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050407 PPT Magic FoamCord UK

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Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
What is:
time
-
consuming
difficult to place
difficult to remove
painful for patient
risk of bleeding after removal
technique sensitive
……..
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
placing retraction cords
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Unmet need from the dentist
Dentist are looking for a product which is: Easy and fast to handle
Time saving
Reliable
Economical results in a wide open sulcus
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Our answer:
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Color selection with Vitaschlüssel
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Removal of the provisional
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
preparation
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Initial situation
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Set
-
up of the cartridge
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Adjustment of the Comprecap anatomic
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Application of Magic FoamCord
Clinical timing:
Working time: max. 90s
Oral
-
setting time: min. 5 min
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Clinical timing:
Working time: max. 90s
Oral
-
setting time: min. 5 min
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Closed sulcus
Open sulcus
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Syringing of AFFINIS rb Clinical timing:
Working time: max. 60s
Oral
-
setting time: min. 2 min
Filled customised tray
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Finale double
-
mix impression
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Vacuum formed splint for the Cool
-
Temp natural provisional
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Try
-
on of the vacuum formed splint
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Cool
-
Temp natural provisional
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Adjustment of the provisional Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Final provisional with Cool
-
Temp
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Set
-
up for provisional cementing of the provisional
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Removal of surplus material
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Placed provisional
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
Final adjustment
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
Comprecaps anatomic (Prof. Dumfahrt)
A happy patient
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Initial situation
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Set
-
up of the cartridge
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Adjustment of the President impression tray
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Clinical timing:
Working time: max. 65s
Oral
-
setting time: min. 150s
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Application of Magic FoamCord
Clinical timing:
Working time: max. 90s
Oral
-
setting time: min. 5 min
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Clinical timing:
Working time: max. 90s
Oral
-
setting time: min. 5 min
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Closed sulcus
Open sulcus
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Syringing of AFFINIS rb Clinical timing:
Working time: max. 60s
Oral
-
setting time: min. 2 min
Filled customised tray
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical case Magic FoamCord with
AFFINIS PSS (Prof. Dumfahrt)
Finale double
-
mix impression
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Preparations 294
Usable Preparations
285
Usable Preparations 9
Clinical Study University Innsbruck
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Conclusion
: The clinical results show, that the performance of Magic FoamCord is comparable to retraction cords.
number of patients
25
number of preparations
294
usable preparations
285
useless preparations
9
usable preparations [%]
97%
useless preparations [%]
3%
Foam Silicone Study Innsbruck
results until 2004
-
07
-
20
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Clinical Study Expasyl University Freiburg (D)
Conclusion
:
The gingival retraction could not be performed in nine cases. This resulted in a failure rate of 43%. The restrictions on the application of the paste have to be taken into account
Presented at the IADR Meeting, March 12
th
, 2004
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Magic FoamCord
-
Expansion
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Comprecap anatomic after removal Expansion up to 60%
Magic FoamCord
-
Expansion
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Initial situation
after 1 minutes
after 1.5 minutes
after 2 minutes
Magic FoamCord
-
Expansion
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Core
-
former
filling
after 0.5 minute
after 1 minutes
after 2 minutes
after 1.5 minutes
Magic FoamCord
-
Expansion
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Magic FoamCord
-
Expansion
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Competitors:
Expasyl from Pierre Roland
retraction cords
Indications:
temporary opening of the sulcus
Competitor situation today
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Expasyl (Pierre Roland)
+ hemostatic solutions added to the material (Aluminium Chlorid, important to rinse properly)
-
difficult to apply (45
°
-
90
°
angle)
-
no expansion only compression
-
time
-
consuming rinsing before impression taking
-
high starter
-
and refill
-
price
-
Additional investment in equipment (dispenser)
-
Aluminium Chloride can discolor the composite
-
risk of allergic reaction do to the Aluminium Chloride
-
several Studies confirm: low retraction, mainly works as a hemostatic solutions
Features / Benefits
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Features / Benefits
Retraction cords
+ Economical
+ No additional investments necessary + Hugh assortment of cords (twisted, braided, knitted…)
-
Difficult and time
-
consuming to place
-
Difficult and time
-
consuming to remove
-
Risk of bleeding after removing -
Patient discomfort during cord placing
-
Technique sensitive (1/2/3 cords, impregnated, non
-
impregnated)
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Unique Selling Points
Vs Expa
-
syl
None traumatic (no packing or pressure)
Stops bleeding without invasive materials or techniques
Easier to use (same as impression taking). Flows directly into the Sulcus. No need for technique sensitive application technique
Not technique sensitive
Chemistry that does not interfere with impression taking -
No need for extensive
Lower cost –
Material cost
Less chair time (time to apply and time to rinse)
More efficient –
when doing multiple preparations
Allows for retraction of sub gingival preps
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Unique Selling Points
Vs Retraction Cord
Easier to use (same as impression taking). Flows directly into the Sulcus. No need for technique sensitive application technique.
None traumatic -
no bleeding is caused by the procedure
Astringent is not required (if needed, apply prior and rinse thoroughly)
Perfect retraction of the Sulcus, stops bleeding without invasive materials or techniques
More efficient –
when doing multiple preparations
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Market Potential
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Market Potential
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Market of retraction items -
share of leading manufacturers in D, 2003: 8 Mio. €
(+3%)
-
turnoverTsd. €
-
2'317
1'855
705
253
192
192
93
2'150
1'911
1'251
883
607
224
210
211
50
840
1'429
Satelec
-
Pierre Rolland
Ultradent Products
Miles Dental
Septodont
Roeko
Pascal
Van
-
R Cadco Clive Craig
Lege Artis
Cardex
2003
2002
growth
share/change
±
0%
1%
+85%
-
1%
2%
-
9%
-
1%
2%
-
8%
±
0%
3%
+13%
+1%
9%
+16%
±
0%
11%
-
5%
+2%
18%
+14%
-
2%
23%
-
3%
+1%
29%
+8%
Lack of refills, only starts are sold Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Costs Expasyl
per sgl prep
for 4 preps
Switzerland
4.91 CHF
15.64 CHF
D/A
4.82 CHF
15.42 CHF
Italy
4.80 CHF
15.36 CHF
Netherlands
4.76 CHF
15.23 CHF
Scandinavia
4.95 CHF
15.84 CHF
UK
5.01 CHF
16.03 CHF
USA
5.83 CHF
18.66 CHF
Street
-
Level
-
Prices,
incl. accessories
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Costs Retraction Cord
per sgl prep
for 4 preps
Switzerland
1.14 CHF
4.56 CHF
D/A
0.98 CHF
3.92 CHF
Italy
0.87 CHF
3.48 CHF
Netherlands
0.79 CHF
3.16 CHF
Scandinavia
1.06 CHF
4.24 CHF
UK
1.03 CHF
4.12 CHF
USA
0.95 CHF
3.80 CHF
Street
-
Level
-
Prices,
incl. haemost. solution
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Costs Magic FoamCord
vs Expasyl vs retraction cords
per sgl prep
for 4 preps
Magic FoamCord exp street
-
level
3.63 CHF
6.03 CHF
Expasyl
average street
-
level
4.87 CHF
16.03
CHF
Retraction cords
average street
-
level
0.97 CHF
3.90 CHF
Street
-
Level
-
Prices,
incl. haemost. solution
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Time Magic FoamCord
vs Expasyl vs retraction cords
per sgl prep
for 4 preps
Magic FoamCord
5
-
6 min
5
-
6 min
Expasyl
4
-
5 min
7
-
8 min
Retraction cords
5
-
6 min
12
-
13 min
Feedback from DOC
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Place retraction cord in the sulcus
max. 1.5 min
min. 5 min
min. 4 min
Keep the non
-
impregnated cord in the sulcus. Adjustment and placement of Comprecap
With the patients bite, that Comprecap will stay in place
Result: a dry and wide open sulcus
2 min
Comparison Magic FoamCord vs retraction cord
Adjustment of Comprecap anatomic
Application of Magic FoamCord
Placement of Comprecap anatomic
Removal of Comprecap anatomic with Magic FoamCord in one piece
Result: a wide open sulcus
1 min
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Comprecap anatomic
What caused the problem
Old
shape of Comprecaps
New
shape of Comprecap anatomic
Advantage: higher compression aproximal and more space labial / lingual
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
FAQ’s
Do I have to remove the Mixing Tips? –
no, keep it attached as with all other cartridge Materials.
For how long does the sulcus remain open? -
comparable with retraction cords Where do I have to place the material? –
no
need to place it in the sulcus,
only place it around the preparation.
How much does MFC expands? –
expansion up to 60%
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
FAQ’s
Does MFC have an haemostatic agent included? –
no, most of the time, bleeding is caused by packing the cord.
Can I use an astringent if necessary? –
yes, but rinsing is very important (as with all A
-
Silicones)
Why 5 minutes oral
-
setting time, when the material is set after 2 minutes? –
The additional 3 minutes are needed for the passive expansion of the sulcus.
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Product
-
Line
6735
Magic FoamCord Intro Kit
2 cartridges Magic FoamCord 50ml 30
Mixing
-
Tips yellow / small
30
Oral
-
Tips yellow
45
Comprecaps anatomic
1 Instruction for use
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Product
-
Line
6737
Magic FoamCord Refill
2 cartridges Magic FoamCord 50ml 1 Instruction for use
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Product
-
Line
Comprecaps anatomic
REF 531 299 Comprecap anatomic 120 pc.
REF 531 201 Comprecap anatomic #1 (120 each)
REF 531 203 Comprecap anatomic #3 (120 each)
REF 531 205 Comprecap anatomic #5 (60 each)
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
100
-
Price
-
Level / 11
-
Price
-
Level
6735
Magic FoamCord Intro Kit
45.85 CHF
6737
Magic FoamCord Refill
34.00 CHF
531 299 Comprecap anatomic Set
5.52 EURO
120 pc.
531 201 Comprecap anatomic #1
5.35 EURO
(120 pcs)
531 203 Comprecap anatomic #3
5.96 EURO
(120 pcs)
531 205 Comprecap anatomic #5
4.10 EURO
(60 pcs)
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Communication
Tools
Magic FoamCord Flyer (available week 16/05)
Magic FoamCord AD’s (available week 16/05)
Magic FoamCord Clip (available week 16/05)
Magic FoamCord clinical cases (available)
Magic FoamCord clinical report (available week 16/05)
Magic FoamCord clinical Study (available week 16/05)
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Magic FoamCord Flyer
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Magic FoamCord AD
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Magic FoamCord step
-
by
-
step clip
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Magic FoamCord clinical report
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Magic FoamCord clinical study
Preparations 294
Usable Preparations
285
Usable Preparations 9
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Cycle 2/05 Promotions
Magic FoamCord
(Item
-
No 6735)
-
2x 50ml
-
cartridges
-
30 Mixing Tips -
30 Oral
-
Tips
-
45 Comprecaps anatomic
20% Discount
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Thanks for your attention
Questions?!
Sales
-
and MKT
-
Meeting Orlando
September 28
th
-
October 1
st
2004
Автор
chief.matveev-ivan
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