
-
•
..looIoI
__
.....
__..._
.._,,4
_
~
~~~~~~~~
,
..
"
-
..
-
•
'_'
•__0
ttl
.....
e_
.....'
......-...
_.._,'_.
._4_n.
..
..
_
..
-
...._-"--
---
-
,
._----'
---
.......__
.10
..
_.....
"_
",
__
,""_4,",,
__.,'""_..,...,_4
c-"*...
-~.-
4_.:'::::
..
=
~.=:.."=","....:
..
_..........
'
..
-
..
_.-.
...
-
,",,_4_n..
__._
___a__••
4_.
,..
ManoepopMaTHble
ra3eTbi
195
B
y,eAOM'1eM
60AbIIIeKOAOHOK
co.a;ep2KHTMO.a;YAbHCllI
CeT-
Ka,TeM60AbIIIeCTeneHeH
CB060,ll;bI
Y
,ll;H3aHHepa.I1CKAIO-
'1HTeAbHYlOrn6KOCTb06eCne'lHBaeTruITHKOAOHHCllI
MO-
.a;YAbHCllI
CeTKa.
II.
Soanl
_n
.._
-_
..
_--
_
..
__
_
..
__
..
---_
....
_
..
-...-
..
-
.._.
__
...
--
--_._-_
..
-_
..
_-
...
_
....
1_"-
........
1..-
...
...
_---
-----
---_
..
_-
'-"-"'
.
..
__
....
_
....
_.._---
-_._---
"
,
_.-
'
...
-
_
..
_
..
-
...
--
-.
-'--
..1oiIIl
__
......
_
~
"
__
_
._---"--
'
'--
--
..
-"
--
_
..
------
_-
1.60~"_"_
_
I
_
.._-_-_
,
------
..
_
......
I
...
_-.._
....
~
_
....
-
t-----..-..._....
-'
,
..
__
.
-_
..
_
....
1__._......
I
,<...
__
...
I__.._
..
____..
I_
....
_.._.._
......
__
I_••..
__
I
....
_-.._....-
..
__..
I
_-.
.._----_..-
_
_
....
I-----..--'-"---_..-
I
_........
'
....
-I••--_
..
_
_
...
_--
-'"
....
_-
----
I•__.....
_
I..__.._........._
I"
"I''.._.
_
I....__..
I_
.-.-
.._..
----
-
Zinc
I.
hOldl1ltl....
dy
.::-=-~
._--
_
..
_
..
_
..
---
...
--
----
...
-.-
..
_
....
-
..
_
....
---
-_
..
-
----
__._.
1.60_....
_'I'••
..
_
-"
....
_-_._-
_
..
_--_
...
-
-
---_
..
_----
_
..
_._..
"
_
-
-_
..
_--.
_
_
..
_
.._n._.....
_
--.
.......
_.---
...
--
-_
..
-
_
..
_-
hid
Fallsl
THEGOLD
STANDARD
--
..
-
,--
'-,,,,
,'
__
(..
"1
....
_
..
-_-
.....
-.-
-
-
..
_
..
-
-~­
....
_
..
-
_..._-
''1'
--__..
I:,~
..
__
.....
-_.
,,
;':.=-
-
="'-''''"'-===--''==-''-...J
--
-
-..
_
..
-----,,-
--_._---
_
_-
-
'
..
_---_
......
-
...
---_
..
__
..
_..
...._
..
---
-
_---_
..
__
...
_
..
-----_
..
....-
......
-
-_
...
_
.....
--_
..
----_
..
-
....
__
..
_"'.
_
.......
-
_
...
_-----
-----
----------
--.-
..
-
.
_-
__
-_
..
__
..
_
..
_
..
_
-.,-__
..
-------_
..
-
.....
_-
_
..
......_01
-_......'__
----
-_.
__
....
_-
.....
_
..
__
...
-
...
4
•..•_
._----_
..
-
--_
..
-
_
......
--..
...-..........
..
---
_
..
,,_..
'""'
10_
.."",
.._-
---_
..
_
....
-
_
...
_--
---------------_.-
......
--
....
_
..
__
....
----
.
"
_
..
_-
_..__
......._
.."
..
_,,'t''_.__
TIooo
...______
..
....
-
....
-
....
-"'
..........
__._--
----_
..-
-.
......
-_
...
-~
--
...
---._
..
_-
-------
"-"-"
-'"'._-_
..
_-
...
..-.no.._'"
...__
,t,"'_.._
...
--_
..
__--_
.......
__
....
_
..
,
'--
__
..
_----
...
nocneAHsulnonoco
TIocAe.a;HIDI
no
nopMKY
He
3Ha'lHTnOCAe.a;HIDI
no
Ba2KHO-
CTH.
::ha
nOAocanpHBAeKaeTHeMeHbIIIe
BHHMaHIDI,'1eM
nepBCllI.
Bce,
'ITO
Ha
HeHnpe.a;CTaBAeHO,.a;OA2KHO
6pocaTb-
u
01
B
rAaga'1eAOBeKY,B3HBIIIeMYrageTYCAY'IaHHO,
H.a;OA2KHOno6y.a;wrb
eraBHHMaTeAbHOnpOCMOTpeTbBeCb
HOMep.
3.a;eCbM02KHOpagMeCTHTbpe3lOMecTaTeH
Cnep-
u
BOHnOAocbI,
eIgepagHane'iaTaTbAY'IlliHe
peKAaMHbIeMa-
TepHaAbI.
nnOHlllpoBOHllle
MeCTOnOApeKJ10My
Pa3Mepbl
MaAof/JopMamHbIX
za3em
n03BOAHIOm
mBOp-
u
4.eCKUnO,4oumuKpaCnpe.4eAeHUIO
Mecma
MeJIC,4ypeK-
AaMHbIMUU
pe,4aKy,uoHHbIMU
MamepuaAaMu.
PagMeIgeHHepe.a;aKy,HoHHbIXH
peKAaMHbIx
MaTepHaAOB
pH.a;OM
-
3TOHenAoxOH
cnoco6rapaHTHpOBaHHO03HaKO-
MHTb
'1HTaTeMl
coBceM
co.a;ep2KHMbIM
HOMepa.KpOMeTO-
ra,TaKHMcnoco60M
M02KHOpaCIIIHpHTbPbIHO'lHYlO
HHIIIY
peKAaMHpyeMbIxTOBapoB.B
pe.a;aKy,HOHHbIeMaTepHaAbI
M02KHO
BMOHTHpOBaTbOTBeTbIHacaMbIerAaBHbIeBonpo-
CbI,KOTopbIeMOryr
B03HHKHYTb
Y
nOTeHy,HaAbHbIX
nOKy-
u
naTeAeH.
•
196
fnaBa7.
ny6nlt1KaLl,lt1lt1
Pe.n;aKgHOHHble
CTaTbHMOryr
pa3MeIgaTbcH:
u
roPH30HTaAbHblMHAHHeHKaMH
•
B
uu
BepXHeH
nOJ\OBHHe
K~OH
nOJ\OCblC
Bbl.n;eJ\eHHeM
o
•
BHH3Y
K~OH
nOJ\OCbl
f)
•
B
BepTHKaAbHblX
KOJ\OHKax
B.n;OJ\bpeKAaMHblX
6J\OKOB
8
•
Mem.n;ypeKAaMHblMH6J\OKaMH
0
•
HaTOHHpOBaHHOM
<l>oHe,o6be.n;HHHIOIgeM
Bce
pe.n;aKllHOHHbleMaTepHaAbl
e
THEGOLD
STANDARD
-_
::'::::._.
_
..
-
..
.._
-
..
-
..
-::::::
__h-._..
----_
..
_-
-....
....~:'~i::-=::::'
="
---_
..
_
..
"
__"'_"_h__
--
..
_---"'-
..Ao_ot
..
_Il:lol.
...__
..
___
..If'."
-_
..
_
...
_--
~'';~."~~~::,,
.~
.._-
____
.....
_...
_a-
--------
.....
~"
m
':'
•
-.-----
-
....
__
..
_-_
.....
-
..
-
....
---
For
Investors
in
Precious
MeWs
o
..
_-_."
..
_---
--.
..........
--
______..
Ult,.
........
_.-
_.
-----
-,..-_
..
_
....
_-
-"'-""
---
_...
__ot.
__
or
..+...
~
.....
;,.._...-
L
.....
__•_._
or_'_
._---..,---
....
_
-"'--'."
....
""
--_
...
_,
..
_-
..
-----_
..
.
_
..
__
_--
-
_-
-
__-en∙
..
---"-"''---
_..n...
~
_
-
o
..
'-
.....
.
-
-----
_P
de
...
----_
.......
---
'--'"
_
..
_---
------_
......
_"_h_._"'_
..
_
...
-
..
_
..
,
.....
"
..
'-
,_
..
_---_
..
---'"
....
_-
----_
..
_
..
-
.,
..
-
___..
ot
i
~_
....__..
_
_h'__•
'e"
'.t',
---
__
...
_or,
III
•,
-ow:
....'t
0"__
•
"
--
_
..
-
..........
_.-
..
__
..
_---
...
-
-
.....
_----
..
,
...
---
..
-
.........
__
.....
,'ee
"0"
-------
.-
..
_
..
-
...
-
""or
1.__
--
..
-
...
--.--
--------
.....
~--'
--
_.-----
-,..-_
..
_
....
_-
'._te
n
,
__0._--
__
-
......
_-.
_.-
THEGOLD
STANDARD
GoldPricesFall
TmPricesSoar
--
~:;4~1·;~;~~
...--_
..
_
.......
-_..
"
..
..--
_
...
_--_._-
---
.....
-
..
-.._.-
...
-
'
..
_
....
_<t_..
__..
-
.....
-
.....
....._._<t.
•
1'I
..,'••M
..
-._-.
_.-
.
.
'"
.-
...
_------
.....
_:::::'=:[".::~:::_
<t
p_
;
A_",.p'_
--"-"
.
_
.
_ot.............
_._
..
__
..
_---
......
-
--
..
_----
....
...'11_
_._
........
__
....
$
'.e'
---_.---
..
_-_.-
...
-
.'
¥',....F
•
--
.......
__
lr__
_
_~
__
l,a"
~O'F'l'I
_•
......
-----
-,..-_
..
_
....
_-
,,,
_
'Z-.•.
!,,..
V..
,
,
-
.....
-.
_.
•$
b,.•
-_
..
_-----
.....
....--_
..
_-
•
l$
w'
.......
..
-
..
_-
-----_
..
_-
__"01.._
-_
..
-
...
-
._-
_
__._---
---
..
----
------
.....
_-
--~·1'~'~·~'~j'~~~~
...
--_
..
_
.......
-_..
,
..
_-
-----_
..
_-
--'
..
-
.-
..
_
..
-
...
-
...
_
....
_<t_....-_
..
-
....
-
....
'
__.._<t.
_
....
_-
noo_._<tp
_
M,
,......
•
...-
..
---.
--
-~---
..
_.-
..
__
_---
......
-
-
'
----
.......
----
.........
__
......
.
'
,
----_
-
...
_-_
..
-
-
..
,
,
-
----
...
--
--
________
l,a"
"-'$"
m__
_.-----
_,..
__..
_<t
..__
,
.'
'.
'
-_.---
..
-...-
.....
_-.
_.-
..I._
••bo._
......
ManoepopMaTHble
ra3eTbi
197
THE
GOlD
STANDARD
TmSoars
_
..
_-~~
....
,
.
_._-_.
----
..
_"
..
_-
......
-
_
..
_
..
_--
---_._---
-_
....
-
..
_.
_.-
..
-
-$
•
----,..-_
..
-
---.--
-_<1
__
.,
..
_
..
_
...
-_-
--.,
..
_
..
_
..
--
..
_-
....I_
__
Me..__
_
.
-----
-,..-_
..
_--
$
M••..
.
.
."
-
_
..
_-_
..
__
...
----_._-_
..
_.
.
•;;',,"n
$
~
.."..$
~--
---_._---
-_
...
-
..
_-
..
-_
..
..
"'
..
_
...
,..--
..
..$"'.
:
•
I
•
•
•
I
•
•
I
•
I
•
•
_.-
'-
-
GoldFalls
$-
._.1
01_
-
-~:-i:.i-§~'~§~';~
$".,
•
THEGOlD
STANDARD
•
•
•
•
•
•
I
How
10
IlOtd!
n.
E~
,"""""""',
FallingGold
Raises
Tm
Prices
-
-_
..
_-
_.os
___
oe.-_
$.......-
..
rt'
:_._
"'-'
-_
..
..........
_
.....
-
......
--_._.
-
..........
_
..
_
..
-
--._------
-~-:::.~.:--~-
-.
---__-_.
---_--
..
--
-
.......
_
....
_.
_
..
-
..
-
....
-
_
......
__--
--
..
--
---
--_
..
__
.....
_
....
_-_.-
__I_
----_._"
..
--
......
-_
..
--
•-=•
........
-
..
_
..
_.
-.-
.....
_--
-
_.
.
"
_J
oS..
..
_..
___oS__••
.....
-_._
..
-
.....
__I_..
_""
--"-"-"-
_
..
----_._-
_
..
_-_
..
-
"s
....
__
-:..
..
_-_
..
_
..
-
_._----_.
,s∙s
..
.._....
_oc_..
•
•
,
,
,
,
•
i
,
•
•
•
•
•
•
I
•
•
•
,
,
,
,
,
,
,
•
',.
•
-
--
..
-"'.
-
..,-_
....
..,
-
...
.'
r_..s
_
..
-
......
,s"
I
..
_,,-_
..
_---
----_
..
_-
_"_"'s
__
_
.....
_
.......
_-
------'"
---_._---
-_
.....
-
..
_
..
.
'.
-
-
.-
....
_--..
-or
___..__0.
......
-_._
...
-
.....
--.
_
..
_.,
-_
..
_._
..
-
_
...
_------
_
..
_-_
..
-
..
..-_
.....
'st',
S•
---_
..
_
..
-
_._----_.
•I..',
.._.,,_oS_..
I__..__
_._.
THE
GoLD
STANDARD
ADAD
AD
AD
AD
198
rJlaBa7.
ny6Jlil1KaUil1i11
KpynHoTMpa>KHblera3eTbi
HaBblKUBepcmKu
MaAoepopMamHblx
za.aem
no.aBOAJ1-
10m
6e.ampYAanepeumuK
pa60me
c
06blllHblMU
za.ae-
maMU.
r
AaBHOepas.l\H'lHeMe.?KP.YSTHMH,lI,Bywi
THnaMH
HS,lI,aHHH
COCTOHTB
KOAHqeCTBe
KOJ\OHOK.
B
MaAoqJopMaTHblXrase-
More
of
whIlt
,....11...
..
.....
~.
-
~
-
......
-
tC__
-_
.....
......
'
.-'..::.=
_._
..
_._-
_
..
-
".-
U_
---
_
..
----
...
----
~-
---
_
.......
....
_
..
~-­
-_
...
-
..
-_.'
.
1.-
..._.
---
......
_-
---
--
.....
---
-
..........
-
---
...
--
_s.._
..._1lOIII....
_..
'
,
-_
-
-_
.....
.........
--
-
-
-_
.....
-_.-
_._
..
.-
..
--
---
....
-_
..
---
~
...
-.
-
~
...........
---
""
..
_
.....
-
---
l,I.
__
I111_
--
..
-
---
,$
r1..
---
.....
_-
---
_._
..
---
-
.....
""-
_111_-
..
--
_s_
_w.o..
.....
5
,
-_
...
-
-_.-
.
......
--
-
b'-
-_
.....
-,.,...-
_.
.
..
:::'
.
......::
_
..
-
___II
---
&.-
...--
-=
...
.......
-
_me
~.--:
---
---
1ll
__III_
----
---~
,
.....
_
.....
.-
'
u__
..
_
----
--_
....
::r.
--
..........
•
-_
...
_
..
_,I••
....----
-$
':..':
.-
..
---
---
--""-'"
-
---
--_
..
....
_
..
............
11
---
..,..._160
---
--_
...
........
...
.-.-."
c:
--
--~
-
.......
-
~
.......
-
_'::f''':
---
---
"*
__
111_
-
..
-
---
,.
.........
........
.
,
----
-_.-
..........
--
...
$.'"
..
_
.....
--
&.-
...--
-
~
..........
_
.$.0:--:
---
---
U.
__
III_
.-
....
-
--_
..
:
..
--
..........
..2_
--_
....
--_.-
_
......
-
---
....
_-
........
-
.
__
.-
._--
..
--
_
..
-
___a
---
;:ST-
THEBIGNEWS~
THEBIGNEWSGETSBIGGERI
I.-
".
---
.......
-
---
...........
---
-
.....
""-
_111---
..
--
-'p-
..
--
.....
......I
=:
-_
...
-
-_.-
..
...-
.....
-
.....
,
...
-.-
...
....,...-
--_
..
="-::
_
..
-
--_
..
---
bhRIted
paperboy
gasps
"It',
u
hell¥)'
u
•"rteld"
&.-
$_
••
1Ir.
__
__
a..
...-
_
......
-,.-
_b".
-_
.....
----_
...
............
-_-
----
-_..
:'lIi
b
...:':
'=::--::.:.:-=
---
.......
-
---
_....-_
b."fII'I-
-..
-_.......
~.-~
..
.....
II
~_;;;.~~
$
-:r:;--'"
~
a__
:...i..;-':
.~-.:=...
--:
.....
_-
--_.
---
---..'
,.
.....
-----.
............_.......a
__
..
_
----..
-----
_
........a_....
__
...•
-
--
,-'
,.
......
...
•
...-
__ttl
..
-
--_..
-
__ttl__...__...
....
•__II...
"=i'~
•__.-_....
-----
._---
---
--
-
••
a
a
au
-$'"
a__.._
..
-_---.'
.
.......
-
_
__
......
--
TaxKOJ\OHOK
06bNHO
MeHbWe,HOOHH60J\eeWHpOKHe.
flOJ\OCbl
KpynHOTHpCUKHblXraseT,
KaKnpaBHJ\O,
COCTOjiT
HSMH02KeCTBa
ySKHXKOJ\OHOK-
qaCTO
HX6blBaeTweCTb
HJ\H
60J\ee.
B
peSYAbTaTe
CTpOKH
nOJ\yqalOTcjI
60J\eeKO-
pOTKHMH,
HnOSTOMYHe06xo,ll,HMOOCHOBHOH
TeKCTHa6H-
paTb
WpHqJTOM
MeHbwero
KerN{H
BHHMaTeJ\bHee
CJ\e,ll,HTb
sa
nepeHocaMH,np06eJ\aMH
Me.?KP.Y
CJ\OBaMH
HMe2KCHM-
BOJ\bHbIMH
HHTepBaAaMH.
3aronOBKIo1
ECAUHa
OAHOU2a.aemHOu
nOAoceecmb
HeCKOAbKO.aaw-
AOBKOB,
mo
UX
pa3Mep
U
paCnOAOJICeHUeAOAJlCHbl
coom-
BemcmBOBambUX
omHOCUmeAbHOMY.aHalleHUIO.
PasMepwpHqJTa
sarOJ\OBKa
,lI,OJ\2KeHOTpCUKaTb
CTeneHb
BCUKHOCTH
CTaTbH.
06Ji3aTeAbHOpasHo06pasbTeOqJOpM-
KpynHoTlllpa)t(Hble
ra3eTbi
199
AeHHe
.aarOAOBKOB
-
eCJ\HOHH
BCe
6yp,yrOp,HHaKOBbIMH,
HanOAOCe
Boy,aplITC5I
xaOC.
;.E~
THEBIG
NEWS~
Every
story'laslmportant
as
ftIfery
other
story
An
extremely
Important
story
Nodlstlnctlonl
lbllstoryII
allO
Important
'I•
-'--'-'
-.--
.
-=•
....
..
_..J.:'-:
.....
1
...:...;:=
_.
__
..
_._-
_
..
-
---
---
........
""'"
----
~-
---
_
....
-
.....
.........
~--
---
.....
_-
---
_
..
_
...
---
_
.....U1_
....
_-
---
-'
p-
_w.......
....
1
=
$
----
--
..
-
....,--
_=
1
_
-_
.....
-_.-
--
...
._-
.-
--
---
-_
......
---
t.-...
_.
-
-
...........
-
1--
_
..
,
..
---
---
Ul__"_
.-
....
-
--_.
1....
---
_._c
..
.-
...
---
---
_
........
-
---
_
....
..
~
..
~
"
---
a-
".
---
.....
--
---
_._
...
---
_
.....U1
_
_
..
_-
...
--
-
p-
...-
......
....
1
•
--""-
-_.-
...
....---
-1
OIl
-_
....
----
----
.._.
.
.....
,.-
---
....__
w
---
1.-..
--
-
-
.......
-
_
n':r~
---
---
U1
__III_
.-
..
-
--_
.
h
___
_
...
••1
UI
__"_
.-
....
-
-
-
---
.........
o
o
---_
..
-_.'
.
.....----
......_DoIo.
---_
...
..
_.
.....
---
_b
..
..
_
....
-_.-
_._.~
:.::'
e
.:;
o
----
.......
-
..
p!
--
--
,
....
-
_'b
"!""-:
---
---
Ill
__
..
_
._--
--_.
o_
.........
..
,-
....
---
-----
_
.
..--
---
....
-_...
.....
--
---
---*-
-
....
_
..
11I.....-.-.
..
---
-.--1.-
----
-
-
..........
-
_..
b,~-:
---
---
UI
__
tt_
-
..
-
---
....
__
...
.......
-
•
0
----
-_.-
..
,
--
-
$'"
D"._......
--
-_.-
_.
.~
:.="....::
---
--_.
---
:-
..
-.
-
-
.......
_-
--
_"m
__
---
---
UI
__
..
_
--
..
-
--_
....
,
.......
_
.....
••2_
...
-_
...
--_.-
_
......
-
---
.....
---
.......
..-
--_.-
._-.-
..
--
---
___
.
:-
__
.
--
..
.........
-
_n
S
r"'!'l'-:
---
---
"'-_
..
-
--.--
--_
..
T
.......
_
..
..5_
",__"'11
-----
_
.
...--
_..:.00_
-.
...
_-
.......
-
._--
._-..-
..
--
---
---"
---
~
..
-.
---
...._--
---
_._
..
---
_
.....u._
----
---
=--~.':
.......
'
w.
L
e_.
---
......
_-
---
_
..
_
..
---
_
......a_
_._-
---
_s_
..-*...
......
$
-_
...
-
-_.-
......
--
-
~
-_
.....
:-
..
-
..
---
.......
_-
---
_._.
---
_
......UI_
---
...
--
_'F_
-_
........
....
5
o
-_
..
-
--,,-
....
......---
-
b'"
-_
.....
-_.-
_.
--
._1
•
-'-
---
___
II
---
OCHOBHa5ITIDKeCTbp,OA2KHanpHXOp,HTbCSI
Ha
BepXH1010
nOAOBHHY
nOAOCbl.
ECAH
Bbl
pa.aMeCTlITe
60AeeKpynHble
~-­
_".r_
--"
THEBIGNEWS
1:-;:-1
.
.
..
--
THETOPSTORY
PI
......
f«tIme?
Then
Ildp
this
story
A
story
ofml
......
!
$_.
---
..........
_-
---
_
..
_
...
---
_Ul_
_
_-
---
="..it.':
.....
1
o
-_
..
-
-_.-
..
...---
-1""
-_
.....
----
--
...
::.'.
::
o
-
....
-
...
.......-.
':':!O:::_.
--
......
.....
_-
---
-.-
...
---
_
.......
u_
_
..
_-
...
--
=-..::..
..:l.':
.....
1
,
_.
---
......_-
---
_
..
_
...
---
_
.......
Ul_
_
..
_-
...
--
_.
-
-_
......
""""..
•1
=
I'
----
-_.-
..
.....---
-
~
-_
.....
_s-......
1Ir
_
....-
'--
-_.-
_c
...
.
_"
..
--
---
....
-_.
---
a-..
_.
-
-......
-
_
'*oS:o!N'
~
---
---
Ul
__
"'_
._--
--_.
1
-...
_
...
••1-
----
--_.-
_
......
-
---
......
_-
.......
..-
.
__
.-
.
_-
......
.......
-
---
....
-_.
---
-
...
_
.....
-..-.
..
~
".II?
---
"'s'-'
-
....
-.
-=
...
........
-
1--
_UP?•
---
---
Ul__"_
-..-
---
,..
.............
......
-
•
0
-_
..
-
-_.-
-
..
~--
-
I_
--
.....
----
--
r...,.....
-.
---_
...
1Ir
..
_
•
............
_-
...I."
..
-
....
-
-
_._
..
._.
..
_,'
...
o
....
__
..
.........
.
--
--
...
.,,-
--
-1
_
---
---
1.1<
__"_
.-..
-
--_.
I......
_
..
••1-
....
-_.
--
~-
_
..
---
----
...........
t.........
---
.....
_-
----_
...-
---
_~Ul_
....
_-
---
•
="'-,.!,
..
':
.-..
1
o
----
-_.-
∙1'-':
-_
....
----
_.
_
..
to_S
..
_ao:-_
-
....
-
..
.........
-.a-.-_
1Ir.-.
_
.....
-
,--
UI
__"_
.-
....
-
-
.
---
'""
.....
o
----
-_..
......
---
...
--
--
...
.-.
.
---
---
_.~-
-
---
_
..........
.......
_
..
~
__
':e
---
...
...--'-'
_....
_c
7
5.',
,kept:
,I.''''
..•EO
5
?
~
,
.
o
---
....
_-
---
--_
...
---
_
.......w_
....
_-
..--
_.p-
...
-
......
.-..
1
o
-_
...
-
-_.-
..
-.---
-
~
-_
....
-.---
-
..
w__•
---
_.
.
.....
-
--
----
-"'-
...
...
-
....
.....
,
...
--
200
fJlaBa7.
ny6m"'Ka~li1li1
3arO.l\OBKH
BHH3Y,06,!!CUIKOMn03H!!IDI6yp,eTcMOTpeTbC51
Hec6a.l\aHCHpOBaHHoH.
cJ)OTorpacl>~U1
B
zasemax
npuxo,4umcR.pasMelMamb
Maccy
£/Jomozpa-
uu
£/Juu
Bcex
BOSMOJICHblXpa3MepOB
ucmeneHeu
BaJICHOcmu.
06bl'iHO
Ha
nepBoH
nO.l\oce
q>oTorpaqlHH60.l\bllIe,'IeM
HaBcexBHYTpeHHHx
BMeCTeB3R.TbIX.
:-E"~
THEBIGNEWS
[;g]
-_.-
--
:
--
_--
-_.-
.-
..
-----
-_.-
__
_..-.
an
b
=_
......
-
_
...
-
,.
--_
..
--_..
--
....
....
--
....
--
--
bh_ed
paperboy
gasps
"/t's
lIS
heavy
as
•
brtckl"
__
?
!101ft"
•••
--....
....---
........
_---=:
-.I"
~~~1
---
-
---
_
..
_..
-_.-
-_......
_._
....
_
.....Ul_
.._'
""
_
..
_-
----
---
-_
.....
_.po-_-
..
.
-......
-~
..
....
_-.
,
.
,
.....
-
_s..
01
__
"_
:__
__......
__
•
__r
l'..
....
---
--_
...
---
--_.PC"""
.....
_.._
_.......1a
__
0IlI_
-_-$-----
_
1.ll_-.__
...
...
---
----'......
---
_
.
..--.-
_
~
_S:••_
....
-
....
-.---
--_
...
....
a
'...,
25
__
..-=_
......
-
-_
...
-
._---
---
-_.-
--
----
••b
..
___
.....
--
-b
wi
•__
....
_...
-_
.........
--
-_._.
-_.-
-----
.....
--
Pa3Me'!!aHTeq>OTorpaq>HH
TaK,
'Iro6bI
OHH
rapMOHH'IHO
CO'leTaAHCbp,pyr
C
p,pyrOMH
C
06,!!eHKOMn03H!!HeH
no.l\O-
CbI.
I1MeHTe
B
BHP,y,'ITOq>OTOrpaq>IDI,HaxOP.R.'!!CUlCR.
Me-
2KP.yp,BYMR.CTaTbHMH,MOm.eTBbIr.l\HJ/,eTb
BeCbMa
P,By-
CMbIC.I\eHHO.
YHTaTe.l\b
He
P,OAm.eHrap,aTb,
KKaKoMyMa-
TepHaAyOTHOCHTCH
q>OTO.
TaK,
PHP,OM
C
q>OTorpaq>HeH
npe3Hp,eHTa
He
CAep,yeTpa3Me'!!aTbCTaTblO
06apeCTO-
BaHHOMyrO.l\OBHHKe.
B
OT.I\H'IHe
OT
HHq>opMagHoHHbIX6lO.I\.I\eTeHeH,rp,e60.l\b-
llIHHCTBO
q>OTorpaq>HHHB.l\HIOTCH
nopTpeTaMH,
H306pa-
m.a1O'!!HMH.l\Hga.I\IOp,eH,ra3eTbI06bI'iHOcop,epm.aT
CHHM-
KHcaMoro
pa3HOrO
xapaKTepa.
Pa3Mepq>OTorpaq>HH,
KaK
H
B
c.I\yqae
C3arO.l\OBKaMH,
p,OAm.eHYKa3bIBaTb
Haee
3Ha-
'IHMOCTb.
KpynHOTLilpa)f(Hble
ra3eTbi
201
«np
....
MCHK
....
»
n
OCKO/lbKY
KpymlOmUpa:HCHble
U13embl
3Hat.tUmel1bHO
npe8blUlQ10m
no
06'beMy
U
C/lO:HCHOCmUMQ/lol/JOpMam-
u
HylO
net.tamHYIOnpO.4yKy,UIO,pa3MeldJ,eHue
Hanep80Uno-
/lOce
«npUMaHOK»,no6y:HC.4aIOIdJ,UXt.tumame/leu3aZ/lR-
Hymb8Hympb,UMeem
.4/lR
HUX
eldJ,e
60/lbUlee
3Hat.teHue.
B
nepByK>o'lepe,lU>
BHHMaHHe
CJ\e,llyer
npHBAeKaTbK
HaH-
60Aee
HHTepeCHbIM
H
aKTYaAbHblMCTaTbHM.
KpoMeToro,
'1HTaTeJI.HMHe06xo,D;HMy,ll06HbIH
H6blCTPbIH
,llOCTYn
KHe-
KOTOPbIM
onpe,lleAeHHbIMMaTepHaAaM
THna
TeMaTH'leCKHX
peKAaMHbIX
pa3,lleAOB,KaAeH,D;apeHC06bITHHH
T.
,ll.
_of
what
,au....
.
..
---
.......
_-
---
_._
.
---
-
...........
-
--
---
_se_
.-
.......
_
..
,
----
----
:.;=;:
---
..
----
---
__sS
•
--
---
----
---
~
....
-.
-
~
.....
-
,
....
-
-
.
---
---
....
__
..
-
----
---
!
"8
---
.......
_-
=
--
._.
---
-
.......11Io-
•
---
_.
;-
.-_
..
....
'
,
----
-_.-
-.-
-$"
---
.....
-_.-
--
..
.
-.
....
--
---
___a
---
'-
...
-.
-
~
........
-
-
$~-:
---
---
11I
__
011_
--
...
-
--_
...
,
:
--
-_
....
••
---
--_
...
-.-_
..
;"'_
7,..
-;
~
____
a
-
~
........
-
,--
-
.
---
---
...
_---
---
---
=-.
b...
•
----
-_.-
e'__
-
-
--
......
--
;.?.T-
THEBIGNEWS
~
THE
BIG
NEWS
cm
BlCCERI
_.':!:'
~=.
z-....
_.
--
......
-.
..
......
_-
.........
-
:.":'=:
_:
0:--:
-_....---
_
"""'-'lll_.....
_
.......
,
11I
__
011_
...
------
_ns
_
.
-
.....
'
.....
..
--
'-_
....
..
'-
----
....
-_
....
-_.-
-----
•"$•__
10..........
-
$'"
---
-_.---
_-
-_.-
--
--
._..
.
.
-
....
_-...-.
--..---
...---
~--
___aa
....
--
...
--
ri'
pal'S.....
-
U
.-
W
--
W
-
U
!'
•
N
-
."
~
U
,
W
,
,
U
-
...
-
W
-
W
-
W
-
.,
-
W
--
M
t"•
---
......
_-
=
--
._.
---
-
.........
-
---
OpHMaHKH,llOJ\2KHbl
6bITbKOpOTKHMH,T.K.MeCTOHanep-
BOH
nOAoceCTOHT
CAHillKOM,llOporo,'lT06bIpaCXO,llOBaTb
eroHa
'ITOnonaAo.
KnpHMepy,
nOAHbIHnpornosnoro,lU>I
u
HanepBOH
cTpaHHge
-
aTOHenOSBOJ\HTeAbHaH
pocKOillb.
3,lleCb
YMecTHbI
KOpOTKaHCBO,llKa
H
CCbIJ\Ka
Ha
,llpyryK>
uu
cTpaHHgy,r,lleM02KHOHaHTHnOAHblH
TeKCT
npornosa.
yKc3CTen
....
npOAOn>KeH
...."
EldJ,eO.4Hacney,UepUt.teCKaR
OC06eHHOCmbza3em-
3mO
60/lbUlOe
KO/lUt.teCm80
cmameu,Ha6paHHblXHeCKO/lbKU-
MU
6/l0KaMUHapa3HblXnO/lOCax.
202
rnaBa
7.
ny6nvlKal..\vH1
,4AHHHbIe
CTaTbH
'1aCTOpa:36HBaIOTcH
Ha6.i1.0KH,nOMe-
IYaeMbIe
Ha
C.il.e,1l,)'IOIYHx,1I,pyr3a,1I,pyrOM
no.il.ocax.BKOH-
yeKroK,1I,oro
6.i1.oKa
06H3aTe.il.bHo,1I,OJUKeHHaXO,1l,HTbCHYKa-
3aTe.il.bnpo,1l,OJUKeHHH,'1To6bI'1HTaTe.il.HMOr.iI.H
.il.erKO
Ha-
XO,1l,HTb'1aCTH
CTaTbH.
OlPopM.il.eHHe
TaKHX
YKa:3aTe.il.eH
-
9TO
eIYeO,ll,HaHenpocTaH3a,11,a'la
,1I,MI
,1I,H3aHHepa.
C
O,1l,HOH
CTOpoHbl,OHH
,1I,OJUKHbl
6blTbxopowo3aMeTHbl,aC
,1I,PY-
u
rOH-
JIBCTBeHHOOT.il.H'laTbCH
OT3arO.il.OBKOB
HnO,1l,3aro-
.il.OBKOB.
Articledoesn'tquitefit
Ut
wlsienIm
ad
min-
remIpsumdolorsit
1m
venlam,qUIs
nos.
amet,
consectetuer
ad∙
trud
exen:I
tatlon
ul1am-
Iplsclng
ellt,
sed
d1am
carper
susdplt
lobortls
nonummynlbheuls-
nisiutallqulpexeamodt1nddunt
nisI
ut
commodoconsequat.aIlquJpexeacommodo
Dulsaulemveleumlrl-
coruequar.ve1l1IumdOo
uredolorlnhendrerltlnloreeufeuglatnullafa-
vulputateve1ll
....mOo
clllils
atvera
eros
elac-
lest1econsequat,atve:ro
cumsanetJustoodio
eros
et
a<cUmSaDet
lw-
dlgnlsslmquiblandlt
toodlodlgnlsslmqui
praesentluptatumzzrll
praesenlluptatumzzrll
delenitaugueduls
delenitauguedulsdoloretefeugaltnulla
doloretefeugaltnulla
faclllil
Dam
lIber
tem-
faclllil.
porsoluta.
NamIlbertemporNamllbertempor
cum
soluta
nobiselelf-
cum
soluta
noblselelf-
endoptioncongue
nt-
endoptlonalcongue
hlllmperdletdomlngid
nlhlllmperdlet
domIn.
quodmazlmplacerat
DuIs
autemvellrlurent
fa<erposslmassum.Lo-
(COntfnutd07lp.7)
PeK11CMC
PeKAGMGRB/lRemCRHeo6xo,4UMOU
COCmGBHOU
tiGCmblO
/l1060U
ZG.aembl,
G
,4/lRMHOZUX
amo
e/d&e
U
e,4UHCmBeHHOe
Cpe,4CmBO
K
CY/d&eCmBOBGHUIO.
YaCTO
TO'lHOeKO.il.H'IeCTBOH
pa3MepblpeK.il.aMHbIX
06bHB-
.il.eHHHCTaHOBHTCH
H3BeCTHbiB
nOC.il.e,ll,HIOIO
MHHyry.Bo
MHOrHX
pe,1l,aKyHHx
,1I,MI
ynpoIYeHHH
BepCTKH
HCnO.il.b3)'IOT
peK.il.aMH~e
MO,1l,Y.iI.HCTaH,1I,apTHOrOpa:3Mepa
(npOBepbTe
B
CBOeHMeCTHOHra:3eTe).PeK.il.aMO,1l,aTe.il.HMnpe,1l,Jl.araeTCH
HaBbl60p
PH,1I,
3apaHee
3a,11,aHHbiXlPopMaToB,
KOTOpble3a-
TeM.il.erKO
BCTpaHBaIOTCH
Bno.il.ocyHa6opa.
PeK.il.aMHble
Hpe,1l,aKYHOHHbleMaTepHa.il.b1ye.il.ec006pa:3HO
pa:3MeIYaTb
no
COce,1l,CTBy,
nOCKO.il.bKY9TO
npaKTH'IeCKH
rapaHTHpyeT,
'ITOpeKJl.aMy3aMeTHT.O'leHbMHOrHeaBTO-
u
MaTH'IeCKH
nepe.il.HCTbIBaIOT
cTpaHHyy,
HaKOTOpOHeCTb
TO.il.bKOpeK.il.aMa.
O,1l,HaKO,ec.iI.H
eCTb
TaKaHB03M02K-
uu
HOCTb,
pacnOJl.araHTepe,1l,aKYHOHHblHMaTepHaJI.
KOMnaKT-
KOHTponbHblVtcnli1COK
HO.
KcueH,lJ.OCKOnCTaTeHHpeKAaMHbIXMO,lJ.YJ\eHc06beT
u
qHTaTeJ\eH
C
TOAKY.
TIO,lJ.p06Hee
0
,lJ.HSaHHepeKAaMHbIXo(ThjlBJ\eHHHHpasMe-
IgeHHHHX
HanOJ\oce
paccKasbIBaeTCjI
BrJ\aBe
8.
KOHTponbHblMcnMCOK
K~M
rJ\aBa
STOHqaCTHSaKaHqHBaeTC$I
cnHCKOMKOH-
TPOAbHbIXBonpOCOB.TIonbITaHTeCbHaHHX
OTBeTHTb,sa-
KOH'iHB
BqepHe
nepBbIHBapHaHTCBoeHny6AHKaWfH.3T0
nOM02KeTBaM
BbICBeTHTb
BepojITHble
np06J\eMbI.
IIfHcI>OpMOI.4HOHHb,e
OlOnneTeHH
•XOPOiliO
J\HBH,lJ.eHOCHOBHOH
SarOJ\OBOKBailierO61OJ\-
J\eTeHjl?OTpa2KaeTJ\H
OHKpyrTeM
H
OCHOBHbIXBO-
npOCOB,
SaTpOHYTbIX
B
pe.a.aKWlOHHbIXMaTepHaAaX?
•
.l!ocTaTOqHOAH
SaMeTHbIHOMepaBblnyCKOB
H
TOMOB,
,lJ.aTbI
HX
BbIXO,lJ.a?
•He
KOHKypHPYIOTJ\HsarOJ\OBKHMe2KP.YC060HHJ\H
COCHOBHbIM
saroJ\oBKoM?
•
JICHOJ\H
060SHaqaIOT
npHHa,lJ.J\e2KHOCTb610MeTeHjl
J\orOTHn,
a.a.pecHTeJ\eq>oHbI?
•ECTb
AH
Ha
nepBoHCTpaHH!!eCO,lJ.ep2KaHHeHAHKaKM-
HH6yP.b,lJ.pyrM
«npHMaHKa»,
npH3BaHHMsaBJ\a.a.eTb
BHHMaHHeM
qHTaTeM?
•
.l!ocTaTOqHOAH
qeTKO
pas,lJ.eJ\eHbIcTaTbH?
•
MoryTJ\HnOCJ\e,lJ.YIOIgHe
BbmyCKHSToro
610MeTeHjl
YHaCJ\e,lJ.OBaTb6asOBbIH,lJ.HSaHH?
f03eTb',
KpynHo-
H
Monocl>opMoTHb,e
•
CO,lJ.ep2KHTJ\HnepBM
nOJ\oca«npHMaHKH»?
•CooTBeTCTBYIOT
J\HpasMepbIHpasMeIgeHHe
sarOJ\OB-
KOB
Hq>oTorpaqlHH
HX
OTHOCHTeAbHOMYSHaqeHHIO?
•
TIpe,lJ.OCTaBJ\eHaAHqHTaTeJ\IOBOSM02KHOCTb
6bICTpO
HaHTHnp0,lJ.OJ\2KeHHe
CTaTbHHaBHYTpeHHHX
nOJ\ocax?
•
C06J\IO,lJ.aeTCjIJ\He,lJ.HHOo6pasHeoq>opMJ\eHHjI
KOJ\OHOK
no
BceHny6AHKaWlH?
•Cnoc06cTByeT
J\HCO,lJ.ep2KHMOenocJ\e,lJ.HeH
nOJ\OCbl
np06Y2KP.eHHIO
y
qHTaTeM
HHTepeCa
Kny6J\HKaWlH
B
!!eJ\oM?
203
MHblE
EHIII5I
u
BOT
Ba2KHeHIlJHe
206
IJlasa
8.
PeKJlaMHbie
06bflSJleH~fl
rH6KOCTbHnpaKTHqHOCTb
~H3aHHa
--
u
COCTaBMIIOIgHeacpcpeKTHBHoHpeKi\aMbI.
XoponIHH
~aHH
oco6eHHo
Ba2KeH
~
peKAaMHbIx06b-
RBAeHHH,
TaKKaKnoHpOHHH
Cy~6bI
60AbIlJHHCTBO
qHTa-
TeAeH
He
XOTRT
BH~eTb
HMeHHOHX.HeMHorHeHCTOqHHKH
u
HHcpopMagHHMOryT
nOXBaCTaTb
HaA~HeM
CTOAb
CTOHKO-
ro
OTBpaIgeHHR
coCTOpoHbI
qHTalOIgeH
aY~HTOpHH.
Bce
aTO
03HaqaeT,
~O
peKAaMHbIe06bRBAeHHR
~O.I\2KHbI
6bITb
OqeHb6pOCKHMHH
~a2Ke Kp~aIgHMH,
HHaqe
OHHHeCMO-
ryTnpHBAeqb
BHHMaHHe.
K
COLKaAeHHIO,
6POCKOCTb
moxoCOqeTaeTCR
C
Aor~HoH
opraHH3agHeH.EecToAKoBO
yCTpoeHHbIx
o6bHBAeHHH
nOAHo,
H
cpe~H
HHX
HeMaAO
BeCbMa
npHBAeKaTeAbHbIx.
OHHycneIlJHO
npHTRrHBalOT
BHHMaHHe
qHTaTeAeH,
HOco-
BepIlJeHHOHeB
COCTORHHHCOo6IgHTb
HM
HHcpopMagHIO
oTOBape.BOT
AHIlJbHeCKOAbKO
THn~HbIX
OIlJH6oK:
•1136blmoKBU3yaAbHblx
,40MUHaHm.
AyqIlJHeo6pa3-
gbIpeKAaMHbIXo6bRBAeHHHHMelOT
Bcero
O~HH
BH3Y-
aAbHO
~OMHHHPyK>IgHH
aAeMeHT.I1Haqe
BHHMaHHe
qH-
TaTeMipaCCeHBaeTCR,H
HHTepeCnOCTeneHHOyracaeT.
•OmcymcmBue
CBR3U
meKcma
C
ipaepuKou.
1130AH-
pOBaHHbIH
rpacpHqeCKHHo6pa3MOLKeT
3aHHTepeCO-
BaTb
qHTaTeMl,
HOHe3aCTaBHTero
06paTHTb
BHHMa-
u
HHeHa
RBHO
nOCTopoHHHe
3arOAOBOKH
OCHOBHOH
TeKCT.
06R3aTeAbHOCBHLKHTe3aroAoBoK
C
rpacpHKOH,
qTo6bI
B3rMl~
qHTaTeMiAOrHqHO
~BHraACH
OTH306pa-
LKeHHRK3aroAoBKyH
~aAee
K
OCHOBHOMy
TeKcry.
Ec-
AHaTOTnyTbKa2KeTCHcAyqaHHbIM,06bRBAeHHeCAe-
~yeT nepe~eAaTb.
•llponYCK
BaJICHOUuHepopMa/&uu.
KOAb
CKOpOBaM
y~aAOCb
3aHHTpHrOBaTb
qHTaTeMl,
HeCTOHTpa30qapO-
BblBaTbero
OTCYTCTBHeM
Heo6xo~HMblX CBe~eHHH.
Ec-
AH
pa3Mepbl
06bRBAeHHR
He
n03BOMIlOT
BaM
pa3MeC-
THTb
BCIO
Heo6xo~MyK>
HHcpopMagHIO,
OCTaBbTe
XOTR
6bI
YKa3aHHe,
r~e
eIge
ee
MOLKHOHaHTH.
BCKopeBbl,BepOHTHO,
o6HapyLKHTe,qTOeCAH
cocpe~OTO­
qHTb
Bce
yCHAHH
Ha
BHYTpeHHeHAorHKepeKAaMHoro
06b-
HBAeHHR,
np06AeMa
BH3YaAbHOHnpHBAeKaTeAbHOCTH
pe-
IlJHTOICaMaC060H.
Y~aqHO
pacnOAOLKeHHbIe
TeKCTHrpa-
cpHKayLKe
caMHnoce6e
06~a1OT
npHTHraTeAbHOHCHAOH.
KOpOTKV1e06b5lBneHVlfl
KopOTKMe06'bSiBneHMSI
B
6opb6e
saBHUMaHuel1UmameJlR
KopomKUM
06'bRBJ!e-
HURMnpuXO.4umCR
KOHKypupoBamb
c
OCma/lbHblMU
3J1eMeHmaMU
cmpaHugbl.
KopOTKoe
06bHBAeHHe
-
aTOAlO60HpeKAaMHblH
MaTepH-
aA,
3aHHMalOJgHH
qaCTbcTpaHHgbJ.
I1xB03M02KHOCTH
BH)'TpeHHeOrpaHHtleHbl
TeM,qTOHaBHHMaHHe
qHTaTeAH
npeTeHP,YIOTTaK2KeCOCep,CTBYIOJgHe
CHHMH
MaTepHaAbJ.
3TOM02KeT
6blTb
OCHOBHOH
TeKCT,3aroAoBoK
HAHp,pyraH
peKAaMa.
l-ho
HMeHHO
aTO6yp,eT,P,H3aHHep,C03P,aIOIJ!HH
peKAaMY,
3apaHeeHe3HaeT.
OH,KaKnpaBHAO,He
ynpaBAHeTpa3MeJgeHHeM
peKAaM-
HblX
MaTepHaAOBHnoaToMyp,OA2KeHnonblTaTbCHC03p,aTb
TaKOHP,H3aHH,KOTOpblH6yp,eTYMeCTeH
B
AlO60M
OKpy-
2KeHHH.3<1><I>eKTHBHOCTbpeKAaMblM02KHO
npOBepHTb,
paCneqaTaBeeB
HarypaAbHyro
BeAHqHHY,Bblpe3aB
Hno-
MeCTHBHacTpaHHgbl,
B3HTbleH3
Toro
H3p,aHHH,
BKOTO-
pOM
npep,nOAaraeTCH
ee
pa3MeCTHTb.
06paTHTeoc060e
~
BHHMaHHeHaTO,KaKBallipeKAaMHblH
MOP,YAbBblrAHp,HT
HaMeCTe
p,pyroro,HMelOJgeroTaKOH2Kepa3Mep.
3aMeTeH
AH
OH
HAHTepHeTCH
Ha
cTpaHHge?lloCTOHHOAH
OHBbl-
rAHp,HTno
cpaBHeHHIOC
P,pyrHMH?
He
2Kp,HTe,op,HaKO,
qTOOH
BbIHP,eT
BqeMnHOHbl,T.e.
Bcerp,a
(HY,
nOqTH
Bce-
rp,a)
nepBblM
6yp,eT
npHBAeKaTbBHHMaHHe
qHTaTeAeH.
EOAblliHHCTBO
H3
HHXCqHTalOTpeKAaMy
P,OCaP.HOHnOMe-
XOH,H
06
aTOMHap,o
nOMHHTb.BaM
Ba2KHO
y3HaTb,
p,o-
CTaTOqHO
AH
OHKOHKypeHTocnoc06eH?ECAHOH
TepHeTcH
Ha
<l>0He
60AblliHHCTBa
p,pyrHXMop,yAeH,
TOOTBeTOTpH-
~
gaTeAbHblH.
MOAynbHble
CeTKI.1
MO.4YJlbHaR
cemKa
Ol1eHbnOMozaem
nJlaHUpOBamb
pas-
MelMeHue
peK/laMbl.
llH3aHHep
He
p,OA2KeH
npeHe6peraTb
MOP,YAbHbIMH
ceTKa-
MHTOAbKOnOToMy,qTOOHHMeeT
p,eAO
CMeAKHMH6AOKa-
MH
HH<I>opMagHH.
POAb
opraHH3agHHMaTepHaAa
OT
aToro
He
CTaHOBHTCH
MeHbllie.CeTKa
nOM02KeTonpep,eAHTb
npa-
BHAbHOenOA02KeHHeHpaCCTOHHHeMe2Kp,yaAeMeHTaMH.
I1TaK,
nepBblM
p,eAOMHY2KHOC03p,aTbm6KYIOCeTKy.
B
npHBep,eHHOMHH2Ke
npHMepe
CTaHP.apTHblHBepTHKaAbHO
207
208
rnaBa
8.
PeKJlaMHbie
06b51BneHI151
OpHelITHpoBaHHbIHnpHMoyroJ\bHHKnOp,eAeH
Ha
6
KO.ll.OHOK,
Ka2K,1I,aHIDl
KOTOpbIX
pa.36HTa
Ha
13
Op,HHaKOBbIXH'leeK.
C03P,aBaHMOP,y.ll.bH)'IO
CeTKy,He
60iheCbCp,e.ll.aTb
eeIIIar
C.II.HIIIKOMMe.ll.KHM.
KOHe'lHO,
,1I,.I\H
peK.II.aMHOrO
06bHB.II.e-
HHH,3aHHMalOrgero'IeTBepTbcTpaHHybI,
IIIeCTbTeKCTO-
BbIXKO.ll.OHOK-
ElTO
nepe60p,HO60.ll.ee
Me.I\KHH
IIIarMO-
P,YJ\bHOHCeTKHOCTaB.ll.HeT,lI,H3aHHepy60.ll.bIIIYIOcB06op,y
p,eHCTBHH.PeaJ\bHOepeKAaMHOe
06bHB.II.eHHe
M02KeT
CO-
p,ep2KaTb
TpHKO.ll.OHKH,noIIIHpHHepaBHble
P.BYMMOP,y-
o
.ll.HM,P.Be
KO.ll.OHKHIIIHpHHOHTpH
MOP,Y.II.H
H
O,ll,Hy
KO.ll.OHKY
o
0
IIIHpHHOH
'IeTblpeMOP,Y.II.H
H
OKaHM.II.HTbCH
cnpaBaHCAeBa
nyCTbIMH
KOAOHKaMH
(p,a
MaAOAH
BapHaHTOB).
)lByxKO-
o
0
.ll.OHHaH2Ke
CeTKa
OCTaB.ll.HeT'Ipe3BbNaHHOOrpaHH'leHHbIH
BbI60p
B03M02KHOCTeH.
3TanpoCTaHCeTKan03BO.II.HeTo6be,ll,HHHTb
TeKCT
H
rpa-
q>HKyMH02KecTBOM
caMbIX
pa.aHbIX
cnoco60B.HanpHMep,
BbI
M02KeTepa.a6HTb
BcenpoCTpaHCTBOHaTpH06.11.acm:
BBepxyHaBCIO
IIIHpHHYMOP,Y.II.H06AaCTb
3aroAoBKaBbICO-
TOH
B
p,BeH'leHKH,nop,
HHM06AaCTb
,1I,.I\H
OCHOBHoro
IDlO-
6palKeHHHTaK2Ke
HaBCIOIIIHpHHy
MOP,y.II.H,
3aTeMTpHKO-
o
00
.ll.OHKHTeKCTa,IIIHpHHOHB
p,Be
HBbICOTOHB
'IeTblpeH'leH-
KH
Ka2KP.aH,
H,
HaKOHey,Bp,OJ\b
BCero
HH2KHerOKpaH
-
06AaCTb,1l,.l\H
KOHTaKTHOH
HHq>opMagHH
H,
B03M02KHO,
Ky-
o
0
nOHaBbICOTOHB
p,BeH'IeHKH.
CeTKa,aHaAOI'lf'lHaHIDl06palKeHHOH
BblIIIe,
nOM02KeT
BaM
CMop,eAHpoBaTb
60raTbIHBbI60p
3aMaH'lHBbIXB03M02KHO-
CTeH,H36aBHB
OT
Heo6xo,ll,HMOCTHC03P,aBaTbpeaAbHble
BapHaHTbI
MaKeTa.
KOpOTKltle06bSlBJleHltlSl
npeP,CTaB.I\eHHe
0
COp,ep~MOM
peKAaMHoroMOP,YMI
no-
MOraeTyro'{HHTbMOP,Y.l\bH}'lOCeTKy.
K
npHMepy,
r.I\aBHblH
uu
BH.3Ya.l\bHbIH
a.l\eMeHT,KOTOPblH
npH.3BaH
CKopee
cosp,a-
BaTb
onpep,e.l\eHHblH
HaCTpOH,
'{eMH.306pa2KaTb
TOBap,
.l\yqwe
paCnO.l\O~b
Hap,
saro.l\OBKOM.
Ec.I\H
m.e
r.l\aBHblH
BH.3Ya.l\bHbIH
a.l\eMeHT
OpHeHTHpoBaH
u
BepTHKa.l\bHO,
TO
aTOc.I\ep,YeTyqecTb
B
MO,ll,y.l\bHOHCeTKe.
Headline
should
go
here
209
210
rnaBa
8.
PeKJlaMHbie
06b51BneHIMl
Bce
CTaHOBHTCHeIge
HHTepeCHee,
Korp.a
nOMHMOOCHOB-
Horo
H306pam.eHHHHMeeTCH
HeCKO.l\bKOp'onO.I\HHTe.l\bHbIX.
HanpHMep,BeCbMa.I\I060nblTHblHBapHaHT
o<ll0pM.I\eHHH
nO.l\yqaeTCH,ec.I\H
HCnO.l\b30BaTb
op.HY60.l\bllIyro<lloTorpa-
<llHlO,c03,n;alOIgyro06IgylOaTMoc<llepy,
KO.l\OHKYco
BCry-
nHTe.l\bHblMTeKCTOM
H
TpH
oTp.e.l\bHble
paMKH,
Ka2K,lI.aHH3
KOTOpblX
co,n;epLKHTH.306pam.eHHe
TOBapa,
nop.nHCb
KHe-
My
HgeHHHK.
Headline
should
go
here
PhotoPhoto
Photo
nOc.I\eToroKaK
yp.aeTCHHaHTHyp.aqHblH
BapHaHTMO-
u
P.Y.l\bHOH
ceTKH,
npogeccc03p.aHHH
pea.l\bHOrOMaKeTa
CTaHOBHTCH,n;OBO.l\bHO
npOCTbIM.
Headline
should
go
here
Photo
•
•
•
Furniture
•
Sale
at
Grumper's
•
prIIIise
....
_---'-
,
......
'.'
},~.
.,
•
,
...
----...--
""'.,-
'.
•
....
_--
•
,.
..
_
........
-....,-
.
<:'.""
.
_
....
-._-
"
_0..._..
__
•
•
~,.
-.~
-
/:
_io~.",,-
--
,
'or..,
•
.v
•
•
•
,~~:{>~
•
,
..
~
..
'"
.
•
'"'
,
.
.'
"
•
pMte
.
,....
I'
,PMte
:'
,~
•
•
"
'}
•
..
;
..
.
,
.'
•
•
--
__011
___-
'IlII
__
.............
-..----
_........$4"
----
$759
--
........$229
*--
---
:.-_-
•
"')'.
•
~<
.,
•
"
•
.....
1
,
........
•
,....
,
..
•
-----_.
""---
...
--
-~---
......•.......$599
----
$399
e..:.
~
"':.."""
$159
*--
---
-wi-
In',
hww
MMJ,.
Iniz
KIt
J:-w
GRUMPER'S
wIMt
_likr.ail
_lik~·
...
_
........
_
....
-
KOpOTKlt1e06bflSneHlt1fl
Wa6nOH&I
,qJIff
peKJJaMH&IX
06'&ffsneHMM
ill
a6/l0Hbl
nOMOZalOmC6epe4.bBpeMR
UCU/lblnpu
no,a-
2OmOBKe
2a3emHblX
peKAaMHblX
06'bRB/leHuit
Pa3pa6oTaiheH
coxpaHHTerna6J1.0HbI
,lI,MI
06bHBJl.eHHH
pa3HOrOpa3Mepa
-HaBOOnoJl.Ocy,HanOJl.OBHHYnoJl.o-
CbI,HaTpeTbnOJl.OCbI
H
HaqeTBepTbnOJl.OCbI-
H
BbIc6e-
pem.eTe
ce6eHeMaJl.OBpeMeHH.
BCHcepHH
rna6J1.0HOB
.a:OJUKHa
6bITbBbIllOJl.HeHaB
e.a:HHOM
CTHJl.e,TOeCTbC
HC-
nOJl.b30BaHHeM
O.ll:HHaKOBblx
npHeMOB
0<l>opMJl.eHHH
3aro-
u
Jl.OBKOB,paMOK,
H.l\Jl.lOcTpagHHHHH<I>opMagHH
,lI,MI
nOKy-
naTeJl.eH.
Wa6J1.0HbIHeTOJl.bKO
06J1.erqalOT.lI:H3aHH,
HO
HYJl.Y'!rnalOT
Y3HaBaeMOCTbpeKJl.aMbI.
POMKIIt
OmZpaHU4.UmbBaw
MamepUa/l
om
OKpy:>ICalOrgux
e20
pa3HOp0,4HblX
3/leMeHmOBnO/lOCbl
MO:>ICHO
npu
nOMorgu
u
4.emKOU
paMKu.
DJl.aro.a:apH
xoporno
3aMeTHOHpaMKepeKJl.aMHOeo6'bHBJl.e-
HHe
He
3arepHeTCHcpe.ll:H
CBoero
OKpym.eHHH.flPHaTOM
ee
oc06eHHocTH
onpe.a:eJl.HlOTCH<l>OpMOH06'bHBJl.eHHH.
WHPO-
KaH,BePTHKaAbHOOpHeHTHpOBaHHaHpeKAaMa.a:oJI.LKHa
6bITb
u
BbI.ll:eJl.eHaLKHpHbIMHJl.HHeHKaMHCBepxyHCHH3Y.
KaKnpaBHJl.O,
qeM
MeHbrnepeKJI.aMHOe
06bHBJl.eHHe,
TeM
TOHbrne
.a:OJUKHa
6bITbpaMKa.
MaAeHbKaHTeKCTOBaH
pe-
211
LoI'C1ll
ipJIml
dolof
sit
LlDet,
::1lI:'
∙6('
.•
tIit,
IIOddilm
"
j
Dibb
.
.,
rinc:jdl..,
14
1aorcd
dokR-..aJiqlIIIID;
cnt
volalpa.
Ut
wW
CiIIim
ad
mWm
vcaiam.
qub
-mad.
acrci
taioll
"D
pu
=
"1M
ldIonia
llid
III
aliquip
CIt
...
~g
::'
Dab__
wi
.:II
irilIn:
ckllor
i:l
bc::al!au:::i:
in
rJrn
te
'l'Clit_
"'(l!qt)e
~
wi
ilII,m
~
co
~
IIOlla
r.-;p.;.
II
w:ro_
e:t"
Of'
ec"
o6D
dil
....,
qa:i
bl&zIdit
pI1I:
Ie)"",!
II
zzril
dda:it
que
da:iI4cHllR
II:
Ca:piI
IIllIIa
r....';,;
l«a=
ipIu;mdolor
iii!
mid,
CO"
7,
r
adipilciq
cli1,
ICd
d:i.Im
lui!
yllibh
miomod
t*idulll:
lit
1l«oet
cklloR
~
DaiI__
ft!
am
iri=:
ckllor
ill
beotIait
i:a
vuJp
....•
vdrt_
lDOleRic
pl,
vel
iIhl:II
doloR
ell
~1IIIJIa
&0'.
II
w:ro_
ct
.:
Mn
a
iIIIlll
060
djl"isrim
qai
b1mltit
pi
:nC
'npbmm
zzril
dek:lil
~
_
dok1n:
\l:
fcqIil
IIldl&
oo
1i
ri
LonIllI;p..-
dob
lit
amct,
c'
:
letIA
odipioriq
die,
ICd
cIi.Im
"
1
IlIllb
micnocl
tizlcidum
•
~
dolore
mapa
·tiqnmcnl~
lit
wisi
cailllall
mm=
\CIliam,
quia
ll.OlUUd
n;crciutin
gUoC
:rpusnecipi!1obortia~1ll
aliquip
ell
_
....
j..
P"
0Ws
ma:=
wi_
iriv:c
doklr
ill
hCllcin::rit
ill
vulplJl.llC
vel:t""
1DOla:ie........-.qll&l,
vel
i1IIm
40kn
cu
r.:up..r.
DOIla
'vi"m.:.
Ya"O_
ec
-='
....
W'
et
iu#g
060
Qp'iuim
qui
bl&:>dit
pnestIlI
hlpwunI.zzril
~
oque_
60kn
II:
fCllpit
DU1!I
!vili,j
Namlib«
wapot
ClIJIl.
IIOII1U
DOlNcleW,""
~:
r
aihil
•L
did:
_iDa
MI.
qllOCl
muim
pi
II!
&oef
poMilll-.
Lonm
q.m
dob"
lit
aDCl,
::
1lI
:....
eq.;....
dil,
ICd.
diIIII
_emy
cibb
em
~
rid'
'Ill
1-.c.
oo.lrM
~
tatK.
nD.m;orpc:r
..,....
,
kt
ena
1liaI1II
&IiqlIip
ell....
:
~c
r
•
I>.IiI
-==
'f'C1_
iriIft
!War
m
b
!
ail
ill
'tV¥-
'rC1A_
='
d
I'I
l'l:i
iDam
do'an=
CII.!caPIDQIla
r,c.1jrie
Ul1riR
aim
..slD.illiall'Ulilm,
qaOClCUd
eQRi
tIIicu
all.
epeeAII:ipil
~
wi
Ul
aliqtip""
tommodo
:
ra
Dl:ic.-m
'Id_
iriute
6oklc'..
-.04:
ail
ill
l'Iliplzlm
ft1it
_=1._
{I"
vel
mam
60kn
cv.
fwPt
IllII1a
,....1isjt'"
VCZ'll
CfOf
CiI_
•
a..
odio
c1i,.u..im
qa:
blu4i1
prauC1It
totpWuW
zaiIdck:ait
Apo:...
doloRtcCcapfllllllla
r,c.1irj
NNalib«
'
pw
cam
aoJuta
~
,1rifm4
optioD
,..
IlihiI
'mrdiCil.......
in.
ad
Q'lOd.
mu:im
plaoent
&.ccr~
-.
Lonm
iptllm
dol«
sit...
t,
ow
P'ti;li
'I.
ted
Ii_1m
i
Ilibh
eei........
tin..:'•
III
1Icncit
GDkn
1IIIIDI
sf
i
cnl:
ricpe
t.1t
wiIi
caia:lK
miIlliIn
't'aIial,
qailI
DOAnad
ue:tci
tation
lli~
_";"k'
:ill
DiaI..
Uqnipell....
...,
•
I:
......
[lui"
~
vel
«:Ill
~
dokIr
m
bci::diuil
in
wipnIIltc
¥dit_
=1
ric
cruq
.....
vel
iIb;lm
dDIcn
...
f~
m:n.
r,c.Jirio
LonmipRm
dolor
At
&:I.Ct,
..:......
IdipQciDJ.teddicm
r
IImc'jllibQroi-nod"ill
".
''III.
__dDIcn
tllCIIl'-
.I'
i
n
cnIl
'tOhzlpt;t.
tIt
1riIi
caiza..s
mi8im
l'UI:iIm.
qlIiI
...
ad
cum
taioa
nO
pur
";oilluboitinill.
III
-
-
-.
.
-•:I
0lDt
.-m
vd
CIIIII
iriIn:
dDIar
ill......
ail:
ill
'''p
•
wtil:_
me!:"1;
!,vdillnmdoian
0IU.....
1lIlII&
&riflj
•
.11:..."....
a_
•
i:oa:o
odio
<til""
"
I
qai
bIIlldil:
prlmlll.,F
1M!
zzriI
6dcai1..-..
doian'-
rwpit
1III1l&
r.ciliIi.
LomD
~
dolcIr
sit
.md,
?1Ilna
..
iii"
m,.
c1it,
lOll
d.m
....
I"'
llibh
01"
od
....
"'IIIII
~
d.oIoR
IIlIp&
a1iqllI:cl.cnn.J
h,_1
DuilI
--=
wi_
iriIn
doIar
m
L'
uil
ill
'R.J;
b
vetil_
=,.
I
l,l'l:iillnmdokn
CIoI
fwJiu
IldIf,
fciIisi∙
.11:....,,_
a..
&It
iIIIlo
odio
<til"
"
qui
Wm&
r
t1;...
ZIriI
eWeait.......
dDlcna
&.pi!
IIllIIa
'icli*i
Lon:m
e-=!Wor
Ii1
.".",
I
W
r..
fp"J:"
I
di1,
..dia....
tDill:lr"
~
PM'
t
III
IaoRct
dokIrc
mapa
.liq!0lIIl,1
I-
Ut
....
azirn
lidmiIiaI
I"••
•
quia
aostRduc:rci
wiOIl
vI!
pea.",
"I
Iobc:ctio
"*
III
aIiqnip
ell
C>
~
C
i'
DllilI
CIIIIlIl1-.
iriare
daIar
ill.
hCDdrait
iA
YlI!puta1c
V1:lit
_
l~:'."
;:M
~'!.rwlm-dDlarc
al
farai-t
IIllIIa
r,c.lilj.'"...."....
•
...,
&It
iIIIlo
oc5o
etil'"
"I'
quibbodi1
pnaaIll,'N
mil
ddmit
IUJlM_
dolon:
Ie
bpit
IIIl1I&
!K:iliIi
Him1ilN:r
tcmpor
=
fOtuu
DObiI
eleifonclopDoa
c
1"'"
IIihil
impad:ict
domini
id
quocl
mazim
,
..Mit
flcuJ
"
....
Lona:a
DOItlUd
eun:i
tmoa
1'11"DCotpa'
iplmndolor....
I
tCl.JIllI∙,∙tlobortiJaiJlutJliqnipCZ....
..ri-"
..
eli%,
tedIii-.
",
"'111'
~~
S
IWIL
Ilibb
'Ii
~
rinci+mt_'--':
Pail
~
YOi
eum
iriln
~
dDkn
IDIpt
~
_l'Oi;
ill
b
'ait
ill
'til.....
'fIl:iiI_
Ut
wiJi
caia:I
lid
lIliairD
I'
qIiJ'
1
m
c
p.r,
l'l:i
iIhauioion:
Fetter'sOffice
CleaningService
We
dean
moreoffices
than
anyone
else
In
the
metropoutanarea-and
there'sa
reason
we'reso
popular,
In
the
dirty
wortdofbusiness.youdont
want
to
trust
yourworkarea
to
Just
anyone,
Qjve
usa
call,
(417)C∙L∙E∙A∙N∙U∙P
212
rnaBa
8.
PeKJlaMHbJe
o6bflBneHL-1fl
u
IUaMa
BTOJl.CTOHpaMKeHeCJl.HlIIKOM
9CllClleKTHBHa,
T.K.
paMKaCKopee
3aTemreT
TeKCT,
qeMBbI,lI,eNIeT
ero.
N-.Iite
maporazm...a.m
no-
IU
t"ldfald
optlozl
COfIIUI
Dih11
ani
did
d="'C
id.
lfIIC"l.....
pIKB>ll:
~
JlOIIIIb--.'-
IJ-=
doIDr
~ ~
__
,*1lIei
.";'
'c".
dMlll
"
"1
1l:lbb",'
4
tiDcldo""'"
m'-
~
I:lIlI:ldtatian
nll....
?C"
"''141
Iobcowlloio..-l
ut
IlBquip
Cll
•
oil
r;ut.
DIW
8IdIm
~
NIllldllft
oW«
Inht
..
d.ak
In
~
NI_
T
!
d
,.....HIb:m
dtlItwe
milupll'll:lll.ofw:1"∙
Ut
........
.d
1ZlUItIII.
tIm
c;vh
nomu4
aad
~
gD=
'JI'C'
IUdptl
IobonllIlUJ
vt
.u.ptp
n..
S~·
t∙
DldllutllDftI
_1rtIIft
dolM
1n
hmdttrit
tn
'nIlpatate
't't1lt_.....
lntl.
_
i"
ftliIIaal.dclknmieapil
1SII&
7'
•__
..
t.-.~~
et__
odlo
dIe'!
!
.;
w-tlt
i
..
k;
7
an
zzdI
~
&lpll'
dull
cWan
lit
impiI:
nulla
t:.:l!loL
S-Iioolr
;
""'"
fObI:
l:lO-
bb
ricilm4
OptiOll
ccmp
rl1h1l
I:
dMtdoINnIld
quod
lIl&I:Im
P-nt
t.:li:r
poIIIIial-.,-
IJ-=
cSoIcIr
Itt
&met.
•
I
IlIei
-'\'
kC*.&m
r
J
I6b"'"
f
thdIa:n!
IaI
~
dokn
maena
'ikp'_l:ftIw
')
!
Ut
wlII
a'Ib!I:Id
adn!au
_:
p
_OUI
az:rd
tIltIon
"n'
m
'pd
')".
k~DftlI nW"~a:
..
~Q
••
~
--=
ftl
mrnhlme
daIrx
Inho
'
1I:IDmIp
~_
!
$'
m,.
fti
IBam
cl'*-
i
m
itu&W
II:lIIa
tdt:
Lorem
lpfQlII
dolorlit
__
to
0'"
'Ij"'.eit.•
.u-
I)
llIIbh:
I
""'*"::oll:d.
1awIlIt60kIN
II\qN
~
cnt
TOhItp&
Ut
wlI:t
aWIl
ad
mlnlm
4
i_
P
~..-.::I
tatlcIo
..JIm
....
'I~'1:~:rdfllWut
.tJIquIp
e:c
Ia
U&lwoudu
all'
,..
DuM..-.a"'-=~""
til.
hIIldzerlt
III
w1prt*
..ut
_
ll!
!
dHDl_;
d
w:llIhaIldclan
cu
~
I1l1l1I
fac,1\+
d__
ct_'
_
et
""*'
ootiD
dl&l!
:
qIII
bIancIit
}4
It
~
IZl:iI
~
q.-
dull;
cIoIort
lie
!cup!t
IlIl!lI
!K:E!lIIL
'-If-m
doIcr
d
....
_-",.I1I"!
CUt.-
cUun
n<nlummy
n1bh
r;n.mod.
1IIldd=t
u.t
t.alftl:
~ ~
,",=...
~
ow.
mtaa......
Idlzrot
dob'
til
Nndaih
ill
w1prt*.._
d
!
d
_
;..
wlElh=cSoIca
m
fmcWaaIIa
'C.,
it
__
ct.,
met~odladW!
t
qIII
blardlt..
It
kif?∙
ZIriI
cWmk..-duiI
doka
\Ir~
IlIl!lI
fadIlIl.1.cftm
/pIml
doIDr
III
.....a:a
.I~.o!
"...
cl.La=
~1
n1bh
euilmod
tlftddlllll:
utIaolftt
cI.olon
~
,);q"=
CQ:t
.w.ltp'¢
lit
trill
allal
ad.
IIlbJI=
'ftrda:Il,.
qWa_mdpcrdtatlo"
vi!
po
~oIllolk15l1llll
ut
allqIlIp
a:
umdo-...
i..
DuiI___
t:l:un
dolor
In.
hmdtultlD
YU1pa.ta~
ftllt_
0,1d
__
I'M
.....
m-dokn
cu~...e.
facflioj••
~_
Itt
r=
,Itt
ilIIto
ocHo
dljp!
,
qai
blandlt
P
II
h:;
17
zzz:iI
cIacait....
duk
dokn
lit
irqpil:
--
Xam
~
a-por
m=tolata
~
l>U
ddfmd
opdOft
coapot
n1hll
•r
dMl:
~
WI
qIIOd
llUZ1m
pbczntf.c:cr
~
_
t..on:m
ipIWD
dollar•
&lllItt,
_dc'
*"
~.,
....4lam
I'IOiGilGil)'
l'lIbh
-'=00
lfnddunt
III
1aorft't
doloft
IIIapIIBqgam
l:ftI
ftlIutpat.
U1wW
1IrlIm:ld
mkd;m..
'=
quit
FrameYour
MessageWith
a
ThIn
Box
eiI">
nMl=d
ao:n::I
tation
..
ll&ma>rpn'
......p"
k~:
I1iIl'dII
QI
a6qWpa:
Ea
~Q
i,,.
om.
aulo:m
ftl
eum
trlan!
cl.ob
1n.~1n~~I_
='
t'~
pc
ftlllhllDQoIca
llNI
06bHBJl.eHIDIM02KHO3a,ll,aTbCllOH,HHepe,ll,KO
6J1.aro-
,lI,apH9TOMy
peKJI.aMa
CTaHOBHTCH,lI,OCTaTOqHOBH3YaAbHO
HHTepeCHOH,
'iT06bI
npHBJl.eqbBHHMaHHe
qHTaTeNIH
6e3
,lI,OnOJI.HHTeJl.bHbIX
BH3yaAbHbIX
9J1.eMeHTOB.
KOpOTKli1e06bflBJleHli1fl
213
6enoe
npOCTpaHCTBO
EeAoenpOCmpaHCmBO
nOMozaemellie60Abw.eBbl,4e-
~
AUmb
peKAaMHblUMamepUaA.
~aHHepbl,
OC06eHHO
ra3eTHble,TPa.zlH!!HOHHOH.36eralOT
6eAoronpOCTpaHCTBa.nOKa
eIge
BHOBHHKy
peKAaMa,3a-
./leHCTByIDIgaHCBo60./lHoe
npoCTpaHCTBO,qTO
./leAaeTno-
~
CAe./lHeeMOIgHblM
HHCTpYMeHTOMnepBOH,T.K.BCeHOBoe
npHTHrHBaeT
BHHMaHHe.
BOT
O./lHH
H3cnoco6oB
BKAlOqHTb
6eAoenpoCTpaHCTBO
BpeKAaMHOe
06bHBAeHHe:OTBe./lHTe
.ZlAH
06bHBAeHHH
Me-
~
CTO,
npeBOCXO.ZlHIgee
no
pa3MepaM
paMKy,BKOTOpOHOHO
HaxO./lHTCH.nOAyqHBIlIaHCH
Bpe3YAbTaTe
6eAaHrpaHH!!a
qeTKOOT./leAHT
BaIlIe
06bHBAeHHe
OTero
COCe./leH
•
.....
--';
-
,,'
..
\
-
-_
;
-
...-.
_-
,..,-
.....
-.....
.
',
.............
-
--
...
';'
_
....
...._t--.
.........
-.:;::.
,..,-
-
...
5
55
.......
;
......,...
-~
...
,5'
....
'i'
...
....
-
"
"...
..
,.....-~
:::s":.;'"
~~;~;;;,
..........11IoI....
c;
_
_
's
Il'*_.._.......
U_~ ~
..
.'
,
..
\
.....
-
--
•.
~~,~
......
7..._
....
I~\~·.'· ~
.......
...............
t
7
,..,
_.....
D*_..
_
.......
...__..."'10.
\
..
_
5;
if__.....
_
......
_
_a.-.......
-V7':..,;;;:::'-;
":.::==--:.
....-.:......
J,,'
w__
_
_
"..._r.-
u_~ ~;;;
.......__
~.~~,~
5
c.~
;
...........
-_,∙s
.....
JIs∙,
C
....
-'7
...
;
U_~
..
i
5'_
A
F
......
_
u..w..._
_,,
.......
~.......
1;'
'C..
......
i
~
...
,
.....
...............
.
-...
"_"
u...w:...
D*_..
_.....
.'
'5
••
\
..
_,
__
...
;
.....
-
...",
..
............
__7,
••1I
D*_...
_
.......
..~
"7.
\__
.....
_
..
_-
,
-
...
_~ ~
_-
-eo
5
55
"
5∙∙
.....
c
-
"7
....
_
__.....
.....
-....
...~~
.
U...................
-eo
.'...
.............
.....
e-~
•;
-.........
i"
...._...
......
...;~,;..;~
---
IWa_..:;__
U_
~
......
,,
t.
\__
.....
......
;
_
C;
~~!;~.~tt~·~
...
~.
.
_-
,
••'r,
D*_
_a-......
•
~--_
...-
loot
7
rio
\__
__
ct
.........
......
-_._-
..
.
..........
,
......
----.
..
...................
...
.....x-..
-.
\'
'
...
.....
......
f"
...
---
u..................
............
.
..
.....
"'-""_
.
......
,i
D*_
...
_II-......
I,
7.
\
..
_
........
,
_-
.~
_-
••
'\i
..
......
--';
..
.....
_
...
_
......
_
....
....
--
...
...
.,...
_~
';
W__
"...
-~
.........
-.~;:;~
Ip:"..
...
~,
∙7
...
-...
~-
';
U_~
..
~~
..
.............
,
.......
"".....
....
...,.
..
,
,
v'
..
...
:
.....
............
1IIiIJ--.....
u......
.....................
..........¥-.iiI*
..............
,
,
D*_..
_
.......
.,
7
'10.
\
..
_
......
;
-
.~
......
....
--
...
.....
_
...
'7'
--
"...
-~
~~.:
..
i·~;;,
....
~5,,~
....
.............
-;7
Ul_
~~'~
...
.....
.
•
-
........
-
.....
e--w~I40E.
.......
n
,.7
......
Dolo_...
_
.........
.'
,
...
L
__
....
'
..........
,
.............
..
-
....
-
.....
...................
-
'i'
......
11.......
.............._t-
~~.:
..
,.~;;,
........
1
!5~._
............
-
"
ta..w...................
.............
5
tt-._~_
......
at
9
s
..
\__
......
5
---
.........--.11I_-
III
......
'••
I
L="'"
......,....':-r
.....................
_1ocIW.t-.........
-.'C'."
......
0"'''''''
9
".....__
---
Q;wW~"
__"""
.........-11...
P4
~
....
......
'S
0-._...
_
.
"'.,
_
.....
S
-_....
......
-_
..
_-
III
......
"7
..........
',
..
......................
--
..-
-
...
.....
~
-
...
I;
r
11.....
............._t-
......
*-.~;:;~
,.',.......$
.........
,'t._
-.......
-';
Ul"~"
__"""''''
---~.~~
-
,
...................
,d
~
......*-.
':'
'c
...
...s
.....
,It
...
...-_
'$
a..__
.................
.-.llllli-."
s......,
""-"'"
..........
I
E
He60AbiliOe
06bHBAeHHe6Y./leTKa3aTbCH
KpynHee,
eCAH
KaKaH~TO
eroqaCTb
6Y./leTBbl./laBaTbCH
3a
npe./leAbIpaMKH
HanyCToenOAe.
beAoe
npoCTpaHCTBO
BH)'TpHpeKAaMHoro06bHBAeHHH
M02KHOC03./laTb,HCnOAb3yHMHOroKOAOHHyIDMO./lYAbHyro
CeTKy:
nOMeCTHTeTeKCTB
npaByID
KOAOHKy,a3aroAOBOK
HaqHHTeyAeBoro
KpaHpaMKH.
214
rnaBa
8.
PeKJlaMHbie
06b51BneHVl51
•
o
o
-
-
...
-
-
-
...
-
-
-
--
-
...
-
'-
-
...
.
o
...
.
_
...
--
•0
...
-
....
...
......
-
~
_..
-
o
,
-
..
,
-
-
......
-
....
---
-
r.
.
....
,
•
-
...
••
._-
___.....0...
...
................
-
---
•
,
-
~_
......
-
--
0
0
-
0
Doio_....
__
..
.,
0
'
11-\
...
-
......
0
--
.....
-
................
....
•
.
......
,
""
....
--',
-_
........
aIIo....
t-....
-
-
,-
•
--
...
.
....
∙
.
,
._-
,
.......
-
.....
•
a...............
-
..
............
-
•
,.-..
.......
--
....
..
0
•
.
Doio_....
_
...
•
..
,
'ozil_
I
...
-
......
0
--
-
......-=-....
-
•
........
,
...
.."""*"-
7:
-
--_
......
"
'-
..
......
--~-
....
-
.....
-
!,
f
....
w.opIIl
0
0
............
-
..
...-.-.
0
-
0
.
...
~
0
•
GO
.........
-
∙0
•
..............
-
...
tIl_.............
-
...............
•
-
__WIoonio.....
0
0
-
Doio
_1O'Ol_
...
;,,'
?cziaio~""
-
......
0
--
'-
.....-nolldlioio.
--
....
-
...................
'5,
"-*&1iI,,,
0
0
..-
........
-
..
....
---.
~
V
...-
•
-
-
........
.
.
•
-
............
-
01......._
.
-
__....
0
.....
....
-~-
Doio_....
_
...
.'
9
Jill,
\
...
-.10*
s
..
.
.
..
.
-
.....
,.-';
-_
.
...lId&t-....
-.V'
--
j
......
:
.,
-
....
.......-
......
0.--
...............
A,.
..........
...
"".
'
DIio_wl_...
,
'
..
\
...
-L
...
............
01
.......
'
.......
--',
---
.....
_
....
--
-
--
.....
"f
iA...
....
-
-
....-
..
-.::
'"
',
...-
........
'I:
.......
...............
-
01
.................
...........
e
-a,&w-iI........
,
o
..................
........
'
,.
.....
,....
.
o
o
Doio_...
_
.....
la'
,
tit.\
...
_l..
iIlla
.
......
--
-
....................
"
jj
l
ii....
,....
-
':7~.:~-::
__'it:
......
-
...........
-
It__
..
~_
....-;
7
.....
--
V
∙s
....
-
......
.-,
11II-......
.....
_
l.l....
Doio_....
_
....
.'
7
'.nlo
_
.....
,.
wiiIIIIII.....
•
flo::ilIIIiIL
tw_
_
...
....lIIIIli
Ie'
W
_
...._t-
.........-:::::=:,
'"
.,
....
-
........
-
"
.-
..........-._
'S
0....__
.IIIIiIIiIo..-.....
......-
...
,
.
...........
-
.........
DoiII_
_
.........
.'
?
10
%..
_
...
;
..........
-
.....
-
*"""""'
..--
..
.
.........
"
.....................
....
_
,,~
.........1.-.
...'L
'
IS"
.....S
.....
,.
.7.__
---
"
.......
-
.......
....
-----
•;
......WoooIlo••
......
,4
0.;,_
..._
.
,s_
'-
\_
...
e
--
.............
_-
••
.._Ie'
f
......
,.-.';
...
-_
..
-
....
......
-y".
-.....
...
--
•,.,
11.....
.....__t-
.........
oiI-.:;:::~
...-........$
.........
.
,
.--
........
--.-
.....
aftl...._-..,.
_____
A
r-
--
.
,b
\'
..
-
......
._
-
___\1.....
..
....
-;
:
......
.................
I:
a
0,
LEARNTO
THINKOUTSIDE
THE50XI
0.;,_...
_
.........
10''_10'4
odil_
o
.......
,
....m......
...........
~
}(.,-
.....
-...
..............._1iIII
';
'c.......
w......
..............-.1..-
.-.
_-;:;;
:"/
t;
~
;
...............
--
_
_3,
U....
__--,I
,.
1.-...
IJ'
h..
....
......
••7..
"""-t_...
___a..
..
--.
-
_....C
..
-:IfIl
w.lio_.~
..
•
o
DaI_.,.jI_....
10'
?
....
,_
....
.....
......
..a.~.
__
..
..
.....
,:,
.......,.-Il.,-..u
...
_
-
...
_1ociIioLt-...
-.S"
f
IIliI.
......
I~"'"
•'r
......__
---
Ot.................
...
----
-'
..
-..
........
",-..
5;
0.;,_
_
.........
t
5
...._
o
...
,
...
_-
_iIIPI.&1!IoliI*
_
∙
.........
,
"'w.II~'4
ID
---_
....
........
s.._
....._
.....
...................oM
';'
...............
......,.._1.-
~~.:~~;::;,
.........
'?~.-­
~_610-_""'"
u__.....-....
__
T
n
..
-apiI1oIoonIo
.
o
o
We'renotjusta
bunchofdimbulbs.
t7
[
'-=~=IGHT::-="I
Loran
ipsumdolorsit
a.mct,
adipiKingeliI.
seddiam
nonllmmy
nibbcuismodtincidunt
ut
borect
doloR:
m3gna
aliquam
cr:at
volutpaL
Ut
wi
cni.m
ad
minim
veni::lm,
quis
nostrud
CXCJQ
tationu11amoorper
suscipit
lobortis
nisi
Ut
aliquip
ex
ea
commocLoconscquat.
Duis
311tem
vd.
cum
iriutt
dolor
in
bendrc:rit
in
vulpuwe:velitmoltstic
m=qua<.
vd
illum
dolo
..
cu
fcugiat
nuUa
facili.sis
at
vaoeros
et
3
m1m
nn
et
iusta
odio
dit;nissim
quiblandit
pnncntlupwum
zzri1
ddc:nit
auguc
duis
doloR:
tr
[rupitnulla
&cilisi.
Loranipsum
dolor
sit
ame:t.elit,
sed
dUm
nonllmmy
nibh
cujrnocitincidunt
ut
laorect
dolon:
m3gr'3
aliquam
cr:u:
volupaL
Ut
wiD
enimad
minim
veni3
m
3aronOBKH
3awAOBOKC03,4aemCJl,4JlR
mow,
ttm06bl
npUBAeKamb
BHUMaHue.
3arOAOBKY
OTBO,ll.HTCJlpewalO'!!aH
POAbB
nO,ll.aBJl.HIO'!!eM
60AbllIHHCTBeKOpOTKHXpeKAaMHblx
o6bRBAeHHH.
3aro-
AOBKHHa,zJ;O
Ha6HpaTbKpynHbIMH,XOpOIliO
Pa3AWiHMbIMH
6yKBaMH.
KopOTKlIle06bflBneHlIlfi
YaCTO
3aroAoBoKIIeqaTalOT
BbIBOpOTKOH.
Everything
Must
Go!
After
-40
years
ofservingtheVan
Nuys
area,
theCobb-HendricksUsed
Fumiture
Outlet
Isgoingout
of
business.Pricesaredropping
dramatically
inan
effort
toemptyour
inven-
tory.Ourprices
have
neverbeenthislow!
Beds,
livingroomsets,diningroomsets,
sofas,
chairs,
andpianos
are
5<>-70%
off.
50
stop
by
and
get
a
gl
eat
deal
on
fumitunre..-
buthurry.AfterWednesday,
we'll
just
bea
memory.
Cobb-Hendricks
Used
Fumiture
Outlet
3707SiddownAvenue
Van
Nuys,
Caifomia
12345
.l{pyrHM
paCilpOCTpaHeHHblMIIpHeMOM
jlBNleTCjI
pa3Me~
IgeHHe
3aroAoBKa
HgeHTpaAbHOrOCHHMKaHAHpHCYHKa
Ha
rpa,zr,HeHTHOM<IloHe,MeRjlIOIgeMCjI
CBepxy
BHH3
OT
TeM~
HOro
K
CBeTAoMy.3arOAOBOK
IIpHaTOM,lI,eAalOT
6eAb1M,
u
aOCHOBHOHTeKCT-qepHblM.
•
e
"!i-~':'
nate!
0..-
ttl,
...c:
DS16
'fflJ94ll-
)2"S
215
KOKBbl6pOTb
Wplll<l>T
AJlll
30ronOBKO
TOKol1WpH<pTAOflll(eH
6blTb
npelKAe
BceroHHTepeCHbIM.
,[lepJKHTeCb
nOAOl1bWeOT
Toi:1-
MCO
Hrel1bBeTHKH(Io111H
OT
TimesNewRoman
H
Ariol,ec-
11101
pe4b
Io1AeT
0Windows),Ke-
TopbleeCTbB
KOlKAOMnpHHT€-
pe.
B
OCHOBHOMTeKCTe
OHIo1
BnOI1He
yMecTHbl,
HOB30re-
110BKOX,H06pOHHbiXKpynHo,
101M
HeXBOToeT
Bblp03HTel1b-
Hoem.
Y>K
nOBepbTeMHe,eCTb
MOCCO
OTfllo14HbiXWplo1<pTOB!
nOCMOTpIolTe,KOKlo1eWplo1<pTbl
YCTOHOBl1eHblB
BOWel1CIo1CTe-
Me,
06poll40fl
oc06oe
BHHMO-
HHe
HOTO,KOK
BblfflflgflT
6yK-
Bbl,Hone4CTOHHbleKpynHO.
OK03blBoeTCfl,CIo1MBOl1bl
MHO-
rHXWPIo1<pTOB,flBl1fllOll4He
CO-
60i:1
cepylOnocpeACTBeH-
HOCTbBOCHOBHOMTeKCTe,
nplo1
6011bWOM
YBel11014eHIo1H
06pe-
TOlOT
flPKYIOIo1HAIo1BHAYOl1b-
HOCTb.
ECJ1HJKeHH4eronpHeM-
l1eMOrO
HOI1TH
He
YAoeTCll,
TO
HOAO
WPI1<pTKynHTb.
Pb!HOK
npeAllCrOeT6orOTbll1
Bb!60p,
au,eHblAOBOl1bHOyMepeH-
Hble,TOK4TOnOKynKoBnOl1He
onpOBAOHHO.
216
rJlaBa
8.
PeKJlaMHbie
06b~BJleHl-1~
YaCTO3arOAOBKH
peKAaMHblx
06bHBAeHHH
Bra3eTax
BblpaBHHBalOTno
geHTpy,O,lUiaKO3TO
He
06H3aTeAbHo.
M02KHO,
HanpHMep,
ypaBHOBeCHTbKPYnHbIH,
BblpOBHeH-
HblH
no
npaBOM}'KpalO3aroAOBOKHe60AbIlIHMnOP.3aro-
AOBKOM,
BblpoBHeHHbIMnoAeBoMyKpalO.
3arOAOBKY
M02KHO
OTBeCTH
POAb
npHMaHKH,a
nop,3arOAOBOKcp,e-
AaTbHHqlopMaTHBHbIM.
(STy
HJJ.elOogeHHTAlO6oH,KOM)'
u
XOTb
pasp,OBOp,HAOCbnpHJJ.YMbiBaTb3aroAoBoK,
KOTOPblH
6blA
6blHHTepeCHblMH
HH$OpMaTHBHbIM
OP,HOBpeMeHHO.)
Anacot's
New
Line
Iff5uperModems
•
Cl)OH
(/JOH
n0380ARem
C03.1lambUAA103U1O
8mopozo
~8ema.
cPOH
BHYTPH
paMKHnOMOraeTo6bHBAeHHlO
He
CJ\HTbCH
co
CTpaHHgeH,60AbiliaHqaCTb
nOBepXHOCTH
KOTOPOH
HMeeT
6eAblH!!BeT.cPOH,
KpoMeTOro,
Bblro,lUiOOTTeHHeTqepHO-
6eAbIeHAAlOCTpagHH
•
~H.opMa4M~An~nOKY"OTeneM
-
MnpeMCKYpaHTbl
IlJpurpm080eorpopMAeHue
3muxMamepUaA08
CAe.llyem
8bl.llepJICU8amb
8
O.llHOM
cmUAe.
KOpOTKl-1e06bflBJleHl-1fl
Boo61J!epa3MepwpHqrra
,lI.MI
Ha3saHWI
HAlf
geHbI,ZI;OA2KeH
6bITb
nponopgHOHaAeHpa3Mepyq>OTOrpaq>HHTOsapa.
YeM60AbweKaPTHHKa,TeMKpynHeeWpHq>T,
HHao60pOT.
He
CAe,Zl;yeT,O,ZJ;HaKO,
,lI.MI
KCUK,ZJ;OroTosapaHa3HatIaTb
CBOHpa3MepwpHq>Ta.,llroKe
B
06'bHBAeHWlx,«ynaKOsaH-
o
HbIX»
TOsapaMHno,Zl;3aBH3KY,3a,ZJ;eHCTByeTCHAHWbHe-
CKOAbKOpa3MepOB.
A
eCAHpa3MepbIHAMOCTpagHHOTAH-
tIaIOTCHy2KOtIeHbCHAbHO,
TO
nOnblTaHTeCbpa36HTb
TOBa-
pbIHa
rAaBHYJO
H
BTOpOCTeneHHYJOrpynnbi
H
Ha3HatIHTb
o
0
CBOH
pa3MepwpHqrra
,lI.MI
KCUK,ZJ;OH.
Me2K,ZJ;ynpOtIHM,
He
Ka2K,ZJ;bIHTOsap
HY2K,ZJ;aeTCH
B
HAMO-
CTpagHH.CaMbIey,Zl;atIHbiepeKAaMHbIeMO,Zl;yAHHepe,ZJ;KO
o
CO,Zl;ep2KaT
COBceMHeMHoro
q>OTorpaq>HH
HAlf
pHCYHKOB,
aOCHOBHoeMeCTOBHHX
OTBO,ZJ;HTCH
cnHcKyTOBapoB.
Jloronmbl....
KOHTaKTHaSi
....HcI»OpMaU.....SI
B
pelUlaMHOM06'bRBJleHUU,40JlJICHa
6bImb
BCRUHqJOp-
May,UR.Heo6xo,4UMaR,4JlRnOKymcu
mOBapa.
AorOTHn
q>HpMbI,peKAaMHp)'lOlJ!eHTOsap,,ZI;OA2KeH
6bITb
3aMeTHbIM,HOHeorpoMHblM.
A
BOT
3arOAOBKH
H
BH3Y-
aAbHbie3AeMeHTbIHe06xo,ZJ;HMoC,ZI;eAaTb
nOKpynHee•
.lla-
2KeYMeHbweHHbIHAOrOTHn,ZI;OA2KeH
6bITbXopoWO
BH,ZJ;eH
Ha
CBo6o,ZJ;HOM
npOCTpaHCTBe.
JICHOpa3AHtIHMbIea,ZJ;peca,
HOMepa
TeAeq>oHoB
H
,ZI;pyraH
KOHTaKTHaHHHq>opMagWI
B
peKAaMHOM06bHBAeHHH
cno-
GRUMPER'S
_Wi
217
218
,nasa
8.
PeKJlaMHbie
a6bflBneHVlfl
ca6CTByroTaKTHBHoHpeaKgHHtIHTaTeAeH.Pa.3MepIIIPH<P-
Ta
M02KeTYKa.3bIBaTb
Ha
2KeAaTeAbHbIH
cnoco6KOHTaKTa.
K
npHMepy,eCAH
peKAaMO,lJ;aTeAb
OXOTHeeOTBeTHTHa
Te-
u
Ae<fJoHHbIH
3BOHOK,
tIeMnpHMeTnOCeTHTeMl
B
O<fJHce,
TO
TeAe<fJoHHbIH
HOMep
Ha,lJ;O
Ha6paTbKpynHbIM
IIIpH<fJTOM,
a
a,lJ;pec
MeAKHM.
Real
Wortd
Travel
3SS
Robenonw.,
OIlpell-i:l"NC27516
ut
wIsi
enlm
ad
mfrlm
wnlam,
quia
nosbud
8iGId
tatIon
ulamc:orper
Sl
"Cip!t
IobortIa
n1sI
ut
a1kpdp
ex
ea
commodo
consequat.
Autem
vel
eum
hendre1it
in
wlputate
veti1
essernoIestIeconsequat,
sed
d1am
nonummynibh
eulsmod
t1ncidunt.
919/944∙3245
Cep",,,,
peKnCMHblX
06'bSiBneH"'M
Ha6HpaeTnonyMlpHOCTbTaKOH
npHeM:HaBCeXCTpaHH-
gaxny6AHKagHHBCer,lJ;a
B
O,lJ;HOMH
TOM
2Ke
MeCTepacna-
II's
chic.
-;+h.,.
...,...H
t
......
~
...
aa
-'-
-
-----
..,,-..,
------
...
---
......
-_.
__
..
_
..
_-..-_--
...
----_
......
-
-
-------
....
__
..--11_
==:'::
_
......r.-
_
.._
............
__
...
_-
"
ry'!"""
..
"'-Y\
H
1
dwl
.."
II'~
qol
ak
nice
pea
.
~
..0
---
-
.,II
....,.
M,'Il"....
"
II's
sleek.
-----
1-r'
•
--
--
.-
-~_
..
_-
"'"
---
......
-_.
__
.
_
..
_-
........
--
...
----_
.....
-
-
-------
....
__
...-.101_
=='::
-
......
~
---
........0*...
_----
nOJlHOapaHL-1YHafl
peKJlaMa
Jl.aralOTaI
peKJI.aMHhle
06bHBJl.eHlliI,Oql0pMJl.eHHhle
B
O,zr.-
HOMCTHJl.e.OHH
.lJ.OJI.)KHhI
Hel1Jl.OXOpa60TaTh
H
BCepHH,
u
HOT.lJ.eJl.hHO.lJ.pyr
OT
.lJ.pyra
-HaTOT
CJl.yqaH,ecJI.HqHTa-
TeJl.h
3aMeTHTTOJl.hKO
O.lJ.HOH3
HHX.
nonHOCTpaHM'IHaSi
peKJ1CMC
C
TOqKH3peHlliI.lJ.H3aHHaMe)K.lJ.ynOJI.HOCTpaHH'lHOH
peK-
uu
Jl.aMOH
H
MeJl.KHMH
peKJl.aMHhIMHMO.lJ.YMMH
HeTHHKaKOH
pa3HHg,hI.
I1
TaM
H
TaM
qlHrypHPYlOTO.lJ.HHH
Te
2Ke3J1.e-
MeHThI(3arOJl.OBKH,OCHOBHOHTeKCT,
BH3yaJl.hHhle3J1.e-
MeHThI
HKOHTaKTHMHHqlopMag,lliI).O.lJ.HaKO
no
3qlqleK-
THBHOCTH
KpynHM
peKJI.aMa,KaKnpaBHJl.O,
JI.H.lJ.HpyeT.
Y
HeeHeT
COCe.lJ.eH,npeTeH.lJ.YlOI!!HX
HaBHHMaHHe
qHTaTe-
M,n03TOMY
OHacnoc06Ha
.lJ.OHeCTH.lJ.0peg,HnHeHTa
60Jl.ee
g,eJl.hHOeHy6e.lJ.HTeJl.hHOeC006I!!eHHe.
O.lJ.HaKOnpe)K.lJ.eqeM
3a6poCHTh
MhICJI.h
0MeJl.KHX
MO.lJ.Y-
MXKY.lJ.anO.lJ.aAhIIIeH
nOTpaTHThHa
nOJI.HOCTpaHH'lHyro
peKJI.aMY
Bce
peKJl.aMHhle.lJ.eHhrH,
03HaKOMhTeChCHeKOTO-
phIMH
nO.lJ.BO.lJ.HhIMHKaMIDIMH.
Bo-nepBhIX,nOJI.HOCTpa-
HHqHMpeKJl.aMa
CTOHT
CYMaCIIIe.lJ.IIIHX.lJ.eHer.O.lJ.HO
peK-
Jl.aMHOe
06bHBJl.eHHe
HaBClO
CTpaHHQ,Y060H.lJ.eTCH
BO
CTOJl.hKO
2Ke,
BOCKOJl.hKO
060H.lJ.eTCHpa3MeI!!eHHeO.lJ.HOrO
MO.lJ.YM
nOMeHhIIIeBHeCKOJl.hKHX
Pa3HhIXny6J1.HKag,lliIX.
Ka)K.lJ.hIHMaAeHhKHHMO.lJ.YJl.h
B
OT.lJ.eJl.hHOCTH
MeHee3aMe-
TeH,HO
3TOTMHHYCKOMneHcHpyeTaI
60Jl.hIIIHM060pOTOM.
BO-BTOPhIX,
.lJ.H3aHHep
BcepaBHOHe3HaeT,
KaKOH
MaTe-
pHaA6Y.lJ.eT
HaneqaTaHHa
COCe.lJ.HeHCTpaHHg,ePa3BOpOTa.
A
'ITOecJI.H
TaM
OKa2KeTCHeI!!eO.lJ.HanOJI.HOCTpaHH'lHM
peKJI.aMa?
TaKoHpa3BOpOTqHTaTeJl.hM02KeT
3aKphITh,
e,zr.-
Ba
B3rMHYB
HaHero.
Be.lJ.h
qHTalOT-TO,KaKnpaBHJl.O,pe-
.lJ.aKg,HOHHhleMaTepHaJl.hI,
aHepeKJI.aMy.
I1
HaKOHeg,
(B-TpeThHX),
Ba2KHO
nOMHHTh,
'ITO
peKJI.aMa
u
He
.lJ.OCTHraeT
CBoeH
g,eJl.H
BOCHOBHOMH3-3aTOro,
'lTOqH-
TaTeJl.lO
HeHHTepeCHOee
CO.lJ.ep2KHMoe.3aMeTHM,
xoPO-
IIIO
OqlopMJl.eHHM
peKJI.aMa
nOAe3Ha,
HO
.lJ.a2KecaMM
POC-
KOIIIHM
peKJI.aMaHOBoro
KOH.lJ.Hg,HOHepa
He
C06J1.a3HHT
cpe.lJ.HeCTaTHCTH'leCKOrO
nOKynaTeM,np02KHBalOI!!ero
r.lJ.e-HH6Y.lJ.h
BCH6HpH.
flpe)K.lJ.eqeMBhIKJI.a.lJ.hIBaTh
HeMa-
Jl.hle
.lJ.eHhrH
3a
nOJl.HOCTpaHH'lHyropeKJI.aMY,y6e.lJ.HTeCh,
'ITOg,eJl.eBMaY.lJ.HTOplliIBoo6I!!eM02KeT
3aHHTepeCOBaTh-
219
ANAlJi>T
f_
220
rnaBa
8.
PeKJlaMHbie
o6bflBneHV1fl
CflB<UIIHM
TOBapoM.
11
ecAHXOPOlliM
OT~a'la
MaAOBepO-
jlTHa,
TO,HaBepHoe,
HMeeT
CMbICJ\.
OrpaHH'lHTbCflpeKAa-
~
MOH
MaAOropa3Mepa.
Bce
3TO
TaK,
O~aKO TPY~O
npOTHBOCTOjITbnpHTflra-
~
0
~
TeAbHOH
CHJ\.e
XOpOlliO
Oq>opMAeHHOHnOAHOCTpaHH'lHOH
peKAaMbl.OHaoc06eHHo
3lPlPeKTHBHa
B
2KypHaAax,
r~e
CTpaHH!!bl06pe3alOTcfl
COBcex
'IeTblpeX
CTOpoH,
'ITO
no-
3BOAAeT
~06HTbCfl
Bne'laTAAIOI,YHX3lPlPeKTOB.
Anacot57.6SuperModems
The
newestway
to
bumrubber
ontheinfonnationsuperhighway.
KnacC~(IWIL",,~pOBaHHaSi
peKllaMa
H
acmOAbHble
U3,4ameAbCKUe
cucmeMbl
KaKHeAb3R
u
AyttWenO,4XO,4Rm,4ARnO,4ZOmOBKU
npUBAeKameAbHOU
o
KAaCcuC/Juy,UpOBaHHOUpeKAaMbl.
YaCTO
peKAaMO~aTeAH ~a2Ke
He
nO~03peBalOT
0TOM,
'ITO
OHHBnOAHe
MOrAH
6bl
caMOCTOflTeAbHOOlPOPMJ\.jITb
c06-
CTBeHHble
MaTepHaAbl,
He
nepenopyqM3TYpa60TY
pe-
~aK!!HH
ra3eTbI.
KpynHblH,
KOHTpaCTHblH3arOJl.OBOKH
6pOCalOI!!CUIDI
B
rJl.a3a
paMKacnoc06HblCHJ\bHOnOBblCHTb
OTKJ\HK
Ha
06bHBJl.eHHe
0
HaHMe
pa60THHKOB.
and
originating
its
JlO'N'lf$
in
such
form,
as
to
themshall
.-n
most
liksly
to
effect
their
safety
andhappiness.
Minimum.
DESKTOPPUBLISHING
ArtIproductionperson
to
help
out
three
tired
cowt>oys
and
one
cowgirl
who
are
woJ1dng
day
and
night
to
finish
e
graphic
deslgn
book.
Must
have
OTP
experi-
ence,
wining
to
wort<
long
hours,
meet
hot
deadlinesandlike
pizza.
Must
rek>-
cate
to
Denver,
Colorado
M>/>J>.
Send
resumlI
to,
eser
WritingInc.,
20W.
Bond,
Denver,
CO25982.
TRUTHSAYER.
we
hold
these
truths
to
be
seff
evident,
that
aD
Peopleare
created
equal,
that
thay
are
endowed
by
their
Creator
with
oerlainlnefienable
rlghts,
thatamong
these
are
Ufo,
Uberty,
and
the
Pursutt
ofHappiness.
NEWASSISTANTKING.Thehistory
of
thepresent
King
of
GreatBritain
Is
a
historyof
repeated
Injurles
and
USU"
flOCKOJl.bKYra3eTHbienOJl.OCblC
KJl.aCCH¢HgHpoBaHHbIMH
06bHBJl.eHHHMHtIaCTOCMOTpHTCH
KaK
CnJl.OlIlHOe
cepoeno-
Jl.e,
HaJI.HtIHe
nycToronpOCTpaHCTBaBBalIleM
C006I!!eHHH
MOm.eT
CHJl.bHO
npHBJl.etIb
BHHMaHHe
tIHTaTeJl.eH.EcJI.H
O¢OPMHTb
TeKCToT6HBKaMHCJl.eBaHCnpaBa,BOKpyr06b-
HBJl.eHHHnOHBHTCHnOAA.
C03.l1.aTb
nycToenpOCTpaHCTBO
MOm.HO
HnpH
nOMOIJ!H
u
¢HrypHOH
paMKH.
221
Wehold
these
truths
to
Liberty,
and
the
Pw'wit
of
amoDg
these
areLife.,
beself-evide:ct,
that
all
Happiness.
Tba1
to
team
Liberty,
and
the
Pu:suit
of
Peopleare
created
equal.,
these
rightI..
goverWDttlts
Happinesl.
That
to
secure
thatthey"",<ndowedby
are
iJutitutcd
amoDg
Men
these
rights,
govcmmentl
theirCreatorwithcertainIDdWomen.
Wehold
these
are
instituted
among
MCD
unalienable
rights,
that
aodWomm.
among
thesearc
Life.
SWSIWU&EII
Wehold
these
truths
to
Liberty,
andthe
Pumrit
of
F<lR
EXI'I\NOlNG
be
self-evidcot,
that
all
HIppiDea.
T1UIt
to
secure
COMPUTERSOI'TWAI'E
Peopleareaeated
eqaa1,
these
rights,
govcmmc:nts
COMPANY
thatthey"",eodowedby
areinstituted
among
Men
&4*'.....
,«........
theirCreator
with
cemin
aodW""",,-
.........
-Q~
unalienable
rigbls.
that
CA1J.
lOO<YJ
Webold
these
truths
to
1-8003334444
amorlg
thcaeare
Life,
be
self-evidca.t.
that
all
Liberty,and
the
Pursuit
of
Peoplearecreated
equal,
truths
to
be
self-evident,
that
HappiDeu.
That
to
secure
that
they
are
endowed
by
aU
Peopleare
created
equal.
these
right&.
gove:rmnc:nts
their
Creator
withcertain
that
they"'"
..
dDWed
by
are
i::Dstitu1ed
among
Men
unalienable
rights.
that
their
Creator
with
certain
and
Women.We
bold
these
amongthcaearcLife,
unalienable
rights,
that
truths
to
be
self-evident
-,,---.,----,-,-.,----I--~
....
∙
r-
1DJ.EW
IJ'StJWDOl.Oll
-a,;.
<W.1obonio............
C
5
....._
I..
Eel..
.....
,
......".
J
."'..
~.w-
....
51_'"
]I
U....
1lI!.......
"
,..-*'
.....,.;.~'
pel...
1cOonio""
..
.oIiopIip
co
..
t
:
lri-<W.'
'.•
zIt...
_
'7'":
"""iIaa
.w-co.......
fadioio.
__
..
cr__
ooSo>
die
..
.pw..5l,
1
ad
Q,J..,ir....
4
...
~ADmSCNC
Ek___
,
.......
.'("!
_'--.w-
i:
U""
-.-q
.
E-
.......ool.......•
.p.~
....--GXpcr->pir.
1cOonio..,.,
Cl'"
,
Daio_"""""""......
,
<W..d
!
itiD."".....
__
:.:.
"""iIIollD
""",-
..
iC.pI:...
r..l+
u.
...............
.
~
-.I....a=-.
pel
....
.........
222
fnasa
8.
PeKIlaMHbie
o6bflSneHiI1fl
P03MblwneHIo1S1
0
KO"leCTBe
AaaepHble
npHHTepblBnOAHe
rOp,HTCH
,lI,NI
neqaTH
OpHrH-
HaA-MaKeTOBraaeTHOHpeKAaMbl.
KaK
npasHAo,
HeT
CMblCAa
TpaTHTbp,eHbrH
Ha
BbIBOp,peKAaMHbIX06bHBAe-
HHH
Ha
¢oToHa60pHoM060pyp,oBaHHH,
nocKoAbKYOTHO-
CHTeAbHOrpy6aHraaeTHaH6YMaraCHAbHO
BnHTblBaeT
KpacKy,
'ITOCBOp,HT
HaHeTBce
npeHMYI!!ecTBa,
06eCneqH-
BaeMble
P,oporocTOHIgeHTeXHHKoH.
KaqeCTBO
raaeTHoH
neqaTH
HeYKAoHHo
nOBbllliaeTCH,KaKpaCTeT
HCTaHp,apT-
Hoe
paapellIeHHeAaaepHbix
npHHTepOB.
Me2KP.Y9THMH
p,BYMH¢aKTopaMHHa6AIOP,aeTCH
npHMepHoepaBHOBeCHe,
TaK
'ITOBnOAHeM02KeTe
neqaTaTb
raaeTHYlOpeKAaMy
Ha
AaaepHOM
npHHTepe,KOHeqHO,
eCAHeMY
He
HcnOAHHAOCb
Y2Ke
5
HAH
6
AeT.(Yp,oBAeTBOpHTeAbHOe
KaqeCTBO
M02KeT
06ecneqHTb
p,32KeCTaPblH
npHHTepC
paapellIeHHeM
300
u
TOqeKHa
p,IOHM,eCAH
B
peKAaMe
HeTpaCTpOBblX
3aAHBOK,
-OHHHa
npHHTepe
C
HH3KHMpaapellIeHHeM
no-
AyqaTcH
OqeHbrpy6blMH
H
HeKpacHBbIMH.)
DblcTpo
paCIlIHpHIOTCRTaK2KeHB03M02KHOCTH
CqHTbIBa-
HHRH
06pa60TKH
¢OTOrpa¢HqeCKHXH306pa2KeHHH
CKaHH-
u
pyroIgHMH
yCTpoHcTBaMH
H
HaCTOAbHblMH
H3p,aTeAbCKHMH
CHCTeMaMH.
<PoTorpa¢HH,BblBop,HMble
Ha
OTp,eAbHbIX
MOp,eAHXAa3epHbiX
npHHTepOB,
npH6AH2KaIOTCH
noKaqe-
CTByKCHHMKaM,neqaTaeMblMB
raaeTax.
TaKHM
06paaoM,
uu
HaCTOAbHblHH3p,aTeAbCKHHKOMOAeKC
C
Aa3epHbiM
npHH-
TepOM
BnOAHeM02KeT
6blTb
HCnOAb30BaH
,lI,NI
BblBop,a
Ma-
KeTOBpeKAaMHblX
06bRBAeHHH,
BTOM
qHCAeHCop,ep2Ka-
IgHX¢OTOrpa¢HqeCKHeH306pa2KeHHR.
)Lpyroep,eAOpeKAaMa
B
2KypHaAax.)LeAo
BTOM,
'ITO
Ha
rAHHgeBoH6YMare
06blqHO
BHp,Hblp,a2KeMaAeHIlIHep,e-
¢eKTbl.AyqllIe
He
nOCblAaTb
BTaKHe
2KypHaAblpeKAaMy,
nop,rOTOBAeHHyro
KneqaTH,
eCAHTOAbKO
BblHe
neqaTaAH
ee
npep,BapHTeAbHO
CBblCOKHM
paapellIeHHeM(XOTR
6bl
1000
TOqeKHa
P.lOHM).
KOHTponbHbleBOnpOCbl
•
3ap,eHCTBOBaHblAH
B
BallieHpeKAaMe
paMKH,
nOAH
HCB060P.Hoe
npOCTpaHCTBO
,lI,NI
ee
OTp,eAeHHR
OTCO-
cep,HHX9AeMeHTOB?
KOHTponbHbleBOnpOCbl
•
XOPOllJO.i\HqHTaeTCR
3arOJl.OBOK(He
nOp'aB~
npH
3TOMOCTaAbHOeCOp.epLKHMoe)?
•
npOCMaTpHBaeTCR.i\HOqeBHp.HMCBR3bMem..u.y3arO-
Jl.OBKOM
H
rJl.aBHblM
BH3YaAbHbiM
3J1.eMeHTOM?
•
OqeBHp.Ha.i\HCBR3bMem..u.ynOp.pHCYHOqHbIMHnOP.llH-
CRMHHgeHHHKaMHHH306paLKeHHRMH
TOBapOB?
•
COp.epLKHT.i\H
peKJI.aMaBCIO
Heo6xop.HMYIO
KOHTaKT-
HYIOHHqlopMagHIO
-
a.u.pec,
HOMepa
TeJl.eqlOHOB,
pa-
60qHe
qaCbl,
YCJl.OBHRKpep.HTaH
T.
P..?
•XOPOllJO
Jl.H
3aMeTeHJl.OrOTHn
HoTp.eJl.eHJl.H
OHCBO-
60P.Hb1M
npOCTpaHCTBOM?
•
C06J1.IO,lJ,aeTCR.i\He,lJ,HHCTBOCTHAA
B
OqlopMJl.eHHH
no-
BTOpRlOlJJHXCR
3J1.eMeHTOB,TaKHXKaK
geHHHKHHno,lJ,-
PHCYHOqHblenO,lJ,nHCH?
•
C06J1.IO,lJ,aeTCRJl.H
BBallJHXpeKJl.aMHbiX
MaTepHaAaX
e,lJ,HHCTBOCTHAA,06eCneqHBalOIJJee
Y3HaBaeMOCTb
6peH,lJ,a?
•
223
)I(EHIIIE
TOBAPA
KE:6YKJ1ETbl,6POWIOPbl,
~.
T
.'orlll,
TOBAPHblE
JlIIICTKIII
226
rJlaBa
9.
npOABII1)KeHlI1e
TOBapaHapblHKe:6YKJleTbl,
6pOWIOpblll1
T.A∙
MaTepHaAbl,npH3BaHHble
cnoc06CTBOBaTb
np0,ll,BIDKe-
HHIOTOBapaHapblHKe
(CTHM)'NlTOPblnpO,ll,CUK),OTAH'Ia-
IOTCH
OT
peKAaMHbIX.
8THMaTepHaJl.bl
-
6}'KJ\eTbl,
J\HCTOBKH,
KaTaJl.OrnHMe-
HIO-
nOXOlKH
Ha
peKJ\aM)'
BeeHCKOHHOM
npe,ll,Ha3Ha'le-
HHH:
06e
Pa3HOBH,lI,HOCTH,lI,OJ\2KHblC06J\a3HHTb'1HTaTeNi
HanOKynKy.Ho
MaTepHaAbl,
KOTOpblM
npe,ll,CTOHTnpo-
,lI,BHraTbTOBap,C03,l1,aIOTCH
CTaKHM
paC'IeTOM,'lTO'lHTaTb
HX6y,ll,YT
He
CJ\yqaHHbleJ\IO,lI,H
(KaK
aTO
6blBaeTCpeKJ\a-
MOH).AI060H,
KTO
y,ll,OCYlKHBaeTCHnp0'lHTaTb
TeKcT,KO-
u
TOpblHCOnpOB02Kp,aeT
TOBap,
nO'iTHHaBepHHKayLKepe-
illHJ\,'ITO
KynHT.
Pe'lbH,lI,eTyLKe
He0TOM,
'lT06bl
3aBJ\a-
,lI,eTb
eroBHHMaHHeM,
renepbHe06xo,ll,HMOaTO
BHHMaHHe
BO
'ITO
6blTO
HHCTaAO
y.o;ep:JICamb
H,
no
B03MOLKHOCTH,
YCHJ\HTb.
I1MeHHo
noaToMynpHeMbl,KOTopble
6blAHO'leHba<Jlq>eK-
TRBHblB
peKAaMe,3,l1,eCbyLKe
HeTaKnOJ\e3HbI,
Hepe,ll,KO
OHH
AHillbBpe,ll,HT
,lI,eJ\Y.
TIpe,ll,CTaBbTe
ce6e
ToproBga,KO-
uu
TOPblHBOBeCb
roJ\OC
paCXBaAHBaeT
CBOHTOBap,-ero
CJ\OBaa.zr.peCOBaHbl
BceM,KTO
nona.zr.eT
B
30HYCJ\blillHMO-
u
CTH,H,lI,OJ\2KHbl
TOJ\bKO3aCTaBHTb
nOKynaTeNinO,ll,OHTH
n06.i\IDKe.
KaK
TOJ\bKOnOTeHgHaAbHblH
nOKynaTeJ\b
npH-
6.i\IDKaeTCH,ToproBeg
nepeCTaeT
KpUttamb
BceM
Bo06Ige
HHa'lHHaeT
ZOBopumb
C
O,ll,HHM'1eJ\OBeKOM,nOKa3blBaH
TOBap
HpaCCKa3blBaH
0HeM.
MaTepHaAbl,CTHM)'AHPYIO-
IgHenpo,ll,aLKH,,lI,eJ\alOT
HMeHHO
aTO,OHHC<JlOKycHpoBaHbl
HaKOHKpeTHOMnOKynaTeJ\e
H
60J\ee
HH<JlopMaTHBHbl.
113BbiUleCKa3aHHoroHeTpy,ll,HoC,lI,eJ\aTbBbIBO,ll,
0TOM,
'ITOCTHM)'J\HTOPblnpo,ll,CUK
HaMHoro
60J\bUlerOBOpHT
oKOMnaHHH,
'1eMpeKJ\aMa,
a
OTCIO,lI,acJ\e,ll,YeT,'ITO
K
HX
,lI,H3aHHYHa,ll,Ono,ll,XOp,HTb
C
60J\bUleHTIgaTeJ\bHOCTblO.
HeY,ll,a'lHbIH,lI,H3aHHpeKJ\aMbl
B
XY,ll,UleMcJ\yqaenpHBe,ll,eT
KTOMy,
'ITO
ee
npOHrnopHpYIOT.
A
BOTCKBepHO
O<JlOpM-
J\eHHbIH
6YKJ\eTOTUJrHeTyLKenpaKTHtIeCKHCOCTOHBUle-
roCHnOKynaTeNi.
HeaKOHOMbTeHa
CTHM)'NlTOPax
npo-
,lI,CUK,MOTHBHpyHaTO
TeM,
'ITOOHHa.zr.peCOBaHbl
nOKynaTe-
NlM,yLKe
nonaBUlHM«Ha
KplO'IOK»,
-
aTO60J\billaH
OUlH6Ka,
C,lI,eAaBKOTOpYIO,
Bbl
TOJ\bKOH6y,ll,eTe,'ITOPbl-
,lI,aTbBCJ\e,ll,YCKOJ\b3HYBUlHMKAHeHTaM.
B
,llH3aHHeCTHM}'MITOpoBnpop,<UKHe06xo,ll,HMo}"IHTbI-
BaTbHeCKOAbKO
qlaKTOpoB:
•
KOJlU~ecmBo.
ypoBeHb
CJlOJICHOCmU
U
ueHapeKAaMU-
pyeMblxmOBapOBUyCJlyZ.
Eyp,yrAHpeKAaMHbIe
Ma-
TepHaAbICqlOKycHpoBaHbI
TOAbKOHa
KaROM-TOOp,HOM
06pas!!e.HAH
OHH
p,OA2KHbInpep,CTaBMlTb!!eAyro
rpyn-
ny
TOBapOBHAHYCAyr?
•H
aMe~eHHbIU
3man
npO.aaJICH020UUKAa.
Eyp,yrAH
peKAaMHbIeMarepHaAbIap,pecOBaHbIIlIHpOKOM}'Kpyry
u
nOTeH!!HaAbHbIX
nOKynaTeJl.eH.
H.i\H
2Ke
OHH
npe,ll,HasHa-
'iaJOTCH
TOAbKOTeM
K.i\HeHTaM.
KOTOpbIe
rOTOBbI
COBep-
IlIHTb
nOKynKy
npHMOceH'iac?
•
06pa/J&eHueK
~YBCmBaM
nOKynameAR.
HMeeTAH
u
peKAaMHpyeMbIH
TOBap
'iHCTOYTHJ\HTapHoeHasHa'ie-
HHe,
HAH
em
M02KHO
OTHeCTHKaTpH6yraM
onpep,eJl.eH-
Hom
CTHJ\H2KR3HHHHMHP.2Ka?
•YMecmHocmb
CmUJIH
B
UeAOM.
KaKOBbI
02KHp,aHHH
!!eJl.eBOH
ayp,HTOpHH?Hap,oAHBbI,ll,ep2KHBaTb
cepbe3-
HOCTb
Hp,eJl.OBHTOCTb.HAHJI.}"IIlIenpep,nO'iecTbp,OXop,-
'iHBbIHHHHqlopMaTHBHbIHCTHAb?YTOBa2KHee:p,OHe-
CTH
,11,0'iHTaTeJI.H
HHqlOPM~HIO
H.i\H
C03p,aTbonpep,e-
Jl.eHHbIH
06pas?
YT06bI
OTBeTHTbHa
nop,06HbIe
BonpOCbI,
He06xo,ll,HMO,11,0
u
HeKOTopoHCTeneHH
conepe2KHBaTbnOTeH!!HaAbHbIM
no-
Tpe6HTeJI.HMnpop,YKTa.
CnpoCHTe
ce6H:3a'ieMSTOT
npo-
p,YKT
Mor6bI
nOHap,06HTbCH
MHe?
YTOeIge
0HeMXOTeJl.
6bIY3HaTb
R?
HCCJl.ep,OBaHHH,CBH3aHHbIe
C
TOBapaMH.
-
p,eJl.op,OBOAbHOTYMaHHOe,HSTOT
cnoc06
'iTO-TO
Y3HaTb
HH'iyrb
He
XY2KeOCTaAbHbIX
•
.l{.Mr
nOJ\HOTbI
KapTHHbI
He-
06XOp,HMO
KpOMeCBoem
MHeHHH
paCCMOTpeTb
Hp,pyrne.
nonbITaHTeCb
BbIp,eJ\HTbH3
HHX
06IgHeTe'ieHHHH
CTe-
peOTHnbI.
nOMHHTe,
'iTOpasHbIeJ\IOp,Hno-pasHOM}'
BocnpHMyrBa-
Illy
ny6AHKa!!HIO.
KTO-TOnepeAHCTaeT
KaTaAOr
OT
nepBOH
u
,11,0nOCJl.ep,HeHCTpaHH!!bI,
KTO-TOnpocMoTpHT.
OTKpblBaH,
rp,enpH,ll,eTCH,
HY
a
,lI,J\H
Kom-TO
eIgeKaTaAOrnOCAY2KHT
CnpaaO'iHHKOM,rp,enpe,ll,MeTOM
nOHCKa
6yp,yrTOBapbI
on-
pep,eJl.eHHOH
KaTeropHH.
)LagaHHCTHM}'J\RTOPOBnpop,<UK
p,OA2KeH}"IHTbIBaTb
Bce
STH
BapHaHTbI.
227
228
,naBa
9.
npOABI/DKeHlIle
TOBapaHapblHKe:6yKIleTbl,6POWIOPbl
111
T.A.
PeKJ1aMHble6YKJ1eTbl
~
6pOWIOpbl
fAaBHaR.
geAb
U
pelUlaMHOZO6ylUlema.
U
pelUlaMHou
6pOUl1Opbl
cocmoumBmOM.
"lm06bl,40HeCmUUHtjJopMa-
gUlO,40
nomeHgUaAbHOZOnOKynameAR..
I1HqJopMagHIO.pa3MeryaeM}'lO
BHHX.
KaK
npaBHAo.
MOm.-
uu
HOOTHeCTH
KOMiOHHScAep,yroryHx
KaTeropHH:
•
CBe,4eHUR.
0
KOMnaHUU:
ee
geAu.3a,4a"lU.,4ocmyn-
Hble
mOBapblUyCAyZU.
ECAHee
p,eHTeAbHOCTbCBH3a-
Haco
3p,paBOOXpaHeHHeM.
TOB
6)'Ki\eTe
(B6pollilOpe)
MOryr
onHCbIBaTbCHee
nAaHbl
B
06AaCTHnpO<lJHAaKTH-
qeCKOHMep,H!!HHbIHyxop,asa
60.l\bHbIMH.aB
6)'Ki\eTe.
paCCKa3bIBalOryeM
0rpynneMY3bIKaHTOB-HCnO.I\HHTe-
AeH,6yp,yrYMeCTHbIpacnHcaHHHKOHgepTOBHpeneTH-
u
!!HH.
•OnucaHuemOBapa
UAUAUHeUKU
mOBapOB.
TIPOHS-
BOp,HTe.I\Hayp,HO-HBHp,eoannaparypbIHHorp,a
Bbmyc-
KalOT
OTp,e.l\bHble6)'Ki\eTbI
P..I\.H
npoHrpblBaTeAeH
KOM-
naKT-p,HCKOB.BHP,eOMarnHToqJOHOBH
aBTOM06HAbHbIX
crepeOCHCTeM.
•OnucaHuenepcneKmuBHOZOnpoeKma.
Ha"lamOZO
tjJUpMOU.
K
npHMepy.B
6)'Ki\eTeaccogHagHH
BbmYCK-
HHKOBBbIClIIHX
yqe6Hblx3aBep,eHHHMom.eT
6bITbno-
MeryeHMarepHaA.HaqHHalOryHH
KaMnaHHIOnoc60py
p,eHer
HaCTpOHTeAbCTBOHOBoro
sp,aHHH.
•
HHtjJopMagUR.
0
conymcmBylOY:f,eM
6U3Hece.
B
6YK-
u
AeTe
OTe.I\.H.npeP.AaralOryeroKpaTKOBpeMeHHbIHOTp,bIX
(HOqAerC3aBTpaKOM).
MO*HOHaHrn
onHcaHHeMeCT-
HbIX
P,OCTOnpHMeqaTeAbHOCTeH,CBep,eHHH
06
3KCKyp-
CHHX
nooKpecTHocTHM
H
T.
p,.
TIpocTble
6)'Ki\eTbl
06blqHO
HSrOTaBAHBalOT.qJa.l\bWH
AHCT
8
1
/
2xl1
,lI,lOHMOB
B
p,Bacm6aHneqaTaH
C
p,Byx
CTO-
pOH.DOAee06beMHble
p,oKYMeHTbI
H3roTaB.l\HBaIOT.ClIIH-
BaH
AHCTbI
6YMamnpOBOAOKOH
HAHHHTKaMH
HnOAyqaH
KHH*HOeH3p,aHHe.
KOTopoe
Ha3bIBaeTCH
6POllilOPOH(ec-
AHBHeMHe60.l\blIIe
48
cTpaHHg).Ec.I\H
B6pollilOpe
60.l\blIIe
10
cTpaHHg.
TOBnO.I\HeYMeCTHbIMB
HeH6yp,eT
OrAaBAeHHeH.I\HKaKOH-.I\H60YKa3aTe.l\b.
He
3aCTaB.l\.HHTe
u
qHTaTe.I\.H.
KOTOpOMy
HYm.eH
KaKOH-TO
Op,HH
TOBap.npo-
CMOTpeTbBce
p,Bap,eCHTKapa3BOpOTOB.
PeK11aMHble6yK11eTbl
1I1
6pOWIOpbl
229
6YKneT~-npMMaHKM
DYKAembl-npUMaHKU
npe,4fW3Ha'1.a10mCR,4AR
nepCneK-
mUBHblX
KAUeHmOB
HaCaMOMpaHHeMamane
npUHRmUR
UMU
peUleHUR
0
nOKynKe.
B
3THX6}'KAeTax
HeCTaBHTCR
3a.JtaqapaCCKa3aTb
0TOBa-
peBce-OHH
npH3BaHblAlfWbn06YP.HTbqHTaTeMl
KCO-
BepweHHIO
cJ\e,zr.Y!OI!!ero
wara,HanpHMep3BOHKyB
qmpMY
no
6eCnAaTHOMY
HOMepy.
E}'KAeTbl-npHMaHKH
qaCTO
neqaTaIOTCR
Ha
Op,HOMAlfCTe,
KOTOpblH
3aTeMCKJ\a.JtbIBaeTCR
BHeCKOJ\bKO
pa3
(BCOOT-
BeTCTBHH
C
pa3MepaMHCTaH,ll.apTHoro,zr.eJ\OBoroKOHBepTa
NQ10).
flPOH3BO,zr.CTBO
TaKHX
6}'KAeTOB
06XOP.HTCR
He,zr.o-
poro,
n03TOMY
HXCTapalOTCRpacnpocTpaHHTb
Cpe,zr.H
KaK
M02KHO
60J\bwero
qHCMnOTeHj!HaAbHbIX
nOKynaTeJ\eH.
E}'KAeTbl-npHMaHKH
qaCTO
paCKJ\a.JtbIBaIOT
Ha
BHp,HOM
MeCTeHa
CTOHKaxHAlf
npHJ\aBKaX,
'lT06blKaLKP.bIH
2Ke-
J\alOI!!HH
Mor
6eCnAaTHOB3RTb
ce6e
3K3eMnMlp.
Ca1l
1...01"'1II"II.SE
foryourfreebrochure.
Fl!wLy,
•
fu
machine
that
makes
use
of
alogiccircuit
Imagine
a
fu
machine
thlt
cancollate
your
document.
removeany
spelling
errors,
and
deduce
the
recipient's
phonenumber--f:'ltn
if
you
don't
know
it)'OUlSdf.
Now
stop
jmlp,in£
It's
alrudy
available.
Thefutureisnow.Introducingthe
AxonImpulse.
6POWlOp~-CnpaBO'lHMKM
DPOUllOpbl-cnpaBO'1.HUKUpaCC'1.UmaHbl
Ha
n0,420mOB-
u
AeHHblXnOKynameAeU.
OHH
a.JtpeCOBaHblqHTaTeMlM,HaXOP.RI!!HMCR
Ha
cJ\e,n;y!o-
u
I!!eHCTyneHH,
TOeCTb
Cepbe3HblM
nOTeHgHaJ\bHblM
KAH-
eHTaM,KOTOpble
Y2Ke6J\H3KH
K
npHHRTHIOOKOHllaTeJ\bHO-
ro
peWeHHR.
KaK
cJ\e,n;YeT
H3Ha3BaHHR,
OHH
cO,n;ep2KaT
Y2Ke
HaMHoro6oJ\bwe
HHq>OpMaj!HH,qeM
npHMaHKH,
H
npH3BaHbl
OTBeqaTbHaBOnpoCbl,
KaCalOI!!HeCR
KOH-
KpeTHblXxapaKTepHCTHK
npO,n;YKTa.
230
rnaBa
9.
npOABI-1>KeHl-1e
TOBapaHapblHKe:6YKlleTbl,6POWIOPbl
1-1
T.A.
BPOWlOpbl-CnpaBOqHHKH
06bl'lHO
neqaTalOT
nO.I\HogBeT-
HblMH
HAIl
CnpHMeHeHHeM
nMWeqHblXgBeTOB,
Ha
rAHH-
yeBoH6YMare.
aro,
KOHeqHO,He
06j13aTeAbHoe
Tpe6oBa-
HHe,HOBbl
AO.I\2KHbl
nOHHMaTb,
'ITO
KOHKypeHTblHe
ApeM-
MOT
H
T02Ke
neqaTalOT
peKMMHble
6pOWIOpblH
6YKJ\eTbl.
BPOWlOpbl,HaneqaTaHHbleB
0,ltHy
KpacKyHa
npOCTOH
6y-
Mare,
6YAyTBbirAHAeTbAeweBblMH
AHCTKaMHnocpaBHe-
HHIOcoCBOHMH
rAHHYeBblMHnO.I\HOgBeTHblMH
conepHHKa-
MH
(eCAHTOAbKO
HX
JUf3aHHOM
He
SaHHMaAOIHaCTOllryHH
reHHH).
ECAH
B6powIOpeMHoroTeKCTa,TO
He06xo,ltHMOYAeAHTb
oc06oeBHHMaHHIO
cpeACTBaMopraHHsaynH,
KOTopble
AO.I\2KHbl
HapywHTbero
YHblJ\oe0,ltHOO6pasHe.3a,lteHCT-
u
BynTe
HsaroJ\OBKH,H
nOASarOJ\OBKH,
HMapKHpoBaHHble
cnHCKH.HeAHWHHMH
MOryToKasaTbCll
HBpesKH.ECJ\H
6powIOpa
nOCBlIIYeHa
TOBapy,
npOHJ\J\lOCTpHpyiiTe
ee
<p0-
Torpa<pHHMH.ECJ\H
2Ke
B
HeHpaCCKasblBaeTOI
06
YXOAesa
H3AeJ\HeM
Hero
06cJ\Y2KHBaHHH,
TO
<pOTorpa<pHH,M02KeT
6b1Tb,
YMeCTHO
SaMeHHTb
qepTe2KaMH
H
CXeMaMH.
INSTANTLY
DeducePhone
Numbers
...
....
--
':'
'.....
..,.
...
,'dd'
...
...
;,_:!,
Uc'"
...
J
....
wi
-.I
'
P'
Ii
*
..
........
I
i
t-...........
_
-
Sf',.....
»
...
f
'1"_
...
,w.
....',_:':
U.
..........
i
....
...........
F
I'.
.w.......
f
,
..
"
....
...fIdL
AT
THITOUCH
0'
A
lurTON
Collate
...
..........
-
-
v's."
;
...'
Und'
_
...
......
':-,'J
""
-.II..........
I
....
_-t__
.,.
kl...........
I.
i
DlIIli_
_
.
."11:
1
:
E
.....
.........
__.-
•
II;.........
...............
t-.p.--.-.-
-"
',.--
..
...''±"_
....
........
r.
_I',
The
Axon
Impulse™
FIXMeehlne
6pOWlOpW-lttMnpeCCOpw
nO
U30lJ&PeHHocmuAU3auHa
UMnpeccopbl
npu6/lu:>ICalom-
CR.
Ie
He6o/lbUlUM
:>ICYPHaIlaM..
OHH
nOAKpeDJ\H1OT
H
YCHAllBaIOTcoo6ryeHHe
B
nocJ\e,ltHHH
MOMeHT
nepeA
nOKynKoH.
CJ\02KHbIHrpa<pH'leCKHH,ltH-
u
saHHcoqeTaeTCll
BHHXCBblCOKHMKaqeCTBOM
nOAHrpaq>H-
qeCKOrOHCnOAHeHHH.l...JacToTaKCUI
6powIOpa
CTaHOBHTCll
PeKJlaMHbie
6YKJleTbllt1
6POllJlOpbJ
KaK6bl
tIaCTblOnpO,ll,YKTa,H
eeCOBepllIeHCTBO
J\HIlIHHH
pa3nO,ll,tIepKHBaeT
oc06ble
,lI,OCTOHHCTBa
caMoro
TOBapa
HJ\HYCJ\yrn.
8qxpeKTHBHOCTb
6POllIlOp~HMnpeccopOB
MaKCHMaAbHa
BTex
CJ\yqCUlX,KOr,ll,aTOBapblHJ\HYCJ\yrnJ\H60
HMelOT
oc06Y1OSMOWlOHaAbHYIOSHatIHMOCTb
,lI,M[
nOKynaTeJUl,
J\H60MOryT
6bITb
ogeHeHbl
B
nOJ\HOH
Mepe
TOJ\bKO
nocJ\e
nOKynKH.
K
STOH
KaTeropHH
OTHQCjiTCH,
HanpHMep,
TOBa~
pbl
HYCJ\yrnSKCTpaKJ\aCCa
-
,lI,oporneaBToM06HJ\H,
v
CJ\02KHbleTeXHHtIeCKHe
yCTpOHCTBa,
BbICOKOKBaJ\H<pHWI~
pOBaHHCUInOMoij!b,
a
TaIOKeYCJ\yrn<PHpM,,lI,eHTeJ\bHOCTb
KOTOpblXHe
,lI,aeTHeMe,ll,J\eHHoroMaTepHaAbHoro
peSYJ\b~
TaTa,THna
peKJ\aMHbIX
61OPO
HKOHCaJ\THHI'OBbIX
areHTCTB.
5pOWlOpbl,
6YKJIeTbi
....
TOBapHblen
....
CTK
....
B
u,aeaAe
6poulIopaMu
6yKAemaMYlOm08aHa,aOAZaJl
u
JlCU3Hb,
U
,aU3aUHep,aOAJlCeH
amo
ytiUmbl8amb.
nOJ\HogBeTHbleMHorOCTpaHHtIHblepeKJ\aMHble
MaTepHa~
J\bl,
KKOTOPblM
OTHOCHTCH
6POllIlOpbl,
HeJ\bSHnetIaTaTb
«nOHeMHory»,
nonOJ\HHH
sanacnoMepe
He06xo,ll,HMOCTH.
C
TOHMOCTbsanycKa
netIaTHOH
MallIHHblnOCTOHHHa
H
He
SaBHCHT
OT
rnpCUKa.nOSTOMYOnpaB,lI,alOTCH
SaTpaTbIHa
netIaTb
TOJ\bKO60J\bllIoro
THpCUKa.H,lI,H3aHHTaKOH
6po~
1lI1Opbl
,lI,OJ\)f{eH
6blTb
,lI,06pOTHbIM.
nOnblTKa
BKJ\1OtIHTb
BHMnpeccop
geJ\Y1OJ\HHeHKY
TOBa~
pOB
MOmeTBblm
BaM60KOM.
ECJ\H
XOTH
6bl
O,ll,HHH3
HHX
HSMeHHTCHCYij!eCTBeHHO,
TO6pollIlOPY
npH,ll,eTCH
netIa~
v
TaTbsaHOBO,aBeCbCTapblH
rnpamyrO,ll,HT
Ha
CBaJ\KY.
Hs6emaTbSTOHSana,ll,HHnOSBOJUllOT
TOBapHble
J\HCTKH,
231
232
fJlaBa
9.
npOABlI1>KeHlI1e
TOBapaHapblHKe:6yKJleTbl,
6POWIOPbl1l1
T.A.
BbInycKaeMbIeB
nOMOIgb
OCHOBHOH6pOIIHope
HCO,lJ.epm.a-
IgHenO,lJ.p06HbIeOnHCaHWITOBapOB
(CM.
pa.3,lJ.e.l\
«TOBap-
HbIe
.l\HCTKH»,lJ.aAee
B
3TOH
r.l\aBe).B6pOIIHopeOnHCbIBa-
u
IOTCRnp0,lJ.)'KTbI
B
ge.l\OM,
TeHXCBOHCTBa,KOTopbIe
ym.e
BpR,lJ.
.l\H
H3MeHRTCRCyIgeCTBeHHO.
A
,ZJ..I\R
Kam.,ZJ.oro
npo-
,lJ.)'KTaC03,lJ.aeTCRnO,lJ.p06HbIH
cnHCOKxapaKTepHCTHK.
aTH
cnHCKH
MOm.HO
nepeCMaTpHBaTb
H
nepeneqaTbIBaTbnoMe-
pe
He06xo,ZJ.HMOCTH,HeCR
npH
3TOM
Ha
nopMOK
MeHbIIIHe
paCXO,ZJ.bI,
qeMnpHnepeneqaTbIBaHHH6POIIIIOPbI
ge.l\HKOM.
1i13MeH<lIIIBOCTb
AOJUKHO
6bITb
Y3HoBoeMo.;1!
OnpeAem1Te
Ho60pnepe-
~
MeHHblX
3JleMeHJ:OBA>l30HHO
Hy6eAHTecb,''lT0AHOAHHH3
~
.
H>lX
He
nOBToplleTCllBOAHOH
CepH>I.ECJlH,
K
np>lMepy,BCl
peWHJlH,4TO«JlHIJ,OM»KO)KAO-
fO
oyKJleTOcepHH
6YAeT
<p0-
TorpaqlHll
Hq
nepBOHCTpOHH-
L!~
06JlO.iKKH,
TOHeCTOBbTe
FlO06JlOJKKy
OAHy
>I
T'f
JKe
<pOTOfP0<p>l1OA8QlKAbl,AOJKe
eCJl>l
8
o6o>lXCJlY4011X
OHO
>lAeoJlbHO
COOTseTCTByeTCO-
AepJKOHHIO.ECJl>l
JKePOJlbOT-
JIH4HTeJlbHOfOnpH3HOKO
OT-
BejJ,eHOnnoroe4HOMYIJ,Bery,
TO
BKOJKA0M
CJlY40eHOAO
POA>lKOJlbHOMeHjlTb
orreHOK
.
(4HTOTeJlHe
OCJl06JleHHblM
BOCnpHllTHeMlJ,8eTO
He3OMe-
TSITP03HHIJ,blMeJKAy4HeTbiM
KpoCHbIM.H
KPOCHblMCOpOH-
JKeBbiMorreHKoMj.
AM3CMHcepMMHblx
6yKlleToB
B
,au3auHecepuuHbIX6yKAem08Ha,ao3Q.4eucm808amb
RCHOO"l.ep"l.eHHbIU
Ha60p3AeMeHm08,
npU38aHHbiX
co-
3,aambgeAbHblu,Y3Ha8aeMbiu
06AUK,
8apbupyR
ux
83a-
UMHoe
pacnOAo:»ceHue
U
cmUAbucnOAHeHUR.
C03,lJ.aBM
cepHIOpeKAaMHbIX
6YK.1\eTOB,Heo6xo,ZJ.HMO
on-
pe,lJ.e.l\HTbqeTKHH
Kpyr
H3MeHReMbIX
3.1\eMeHTOB.BHero
u
Ha,n.O
BK.I\lOqHTb3.1\eMeHTbI
oq>opMAeHWI
nepBOHCTpaHH-
gbI06.1\Om.KH
-He
3aCTaBMHTeqHTaTeM
HrpaTbBHrpy
«HaH,lJ.HTe,lJ.eCRTbOT)\HqHH»,npe,lJ.'bRB.I\RR
eMy
,lJ.Ba
a6co-
.l\IOTHO
O,lJ.HHaKOBbIX
C
BH,lJ.y6YK.1\eTa.
CP0.l\b1O
OT.l\HqH-
Te.l\bHOrO3.1\eMeHTa
.l\yqIIIe
Bcero
cnpaBMeTcRgBeT.
,llMI
Kam.,ZJ.Oro6YK.1\eTa
cepHHBbI6epHTe
HH,ZJ.HBH,lJ.Ya.l\bHbIH
gBeTH.I\HgBeTOBYIOraMMY.
HeMHoro
C.I\om.Hee3a,n.aqa,lJ.H-
3aHHepa,
eC.I\H6poIIIIOpa
O,lJ.HOgBeTHM.CKam.eM,
qepHO-
6e.l\bIe
q>oTorpaq>HH,
KOTopbIe
maHHpyeTcRpa.3MeCTHTb
Ha
06.1\Om.Kax6)'K.I\eTOB,,lJ.O.I\2KHbI
3aMeTHO
OT.I\HqaTbCR
,lJ.pyr
OT
,lJ.pyra.!JBeTHbIeq>oTorpaq>HH,
.l\erKOOT.I\HqHMbIe
,llpyr
OT
,lJ.pyra,
B
qepHo-6e.l\oH
raMMe
MOryTOKa.3aTbCR
OqeHb
nOXOm.HMH
(HanpHMep,
q>oTorpaq>HH
6apxaHoB
H
MOpcKHX
BO.l\H).
HH,ZJ.HBH,ZJ.YaAbHOCTb6YK.1\eTaMOm.HO
OT-
TeHHTb
H
npH
nOMoIgH
3arO.l\OBKa,
ec.I\H
OH
6Y,lJ.eT
XOpOIIIO
qHTaTbCR.
HeKOTopbIe3.1\eMeHTbI
,ZJ.H3aHHaH3MeHRTb
He
C.I\e,lJ.yeT.
Y3HaBaeMOCTb
6YK.1\eTOB
cepHH06eCneqHBaIOT:
•BbI60p
rapHHTYP,pa.3MepOBHHaqepTaHHHIIIpHq>TOB
,ZJ..I\R
3arO.l\OBKOB
H
OCHOBHoroTeKCTa.
•
flOM,
paMKH
H
CTH.I\b
rpaq>HqeCKOrOoq>opM.I\eHWI.
•
Pa.3MepbIH
BbI60pMeCTa
,ZJ..I\R
q>OTorpaq>HHHpHCYH-
KOB.
KaTanon,1
IDAIIO..
KOTonOnt
DELAWARE:;
233
KamaAozu
B
geAOMnoxoJICu
Ha6pOUlIOpbl.HOOHU.KaK
npaBUAO.UMe10m
60AblUUU06'beM
U60AeeopueHmupo-
BaHblHaKOHKpemHblemOBapbl.
B
OTAH'IHe
OT
6)'KAeTOB.npeJlCTaBJUlIOIYHXKcU<OH-TO
O,lUiH
npoJlYKT.KaTaAOrHMOryI'
OnHCblBaTbseeTOBapHble
AHHeHKHq>HpMbI.06bItlHOKaTaAOrHBblnyCKaIOTClIO,lUiH-
,.1tBapasa
B
roJl
HaxopoweH.
JloporOH6YMare
CnpHMeHe-
o
HHeM
nOAHOyseTHOH
neqaTH-
Be}lb
aTOJlOAI'O}KHBYIYHe
H3JlaHH1I.
•
Pa3MepCTpaHH!!flIKaTaAOraHHorMnpHHocHTC1I
B
2KePT-
Byero
TOJU!!HHe.
T.K.
aTOnpOMeBaeT
CpoKero
2KH3HH
(KaK
npaBHAo.qHTaTeMf
C
60AbwHM
no~eHHeM
OTHOC1IT-
ClI
KTOACTbIM
H3JlaHH1IM.
T.e.
KHHraM
H
2KypHaAaM.
qeM
KTOHKHM-
HHq>OpMagHOHHblM61OAAeTeH1lM
H
6)'KAeTaM)
06nO)l(K~
06AOJICKUKamaAOZOB
UBHympeHHue
cmpaHugbl
t.tacmo
net.tama1OmCll
Ha
6YMaze
pasHblxcopmoB.
AM
o6ecneqeHH1I
BblCOKoro
KaqeCTBaBocnpoH3BeJleHH1I
q>OTorpaq>HH
H
yCHAeHH1l!!BeTOBOHHacblIYeHHocTH
06-
A02KKH06bItlHOH3rOTaBAHBaIOTH3
60Aee
nAOTHOHrMH-
!!eBOH6YMarH.
HepeJlKoM1IAyqweH
Y3HaBaeMOCTHH
npHBAeqeHH1I
no-
KynaTeAeH
Ha
06Ao2KKepa3MeIYaIOTq>ororpaq>HIOCaMoro
nonyMpHoronpOJlYKTa
KOMnaHHH.
234
rnaBa
9.
npOABVDKeHlt1e
TOBapaHapblHKe:6YKJleTbl,6pOWIOpbl
lt1
T.
A.
_
...
_--"-
'u
..
Ire
o
)-4....
la,
BooIu
AdditWu
ChemicalI
Bnuhu/ToolI
MoIn/Dry
CIayr
Opulence
G/nv.
Sa{et,
Equipment
SIGb
RoIkrs/Whuls
KilN/Firinc
AcCUlOl'iu
HeJLl\oxo
CMOTPHTCJI
H
KOAAa2K,
COCTaBAeHHbIHH3He-
CKOAbKHX
<f!OTorpa<f!HH,
npH3BaHHbIX06paTHTbBHHMaHHe
Ha
pasHoo6pasHenpe,ltCTaBAeHHbIX
B
KaTaAOre
TOBapOB.
KaKHB
HH<f!opMaWfoHHbIX6IOJ\J\eTeHSlX,
Ha
06Ao.?KKax
KaTaAOrOB'1aCTO
npHcyrCTByeT
HasBaHHeHAH
3arOAOBOK,
'1eTKOBblpa2KaIOI!!HeCO,ltepmaHHeH3,ltaHHSI
H
,ltOnOAHH-
TeAbHO
nO,lt'lepKHBaIOI!!He
ero
HH,lUIBH,ltYaAbHOCTb.
BHyrpeHHHeCTPCHHL4b1
Ha
BHympeHHuxcmpaHuuaxKamaA020Bi!OA:>ICHbl
opza-
HUt.feCKU
COt.femambCH
UAAlOcmpauuu,nOi!pucYHOt.fHble
nOi!nUCU
U
UeHHUKU.
rAaBHCUI
H
caMCUICAomHCUI3a,lta'la,KOTOPYIOnpHXO,ltHTCH
uu
peIIIaTb
,lUI3aHHepy,C03,ltaIOI!!eMYBHyrpeHHHH
pa3BopoT
KaTaAOra,
COCTOHTBTOM,
'lT06bI
ycneIIIHo
06be,ltHHHTb
BH3YaAbHble
SAeMeHTbI,
onHcaHHSITOBapoB
H
geHHHKH.
::horoMomHO,lto6HTbCJI
npH
nOM0I!!HO'leHby,lta'lHOrO
Ba-
pHaHTa
MO,ltYAbHOHCeTKH,
HOpe3YAbTaT
6y,lteTHe,ltOCTa-
TO'lHO,lUIHaMH'lHbIM.
BOAbIIIHHCTBO
.ztH3aHHepOB
npH
C03,ltaHHHMaKeTOB
KaTa-
AorOB
npH,ltep>KHBaIOTCHno,ltXO,lta,OCTaBAHIOI!!ero
HM
60AbIIIYIOCBo60,lty,lteHCTBHH.nO,ltpHCYHO'lHblenO,ltnHCH
KaTallorlll
235
pacnOAaI'alOTCJlPH.Zl.OM
C
HAAIOcTpaWUlMH,
a
CB06o,lUioe
npoCTpaHCTBO
C.I\Y2KHT
l1.MI
pa3.n;e.l\eHIDI
ToaapoB.
SrOT
cnoco6
M02KeT
6bITbBeCbMa
sq>q>eKTHBHbIM,
HO
Tpe6yeT
OCTOp02KHOCTH.CAHWKOMCB06o,lUioepacnO.l\02KeHHe
S.l\eMeHTOB
C03.zJ;aCT0I!!Yl!!eHHepa36pOCaHHOCTH,
a
CAHW-
KOMTeCHOe-
3arpOM02KAeHHOCTH
•
I\
D.-......
_
::.;-
;.~,;,~.~-~.
..............
7:_
7,2
:";';;;;";':-
..-
..
..
,
...
•d?
q
s
9•
pc
4
'
...........
_.$
$
...
,'M-
e
o-....
~..a
....
'-
.......
--
.2
r
..
,r
I
•'5
....
_Cd_
,
:
~
?
--
...........
'?••
....--
g.
,
......
.
,.._
.
__a..
......
"'5
..
__
3';
Ia
__
..
-..
,.
-
...
4"••
........
7
,,=~~9
DI*
__
;.
..........
lI'lJ
__
,
.
c'__
,
0IilIM;_""",
e•__•
a
__
a
__
,?
3...
....
-.
.
---
n,
...
7112s'•
---
"_9
d
w............
b'
-..
--
I-
.e
j
If
:7
S
.......
.....
0
~~I~sD.-l
...
-_
..
t
.11
b,
"._
r•
.....
......
1....
'7'
B03M02KHa
H
.n;pyrCUI
cxeMa:
pHCYHKHHYMepYlOTCR
Hpac-
nO.l\aralOTCJlKOMnaKTHO,
OT.n;eAbHO
OT
no.n;pHCYHO'iHbIX
no.n;nHceH,
KOTopble
TaK2KeHYMepYlOTCR,'iTO
H06ecne'iH-
Erushcs
---
....
__
..
".~
..
,
....
-
.
..
_--_
.....
-
•..._"
_
.....
lOt;
_
..
_,
~.'--
.....
-
..
...............
"_"-
~-­
---'--
~
..
_'"_......'JIl..
....
__••
_.O'
--
--_
~
,
.....
...
.....
,
oJ'
~
..
...
_
_
.
..
_-_
............
_-
-,-
...
_-_
....
__
.
~
...
._-_
..
,.
"""',,."
.....
__
._
.........
,.-
......
...-
..
'---
JJnQaezhel1
:.r4m~d(.'B
..
ltV!ti
..
,..'_0'"__
....9
,-"k'
•
",,_
,.•
,-..r
_
----,
--
..
_,__s,...,_,'"
•
.._.....
"-'--
----
......
..
__
._
....
---'
,-
I..
.._,
..
........
_-
...
_--
...
-
-
....
,..
,-,."...
...
.
._-...-
....
-
-
..........
,,
..
_----
----.._---
'---'
-
...
'"
._
...
,
--
......
,.".",.;.
--
•
1"~
.
..
..
,
~".,;o..~
......
~,~
•.
,,,,
'-_
..
:-
::
_
'--
....,
~r-.
.•
_._
GoatMop
,~"",
-"
-
...
,.
:
,,'C
.
"
__'9'
__."'_
;...3
...-
...
:~
_
....
",.,..._1
,,.;.0
camelHair
II'SIf:f.ootural
_
.,.,
.....
"..
..
~
,,_
_.
"r
~~,.~~.~t'-_
..r;:
•.._
.._
.....
.L-...∙''"_....
∙
,.._
,,...
~ ~"
--
..
-
._
..
"
_._
..
:.:::.,.
∙
"'-._
..
'
.
∙
,,-...
,_.
,-
•
..""'t
.
_,.__,,_
∙
-...._,
._.-"
'''-'._'
--.-'
..,
...
"e-'
~
,
.._••,a._.....:.-
∙
~----
"--
'-
<--_
••
__
..
,.
•
236
,nasa
9.
npO,D,SI.1)KeHl.1e
TOsapaHapblHKe:
6yKneTbl,6POWIOPbll.1
T.,D,.
BaeT
HX
CBH3b
C
pHcYHKaMH.EhonO.3BOMIeTnOKa.3blBaTb
HeCKOAbKOHe60AbWHX06'beKToBHa
O,lUlOHq>OTorpaq>HH,
He
.3arpoM02KJ);aHCTpaHHID'OTJ(eAbHbIMHH.306pam.eHIDI-
MH.
HanepBOM
pa.3BOpOTeKaTaJl.OranOMeIgaroTKOpoTKHH
paCCKa.3
0KOMnaHHH,ee
geMIXH.3aJ(aqax(HepeJ(KOaTO
6blBaeT06paIgeHHe
ee
rAaBbl).
B
KamaJIOZe06blttHOnpUBo.aumCRUHl/JopMaguR
0
mOM,
KaK
MO:HCHO
npuo6pecmu
mom
WlUUHOU
mOBap,Uny6-
AUKylOmcRcnegUaJIbHble
6AaHKu3aKa3a.KpoMemozo,
.aARno6y:HC.aeHuRttUmameAeuK
nOKynKeBHympb
ttac-
mo
BKAeUBalOm
OnAatteHHblenOttmOBbleKapmOttKU
c
YKa3aHueM
a.apecal/JuPMbl.
YJ(06Hble,npHBAeKaTeAbHble6AaHKH.3aKa.3aH
HOMepa6ec-
nAaTHblXTeAeq>oHOB
BKaTaAoreMOryr.3aMeTHO
nOJ(-
HHTb
06'beM
npoJ(a2K.HMeeT
CMblCAnOMeCTHTbHa
Kam.-
J(OMpa.3BopoTeKaTaJl.Ora
KOHTaKTHbIH
TeAeq>oH,
n0.3a60-
THBWHCb0TOM,
'lT06bl
ero6blJ\O
AerKO)'BH.ne'fb.
6nOHKM
3CK03C
DAaHKU
3aKa3aMozym
pacnpocmpaHRmbcRom.aeAbHO
u
KaK
caMOCmORmeAbHblU
MamepUaJI
WlUnpe.acmaBARmb
co6ou
ttaCmbKamaJIOZa
U
BbmOAHRmbCR
B
Bu.aeBKAeU-
KU.
DAaHK.3aKa.3aJ(OJ\2KeH
6bITb
npe2KJ);e
Bcero
yJ(06HbIM,
HaTOrAaBHbIH
MOTHBero
J(H.3aHHa.AaKOHH'lHble
HHCT-
pyKgHH,60AbwHeyJ(06HblenOMI
J(MI
BBOJ(a
pyKonHcHoro
TeKCTa.
npogeccoq>opMAeHIDI.3aKa.3a
He
J(OJ\2KeH
OTHH-
MaThMHoroBpeMeHH
HCHA.
He
.3aCTaBMIHTenOKynaTeMI
BnHCbIBaTbnOJ\Hoe
Ha.3Ba-
HHe
TOBapa.EcJ\HaTOBO.3M02KHO,nepeqHCAHTe
TOBapbI
npHMO
Ha6AaHKe,
Tor.naKAHeHTCM02KeT
npocTO
OTMeTHTb
nOKynaeMbleTOBapbI,
yKa.3aB
J(MI
Ka2KJ);Oro
H.3
HHX
KOJ\H-
qeCTBO.
ECJ\H2Ke
TOBapoB
CJ\HWKOM
MHOro
H
OHHHe
no~
MeIgalOTCH
Ha
6AaHKe,
TO
HaneqaTaHTePMOM
C
Ka2KJ);bIM
u
H.3
HHX
qHCJ\OBOHKOJ(
XopOWO
qHTaeMbIMWpHq>TOM,TorJ(a
KAHeHTCM02KeTOq>opMHTb3aKa.3,yKa.3aBKOJ(TOBapa.
237
11
BCe~TaKH
6AaHK
SaKa3aAO.I\2KeH
HeCTH
H3CTeTH'leCKyw
HarpysKy.
TYCKAbIH
HAlf
CAHlliKOM
CTpOrnH6AaHKSaKa3a
6YAeTAHCCOHHpoBaTb
C
06IgHM
CTHAeMKpaCHBOrn
H
Kpa~
CO'lHOrnKaTaAOra.
OH
AO.I\2KeHOTpa2KaTbCTHAbKaTaAOra
B
geAOM.CAeAaHTe
ern
3AeraHTHblM,CB060AHbIM
HAlf
Aa~
)RenOA'IepKHYTO3KcgeHTpH'lHb1M.
Heo6H3aTeAbHOAeAaTb6AaHKHSaKa3a
qaCTblO
KaTaAOra.
OHH
HenAOXOCnpaBMIlOTCH
co
CBoeHSaMqeHH
KaK
ca~
MOCTOHTeAbHble
neqaTHble
MaTepHaAbl,oq>opMAeHHble
B
BHAe6YK.i\eTOBHAH
AHCTOBOK.
CAO*HTeAHCT
8
1
/
2x11
AlOHMOB
BTPoe.
flepBYW
nOAocy
OTBeAHTenOA06Ao*Ky,
Ha
MYX
CAeAYWIgHx
nOMeCTHTeKpaTKHe
onHcaHHH
TOBa~
pOB,aHa060pOTHOHCTopOHe
Hane'laTaHTe
6AaHK
SaKa3a.
I1HcpopMagHHSAeCb6YAeT
nOMeHbllie,
qeM
B
HaCTOHIgeM
6YK.i\eTe,
HO
TaKOH
6AaHK
SaKa3a
HMeeT
OqeBH,lJ,Hoenpe-
u
HMYIgecTBO:KAHeHT,nO)ReAaBlliHHOCPOpMHTbSaKa3,
CMO~
)ReTCAeAaTb3TOHeSaMeAAHTeAbHO!
I'
-
-
Sameperson.
Different
color.
+
DeImlywllhln
7-10
days
of
0Id0r.
01-
SoIry,
DO1t'llitIlS,
15196
dtsmn"t
on
OIdelS
of
S50.00or
more.
Color
Qty
Price
Total
Red
$IS,~
IlIonde
$I.,~
DlrtyNonde
$17,~
Sbawbenj
Blonde
$17,~
BIOWiI
$l.,~
Auburn
$l.,~
Russet
$IS,~
IlIuewlth
Purple
~
$110.9S
-
$17,~
Even
1I1adler
$18,~
NomeIJIameter
of
IIeod
(Inches)
__
Address
(Include
city,
state,
zip)
_
Melhod
of
Paymen.
0
ClecIl
0
Money
Order
0
MasterCard
0
VIse
Card
number(ffappUcable)
_
238
rnaBa
9.
npOABltl:>KeHltle
roBapaHapblHKe:
6yKneTbl,6pOWIOpblltl
T.A.
TOBapHbie
nMCTKM
T08apHbzeJlUCmKU
06bZtl.HO
8bzcmynaJom
8
COtl.emaHUU
C
6YKJlemaMU.
TOBapHbZeAHCTKH
CO.llep2KaTnO.llp06Hoe
onHcaHHeHxa-
paKTepHCTHKHTOBapa
HAHYCAyrn
H06bZqHO
neqaTaJOTCH
HaKaqeCTBeHHOH
6YMare.
Ha
AHj!eBOH
CTOp0He
M02KHO
nOMeCTHTb
KpynHylOq>DTOrpaqJHIOnp0.llYKTa,O.llHH-.llBa
a63aj!a
TeKCTa(KaKnpaBHAO,OH
6epeTCH
H3
OCHOBHOH
6POllIIOPbIKOMnaHHH)HnepeqeHbOCHOBHbIXOC06eHHO-
u
CTeHH
npeHM)'l!!eCTB.
060pOTHaH
CTOpOHa
06bfqHOCO.llep2KHT60AbllIeHHqJOP-
Maj!HH.
TaM
nOMer,gaIOTer,geO.llHYHAHHeCKOAbKOqJOTO-
rpaqJHHnp0.llYKTa,nOCAeqeroCAe.llYeTnO.llp06HaH
HH-
qJopMaj!HH
0HeMH060Bcex
COnyrCTBYIOr,gHXnpHHa,ll-
Ae2KHOCTHX
HaKceccyapax.
l...{acTo
y
KpaH
TOBapHoroAHCT-
Ka
.lleAaIOTCH
TpH
OTBepcTHH,
~06bI
ero
M02KHO6bIAO
AerKO
BCTaBHTbB
CKOpOCllIHBaTeAbHAHnO.llllIHTb
BnanKy
C
.lleAOBbIMHnpe,llA02KeHHHMH.
Hepe,llKoTOBapHble
AHCTKH
pa3pa6aTbIBaIOTCH
,llAH
j!eAoH
rpynnbI
TOBap0B
BHYTpH
Onpe.lleAeHHOH
KaTeropHH.
40-
6HTbCHBH3YaAbHOrO06be,llHHeHHH
rpynnbI
TOBapHbIXAH-
CTKOBBcepHIO
M02KHOnOCpe.llCTBOMMeTO,llHKH,
onHcaH-
HOH
B
pas.lleAe«.zlHgaHH
cepHHHbIX
6YKAeTOB».
o
Compu-Calc
Pred.CCwje
1~·nn
Ve~sicn
2.0
•
l.efotl'!l
i~ ~r
J.'t
~:.:~ro$ecliX"":
~Jtir;;
F't
sed
(fi""
~~~
..
i<"""
~
;=
:¥.irtel:
~:F.Jrt:'l¥,ltl.~
~ ~~.D4
U.
'l\.~
r;a:m
.;1
~=~ ~~
..
C:D
""W~ ~i
1!&}1l
",:1.=~
$l;Sel;c
1e:ot!l1
e!SI
~
,liQuip
ex
IU
~!ll,llllOC:c
eO!l$tqaat
o
Features
Dlis
3l.1.tm'."t;
t~
;cilne
U:O~
if;
1:+...
Jrer,;
i~
~'UIvtr.'ft
'ttit
tUi:!
~t1t~ C~t:'l.
m
ilium
dclc.-e
elf!~
Il'~;;
lacihisII
ftl"J
u»
t!
Ktl.T'"-$J1'"
",g
~
~~sim:;ui ~
..
v.,~
L';I{i£um:t:'!
~~'~";'e ~ ~l.~t
t.ltL~l!
rll,:AIfac'lls:.
tnt:::
ip..sum~:
J:t:
*-'!let,
::Inse<:l~""t!
~:JC;I'i1 ~'t.
secl
c;:,1"
tl"'AUfM:\':'l!!l!l
el,;~~
(j
t:.~i:tufll;E
]ilUlltl.'l:
'-."c.:i:Jre
::,~~na ali:j~lm
t1'1
~~at
.
L':
w:si
er~
ad
rni"n;m
wcia-,"\
~
Il¢Sl:M
""Cz
~
ll!Ia:ncclpott
sauiJljt
b~~..:s
nit<
;:f
a:;.q#
b
n
::>::~
Options
~
Olt.:rem..
~;
':1ir.'l
riure
G:-.Alr"r.
t'~~r.t:.'l
,,;:~~t'!~
em
I!:C:!~I",,-.~u'"
'<'eI
ilum
dclcr'e
L-\i
I~ijgbl
~i
:J(i;;;:i$
II
~"ttO ~.,s
!'!
tco..-.::s:allll:::=':~ ~
4"ihi..'ll'.:U1ob:tdit
g.
II•
...:
/;,rPlI;;.IIII
:lI"il
~:'M!
W'fV9;!;J;,
~;;IG:.
tz
~l:;::.r:
r,ulJ
f~ei'S!.
Ham
eM;~
cun:
sdl:U
~~!!!~~
PeKflaMHbie
nlItCTOBKlt1(epnaepbl)
PeKl1CMHble
nMCTOBKM
(~naepbl)
AucmOBKU
06bl'tHOnpUMeHi110mCR..o;AR.nO.o;.o;epJICKU
u
KpamKOCpOt.tHbIX
peKAaMHblX
aKguu
no
npo.o;Bu:»ceHUIO
KaKozo-mo
onpe.o;eAeHHOZO
mOBapaUAUyCAyZU.
hCTOBKHnelJaTaIOTCJl
Ha
Op,HOH
CTopOHe
AHCTa,H
BHHX
coo6zgaIOT
0
C06bITHJlX,npOHCXOP.HzgHX
BCTp0ro
onpe,ll,e-
.l\eHHbleCp0KH.
ECAH
BaM
HY2KHOHeMe,ll,.l\eHHO
pampo-
CTpaHHTbKaKyro-TO
HHqlOpMaj!HIO,
a
6IO,lI,)KeTOrpaHH'IeH,
o
BbInyCK
peKAaMHOHAHCTOBKHM02KeTOKa3aTbCJlH,lI,eaAb-
HbIM
BbIXO,ll,OMH3nO.l\02KeHHJl.YlxM02KHO
pacnpOCTpa-
HJlTbPa3.1\HlJHbIMH
cnoc06aMH:
OrnpaB.I\JlTb
no
nOtITe,
ne-
o
pe,ll,aBaTb
no
q>aKcy,pa3MezgaTb
HaCTOHKax,
pa3BeUIHBaTb
HaCTeHax
HAHBK.II.a,lI,bIBaTbno,ll,CTeK.II.OOlJHCTHTeAH
Ha
BeTpOBbIX
CTeK.II.ax
aBTOM06H.1\eH.
hCTOBKHnO,ll,OH,lI,YT
,lI,.I\Jl
peK.II.aMbI
pacnpo,ll,amHBHTaMH-
HOBBameKe,
KOHj!epTa
C
YtIaCTHeMnony.ll.JlpHOrO,lI,)Ka30-
Boro
My3blKaHTa
B
HOlJHOMK.II.y6eH.I\HCKH,lI,OK
HaKaKHe-TO
onpe,ll,e.l\eHHbIeKOMnaKT-p,HCKH
B
Mara3HHeMY3bIKaAbHbiX
TOBapOB.
ChoPPina
~~t"
W44~
..tw∙"I'
$
11I1.'
,
th06blAHCTOBKa
npHB.I\eK.II.aBHHMaHHe
ay,ll,HTOpHH,
B
HeH
,lI,O.I\2KHbInpHCYTCTBOBaTbKpynHblH
3arO.l\OBOK,
6POCKaJl
q>pa3a,3aCTaB.II.JllOzgaJlnpOlJeCTbcoo6zgeHHe,lI,0KOHj!a
239
240
fnaBa
9.
npOABL.1>KeHL.1e
TOBapaHapblHKe:6YKJleTbl,6pOWIOpbl
L.1
T.A.
H
npHBAeKalOryHe
BHHMaHHeAeKOpaTHBHble
rpa<l>HtleCKHe
3AeMelITbi
HJ\H
KapTHHKH.
PaCnpOCTpaHeHHIOJ\HCTOBOK,
nocpaBHeHHIOC
P.pyruMHMaTepHaAaMH,yp.eMleTCH
Ha-
MHOroMeHbllIeBHHMaHHe,
n03TOMY
HaHX
neqaTb
HeTpa-
THT
MHOro
p.eHer.npHMelUleTCHneqaTb
B
,lJ.Be
KpaCKHHa
OTHOCHTeJ\bHO
Hep.oporoH6YMare.I1HorAaOnpaB,lJ.blBaeT
ce6HneqaTb
Ha
YBeTHOH6YMare,O,IJ.HaKO
ee
YBeT
He
P.OA-
2KeH
6blTbCJ\HIlIKOMTeMHbIM,T.K.
3TOM02KeTYXYP.I1IHTb
qHTaeMOCTbTeKCTa.
(nOqeMY-TOceH':Iac
P.MI
J\HCTOBOK
qaCTOBbl6HpaIOT
KpaCHbIH
!!BeT,
HO
J\HtIHOHCOBeTOBaA
6bl
H36eraTb
ero.KOHeqHO,KpaCHblH
YBeTnpHBAeKaeT
BHH-
MaHHe,HO
BPMJ\H
KTO-TO
6yp.eTCHJ\bHOCTapaTbCH
npo-
'lHTaTbe,IJ.BaPa3J\Ht1HMble
Haero
<PoHeqepHble6YKBbl.)
BOJ\bIlIHHCTBOJ\HCTOBOK
neqaTaeTCH
Ha
6YMare<l>opMaTa
21,6x28
CM,HO
HHorp.a
BblnycKalOTCHH60Aee
KpynHble
3K3eMnMlpbl.
no
BbIPa3HTeJ\bHOCTH
H
06'beMYcoo6ryae-
MOHHH<PoPMagHH
J\HCTOBKH
pa3MepOM
28x43
CM
M02KHO
paCCMaTpHBaTb
Y2KeKaK
He60J\bIlIHe
a<l>HIlIH.
MeHIO
j(/IR
pecmopaHaMeHlO-amo
8aJICHeUUleecpe.acm80
pelUlaMbl
•
.llusaHH
MeHIO
Tpe6yeT
oco6oro
no,IJ.Xo,!(a.Bep.b
MeHIO-
3TO
HenpocTOcnHCOK
npop.YKTOB
C
yeHaMH.
Bbl60p
IlIpH<lJTa
H
xyp.02KeCTBeHHoeo<l>opMAeHHeOTpa2KalOT
oco-
6yroaTMoc<PePY
pecTOpaHOB.
,llOporoH
peCTOpaHHeMO-
2KeTn03BOJ\HTb
ce6e
p'ellieBoe
MeHlO.
nOCeTHTeJ\b06R3a-
TeJ\bHO
nop.YMaeT:«I1HTepecHO,
aHa
qeMerye3p.eCb3KO-
HOMHT?»
npH
pa3pa6oTKe,lJ.HsaHHa
MeHIOoco6oeBHHMaHHe
CJ\eAY-
eTYAeMlTb
cnoc06y
OpraHH3ayuHMaTepHaAa
HanOAoce
H
06ryeMYCTHJ\IOo<PoPMAeHHH.
HaCTOJ\bHble
H3,!(aTeJ\bCKHe
CHCTeMblKaK
HeJ\b3HAY':!llIe
no,IJ.XO,IJ.HT
P.MI
nO,lJ.roTOBKH
MeHIO.Bbl
M02KeTepa3pa60-
TaTbllIa6AOHHnpHH3MeHeHHH
yeH
HJ\H
nOHBAeHHHHO-
BbIX
6J\lOp.
AerKO
BHOCHTbBHero
He06xo,IJ.HMble
nOnpaBKH.
Ha
CaMOMp.eAe
BO
MHOrHX
XOpOIlIHXpeCTOpaHaxMeHlO
neqaTaeTCHe2Ke,IJ.HeBHO
Ha
YBeTHOM
npHHTepe.
BAaro,!(aPH
3TOMyKa2KP.bIH
BblnyCK
OTpa2KaeT
oc06eHHocTHHaccop-
THMeHTHMeHHO
,!(aHHoroKOHKpeTHOro
,IJ.lUI.
MeHIO
Chinese
Dumplinp
$3.95
67+
F=<h
Onion
Soup
$2.95
SoupDu]our
$2.85
Appetizers
Chinese
Dumpings
$3.95
Soups
FrenchOnionSoup
$2.95
SoupDuJour
$2.85
Salads
ChefSolod
$4.95
Splnach
Soled
$4.50
241
EOp.zuoPbl,IIIpH<fYrb1
H
p,eKOpaTHBHble
SAeMeHTbI,
HCnO.l\b-
3yeMbieB
Oq>opMAeHHH
MeHIO,
HrpalOT
BalKH)'IO
PO.l\b
Bne-
pep,aqe06rgeroxapaKTepapeCTOpaHa.WPHq>TbI
coCTH-
.l\H30BaHHblMH
3aCeqKaMHH
6op.zuopH3
OpHaMeHTa
C03p,a-
lOT
aTMOCq>epy
CTaporo
p,06poro
BpeMeHH.WHPOKO
paC-
CTaBAeHHble,yrAoBaTbleHHapOqHTQ
reOMeTpH'ieCKHe
CHMBO.l\bI6e33aCeqeK
q>opMHPYlOT
COBpeMeHHbIH
CTH.I\b.
MeHIO
npep,OCTaBMleTOTAH'iHYlOB03M02KHOCTbHCnO.l\b-
30RaTbH.l\)\IOCTpaTHBHble
BCTaBKH
P.Ml
C03,l1,aHWI
HacTpoe-
HWI.J13p,aTeAH
roTOBblX
H)\)\IQCTpaWfHnpeP.AaralOT
P.Ml
STOroIIIHpOKHH
Bbl60p
p,epeBeHCKHX,roPO,ll,CKHX
H
AHpH-
qecKHXCI02KeTOB.
PaBpa6aTbIBaHMaKeT
MeHIO,
nOMHHTe,'iTOnOCTOmIHble
nOCeTHTeAH
He
.I\I06wr,Korp,aHY2KHbIHPaBp,eAnpHXOP.HTCJI
p,OMO
HCKaTb.
Bbl,ll,eAHTe3arQAOBKH
KpynHblM
IIIpHq>TOM
H.I\H
HaqepTaHHeM,
qT06blHX6bl.l\O
AerKOOTAH'iHTb
OT
OC-
HOBHOroTeKCTa.
PaB,lI,e.l\b1M02KHOBbl,ll,e.l\HTb
paMKaMH
H.I\H
orrpaHH'iHTb
u
p,pyr
OT
p,pyraroPH30HTaAbHbIMH
AHHeHKaMHHnyCTblM
npoCTpaHCTBOM.
B
Op,HOMH3CTaH,ll,apTHbIX
BapHaHTOB
oq>opM.l\eHWI
MeHlO
HaBBaHHH6.1\1Op,
H
geHblpaBMergalOTcH
B
COCep,HHX
KOAOH-
KaxH
COep,HHHIOTCHOTTOqHHMH.
K
C02KaAeHHIO,
B
pe3Y.l\b-
u
TaTe
B03HHKaeTOqeHbHenpHrMlp,Hb1HpH,ll,roPH30HTaAb-
HblX
AHHHH.
KpoMeTOro,npHTaKOM
P.H3aHHeaKgeHT
cMergaeTCJI
C
nepecKaBaracTpOHOMH'ieCKHXp,OCTOHHCTB
242
rJlaBa
9.
npOABL-1)KeHL-1e
TOBapaHapblHKe:6yKJleTbl,6pOWIOpbl
L-1
T.A.
Bur,lr.
0...I,,.,..
IIS,,,ltl
0"....
".1tt._
ftUId
........
IIY~
.....
•
t
1
.,cu
ctoIlicI
vi,..
OI'"
«.95
OuHa-'hi.-
werl.
Drinkt
UOO1111,111.'
D,.,
H_"liNU41l
171-4444
•
TIki
011
171∙5555
Si
••Clift'"
.larti..1I.1t
O"..............
ea
-..or.....-.s'"'.,..,
c:r-..,
___'11..,""-__
f2.95
H.Ity'.
c...t
A
1lII't.it"".....
•'
,,,d
2
-.IiI
--
fU5
PI.ta'.
SMtlloI.
".,.__••...t.....,.
d;'
tIlIi
5
$
~.,..,-t.
..__
I
d"oiI::II
ict_
$1.95
AI
..,
CoIfIl,
Til,
IIl1k
0
...
,.
J.Ito,
Appl.J,ln,,.,.1
~
"N'
•
F
.....
Fri"
fl.95
Slh:n'.
Ii
...
--
fl.95
H
.........
fl.95
...,.".~
"N'
•
0
lI.rti..
Spool,l
0.,,...
Itt.
'-'..-w:l""
...........cM.........
':
_Wijlclri:~
.....'I'Md'Ob
ct
~
IIItd•
tl'lM
f5.95
J.,lta,
RltlttSpoolol
O"'.....
t.M_
,
...
--..,."
---.
_
,
....
~
iN"
5
.,.,.,
c:haiI:lI
<II,..
01...
"N'
$4.95
•
6MOP.a
Haero
geHY.
B
Ka'leCTBeaAbTepHaTHBHoro
BapH-
aHTa
nonpo6yHTepaCnOA02KHTbgeHYnOCAeonHcaHHH
6MO.n.a.Tor.n.a,eCAH
onHcaHHe
nOKa2KeTCjInOCeTHTeMO
.n.OCTaTO'IHOanneTHTHblM,
OH,
M02KeT
6blTb,He
no.n.YMaeT,
'ITOgeHaCAHIliKOMBbICOKM!
KOHTponbHbleBOnpOCbl
6YKJIeTbl
M
6pOWIOpbl
•
flpaBHAbHOAH
Bbl6paH
ClJopMaTny6AHKagHH?
•
flpo6)'2KP.aeTAH06Ao2KKa
y
'1HTaTeAA
HHTepecKCO-
.n.ep2KHMOMY6YKAeTa?
•
C06MO.n.eHoAHe.n.HHCTBOCTHAeBorooq>opMAeHHH
cTpaHHg?
•
flpe.n.OCTaBHAHAH
BblBCIO
HHCIJOpMagHlO,Heo6xo.n.H-
MYIO
nOTeHgHaAbHOMYnOKynaTeMO
P.AA
npHHjITHjI
KBaAHClJHgHpOBaHHoropellIeHHH
0nOKynKe?
KOHTPOJlbHbleBOnpOCbl
KOTonOfH
•
Dpo6Y2KJJ.aeTAM06J\o2KKa
y
tIHTaTeMi2KeJ\aHHe'lT0-
HH6y.zu>
KynHTb?
•
Y.zr.eJ\eHOAM
OCHOBHOMYsaroJ\OBKY
KaTaAOra
TaKDe
2Ke
BHHMaHHe,KaKOCHOBHOMYSaroJ\OBKY
HH<J>OpMagHOH-
HOro
61OJ\J\eTeHH?
•ECTb
AM
B
KaTaAOreHH<J>OpMayIDI
0
q>HpMe?
•
06eCnetIeHaAMy.zr.06HaJl06paTHaJlCBH3b
C
KAHeHTOM
(npe.zr.OCTaBJ\eHblAMnOAMaJlHH<J>OPMawrn
0
TOBape
Hy.zr.06HbIH6AaHKsaKasa)?
6nOHKH
30K030
•
Y.zr.06eH
J\H6J\aHK
saKasa?
(0
6AaHKaxsaKasano.zr.p06-
HO
paccKasaHo
BrJ\aBe
11.)
•CooTBeTcTByeTJ\H
oqJopMJ\eHHe
6AaHKa
saKasa
CTHJ\IO
KaTaAOraH
KOMnaHHHB
geJ\oM?
PeKJIOMHb,e
nHCTOSKH
•KaKBbl
.zr.YMaeTe,tIHTaTeJ\bcpasy
YJ\OBHT
CYTb
co06-
IgeHIDI?
•
DOCTapaAHCb
J\HBbl
MaKCHMaJ\bHOJ\aKOHHtIHOnpe.zr.-
CTaBHTb
KOHTaKrnyroHHqJopMagHlO?
•
.llocTaTOtIHOAMCB060.llH0
pacnOJ\02KeH
MarepHaA?
MeHIO
•COOTBeTcTBYeT
AM.llH3aHH
MeHIO
06IgeMYCTHJ\IO
saBe-
.zr.eHIDI?
•
CMOryTAM
nOCTORHHble
KAHeHTbl
6blCTpO
HaUTH,rp.e
KaKHe
6J\IOp.aOnHCbIBaIOTCR?
•XOPOIliO
AMBH.zr.HblgeHbl,
HHeCJ\HIlIKOMJ\HXOpOIliO
OHH
BHP.Hbl?
TOsopHb,e
nHCTKH
•
DOCTapaAHCb
J\HBbl
06eCnetIHTbep.HHCTBOCTHMI
TO-
BapHblXJ\HCTKOBC
OCTaAbHblMHnetIaTHblMH
MaTepHa-
J\aMHsa
CtIeTep.HHo06pasHOronpHMeHeHIDIIlIpHqJTOB,
gBeTa
H
pasMeIgeHIDIqJOTorpaqJHH?
•
DpOp.OA2KaIOT
J\HTOBapHbieAHCTKHCTHJ\b
oqJopMJ\e-
HIDI
TOBapHblX6pOllilOp,paCIlIHpeHHeMKOTOpblXOHH
RBMlIOTCR?
243
AE
K
246
Inasa
10.
,D,enosaflKoppecnoHgeHlJ,L-1f1
Pa3BHBCUI
Bce6e
qyBCTBO,lUi3aHHaHnpop,oA2KaH
SHaKO-
MHTbCJI
C
BOSM02KHOCTHMH
HaCTOAbHbIX
Hsp,aTeAbCKHX
CHCTeM,BbI
6YP;eTe
nOCTOHHHOOTKpbIBaTbHOBbIe
npHAO-
2KeHHH.AusaHHH
BepcTKyBCBOHXc06CTBeHHbIXnpoeK-
TaxBbInpHBbIKHeTe
BbInOAHHTb
caMOCTOHTeAbHOBBep-
CTaAbHbIX
npOrpaMMaX,aHe
nepenopyqaTbSTO
cepBHC-
HbIM6wpo.
KTO,
KaK
HecaM
,lUi3aHHep,cosp;aCT
P.AH
ce6H
Bce
P;OKy-
MeHTbI,
He06xop;HMble
P.AH
Bep;eHHHp;eAOBOH
nepenHcKH,-
qlHpMeHHble
6AaHKH,
KOHBepTbI,BHSHTHble
KapTOqKH
H
T.
p;.OoqeMY
c06CTBeHHO
STHM
MOryrsaHHMaTbCH
TOAbKOnpoq>eccHOHaAbITHnorpaq>cKoro
p;eM?
ECAH
BaM
uuu
npHCYI!!
HeKOTopbIH
p;HSaHHepCKHH
BKyC,TO
MbICAb
0ca-
u
MOCTOHTeAbHOMp;HsaHHep;OKYMeHTOB
He
p;OA2KHa
BbISbI-
BaTbyBac
OTTOp2KeHHH.
Y
BaceCTb
HCHblenpeHMYI!!eCT-
Ba.BbI
Ayqwe
Bcex
OCTaAbHbIX
SHaeTeCBOW
qlHpMy,
ape-
syAbTaT
SHaqHT
P.AH
HaCp;OCTaTOqHO
MHoro
P.AH
Toro,
qTO-
6bIBbI
nOTpaTHAH
Ha
p,OCTH2KeHHe
COBepWeHCTBa
CTOAbKO
BpeMeHH,CKOAbKO
He06xop;HMo.0poqleccHOHaAbI,p,alKe
eCAH
OHH
nOAyqHAHnop;p06HeHwHeYKasaHHH,
BcepaBHO
6yP;YT
HMeTbBeCbMapaCnAbIBqaToe
npep;CTaBAeHHe
0TOM
06pa3e,KOTOpbIH
BbI
XOTHTeBOnAOTHTb,H
OTHHX
HeAbSH
u
2Kp;aTb,'ITO
OHH
nOTpaTHT
HeCKOAbKO
P.HeH
Ha
P;OCTH2Ke-
HHe
Hp,eaM
-y
HHX
eCTb
Hp,pyrneKAHeHTbI.
H
a
y.aatiHOMl/JupMeHHoM
6AaHKe
BCHBa:HCHaRUHl/JOp-
MaUUHBu.aHa
cpa3y,HOOHaHe
3aCAOHRemCO06l:Y,eHUe,
UMelOlMee
e~e
60AbtuylO
Ba:HCHOCmb,
a
UMeHHOcaMO
nUCbMO.
AHsaHH6AaHKap,aAeKO
HeTaKnpOCT,KaK
M02KeT
nOKa-
saTbCH
HanepBbIH
BSrAHp,.
OqeHb
BalKHO
HeTOAbKO
YKa-
saTbBHeM
Ha3BaHHe,ap,pecHTeAeqlOHqlHpMbIHAH
acco-
gHagHH,
HO
HBblpa3HTbqepesOqlopMAeHHe
ee
CYTbH
OCO-
6eHHOCTH.
OKPY2KHOMY
npoKypopy,HanpHMep,
Hy2KeH
Op;HH6AaHK,
a
OSp,opOBHTeAbHOMYgeHTpy
C
COAHpHeM
-
u
COBceM
p,pyrOH.
BOTOCHOBHble
COCTaBAHwIgHeSAeMeHTbI
qlHpMeHHoro
6AaHKa:
•
Ha3BaHHeqlHpMbIHAHOpraHH3agHH.
<l:>l-1pMeHHble6naHKl-1
•AOrOTHn.
•
,lleBH3HJ\HKpe.n;O.
•
cPH3H':1eCKHHHnOqTOBblHa.n;peca(eCAH
OHHHeCOBna-
.n;alOT
).
•HOMep(HOMepa)
TeAeq>OHa.
HOMep
TeAeKCaHAHq>aKca.
•
A..zr,peca3AeKTpoHHOHnO'iTblHCTpaHHj!b1
BceTH
l1H-
TepHeT,
a
TaIOKe.n;pyraHKOHTaKTHaHHHq>opMaQ,IDI.
Ha6AaHKax
aKy,HOHepHbIX06l!!ecTBH
HeKOMMepqeCKHX
opraHH3aQ,HH06bNHOYKa3bIBaIOTCjIq>aMHJ\HH.n;OA2KHOCT-
HblX
AHQ,
HJ\H
qAeHOBnpaBAeHIDI.l13TO
BeCbMa
06'beMHaH
HHq>opMaQ,IDI,KOTOPYlOCAe.n;yeTpa3MeCTHTb
HaOTHOCH-
TeAbHO
He60AblllOMnpOCTpaHCTBe,T.K.
60AblllaH
qaCTb
q>HpMeHHoro6AaHKanpe.n;Ha3HaqeHa
,lJ;AjI
Co6cTBeHHO
nHCbMa
H.n;OA2KHa
6blTb
cB06o,n;Ha.
Pa3Mep
illnOnO>KeHillenorOTillna
Pa3Mepbl
Aowmuna,40AJlCHbl
6blmb
nponopy,UOHaAbHbl
06'beMy
COnpOBOJIC,4aeMOUUMUHepopMay,uu
AorOTHn
.n;OA2KeH
6bITbXOpolIIO
3aMeTHblM,
HOBTO
2Ke
BpeMjl
He
HaCTOAbKO
KpynHblM,
'iT06blBH3YaAbHO.n;OMH-
MAGELLAN
TRAVEL
1521
EcrtIlCIrcle•
COlurrbus.OH28868•714/5293000
•
247
248
rJlasa
10.
.oeJlOSaHKoppecnoHAeHIllt1H
HHpoBaTbHa
CTpaHHge.
B
CJl.e.u.}'lO'!!eM
npHMepeAoroTHn
HBHO
OTBAeRaeTBHHMaHHeOTOCHOBHOroTeRCTa.
nOA02KeHHeAOroTHna
Ha
cTpaHHgeM02KeT
6bITb
Pa3AH'I-
HbIM.
l..JacTo
ero
nOMe'!!alOT
B
geHTpe
yBepXHero
RpM
J\HCTa,
OJJ.HaKOHenOHHTHO,noqeMY
OHHe
M02KeT
Haxo-
,lUfTbCH
r.u.e-HH6yJJ.be,!!e,eCJ\H
TOAbROnpH
aTOM
He
6y.u.YT
o
HapywaTbCH
OCHOBHble
npaBHJ\a,lI.H3aHHa.
HanpHMep,
M02KHO
nOMeCTHTb
AOroTHn
yAeBoro
HJ\H
npaBOro
RpM
BBepxy
CTpaHH!J,bI.
f""f""
":J
":J
11I8,1
dill.
tile
IIfIde
IT
753
Holt
A.",...
753
Holt
A........
.....vewte.
NYlCD26
"'-wYCll1C.
P«
10026
(212)
m
4lJ49
C212)27S-4lU9
,llNi
6AaHRa
BnOJ\He
noJJ.XOJJ.HTaCHMMeTpH'lHMMO.u.YAb-
HMCeTKa.
B
aTOMcAyqaeM02KHO
OCTaBHTb
CB06oJJ.HoH
BepTHKaJ\bH}'lO
nOAocyyAeBoro
RpM
J\HCTa.
1121
&:irltl
QdII
~OH_
71~ym
KOHTaKTHaSi
MH~OpMa14MSI
06R3ameAbHo
nOMecmume
Ha
6AaHKeBClO
umpopMa-
UUlO,Heo6xolfuMYlOnOAyttameAlOIfAR
omnpaBKUomBe-
ma
Ha
nOAytteHHoe
nOCAaHue.
OTcyrcTBHe
az:tpeca
H.I\H
Te.l\eq>()HaM02KeT
nOMeWaTbBa-
WHM
KOppeCnOH,ll,eHTaMHa.l\az:tHTb
C
BaMHCBH3b.06H3a-
Te.l\bHO
)'Ka2KHTe
BMeCTeCHOMepOM
Te.l\eqJOHaH
KO~
ro-
po~a
-
'1aCTO
06
aTOM
3a6bIBa1OT,
'ITO
C03~aeT onpe~e­
.l\eHHbIe
Hey~06cTBa
JLhH
HHoroPOMHX
napTHepoB
HK.I\H-
eHTOB.
BbI60pMeCTa
JLhH
Te.l\eq>OHaHaz:tpeca06bI'lHO
onpe~eMI­
eTCH
pacnO.l\02KeHHeM.l\OrOTHna.Ec.I\H
.l\oroTHn
HaxO~CH
B
geHTpe
yBepXHero
KpaH
.l\HCTa,
Te.l\eq>OHHaz:tpec06bI'I-
HOHa6HpalOT
Me.I\KHMWpHq>TOMHTaK2KepaCnOAaralOT
no
geHTpy,
HOy
HH2KHerOKpaH.
Ec.I\H.l\OrOTHn
pacnO.l\02KeH
B.l\eBOMBepXHeM
yr.l\~
TO
KOHTaKTHaHHHq>opMagHH,
KaKnpaBH.I\O,
nOMeIgaeTCH
He-
u
nocpe~CTBeHHO no~
HHM,cnpaBaOTHero
H.I\H
B
HH2KHeH
'1aCTHcTpaHHgbI.
BeCbTeKCTBCOOTBeTCTBHHCpacnoJ\o-
2KeHHeM
.l\OrOTHnaBbIpaBHHBaeTCHnoJ\eBOMYKpalO.
,""I
":.J
_1IUdeus
753Ho1tAwrue...NewVcwk.NV10026'"(212)215
ofM9
KOHTaKTHaHHHq>opMagHH
06bI'IHO
npe~CTaB.I\eHa
He-
uuu
CKO.l\bKHMH
CTpOKaMHH.I\H
OMOH,
BKOTOPOH
K~IH
OT-
~e.l\bHbIH
nyHKT
OT~eMleTCH
MapKepOM,
H.I\H
«6YJ\.l\eTOM»
(CM.
npe~I~yIgHe
npHMepbI).EC.I\H
KOHTaKTHaHHHq>Op-
MagHHO'leHb06'beMHaH
(HOMepa
Te.l\eq>OHOBHq>aKCOB,
nO'ITOBbIe
az:tpeca,
HOMepnO'ITOBOrO
HIgHKaq>HPMbI),
TO
M02KHO
nOMeCTHTbeeB
HeCKO.l\bKHXcoceMHx
KOJ\OHKax.
KnpHMepy,
nO'ITOBbIHaz:tpec3aHMeT
~e
CTpoKH,BbIPOB-
249
250
InaBa10.
,[lenOBal1
KoppecnoHAeHu.~l1
HeHHbleno
lI.eBoMy
KpalO,HOMepa
Tell.eqJoHoBHqJaKcoB
-
.n;BeCTpOKHnocepe.n;HHe,
BblpoBHeHHbleno
geHTpy,
aHO-
uu
Mep
nO'ITOBOrOHIgHKaqJHpMbI
B
KpaHHeHKOll.OHKe
cnpaBa
6y.n;eT
BblpoBHeHnonpaBoMyKpalO.
753Hoi.
Avenue
NewYork,
NY10026
AeB&II3b1
PHOm,
(212)
275-4949
FA)(,
(212)
275-4870
P.O.
Box
7982
NewYork,
NY10026
H
a
cpupMeHHOM6AaHKeMOJICHO
pa3MecmumbU
,aeBU3
KOMnaHUU.
YaCTO
.n;eBH3nOMeIgalOT
y
HIDKHeroKpaH6l1.aHKa,
OTrpa-
HH'IHBaH
HM
a.n;pecH
HOMep
Tell.eqJOHa
OTnpoCTpaHCTBa
.n;AH
TeKCTa.
B
3TOMclI.yqae.n;eBH3
Ha6HpalOTHeMHoro60-
lI.ee
KpynHbIM
Kerll.eM,'IeMKOHTaKTHYlOHHqJopMagHlO,
H.n;onOAHHTeAbHO
BbI.n;eAAlOT
npH
nOMOIgH.n;pyroro
Ha-
'IepTaHHHllipHqJTa.
HanpHMep,
.n;AH
O.n;HoroH33l1.eMeHTOB
MomHO
BbI6paTb
npHMoeHa'iepTaHHe,
a
.n;AH
.n;pyroro
-
KypcHBHoe.
'TheCumnner
Comes
Pint"
753HoI.
AvenueNewYotlc,
NY10026(212)
275-4949
"The
Employees
Come
Dead
Last"
753
HoltAV<mII!N<wYork,
NY10026
(212)
275-4949
MeCTO
AJ1S1
coo6w.eH&IISi
B
KOHe'-lHOMc'-Ieme3a,aa'-la,aU3aUHepaCBO,aUmCRK
mo-
MY,
'-Im06bl
HaUmUmaKOU
BapUaHm
paCnOAOJICeHUR
3AeMeHmOB6AaHKa,npuKOmOpOM
OHUHe6y,aym
Me-
zuamb
BocnpURmUlO
OCHOBHOZO
meKcma•
.llMI
3ToroMomHO,
HanpHMep,nOMeCTHTb
nOll.e
.n;AH
co06-
IgeHHH
BpaMKy.
.llBe06l1.acTHMomHOOT.n;eAHTb.n;pyr
OT
.n;pyraHenOAHOH
paMKOH
HAHAHHeHKoH..llonOll.HHTell.bHYlOHHqJopMagHlO
u
MOmBOTaK2KepaBMeCTHTb
B
OT.n;eAbHOHKOll.OHKe
Hace-
CDlilpMeHHble6naHKlil
251
MAGElLAN
TMYa
11121
fGrIIl
Ode
•
0'+
,.....
ctl21161
•
1~
pOM
HAHgBeTHOMcpOHe.8TOT
npHeM
acpcpeKTHBeH,eCAH
Ha
6AaHKeTpe6yeTCHyKaBaTb
cnHCOK
,lI,OA}KHOCTHbIXAHj!
HAH'IAeHOBnpaBAeHIDIOpraHH3agHH.
MAGELLAN
TMYa
162\
Eatho.::.
•
Cd
.:1:
"I,
OH
2II6t
•
71~
AH3aMH
KOHBepTOB
HaKOHBepmeBYMeHbUleHHoM
BU,4enOBmopaemca,llU-
sauH
C/JupMeHHOZO
6AaHKa.
252
rnaBa
10.
)J.enoBaSl
KoppecnoHAeH~V1Sl
B
HeKoTopbIX
qlHpMaxHMelOTXO*JI,eHHecnegHaJ\bHble
KOHBepTbI
C
npHMoyrOAbHHKOMH3npo3pa
t
IHoH6YMarn,
HTOr,ll,aHe06xo,ll,HMocTb
B
HanHcaHHHa.zr.pecaOTna.zr.aeT.
am
06CTOHTeAbCTBOyqHTbIBaeTCH
B
,lI,H3aHHeqlHpMeHHblx
6AaHKOB:HMHHa.zr.pecnOAyqaTeMlpacnoAaraIOTcH
Ha
6AaHKe
TaK,
'ITOOKaBbIBaIOTCH
KaK
paBHanpoTHBaToro
OKHa,
KOr,ll,a6AaHKBKAa.zr.bIBaeTCH
BKOHBepT.
MAGEllANTIV\VEl
1521
EaItlQde
"""-OH.....
ll~XlOO
t.IacToC03,l1,aIOTCHgeAble
«ceMeHCTBa»KOHBepTOB:
Ma~
AeHbKHeHe,ll,OpOrne
KOHBepTbI
,lI,.I\H
paCCbIAKHHaKAa.zr.HbIX
HCqeTOB,
KOHBepTbI
NQ10
H36YMarn
Toro
me
copTa,
'ITO
H6AaHKH
,lI,.I\H
6Y,ll,HH'lHOHKoppeCnOH,ll,eHgHH,H
KOHBepTbI
q>opMaTOM
22,8x30,5
CM
,lI,.I\H
oq>HgHaJ\bHbIX
npe,ll,Aome~
u
HHHH
KpynHbIX
,lI,OKYMeHTOB.
I1HOr,ll,aAorornnHa.zr.pecIIOBOpaqHBaIOTCH
Ha
90∙
H
pac~
IIOAaraIOTCHBepTHKaAbHOB,lI,OAbKpaH
KOHBepTa.
3TO
CBO~
60,ll,HbIHCTHAb,lI,H3aHHa,II03TOMYCOAH,lI,HbIM
yqpe*JI,eHH~
HMBpO,ll,e
6aHKOB
HIOpH,lI,H'leCKHXqlHpM,
BepOHTHO,
Ayq~
me
H36eraTb
ero.
B""3""TK""
BU3umKUHepe.o.KO
He
mOAbKOBbznoAHRlOm
CBOUHeno-
cpe.acmBeHHbleC/JYHKY,UU,
HOUBblcmynalOmB
KatteCmBe
cmUMyARmopoB
npo.aaJIC.
Bltt3lttTKltt
Ha
OTHOCHTeAbHOHe60AblIIOM
llpOCTpaHCTBe
BH3HTKH
-
06bI'lHO
9x5
CM-
Tpe6yeTcHpa3MeCTHTbp,OBOAbHO
MHO-
ro
HHq>opMagHH.
TaM
p,O.I\2KHbl
6bITbHe
TOAbKOap,pec,
HO-
Mepa
TeAeq>OHaHq>aKca,3AeKTpoHHbieap,pecaHAOroTHll,
HO
HOT'leTAHBOBblp,eAeHHbleHMHBAap,eAbgaH
ero
p,0.I\2K-
HOCTb.
TpaP.HgHoHHO
llpo6AeMa
OrpaHH'leHHoro
llpOCTpaHCTBa
pelliaeTCHllpHllOMOIgH
KpyZOBou
KOMll03HgHH.J\OroTHII
q>HpMblllOMeIgaeTCH
BAeBOMBepXHeM
yrAyBH3HTKH.
Ero
u
ypaBHoBelIIHBaeTHOMep
TeAeq>OHa,paCllOA02KeHHblH
BllpaBOMBepXHeM
yrAy.<PH3H'1eCKHHap,pec
llpH
3TOM
uuu
llOllap,aeT
B
HH2KHHHAeBblHyrOA,
a
llOtITOBblH
-B
HH2K-
HHH
llpaBblH.Bce
3TH
qeTblpe
3AeMeHTa06pa3YlOT
cBoero
pop,a
KapKac,
BHYTpH
KOTOpOroBcaMOM
geHTpeBH3HTKH
paCllOAaralOTCHHMHHp,O.I\2KHOCTbBAap,eAbga.
253
75
Exeter
8o<Jlevard
Ann
Arbor,
MI27818
Solomon
Grundy
Proprieter
315/760-2525
315/760-2337
P.O.
Box
2337
Ann
Arbor,
MI
27818
K
C02KaAeHHIO,llpHTaKOHKOMll03HgHHB03M02KHOCTb
u
yAyqlIIHTbCpep,CTBaMHp,H3aHHallepep,aqyHHq>OpMagHH
u
H
yCHAHTb
eepeKAaMHOe
BO.3p,eHCTBHeOCTaeTCH
COBep-
lIIeHHOHe
peaAH.30BaHHoH.
flYCToellpOCTpaHCTBO
BHYTpH
BH3HTKH
6blCTpO
3allOAHHeTCH
xaOTHqHblM
HarpOM02KP.e-
u
HHeM
3AeMeHTOB,
H
qHTaTeAb
He
BHp,HTHHKaKOHAOrHKH
B
HX
paCllOA02KeHHH.
A.zr,peca
H
TeAeq>OHbI
llO
B03M02KHOCTHHap,OpaCllOA02KHTb
KOMIIaKTHO.
ECAHq>opMaAoroTHIIa6AH3Ka
K
KBap,paTHOH,
TOllOMeCTHTeeroBAeBOMBepXHeM
yrAy
KapTOqKH,a
TeKCT-BllpaBOM
HH2KHeM.
B
3TOMcAyqae6AOKHHmpop-
MagHHH
6eAorollpOCTpaHCTBa
rapMOHH'leCKHCOqeTalOTCH
p,pyr
C
p,pyrOM.
TOHKHHHP.AHHHbIHAOroTHIIAyqlIIepaCllOA02KHTbBp,OAb
BepXHero
KpMBH.3HTKH,HMH
ee
BAap,eAbga
-
llOp,
AOro-
THllOM,a
KOHTaKTHywHHq>opMagHIO
-
BHH3Y.
254
rJlaBa
10.
,OeJlOBaflKoppecnoHAeHlJ,\I1fl
------
SolomonGrundy
I'roprie2r
75
Enter
Boulevatd
Ann
Arbor,
MI27818
315/760-2525
315/760-2337
Gregory
Q.McTick
103
Sec:onodb∙nd
SquaR
p....
duhtm
SD30331
•
m_-421ll
Home:792∙397-6929
~m-39Hll0
_..
-~!
'."
&J"'i'*11D6'Ur.;'
com
Hemoxo
CMOTpflCjJHBH3HTKH
C
BepTHKaAbHOH
OpHeHTa-
!!HeH.TaKaJlKOMn03H!!IDInpH,lJ.ae-r3TOM)'BatKHOMyCpe,lJ.-
CTBy
,lJ.eAoBoro06IgeHIDI
BeC
H
OTTeHOKCOBpeMeHHOCTH.
Sh@lIfish-Pl@isurfS
RE
~,Tl~U
R
A.N<T
..,,-
SolomonGrundy
Proprieter
75
Enter
Boulevan!
Ann
Arbor.
MI27818
315/760-2525
315/760-2337
"ECJ\Hm.e
BbIXOTHTepa3MeCTHTbHa
BH3HTKel.ffO-HH6Y,lJ.b
u
eIge,CKa2KeM,,lJ.eBH3HJ\H
HOMep
TeAeCfloHa,
TO
nO,lJ.YMaHTe,
HeJ\b3HJ\H
nepeHeCTH
'ITO-TO
Haee
060pOTH)'IO
CTOpOHY.
Eho060H,lJ.eTCH
HeMHOrO
,lJ.Opom.e,
HO
eCJ\HCB060,lJ.HOro
u
MeCTa
,lJ.eHCTBHTeJ\bHO
HeXBaTaeT,TO3aTpaTbI
OKynHTCH.
DonbITKaC3KOHOMHTbHaBH3HTKe
,lJ.Oporo060H,lJ.eTCHBa-
weM)'
6H3Hecy.
nepsblVinlt1CTepaKCIt1Mlt1nbHOrOC006ll.\eHlt1fl
BH3HTKYM02KHOCp,eAaTb
60Aee
HpKOH,
npHMeHHB
gBeT-
H}'lO
neqaTb
HBblp,eAHB
BTOPbIM
gBeTOM
AoroTHn,
rpaqlH-
qeCKHe
3AeMeHTbI
HAHI1IpmpT.ECAH
neqaTbB
p,Be
KpaCKH
BaMHeno
cpep,CTBaM,MO)KHO
HaneqaTaTb
BH3HTKY
B
0.zr,Hy
KpacKy(He
qepH}'lO).STO
6y
p,eT
CTOHTbOTHOCHTeAbHO
Hep,oporo,
HOTOAbKO
Hap,O
BbI6paTb
TeMH}'lO
KpacKy.
Ha.zr,nHCH,
HaneqaTaHHble
MeAKHMI1IpHqrrOMHCBeTAOH
u
KpaCKOH,
nAOXOqHTaIOTCH.
nepBblM
nMCT
~aKCMMMnbHOrO
coo6w.eHMSI
cPaKCUMUJlbHaRnepe,lJ,a'laCO061geHUU
cmaAa
CeZO,lJ,HH
UUU
BaJICHeUUleUcocmaBHOU
'laCmblO
,lJ,eAOBbIX
B3aUMoom-
U
HOUleHUU.
npaBHAbHoeocpopMAeHHe
nepBoro
AHCTa
cnoc06cTByeT
UU
Hap,e2KHOHH3cpcpeKTHBHoHnepep,aqecpaKcaHrapaHTHpy-
eTero
cBoeBpeMeHH}'lOHnpaBHAbH}'lOp,ocTaBKy.
Henpe-
U
MeHHO
YKa8blBaHTe
HanepBOM
AHCTenOAHoeKOAHtIeCTBO
cTpaHHgCOO6IJ!eHHH.5Aarop,apH3TOMYnOAyqaTeAb
6y-
p,eTTOqHO
3HaTb,
BCHAHHHcpopMagHHp,OIlIAaH
He6bIAO
AH
nOTepbB
npogeccenepep,aqH.
ECTb
Hp,pyrneBa2KHble
3AeMeHTbI:
•
I1MHnOAyqaTeAH.
•
I1MHOrnpaBHTeAH.
•AoroTHn
H
I1IanKa
p,oKYMeHTa.
•
.llaTanepep,aqH.
•TeMa
HAH
KpaTKoepe3lOMe.
I1Horp,a
HanepBoMAHCTe
OCTaBAHIOT
HeCKOAbKOnyCTbIX
CTpOK,
qT06bIMO)KHO
6bIAOBnHcaTbKOMMeHTapHHOT
pyKH.
255
256
-
""'
,.
.
_."
"-
"
I:
rJlaBa
10.
,O,eJlOBal'l
KoppecnoHAeH~V1l'l
FAX
COMMENTS
oYP,bTeOCTOpOm.HbInpH
BbI60pe
IIIpHqJTa
P..NI
qJaKcH-
MHJ\bHOrOC006IgeHIDI.
IlocKoAbKYKaqeCTBO
BocnpoH3Be-
p,eHIDICOO6IgeHIDIMOm.eT
6bITbOqeHb
pa3HbIM,Bam-HO
nop,06paTbTaKoHIIIpHqJT,
KOTOpbIH
6yp,eT
AerKO
qHTaTbCH
npH
JU06bIX06cToHTeAbcTBax.
WPHqJTbI,CHMBOAbI
KOTO-
pbIX
HMeIOT
OqeHb
TOHKHe.IIITpHXHHAHCAOm.Hble3aCeqKH,
nAOXO
neqaTaIOTCHHnOTOMY
HeCAHIIIKOM
nOp,XOp,HT
P..NI
qJaKca.
)lM
3THXgeAeHAyqIIIe
Bcero
npHMeHHTbnpOCTOH
py6AeHbIHIIIpHqJT.
Pe310Me
Pe310Me-
3mo
He
ltmo
UHoe,KaK
ltUcmopeKAaMHaR
epopMa.paCCltUmaHHaR
Ha
nOAylteHUe
omBema.
)lM
pe3IOMe
XOpoIIIHHp,H3aHHHMeeTpeIIIaIOIgee
3Haqe-
HHe.HHlpOpMaTHBHaH
qaCTb
pe3lOMe
-
3TO
eroTeKCT,
H
OHxapaKTepH3yeTBalliHTaAaHTbI
H
cnoco6HOCTH,HO
o
HMeHHO
p,H3aHHnpOH3BOP,HT
OqeHb
Bam-Hoe
nepBoeBne-
qaTAeHHeHC03p,aeT06IgyroaTMocqJepy,no6ym..a.aIOIgylO
pa6OTOp,aTeAH
K
p,aAbHeHIIIeMYqTeHHIO.
He
P,YMaHTe,'ITO
BalliH
p,OCTOHHCTBa«CKam-YT
caMH3a
ce6H»,
-
H3-3a
cKBepHoro
P,H3aHHa
pe3IOMeOHHMOryr
Boo6Ige
HenOAy-
qHTb
CAOBa.
Pe310Me
HOBbie
TeHAeHu.MM
B
O~OpMl1eHMM
pe310Me
C08peMeHHblepe310MenocmeneHHO
cmaH08RmCR
MeHee
l/JOPMaAbHblMU
U60/leeopueHmup08aHHblMU
Ha
KOH-
KpemHble
yMeHuRnpemeH,4eHma.
CeHtiac
pe310MeBce
qaryeOTpa.2KalOTrJl.aBHbIM06pa30M
u
B03M02KHbIHBKAa.ZtCOHCKaTeNI
B
p,eRTeJl.bHOCTbKOHKpeT-
u
HOH
KOMnaHHH,
H
BHHXBceMeHbwe
BHHMaHHR
yp,eNleTCR
aKKypaTHOMY
XpOHOJl.OrH'leCKOMY
nepeqHCJl.eHHIO
3TanOB
06pa30BaHHR,
Kapbepbl
HTpyp,OBOHp,eRTeJl.bHOCTH.
.l{MI
OpraHH3aWfH
6J1.0KOB
HHq>opMaWfHnpHMeHRIOTCRY2Ke
3HaKOMbleHaM
3J1.eMeHTbI:CB060,ll,Hoe
npoCTpaHCTBO,
nO,ll,.3aroJl.OBKHHrpaq>H'leCKHe3J1.eMeHTbI.OHH
nOMoralOT
nOTeHgHaAbHOMYpa60TOp,aTeJl.lO
6bICTpo
nOHRTb,06J1.ap,a-
eT
J\H
COHCKaTeJI.bHe06xo,ll,HMoHKBaAHq>HKagHeH,
OCB060-
2K,lI,aR
eroOTHe06xop,HMoCTHnpOBOp,HTb
p,eTeKTHBHoe
paCCJl.ep,OBaHHe.
Bpe310MeHe
cJl.ep,YeT
npHMeHRTb
6oJl.ee
p,ByxrapHHryp
-
OP.HY
,lI,NI
3aroJl.OBKOB,a
p,pyryIO
,lI,NI
OCHOBHOroTeKCTa.
Ho
M02KHO060HTHCbHOp,HOH.YacTo
,lI,NI
3aroJl.OBKOB
BbI6HpalOTKypcHBHoeHaqepTaHHeOCHOBHOH
rapHHrypbI
HyseJ\H'lHBaIOTKerJl.b.EJl.arop,apH3TOMyyMeHbWaeTCH
KOHTpaCT
Me2K,ll,y
HHMH
H
OCHOBHbIMTeKCTOM.
YMeMTece6S1
npOACTb
Pe310Me
noxo:>ICu
Ha
peKllaMHble061>H8/leHuH:CHalla/la
u,aem
npe,acma8/leHUe
Kallecm8KaH,4U.4ama
UmO/lbKO
nomOM,aonO/lHUme/lbHble
C8e,aeHUR
UonucaHuecnoco-
608
C8R3U
CHUM.
ToeCTb
rAaBHaRPOJl.bOTBO,ll,HTCR
nepeqHIOTex
npeHMY-
ryeCTB,
KOTopble
nOJl.yqHTpa60TOp,aTeJl.b,npHHRB
COHCKa-
TeNi
BIIITaT
q>HpMbI.
Bce
OCTaAbHOe
BTopoCTeneHHO
Hp,OJI.2KHO
6bITb
oq>opMJl.eHOCOOTBeTCTBYIOryHM06pa3oM.
B
Hp,eaAe
pe310Me
cJl.ep,YeT
«HaCTpOHTb»Ha
nOJl.yqaTeNl,
uu
BKJI.IOqHB
BHero
TOJl.bKO
TOTCBOHonbIT,KOTOpbIH
npH3BaH
np06y,ll,HTb
HHTepeC
nOTeHgHaAbHoropa60Top,aTeNi.
B
3TOM
CMbICJl.e
3J1.eKTpOHHaRsepCHRp,OKyMeHTa
OqeHb
yp,06Ha
-ero
pep,aKTHpOBaHHeH
06HoBJl.eHHeCTaHOBHTCH
MHHYTHbIM
p,eJl.OM.
93aK.4556
257
258
rnaBal0.AenOBa~KoppecnOHAeH~~~
06paTHTeoc06oeBHHMaHHeHaOneqaTKH,
rpaMMaTH'le-
CKHe
OlIlH6KHH
He2KeAaTeAbHyK>necTporyoq>OpMAeHHH,
npoc.l\ep,HTe
3a
TeM,
'lT06blMe2K6YKBeHHbleHHTepBaAbl
H
HHTep.I\HHbIDK
BOp,HOTHnHbIX6.1\OKaxTeKCTa
6bl.l\HOp,H-
HaKOBbIMH.
TpyP.HOy6eP.HTbpa60TOp,aTeNI
B
CBOeH
aKKy-
paTHOCTH
H
BHHMaTeAbHOCTH,
ec.I\H
pe310MeneCTpHT
OlIlH6KaMHHHeco06pa3HocTHMH.He
3a6YP,bTe
npOBepHTb
TeKCTHa
HaAH'lHeopq>orpaq>H'leCKHX
H
rpaMMaTH'leCKHX
OlIlH6oK
npH1l0MOIgHCne!!HaAbHblXcpep,CTB,BXOP.HIgHX
B
COCTaB
no
P.NI
nop,rOTOBKH
TeKCTOB.
....•Ie.,..
~_
...
tlooIo.
C'":Is",ll
'I
fI7J4.S1
C
7'
I'toD..(WT
a
'
'..':
'Uf
",'_
K.S.,'
5R'
f
UJ
oil
.0
It
............-.
1ll6O
)va.
~i
__
~
.....
a.s,
..
u.
2."_''''
.
.
)
...
,.
It
I'•
_."_
...
,
•$
•
.
,
,
;
Pi:
.R
5
1£.'...
D4
"~F:et'"
(H••
en
.._
)
;
,0_
.......,_∙.
b
!
__
•
.,....,
p.•
~
....
...
""
.....
...............
c
h.Todor......."IlIllO,Sd.I.o{E
~
....
l"
"ot"C"..
0..
c--.w-..,......
'llIS....
,';
C-.lr.p_
or
f.
rl
,,.
of'"
Yo.fw
NIl<
s...a.
JMS,
V∙
',o{."'"
C\
..,
55
.r'
If!.'•
,
..
;
Dr
oJ'
A
..
olE
7
lEtt
••
1'
I
A•
--,ota.n..
•
_,
5
t
e-.lf'
'
,
5
..............
f
!
5
'A
55
__
,.
r'.
"'_e-.I.
elf__
p',
e-.lF'
~
.
,
..
.Ior_:II'
.,~
.....,w.
t
..,
...
.
EW.ioo,'"
5.
lm.l'
p
t
,
[}'
..,-tc...
_D.io.CA
1J1l∙Jt7I
J:
'
P
I
l'!
..,o/C.,..n...CA
lJ1'r,I'I1I
..
7,
J
[}."
.,C
¥
..
.0.0....
CA
Jtlli7.,.
AaIoir.
5
P(
S;w
r
';,'
fleA
OT~eTbl
KOMnaH"'IM
Omttembl
npU3BaHbl
UHl/JOpMupoBamb06llieCmBeH-
HOCmb
0
l/JuHaHcoBOM6AazonoAyttuu
UnepCneKmUBaX
KOMnaHUU.KaKnpaBUAO,OHU
CO,4ep:JICam
pa3HOo6pa3-
Hble
ttUCAOBble,4aHHble.
,llHsaHHTaKHXOT'leTOBp,OA2KeH
6bITb
Cp,ep2KaHHbIM
Hnp03paqHblM.
OT'leTblpep,KO1l01lap,a1OTCH
Ha
rAa3a
no-
TeH!!HaAbHblMKAHeHTaM,
HO3aTO
HX
qaCTOqHTalOTaK-
!!HOHepbI.CKBepHblHP.H3aHHH.I\HHH3KOe
KaqeCTBO
neqa-
THHe
YKpenHT
HX
p,OBepHH.
KOHTponbHbleBOnpOCbl
C.lJ;ep*aHHbIH.lJ;H.3aHH
H
}'HbIAbIH.lJ;H.3aHH
BOBceHe
O.lJ;HO
HTO
*e.
C.lJ;ep*aHHOCTh
B
.zJ;aHHOMcAyqae03Ha'laeT,'ITO
ae.lJ;yeTH.36eraTb,lUiKOBHHHblXrapmrryp
H
HAMOCTpaWiH
H
'ITO
He
Ha.zJ;O
nOBOpaqHBaTb
TeKCT.
Or'IeTJ
HeTpy.lJ;HO
npH.lJ;aTh
npo<l:leCCHOHaAbHblH06AHK,
npHMeHHB
aCHMMeT-
pH'lH)'lOMO.lJ;yAbH)'lOCeTKy
HHenocKynHBIllHCbHaCBO-
6o.lJ;Hoe
npOCTpaHCTBO.
EAaro.lJ;apHaCHMMeTpHHCeTKH
CTpaHHj!b1BblrAH.lJ;jlT.lJ;HHaMH'lHO
HHe
noxo*"
Ha
Tjl)KeAO-
BeCHble,KaK
6Y.lJ;TO3acTpHBiliHe
HaMecTe
.lJ;OKYMeHTbl,
no-
uu
AyqaIO!!!HeCH
HaOCHOBe
CHMMeTpH'lHOHMO.lJ;YAbHOH
CeTKH.
06HAHe6eAoro
npocTpaHcTBa
accoWiHpYeTCH
C
.lJ;OCTaT-
KOMH
6AarOnoAyqHeM
H,KaK
roAOC
3a
Ka.lJ;pOM,
rOBopHT,
'ITOKOMnaHHH
KpenKOCTOHTHaHoraxH
paCXO.lJ;b1
Hane-
'laTh
eeHe
BOAH)'lOT.
KOHeqHO,
eCAHpacxo.lJ;b1
Ha
neqaTb
KOMnaHHIOBce-TaKH
BOAH)'lOT,AyqlllenOnblTaThCH
C03-
.lJ;aTbO!!!YI!!eHHenpolpeccHOHaAH3Ma
npH
nOMO!!!H
cyry60
.lJ;eAOBOro,OqeHb
KOMnaKTHoro
OT'leTa.
259
AWord
From
tNJnsidmt
Lorazl
~
dolor
m
amet.
__
∙".,I1....
""'Pv1cld1t.
lId~n
....,nlbb
ClI'
:~tfnc1ckmtm'·
tid:
doIoremllN'l"quem
at
""I'Ulwl:Il.tmmMS
"•$
.quk.....ud
a:=
Qdall.
lJIIsm.....-per
.,..
1,41kbowtIaZlbl
gt
'Mqnlp
asO"Cllmodo"
I"
Dabmteal~_~
dcoIl:lc
IJl
Jw
r
h
H
Ii
Izudlu_
me'
'It
'
'ldUJriml
•
•
doIore
m"
pt
IIIlDI.
fyjltsf,
-tftrO_tt*,
M"et
IaIto
odlD
dlV'
I
N....ttt
i
'!lI..,-,
"=:II"
II!
...
dab~~fwpU
DUIIa
tM11kI
l.clftIIllpmlll
dalarstt-.,...
"I"'
dit.
ad
dlIIIIl."
,
nlbb
C1d"....
hh
"1IIt
1
•
tCi
doIonmlputlfT
mtnt
"..j
I
Ut
WIll
mlm
lid
mlttl"
..........
qIdI.-UIId
QadQdoa
uP'"'""J*
•••
!14IluboxlbDb1m~
a:
ea
mrrtTr!o!\n(ZlCxqaat.
toca:a!pRZlll.
dokIr'
Itt-.
mn
M!Ip'...,.,.dJr..
ad.dIaD
•,
mbb
It"
>ddn
....
'1It~
doIoremIn
aBquImtnt
"'!pit
Ut
wtIl
eclm
lid
m
taft
"""'m
qu1JrlilIftNd
a:crd
tIdo:a
uD.....ywpeI"
..ec1pn
luboxlb
nblm
.tlqrdp
CIt
a.
O"CllmocSo
O"CI.I(
1""
NtwBoat
Designs
NuDIIbI!r
b::mpoi
cum
soIatI.
DObb:
Zl
'!'erld
optIc:c
COQ&\lIt
Dlh1JImpttdld
et.-entna
w.
qaod
m∙rtm
placEd
t.ar
p»iln!
11"!!l!
LormI.IpsWIl
doIoc
lilt
-r.'
br:~
odlpbdnldlr.
_daam
""""'f!lI:IIl"'''
cd
..........m∙llliaorett
doklae
m
F"'~_7't
,..
lit
wl:II
m!m
.s"""'....
•'am
_a
:mr'"
czcn:l,
tIl:k:e..nm
per
P'1"1
kb:clbIIblGl
ell
:dia.
",",modom.t.
•
Dub.-m....
cua
tdaft
dabmbm
I
tdlll:l.
t'III.
-9dtt_.'
r
,,I
z'
ftllllllD
dokIft
cu
""I'.~li£,'
s...--..-tiarlll-r.
..
ltl
∙∙',11'
,.
_dIaIIl
r>'
,
nlbb
ti'
d""''''
'
.....
'
cSoioftmlpMdqwmat
..:1
,ill
U't....
adaali
mint!!!"""m
'iIIb
r
ud
QIId
Qdoa
.a∙m
pa
~-II"ilot
Uaab!ul"'cpdp
aa.∙
11
I"
Ut
wtsl
eIl&m
ali
IIh"
....
'
...qalu
1
""QIId
QdoagD'm
pa_
Iji4t
Iobc4tl1o
QbI
ut
∙.,..aea
.......
-1
1\1&1.
Du!I
m1t:lIl.
ft:I_
~
doiof
ID
buldn:dtlll
~
,
f
ft!tI:
ax
m
cI
'lSc
"'J'Al.
~
IIlaIII
doIort
til
f
,."
=lla.
KOHTponbHbleBonpOCbl
cPHpMeHHb,e
6naHKH
•COOTBeTcTByeT
AH.lJ;H.3aHHlpHpMeHHoro6AaHKao6!!!e-
My
CTHAlO
KOMnaHHH?
260
rJlaBa
10.
.D,eJlOBaHKoppecnOHAeHllll1H
•
YeTKOAllOT,lI,e.il.eHa
06.i1.acTb,
npe,ll,Ha3Ha'leHHCUI
,lI,MI
TeKCTanHCbMa,OT
C.il.Y2Ke6HoH?
•
BCHAllHe06xo,ll,HMCUIHH¢OPMawrn(nO'ITOBbIHKO,ll"
HOMepa
¢aKcoBH
Te.il.e¢OHOB,HOMep
nO'ITOBOrajlIgH-
Ka
Ha,lI,peca
B
I1HTepHeTe)
eCTbHa
¢HpMeHHoM
6.i1.aH-
Ke?
•B
O,ll,HOMAllCTH.i\eo¢OpM.i\eHbI
KOHBepTbI
H¢HpMeH-
HbIe
6.il.aHKH?
BH3HTKH
•
3aHHMaeTAll
caMoe
BH,lI,HOe
MecTOHaBH3HTKe
HMjI
ee
B.il.a,lI,e.il.bl!a?
•ECTb
All
HaBH3HTKe
BCjIHeo6xo,ll,HMCUIHH¢OpMa!!HjI:
a,ll,peca,
HOMepaTe.il.e¢OHOB,8.i1.eKTpOHHbIe
a,lI,peca
;)
H
T.
,lI,
..
nepSblH
nHCT
4>0KCHMHnbHOrOC0061L1eHHR
•Xopomo
AllBH,lI,HbI
HaHHX
HMjIOTnpaBHTeMHHMjI
nO.il.yqaTeM,,lI,aTanepe,ll,a'lH,06Igee'IHC.il.Onepe,ll,aH-
HbIX
CTpauH!!HTeMa?
•
EY,lI,eTAll'IHTaTbCH
TeKCTnoc.il.e
nepe,ll,a'lHera
no
¢aK-
cy?(DOlIIAHTeKOnHlO
ce6eH,
eC.i\H
He
CM02KeTe
ee
npo'lHTaTb,nOMeHjlHTerapHHTYP~)
Pe310Me
•
COOTBeTCTBYeT.i\HnopMOKpacnO.il.02KeHHjIHH¢opMa-
wrn
ee
3Ha'lHMOCTH
,lI,MI
'IHTaTeJ\jl?
•
DpHMeHjlJ\HCb.i\H
npH
C03,l1,aHHH
pe310Me
TaKHecpe,ll,-
CTBa
opraHH3aWIHMaTepHaAa,
KaK6e.il.oe
npocTpaucT-
BO,3arO.il.OBKH,
rpa¢H'leCKHe
8.i1.eMeHTbI
(TaKHe
KaK
.i\HHeHKH)?
•DpoBepeHO
.i\H
pe310MeHa
OTCYTCTBHeOne'laTOK,
rpaMMaTH'leCKHX
omH6oK
H
OlIIH60K
,lI,H3aHHa?
OT'IeTbl
KOMnOHHH
•
Depe,ll,aeT.i\H
Bame
,lI,H3aHHepcKoe
pelIIeHHe
OIgY-
IgeHHenpo¢eCCHOHaAH3Ma?
•
Pa360P'lHBOAllHane'laTaHbIrpa¢HKHH,lI,HarpaMMbI?
•3aHHMalOT
.i\HBH,lI,Hoe
MeCTO
Ha3BaHHe
KOMnaHHH
H
ee
.il.oraTHnHa
06.i1.o2KKeH
Ha
BHYTpeHHHXCTpauH!!ax?
CPCTB
•
cD.
Mbl,
'.
~
nOH
...
5PATHO~ CB5I3~:
POCHblE
J1~CTbl
262
rJlaBa
11.
CpeACTBa
o6paTHoliiCBfl3l'1:epOpMbl,
onpocHble
Jll'1CTbll'1
KynoHbl
B
,lI.H3aHHecpe,ll.cTB06paTHoHCBKaH
C
KAHeHTOMAytlIlle
npH,lI.epmHBaTbCJInpaKTH'IeCKOrOnO,ll,Xo,ll.a,
nOCTaBHBBO
rMByyrMy,ll.06cTBO06pargeHHJI
C
,lI.OKYMeHToM.ECJ\H
Bbl
Boo6rge'iHTaeTe
sTY
rMBy,
TO,
HMOnOMraTb,
He
CAHIll-
KOM
BHHMaTeJ\bHO,npoH3HOCJI
npo
ce6H:
«HyBOT,
¢op-
Mbr!CeH'iacTaKaH
seBOTa
O,ll.OAeeT,'iTO
KaK6bl
'ieAIOCTb
He
BbIBHXHyTb!»
OT
MeHH
Bbl,HaBepHoe,
.?K,lI.eTe,'iTOHHa'iHYneTbCOAOBb-.
eMnpoTO,KaKHMH
SaMe'iaTeAbHbIMHH
HHTepeCHbIMH
MO-
ryr
6blTb
¢opMbl?HeT.)leAo
BTOM,
'iTO¢OPMbl
-
MaTe-
PHJI
B
geAoM,lI.OBOAbHOCKytlHaH.YiCKJ\lO'ieHHJI,KOHe'iHO,
eCTb,
HeCJ\H
yBac
speeT
3aMblceA
¢OPMbI,3aXBaTbIBalO-
rgeH,lI.yx,
TO
06HsaTeAbHOnOnp06yHTe
ero
peaAH30BaTb,
uu
HO
TOAbKO
He
OT'iaHBaHTeCb,eCJ\HHH'ierO
He
BbIH,lI.eT.
B60AbIllHHCTBe
CAytiaeB
MbIHe
.?K,lI.eM
OT
¢OPMbI,'iTO
OHa
6Y,ll.eT
saXBaTbIBaTb
,lI.yx.
MbIAHIllbXOTHM
SanOJ\HHTb
ee
ceuceKyH,l1,.
EcJ\H
BbI
,lI.eHCTBHTeAbHO
XOTHTe
yrO,ll.HTb'iH-
TaTeJ\HM,KOr,ll.aCOS,ll.aeTenO,ll.06HbIe,lI.OKYMeHTbI,cocpe-
,lI.OTO'ibTeCb
HaTOM,
'iT06bIC,lI.eAaTb
HX
nOHHTHbIMH,KpaT-
KHMH
Hy,ll.06HbIMH.
I10,ll.06Hoe
yCTpeMAeHHe
MomeTnOKasaTbcH,lI.H3aHHepy
npH3eMAeHHbIM,HOnOBepbTeHaCAOBO:XOpOIllO
cnpoeK-
THpOBaHHaH¢opMaceH'iac
B
,lI.HKOBHHKy.
Bo
MHOrHXKOM-
naHHJlX¢OPMbIBo06rge
He
C'iHTaIOT
06beKTOM
,lI.H3aHHa
H
'iaCTOnopytialOT
HX
C03,l1.aHHeJ\lO,lI.HM,
He
HMelOrgHMHH-
KaKoro
,lI.H3aHHepCKoro
onbITa.
A
Be,ll.b
,lI,J\H
¢OPMbI
Xopo-
uu
llIHH
,lI.H3aHH
HenpOCTO
meMTeAeH,
a
mH3HeHHOBameH.
)loKYMeHTbI06paTHoHCBH3H,nOBepralOrgHe
B
CMHTeHHe
HAHTpe6yrorgHe
KponOTAHBoro
3anOAHeHHH,
CKopeeBcero
He
CnpaBHTCH
CO
CBoeHrMBHOHSa,ll.a'ieH
(aOHH,
HanOM-
HIO,,lI.OJ\.?KHbIpacnOAomHTb'iHTaTeJ\H,lI.aTb
OTBeT).DOAee
Toro,OHH
me
60AbIlleBcero
,lI.OCa.?KP.aIOT
TeM,KTO
06pa6a-
TbIBaeTOTBeTbI,T.K.
CHAbHOyseAH'iHBaIOT
BepOHTHOCTb
nOAytleHHJIHenOJ\HOHH/HJ\HHeTO'iHOHHH¢opMagHH.
3neMeHTbiCpeACTB
06paTHO~
CBJl3101
Bce
nO,ll.06Hble,lI.OKYMeHTbI
He3aBHCHMOOTHXKOHKpeTHO-
ro
Ha3Ha'ieHHJICOCTOHTH3O,ll.HHXH
Tex
meO'ieHb
noxo-
mHX
SAeMeHTOB:
•3aroAoBKa
3neMeHTbiCpeAGB
o6paTHoillCBfl3t.1
•
I1HCTPYKWiH
•
3anOJUUleMOH06AacTH
•
Ta6AH'lHOHq>OpMbl
•
A,zr.pecaHTeAeq>OHHbIX
HOMepOB
3aronOBOK
3aZOAOBOK
06R3aH
ttemKO
OmpaJICambHa3HatteHUeaH-
Kembl.
Aro6oecpep,CTBO
06paTHOH
CBjL3H(pa3Be'ITOsaHCKAlO-
qeHHeMKynOHOB)
p,OA2KHOHMeTbsaraAOBOK,qeTKO
060-
SHaqalOll!HH
era
geAbHnpep,cTaBJUlIOIl!HHC06010SaMeT-
HblHBHSYaAbHblH8AeMeHT.
Era
He06xo,ll,HMo
Ha6paTbxo-
pornoqHTaeMblM
rnpHq>TOM
HI
HAHsap,aTb
P..IUI
HeraKPyn-
u
HblHKerAb.
<POPMY
BeCbMa
geAecoo6pa3HOcHa6,l1,HTbnop,xO,ll,SlIl!HM
saraAOBKOM,p,a2KeeCAH
OHa
npeP.Ha3HaqeHaHCKAlOqH-
TeAbHO
P..IUI
«BHYTpeHHeraynoTpe6AeHHR»,
T.e.
P..IUI
Tex,
Evaluation
263
et>OPMbIOTHOCllTCll
K
AOKy-
MeHTOM
nO'lTeHHbIM
11
CKy'l-
HblM,HO6J10HKI130K030B
liB-
JllllOT
c060Hnpl111THoe
l1e-
KJllO'leHl1e1013
,noro
npaBI1J10.
KPOCO'li'lbll1,npl111THblHB3rJ111-
Ay6J10HK
HHOr,o.O
CnOCo6eH
BAOXHOBl1TbKJll1eHTO30KO-
30Tb6oJlbWe,
'leMOHC06I1-
po11Cll113HO'lOJlbHO,
-
MHMO
TOKOrOpecypCO
YBeJlH'leHI111
npOAOJl<
He
AOJlJl<eHnpal1TI1
HI1
OAHHYBOlKOlOl1\I1l1ce611
npOAOBeu,.
,QH30HH
6110HKOB
30K030
nQAP06Ho
POCCMO~
peH8
rnOBe
9.
,
,
2
1
1
~.
5
•
I
i.
!
lIlT
b
I
'"
.'7
.....
•II
,
I
•
•
Iioo
iaHo
JC
>
,
,
,
2
1
2.
lNl
∙
_nd:
-a....
,
I
,
,
,
2
I
>.,-
'-If
--'-
E
""'"
I
•
~
,
,
,
,
2
II.
n.'
fi
•
'in
'm:yb
I
'"
II
I
•
•
,
mHo.
nlC
>
,
,
,
2
I
2.T1M,.
∙
n_:cku_.......
,.
I
,
,
,
2
I
S.
"J"IM,
pi
•
.m......
IO-.z.dM'I
',
widlllCbaL
""'"
or
It
•
-
,
•
,
2
1
1.""
E
•
I.
I
-rb
,
."
I
•
;
.
.-
•
•
,
•
lin
Ie
>
,
•
,
2
1
2.n.,.
•
._rd
I
_....lIp
,
,
•
,
2
1
,.l1aI:
P
•
WI
t::Mbk
11M:
III__
dill:
_
......
•
""'"
~
I
264
fJlasa
11.
CpeAGSa
o6paTHoVlCSSl3V1:epOpMbl,
onpocHble
JlV1GblV1
KynoHbl
KTOxopowo
3HaeT,3a'ieM
OHa
H}'2KHa.ileAo
BTOM,
'iTO
<t>OpMblpeAKOBbl6paCblBCUOTHCKi\aJU>IBaK>T
B
WKa<t>bl,
'iT06bl
nOTOM
eIYe
~O.MO
HCnOAb30BaTb
KaK
HCTO'iHHK
CnpaBO'iHbIX
~aHHbIX.
flOaTOM)''ieTKHe,
OCMblCAeHHble
3aroAoBKH06AerqalOT
HX
CHCreMaTH3aWflOH
ynoP$l~O­
'ieHHoe
xpaHeHHe.
O~Ha
q>opMa
6e33aroAoBKaHe
OKa2KeT
KaTaCTpoq>HlIecKoroBAH$IHH$I
Ha
ynpaBA$leMOCTb6YMa2K-
HblX
3aBaAOB,
HO
'ieM60Abwe
6Y~eT
q>OpM
(aB
6H3HeC-
c<t>epe
HX
06$13aTeAbHoCTaHOBHTCH60Abwe),
TeMcKopee
Bbl
CTaHeTenepcOHa2KeMcaMOro
CTpawHOro
H3HO'iHbIX
KOWMapoBKOHTOpcKOro
CA}'2KaIYero.
I,1HCTpyKL4MM
YKaaaHU$I
noaanOIlHeHUlOUomnpaBKe
.aOKyMeHma
06-
pamHou
CBRau
.aOIl:HCHbl
6blmb
npe.aellbHO
RCHblMU.
I1HCTPyKWfH
CAe~YeT
ne'iaTaTb
P~OM
C3aroAOBKOM
(B
~eaAe)
MeAKHMWpHq>TOM.
OHH
~OA.?KHbl
6blTbMaK-
CHMaAbHO
KpaTKHMH,HOHeB
}'I!!ep6HHq>opMaTHBHOCTH.
I1x06bl'iHO6erAO
npocMaTpHBalOT,anOBTOpHoe
npo'iTe-
HHe
nO'iHTalOTsaHenOCHAbHblHTPY,II;.::ho06cTOHTeAbCT-
BO
He06xo,ll;HMoyqHTbIBaTb.
B
HHCTpyKWfH
K
KynOHY
~OMKHbI
6bITb
nepe'iHCAeHbl
B03M02KHble
cnoc06bl
ornaTbl
-HanpHMep,
He06xo,ll;HMa
AH
npe~pHTeAbHM
OnAaTa,OC}'l!!eCTBA$leTC$IAH
pac-
CblARaHaAo*eHHWMnAaTe*OMH
KaKHe
npHHHMalOTCH
Kpe,ll;HTHbleKapTbl.EcAHpaspeweHaornaTa'ieKaMH
OT
'iaCTHbIXAHg.
HenpeMeHHO
HY2KHOyKasaTb,
HaKOro
CAe-
,ll;YeTHXBbInHCbIBaTb.flpHpaCCblARe
TOBapoB
'iepe3nOlI∙
TOBO-nOCbIAO'iHYlOCAy*6ynOKynareA$lMHe06xo,ll;HMo
Ha-
nOMHHTb,
'iTO
~ ~OCTaBKH
OTnpaBAeHH$I
Ha
~OM He~oc­
TaTO'iHOyKasaTbTOAbKOAHWb
HOMepa60HeHTCKoro
no'i-
TOBOro
$I'!!HKa.
B
6AaHKe3MBAeHH$I
0npHeMeHa
pa60ryHe06xo,ll;HMo
OT-
MeTHTb,
B
KaKHXrpaq>ax
Ka~aT ~OMKeH
yKasblBaTb
CBoe
06pasOBaHHe,
BKaKHX-
npe~eCTByroIgHH TPY~O-
u
BOHonblT,
peKoMeHp;aWfHH
T.
,11;.
B
onpocHOM
AHcreHY2KHO
no~p06Ho
H'ieTKO06b$lcHHTb
npH~
WKaAyogeHoK,
TOeCTb
'iTO,
HanpHMep,03Ha-
'iaeTBblCOKHH6aAA
-KpaHHlO1OCTeneHb
CorAaCH$IBAH
HeCOrAaCH$I
C
npHBe~eHHblM
YTBep*,ll;eHHeM?
3neMeHTbiCpeACTB
06paTHOVlCBH31i1
HecKymrrecbHa
HHCTPYKWfH
B
q>opMax,
OpHeHTHpoBaH-
HbIXHa
BHYTpeHHHH
06opoT,
J(am.eeCAMCOTPYP.HHKH
BHHXHe
HYLK,lI,aIOTCH.BeMHeH36e2KH0nOHBHTCH
HOBbIe
COTpyJ(HHKH,
KOTOpbIM,
eCAH<l>opMacOJ(ep2KHTHCqepllbI-
BaIOI,gHeYKa3aHHH,
He
npHJ(eTCH3a,1taBaTb
BonpOCbI,
a
BaM
He
npHJteTCH
HaHHXOTBeqaTb.
3anOnHJleMaJi
06naCTb
B
3anOAfUleMOU
06Aacmu
epOPMbl
(aHKembl)
j(OAJlCHbl
6blmbAu60
ZOpU30HmaAbHble
AUHeUKU,
OmMe'falO~Ue,
z.aeCAe.ayem
BnUCblBambomBem,Au60KAemKU
.aARza-
AO'feK.
PecnOHJ(eHTbI
06bIQHOBnHCbLBaIOT
HH<I>opMa!!HIO
B
3a-
nO.l\IDleMYIO06AaCTbJ(OKYMeHTa,3anO.I\IDIH
np06e.l\bI
HAM
CTaBH
OTMeTKH
B
CneWfa.l\bHbIXnOAHx.
OrMeqaeMbIe
nOAH
npeJ(llO~HTe.l\bHee,
nOTOMY
~O
«nOCTaBHTbraAOQKy»
Ha-
MHOro6bICTpee,QeM
HanHCaTb
CJl.OBO
HAMnpeJ(Jl.02KeHHe.
265
Name
_
Addttss
_
Phone_
o..c,
_
SSN
1.
Howmany
SIeepytimc
PiIIowI
do)'Ollown!
LI
1
Ll2
Ll3
LI4ormore
2.
Howmany
houn
do
)'011
sIeq>
ona
gnen
niplt?
LI
lcss
than
3
LI~
LI
6-10
LI
more
than
10
3.
Do)'Oll
eft<
let
anyone
bOllow
your
SIeepytimc
I'ilIl>M
Llyes
LIDO
LI
absolutdy
DOt
6.
What
object
woald
)'011
tar
is
moot
comparable,
in
""au
of
IClfmao,
to
a
SIecpytime
~
LI
acononhaIJ
LI
asponge
t:J
acar.c:b.cr∙s
mitt
LI
a
brick
7.
Do)'Oll
plan
to
buy
aaochcr
SIecpytime
Pillow
lOOn!
Llyes
LIDO
LI
maybe
a.
If
ww_.......
your
SIecpytime
Pillow,
wouId)'Oll
1apClDd
with
WoIcuce1
Llyes
LIDO
flocTapaWrecbC<I><>PMYJl.HP0BaTb
BOnpoCTaK,
~bI
Ha
Hero
M02KHO
6bIJl.0OTBeTHTb,BbI6paB
OJ(HHH3BapHaHTOB,
H,
rJ(eaTO
TO.l\bKO
B03M02KH0,H36eraiITe
npo6eJl.OB,
nOJ(-
Jl.e2KaI,gHX
3anOJI.HeHHIO.
,llam.eeCAM
BonpocHOM
Jl.HCTe
He.l\b3HnepeQHCJI.HTb
Bee
B03M02KHbleOTBeTbI,M02KHO
npeJ(ycMOTpeTbCneWfa.l\bHoe
nOJl.e
jI,pyzoe.
BO.l\bWHHCT-
BO
pecnOHJteHTOB6yJ(eTH36aBJl.eHO
OTMaCCbI
Jl.HWHeH
pa-
60TbI.
266
,nasa
11.
Cpe,ll,CTSao6paTHoli1
CS~31.1:
epOpMbl,
onpocHble
nl.1CTbl1.1
KynoHbl
PaCCTOHHHeMe2K,lly
nOAeM
HcOOTBeTCTByroIgHM
eMy
YT-
Bep2K,lleHHeM
He
p,OAlKHO
6bITb
CJ\HllJKOM
60AbllJHM.
ECAH
BallJeMY
pecnOHp,eHTYnpHp,eTCHnOCTOHHHOHanpHraThCH,
OThICKHBaHB3rJ\Hp,OMHY2KHble
nYHKThI,OH
M02KeT
6bICTpO
nOTepHTb
HHTepeCK
3anOJ\HeHHIO
aHKeTbI.
1.
What
made
you
decide
to
buyaSleepytimePillow?
o
Low
price
o
Softness
o
Aesthetics
o
Peerpressure
B
nOJ\HX
P.J\H
3anHCH
HMeH,
ap,peCOBHp,pyrOHnop,p06HoH
u
HH<!>opMaWiHHY2KHOcp,eAaTbropH30HTaAbHbieAHHeHKH.
aTHJ\HHeHKHp,OJ\2KHbl
HMeTb
nOP.XOP.HIgyroP.J\HHYH
OT-
CTOHTbp,pyr
OT
p,pyra
Ha
p,OCTaTO'iHoepaCCTOHHHe.
Orderyour
own
Sleepytime
Pillow
directfromthefactory.
Orderyour
own
Sleepytime
Pillow
directfromthefactory.
A..,
_
ClIt'
___ZIp
lIk-.'
j--------------------------------
Y_J"∙,,.,..,.WIIS_n""∙
.,.
01_
II
t
flllA
9
Ca.dI
c.....,OnliIr
oo.ee.td(llt_"
'
1
_
j--------------------------------
I
:Y_U_tDOI'dw."ftr7OW11S1#'
91
••
I
I
:---------
I
∙ss_
:
""-----ZJp--
:
~.
OJ
__
I
I
"
:
t,
0
Old
C
M.xa.,0rdiIr
C
~
CIl'd
I
:
e.td_
CIl'df
_
I
I
I
I
I
I
I
,
,
-
,
,
,
,
I
I
I
I
I
I
I
I
I
I
I
KCTaTH,He
Bnap,aiiTe
B
KpaHHOCTH,OTMepAAIgep,pOH
py-
uu
KOH
MecTO
P.J\H
BnHCblBaeMOHOT
PYKHHH<!>opMaWiH.
KnpHMepy,
eCJ\HOTBeCTH
P.J\H
nO'iTOBoroHHp,eKcap,Be
nOJ\HbIXCTpoKH,
TO
pecnOHP.eHTM02KeTOllJH60'iHOnop,y-
MaTh,
'iTOnponycTHJ\KaKoH-HH6yP.b
Bonpoc.
3neMeHTbiCpeACTB
06paTHO~
CBR3111
267
Ta6nM'4Hble
cl>OPMbI
Ta6.hH'1Hbieq>OpMbl
-
STOoco6CU1Pa3HOBH,lUIOCTb
.3anOA~
WleMOR06AacTH,
B
KOTOPOR
~
BBO,lJ,aHHlpOpMaWfH
npe,lJ,Ha3Ha'leHblH'IeRKH,06pa3yeMblenepece'leHHeM
CTpOK
HCTOA6g0B.
B
geAoM
OHH
06ecne'lHBaIOTCaMblR
y,lJ,06HbIR
cnoc06
.3anOAHeHWI,
T.K.
Tpe6}'IOTMHHHMaAb-
u
HblX
yCHAHHHnO.3BONllOTnOAY'lHTbMaKCHMYMHHlpOpMa-
gHH,HnosToMyHXCAe,lJ,YeTnpHMeIDlTbBe.3,lJ,e,r,lJ,eSTO
BO.3MOlKHO.
TaK,
eCAH
B
lpOpMe
eCTb
nOCAe,lJ,OBaTeAbHOCTb
BOnpoCOBC
HeCKOAbKHMH
BapHaHTaMHOTBeTOB,TO
HMeeT
CMblCAnO,lJ,YMaTb,HeAb.3HAH
CBeCTHHXB
Ta6AHgy.
The
U
erero
__
---.;,;S;;..DrV~
e:r
_
1.1IIIIdI
I
I0
....
tile
lu.
caS
7
o
SUperman
0
Spk!u-PWI
0
Acr'erT!PD
0
Wonder
WCXJ\I"
0
Qree:n
Azrow
2._
7
I,".'
o"tbemaltp,wa6d'l
OSUpermanOSpida'-MonOAquomon
0_11'0.,_
OCh=Arrow
a.......
I
I
ollM..II
tile
'ke
.wld
tile
=
..
trzzz
z,
OSUpermanOllpkler-MonOAquomon
0_11'0",_
OCh=Arrow
4
.•
'd•
..,aL
0
........
t
-".
II-.
s
.......,
o
StlptJibIJl
0
Sp4dn..fllm
0
Aqomnen
0
lIoIo4a'
we.,....
0
Qree:n
Itzrow
5.1IIIIdI
i
Lon
tile.
n
rt
b
"*7
o
S"pelJiWII
0
Spk!a'-Mon
0
Aquomon
0
_
W,""",,
0
Ch=Arrow
L
•
",.r:":'::i:'7~O
....
tile
m
.t
e
CP-.:7'
,
O"'_uwnOllpkler-MonOAquomonO_Women
o
Qreen
Ivraw
erero
___S_DrV__
e:r
_
Wblcb
IRlpahao?
__..tile
=
CIt
powuJ'al1
_....
,
d.-eatIre
••Id
tile
mOlt"
,
........tIIe.,......
'J
II
•i
.-p,••
117
.....
estile-
.t~
........tIIe=.t;-
#ph
adlo-
d
'1'
268
,nasa
11.CpeACTsa
o6paTHOVtCS513lil:epOpMbl,
onpocHble
nlilCTbllil
KynoHbl
3aroJ\OBKH
cTOJ\6g0Bp,OJ\LKHbI
6bITbKpaTKHMHH
TO'iHbI-
MH.
06bNHO
HXpacnoJ\araIOTno
geHTpy.
DON'SMASONRY
DON•
RuaTYIIPA.'UtOW
------------------
--------
n
.-
,,*0"
•
.............
...
-
..-
"-1lildI_....
I
I
I
I
lEa
"-,",*-0_
.,..
Ea
--
..
-
II
B~
-
~
IIIII
•
IIII
•
".
-
II
IIIII
IIII
I
I
I
I
•s.
----------
"""-I
0
Bce
O'ieHb
XOpoIIIO,
eCJ\H.3aroJ\OBKH
BKOJ\OHKaxKOpOT-
KHe.
ECJ\H2Ke
OHH
J1,J\HHHbIe
HJ\H
HX
CJ\HIIIKOM
MHOro,TO
O'leHb
CKOpo
OKa2KeTCH,'iTOCTpaHHgaHeP,OCTaTO'iHOIIIH-
poKa
J1,J\H
HHX.
M02KHO060HTHaTOnpenHTCTBHe,eCJ\H
no-
BepHYTb
Ta6J\Hgy,nOMeHHB
MeCTaMHCTpoKHH
CTOJ\6gbI.
l{pyraHBO.3M02KHOCTb
COCTOHTBTOM,
'iT06bInOBepHYTb
.3aroJ\OBKHCTOJ\6g0B.
C
TapaHTecb
BCe-TaKHnOBOpa'iHBaTb
HXHeHa
90∙
(eCJ\HTOJ\bKOp,eq>HgHT
MeCTaHeCOBceM
y2K
Loremipsumdolorsitamet
Consectetuer
adipiscingelit
Sed
diamnonummynibh
Euismodtincidunt
ut
laoreet
Doloremagnaaliquam
erat
Volutpatexeacommodo
3neMeHTbiCpeACTB
06paTHoLitCBfl3V1
OT'IaHHHbIH),
aHa
45∙
HAH
60∙,
noTOMY'lTOTOr,ll,a
TeKCT
'IHTaeTCH3aMeTHOAyqwe,
H
,lI,a2KeTaKaH
Mepa
n03BOAHeT
C3KOHOMHTbH3PH,ll,Hoe
npocTpaHCTBOnoWHpHHe.
l...{T06bIpeCnOH,lI,eHTY6blJ\0AerqeHaxO,ll,HTbHY2KHYJO
HH-
q>OpMagHlO,
B
,lI,AHHHbIXTa6AHgax
CTpOKH
'Iepe3OP.HY3a-
KpaWHBaIOTq>OHOM.
PURCHASEORDER
VENDOR'
ITIIJ
VENDORREI"
I
I
0IIDEll""'"'
ill
[Q]
~
VENDORNAME
I
I
o,m;ORDERED
coco
CIJ
JOB'
I
SHIPTl>.
NAME
I
I
IUlW.
I
I
snlEEI"
I
I
I!O.IlOl<I
I
cs.z
I
I
VENDOR
UNIT
PAXI",
rosr
269
PllROiASn'..'GAGENI'
c:r::::o
TIRMS
I
I
R:>BPOOo-r
I
I
SHIPVIA
I
I
mNF.NEmED
ORDER.TAKEN'
BY
I
I
o,m;
REQ!JlJlED
COCOCIJ
npH
Ta6AH'IHOMnpe,ll,CTaBAeHHHHHq>opMagHH
pecnOH-
,lI,eHTYHepe,ll,KOnpHXO,ll,HTCHnO,ll,C'IHTbIBaTbCYMMbI
,lI,J\H
CTOA6gOB,
n03TOMY
nocTapaiiTecbYMeCTHTbTa6AHgy
B
O,ll,HHBepTHKaAbHbIH6AOK.He06xo,ll,HMOCTbnO,ll,C'IeTa
npoMe2KYT0'lHbIXCYMMHAHnO,ll,C'IeTaCYMM
no
cToA6gaM,
BH3YaAbHaHCBH3bMe2K,ll,y
KOTOPbIMH
paBOpBaHa,yaeAH-
'IHBaeTBepOHTHOCTb
OWH6KH.
270
,nasa
11.
CpeACTsa
o6paTHoi1CS5131t1:
¢OPMbl,onpocHble
nlt1CTbl1t1
KynoHbJ
AApecaH
HOMepa
Tenecf>oHoB
B
rpaqJe
JJ,MI.
aApeca
OCTaBbTeMeCTO
no~
nOqTOBblH
HH-
u
~eKC,
KOTOPblH
HCnOAb3YeTCRaBTOMaTH'leCKHMHCOpTH-
pOBI!!HKaMHnO'ITbl.HaAH'iHe
H~eKca
yCKOpReT
~OCTaB­
Ky.KpOMeTOro,
06R3aTeAbHO
npe~YCMOTpHTe
MeCTOHe
TOAbKO
JJ,MI.
HaBBaHHH
ropo~a
H06AaCTH,
HO
H
CTpaHbl-
aTO
npHrO~HTCR,
eCJ\H
Kor~a-HH6Y~b
Baliia
KOMnaHHjI
CO-
6epeTCRBblHTH
Ha
Me*P.YHap0JJ.HYlOapeHY.
(A
eCAH
H
He
c06epeTcR,
TOBcepaBHOBce
MOryT
nO.4YMamb,
'ITOYlKe
BbIIIIAa.)
CeH'iacaApeca
MHomxKpynHblX
qJHpMBKAIOqalOT
B
ce6R
H
Be~OMCTBeHHble
nOqTOBble
H~eKCbl.
ECJ\H
BblHeo6ec-
neqHTe
pecnoH~eHTY
B03MOlKHOCTbAerKO
HnpocToBnH-
caTbBCIO
Heo6xo~HMYIO
JJ,MI.
~OCTaBKH
HHqJopMagHIO
nOA-
HOCTbIO,
3anOAHeHHblH
6AaHK3aKa3a
HAH
onpocHblHAHCT
MOlKeTBepHYTbCR
KBaM
OqeHb
HeCKOpo.
B
rpaqJe
JJ,MI.
3anHCHHOMepa
TeAeqJOHa
OCTaBbTeMeCTO
no~ KO~ ropo~a.
KynoHbl
KynOHbl
06blqHO
3aHHMalOTTOAbKO
qaCTbcTpaHHgbl
u
H3aKAIOqalOTCR
B
llJHKTHPHYlO
paMKy,noKOTOpoHnpo-
XO~
AHHHjI
OTpe3a.
ECJ\HMOlKeTeOKpy2KHTb
KynOHnep-
qJopagHeH,
c~eAaHTe
aTO..llOBOAbHO
MHome
qHTaTeJ\H
CKopee
OTKalKYTCR
OTKynoHa,
qeMo3a6oTRTCR
nOHCKaMH
HOlKHHg.npoI!!e
Bcero
OTOPBaTb
(HJ\H
OTpe3aTb)KynOH,
uu
pacnOAOlKeHHblH
BnpaBOM
HHlKHeM
yrAynpaBOHIIOAOCbl.
(MoHHCKpeHHHe
H3BHHeHHjI
BceMAeBlIIaM.)
KOHTponbHbleBOnpOCbl
Cl>OPMbl
•ECTb
AH
Y
qJOpMbl
3aroAoBOK?
•
OTJ\HqaIOTCRJ\HHHCTPYKgHH
qeTKOCTblOHKpaTKO-
CTbIO?
•
nO~pa3~eMIOTCR
J\H
BonpoCbl,
06paI!!eHHble
Kpec-
nOH~eHTaM,
Ha
RCHO
0603HaqeHHble
KareropHH
(eCJ\H
aTOB03MOlKHO)?
KOHTponbHbleBOnpOCbl
•
DpHMeIDIIOTCHAHTa6AHgbI(eCAHaTOB03M02KH0)?
OnpOCH&.e
nMCT&.
•
DOIDITHaAHWKaAaogeHOK?
•
DpHMeIDIIOTCHAHBe3,l1.e,r,ll.eaTOB03M02KHO,nOAH,lI.AH
uu
OTMeTKHBMeCTOnOAeH
,lI.AHBBO,ll.aPYKonHCHOH
HHlt>op~
MagHH?
•
CO,ll.ep2KaTAHHHCTPYKgHHHH<p<>pMagHIO
0TOM,KaK
OmpaBHTb3anOAHeHHbIHonpOCHbIH
AHCT?
KynOH&'
•
DOIDITHOAH,Ky,ll.aCAe,ll.yeTOTOCAaTb
KynOH?
•OCTaBAeHO
AH,lI.OCTaTOtJHoe
MeCTO
,lI.AHBBO,ll.a
Heo6xo~
,lI.HMOHHHq>opMagHH?
•
40CTaTOtJHOAHBeAHK
KynOH,
tJT06bInpHBAetJb
BHH~
MaHHe,
H,lI.OCTaTOtJHOAH
OH
MaA,'lT06bI
HeOTBAeKaTb
B3rAH,lI.
OT
coce,ll.cTBYIOlJ!eH
CHHM
peKAaMbI?
•
271
HX
274
rnaBa
12.
L\Vl3aiilH60nbwVlx
AOKyMeHTOB
VIny6nVlKalJ,VlII1
fAaBbl
C
7
no
11
6blAH
nocB~HgeHbl
.zr.H.3aHHY.zr.OKYMeHTOB
KAaccaHH<flopMagHoHHbIX
61O.I\J\eTeHeH,
cpe.zr.CTB.zr.eAoBoH
KoppecnOH,ll,eHWlHH
KynOHOB.
Pa.3.zr.BHHeM
HeMHororpa-
HHgbI
HaWHX
BO.3MOLKHOCTeHH
nOCMOTpHM,
'ITOLKe
Tpe6y-
eTCH,lI,AH
.zr.H.3aHHa
60Aee
o6beMHblxny6AHKagHH.
C<floKYCHpyeM
BHHMaHHeHeHaKOHKpeTHbIX
THnax.zr.OKy-
MeHTOB-
ro.zr.OBbIXOTt:IeTax,
6powIOpax
H6YKAeTax,
KHH-
rax,
LKypHaAax,KaTaAOrax
-aHacnoco6axnAaHHpOBa-
HHHH,lI,H.3aHHa,aKryaAbHbIX
,lI,AH
AI06oroKpynHoronpo-
eKTa.TOT,KTO
npHcTynaeT
KKpynHOMY
npoeKry,npeLK,ll,e
Bcero
.zr.OALKeHHMeTbXOpoWHHnAaH
pa60TbI
HTO'lHO
.3HaTb,KaK
npe.zr.cTaBHTb
BCIO
HaAH'lHYIOHH<flopMagHIO
B
y.zr.o60'lHTaeMOMBH.zr.e.,llH.3aHH
MeHeeo6beMHbix
.zr.OKy-
u
MeHTOB
TaHT
MeHbwe
CAOLKHOCTeH,nOToMy'lTO,
Bo-nep-
BbIX,OHH
OCTaBJUlIOT,lI,H.3aHHepy60AbwyroCB06o.zr.y.zr.eH-
CTBHHH,
BO-BTOpbIX,npH
aTOMnpHxo.zr.HTCH
nepepa6aTbl-
BaTbMeHbwe
MaTepHaAa.O.zr.HaKOeCAH.3a60AbWOH
npo-
eKT
B.3HTbCH
C
YMOM,
TOBce
6y.zr.eTHeCKOAbKO
npOIge,
'1eM
u
KaLKeTCH
Ha
nepBbIHB.3rJUl.zr..
K
C'IaCTblO,pa60ry
C
60AbWHMHHCAOLKHbIMH
ny6AHKa-
gHHMHMOLKHO06Aert:IHTb,B.3HB
Ha
BoopyLKeHHe
TaKHe
nOAe.3HbIeHHcTpyMeHTbI,KaK
cpe.zr.CTBaHaBHragHH,.zr.eAe-
HHe
KpynHOHrry6AHKagHH
Ha
<flparMeHTbIH'1epHOBHKH
MaKeTOB.
nnaHl>1pOBOHl>1e
1>1
HOBl>1rau.l>1S1
06beMHbie.40KyMeHmbl
U
ny6AuKaguu
mpe6YlOm
B.4YM'lUBOZOnO.4XO.4a.
Bbl
yLKe.3HaeTe,HaCKOAbKOBaLKHOnpo.zr.YMaTb.zr.H.3aHH
,lJ;aLKe
npocroro
.zr.OKYMeHTa,
He
BKAIO'IaH
KOMnbIOTep.
)lAH
KpynHblXnpoeKTOB.
nAaHHpoBaHHeHMeeTeIge60Abwee
.3HaQeHHe.
Ee.3
xopowero
nAaHa.zr.H.3aHH
6blCTpo
.3aH.zr.eT
B
TynHK
HAMOKaLKeTCH,'ITO
P.NI
BCex
MaTepHaAOB.
KOTO-
pble
Tpe6yeTCHBKAIO"iHTb
B
rry6AHKagHlO,
npocTOHeT
MecTa.
K
npHMepy,
npeLK,ll,e
qeM
npHHHMaTbCH.3a.zr.H.3aHH
LKypHaAa,Ha.zr.O
co6paTbBce
MarepHaAbI(<flOTOrpa<flHH,
CTaTbH,
peKAaMHbIeo6bHBAeHHH,pHCYHKH
HT•
.zr..)H
on-
pe.zr.eAHTb,'ITOHr.zr.e
HMeHHO
6y.zr.eTHaxO,ll,HTbCH.
OpeLK,ll,e'1eM
Ha'lHHaTb60AbWOH
npoeKT,
OTBeTbTe
HaTa-
KHeBonpoCbl:
•
Bce.i\H
Heo6xo~HMoe
P.MI
Ha'laAa
pa60Tbl
H~
6o.l\b-
IIIHMnpOeKTOMeCTbBBaIIIeM
paCnOpIDKeHHH?
•
YhBeCTHbl.i\H
BaM
OrpaHH'leHIDI,
BpaMKaxKOTOpblX
BaM
npH~eTCH
pa60TaTb
(KO.i\H'leCTBOHpa.3Mepbl
cTpaHHg,61O,lI)KeT,
CpOKH
BbInOAHeHIDI,gBeTHOH
6y-
~eT ~OKYMeHT
H.i\H'1epHo-6e.l\blHH
T.
~.)?
•3HaeTe
AH
Bbl,
KaKHeMaTepHaAbl
HMelOTnepBOCTe-
u
neHHoe
3Ha'leHHe,
-HaTOT
cAyqaH,'ITO
HeBce
OHH
nOMeCTHTCH
B
ny6.i\HKagHlO?
•PacnOAaraeTe
AH
BblBceMHpecypcaMH,
Heo6xo~HMbl­
MH
P.MI
3aBepIIIeHIDI
npoeKTa?
•ECTb
.i\H
yBac
3anaCHOHllAaH
HaTOT
cAyqaH,ec.i\H
Bbl
He
6y~eTe
ycneBaTbBCpoK
HJ\H'1aCTbMarepHaAOB
OKCUKeTCH
HenpHrO~HOH?
•3HaeTe
AH
Bbl,
KaKHM
~OJ\2KeH
6blTb
~aHH
MaKeTa,
'1T06bl'1HTaTeAH
6e3
Tpy~a
OpHeHTHpOBaAHCb
Bny6-
.i\HKagHH?
nO'IeMy
TaKSa>KHa
HaSlllral.\lIIS1?
npHMeHHTeAbHO
K
He60AbIIIHM
~OKYMeHTaM pe~KO
mBO-
pHT
0
HaBHragHH.l.£TOHBoo6rge
nOHHMalO
no~
aruM
CAO-
BOM?BcnoMHHTe
npOCTOH
O~HOCTpaHH'lHblH ~OKYMeHT,
paCCMOTpeHHblHHaMHB
rAaBe
1,
BKOTOpOM
'1HTaTeAb
Aer-
u
KO
OpHeHTHpOBaACH
no
«MaHKaM»rpa¢H'leCKOm
~3aHHa.
275
nOC1le,QHl.1e,QOCTl.1>KeHI.1Sl
TeXHOIlOrl.1l.1
GPS
nOMOryT
BaM
nonaCTb
OTClO,Qa
...
_._._._._._._._',
I
I
I
•
I
•
I
•
I
I
ClO,Qa...
I....~
c;pss&!
1-800-555-1212
276
C
TpaHHga
Bcero
O,lUia,HnOSTOMYHaBHragIDIOqeBH,lUia
H
He
K(i)KeTOI
oc06eHHo
B(i)KHOH.O,ll,HaKO
ee
POAb
CTpe-
MHTeAbHO
B03paCTaeTC
YBeAH'JeHHeMKOAH'JeCTBa
CTpa-
HHg
B
,lI,OKYMeHTe.
PaCCMOTpHM
STOT
Te3HCBKOHTeKCTe
uu
2KypHaAbHOH
CTaTbH,
3aHHMalOI!!eHHeCKOAbKOCTpaHHg.
.
.
1'"IL
~
..
o~
(3)
--_
.
.~
w∙∙∙
~
-"'-
•
•
_
...
,.
.
I·"~
.
(2.J
•
CyTbnO,ll,XO,ll,a
BTOM,
'lT06bl
He
nopyqaTb
OCHOBHOMYTeK-
cry
CTaTbH
<p)'HKgHlOe,ll,HHCTBeHHoro
OpHeHTHpa,
Be,ll,y-
I!!eroqHTaTeMl
no
cTpaHHgaM.
Ha
nepBOHcTpaHHge
(a
STOnpaBaHcTpaHHga)pacnOJ\02KeHa
Bpe3Ka,
np0,ll,oJ\-
2KalOI!!CUlOl
Ha
BTOpOHHTpeTbeH.
Bpe3Ka
HanpaBMleTqH-
u
TaTeMl
CnepBOH
CTpaHHgbl
BCTaTblO
H
nOMoraeTopHeH-
uu
THpoBaTbCH
HaBTOpOHH
TpeTbeH.
no
BepXHeHqaCTHcJ\eP.YlOI!!eropasBopoTanyJ!!eHbl<p0-
Torpa<pHH,
KOTopble
06be,lUiHHlOTcTpaHHgbl4
H
5
H
06-
J\erqalOT
HX
BOCnpHHTHe.
Ha
cTpaHHgax
6
H
7
HaBHragHlO
ynpoI!!alOTH.I\.I\IOCTpagHH,
HaneqaTaHHbleB06pe3.
YI
Ha-
KOHeg,
Ha
cTpaHHgax
8
H
9
Ha
nOM0I!!bqHTaTeJ\lO
npHXO-
,lI,HT
BbIHOCKH.
3TH
BTOpH'lHblecpe,ll,CTBaHaBHragHH
Tpy-
,lI,HTCH
He
O,ll,HH,o<popMJ\eHHe
OCHOBHoroTeKCTaCTaTbH
TaK2KenpH3BaHOn06Y2K,ll,aTbqHTaTeMInepeXO,ll,HTb
KcJ\e-
,lI,YlOI!!HMCTpaHHgaM.
C03AaHMe
'1epHOBMKaMaKeTa
nAaHHpOBaHHeAlO60HOObeMHOHny6J\HKCiWfHP,OAlKHO
BKAlOqaTbCOSp,aHHe
qepHOBHKa
MaKeTa,
HJ\H
«pbI6bl».
B
p,OKOMnblOTepuyroanoxy
qepHOBbleHa6pOCKH
MaKeTOB
TaKHX
ny6J\HKCiWfH,KaKlKypHaAbl,BbInOMUlJ\HCb
OT
PYKH
Ha
CTa.zumxIIAaHHPOBaHWI
H
onpep,e.l\.eHWI
nOTpe6HocTeH
B
!lmHaHcax.
~
qepHOBHKaMaKeTaMOlKHOBSWI"bCWHBaTeAb
Cnpo-
SpaqHblMH
<flaHAHKaMH.KO.l\.H'lecTBOnOC.l\.eP.HHXMOlKHO
o
MeHWI"b,
HB
KalKP.bIHH3
HHX
BK.l\.aP.bIBaeTCH
J\HCTC
aCKH-
SOMCTpaHHy,b1p,OKYMeHTa.HapHCOBaBaCKHSblCTpaHH!!,
COCTaB.l\.HlOl!!HXKOCTHKMaKeTaBailieHny6J\HKa!!HH,
B.I\.O-
lKHTe
HXB
CWHBaTeAb,
HqepHOBHK
MaKeTa6yp,eT
I'OTOB.
npH
P.H3aHHelKypHaAaaTOTnop.xop,nOMOLKeT
BaM
y6e-
P.HTbCH,'ITO
MeCTO
P..I\.H
BCeXa.l\.eMeHTOB
ny6J\HKCiWfH
(CTa-
TeH,peKAaMbl,H.I\.AlOCTpa!!HH
HT.
P,.)
HaHp,eHO.
KpoMeTO-
ro,Bbl
CMOlKeTepacnO.l\.OLKHTb
HX
rapMOHH'lHO.
npH
aTOM
BapHaHTblpaCnO.l\.OlKeHWI.l\.ernoH3MeHWI"b,
a
Bbl6paB
HX
o
OKOH'laTe.l\.bHO,MOlKHOnpHCT)'IIaTb
K
P.H3aHuypeaAbHblX
CTpaHH!!,HanOJ\.Hjljl
HX
HaCTOHI!!HMcop,eplKHMbIM.
I!jCKyCCTBOpa3AenJlTb
HHl/JOPMaUUlO
B
.aOKyMeHmeCAe.ayemnpe.acmaBAJlmb
He6oAbUlUMU,AeZKOYCBaUBaeMblMU
l/JpazMeHmaMU.
)loKYMeHTp,OALKeHpacnOAaraTb
K
'lTeHHIO
HHe
yC.l\.OLK-
HJlTb
ero,HBbInO.I\.HeHHe
aToroYC.I\.OBWInpep,CTaB.l\.HeT
CO-
60HOP.uyHS
r.l\.aBHblX
TPYP.HOCTeH
P..I\.H
P.H3aHHepa,
cos-
p,alOl!!ero
60.l\.bWHe
p,OKYMeHTbl.Korp,a
MHe
nonap,aeTCH
o
P..I\.HHHaHCTaTbH,TeKCT
KOTOpoH
SaHHMaeT
HeCKO.l\.bKO
CTpaHH!!,
H
npe*p.e
BceroCnpaWHBaIO
ce6H,
Hap,O
J\HMHe
qHTaTb
BeCb
TeKCT.
EO.l\.bWHe
6.1\.OKH
ll.I\.OTHOroTeKCTa
Bbl-
SblBalOTY
MeHHlKe.l\.aHHeCKpblTbCHKyp,a-HH6yP.bnop,aAb-
we.
Pasp,e.l\.eHHeHH<flOPMCiWfH
-
amBalKHbIH
npHeM,npHMe-
HHeMblH
npHpa60TeC60.l\.bWHMH
p,OKYMeHTaMH.
Ero
o
CMblC.I\.BTOM,
'ITOBOCnpHHTHeOP.HOPOP.HOH
HHlJlOPM~HH
06.1\.erqaeTCH,eC.I\.H
OHa
nop,pasp,e.l\.HeTCH
HaOTHOCHTe.l\.bHO
MeAKHe
6AOKU.
B
KaqeCTBe
6.1\.OKOB
ny6J\HKa!!HHMOryT
,
278
fJlaBa
12.
.nl-13a~H
60JlbWl-1l<.,o,oKYMeHTOBl-1
ny6Jll-1Kal.l,l-1~
BblCT)'IlaTb
MapKHpoBaHHbleH
H)'MepoBaHHble
cnHCKH,a6-
3agbl,06'be,ll,HHeHHble
3aro.l\OBKOM,HT.
/1,.
flo
HeKOTopblM
Ha6.1\IO/1,eHIDIM,qHTaTe.I\HHCnblTblBalOT
u
«nepenO.I\HeHHe
HHCflopMagHeH»,ec.I\H
HM
npHXO/1,HTCfl
OCH.l\HBaTbnO/1,pfl/1,/1,eBflTb
a63ageB
TeKCTa,He
pa3/1,e.l\eH-
HblX3aro.l\OBKaMH
(H.I\H
/1,pyrHMH
6.1\OKaMH),
H.I\Hec.I\H
HM
nOna/1,aeTCfl
cnHCOK,
COCTOflIgHHH3
60.l\ee
qeM/1,eBflTH
8.1\eMeHTOB.
PaCCMOTpHMpa36HeHHeHa6.1\OKHHanpHMepe/1,e.l\OBoro
/1,OKYMeHTa,npe,ll,Ha3HaqeHHOrO
IJ..I\fl
MecTHoro
geHTpa
HC-
uu
KyCCTBH
CO/1,ep2KaIgeroIJ..I\HHHbIH
MapKHpoBaHHblHcnHCOK:
•
YBeAH'ieHHe
ro/1,OBOrO
61O/1.2KeTa
C
$12000000
/1,0
$15000000
•
flpHHflTHe
Ha
pa60ry
qeTblpexHOBblXIIITaTHblX
co-
TPY/1,HHKOB
•
3aMeHaOKOHB
a/1,MHHHCTpaTHBHOM3/1,aHHH
•06HOB.I\eHHe
.l\aH/1.lIIaQYrHoro,1I,H3aHHa
•
OpraHH3a!!ID!
12
HOBblXrpynnno
3aHflTIDIM
Kepa-
u
MHKOH
•
flpoBe/1,eHHe
B
MapTe
/1.Hfl
OTKpbITblX
/1,BepeH
IJ..I\fl
co-
06IgeCTBa
•flocTaBKaHOBoro
060PY/1,OBaHIDI
IJ..I\fl
Cry,ll,HH
pa60Tno
CTeK.l\Y
•
E2Kero/1,HaH
BblCTaBKaBMae
IJ..I\fl
nOBbllIIeHIDIH3BeCT-
HOCTH
geHTpa
•
Haqa.l\o
pa60TB
OKTfl6pe
nopaCIIIHpeHHIO
KepaMH'ie-
u
CKOH
Cry,ll,HH
•
flpHeM
HOBOro
,lI,HpeKTopa
BCOCTaB
npaB.I\eHIDI
•
YBeAH'ieHHe
Ha
$20000000
paCXO/1,OBHa
060PY/1,o-
BaHHe
•
OpraHH3agIDI
BeceHHHXKypCOB
IJ..I\fl
yqaIgHXCflcpe/1,-
HHXIIIKO.l\
H3
«rpynnblpHCKa»
Ee/1,a
BTOM,
'ITOTaKOH
cnHCOKqHTaTe.l\b,CKopeeBcero,
nponycTHT.
A
eC.I\H
HHenponycTHT,TO
Bpfl/1,
.l\H
3anOM-
HHT.
(A
BblcaMHMHOro
.I\H3anOMHH.I\H?)
flonp06yeM
pa3/1,e.I\HTbHHq>opMagHlO
Ha6.1\OKHH
npe/1,BapHMKa2KIJ.blH
3aro.l\OBKOM,
'iT06bl
qHTaTe.l\IO6bl.l\O
.l\erqe
BHHX
opHeH-
THPOBaTbCfl:
V1CKYCCTBO
pa3Aen51Tb
PACllll1PEHI1EMATEPI1AAbHOI1
EA3bI
•
YBeAH'leHHe
ro,ll,OBOrO
61O,lI,meTa
C
$12000000
,lI,0
$15000000
•flocTaBKaHOBoro
o60PY,ll,OBaHlliI:
,lI,J\H
Cry,ll,HH
pa60Tno
CTeKAy
•
Haqa.J\o
pa60TB
oKTH6pe
nopaCWHpeHHIOKepaMHqe-
u
CKOH
Cry,ll,HH
•
YBeAHqeHHe
Ha
$2000000
paCXO,ll,OBHao6opY,ll,OBa-
HHe
•3aMeHaOKOHB
a,lI,MHHHCTpaTHBHOMS,lI,aHHH
•06HoBAeHHe
AaH,ll,llla<t>THoro,lI,H3aHHa
MMI1HI1CfPATI1BHbIE113MEHEHI1.H
•
.flpHHHTHe
Ha
pa60ry
qeTblpexHOBblXWTaTHblXco-
Tpy,ll,HHKOB
•
flpHeM
HOBoro
,lI,HpeKTOpa
BCOCTaB
npaBAeHlliI:
flPorPAMMbI
COOEIJJECfBA
•
OpraHHsagllil:
12
HOBblXrpynnno
SaHHTlliI:M
Kepa-
u
MHKOH
•
flpoBe,ll,eHHe
BMapTe
,lI,HH
OTKpbITblX
,lI,BepeH
,lI,J\H
co-
06I!!eCTBa
•
fdKero,ll,HaH
BblCTaBKaBMae
,lI,J\H
nOBblWeHlliI:H3BeCT-
HOCTHgeHTpa
•
OpraHH3agllil:
BeceHHHXKypCOB
,lI,J\H
yqaI!!HXCHcpe,ll,-
HHXWKOAHS
«rpynnblpHCKa»
I1H<t>opMagllil:
npe,ll,CTaBAeHaB60Aee
y,ll,060qHTaeMOMBH-
,lI,e,
sarOAOBKH
nOMoralOT
rpynnHpoBaTb
ee,
06AertlaH
sa-
nOMHHaHHe.Tenepb
qHTaTeAbCMOTpHT
HeHa
,lI,AHHHbIH
nepeqeHb,a
M02KeT
COCpe,ll,OTOqHTbBHHMaHHeHaTpeX
rpynnax
HH<t>opMagHH.
Pas6HeHHe
Ha
6AOKHM02KeTnpHMeHHTbCHBeS,lI,e,r,ll,e
npHBO,ll,HTCHO,ll,HOTHnHaHMHorOCAOBHaHHH<t>OpMagHH.
ECAHXOTHTeyAyqWHTbCTpyKrypy,lI,OKYMeHTa
nOCpe,ll,CT-
BOM
pas6HeHlliI:
Ha
6AOKH,
TO
HI!!HTe
B
,lI,OKYMeHTeCAe-
,lI,YIOI!!ee:
•
,lihHHHble
nepeqHHwaroB
•
CAHWKOM,lI,AHHHblenOCAe,ll,OBaTeAbHOCTHa6sageB,
He
npepblBaeMblesaroAoBKaMH
279
280
/
•
I1M1OcTpawm
HJ\H
<flOTOrpaq>HH,
~YI!!He nO~pH~
HHe
conpoB02K,ll,aeMbie
TeKCTOM
HJ\H
~pyrnMH
aJ\eMeHTa-
MH,KOTOpble6bl
paa6HBaAH
HX
genOqKy
•
AAuHHbIe
nOCJ\e~OBaTeAbHOCTH
Ta6J\Hg
Bpe3KIII,nOA3CrOnOBKIIIIIIBblHOCKIII
3mu
3J1eMeHmbi
npU3BaHblpa3Hoo6pa.aumboepopMJIe-
Hue
,aOKyMeHma
u
pa.a6aBumbnpe,acmaBJlJleMblU
Mame-
pUaJI.
MbI
Y2Ke
paCCMOTpeJ\H
POJ\b
Bpe30K,
no~aroJ\OBKOB
HBbIHOCOKBnpocTbIX
~OKYMeHTax
H
ny6J\HKagHHX,
HO
B
paa6HeHHH
Ha6J\OKHOHaoc06eHHoBeJ\HKa.HanpHMep,
06HJ\He
BblHOCOKH
Bpe30KM02KeT
3HaqHTeAbHOnOBbICHTb
y~o6oqHTaeMOCTb
TaKoro
~eJ\OBoro ~OKYMeHTa,
KaK
ro~o-
u
BOH
OT'leTq>HpMbI,
nOCKOJ\bKYOHH
paapYIlIaT
MOHOTOHHoe
TeqeHHe
0~oo6paaHbIX
a63ageB.
TeMa~ecKHe
saroJ\OBKH
H
no~aroJ\OBKH
CJ\Y2KaT
qHTa-
TeJ\lO
OpHeHTHpaMH,
nOMoraIOI!!HMH
~eHTHq>HgHpoBaTb
CO~ep2KHMoe
KOHKpeTHbIX
paa~eJ\OB.
OHH
npe~CTaBJ\HlOT
co6oiiaq>q>eKTHBHoe
cpe~CTBO Bb~eJ\eHHH
MarepHaAa,
HHX
cJ\e~YeT
WHpoKO
npHMeHHTb,
OCo6eHHOnpH
C03~aHHH
06'beMHbIX
~OKYMeHTOB.
OHH
HY2KHbI
~
TOro,QT06bI
nOKaabIBaTbCTPyKTYPY
~oKYMeHTa.
OHH
~OJ\2KHbI
6bITb
QaCTblOBawen
CTpaTemH
06ecneQeHHHHaBHragHH
no
~o­
KYMeHry.I1HaQeroBOpH,
OHHcaMHnoce6e
~OJ\2KHbl
6bITb
paccKaaoM
~
QHTaTeJ\H,nepexoMlI!!ero
OT
o~oro
paa-
~eJ\a
K
~pyroMY.
,
,
,
TiTlf.
,
~
'(
,
,
:
(
)
""
~'1
l
,
>
,
~
.j",~.I"
';>'
"
"
)
,
,,,
,
-
-
.
~
-
...
,
~.
/lc,oO
,
c:
fk;III<
~
,
.
.
"
_.~
~t
.
.
l7
I
.'~
s
.3
"
"
.
i
:
J
>
>,
.
∙
.
∙
.
.
.
14O.t?2\f-?T
~.
.
~ s.;,~J
<-
?"/
~'~fi4
~ ~
:.'".
?
iJ)../?
.
1/
.
i
∙
∙∙'0∙∙∙
.,_.
.}
-
~
.....•.-
r
f'.:
,
.
CBfl3HOCTbIIIJlOrlll4HOCTbOepOpMJleHlIlfl
C03,l1,aBaHMaKeT,lI,AHHHOH
CTaTbH,
rAaBbIBAHnyfiAHKa-
WlH,npe,ll,CTaBbTe
MbICAeHHO6AOKHOCHOBHOroTeKCTa
H
npo'ITHTeBaroAOBKH.M02KHOJ\H
noHHM
nOIDITb,
0
qeM
H,lI,eT
peqbB
TeKCTe?ECJ\H,lI,a,
TOOHH
CnpaBMIlOTCH
co
CBOeH3a,l1,aqeH.
A
ecAH
HeT,
TO
J\H60Ha,lI,Onepe,ll,eAaTbTe,
'ITOY2Ke
eCTb,
J\H60,lI,06aBHTb
HOBbIe.
CBJl3HOCTbMnOrM'IHOCTb
O+OpMJleHMJI
C8R3Hocmb
U
JlOlUttHOCmb
Y/fep:JK:U8alOm
8Mecme
ttac-
mu
60JlbUlOlO
/fOKyMeHmaUJlUny6J1uKauuu.
O,ll,HaH3CaMbIX60AbWHXTPY,lI,HOCTeH
npH
C03,l1,aHHH
06b-
eMHbIX
,lI,OKYMeHTOB
COCTOHTB
He06xo,ll,HMocTH
06ecne-
qHTb
MaKCHMaAbHOB03M02KHbIeCBRBHOCTb
H
AOrH'lHOCTb
ero
,D,H3aHHa.YeM60Abwe
B
nyfiJ\HKaWlHCTpaHHg
H
,:IJ\e-
MeHTOB,TeM
CA02KHeeCAe,ll,HTb
3a
CBR3HOCTbIO
H
AOrH'lHO-
CTbIOHX
O$OpMAeHHR.
npOCTO
Y,lI,HBHTeAbHO,KaKAerKO
Bce
nepenyTaTb(,lI,a2KeecJ\HBaMKa2KeTCH,'ITO
Y
BaC
no-
AyqaeTCHH,lI,eaM>HOynopR,ll,OqeHHbIH,lI,OKYMeHT).
ECJ\HBaMnpHXO,ll,HJ\OCbBH,lI,eTb2KypHaABAH
6poWIOPY,
u
Ka2K,lI,yroCTpanHgy
KOTOPbIX
,lI,H3aHHep
BnopbIBe«Kpea-
THBHOCTH»
O$OPMHJ\paBHbIMHCTHJ\RMH,
TOBbI
3Haere,
KaK
CHAbHOaTOM02KeTpaB,lI,pa2KaTb.l...{HTaTeAb,BbIHY2K-
,lI,eHHbIHHanpR2KeHHO,lI,YMaTb,'ITo6blCBRBaTb
Bce
Boe,ll,H-
HO,
nOTepReT
HHTepeCK
CO,ll,ep2KHMOMY.He06xo,ll,HMO
,lI,OCTH'lb
rapMOHHH
Me2K,ll,Y
KpeaTHBHOCTblOH
npe,ll,CKaBye-
MOCTblO.
npe,ll,CTaBbTe
ce6e,
'ITO
Bbl
3aHHMaeTecb
~OM
2KYP-
HaAa,
-CKOpeeBCero,
,lI,J\R
paBHbIXpe,lI,aKWf0HHbIX
MaTe-
pHaAOB
BbI
C03,l1,a,lI,HTepaBHblepaB,lI,eAbl.
H
Ka2K,lI,blHpaB-
,lI,eAM02KeT
6bITb
oq>opMAeH
B
CBoeMCTHJ\e.
B
qaCTHOCTH,
oq>opMAeHHenOCTORHHblX
KOAOHOK
M02KeTCHAbHOOTJ\H-
qaTbCH
OT
oq>opMAeHHR
OCHOBHbIX
CraTeH.
Ho
BnyTpHO,ll,-
u
HOro
paB,lI,eAa,
HanpHMepOCHOBHOHCTaTbH,
AyqwenpH,ll,ep-
2KHBaTbCHO,ll,HoroCTHJ\R,C03,l1,aBaR,TaKCKaBaTb,q>opnOCT
CBRBHOCTH.
Wa6nOHbI
MCTMnM
noCOBpeMeHHblX
HaCTOAbHblXH3,l1,aTeJ\bCKHX
CHCTeM
npe,ll,OCTaBAAeTy,ll,06HbIe
Bpa6OTe,
M0I!!Hblecpe,ll,CTBa
281
282
fnasa
12.
,[lltl3ai:1H60nbWltlX
AOKyMeHTos
ltlny6nltlKau,ltli:1
06eCne'leHWICBR.3HOCTHOlpOpMJl.eHWItJ,oKYMeHTOB,
aHMeHHOCTHJl.H
H
lIIa6J1.0HbI.
OtJ,HaKo
HXnpHMeHeHHeno-
3BOJl.HTBaM
tJ,06HTbOIJl.HlIIb
Texpe3yJl.bTaTOB,KOTopble
6ytJ,YT3aJ1.0*eHbInO,ll,I'OTOBHTeJl.bHOHpa60TOHHnAaHHpO-
BaHHeM.BOTHeKoTopble
nOtJ,CKa3KH
nopa60TeClIIa6J1.o-
HaMH
HCTHMlMH
npH
C03tJ,aHHH
60Jl.blIIHX
tJ,oKYMeHTOB:
•
OnpetJ,eJI.HBlIIHCb
C
6a30BbIMtJ,H3aHHoMny6J1.HKayHH,
KaK
MO*HO
cKopee
c03tJ,aHTe
lIIa6J1.0H.
I1epecMaTpHBaH
uu
HCXOtJ,HbIHtJ,H3aHHHBHOCH
BHero
H3MeHeHWI,
cpa3y
*eH3MeHHHreCOOTBeTCTByroI.:YHM06pa30M
lIIa6J1.0H.
•
I1oMep*HBaHre
lIIa6J1.0HbIB
aKTYaAbHOMCOCTOHHHH.
KaKeCJ\.H6bI
3TO
6bIJI.
Oq>HyHaAbHbIHtJ,OKYMeHT
H.II.H
'1epTe*.
•
C03tJ,aHHe
lIIa6J1.0HaHeronpHMeHeHHeBeCbMa
yeJl.e-
COO6pa3HO,eCJI.H
BbIrOTOBHTe
tJ,oKYMeHTbI
BTeKCTO-
BOM
npoyeccope,
HanpHMepB
MS
Word.
TortJ,a
MHO-
rueCTHJI.H
BbI
CMO*eTe
npHMeHHTbHa
CTatJ,HH
HanHca-
HWIHJI.HCflOPMaTHpOBaHWItJ,OKYMeHTa,6J1.arotJ,apH'1e-
MyBbI
C3KOHOMHTeBpeMH,
T.K.CTHJl.H,
onpetJ,eJl.eHHble
B
MS
Word,
HMnopTHpyroTCH
BnporpaMMbIBepCTKH.
"""
CHAP'TE'-:
12
~
E
Cbi
S\1)M
.1,"9"
Dlltd.1O~
o-e
#t..e:tiik
c1)101a'
<:tx:a..
(No
sty1t
1
-
Thtnk~hb
""9J
as
lldllgp«tdJOflZiTAbgfbMlp-tW
Authot"
N¥nt:
~
DQ,"'1bmgghJO'Uc'.pl
mt
1Zl.<:6h.....
~'CIyt:l
Body•
lw
ir
qdwc.:)
1bca_
1111
Q.AXy
(I$}O"llllOW:_
a<der
m.
SlK'GCltl.
1l)sedfnn
Body
A
Itaie
-
-_
..
__
._._-_.
__
..
''''~F''''''K'fJ
.'
"""¥'
'T~:
i:I::t;
YhtJl.kftzig
eM:
a.b:lg
c:&U:2,
~-.:;
orpa.bban
Pl
,
84
l8~::;}<~<,,/;l~'~:'~?:",f;lt..;;~
'""~
..
);':"
#2;~::::h:Y@;t,,>;f,~{,f,':!4-»
-
;-.
c:llZt
tht
bm:r
tEet
m
JOUl'
nerd
CDd
~
ncad
tht......
bi
gs.
00
......
r-..........
JCIIll
Ybar
J$
9""ngcm.?lf
so..__
en"
"'$
wbc:It
0..0-
10
cb.1f
~
ebtt..
Q.
f1lX1.
JOll%DCZ1
Dllledtowwc:a1:
1tem
or
mcaa(dwm
o..oT'"
~e.ting
Consistency
Cr«<itLi\t
ullbtllt9bt
rkt~ctW9tdPq:_Rta'
pc",..,....
Ood<
•
~~tM
kgA
~
wtdlpJOCt.
41
9
bgd'dcnu,.nttcmd.
F"~e
Qption
_.
'bkt
,il1ltlS
rmd
$
U
)aq1Z'g
)OIlU'
dHrg'J
CIS
O"""S's1Imt
Q:$
~
--
•
--
~
__""".
'"
~
___.,_."'t1l,1l>o_
HeodB
1Us
to
..u:cdcd
4;=""'ne
l.\fIt:tl
ftc)lOU
W:AkJOQ.
W%1
cx:es:kma,
J'O't'D.
't.
~«IQ.t1:lo'r
«JtSI1
u~"
gtto1f
HeodC
or
1"ocl:Ie1
tb2.t
ill
UJ1bg
to
'"
!Coy
T<>pb
~)OQ.lM::&lM
....
)6'
)
wh;p
a.
m
9
n
..Q"
5..
t
.klgll
Jtyle
CI:l.
<ihwyt
e9IUJ
~
JIC'lllAH
....
~ ex:t~'ltIis
ClQZl.
be.
Jt.
hi.
heM
11)
wark'O
h«c!
11)
1»
_Ust
~
-.1bdtmtrlo'k,
'lM1"g],nzttokH
1J'W'"!St,
lbe:
by
Top
Ilud
~&d.'IM~"'obv:e\l«.w:a~cmd.plt.t
•
Why.
tu
C:lDCIt∙......
)'ClQ.lD:
~
Ql"'".)
.'.,
)OllllllblJ
WiGDt,
Tip
Text
A
oIU".lLtscttml:"
_Zh'9""
1ha.t.'lU'tdltlllmtbDds
rip
Text
8
mowool
&:lCh
stc"rr.cou'1
~
bc:l9t.luOW1\
'?«9'
I'hI!:
cdu;zms
nugMlook9lIJ4fli!!Etnt
1bt:la
theftl:lwe«Ucles.
'8
Q,
S.""""
:nach
as
1ht
lla.tl:ft
muds.
JO'l'Il
"ftUl.t
10MV!
Q,
..,...,.
•
a.1nti
d'''''b'ldty.
CB513HOCTbLilnOrLil'lHOCTbOepOpMneHLil51
283
.
:.
..
J
:.
:::_::
.."f.
•
•
.
=1:,,
,__
11••".-._01_
r."~-'''·~·.
)
;
~~
aIr
...∙
b._Ira'
.[,
wJ'
.•:
1.
._'
~ t.,......u.~
,......w..___
el.........
.n.I
.,.
~
..
_~r
-.....,.._'
oS'S'".
~,.1l"'
•
.....
'$
<W,.1l
~.--.....~.
_••)...
.a
..
.-,..roa-.....
TaKHM
06pasOM,3ap.aHHbie
BaMH
CTHAHH3
IlIa6AOHa6y-
u
/1.YT/1.0CTY"Hbi
B
BepCTaAbHOH
npOrpaMMe.
•
IlocTapaiiTecbBKAJOqHTb
BIlIa6AOH
CTHAH
IJ.)\H
Bcero,
'ITOTOAbKOMO)l(HOOTq>OpMaTHpOBaTb.ECAH
BbiBep-
u
CTaeTe
KHHry,3ap.aHTeCTHAH
IJ.)\H
KOAOHTHTYAOB,nO/1.-
PHCYHOqHbiXnO/1.ITHCeH,
3araAOBKOB
Ta6AHgH
T.
/1..
ECAH2KypHaA,
TO
IJ.)\H
HasBaHHHCTaTeHHnO/1.ITHCeH
aBTOpOB,3arOAOBKOB,
aAeMeHTOBOrAaBAemUi.
•
BpeMH
OTBpeMeHH
nO/1.BepraHTe
IlIa6AOHbi
HCTHAH
pe-
BH3HH,
qT06bI
BOBpeMHy/1.aAHTbAHIlIHHe,HeHCnOAb-
3yeMbie
CTHAHHaAeMeHTbi.
npOBepKa
CBSl3HOCT~ Ocl»OpM11eH~SI
HMeH/1.eAO
C
/1.AHHHbIMH/1.0KYMeHTaMHHny6AHKagHHMH,
u
HenbITaHTeCb
OTCAe/1.HTb
Bce
CaMOCTOHTeAbHO,/1.a2KeeCAH
BbiOrpaHHqeHbiBcpe/1.CTBax.
AyqIlIenopyqHTb
npoBepKy
oq>opMAeHHHKOMY-HH6ylJ.b/1.pyroMY.
IlpH
aTOMCTaBHTCH
u
3ap.aqa
He
nOKpHTHKOBaTb/1.H3aHH
B
geAoM,
anpOBepHTb
/1.eTaAH
era
BonA0I!!eHHHHy6e/1.HTbCH,'ITO
Bce
C/1.eAaHO
284
rnaBa
12.
'oV13aLllH6onbwV1x
AOKyMeHToB
V1ny6nV1Kal..\V1L1l
e,lUiHoo6pa3HOHnOC.ll.e.n;OBaTeAbHO.
)lMI
.n;OCTIDKeHIDI
.II.}"IllIHXpe3YAbTaTOBcHa6.n;HTenpoBepHIOJ!!ero
KOH-
TpoAbHblM
cnHCKOM.BOTnpHMepTaKorocnHCKa
~
npo-
BepKH
CBH3HOCTHH.ll.OfHliHOCTHO<flopM.II.eHIDIKHHrn:
•
O,II;HHaKOBO.II.Ho¢opMJl.eHbl
nepBble
CTpauHgbl
Bcex
rAaB?
•
0PaBHAbHO.II.HC.n;eAaHblKOJl.OHTHTYAbI
Ha
TeX
cTpaHH-
gax,r.n;e
OHH
He06xo,II;HMbl?
•Ha
Ka2K,II;OH.II.HcTpauHge
(HaKOTOPOHOH
.n;OJI.2KeH
6bITb)eCTbHOMep,
HnpaBHAbHO.II.H
OH
O<flopMJl.eH?
•
OpaBHAbHO.II.HO<flopM.II.eHblno.n;pHcyuOqHblenO,ll;llHCH
H
3aroJl.OBKH
Ta6.II.Hg?
•
OpaBHAbHO.II.HO<fl0pM.II.eHbl
BblHOCKHHa
pHcYUKax?
•
OpaBHAbHO.II.Hoq>opM.II.eHblllIMYJ!THTyAbI
(.ll.HCTbI,OT-
KpblBaIOJ!!HeHOBYIO
qaCTb
ny6.II.HKagHH)?
•
Kam..n;aH.II.HrAaBa3aKauqHBaeTCHnpaBHAbHOO<flOpM-
Jl.eHHbIM
pe3IOMHPYlOJ!!HMpa3.n;eJl.OM?
•
286
,nasa
13.
CraHAaprHble
OWV16KV1AV13aiilHa
XciPOWHH,lUI3aHH
Jl.erKOHCnOpTHTb,
Be.zu,
OWH6KHCaMH
6pocaIOTCR
B
rAa3a.
11
ecJI.H
OHH06Hapy2KeHbl,TOCTaHO-
BHTCR
CaMblMH
3aMeTHblMH'1epTaMH,lI,OKYMeHTa.
OOJl.-
HbIH,HH'leM
He
3aMYTHeHHblH
CMbICJI.
COO61J!eHHH
cnoc06-
Hbl
,lI,OHeCTH,lI,0'1HTaTeJI.H
TOJl.bKO
,lI,OKYMeHTbl,npaKTH'le-
CKH
CB06o,ll,Hble
OTOWH60K.
lla2KeHe3Ha'lHTeJl.bHblH
,lI,e-
<f>eKT
MaKeTaB
COCTORHHHnepeKJ\.IO'IHTb
BHHMaHHe
uu
'1HTaTeJl.eH
Ha
.4u.aaUH
,lI,OKYMeHTa,TOr,ll,a
KaK
HMCJl.e,ll,yeT
COCpe,ll,OTO'lHBaTbCH
Haem
CO.4ep:JICUMOM.
EcJI.HcKasaHHoeKa2KeTCR
BaM
npeYBeJI.H'IeHHeM,
TOno-
npo6yiiTe
npoBeCTH
aHaAOrHIO
C
KHHeMaTOrpa<f>OM:npe,ll,-
CTaBbTece6e,KaKKaMepaCHHMaeTnaHopaMY
neH3a2Ka,
Me,ll,J\.eHHOnepeBaAHBaeT'1epe3
XOJ\.M,
H
Ha
aKpaHenepe,ll,
HaMH
npe,ll,CTaeT
3aKaT,aHa
nepH<f>epHHKa,ll,pa
CTOHTTex-
HHK
H3CbeMO'lHOH
rpynnbl
H2KyeT6YTep6po,ll,.OO,ll,YMa-
eWb,
MeJl.O'lbKaKaH
-
H
3aKaT
H
XOJ\.M6blJl.H
HOCTaHYTCR
npeKpacHblMH,aTeXHHK...OH
HHC'Ie3H3Ka,lI,panO'lTH
cpasy,H
He
BH,lUIO
ero6blJ\.0cOBceM,
pasBe'ITOcaMyIO
Ma-
Jl.OCTb.Ho
H3-3aaTom
3ary6J1.eHa
BCRcgeHa.3pHTeJI.HM
,lI,aAHnOHHTb,npH'leMHaHxy,ll,WHMH3
Bcexcnoc060B,
'ITO
OHHBceroJl.HWb
CMOTpHT
KHHO.KaKOHHTenepb
6y,ll,YT
COnepe2KHBaTbnpOHcxO,ll,HlJ!eMy
Ha
aKpaHe?
BblCTOBKa
oWlo16oK
B
aTOH
rJl.aBec06paHbl
H
npOHJ\.J\.IOCTpHpoBaHblcaMble
pacnpoCTpaHeHHbleOWH6KH,
KOMnpOMeTHpYIOIJ!He,lI,H-
3aHH,y,ll,a'lHblH
BOBcex
OCTaAbHblXOTHoweHHHX.
HeKoTo-
pble
H3
HHX06YCJl.OBJl.eHblTeM,
'ITO,lI,H3aHHepbl
3J1.0ynOT-
pe6J1.HIOTHHCTpYMeHTaAbHblMHCpe,ll,CTBaMH
HaCTOJl.bHblX
H3,l1,aTeJl.bCKHX
CHCTeM,a
,lI,pyrHe
-TeM,
'ITO
OHHnpeHe6-
peraIOT«MeJl.O'laMH».
::trOTnepe'leHb
BHeKOTopOMCMbIC-
Jl.e
nO,ll,06eH
cnHcKy
npHHgHnoB,lI,H3aHHaH3rAaBbl
1,
T.K.
eMYOTBO,ll,HTCR
POJl.b
nocJ\e,ll,HerO
6apbepa,
npenHTCTBYIO-
lJ!ero
npOHHKHOBeHHIOoWH60KB
ny6J1.HKagHIO.
llpUMeHRRBblKAIO"tfKY
no
C/JopMamy,CJle.4Umesa
meM,
"tfm06bl
BmeKcme
He
6blAO
.4UaZOHaAbHblX
UBepmu-
KaAbHblX«KOpU.40pOB»,
o6pasylOlMUXCR
npu
COBna.4e-
HUU
npo6eAoBBHeCKOAbKUXcmpoKax
nO.4pR.4.
BblCTaBKa
OWV16oK
287
DORBJl.eHHe
TaKHXmlTeH06ycJl.oBJl.eHo
CJl.HlIIKOM60Jl.blIIH-
MH
npo6eJl.aMH
MeLK)l,y
CJl.OBaMH,
'ITO'IaCTO6blBaeTnpH
BbIKJl.JO'IKe
Ha
qJopMaT
TeKCTa,Ha6paHHoro
KpynHblM
Ker-
Jl.eM
Hpa3MeIgeHHoro
B
Y3KOH
KOJl.OHKe.
HaAH'IHe
Jl.HlIIHHX
np06eJl.OBnocJl.e
TO'leKMOLKeT
YCHJl.HTb
,lI,aHHbIH9qJqJeKT.
lho6bl
HcnpaBHTb
nOJl.OLKeHHe,
Jl.H60
YMeHblIIHTepa3Mep
lIIpHqJTa,
Jl.H60
YBeJl.H'IbTelIIHPHHY
KOJl.OHKH,
HJI.HLKe
C,lI,e-
Jl.aHTeO,ll,HOBpeMeHHOH
TO
H,lI,pyroe.
KpoMeTOro,
MOLKHO
BblPOBHRTb
TeKCTTOJl.bKOnoJl.eBoMYKpaIO,OCTaBHBnpa-
BblH
HepoBHblM
(O,ll,HaKOHMeHTe
B
BH,lI,Y,'ITO
B
Y3KHX
KO-
Jl.OHKax
9qJqJeKTMOLKeTnOJl.yqHTbCR,lI,OBOJl.bHOHenpHrM,lI.-
HbIM).
ApartmentLife
by
SId::.
5lJdcer
ApartmentLife
bySId
Eo
Slkkr
lm
'
..
••
I
was
so
desperate10find
•
place
10
live
when
I
first
moved
10NewYork.
I
signed
•
lease
never
baviDg
seenthe
apatl
ti
tmt
Big
mistake.
The
landlord,
of
course,
ga""
•
glowiDgdo-
lCription
of
tile
place,saying
that
it
was
"ex∙
trtmcly
well
vmtilated..
II
WlISD"
ontiI
I
ar-
rived
at
my
DCW
abode
I
that
I
reaIized
wha1be
meant:
there
were
mammodlholes
in
the
floor,
cciIiDg
and
roo!
I
was
de
spoadc:Dt.
ncod-
leas
to
say,though
at
leastI
wu
lurc
my
securitydepositwu
safe;no
further
damage
done
to
the
apai
bi1CUt
c:ouldpossibly
make
it
@~@
~~eJ
\m
-
••
~~-.
..
-
..
-..
..
I
was
so
dcsperat<
to
find
a
p1a<:e
to
live
when
I
first
moved
to
NowYork.
I
signed
a
leasenever
having
seen
the
apartmen~
Big
mistake.
TheI
landlord,of
course,gavea
glowing
descrip-
tionof
the
p1a<:e,
saying
that
it
was
"extremelywell
ventilated."
It
wasn't
until
I
ar-
rivedatmyDew
abode
that
I
real∙
izedwhathe
meanttherewere
mammoth
holes
in
the
floor,
ceiling
and
roof.
I
was
despondent,
needless
to
say,though
at
least
I
was
sure
my
securitydeposit
was
safe;
DO
further
damage
done
to
theaparllllent
could
pos-
sibly
make
it
lookany
worse.
30MKHyrblenycToTbl
11.s6ezaumenORBAeHUR«,l1,bIP»
B
ny6AuKauUU,
Hapy-
UWIO~UX
eemeemBeHHylOnOeAe,l1,OBameAbHOembBOe-
npURmURuHljJopMay,UOHHOZO
nOmOKa.
3aMKHYTbienycTble
npOMeLKYTKHMeLK,ll,Y
9J1.eMeHTaMH
no-
Jl.OCbl
CMOTpRTCR
KaK
,lI,blpbl
B
06IgeHKOMno3HgHH
pa6o-
Tbl.
OHH
MelIIaIOT
'IHTaTeMMHpa3pYIIIaIOT
rapMOHHIO
TeKCTa
HrpaqJHKH.
OT
,lI,blpMOLKHOH36aBHTbCR,yBeJI.H'IHB
KerJl.b
lIIpHqJTa
u
B3aroJl.OBKaX
Hpa3MepHJl.Jl.IOcTpagHHHJl.HH3MeHHB
pac-
CTaHOBKY9J1.eMeHTOB.
288
rnaBa
13.
CTaHAapTHble
oW1Il6KlIlA1Il3aiitHa
_._-b--
-
...
__
.
........
_.
__
.
.
_-....-
..
---...---
--_
.....
--
__E_
-~
..L'
....
"
..
-
.....
-
--
RudolpII's
NON
FlnaII,y
G_
0u1;
~
s---
._-_
....
-
......m
__..__
..
.
F
...,_
..........
o
-----_.
_.
\
---
,
...
__
.......
__
a-.,..
__
-
,
....
01
__
"'_
--_.L
.....
_5
e-__-
_._
..
,
--
-e...__..
0._
_
.
......----
1"'----"
-_._--
.
--
...
----
...------
.....
__
a-...
---
,.
.
"""-
;--
_
._-_
.....
--
01_
--_.L.....
_
"
_Mol......
'
,
-----
a-.-.
-;;=
Pi......
_~
,_
-_._-
_~_"""'Ol_
----
...
-
-_.U
-..-
":
~_
.....
-.
'
:
._11Io.
5"
.-
HesepHoe
PCCCTOJlHllteMe>KAY
KonOHKCMIIt
lllupuHa
nO/lRMeJIC.o.y
KO/lOHKaMU
.o.O/lJICHa
coomBem-
cmBOBambpaSMepy
Ulpucpma.
YT06bIB3r.l\HJlqHTaTeMl
He
nepeCKaKHBaA
C
O,lUlOH
KO~
.l\OHKHHa
,a.pyryroH
paBHOMepHO
,a.BHraACRBHH3
noTeK-
cry,
paCCTORHHeMe2KP.YHHMHHY2KHOyse.l\}fqHBaTb
BMeCTe
C
yseJ\}fqeHHeMpa3MepawpH¢Ta.
•
As
type
increases,more
spacebetweencolumns
is
neededtopreventthe
reader'seyesfrom
mov-
inghorizontally,across
columns,insteadof
pro-
gressingdowntothenext
line.Becarefulthatyou
donotoverdoit,how-
ever.Overlygenerous
columnspacingcauses
distractingvertical
bands
ofwhitespace.
As
type
increases,more
spacebetweencolumns
is
neededtopreventthe
O,lUlaKOcTapaiiTecb
He
nepe6opIgHTb.Kor,a.a
paCCTORHHe
Me~y
KO.l\OHKaMH
qepecqypBeAHKO,nORBMlIOTCR
BepTH-
KaAbHble6e.1\ble
nO.l\OCbl,
OTHIOP.b
He
yKpaWalOIgHepa6ory.
Wen'lYll4l1te3crOnOSKlit
3alO/lOBKU
u
no.o.salO/lOBKU.o.O/lJICHbl
6blmb
SHattU-
me/lbHO
KpynHee,
a
ttacmoel,Y,e
U
HaCbll,y,eHHee,tteM
meKcm,KKomopoMyOHU
omHOCRmCR.
BblaaBKa
OWl-160K
ECAH
KOHTpaCT
Me~y
3aroAOBKaMH
HTeKCTOM
Hep;OCTa-
TO'ieH,cTpaHHgaKa2KeTCHCepOH.«llierI'iYJ!!He»
3aroAoB-
KHHeBCOCTOHHHH
npHBAe'ib'iHTaTeAbCKoe
BHHMaHHe
K
npe~pHeMOMY
HMHTeKCTY.
289
_
..
,.
....
_-
'-...--"
;.;;::-
"'
....--
------
-
....
-........
0.-
_
..
_---
--'
:
-.--
.........
'
,
r-..."
_
......----
$
...
__
.....
------
..
--.
"'-
.....
"
-----
"'
..
_'-
...
_
..
-
"
.
....
--
_._-_
....
--
∙'v..-
...........
-
-s---
.
_-_
....
-
.....uo
__
.._-.
...
--_.
F
jt"
..........
•
o
__
00110
_
---
:
_--
.....
__t-..._
..
-,t....
tll
__
.._-.
..
___s
$'"
_
.....
"
..
'
-----
_..
_.
ra__
-i
----
"SF_
._-
....
-,.......---
___
.....
1m,
._,-0;...
0.
__
011_
___SL
.....
-_
....
--
,
e_
_10_
__
-
,
_--
7•_
._-
...
---
--_sr,?
-----
_~
E
-.11I.....-..--
--
-_
...
_-_.
'p..\---
e
...
__
......
-_._--
..
__•
"IS
=__
"
-----
....
_t-....-
--
.
....
-
AYWHble
paMKIo1
MeJIC.4Y
meKCmOMU
paMKaMU.40AJlCHO
6blmb
.40Cma-
mOttHOCB060.4H020
MeCma.
CAHWKOMnAOTHaH
ynaKoBKa
TeKCTa
BpaMKH
HAHCAHW-
KOM
T}'I'oe
06opa'iHBaHHepaMOK
HAHq>OTorpaq>HHTeK-
CTOM
nopo~alOT
HenpHHTHoe0Z!!YJ!!eHHe
TeCHOTbI.
AVERYTIGHTFIT
MUCHMORE
Lorumsum
ipsum
dolorsitamet:,.
COMFORTABLE
con;
minimimvenamiquis
nostrud
laboris
nisi
ut
a1iquip
ex
Lorumsum
ipsum
dolor
sit
ea
com
dolor
.In
reprehenderit
in
amet..
con;
mirtimim
venami
volupatatenonumy.Lorumque
quisnootrudlaboris
nisi
ut
etipsumdolorsitamet,.con;mini-
aliquip
ex
ea
ann
dolor.
In
mim...wni
quis
nostrud
laboris
reprehenderit
in
valupatate
nisi
ut
aliquip
exea
ann
dolor
in
nonumy.
Lorumqueetipsum
reprehenderitinvolu-patatedolorsit
amet,.
con;
minimim
nonumy.
In
reprehenderil
in
YO-
...wni
quis
nostrud
laboris
lupatatenonumy.
laboris
nisi
nisi
utaliquipexeacomdolor
Lorum
ipsum
dolorsit
amet,con;
inreprehenderitinvo\u
patate
minimimvenami
quis
nostrudnonumy
ibsen
dipswn
dong.
laboris
aliquipexea
com
dolor.
npblralOl.1\lo1MrOplo130HT
HattUHaume
BCeKOAOHKU
MHOZOCmpaHUttH020.40Ky-
MeHma
Ha
O.4UHaKOBOM
paccmOHHUU
om
BepXHe20
KpaH.
cmpaHuy,bl.
103aK.4556
290
inaBa
13.
CTaHAapTHble
OWiI16KiI1AiI13av,Ha
ECAH
KOAOHKHHa'lHHalOTCHr,1l;enOnaAO,
B03HHKaeT
a<tJ-
<tJeKT
«npblralOIgero
ropH30HTa».HepOBHOCTbBepXHero
KpaHcTpaHHg3aTpY,1l;HHeTBOCnpHHTHeTeKCTa
H
pa3pyma-
eT
geAocTHOCTbny6AHKagHH.
~IF-""
•
....em:
'
...........
~
..
i
?
..
"
Iw.
ft5a
111
e&qalp
a:
ell
COlD
dob.lnltpr
Oedtln
.,.,t."
9"
,.
u.-
tID
If*ID'
dol«*....
con;
mm
1m1m
ftN.mI
1UlInocud
w.:a.
NIi
1lI
e&pdpa__....
m
npnhendmt
in
T0-
ll!
.-..--
Ulrum
•
'--r
l:pum
deb
161:
.-to
OX\,
--
....
l\ClIItIllIIl!D:dfnill.
ut
dIt
GIp
a
ell
o:m
ddor
ill.
tqlrdlm4erit
in
TO-
hi
............
•
'--r
Lcnmr.l:pum
dab•
~
CI:IIl;
mbi:udai_
-
....
-
Plastic
Products
lonml
tpIum
ddor
m
IInet.
cm;
udr:CaIm
ft-
rIIIIIi
C(IIit
flOItnMl.
lIboriI
rlilht
f
.
•
iMJ"
CII
ell
o:m
dol«
.In
.cpccba
I
tl
in
.we,
7
I.
t.........,.
lD-
n=
4-=
cIoI«lIit.--.
con,;
mInim1m
nnaml
quilnoItNdJaborienllf
IZt
Uqulp
CC
ell
_
cider
in
reprdwndcrit
in
YO-
h.if*l*
~
Lorum
ir-m....
m
cmt.
OX\,
Mini=.t=
qnami
quit
noItNd~nWutl1iq-
uip
a
ell
ClllIIl
dob
b:l
~mt
in
YO-
..t
77
......
'"'1-
If-.
deb
iii:....
am.;
minimImnrwN
quit
noIiWd
,
.......
niIi..
Lonmr.
lP'"m
doklr
at
....CCII'lO
IlUrtImim_
NIl1I
qttII
r....
lIt"id
w-iI
_1lI
aDqvIp
ex
eII_
dok1r
mrcpcdxc
d
IIIn.
......
'.,
...ntnmIJ.
Lo-
l'IIIlipum
debllit.....
am.;
IZIiniuWA
yenamJ
qanoltNlllabcritnW
lit
Nhfrlp
a:.
aD
dob.
In
tepd
detlt
In
1JOo
hi'...,,.
Lerum
Ipmmdab
litmitt
CDl;
--
....
DlIItNdlahodsnllt
ut.&t
uip
a
CII0XI1
doklr
.ID
reprd\enderH
In
w0-
k
I,....,.
UJnzm
IpIum
deb
lIil:
IUIItt"
an
Winlmim.
"""m!quit
DlIItNdJeboritnilli1lilaliq-
uip
a
ell_
dolor
In
rtprehe:u!erlt
in
YO-
"'P"*
ncftIZlI)'-
1J:lrmD.
!pUn
deb
lit
mitt
CDl;
mlnimim
ftTWni
qvJs
noItNd
,
.......
niIL
r.o.
NIIl.
ipum
dob
lit....
am,;
mini:W:ll
w:nami
qm.nllIIINll.1IbGrit_
lit
-5qrdp
eo:
_
can
dob
m
Metal
Products
LoNm~dob*
....cm;
"'",,"'1m
_
t-.i
'i'l:if
noItNd
l'
•
DiIi
lit
.Jiquip
a
ell
(gift
_
.
Ia......
eNs
it
it
In_
hi'
tt
r........,.
Lorum
___deb
tit--.
0XIn;;
_vawnl....
DlIItNd'
I
\0;
rdlII
Ill:
aIiq-
Glpo__
olobln
repreh.e:nderitin
1"0-
kqM~
........".
1.oNrro
!plum
dol«
IC--.
con.
V
d
1m
wnmd
qaiI
-.tr\Id
ht
lsnW
uta!iq-
\lip
aea_
doob'
tn
reprdllmdtritl:l
90-
hi_I.",
........,.
u.um
q.-
dolor
Itt
~
a:rr,:
~
'Ie-
n.mII
qaiI-.tr\Id
illbodf
nIIL
I.orum
Ipum
dolor
ti1~c=;ai:m:.w.
__
nami.
quia
noItNd
com
dolor
YlIi
tt
1Ibo$
rlW
u:t
'!iqorlpa
fa
CllCl.
dolor
in
...plOeh
..1
!leSt
!
e::cm
tidtcubonoin&'l
H.
AHarpaMMbIMenKHM
6eCOM
06'be.4UHRUme
U
ynpOl,Y,aUme
npe.4CmaBlleHHYIOB
.4Ua-
l.paMMaX
UHepOpMagulO.
t.ho6bInO,1l;'IepKHYTbOTpa2KeHHble
B
,1I;HarpaMMe,1I;eHCTBH-
TeAbHOBa2KHbleCOOTHOIlIeHHH,06be,1l;HHHHTeMe2KP.Y
CO-
60HOT,1I;eAbHble
MeHee
CyIgeCTBeHHble
ee
'IaCTH.
CeKTOp-
HaH,1I;HarpaMMa,
HanpHMep,
BblrM,1I;HTCAHIlIKOM3anyTaH-
HOH,eCAH'IHCAO
CeKTOpOBB
HeH
60AbIlIeIlIeCTH.
AM
yn-
pOIgeHHH,1I;HarpaMMbICAHIlIKOMY3KHe
ceKTopa
MOLKHO
crpynnHpoBaTb.
BblaaBKa
OWL.160K
291
3aronOBK~
HaAHe
CAe.4Ume3a
meMo
1!m06bl3aZOA08KU
He
OKa3bl8aAUCb
CAUIUKOM
6AU3KO
om
HUJlCHeZO
KpaR
KOAOHOK.
ECJl.H
OT
KpaHcTpaHligbl
3arOJl.OBOK
OT,lJ.eJ\RKlT
Bcero
Ok
Ha-,lJ.BeCTpOKH
TeKCTa.OH
BblrJ\R,lJ.HT«yrOH}'BWHM».HKa-
2KeTCH.'iTOnp0,lJ.OJI.2KeHlieBe,lJ.eT
B
HHKy,lJ.a.
YMeHbWI-tTeTOl1UJ,IoIHY
11101HeeK
Ecn~
B
ny6nHKcu~~ AOn~HO
6b1TbMHoroBpe30K,
OrpaH~­
\leHHl>IXpaMKOMH,
~ 3T~
3ne-
MeHTbl
o~pMneH~lI
rp0311T
C03AOTbHOee
crPOH~UOX
TeCHOl)',nonpo6yHTe
yMeHb-
WI1Tb
TOnll.\I1HY
nl1HeeK11nnOT-
HOcrb
30nI1BKH.3To
Mepano-
M0~eT
Bbll1rpan.HeMHoro
6e-
noronpocrpoHCTBO11CAe-
nan;crpaHI1UYcB060AHee.
i
The
Grlnch
5tals
Chrl5tmasAgain
to-
;_
.
_-_
.......
-
.....
lll
__
..__
.....
d
pc
-.._IIIIl........
__
,$:
0.
•
_
.....
---
E'.
"""
__
r.-....
_.
-
:
.-
u
__..__
.....
_._
n,.
....._1IIIIl
'
,
t~_
__
_._11I
\__
-4...__•
...
-
.--
-_
..
--
_
.......
-
.....
lll__..__
.....
--_.
:
....
=
-;;;.;;:~.........
'
;
~_
...
_-
_._
.
....---
_
:
...
_--
~-_.
__
..
~
..
__
..
"
.-
-..--
--
--_
--
--..,.---
_...._-E'
.........
-
.....
-
--
Rudolph's
NON
A..11yGOO5
Out
"-..-----
"-..----::=
,i
.....
-~
;-
-_._-
_..-_lA
_
_
..
_-
-
--'
pa---
...........
't
t:..•
_
---
~E
......
-_.
__
....
--
.....
--
.......
-----
.~-_1._
...
_
..
_
......
-
:
'\'
,
....
101II_$_
--_._-
3aronOBK~
BCBo6oAHOMnOneTe
PacnoAazaume3aZOAOBKU6AUJICe
K
mOMymeKcmy.KO-
u
mOpblUOHU
npe,4BapRlOm.
U
,4aAblUe
om
npe,4lUecm8YIO-
rgezo
meKcma.
Bblpa3liTeJl.bHOCTb
Ii
,lJ.eHCTBeHHOCTb
3aroJl.OBKa
CHli2Ka-
KlTCH.eCJ\Ii'iHTaTeJl.b
He
M02KeTCpagy2Keonpe,lJ.eJl.HTb.
K
KaKOMYTeKcry
OH
OTHOCHTCH.
Aliquipexeacomdolor
in
reprehenderitinvolupatate
nonumy.Ipsumdolorsitamet,
concomdolor
nostrud.
Aliquipexeacomdolor
in
reprehenderitinvolupatate
nonumy.
Ipsumdolorsitamet,
concomdolornostrud.
Sensitivityto
variations
in
spacing
Minimimvenamiquisnostrud.
Laborisnisilorumipsumdolor
sit.Aliquipexeacomdolor
in
reprehenderit
in
volupatate
nonumyipsumdolor.
Sensitivityto
variations
in
spacing
Minimimvenamiquisnostrud.
Laborisnisilorumipsumdolor
sit.Aliquipexeacomdolorin
reprehenderit
in
volupatate
nonumyispumdolor.
292
I1MwHMepOMKMMnMHeMKM
He
3Aoynompe6ARume
paMKaMUU
AUHeUKaMU.
H3~3a
C.l\HWKOM60.l\bworo
KOJ\H1ieCTBa
paMOK
H
.l\HHeeK
CTpaHHga
KajKeTCR
pa36HTOH
Ha
PM
OTceKOB.Oc06eHHo
'IaCTO9THMCTPClMIOTHHlpopMaguoHHbIe6W.lUl.eTeHH,no-
CKO.l\bKYnpH
me:
oq>opMJI.eHHH
MO~Y.l\bHbIe
ceTKH
HCnO.l\b-
3yroTCR
HaH60J\.eeHHTeHCHBHO.Pe3Y.l\bTaTOM
TaKOH
npaK-
THKHCTaHOWITCR«3aopraHH30BaHHbIe»
~OKYMeHTbI,
KO-
TopbIe
TPY~O
'IHTaTb.
-~_
--
-i_--
.....
-_.
__
.
.
_-,
..
-
....-----
___.'en
'-'
-----_
..
-.~---
,
...
_--
....
-_._--
..
--
..........
-
....
~----­
.~----
........
_'
nr_.-._
-...-
....
II~­
....-.--
~
....
-._
..
-:'I-
_.::----
RlldoIph'e
NON
FiNlIIy
Goes
(M
a-...__
-_._-
_
......
-
.......
Ul
__..
_
--_.
:
......
=";;;;.........
__
t
_
,
-_
...
_-
I
~~;:
-I
t-......
_._
51.......,_
-----
_......_
.......U1
_
_
..
_-
..
-
__'i
,'?
........
_S
~
-_.
,,r
...
-
Fireside
Read&
o'
~
41""
TO'lHO
TaK
LKe
H36bITOK
roPH30HTa.l\bHbIX
.l\HHeeK
Hapywa~
eTeCTeCTBeHHyIDKOMn03HguW
nOJ\.OCbI.
~~.,
...
,
f-------------
....,;,.",
%..
"
~
D
t
~.~
a-...._.-.
,'"
.....
-
;-
-_._--
......_'E
U1
_
--
..
---
......
__'I
~
-----_.
_
.........
---
,
RlldoIph'e
NON
FiNlIIy
G_
(M
a-
_.._
Pi_
s_
-_._-
tl
__..__
..
___•e
.....
_
............
'
,
-----
_._
.......
--
-
,----
.....
-_.
__
..
._-
.........
-....
-----
--_
.....
--
------
-.,-.--
........
....11
--
.--
_--
....
-_._----
--
.........
-
....
...
-----
....
--
-
;---
._-_
......
-
........Ut
_
____•
r-
.....
-
..........
,
,
-----_
..
_
.......
---
,
--_
.......
--~--_.
_
,
s.
1Jt__.._
_
......
-
.......
___I
___
BblaaSKa
OW1I160K
TeKCTOBbie6nOKMHenpaBMnbHOMcl>OPMbI
HOBamopCKuenpUeMblB
Ol/JOpMAeHUU
meKCmOBblX6J10-
KOBnpUeMAeMbl,mOJlbKOeCJluOHU
OmBetlalOm
Ha3Ha-
tleHUIOny6J1UKa1J,UU
UmeKCm
COXpaHRemtlUmaeMOCmb.
npH,ll,aTbTeKCTy<l>OPMY
p0M6a,
06MqKa
HJ\H
CeBepHoro
OAeIDI
-
am,
KOHeQHO,
3.l1.0pOBO,O.lJ,HaKOcnega<l><f>eKTbI
nO.ll.06Horop0.ll.a
cnoc06HbI
CYI!!eCTBeHHOYXYJUllHTb01<1>-
<f>eKTHBHOCTbnepe.ll.aQHcoo6lJ!eHIUI
B
geAOM.
A
•,
nw
lin"S
Home
l1uaL
0
....
decode.,
I
....
,a1
fiom
m.
M"'-t
10
"",tnl
North
c..otina,
a
mocIcm,
quiddy
dndoping...pm,
a
mae-
of
hip.
cmploymatt
IUbwban
rprawI
in
m.
middIc
of•
pJ<riomly
agricu1tura1l<1ion
t
hat
contained
Eumstead.s
aDd
"ril-
I
age
I
among
the
oldest
in
the
c:oa:auy.
Here,
in
the
middIc
of
dUo
mag-...fur
Don
~
natives,
mOlt
peopleI
deal
with
arc
from
mother
ItUe
01'1»'
tion;
aDd
like
lIIOItofthan,
I
cam.
for
good
....ployment.
better
c1i-
nub:
aDd
fora
chango:
of
.......
I
__
Aerqe
BceroQHTaTbTeKCT,BbIpOBHeHHbIHno
AeBOMY
KpaIO.
ECJ\H
CTpOKHHeHMeIOT
nOCTOHHHOHrpaHHgbI
CAe-
Ba,TOHa
~eHHe
YXO.lJ.HT
60J\bIIIeBpeMeHH,nOCKOJ\bKY
o
BCHKHHpa3npHXO.ll.HTCH
3aHOBOHCKaTb
rAa3aMHHaQaJ\O.
nOXO~MerapHMTYpbl
IlJpuf/JmoBble
zapHumypbl,ucnoJlb3yeMbleB
OAHOU
ny6-
JlUKa1J,uu,AOJlJICHbl
3aMemHO
OmJIUtlambCHAPYZ
om
APYza.
ECAH3aroAoBoKH
OCHOBHOH
TeKCT
npe.ll.nOMraeTCH
Ha6H-
paTb
pa3HbIMHIIIpHq>TaMH,nO.ll.bIlJ!HTeKOHTpaCTHYIO
napy
rapHHTyp.ItlcnOJ\b30BaTb
CAHIIIKOM
nOX02KHerapHHTypbI
He
peKOMeH,lJ,yeTCH.
293
ThisisBookman.
Now
is
thetimefor
all
good
mentocome
to
theaidoftheir
country.Thehistory
ofthe
horse
andbuggydatebackto
atime
when
tne
modemcar
was
notevenafigment
in
This
isHelveticaBold.
Now
is
thetimefor
all
good
mentocome
to
theaidoftheir
country.Thehistoryof
the
horseandbuggydatebackto
atime
when
the
modemcar
was
notevenafigment
in
294
rnaBa
13.
CTaHAapTHble
OW~6K~ A~3a1ilHa
3noynoTpe6neHMenOBOpOTOMTeKCTC
lloBepHymblumeKCmIlyttweBCelOnO,llXO,llUm,llIlR
KO-
pOmKUX
1l0SYHlOB
U/lU
SalOIlOBKOB-npUMaHOK.
TaKoH
TeKCTOqeHb
TpyJJ;HO
qHTaTb,OC06eHHOeCAHero
MHoro
HAH
OHHa6paHMeAKHM
rnpHq>'rOM.YHTaTeJUlM
npHJJ;eTCRHaKJI.OHRTb
mAOBY,
BePTeTbJJ;OKYMeHT
HJ\H
npo-
nycKaTbTaKHeMeCTa.
1HlIo1~
IIlNIf'd£IlDJINlllIY
'*lit..
un
doklr
lit
DIab
"rmn
ft1
tum
trDet.
led
c;m.........,
tmm:
dcrklr
III
hmdztdt
∙"1'∙'I
dtC,
lid
dI.Im
ID
1",1,"'1'1
nUt
tIM
no
'"
,w:tlt
aIbh
m,l
1StIut.
ftI
-.......,.......
,"
'lit
mum........
*t
m
""'If
t.
.1
d
*..
mlpU'
QUIll
fecUtsI∙
NczI.
I5bIr
aHqa.amcat
,"
',_I
lJt
I
i
IX
aamlCllata
DObU
will.
am:
c
r
!
,Iii.
do"'.s
..,..1....
0XlIUt
'f"drn
qyb
DClII::rUd
l:dhIllmpa:dXt
de
"!''&
aadtatka"n,n
•
pa
Idqvodm.rtm
p1"C1n'"
••
',_'kbc:dll
aw
=
Lonm
t;Fm
doLor
Itt
dquIp
U
•
modo
amec.
sed
am"""""
*"qUIt.
Lcnm
tpenm....
tpled"l
eUt.Larem
dolor"'
feet
HftIltedn'
!pPm
dolor
Itt
amet.
Md
cItt
DilL
am'"""'UW
cUt.
."14-'''1
dit,
ltd
dlIm
N'CJ!"""'"
IlI:bh
.......,.,
t""
at
..
,∙t
....
p'∙
'Mer_
lilt
to'
J_
Ut...
cmm
ad
m'!i'm
"",an,
qub
D
+d
llld
CllIrd
IatiaIl
dim..
~IJ!",'!l
lutIG:ds
alii
lit
I!iquIp
ex
••
"iii!
~ct
i.
'1lpIt.
Dab....",.
ftI
tum
l:duftdCIIklr
til
baIdmtt
In....
1p11atP
'ftitt
_
mel
Ie
mn
....
•
wi
•
mum
doIon
III
6qW
DUDa
ftc:!1tsh•
ftIOIrOf
It:
••,
tzQ
It:
haIto
odID
tF'
5
qui
NIMH
i
"'I'
"m
ZIdJ
dd
d'
...
daIt....."
..hnplt
DIIDa
f'dlWj
T
1pP....
dol«
Itt
&mit,
ftl
S',
«
"'tphdn,
III
dIt"
ted
dtmmom.......,.
Idbb
.,"""od
!:ttl
d
Illm
ut
1.
&et
dakce
1DIp"
aISqQI:m
lilt
"''''ltple
\It
will.1::I:dm
ad
minim
ft'd""
qDDllMllid
aadtatioDvD
T
iWpa
..
_4
1
kbollb
al:II
=:
I1SquSp
a.
_
,,~g
mn
tu&
DIdI
•'
ft1
NZD
b:tun:
deb
tn
btildl:alt
In
wlputate
ft!it
e.t
mt!
lie
mneeqr'lf,
?d
mum
dukft
IU
'"'pt
auJ1I
bdl!dt.
II:
wro
COl
tt
""
.......d
h.m
odIo
"'p''''''
qui
N""'t
.'
stathIplat!m
mil
tk'
'I
CIIlX
dub
4d
tI
flnptt
DUI1&
facflk'
Nam
JSbcr
'i
IIX'
ami.
JCIIa:D,
DCIllb
rictfeM
"4".....
CJ:lDIIIe
DIJIJl
tmpo
Itt'
dwIir.
Id
qqod
me,,",
pis'
-cae
dI*
del.fmplt
.....
""""
nOA'IepKMBCHMe
llO,llttepKUBaHUeYXY,llWaem
ttUmaeMoCmb
meKCma.
3aMeHHTe
nOJJ;'lepKHBaHHenOAy2KHpHblM
HJ\H
KypCHBHblM
HaqePTaHHeM.JI!.36bITOKnOJJ;qepKHBaHIDIC03JJ;aeToIgyIge-
HHe
6eCnOpHJJ;KaHnyTaHHgbl.
npH
aTOM
qaCTO
TepHIOTCH
HIDKHHe
BblHOCHble
aAeMeHTbl
Jl.HTep,
6YKBblCTaHOBHTCH
TpyJJ;Hee
y3HaTb,
H
CAOBa
XY2KeqHTaIOTCH.
FURTHERREADING
liahers,
1987.
edmond,WA:
Microsoft
Arnheim,
Rudolf.
California
Press,
1980.
Beaumont,
Michael.
Cincinnati,
OH:
North
Boom,Michael.
Press,
1987.
Busch,
DavidD.
EditilmaJiomewood,IL:Business
1
hwin,
1992.
BblCTaBKa
OWlt160K
FURTHERREADING
Amheim,
Rudolf.
VlSUIll
Thinking.
Berkeley,
CA:Universityof
California
Press,
1980.
Beaumont,
Michael.
'Iln>e:
Design,
Color,
Character
6'Use.
Cincinnati,
OR:Nortfi
Ught
PUblishers,
1987.
Boom,
Michael.
Musicthrough
MIDI.
Redmond,
WA:
Microsoft
Press,
1987.
Busch,DavidD.
TheHand
ScannerHandbook:Mac
6'
PC
Editions.
Homewood,IL:
Business
1
Irwin,
1992.
B.,.cSI'I.,.e
CTpOK'"
1136ezaumenORB/leHWlBUCRltUX
CmpOKBmeKCme.C03-
.aQlO~UX
HeKpaCUBbiepa3pblBbiB
KO/lOHKaX.
BUCRltUMU
Ha3blBaIOTHatIaAbHble
CTp0KH
a63aya.
pacno-
A02KeHHble
B
KOHye
KOAOHKH.
HAHKOHyeBble
CTp0KH
a63aya
B
HatIaAeKOAOHKH.
The
anchor
is
ameansof
securing,
ofholding
fast,
while
the
dolphin
is
capable
of
limitless
movementWhatadds
tothis
ten∙
sionis
the
way
the
dolphin
is
wrappedaround
the
anchor.
Is
the
dolphinliftingthe
anchor,
or
is
the
anchorholdingdown
the
dol-
phin?
better.
Whatmakesthisemblemso
appropriate?Itencapsulatesthe
the
missionof
the
AldinePress:
tosustaintraditionwhile
encouragingprogress-infact,
tomaketheminterdependent.
Asbothavehementclassicist
andanardentinnovator,Aldus
usedhiscreativeresourceful∙
nessindesignandpublishing
technology
to
preserve
the
liter-
atureofthepast
)lMI
Y.u.aJ\eHHRBHCRtIHX
CTp0K
AytIIlle
BCerO
OTpep,aKTHpO-
BaTbTeKCT.a
M02KHO
oTperympoBaTb
npOMe2KYTKHMelKP.Y
CHMBOAaMH
H
CAOBaMHHAHHHatIe
paCCTaBHTbnepeHOCbI.
C/le.aume
3anocmORHcmBOMom6uBOK
Me:>IC.ay3/leMeH-
maMU.
COCmaB/lR70z,guMUpeKllaMHoe06'bRB/leHUe
U/lU
u
.apY20U.aoKyMeHm.
,lla2KeMaAeHIllHeOTKAOHeHHR
OT
yCTaHOBAeHHOHBeAH'IHHbI
OroHBOK
coo6I,galOTpa60TeHe6pe2KHbIHBH,lI,.
H
cop,ep2Ka-
I,geecR
B
HeHCOO6I,geHHeBocnpHHHMaeTCRKaKMaA03HatIH-
u
TeAbHoe
H
Hep,ocTOHHoeCepIJe3HoroBHHMaHHR.
295
296
rnasa
13.
CTaHAapTHble
OWlI16KlI1AlI13aiilHa
Oco6eHHO
CJ\e,lUITe3a
nOCTOHHCTBOM
OroHBOK3aroAoB-
KOBOTOCHOBHOro
TeKCTa:
-
....
-.-
.....
.........
__
.
........
-"
..
•
.-.:k;t......
.......................
DI*_...
__
....'"
•',
..
_77
I•
....
........
__..If
..._"7
:
"
....
.
,...-
......
_
~
.....
"",
.
'
"
.....
--
...-
...
,--
0._....
__
.....
)
'\_7
7
E
....
......1.-.
.."
is''
a..
...-
••5.
F
.....w-..
'
,
r-_
__
.......
7
4
__
?
$-
.....
.....
,
[
:
The
Grinch
Stals
ChristmasAgain
m-
,
..
'
's"
.--
:
-
"
a.....
..__.-d,...
.....
~
.
,,d
Santa
Conllider5
:theJi~:r!!.r
..'!
..........
,
...
55.
57
_""'--'"
........
_$,
VI...
--
~
..
--
.-1:
7,.
.....
w-e.
.......,..
'I?
Rudolph'sNose
Finally
GOH
Out
~
...........
~~.
5
'tt"
_'--""
........
-
':
til..
---_
.....
..............
'
_
.,.-0.
_
~
..
...
I
"
'
..
,
.......
?'S
'$..
--
n......
SS7
.....
t---------;D;;;;£.
'il
.•
~-
PaMOK
OT
TeKCTa:
no
.......
97
~;;:;;:;=~
':"
C
;
....
-..
I'._
.....
...
~_'
,U1_
--
~_
-...-
...........
'I
t-.........-.
..
..
,"
..
.................
l'
III
--
Rudolph'sNose
Finally
Goes
Out
t-...........
--'
p'._
.....
....
....--'
"
U1
__
"_-,,,
....
__
...
_
'
-.,
•..
~_
_-
""".;fr'
~
.
~
,.
"
......
,
..
\
-
.......
,
....
--
.
............
__
.
~~._-..
<pi
.....
,..-',
...
~--~
......
",._
...
__
.
,
,
..
\
..-
.....
I...
--_.....
........
__
..
_.....'$
""
;
I;
___...
~
-_
......
_
.....
"'Pc
w....
...-.-,.....-
•
:t~_
•••:•.
',..
BblaaBKa
OW~60K
297
TIO,lJ,PHCYHO'lHbIXnO,lJ,nHCeH
OT
HJWOCTpagHH:
Fireside
Readd
D
Santa
ConsiderstheNewYear
Dr..........,..,.,._
..'_
7
Itt'111.........
.........
-
':'
Ut-.tll--...
__.-t-..
~
'
i
'0.-."-'
....
"
..
\
-
,.I'•
..............
__
.
........,:
t
..
....
;
"
......
.......................
.........
-
......
...............
',
.
............
-
...
........i-.....
0._....
_..
,7'.,','_
'n
..........
~.-
....
...
Ii'',
..
HMlOcTpagHH
OTOCHOBHoroTeKCTa:
Fireside
Readel:,
D
Santa
Considersthe
NewYear
-
.....
','.
ru
-
,t.
..............
__
.
........
'?
..
w-a;
.':
.......
.........................
N-._
_
....
......,...
',7'
.....................
---,
,
...........
.............
$,
0._...
_
.........
•$
'la'
\
..
_
..........t.-........
...
2
Ij",
..
''1rr
.........
-
-~'~
...
..;::
:
LIt""'..
.....
-pu-'
---+0-
1.--;;;:::
..'?
~
,
....
.......................
--
-
....
i~"""
......••I
298
rnaBa
13.
CTaHAapTHble
oWVl6KVIAVl3alilHa
CnMWKOM60nl:tWOMC63CL4HI:tIMOTCTYn
Be/lut.tuHaa6sagHo20
omcmyna
,l(O/l:JICHa
6blmb
coz/la-
u
C08aHa
C
KeZlleMUlpuepma
UUlUpUHOU
KO/lOHKU,
no
YMoAqaHHIO
TeKCTOBble
npo~eccopbl
HnporpaMMbl
BepcTKH
qaCTO
yCTaHaBAHBalOT
CAHIlIKOM60.J\bIlIOH
a63a~­
HblHOTCryn,,llNIIlIHpoKHXKOAOHOK
HKpynHOroIlIpHq>Ta
Tpe6yeTCH60.J\bIlIHH
a63a~blH
OTCryn,qeM
,!WI
Y3KHX
KOAOHOK
H
MeAKoroIlIpH<JlTa.
To
guard
against
their
editionsbeing
COUDterfeited,
RA.j"mcepubliJhcra
cus-
tomarily
put
aprinter'a
mark,
orcolophon,
on
the
title
page
of
each
book.
Witha
UIlique
colophon,
each
bookcould
be
clear∙
Iy
identifiedas
the
work
ofa
particular
publiJher
or
printer.
The
choice
ofcolophon,
however,
could
not
be
a
casua1
one.
Ithad
to
repro-
aent
what
was
distinctive
about
the
pub-
1iahing
houIe.
For
the
A1dine~,
Aldua
Mmutiusmulledover
the
range
ofc1aaaical
and
Christian
iCODl
and
finallychose
the
dolphin
and
anchor.
In
the
early
Christian
era,the
dol-
phinmdmchor
represented
the
soul
being
To
guard
against
their
editions
being
COUDterfeited,
Renaillmce
pub1iahencus-
tomarily
put
a
printer'.
mark,
orcolophon,
on
the
title
page
of
each
book.
Witha
UIlique
colophon,
each
book
could
be
clear-
ly
identifiedas
the
work
ofaparticular
pub1iaheror
printer.
The
choice
ofcolophon,
however,
couldnot
be
a
casua1
one.
Ithad
to
repre-
sent
what
was
distinctive
about
the
pub-
1iBhinghouse.
For
the
Aldine
~,Aldus
Manutius
mulledover
the
range
ofclassical
and
Christian
iCODl
and
finallychose
the
dolphin
and
anchor.
In
the
early
Christian
era,the
dol-
phin
and
mchor
represented
thesoul
being
CnMWKOM
MHOrOnepeHOCOB
EC/IU
8
meKCme
nO/lyt.taemCJl
C/IUUlKOM
MH020
nepeHO-
u
C08,ompezY/lupyumenapaMempbl
pe:JICUMa
UXa8mOMa-
u
mUt.teCKOU
paCCmaH08KUU/IU
nepelUllOt.tUmeCb
Ha
pyt.t-
u
HOU
pe:JICUM,
1136bITOK
nepeHOCOB
B03HHKaeT
npH
MaAOH
IlIHpHHe
KO-
AOHOK.
,llNIpellIeHHHaTOH
np06AeMbIeCTbHeCKOAbKO
ny-
u
TeH:YMeHbllIeHHe
pasMepaIlIpH<JlTa,)'Be.J\H'l:eHHe
IlIHpHHbl
.
Five
hundred
years
ago,
ChriJtopher
Co-
lumbua
was
on
Ilia
lcneea
in
throne
rootIII
throughout
Europe,scrambling
to
finmce
Iliafirst
voyage
to
the
New
World.
Mean-
while,
Ilia
VenetimcounlIyman
Aldua
Ma-
nutiu&--tcholar,printer,
and
entrepro-
neur-wu
eatab1iBhing
what
would
be-
come
the
greatest
pub1iBhing
houIe
in
Eu∙
rope,
theAldine
Preas.
Like
Co1umbua,
Al∙
dus
Mmutius
was
driven
by
force
of
in-
tellect
and
penonality
to
rea1ize
alifelong
dream.
Aldua'
greatest
passion
was
Greeklitera-
ture,
which
was
rapidly
gowing
up
in
smoke
in
the
wake
of
the
marauding..
my.
It
ICCIIlCd
obvious
to
Aldus
that
the
belt
way
Five
hundredyean
ago,
ChriJtopher
Columbuswas
on
Ilia
Jrneea
in
throne
rootIII
throughout
Europe,
IClambling
to
jinmce
his
first
voyage
to
the
New
World.
Meanwhile,
Ilia
Venetim
counlIyman
Aldus
~holar,
printer,
and
en
pteneur-wu
eatab1iBhing
what
would
becomethegreatest
pub1iBhing
house
in
Europe,
theAldine
Preas.
Like
Co1umbua,
Aldua
Mmutius
was
driven
by
force
of
intellect
and
penonality
to
rea1ize
alifelong
dream
Aldus'
greatest
passionwas
Greeklitera-
ture,
which
was
rapidly
gowing
up
in
smoke
in
the
wake
of
the
marauding
army.
It
ICCIIlCd
obvious
to
Alduathat
the
belt
way
BblCTaSKa
OWII160K
KOAOHOK,
nepexo~
Ha
pyqHYlO
paCCTaHoBKynepeHOCOB
uu
HAH
3aMeHa
BbIKMOtIKH
Ha
q>OpMaTBbIKMOtIKOH
B
AeBbIH
u
KpaH.
flpOrpaMMbIBepCTKH
06bItIHOn03BOMIIOTyseAH'IHTb
30-
HynepeHOCa,TOeCTb
pa:apeIlJHTbOCTaBMlTb
B
KOHye
CTpOK
60Aee
~HHbIe
CAOBa,
o~aKO
aTOMO)KeTnpHBeC-
THK
tIpe3MepHOMYyseAH'JeHHIOMe)KCAOBHbIX
np06eAOB.
flPH
pa60TeB
pyqHOMpe)KHMe
BbI
caMOCTORTeAbHO
pe-
IlJaeTe,KaKHe
CAOHapa:a6HBaIOTCR
Ha
tIacm,
aKaKHene-
peHOCRTCR
Ha
HOBYlO
CTpoKy
yeAHKOM.
l1oronln
11'1
aApecBTeCHOTe
CocmaBJUlumeKOMn03UijUIOpelUlaMHOZO06'bRBlleHUR
BHanpaBlleHUU
CHU3Y
BBepx.
I1Hor~a
6bIBaeT
~OBOAbHO
CAO)KHO
paCCMOTpeTb
AorOTHn
q>HpMbI
H
npOtIeCTb
ee
Mpec,
HOMep
TeAeq>OHa
H
~pyryro
KOHTaKTHYIO
HHq>opMa!JHIO,nOCKOAbKYaTHaAeMeHTbI
tIaCTO
paCCMaTpHBalOTCRKaKBTopOCTeneHHbIe,HHMH
3a-
u
HHMaIOTCR
B
nOCAe~HH
MOMeHT.
Having
trouble
establishing
Having
trouble
establishing
your
corporatepresence?
your
corporatepresence?
Owoinc
a
d<pe
io,",
••
m
john
Q,
Nobody.
fDw>du
of
Owniac
a
dcpcc
in
1n'si
n
=
after...
Bri&hl
Llcu
PR
.....
mlnapmmt
docm't
ahnys
Nobody
Eolaprioa
(aDd
a
m1°'F"'"'t
doan'tahnyI
WOIiaiumap-
maD
you
baft
all
cbe
&DIWaI.
ario/;'"
Brip.
Llcu
cliaul....
mall
)'OU
baw:
aD
the
UIIWaL
The
powaofBript
Ideu
You
""y"""
a
pat
pn>duc<.
...mlO<"'pe.uof.....
You
may
haw
a
pat
pn>duc<.
a.a.
WOIk
for
you.
Give
w
a
ca11
but
without
pel
name
ru::os-
,
..
-W
J
but
widwNc
pod
DI.IDe
rec:oc-
at
l..aoG-DIMB1JLBfora
Vtt'O!!.ore
wall
to
••
••
•
BriPt
1dCII,
we
bad
DO
c:ocpo-
oicioD.,
DO
ODe',
piDc
to
DOCice
bri&l=
f\uwe.
l1.Iaoo,
DOODe,
JO'DI
to
DOQCC
it.
ADd
dw:
man.
DOOOC',
rue
p.
tI'ft(C
at
aD..
We
could.a.'t
it.
ADd
that
maNno
ODC.
coinI
to
buy
it.
eitbu.
......
a
pboocbooIc
IUD.,
p"10
buy;"
am..
If
1"U'
compan;.,,"ugH.,
Bur:
BI
mooIcd
out
jm.p,
aM
If
1"U'
"""f'Ul1'
"'"II!ioI
to
be
noQccd.
you
Deed
to
caD
DOWC"wiOW
bowl
WC'fC
10
be
I>Oti<cd,,...
D<Od
10
call
Bri&hd
dc
..
W."""
&fir
Nobody."
snp.
Llcu.
w."""
&fir
t7;
yazi
apaimo:
in
impro¥iq
The....
u
ofBri&h.
Llcu
r..n
eoperieoco
io
imJ>ro'ioI
[
=11
anporuc
pi
;
II
cc
Ew:a
me
em
work
for
you..
Gift
w
a
corporuepe
...
&m'"
moft
obtaur:
COtDp1D7
name
can..
1400-
~W;"I
IDOIt
obKare
c:oa:If'Ul1
D&.lDe
canbecome
a
hou.hoLd
word
DlMBULB
em
M
'.......
bourhold
word
lOU~J:
....H15
after
the
Bri&h'
Llcu
PR
.....
10<
a
btiPru
1M"
I/,
CAt75H
worb
ia
1Npe,
fu.....
r;;~:=--
........"..,
t-!T06bI
CBaMHTaKoroHe
CAyqHAOCb,npHyqHTeCbHatIH-
HaTb
no~rOTOBKY
ny6AHKa!JHH
C
AorOTHna
H
~pyrnx ~-
uuu
HbIX
CBe~eHHH
-noKpaHHeHMepe,nOMeCTHTeHXHano-
AOCy
B
HatIaAe,
aHeB
KOHye
pa6OTbI.
MHOrHe
~3aHHepbI
3apaHee
C03~aIOT
ce6e
rOToBbIH
rpa-
uu
q>H'JeCKHHq>aHA,
r~e co~ep~TcR
npaBHAbHo
pacnoAo-
)KeHHbIH
AoroTHn,
Mpec
H
~pyraR
HHq>opMalJHjl.TaKoH
q>aHAMO)KHO
AerKOBCTaBHTbB
AI060epeKAaMHoe06bHB-
uuu
AeHHe,
AHCTOBKyHAH
~pyrOH ~oKYMeHT O~OH KOMaH~OH.
299
300
,nasa
13.
CTaHAapTHble
OWIi16KIi1AIi13alitHa
nOXO>lote
..nnIOCTpa..,.....
.Y<:maHOBUmeBU3YaAbHYIO
uepapxulO
epomozpaepuu
UPU-
CyHKOB,
U3MeHRR
UX
epOpMy
Upa3Mepbl.
PaaMepHJ\AIOCTpaWfHp.ONKeH
COOTBeTCTBOBaTbee
OTHO-
CHTeAbHOHBa2KHOCTH.CTapmeCbco6MOp.aTb
aTOnpa-
o
BHAO,
HHaqeqHTaTeAH
He
nOHM)'T,Kyp.aHa,lI,O
CMOTpeTb
B
nepBYJOOqepep.b.
;::.r
THEBIG
..
\
"""-
I•
...
..
....
~
....
...---._-
.
.
..
f...
.......
,
,.-
,....
,
..
....
~_
...
.
--.
a-.
-
.....
..........
---
...,.aIolt.
.
I•
•∙f
.........
..--.oIirtoo-_
,
Uti...
.
--.
--
-0...
.~
::;;.;:
..w..:.;".;
•
II-
....,
..
"
....
.....
...
"-:iIioi..
The
BigNews
Gets
BiggerYetAgain
0..;.
_
--
......
'
'
.
.~,
....
-
,
..
.............
•F
%._
.
...
F•••
......
$
!~
-'
:.......;.
..
.
"'-'"'
......
......
--
......
.........
.-..
....
_.....
~oi1
-
.....
............
-
_r
aiWI∙
i
....
.
.,
---..
..........
-
,
Ur
i
_
......
--
---
..,;--~
.
t
!
•••
'j
..
_
-
..,.,..;a".,
.
'-II-..
fooilioio
Dooio'"
_
.....
',.
io
.
\
_
.
Price
pts
bIger
too
u...........
~.,.~~
............................:..1.
...,.....
'__to
"tl~·~._~.~~
-
4elM\~
..
,
~--
.
~
-
-:-
-
.~,~o.;,,_
....,.
,
•,,_._.......•or__
Ul∙...........
~.~':.~
..
::ft~.=~~.~.~~;;:'~.,
...__..........
1
.-:I.....
5I
...
~
..
............
........
f
...
~t.DWo"::
Doio_....
_
~
't
7
a.'"
_
J
I
....
.....
~
.....
M.-
l.iIo._,..
.-
.........
...............
.,_
...
'
",w
.........p'
II
..
,..._
....
.-
....---
-
.....
..........
-
...,..ow.
.i."
.
.,_Jo..__
-
...
..--
,
Ur__
..
..:....
..
-'-'
..
,•.
IoMoo-
,,
..........
•
,
THEBIGSTORY
Exhaustedpaperboy
gasps
"It'sasheavyasabrickl"
x-........
__
f,'"
........
I
.....
,.II
...........
~~
..
~
.................
-
_.....r-
....w-o.....
...,..
!
~
.........
...-:v
'e
............
,
.............
__
=i;'~
u.:....:..
................
-
...
'1
!•,
,~'~,,;;-"~.
.......
!
,
Doio
_
...4ioIoo.'
'.
.......
-
......
I
4_
Ao."'-_""ei-
......
_-
Doiio
_
__.....iI'
'.
.....
...
-
........
.......
.:
""""'"
.......---
..
..
']'
......
$,
....
.....
,
II
J
.....
................
zapHumyp,
pa31lU1.f.Hb1X
nepe"36b1TOKWp
..
~TOB
He
u
C03,aaBaume
BUHezpem
U3
uu
KeVleuU
Ha1.f.epmaHUU.
Korp.a
HanOAoce
CAHWKOM
MHoro
rapHHTYP
-aaTO
O,ll,Ha
R3
HaH60AeepacnpoCTpaHeHHblXOWH6oK
,lI,R3aHHaneqaT-
o
HbIX
HSP.aHHH,
-
p.OKYMeHTBblrNl,ll,HTnyTaHbIM
HHenpo-
<l>eCCHOHaAbHbIM.
PaCnOA02KHTeHHq>opMa!!HOHHble
6AOKHBCOOTBTeTCTBHH
C
HX
BCUKHOCTbIO
H
HCnOAbSyHre
,lI,MI
Ha60pa
AHWb
He-
CKOAbKO
ngaTeAbHOnOp.06paHHblxWpH<I>TOB,
floMHHTe,
BblaaBKa
OWV16oK
301
'ITOK<UKJJ.a.jIHOBaHrapHHTYpa,KerAbHABHa'IepTaHHe
3a~
Me.ztMIlOTnpoj!ecc'iTeHIDI.
,Qpyrall
Kpa~HOCTb
HeAOCTOTO~Hoe
P03Hoo6po-
3HeropHHl)'p
TO)l{eMO)l{eT
'.
HenOpYHTbAH30HH.EcnH
HO
crpoHH~e
MHOroTeKoa,
npH-
'leM
KpOMe30rOJlOBKOB
ecTb
-
HOCHOBHOH
TeKCT
H
BeeHO-
6pOHO
O;vlOHropHHrypoH,
TO
BblrnllAeTb
~TO
6YAeT
AOBOnb-
HO
CKy'lHO.KpoMe
Toro,He-
npoCTO6YAeT
BblAeJlHTb
BO)l{-
HylO
HH<ji0PMO~HIO.
npHMe-
HeHHe
HeCKonbKHX
ropHHTYP
rpe6yeT4)lBCTBOMep1>l.
D
=,
.......
..........
__
..
~
....
•
~
't
......
..
"
...
........................
c._
_
1ll
'
......Ill
_
'd
t'..
.........
~.
__
.
........
'.';
...
.........
'.m
......
....................
................
-
.....
.....'M....
'$,'
"....
"1lI
_
T
.......
•
ftdw
15
--
RIldolph'sNose
fiDally
Goes
Out
L.-
"'dDllDrlll;._~_
.'
i_I='1....-..-......
.......',a_,'
5
UI
-.ion\...
104__
'∙∙....
r
\tlc,:""",..
..
Wi
",=
s_
~_
...
J'fUlkb
Considers
the~Year
t-...-......;;,::;::,
..'
De........
,
.....
,'$"
.........
....."-'i
Ulwtlt
..................--..1:
-.t.....
fA
........
...
_..t
,
-;---
1.-..........
*-.......
...
)\'
hc.∙.a-
joM
....'
I'rl..
--
Fireside
Read6
HepOBHO
CTOSlll4l1'1e3neMeHTbI
BblpaBHUBaUmeBce3AeMeHmblnOAOCblOmHOCUmeAbHO
.o.pyz.o.pyza.
HaAH'IHeJ\OrHKH
H
nOCJ\e,uOBaTeAbHOCTH
B
pOBHOH
pac~
CTaHOBKeBCeX3J\eMeHTOB
o¢OpMJ\eHIDI
-3aro.ll.OBKOB,
TrackTeam'sCoachIsVeryConfident
Lcnra....
4ob'1iI.....
I••"('.
ctit,
eod4iIm
•
i
a.
....;!
rinri+...
IJI
iIond
40kn
aa-
eli
,
cal
WI
;
7
Ut
wiIi
IlIIim
ad
1I:lill.im,
"_
qlIiI....
ud
czcn:i
0Ili0a
,nm
.pear
..
kIlu'
U1
•
i'~'
II1II
""0..
ia
i
Da:iI-.awl
CUIZI
iriIn
__ill'
'cain.
w',
wlil:=;':I'6r==
:
{&dO..
iDuIlldoloR
co
,•
.na
fee'}"
ill
•
dis._
diIm∙
'pi')
.,_,F
:
__It':
Went?',
I
Ut
wiIi
c.im.
ad
miIIi:lIIl
•.
,qaiswdGKi
.-1IIImI
carper..
pit
l'
buiJI
Uquip
a.
t"
7
DaiI
:
.-a
lid..
~doJorill
t'
ail
iD..
\
wIir
_=,1
ti
i.
w:I
_ct-__
Ddio
£..
qaibbadiI
jI
[$
$
..doIaft
It....
-a.
~1iM
,,,_
..,.....
d∙.
'~
pc
1Ii1iI..
i
57
,
∙1∙..---
p'..-
.
I..araa--.
302
fnaBa
13.
CTaHAapTHble
OWl.16Kl.1Al.13a1ilHa
u
HAAIOCTpaWfHH
T.
/1..
-
n03BOJUIeTOTAH'iHTbnpOq>eCCHO-
HaAbHOBbInO.I\HeHH)'lOpa6oT)'
OT
HeYMeAOHnO/1.eAKH.
KOAOHKH
HrpaqlHKY
BblpaBHHBaHTeno
BepTHKaAH.nop.-
u
3arOAOBKH,.l\HHeHKH,paMKH,MapKepbIcnHCKOB
Hnp0'lHe
/1.eTaAHnOMeygaiiTe
Ha
6a30BOHAHHHHCOnpOB02K/1.aeMOrO
HMH
TeKCTa.
HeAOCTCTO'lHbll1
KOHTpCCT
Me>KAY
TeKCTOM
HApyrHMH3neMeHTCMH
CmapaumeCb
.ao6umbCRMaKCUMaAbH020
KOHmpacma
MeJIC.ay
meKcmOMU
t/JOHOM.
He/1.0CTaTO'lHbIH
KOHTpaCT
MelliaeTOT/1.eAHTb
TeKCTOT
q>OHa.
B
3TOM
CMbICAeonaCHbITeMHblenAalliKH
Hrpaq>HKa
CTeMHbIM
q>OHOM,Ae2KaygaHno/1.
TeKCTOM,a
TaK2Ke
HeKO-
Topble
CO'leTaHHR
~BeTOB,
cnoco6Hble
YXY/1.11iHTb'1HTae-
MOCTbTeKCTa.
HeHy>KHbleCneL43c1>cI>eKTbI
He3Aoynompe6ARume.aeKopamUBHblMU
wput/JmaMU
U
cnegUaAbHblMUzpat/Jut{ecKuMu3t/Jt/JeKmaMu.
BblpasHTeAbHbIHHRCHbIH/1.H3aHHHeAb3R3aMeHHTbHH-
'leM.
npHMeHeHHe
Cne~HaAbHbIX
3q>q>eKTOBpalJ.HHHXca-
•
Comput-O-Rama
27S.ParkStreet
BblCTaSKa
OWV16oK
MHX,lI,eAaeTny6AHKay,HlOHeCepbe3HOHHBbIM}"IeHHOH.
KpoMeTOro,
OT,lI,eAbHbIe
KOMnblOTepHbIe
3q>q>eKTbICHAb-
HO
3aTpY,lI,IDIlOTnpoy,eCCbIBOCnpIDITIDIHyCBoeHIDIHH-
q>OpMay,HH.
HarpOMO>KAeH
....
eKapT
....
HOK
He
n04MeHRume
C04ep:»caHue
ny6AuKaguu
pucyHKaMu
U
l/Jomozpal/JuRMu
U
He
4onycKaume,limo6bl
o6UAue
zpal/JuKuMeUlaAO
BocnpURmUlO
uHl/JopMaguu.
PHCYHKHHq>OTorpaq>HH,lI,OJ\2KHbI
nOMoraTb
BOCnpIDITHlO
,lI,OKYMeHTa,06AeJ'llaHnOHHMaHHeCAOlKHOHHHq>opMay,HH.
He
HaBO,ll,IDlHTe,lI,OKYMeHTHl\l\lOCTpa!!HRMH,,lI,eMOHCTpH-
pyj{CBOHXY,ll,02KeCTBeHHbIe
cnoco6HOCTH,
TOAbKOnOTOMY,
'ITO
yBaceCTb
,lI,OCTYllK06UIHpHOHKOMeKy,HHKapTHHOK
(CKaHHpOBaHHbIx,
H3KAHn-apTa,q>oTorpaq>HHHAHpHCO-
BaHHbIX).
TeCHOTaHanonoce
lly6AuKagUlo,
B
Komopou
HemHU
KAOliKa
CBo604H020
uu
MecmaUB
Ka:JIC4b1U
Y20AOKKomopouBmucHyma
KaKaR-
Hu6Y4buHl/JopMagUH,OlieHbmpY4HOliumamb.
HanOAoce,
3a6HTOHno,ll,3aBH3KY,O'leHbTPY,ll,HO'lTO-HH-
6y,lI,bHaHTH,
a'1HTaTbee-npoCTOKaTopra.
H3bI'!!HTe
cnoco6bI
,lI,06aBHTb
6eAoenpocTpaHcTBoBCBOIO
ny6AH-
Kay,HlO.
303
304
REPUBUCANS
ONTHEMOVE
ftlt...
~_.l
,So
,
.
...,...
_-
ft
~
ft
l1lRO
~
Ut
.........-.-
_
Ss5
........-.:,
I
..
'',,"",""'tI)O
....
-....
i""
..........
III
.....
~
bdIbL
t-.IF-
4d
I0Io..'-
.....
'i
0.11
l..on-.'''''
III
.-.t.
~
I!
I
_""'_.......
79
I
*-
,
,"'?'
III
:\
..-.
'
9
5
r
5
?
~
H"'
111
1a«ftt
dokIn
i
...
m..
,"
=
......
∙p.o'_oIloIorllt-.
................
__
--.
5;'
I.
_
_'''p'adzl,
MC
«
en
'£?
9
........
J
f
....
,""d'
••
~.
"
.-II.:,
$'
S
~~""'Lrl
......,'"
nt.__
2
tit..
_.'
i
tltWW.......
r"':o.,............
e
'="
-.IIlta;
he
...
'
""
(j)....-.-__
-Slllba
a,.
_alba
P
..
,
\l5'
:.
'.*'
I
......
,
...._ldll'llald.d,,∙bjslpa.
-,_DIlII_wl..Sa.-.t.DIlII
',
'>*
~
__....._wl.-lItaII.......
_
.......
6o\or...
t
$
tn;tllclnrtt
sa
bMsl.ItIa~""t.
Ill.
\
"..,t-...
POLITICAL
INSIDER
=-
INSESSION
•
INTROUBLE'"
tit............
,
9
~I
........
doklntll
..
1
r....
bpl1:
•
.uab'Hs!
Lo<aI
CRJI'I
:'"
da.-a_
l,..ott-.
......
'
p.-
'£'
I."",
»
__?d
~
laIliWo
m=
Ttrd
$
1111
t
7
114
*_
r
t
..
i
wI~
*dt,_
~-
........
,...
':
,......
,
____....?
."
l'
_'--':
•95
.......
.w.n......
~ont
"pt,S"'5
~_
........
......................
•,_
~.
uiWIa.d
..-c.po'"
:•
UdooI
.u.'ftC'OtP'I'
radptl
DIi*_
~
_......
!'
lb
IliaJ_
aII4aIP
tt
lOa
bill'
,h'.\
..-..040
coJLMOlU.l.
o.&a
_'T',
i..
..a
_
...
__
.......
m-....
w.......
hm'wltlanJp
,
Tdft.
.......
__•
X-..........
~
EclI.u
ttumamell.bHe
UMeemOC06020UHmepeca
K
ny6l1.u-
Kaguu,
eMyCKopeeBce20
6y.aem
HeoxomaCMompemb
Ha
cmpaHugy.CTlAOlUb
nOKpblmylOmeKcmOM.
VlMeiITe
B
BlIAY.'ITO
«cepbIe»
CTpaHHW>I
KaK6bI
BH3yaAb-
u
HO
npe,z:r.ynpe~aIOT
0TOM,
'ITOnpogecct.ITeHIDI
gaHMeT
HeMMOBpeMeHH.
VI
KaKHM6bI
YBAeKaTeAbHbIMHH6bI.l\O
co,z:r.ep2KaHHe,z:r.OKYMeHTa,'1HTaTeAbM02KeT
npOCTOHe
ga-
XOTeTb
pa36HpaTbCH
CHHM.
POLITICALINSIDER
-....
..
~
...
_.
•
,
..
~
...
~
..............1Id2lIII
•
-
i
,1'dm..
"'
....
_
.........
---
,
•
....
.
......,
.........
...-
0
-
0._
...__
.....
----
.-
...-
,
I
t
I5IIlW•
lor.'
0
..
,
•
...
•
:
00
""w...-c:
-
,
--
--
,
..
1wt.7d
0
,
m1!
P'
•
•
0
HI_oir*na'
0
m..
doIGn
_
.....
Dda
........"""""-aa....
...
•
--
0
.
......
__
..
.....cz..-'IlDIlI
$
,
•t
,
...
--
......
et_
ocbo
.l!p'_
opt
Dli*_
...
_ldoftdo-
,
•
n
'tC',•
__
-
,
0
i
-
....
,
,
..
•
...
•
_OlIo
•
:
0
"domt.............
-
,
d.
,
..ft1
.........
,
,
,
fap!I:..n..........
'-
.................
:adI
57
0
•
7
5
7
7
•
_
..
-
,
=
'-_.
fftph..naDdDllIllfC'-
:
i
2,
...
,
ft
~
...............
Ifw;l
--
,
•S
alWI.
",
f
"r,'
,
u.
-
,
0
,
-
D*_"'
__
•
,
11
•
"
:
'
,
l.-S-.........
...
'
,
•
•
•
...
...
..
-
IOUI
•
fw,ph
aI1I,.
d'b'
'-
-.
I
•
,
•
..
•
,
I
•
...
i
_
..
-
,,
..................
•
1"
l'
lalloonlt
••
',---
i
,
,
-
___
a-
**'"
-..pa
all......,
IlJ)ll
twI
..
od
t1rc1
'
I.1
«...............
.-1
•
I
,
UtwIII........
--
r
,
i
-,
"
i
-
,
It.
......
d-.d
...
...
-
-
~
.............
~'Eo:"""'"
..
.c:tp1
•
,
I
'"
57
J
fnpII
ada
"d1W
'-
't
Ila
II1II.1......
t:s
_
I
'tt
"
'.
bocnd
---
=
d.
s--
Ddt
4oIOft......
rJl<t---
•
,
,
.....
I
-.
...
__
.....
I
i
..-
..
-
......
_
........
1'
,~
,
,
••
,
,
•
7-
.....
'
I
card
--
:
,
,
ta~.n
.,.
.-sd,"
...
..
-
,
n'~
.
;
n
.
...
-
't
1II....
~CIl.
,
"
.-
,
t-....
-s.~
....
iNt.
o.tI:
.'
'1..:d
7
'
..
'--'
_..u
......
∙Sdlt,....
_"'__
~III
4oIon
-..pa
auqu...,
i
I
•..0
-
•
,
I
..
,
•
-
l'
7
,
uo_
..
-
~
doloft
......
Ie-
..
'"
...
-
..
.....
,
',
......
",
d-ei
.....
'"-e.~
'.-
h•
,-
tau.
'''=
cnpa'
-.cfJtt
•
,
"$
e∙
i
•
po
,
1,
I
OS
lat
liIllDl.aIIqlIlp....
I
In
"
'.~
--
1;
.-...a.
-
Ih
'll'Nl.DIIb
MIon......
~_
DlIII_...
_
........
--_.........
I
,
"""'
.......
I
,
lr:I'"
--
I
,
.,
•
•
,
5~"'"
+de.rd
,
•
,
..
-
~_tlIII_""1I
~.n.
,.
MKtplt
.............
~
i
I
III;
I
i
...
-
Iat
liI.,wst..........
___
et
.-
,
•
i
..
-
a
..
•
CI
,
,
•
....
•
:
""'
....
:
...................
-
...
_-
.......
0
i
--q
I'
I
•
7
I
--_.
.-
I
,
I";
•
•
•
dDion:............
e.dBII
•
•
......
,
O*_tlIII_.....
-
•
VI*II
n
'et
0
,
7'1
:
-
I
'
.........
,
--
-
•
BblCTaBKa
OW1I160K
Cn~WKOM
TeMHblM
~n~
cnO>KHblMcl>OH
(JJOHHUKoz,aaHe,aOAJlCeH
KOHKypupoBamb
c
meKcmOM.
Oq>oPMNUIBpeSKHHpaMKH
C
q>OHOM,
He
.lle.l\aiITeHX
TeM~
HbIMH
H.I\H
C.I\OlKHbIMH.
Oc06eHHo
eC.I\Hq>OHpacnO.l\araeT-
CHsa60.l\bWHMH
6.1\OKaMHTeKCTa.
TeMHbIHq>OH,C.I\OlKHble
Y30pbI
MOryTYXY.llWHTb'1HTaeMOCTb
TeKCTa.
,
T
••
~U."'''
"
,
;~..,.luods
.....
\iob.
wo:I:.l
,
.".,.._
$'
I
p--..
,
..__......
__
",-1Ir
/oOWO---'"
,
,
~_
••_-._....._-.
..
=
t
....
__
....
_--_
....
__
..
-
...
~
~_
..
__
......
---_
..
____
••_10:.
KapT~HK~,3aKpblBalO114~e
Ba>KHblM
TeKCT
J1AAlOcmpay,uuHe,aOAJlCHblMer.uamb.
:-:heMeHTbI,YKpaWaIO!!!HeHa'la.l\O
r.l\aBbI
HAHHHq>opMagH-
OHHoro
6IOMeTeHH,
He
.llO.I\2KHbI
saKpbIBaTb
TeKCT,
nOMO-
u
ralD!!!HHOpHeHTHpOBaTbCH
B
CO.llep2KHMOM.llOKYMeHTa.
];htfchi([[nrr
OrTgp,
::
,
I
305
306
,nasa
13.
CTaHAapTHble
OW~6K~ A~3ail1Ha
3aC~1nbe
OAHOnMKOMCepOCTM
BCUKHbIeyqacTKH
TeKCTa
Hepe,nKOlPopMaTHpYJOTCH
OCO-
6bIMCTHJ\eM,
O,nHHaKOBbIM
.nAH
BCeRny6J\HKagHH,
npH
u
aTOM
B
0lPopMJ\eHHH
qaCTO
3a,neHCTBYJOTCH
rpalP~eCKHe
aJ\eMeHTbI.
K
TaKHMyqaCTKaMOTHOCHTCH
COBeTbI,
npe,ny-
npe2K.l(eHHH,npHMeqaHHH,CnpaBOqHaHHHlPopMagHHH
T.
,n.
11xyqacme
B
olPopMJ\eHHH
KHHf
aHaAOrnqHOPOJ\Hcne-
gHR
B
KYJ\HHapHH:nOJ\02KIUIIb
CJ\HIIIKOMMHOro,
H6J\lO,no
HCnOpqeHo.
ECJ\H
OHH
BCTpeqalOTCH
CJ\HIIIKOMqaCTO,TO
nepeCTaIOT
,neRCTBOBaTb,nOJ\2KHbIM06paBOM
•
.
_,
.
o...d'i_)tl~IW.60_
....__
.a-.I
._.__
..
:.~.~
_
9'!!!.~.~.~."".-!!f.t!!!!!!!!!>_~.P.!'_
.
--
•
~a....
f,.
••
h'Uloo;~,."..
-:,_,..
"""''''''''C~_
'"
......
~,
~_.~~~
..
~~
--
""
.....
'""""
..
'---
.-
-..--.
·;~Ji:;:;~:';t.t,i;.':;;~:2~~;'-;;;':~_
...∙∙
..........u_
~
•
..,;........-,_:,;
_~"
_.•
....,
•
.,.~
....,_
.,._.'._"
'~
c
..-<oy,.∙,
_•
"....
,,_~
...'"'...,.,..
_
:.:f
t~
_
.
.....,..,~"""'
......""""'
~.~
__
~:oo~'_C_'"
.._.....__._._...
ri'
..
~.:'!G,~~.~~.~.~_~.~..,.~:~~..,,.....;..~;-.!~.!
....._.....
........
~~_
.......
-
..
_
:_.'--;-
__.,".-r"'"
~":Y"'--'<>::':
"""""':."
C>"C"
"'...-."..
.•
,.",."".1,._--'-'
~....-,,~-
-.=
~
'b'"
.-...ioI._,........._.,.,.,
.
_"""''-
.~
....--,.._"'-_
..
=
-_
....
,
.'"
'M<.•
__
h_"~--'_""'''
_
:,!(..........
,......100...1.1....
~
__..........
.j:.
e-__.-....
_''
_
._
......
__.-.f:..
.l.-
w
...
w..::t;::7'';;;;.....;:;]
.------
.._
.-_d..
"da
...-i
-
:~a
__"""",
~
Wloo_
_
..
...
_
....._.
......
au;,
IF•__
.__._.
._..
__
..
_.__..
•
w.-
',."
v'
"'.,,~..
•
_
s----
i
....
,~.----
_."",_:
.........
~.~~!'!..:..*
..
!!
l...!..'.
.i..
._._
..._._......
-J
..__'...
...,11
...10_
-
,~.
-----.""...
~~ ~._
....
,..--_
....
_-
...
-
.
.,
'-'-"'--=r"-'"
OoIfy:-_,,
w
__
,._∙_-∙_∙-
..
.
;;',_Go*.lo
....
-._Io....__
t:Ur
__
_
U_W2.~~"'_~_""-"'~Io"'·~_"
_
ECJ\HMaTepHaAaToRf.!\aBbICJ\Y2KHT
BaM
PyKOBO,nCTBOM
BnpoBepKe
BaIIIeRny6J\HKa!J,HH,H
BbIHe
HaIIIJ\HHHO,nHOR
OIIIH6KH,
TO
npHMHTen03,npaBJ\eHHH!
BaM
y,naAOCb
H36e~
2KaTbCTaH,napTHbIx
OIIIH60K,qTO
nO,nHHMaeT
BaillY
ny6J\H-
KagHIO
HaypoBeHb«BbIllIe
cpe,nHero».O,nHaKO,nOKYMeHT,
BKOTOpOM
HeT
OIIIH60K,He
CTaHOBHTCHalPlPeKTHBHbIM
aB-
TOMaTHqeCKH,
npocTOBHeM
3aA02KeHnOTeHgHaJ\
K
YJ\yq-
IIIeHHIO.B
3aKJ\lOqHTeJ\bHOR
rJ\aBeMbIpaCCMOTpHM06-
paBgbI,o,nHa
qaCTbKOTOPbIX
H306HJ\YeT
oIIIH6KaMH,
a
,npyraH6aAaHcHpyeT
HarpaHHycnexa.
11nOKCUKeM,
KaK
M02KHOYJ\yqIIIHTbaTH,nOKYMeHTbI,pyKOBO,nCTByHCb
oc-
u
HOBHbIMH
npHHgHnaMH,nH3aHHaH3,nPaBbIM
CMbICJ\OM.
308
rnaBa
14.
PeAI.13aLltH
AOKyMeHTOB
AHsaHHHpe,lUi3aHH,
C
TOqKH3peHIUInpoj!ecca,
npaKTH-
qeCKHH,lJ,eHTH'lHbIHOTAH'IaIOTCHP.pyr
OT
p.pyra.l\HIIIb
OT-
npaBHoHTOqKOH.Pe,lUi3aHHHaqHHaeTCH
C
oj!eHKHy*e
roTOBOroBapHaHTa,aHeC
npHp.YMbIBaHHH
HOBoro.
Yero
TOqHO
He
Ha.ao
p.eAaTb,
TaK
3TO6e3p.YMHOnepeTaco-
BbIBaTbTeKCTOBbIe6J\OKH
HrpaqJHKy,Hap,eHCb,'ITO
OHH
BP.PyrpacnOJ\o*aTCHJ\yqIIIHM06pasOM,qeM
B
HCXOP.HOM
p.OKYMeHTe.
flOTOMY
'ITO
HMeHHO
P..I\H
3THX
3J\eMeHTOB
BpHP..I\HBo06IJ!eMO*HOHaHTHJ\yqIIIeepacnOJ\o*eHHe
-
Bep,bH
OHHcaMH,
H
HX
pasMepbICOOTBeTCTBYIOT
COBep-
IIIeHHO
onpep.eJ\eHHOMY3aMbICJ\Y,lUi3aHHepa.
flepecTaB-
J\HTb
HX-
3TO
npHMepHOTO
*e
caMoe,
'ITOnbITaTbCH
HC-
npaBHTb
HeKpaCHBYIOKapTHHKy-nasJ\,CJ\O*HB
ee
P.pyrHM
cnoco60M.ToeCTbIIIaHCbIHaycnex"yJ\eBbIe.
flpe*p.e
Bcero
paCneqaTaHTep.OKYMeHTHTIJ!aTeJ\bHO
ero
H3yqHTe,
npOqHTaBOT
Haq3J\ap'OKOHj!a.flpep.cTaBbTe
ce-
6e,
'ITOBHP.HTe
eroB
nepBbIHpas.OJ!eHHTeK3*P.bIH
3J\e-
MeHT
CTpaHHj!bI
C
TOqKH3peHHH
ero
P.OCTOHHCTBH
B3aH-
MOCBH3eH
C
p.H3aHHOMp.OKYMeHTa
B
j!eJ\OM.
OTBeTbTeHa
CJ\ep.YIOIJ!He
BonpOCbI:
•
AerKo.I\HqHTaeTCH3TOTp.OKYMeHTH.I\H,
Hao6opoT,
C
TPYP.OM?
•
.HBAHIOTCH.I\H
caMbIe3aMeTHbIeeroSJ\eMeHTbI
H
caMbI-
MH
Ba*HbIMH?
•
Ec.I\HK3*P.YIOCTpaHH!!y(pasBOpOT)
paCCMaTpHBaTb
He3aBHCHMO,TO
6yp.eT.I\HnOHHTHO,'ITO
OHH
B3HTbIH3
OP.Horop.OKYMeHTa?
•
flPOH3BOP.HT.I\HKaKHe-HH6yp.b
3J\eMeHTbIBneqaTJ\e-
HHeHenpHeMAeMbIX
H.I\H
HeYMeCTHbIX?
•KaKHMHnpHJ\araTeJ\bHbIMHBbI
oxapaKTepH30BaAH
6bI
p.OKYMeHT,
npOCMampUBaR
ero(a
He
lfumaR)?
flop.o6HbIH
npOCMOTpCnpHCTpaCTHeM
Mo*eTp'aTbOP.HH
H3
Tpexpe3YJ\bTaTOB.
B
xyp.IIIeMcJ\yqae
BbIpeIIIHTe,
'ITO
uu
HCXOP.HbIHP.H3aHHHHKyp.a
He
rop.HTCH,HHap,O
Bce
HaqH-
HaTbC
"yAH.
flYCTb
3TO
BacHeC.l\HIIIKOMpaCCTpaHBaeT.
OC03HaB
TIJ!eTHOCTb
qaCTHqHOrO«KanpeMOHTa»,BbI
C3-
KOHOMHAH
Maccy
CHJ\.
A
KpoMeToro,
o6peJ\HB03MO*-
u
HOCTb
nOJ\yqHTbCBe*HH3apHp.3HeprnH
-He
OTKasaB-
IIIHCbOTCBOHX
npep.y6e*p.eHHH,MO*HO
TaK
p'OKOHj!a
H
He
nOHHTb,
HaCKOJ\bKOOHHCHJ\bHbI.
06pa3l\bl
peA1iI3alilHa
B
J\)"IWeMcJ\)"Iae
BblpeWHTe,
tITO
~OKYMeHT
H
TaKY2Ke
nO'lTH
COBepmeHeHH
HMOJ\HWb
tJYTb~tJYTb Koe~tITO no~~
npaBHTb
(nOMelUITb
CJ\HWKOM
CTpomHWpHqrr
3arOJ\OB~
KOB,
OCB060~ KaKOH~HH6YM 3arpoMO~eHHbIH
yroJ\).
ybeHTH¢HWiPyiITe
np06J\eMHble9J\eMeHTblHHCnpaBbTe
HX
(HJ\H
Y~aAHTe
HJ\H
3aMeHHTe).
11
nOCJ\e~HH
BapHaHT,
CaMblH
paCnpocTpaHeHHbIH:Bbl
HCllbITaere
cMewaHHoe
tJYBCTBO.
KaKHe~To
9J\eMeHTbI
no~
KalKYTOIBaM
y~a'lHbIMH,KaKHe~TO
HeT,
npH
aTOM
YM'l~
o
Hble
MOrYTllJ\OXO
B3aHMO~eHCTBOBaTb ~pyr
C
~pyroM.
A
M02KeT
6blTb,Bce
CTpaHHy,b1
no
OT~eAbHOCTH
BblrJUI.ZVIT
3aMe'laTeJ\bHO,
HOHe
CKJ\~lBaroTCH
B
geJ\bH}'lOKapTHHY,
o
He
OKaBblBaIOT'leTKOBblpalKeHHoro
B03~eHCTBHH.
3T03Ha'lHT,'ITO
nopaHa6pocaTbHecKOJ\bKO
'lepHOBbIX
BapHaHTOBMaKeTa,B3HB
3aOCHOBy
K~Oro y~a'lHble
¢parMeHTbI
HCXO~Oro ~aHHa.
flocym
Bbl
3aHHMaeTeCb
o
0
~aHHOM,
HO
HMeere
B
aKTHBe
XOPOWHH
3MeJ\
-
HCXO~~
o
00
HblH
~OKYMeHT,
CTaBWHHHCTO'lHHKOMTBOp'lecKHX
~eH.
HepeMo
O~H~~a
3aHMCTBOBaHHbIXH3
Hero
9J\eMeHTa
o
CTaHOBHTCH
¢~aMeHTOM
cosepweHHoHOBOro
~aHHa.
11
He
CTapaHTecbCOxpaHHTb
no6oJ\bweOT
nepBOHCTO'lHH~
Ka,
nOTOMY'ITO
TOr~a
BblB
KOHgeKOHgOB
eroH
BOC~
o
npOH3Be~eTe
-COBceMH
He~OCTaTKaMH
ero
~3aHHa.
rIpe~cTaBbTe,
'ITO
~eH ~H3aHHa,
KOTopbleBbl
coxpaHHe-
o
0
Te,-
9TOTO'lKH,
a
YM'lHbIH
~H
-
9TOnpHMaH,
KOTO~
paH
HX
COe~HHeT.
ECJ\H
COXpaHHeTOi
o~a
HJ\H
~e TO'l~
KH,TO
BcerMM02KHOHa'lepTHTbnpHM)'IO,
a
eCJ\HTaKHX
npe~onpe~eJ\eHHbIX
TO'leK
60J\bwe,TO
no~
HHX
np~eTOi
nO~CTpaHBaTb
BeCb
~aHH,
KOTOpOMY
~OJ\2KHbl 6y~YT CO~
OTBeTCTBOBaTbBce9J\eMeHTbI
CTpaHHg.
06P03L\blpeAH30MHO
B
OCTaBweHCH'laCTH
~aHHOH
rAaBblc06paHbl06paBy,b1
pe~3aHHa
PaBJ\H'lHbIX
~OKYMeHTOB.K~IH
npHMep
Hcxo~oro
HnOBTopHoro
~H3aHHOB no~p06Ho npoKOM~
o
MeHTHpOBaH,
nepe'lHCJ\eHbI
He~OCTaTKH
cTaporo
~aHHa
H
npeHMYI!!eCTBa
HOBOro.
.H
nOCTapaACH
npOHJ\J\lOCTpHPO~
o
BaTbnpHMepaMHBce
cgeHapHH
pe~aHHa
-
O~ ~OKY-
MeHTbl
nepe~eJ\bIBaIOTCH
nOJ\HOCTbIO,
Tor~a
KaK
~pyrne
npeTepneBaIOT
J\HWb
He3Ha'lHTeJ\bHbleH3MeHeHHH.
309
Hepe.!l.KopeAI130HH
crOBI1T
HOCnepeJJ.
HenerKl1MBbl60-
-
..
paM:
'lepHOBOI1
Bapl10HT
co-
~PJl(MT
ABe
6necrslU,l1x,
HO
o6comoTHo
HeeOBMeCTl1MblX
I1AeI1.Mblcnb
0TOM,
'ITO
OT
OAHOH113
HI1X
HOll.OOTK03OTI.-
Cll,
AJlRAH30HHepa
Henepe-
HOCHMO,11
ORTIblTaeTCll
eOB-
MeCTI1TbHecOBMeCTHMoe,
no-
ny'lORnpep,eK03YeMblHKyp!.-
e3HblH
pe3ynbTOT.
BOTBapl1aHT
nony'lwe:Op,HY
.
•
•
HAelOaop,el1CTBYI1Te
Bpe.o.l1-
y
•
'y
3011He,0Becb
l1eXO.o.Hl>I11
.0.0'-
KYMeHT
eOXpOHI1Te.npo30-
nae.Korp,oBblB
cne.o.ylOlI.ll1H
pa3
OTKpoere
3TOTaonae,TO
6YAeT
BOCTpe60BOHO
BTOpaR
6necrRlI.lOlil1p,ell,
TOecrbne-
peABOMHOnpoeTCllBTOpOH,
306blTblJ1
nyTb.
310
rnasa
14.
PeAVl3aLilH
AOKyMeHTOs
PaCCMaTpHBCUIaTHo6pa3gbI,
cTapaiheCb
cKoHgeHTpHpO-
BaTbOI
HeHaKOHKpeTHbIXTHnax
.zr;OKYMeHTOB,
aHanpHH-
gHnax
H
H.zr;eHX.zr;H3aHHa.l1.zr;eH,Jl.emaIgCUI
BOCHOBe
QT-
Jl.HQHOrO
6yKJ\.eTa,MOmeT
B
paBHOH
CTeneHH
npHrO.zr;HTbCH
npH
C03.zr;aHHHHH<I>opMagHoHHoro6IOAAeTeHH.
nOMHHTe,
60Jl.bIIIHHCTBOnpHeMOB
y.zr;aQHOrO.zr;H3aHHa
npHMeHHMO
KJ\.I06bIM.zr;OKYMeHTaM.
IfIH~opMau.MOHHble
610nneTeHM
CJl.e.zr;HTe3a
TeM,QTo6bI
o<l>0pMJl.eHHe6IOAAeTeHH
COOTBeT-
CTBOBaAO
ero
co.zr;epmaTeJl.bHOH
HanpaBJl.eHHocTH.
B
npHBe-
.zr;eHHOMHIIme
npHMepe3a6aBHoe
H306pameHHe.zr;HHo3aBpa
u
H3arOJl.OBOKCTaTbH
HOCHTHrpHBbIH
xapaKTep,HOB
geJl.oM
u
BeCb
.zr;H3aHHnpe.zr;eJl.bHO
KOHcepBaTHBeH.
MCXO,qHb'.:1
POCn0110JKeHHblH
Bp036poc
30r0110BOKTpYAHO
YI1TOTb.
l.JTO3TO-
«TheFossilRecord»
111111
«FossilTheRecord»?
nOrOTl1n
MY3e~
COBepweHHO
He30MeTeH113-306011ee
KpynHoro
11306paJKeHI1~
AI1H030BPOHenocpeACTBeHHO
HOAHI1M.
CTpOKO«INTHISISSUE»
(B
3TOM
HOMepe)H06pOHO
CI1I1WKOMKpynHo.ECI1I1He
CYI1TOTb
30r0I10BKO,
3TO
COMblHKpynHblH
TeKCT
HO
BceH
n0l10ce.
FOSSIL
.
AUTHICUS
The
Official
NcwslettetoftheWMUSEUJw\
DEMBONES,DEMBONES...
Lorem
ip9Jm
dolor
sit
amet,
consectctnM"
adipisciDg
cUt,
sed
diam
nonummy
nibil
mjsmod
tincidum
ut
Iaorect
dolan:
magna
aliquamcrat
voJutpet
Ut
wisi
c:nim
ad
minim
veni,m,
quis
nostrudcxerci
taDOIl
ullamcorp
sUJcipitlobortis
nisi
ut
aliquipex
eacommodo
coascqudVditcuemolcatie
conacquat.
Duis
'n1rm
vel
cuminure
dolor
in
hcndmit
in
vulputatc
vetitcue
molCitie
comcquat.
vel
ilium.
dolore
eo.
feugiat
aulla
faci1isia
It
vero
CIOI
et
IOOI!D""
et
iuIto
odio
digniuim
qui
b'mdit
pnnrt
luptllliin
22ril
detemt
auguc
duis
dolOR
te
fcupitnulla
fw:jli
Ii
Loran
ip«'JDl
dolor
lit
amet,
CODI
c..
tt:t
adipisciDg
clit,
sed
diam
nonnmmy
Dibh
orianod
rinc:jdnnt
ut
1aottct
doloremegna
aliqDam
em
vol"'!,-
Ut
wisi
emm
a4
minjm
"",iam,
quis
DOItnId
c:xcm
tationuJlamwrpersuscipitlobortis
Disl
ut
aliquip
exca
con
'"lOdo
consequat.
Duis
11TttTn
vel
c:mn
iriure
dolor
in
hcndrait
in
vulputate
velit
cuemalestic
comequat.
vel
iIlum
doloreen
feugiat
nulla
facilisiJ
at
vern
C1'OI
et
ICCIWP"
et
iusto
odio
dignissjrn
qui
blaDdit
present
lupl'''''''
22ril
dclCDit
«ague
duis
dolore
DU1la
&cilisi..
Nam.
bbc:r
tempor
cum
solula
nobis
cleifcnd
optioJ:l
congue
nihil
i"'ICidict
doming
id
quod
ma;rim
placcnt
facer
possim
assum.Lorcm
ipsumdolor
sit
amet,
enisrDOd
tincidunt
ut.laorcct
dolore
magna
aliquam
c:rat
vohrtpat
Ut
win
cnim
ad
minim
YMIiam,
quis
DOStnId
exaci
tlltion
uJ1amWipet
suscipit
lobortis
nisl
U1
aliquip
RECORD
July
1996
exca
CO"
il•
.ooo
consequat.
Dui.s
.uternvelcum
iri~
dolor
in
bendrcrit
in
vulputalevetit
essemolestie
~
Dui.s
IJdcm
yeleamdolor
in
hcndrerit
in
wJpulatC
vdit
essemolcstie
consequat.
vel
illum
dolorcen
fcugiat
nullafilcilisi5.
COELACANTHMAKES
QUITEACOMEBACK
Loran
ipl'J!D
dolor
lit
ame:f~
COGto>:lel"cradipiscingelit,
seddiam
noklll......
1
nibh
cnipnocf
tiDcidunt
ut
lIorcet
dolOR
m'p
aliquam
erat
vobrtpat
Ot
wisi
eDim
ad
minim
veniun,
qaiJ
nostrud
eurcitatian
ullamcorp
suscipit
lobortis
Dislutaliquip
ex
eacommodo
comcquatvelit
c:ac
mole.tie
comcquat.
Du:is
Ilrtan
vel
cum
iriarc
dolor
in
hcndrerit
in
vulputatc
vetit
esse
moJestie
ccmacquat,
vel
illum
dolore
co
fi:ogiat
nulla
&cilisis
11
ve:ro
trOI
et
accumsan
et
iasto
odio
digniuim
qui
blaDditpnClC'Dt
hIptItrnn
zzril
dclCDit
augue
dllia
dolore
Ie
fenpn
nulla
fIcilisi.
suscipitlobortis.
Lorem
ipmml
dolor
sit
amct,
consectet
&dipiseing
elit,
sed
diIm
01'llIilli.
'1
nibh
b∙ip
w<!
tjncicfnnt
ut
laorcct
dolore
rmgna
minim
ven;un,
quis
aliquam
ent
volutpeteoJfcugiat
Ut
wisienim
ad
minim
vc:n;lm,
quit
nostrud
exc:rci.
titiannIJar",
AlCper
IUSCipiI:
loboniJ
niJ.l
Itt
aliquip
exea
CO∙!"∙'N1o
comcquat.
Duis
.lrtan
velcum
iriure
dolor
in
bmolrc:rit
in
vulputatc
velitessemolcstie
comcquat,
vel
ilium
dolore
cu
falgiat
nulla
facilisis
It
veraeros
et
1OO"'∙san
et
iUIlo
odio
dignjuim
qui
btmdit
pncscnr
1uplalmD
=U
cldarit_
duis
dol
...
nulla
facilisi.
Nun
liber
tnnpor
cumsoluta
DObis
elcifc:nd
option
coogue
nihil
iwpc::tdiet
domiDg
id
quod
muim
p1acc:nt
facerpossim
ISlum.
Lorem
ipsum
dolor
sit
amet,
c:onuctetucr
&dipiseing
elit.
sed
diem
DOfllllliiity
Dibh
euiJmod
tinciduDt
Itt
laormdolorc
magna
aliquam
erat
vohrtpat
Ut
wiJi
CDim
ad
minimveniarn,
quis
oostrud
e:xtrei
tltion
nllllJll:Ol'PCt
SU&cipit
lobortis
nW
Itt
aliquip
cooscquat.
Nam
bOer
tempor
cumsoluta
nobis
conguc
nibil
i"q~iliiet.
BO.l\ee
CB06o.lJ,HbIHH
HelIIa6.1\OHHblH
,l(R3aHHnpH,ltaeT
610.1\-
.l\eTeHlO
OT'leT.I\HBOHeq>opMaAbHblH
06.1\HK.
311
IN
nus
IS'ut
1
Pb=olPorio-
Pod
..."
!luI.
VN
4
ltucup
1ril:h
Wmston
Sb-
.d
6
TnoduAhow
TN
Ii,.
Ho
CTpOHI111e
nO~Bl1nOCb
AO.nOnHI1TenbHOecBo6oAHOe
MeCTO,T.K.
OrnOBneHl1e
BCTpOeHOBH03BOHl1e
THEFOSSILRECORD
~Nt'
""T"
,-"
I
J-+JM
Oembones.
dembones..•
Coelacanth
makesquite
acomeback
ALlTItKVS
WMUSlUM
Loraniprum
dolor
lit
amet,
COll.JeCtetuU
adipi.sd.nCellt.
&eel
dlam
aOGummy
nibh
c"innocl
rirvidUflt
ut
laoreet
dolon:
m,p"
a1iquam
em:"""'"
Ur:
wisi
milD
ad.
mjnim
,,",i,m,
'luis
IlOImMf.
cu:rci
arion
ull,mc;orpRl'cipit
lobortunisi
utaliquip
exea
commodo
consequatvditesle
moIc:Ric
conteqU&L
Duis
'limn
vel
cummuredolor
ia
hmcl=ir
i.D
wlputate
wlir
CIfC
molcstieoonsequu.
vd
lllum
doIorceu
fnlplt
nulla&cilip.
at
YaQ
crOI
UVQlmsan
et
iusta
ocii.odipiuim.
qui
bwuiit
pneuct
luputwll
zuil
ddcnir
aupe
duis
dolon:
te
fc:upirnulla
Dcilin
Loran
ipptm
dolor
sit
amet,
COttKCtet
ad.ipiscinC
dir.
sed.
diam.
DOnnmmy
nibh
e1jili""'ll
tinc;mtnt
at
1aorea
~
mJCN
Wqam
CDl
'YOI
t
?,
Utwisi.
e:Dim
ad
minjm
,..,iam,
quia
ncmud
czuci
wioD
..
Dame'
.fper
swcipU:lobortiI
aid
ut
aliquip
ClI:
cacommodo
c:onscquu..
ow.
Loremipsum
dolor
ait
&met,
CODSCactuer
adipiKiDI
elir,
sed
diam.
DonumlDYnibb
ct!iamodtiDcidunr
ut
laoreet
doloremap'a
aliqamcm:rinpn
Utwilic:aim
ad
minim
wni,m,
quiI
DOSCNd
t:4iU
tatioa
gll,mmrp
suacipit
lobortiJnisI
ut
aliquip
exca
commodoconsequarrditesse
mo&c.:ic.J'
,R'
Duis
,.
.....wi
eummure
doIot
in
bmdruit
i.D
vulplltUc...
dit
elSemalestic
couequat.
't1:l
illwn
doIon:
eu
fmpat
bulla
&n
1
isj.
at
vero
ere.
et
K(:n
mnn
et
iUltO
odio
dign;"';m
qui
blmdit
prlCldlt
lupnDltn
mil
dcknit
que
duU:
doIore
te
m!pit
nulla
f:adlisi.
NVipit
L3borris.
Lorem.
ipsum
dolor
at
amet.
con.
1t1
adipiscing
clit.
tal
cl.i&m
DObummy
bibb
cujpnocl
rincidUbt
ut
.laoftt1:
doloR:
ma.-
.
.
.
.....
-
._.,.,..
...
pamlft!m"""pm
CfW'--s_UU_III+""
fn~Jl
autem.
ftI
eumiriurc
dolor
in
hmdrait
in
,..'lpm"vditaRmr'
~
cocuequ;zr.
vd
illum
do&oft,
eu
rep'
au11a
&cilia.
It
"PI:I'O
cttJI:
et
vo∙
mnn
a
ium::t
ociao
dipiwim
qui
bhndit
pi'
It
h'l-
'''III!
zzrilcHmirmpcdWrdoloft,
nul1a
bo,.
Nom
Iibtt
'""I""
QUO
ooIuu
oobio
dafa>d
opaon
=sue
nihil
imp«&
domins
WI
'I""'!
mnim
placerat
&a:r
pouim
asswn.
Lorml
ipcum
do&oz
at
unct,
con.,..
Fe
netadipiKinC
elit,.ed
diam
nonummy
nibh
cui.mod
rincidlmt
lit
Iaoua
~
magna
aliquam
c:m
vol∙ttpat
Ut
wisi.
mi.m
ad.
minim
wniam,
quia:
ncm:rud.
curci
rationullamcorpcr
swcipit
loborWnisi
Ut
aliquip
ex
C2
commodo
ClOGIeqUiL
Duis
'I'P""
wl
cum
~
dolo,
in
hmdruit
in
vulpUD.te
yelit
CSIC
moleftie
""""'I""'-
Ouisallmn
ftI
cum.
dolor
in
bmclrcrit
in
vu\p'tatt
wit
CSIe
.....
.L
tic
coasequar.
wi
illum
do&o~
cu
(c
..
pt
nuDa
faejlim
Utwisi
c:nim
ad
minim
Wbia
m
,
quia:
aomud
cwo
w:ion.
IIlbrn<:orpu
JUJCipic:
1obortis
IUd
at
aliquip
CI
a.
c:omm
odo
c:onsequat.
Du.is
autcm
vel
caminure
dolor
in
hcndruit
in
wlt-
.c'fttitc:.!N'.L
ticmn.'IlW.wliIlum.
cIoIore
eu
"'ria'
au1la
&o
1
in.
;II
ftI'O
aa:
a
1CC"rtlftl'
cr
iUJtD
odio
dil"iqim
qui
bbDdit
P'•
if
hqwmrm
mil
dcknir
-'PC
dW.
cWo:e
nulla
&o1isi
NaIll
1ibcr
cnnporcumsolem
nobia
dcifmd
opOon
=sue
nihil
impadi«
domins
WI
'I""'!
maDill.
p1acau
facu
pacrimassum.
LoraD
ipIWD
dolor
sit
amct.
mn""
'dnet
adipivinC
dit,
.ed
diam
nonuauny
nibb
eui.mod
liAcidu.nt
Ut
Iaorcet
dolotc
mapa
a1iquam
crat
vohnpat.Ut
wiD
cnim
ad
minim
wniam,
quia:
nOlUUd
curci
u.rionuJlamcorpcr
.uscipit
IobonU
Did
on
.!;quip
"''''''l''''-
Nom_
tcmpor
cum.
solultJ.nobisconpcnihil
impad;<t.
30rOnOBKl1Tenepb
HOnonOBI1HYBABI1Hyrbl
BTeKCT
COOTBeTCTBYIOll.\I1XCToTei:1
-
-
nony~oeTc~
HennOXOI1
Bl13yonbHbli:1
KonoM6yp
CH03BOHl1eM
6IOnneTeH~,
HenpOBAO
nl1?
COAepJKOH
l1e
ny6n
11
KO
111111
I1HTerpl1pOBOHO
Cee
H03BOHl1eM.
nyCTO~
KonOHKO
CIleBO
AenoeTnonocy60nee
OTKPblTOi:111CIlYJKI1T
YAo6HbiM
MeCTOM
A11~ p03Mell.\eHI1~
nOrOTl1nO
MY3e~.
312
rJlaBa
14.
PeA1II3alilH
AOKyMeHTOB
H03BOHMer03eTbi
8q>q>eKTHBHoeHa3BaHHera3eTbl.n;OA2KHO
6bITbHa6paHO
XOPOIliOtIHTaeMblM
IIIpHq>ToM,nOBbllllalO'!!HMY3HaBae-
MOCTb
Ha3BaHHSI.TIDKeJ\bIH
HeKOHTpaCTHbIH
IIIpHq>T
Ha-
3BaHHSI
Ha
IVu\lOcTpagHHBHH3Ye.n;Ba.I\H
BaM
3anOMHHTCR,
a
OTB.I\eKalO'!!He
BHHMaHHeTOHKHe
rapH30HTaJ\bHble.I\H-
HHH
yxy.n;rnalOT
eratIHTaeMOCTb.
IIfcxop,Hoe
M_l9f!7
nOAJoronOBOK
cnHWKOMBenHK
HHH'lerO
He
Ao6oBn~eT
KOCHOBHOMyH03BOHHIO.
•
•
•
HH.n;HBH.n;YaJ\bHOCTbTOHKOH
H
Y3KOHrapHHTYpbl
C
3aCetI-
KaMHBblpa2KeHa
CHJ\bHee,
Ha3BaHHenO.l\yqH.l\ocb
6o.l\ee
KOMnaKTHblM,
Ha
CTpaHHgenOHBH.I\OCb,'ITOOtIeHbBa2KHO,
cB060.n;HoenpocTpaHCTBO.Ha3BaHHe
OtIeptIeHOnpOCTblMH
o
.l\HHeHKaMH,
'ITO
YCH.I\HBaeTH3H'!!eCTBOMHHHMaAHCTHtIe-
CKora
CTH.I\H
era
oq>opMAeHHSI.
nocne
pep,.if30HHO
Apublk4llcnotllMtmtrmrlTecbnclogy.
J=
nOAJOrOnOBOKy6pOH
H
30MeHeH
MeHee
H030HnHBOHCTpOKOH
CH03BOHHeM
<f>HPMbI,H3AOIOU\eH
ra3ery.
iry
,,,otm
01
the
businca.
JGU
.m-
.
l;jil
......
~
IC«G-
o
trokand..ope.t)
pial;
for
«be
.lil'll
ofYtUI'*
SUOf)"OUr
I
ebarDdJom
WllI
be
in
nift.
JIlIy
1987
pbn.
the
~
of)'OW'
buslnes$
Iu\lC
nor:
cha'~d.
Attn"
an.
tb;rS
·rt~IO
ttlaa
Illt/It
.he'roandation
on
~
die
b.lsi"C$
was
builL
06'bJlBJIeHIotJl
0
nploteMe
HO
po6oTY
lot
peKJIOMHWe
AyqweHHKaKOropHCym<a,qeMnOJJ.06paHHbIHHenpaBKAh-
HO.
HNUOCTpaTHBHble
BCTaBKHHa
npeJJ.CTaBAeHHOMHIDKe
06'MBAeHHH3aCTaBMIIOTJJ.YMaTb,6yJJ.TOAa60paHTYnpe,lJ,-
CTOHT
3aHHMaTbCRnpoBeJJ.eHHeMXHMH'iecKHXODbITOBH
u
aHaAH30MCpe30B,TOr,lJ,aKaKnepe'iHCAeHHbIHHIDKeCnHCOK
06H3aHHocTeHCBH,lJ,ereAbCTBYeT
0TOM,
'iTO
ero
06H3aHHo-
CTH
CBO,lJ,HTCjlnpe2KJJ.e
BCeroK
KaHgeMIPCKOH
pa6OTe.
IIIcxo,qHoe
313
CHEMLAB
ASSISTANT
NEEDED•••
...tocleanlabequipment,prepare
repartsandproposals,and
keep
trackofinventory.$6.50/hrstarting
salary.Noexperiencenecessary.
Call
Dr.
Petri
at
307/344-8987,
extension178.
CMe~eHHe
311eMeHTOBKyrnoM
06bllBneHHlI
coaAoeTCTpOHHylOAblPy
BHyrpH
•
TOHKHiipy6neHbliiWpH<j>T
B
CO'leTOHHH
CnnOTHblM
MelKCTp0'lHblMHHTepBonOM
BocnpHHHMoeTCli
nnoxo.
DpoCToe
CTHAH30BaHHoeH306pCUKeHHepeTOpTbl
HaMeKa-
eT
Ha
Aa60paTOpHyIOcpeJJ.Y,
HOHe
BBO,lJ,HTKaH,lJ,H,lJ,aTa
B3a-
6AY2K,lJ,eHHe
OTHOCHTeAbHOero
6YJJ.YI1!HX06&3aHHOcTeH.
nocne
pe,q.>f30MHO
Cepoll
nnaWKOnOMoraeT
BblAenHTb
06bllBI1eHHe
HO
<j>oHe
OCTOl1bHblX.
30ronOBOK6ea
MHOrOTO'lHlI
CMOTpHTCli
60neeeCTeCTBeHHO.
TeKCT
06bllBI1eHHlI
HOMHoro
eCTeCTBeHHee
CMOTpHTCli
6ea
-
MHOroTO'lHH.
314
•
,nasa
14.
PeA\I13aiilH
AOKyMeHTOs
flPHpaapa60TKeP.H3aHHa
peKAaMbIcTapaHTecb
06be,ll,H-
lUITb
TeKCTC
HAAIOcTpagIDIMH.cPoTorpaq>IDI
B
npHBe~eH­
HOM
HIDKe
npHMepe,
B03MO*H0,H
BbI3bIBaeT
accogHagHH
C
B03~yuIHbIM
coo6I£eHHeM,
HOOHaHe
HMeeTHHKaKOH
uu
3pHTeAbHOHnpHBH3KH
K
3aHBAeHHOH
TeMe
«He~oporHX
nepeAeTOB».
IifCXo,qHb,j;f
WEOFFERTHECHEAPEST
AIRFARE
INTHEBUSINESS
COMbli106WHpHbli1
Y~OCTOK
6enoro
npOCTpOHCTBOB
3TOM
peKnOMHOM
MOAyne
pocnOnO)l(eH
Me)I(Ay
KonOHKOMH,
H
eABO
nH
MO)l(HO
C~HTOTb YAO~HblM
TOKOi1
Bbl60prnOBHoro
l.IeHTpO
BHHMOHH~!
V1306po)l(eHHe
CTo~~ero
HO
3eMne
COMoneTO
BP~A
nH
BooAyweBHT
KorO-TO,nOCKonbKY
Bbl3blBoeT
HenpH~THble
BocnOMHHOHH~
06
OTnO)l(eHHblX
pei1cox.
OrpOHH~HBalO~Hi1
Aei1-
CTBHe
06~3aTenbCTB
TeKCTB
KOHl.Ie
BToporo
0630l.l0
HeO)l(HAOHHO
npepblBoeT
a6~Hi1
n03H-
THBHbli1
TOH
co06~eHH~.
Fortheremainderoftheyear,Sput-
terAirlinesisoffering
thecheapest
flightratesto
befoundanywhere!
$69
toanywhereinthecontinental
U.S.,$99toanywhere
inNorth
America(includingAlaska
andHa-
waii),$149
toselectedpartsofEu-
rope(England,France,
Spain,Ger-
many,andScandinavia).and$219
forIndia
andtheOrient.
We're
sosurethatourfaresare
thelowest,we'rewilling
toput
money
onit!Ifyoucanfindcheaper
airfare
tothesamelocation,we'll
notonlymatchtheprice,we'llbeat
it
by$10!Wecallthatour'Ten-Dol-
larGuarantee."(Writtenproofof
the
competingofferisrequired.Cou-
ponspecialsandotherformsof
giveawaysarenotconsideredvi-
ableoffers,
andwillnotbehonored
withtheTen-DollarGuarantee.
Voidwhereprohibited.)
Sowhytakechanceswithsome
bargainairline?Cometothename
you
know,andgetthelowestprice
available.
Weguaranteeit!
+SP(fTTER
H03BOHHeKOMnOHHHHHrAeHeYK030HOKpynHo.
OHOOAHHp03
nO~Bn~eTC~
BTeKCTe(AO
e~e
H
p03AeneHHoenepeHOCOM)
H
OAHHp03-
B
MoneHbKOMnoroTHne,30)l(OTOMyHH)I(HerO
Kpa~
nonOCbl.
06pa3L.J,bl
peAiI13aiitHa
Heonpep,eAeHHbIHfOMOpHCTHqeCKHH:aaroAoBoK
CBH:abIBa~
eT
<fl0TOrpaqlHfO
C
OCTaAbHOHqaCTbfOpeKAaMHoro
06'bHB~
AeHHH.nepBbIHa6:aag
OCHOBHOrOTeKCTaHa6paH
60Aee
o
KpynHbIM
IlIpH<flTOM
H
CAy2KHTBBep,eHHeM
K
OCTaAbHOH
qaCTH
COO6IgeHHH.
nocne
pe.qH30HHO
.
-
,,"
.,
..
",.,
--
.
.
-..
.
,
,,-
..
.
..
,
.
-'-"
,',
..
",",''','
.
":.","
~
-••-.1I
.
--
..
-
.-
tY>:.._
:.'.",
g
r.
.'.$:,...•.
:.......
.>..,
•.
~.._~:'.":
..
,
.x~,,:;.,
.•,
....
Fortheremainderoftheyear,
,
SputterAirlinesisofferingthecheapestflights
tobefoundan/where.Guaranteed.
315
Pa3Me~eHHe
HIlIlIOCTP0lJ,HH
Y
KPO~
nOIlOCbl
H
6e3
pOMKH
BH3YOllbHO
YBeIlH'lHBOeT
pa3MeppeKllaMHoro
06b~BlleHH~
•
Y3Ka~
rapHHT)'pa
cno-
co6CTByeT
YBeIlH'leHHIO
cBo6oAHoronpOCTpOH-
CTBO
Hylly'lWOeT'lHTOe-
MOCTb
06b~BlleHH~.
$69
toanywhereinthecontinentalU.S.,
$99
to
:lJ1}where
inNorthAmerica(in-
cludingAlaska
andHawaii),
$149
tose-
lectedparts
ofEurope(England,France,
Spain,Germany,
andScandinavia),and
$219forIndiaandtheOrient.
\Ve'resosurethatourfaresarethe
lowest,we'rewillingtoputmoneyonit!
",Vritten
proofof
therompe.:i:lgotferis
rr...~ed_
CoT.Jp..'1n
specials
me!
ot~r
fo:msofgivea....
'a~,.
ae
Mt
ronciJen-dviable
o!fi:rs.
a...,d)l,i!1
not
be
hO:'lorodwith;he
lCn~ DcllarG'Jar:u;~.
V.,id...
thac
prorub;tcJ..
Ifyoucanfindcheaperairfaretothesame
location,
we'llnotonlymatchtheprice,
we'llbeatit
by
$10.
We
call
thatour"Ten-
DollarGuarantee."'
So
why
take
chances
"ith
somebargain
airline?
Cometothenameyouknow,and
gertheabsolutelowestpriceavailable.\Ve
guarantee
It.
+spfitf'ER
norOTHnKOMnaHHH
YBeIlH'leHHOKp)0KeH
CBo6oAHbiM
npoCTpaHCTBoM.
TeKCT,
OrpaHI1'U1BalO~HH
AeHCTBHe
06~3OTellbCTB,
nepeMe~eH
BHH3
nOIlOCbl
H
Ha6paH
MellKHM
WpHq,TOM.
Haero
npHcyrCTBHe
YKa3blBaeT
CKpOMHa~
3Be3AO'lKa,
He
npepblBOIO~O~
OCHOBHoe
coo6~eHHe.
316
fnaBa
14.
PeAV13aillH
AOKyMeHTOB
6yKJIeTbi
HelJlOpMaAbHbIH
TOH
6yKAeTa
COBepIlIeHHOHeCOOTBeTCT-
ByeT
POCKOiliH
npeMaIaeMoroTosapa
.
.HPKOBbIJl,eJ\eHHbIe
6pocKHe
CJ\OBe'lKH
THna«OnSale»
(Pacnpop,<UKa)
H«GetReadytosave!»
(CKHP.KH)nepeHOCHTaKgeHT
Ha
o
geHYTOsapa,Torp,aKaK
nOKynaTeJ\eH
KapMaHHbIX'IaCOB
B
nepBYJOo'iepeP.bHHTepeCYeT
Ka'leCTBO.
Prices
ineffect
from
May
11,
1006
thru
August
31,1006
To
place
orders,caUtouJrte
1-80Q.833-3328
FOr
inquiries,
caU
1-617-535-5950
AU
prices
an
subject
to
changewithoutnotice.
THETIlADmONALTIMEPIECE
F~
the
clas.ic
lookof
doy.
gOMby.Black
roman
taDfIeNJls
on
a
whiteface,
in
a
U-karat
gold
case
with
gold
chainattached.
1395.00
FineTimepiecesOn
SaleFromHannaford
THEMODERNTIMEPIECE
Successfully
blendf
the
clas.ic
look
wilhtodDy'.
modem
Metis.Blackarabic
1fIIMUals
on
a
whiteface,in
a
U-karat
gold
case.Smallerdial
wet
on
facedisplay.
seconds.
1395.00
BO~OHHH~OPMO~H
oTOM,KOK
c,o.ellOTb
30K03,p036pocOHOno
BceH
CTpOHH~e:
HOMepo
Telle~OHOB
-BBepxy
nOIlOCbl,a
HH~OPMO~HH
o
CKHAKOX
-B
HH~eM
npOBOM
yrny.
THESILJ'EJI.T1CD!R
TaW:/ullydisplays
the
elegUJlC<
of
siNer.
Silver
1fIIMUals
on
a
black
face,
in
a
sterling
silvercase
with
.ilver
chain
attacMtL
1315.00
THEMINlMAllSTTIMEPIECE
F~
a
daring
blend
of
pastandpruenJ.tyle.
11Je
handsomeU-karat
gold
case
and
cIuzin
echo
the
lookof
the
TraditionalTimepiece,
but
the_
whiteface
is
blank.
1385.00
THEAUCHINERY
-LO
n?R$()SPECIAL
Letsthe
beauty
of
the
watclrmaku'.craflshowthrough.Atrtm.rpOTf!1lt
faceallow.
the
owner
to
walch
the
deJicately-calibrated_worlringsdotheir
.tuff.
Comesin
a
U-karat
gold
case
withgold
chainattached.
1395.00
RESTRICTIONSANDEXTRACIL41!.GES
Watches
and
casesnot
.old
.eparately.
C.O.D.
only.There
is
a
l00,,{,
.hipping
and
Jumdlingcharge
for
orden
within
thecontinenJal
U.S.
(IS%
for
orden
outside
the
U.S.j
Thischarge
does
notcount
toward
thepriceneeded
fora
discounJ.
HannafordTunepieees,
P.O.Box2241,3
Bourl>on
Stree~
Peabody
MA97874
Getreadv
•
to
save!!!
I
10"10
off
orders
of
S500ormore
20"10
off
orders
of
SI000
ormore
THE
BRONZE
1lOMllS1IELL
F~
the
look
andful
of
the
watches
carried
by
American
.oldier.
in
WorldWar
L
Lovingly
recroj/etJ,
the
watchfeaturu
a
caseandcIroinmaJk
fromactual
bombshells.
1195.00
THE
MYOPIC
TIMEPIECE
Adapts
the
ModemTimepiece
for
the
vi.rually
impaired.
Larger
arabicnumeralsmakereadingeasier.
1395.00
P03Aeil«Restrictionsand
ExtraCharging»(Orpo-
HH'leHHHH
CTOHMOCTb
AOCTOBKH)
no
O~OPMl1e­
HHIOHH'leM
He
OTllH'lOeT-
CH
OT
onHcaHHHMOAelleH
'lOCOB.
CIlHWKOM
TeCHoepocno-
1l0lKeHHe
31leMeHTOB
(HanOlloceHeT
HH
Kan-
IlH
cB060AHoronpo-
CTpaHCTBO)
C03AoeT
o~y~eHHe
CKY'leHHOCTH.
CMeHa
rnpH<!YrOBomoqJopMJ\eHWIHp,06aBAeHHeCBo60k
HomnpOCTpaHCTBa
Cp,eAaAH6}'KJ\eT
60AeeCTp0rHM
HH3bICKaHHbIM.
nocne
pe,qM3aMHa
FineTimepieces
from
Hannaftrd
....
..
onsalefromMay21-August31,2006
317
IlerKOMbiCIleHHblH
pHcyHOK30MeHeHHO
peOl1bHble
<j>OTOrpa<pHH
TOBOpOB.
==
::::=
HannafoniTrrncpioca
P.O.
80:1.
2241
3
Bowboo
Street
Pr:abodyMA97874
TheTroditionalT=epi=
featuIes
theclassiclookof
days
gone
by.
Black
rotIWl
numcnls
ona
white
f2ce,
in
a
24-kar.at
gold
case
withgold
chain
attached
(see
IliHJw
photo).
'395.00
TheModemTunepiece....cccssfullyblends
the
cLossic
look
with
today's
modem
needs.Black
arabic
numcnls
on
a
white
f2ce,
in
a
24-kar.at
gold
case.
Smaller
dial
inset
onface
displays
seconds
(see
photo
ot
right).'395.00
The
Sa-TICker
tasteJUlly
displays
the
elegance
of
silver.Silvernumcnls
ona
bIackf2ce,
in
a
sterling
silvercase
with
silver
chain
att2Ched.
'325.00
The
MachiDay-Lovon'
Special
lets
the
beauty
ofthe
watehmakes's
craft
shaw
through.
A
tnnspaImt
face
allows
the
owner
towatch
the
delicatcl~rated
inner
workings
do
their
stuff.
Comes
in
a
24-karat
gold
case
withgold
chain
attached.
'395.00
The
MinimalirtTm>epiece
features
a
daring
blend
of
past
and
presentstyle.
The
handsome24-karat
gold
case
and
chain
echo
the
lookoftheTraditional
Tunepiece,
buttheinner
white
face
is
blank.
'385.00
The
Myopic
Timepiece
adapts
the
ModemTimepiecefur
the
visually
impaiIed.
Lasgcr
arabic
numcnls
make
=ding
easier
(see
photo
ot
right).'395.00
The
Bronze
Bombshell
features
thelookand
f<el
ofthe
watches
carried
by
American
soldiers
in
World
War
I.
Lovingly
reaafted,
thewatch
features
a
caseand
chain
made
from
actual
bombshells.
'295.00
;:;,,==
,~"t
.':':""i.-=A
,,==_=-=~=,,
__::=,
_=:::=_=::~,=:::;~,,_
OrderingInformation
To
pm
orders,
call
toll-free
1-800-833-3328
Forinquiries,call1-617-535-5950
There
is
alfJ'16tiUanmton
ordersofS500
or
more.There
isa
2fJ'16l1ise>nmton
ordersofllOOO
or
more.
All
pricesare
RJbjcet
to
change
without
notice.
Watchesand
cases
notsold
separately.
C.O.D.only.
'!here
is
a
1096
shipping
and
handling
clwge
for
orderswithin
theoontincntalU.S.
(1596
for
orders
outsidetheU.S.)
'!his
clwge
does
notooont
towaId
theprice
needed
fora
disoount.
30
C'leT
p03Me~eHH~
--
H03BOHHHMOAeneH
HHX
onHCOHHH
B
06~HX
0630110X
yAonocb
C6epe'lblleHHoe
npOCTpOHCTBO.
Bc~ HH<j>0PMOllH~,
KOCOIO~O~C~
o<j>opMl1eHH~
30K030,
nepeMe~eHO
BHH3
n0110CbI.
318
Inasa
14.
Pe,D,113aVlH,D,OKyMeHTOs
KaTanor..-t
BepcTKa
KaTaAOrOBH
npaHC~AHCTOB
6e3HAMOCTpagHH
u
Bbl,ll,BHraeTnepe,ll,,lI,H3aHHepOM
PM
HenpOCTbIX
3a,l1,a'l.
l.{T06bIH36e2KaTbBH3YaAbHOroO,ll,H006pa3IDI,
Heo6xo,ll,H~
MO
}'MeAOHCnOAb30BaTbB03M02KHOCTHrnpH<!lTOBOro
0<llOpMAeHIDI.
IIIcxo,qHb,if
VI
30ronOBOK,
1-1
oc-
HOBHOH
TeKCTH06po-
Hbl
OAHI-1MWpl-1cj>TOM,
n03ToMYP03HI-1LJ,0
Me;<qJ.Y
HI-1MI-1
HeAOC-
TOTO~HO,XOT~ An~
30-
ronOBKO
1-1
30AOHbi
60nbWI-1HKernb1-1
lKl-1pHOe
Ho~epTOHl-1e.
40CTO
CI-1MMeTpl-1~­
Hoe
ocj>opMneHl-1e
TeKCTOC03AoeTHe-
AOCTOTO~HO
KOHTpO-
CTHYIO
KOMn03J.1LJ,J.1IO,
Hecnoco6HYIO
AeHCT-
BI-1TenbHO
npl-1Bne~b
~I-1TOTeneH.
30ronOBKI-1
H06pOHbi
npOnl-1CHblMI-1
6YKBO-
MI-1,1-13TO
MewoeT
I-1X
npOCMOTpI-1BOTb,
T.K.
cnOBOTpYAHee
~1-1­
TOTb
1-13-30
OTcyrCT-
BI-1~
B6YKBOXBepx-
HI-1X1-1Hl-1lKHI-1X
BbIHOC-
HblX
3neMeHTOB.
NORMANROCKWELL
3:13MAGAZINECOVERS
By
FiDch.
456
.......
H
...
12X
IS
1/4.
nus
magrrifi'_
laIp-fOrmat.,
tU1I
color
volu:me
spms
the
1Ztist'.
long
and
prolific
C&iwt
~
323
orm.
covc:r
pej.,tjrlgl
forthe
SAIlJRDAYEVENING
POST.LADIES
HOMEJOURNAL
and.
otbcrmap,j"a
Pub1isbcd
It
$85.00.
Only
$45.00
GRE4TMAGAZINECOVERS
0]1'
'IHE
WORLD
ByKcy.184pqa.
91/4X
12.ApauotamaofmorethlDSOO
gRIt
mlpzinccoven
(molt
ieptod
ncvd
in
full
color)
from
20
c:owmica,spmrringlCCTl1lrrymd.ahalfof
m1
pzmepublidxjng
_lbewozl4.
""ludes
",_Ia
from20019th1Dd2Olh
cart,""
m'princs
Published
at
$65.Only
S45.00
VASARELY
lS0pages.
9114X13.
180
illuJt:rItioas.
iDcludmg64
full
color
platca.
Mutcrfu1
iqaurbrri«lllDd.
tat
by
the
artist
c::canbiue
to
form
CI.
'''d-.italive
yec
personal
smdy
of
ODe
oftbemajor
figura
ofmodem
an.
Published
11$60.00.
Only
$35.00
CBAGALLBYCBAGALL
SarliG"
262pep.
111l4Xl2.
2SSiIlUS'l1M,W",iDcluding83
full
color
pletn
IlIusllued
amubd>gxaphy.
Nmsbcd
G
$>0.00.
Ollly
$40.00
MAnltln
rARRISB
By
U><hriI.
m,.....
9X12.184
_
64
in
full
color.Pubmbod
..$25.00.Only
$18.00
THEGREATBOOK.OFJ'RENCRIMPRISSIONlSM
By
Kd""448
pqcI.
12
XI.
114.
Ova'
2:00
jib"∙''''''.
iDchMting
200
fWl
color
pIm:s
aDd
16
spect"
,,1ar
fullcokr
ro_
""&<.
""1',;,;,,,,
pm
d..
,,,,,
"-"y
or
F=ch
lwpteuioDist
art.
packed
with
full-pagcreprodnctions.
En"'i'
CI
the
1iYa
IDd.
worb
ofall
the
mIjor
lwpi....
im
melpQtt.Impc
iorrim
Published
at
$100.00.
Now
SS9.00
CARLFABUGE:GOLDSMITH
TO
THEIMPERIALCOUllTOF
RUSSIA
By
Snowman.
100
JIIiCI.
8114X10112..
Over
185
photos,
111
in
fuIl_
<JriainollypobU
.......'$3S.00.
Ollly
$22.00
COSTEMPORARYPAINTING
By
~
135
peaca.
71/2X10112.Over
SO
in
fUll
color.
Penetrating
maIysiI
o{World
War
n
Eutopean
aDdAmerican
ort.
Including
poinrin..
by
J_Jom...
AMy
Wabo'
Roy
LicbtmIteiD.
J&ebon
Pollock.omen.
$19.95.
Now
$14.95
TWENTIETIICENTURYMASTERS
OFEROTIC
ART
By
Smith.212pq:cs.
9X12.
190fullcolarp1atelpres....n
erotic
worb
by
suchtop-nnkiDa
an:istI
u
PiCUlO.
Scp1,
Dati.
Fmct.Rwvbenkrg,Rivas.WazhoL
SehicletDdothen..mmy
of
whichhave
neverbeen
displayed
in
JlQblie
c:xbibitioDs.
$30.00.Now$20.00
10
LEONARDO
DAVINCI
538
pages.
11X14112..
Huge.
1.635
illustrations.
inchlding
manylarge
full
colorplatcs.Oripnallypublj,bed
in
Italy
by
the
Instituro
Gwgiafico
Dc
Agostini,
this
new
editiml
isthe
most
lavish,
.lIth∙,
itativeeverprocbvwl
Published
at
S60.
Now
$SO.OO
RE..1tIBIlANDT
PAIN11NGS
By
GeDOI1.
527
pages.
11X14
112.
Huge.Ovet
730
_includingmaoy
Imgc
full",,!
..
pIa1cs.
~I"".
Il.dborilative
aDd
beautiful
p:
L
illllionoftbe
great
master's
W'OIL
Written
by
ODe
of
the
world'sforemost
Rcmbrmdr.
Ilrtboritics.
The
book
was
thirty
yean
in
the
making
in
Amsten1am.
and
is
lavishly
illustrated
with
spectacular
lq:cOO>t:tions.
Published
at
$60.00.
Only
550.00
ENGUSHCAMEOGLASS
By
Grover.
430
pages.
8XIt.A
wealth
ofnre
firsthand
ma&erialand
cm:r
1,000
color
md
black
aDdwhite
pl.tn
mikes
this
book
CI
iDvaluablercfcrmce.
Published
at
$50.00.
Now
$25.00
10,,*,YEARS
OFWORLD
PAI!\JlNG
By
Jaffe.
416
......
9X13.
1IiJlariaI.....,.
from_to
modem
ct.
1.000
tep..-ilH'fions
iD
full
co1cx.Was
$50.00.
Now
$20.00
S'IAIl''ED
GLASS
BySoddoo&S~'
2DS......
473
fulloolorpbotos
11
X
14.
Covasminrd
glass
fmm
dx:
bc:gilihM,g
to
dx:
p:
en!
Wa
$39.95.
Now
$19.95
THE
CO!dPLETEBOOKOF
nonc
ART
By
Kmnb∙_
781
blad<IDd
whit<
1'-'
Extnanmwy
c:oDce:tiaD
of1hc
world.',erotic
art
from
lapm,
China,
Indi',
R
.....
j,"
o:;cmasrenmdmodml.gteau.
OrigiDalJ:ypcb1ished
in2VOlawaat$50.00.New.Corrwtete
1
VolumeEctitionocly
$25.00
COU.ECTlNGPOUTICALAMERICANA
BySWlivm
1980.
2SOpqes.
ax
11.
4OOiDustntioDs.
PtckN1
with
,"ding
Out
of
print
S15.95.
Now
S10.00
DIAMONDS
Myth.magicaDdreality.R.cviJededition.
Over
420
full
color
illustwions.BeJpmful
&Dd
informative
lookat
thewcdd'smost
magnjficent
andmystcrious
atone.
Tells
bowtoncognize
and
app:ieciucqualitystooes,more.
288
pages..
I...a:rge..
10
1/4X
12.
0rigin0lIy
pobliohod
at
$SO.OO.
Ollly
$29.00
THEGREAT
BOOKOF
JEWELS
By
Heninger.
206
full
color
plates.94blackandwhitephotos.
The
mott
spectacular,
lavishly
illustnted.
compI~hensive
volumeeverpublished
OlIo
jewels
andjewelry.
Nearly
300
pbO'OIspeciaDymadefordlls'YOlume,mmy
gems
DOl:
available
forpublicirdpoctionbefore.Includeabibliography,table
of
gemstaDeI:muchmore.Huge.
111l4X133/4.
PublishHlat
S69.50.
Now
$29.95
06pa31..\blpeAV13aLllHa
AenmeH3MeHeHHHOroHBOKHmpH<I>TOBoroO<I>opM.I\eHHH
n03BO.I\H.I\H
YCH.l\HTbKOHTpaCT
H
nOBbICHTb
tIHTaeMOCTb
TeKCTa.
nocne
pe,qH30MHO
319
Reference
Art
Books
PHONETOll-FREE
I1-800-238-8288
Norman
_III
By
FmdL456
P'IC'-
Huge
12X15
1/4.
This
magnificm,
large-fonna
t
•
foIl
cokIrvob!mc
IpI:DJ
me
artist'.IODI
ad
prolific
C&itct,
icpc
....
hring323
ofhil
c:ow:r
p'inrinp
forme
SAltJlIDAYEVENING
POST,
lADIES
HOME
JOURNAL
lZIdodamaa"j
"'
Publtsh"'hr:$8S.00.Only$4S.00
Gte
at
Magazine
CoYenI
ofthe
World
ByKery.
184pqea.
91/4Xl2.
ApclCd.....
ofmo:retbaa
500
pat
m
I"j"
..co.al
(molt
lepilA'CC'd
m
fun
color)
&om
20
CC-
I
"',
ia,....
"";11&.
""""ny
md.
half
olm.prine
publishing
&nNDd
the
world.
lDcltJdes
namples
&om
200
19th
m12OtbO-II,mymapzmaPabtishodal
$6S.
ODlyS4S.00
V•
a'"
-I
150
pqeL
9
V4
X13.I
SO
ilNstruioas.iDcludin&
64
fW1
coJc::c
platrs
Matcrfulrep'dll"tio'4
mel.
tal
by
'!be
artist
ecombi&
to
form
aD
.!
,II••
itaIive
yet
pcnoaallCUdy
of
cae
of
1he
mIjcw
figura:
ormor'
il
art.
PttbIiabcd
It
$60.00.
Only
$35.00
Chagall
by
ChagO"
Sorlicr.
262
pIICL
11
V4
X12..
28S
iIlusCratioas,
inchvtina
83
full
col«
pima.
IIluiallttd
m!Dbioppby.
PuhMlwt.li
S5O.00.
()a}y$40.00
Mufield
PorriIh
ByLudwig.223
pe.p.
9X12.
1S4
i11uItratioJ:la
64
in
Cull
colOI'".Publisbedu$2S.00.OalyS18.00
Tho
Gr8Ilt
Book
of
French
Imp'
OIolon_
By
Kelder448
paces..
12X141/4.
Over
200
illustntioDl,
iDcludiD&
200
full
color
pWei
md
16
spcctt'CU1ar
full
colot
fo~
outs.
Hup.
~proct.lmf
aeamyofFreac:h
hDp=
siouist
art,
prkcd
wi!h
fiUl1l&8C
.tp
•
..+nrtjons
F
1"
Iii,.,.,
the
Cort
Foborve:
GoIcIImith
to
tho
II'I1JI
Ii
tal
Court
of
RuaaIa
By
Snciw.........
100
pagcs..
8
U4
X10
1/2..
Ova
185
phoo'w,
III
in
full
color.
QriPally
poblishcd
at
$35.00.
Only
m.OO
Cottloonporary
PoInIlng
By'kgt.
135
~
7
In.
X10112.
Ova
so
ill.
full
cob.
PwetzatiD&
aDIJyIiJ
ofWadd
Wu
n
Ewo'4
1
mel
AmaicaD.
art.
Irv:hytjnS
p-inrinp
by
Jupc
Jolm.
AtJt.ty
Wadlol,
Roy
I
icbtmltriD"
Jeek"...
Pollodt,
~
$19.95.
Now
$1∙4.95
T_ltIo~1
Con1ury
_,"",of
Erotic
Art
BySmith.
212paga.
9Xl2.
190fWlwlorpbtelI*
Iill
erotic
works
by
IUCh
top-l'Mking
an:iIts
u
PiCUlO.
ScpJ..
Dali.
Ernst.
R
ll'ICbenbcrg,
Riven.
Warhol,SehiclcaDd
othcn,
many
oc,.,∙hich
Uve
nm:l'
becz:I
dilplayed
in
public
o:hibitioos.
$30.00.Now
$20.00
Leor.nIoDeVIncI
538pqa.1)XI41f1.
Hup.
1.63S~iDcludiD&
"""'Y
Ioqc
fUll
color
p-'
Originally
pob1Ullod
in
lWy
by'"
lDsIituIo
Gcopafioo
Dc
Agod
jr.j
lhiI
DeW'
rdj)ioo
is
me
moll:
!I'd∙-
itldivc
CYa'pMnced.
PublishedlIZ
$60.
Now
$50.00
EngII8h
Cameo
Als
T'
ByGto,e:t.
480pqcs.S
X11.A
wealth
ofruefirsthand
maurial
ad
ova'
1,000
col«
ad
bIad:
md
'W'hik
plates
mIkes
this
book
aD.
iIIYaluIbk
tdc:n:uce.
PabtidYd.
$50.00.
Now
$25.00
20,000V
...
of
Wortd
PoInlIng
By
Ja1I'e.
416pap.
9X13.
Historica1
....
iiq'
ma
carlyto
moV,..
art.
I,OlX)'44
.mm......
in
full
ooJor.
Wu
550.00.
Now$20.00
Stoinodo-.
By
S«.&m
&
SCiSm,
lOS
pqeI.
473
Cull
eolor
photo&.
11X14.
Coven
"'h"d
JIua
from
thehqinrring
to
the
P
II
Wu
$39.9S.
Now
$19.95
Tho
ComploloBook
of
En>tIc
Art
By
Kmnhanvn
781
black
ad
white
p1m:L
~
c:ollcctioo
oftbc
wodd'.
~art
from
J~
OiM,India,
Rcn
ai
"".
c
mestm
aDd.
nv
II
JRGI.
QriaiDa1Iy
pWilisbcd
in
2
\obhzmcl;
It
550.00.
NeW',
~1de
1
\\Wme
Editioa
only
$25.00
CoOectii
tg
Political
Americana
By
Sullivm
1980.lSO
pqeL
8XII.
.40()
ilhatt"iOfll
hcWwilhn:edin,
Oulofprizat.
SlS.9S.
NowSIO.DO
DIomoncIa
M}'1h.
maei
e
IDd
raIiIy.
Reviled
ediri....
Ow:r
∙UO
full
color
iIhata*,
i.....
BmttifuJ.IDd
info.
'i
18i
ive
look
at
me
wadlfI
mDIt
masnific:art
mel
~
Jkloe.
Tens
bow
to
.....
:ogxcizc
aDd
apper:::im
quality
crew,
men.
m
pqa.
Lczc.
101/4X
12.
0riJiuIIy
published
It
$50.00.
Only
$29.00
Tho_
Book
of
Jowo"
By
HminFf.
206
fiill
color
platca.
94blackIDd
white
photo&.
The
mCllIt
spect"?,)v,lavilhly
illuItratc4,.
com"
..
bcnsive
vohJmtncr
publisbcd
011jewell
aDdjewelry.
Nearty
300
pbutullpCJcialJy
made
for
tbiJvolume.,
IDIZlY
gems
DeVa'
available
far
public
iNp
~
I:tion
before..
1Dcludc:s
In"blioppby,
mble
of
1"""""":
much
mare.
Huge.
11
114
X13
314.
PubtiMcd
It
S69.50.Now$29.9S
AByxKonOHHOH
BepCTKOcoxpOHeHO,
HO
BbIKnIO'iKO
OCHOB-
HoroTeKCTOno
¢OPMOry
30MeHeHO
BbIPOBH~BOH~eM
no
neBoMyKpOIO,
'iTO
yc~n~BoeT
KOHTpOCT
~ p036~BoeT
OAHo-
06p03~e
TeKCTOBoro
nonH.
30ronOBK~
Ho6pOHbi
py6neHbiM
WP~¢TOM,C~nbHee
KOHTPOCT~PYIOll(~M
CO
WP~¢TOM
OCHOBHOrOTeKCTO.
norOT~n ~3AOTenbCT­
BO«Reference
Art
Books»,
B3HTblii
C06-
nO)l(K~,
nOMell(eH
HO
~HBepcHblii
¢OH
~
nOBTopeHHO
KO)l(-
Aoi:1CTpoH~u.e
KOTO-
noraBMeCTeCHOMe-
pOM6ecnnOTHoroTe-
ne¢OHO.
He06xoA~­
MO
Bo06ll(e
CTOPOTbCH
MOKC~­
MonbHO
06ner'i~Tb
nonb30BOTenlO06-
pOTHylO
CBH3b.
320
,naBa
14.
PeAli13aL:1H
AOKyMeHTOB
PeKnCMHble
nlftCTOBKIft
ECAHp.OKYMeHTcop.ep2KHT
MHOrO
TeKCTa,
B
nepByK>
OtIe~
pep'bcAep.yeTSa60THTbCH
0eratIHTaeMOCTH.
B
npHBep.eH-
uu
HOH
HIDKeAHCTOBKeMeAKHH
TeKCT
nOMeIgeH
B
1IIHpOKyK>
KOAOHKy,
'ITOCHAbHOsaTpy,ll.HHeT
ero
BOCnpHHTHe.
I4CXOJlHOR
1.
Wllatiltlte'niStul
ca.ttptad"'kltdl&natrr-.
ca
..
1'
....
1
ACId
rr..e
eo
.hw:tlce!
The
Tri-stcd
c>,,,,...
pt
is
baJcd
uplX1
the
utiljgtinn
md
super"
qoalityaDd
JbmgIh
of
Jtcd.
to
form
1bc:
fnmc
01'
sbdl
oftbc
home
This
aDowa
thcbometo
be
Itidl:baihcm
me.
but
with
IleeJ
jnwed
ofwoodmdbohI
md
&sa
N
"
j"sI
d
ofDailsmel
ItIp'cs.
The
superi«ltreD&IhofJtedmc:ens
tbIlthc
fa..
,.
iJM
jIJCc:an
beOll6-foot
mel
8-foot
h""."
jn"
d
ofl6-iDch
md24-iDch
4"""'"
Plm.
we
CD
m
lW
9
incbn
ofinm11tim
anlbe
sides
adllJo
povide
......,;mmtquality.lcam.j"'nmre,mdnnrb
..
'ei
Ih'
'Clb
Ibmis
pw,ihle
'fridl.
em••
'.'
....
'"''''.
uc1i<a
I:D
adctirion,
this
givcI
you.
much
peatt:a
ftcribility
inside
the
"!'"
~DODC
oftbewtill
Deed
to
belold
beaiug..
AlIo
j,,\«tIut,
the
wtiae
lbdlcal.oftc:D
be~in
wi:dtin
<4
to
S
days
by
III.
meclliCf"M1'"C'd
c:rew.
BonpOCHTenbHble
3HOKHCOBepweHHO
He
HYJKHbI,
nOCKOnb-
Ky
30ronOBOK
H
CO-
Aep)l(OHHenHCTOB-
KH
H
TOKS1CHOCBH-
AeTenbCTBYIOT
o
)l(OHpeCBonpoc-
OTBeT».
?
?
?
I)
•
•
?
?
AnswerstoQuestions
FrequentlyAskedAbout
Tri-SteelHomes
?
?
?
I)
•
•
?
2.
How
U'e
Tri-SteelM
tI"""
Oat
homes
utili,...
mmiL
ed
md
(.
"Wid
_I"""'"
stcd
Jbuetural
sysum.
Yw
c:an.-:Mo.c
&om..
wide
se1tctioa
of
('4∙'''''''_
••
1
I1I:at
wUl..sc..;ps
wIDth
Itmd.
out
."w",&
'Ulhi'_""
MdYd
ltIacemts
or
.lgliA
...
cexhoi'ion,J..IooIrins
IIni&bt
WID
_v4JWlging
&om.
CCW'V1'"fIISi.dy
pblod
rooflila
to
ultla-mr<
I'
mUD
aIlowiD&:
ck::reltmy
wUwIow
pIle
loml
3.
'Wbt
an...oftlaeadu,,'
It1011rt-Sted'1
Tri-Stcc1N.,aCID
c:cc
Jess
to
tnx:t
md
tID.
SO
up
rrmc:b
""el
Tbey
areexcrprimtDy
eze&y
efIicimt,
I.e
-!mod
DO
akrior
mainll
lAne
e,
aDd
arebi'lomdnw'y
ftcribIc
in
1bc:ir
"II'
ID
tdl1jlion
to
1hcIe
geu
of
savi:Dg:&,
1bty
offi:r
the
1Ibwg1h
mddmabi1ityoflled.
to
withel
wl
attcme
w60
c∙∙.lil"PlI,
wllli'es
mdfire.'Ibeqalityotdeel
isu
...
idmrlyhiab-
Pre-
mgil
cued
fi
...
ljnl
C)'III-∙
"
.........
eyourhomeJoeIupcac
way
the
rip1
way!
SpccialJDOW
otwind
loedsarepouible
wiIh
vay
tilde
ema
COIl.
'Ibe
abo
meet
Sri....
ic
..
eutbquab
Ip6i
i
6catV
PI
me
bighIt
IWting
required.
....IbTC
tItac
btmes
bea
tried
adpIO'&?
AbIoIatdy!
In
terms
of
the
hisIory
ofbome
bwlitin&
Tri-Stoel
homes
an:
a
new
md
'vriqucc:onccpt;however,
these
bomes
have
bcc:D
m
\lie
tIJ:rouabou1
the:
South
fot
over
teD)UlS.
Tri-stccl
has
dIo"'MI+d,
ofstnK':tmtl
an
....
oa
the
Dation
and
wearc
p.iil∙II'lyrccc:iving
Icuen
fnm
saridjcdbDmc:owDas
.11'illgto
the
beauty,
mmgth
andezegy
savings
ofTri-5tr:d
,.,.......
•
•
•
•
TeKCT
H
HnnlOCTpa-
~HH
pacnOnO)l(eHbI
cnHWKOMTeCHO.
.
.
•
.....
-
..
'
~
.
.'
•
•
•
-,".
•
•
•
•
.:.-
•••
<
•
....
l∙∙
"
",.r:t-..
•
_
""l
......
J
•
____
1:1_
-~-
--.---
Tri-Steel
Structures
OTBeTbI,
H04HHOIO-
~HecSI
COAHoro,BbI-
AeneHHoro
nony-
)l(HpHblM
WpH<j>TOM
cnoBa(HonpHMep,
cYes!»)CMOTPSITCSI
TOK,KOK6YATO3TO
npOAOn)l(eHHeBo-
npoco,
TOK)l(e
HO-
6pOHHoronony)l(Hp-
HbiM
WpH<j>TOM.
50
Call
IpC
ap
cmeort!tele'omer
w,liitIfaad
iaN.
IludIoD
."hl
.......
anOabk?
Ya.!
1bcbrcDc
iI
dnlly
dcaisncd
to
bc~
iMepmA-llllybythc
buyer.
No
bcavy
tiftingequil'll"
01
ot
IpCCiIl
tools
are
wquhed.
The
Itcd
beID"
are
desj,g:ntA
to
bolt
tugabu
A
to
B,B
to
C
;;ith
ptc:plilriwl
bob
10
youarcMsjClTIy
wock:ins
wiIh
a
aimt
dectur
Id.
No
mUing
or
wddins
iI
required
OIl
thejoblite
aDd
C"'I'"pleteita:buctinns
md
drawings
are
i:Dr;1gdcd
withthe
P*"
'
..
Tri-5tccl
can
povidc
yourcboice
ofco.'lucrion_,"I_X
M
putoftbc
amp∙.....
e
available,we
CID
c:oaIl;Ilt
with)'Oll
ova'
the
pbone,
lmve
your
abeD
all!
led,
Dr"
provide
OIHite
aupaviJioa
aD.
a
daily
or
""e
Jiy
buis.
6.IIow.W..
Ilt
I'.ufty
do
I
bft
et'M'"
all4
'C_?
Db""!
A
virmaDytm1ililiroJ
varidyofbomemzaareoffaedftom.800
aqua:re
feet
oo.lIp.
Ourbomca
come
in
ODe,
two
of
dlrcc1cvd
dcaigoa
with
alant
of
atnigb1
wallJ..
We
have
lHII..
!lcda
ofplana
drawb
md
available
for
immediatem.Uing
andwe
CID
abo
draw
calltl)4J
dc:sigm
to
meet
vii1uaIIy
my
floor'
plan
Dr"
aizc
n:quit.
II..'II'
7.
CaD
I
add
to
tbe
bcnDc
at
a
lata'
date?
Va!
AdditionalIplCC
maybe
addtd
in
the
future
at
low
cost
md
relative
case.
allowing
you
to
cn1argc
your
borne
eo
«"lln!1yas)'QUI'b!!
da
aDd
income
teqUircs.
321
llByxKOAOHHaH
BepCTKaB
tJ;aHHOMCA}"IaeCMOTpHTCH
60-
Aee
npHBAeKaTeAbHo.
BonpocbIHa6paHbI
tJ;pyrnMllIpHq>-
TOM,H
<lTO06AerqaeT
"OHCK
HHq>OpMagHH.
nocne
pe.qM30HHO
noronm
60nbwe
He
p036~BoeT
TeKCT,
POA~ YBell~~eH~~
cBo6oAHoronpo-
CTPOHCTBO
~
p03-
Mepo
wp~<jlTO ~n­
mOCTp0l.l,~~ 6bln~
ony~eHbl,
.-.11,..
hoc.
If
IJeentrW_
po...,'
Al-J
IE'>'!
In
tt::rmI
or
the
history
ofbomc
l.rilcfinc,
Tri-StEd
••
iti.....
area
oewmd
unique
..__
i
pc;
boA"a;
tbcx
1:._,...
haYe
been
in
UIC
~thc
South
mrCl'ftl'
tal,an.
Tti-Str:c1lw......
ann
of
JttUd:ma
an
aaoa
the
D&tioa
aDd
we
areUli,,,antfy
reoei'irc
lei'•
from.
ptjs6cd
∙,We.
"btU
lIlt
iliac
to
............"""""ODd
-&/
ofTri∙Sud
"""""'"
nswers
uestions
'NMt
..
'ChIrrf.SCnIGOle
i
toawllllfly..
It."".~
from
~
WOOllI
Pt
••
~1
Building
aTri-Steelhome:
How
aN
Tri-Sr
...La..rr
f
Z."
Our""
qatirlUUl'ng;'redmdcomt-,,,,
&
sip>d
md.
muaunl
'jittm.
Youem
et.o.
...
fnxn
a
wideIdc"""""a
ofmn
r
,
"'l....
Uiydmtwall
dajp
whichstIDd
out
'mor'JI
COUM
'If:'
••
,1
wooded
IItIIli10tUlQ
or."'''-
'WI
wah
uticwtal-Iooking
JtniPtwaII
doilY-
n"line
from..
1M•
I
.atift:lypbled
roofliDCl
to
ulrn.-
mo('
..
'6
units
allowing
clati1U:t
1
window
pl.
l"_
'i'
wtwt......
of'thltaduiiysJ?S
otTri-5tnUwd
..
,
Tri-Str:clhomescancoer_
to
CRCt
aDd
can
goup
rmvb
£amr
1nc:y
are
e:a:cptioaa11y
ax:t&1
d5<imt,
require
∙lmoct
DO
ezterior
majnttnJoce.
aDd
an:
tt"
Ii
<"f'(IooWy
SexibIe
in
their
design.
In
addition
to
-.....of,.,;"g.,
tber-...
.....gm
ODd
dutability
of
mel
to
witbmnd
cxtaanc:
weather
CODditioas,
termite'
md
ttre.
'!he
quality
of
Jtee1
iI
ttmtistrndy
bicb-
Ptc
mgjnem::dfnmi",
c:ompooena
cnsu:re)'OUt
home
COCS
up
oneway
tbt:
rigbt'ny!
Special
mow
or
wind
IoadIare
p""'Dk
with
'ftr/
little
extra
coat.
The
a1Jo
meet
Sritmic"
eanhqualce
tpetifiCltiOlU
dv
bjghat:
nfulg
J'alUited.
.
'.
.Q
,1\
1
•.•
~.
c:.1~"OMoftNNh.::
•
~.,
....
~
••
'nn∙""∙""7
Yet!
n.c.
home
iI
.,...,I1y
cIcsiped
to
be
CODrItrUCUd
i...t.F
n.lmdybytbcbu)oc.
Nobea.,liftiDcc:quip-
mcatcw
'P'ri.
1
toolsare
nxpiied..
1he
a:ed
be''.
are
ete.;pd
to
bait
wecthu
A
to
S.
B
to
C
with
}llq-j'..-Mt
bola:"JOU
arehtsinDy
.....nmc'W'ifb
a
pant
atLCDt
let.
No
rottingor
w
Wng
is
n:quin:d
OQ
the
job
lite
aM
(O"'JMm:
imlnJr'tio'BI
aDd
daawWpare
"""....._...
~
Tri-Sudw
.....
>le.,-
c::boioe
of
ct»i
•
.cJ
'rim
s
irhncr
N
part
of
me
",'n"Y'!'
ftlihWr,
1ft
em
c:cmuh
'W'ifb
J'OO
Oft:r
the
pbo"~
h:I're_
sbc:D.u'.
u
d
or
___.:.L.
oa-aitt
•,--
,
t"'......-.
tuperriIioa
OD
a
daily
or
w
Idy
buia.
How.....
fIa6Ifty
del
I
hIlw
ch
==
lint
•
"""-..
7
1n6nitel
A
virtuallyunlimited.
ftrietyofhome
Iiza
are
ofFatd
fiom
800
aquare
feet
on
up.
Our
homes
come
in_'-
ofthfte_
deA....__
ofolnigbt
walla.
We.
hnoc
bundRds
of
pJam
cbwn
aDd
lmihh'c
for
in,"vdi'tr
mlrn
n
,
aDd
we
em
aI:ro
draw
CUItOm
ete.;p
to
meet
YirtuaIly
my
&or
plan
or
me
Rq\W'
i1i'n
h
Ca
I
....
totJ.
honw
ft...
WUr.ut.7
Yea!
Additional
space
mzy
be
added
in
the
Ntu:re
at
law
_
ODdR10lM.....
oIIooriDg,..,.
to..wg..,-
homeeconomieaDyu)'OW'
Dil:
t"
aDd
iDc:ome
require&.
YBell~~eHHble
6yK-
Bbl
«Q"
~
«Al>
POC-
nonOlKeHblHOone-
H~IO~~X
nllOWKOX
~ nOBTop~IOT A~-
-
30~H
30rollOBKO,
J
I3a
•.
4556
322
COMble
BO)l(Hble
CllOBOHOnnOKOTe
«BbICTABKA
KnACCVlYECKVlX
ABTOM06VlnEliI»
HI-1'lyrb
HeKpynHee
OCTonbHoroTeKCTO.
C03AaeTC~
Bne'lOT-
neHl-1e,'lTOpl-1CYHKH
6b1nH
A060BneHbI
-
B
nocneAHl-11-1
MO-
MeHT.
P03nl-1'lHe
Bp03Mepe
Me)I(Ay
OBTOM06I-1n~MI-1
He-
npl-1~THO 6pocoeTC~
Bm030.
Vl3-30BOCKnI-1110-
TenbHblX3HOKOB
B
KOHlle
CTpOKKO'
)I(eTC~,
'lTOnl-1CTOBKO
«Kpl-1'lI-1T»
HO
'lI-1TO-
Ten~.
BblpOBHeHHblHno
lleHTpy1-1
Ho6pOH-
-
Hbll-1npOnl-1CHblMI-1
6yKBOMI-1
TeKCT
TPYAHO
'lI-1TOTb.
,nasa
14.
PeA\I13al71H
AOKyMeHTOs
C
TlIAb
aHoHca
Tpe6YeTKpaTKoroHBblpaaHTeAbHoro
oq>opMAeHIDI.l{.AHHHbIH
TeKCTCKOpeeBCerO
HHKTO
qHTaTb
He
CTaHeT.
COMEONECOMEALL
TOTHE
CLASSICCARSHOW!!!!
ALLMAKES-ALLMODELS
FROMTHEROARING
20'S
TOTHENIFTY50'S!
AUTOBUFFSWON'TWANT
TOMISSTHISEXTRAVAGANZA!
TO
BEHELDATMCMILLANPARK
SATURDAY,AUGUST23
FROM2:00PM
TO6:00PM
IT'LLDRIVEYOUBUGGY!
06pa31.\blpeAV13aiilHa
Y,uaJI.eHHeHeHY)KHoro
TeKCTa
('ITO,r,ue,KOr,ua)
nOBbIIlIaeT
'IHTaeMOCTbAHCTOBKH.EPOCKaHBBO,uHaHq>pasaBeH'IaeT
HOByroKOMn03Hj!HIO.
nocne
pe,q1it30HHO
-
323
,lJ,nR
npHBlle~eHHR
BHHMOHHR
HCnOllb30BOHbJ
AeKOpOTHBHble
WpHcj>Tbl.
CBeTllQ-cepblHepOH
YAO~HO
OTTeHReT
pHcyHKH.
H03BOHHeC06blTHR
Ho6pOHOTenepb
KpynHblM
WpHepTOM
B
CepeAHHe
IlHCTOBKH.
06pOTHTe
BHHMOHHe,
KOK
TeKCT
eCTeCTBeHHO
nepeTeKOeT
H3
BepXHerO
yrno
•
•
B
npOBblHHH)KHHH.
324
rnasa
14.
PeAv13all1H
AOKyMeHTos
BIII3111TKIII
c
nOrOTlllnOM
ITPHpa3pa6OTKeAOroTHnaH36bITOK,lI,eTaAeHMom.eT
u
CTaTbnOMeXOH:
J\lO,lI,H
ropa3,l1,oAyqwe3pHTeAbHOBocnpH-
HHMalOTH3anOMHHalOTnpoCTbIe
06pa3bI.Yho6pam.eHHe
'Iepena
B
CAe,ll,YIOI!!eM
npHMepe
XOTH
H
npaBHAbHO
C
TO'lKH
3peHHH
aHaTOMHH,
sanOMHHaeTCHO'leHb
nAOXO,HK
TOMy
m.e
npHYMeHbllleHHH
HAHnepeCbIAKe
no
q>aKcyMeAKHe
,lI,eTaAH6y,ll,YTHeH36em.HonOTepHHbI.
IIfCXO,qHOR
H03BOHI1eKOMnOHl111
Ho6pOHO
--
TOKOI1
lKe
HeBblp0311TenbH0l1
-
rOpHI1TYpOI1,
KOK
11
BeCb
OCTonbHO~
TeKCT.
.QeB113KOMnOHl111
BblrJl~AI1T
cnl1WKOMMenKI1M11COAeplKl1T
HeYAo~HbI~
nepeHoccnOBO.
Death'sHead
Productions
MortyThanatos
Producer
127PerishBlvd
SuiteC
Hollywood,
CA90026
Phone:
8151983-4811
Fax:
81519834814
"We
Make
Your
Horror
Fllms
More
Horn1>le"
YnpOI!!eHHoe
H
CAerKa
KapHKarypHoe
H306pam.eHHe'Iepe-
na
npOIge3anOMHHaeTCH
H
6Y,ll,eT
XOpOlllO
CMOTpeTbCH,lI,a-
m.e
npHYMeHbllleHHHpa3Mepa.
llo6aBAeHHe
BToporo
lllpHq>Ta,ll,AHHa3BaHHH
KOMnaHHH
TaKm.e
nOBbIlllaeT
Y3Ha-
BaeMOCTb
q>HpMeHHoroCTHAH.
nocne
pe,qM30HHO
06beAI1HeHI1e
AByXCTpOK,
COAeplKOLJ..(I1X
OApec,
npl1AOeT
TeKCTOBOMY6noKy60nee
OKKYPOTHbl~
BI1A.
.QeB113KOMnOHI1I1,
Ho6pOHHbl~
60neeKpynHblM
Wpl1<j>TOM11
no-
MeLJ..(eHHbl~
HO
I1HBepCHbI~
<j>OH,
CTon
ny~we
30MeTeH.
HepOBHbl~
KPO~
<j>OHO
OCCOl.ll1l1pyeTc~
Cny-
-
lKel1KpOBI1,
~TO
BnonHe
nOAXOAI1T
Afl~
peKnOMbi
KI1HOcryAI1I1,30HI1-
MOIOLJ..(e~C~ nOCToHoBKO~
<j>l1nb-
MOBYlKOCOB.
••
,.
Death'sHead
Productions
MortyThanatos
Producer
127Perish
Blvd.
SuiteC
Holly
wood,
CA
90026
Phone:
815/983-48
11
Fax:
815/983-4814
J1oronmbl
HaCaMOM
lJ.eAeHCXO/1.HbIH,lI,R3aHHaTOro
Jl.OI'OTHnaXopow,
HO,KaK
R3BeCTHO,
COBepWeHCTBy
HeTnpelJ.eAa.BoJl.bwCUI
'1aCTbaYlJ.HTOpHH
6e3TpYlJ.aBH/1.HT,
'ITO
Ha
aTOM
Jl.oroTIme
R306pa2KeHa6eACU1
ropaHa
¢oHeHO'IHOro
He6a,HO
oc-
TaJl.bHbleBHMTTOJl.bKO/1.Ba
3aKpaweHHbIXTpeyroJl.bHHKa.
A
KpoMeTOro,
WpHqlT,n02KaJl.yH,'1epecqyp
lJ.eKOpaTHBeH
u
H
He
CO'leTaeTCj1
CnpOCTbIMB
OCTaJl.bHOM/1.H3aHHOM.
IIfCXo,qHb'M
WHITE
MOUNTAIN
BREWERIES
EcJI.H
BepwHHyropbI
ClJ.eJl.aTb3agy6peHHOHH
HeMHoro
OnyCTHTb,
lJ.06aBHTb
HaHe60
Jl.YHHbIH
cepn
HnepelJ.BHHYTb
HagBaHHe
KOMnaHHH
noll.
KapTHHKy,TOHe
YBHlJ.eTb6eJl.YIO
ropy
(CTHJl.H30BaHHYIO)6YlJ.eTHeB03M02KHO.rpalJ.HeHTHCUI
3aJI.HBKa
6yKBnpR3BaHanOlJ.'1epKHYTbBR3yaJl.bHYIOCBH3b
Me2KlJ.Y
TeKCTOM
Hrpa<flH'IeCKHMaJl.eMeHTOM.
nocne
pe,qMJOMHO
HITE
OUNTAIN
BREWERIES
325
326
,nasa
14.
PeAl-13aL:1H
AOKyMeHTOs
8TOT
npoeKT
M02liliO
OTHeCTHK
O.llHHMH3
Tex,KOTOPble
npeCAe.llyroT,llH3aHHepOB
BKOWMapHbiXCHax.
Heym.eAH
BCIOSTYHHq>opMaj!H1O
Heo6xo,aUMO
nOMeCTHTbHa
q>Hp-
MeHHbIH
6.i\aHK
KOMnaHHH?BepmITHO,
HeT,
HO
.llH3aHHepbI
pa6OTalOTCTeM
MaTepHaAOM,
KOTOpbIHHM
npe.llOCTaBNI-
lOT,H
npH
aTOMHepe.llKO6bIBalOTBbIHY*.lleHbI,Bblpam.a-
HCbq>HrypaAbHO,.l106bIBaTbH3AHMOHOBAHMOHa.ll.4aH-
HbIH
npHMep
HBNleTc060H.llOCTOHHyro
nOnbITKY
ynOpH-
.llO'lHTb
ropy
HHq>DpMa!!HH,O.llHaKOpacnOAom.eHa
OHaBce
paBHO
.llOBOAbHOcKyqeHHO.
IifCXo,qHbIM
MoilingAddre.Address/Phone
AmberMugp
Ruiz
ColdouC
lllOHopStroet
P.O.
Box
1447
WHITE.
"""
..
ztlMomo.r
w.Dia
..
Whilc
Moull!.ill
CO
WbiteM_CO
•
MOUNTItIN
Suds
McKenzie
RnStoul
93437-1130
93437-1447
BR£WWEJ
V\Cd\
"
•
PrE':ctreDb
•
2101897-9947
DJ10HKBbirIlHAHTHepHWJ1HBO
H3-30P03Hoo6p03HH
p03-
MepOB
WpHepTOBH3Ho'!e-
-
HHHTOJ1ll.\HHblJ1HHeeK.
DiH'13KO
poen0J10JKeHHble
J1HHeHKH
KOK6b1
nOMell.\OIOT
J10rOTHn
B
OAHHH3
OTeeKOB.
V1HepOpMOU,HHp036HBoeTeH
HOrpynnbl
npHnOMOll.\H
30-
r0J10BKOB,
Hone'!OTOHHbIX
BbIBOpOTKOH,
'ITO
npHBJ1eKO-
-
eTK
HeHBHHMOHHe,
Heec-
p03MepHoeeeo6beMy,
H3TOT3epepeKT
Mbl6b1
XOTeJ1H
no
B03MOJKHOCTH
YMeHbWHTb.
327
06pa31.1bJpeAL-13aiilHa
,---~----------------------------
B
BepTHKaJ\bHOMMaKeTeHHlJ'OpMayIDl
0KOMnaHHH
3aHH~
MaeTOJJ;llY
KOJl.OHKYno
BceH
BblCOTe
6J1.aHKa.
npH
aTOM
HHlJ'OpMayIDlpacnOJl.02KeHacB06oJJ;Hee3aC'IeT
YBeJl.H'leH~
HblXOroHBOKH
HHTepJI.HHbIDKa.nOHBHJl.OCb
MeCTO
JJ;a2Ke
JJ;JI.H
se6
~
aJJ;peca.
•
nocne
pep,M30HHO
Jloronm
06pCMlleH6ellbiM
npoCTpcHCTBOM.
WHITE
MOUNTAIN
BREWERIES
AmberMtlgp
Orief~
0fJia'
113DHopS.....
I'IhiI<
MDvnloin.
co
93437-1447
210/897-9947
P.O.
llol:
1447
I'IhiI<
MDvnloin.
co
93437-1447
B
oepopMlleHJ-1J-1
61lCHKC
no-
npe)l(HeMy
3cAei:1CTBoBcHbl
ABe
rCpHJ-1rypbl(eCJ1J-1
He
C~J-1TCTb
1l0rOTJ-1nc),
OAHOKO
pC36poc
3HO~eHJ-1i:1 Kern~
YMeHbweH,6IlcrOAap~~eMY
TeKCT
npJ-106pell
60llee
~ellbHbli:1
BJ-1A.
328
/
OTyeTHOneYOTOH
OAHO~ rapHIo1TYpo~
101OAHIo1M
KerneM,
n03TOMYnnoxo
BIo1A-
HO
OTHOClo1TenbHO~
BO)KHOCTbP03HblX
,lneMeHTOBOepOpM-
neHIo1~.
Bc~
AOBonbHO
WIo1-
POKO~
nonoco
30H~­
TOTeKCTOM
101
He
pocnonoroeTK6b1-
CTpOMy
YTeHIo1IO,YTO
HeMOnOBO)KHO
An~
61013HeCMeHOB.
fnaBa
14.
PeAt.13aiilH
AOKyMeHToB
AenOBbie
OT'4eTbi
HeP,OCTaTO'lHOKOfrrpaCTHblH«cepbIH»
TOH
p,eJl.OBbIX
OT-
'IeTOB
H
p,OKJI.aJJ,HbIX
3anHCOK
'IaCTOCBOp,HT
Ha
HeTnoJl.o-
2KHTeJl.bHbIH3<1$eKT
xopornero
CTHMI
nHCbMa,
y6eP,H-
TeJl.bHblXapryMeHTOB
H
CTpOrnxp,OKa3aTeJl.bCTB.
IIfCXO,qHb'"
COiCR"IS«lOD
au..
nus
...aut:edpzedov.aly,_..
U
...
that
•
hip
A"NT
O~ ~t
v
••r.
o~
moo••
alarm
technology
wi1.l
want
to
OWD
~:J8
oall:.
aarr.nt.-1
..
o~
snoolr
••
'eTW_
have
Aever
III
II
higher,
..
the
f~
be'ow
-bow:
nUl
•
UIIlfS
sor.n
$
allan.
19&5
1,000
$
12,000
1970
65,000
430,000
Ins
220,000
2,800,000
1980
673,000
5,900,000
1985
1,220,00011,760,000
Acorreap-'lwStng
1::t'eDd
of
1"10}.
t:&rd1.Da8.
baa
ble
ev1c1ent,
partiMthrly
in
the
laat
teL
juri.
XD.
~t,.
re
••
'reM"
bal.i...
that
lJDOO&a
ale
..
,
have
inde.d.
played.
l.ar9-
part
1D
cau.aiAg'
L
1'-'1
•
tazd.1.Du..Iccord
h
'9'
to
b.lLit.
Inf'ozaat.ion1nPalo
Alto,
California,Osnooz
••
larateebnology
i.
l.arga1.y
r••
pcm-ible
tor
the
ch
-tic
d
...
in
.-pIO)
•
1:&rd..1De8.aDd
1ate
cel]e.
J'urt:har,the
al'
'"'''18'
ant;
t:hz'uat"fOOD.
the
~
...
10)I,
c∙
l'O""d-d
by
'the
gull.t,
tnlinga
of
in-1s
Jb&Cr
aDd
~t
reaen'
mt,
aute.
aD.
anreaolvtM1
.
~,~t=1n9
in
e-rply
1''u1
~Q
,"ct1'ri.ty
em.
aolution
to
this
prahl
i.
a
.9=t-n
1
_
nar.by
the
[10}'
caD
at
l
t
c-n
in
lata
with•fuling
of.t'ficiaDey
ud
.e
c
ilia!
rJt,
1.n.ata.d
ofLaDgui.hing
in
ae
"t'r-trn'trattKi
sI"t.
••
=-poe
on
hJ.I
or
ber
way
to
work.6
Clearly,
the.....
f1ncUrwp,indicate
the
eud
for
.d1.1
f_ture.
to
snoo••
technoloqy.
'rhi.,
conl'le
with
the
fallin
whol
...,."'1
chippri.ce.,
could
",k.
'l'ardiSDoo.our
1&1.
i
~
ofthe
dec
......
B.u1
on
a
1,000-pi.ce
con.'
ar
~
.-iled.
laat.cmth
(...
attaclu1
data),..
fowwicon.'razec
pti".,
aDd
1n1
..
d")'Ir,
to
pay
the
.lightly
hi9h-r
price
that
'l'ardiSDoou
wcrald
c∙
end.
Belowareprojected.
.a
'
.,
figu.rea,
ban1onour
lUL.ey:
HeYAOYHO
pocno-
nO)KeHHblel.(lo1eppo-
BbleAOHHblenpepbl-
BOIOT
eCTeCTBeHHblH
npOl.(ecc
YTeHIo1~.
1910
1991
1912
1993
1994
•UiilfS
l'ROJIlC'1'BD
34,000
81,000
239,000
310,000
228,000
(B:z
.k-
-I
426,000
cP9CI••
ion
_j..-dl
$
IlftUL
$030,000
970,000
2,400,000
3,700,000
2,200,000
4,450,000
".n
you
.x-in-
the
abo••
figw:u:,
aDd
con.ider
that
a11
..
ba".
to
do
i.
add.
•
$.93
.....
chip
to
ourpZ'aaent
ala.,
the
cone'uaion
i.
in••
capab
"
to
all
but
the
mo.t
azderat
critic.
that
oar
e∙
£
'ny
ehould
80
..
forward
with
pl&ll.l
to
Uilpl
nt
our
DMf
-'fardi-Snoos-
li.ne
of
PZ(lo+'Uct:.I.accordingly,ourcurrent
Une
ofpz:e-1iicta
Ihould
be
gr,dg"
)y
and.""
nb
traliYe1.ydi'CODti"
91,
nththeintentionof
di.avowiDtg
any
kBovl")'I
of
the
••
off'eriDga
at
tM
b,g1nnh
..
q
of
the
neat
fi.e&l.
j
.r.
329
STOT
HeOqeHb
CA02KHbIHMaKeTp,eMOHcTpHpyeTpa3Ho06-
uu
pa3HeB03MOLKHOCTeH,p,OCrynHbIXp,H3aHHepy-BepcTaAb-
IgHKy,
aHMeHHOneqaTbBo6pe3
H
BbIBOPOTKOH,a
TaKLKe
B
qaCTH
BbI60pa
rapHHTYP,pa3MepOBHHaqepTaHHH
IIIpHCflTOB,
AHHeeK
HCfloHa.flOAyqHACH
KOHTpaCTHbIH,
u
npHBAeKaIOIgHH
BHHMaHHe
p,oKYMeHT.
nocne
pe,q..f3oiirHO
YMeHbweH~e w~p~­
Hbl
KOIlOHK~
CTeKCTOM
061ler40-
eT
4TeH~e.
T061l~l.\bl
cTeKCTO-
BbIM~ AOHHbIM~
30-
MeHeHbl
rpo<j>~KO­
M~,HOrll~AHO
nOKO-
3bIBOIOlJ.(~M~
TeH-
AeHl.\~~.
BmKHbieBbIBOAbl,
KOTopble
n03BOIl~­
eTCAellOTb
oT4eT,
BblAelleHbl
KYpC~­
BOM.
nocneAoBOTellb-
HOe
np~MeHeH~e
ceporo
<j>OHO
o6be-
A~H~eT CTPOH~l.\bl
OT4eTO.
Clearly.
the
aboYe
findings
indicate
the
need
foradded
features
to
snoozetechnology.
This.
coupled
with
the
fall
in
wholesalemodem
chip
prices,
couldmakeTardiSnoolour
sale
it2m
of
thedecade.
Based
ona
1()(1O..piece
consumer
survey
mailed
last
month
(see
attached
data),
we
foundconsumers
receptive,.
and
indeed
..ger
to
paythe
stightly
higher
price
that
TardiSnoozewouldcommand.The
graph
at
left
showsthe
projected
sales
figures,.
based
onour;nformal
survey.
When
you
exam;ne
these
figures.
andconsider
that
aU
we
have
to
do
is
add
a
$.93
modemch;p
to
our
present
alarms..
theconclusion
is
inescapable
to
aUbllt
the
most
ardent
cities
that
our
company
should
move
forward
with
implementing
the
new-rardi-Snooz∙
lineof
products.
Accordingly.
our
currenttine
ofproductsshould
be
gradually
and
unobtrusivelydiscontinued,with
the
intention
of
disavowing
anyknowledgeofthese
offtrings
atthe
beginning
of
the
next
fiscalyear.
'SnoozealDrmtechnology
is
IDrge/yrespans.ble
for
thedramaticrisein
employeetordiness
and
late
calls.
Furth~
theadmanishmentthrustupanthe
average
bythe
glliltfeelings
atinadequacyand
consequent
resentment.aeates
an
unresolved
autharit¥
figure
conflictresulting
insharply
deaeased
productivity
...•Onesalution
to
this
problemisamechanismwherebythe
employee
can
at
least
coUin
IDte
with
feeling
at
ejficiency
and
occomp/ishmeni;
insteadat
IDngllishing
incommuter-
frustrated
dissonanceonhisorher
way
to
work
••
PtotectedladiSnc.oze
s,',.
------
As
stated
previously.
we
believe
that
a
high
numberof
presentusers
of
snooze
alarm
technology
will
want
to
own
TardiSnooz.
Currentsales
ofsnoozealarms
havenever
been
higher.
as
the
fig
....
at
left
show.
A
corresponding
trend
of
employeetardiness
has
become
evident
particularlyin
the
last
tenyears.In
fact
some
researchers
betieYe
thirt
snooze
alarmsindeed
played
alarge
part
incausing
employeetardiness.
Real
Life
Information.
a
statisticalanalysis
finn
located
in
Palo
Alto.California"
has
this
to
Siti
about
SllOOZl!
alarm
technology:
-
-
-
-
-
-
-
-
-
•
330
et>P030
"PLEASETAKE
AFEWMOMENTS...
»
-
3TOnpH3b1B
K
KIlHeHT)',
oHe30ronOBOK
AOKYMeHTO.
CpeAHBOpHOHTOB
OTBe-
TO,
30BepCTOHHblXB
TpH
KonOHKH,
HenerKO
HOHTH
Hy)l(H
bI
H.
non~
nocneTpeTbero
H
BOCbMoroBonpOCOB
cnHWKOMMoneHbKHe,
'lT06b1T)'AOMO)l(HO
6b1no
BnHCCTbBp03yMHTenb-
HblH
oTBeT,
n03ToMY
BonpocbI
ny'lweyAonHTb
BOBce.
BOpHOHTbI
OTBeTOBHO
Bonpoc
7
nepeKpblBolOT-
C~,
T.K.
HenOH~THO
KOKOH
BOpHOHT
Bbl6pOTbnOKy-
nOTenlO,
noceUlolOUleMY
Mor03HHABO:>KAbi
B
Mec~~
-
1-2
HnH
2-3?
rJlaBa
14.
PeA\I13ali1H
AOKyMeHToB
OnpOCHbie
nllICTbI
He
3acmaBARume
KAHeHTOB3anoMUITb
onpOCHble
,,"c-
Tbl.
AeAo
BTOM,
'ITOBAaJ/,eAeg
KOMnaHHHnpOCHTnOKyna-
TeAR
06
O~O.I\2KeHHH,
H
nOSTOMYOqeHbBCUKHOMaKCHMaAb-
HOynPOCTHTb
STOTnpogecc.OnpOCHbdi
AHCT,
nOKa3aH-
u
HblH
BHH3Y,
BeCbMa
Hey~aqeH,
nOTOMY
'ITO
neCTpHT
nOAR-
MH,
n03BOARlOJYHMH
Bbl6paTbBapHaHTOTBeTa,KOTopble
qepe~Y1OTCR
nOARMH,
npe~a3HaqeHHbIMH ~
3anOAHe-
HHi!
OT
pyKH.
Bce
STOC6HBaeT
CpHTMa
qeAOBeKa,3anOA-
HRlOJYero""CT.
IIfCXo,qHblM
PLEASETAKEAFEWMOMENTSTO
ANSWERTHISSURVEY
1.
WhatIsyourprimary
reason
forchoosingYummygummydoughnuts
when
you
want
doughnuts?
o
taste
0
texture
0
price
o
locationofstore
0
service
2.Howmanydoughnutsdoyouusually
buy
whenyoucome
to
YummygummyDoughnuts?
o
1
02-30
halfdozen
o
fulldozen
0
morethanadozen
3.WhatwouldyousayIsyour
favorite
type
ofdoughnut?_
4.WhatwouldyousayIsyour
favorite
beverage
to
drinkwhenyou?re
eatingdoughnuts?_
5.Do
you
ever
go
to
otherdoughnutplaces?__IftheanswerIs
yes,whichones?_
6.Doyou
always
getexcellentservicewhenyoucome
to
YummygummyDoughnuts?IftheanswerIsno,whatcouldbe
improved?_
7.
Howmanytimesamonthwouldyousaythatyouvisit
Yummygummydoughnuts?
00-101-202-3
03-4
05
ormore
8.DoyougenerallyeatyourdoughnutsIntheshop,ortakeout?__
9.Do
you
have
anyothercommentsthatwouldhelpYummygummy
Doughnutsbellerserveyou?_
331
BceBOnpOCbI
nepeq>OpMYAHpOBaHbI,H
TenepbHa
AI060H
M02KHOOTBeTHTb,
BbI6paB
Op,HHH3
rOTOBbIXBapHaHTOB,
"ITO06AerqaeT3anOAHeHHeARCTa.AaeKOAOHKHBapHaH-
TOBOTBeTOB
06pa.a}'lOT
aKKypaTHble
CTOnKH.
nocne
pe,qM30KHO
,D,n~
BOnpOCOB
11
OTBeTOB
Bbl6pOHbip03Hbie
HO'lep-
TOHH~
WpHepTO.
.
Bblp03HTenbHblH
30rono-
BOKB
CO'leTOHHH
Cnoro-
THnOMKOMnOHHH'leTKO
0603HO'lOIOTL\enb
AOKy-
MeHTa.
YK030HH~
B
BepXHeH'lOC-
THCTPOHHL\bl
nO~CH~IOT,
KOK
30nOnHI1TbOnpOCHblH
nHCT,
-
:9TOTBO)l(HbIH
HIO-
OHC
OTCYTCTBOBOn
B
HC-
XOAHOH
BepCHH.
1:1
Inside
the
shop
1:1Outsidetheshop
1:1Gn:ebky'.
Ooucbnuu
1:1
The
Cop
Comer
1:1
Ghza
&
SprinkkJ
1:1
Other----:-----:-_,--
_
1:1
No
otherdoucbnUlShOPS
H-",.__
W..,
-/tlwfoll-i-l
~,,;d,
tIw.ma
IIIl1twlfJ'll'.,
~
1:1
Slow
suvice
l:lRudesuvice
1:1
Misalca
with
yourorder
1:1
Incorrect
change
1:1Other
_
eo
••
II
1:1
(1...1
1:1
2-3
1:1
4ormon:
H."..,
f).
It...
Ii.
1ft'
Nit
Y.wAJl'
.,~
1:1.....
1:1=
1:1
price
1:1
Ioc:otion
of
store
1:1
suvice
1:1
1
1:1
2-5
1:1
haIf.dozen
1:1
a
full
dozen
1:1
mon:
than
a
dozen
WNt
is,.,..,
1-'
iu",.-/
tfnP-t!
1:1
Old∙&shioned
1:1
Honey
glazed
1:1
Chocolate
frosted
C1
Cinnamon
1:1
JdIy
1:1Other
_
WNt
H.ml:r
tit.",.IiItI'"
tInU,,;d,,.,..,
~
1:1
Coffee
1:1
Milk
1:1Water
1:1
Juice
1:1
Soda
1:1Other
_
1:1
None
Jlb,c
lW.
few
_Q)
almplm
this
SlIM!'
YOIU
opiniDas
wi
pu{aa>ca.......,
imponaIlt
Q)'"
Wbco,.u..
fillUhed
wwaiog
die
questio
...
pI=
lOId
the"""'"
in
baIf
widcpooil
it
in
die
wooeleo
box
oa.
the
connm
1lwl.k.
you
for
nring
II:
y~
MEHTOB
-
111
nA
YTII1
Hbl
334
,nasa
15.
Altl3a~H
AOKyMeHTOs
An51
BCeMltlpHO~
naYTltlHbl
Bce60.l\bIllee
KO.ll.H':leCTBOp,oKYMeHTOBopfIeHTfIpoBaHo
Ha
pacnpocTpaHeHfIeB
I1HTepHeTe.
HeKoTopble
fI3HfIX
npe,ll,Ha3Ha'IeHbITO.ll.bKO
P.MI
'ITeHIDl
C3KpaHa.
XOTR
KTO-
TOBIlO.II.He
MOLKeT
paCne'IaTaTbBaillY
ny6.II.HKaWiIO
Ha
CTpyHHOMfI.II.H.l\a3epHOMnpfIHTepe,
'IT06bI
nO'IfITaTb
ee
«C
yP,06CTBaMfI».
!JeHbI
Ha
06opyp,oBaHfIefI
no
CHIDKaIOTCH,nO.l\yqalOT
pacnpOCTpaHeHfIe
HaAap,OHHble
KOMnbIOTepbI
fI
6ecnpo-
BO,ll,Hble
yCTpoHcTBa,
fI
Bce60.l\bIlle
P,OKYMeHTOB
o6peKa-
IOTCHHfIKorp,a
He
6bITb«Hane'IaTaHHbIMfI»
B
Tpap,fIgfIOH-
HOMCMbIC.I\e
3TOro
C.I\OBa(T.e.B
TfInorpaqlfIfI
P.MI
Macco-
Boro
ruPaLKfIPOBaHIDl).
npoP,O.II.LKalOI!!eeCH
MaCCOBoepacnpOCTpaHeHfIe
P,OKy-
MeHTOB,
0pfIeHTfIpoBaHHbIX
HaI1HTepHeT,
p,e.l\aeTaKTY-
aAbHbIMfI
HeKOTopbleBOIlPOCbI
fIXyp,060'IfITaeMOCTfI.
11
3TOTnpogeccnOP,TBepLKP.aeTp,eHCTBeHHOCTbMHorfIX
6a30BbIXnpaBfI.I\,onpep,eAAIOIgfIXyp,06o'IHTaeMOCTbfI
YC-
nex
06bYQHbIX
ne'IaTHbIX
p,OKYMeHTOB.
ToeCTb
HCTHHbI
XVIBeKaHe
nepeCTaAH6bITbfICTHHaMfI
BBeKeXXI!
nOTeHL\lo1anbHbleTpYAHOCTIo1
B03bMHTe3anpasfI.l\oC03p,asaTbp,OKYMeHTbI
BpaCqeTeHa
TO,
'ITO.l\IO,lI,HMnpHP.eTCH'IHTaTbfIX
BcaMbIX
THLKe.ll.bIX
YC.I\OBIDlX
fI3
Bcex
B03MOLKHbIX.Torp,a
Baill
P.H3aHH
He
TO.ll.bKOp,OKaLKeTCBOIOLKfI3Hecnoc06HocTb
BcaMbIXHe6.1\a-
ronpHHTHbIX06cTOHTe.ll.bCTBax,
HO
HnO.l\yqHTeI!!e60.ll.bIllee
npH3HaHHe
B
06cTOHTe.ll.bCTBaxHOPMa.ll.bHbIX,nOBcep,HeB-
HbIX.
4AA
p,OKYMeHTOB,ny6.II.HKyeMblx
Ha
Be6-caiiTax,3TO
03HaqaeT,'ITO'IHTaTbHX6yP,YT
C
3KpaHa.
'"I....
TaTbC
3KpaHaTSI>Kenee,",eM"'....
TaTb
6yMa>KHblMAOKYMeHT
Bce
p,e.l\o
BTOM,'ITO
npH'ITeHHH
C
3KpaHaH
IlpH
qTeHHH
C
6YMarfIr.l\a3a'IfITaTeAAIlo.l\yqalOTfIH¢opMagHIO
no-
Pa3HOMY.
BnepBOM
c.I\yqae
u306pa:»eeHuenpoey,upyem-
CR.
no
cyrn'IHTaTe.II.HCMOTpHT
Ha
3KpaH
npoeKTopa,Ha
KOTOpOM
HoT06paLKalOTCHOTp,e.l\bHble6yKBbI.3ruM
o6y-
C.I\OB.I\eH
60.l\bIllHH
KOHTpacT
(fI.II.Hpa3HHga
B
HpKOCTfI)
MeLKp,yH306paLKeHHeMfI¢OHOM,
'IeM
npH'ITeHHH
TeKcTa,
HaneqaTaHHOroHa6YMare.
113-3a3Torop,OIlO.II.HHTe.ll.bHO-
roKOHTpaCTa
r.l\a3a
6bICTpeeYCTaIOT.
nOTeH~Lo1aJlbHble
TPYAHOCTLo1
335
BoBTOpOM
CAyqae
caemompaJ/CaemCR.
D)'KBblBblp;eNl-
IOTCSI
Ha6YMare,
nOTOMY'ITO'iepHaH
KpaCKa
H6e.haH
6y-
Mara
nOr.l\0I£aIOTpaaHoeKO.l\H'ieCTBOCBeTa.DOaTOMY
o
0
KOHTpaCTHeTaKOH
CH.l\bHbIHHr.l\a3aYCTaIOT
MeHbllIe.
HenonHblM
OXaOT
CTpOH"'4b1
Me2K,ll,y'ITeHHeM
CaKpaHa
H
C
6YMarn
eCTb
HeI£e0p;H0
o
OT.I\H'iHe:'iHTaHHane'iaTaHHblHp;OKYMeHT,
Mbl
BHp;HMge-
.l\YIOcTpaHHgy(06bl'iHOaTOBepmUKaAbHblU
npRMO-
YlOAbHUK),
aHaaKpaHe
nOMeI£aeTCH
TOAbKO
'iaCTb
TeK-
CTa.
t.ITeHHe6YMa2KHbIXp,OKYMeHTOB
He
Tpe6yeTq>H3H'ie-
CKHX
p;eHCTBHH,He06xop;HMblX
JJ;NI
'ITeHHH
CaKpaHa:He
HaJJ;OnpoKpyqHBaTbCOp,ep2KHMoe,
a
M02KHOcpaay
no-
CMOTpeTbHa
HHTepeCYIOI£HHyqacToKcTpaHHgbl.
KpOMe
Toro,XOPOIliO
BHP;HO,
KaK
OTP;eAbHbIHa63agBblr.I\HP.HT
Ha
q>OHecTpaHHgbl
B
ge.l\OM,H
He
3aTpYp;HeHnepexop;
OT
o
0
OKOH'iaHHHOP;HOH
KO.l\OHKHK
Ha'iaAyp;pyrOH.
HaaKpaHe
oT06pa2KaeTCH,
KaKnpaBH.I\O,
lOpU30HmaAb-
HblUnpRMOYlOAbHbiUeppaZMeHmCTpaHHgbI.yh-3aaTO-
ro
'iHTalOI£eMYTpyp;HeenO.l\yqHTbno.I\Hoenpep;CTaB.I\eHHe
o
cTpaHHge.
11
Tpyp;HeeBepHYTbCSl
OT
HH2KHeH'iaCTH
cTpaHHgbl
KBepXHeH.
t.IHTaH6YMa2KHbIHp;OKYMeHT,
Mbl
BHp;HM
BCIO
cTpaHHgycpaay.
ESRressoDaves
.'∙∙Event
Book
"
•
,
,
,.
,
"
.
-.
•
•
"'.,
.
'.,.;,
~
>-
,~..~,.,~<...:~
...-
~~;'$..:~."
-
6
Steps
tp
successful'events,'
timeaftertime!
.,
•
,
336
Inasa
15,
'olo13aVlH
AOKyMeHTOs
AIlflBceMlo1pHoVlnaYTIo1Hbl
A
roPH30HTaAbHbIHyqacToKTeKCTa,
KOTOpbIHMbI
BHtJ,HM
Ha3KpaHe,-
3TO
AUl.Ub
liacmbCTpaHHj!bI.
,
..
ESRressoDave's
EVent
Book
..
,
.
"
Yarge
BceroMaCIIITa6
oTo6pam.eHIDICTpaHHj!bIMO)lmO
H3MeHHTb.
OtJ,HaKO
eCAHeroYMeHbllIHTbHaCTOAbKO,
'ITO-
6bI6bIAa
BHtJ,HaBCHCTpaHHj!a,llIpHq:>T06bI'IHOCTaHOBHT-
CH
CAHllIKOMMeAKHM,
H'IHTaTb
ero
TIDKeAO.
",..
.........
_
..-
_--........._""".
'w
_
..
,_~.-...>oo
-.....
_
_
."--,,.
..
_.
.....
....
,,_
..
..,-,
..
io....__
•
,
.._
...
__
,
--'-"-"'--
-
.....-,.-.:0-..._...;.....
_
_n:-.
,._.....
~.-...
......
-_:>'"",-"...
.
ECAH
me
ero
yseAH'IHTb
HaCTOAbKO,
'ITo6bI
6bIAOAerKO
'IHTaTb,
TO
TortJ,anpHXOtJ,HTCH'IaIJ!e
npH6eraTbKnpo-
KpyrKe3KpaHa.
V1cxOAHblenOJlO)KeHltlSlAltl3aLilHa
337
YeM60AbweYBeAH'leHHe,
TeM
MeHbWaH
qaCTb
CTpaHHJ!b1
BH.lI.Ha
Ha
sKpaHe,H
TeM
60AbwenpHXO,IJ,HTCH
npoKpyqH~
BaTb
cO,ll.ep)lmMoe.
IJw~f'I
"/I
toW::
8«.lU~
)'00
pf;erimliJr
h,).j
t.1
rrinr
Implieatioft$
llKN;ln:Ir-l")"implil.:.lliOib10thh
dunj';<'J
Ul:1UIIO;
The...
>nJ~·linlC!"'lU
na:1lll">
pr:n1
(0('4«
Is
iii
hr."fl
}'<)U
/X,(,J..upk~
I.>h:lrA
.,
...
1
.Il
dicrtl
:n«1i~
iU
ntt~rt.mg (",-,:D;I~
Ilkt
P'u)jn&
="<1''''Glt.;i~
Inlmwio:ul.
Y<XI...
o
I'rinllhac~Of~
onrl¢Cdcd<m
)'t>ur
dt~'1OP ~r
ink-ict
prinler.usu-
:.1.1:'
for
a!.-uulfi,irrll,<:0h
",-'l\.
Roger
C.
Parker's
GuerrillaMarketing
&
Desig
....
n__
L.:mil
mHlll)~
00('
0)(
ItKliN!
n\.llortt∙
I~lr>o:"
l1otr>illC'l'....."
fA,-"t
W-t'>
the
n~J
10
dn4:"n.pllxlucc,1IIJ
l'liat;le
lu:.xhun:.
CoN:,>.mJ
u;:-l-.4~~ ~~'Il:
u.nIlH'>ll,l'rilll∙
In;
':<01<1.1.
a,i,l-i
arpfl"'.h
\"fie
;m,ll.....'
.k>!:l''ln
(X'f
t'::'fl"::
Of'<:"w9y
Ii
~'ell (h!~$:
lo
I'f
in!
01feLl
iY-.::I~'
.\onw!
I
mlll1t",r10llt
Print
on
demand
marketing
#l4w
tit.Web.nd
low-cost
color
printDn..
,.wfin/ng
broc:Jt,u,..sarK!
fIyMs.
-,jolJoC"f00l!'f
41
!Ht'-O!!'
1°00[
$/IQW!,,;,1»W
;0
CM~~bt.JId
l.u:forn.'v;J1,
::h,."\
P.o~
(.
P¥ke!!~
..._1-
_--...
....
-..
J
I
"
I
J
"
nOABOAHble
KaMHIo1
ny6nlo1Kou.1011o1
AOKYMeHTOB
B
IIIHTepHeTe
3apaHee
HeB03M02KHO
CKa3aTb,
KaKOH,lI.oKyMeHT6y,ll.YT
u
qHTaTbC
SKpaHa,
aKaKOH
nepe,ll.
qTeHHeMHaneqaTaIOT.
HeH3BeCTHO
TaK2Ke,
HaKaKOMnpHHTepeero
HaneqaTa~
IOT-Ha
WJeTHOMHMI
qepHo~6eAOM.
KaK
HeTH
HHKaKoro
cnoco6a
nOBAIDlTb
HaBbl60p
6YMarn.
DOCKOAbKY,lI.OKYMeHTbl,
opHeHTHpOBaHHbleHa
pa3MeIge~
HHeB
I1HTepHeTe,MOryT
6bITbC
paBHOHBepOHTHOCTbIO
npOqHTaHbl
ueAUKOM
C
3KpaHa
H
npe,48apUmeAbHO
pac-
nettamaHblHa
6yMaze,
Heo6xo,ll.HMOHCXO,ll.HTbH3
XY,ll.we~
roo
ToeCTb
HMO,lI.06HTbCH
Toro,qTo6bl
,lI.OKYMeHT
6blAO
AerKO
'1HTaTb
C
SKpaHa,TOr,ll.aqHTaTb
ero
paCneqaTaHHYJO
KonHIO
6Y,ll.eT
elgeAeZtte.
IIICXOAHblenOnO>KeHr,.UI
A""3a~Ha
C06AIO,lI.eHHeCAe,ll.y!oIgHXHCXO,ll.HblXnOA02KeHHH
nOMO~
2KeT
BaM
C03,l1.aBaTbny6AHKagHHO,ll.HHaKOBO
y,ll.06oqHTae~
MbleKaKHaKOMnbIOTepe,TaK
H
Ha6YMare.
338
,nasa
15.
,Ol-13aiilH
AOKyMeHTOs
An51BceMlI1pHoiiinayrll1Hbl
~36erOMTe
MHorOKonOHHblXMOKeTOB
MHorne(ecAH
He60AbWHHCTBO)ne'IaTHblX
ny6AHKaj!HH
OCHOBblBalOTCRHa
,lUJyx
HAH60AbweKOAOHKax
TeKCTa.
B
MHOroKOAOHHblX
MaKeTaX
npocTpaHcTBo
CTpaHH!!b1HC-
uu
nOAb3YeTCR
C
MaKCHMaAbHOHOT,lI;a'IeH,H
Ha
cTpaHHj!e
no-
MeIgaeTCR60AbweCAOB,'IeM
npH
paCnOA02KeHHH
TeKCTa
B
O,ll;HOHKOAOHKe.
MblHa'IHHaeM
'!TeHHe
cBepxy,nepeMe-
IgaeMcR
no
KOAOHKeBHH3,
3aTeM
nepeBO,ll;HMB3rAR,lI;
Ha-
Bepx,K
Ha'IaAYCAe,ll;YIOIgeHKOAOHKH
(a3aTeM
OnRTb
BHH3).
flPH'ITeHHH
C
aKpaHaaTOHeB03M02KHO.Pe,ll;KHH
MOHHTOp
cnoco6eH
nOKasaTb
BCIO
CTpaHH!!y,eCAH
yCTaHoBAeHO
YBeAHtIeHHe,,lI;OCTaTO'IHOe
,lI;AR
KOMlflopTHoro'!TeHHR.
To
eCTb
'!TeHHe
MHOroKOAOHHblX
,lI;OKYMeHTOB
CaKpaHa
nop;-
pasYMeBaeTHe06xo,ll;HMocTb
MHoroKpaTHo
npoKpyqHBaTb
CTpaHH!!y
BBepX-BHH3.
11
He
TOAbKOaTO
-
OrpaHH'IeH-
u
HblHOXBaT
CTpaHH!!b103Ha'IaeT,'!TO'IHTaTeAlO
HaMHoro
TpY,ll;HeeB03BpaIgaTbCRB3rARp;OM
K
Y2KenpO'IHTaHHOMY
TeKcry,
'!T06blyRCHHTbCYTb.
•
BblB04
M
1:
)loKYMeHTbl,npe,ll;HasHa'IeHHble
,lI;AR
'ITeHHR
CaKpaHa,
,lI;OA2KHbl
6blTb
O,ll;HOKOAOHHbIMH.
•
BblB04
M
2:
He06xo,ll;HMo
TaK
nO,ll;06paTbKerAb
H
HHTepAHHbR2K,'!T06bl
CKOMneHCHpOBaTb
60AbWYIO
JLl\HHY
CTpOK
TeKCTa.
YMeHbWMTe
AJlMHYCTpOKM
He
nOMaBaHreCbc06Aa3HY3anOAHHTb
BeCb
aKpaHTeK-
CTOM.
He,ll;ocTaToKCBo60,ll;HOro
npocTpaHCrnaHaaKpaHe
nop02K,ll;aeTpas,ll;YTble,TpY,ll;HOtIHTaeMbleCTpaHHj!bl.
Oc-
TaBbTe
MeCTO
,lI;AR
nOAeHCAeM
H
cnpaBa(cAeBan06oAb-
me,cnpaBanOMeHbwe).Bo-nepBblx,
aTOC,lI;eAaeT
CTpa-
HH!!y60Aee
KOHTpaCTHOHH
OCBo60,ll;HT
MeCTO
,lI;AR
BbIHO-
COKHBpe30K,aBO-BTOPbIX,
YMeHbWHTMHHY
CTpOKH
H
06AertIHT'!TeHHe.
CTPaHHj!bl,
pacnHpaeMbleWHpOKHMTeKCTOBblMH
KOAOH-
KaMHCY3KHMH
nOARMH,CMOTpRTCRCAHWKOMnAOTHbIMH,
HHX
TR2KeAOtIHTaTb.
Yero
He
CKa2KeWb
0
CTpaHHj!e
C
60AeeY3KOHKOAOHKOH
TeKcTa,
oKpy2KeHHoro
KOHTpaCTHO
OTTeHRIOIgHM
ero6e-
AbIM
npocTpaHcTBoM.
339
Planningyoursuccess
\:h:Jn..T.!oal"C'.
~~'l'C:'»ttWr
I:"ttnl"'lbe-
~~ ~~
is
~I
W
baJjd'J
tn"f~'lIIbc:rt
Jf(
~ft"·nm"not\l
..
In
lbu
dlllWlt.l'{:urmorl:t:1wJ,..wur.lllU'lt
trod;.......
"tttifnt:
Wfc~.
':";'J.,1IN
~j:r.
Ir",x
~:
...
,,;Jt:>VI\""
fU'\J
fC'tCivt
IUD
n10c
10,
~.Ir.JJe.Jho'a"imoItt)('Ill
S1epI-
to.
dS
Tho:fcolR"
f"oGr
9~
Iln'Oh-td
\II
pt~
Il':.kk
~
pulk1p*"\A'
I.
wmrff
~
r
moll
\~>k
,"!k-r.u
lUJ
f'l'OIlPC.:tl.
:.
c.mul·~-
to.ttr....
,;,ftd
1ct.W:1
,~.rt
ro-
k.-.Jth...
aflilit
.t.
~J!"If~Jr.m"'io
aSQllU_
I.
roiiorr.u;ufl..
l
t.b..!~.
'it'llan
~lmDJ--miJitm_\o(
cfribo.
OQ
~ l~ Pft:~t
dut
~I:KU.'lI!o~1
\iSk.>A"""
1'"tJI'
ft-
hi"'
•.
""r}~.:.A1I
oJ'-nd.bca
l
CoOl!'I~~ ~to.t
QIl.
those
n»c
fitdy
t~
bur
(ron
y.xa..
Sbp1.1d"Jafy
-1"Il;Jht
wtNton
Sao.'OHolft~(r,
..m
id..~iGc:
'fWlifkd
bY.:oIh
\~"'"
br
..
_,
the
Ir..&
sbt~"'·.
~>C(:
,"11k
~ndfM.Vi
k
too
,..~This.:..o:llO'
ooi_
~'OllrnhiAt
lllr....
"b
10mlAb
~lirJ
tr.l£~u.it.,n.~ilh
btUeIdtclibi.'VJ
NI~f"l::
Iit.>ll1
~t~t
1\"b
,gO"
dnnn't
"-~ I~
lo
sr<M
vi;b
~'Ol'
_
~Nlf4.!~il.iloln..
Y
•
.'U
r
must
,'dwIk\bilO1'l
lr.....u~
1:111
ltlKo
Otlil'
t':f-Iv,\l
.:lI~rid:
'
•
~f5eJ~.IOOK:"'·ho
h;r.-c'
~"('1'Jl1o;uJ..m
i1l('l"tS!inY«K
~b
CH
'i('f',",-
•
P1l$l
~'\nW't1cnJ
.50
••
tI
,1»K"'inolw",<:
pfl.
....
i.)I;uiy
~ ftM\~w.
'-/.
At'Ibf
Rq!:
Iddt;(rIh.:
I
00.
5t~,\
<'f
1.000.1dinu",:,aJ
l~n>Sf'<"\'~
i'VU
J..,,:,n
""II::.J
Sf\nJ
,u.o...
~
C.t\1lft
*
1qUr.u.:
,bl~R'
C'OfUJ;flinjttlidr
twnO'
JOO
\:tatik."1
infu¥matioo_
Planningyoursuccess
Chn........
~rc,
r<)u\'C
~y
JPfkn
\he......
'C'd:'
M~'fICYi1lidlt ~ ~1~'
...
n..'1<"f("~ ~aain.cd>
In
Ihis..iioulc'.)VUrmuktifC
.L
..
lafJo1TN'oI
"'-'It
.,.-alilTll;'
i¥fuw.d~",I~
tif;,:r
It.-.k
iht"!'"1l-.3
mRlZ'('roc'
l'I.~
iDa"..
Iuc
kit
loot
Ir4do:.,>b..
im"«a,∙
""",.
Still'
to
suaMS
l'I(1"'::IA::
irnJ,r
;liT'"
""'~
in
f",..
fiW>kIr;a;k.._-JW1"i{YIil.>n:
L
IJ.~r~·
fOCIr
IlWJIoI
nhulokdinllUn.i
"'<»i'(a.1~
~
Cr.a01'"U\;fqltt"
10
111l".....,::IM
r,,::.lin
\-i5It,iJ'
~I ~"Out"bwthNc::lhJ-i(.
.4
Pr'-':d"c'
!\\II1r
ilDw'"
in
Joh'2no:<t
•
...£0&1.-
-1Ip.lft.:t
Ibt
~~C1\t_
'riluua
'('CJ1d-titn~-rnilliorli
of
ck-rlI~
08
~ I~ rl~
tNI
..
lnt..l~ c~lo4I<Il ybi~
l(,.
r~r
a.hitoit
••.
"",!"OO
~D ~
kfs..
I.~
foxwcdon
~roc
...l«dytobGy
ih"l-III":"CKI"
st.p
1,
U'"'h
rtght"'""'
Soc~""
l>4ne;>
fr~n
id.:r.l\ifiu'.;
quilif
...
\1
bol..Vi
risiwn
IYf,'"
t.hr
I~
w.....-.
f.'~
:mfk
st-t:
nJtbcs
rrJ
lie""""
S!'Jt>trs¢A'1bi\
"-"lin
wbtnF'U1
aha-it.
~Urxtf
>0
much
~~ud1fitt1
r...ff.r-YiUlitlf"
tto;m
QlkliMihoOO
of
"rkt;
tiom
!'-~
t''lI1
~1f
dooan'be
l.in'K"
w
~
widl
row
IOO~
,,~
...i'IitoD_
tour
m,w...
..l.lwbk
>:i\llt"'"
t;icJ1!
lin
i;ro
t'fIe
d
tw..,
~
•
Sii-...
1..
nOA6epMTeMHTepnMHbJl>K
HHKor.a;a
He
npHMeIDIiiTeHHTepMlHbIDK
no
YM0J\'HiHHIO,
HJl.H«aBTOMaTH'IeCKHH»,
T.K.OHcnoc06eH
c.a;eJl.aTb.a;OKy-
MeHTHaMHoroMeHee
y.a;060'IHTaeMbIM.
Ha060pOT,nocJl.e
3aMeHbiHeCKOJl.bKHX
Y3KHX
KOJl.OHOK
ne'IaTHOrO.a;OKYMeH-
Ta
O,/UIOHWHpOKOH,BepOHrHO,nOTpe6yeTcHyaeJ\H'IHTb
paCCTOHHHeMe2KJI.Y
CTpOKaMH,
'lT06bl
CKOMneHCHpOBaTb
yaeMl'IeHHeAi\HHbl
CTpOKH.
flpaBHJ\bHOe3Ha'IeHHeHHTepMlHbIDKaonpe.a;eJUIeTCHnpo-
uu
nopgIDIMHMe2K,lJ;yrapmrrypoH,
KerJl.eM
HMHHOHCTpOKH.
To,
'ITOnO,lJ,Xo.a;HT.a;MI
KOpOTKHXCTpOK
.a;ayx-
HMI
TpeXKO-
Jl.OHHOrO
MaKeTa,HMOnOJl.araTb,
COBceMHe
ro.a;HTCH
JV\5I
uu
WHpOKOHO,lUiOKOJl.OHHOH
nOJl.OCbl.
•
340
-
rnaBa
15.
,Ol-13alilH
AOKyMeHToB
AIlil
BceMl-1pHolilnaYTl-1Hbl
EeJ\oenpocTpaHCTBO
Me*p,y
cTpoKaMHHI'paeTPOJ\b
«Ha~
npaBNlIO,!!Hx»,B,llOJ\b
KOTOPblXH
,llBIDKeTCHB3I'J\H,ll
qHTa~
TeNi.
ECJ\H
paccToHHHeMe*p,y
cTpoKaMH
3a,llaHO
npa~
BHAbHO,
TOTeKCT
qHTaeTCH
J\erKO,HHe
COCTaBNleT
HHKa~
u
KOroTpY,llaBepHYTbCH
B
HaqaAOcJ\e,llYlO'!!eH
CTpOKH.
nOKO>IOtTeHO"lOnO
HOBorO
0630U.O
OTHOCHTeJ\bHOHe60J\bWHe
3HaqeHHHa63agHbIxOTCry-
nOB,npHeMJ\eMbleBneqaTHblX
ny6J\HKagHHx,
B
aJ\eKTpOH~
HblX
,llOKYMeHTaxHe,llOCTaTOqHbl,
TaM
a63agblHe06xo,llH-
MO
OT,lleAHTb
60J\ee
HBHO.YBeJ\H'l:eHHOepaCCTOHHHe
Me2K~
,llya63agaMHnOMOI'aeTC,lleJ\aTbcTpaHHgbl
60J\ee
«OTKPbl-
TbIMH»H
06J\eI"l:HTbqTeHlie.
Y6epHTe
H3napaMeTpoBCTHNIa63agHblHOTCTYll,
a
HH~
TepJ\HHbH2KyaeJ\HqbTe,ll0
nOJ\YTopa
HHTepBaAOB.
llonoJ\~
HHTeJ\bHoe
6eJ\oe
npoCTpaHCTBOMI'HOBeHHOH3MeHHT
BHeWHHHBH,llcTpaHHg.
He
peKOMeH,llyeTcHCOqeTaTb
yae~
u
J\H'l:eHHbIHHHTepJ\HHbH2K
H
KpaCHYIO
CTpOKy,
nOTOMY'ITO
,llOKYMeHTnpH06peTaeTBH,ll
J\i06HTeJ\bCKOH
nO,lleJ\KH.
P03AenJiHMBnoCTByH
llNI
pa3,lleJ\eHHHJlJ\HHHOro,llOKYMeHTa
HaHe60J\bWHe
y,ll06oqHTaeMble<l>parMeHTblCJ\Y2KaT3aroJ\OBKH
H
nO,ll3a-
roAOBKH,
KOTopble
,lleJ\aIOT,llOKYMeHTBH3YaAbHO
npHBJ\e-
u
KaTeJ\bHbIMH
«peKAaMHpYlOT»npe,llBapHeMblH
HMHTeKCT,
T.K.
qHTaTeJ\H
HMelOT06blKHoBeHHenpoCMaTpHBaTb
3aro~
J\OBKH,
npe*p,eqeMnpHCTYllaTb
K
'l:TeHHIO.
POJ\b
3aroAoBKoB
B
Be6-,llOKYMeHTax,lla2Ke
Bblwe,
qeM
B
,llOKYMeHTax,
OpHeHTHpoBaHHblXHa
06bl'l:HYIO
neqaTb.
OHHKOMneHCHpYlOT
qHTaTeJ\iOHeB03M02KHOCTbBH,lleTb
BCIO
cTpaHHgyCpa3Y
HJ\HnepeJ\HCTaTb
CTpaHHgbl.
[lpoBe~
,lleMaHaAOrnlO
C
llYTeweCTBHeM
aBTOCTonOM.
[lepcneKTH~
BanepeMeCTHTbCHHa
3HaqHTeJ\bHOepaCCTOHHHe
«B
O,llHH
npHceCT»
3aMaH'lHBa,
HOHaMHOI'O
peaAbHeeBblI'NI,llHT
pa36HeHHeJlJ\HHHOro
OTpe3KaHaCpaBHHTeJ\bHOKopOTKHe,
u
HO
3aTO
I'apaHTHpOBaHHO
npeo,llOAeBaeMbleKa*P,b1H,lleHb.
[lO,ll3aroAoBKH
nOMOI'alOT
qHTaTeJ\iOCOpHeHTHpoBaTbCH
B
,llOKYMeHTe.
B
H,lleaAbHOMCAyqae
HaaKpaHe
,llOJ\2KeH
6blTb
BH,lleHXOTH
6bl
O,lUfH
3aroJ\OBOK.
3aroAoBKHa<l><t>eKTHBHbl,
eCJ\HOHHXopOWOKOHTpaCTH-
PYlOT
CpaCnOA02KeHHbIMno
Coce,llCTBY
OCHOBHbIM
TeK~
!t1cxoAHblenOJlO)KeHlI1flAlI13aiilHa
341
CTOM.He
npHMeIDIHTe
/I.MI
3aroAOBKOB
HOCHOBHOro
TeK-
CTa
O,lUfHaKOBbIe
rapHlrrypy,
KerAb
H
HaqepTaHHe.
Ycnex
npaKT~eCKH
rapaHTHpoBaH,
ecAH
/I.MI
OCHOBHOro
TeKCTa
BbI6paTb
IIIpH<JYr
C
3aCeqKaMH,
a
/I.MI
3arOAOBKOB
py6Ae-
HyrorapHHTYPY
H
LKHpHoe
HaqepTaHHe.
Tor.o;a3arOAOBKH
XOpOIIIO
3aMeTHbI.
3aroAoBKH
eIge3aMeTHee,eCAH
OHH
BbICTYllalOT
CAeBa
Hap;
OCHOBHbIMTeKCTOM(3aBepCTaHHbIMB
OP.HY
KOAOH-
KY).
f1p~eM
BbICTYll
/I.MI
3arOAOBKOB
nepBoro
ypOBIDI
,llOALKeH
6bITb
60AbIIIe,
qeM
/I.MI
3arOAOBKOB
BTOPOro.
OTCYTCTBHe3aroAoBKoB
B
ny6AHKagHH,npe,lUfagHaqeH-
u
HOH
/I.MI
~eHIDI
C
3KpaHa,AHIIIaeTqHTaTeJUIBH3YaAbHbIX
u
nO,llCKagOK
OTHOCHTeAbHOee
Hepap~eCKOH
CTPYKTYPbI.
B
TeKCTeHeT
y.o;06HbIX
«TOqeK
BXO,lla».
•
•
10lhiidmutr.}'O\Irnurttllll)t
doI"r.I
mint
\n>rt
0\'f'tIiIl',(
Nf«r.
JarMr.Mtd
;ftrr
lr.:Nr
~~
I.i>
alWIC'
~\'>tf
l't'I>ri\"c'
NI
'zNc
~ ~ f1~
""N'
.....
lbtrt;1n;"'-
<fq>f.
inf.~ ~
pmdiuhlcIndo:'
w..,.
f"I:Iti6~1om"
I.
IJrtlt!lr"of
I'aC4ot
Q1labkdtalu.ud
rn'lpt(ts
1..
GY.Itt'
a
""nUglet
to>
<Wtr:a.:t
~i
nuin
n.aOft
.u
roar
booth
or
ahI>iI.
J.1'r--.~<Irr?in.M)('C.
:-
to
rer-..,ma-tbcncnl.
TtwI
C»Il
~--o~
<Ji
do8an
04)
f~'-":f:
IW
IUf.'b"'.Ial1,"ilililn"l;'«1l"..
'1int.it
...
.w-
~.;ll.ft
sp:sd
k#
<lit..
Wi
i
0:
k..~
vn
th.>w
nM.>fl
tibir
\c-
kr
from
}'OIl.
~OI'
""no
£lMl
iJer,u(\il'lg
qAi6td
booth
"~$ ~
f1W'
lD6c'
~("".
~
natk
flrew
c1!'.b
r~
be
1M
IW~
1bi$
o.:~
II01rrI
~
miNt
.atlrxt5
1IO
I'lftC
k
C
"(fiat
tnffic_i.W'n
,,'icb
liak
IitdixJoIJ
t.>l
~
iiOfll
~--tha
!"AIf
<l1oi'
.Ior'Cat
batt
tilnr
«)
spera!
with
!"'_
n,.-~·
\'llIn.tie
''bl1llN.
rout
m....
'VJ;!wbk
"Git,',,,
I)"l..-::&Ir
~II
k1ro
.-.e.3#
tiro.....
qorin"
,
•
Q;ii1/!fi..,J
~ Ib~
who
b.t~·r
I\rt".ivtiilr
~1'ffio),1 ~tll~dI
III
)'OU'
.....'.
~-,*,,~b''''''Ici'T~,:cs'
'.-'.
"
•
Pots:
C~ ~ ~~
thOloC
whl>
I~
pn:«i.X<!h-
pvf\1J6Oi{IOftl
JI.'O-
.
.
..
,
.
•
•
'\'''satp:
I.knl.if!.lbe
loo.~:~.
,.,
1.(lGo)c:lttlaIIiDd"
~yw
_..,,:Jt
'If!MJ
riIoIrIIri:fL
Oeau:;I
~rJtc~ l~
!tkirR.Jmc<i
mJ
~1bo.'
,-
_.,,--
"
......-...:
-
.
".
.
A)t
rl:4lJ"l<t£
'WI]-sb:id
,,m,
n..~
rid
r-'
"edt."
Comldn)'OU'
..
ItIIolr..-*,..~
m.1G
~"'lt pr~'~('MlI
ol\icw.,"WIdJ"
talriklwffsi.
III'1
n-J1'I
-.:r
-
:i,"'"
«>....
~
..
'.
••
,
•
•
•••
,
..
.
,l:a
da(timalc,,!""IS
lO..uktani;
6foUw,
1JJIl"
trori:
0\.....
,*
~.,Jw1l'lll.
Uld
j'
',;->,
W
:.:dkI-IDJe~
k.
anatT
JVII
r~
tWI
qfut
b
Y'.,
lnJc..lhow
.~.
,11K$.
•
,
'.
,
.'
'.<C.,
•
"
..
•
∙
,
.'
.,
c
....,',
s_
to
-.ca.
v
~~
,''','
"
~.
lb..-n:
-e'*r
~
in\{,ffl,j
in
~tnd.:a--paltic;pao.-
..
•c.,
,,'
t
~ ~lii;~
IMo$l'
vzhe
.Nc
dItmMd,
J""l'{'b;U.'",
.u
·2',~k""~hl.Jrtr....:t;lDd
C\:tMQ
nlion.your
~
tlf"o:Ilit'Iil.'
,':1.
,",\\_)VUr'"J.I~~kla.1\"aIK':.
,
>v.'.<;.,
""
>
',"'."."'.
-.t.
~Jl~ll~:"~I.
.
.
".
';."
/'v
~<,
',.
.
.
"
.
.
.
"
'.
Yl'!a..
~ sptaJ-h~fdr-nua\M
uf
IloIJ.n
otI
~ U".aSc-~ 111~
ll\;ll
~,"'~.,
"
.'::~
'..,-:
~tDW~"iAI""I"~'t:\biriI.
..
QC
r:'U(.~.1fftI'd~\I'R~UJr~ign
.
,(,xUt<\l.~tl~~"tdpo~~~~<lJIL
..
'::;.-:.\..."",
<
("-,.)-",..?\"
'}~~'",'
"
.>C.-,
,,,,,£"d..
--I";
,,,-...
...
""','
..
');'"
.'
Stltp1.~f.n,hcftol....
..::-/"
;
'"s..∙.:ni(OCnU1Nm
id..-,-';'~-tWIifi....J~ vi~-m~ctbttr.adt
lMoit.
;;1{:".
'''<:
~w
..
'Fnoali>rr.
II""
~ ~.:;a;.
be
t("'u..
~'l1IlJ.
,;,w.
wka
""lOt"
-1"•
y'
-
o.bibit
"'1tQ.'U
W..
udl.
i
tf<,J
II.YNlW"
uta
&air:
l&dh\oJd
1Mr;-irw.
flora
!o.---i1At
~
K;JIf
Jocwil
~ I~
1o.,..eUcl'."!"Nf
InIMt
at~~n.
.
'"
<
.••
'
w............
+.;",'
Yc.t
IMA
ddok
\∙Ntct)O
t~,.:2Itr
£lII1lllh.ll'U
4
~:~
.
'
~'~ ~ ~
'-.
.
..
'''-'
.
~,Qn+1ioJ ~;:L
lJluo;t....tlu.b.1ft
ptt:rit-.tr""q,~
M
~
,
M.•
;ocr
.
=_~.'
.
"'...,
~
>v.#
.
A∙....
~FR
.......bN.:tt..b_
.>.'.
~,
'f::
c4.
,~~
,
..
~,~
,
•roN
(,OldoIncn~rW ~
'Wtlo
h:n\:
I"niou~
p.ndl'ioCd
lrOlJ1,...
;-~
::y).'
"
!lta_~~~I<lO"5iIO.OfI,OOOdkau.~~1.S~",,,",-Wd.
.:,
1<)~~lfi-..'id\~,
-"
.'
'.
J
"
....
-
..
~ ~.
342
rJlasa
15.
):\1.13aIilH
AOKyMeHTos
AJl51BceMlt1pHoliInaYTlt1Hbl
HaAHqHe
BaAeKTpoHHOM
~oKYMeHTe
saroAoBKoB,
BbICTY-
nalOI!!Hx
BAeBO
HHaBHcalOI!!Hx
H~
OCHOBHblMTeKCTOM,
nOMOraeT
qHTaTeAlO
6blCTpO
nOIDITb,
0
qeMrOBopHTCH
B
coce~HHX
a6sagax.
BpesKH-
aTOcBoe06pasHble
MHHH-CTaTbH,pacnOAO-
2KeHHble
Ha
nOAHX
CAeBa
HAH
cnpaBaOTOCHOBHOroTeKCTa.
BHHX
no~p06Ho
paccMaTpHBalOTcHBonpOCbl,KOTopble
OTBAeKAH
6bl
qHTaTeAH
OT
"ITeHHH
OCHOBHoro
MaTepHaAa.
3CCTCBbTe6enoenpOCTpCHCTBOpC60TCTb
DeAoe
npoCTpaHCTBO
nOMOraeTOpraHH30BaTbHCTPYKTY-
pHpoBaTb
~OKYMeHT.
BqaCTHOCTHOHOnpHBAeKaeTBHH-
MaHHeKsaroAoBKaM.
PaccToHHHe
Me~y
sarOAOBKOM
H
npe~lIIeCTBYIOI!!HM
a6sageM
~OA2KHO
6blTb6oAblIle,
qeM
paccToHHHe
Me~y
HHM
H
cAe~YIOI!!HM,
nOTOMY"ITO60Ab-
u
IIIHH
HHTepBaAHCHOnOKasbIBaeT,"ITO
sarOAOBOKHeHMeeT
u
OTHOlIleHHH
K
npeJU>~YI!!eH
TeMe.
3CAe~CTBY~Te wpMcI)TOBO~
KOHTpCCT
fapHHTYpa,
KerAb,
HaqepTaHHeH
~pyrne
napaMeTpbl
ocpoPMAeHHH
saroAoBKoB,
no~arOAOBKOB,
BpeSOK
H
~py­
rnxaAeMeHTOB
~OA2KHbl He~BYCMbICAeHHO
rOBopHTb
o
Ba2KHOCTHCOO6I!!aeMOH
HMH
HHq>opMagHH.
•
HasBaHHe
~OKYMeHTa ~OA2KHO
6blTbHa6paHoHaMHoro
60AblIlHMKerAeM,
qeMsarAaBHH'
•KerAb
sarAaBHH
~OA2KeH
6bITb
SaMeTHO
60Ablile
KerAH
saroAoBKoB
pas~eAOB.
•3aroAoBKH
pas~eAoB
nepBoro
ypoBHH
~OA2KHbl
SaMeT-
HO
OTAH"IaTbCH
OTsaroAoBKoBBToporo
ypoBHH.
•
.llonoAHHTeAbHYlOHHcpopMagHlO,HMelOI!!YJOSHaqeHHe
He
~
Bcex
qHTaTeAeH,
H~O
Ha6HpaTb
MeAbqe,qeM
u
OCHOBHOHTeKCT.
Ao6cBnSl~Te
TeKCTOBbie
rMnepCCblnKM
4HTaTeAH
aAeKTpOHHoro
~OKYMeHTa
He
MOryT
6blCTpOne-
peAHCTaTb
CTpaHHgbl,noaTOMYBa2KHO
npe~OCTaBHTb
HM
BOSM02KHOCTb
C
O~HOro BSrAH~a YBH~eTb,
KaKHeTeMbl
BHeMpaccMOTpeHbI.HeMeHee
Ba2KHO,qTo6bl
OHHMorAH
6blCTpo
nepeHTH
KTeMe,
060SHaqeHHOH
TeM
HAH
HHblM
sarOAOBKOM.
VlcXOAHblenOJlO)l(eHl-151Al-13aiilHa
343
l.{HTaTeAHaJl.eKTpoHHOrO,zr.OKYMeHTa
no
,zr.OCTOHHCTBy
ogemrr
OrJl.aBJl.eHHe,
cocTmuyeeH3
rnnepCCblJl.OKHpacno-
Jl.02KeHHoe
BcaMOM
HaqaJI.e,
H
CnHCOK
TeM,
npe,llllIeCTBYJO-
I!!HHKa2K,llOHrJl.aBe
H
T02KecHa62KeHHb1HrnnepcCblJI.KaMH.
OqeHb
Ba2KHO,'ITOqHTaTeJl.b
npH
aTOMnOJl.yqaeT
B03-
uu
M02KHOCTbCpa3Y
nepeHTHK
BHYTpeHHeHcTpaHHge,
He
npoKpyqHB<UI
Bce
OCTaJl.bHble.
~b6eraMTe
TOHK
....
X,
....30Ll.\peHHblX
rapH
....
TYP
Bbl60p
rapHHrypbl(HAHrapHHryp)
,llMI
aJl.eKTpOHHoro
,zr.OKYMeHTa,zr.OJI.2KeHonpe,zr.eJUlTbCH
TeM,
'ITO
HeBce
qHTa-
TeAH6y,zr.YT
pacneqaTbIBaTbero
nepe,zr.npO'ITeHHeM.
C
Tapaii:Tecb
He
npHMemrrb
TOHKHe
rapHHTYpbl
C
6yKBaMH
CJl.02KHOHq>OpMbl
(TaK
Ha3blBaeMble
«COBpeMeHHble»,
Bpo,zr.erapHHryp«BaCKepBHJI.b»H«BO,zr.OHH»).fapHHry-
pbl,WHpHHaWTpHxaB
6yKBax
KOTOpblX
CHJl.bHO
BapbHpy-
eTCH,
Jl.erqeqHTalOTCH
Ha6YMare,aTOHKHe3aCeqKH
HWTpHXH,xapaKTepHble
,llMI
HHX,
TepHIOTCH
Ha6eJl.OM
aKpaHe.
H36eraii:TeH
pyKonHCHblx
,zr.eKopaTHBHbIXWpHq>TOB,
Bbl-
3blBalOI!!HXaccogHagHH
CO
cBa,zr.e6HbIMHnpHrJl.aWeHHHMH.
CJl.02KHble3aBHTKH
HpOCqepKH,
H3-3a
KOTOpblXCHMBOJl.bl
Ka2KYTCH
KpynHee,
qeM
OHHeCTbHacaMOM
,zr.eJl.e,
3arpOMO-
2K,llalOTcTpaHHgy,eCAH
yCTaHOBHTb
,llMI
HHX
pa3Mep,
y,zr.06HbIH
,llMI
'lTeHHH.
BOTHeKOTopblenpHMepbl
CAHIlIKOMCJl.02KHbIX
H
yKpa-
weHHblX
IlIpHq>TOB,HenpHrO,llHbIX
,llMI
'lTeHHH
C
sKpaHa
H
neqaTHC
HH3KHMpa3peIlleHHeM.
.
.
•
,
c,t:.\k>doni
Lookinu.Good
in
Print.'
,""'"«.
0'
..
'
.
''',.,;;"
,/,Ila~kervi1i.LO~lfirl
g:Good
iri;
Pr!ff{'"
,,,<.:..
',·f~W.>-~
,-',
-
'-'0.,.....
,y..
I,'
.·'i-~'dotLo()kihg
GQod
'in
'~.I~lnt
"':;"l<>tUlIt
Lool\ingGoodin'Priilt.'
'J.1~;<S<ri~:~),,¥t~:9'..../AOh ~~.:.,t"~,
.v
••'.
•
,
.
,C'•
A
BOT
rapHHrypblnOKpenqe,H,lleaJl.bHble
,llMI
npHMeHeHHH
BSJl.eKTpOHHbIX
,zr.OKYMeHTax.
344
rnaBa
15.
Al-13aillH
AOKyMeHTOB
AmIBCeMl-1pHOillnaYTl-1Hbl
Trebuchet
LookingGoodinPrint
Verda..
LookingGoodinPrint
.Georgla
LookingGoodinPrint
lTCLegacySerif
LookingGoodinPrim
Bltstream
Chalter
LookingGood
inPrint
MHorne
rapHHTYpblJl.yqllle
Bcero
CMOTpmCH,eCJ\HP,OKy-
u
MeHTbl
pacneqaTblBiUOTCH
Ha
npoq>eCCHOHaAbHOH
KonHpo-
BaAbHOH
TeXHHKeHa
rMHgeBoH6YMare
C
paapellleHHeM
OT
1000
p,o
2400
TOqeKHa
,lUOHM.
OHH
2KeOTHlOp,b
He
BblRr-
pblBalOTOTneqaTHHa
HaCTOJl.bHblX
npHHTepaxC
paapellle-
HHeM
300
TOqeKHa
P.lOHM.
nplllMeHSlMTe
WPIII~Tbl
TrueType
npHMeHHHTelIIpHq>Tbl,
KOTopble
C03p,aBaAHCbcne!!HaAb-
HO
P.M
TeKCTOB,OpHeHTHpOBaHHblXHa
~eHHe
C9KpaHa.
HapblHKe
HeTpyP.HOHaHTHIlIpHq>Tbl
TrueType,
OnTHMH-
3HpOBaHHbie
P.M
~eHHj{
C9KpaHa.
Hx
npeHMYI!!eCTBa
oco6eHHO3aMeTHbinpH
MaJl.eHbKOH
BblCOTe
6YKB.
3aAeMCTByMTeL4BeT
k!BeT,
KaK
H
Bce
OCTaAbHoe,
XOpOlIIBMepy.
CHJl.bHOe
Bne-
u
qaTJl.eHHe
npOlyenpoH3BeCTH
npH
nOM0I!!H
qepHOHKpaCKH
HeI!!eOP.HOro-p,BYXgBeTOB,
qeMpaCKpaCHB
p,OKyMeHT
BO
Bce
MblCJ\HMble
OTTeHKH.
HepeP,KoJl.yqlIIHe
pe3YJl.bTaTbi
yp,aeTCHnOJl.yqHTb,
Bbl6paB
P.M
TeKCTa
qepHblHgBeT,
OT-
TeHHBero
OTHOCHTeJl.bHO
TeMHblM
q>OHOMHHaaHaqHBgBeT
nOHplie
P.M
Bblp,eJl.eHHoro
TeKCTa.
•
YT06bl
Cp,eJl.aTbcTpaHHgblBH3YaAbHO
HHTepeCHee,no-
npo6yHTe
He
YBJl.eKaTbCHMHorogBeTHeM,
a
OrpaHH'iHTbCH
HeCKOJl.bKHMHOTTeHKaMHTeMHblXKpaCOK.npHMeHeHHe
TeMHblX
HCBeTJl.bIX
OTTeHKOB
op,HorogBeTa
nOMOraeT
cp,e-
Jl.aTb
oqJopMJl.eHHep,OKyMeHTa
60Jl.ee
nOCJl.ep,OBaTeJl.bHbIM.
OrpaHHllbTe
npHMeHeHHe
gBeTaOTHOCHTeJl.bHOHe60Jl.b-
IlIHMH
yqacTKaMHcTpaHHg.
C
TapaHTeCb
He3aKpalIIHBaTb
HpKHMHgBeTaMH60Jl.blIIHellJ\0I!!3,lU{.
YaCTOOHH
nOJl.yqa-
lOTCH
Ha9KpaHeTaKHMH
HpKHMH,liTO
OTBJl.eKalOT
liHTaTe-
uu
Jl.eH,
C03p,aBM
Ha
Ka2Kp,OHcTpaHHge«rOpj{l{HeTOliKH»,
Ha
KOTopble
HeB03M02KH0CMOTpeTb.
KpoMeTOro,TeM,KTO
peWHT
paCne'laTaTb
~OKYMeHT,
npH.ll.eTCJI
paHbWeBpeMe-
HH
CMeHHTb
KapTpHJI)K
BCBoeM
npHHTepe.
1136eraiITenpHMeHemrnWJeTHblXWpHq)T()B.Ha06opoT,
nonp06yifreHane'laTaTb
3aroAOBOKBblBOpoTKOHHa
WJeT-
HOM
q>oHe.l.JacTOaTOT
cnoc06
oKasblBaeTCJI
BecbMa
aq>-
q>eKTHBHbIM.
KpOMeTOro
yqnrre,
'ITO
HeKOTOpble
'IHTaTeAHMOryr
pac-
ne'laTblBaTb
~OKYMeHTbI
Ha
'IepHo-6eAbIXAasepHblXnpHH-
Tepax.
npHaTOMpasHblegBeTanepeBOMTCJI
B
OTTeHKH
ceporo,
H
B
pe3YAbTaTeaq>q>eKT
Bb~eAemrn
CAOB
npHno-
MOIgHgBeTaMOlKeT
6bITbHe
yCHAeH,
a
oCAa6J1eH.
Aep>KMTe'1MTOTeneM
B
KYpce
I1Hq>opMagHIO,npH3BaHHYIOnOMO'Ib'IHTaTeMlM
opHeH-
THpoBaTbCH
B
~OKYMeHTe,
pasMeIgalOT
B
BepXHeM
H
HUJ/C-
HeM
KOJlOHmumYJlax
(TaK
HasblBaIOTyqaCTKH
BBepXHeH
HHH2KHeH'IaCTHX
K~OH
CTpaHHJ!bI).
3~ecb
06bI'lHO
no-
MeIgalOTHasBaHHeBceHny6AHKagHHH,'ITOBa2KHee
Bce-
ro,
3arOAOBOKTeKYIgero
pas~eAa
HJ\.H
rAaBbl.
Bcer~a ~06aBM1HTe
K
aTOMynepe'lHIO
HOMep
CTpaHHJ!b1.
KOJ\.H'lecTBYaAeKTpoHHbIXKHHr,CTpaHHJ!b1
KOTOpblXHe
cHa6lKeHblHOMepaMH,MOlKHOTOAbKO
y~BMITbCJI.
(Bnpo-
'IeM,6poygepbl,
BO
BCHKOMCAyqae,
IE,
MoziIla
H
Opera,
npHpacne'laTKe
caMH
HYMepYlOTCTpaHHJ!bI.)
no
aTHM
HOMepaM
Mbl
onpe~eMleM,
MHoro
AHnpo'IHTaHOHCKOAbKO
eIgeOCTaAOCb,H6esHHXqyBCTByeM
Ce6H
KaKB
TYMaHe.
npMMeHSlMTeCnMCKM,OHM
AenOIOT
MH~OPMOU.MIO
60nee
30MeTHOM
I1Hq>opMagHIO,pas6HTYJO
Ha
6AOKH,Aerqe
YBH~eTb.
npeMOlKeHHH,
KOTOpble
BnOAHeMOlKHO
nponycTHTb,ec-
AHOHH
ynaKoBaHblB
a63ag,
npocTo6pocalOTCJIB
rAasa,
eCAHH3HHXCOCTaBHTb
cnHCOK.
•
AMI
IIepe'lHCAeHHHnyHKTOB,HMelOIgHx
o~HHaKoBYIO
BalKHOCTb,
npe~HasHa'leHbl
MapKupoBaHHblecnUCKU.
•H
yMepoBaHHblecnUCKU
IIpH3BaHbInOKasblBaTbHe-
papXH'leCKHeB3aHMOCBHSH,IIOPMOK
CAe~OBaHHH
HJ\.H
u
OTHOCHTeAbHbIHpasMepaAeMeHTOB.
345
346
rnaBa
15.
,D,l-13ai:1H
AOKyMeHToB
ANlBCeMl-1pHoi:1naYTl-1Hbl
CnHCKH
,lJ;OJUKHbI
6bITb
MaKCHMaJl.bHO
KOPOTKHMH
H
no
B03M02KHOCTHCOCTOHTbH3KAlOqeBbIX
CJ\OB,aHe
H3
nOJ\-
HopasMepHbIX
npe,lJ;J\O~eHHH.
YeMKopoqe3J\eMeHT
cnH-
CKa,TeM60Abwe
BepOHTHOCTb,'ITOqHTaTeJ\H
ero
3aMeTHT.
EeJ\oenpocTpaHcTBo
cnpaBaHcJ\eBa
OT3J\eMeHTacnHCKa
HeTOAbKO
,lJ;eAaeT
K~YJO
cTpaHHgyBH3YaAbHO
60J\ee
npHBJ\eKaTeAbHOH,HO
H06pa,!!aeT
HaHeroBHHMaHHe
qH-
TaTeAA.
C2>OH&IIB&II3yanbHble
3neMeHTbI
,llHsaHH
3J\eKTpoHHbIX
,lJ;OKYMeHTOB,lJ;OJUKeH
6bITb
KaK
MOJICHO
6o/leenpocmblM.
llep~HTecb
nO,lJ;aAbwe
OT
CJ\O~HbIX
cneg3<1><1>eKTOB,
TaKHXKaKTeKCTHa
q>OTorpa-
q>HqeCKOH
nO,lJ;J\O~Ke
HJ\HBO,lJ;jjHble
3HaKH
(H306p~eHHe
C
YMeHbWeHHoHHacbI'!!eHHocTblO).Be,lJ;b
BaMHe
H3BeCT-
HbI
pasMepHpaspeweHHe
MOHHTOpa
H
KaqeCTBO
neqaTH
npHHTepa
nOAb30BaTeAA.
8q>q>eKTbI,
«~eJ\e3HO»
BocnpOH3BO,lJ;HMble
Ha
npoq>eCCHO-
HaJl.bHOM060PY,lJ;OBaHHH,
Ha
He,lJ;OpOrnx
npHHTepaxJ\erKO
npeBpa,!!alOTCH
B
rpH3HbleKJ\jjKCbI.TIOBTOPlO,'ITOBCer,lJ;a
Ha,lJ;OHCXO,lJ;HTbH3XY,lJ;WHX
npe,lJ;nOJ\o~eHHH,
TOr,lJ;a
BbI6y-
u
,lJ;eTe
3acTpaxoBaHbIOT
HenpHHTHbIXHe02KH,lJ;aHHOCTeH.
Y'fIllTbiBaMTe
pa3Mep
AIIICnneSW
TIoCJ\e,lJ;HHH
no
nOpH,lJ;KY
(HOHeno
Ba2KHOcm)COBeT:
Bce-
uu
r,lJ;a
CTapaHTeCb
yqecTbBepoHTHbIHpasMep
MOHHTOpa,Ha
KOTOPOM
6Y,lJ;eT
oT06p~aTbCH
Baw
,lJ;OKYMeHT.
ECJ\H
,lJ;0-
KYMeHT,CKopeeBcero,
6y,lJ;YT
npoCMaTpHBaTbHa
J\3nTOnax
C
MaJl.eHbKHMH3KpaHaMH,
TOero
Ha,lJ;OC03,lJ;aBaTb
C
yqeTOM3TOro06CTOHTeJ\bCTBa,'lT06bI
nOJ\b30BaTeJ\1OHe
npHXO,lJ;HJ\OCbnOCTOHHHO
ero
nOKpyqHBaTb
BnOHcKax
HY2KHOHHHq>opMagHH.
HeKOTopble
H3
COBpeMeHHbIX
J\3n-
TonOB
060pY,lJ;OBaHbIOqeHb
MaJ\eHbKHMH
,lJ;HcnJ\eHMH
(6x8
,lJ;lOHMOB),'ITO3aCJ\Y2KHBaeT
oc06oro
BHHMaHHH.
cJ)opMaTbl
~aMnOB
AJUIBCeMMpHOMna)'TMHbl
B
HaCTOH'!!eeBpeMH
HH
O,lJ;HHq>aHJ\oBbIHq>opMaT
HenpH-
HHT
KaK
CTaH,lJ;aPTHbIH,lJ;MpacnpOCTpaHeHHH
B
YlHTepHe-
Te,
CKaqHBaHHH
C
ae6-caiiToBHJ\HpacnpocTpaHeHHH
no
<l>opMaTblepaC:1J10B
AJl~
BCeMVlpHoiitnaYTVlHbl
a.l\eKTpOHHOHnO'ITe
BKaqeCTBe
B.I\OLKeHHH.OOaTOMy
BO-
npoc0
q>opMaTeny6.I\HKaWfH,npe.lUia3HaqeHHOH
,l(NI
pac-
npoCTpaHeHIDI
B
I1HTepHeTe,OjJ.HHH3
caMblX
BaLKHbiX.
KaKBbl6paTb
npaB~nbHblM
cl>opMaT
OpaBH.I\bHOBbl6paHHblH
q>opMaT
coxpaHHTMaKCHMYMHH-
q>opMagHH
06
oq>opM.I\eHHHp.OKYMeHTa
H06ecneqHTMaK-
o
CHMYMB03MOLKHOCTeH
npH
qTeHHH
H.I\H
neqaTH.
OT
aTom
Bbl60pa3aBHCHTypoBeHb6e30naCHOCTHny6.I\H-
KagHH,'ITO06CYLKP.aeTCH
B
C.I\ep.YJOI!!HXP.Byxpa3p.eAax.
B
p.aHHOMc.I\yqae
C.I\OBO«6e30naCHOCTb»03HaqaeT.l\er-
KOCTb,C
KOTOpOHnO.l\yqHBllIHearyny6.I\HKagHlOCMOryT
eeKonHpOBaTb,
H3MeIDITb
HneqaTaTb.
TeKCTOBbie
cl>aMnbl/cl>aMnbl
HTML
~
PDF:
3a
~ npOT~B
KcaMblM
OqeBH.lUibIM
BapHaHTaMBbl60pa
MOLKHO
OTHeCTH
q>aHAbI
HTML,TeKCTOBble
HC03p.aHHblenpOrpaMMOH
AdobeAcrobat.
TeKCTOSb.e
4>oHnb.
OjJ.HH
H3BapHaHTOBCOCTOHTBTOM,
qT06bl
pacnpOCTpa-
HHTbp.OKYMeHT
BTeKCTOBblX
q>aH.I\ax.
TeKcToBblH
npogec-
copMicrosoftWord
MOLKHOHa3BaTbnO'ITH06I!!enpH-
3HaHHbiM
cTaHp.apTOMnop.rOTOBKH
TeKCTOBblX
p'OKYMeH-
TOB,H
.I\I060H,
YKOroeCTbWord,
CMOLKeT,CKaqaB
BallI
p.OKYMeHT,Cpa3ynpHCTYllHTb
Kem
qTeHHIO.
ECTbH
Hep.OCTaTOK:llIpHq>Tbl,
HCnO.l\b30BaHHbienpH
nop.-
rOTOBKe
ny6.I\HKagHH,MOryT
OTcYTCTBOBaTbHa
MaUIHHe
qHTaTeAH.
B
aToMc.I\yqae
Word
aBTOMaTHtleCKHnepeqJop-
MaTHpyeT
p.OKYMeHTHnop.CTaBHT
BHero
llIpHq>Tbl,
KOTO-
pble
HaHp.eT
HaMallIHHe
qHTaTeAH.
B
pe3Y.l\bTaTeBepcTKa
«paCnO.l\3eTCH»
•
EI!!eO.lUiaHenpIDITHOCTbB03MOLKHa,
eC.I\HqHTaTe.l\bno-
o
nbITaeTCHpaCneqaTaTb
p.OKYMeHT
HanpHHTepeCMeHbmeH
06AaCTblOneqaTH,qeM3aP.aHHaH
npH
c03p.aHHHp'OKYMeH-
Ta.Aec.I\HH3MeHHTb
nOAHp.OKYMeHTa,
TO
BCH
em
CTPYK-
rypa6yp.eTYHHlITOLKeHa.
KOHeqHO,Word
YMeeT
BcmpaUBamb
llIPHqJTbl
TrueType
B
qJaH.i\p.OKYMeHTa.
11
B
aTOMc.I\yqaempHqJTblHaBepHHKa
347
348
•
Inasa
15.
Lllil3ali1H
AOKyMeHTOs
AJ151BceMlilpHoli1
nayn1Hbi
6y,ltyr
B
,ltOKyMelITe,
KOTOPblH
OTKp<>eTtIlITaTeAb.O,llHaKO
K
aToHBOSM02KHOCTH06par,galOTC1I
HeCAHWKOM
MHorne,
OTtIaCTH,HaBepHoe,H3-sa
TOro,
'ITO
npH
aTOMyseJ\H'IHSa-
eTC1IpasMeplPaiiha.(KpoMe
TOro,
BCTpaHBaHHeWpHq>ToB
saCTaBJUIeT
BCnOMHHTb0He
BCer,lta
npocTbIXBonpocax,
CB$I3aHHblX
CHX
AHgeH3HpoBaHHeM.)
HeBee
r.AaJU{O
HC6esonaCHOCTblO,
nOCKOAbKY
KTO
yrO,lt-
HO
M02KeTHSMeHlITboq>opMAeHHeHJ\H,'ITOer,gexy2Ke,
co-
,ltep2KHMoe,ltOKyMelITa.AOCTYllHOCTbpe,ltaKTHpoBaHHjI
uuu
M02KeT
CTaTb
npH'IHHOHHenpH1lTHOCTeH,
eCAH
KaKOH-HH-
6y,ltb
HeCAHWKOM
r,geneTHAbHblHtIHTaTeAbH3MeHHT
Baw
TeKCT.
4>aMn".
HTML
HTML-lPaHAbI
KOMnaKTHbl,KpoMeTOroB
aTOMlPopMaTe
M02KHOCOS,ltasaTb
HlITepaKTHBHble
,ltOKyMeHTbI.
OHHMO-
ryT
CO,ltep2KaTbrHnepcCblAKH,06eCnetIHBalOr,gHetIHTaTe∙
JUlMBOSM02KHOCTb
6blCTPblX
nepeXO,ltOBBHyrpH,ltOKyMeH-
Ta.TaK
H3OrAaBAeHH$l,cHa62KeHHorornnepcCblAKaMH,
M02KHOnepeXO,ltHTbHenOCpe,ltCTBeHHO
K
rAaBaM
H
pas,lte-
AaM.M02KHOBKAlOtIHTb
HnepeKpeCTHble
CCbIAKH,
H
CCbIA-
u
KH,
Be,ltYI,gHe
BrAoccapHH,
r,lten01lCH1IlOTC1ISHatIeHHjIpe,lt-
KHX
TepMHHOB.
HaKOMnblOTepe
tIHTaTeJUI,ltOA2KeH
6bITb
yCTaHOBAeH
Be6-
6poysep,
'ITO
06bNHO
He
COCTaBJUIeT
np06AeMbl.HenpH-
1ITHOCTb
BTOM,
'ITO
oq>opMAeHHeny6AHKagHHM02KeTH3-
MeHHTbC1I
BCOOTBeTCTBHHCHaCTpOHKaMH6poysepa
tIH-
TaTeJUl.
C
,ltOKyMelITaMH
HTML
CBjI3aHa
H
er,geO,llHaHenpH1lT-
HOCTb,
60AeecepbeSHafl.
HTMLHe
nOSBOJUIeTSa,ltaBaTb
HlITepAHHb$I2K
H
paCCT01lHHeMe2K.ztyCHMBOAaMH.
1
A
Be,ltb
u
HHTepAHHb$I2K
-
aTO0,llH0
HS
Ba2KHeHWHXCpe,ltCTBCOS,lta-
HHjI
npHBAeKaTeAbHblX
y,lt060tIHTaeMblX,ltOKyMeHTOB!
KpoMeTOro,
npas,lta,
B
MeHbweH
CTeneHH,
TOHKHH
KOH-
TpoAbHa,ltMe2KCHMBOAbHbIMpaCCT01IHHeMHe06xo,ltHM
.ztJUI
u
COS,ltaHHjI
KpaCHBblX
HasBaHHH
HsaroAoBKOB.
I1
er,ge
HTMLHe
nOMep2KHBaeT
nepeHOCbl:
1
HMOCKa3aTb,'ITO
Bce
aTOM02KHOCp,eAaTb
npH
nOMOIJ!H
CSS.-
flpUMe'l..
nepea.
cPopMaTblepaiilnOBAJlHBCeMlI1pHOiilnaYTlI1Hbl
•
BblKAIOl{Ka
alleao
(npaablUKpaupaaHblU):
B
aTOM
cJ\yqae
CTpoKH,
CO,ll,ep2KaIgHe
TOAbKO
,lI,J\HHHble
CJ\OI~a,
6y,ll,yr3aMeTHOKopo"le
CTpoK,
CO,ll,ep2KaIgHX
TOAbKO
KopOTKHeCJ\OBa.
flpaBblHKpaHBblrNI,ll,HT
HenpHBJ\e-
KaTeAbHO.
•
BblKAIOl{Ka
no
epopMamy:
3,l1,ecb
Bce
eIgexy2Ke,
T.K.
BceCTpoKHHMelOT
O,ll,HHaKOB}'IO,lI,J\HHY,
HBCTpoKax
C
,lI,J\HHHbIMH
CJ\OBaMH
paCCT01lHIDIMe2K,ll,y
CJ\OBaMH
HCHMBOJ\aMH
6y,ll,yraHOMaAbHO
60AbIlIHMH.BCTpoKax
TOAbKOCKOpOTKHMHCJ\OBaMH
aTHpaCCT01IHIDI,
Hao6o-
pOT,
6y,ll,yrO"leHbMaAeHbKHMH.
B060HX
CJ\yqMX
BHellIHHH
BH,lI,
H
y,ll,060"lHTaeMOCTb,lI,OKy-
MeHTa
OCTaBJ\jIIOT2KeJ\aTb
MHOro
J\yqllIero.
TeKCT,KOTO-
POMYHa,lI,J\e2KHT
6bITbOTHOCHTeAbHO
np03pa"lHbiM
(T.e.
ero
oq>opMJ\eHHe
caMOnoce6eHe
,lI,OJ\2KHO
npHBJ\eKaTb
Kce6eBHHMaHHe),
6Y,ll,eTH3p1l,ll,H0nOnOp"leHBH3YaAbHbl-
MH
6eCnOp1l,ll,KaMH
HcKoMnpoMeTHpyeTBeCb
,lI,OKYMeHT,
npH,lI,aBeMYa6COJ\lOTHOHenpoq>eccHOHaAbHblHBH,lI,.
KpoMeTOro,
,lI,am.eeCJ\HOrpaHH"IHTbC1I
npHMeHeHHeM
TOAbKOcaMblXpacnpocTpaHeHHblx
IlIpHlPTOB,BCer,ll,a
oc-
TaHeTC1I
onaCHOCTb
HenpaBHJ\bHorooT06pam.eHIDIcneWl-
aAbHblX
CHMBOJ\OBHa
KOMnblOTepe"IHTaTeJ\jl.
EIgeO,ll,HaHenpIDITHOCTb,CB1I3aHHM
C
HTML-,lI,oKYMeH-
TaMHH
HMelOIgM
OTHOllIeHHeK
IlIpHlPTaM,
COCTOHTBTOM,
"ITOHeB03M02KHOHYMepOBaTbCTpaHH!!bl.
3a
J\erKOCTb
nepeXO,ll,OB
no
,lI,OKYMeHTY,06ecne"lHBaeMYJO
rnnepCCblJ\-
KaMH,
"IHTaTeAbpaCnAa"lHBaeTC1IHeB03M02KHOCTbIOY3-
HaTbCBoe
MeCTOHaX02K,ll,eHHe
BO
BpeM1l"ITeHIDI
HynpaB-
u
J\jITb
HYMepa!!HeHCTpaHH!!
npH
pacne"laTKe.
HeTaK-TOnpOCTO
06CT01lT,lI,eJ\a
BHTMLC
TO"lHblM
paBMeIgeHHeMBH3YaAbHbiX
aJ\eMeHTOBB
YKa3aHHOM
Mec-
Te
,lI,OKyMeHTa.11J\J\lOcTpa!!HHryJ\jlIOT
no
CTpaHH!!e,
KaK
XOT1IT,
oc06eHHOnpH
ne"laTH.
ClJoHnbl
PDF
MHorne
C"IHTaIOT,"ITOlPaHAbI
PDF(PortableDocument
Format-«nepeHocHMblH
lPopMaT,lI,OKYMeHToB»),C03,l1,a-
BaeMble
nporpaMMoH
AdobeAcrobat,-
aTOH,lI,eaAbHblH
cnoco6o6MeHa
HHlPopMa!!HeH.
BOTHeKoTopble
aplYMeH-
TblBnOJ\b3Y
aToroMHeHIDI:
349
350
!nasa
15.
.Q1t13a1ilH
AOKyMeHTOs
AJlfl
BceMlt1pHoiil
nayn1Hbi
1.
BcmpauBaeMbleUlpWpmbl.
AcrobatBCTpaHBaeT
WpHq>TbI
TrueTypeHType1BCBOH
q>aHAbI,noaToMy
ny6AHKaWUI6Y,lJ;eT
KOppeKTHO
oT06pCUKaTbcH
HaMO-
HHTOpe
H
paCneqaTbIBaTbCHHe3aBHCHMOOT
Ha.A~HH
HaMaWHHe
qHTaTeJUIWpHq>TOB,yqacTBoBaBWHX
B
oqJopMAeHHH.
AdobeAcrobat-
aTOe,lJ;HHCTBeHHoe
peweHHe,
n03BOJUlIOIgeenOKagaTbny6AHKagHIO«AH-
gOM»,
He
nO,lJ;CTaBAHH
BHee
«qY1KHe»WpHq>TbI.
2.
TOllHocmb.
Acrobat06ecneqHBaeT
wpHq>TaM
HenpH-
KOCHOBeHHOCTb,
n03TOMY
BceCTpOKH
HcTpaHHgbI
oc-
TalOTCH
TaM,
r,lJ;e
HM
HnOA02KeHO
6bITb.
3.
PaccmoRHue
MeJIC.4YCmpOKaMU
UCUMBOAaMU.
Acro-
batBTOqHOCTH
COXpaHHeTOpHrHHaAbHbIepaCCTOHHHH
Me2K,lJ;y
CHMBOAaMH
H
CTpOKaMH,
n03TOMYny6AHKagHH
BCer,lJ;a6Y,lJ;eTBbIrJUl,lJ;eTbHaHAyqwHM06pagoM.
4.
TOllHoepa3MellieHue
3AeMeHmOB
cmpaHuy,bl.
no-
CKOAbKY
WpHq>TbI
BCTpoeHbI,
pHCYHKHHq>OTorpaq>HH
OCTalOTCH
HaCBHXMecTax.
(B
HTML-q>aihaxHAAIO-
cTpagHHHepe,lJ;KOOKagbIBalOTCHMe2K,lJ;ycTpaHHgaMH.)
5.H
yMepay,URcmpaHuy,.
nOCKOAbKY
aAeMeHT
HenOCTO-
u
HHCTBa,
BHOCHMbIH
wpHq>TaMH,
yCTpaHeHHXBCTpaH-
BaHHeM,
CTpaHHgbIM02KHOnpOHYMepOBaTb.
6.
EozamcmBoBapuaHmOBnpOCMompa.
l.JHTaTeAb
MO-
2KeTyCTaHaBAHBaTb2KeAaeMoe
YBe~eHHe.
ECTb
,lJ;a-
2Ke
nOAHOaKpaHHOenpe,lJ;CTaBAeHHe,
npHKOTOPOMHe
oT06pCUKalOTCH
MeHIO
H
naHeAHHHCTpYMeHTOB.
7.
MUHuamlOpbl.
<PaHAbI
PDF
CO,lJ;ep2KaT
MHHHaTlOp-
HbIe
H306pCUKeHHH
Bcex
cTpaHHg.EAaro,lJ;apHaTOMY
qHTaTeAHMOryT
np0CMaTpHBaTb
cTpaHHgbI
B
YMeHb-
weHHOMMaCWTa6e.
8.
npOzpaMMa
6eCnAamHa
U
BCeZ.4a.40cmynHa!
npo-
rpaMMaAdobeAcrobatReader,
npe,lJ;HagHaqeHHaH
,lJ;.IUI
~eHHH
q>aHAoB
PDF
npe,lJ;ycTaHaBAHBaeTCH
Ha
MHorHeKOMnblOrepbI,
H
ee
M02KHO
CKaqaTb
6ecnAaTHo
C
caRTa
www.adobe.com.n03TOMY
C
HeHH
pa60TalOT
noqTHBce
nOAb30BaTeAH.
9.
3aKAa.4KU
UCCblAKU.
B
ny6AHKagHHHeTpy,lJ;HOCOB-
,lJ;aTbCCbIAKH
cocTpaHHgbIHa
cTpaHHgyHAH,lJ;CUKe
Ha
caRTbI
B
I1HTepHere.
et>opMaTblepalitnOBAJl51BCeMV1pHoli1naYTV1Hbl
10.
Y.l106CmBOtimeHUR.
)lNI
TOro
'IT06bl'IHTaTb¢aiUbl
PDFnpH
nOMOIgH
nporpaMMblAdobeAcrobat
Reader,He
H)'lKIIblcnegHaAbHble3HaHIDI.MOlKllo
o
npoCTO
AHCTaTbp.OKyMeHTcTpaHHga
3a
cTpaHHgeH.
nepeWrH
B
Ha'laAOHAM
B
KOHegp;OKyMeHTaHH'lerO
He
CTOHT.
11.
C:>ICamuetPaWzoB.
<l>aHAbI
Acrobatpaspa6aTbIBa-
AHCbP.NIpacnpOCTpaHeHIDI
B
SAeKTpoHHOMBHp;e,
no-
STOM)'Cpep.CTBaClKaTIDIn03BONlIOTyMeHbWHTbHX
pasMep,06eCne'lHBaR
B03M02KHOCTb
6blCTpoH
nepe-
p.a'lH
noKaHaAaM
CBR3H.
)lNI
c03p.aHIDI¢aHAoB
PDF
H)'lKIIa
nporpaMMaAcrobat
Distiller.Ee
MOlKllOnpHMeHRTb
B
CO'leTaHHH
CMHOrHMH
nporpaMMaMHBepCTKHH
nop.roToBKHTeKCTOB.
HaMOMeHT
HanHcaHIDISTHX
CTpoKHe
06R3aTeAbHO6blAO
p'a2Ke
nOKynaTbAcrobatDistiller,'IT06bl
c03p.aBaTbP;OKy-
MeHTblPDF.
MOlKllo6blAO
3aKa'laTb
CBOHq>aHA
HaBe6-
caHT
Adobe,
H3
Hero
H3rOTaBAHBaAH
PDF
Hnepep.aBaAH
o6paTHo
nOAb30BaTeAIO.Ka2K.zu>IHMecRgpaspeWaAOCb
6ecnAaTHoC03p;aBaTbOnpep.eAeHHoeKOAH'leCTBOq>aHAOB,
nOCAe
'Iero
Adobe
Ha'lHHaA
B3HMaTb
He6oAbwYIOnAary.
nponpMeTcpHble
~OPMCTbI
MnCpOnbHCSI3CU4MTC
PasHbleq>opMaTblSAeKTpOHHblX
KHHr
06eCne'lHBaIOTpas-
HbleypOBHH
3aIgHTbip.OKyMeHTa.nO.u;fOTaBAHBaR
KHHry,
npep.HasHa'leHHYIOP.NInpop;a2KH,MOlKllO
nOCTaBHTbHa
Hee
3aJBHTY
OT
KonHpOBaHIDI,nOCAe'Iero
Te,KTOeeKy-
nRT,BpRP.AH3axOTRT
6ecnAaTHo
nOp;eAHTbCR
eIOco3Ha-
KOMblMH
HAHBblAOlKllTb
B
YIHTepHeTP.NI6eCnAaTHoro
CKa'lHBaHIDI.
C
nponpHeTapHblMH
q>opMaTaMHCBR3aHbi
HeKOTopble
CA02KHOCTH,
He
nOCAep.Hee∙
MeCTOB
pRP.Y
KOTOpblX3aHH-
MaeTHX
geHa.npe2KP.e
Bcero
BaMnpHp.eTCR
npHo6peCTH
no.u;xOP.RJBHHq>opMaTHAM3aKasaTbKaKOH-AH60q>HpMe
npeo6pasOBaHHe
BHeroCBOHX
q>aHAOB.aTOyseAH'lHT
Ba-
WH
pacxop.bJ.
KpoMeTOro,
'IeM
BblweCTeneHb
3aJBHTbI
q>opMaTa,
TeMBblwe
BepoRTHocTbnOAyqeHIDI
nHceMOT
'IHTaTeAeH,
KOTOpblMHe
yp;acTcR
OTKpblTbnpH06peTeH-
o
HbleyBac
q>aHAbJ.
351
352
rJlasa
15.
.!ll.-13aiilH
AOKyMeHTos
AJl~
BCeMl.-1pHOiilnaYTl.-1Hbl
VI
HaKoHeg,
HeH.36e2KHbITpyP,HOCTH
C
nO-HacToHIgeMY
rA06aAbHbIM
pacnpocTpaHeHHeM
lPaHAOB.
HeKoTopble3a-
Me'laTeAbHble
BOBcex
OCTaAbHbIXOTHOllIeHHHX
nporpaM-
MbI
P.AH
'lTeHHHaAeKTpoHHbIX.lJ.OKYMeHTOB,TaKHe
KaK
MicrosoftReader,
Hep,OCTYllHbInOAb30BaTeAAM
MaKHH-
TOllieH.
ApyrnMH
CAOBaMH,BbI
C03p,aeTeH
pacnpOCTpa-
HHerep,OKYMeHTbI,
KOTOpbleHe
MOryT
6bITb
np0'lHTaHbI
uu
HAMpaCne'laTaHbI3Ha'lHTeAbHOH'IaCTbIOnOAb30BaTeAeH
KOMnblOTepOB!
VI,
'ITOeIgexy2Ke,
BbI
npHCTJllaeTe
KCBO-
eMY
npoeKTy,
3apaHee3HaH
06
aTOMyp,pY':!aIOIgeM
orpa-
HH'leHHH.8TOToTpHgaTeAbHbIH
CTepeOTHn
MbIIlIAeHHH
u
3aCTaBAAeTMC
CMOTpeTbHa
'IHTaTeAeH
KaKHaCBOHX
He-
u
npHHTeAeH,
aHenapTHepOB.
EIgeOP,HaHenpHHTHOCTb,CBH3aHHaH
CnpOnpHeTapHbIMH
pellIeHHHMH,
TaKHMHKaKAdobeAcrobat
E-
bookReader
(KOTOpbIH
H.3Ha'laAbHOC03.lJ.aBaACH
KaKnporpaMMa,
nOA-
HOCTbIOHMHTHpyIOIgaH'lTeHHeHane'laTaHHOHKHHrH),
3a-
KAIO'IaeTCH
BTOM,
'ITO'IHTaTeAIO
Heo6xoP,HMO
Y':!HTbCH
06-
paIgeHHIO
CHHMH.B
npoTHBOnOA02KHOCTbCTaHp,apTHOMY
AdobeAcrobatReader,nporpaMMaAcrobatE-Book
Reader
cop,ep2KHT
co6CTBeHHble,
M02KeT
6bITb,
p,a2Ke
O'leHbMOIgHblecpep,CTBaHaBHragHH
noKHHre,HO06pa-
IgaTbCH
CHHMH
CB06oP,HOCpa3Y
He
HaY':!HllIbCH.
Bcerp,a
eCTb
BepoHTHOCTb,'ITOlPHpMa,npejI,AaralOIgaH
uu
HeKHH
lPopMaT,HC'Ie3HeT,H
y
nOAb30BaTeAeHBnOCAep,CT-
u
BHHMOryTB03HHKHYTbTpyP,HOCTH
C
'lTeHHeMlPaHAoBno-
CAe,
HanpHMep,
3aMeHbI2KeCTKorojl,HCKaHAM
nOKynKH
HOBoroKOMnbIOTepa.
B
KOHe'lHOMC'IeTe
BbI60p
lPopMaTap,OA2KeHonpep,eAHTbCH
OTHOCHTeAbHOHgeHHOCTbIOny6AHKyeMoHHHlPopMagHH.
BbICOKHe
paCXOjl,bIHB03M02KHble
Heyp,06cTBa
onpaBp,aH-
HbI,
TOAbKOeCAHny6AHKyeTcHO'leHbp'OpOroCTOHIgaHHAH
KOHlPHP.eHgHaAbHaHHHlPopMagHH.OjI,HaKO
B
60AbIlIHHCT-
Be
CAY':!aeBAY':!UIenpep,nO'leCTb6eCnAaTHOe
pacnpOCTpa-
HeHHeH03HaKOMHTbco
CBoeHny6AHKagHeHB03M02KH0
60AbllIeeKOAH'leCTBO'IHTaTeAeH.
npMMepbl
PaCCMOTpHMHeKOTopble
p,eHCTBHH,He06xojI,HMble
P.AH
c03p,aHHHny6AHKagHH,KOTOpaH6yp,eTBblrAHP.eTbop,HHa∙
npV1Mepbl
KOBO
npHBJl.eKaTeAbHOH
HaaKpaHe,
H
BHaneqaTaHHOM
BH-
/1,e
(HaJU060MnpHHTepe,KaK
Jl.a3epHOM,
TaK
HCTpyHHOM).
Ii1H~opMaL4MOHHblM
610nneTeHb
OmpaBHOHTOqKOH
B
C03/1,aHHHny6.i\HKagHH,npe/1,Ha3Ha-
qeHHOH
/1,MI
paCnpOCTpaHeHIDIqepe3HHTepHeT,H.i\H
B
H3-
MeHeHHH
TaKOHny6.i\HKagHH/1,OJI.2KHO
6blTbCOCTaBJl.eHHe
OnHCHaJl.eMeHTOB,
COCTaBNlIOIgHXcTpaHHgbIny6.i\HKa-
gHH.STon03BOJI.HT
BaM
nOJl.ytlHTbnpe/1,CTaBJl.eHHe
0TOM,
CqeMBaM
npe/1,CTOHT
pa60TaTb
H
KaKHeaJl.eMeHTbI
HMO
pa3pa60TaTb
3aHOBO.
COCTosneHHe
OnHCH
BOTHeCKOJl.bKOaJl.eMeHTOB,6e3KOTOPbIXHe
06XO/1,HTCH
HHO/1,HHHHq>opMagHoHHbIH61OJl.Jl.ereHb:
•H
a3BaHue.
::troT
aJl.eMeHT,
npe/1,CTaBJI.HIOIgHH3aI'OJl.O-
BOKBawero
61OJl.Jl.eTeHH,paCnOJl.aI'aeTCH
B
BepXHeHqaCTH
u
nepBOHnOJl.OCbI
HHrpaeT
Ba.2KHYIO
POAb
B
H/1,eHTHq>HKa-
gHH61OJl.Jl.eTeHHHC03/1,aHHHnpHBJl.eKaTeAbHoro06pa3a.
TIPHaTOM
BCUKHOnpaBHAbHO
nO/1,06paTb:
zapHumypy
H
KeZAbUlpwpma,
KOHTpaCTHpYlOIgHe
C
OCTaAbHbIMH
aJl.eMeHTaMH
CTpaHHgbI,
zpaepu'-!eCKueCpe,lf,CmBa
oepopMAeHuH,
TaKHeKaKpaMKH
H.i\H
neqaTb
Ha3BaHIDI
BbIBOPOTKOH
H.i\H
Ha
nJl.aIIIKe,/1,eBH3ny6J1.HKagHH.
•3aZOAOBKu.
3aroJl.OBKHHeo6xo/1,HMO/1,OCTaTOqHOXO-
pOIIIO
BbI/1,e.i\HTb,
qTo6bI
HX
6bIJl.O
Jl.erqe
3aMeTHTb.
Ok
HaKOOHH
/1,OJ\2KHbI
6bITbHe6oJl.ee3aMeTHbI,qeMHa-
3BaHHe
6IOJl.Jl.eTeHH.
•
llO,lf,3aZOAOBKu.
OHH06blqHO
Ha6HpalOTCH
HeTaK
KpynHO,KaK3arOJl.OBKH,
H
npH3BaHbI
«peKJI.aMHpO-
BaTb»
npe/1,BapHeMbIHHMH
TeKCT.
:Ka.2Kll.bIHnO/1,3aro-
Jl.OBOK
npe/1,CTaBNleTC060HcBoe06pa3Hyro
TOqKYBXO-
/1,a
BTeKCTCTaTbH.
Hxq>opMaTHpoBaHHe/1,OJI.2KHO
CooT-
BeTCTBOBaTb
HHq>opMagHOHHOH
HepapXHH
61OJl.Jl.eTeHH.
TIO/1,3aroJl.OBKH
He
/1,OJI.2KHbI
KOHKypHpoBaTbC
3aro-
Jl.OBKaMH,
HXCJl.e/1,YeTC/1,eJl.aTbJl.erKOOTJl.HqHMbIMH
OT
COCe/1,CTBYIOIgero
CHHMHOCHOBHoroTeKCTa.
•
PacnOAo:»ceHue
3AeMeHmOB
cmpaHugbl.
3/1,eCb
peqb
H/1,eT
0
nONlX,H.i\H
6eJl.OMnpOCTpaHCTBe,
pacnOJl.02KeH-
HOM
B/1,OAbrpaHHgcTpaHHgbI,
a
TaK2Ke
0
pa3MepaX
HnOJl.02KeHHH
KOJl.OHOKCTeKCTOM.
HHq>opMagHOHHble
123aK.4556
353
354
fnaBa
15.
):l1t13aiilH
AOKyMeHToB
AnHBceMlt1pHoiilnaYTIt1Hbl
610AAeTeHHHepe,1l;KO'1HTalOT
np~Mo
C
::lKpaHa,nO::lTO-
My
Jl.Y'!lIIe
H36eraTbMHOrOKOJl.OHHOHBepCTKH.
•
OCHOBHOU
meKCm.
BbI6paHHM
rapHHTypa
,1I;OJIJKHa
Jl.erKO
'1HTaTbC~
KaKC
::lKpaHa,
TaK
H
nocJl.e
ne'laTH
Ha
HaCTOJl.bHOMnpHHTepe.B03bMHTe
npOCTOHlIIpHcpT
C
3aCe'lKaMHHJ\H
py6J1.eHbIH,B6yKBaxKOTOpOroHeT
TOHKHX
::lJl.eMeHTOBHTOJl.IgHHa
lIITpHxa60Jl.eeHJl.HMe-
Hee
nOCTO~HHa.
YIMeeT
CMbICJI.
YBeJl.H'IHTb
HHTepJl.HHb-
IDK,
'1T06bI
KOMneHCHpOBaTb
oTpHgaTeJl.bHble
MOMeH-
TbI,
COnYTCTBYlOIgHe'1TeHHlO
C3KpaHa.
•BepXHUeU
HUJlCHUe
KOAoHmumyAbl.
npH
'1TeHHH
C
3KpaHaHeB03MOLKHO
nepeJl.HCTaTb
,1I;OKyMeHT,nO::lTO-
MY
BaLKHO
nOMeCTHTbBKOJl.OHTHTYJl.bI
HHcpOpMagHlO,
KOTOPMnOMOLKeT'1HTaTeJl.lO
0pHeHTHpOBaTbC~
B
,1I;OKy-
MeHTe(HOMepcTpaHHgbI,
HaBBaHHe
rJl.aBbI
HJ\HpaB,1I;eJl.a
61OAAeTe~).YIHcpOpMag~
BKOJl.OHTHTYJl.ax
,1I;OJIJKHa
cJl.ernaKOHTpaCTHpOBaTbCOCHOBHbIMTeKCTOM,
'1T06bI
ee
HeJl.b3~
6bIJl.0
CJl.Y'!aHHO
npH~Tb
3a'1aCTb
CTaTbH.
•
BU.3YaAbHbze3AeMeHmblOC/JOpMAeHUR..
PaBMepblBH-
3yaJl.bHblx3J1.eMeHTOB
HHXpaCnOJl.OLKeHHeHe06xo,1J;HMO
TIgaTeJl.bHOnpO,1l;YMaTb.
PeKOMeH,1J;yeTc~
C06J1.1O,1I;aTb
TpH
npOCTbIX
npaBHJ\a.
n
epBOe:
CTapaHTeCbpacnoJl.a-
raTb
HAAlOcTpagHH
TaK,
'lT06bI
TeKCTHe
06TeKaAHX,
T.K.
3TOYKopa'lHBaeTTeKCTOBYlO
CTpOKy
H
c6HBaeT
'1HTaTeJl.eH
CpHTMa.
Bmopoe:
BH3YaAbHble::lJl.eMeHTbI
CMOTP~TC~
Jl.Y'!lIIe
Bcero,
eCJ\HOHH
BblpOBHeHbIlIO
0,11;-
HOMy
HJ\H
60Jl.ee
KpMM
TeKCTa.
Tpembe:
paBMepbIBH-
3YaAbHbIX::lJl.eMeHTOB,1I;OJ\LKHbl
COOTBeTCTBOBaTb
HX
OT-
HOCHTeJl.bHOHBaLKHOCTH.<POTorpacpHH,HMelOIgHe
60Jl.blIIOe
3Ha'leHHe,,1I;OJIJKHbI
6bITb3aMeTHOKpynHee
Tex,KOTopble
BbmOJl.~lOT
BClIOMOraTeJl.bHble
CPYHKgHH.
nepexo,q
OT
ne'lOTHOH
npO,qyKI.4IifIif
K
3neKTpOHH&'M
,q0KYMeHTOM
PaCCMOTpHMHeKOTopble3J1.eMeHTbI
cTpaHHg,
KOTopble
MOLKeT
lIOHa,1J;06HTbC~
H3MeHHTbnpHa,1l;alITagHH61OAAe-
Te~,
opHeHTHpOBaHHoroHa
lIe'laTb
B
THlIorpacpHH,
KTpe-
60BaH~M,
KOTopble
npe,1l;'b~BAAlOTC}I
K
::lJl.eKTpOHHbIM,11;0-
KYMeHTaM.
nplt1Mepbl
355
HCXOP.HbIH
MaKeTMHOrOKOAOHHbIH.
HY2Ke3TO
nAOXO,
T.K.06peKaeT
qHTaTeMi
Ha
nOOqepeP.HOenpoKpyqHBaIlHe
u
Ka2K,lI.OH
KOAOHKH.
HH2KenpeP.CTaBAeHBHp'ny6AHKagHH
«,11.0»,
OpHeHTHpO-
uu
BaHHOHHaneqaTbB
THnOrpa¢HH
C
P.aAbHeHIIIHM
pacnpo-
CTpaHeHHeMno
06blqHOH
nOqTe.
Roger
C.
Parker's
GuerrillaMarketing
Sf
Desig::.:,n
__
~'~a-~
b<:r.H
r-~
of
;f,owir.f}
;-"':N
f:)
~ ~.<v.,
to
iN;,d
relol:I~d!,pli ~r:
R09tf::'
?Mur!'
..,
......
;.."
......
__-''''-_'''''s
April200l
Print
ondemand
marketing
How
theweb.,-,dlow-cost
color
printors.arv
red.finlng
brochuresand
ffyeN.
~MCI W~ilo.s..'S
&t-ed...
∙u
tM
n
•
..-d
1<>
Nisn.I'Tr.jl,l(.(.•
r.d
I'rinl
,br<)r.I'nm.
C"
-t<l.\
:wJ
de:a~~
"«"Ien>mn)o,)n.PriJt.-
ia;
<~.u ~()uld
:IN'm.rn
1"Or.mdlW'O
&:>fL.:,>,
pn
":(>r!".
~;x<i'!tr
iiY"''''
~+
....
'S
M
pri."\t
J
rrl:!;-;,·I}·1.~:l e.lln~ 1C-'~
•
Tho:
<l:'llytUl'K"
~"'",~h"l,rtll!~'1'iN
is...
tI.~1'I
i'I');J
nt'l:\lth.:!r.l
tel
h..u'IJf1oln:ll
llic'nt
lJ~til'lj.:.~
<l.l
OC'(M..
tkin~"'·cr.~s
ilkc
lltl~l
Nrt.....
."luls
1r":c"lll:n~mal
You<an
prilll
Ih.:Ye'"Oi'1Cl
~\
n....di'<l
rot
!'''''
,ksll.''l'
r(ll<)c"
il}l~od
prinl.::r,
~­
.lU,
~ ~b<.vl
(ifl....
'tl'::/11$
"".n.
ImpUations
1b.-e
.ur
:zuny
llarlK-""'/1iII.
this.
("'.l~
o't'm.\I
it,:
.ILia"'.'"
w/'!(J
,i.e.-
80','01""
w-.:
'r.....
"""'t.-
~,
...
i
1.<,
c..~~
Ha
CAeP.yroIgeMpHCYHKenOKa3aH
TOT
2Ke6roAAeTeHb,
on-
THMH3HpOBaHHbIH
C
yqeToM
TOrO,
'ITO
era
6yP.YT
CKaqH-
BaTbC
Be6-caHTaHAHOTnpaBMlTb
BKaqeCTBe
BA02KeHHR
u
no
3AeKTpOHHOH
nOqTe.
MaKeT
BHP.OH3MeHeH:
TeKCTTenepb
paCnOA02KeH
B
OP.HOH
u
IIIHpOKOH
KOAOHKe,3arOAOBKH
HnO,ll.3arOAOBKHBbICTYlla-
April2003
Roger
C.
Parker's
GuerrillaMarketing
&
Desig:.:,n
__
Gl'1.<;
J:W
dd..l~·~
"''':t
:l'mn::':1.Pril'\li:l\?,';.ha
,cu~d::t1'P~tl
oth.'..
nd
tw.l
d,.»-
4:.
i~(':'Ip~'.
:-if.tC
i:ey;[
~·OU
.:hoK
I.:
I'l'in~
J
aJ.II:...
ri~
.tr..Jl1
rr.l!n~~
{NIC'
:.:
r..
∙.)
Printondemandmarketing
How
theWeb
dna
Jow-cost
color
printer~
are
ndefinmglKochures
and
flyers.
COi~:,Cio(
..
'wn
inN':'
if
ruo
~\'jlltl'tl
to:'aa:!
n".u
b:'t'Ch~ri'
U,,'It)!o're':1i.
Ph.:...
il
.:.l~!d
1,J:t
';"""'<Ti.l.:l~
!:;'(
\"\ll
n~~
h)
;m:Vt
i'li1>C.f
fi\l6f<'"1')
;JUi~
Until
:~\.,:a!!!·,
,1:1<
o!!.h.:
tin~
l":"'..lj,l:
Cl.p..:lJ«.l:~ i>\:.\.iflC>k'~
ri!ud
'-'"J."
UK:l'rciIn
do;igrt.
l.fl)(iu,;....
.lnO
prill!
J
h:.x.."Il:....
A.&ettww~
ToJ~'.
:
.....
}t!
,In.:rutc
.mddr-t:1!>Uf.:full..;.ll<of
hn
....
ll:Jt~
f<of
J
!UCti.ltl<'l1
~.hal
;1
-,"
"'!f~
Buildinssauity
in
V<UIClSlf
What
40
yoy
...
.,.en
Eormom
informtt!o"
Impli9tjoDi
'H!,"
_km
d
trAiDins?
·N~tdon.ll
b(':tff
fob
'.}f
IhC'/t;:>g
~w r~
',t..
:k:J:{;!:
u:
rn.I;c
,f!Qf;otMhi(".j,
t~1'l
~~t""'.
,.*"",#
..."","",u,"'
..
........
.:.-_
......
".....
356
rJlaBa
15.
,D,\<13aIilH
AOKyMeHTOB
AJlfl
BceM\<1pHoliInaYT\<1Hbl
lOT
HaJJ.
HHM
CAeBa.
OrJ\aBJ\eHHe,npHBe,lleHHoeB
HaqUe
61OJ\J\eTeWl,cHa62KeHO
rnnepcCblAKaMH,06ecneqHBaeT
o
npe,llBapHTeJ\bHblH
npOCMOTp
CO,llep2KHMoro
H
n03BONleT
qHTaTeNlMnepexo,llHTbnpHMO
K
CTaTbHM,
pacnOJ\02KeH-
HblMHa
BuyrpeHHHXcTpaHHgax.
6yKJ1eTbi
~
6pOWIOpbl
Tor,llaKaKHH\flOpMagHoHHble
61OJ\J\eTeHH
npH3BaHbl
CTH-
M)'J\HpOBaTb
pOCTaBTOpHTeTa
Bawero6H3HeCa
H
,llOBO,llHTb
,ll0CBe,lleHWI
KJ\HeHTOB
nOCJ\e,llHHeH3MeHeHWI
B
IOpH,llH-
uuuu
qeCKOH,
\flHHaHCOBOH
H
COgHaAbHOHc\flepax
BTOHMepe,
B
KaKOHSTHH3MeHeHWIKacalOTCH
HXHBawero6H3Heca,
6)'KJ\eTbl
H6poWlOpbl06pHCOBbIBalOTBblro,llblOT
Be,lleHWI
6H3HeCa
HMeHHOC
BaweH
KOMnaHHeH.
E)'KJ\eTbl,llOJ\2KHbl
y6e,llHTeJ\bHO
paccKasblBaTb
06
yuH-
KaAbHOCTH
Bawero
6H3HeCa
H0TOM,KaK
STa
YUHKaJ\b-
HOCTb
TpaHC\flopMHpyeTCH
B
OqeBH,llHbleBblrO,llb1
,llNI
KJ\H-
eHTa.B
6)'KJ\eTax,OnHCblBaIOI,!!HXB03M02KHOCTHBaweH
KOMnaHHH,
M02KHOCOCpe,llOTOqHTbCH
HaTOM,
'ITO
HMeHHO
Bbl,lleNleTBawy
KOMnaHHIO
H306I,!!eropjl,lla,
HJ\H
Ha
BHH-
MaHHH,KOTopoe
BawaKOMnaHWIy,lleNleT
CBOHM
KJ\HeH-
TaM,
nOKasaTb,'ITO
BblnOHHMaeTeHX
uy2K,llb1
H3anpOCbl
HXOTHTenOMOqbHM
H3BJ\eqbMaKCHMYM
nOJ\b3bl
H3B03-
o
M02KHOCTeH,
KOTOpbIMHpacnoJ\araeTe.
npeHMyu.ceCTSO
pOCnpOCTpOHeHHR
'fepe3se6-COHTbl
E)'KJ\eTbI,
OpHeHTHpoBaHHbleHapacnpOCTpaHeHHe
'fepe3
Be6-caHTbI,
HMelOT
geJ\bIHpH,llnpeHMYI,!!eCTB
nocpaBHe-
HHIOC
Tpa,llHgHOHHbIMH6)'KJ\eTaMH.
BOTHeKoTopble
H3
caMblX3HaqHTeJ\bHbIX:
•
J1x
MOJICHO
pacnpocmpaHRmbJl106blM
«mupaJICOM».
flPH
TaKOMcnoc06e
pacnpocTpaHeHWInponaJJ,aeT
no-
WITHeMHHHMaAbHOrOTHpa2Ka.
BblHe
06H3aHbi
neqa-
TaTbKaKoe-TO
MHHHMaJ\bHoeKOJ\H'leCTBOSK3eMnNI-
POB,
'lT06bIgeHaCTaAa
npHeMJ\eMoH.BbI
nepeKJ\aJ/,bl-
o
0
BaeTepaCXO,llbI
HaneqaTbHa
nOCeTHTeJ\eH
caHTa,no-
CKOJ\bKYHMeHHOHM
npH,lleTCHllJ\aTHTb3a
6YMary,
KapTpH,ll2KH
C
qepHHAaMH
HJ\H
TOHepoM.
BaM,llOCTa-
TOqHOHaneqaTaTbTaKoe
KOJ\H'leCTBOSK3eMnNlpoB,
QT06bleroXBaTHJ\OTeM
KJ\HeHTaM,
CKOTOPbIMHBbl
BCTpeTHTeCb
llH'{HO,H.I\H
rAaBHblMnepCneKTHBHblM
K.l\HeHTaM,
KOTOPblM
6yK.1\eT6y.l(eT
OTnpaBAeH06blq-
uu
HOH
nO'ITOH.
•OHU
o6ecne~uBalom
zu6Kocmb.
He
COCTaBMIeT
oco-
60ro
Tpy.l(a
06HOBHTb
CO.l(ep*HMOe6yK.1\eTa,
pampo-
CTpaHHeMoroqepesI1HTepHeT.
nOCKOAbKYBblHe
u
.l(O.I\2KHbl
neqaTaTb
HeKHH
MHHHMYM
3K3eMnMlpOB,
qT06bl
C.l(eAaTbneqaTbBblro.l(HOH,
yBac
nORBMleTCR
BOSMomHOCTbH3MeHHTbgeHblHAH
Ha60pyCAyr
BAI060e
BpeMR.aTOn03BOMIeT
CHHXpOHH3HpOBaTb
CO.l(epmHMoe
6yKAeTa
HpeaAbHblH
Ha60pyCAyr
H
TO-
BapoB
AyqlIIeH
6blcTpee,
qeM
BAI060M
.l(pyrOMcAyqae.
•
Hx
pacnpocmpaHeHue3aHUMaem
o~eHb
MaAO
BpeMe-
HU.
Ec.I\H
nOCeTHTeAb
caiiTameAaeTnOAyqHTb
KonHIO
6yK.1\eTa,
HaneqaTaHHoroB
THnorpaq>HH,
TOBbl
.l(0.I\2K-
Hbl
B3RTb
KOHBepT,HanHcaTbHaHeM
a.l(pec,BAOmHTb
B
Hero
6yK.1\eTH
OTHeCTHnHCbMOHa
n0'ITY
.l(MI
OTnpaB-
KHMpecary.
Bbl
eIgeHH'lero
He
3HaeTe
0
nOAyqaTeAe,
a
yme
nOTpaTHAHHaHero
.l(eHbrn!
11,
'ITOeIgexyme,
nOKa
6yK.1\eT.l(OH.l(eT.l(0
Hero,
npoii.l(eTTPH-qeTblpe
.l(HH
CToroMOMeHTa,
KOr.l(a
OH
sanpoCHAHHq>opMa-
gHIO.
K
3TOMy
BpeMeHHOH
MomeT
KynHTb
3TOT
TOBap
r.l(e-HH6Y.l(beIge
H.I\H
Bo06Ige
3a6blTb,3aqeMeMy
6YK-
u
AeT,
nOAyqeHHblH
OTBac.
COOOp0}f(eHHSI,CBSl30HHb,e
C
.qH30HHOM
I1MIOCTpHpOBaHHM
6polliIOpa«EspressoDave'sEvent
Book»npe.l(CTaBMIeT
c06olO
XOPOIIIHH
npHMep
nO.l(06HOH
ny6.I\HKagHH,npH3BaHHoHn03HgHoHHpoBaTb
KOMnaHHIO
KaKonblTHoro
H3acAymHBalOIgero.l(OBepHRnOCTaBIgHKa
BceB03MomHbiX
yCAyr
H
TOBapOB,
CBR3aHHbiX
C
maHHpo-
u
BaHHeM
HnpOBe.l(eHHeMTOpmeCTBeHHblXMeponpHRTHH.
BamHble
MOMeHTbl,
HMelOIgHe
OTHOlIIeHHeK
.l(H3aHHy:
•n
epBaH.cmpaHuga06JlOJICKU.
OHOqeHb
npocTM,
Ha
HeH
MHHHMYMTeKCTa,
O.l(Ha60AblIIMq>oTorpaq>HR
HnORcHHIOIgMHa.l(nHCb
«6
StepstoSuccessfulEvents,
TimeafterTime».
•
(JJopMam.
ECTbHeCKOAbKO
apryMeHTOB
BnOAb3Yop-
raHHSagHHorAaBAeHHR
6POlliIOPblB
BH.l(eHYMepOBaH-
HorocnHCKa,nOCKOAbKYOH
n03BOMIeTnpRMO
nepe-
qHCAHTbBblrO.l(bl,
KOTopble
npeMaraeTKOMnaHHR,
357
358
rJ1aBa
15.
,Q1i13a1i1H
AOKyMeHToB
AJ1l'l
BceMli1pHoli1naYTIi1Hbl
H
06beJUfHSleTpa3po3HeHHbIecTpaHHj!bI.YTOeIge
Ba2KHee,qJopMaT
cnHCKa
no6y~aeT
'1HTaTeMl,
no
KpaHHeH
Mepe,
np06e2KaTbrAa3aMH
3arOAOBOKHco-
p,ep2KHMoeKa2KP.OHH3BHYTpeHHHxcTpaHHg.
HeMHO-
uu
ro
HaHp,eTCJl'1HTaTeAeH,
KOTopble,03HaKOMHBWHCb
C
nyHKTaMH
1
H
2,
He
nO'lYBCTB)'lOT2KeAaHHJl
y3HaTb,
o
'1eMrOBOpHTCJl
B
nyHKTax
3,4,5
H
6.
•
Bpe3Ku.
CHAaMaKeTa
OCHOBbIBaeTCJl
HaKOHTpaCTe
rapHHTYP
Hpa3MepoBwpH<lJTa.OCHOBHOH
TeKCT3a-
BepCTaHB
OP.HY
KOAOHKy,a
BH3YaAbH)'lO
npHBAeKa-
TeAbHOCTb6powIOpe
06eCne'lHBalOT
Bpe3KH,
rapHHry-
paH
KerAb
KOTOPblX
KOHTpacrnp)'lOT
COCHOBHbIMTeK-
CTOM.
TaKaJIOpraHH3a!!HJlMaKeTa,
KpOMeTOro,
'1eTKO
u
OTP,eMleTrAaBHbIH
TeKCTOTBcnOMOraTeAbHOro.
B
p,aHHOMcAyqae«06pa30BaTeAbH)'lO»qJYHKgHIO
Bbl-
u
nOAHSleTrAaBHbIH
TeKCT,a
poAb
ToprOBoroareHTaOT-
BOP.HTCJlBpe3KaM.
•Bonpocbz.
OnpocHble
AHCTbI,oqJopMAeHHbIe
B
BHp,e
Ta6AHg,06AerqalOTC03p,aHHep,OArom.HByIgHX
6po-
IIIlOp.
KAHeHT,CKa'laBWHH
6pOIIIIOpyH
Ha'laBIIIHH
OT-
Be'laTb
HaBonpOCbl,
BPJlp,AH
BbI6poCHTee.BaIIIH
KAH-
eHTbIHTe,KTO
eIge
TOAbKO
co6HpalOTCJl
HMHCTaTb,
nO'lYBCTB)'lOT
6powIOpy
'1aCTbIOCBOH
C06CTBeHHOCTH
HcoxpaHJlT
ee.
KOMneHCOI.4MR
30
6yMOry
PacnpOCTpaHeHHe
ny6AHKagHH'1epe3caHTnpep,bJlBMleT
K
P,H3aHH)'P,OnOAHHTeAbHbIeTpe6oBaHHJl,
KpOMeTex,
'ITO
CBJl3aHbI
C
Heo6xoP.HMOCTblO'1HTaTb
C8KpaHa.
Korp,a
6poIIIIOpa
ne'laTaeTCJl
B
THnorpaqJHH,
6yMaraaKTHBHO
qJOpMHpyeTBne'laTAeHHe,npOH3BOP.HMOe6poWlOpoH:
Ha
'1HTaTeMi.CHa'laAa
OHH
ogeHSlT
Baw
TpyP,
noBHeIIIHeMy
Bne'laTAeHHIO.
Korp,a
BbI
ne'laTaeTe'ITO-TO
Ha6yMare,TO
ynpaBMIeTe
BceMH
COCTaBMIIOIgHMH
H
Mom.eTe
BbI6HpaTb
H36YKBaAb-
HO
TbICJl'Ipa3HbIXCOpTOB6yMarn.
THnbI
6yMarnOTAH'Ia-
IOTCJlp,pyr
OT
p,pyra:
•
!J
BemOM.
HapbIHKenpep,CTaBAeHa6yMaraCOTeH
gBeToBH
OTTeHKOB.
JJBeT«6eAOH:»
6yMarH
Mom.eT
Me-
u
HSlTbCJl
OT
m.eATOBaToro
OTTeHKaCAOHOBOHKOCTH
p,o
rOAy6oBaTblX
TOHOB.
359
•nAOmHOCmblOU
:JICeCmKocmblO.
HeKOTOpble
cOpTa
nJ\OTHeeAPyrnx(6AarOnpWlTHoe
BneqaTAeHHe0
Kaqe-
CTBeTOBapa
M02KHOC03AaTb,
HaneqaTaBMeHbWeeKO-
AHqeCTBOcTpaHHg).meCTKOCTb6)'MarnonpeAeNleT
eecnoco6HOCTb
H3rn6aTbCRnOAAeHCTBHeM
co6CTBeH-
HoroBeca.nAOTHOCTb
Hm.eCTKOCTbxapaKTepHSyKlT
BawyrOTOBHOCTb
BA02KHTbcpeACTBa
BKaqeCTBO6po-
WlOpbl-B
AaHHOMcAyqae
B
BHAe
3aTpaTHa
6)'Mary.
•nOBepXHocmblO.
EblBaeT6)'Mara
cnOKpblmueM,T.e.
rAaAKM.EblBaeTTeKcrypHpoBaHHM,H
TaKHe
cOpTa
OTAHqalOTCjIAPyr
OT
Apyra
Ha
OlJ!ynb.
•
np03pa"lHOCmblO.
ToeCTbTeM,
npOCTynalOTAH
Ha
cTpaHHgeKOHTYpbl
6yKB,HaneqaTaHHblXHa
ApyrOH
ee
CTopOHe.
BblHeB
COCTOjlHHH
KOHTpOAHpoBaTbnepeqHCAeHHble
CBOHCTBa6)'Marn,nOElTOMYAH3aHH
6pOWIOpbl
AOAm.eH
6blTbMaKCHMaAbHOnpOCTblM
HElHeprH'lHbiM.
B
ElTOM
CAy-
qae
6powIOpa
6YAeTHMeTbKaqeCTBeHHbIH,npoq>eCCHO-
HaAbHbIHBHA
HesaBHCHMOOTToro,
6YAYT
ee
qHTaTb
C
ElK-
paHa
HAHnpeABapHTeAbHO
paCneqaTaBCHeBbICOKHM
pas-
peweHHeMHaOTHOCHTeAbHO
HeAoporOH6)'Mare
CnOMO-
...
IJ!blO
npOCToro
CTpYHHoroHAH.l\a3epHOrO
npHHTepa.
KpynHbIe
gH¢pbI
npHBAeKalOTBHHMaHHe
qHTaTeNl
Ksa-
...
...
...
rOAoBKyBBepXHeH
qaCTHKa2KAOHBHYTpeHHeHCTpaHHW>I.
O¢opMAeHHe
TeKCTaBpe30K
qeTKOOTpa.maeTpasAeAeHHe
......
TeKCTaHa
rAaBHblHH
BcnOMOraTeAbHblH.
,
,
~
Refreshments
fokxt,
chOOfe
the
refreshl'1'/lttffJ
yqu
pf,r:
tosetW.
~
Refred∙.mentJ
play.
majorrole:
in
setti"9
the
toot
of
your
e'\'tnt.
Th~
type
of
rl!fremmtntsyouoffl'(
~bo Influefl(~
QUest
bd\avtorarldtheir
mel1"lO(;es.
01
~r
eyent.
"-'u.....
..e....
_D_
..
.
.,,;llrq.M)'
""pu""
ThereK.J\"JOftd
of
ditf.r~
ben.wen
o~r,""tonV~
....
~
re,'
..........
_"III
tiona!
coHtc(orsoft.drtnb)
andEsprmo
Oa\t~·",indMdu·
pee
pc
10
I
.wkil,....w".
I
,
al'Y<lHkd.
tTesh""b'",~dbeYer.gts.8twr~rnadt
_--I....
on
the
spQt
Uk~(.ppucdncs.
esprosos.lettcandchalka
H
'_
W)IIIlVf'_"
eM
pro}focunupsaJe.-VierfllJyure-'''ilN9f.
.
"eA
••
INA"mS'"
I'l......
In
addition,tr4cH
sho>JlWrtoBlO
tovt
booth
.eSilcel,.
to
-'-~IL?
"'..
spendmore
time-
at
your
booth
and
be
moftOPf1l
to
(01)0
1....00.......111.
~tion
If'/OuMl\'el:hetnanindMc!'u.Uy-bc4"Ntdespresso
...-r,.
__
Y
••
c..
orcappu«Inc.∙
.lIko
'
11
...
'1
"
'01"
Uo'Iljk'.X'Ui
~~:
....
f'r<£
w""":∙"._
'1,.~*~J"';..l;j~ ~-'~
360
rllasa
15.
.nl.13aLilH
AOKyMeHTos
AllHBceMV1pHoLilnaYTV1Hbl
AHKeTbl
HonpocHble
AHCTbI
BOB.I\eKalOT
nO.l\yqaTeNl,
CKa-
qaBwerony6AHKaWiIO
HpaCneqaTaBweroee,B
npogecc
qreHIDI.
•
•
Schedule
PSlnntng..,..,.
you
wli
1M
«lf01asurcdW.,hxd.m..
------------
W4ftt."""'*'I.ftAINI,
that
De.,dllnebcommit;r.g:o
spoIce-
""lor
tJMo
n,
xa
I)'
dlUl..
nq
1
«t
for
it
.U«ftIfuC
."..".wII
1M
taken
~
of
....MI
of
u.ne.
I
"""
you
,,"to"'~'1 ~tmd
..
"
...ttwt'1._
to
toeo.
.
....
-
KOMMep'leCKMenpeAJ10>KeHMSI
YacTo
BHHMaHHe
KAHeHTOBgeAHKOMnepeK.l\lOqaeTCR
Ha
6}'K.1\eTbI
H6poWlOpbl,
XOTIIO,llHOHH3
caMbIX
BiUKHbIX
Ka-
TeropHH
ny6AHKaWlH,
OpHeHTHpOBaHHbIxHapacnpOCTpa-
HeHHe
qepe3Be6-CaHTbl
Hno3.1\eKTpOHHOH
nO'ITe,51BNI-
IOTCR
KOMMepqeCKHe
npe,ll.l\O)KeHIDI.
flpe,ll.l\O)KeHIDIOqeHbBiUKHbI,
nOCKO.l\bKYOHHpacnpo-
CTpaID1IOTC5Icpe,llHKAHeHTOB,PaB,llYMbIBaIOIgHx
«KynHTb
o
np5lMOceH'lac»HAH
«KynHTbBKaKOM-TO
,llpyroM
MeCTe».
flOC.l\eTOroKaKBblH
Bep05ITHbIHKAHeHT06,llYMaeTe
CH-
ryagHIO
HpeWHTe,
'ITO,
CKopeeBcero,
6Y,lleTe
pa60TaTb
BMeCTe,
KAHeHTMO)KeT
3anpOCHTbyBacKOMMepqecKoe
npe,ll.l\O)KeHHe,
BKOTOpoM6bI
OnHCbIBaAHCb
TOBapblHYC-
.l\yrH
BaweH
KOMnaHHHH
npe,ll.l\araeMble
elO06paTHbleBbl-
n.l\aTbI(KOMneHcaWlH).
flOCKO.l\bKY
Bep05ITHOCTbC,lle.l\KH
(H.I\HeecpblBa)TaKBe-
.l\HKa,HMeeTCMblC.I\
nOCTapaTbC5IC,lle.l\aTb
KOMMepqecKoe
npe,ll.l\O)KeHHeMaKCHMaAbHO
npHB.I\eKaTe.l\bHblM(HBCMbIC-
.l\eero
oq>opM.I\eHIDITO)Ke).Hep5lWAHBOeoq>opM.I\eHHe,
cKyqeHHocTbMarepHaAOB
Ha
cTpaHHgaxBbICTaB5IT
Bawe
o
npe,ll.l\O)KeHHe
B
HeBblro,llHOMCBeTe,
H
Bepo5ITHbIH
K.l\HeHT
OmpaBHTCR
K
,llpyroMYnaPTHepy.
rMBHbIeyCAOBIDIyJl,060qHTaeMOCTH3AeKTpoHHOro
KOM-
MepqeCKoro
npeM02KeHIDI:
•fapHumypa.
OHa
Jl,OA2KHa
XopOWO
oro6pa2KaTbCH
npH
AJ06bIXHe6MronpIDlTHbIXYCAOBIDIX.
•
J1HmepAUHbRJIC.
3aP.aBaHTe
ero
TaK,'lT06bIB3rAHJl,
u
qHTaTeAH
caM
CKOAb3HJ1.
OT
OJI,HOHrpynnbICAOB
K
Jl,PY-
rOH
no
HanpaBAmOIgHM6eAoronpocTpaHCTBa.
•
llOi!SaZOAoBKu.
OHH
Jl,OA2KHbI
6bITbXopOWO
3aMeTHbI
H
YJI,06oqHTaeMbI.
•IlJupoKue
nOAR.
TeKcT
HY2KP.aeTCH
B
06paMAeHHH
6e-
AbIM
npOCTpaHCTBOM,
BbIroJI,HOOTTeIDIIOIgHM
ero.
•
!JeAOCmHocmb.
06eCneQHBaeTCH
BbICOKHM
cnycKOM.,
HAH
WHpOKHM
6eAbIM
npOCTpaHCTBOM,
OTJI,eAHIOIgHM
uu
BepXHHHKpaHTeKCTaOTBepXHero
KpaHcTpaHHgbI.
•BepxHueu
HUJICHUe
KOAoHmumyAbl.
DpH3BaHbIno-
MoraTb
QHTaTeAJOOpHeHTHpOBaTbCH
B
ny6AHKagHH.
B
HIDKHeMKOAOHTHTYAeM02KHOTaK2KenOKasaTb
06-
IgeeKOAH'leCTBOcTpaHHg
B
Jl,OKYMeHTe,
Qro6bI
HeJl,OC-
TaQa
OJI,HOHHAH60AeecTpaHHg6bI.ha3aMeTHacpasy.
3aK.nlO~eHllle
PacnpOCTpaHeHHe
peKMMHbIXMaTepHaAOB
Qepe3Be6-
caHTbI
-
3TOHeMaAOBa2KHbIHq>aKTop6H3HeC-JI,eHTeAbHO-
crnKOMnaHHH.
CAHWKOMJl,OAropeKAaMHbIeMaTepHaAbI,
oc06eHHoTe
H3
HHX,BKOTOpbIX
npHcyrcTBOBaAHgBeTHbIe
q>oTorpaq>HH,npHXOJI,HAOCb
neQaTaTb
60AbWHMHTHpa.2Ka-
MHHa
npoq>eccHOHaAbHOM060pyJl,OBaHHH,'ITO06XOJl,H-
AOCbJl,oporo.
11
P.AH
6H3Heca,KOTOPbIHHe
HY2KP.aACH
u
BTaKOMorpOMHOM
KOAH'leCTBe
HaneQaTaHHOH
peKAaMbI,
3TO6bIATIDKKHH
rpy3.
npel'lMylJ.l.,eCTBC
3neKTpOHHbiX
peKllCMHblX
MCTepl'lCnOB
CeiiQac6AaroJl,apHq>opMary
PDF
gBeTHbleHHlPOpMagH-
OHHble
6IOAAeTeHH
H
6yKAeTblMOryrneQaTaTbCH
noMepe
Heo6xoJl,HMOCTHKAHeHTaMH
(KaK
peaAbHblMH,
TaKHno-
TeHgHaAbHbIMH),AH60
CKaQaBWHMH
ny6AHKagHIO
C
caH-
Ta,
AH60nOAyqHBIIIHMH
eeno
3AeKTpoHHOii
IlOQTe.
361
362
rnasa
15.
,LJ,V13aC1H
AOKyMeHTos
ANIBCeMV1pHOC1naYTV1Hbl
PacnpOCTpaHeHHe
peKAaMHblXMaTepHaAOB'Iepe3l1HTep-
HeTn03BONIeT
HeTO.l\bKOCSKOHOMHTb
,lI,eHbrH,
HO
H,lI,OC-
TaBHTbHHCJlOpMawuonOTeHj!HaAbHOMYKAHeHTY
HMeHHO
uu
TOr,ll,a,KOr,ll,a
OH
npOHBNleT
KHeH
MaKCHMaAbHblH
HHTe-
pec.
He3aBHCHMO
OTKOHKpeTHOrOcnoc06a
nO.l\Y'leHHHHM
.I\1060ro
KOAH'leCTBaSK3eMnNipOB!!BeTHOH
S.I\eKTpoHHoH
ny6.1\HKaj!HH
He
npHXO,ll,HTCH
TpaTHTbHa
ne'laTb
MaTepHa-
.l\OB
HHKoneHKH.
11,
'ITO
oc06eHHo
BCUKHO,
npH06HoB.I\e-
HHHCO,ll,ep*HMOrO
S.I\eKTpOHHblX
6yK.1\eTOBHHHCJlopMaj!H-
OHHblX
6IO.I\.I\eTeHeH
He
Ha,lI,OHH'lerO
Bbl6paCblBaTb-
Be,ll,b
KonHH
S.I\eKTpOHHble.
HeAOCTaTKIll3neKTpOHHblX
peKnaMHblXMaTeplllanOB
3a
B03M02KHOCTbne'laTH
«noTpe60BaHHIO»
npHXO,ll,HTCH
paCnAa'lHBaTbCHHe06xo,ll,HMocTbIOa,lI,amaj!HH,lI,OKYMeHTa
K
He6AaronpHHTHbiMYC.I\OBHH'lTeHHH
(csKpaHa)
Hne'laTH
(Ha
HeH3BeCTHO
KaKOMnpHHTepeHa
HeH3BeCTHOKaKoH
6YMareHHeH3BeCTHO,!!BeTHOHH.I\H'IepHo-6e.l\OH).OT,lI,a-
BaHny6.I\HKaj!HIO
B
ne'laTb
,lI,NI
THpCUKHpOBaHHH
Ha
npo-
CJleCCHOHaAbHOM06oPY,lI,oBaHHH,
Bbl
HMeeTeB03M02KHOCTb
nO/lHOZOKOHmpO/l1l
Ha,ll,npoyecCOM.PasMepHpasperne-
HHeMOHHTOpa
nO.l\b30BaTeNl,'IHTaIOIgerO
Barn
,lI,OKYMeHT,
BblHe
KOHTpo.I\HPYeTe
HUKaK.
nOSTOMYr.l\aBHaHTPY,lI,HOCTb
,lI,NI
,lI,H3aHHepa3,l1,eCb
CO-
CTOHTBTOM,
'ITO
OH
,lI,O.I\2KeHH3B.I\e'lbMaKCHMYMH3
Tex
B03M02KHOCTeH,
KOTopbleYHeroeCTb,
'IT06bl
KOMneHCH-
pOBaTbOTCYTCTBHeOCTaAbHblX
B03M02KHOCTeH.WpHCJlTO-
BOH
KOHTpaCT,
!!BeTH
6e.l\oenpOCTpaHCTBO
n03BONIIOT
C03,l1,aBaTbny6.1\HKaj!HH,
cnoc06Hbie
Bbl,ll,ep2KaTb
KaK
'ITe-
HHeCSKpaHa,TaK
Hne'laTb
C
HH3KHMpasperneHHeM
Ha
HaCTOAbHOMnpHHTepe.
l1CTOPHHrpaCJlH'leCKOrO,lI,H3aHHaCBH,lI,eTe.l\bCTBYeT,'ITO
u
TeXHH'leCKHH
nporpecc
Bcer,ll,aBJ\HjI)\
Ha
CO,ll,ep2KHMOe
H,lI,H3aHH,lI,OKYMeHTOB.
PaC'ryIgaHnonyNlpHOCTb
pacnpo-
CTpaHeHHHpeKAaMHblXMaTepHaAOB'Iepe3Be6-CaHTblH
no
u
S.I\eKTpOHHOH
nO'ITe
-
STO
Bcero
.l\HrnbnOC.I\e,ll,HeeBeHHHe
u
B
H3MeH'lHBOM
MHpe
rpaCJlH'leCKOrO,lI,H3aHHa.
ro
...
LfATHO~
BKE
•
364
npl1U10)KeHVle
A
npe,lUlOMraeTCH,
'ITO
KOMnbKlTepbI
06AerqalOTC03.llaHHe
.llOKYMeHTOB,
HO
HHOr.lla
Bce~TaKH
Ka2KeTCjJ,'ITO
OHHBce
YCAO*lUlKlT.
am
OCo6eHHO
CnpaBe,llAHBO,eCAHnpHMeHjJ-
eTCHHenpOBepeHHbIHMeTO.llHAM
HOBoe
060PY.lloBaHHe
HI
HARno.
B
aTOMnpHAom.eHHHCO.llepm.aTCjJ
HeKOTOpble
CBe.lleHHjJ,
npH3BaHHbleH36aBHTb
OT
HenpHjJTHOCTeH
HI
HAMARWHHX
o
TpaT,
eCAR
BbI
HMeeTe.lleAO
C
W3eTOM,
C
q>oTOrpaq>HeHHAM
nMHHpYeTe3aKa3aTbneqaTb
CBbICOKHM
pa3peweHHeM
BcepBHcHoM6lOpo.
3neKTpOHHbie
KOnneKL\lrU1
....
306pa>KeH
......
3AeKmpOHHble
KOAAeKguuomKpblBalOm.4oemyn
K
sa~
Ae:JICaM
pasHoo6pasHblx
US06pa:JICeHuu.
ECAHBaMnpHXO,llHTOl
MHOropa60TaTbC
rpaq>H'leCKHMH
q>aHAaMH,
TOBbI,HaBepHOe,
3HaeTe,KaKTPY.llHO
6bIBaeT
o
BbmCHHTb,BKaKOMHMeHHO
q>aHAeAem.HT
TO
HAM
HHoe
H306pa2KeHHe.
B
aAeKTpoHHbIX
KO.IVI.eKgHjJX(6a3ax.llaH-
HbIX)
H306pa2KeHHH
XP~CH
YMeHbweHHbleKonHH
gHq>~
POBbIX
q>OTorpaq>HH
H
HAAIOCTpagHH.
HeKOTopble
KO.IVI.eK~
gHHYMelOTnOKa3bIBaTb
MHHHaTlOpHble
H306pa2KeHHjJ
o
rpynnq>OTorpaq>HH,PyKOBO.llCTBYjJCbyKa3aHHjJMH
nOAb~
30BaTeM.
KO.IVI.eKgHHn03BOMIOTOTCAem.HBaTbqaCTory06pazgeHHjJ
uu
K
TOH
HAR
HHOH
HAAIOcTpagHHHAMq>OTorpaq>HH,
q>HKCH~
PYH
THn
npHAom.eHHjJ
HxapaKTeppa60TbI.
CeH'iac
OHH
npHMeHjJIOTCH
B
npoq>eCCHOHaAbHOH
pa60TeC
ny6ARKa~
~MH,
HOnOCTeneHHO
.lleWeBeKlT,
CHHMH
CTaHOBHTCH
npozge
pa60TaTb,BHHX
nOHBMIOTCH
6bICTpbleH
aq>q>eK~
THBHble
Cpe.llCTBaCOpTHpoBKH
H
npOTOKOAHpOBaHHjJ
pa-
60TbIC
H306pa2KeHHjJMH.
KOK"pOB
....
nbHOBbl6pOTb6YMOry
bYMaza
uzpaem
Ba:JICHeUw.ylO
POAbBnpuBAeKameAbHO-
emu
.40KyMeHma
.
.zl;u!
npO<f>eCCHOHaAbHbIXgeAeH
(oco6eHHO
gBeTHoHneqa-
TH
HAMneqaTHq>OTorpaq>HH)Ayqwe
Bcero
nO,llXO,lljlT
6y-
HeMHoro0
Aone4aTHolil
nOAroToBKe
MaraBblcIIIeroKaqeCTBa
H
BbICOKoe
paspeIIIeHHeneqaTH.
WepOXOBaTaH6YMaraIL\OXOyJ/.eplKHBaeTqepmlAa,H
Ha
HeHTpyJJ.HOC03J/.aTbqeTKHH
OrneqaTOK,
He06xoJ/.HMbIH
JJ.MI
neqaTHCBbICOKHM
pa3peIIIeHHeM.
EOJ\ee
KaqeCTBeH~
HblecopTa
6YMarnJ\yqIIIeyJ/.ep2KHBaIOTqepHHAa,
He
J/.O~
nyCKaH
HX
paCTeKaHIDIHqpe3MepHoroBnHTbIBaHWI.
KpoMeTOro,
HMO
peIIIHTb,
MaTOBaH6YJ/.eT6YMara
HJ\H
rMlHgeBaH.ny6J\HKaWfH,06HJ\bHO
yKpaIIIeHHble
nOJ\HO~
!!BeTHbIMHHJ\J\IOCTpagIDlMHHq>OTOrpaq>IDIMH,06bI'lHO
CMOTpHTCHJ\yqIIIe
Ha
rMlHgeBoH.
OHaHeTaK
CHJ\bHO
BnH~
TblBaeTqepHHJ\a,'ITOn03BOMIeT
TOqHee
BOCnpOH3BeCTH
!!BeTa.
EJ\ecK
rMlHgeBOH6YMarnnpHJJ.aeTny6J\HKagHH
o
CJ\HIIIKOMKOMMepqeCKHH
BHJJ.,
'ITO
HeOqeHbXOpoIIIOTaM,
rJ/.eTpe6yeTCHnpoHBHTb
BKyC
HyroH'leHHOCTb.
B
STOM
cJ\yqae
YMeCTHa
6eJ\aH
MaTOBaH6YMara
C
KaKHM~HH6yJJ.b
CJ\a6bIM
cepoBaTbIM
HJ\H
KOpHqHeBaTbIM
OTTeHKOM,
cno~
C06HaHco06rgHTbJ/.OKYMeHTYonpeJ/.eJ\eHH)'IOCOJ\HJJ.HOCTb.
Ba2KHaHIL\OTHOCTb6YMarn.
CJ\HIIIKOM
TOHKyro6YMary
qepHHJ\aMOryT
npOnHTaTbHaCKB03b
HYHH'lT02KHTb
Bce,
'ITO
HaneqaTaHOHa
J/.pyroH
CTopOHecTpaHHgbI.
nJ\OT~
HOCTb
6YMarH,
KpoMeTOro,
He06xoJ/.HMo
BbI6HpaTbC
yqe~
TOMoc06eHHocTeHnpoeKTa,-
HeJ\b3HH3I'OTaBJ\HBaTbH3
2KeCTKOH6YMarn
6poIIIlOpy,
KOTOpyro6yJ/.YT
BCe
BpeMH
ne~
o
peJ\HCTblBaTb,aBH3HTKa,
HaneqaTaHHaH
HaTOHKOH
J\orge~
HOH
6yMare,He
npHJ/.aCTCBoeMYBJ\MeJ\bW
MHOroBeca•
•
BbI60p
6YMarn
CHJ\bHO
CKa2KeTCHH
Ha
61OJ/.2KeTe
npoeKTa.
Pa3Mep,IL\OTHOCTb,
TeKcrypa
HJ/.pyrHeq>aKTopbI,
TaKHe
KaK
J/.OCTYDHOCTb6YMarnH
nOTpe6HOCTbB
HeH,MOryT
H3~
MeHHTb
3aTpaTbIBIIIHpOKHX
npe.neJ\ax.
H
HaKoHeg,
He3a6bIBaHTe0
B03M02KHOCTHX
(KOTopble
MOryT06epHYTbCHJ\OBYIIIKaMH),npeJJ..l\araeMbIXgBeTHoH
6YMaroH.
OHaCTOHTJ\HIIIb
qYTb~'lYTb
.n0po2Ke6eJ\OH,
HO
cnoco6Ha
npoH3BoJ/.HTb
HaMHoro
6oJ\ee
CHJ\bHOe
BneqaT~
J\eHHe.KOTopoe,
o.nHaKO,
He
BcerJ/.a
6bIBaeTYMeCTHbIM
(HpKO~2KeJ\TbIH
gBeT,
6e3YCJ\OBHO,npHBJ\eKaeTBHHMaHHe,
HO
HaneqaTaHH)'IO
Ha
TaKOH6YMaregeJ\YIOKHHryBpHJ/.AH
KTO~HH6y.nb
OCHJ\HT).nOMHHTe,
'ITOKa2K.nbIHgBeT
BbI3bI~
BaeT
onpe.neJ\eHHbleaccogHagHH,
nosToMy
HMO,
Bo-nep-
BbIX,3HaTb,KaKHeHMeHHOBbI3bIBaeTBbI6paHHbIHBaMH.
gBeT,
H,BO-BTOPbIX,
yqHTbIBaTb,
rapMoHHpylOT
J\H
OHH
C
HaCTpoeHHeM,KOTopoeBbICTapaeTeCb
nepe.naTb.
ECJ\H
365
366
-
n
plIlnO>KeHlIIe
A
u
,lJ;OKYMeHT,lJ;AHHHbIHHAH
BHeMMHoroTeKCTa,TO
Ha,lJ;O,
Ha-
BepHoe,
OCTaHOBHTbCH
HaCTapOM
,lJ;06pOMCOqeTaHHHqep-
HbIX
6yt<B
C
6eAbIM<ll0HOM:
OHOHeBbI3bIBaeT
3aTpY,lJ;He-
HHH
npH
'lTeHHH.
(COBceMKaKB
<)TOH
KHHre!)
CepBMCHble
61Opo
ECJ1UBaM
nOHa.406UAOCbHaneLtamamb.40KyMeHm
C
60-
u
JleeBblCOKUMpa3peUleHueM,
LteMn03BOJlRem
Jla3epHbiU
npUHmep,
mo
BaMnopa
HaBe.4ambCR
BcepBUCHoe6lOpo.
EOAbllIHHCTBO
H3
Tex,KTO
C03,lJ;aeT,lJ;OKYMeHTbI
CnOMO-
IgbIO
HaCTOAbHbIX
H3,lJ;aTeAbCKHX
CHCTeM,HeB
COCTOHHHH
nOTpaTHTb
$50000
Ha
<lloToHa6opHbIH
aBTOMaT,
qTo6bI
BbIBO,lJ;HTb
HaHeMCBOH
ny6AHKagHH
CBbICOKHM
pa3pellIe-
HHeM.ECAHBaM
nOHa,lJ;o6HAOCb
TaKoeKaqeCTBO
neqaTH,
TO
BbIrO,lJ;Hee06paTHTbCH
BcepBHCHoe6IOpO.
CepBHCHbIe6IOPO
OKa3bIBaIOTH3,lJ;aTeAbCKOMYcoo6IgecTBy
yCAyrHHa
A.I060H
BKyC
H
KOllIeAeK.
llellIeBAe
Bcero
o60H-
,lJ;eTCHBH3HT
B
KOnHpOBaAbHbIHgeHTpHAH
BHe6oAbllIOH
CaAOHnOAHrpa<llHqeCKHX
yCAyr,KOTopbIe,
O,lJ;HaKO,
BOC-
HOBHOMnpHHHMaIOTAHllIbHe60AbllIHe3aKa3bI,apa6o-
TaIOIgHeTaMCOTpy,lJ;HHKH
He
OqeHbHCKY11IeHbI
BTOHKO-
CTHX,lJ;OneqaTHOHnO,lJ;rOTOBKH.
B
cnegHaAH3HpOBaHHbIX
cepBHCHbIX6IOpO,
OCHaIgeHHbIX
no
nOCAe,lJ;HeMY
CAOByTex-
HHKH,pa60TaIOT
HaCTOHIgHenpo<lleCCHOHaAbI
«npenpec-
ca»,HO
HgeHbI
yHHX,
'ITOHeY,lJ;HBHTeAbHO,
3ao6AaqHble.∙
lho6bIHaHTHnO,lJ;XO,lJ;HIgee
cepBHCHoe6IOpO,
Onpe,lJ;eAHTe
BepOHTHbIX
KaH,lJ;H,lJ;aTOB
B
nO,lJ;pH,lJ;qHKHH
063BOHHTeHX,
3a,lJ;aBaHCAe,lJ;yIOIgHe
BonpOCbl:
•B
epaiVzax
KaKUX
epopMamOB
61Opompe6yem
UAU
pe-
KOMeH.4yemC.4aBamb3aKa3bl?
BbI
,lJ;OAmRbIy6e,lJ;HTb-
CH,
'ITO
BallIaCHCTeMa
Boo6IgeH,lJ;OKYMeHTbI
BqaCTHO-
CTHCOBMeCTHMbICO
CTaH,lJ;apTaMHnpe,lJ;nOAaraeMoro
nO,lJ;pH,lJ;qHKa.ECAH
OHHHeCOBMeCTHMbI,TOHe
6pocaH-
TeCbnOKynaTbHOBoe
no,
qTo6bIy,lJ;OBAeTBopHTb
Tpe-
60BaHHHaToro
cepBHCHoro6IOpO,a
nOHIgHTe,lJ;pyroe.
3a,lJ;aBaHTe
KOHKpeTHbIeBonpOCbl
H
CTapaHTeCbnOAy-
qHTb
TOqHbIeOTBeTbI.
C006IgHTe,
KaKoe
no
BbICO-
6HpaeTeCbHCnOAb30BaTb,
yt<a3aB
BepCHHCMaKCH-
u
MaAbHOB03M02KHOH
TOqHOCTbIO,cnpOCHTe,BKaKOM
<llopMaTe
6IOPOnpHHHMaeT
rpa<llHqeCKHe<llaHAbI.
Ca-
HeMHoro0
,o,OneYaTHOlit
nO,o,roTOBKe
MoeWHpOKoepacnpOCTpaHeHHe
nOJ\}"IH.I\HqJopMaTbI
TIFF
H
EPS(HX
nOPJl,ep*HBalOT
BcenpHHTepbl).
•
MOJICem
JIUcepBUCHoe61OpoBHecmu
Cp0'-lHble
UC~
npGBJIeHwl?
Bbl
.n;OA2KHbl
3HaTb,
M01KeT.I\H
cepBHCHoe
6IOPOBHeCTH
npeM01KeHHbleBaMHHcnpaBJ\eHIDlH
BO
"ITOaTO060H.n;eTCH(B.n;pyr
Bbl
HaH.n;eTe
BCBoeM
.n;OKy-
MeHTe
OWH6KH,Kor.n;a
OH
Y1Ke6y.n;eTOT.n;aH
Bne-
qaTb?).YaCTO
OTBeT3aBHCHTOTTOro,KaKHeMaTepHa-
uu
J\blBbl
npe.n;OCTaBH.I\H
-
qJaHJ\blnpHA01KeHHHM01KHO
pe.n;aKTHpOBaTb,Tor.n;a
KaK
Postscript-qJaHAbIHOpHrH-
HaJI.-MaKeTbl
.n;AH
H3rOTOBJ\eHIDlqJOTOqJOpM,
KaKnpa-
BHJ\O,
HeJ\b3H.
ECJ\HBcepBHcHoM6IOPOpa6oTaIOT
CTeM
1Ke
no,
"iTOH
Bbl,TOOHHC
ropa3.n;o60J\bWeH
u
roTOBHOCTbIO
nOH.n;YT
BaMHaBCTpeqy.
•KGKOBO
cpe4HeeBpeMRzomOBHocmu3GKG30B?
ECJ\H
BaMHe
npHxo.n;HJ\OCb
paHbwe
CTaJl.KHBaTbCH
CcepBHC-
HblMH61OpO,B03bMHTe
HeKOTOpyro
nonpaBKy.
06blq-
HOKaKoe-TO
BpeMHyxO.n;HT
HaTO,
qT06bIYTPRCTH
Bce
BonpOCbI,
CBR3aHHbie
CCOBMeCTHMOCTblO.
Y3HaHTe,
Tpe6yroT.I\H.n;onOJ\HHTeJ\bHyronJ\ary
3a
OKa3aHHe
CPOqHbIXYCJ\yr,a
TaK1Ke
BKaKOM
BH.n;eJ\}"Iwe
Bcero
npe.n;CTaBHTbMaTepHaJ\bI.Ec.I\H
yHHXeCTbaJ\eKTpOH-
HaR.n;OCKao6bHBJ\eHHH
(BulletinBoardService-
BBS)
H.I\H
FTP-cepBep,TO
.n;eHb-.n;BayH.n;YT
HaTO,
qTo6bIC03.n;aTb
.n;AH
BaC}"IeTHyro
3anHCb
H
napoJ\b
H06eCneqHTb
Bac
He06xo.n;HMb1MHcpe.n;cTBaMHnop;-
.n;ep1KaHIDlCBH3HH
/
H.I\HHHCTPYKgIDlMH
noHXHa-
CTpoHKe.
I1HTepecHOTaK1Ke,
pa60TaeT
.I\H
yHHX
.n;oc-
TaBKa
3aKa30B.
Ha
nepBblHB3rJ\H.n;aTa.n;eTaJ\b
He3a-
CJ\Y1KHBaeTcnegHaJl.bHoroBHHMaHIDl,
HO
.n;a1Ke
OHaMO-
1KeT
CblrpaTb
pewalOIgyro
POJ\bBKOHeqHOMycnexe
(Be.n;b
Bac
T01KenOp;1KHMaIOT
CpoKH).
•CKOJIbKO
cmORm
UXYCJIyZU?
B3HMaIOTJ\H
OHHnoqa∙
COByronAaryH.I\HHMOnAaTHTb
3a
Ka1K.n;yro
CTpaHH-
w?
A
M01KeT
6blTb,
.n;AH
Ka1K.n;OrO3aKa3aYCTaHaB.I\H∙
BaIOTCR
CBOH
pacgeHKHH
cnoc06blonJ\aTbI?B3aBHCH-
MOCTHOToco6eHHOCTeHBawero
3aKa3a,KaKaR-TO
KOHKpeTHaR
cxeMa
M01KeTOKa3aTbCR
.n;AH
Bac
6oJ\ee
u
BblrO.n;HOH.
He
HCKAIOqeHO,"iTOcaMbIHHMe1KHbIH
BapHaHTCOCTOHT
B
TOM,
"iT06blHaRTH
XOTR
6bl
.n;Banop;xO.n;RIgHXBaM
cep-
•
367
368
BHCHblX61OpO,
eCJ\HBaWa
pa60Ta
OrpaHH'leHa
CpOKaMH.
ATMOCq>epa
BCepBHCHblX61Opo
6ecnOKOHHCUI,
TaM
Hepe.zr.-
KO
AOMaeTCH
060PY~OBaHHe,
B03HHKalOT
Henpe~H~eH­
Hble
3~ep2KKH,
HBpeMH
OTBpeMeHHHaHHX
HeOLKH~aHHO
06pywHBalOTCH
rnraHTCKHe
06beMblpa6OTbl.
n08TOMY
He
Y~BAHiiTecb,
eCAH
Bawe
06bl'lHO
H~e2KHOe
cepBHCHoe
61OpoHe
MOJKeT
rapaHTHpoBaTb
BaM
CBoeBpeMeHHoeBbl-
nOAHeHHe3aKa3a
B
CBH3H
C
Henpe~BH~eHHbIMH
06CTOH-
TeAbCrnaMH.
nO~CTpaxyHTeCb
H
~epJKHTe no~
PYKOH
HO-
Mepa
TeAeq>oHOBHTpe60BaHHH
KnpHHHMaeMblM
3aKa3aM
HeCKOAbKHX
3anaCHbIXcepBHCHblX6lOpo.
l1cKyweHHeCBaAHTbBHHY
3aBce
HenpHHTHOCTH,
on03~a­
HHHH
Henpe~BH~eHHble
paCXOMI
Ha
oc~eHHble
KAHeH-
TaMHcepBHCHble61Opo
BeAHKO,
HOKaK
npaBHAOKa'IeCTBO
u
OKa3bIBaeMbIX
HMH
yCAyr
HaxO~CH
B
npHMOH
3aBHCHMO-
crnOT
TOro,HaCKOAbKOTO'IHblH
aKKypaTHblBbl
6bIAH
npH
nO~OTOBKe
q>aHAOBHYKa3aHHH
CBOHX
Tpe60BaHHH
K
Ka'IeCTByne'IaTH.
BOTHeKoTopblecOBeTbl,npH3BaHHbie
nOMOtIb
BaM
nOAyqHTb
xopOWHe,
npe~cKa3yeMble
pe3YAb-
TaTbl:
•He
cmeCHRumeCb
nonpocumb
0
nOMOIgU.
HHKTOHe
3HaeTBcero
0
nO~OTOBKe
ny6AHKagHH
B
HaCTOAbHblX
H3~aTeAbCKHX
cHcTeMax,
HHeTHH'lero
n030pHOro
BTOM,
'IT06bl
CnpOCHTbBcepBHCHOM61Opo
HAH
Brnno-
rpaq>HH
COBeTa,HanpHMepno
nOBO~y
CKaHHpOBaHHH
u
q>OTorpaq>HHHAH
3~aHHH
napaMeTpOBTpennHHra.
TaM,
MOJKeT
6blTb,
~aJKe 06P~YIOTCH,
YCAbIWaB
Baw
Bonpoc.
CnegHaAHCTbI-netIaTHHKH
He
Bcer~a 6ece~YIOT
C
KAHeHTaMH
0
BbInOAHHeMOH
pa60Te,
nOTOMY'ITO'Iac-
TO
o6HapyJKHBa1OT,'ITO3pHTpaTRT
CBoe
KpaCHOpe'IHe.
•llOMHume:
BpeMR
-
,aeHblu.
ECAHnetIaTb60Abworo
q>aHAa3aHHMaeT60Abwe
BpeMeHH,
tIeM06bl'IHO,
TO
BaM,
B03MOJKHO,
npH~eTCH
3anAaTHTb
~OnOAHHTeAbHO
3a3arpy3Ky
060pY~OBaHHH
61OpoCBepxHOPMbI.3a
CP0tIHYIOpa60ryTOJKe
npHXO~HTCH
nepenAa'IHBaTb,
n03TOMY
Bce
H~O
nAaHHpOBaTb.3apaHee.
•
npUBe,aume
CBOU
,aOKyMeHmbl
8
nopR,aOK,
HaCKOJlb-
KO
3moB03MOJICHO.
DOAbwHeq>aHAbIMOryT
CTOHTb
HeMHoro0
AOne'-laTHOVt
nOAroTOBKe
o
BaMMaccyBpeMeHHH
~eHe~
TaKqTOnOCTapaHTeCb
C~eAaTb
HXnOMeHbwe.
OWfqJPOBblsaHTerpaqJHKy,
oc06eHHO
qJoTorpaqJHH,AHWb
C
He06xo~MbIM
pa3pe-
weHHeM,
HHaqe
Ha
06pa6oTKyHeH)'2KHOHBaMHHqJOp-
MagHH
6Y~eT
nOTpaqeHO
~parogeHHoe
BpeMH.ECAH
BaM
HY2KHaMaJl.eHbKaHqJOTorpaqJIDI,
ayBaceCTb
TOAbKO
60AbWaH,
TOHe
npH6eraiiTe
KMaCWTa6HpoBa-
o
HHro
B
BepcTaAbHOHnporpaMMe,
a
H.3MeHHTepa3Mep
qJOTorpaqJHH
B
rpaqJ~eCKOM pe~aKTOpe.
OCB06o~e
MOHTa2KHbIH
CTOJ\
sameHsepcTaAbHOH
nporpaMMbl(MeCTO,
npe~a3H~qeHHoe
.ll.i\H
xpaHeHIDI
rpaqJ~eCKHX
HTeKCTOBblXSJ\eMeHTOB
oqJopMJ\eHIDl),
o
npe~e
qeM
nepe~BaTb
qJaRJ\npHAO)KeHIDI
BcepBHC-
Hoe
6ropo.
He
sacopHiiTeqJaHAblrpaqJHKoH,KOTOPaH
He
yqacTByeT
B
BblBo~e
KOHeqHoro
~OKYMeHTa.
•
llpOUBBe,4Umem/J&ameJlbHblenO,4C'lembl.
I1sBeCTHa
MaccaypaBHeHHHHnpaBHA,cnoc06HbiXnpOBeCTH
sac
qepes
~KOBHHHble
paCqeTbI,
KnpHMepy
nOMOqb
BaM
o
BbNHCJ\HTb
KO~eCTBO CT~H
gBeTOBOro
nepexo~a
HAlf
pa3peweHHeCKaHHpOBaHIDIqJoTOrpaqJHH.Hase-
~e
sapaHeecnpaBKHBcepBHCHOM
6ropo
HBbIllOJ\-
o
IDIHTe
HX
YKa3aHIDI.
•KaK
MO:JICHO
paHbUle
060BHa'lbme
oco6blempe60Ba-
HUH
U
BOBMO:JICHbleBampy,4HeHUH.
KnpHMepy,
eCAH
Bbl
XOTHTe,qT06bl
Bce
qJOTorpaqJHH
6blJ\HHaneqaTaHbI
~YOTOHOM,
TO
CK~e
06
STOM
sapaHee,He
~Te
TOroMOMeHTa,
Kor~a
qJaHJ\bl
6y~YT nepe~aHbl
Bcep-
BHCHoe6lOpo.
YeM
paHbweBbl
ySHaeTe,
qTQ
.ll.i\H
STOro
OT
sacTpe6yeTCH,
TeM
J\erqesaM
6Y~eT y~OBJ\eTBO­
pHTb
STHTpe60BaHIDI.TOqHO
TaK
)Ke,eCAH
o~a
HS
HJ\J\IOcTpagHH
coxpaHeHaBHeo6blqHOM
qJopMaTe,YS-
HaHTe
sapaHee,COBMeCTHM
AH
OHC
060pY~OBaHHeM
H
no
cepBHcHoro6lOpo.
CMbICJ\Bce
STHX
COBeTOB
CBO~TCH
B
KOHeqHOMHTore
KTOMy,
~o
saKasqHK
~OJ\)KeH
npHIDITb
Ha
ce6HqaCTb
OT-
BeTCTBeHHOCTH
saKOHeqHblH
peSYJ\bTaT.He
IIpHKpblBaH-
TeCbBlJlCOKOMepHblM
«STO
UX
IIpo6J\eMbl»OT
Heo6xo~H­
MOCTH
~YMaTb
H
BHHKaTbB
~eTaJl.H.Kor~a
cepBHCHoe610-
poHe
CMO)KeT
BbIllOJ\HHTbBaw
saKas
BCpOK,IIpo6J\eMbl
IIOHBHTCH
y
sac.
,
369
370
npeAOCTaBneHHeMOTepHOnOB
CepBHcHoMy
61Opo
Korp,a-TO,
J\eT
10
TOMy
Ha3ap"nOqTli
Bce3aKa3bl
p,OCTaB-
NIJ\HCb
BcepBHCHble61OpoHa
p,HcKeTax
J\H60KypbepaMH,
J\H60
06blqHOHnOqToH.CeHqaC
BapHaHTOB
p,OCTaBKH
CTa-
J\O60J\bllle,nOCKOJ\bKYK
npem.HHM
cnoc06aM
P,06aBHJ\CH
I1HTepHeT.
MHorne
rnnorpaqmH
063aBeJ\HCb
ITP-cep-
BepaMH
HJ\Hp,OCKaMH06bHBJ\eHHH,Kyp,aMOm.HO
BbIKJ\a-
p,blBaTbMaTepHaAbI.
B
60J\bIllHHCTBe
CJ\yqaeB
P.NI
9Toro
Tpe6yeTcH
3aBeCTH
yqeTHYIO
3anHCb
H
napOJ\b.MaTepHa-
u
J\bl
MOm.HO
nOCblJ\aTb
H
no9J\eKTpOHHOHnOqTe,HO
npH
u
9TOMlflaHJ\blnop,BepralOTCHnepeKop,HpOBaHHIO,
qTO
YBe-
J\~HBaeT
06beM
nepep,aBaeMblXp,aHHbIX.
He3aBHcHMoOTcnoc06a
nepep,aqHlflaHJ\oBHe06xoP,HMO
c06paTbB
9TOTKOMilJ\eKT
Bce,qTO
Mom.eTnOHap,06HTbCH
P.NI
BbInOJ\HeHHH
pa60TbI.06blqHOcepBHCHble61Opo
npHHHMalOT
J\H60lflaHJ\b1npHJ\om.eHHH,J\H60
Postscript-
lflaHJ\bI.
(B
nOCJ\ep,HeMcJ\yqaeHe06xoP,HMOnOJ\yqHTb
BcepBHCHOM61Opo
nOJ\HblH
nepeqeHb
Tpe60BaHHH,no-
CKOJ\bKY
MaJ\eHlllaJI
0lllH6KaB
Postscipt-lflaHJ\e
cnoc06Ha
cp,eJ\aTb
ero6ecnoJ\e3HbIM.)
I1Horp,a,HOHe
BCeZ,4a,
Post-
•
u
scnpt-lflaHJ\bIcop,epm.aT
BCTpoeHHble
IllPHlflTblHrpalflHKY,
HTorp,aOTnap,aeTHe06xoP,HMOCTb
nOCblJ\aTbBcepBHCHoe
61Opo
H
TO
Hp,pyroe.Op,HaKOqaIgenpHxop,HTCHnOCbl-
J\aTbBce.HanpHMep,eCJ\HB
p,OKYMeHTe3aJ1,eHcTBOBaHbI
2
rapHHTYpbl,
12
KapTHHOK
H3KJ\Hn-apTaH
5
qJOTorpa-
qJHH,
TOBcero
HaJI,OnOCAaTb
20
06beKTOB
(1
qJaHJ\P,OKy-
MeHTa,
2
nanKH
co
IllpHlflTaMH,
12
¢aHJ\oBHJ\J\IOcTpagHH
H3KJ\Hn-apTaH
5
lflaHJ\oB
C
qJoTorpalflHHMH).
KCqaCTblO,
60J\bIllHHCTBO
BepCTaAbHblX
nporpaMM
YMelOT
aBTOMaTH-
qeCKH
c06HpaTbB
yKa3aHHOe
MeCTOBce
lflaHJ\bl,
He06xo-
p,HMble
P.NI
BbInOJ\HeHHH
pa60TbIBcepBHCHOM6lOpo.
(YTOH
rOBOpHTb,
9TO
HaMHoro
yp,06HeeHHap,em.Hee,
qeM
nbITaTbCH
BCnOMHHTb,KaK
Ha3blBaIOTCH
Bce
9THlflaHJ\bI.)
KCTaTH,
p,am.eeCJ\H
B
P,OKYMeHTe
HcnOJ\b30BaHbI
IllPH¢-
Tbl,KOTopbleno
BceHBepoHTHoCTH
eCTbBcepBHcHoM
610-
po,BnOJ\He
pa3YMHO6yp,eT
nOCJ\aTbCBOH
qJaHJ\bl9THX
IllpH¢TOB.
TIOCKOJ\bKYBcepBHcHoM61Opo
Mom.eT
6bITb
p,pyraJIBepcHH9TOroIllpHqJTa,H
OH
p,am.eMom.eT
6blTbOT
p,pyroronpOH3BOP.HTeNI.(3Ta
BepoHTHoCTboc06eHHo
HeMHoro
°
AOneyaTHOiil
nOAroTOBKe
BhICOKa
P.MI
IIIpH<PTOB,
IIOCTpOeHHhIXHaOCHOBeCTaphIX
nmorpalflcKlixJ\IiTep,BpO.n;e
fapaMOHa.
Pe.n;Ka5IKpyrIHa5I
lfllipMa,3aHIiMalOIga51CHIIpOIi3BO.n;CTBOMIIIplilflTOB,
He
BhIIIYCTIiJ\aCBOlO,HeMHoro
OTJ\liqHYlO
OTOCTaJ\bHhIXBep-
ClilOaToroIIIplilflTa.)
11
eCJ\IiIIpliIIeqaTIi.n;OKyMeHTa
He
6y.n;eT
IiCIIOJ\h30BaHa6COJ\lOTHOTOT
2KeIIIPlilflT,qTOIiIIpli
ero
IIo.n;rOTOBKe,
TO
He3HaqliTeJ\hHhIeOTJ\liqliH
B
IIIlipliHe
CIiMBOJ\OB
IiKepHIiHre
IIap
MOryTIIpliBeCTIi
KTOMy,
qTO
BCH
BepCTKa
«pasbe.n;eTCH»
•TaK
qTO
He
IiCIIhIThlBaHTe
cy.n;h6yIiIIpe.n;oCTaBhTe
Bce
MaTepliaAhI.
UBeTHa5I
IIeqaTh,oco6eHHOBqeThIpe
KpacKIi,qpe3BhI-
qaHHO
KOBapHa
IiqpeBaTaMaCCOH
OIIIIi6oK.
HIi2KeIIpIiBO-
.n;HTCH
HeKOTophIeCOBeThI,
IIpli3BaHHhIe
IIOMOqhBaM
1i36e-
2KaTh
HeKOTophIXcaMhIX
OrOpqIiTeJ\bHhIX1i3HIiX.
ne"lOTb
B
"IeTblpeKpOCKIit
npliIIeqaTIi
BqeThIpe
KpaCKIiKa2K,lI;hIHgBeT
B
.n;OKyMeHTe
IIpe.n;CTaBAHeTCH
B
BIi.n;eCOBOKyrIHOCTIi
qeThIpexCOCTaB-
AHlOIgIiXgBeTOB:
roJ\y6oro(cyan),IIYPIIYpHoro(magen-
ta),
2KeJ\Toro
(yellow)
IiqepHoro
(black),BMeCTe
HashI-
BaeMhIX
gBeTaMIi
CMYK.
,llNI
Ka2K,lI;OHKpaCKIiC03.n;aeT-
CHIIeqaTHMlflopMa,IiKpaCKIi
IIO
oqepe.n;1iHaHOCHTCH
Ha
J\IiCT6yMarli,IIpOTHrliBaeMhIHMe2K,ll;yBaAaMIi.npe.n;-
CTaBhTece6e
lflOTorpalfllilO
XOJ\Ma,3apOCIIIero
TpaBoH.
Ero
1i306pa2KeHlie6y.n;eT
COBepIIIeHHO
MeKBaTHOIIepe.n;a-
HO
2KeJ\TOHIiroJ\y60HlflopMaMIi
(iiOCKOJ\hKY
2KeJ\ThIH
IiroJ\y60HIIpliCMeIIIeHli1i.n;alOT3eJ\eHhIH),
a
IIYpIIypHa5I
IiqepHa5IlflopMhI
B
aTOMcJ\yqaeIIpaKTliqeCKIi
He
yqacTBy-
lOTB
IIOCTpoeHli1i1i306pa2KeHIiH.
nOHHTHO,qTO.n;06IiThCHli.n;eaJ\bHOHIIeqaTIi
qeThlpeXKpa-
COqHhIX
.n;OKyMeHToBOqeHhCJ\02KHO.
11
6yMara,
Ii
IIeqaT-
u
Hhle
lflOPMhI,Ii
BaJ\hI
IIeqaTHOIiMaIIIIiHhIMOryTC.n;BIiHYTh-
CH.
A
eCJ\1iHapyIIIIiTcHBhIpaBHIiBaHlie.n;a2Keo.n;Horo
aJ\e-
MeHTaOTHOCIiTeJ\hHO
.n;pyrIiX,
TO
HapyIIIIiTcHIIpliBo.n;Ka
gBeToB,1i3-3aqero
pe3YJ\bTaT
M02KeTIIOJ\yqIiThCH
IIpOCTO
Y2KaCHhIM.
371
372
Tpennlt'lHr
H
e3HattUmeAbHble
OUlu6KU
npUBO,iJ;KU!&BemOB
MOJICHO
ucnpaBumbnpu
nOMOz.gu
mpennUHW.
TpennuHz
(trapping)-
3TOIIpog,ep,ypa,
B
xop,eKOTOPOH
OIIpep,eNleTCH,HaCKOAbKOp,OA2KHbI
IIepeKpbIBaTbCH3a-
KpaIIIeHHbIe
3AeMeHTbI,'IT06bI
KOMIIeHCHpoBaTb
He3Ha'iH-
TeAbHbIe
OIIIH6KH
IIpHBO,ll,KHg,BeTOB.
TPaP.Hg,HOHHO
TpeIIIIHHr
p,eAaAH
B
THIIOrpaCJlHH
,lI,NI
KOH-
KpeTHOroSaKa3a,
HO
fl
0
HaCTOAbHbIX
H3p,aTeAbCKHX
CHCTeM
IIpep,OCTaBNleT
HeKOTOpbIeHHCTpYMeHTbITpeII-
IIHHra
IIOAbSOBaTeAIO.flOP,p06HOCTH9TOroIIpog,ecca,
KaK
H
60AbIIIHHCTBap,pyrnx
B
IIpe,ll,IIeqaTHOHIIop,roTOBKeMe-
HHIOTCH
BIIIHpoKHX
IIpep,eAaX.
HeIIpaBHAbHbIH
TpeIIIIHHr
MO*eT
IIpHBecTHK
eIMe
XYk
IIIHM
pesyAbTaTaM,
qeMeroOTCYTCTBHe,
II03TOMY
0TOM,
KaKAyqIIIe
BCero
p,eHCTBOBaTb
B
aTOMCAyqae,Heo6xo,ll,H-
MO
IIpOKOHCyAbTHpoBaTbCH
BcepBHcHoM6lOpo.
EcAHpe-
IIIHTeBbIIIOAHHTbTpeIIIIHHr
caMocTOHTeAbHO,
TO
y6eP,H-
TeCb,
'ITO
XOpOIIIO
IIOHHMaere,
qTQ
BbI
p,eAaeTe,
HKaK
uu
MO*HOqaIMe
qHTaHTe
PYKOBOp,CTBO
IIOCBoeHIIporpaMMe.
nOArOTOBKannaWe'lHblX
4BeTOB
fleqaTb
,lI;OKYMeHTa,
BKOTOpoM
Sa,lI,eHCTBOBaHbIIIMIIIeq-
HbIe
g,BeTa,AHIIIb
HeMHoro
CAO*Hee,qeM
IIeqaTbB
o,ll,Hy
KpacKy,HO
Tpe6yeTTIMaTeAbHOHIIOp,rOTOBKH,lI;OKYMeHTa
H
IIAaHHpoBaHHH.BTOPOHg,BeTHeo6XO,ll,HMOOIIpep,eAHTb
u
B
g,BeTOBOHIIaAHTpe
IIporpaMMbIBepCTKHH
IIOCAep,OBa-
TeAbHO
IIpHMeHHTbIIO
BceHny6AHKag,HH.
11
HeIIbITaHTeCb
u
BOCIIpOH3BeCTH
IIAaIIIeqHblHg,BeT
IIpH
IIOMOIMH
OCHOBHbIX.
flpHMeHHHTe
K
K~OMY
g,BeTHOMY9AeMeHTYOIIpep,eAeH-
uu
HbIHBaMHIIMUIeqHblH
g,BeT.
UBeTHOH,lI;OKYMeHTMO*HO
HaIIeqaTaTb
P.BYMH
cIIoc06a-
MH.
!J8emO,iJ;eAeHHbIU
om
mUCK(separationproof)
COCTO-
HTH3
P.BYX
CTpaHHg"H3
KOTOpbIX
O,ll,Hacop,ep*HT
qepHble
9AeMeHTbI,
a
,lI;pyraH
-
g,BeTHbIe.
COBMez.geHHblu!&8em-
uu
HOUommUCK
COCTOHT
H3CTpaHHg,bl,cop,ep*aIMeH
OKOH-
qaTeAbHblH
BapHaHTHaIIeqaTaHHoro
p,OKYMeHTa.
(KoHeq-
HO,Ha
qepHo-6eAOM
IIpHHTepeBce
g,BeTHbIe9AeMeHTbl6y-
P,YTIIpep,CTaBAeHbl
OTTeHKaMHceporo.)
HeMHoro0
AOneyaTHOiil
nOArOTOBKe
KaK
H
B
nOAHOgBeTHbIX,lI,OKYMeHTaX,3,l1,ecbnpmro,zurrCSl
npH6eraTbKTpennHHry,
XOTjI
B
aTOMCJ\,y'lae
OHHe
CBJI3aH
C
TaKHMHCJlO2KHOCTjlMH,
nOCKOJlbKY
Ha,lI,OOTCJle2KHBaTb
Bcem
,lI,Be
ne'laTHble<flOPMbI.06cy,zurre
CBOH
,lI,eHCTBHJI
CcepBHCHbIM6lOpo.
KaK
npaBHJlO,TeXHH'leCKHecneWfa-
JlHCTbInpe.zr.nO'lHTaIOTBbIDOAHJlTb
TpennHHrcaMH.
nOA6opKpaCOK
n0.460p
KpaCOK(colormatching),
HJIH
CpaBHeHHe
KpaCOK
HaOTIHCKeC
STaJlOHHbIMH,
-
STOnpagecc,
B
XO,ll,e
KOTO-
porn
gBeTa,BbI6paHHble
npH
nO,ll,roTOBKe,lI,OKYMeHTa
Ha
KOMnblOTepe,
CpaBHHBaIOTCH
CH3BeCTHbIMH
STaJlOHHbIMH.
(TaK
2KeHa3bIBaIOTnpageccCpaBHeHHJI!!BeT0B
B
rOTOBOM
ne'laTHOM
OTTHCKeC
STaJlOHHbIMH
-
nOCJIe,ll,H101O
npOBep-
KyKOppeKTHOCTH
BocnpOH3Be,ll,eHHJIgBeTOB.)
ECTbHeCKOJlbKO
STaJlOHHbIXCTaH,ll,apTOB.
CaMoeIIIHPO-
KoepaCnpOCTpaHeHHe
nOJlY'lHAaCHCTeManO,ll,60pagBeTOB
PMS(PantoneMatchingSystem).
B
STOHCHCTeMe
on-
pe,ll,eJleHbInaJIHTpa06pa3goBHSJleKTpaHHM6H6J1HOTeKa
gBeTOB,
CKOTOPbIMHH
cpaBHHBaIOTCSICTaH,ll,apTHble
Kpac-
KH,
npHMeHHeMble
B
THnorpaq>HJlx.
KpoMePantoneeCTb
Macca
,lI,pyrHX
CHCTeM,HOcepBHcHoe61Opo
HapMY
C
,lI,Py-
rHMHq>aKTopaMH,lI,OJI2KHOY'lHTbIBaTb,
HaCKOJlbKOBbI-
6paHHM
CHCTeMa
y,ll,06Ha
,lI,JIjI
BaC.OOCTapaHTeCb
npH-
,lI,ep2KHBaTbCHO,ll,HalK,lI,bIBbI6paHHOH
CHCTeMbI,
HHa'ie
06eCne'lHTbKa'leCTBOBbIDOAHeHHJIBaWHX3aKa30B6Y,ll,eT
O'leHbTpy,ll,HO.fJlaBHYIOPOJlb
BBbI60pe
STaJlOHHOH
CHCTe-
MbI
,lI,OJI2KHbI
HrpaTbTaKHe
q>aKTOpbI,
KaKKOHKpemoe
00,CKOTOPbIMBbI
pa6OTaere,npe,ll,nO'lHTaeMble
BaMH
gBeTa,
a
TaK2KeMeTO,ll,bIne'larn
H
nO,ll,rOTOBKH0PHrHHaJI-
MaKeTOB.OO'laI;ge3arJljl,ll,bIBaHTe
B
PYKOBO,ll,CTBa
nopa60-
TeCnporpaMMHbIM06ecneQeHHeMH
KOHcyJlbTHpyHTeCb
C
COTpy,ll,HHKaMH
BawemcepBHcHoro6lOpo.
ttecooTBeTcTBHeMe2K,ll,ynpe,ll,CTaBJleHHeMgBeTa
BKOM-
nblOTepe
H
HaneqaTHC
KalK,lI,bIM,lI,HeMYMeHbwaeTCH
6J1arO,ll,apHTeXHOAOrHJIM
KaAu6pOBKUgBema
(KoTopble
nOKa,
yabI,CJlHWKOM,lI,oporH).
50JlbWHHCTBOnporpaMM
u
nO,ll,rOTOBKHTeKCTOB
K
ne'laTHBKJlIO'lalOT
npOCTeHWHe
u
Cpe,ll,CTBaynpaBAeHHJIgBeTOM,
HO
,lJ,AjI
sCI>CI>eKTHBHoH
Ka-
JlH6pOBKH
Bce
eI;geTpe6yroTCSICneWfaJlbHOeo60pY,ll,OBa-
HHe
H
00.
11
Bce-TaKH
KOr,ll,a-HH6y,ll,b
•••
373
A.n<l>AB~THblC1
YKA3ATEllb
B
Bodoni,
rapHHTYpa,
91
E
EPS(EncapsulatedPostscript),
q:>opMaT
rpaq:>H'leCKHXq:>aihoB,
138
G
GIF(GraphicsInterchangeFormat),
q:>opMaTrpaq:>H'leCKHXq:>aihoB,
138
J
JPEG(JointPhotographicExperts
Group),
q:>opMaTrpaq:>H'leCKHXq:>aHAOB,
138
p
Pantone,CHCTeMa
nO,ll,6opa!!BeTOB,
373
PMS(PantoneMatchingSystem),
CHCTeMa
nO,ll,6opa!!BeTOB
Pantone,373
T
TIFF(TaggedImageFileFormat),
u
q:>opMaTrpaq:>H'leCKHXq:>aHAoB,
138
A
a63a!!HblHOTCTYll,
98,
CAHIIlKOM
60AbIllOH,
298
6
6eAoenpoCTpaHCTBO,108,213
6ecIIlBeHHoe
CKpenAeHHe,
59
6pOllllOpbl-HMnpeCCOpbl,
230
6pOllllOpbl-CnpaBO'lHHKH,
230
6YKAeTbIH
6pOllllOpbl,242
,lI,H3aHH
,lI,MI:
I1HTepHeTa,
356,360
,lI,H3aHHcepHHHblX,
232
npHMaHKH,229
npHMepblpe,ll,H3aHHa,316,317
CnpaBO'lHHKH,
229,230
TeMaTH<leCKHeKareropHH,
228
TOBapHble
AHCTKH,H,
231
q:>opMaT,228
B
uu
BepXHHH
BblHOCHOH
SAeMeHT,
81
BH3HTKH,253,255,260,324
Bpe3KH,72
BblBOpOTKa
Hq:>OH,
103
BbIHOCKH,72
BblTIlI"HBaHHeIIlpHq:>Ta,
103
BblpaBHHBaHHe,94
r
ra3eTbI
MaAoq:>opMaTH~e,
196
BHYTpeHHHe
nOAOCbl,195
BbIBO,ll,
Ha
Aa3epHOMnpHHrepe,
192
e,ll,HHcTBocTHAH,191
KOHTpOAbHbleBonpocbl,203
nepB<UI
nOAoca,193
nOCAe,lJ,Wljl
nOAoca,195
pa3Mep
nOAOCbl,191
peKAaMHble
o6'bHBAeHIDI,
196
rapHHTYpaIIlpHq:>Ta,
81
rapHHTYpbl
AnepaB~THbl~
YKa3aTenb
py6AeHble,62,81
C
3aCe'IKaMH,
62,81
rOTOBble
HAAlOCTPCiWfii,
138
rpa,zJ,HeHTHble3aAHBKH
AHHeHHCUI,121
pa,zJ,HaAbHCUI,121
A
,lI,eAOBCUIKoppeCnoH,ll,eHwm,
246,260
BH3IITKH:,253,255
KOHTpOAbHbleBonpocbl,259
0~eTbIKOMnaHHH,258,259,260
,llHarpaMMbl
KpyroBble,142
CTOA6qaTble,143
CTOA6qaTbIeWTa6eAbHble,143
,lI,H3aHH
JW1
BCeMlfpHOHnaynmbl
Bbl60p
q>opMaTalproOB,
347
Bbl60p
IIIpHlpTa,
343
rnnepCCblAKH,
343
HCXO,ll,HblenOAomeHIDI,
346
nOTeHgHaAbHbleTPY,ll,HOCTH,
337
TeKCTOBble
lpaHAbI,
348
lpaHAbl
HTML,349
lpopMaT
PDF,
351
lpopMaTbIlproOB
JWl,
351
IIIpHlpTOBOH
KOHTpaCT,342
IIIpHlpTbI
TrueType,
H,
344
,lI,H3aHH,lI,OKYMeHTa,geAHH3a,l1,aqH,
28
,lI,oneqaTHCUInO,ll,rOTOBKa,
373
Bbl60p
6YMarn,
366
neqaTbBqeTblpeKpacKH,371
nAaIIIe'IHble
!!BeTa,
373
cepBHcHble61OpO,371
gseTHCUI
neqaTb,373
9AeKTpoHHbie
KOAAeKgHH(6asbl
,lI,aHHblx)H306pameHHH,
364
3
3epKaAbHOeOT06pameHHe,
171
lIAAIOCTpCiWfii
B06pe3,123,125
375
HHTepAHHbIDK
aBTOMa1WIeCKHH,100
HHlpOpMagHoHHbie6IOAAeTeHH,
191,203
,llH3aHH
JW1
HHTepHeTa,356
OCHOBHOH
3aroAOBOK,184
CBe,ll,eHIDI
06aBTOpax,186
HHlpOpMagHoHHble6IOAAeTeHH,
311
HCKycCTBeHHblHropH30HT,
37
K
KaBb[qKH,106
TKnOrpaq>cKHe,
106
KanHTeAb,
85
KapaH,lI,aIIIHble9CKH3bl
MaKeTa,29
KerAb
IIIpHlpTa,
91
KynOHbI,270
11
AHHeHKH,
115,292
AOrnqeCKCUI
nOCAe,ll,OBaTeAbHOCTb
lpaKTOB,
35
M
MapKHpOBaHHble
cnHCKH,
73
MeHlO,242
H
HaCblIgeHHOCTbIIIpHlpTa,
86
HaqepTaHHeIIIpHlpTa,
86
HHLKHHHBblHOCHOH9AeMeHT,
81
o
OKOHqaTeAbHblHlpopMaT,
60
onpocHble
AHCTbI,271,331
OWIffiKH,
98
OT,lI,eAeHHeo6pasa
OT
q>oHa,
174
n
neqaTb
60AbIIIHX
nOAOCno
qaCTRM,
192
nHKH,89
nAaHHpOBaHHeHHaBHragIDI,
274
376
Wl.aCTMaCCOBble
CnHpaAH
,lI,MI
CWHBIOi
AHCTOB,ltOKYMeHTa,
60
nO,1tI'OTOBKaWl.awe'lHbIXgBeTOB,
372
no,ltBaroAoBKH,68,291
npaBHAa
Ha60pa
reKCTa
Ha
IIHIIJYIgHX
MawHHKax,105
npHMaHIOi
6YKAeThI,
229
ra.3eThIKpyrrnOTHpa2KHbIe,
201
HH~pM~oHHNe6IDAAereHH,188
npoBepKa
op~rpaq>HH
aBTOMaTHtleCK<UI,
45
nponopWlli,34
nyHKThI,89
p
paMKH
BHemHHe,117,289
B006pCUKaeMble,117
paMKHBHYTpeHHHe,
45,117,120,289,292
paCTpOB<UIrpaq>HKa,
139
pe,1Ui3a.HH,331
6YKAeThI
H
6pOmIDpbI,
317
BH.3HTIOi,324
,lteAOBbleOT<IeThI,
329
HH~PM~oHHble
6IDAAereHH,
311
AOroTHnbI,
325
Ha.3BaHHera3eTbI,
312
onpocHble
AHCThI,
331
peKAaMHbleAHCTOBIOi,
323
peKAaMHbleo6bKBAeHHH,315
qlHpMeHHble
6AaHIOi,
327
pe3IDMe,258
peKAaMHble
o6'bKBAeHWI
6eJIoe
npOC'rpaHCTBO,
213
B
ra.3eTax,
203,222
B
*ypHaAax,
222
3arOAOBKH,214,216
o
HH~PMagID!
,lI,MI
nOKynareAeH
H
geHHHKH,
217
Ka'leCTBOne'laTH,
H,222
KAaCcHqJHgHpOBaHH<UI
peKAaMa,220,
221
KOHTaKTH<UIHHqJOpMagID!,
217
KOHTpOAbHbleBonpocbl,222
Koponrne,219
AOI'OTHI1bl,217
MaAoq>opMa~e~,H,195
Mo,ltYAbH~eceTKH,207,210
06pa.3W>Ipe,1Ui3a.HHa,
309,331
nOAHocrpaHH'iH<UIpeKAaMa,
219,220
paMKH
BHeUIHHe,211,213
cepHHm>ie,
218
CTHMYMITOp~
npo,lta2K,
no
CpaBHeHHID
C,
226
THI1H'IHbIeoUIH6IOi,
206
~H,216
ma6AoHbI,211
c
C,ltepmaHHocTh,43
cepBHcHbIe
6IDpo,
368
cepoenpocrpaHcTBO,
108
cnycIOi,l11
cpe,ltcTBa
06paTHoH
CBRSH,
271
a.ztpecaH
HOMepa
reAe~HoB,
270
3arOAOBOK,
264
3aITOAWIeM<UI06AacTh,
266
HHCTPYKwrn,
265
KOHTpoAbHbleBOnpocbI,271
KynOHbI,270
Ta6AH'1Hble
~PMbI,
269
cpe,ltCTBa
opraH~
MarepHaAa,
78
BHYTpeHHHenONl,
60
Bpe3IOi,72
BbIHOCKH,72
3arOAOBKH,
64
«IOiKepbl»,
64
KOAOHIOi,58
KOAOHTHTYAbI,
71
AOrOTHnbI,77
MapIOipoBaHHblecmiCIOi,
74
MO,ltYAbHble
CeTKH,54
OTCbIAIOi,
74
nO,ltBaroAoBKH,
68
nO,ltpHcYHO'lHblenO,ltnHCH,
70
qJHpMeHHble3HaKH,75
cpe,ltcTBaOpraHH3awrnMaTepHaAa
•
M¢aBlIlTHbILil
YKa3aTeJlb
CTHAH,77,181
CTHAHnOp,3aroAoBKOB,
181
CTHM}'AHTOpbInpop,a2K,
243
6AaHKH
3aKa3a,
237
6YKAeThI
H
6powropbI,
232
KaTaAOrn,236
KOHTpOAbHbleBonpocbl,
243
Memo,242
peKAaMHbleAHCTOBKH,
240
peKAaMHbleOObHBAeHIDI,
no
CpaBHeHHlO
c,226
TOBapHble
AHCTKH,
238
CXeMbInOTOKOB
(HAH
npoyeccoB),
145
T
Ta6AliW'1,
150
TeKCTBp,OAbKOHTYpa,
104
TeCHOTa
HanOAoce,303
TeTPaP.H,
190
THnOrpa~CKHeKaBbI'IKH,106
TOBapHbleAHCTKH,231,238,243
TO'lKa,p,BOHHOHnpo6eAnOCAe,
105
TpeKHHr,96
y
YMeHbweHHblenp06HbleOTTHCKH,46
~HpMeHHble6AaHKH,252
~HpMeHHble
3HaKH,
75
~oHoBble
3aAHBKH
HOpHaMeHThI,134
~oTOrpa~HH,
176
ra.3eThI,
H,200
H3MeHeHHepa.3MepOB,171
HAAlOCTpayHH,
noCpaBHeHmoC,130
KaJI,pHpOBaHHe,171
KAlQqeBble,
165
KOAOHKHH,58
KOHTpacT,163,172
OTp,eAeHHe06pa.3a
OT
~Ha,
174
OTAH'IHTeAbHblenpH3HaKH
XOpOWHX,
160
neqaTh
B
06peg,
123
•
377
nop,pHCYHO'lHblenOp,nHCH
H,70
npeHMYI!!ecTBa,161
npHlfWillbI
pa3MergeHIDI
B
p,oKYMeHTax,
168
pa.3peweHHe
Ha
HCnOAb30BaHHe,
175
pe3KOCTh,163
pe'I}'Wb,173
CBep,eHIDI
06aBTOPax,186
CHAOBbleAHHHH,
166
C03p,aHHe3<fKt>eKTap,BIDKeHIDI,
168
cney~eKThI,157,175
CTaHJI,apTHble
oWH6KH,300
TeXHWIeCKHe
napaMeTpbI,164
qeTKOCTh,
163
3TH'1eCKHe
Bonpocbl,175
HpKOCTh,
164,172
qepHoe
npocTpaHCTBO,108
'lTeHHe
KOppeKTYpbI,45
ill
wa6AOHbIH
CTHAH,
282
WPH~
aKYHP.
eHTHb1e
,89
p,eKOpaTHBHble,
136
P.AH
OCHOBHOro
TeKCTa,
88
••••••••••••••••••••••••••••
,D,MiI1TPV1L;;KV1PCAHOB
Be6-AII3aiH:
KHllraAMIITPIIAKllpcaHOBa
376
CTp.,
l\BeTHaRBKJleIiiKa,KHVlra
BnpOAaJKe
IUmTa
aBTOpa
6eCTCemrepa(∙<I>aKc-MOAeM:
OTrroKyIIIGf
HrrOAKJIlOqeHIDIAO
BbIXOAa
B
HHTepHeT>-,nMHTpIDIKHpCaHOBa
(www.kirsanov.com)
-rrepBbIlf
rrOJIHbIlfKYPCBe6-AH3aRHa
HapyCCKOMH3bIKe,
HarrHcaHHbIRrrpoepec-
CHOHaJIbHbIM
,lI;H3aRHepOM.
Or
Teop~ecKHX
OCHOBBH3YaJIbHOrO
AH3aRHa
,lI;OHHTepHeTOBCKHXTeXHOJIOfHRH
rrpHeMOB
rrpaKTHqeCKOR
pa60TbI
HaA
caRTOM
-Bce
3TO
eCTbBKHHre,
HarrHcaHHOR
rrOHHTHO,
rrOAPo6HOH)'BJIeKa-
TeJIbHO.
H3,l1;aHHe6YAeT
rrOJIe3HOHeTOJIbKO
HaqHHaIOII\HMC03AaTeJIHMcaRTOB,
HO
HAH3aRHepaM,pa60TaIOII\HM
B60JIee
Tpa,ll;H~HOHHbIX
06JIaCTHX,
Crre~HaJIHCTaM
rropeKJIaMe
HMapKeTHHry,XY,!J;O)KHHKaM,
rrporpaMMHCTaM
H,KOHeqHO
:lKe,
BceM
TBOpqeCKHMH
JII0603HaTeJIbHbIM
JIIOAHM.
Y.MeWl
ecmb
HaC1rlOJlbHblU1CO.MnblOmep,
JIClMrul,
cmoilKtld!IJl1CO.MnalCm-OUClC08,
nene.nbHU11£l,KtlpaHOaUlHU11£l,MaZ1/.umo¢oH,cneKmpo¢omOMemp.TenePb
y.MeWl
nOR8WlaCbHacmOllbHaR1CHuza
...
3monep8aR1CHuza
0
8e6-oUJaUHe,lwmojJy1OR
6YiJy
Pe1COMeH008amb8CeM.
ApTeMHIiI
ne6eAeB,
tema@tema.ru,
www.samiznaetekto.ru
•••••••••••••••••••••••
,D,iI1K
MAK-KJlEJlJlAH,D,
YpoKIlMaCTepCTBa
Adobe.
npllrnaweHlleK
AII3aiHy
240
CTp.,
l\BeTHaR,KHVlra
BnpOAaJKe
BKHHre
(,YpOKH
MaCTepCTBaAdobe>
AeJIaeTCHrrOrrbITKa
rrpOJIHTb
CBeT
Ha
HCKyCCTBOAH3aRHa
HarrpHMepaxpa60TceMH
BeAYII\HX
rrpaKTHKOB
B
3TOR06JIaCTH,
BbI6paHHbIX
KOMrraHHeR
AdobeSystems
,lI;JIH
peaJIH3a~HH
rrpoercra
DesignInvitational.
BbIHeTOJIbKOrr03HaKOMHTeCbC
HHAHBH,DyaJIbHbIMH
rrpHeMaMH
TBOpqeCTBa
3THXXY,!J;O)KHHKOB,
HO
H)'BH,lI;HTe,KaK
OHHrrpHMeHHIOT
CBOH
HaBbIKH
BrrpoeKTeEverywhereYouLook.BbI
CMO:lKeTe
y6e-
AHTbCH,
qTO
BeJIHKOJIerrHbIRAH3aRH
3aBHCHTHeOT
HHCTpYMeHTaJIb-
HbIX
cpeACTB.MOII\HbIerrpHJIO:lKeHIDIMOryT06JIeNHTbpa6oTy,
HO
6e3
fJIy60KHXH,lI;eR,
TaJIaHTa
H
XOpOillHXHaBbIKOBB
AH3aRHe
HHCT-
PYMeHTbI
CTOHT
Her-moro.
IIepeA
BaMHKHHra0
BAOXHOBeHHHHKOHKpeTHhIXMeTOAax,
TBep-
AOOrrHpaIOII\HXCH
HapeaJIbHbIe
B03MO)KHOCTH.
[OBOpHKOpOTKO,
3AeCb
rrpHBe,ll;eHbI
JIyqillHe
06pa3~bI
AH3aRHa:3araA0qHbIe06pasbI,
xapaK-
TepHbIe
,lI;JIH
HJIJIIOCTpa~HR
KpeRra<I>peR3Hpa;
HerrpoCTO
:lKHBbIe,
a
TaH~II\He Be6-aHHMa~HH
HHaKOBaJIHKa;
BOJIille6HbIerrpeBpa-
II\eHIDI
TeKCTaB
XY,!J;0:lKeCTBeHHbIe
06pa3bI
MaRKJIa
Ma6pH.
•••••••••••••••••••••••••••••
J
512
CTp.,
l.lBeTHa~
BKIleflKa,KHVlra
BnpOAa>Ke
CaMaHH3BeCTHaH
Ha
CerOAIDIIIIHHHAeHbKHHra
rro
Be6-AH3aHH)'.
EeaBTOp,
AOKTOp<pH3HqeCKHXHayK
HK06
HWIbCeH
-BCeMHpHO
rrpH3HaHHbIH
crre-
I.\HaJIHCT
B
06JIacmHHTep<PeHCOBHYA06cTBa3KCIIJIYaTaI.\HH
-
AeJIHTCJI
C
qHTaTeJIeMCBOHMH3HaHIDIMHH
OrrbITOM.OH
JlBJIJleTCJI06JIaAaTeJIeM
38
rraTeHTOBCIlIAHapa3pa60TKH,
opHeHrnpOBaHHble
maBHbIM06pa30MHa
rrOBbIIIIeHHe
YA06CTBa
pa60TbI
rro~b30BaTeJIeH
C
HHTepHeTOM..'
.
!umraCOAepIKHT
HCqeprrbIBaIO~~
PyKOBOACTBO
rrorrocrpoeHHIO
3<p-
<peKTHBHOrOB3aHMoAeHCTBIDI
CJII06bIMrrOJIb30BaTeJIeMB
JII060HCHTYa-
I.\HH
-OT
rrOArOTOBKHHH<p0pMaI.\HOHHOroHarrOJIHeHIDIHo<popMJIeHIDI
crpaHHI.\AO
yrrpo~eHIDI
crpyKTYpbIHaBHraI.\HHHC03AaHIDIrrpo<peccHo-
HaJIbHbIXcaHTOB.IIpeAJIaraeMbIepeKOMeHAaI.\HH
rro
Be6-AH3aHH)'HOCHT
rrpaKTHqeCKHH
xapaKTep:
KHHra
OCHOBaHaHape3YJIbTaTax
HCCJIeAOBaHHH,
aHeHacy6'beKTHBHbIX
BrreqaTJIeHIDIX.
B
HeH
BbIHe
HalfAeTeorrHcaHHHKaKHX-JIH60KOHKpeTHbIX
rrporpaMM
HKOAOB
Ha
HTML.
OHa
OTBeqaeT
Ha
caMbIHmaBHbIH
Borrpoc
Be6-AH3aHHa:
<;qTOHMeHHO
H)'lKH0CAeJIaTb,
qT06bI
rrOCeTHTeJIJlMCaHTa
6bIJIO
YA06HO
C
HHM
pa60TaTb?
.)
51K06
HVlnbCEH
Be6-AII3aiH:KHllraRKo6aHllllbCeHa
•••••••••••••••••••••••
KennVlIOTa,3MVlnVlKOTnEP
Be6-peAII3aiH:
KHllraKellllilrOTO
II
3M
1111II
KOTllep,2-e
113A8Hlle
416
CTp.,
l.lBeTHa~
BKIleflKa,KHVlra
BnpOAa>Ke
oTaKHHra
AJIlI
Bcex,KTO
XOqeTrrpOABHHYI'b
CBoe
rrpeACTaBHTeJIbCTBO
BCe-
m
Ha
HOBbIH
ypOBeHb-
AH3aHHepOBHpa3pa60rqHKOB
Be6-caHTOB,BJIa-
AeJIbI.\eBKOMrraHHHHcrpaHHI.\
B
HHTepHeTe.
,ll;mI
Bcex,
%JIAeJlTeJIbHOCTbCBJl3aHa
C06pa30BaHHeM,
C<pepOH
yrrpaB-
JIeHIDIWIH
6H3HeCOM
HKOMyHaAOJlCHOrrpeACTaBJIJlTbrrp0I.\eCCbI,
rrpOHC-
XOAJ!~He
B
CeTH.
KeJIJIH
[OTO
H3MWIH
KOTJIep
rrpeAJIaraIOTqeTKHH
pa60TOCIIOC06HbIH
IIJIaH,
KOTOpbIHC3KOHOMHT
BaM
BpeMJI,AeHbfHH
HepBbI.
OrrHcaHHbIHHMH
rrp0I.\eCCrrpHMeHHM
KJII06bIM
Be6-rrpOeKTaM
-BHOBbC03AaBaeMbIM
H
rrepe-
rrpOeKTHpyeMbIM,KrrpOCTbIM
H
KcaMbIM
CJIOJKHbIM.
B
KHHre
BbI
HalfAeTe:
•
Ea30BbIHrrp0I.\eCC
-
qeTKOorrHcaHHY!O,YHHBepCaJIbHY!O,
JIerKO
aAarr-
mpyeMYJOrrOCJIeAOBaTeJIbHOCTbAeHCTBHH.
•
TeXHHqeCKHe
rrpHeMbI,
COBeTbI,
KOHTPOJIbHble
Ta6JIHI.\bI,
orrpOCHble
JIHCTbI,
pa60qHeTa6JIHI.\bIH<pOPMbI
-Bce
3TO
rrOArOTOBJIeHOK
HeMeA-
JIeHHOMy
HCrrOJIb30BaHHIO,qTO
rrOMOiKeTYAepJKaTb
rrpoeKTBpa60qeM
COCTOJlHHH
HaBeCb
rrepHOApeAH3aHHa.
•
COBeTbI
rro
rrepeAaqeMOAH<pHI.\HpyeMoro
rrpoeKTa
H3pyKKOMaHAbI
Be6-pa3pa60rqHKOBrrOAorreKYKOMaHAbIcorrpOBOiKAeHIDI.
••••••••••••••••••••••••••••
P06epT
mACC
.aKTbl
II
3a6I1YJKAeHIIR
npo4lec:clIOHaJlbHOrO
nporpaMMllpoBaHIiR
240
crp.,
KHl'lra
BnpoAalKe
3mu
¢atembl
U
3a6ny:HcOeHUR
uWycmpuu
no
¢yHiJaMe1lmaTlbHbl,
1lO31naM.JI
Ja6ol8aR
0
HUX
WlU
nptme6peZaRUMU,8bl
oeucmeyeme
00C80U
cmpax
U
puac!
ABTop,HMeIOITJ;HHOrpOMHhIH
0lIhITpa60TbIB
HIJAYCTpHH
no,
IIOCBHTHJI
CBOHTpy.n;
ee
<paKTaM,MH<paMH
3a6~eHHHM,
IIpe,1l;CTaBHB
55
<panoB
H
10
3a6~eHHH,
OTHOCHITJ;HXCH
K
MeHe,lOKMemy,)KH3HeHHoMY
~HKJIY,
KaqeCTBY,HCCJIe,1l;OBaHHHMH
06pa30BaHHIOB
c<pepepa3pa60TKH
no.
OqeHb
MHorneH3
HHXpa3pa60T'lHKaMH3BeCTHhIH
CJIHIliKOMMHorne
OKa3aJIHCb
3a6hITbIMH.
OCHoBHoe
BHHMaHHey.n;eJIHeTCHMeHe,lOKMemyKaKfJIaBHOH
1Ip06JIeMe
COBpeMeHHOH
HIJAYCTpHH
no,
OTpH~aTeJIbHOH
pOJIHpeKJIaM-
HbIX
KaMIIaHHH,KOTophIe
II06~aIOT
JIIO,1I;eHroHHTbCH
3a
MHp:PKaMH,H
qe-
JIOBeqeCKOMY<panopy
-
ClIe~aJIHCTaM,
6e3KOTOpbIX
C03,11;aHHe
IIporpaMM
HeMhICJIHMO.
P06epT
DIaccHe
H36eraeT
IIOJIeMHKH.
K:DK,lJ;hIH<panHKa)K,lJ;oe3a6Jl)')K-
,1I;eHHe
BKHHre
COIIpOBO)l(,lJ;aIOTCH
OIIHCaHHeMCIIOpOBH
pa3HOfJIaCHH,HX
OKp)"KaIOITJ;HX.M3,11;aHHea,lI;pCCOBaHOIIIHpOKOMYKpyryqHTaTeJIeH
-OTTex,
noYIIpaBJIHeTlIporpaMMHhIMHIIpOeKTaMH,,11;0
IIporpaMMHCTOB.
•••••••••••••••••••••••
C_1l.
£1
....-_
."
:'
.,
-
Cn1BeH
,QbIOXEPG
C++.
CBRlqeHHble
3HaHliR
240
crp.,
KHl'lra
BnpoAalKe
To,
'lTnO
He06XOOUMO300mb
1Ca.1tC0aMY
npO¢eCCUOHallb1lOMYnpoZ/JaM.Mucmy
00
C++,
U
moJlb1CO
no
C)-'ll{ecm8)l.
CTHBeH
,L{bIOxepCT,3KCIIepT
110CHC60JIeeqeM
20-JIeTHHMOlIhITOM
IIpHMeHeHHH
CHB
Pa3JIHqHbIX
06JIaCTHX,
paccMaTpHBaeTB:DKHeHIIIHe,
HO
3aqacryIO
HelIpaBHJIbHOIIOHHMaeMhIe
TeMhI
IIpOrpaMMHpoBaHHH
HIIpOeKTHpOBaHHH
HaCH,
OTCeHBaHIIpH
3TOM
HeH)')KHhIe
TeXHHqeCKHe
TOHKOCTH.
B
O,lJ;HHTOHKHH
TOMCTHB
YMeCTHJI
TO,qTOOH
H
ero
pe~eH3eHTbI,
OlIhITHhIeKOHcyJIbTaHTbIHaBTOphI,cqHTaIOTcaMhIMHe06xo,lJ;HMhIM
,lJ;JIH
3<p<peIcr'HBHOroIIporpaMMHpOBaHHH
HaCH.
!UIHraaApeCOBaHaTeM,noHMeeT
OlIhITIIporpaMMHpOBaHHHHaCH
HHClIhITbIBaeTHe06xo,1l;HMOCTb6hICTpO
IIOBbICHTbCBoe3HaHHeCH
,11;0
IIPO-
<peCCHOHaJIbHOroypOBHH.M3,11;aHHe
IIOJIe3HO
H
KBaJIH<pH~HpOBaHHbIM
IIPO-
rpaMMHCTaM
HaC
HJIH
Java,
HMeIOITJ;HM
He60JIbiliOHOlIhITIIpOeKTHpOBa-
HHHHpa3pa6OTKHCJIO)KHoroKO,1l;a
HaC++
HCKJIOHHhIM
IIpOrpaMMHpOBaTb
HaCHB
CTHJIeJava.
•••••••••••••••••••••••••••••
<DpeAepV1K
6PYKC
MII.llllecKlliilIellOBeKo-MecJlq
KaK
C03ACIIOTCR
nporpaMMH
...
e
CIiCTeM...
304
crp.,
KHl1raBnpOAa)l(e
He0
MHOrnxKHHrax
noynpaBJIeHHIO
C03AaHHeM
nporpaMMHbIX
CHereM
MO)KHOCKa3aTb,'ITOOHHOKa3hIBaIOT
Ha
qHTaTeJIeHTaKOe
lKe
BJIIDlHHeH
TaK
lKe
HeyCTapeBaIOT,
KaK.MHqmqeCKHH
qeJIOBeKO-MeOII~
•.
31'0
CBoero
pOAa6H6JIIDlAJIHpaJpa6QTqHKOB
nporpaMMHOrO06ecne-
qeHIDl
BOBceM
MHpe,BhImeAmaHeIIJ;e
B
1975
roAy.TOf,l\a
lKe
6hIJI
H3AaHH
ee
nepeBOA
Ha
pyCCKHHH3hIK,H)'iKeAaBHO
3Ta
KHHracraJIa6H6JIHorpaqm-
qeCKOHpeAKOCTbIO.
B
CIlIAnOJIaraIOT,qTO6e3ee
np0'ITeHIDl
He
MOlKeT
COCTOHTbCHHHOAHHKpynHhIHpyKOBOAlfTeJIb
nporpaMMHoro
npoeKTa.
KalKAoMY,
KTO
pyKOBOAHTCJIO)KHhIMHnpOeKTaMH,BpyKcnpeAJIaraeT
0PHfHHaJIbHYIO
CMeCb
peaJIbHbIX
npHMepOB
npOeKrnpOBaHIDlHHeCTaH-
AapTHbIXHAeH.OqepKH,COCTaBJIHIOIIJ;HeKHHIY,B3HThIH3
eroc06CTBeHHorq
OnhITa
pa60ThI
pyKOBOAHTeJIeMnpoeKTa
no
C03AaHHIO
ceMeHCTBa
KOMllbIO-
TepoB
IBM
System/360
HonepaIVIoHHoH
CHCTeMhIOS/360.
CnyCTH
20
JIeT
nOCJIe
nepBoH
ny6JIHKa~HH
KHHfHBpyKcnpOH3BeJI
pe-
BH3HIO
Bcex
CBOHXnepBOHaqaJIbHbIXHAeHHA06aBHlI
HOBhIe-
KaKAJIHqH-
TaTeJIeH,)'iKe3HaKOMbIX
Ceropa60ToH,
TaK
HAJIH
Tex,KTO
oTKphIBaeT
ee
AJIH
ce6H
BnepBhIe.
•
••••••••••••••••••••••
,!J,:>t<eep
PACKV1
H
HHTeptlJeiic:
HOBbieHanpaBlleHIlA
B
npoeKTllpoBaHll1lKOMnblOTepHblXCIiCTeM
272
crp.,KHl1raBnpoAa)l(e
3T0YHHKaJIbHOePyKOBOACTBO
no
paJpa60TKeHHTepaKrnBHbIX
CHCTeM,OT-
paJKaIOIIJ;eeOllbITHB3rJIHAhI,UiKeepaPaCKHHa,C03AaTeJIHnpoeKTa
Apple
Macintosh,
AOJIlKeHnpoqHTaTb
~hIH,
KTO
3aAYMhIBaeTCH
06
HHTepepeH-
ceo
IIpeAJIaraeMhIeHAeH
MOryr6hITbnOJIe3HbI
AJIHC03AaTeJIeH
nporpaMM-
Horo
06eCneqeHIDlHpyKOBOAHTeJIeH
npOeKTOB.
B
APyrnxKHHraxpaCCKa3hIBaeTCH
06
3epepeKrnBHOMnpHMeHeHHH
co-
BpeMeHHbIX
HHTepaKrnBHbIX
MexaHH3MOB
HMeTOAaxpaJpa60TKH
HHTep-
epeHcoB.PaCKHH
lKe
AeMoHCTpHpyeT,
qTOMHOfHecOBpeMeHHhIe
nOAXOAhI
K
pa3pa60TKe
HHTepepeHcoBHBJIHIOTCHTynHKOBhIMHHAJIHC03AaHIDl
KOM-
llbIOTepoB,
KOTophIe6hIJIH6hI
3HaqHTeJIbHO
npo~e
B
HCnOJIb30BaHHH,Tpe-
6YIOTCH
cOBepmeHHoHOBhIe
npHHIVInhI
H
MeTOAhIpaJpa6OTKH.ABTOp061,-
HCIDleT,KaK
O~eCTBHTb
3TH
qpe3BhIqaHHO
HyJKHhIecerOAIDlH3MeHeHIDl,
H
npeAJIaraeTMHOlKeCTBOHOBaTOpcKHX
H
HeCTaHAaprubIXHAeH
.
•MHTepepeHc:
HOBhIe
HanpaBJIeHIDl...•
CJIyJKHT
OqepeAHhIMnOATBeplK-
AeHHeMAaJIbHOBHAHOCTH
Hcnoc06HoCTH
PaCKHHa
K
npaKTlfqeCKoMYB3rJIH-
AY
Ha
BeIIJ;H.
B
3TOH
KHHreOH
AeMoHCTpHpyeTHayqHhIHnOAXOA
K
BOllJIOIIJ;e-
HHIO
HAeH
no
paJpa60TKeHHTepepeHcoB.
••••••••••••••••••••••••••••
,Q)K03n
cnOJlbCKlI1
AJK03J1
0nporpaMMllpOBaHll1l
iii
pa3HOo6pa3HblX
iii
IiIHOrAa
pOACTBeHHblXBOnpOCax,KOTOpble
AOn>KHbl6brrbIiIHTepeCHblpa3pa6oT'lIilKaM
no,
npOeKTlilpOBl1.\IiIKaM
iii
MeHeA>KepaM,aTaK>KeTeM,KOMynoC
....aCTnlilBlilnOCbIiInlil
HenOBe3no
BKaKOM-TOKa
....
eCTBepa60TaTbC
HIiIMIiI
352
CTp.,
KHV1ra
BnpOAa)Ke
3Ta
rro,ZJ;6opKa
3cce,KOTopbIeaBTOp
Ha'laJI
rry6JIHKOBaTbHa
caHTe
http.;/
wwwjoelonsoftware.com
BMapTe
2000
r.,3HaKOMHTHacCero
B3rJJJl,ZJ;aMH
Ha
crroco6bI
yJIY'llIIeHlliI
MHpano,OCHOBaHHbIMHHa
MHOrOJIeTHeMOIIbITe
rypyrrporpaMMHpOBaHlliI.TaJlaHTH
my6oKoerrpOHHKHOBeHHeB
cyTb
rrpe,ZJ;-
MeTaC,ZJ;eJIaJlH).l>Ko3JIa
MaCTepOMCBoero
,ZJ;eJIa,
a
ocrpO)'MHeHOTHIO,ZJ;b
He
6e33J106HbIHIOMOPrrpHHeCJIH
caHTYCKaH,ZJ;aJlbHYIO
H3BeCTHOCTb
cpe,ZJ;H
rrpo-
rpaMMHCToB.Era6JIor
rrepeBe,ZJ;eH
60JIee
'leM
Ha
30
JI3bIKOB
H
CBJI3aHCCbIJI-
KaMH
ClIIeCTbIOCOTHJIMH
,ZJ;pyrHXcaHTOB.
BC60pHHKe
3aTPOHYThIe,ZJ;BaJIH
HeBceMbICJIHMble
aCrreKTbIC03,ZJ;aHlliI
no,
Ha'lHHaJI
CTOro,
KaKJIY'lllie
rrHCaThrrporpaMMHbIH
KO,ZJ;,H3aKaH'lHBaJI
TeM,
KaKOH,ZJ;OJDKHa6bITbIIJIaHHpOBKaoqmca,
BKOTOpOMpa60TaeTrrpo-
rpaMMHCT.
113,ZJ;aHHea,ZJ;pecoBaHoIIIHpOKOMY
Kpyry
'lHTaTeJIH
-
H
TeM,KTO
C06HpaeTCJIPYKOBO,ZJ;HTbrrporpaMMHCTaMH,H
caMHM
rrporpaMMHCTaM-
KaK
rrpHBep)l(eHI~aM
Microsoft,
TaKHCTOpOHHHKaM,ZJ;BH)I(eHlliI
OpenSource.
••
•
•
••••
•
•••
•
•
•
••
••••
•
•
\nPOOKOlOHAIIbHAllPA3PA6OI1<A
nPOrPAMMHOfO06£(]E'lEHMlI
Cn1B
MAKKOHHEJlJl
npo4leccliOHaJlbHaRpa3pa6oTKa
npOrpaMMHOrOo6ecne..eHIIR
CnoCOOOblJlUIJbI
nocma8umb
8
CPO1\,
90%
C8oezo
JIO,
1f.€
IJbIUmU
UJ
6100JKema
Uco6.mocmu8ce
peaJtb1tblempe608a1tUR3aK.aJ'lUK.a?
Axomume?
CTHBMaKKOHHeJIJI,
aBTop
6eCTCeJIJIepOB
rropa3pa6oTKeno,
rrpHBo,ZJ;HT
y6e,ZJ;HTeJIbHbIe
apryMeHTbI,,ZJ;OKa3bIBaJI,'ITOOT,ZJ;eJIbHbIe
ycrreXHpa3pa60T-
KH
no
MO)I(HO
rrpeBpaTHThB
rrOBce,ZJ;HeBHYIOrrpaKTHKY,eCJIHCAeJIaTh
CO-
BeplIIeHHee
caMYrrpo<!>eCCHIOpa3pa60T'lHKa
noHaBcexypOBHJIX,
Ha'lH-
HaJI
C
OT,ZJ;eJIbHOrO
CIIe~HaJlHCTa
H3aKaH'lHBaJI0TPaCJIbIO
B
~eJIOM.
OHHeTOJIbKOrrOKa3bIBaeT,
rrO'leMYHKaK0TPaCJIb
rrpHIIIJIaK
CBoeMY
COBpeMeHHOMY
COCTOJIHHIO,HO
HorrHCbIBaeTlIIarH,
KOTopble
AOJDKeHrrpe,ZJ;-
••
rrpHHJITb
I<a)K}:\bIH,
KTO
XO'leTrrO,ZJ;HJITbCJI
Ha
HOBbIH
ypOBeHbB
C03,ZJ;aHHH
no.BbI
HaH,ZJ;eTeOTBeTbI
Ha
MHOrHe
BorrpOCbl:
nO'IeMY
YCTapeBIliHe
HHe3<!><!>eKTHBHbleMeTOAHKH
pa3pa60TKHno
TaK)l(HByqH?
qTO
TaKOe('KYJIbT
Kapro∙)Bpa3pa6oTKeno
H
KTOera
a,ZJ;errThI?
HaCKOJIbKOrrOBbllliaeT
peHTa6eJIbHOCTb
HHBeCTH~Hli:
rrpHMeHeHHe
JIY'lIIIIiX
MeTO,ZJ;HK
pa60ThICnO?KaK
rrO,ZJ;TBep,ZJ;HTbpeHTa6eJIbHOCTb
rrpoeKTa?KaK
crpOHTCJI
Kapbeparrpo<!>eCCHOHaJlbHOropa3pa60T'lHKa
nO?qTO60JIbilie
BJllliIeT
Ha
XO,ZJ;
rrpoeKTa:xopOIliHe
Ka,D;pbIHJIH
xopOIliHe
MeTOAbI?
•
••••••••••••••••••••••••••••
TOM
AEMAPKO
VITVlMOTVI
JlV1GEP
"IenoBeliecKIlM
.aKTOp:
yCnewHblenpoeK1'ltlIIKOMaHAbI,
2-e
I13A8HMe
256
CTp.,
KH~ra
BnpoAa)l(e
ITepBOe
H3f:\aHHe,
CTaBmeeBCeMHpHbIM6eCTCeJIJIepOM06
ynpaBJIeHHH
rrpOeKTaMH
pa3pa6oTIill
ITO,
cOf:\ep)JGlJIo
peBOJIIO~HOHHble
rroTeMBpe-
MeHaM
(1987
r.)
Hf:\eH,
KOTopbIe
Bblf:\ep)JGlJIH
rrpoBepKyBpeMeHeM.BoBTO-
pOM
H3f:\aHHH
aBTopbI
CKOppeKTHpOBaJIHCBOHBbIBOf:\bIHf:\06aBHJIH
He-
CKOJIbKOHOBbIXmaB.
UeHHOCTb
3TOHKHHfH
BTOM,
'ITO
B
HeHorrHCbIBaIOTCH
rrpHH~HrrbI,
3a
J<a)K,[\bIMH3
KOTOpbIX
CTOHTpeaJIbHaHHCTOpIDl.
BcerJIaBbI
COf:\ep)J(:lT
Ha6JIIO-
f:\eHIDlHHOBaTopcKHerrOf:\XOf:\bI,
KOTopble3aCTaBJIT
'lHTaTeJIeHHPYKOBO-
f:\HTeJIeHYBHf:\eTbB:DKHble
BorrpocbIBHOBOM,60JIee
pa3YMHoMpaKYPce.
C
IOMOpOM
HM)'f:\POCTbIO,06peTeHHbIMH
3a
rof:\bIPYKoBOf:\CTBaH
KOH-
cyJIbTHpOBaHHJI,,UeMapKoH
JIHcTep
f:\eMOHCTpHPYIOT,'ITOCJIOJKlleHmHe
rrp06JIeMbI
pa3pa6oTKH
ITOHMeIOT
'leJIOBe'lecKYJO,
aHe
TeXHlI'lecKYJOrrpH-
P0f:\Y.OHH
He
f:\aIOT
rrpOCTbIXOTBeTOB,HO
f:\aIOTrrpaBHJIbHble,rrOf:\KpeIIJIeH-
Hble
HaytIHbIMHHCCJIef:\OBaHIDlMH.113f:\aHHerrpef:\Ha3Ha'leHO
B
rrepBYIOO'le-
pef:\bPYKOBOf:\HTeJIJIM
rrpOeKTOB,HO
6y.n;eT
rrOJIe3HO
HPMOBbIM
rrporpaM-
MHCTaM.
•
••••••••••••••••••••••
AnaHKYnEP
nCllx60nbHllqa
BpyKaxnaqlleHToB
336
CTp.,
KH~ra
8npoAa)l(e
KaKrrpOTHBOCTOJITb
HaTHCKy
KOMrrbIOTepHbIX
TeXHOJIOfHH,rrpOHHKaIOIIJ;HX
BHamy
JKlI3Hb
C
y)J(:lCaIOIIJ;eH
CKOpOCTbIO?
HamHTeJIe<p0HbI,<pOTOKaMepbI,
aBTOM06HJIH-
BCe,
'ITO
Hac
oKp)"KaeT,
-
aBTOMaTH3HpyroTCJI,
rrporpaMMH-
pyroTCJI,C03f:\aIOTCJIJIIOf:\bMH,
KOTopble,CTpeMJICb
rrOJIytIHTbBblrof:\Y
OT
rrpH-
MeHeHIDl
MHKpocxeM,
)'KJIOHHJIHCb
OT
CBoeHrrpJIMOH06JI3aHHOCTH
-
f:\eJIaTb
3THrrp0f:IYKTbI
npocmbLMU
6
npUMeH.eH.UU.
11
3TOHe
rrpeYBeJIH'leHHe,
3TO
peaJIbHOCTb.
Hama
JKlI3Hb
Bce60JIbme
KOH~eHTpHpyeTCJI
BOKpyrrrpeBpaTHOCTeH,CTpaHHOCTeH,
pemeHHH
HKaTaCTpo<pHHf:\YCrpHHBbICOKHXTeXHOJIOfHH.Pa3pa6oT'IHKH
rrporpaMM,
ycrpOHCTBHTeXHOJIOfHHf:\YMaIOT
HeTaK,KaKMbI.06JIe'leHHblerrOJIHOMO-
'lIDlMHHCrrOJIHHTeJIbHble
JIH~a
HH
Ha
'ITO
He
BJIIDlIOT
B
MHpeBbICOKHX
Tex-
HOJIOfHH
-
3f:\eCb
BceM3arrpaBJIJIIOTHIDKeHepbI.Mbl
paJpeutWlUnatjUeH.maM.
3a6J/.ClOembncu:x6Q1lb1-lUtjeU.
063TOMpaCCKa3bIBaer
AJIaH
Kynep.OH
rrpeMaraeTHOBbIHrrOf:\XOf:\
KpemeHHIOrrp06JIeMbI-rrpOeKTHpOBaHHe
B3aHMOf:\eHCTBHJIrrpol\YKTa
C
rrOJIb30BaTeJIeMf:\OJI)KflO
npeouteCm606amb
rrporpaMMHpOBaHHIO.IToero
MHeHHIO,
J<a)K,[\bIHf:\oJIJIapHJ<a)K,[\bIH'lac,rrorpa'leHHble
HarrpOeKTHpOBa-
HHeB3aHMOf:\eHCTBIDl,o6epHYTcJIf:\eCJITHKpaTHoH3KOHOMHeH
Ha
3Tarre
rrporpaMMHpoBaHIDl.
,
"""'
""
,
,.....
.;
--
--
-_.-
-,
ADOISON
WESLEY
wrax:
-
lew
Riders
http://www.symbol.ru
http://www.books.ru
http://optbooks.ru
IICJfMBOn-nnIOC"
O'REILLY∙
••••••••••••
••••••••••••
a:
MOC1C08C1CUU
¢UllUall
UJoameJl,bCmBa
-
yn.
BeroBaH,,ll;.
13
(M.
,nHHaMo),
Ten.
(495)945-8100
•
••••••••••••
m5w~
•••••••••••••••••••••
Hama
cne~aJIH3~
-
KHHfH
KOMnbIOTepHORTeMaTHKH.
HamHH3-
J\aHHH
-
llJIOJ\COTPmHHllecrBaH3BeCTHhIX3apy6eX<HhIXH
OTeqeCT-
BeHHhIX
aBTOpoB,
BhICOKOKJIaCCHhIX
nepeBO,zrIHKOBH
KOMncreHTHbIX
•HayqHhIX
p~aIcropOB.CP~H
HamID:J\eJIOBhIX
naprnepOB
H3J\aTeJIb-
crBa:
O'Reilly,NewRiders,AddisonWesley,Wrox
H,l\pyrne.
fIll'repHeT
.,
8P~:
KHHfH
BhI
MOX<eTe
K}'IIHTb
BOBCex
I<pynHhIX
KHIDKHhIXMara3HHax
POCCHH,
,BeJIOpyCCHHH,l\pyrnxcrpaH
CHI:
OJ\HaKO
no
MHHH-MaJIbHhIM
~eHaM
..,
MOHH
npO,ll;aIOTCH:
~e6bI'lHOH:
nO'lTe
199034,
c.nerep6ypr,
16
JIHHHH,,ll;.
7.
H3,ll;aTeJIbCI'BO.CHMBOJI-
IImoCt
.
~-rreTep6ypr:
.ZJlIlfJ1UJlU
o¢UC
UJoame.JlbCTTl8a
-
B.O.
16
J1HHIDI,,ll;.
7
(M.
BacHJleocrpoBCKaH),
Ten.
(812)324-5353
Tell
••••
••••
MhInpHfJlamaeM
KCOTpYWIH'lecrBy
}'MHhIX
HTIlJIaHTJlHBhIX
aBTOpOB,
nepeBO,zrIHKOBH
p~aIcropOB.
3a60Jlee
nOJ\p06HOR
HH<t>opMa~HeR
.",
06P~aRTeCb,no~cra,
Ha
caRTH3J\aTe.1IbCTBa:
www.symbol.ru.
TaIOKeHaHameM
CaRTe
BhI
MoX<creBhICKa3aTb
CBoeMHeHHe
H
www.symbol.
3aMeqaHHH
0
HalIIHX
KHHraX.
~eM
BaIIIHXnHCeM!
••••
Rp.rlJa..aeM
I(
CO'f'pYII
•••
O.ac
«EcRUBblco6upaemeCbKynumbmORbKOOOHyKHUZy
oHacmORbHblXU30ameRbCKUxCUCmeMax,Kynume
3my.»
-TheNewYorkTimes
«LookingGoodinPrint»
nepel-BAaeTCil
B
CWA
y>Ke
15
neT,
H
3TOero
H3AaHHe
-weCToeHa
aHrJ1Hi1cKOM
il3blKeH
BTopoeHapyCCKOM.3a
3TH
raAbl
KHHra
Bbipocna
H
CTana
«6H6nHei1»Mil
Tex,KTO
HMeeT
AenoCHaCTonb-
HblMHH3AaTenbCKHMHCHCTeMaMH.
HOBoe
H3AaHHeHCnpaBJ1eHOH
AononHeHoC
yyeTOM
pacTY14Hx
3anpocoB
H3AaTenei1,
KOTopblepa60TalOT
CHaCTonbHblMH
CHCTeMaMHH
KOTOpblMKaKB03AYX
He06xOAHMO
yMeHHenpo<jleccHoHanbHOo<jlopMnilTb
AOKyMeHTblKaK
MilneyaTH,
TaK
HMilpacnpocTpaHeHHil
BO
BceMHpHoi1nayrHHe.
Haera
crpaHHl.\aX
paccKa3aHo:
•
KaKc03AaBaTb
60nbwHe
AOKyMeHTbl;
•KaKpa3MecTHTb
<jlOTOH/HnHHnnlOCTpal.\HH,YT06bl
MaKCHManbHO
yCHnHTbHXB03AeikTBHe;
•KaK
060i1THnOBywKH,nOAcTeperalO14HeAH3ai1Hepa;
•KaKc03AaBaTb
ny6nHKal.\HHMillt1HTepHeTa,
He
Tepil1014HeAocToi1HoroBHAanpH
BblBOAeHa
neyaTb.
npHBeAeHblnowarOBble
HHCTPYKl.\HH,onHCblBalO14He
C03AaHHe
HH<jlopMal.\HOHHbIX6IOnneTeHei1,
TOBapHblX
nHCTKOB,
KaTanoraB,peKJ1aMHblX
06bilBneHHi1H<jlOpM,
ra3eT
H
3neKTpOHHbiX
ny6nHKal.\Hi1.
RIOfi
Hmen
BeD∙gmuH
R"'llIpOU
IOpemB
Befi-gu33UH
Cn'3l1millle
H3111UDZO
KRTErapU5I:.cIU3RUH
';JPOBEHbnO.clraTOBKU'1UTRTEI1EU:CPE.cIHUU
Mu-Immg
Ypm"'3elllepemB3
Adobe.
DpuZDaUJeHOe
I
gmuHg
ISBN-13:978-5-93286-098-4
ISBN-10:5-93286-098-7
9785932860984
Автор
Димитрий
Документ
Категория
Искусство и дизайн
Просмотров
4 186
Размер файла
129 199 Кб
Теги
сделать, бумаги, красиво, парке
1/--страниц
Пожаловаться на содержимое документа