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s1 Mobile-Based-Smart-Life-v2.5 Owen-J NIPA

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Mobile Based Smart Life
NIPA (National IT Industry Promotion Agency, Korea)
Sep 2012
5 predictions for the next 5 years
Energy: People power will come to life
Security: You will never need a password again
Mind reading: No longer science fiction
Analytics: Junk mail will become priority mail
Mobile: The digital divide will cease to exist
Mobile devices are decreasing the information
-
accessibility gap in disadvantaged areas. In five years, the gap will be imperceptible as growing communities use mobile technology to provide access to essential information
(cc) toughkidcst@flickr
(cc) shapeshift.net
(cc) James Jordan
•
Increased processing speed
•
Reduction in size
•
Longer battery life
•
Improved communications
•
Familiarity with technology
•
LBS (Location Based Services)
•
M
-
Commerce
•
Augmented Reality
•
Targeted Marketing
•
Ubiquitous Life
has led to
(cc) Stuckincustoms.com
Focusing on Mobile
•
In 2012 the number of smart
-
phones in Korea will surpass the number of PCs(desktops + laptops)
•
In 2014 the number of mobile internet users will surpass the number of PC internet users
•
In March 2011 there were 10 million smart
-
phone subscribers doubled to 20 million smart
-
phone subscribers by December 2011 (
in 9 months
)
Government services need to match the current trends
Widespread usage of:
Phones Operation of Call
-
Centers
Internet Development and operation of websites
Smart
-
phones Operation of smart
-
phone services
Current Mobile Government Services in Korea
“Picture
-
phones”
•
Mobile citizen services based on SMS and MMS provided through the integrated GIDC (Government Information Data Center) –
190 Agencies, 335 Services provided
“Smart
-
phones” –
as of mid 2011
•
173 mobile websites provided through mobile web however most of the content is limited to providing information, and level of mobile web support is low
•
More than 300 public mobile applications have been developed and are being provided
Social Media
•
40 Central government agencies are using private sector blogs as a direct channel for communication with the citizens
•
SNS: More than 100 central and regional government organizations use Twitter
, Facebook
, etc. to communicate directly with the citizens
M
-
Gov Development History
(cc)
tochis@flickr
Challenges Faced During Korean m
-
Gov Implementation
Overlapping resource investment -
Different m
-
government services were adopted independently to satisfy each government agency's requirements
Security Platform
-
Services were provided on platforms of private service providers (lock
-
in)
•
Need for a coordinated and planned development approach
•
Considerations for dedicated m
-
Government service center Korea’s Mobile Government’s Vision and Goals Strategic Plan (1/2)
•
Construction of wireless infrastructure
-
Establish a high
-
speed (100 Mbps+) wireless network infrastructure by 2015 that will allow citizens to enjoy the mobile services anywhere in Korea
•
Transform to smarter mobile services
-
Transform E
-
Gov to Smartphone
-
based m
-
Gov Services to be integrated and simplified, while being connected with other related services
-
Provide a Government mobile service gateway that can suggest services that matches the citizen’s needs
•
Elimination of obstacles
-
Resolve mobile issues such as security, identification, regulation, commission, copyright, etc.
Strategic Plan (2/2)
•
Open Public Databases and services to private sector
-
By the year 2013, open over 300 types of public information and 100 kinds of public services
•
Utilize the Latest technologies
-
Provide innovative mobile services using developments such as: Personalization, Location Based Services, Augmented Reality to show the citizens the benefits achievable with these new services
Way Forward –
Results of ISP (Information Strategy Planning)
Completed
34%
Under development
16%
Planned
50%
Mobile Application Status
Traffic Info
5%
Tourism Info
10%
Socialization
39%
e
-
Library
5%
Specific Info
34%
Other
7%
Types of Services
Need for a more systematic approach for mobile application development
“Socialization/
Informatization
” is the service most provided, need for consideration of relevance of mobile app. Implications
•
All departments should consolidate the management of their government mobile services : efficiency and security
•
Services need to be upgraded from simple notification to more advanced administrative transactions
•
Focus on compatibility and accessibility
•
Instead of just porting website to
mobile, development of new mobile services are needed (talking advantage of the latest technologies)
•
Improvement of security measures and mobile government common security infrastructure recommended
•
Utilization of mobile office as soon as possible
(cc)
swisscan@flickr
.
Most Popular Mobile Services in Korea
Administrative Agencies
•
Life expectancy calculator
(330K downloads) –
Ministry of Statistics
•
Dictionary of economy and current trends
(170K
downloads) –
Ministry of Finance and Strategy
•
100 mountains
(120K downloads –
National Forest Service)
•
Lady Diary
(110K downloads) –
Ministry of Health and Welfare
Local Governments
•
iTour
Seoul
(257K downloads) –
Seoul City
•
Seoul Traffic
(257K downloads) –
Seoul City
•
KyeongGi
Bus Information
(180K downloads) –
KyeongGi
Province
•
Busan
Tour Guidebook
(50K downloads) –
Busan
City
* Differences in dates made available to public
(cc) JD Hancock
Facebook
Currently more than 350 million active users currently access Facebook
through mobile devices (out of 800 million overall active users)
Foursquare
Foursquare users 'check in' to meet up with friends nearby, keep up with friends around the world, and share their experiences through photos and comments. (10 million users)
Cisco survey: 2,800 college students and young professional worldwide
-
Provides a secure storage for sensitive and confidential information
-
Enables Contactless
Payment through NFC (Near Field Communication)
-
Card and application lifecycle management
-
Management Capacity of 25M user profiles
-
Next
-
generation financial services offering convenience and mobility
-
Easily and securely manages personal financial life through apps supporting banking, credit card management, couponing, etc.)
-
Essential applications to realize mobile commerce life
-
Full set of banking functionalities: balance inquiry, fund transfer, bill payment, ATM locator, etc.
Smart Learning is a mobile platform that empowers students by offering online and integrated tools to:
•
prioritize coursework
•
set goals
•
manage schedules
•
organize study groups
•
find tutor support
•
improve skill sets
•
provide supplemental coursework
Smart Office, meeting the demands of modern life
The ability to do almost everything inside the office or out to:
•
Increase productivity
•
Overcome geographical limitations
•
Be able to hire high quality personnel otherwise not available (parenting, caring for sick family members, etc)
•
Have better work
-
life balance
“Sixty percent of respondents to the Microsoft Telework
survey —
conducted among 3,600 employees in 36 cities nationwide —
say they are actually more productive and efficient when working remotely”
(cc) JD Hancock
Owen J Lee | lee.owenj@gmail.com | (+82) 10 3707 9070
We Offer You:
Masterplan
, Feasibiity
Study and Consulting and other International Development Cooperation Consulting services
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