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Akbank SendMoney App - Successfully launching an m-payments app transforming the habits of customers

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1
1
Prague, S
epte
m
ber 22
nd
2010
A pioneering m
-
Payment application
‘’ SEND MONEY ‘’
Galip TÖZGE
Executive Vice President –
Retail Banking
2
Turkey is a very exciting place to do business and banking...
3
It is a very young, dynamic country...
-
74 mio population
-
50% under the age of 29
4
•
1
in every 3
house has internet •
31 mio internet users
•
5.5 m
io
mobile internet users
•
31 mio Facebook users (
6
th
largest in the world)
•
6 mio Twitter users
We are online all the time...
5
-
87%
ownership in mobile phones -
65 mio mobile subscribers
-
10.5 mio smartphone users
-
Age of ownership down to 7
We are always on the phone...
6
-
85 mio passengers at airports -
7 mio additional vehicles
in 7 years
-
Car ownership growth ratio is 5 times more than Europe
We are in constant movement...
7
Very good economic outlook...
-
Strong
GDP growth
(
8.5% yoy
growth
estimated
in 2011)
-
Adventageous
geography
-
Rising
prosperity
(
$10k GDP per
capita
) -
Budget
deficit
to
GDP 1.4%
in 2011
-
Public Debt to GDP <
40% (2011)
-
Very
strong
financial
sector
:
-
16.5% CAR -
~14.5% ROAE
8
2011
21
%
2002
Assets
2011
34
%
2002
Loans
2011
20
%
2002
Deposits
2011
13
%
2002
Net interest income
2011
23
%
2002
Net fee income
2011
24
%
2002
Net profit
-
TL thousand
-
Growth rates indicate the annual growth
Turkish banking system keeps on growing...
9
Total assets $74b Total loans $39b Deposits $43b
Net Profit
$1,3b
ROAE 14% CIR
42%
Customers: 8.6m
Branch:
916
Market Share
Consumer Loans : 8.4%
Car Loans : 12.4%
Mortgage :
10.7%
Credit Card : 17.6%
Deposits :
10.1%
Akbank is one of the leading
banks of Turkey
* As of December 31, 2011
10
ATM Internet Branch
Mobile Banking
Telephone Banking
SMS Banking
Freedom Banking Wall
We serve our customers through various channels
11
•
3.760
Akbank ATMs (
3
rd
biggest ATM chain)
•
20
financial products are sold from ATMs
•
4
mio monthly ATM active users
•
65% cash in transactions
One
-
click offers to targeted customers
ATMs
12
•
900.000
active users
•
More than 200
functions
•
350
mio online transactions
•
30
financial products are sold from Internet Branch
•
Customized interest rates for internet banking
•
Customer activation&acquisition campaigns
•
One click offers to targeted customers
Internet Branch
13
•
Growing Customer Rate
•
Basic Banking Operations
•
Specific version for iPhone
Free transactions
High
efficiency
Low
costs
Free
Connection
Easy
Access
Over
70.000
users
Mobile Internet Branch
14
•
Over 275.000 downloads
Cash
gnerator
Mobile Applications
Applications developed for iPhone and iPad users
Applications developed for multiple devices
Akbank Investor
(iPhone, iPad, Blackberry)
Akbank Mobile Budget Planner
(iPhone, Android, Ovi)
Akbank Loan
Akbank Art
Akbank No Panic
Wings Traveler
15
Akbank at Facebook
www.facebook.com/akbank
•
825.000
Facebook fans
•
2
nd
most followed bank in the world
•
Number of fans increased by 1300 %
in a year
•
Best in Social Media Award by Global Finance
Facebook Applications
16
World is going mobile...
17
Turkey is convenient
for Mobile Banking
•
Young Population –
37 mio under age of 29
•
Energetic, Active and Mobile People
•
Addicted to internet
-
31 mio internet, 5.5 mio mobile internet users
•
High ratio mobile
-
phone ownership
-
65 mio
•
Interest for latest technology
•
Social Media Mania -
31 mio Facebook, 6 mio Twitter users
18
A pioneering idea for m
-
payment
Send Money Application
Money transfer in 20 seconds
to an account, a credit card or an ATM through an application
that can be downloaded to many different mobile devices. 19
After downloading and activating the application easily
•
Open the application •
Choose where to send money
•
Click “ATM” option
How to send money to an ATM...
20
Enter
•
The GSM number of the receiver (or simply choose from the phone book)
•
The amount
•
Password of your debit card and click next
How to send money to an ATM...
21
•
Check and Approve the data you entered How to send money to an ATM...
22
•
Congratulations! Your money transfer is done
•
Both the sender and the receiver will receive an SMS about the transaction Demo video
How to send money to an ATM...
TV commercials
Radio Spots
Outdoor channels
Billboards
Newspaper Ad’s
Web Banners
Mobile Banners
Profiled SMS
E
-
mail
Social Media
Simplicity, Diversity, Excellence
Integrated Marketing Activities for Send Money
Outdoors
Digital Marketing
Written Press
Newspaper Ad
With
QR code
e
-
mailing
web banner
billboard
bus stop
for Integrated Marketing Activities for Send Money
Social Media
Mobile Marketing
Profiled SMS
wap banner
Facebook
Twitter
Integrated Marketing Activities for Send Money
Time Frame of the project: 2.5 months
0ver 100.000
downloads #1
at App Store -
Top Free Finance Category
at its launch week
To sum up...
Send Money turned out to be a success story...
27
Thank you
Автор
Editor
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