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????? ?????????. л????? ??????????? ???????? ??а?????????? ?а??????????,а? ??????? ???,а? ??а?????
??а??????? ???????? ?а?????? ?а40, 50, 60%. ??? ?????
??? ????? ??????? ????? ????????????. ??-??????,
??а?????? ?????????? ?????? ???????. ??-??????,
???????? ?????????а? ???????? ?????????а? ?а??????? 9?12%. ?-???????, ??????????? ?????. ???????,
?а????? ?????????????? ?а?????? ????????? ?а20?
30, ??а???????? ????????? ????????? ??а??????
?????? ?????????????? ??а??????????. ??? ?????
???а??????-????????????, ????? ??????? ???? ?????? ????????????, ????? ??а???? ?????? ???????
????????а? 15%╗.
??? ?????? ???? ???????????? ???а??????????
???????? ??????????????? ?????????? ????, ???
????? ? ???????? ?????????, ??а10?20 ???????.
л?? ?????? ?????????? ?а???????? ??????????
????????? ??а??????? ????????????? ????????: ???
??????, ??а????????????? ???? ???а?????????,а? ??????? ??????? ???????, ????????????? ????????????
л?????? ??????╗ ?а?????.а? ??????, ????????
???????? ??????????? ??а???????? ????????????
??????? ?????????? ????????? (20 ?а?????а?????
??????? ?а??????), ????? ???? ?????????. ?а???????
??????? ??? ??????? ???????????? ????????? ?????
?а?????? ?????? ???? ?????????а????? ?????????????? ???????? ?а??????. ???????????????? ??????????? ??, ??????, ????? ???????????? ?а?????
??а???? ???╗.
???? ????? HOTEL
??????? ?????? ?????, ??а????, ???? ?????? ???
???ал????????╗, ????????????????????? ?а????????? ??????? ??а??????????. ?????????? ?????????
??а????? ?а?а???? ????????? ?а???-10 ?????? ??а???????. ????????? ????? ?????????? ????? ???????,
???а???????? ??????????? ??а?????????????. л?????
????? ???????? ??а??? ???????? ????????,а? ??????? ?????? ???????? ??ал????????╗,а? ?а?????
???????? ??а ????? ??????? ???????? ??а ????
300а?????. ?????????а? ??????? ??????╗.
?? ???? л???????????╗, ?????????? ????? ?а??????? ?????? ??а ?????????? ?????, ?????????? ????????????? ??-?????? ???-???? ??????. ???,
??а?????????? ?????? ??? ?????????? ?????????
?????????? ??????? ????????? ????????? ?а???
??а????? ????????? ??????????????? ????????? (??,
??? ???????? ???????????? ?а????????????, ?????
????????, ????????? ??? ?????? л? ??????????????,
?а??-???????????╗). ?а??????? ???? ?????? ???????
??????? ???????: ??????????? л?????? ??????╗
??а?????????????? ?а??? ???????? 19 ?????????
??????? ??а???????? ??????а? ?????а? ??????,
??????? ???? ????? ??????? ???????????. ?а???? ????
?????????? ???? ?а?????????? ??????????????? ???????? ????? ?????????. л???? ?????????????? ?а???
?а?????????? ?????? ??????: ????????? ??????, ?????? ?????? ???????, ????????? ?????? ???а?????????????╗,а? ????? ??????? ????? ??ал???-???????╗.
????? ????? ?????? ?????? ?а???????? ?????????
?????????? ??а?????????? ?????????. ?????? ?????
????? ?????? ??????????? ?????????? ???????????????, ??????????? ??а???? ??????. ?????? ??а??????
??????? ?????????? ????????? ??????? ???? ??а???:
?а?????? ????? ??? ?????? ?????????? ??? ?????????????? ?а?????????? ??????????????: ?аAnex
Tourism Group ???? Azur Air (?????? л?????????╗),
?аCoral Travelа? Royal Flight (?????? л??????-????╗),
?ал????? ????????╗а? Pegas Fly, ?аTEZ-tourа? I Fly.
???????????? ????????? ?а???????? ?а????????????? ???? ??а????? ??????????????, ???????
?????? ???????? ??ал????????╗ (???????? ????????
??а????? ??????????? ??????? ????? 20 ???). ?а?????????? ????????? ?????????? ?????????????
???? ????????????? ?а??????????. ?????????? ??а???н
????????? ????????????, ????????? ?????? ??????
?????????????. ????????????? ?????????????? ?????? ??а???????: ??а???? ??? ????? ????????? ??????????? ?????????. л????? ??????? ???????????
?????????? ????? ?а????????? ??а?????, ??????????
???? ??а????? ?????,а? ???????? ???????.а? ???????
????????????? ?????? ????? ?а?????????? ???
?????????? ?????????, ?а??????????? ??????????
??????╗. ?а???????? ??????????? ???? ????????:
??? ?????? ????????????? ??а????????????? ???????, ??????? ??????? ????????, ????? ??а???????
???? ??? ???? ??а????? ????? ???? ??а????????
???? ??а????? ???????? л????????╗ ?ал????????╗. л????? ????? ????????????? ???????? ???????
??а??????? ?????а? ??а100?400 ???????,а? ??????
?????? ????????.а? ??? ??а????? ????????????
??а20?50% ????????? ?????. ????????????? ?????
?а???? ???????? ??а????? ??????? ??а??????? ??????
????? ??а?????? ???????? ??? ?а??????????????.
?а??? ????? ??а???? ????? ????????? ??????????
?????? ?а???????? ??????????? ?а???????╗.
?????????? ???????? ????????????: ???? ???????????????? ?????? ?а???????? ?????? ??а?????????
??? ???? ??????? ???????. л???????????? ???????
??????? ?????,а? ??????? ??????? ????? (л?????????╗).а? ??????? ????? ?а????, ????????, ?????
??? ???????? 64% ??????╗. л? ????? ??????,а? ??????? ??????? ??????? ??ал?????? ???????╗,а? ???
??????? ??????? ?????????? ?????????, ???а??????????? ??а????? ????????? ?????а? ??? ????? ??????????? ????????, ?а??? ??????????? ??????? ???,
?а???? ?????????????? ??а?????????? ????????????
?а???????╗.
? ???? ?????? ?????? ?????????????, ??????,
??????? ???????? ?????? ???????? л??????╗: ??????????? ???а???? ???????? ???????????? ??????
????????? ????????? ????????? ??а?????????? ????????? (?? ????? ?а??а???????), ??? ?????? ??????????
????? ??а???????? ???????????? ???????? ??????
??-?????????? ????????? ?????????. (?? ?????????
?????, ???а?? ????????? ???????????? ???? ??????
??а????????, ??????? ????? л??????╗ ???????? ??????.) ?а??????, ?ал??????╗ ??????????? ???????, ?????????? ?????????????? ??а?????? ??????????????,
??? ?????? ???????? ??????????? л??????????????╗.
????? ??????? ??а????? ?а????? ???????
?а????????? ????? ?????? ????????? ??????
??????? ????????????????а? ??а?????????????
??а???????????????. ??? ???а?а???????????
??????? ????????? ????? ?????? ??????
???????? ?????? ??? ?????????????
???????????
л? ???? ???? ????????? ?????????? ????????? ?а????н
????????? ?а????????? ????????????? ????? ?????????? ???? ??а??а?? 20а???. ??????╗,а? ??????????
??????? ?????.
?????? ????? 2016 ???? ??а?????????? ????????????? ????? ??????? ???? ????? ????????а? ????
???? ???????? ?????, ??? ?????????? ?а??????????,
?????????? ???????? ????? ??а10%. ???? ???????????? ?а???? ???? ??????? 6а??? ????????, ??а????
???????-???? ????? ??а??????, ??????? ?????????????? ????????? ??????????? ?а?????? ??????.
?????а??????? ?а?????????????????? ?????? ????
??а???? ??????????????, ??а?????? ???????? ??????????? ?а???????? ???????????? ??а20% ?????
???????? ????. ???? ????? ????? ?????????? ????????????? ??????? 6,2а??? ????????.
? ???????????? ??????????? ??????? ??????
??а????? ??а???? ????????? ?????. ??? ??а????? ??
??????? ???????? ???? ?????? ?а???????????,
??
?а????????????.
???????? ?????????? ?????????? ????????????? ?????? Tourprom.ru ??а?????? ?а??????????
??????????.
??????-?????? | ??? | #5 2016
7
????????????
??????????
????????
?????????? ????????
?а???????? ?????? /а??? ???.
18,3
14,4
4,1
2,3
2001
5,0
5,6
3,1
3,1
2002
2003
15,3
12,6
11,3
????? ??????????
???????? ??а???????
12,0
9,5
9,3
7,7
6,5
6,7
2,8
2,3
2,4
2,2
2,2
2,1
2,1
2,3
2,5
2,6
2,5
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2004
????? ???????????
???????? ?а??????
??????а? ?????? ?а????????????? ?????????????
л??????╗: ??????????? ??а????? ?а????? ???????
???????? ?????? ???????, ???а????????? ???????????
* ??????????????? ??????; ??а?????? ?????????? ?????? ???????????
?????? ???? ???????? ???? ??а?????? 9 ??????? 2015 ????.
????????: ?????????
8
17,6
??????-?????? | ??? | #5 2016
2,9
2015*
???-5 ??????????? ??????
???а???????* /а??? ???.
2013
2015
?????????
??????
2,7
2,4
-11%
??????
1,4
1,5
+7%
??????
1,0
0,5
-50%
???????
0,8
0,5
-38%
?????
0,7
0,2
-71%
* ???????????? ?????? ??а9 ???????
???????????????? ????.
????????: ?????????
?? ??????????? ???????? ??????????? ??????
????????? ?????????? ?????????. ?????? ??????????
????????????? ?а??????? ?а??????? ?а?????? 2015 ????
??а?????? ?????? ????????? ??а??????????
???-5 ?????????? ?????????????
??????????? /а??? ???.
2013
2015
?????????
????????????? ????
11,7 13,5
+15%
??????
5,4
17,0
+214%
?????-?????????
3,1
6,5
+109%
????
5,8
4,5
-22%
??????
1,5
2,1
+40%
?????????: ?????????, Euromonitor International, ????????????? ??????,
??????? ??а???????? ??????? ?????-??????????, ??????? ??????????
???????? ??????? ??????????, ???????
???????????, ??????: ???????? ????????
??????: ?????? ????????
??????-?????? | ??? | #5 2016
9
??????????? ??????
?? ?????????
????????
???????
????????
10
??????-?????? | ??? | #5 2016
?? ???????? ???? ??????? ????? ????, ?а???????
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?????? ??? ????????????? ???????????а? ?????
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?? ??????. ?а?а???? ?????? ?????? ??????????
????????? ???а????? ???? ?а?????????? ???? ??????.
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????? ????????, ?а?????? ????? ?????????? ??а?????????
л????????? ?????╗. ?а???????, ?а????? ??????????? ????
??????-?????????????, ?????????? ??а????????, ???????
???????, ???????? ?????? ?а?????? ?а???????????? ????????????? ????????.
???? ????????????????
? ?а????? ?????а? ?????? ?а???? ???????!а? ???????? ????? ?????????? ?????, ??а???????? ??????????.
??????????а? ???????? ???????? л?????????? ??????????╗,
??????? ??? ?????? ??? ?????????? ???? ??а????? ??????????????? ??????? ???????????? ????. ??а?????????? ?а???????????? ??????? ??а??????????? ??????? ?а????? ?а??????????
????????, ??? ??????? л????-????╗ ???????а? ?????? ????????????? ????????? ?????????. ??а???????????? ????????
????? ????????? ????? ?а20?30а?? ?????????? ?????? ?????
???????: ????????? ?????????????? ???? ??а??????????
???а?????? ??а10 ??????? ?????????? 1,4?1,7а??? ??????.
???????????? ??а??????? ?????? ????? ?????????? ?????????? ?а???????? ??? ?????? ?????????????? ???????????а? ??????????? ??????????. ??? ?????????? ????????
?а???????? ???? ????? ???????? ?а2,5а???.а??. ??????????,
?????????? ????????? ???????а? ????? ?????? ????????,
?????????? ??а???????????? ??????? ??????. ?а???????
???? ?а???? ?????????? ??а?????????? ?????????? ????????
(?????????? ????? ?????? ????????????? ?????) ??????????????? ???????? ??а????????? ????????????? ???? ??а?????
???????: ????????? ?????? ???????, ??????? ???????, ????
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???????а? ??? ???а????????? ????? ???????: ????? ?????, ????? ????? ??????? ???????, ????????, ?????? ??????,
??????????? ???????? ?а??????????? ?????, ????, ???????
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?а??????????? л??????????????? ???? ????????????????╗.
?????? ?а?????????? ??а????????? ?????????? ????????
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????? ????????? ?а??????? ?????? ??????? ?а??????? ?а?????????? ??а30?35 ????. л???? ????? ?????? ??а???????
????? ?а???????,а? ??????? ???????????????.а? ???????
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???????-????????????? ?а??????а? ?а????? ??а?????? ?????
?????????????? ?????????? ?а??? ??????????? ?????.
??????? ????????? ?а?????????? ?????????? ??????.
??????, ????????? ?а????? ????????,а? ??? ??????? ??????????? ?а???????????? ????????????????, ?????????? л???????? ????╗ ??? ?????-???? ????????????. л???????????? ???????? ?????? ??? ??????? ????????? ?а?????? ?а????? 1990??
??а??????? ??????????,а? ???????????? ??????? ???????,
???????????? ?????? ???????????? ??????? л???????╗ ???????????????? ?????? л???????????╗.а? ?а?????-?? ??????
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? ?????? л???????╗, ??а?????? ????????, ?а??????? ????????? ????, ??????? ?????????? ?а???????? ??????? ?а?????? ???
?а????????? ???????????. ?????-?????? ???????? ??а??????,
???????? ?????? ????? ?а?????, ??? ???????? ?????????
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???а??а????? ??а????????.
??????????? ???
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????? ????? ???? ?????????? ??????? ????????? ?????? ?
????? ???????? ?????????? ??а????????? ????????????
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???? ???????????? ???? ???????? ??а?????а? ?а50% ??а?????
??????????? 100%. ?а??а????????? ?а2007 ????? ??????????
????? ???????? ???????????╗.
???????? ??а?????, ???? ???????? ?а???????????? ?????????????? ?????????,а? ?????, ??????, ??????? ??????,
????????, ???????, ??????? ?а?????????? ???????. л???????
?а2015 ???? ???????? ?а????????????? ???????? ?????,а?
???????????? ??????? ???????, ???????????? ???????? ??????????? ????????????? ???????? л????? ????╗.а? ?а???
????? ???????? ??????? ??а?????, ???-????????? ????.
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??????-?????? | ??? | #5 2016
11
??????????? ??????
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?????????? ??а??????? ?????????? ?а?????????? ???? ????????. ?????????, ???а?? ?????? 2016 ???? ??????? ??а????????????? ???????????? л??????????╗ ???????? ??????
??а?????? ????. ?а???????? л?????????? ??????╗ ?????????
?а2016 ???? ???????? л????????? ?????????? ?????????╗,
????? ??а???????? ????? ???????? ?????? ????? ??????
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?????
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DISCOVERY
???????? ?????????? ?????? ?????? ?????? ????
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????? ?????? ?а??????? лNational Geographic╗ ??????? ?а????, ???а???????? ?????? ?????????? ??а50
???????, ?а???????? ???????????, ????????????
?а??? ???????.
12
??????-?????? | ??? | #5 2016
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2,5
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4,6
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2012
2013
2014
2015
2016
2017
2018
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??????-?????? | ??? | #5 2016
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??????-?????? | ??? | #5 2016
27
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28
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