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2015-01-05

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ECONOMICS
UDC 338
E.YU. Kamchatova
candidate of economics, associate professor
Management state university
Moscow, Russia
kuzkat@mail.ru
CLASSIFICATION OF COMPANY DOMINATION
IN TERMS OF THE SCALE OF ACTIVITY AND TENDENCY
OF THE BRANCH LEADERSHIP
[Классификация доминирования компании в зависимости от масштабов
деятельности и направлений лидирования в отрасли]
It is presented justification of in article that the companies including holding the leading and dominant
position in the market and being only and unique in release of this or that production are compelled to care
continuously of creation and maintenance of competitive advantage for avoiding of deterioration of the position in
the market owing to vigorous activity of competitors. The author broader understanding of domination of the
company other than the treatment presented in the federal law is offered, market and non-market tools of a
dominant position are allocated, classification of domination of the company in a territorial and branch section as
domination of the company can be expressed not only in output, but in the leading positions in innovative activity, in
formation of taxable base, in employment of the population in different regions of the country is developed. The
provisions proving need of development of innovative activity of the company for maintenance of a dominant
position in the market are developed.
Keywords: the dominating company, types of domination, innovative activity, market and non-market tools.
The tendency of companies to ensure its leading position in the market may contribute to
the formation of the dominant position of individual economic actors. If there is fair competition
dominance of individual diggings is good for the market, as these companies set trends and identify areas of product development, the need for an innovative form of its counterparties, affect
the composition of market participants regulate their development.
Sources of domination may be different circumstances, such as a natural monopoly, state
monopoly. In this regard, it is advisable to allocate an advantage in terms of market share obtained by the use of market instruments, and market advantage through the use of non-market
instruments.
In particular, market manipulation constitutes an abuse of inside information to influence
the price targets. The most frequently used this method of domination in the stock market. Corruption includes the use of the opportunities to involve representatives of the authorities in the
process of conducting transactions, such as the refusal to participate in the tender, without objective prerequisites.
In a market is quite difficult to determine the presence of dominance. In its definition
should be based on the fact that the relevant authorities to establish the absence of non-market
dominance, that is fixed at the time of analysis, that no market participant does not use the means
at his administrative resources, does not manipulate the market, does not use the corrupt schemes
of payments to contractors and regulators authorities. Under specified conditions criterion for the
existence of dominance is as follows:
d comp
d market
limit
 σ market
,
The economic meaning of this criterion is that the development of the current legislation it
can detect all market participants, the market share significantly higher than the size of a statistically significant fluctuations in market activity. Moreover, the use of this criterion allows to reveal not only the participants with a share of more than 20%, but also others who can dominate
the markets of all sizes. Thus, the use of the proposed criterion allows the competition authorities
in a timely and reasonably interfere with the functioning of the market any product in the presence of an excess of domination of one of its members. This criterion can also be used to initiate
a special antitrust procedures for the analysis of sources of market dominance.
However, according to the author, the dominance of the company can be manifested not
only in the prevalence of the sale of goods on the market of any size, that is, in the territorial or
spatial aspect, but also in the industry dominance. In Russia, about 30% of the market is monopolized, but, in my opinion, one should distinguish between a dominant and monopolistic position
of the company as well as the dominance of a broader concept which includes including monopoly. For example, the oil and gas industry is characterized by an oligopoly, but some oil companies may dominate in different regions or in certain areas of activity. Therefore, the thesis proposed matrix, which has two main criteria of dominance: the spatial or territorial and sectoral
aspect You can select multiple levels of spatial dominance of the company:
- International level - in this case the company does not survive its competitors, and sets
the direction and performance standards, which focus on the competitors (Apple);
- The national level - the company is present in many regions, combines the economic
structure of the horizontal or vertical principle that allows it to determine the pricing in the country, serves as a major source of the budget of the country and at different levels of income and is
the impetus for the development of many areas of the national economy and business complexes
that, that is a base for social and economic development of the whole society (Gazprom);
- Regional - the company's activities is a priority at the meso level of the national economy, such companies may act as the core innovation cluster, the largest employer determine
monoorientirovannuyu direction of development of the region (JSC "NLMK" for the Lipetsk region, LLC "Volkswagen Group Rus" for the Kaluga region) ;
- The local level can be observed, for example, in agriculture under the dominance of different farmers in a separate area.
The branch dominance depends on the nature of the company and the influence of external
and internal factors. The authors identified two main sources of domination: active and passive.
Under active domination is the status of the company, which has been achieved by the direct effects of the economic entity as a result of the influence of internal factors. Passive dominance is
formed due to coincidence or the influence of external factors that determine the comfortable
operation of the subject, including state support for companies, favorable geographical location
of the company or the availability of the resource base. The branch domination can manifest itself in having the best technology, innovation, favorable financial conditions of the marketing
process, staffing. The impact of favorable external and internal factors allows the company to
develop innovative activity, which contributes to a dominant position in the market. However,
this condition may be unstable due to the influence factors of the information environment, the
processes of globalization, increased competition. Accordingly, the lack of innovative development of the dominant company may have a negative impact on the sustainability of its existence.
This circumstance is due to the need for continuous development of innovative activity of the
company, which occupies a dominant position in the market to maintain its leading position.
Thus, the company's market dominance is a special configuration of the market, in which
stands a business entity or group of related business entities that affect the development of the
industry and / or region, these entities are leaders in their field and emerge as new entrants in
conditions of perfect competition or on the basis of pre-existing monopoly organization.
In general, in the expanded understanding of the economic status of business entities that
affect the functioning of the market environment, which may be taken into account by regulatory
authorities, as well as serve as a basis for further study of economic entities with dominant
position.
References
1. Federal Law RF dated July 26, 2006 N 135-Fl «About Protection of Competition».
2. Avtonova V.U., Astaf'eva O.V. Development of a decision-making methodology
about the choice of single-product development strategy of the region within the
framework of the cluster approach // The guide of entrepreneur. Issue. 22. 2014.
3. Innovative methods of supporting decisions in economics and management:
monography / [Bandurin A.V. and others.] / Ed. Bystrov O. F. Moscow, 2011.
Литература
1. ФЗ РФ от 26 июля 2006 г. N 135-ФЗ «О защите конкуренции».
2. Автонова В.Ю., Астафьева О.В. Формирование методологии принятия решения
о выборе стратегии развития монопродуктового региона в рамках кластерного
подхода // Путеводитель предпринимателя. Вып. 22. 2014.
3. Инновационные методы обоснования решений в экономке и менеджменте:
монография / [Бандурин А.В. и др.] / под ред. Быстрова О.Ф. М., 2011.
January, 21, 2015
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