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159.Контрольные работы по дисциплинам Иностранный язык практика делового общения и Деловой иностранный язык с учетом специализации английский язык.

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Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
Федеральное агентство по образованию Российской Федерации
Государственное образовательное учреждение
высшего профессионального образования
«Казанский государственный технологический университет»
Кафедра «Иностранные языки в профессиональной коммуникации»
КОНТРОЛЬНЫЕ РАБОТЫ ПО ДИСИЦИПЛИНАМ
«ИНОСТРАННЫЙ ЯЗЫК (ПРАКТИКА ДЕЛОВОГО
ОБЩЕНИЯ)» И «ДЕЛОВОЙ ИНОСТРАННЫЙ ЯЗЫК С
УЧЕТОМ СПЕЦИАЛИЗАЦИИ»
(АНГЛИЙСКИЙ ЯЗЫК)
Методические указания
Казань
КГТУ
2009
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УДК 802.0 (07)
ББК 81.2 Англ я 7
Составители:
канд. пед. наук, доц. каф.
иностранных языков в профессиональной
коммуникации КГТУ Ю.Н. Зиятдинова
канд. соц. наук, доц. каф.
иностранных языков в профессиональной
коммуникации КГТУ А.Ф. Мирзанурова
Контрольные работы по дисциплинам «Иностранный язык
(практика делового общения) и «Деловой иностранный язык с учетом
специализации» (английский язык): методические указания/ сост. Ю.Н.
Зиятдинова, А.Ф. Мирзанурова. – Казань: Изд-во Казан. гос. технол. унта, 2009. – 60 с.
Приведены контрольные работы по английскому языку в рамках
дисциплин по выбору «Иностранный язык (практика делового общения)»
и «Деловой иностранный язык с учетом специализации» блока ОПД и
ГСЭ учебных планов подготовки бакалавров и специалистов по
специальностям «Менеджмент организации» и «Экономика и управление
на предприятии (по отраслям)» для студентов заочного отделения.
На каждый семестр обучения представлена одна контрольная
работа в трех вариантах. Контрольные работы содержат оригинальные
аутентичные тексты по специальности, тестовые задания на понимание
текста, на перевод и письмо.
Подготовлены
на
кафедре
«Иностранные
языки
в
профессиональной коммуникации».
Печатается по решению методической комиссии факультета
экономики, управления и права.
Рецензенты:
канд. ист. наук, доц. каф.
иностранных языков КГТУ С.Р. Абзалова
канд. экон. наук, доц. каф.
экономики КГТУ А.А. Сагдеева
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ВВЕДЕНИЕ
Методические указания содержат материалы контрольных работ
по английскому языку в рамках дисциплин по выбору «Иностранный
язык (практика делового общения)» и «Деловой иностранный язык с
учетом специализации» блока ОПД и ГСЭ учебных планов
подготовки
«Менеджмент
бакалавров
и
организации»
специалистов
и
«Экономика
по
и
специальностям
управление
на
предприятии (по отраслям)» для студентов заочного отделения.
Контрольные работы содержат профессионально ориентированные
оригинальные аутентичные тексты по специальности, систему
тестовых заданий на понимание текста, тестовых заданий по тематике
контрольной работы, а также задания на перевод предложений и
написание делового письма.
Темы контрольных работ подобраны в соответствии с рабочими
программами дисциплин и включают в себя такие аспекты делового
общения, как телефонные звонки, переговоры, встречи, презентации
и деловые письма. Темы текстов контрольных работ выбраны в
соответствии с профессионально-ориентированной тематикой по
специальности студентов.
Оценка контрольной работы производится в соответствии с
балльно-рейтинговой системой КГТУ, максимальная оценка за
контрольную работу составляет 60 баллов, из них 1 задание – 10
баллов, 2 задание – 8 баллов, 3 задание – 3 балла, 4 задание – 4 балла,
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5 задание – 7 баллов, 6 задание – 10 баллов, 7 задание – 10 баллов, 8
задание – 8 баллов максимум.
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TEST # 1 TELEPHONING:
VERSION №1
1. Read the text and make up an English-Russian vocabulary of 20 words
BASIC INGREDIENTS OF THE U.S. ECONOMY
A.
The first ingredient of a nation’s economic system is its natural
resources. The United States is rich in mineral resources and fertile farm
soil, and it is blessed with a moderate climate. It also has extensive
coastlines on both the Atlantic and Pacific Oceans, as well as on the Gulf of
Mexico. Rivers flow from far within the continent and the Great Lakes –
five large, inland lakes along the U.S. border with Canada – provide
additional shipping access. These extensive waterways have helped shape
the country’s economic growth over the years and helped bind America’s
50 individual states together in a single economic unit.
B.
The second ingredient is labor, which converts natural resources
into goods. The number of available workers and, more importantly, their
productivity help determine the health of an economy. Throughout its
history, the United States has experienced steady growth in the labor force,
and that, in turn, has helped fuel almost constant economic expansion. Until
shortly after World War I, most workers were immigrants from Europe,
their immediate descendants, or African-Americans whose ancestors were
brought to the Americas as slaves. In the early years of the 20th century,
large numbers of Asians immigrated to the United States, while many Latin
American immigrants came in later years.
C.
Although the United States has experienced some periods of high
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unemployment and other times when labor was in short supply, immigrants
tended to come when jobs were plentiful. Often willing to work for
somewhat lower wages than acculturated workers, they generally
prospered, earning far more than they would have in their native lands. The
nation prospered as well, so that the economy grew fast enough to absorb
even more newcomers. The quality of available labor – how hard people
are willing to work and how skilled they are – is at least as important to a
country’s economic success as the number of workers. In the early days of
the USA, frontier life required hard work, and what is known as the
Protestant work ethic reinforced that trait. A strong emphasis on education,
including technical and vocational training, also contributed to America’s
economic success, as did willingness to experiment and to change.
D.
Labor mobility has likewise been important to the capacity of the
American economy to adapt to changing conditions. When immigrants
flooded labor markets on the East Coast, many workers moved inland,
often to farmland waiting to be tilled. Similarly, economic opportunities in
industrial, northern cities attracted black Americans from southern farms in
the first half of the 20th century. Labor-force quality continues to be an
important issue. Today, Americans consider “human capital” a key to
success in numerous modern, high-technology industries. As a result,
government leaders and business officials increasingly stress the
importance of education and training to develop workers with the kind of
nimble minds and adaptable skills needed in new industries such as
computers and telecommunications.
From U.S. Department of State
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2. Look at the sentences and answer whether they are true or false
(underline the correct answer)
2.1. The climate of the United States is considerably moderate. True / False
2.2. The success of the American economy is determined by the number of
available workers. True / False
2.3. Throughout the American history, most workers have been immigrants
from Europe. True / False
2.4. In some periods people couldn’t find a job but immigrants continued to
come to the USA. True / False
2.5. Different types of training and education contributed to America’s
economic success. True / False
2.6. Many immigrants from Latin America came to the United States at the
beginning of the XXth century. True / False
2.7. America has never experienced steady growth in the labor force.
True / False
2.8. When new immigrants appeared in the labor markets on the coast of
the Atlantic Ocean, many older workers moved to Midwestern States.
True / False
3. Choose the correct answers to the following questions
3.1. What kind of climate is in the United States?
a) soft
b) moderate
c) extreme
d) severe
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3.2. What is the second ingredient, which converts natural resources into
goods?
a) money
b) mineral resources
c) labor
d) government
3.3. When did black Americans move from southern farms to northern
cities?
a) last year
b) in 1999
c) later
d) in the first half of the XXth century
4. Which paragraph contains this information? Choose the correct letter
A, B, C or D
4.1. Many people from Asia came to the United States to work.
4.2. The education is important in America, because it makes the economy
grow.
4.3. Labor-force quality is an important issue for the USA.
4.4. Waterways have helped to develop the country and to increase its
economy.
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5. Match the beginning of the phrase in Column A with its end in
Column B
Column A
Column B
5.1.
Can he
a.
a message?
5.2.
I’m ringing to confirm
b.
the line, please.
5.3.
How is
c.
our meeting tomorrow.
5.4.
Hold
d.
call you back?
5.5.
Could we rearrange
e.
the other line.
5.6.
He is on
f.
your business?
5.7.
Will you take
g.
the meeting for 10 a.m.?
6. Use the words below to complete the dialogue
a. bad
c. fine
e. office
g. speak
i. through
b. can
d. hello
f. speak
h. speaking
j. to
MAKING A CALL
Switchboard Swift Transportation Company; can I help you?
Mr. Jackson Could I __6.1.__ __6.2.__ Mr. Harrison, please?
Switchboard Putting you ___6.3.____.
Secretary Hello, Mr. Harrison’s __6.4.__. _6.5.__ I help you?
Mr. Jackson __6.6.__, can you hear me? It’s a _6.7.__ line. Could you
__6.8.__ up, please?
Secretary Is that better now? Who is __6.9.__, please?
Mr. Jackson Peter Jackson from State University of New York.
Secretary Oh, hello. It’s so nice to hear from you. How are you?
Mr. Jackson ___6.10.____, thank you.
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7. Find the Russian equivalents in Section B to the English presentation
phrases in Section A
Section A
7.1. He will call you back tomorrow morning.
7.2. He is on the other line.
7.3. Hold the line, I’m putting you through to Mr. Brown.
7.4. Can I speak to Ms. Bertram, please?
7.5. Could you speak up, please?
7.6. It’s a bad line!
7.7. Can I tell him who called?
7.8. He is not in right now.
7.9. We are looking forward to seeing you.
7.10. Sorry, I didn’t quite catch you.
Section B
a. Извините, я не совсем понял Вас.
b. Его сейчас нет.
c. Ничего не слышно!
d. Я могу сообщить ему, кто звонил?
e. Не могли бы Вы говорить громче?
f. Он на другой линии.
g. Могу я поговорить с госпожой Бертрам?
h. Мы с нетерпением ждем встречи с Вами.
i. Он перезвонит Вам завтра утром.
j. Не вешайте трубку, соединяю с господином Брауном.
8. Write a business letter using the following information
You have read an advertisement of Timex watches in ‘New York Times’.
Write an inquiry letter to the advertiser asking them to send you a copy of
the latest catalogue. You would also like to know whether it is possible to
make purchases online.
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TEST # 1 TELEPHONING:
VERSION №2
1. Read the text and make up an English-Russian vocabulary of 20 words
THE BRITISH ECONOMY
A.
A little more than a century ago, Britain was “the workshop of the
world”. It had as many merchant ships as the rest of the world put together
and it led the world in most manufacturing industries. This did not last
long. Early in the twentieth century Britain was overtaken economically by
the United States and Germany. After two World Wars and the rapid loss of
its empire, Britain found it increasingly difficult to maintain its position
even in Europe. Britain struggled to find a balance between government
intervention in the economy and an almost completely free-market
economy such as existed in the United States. Neither system seemed to fit
Britain’s needs.
B.
The former seemed compromised between two different objectives:
planned economic prosperity and the means of ensuring full employment,
while the latter promised greater economic prosperity at the cost of poverty
and unemployment for the less able in society. Neither Labour nor the
Conservatives doubted the need to find a system that suited Britain’s needs,
but neither seemed able to break from the consensus based on Keynesian
economics. People seemed complacent about Britain’s decline, reluctant to
make the painful adjustments that might be necessary to reverse it.
Prosperity increased during the late 1950s and in the 1960s, diverting
attention from Britain’s decline relative to its main competitors. But in the
years of world-wide recession, 1974-1979, Britain seemed unable to
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improve its performance.
C.
By the mid 1970s both Labour and Conservative economists were
beginning to recognize the need to move away from Keynesian economics,
based upon stimulating demand by injecting money into the economy. But
it was the Conservatives who decided to break with the old economic
formula completely. Returning to power in 1979, they were determined to
lower taxes as an incentive to individuals and businesses to increase
productivity; to leave the labour force to regulate itself either by pricing
itself out of employment or by working within the amount of money
employers could afford; and, finally, to limit government spending levels
and use money supply as a way of controlling inflation.
D.
Prime Minister Margaret Thatcher had a point: between 1961 and
1975 employment outside industry increased by over 40% relative to
employment in industry. During the 1980s the Conservatives put their new
ideas into practice, income tax was reduced from a basic rate of 33% to
25%. This did not lead to any loss in revenue, since at the lower rates fewer
people tried to avoid tax. At the same time, however, the government
doubled Value Added Tax (VAT) on goods and services to 15%. The most
notable success of ‘Thatcherism’ was the privatization of previously wholly
or partly government-owned enterprises. Indeed, other countries, for
example Canada, France, Italy, Japan, Malaysia and West Germany,
followed the British example. The government believed that privatization
would increase efficiency, reduce government borrowing, increase
economic freedom, and encourage wide share ownership.
From www.greatbritain.ru
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2. Look at the sentences and answer whether they are true or false
(underline the correct answer)
2.1. It was a hundred years ago that the economy of Great Britain began.
True / False
2.2. In the early XXth century the United States was stronger than Britain by
economic indicators. True / False
2.3. There were two parties in Britain which couldn’t find the decision that
suited Britain’s needs. True / False
2.4. In the mid 1970s the economists of both parties were sure that it’s
important for Britain to follow Keynesian policy in economics. True /
False
2.5. It was the Conservatives’ idea to change the situation in the economy
of Great Britain. True / False
2.6. When Labour was in power, they decided to reduce taxes and limit
government. True / False
2.7. The most notable thing of ‘Thatcherism’ was the increase of the
income for enterprises. True / False
2.8. In the period when Margaret Thatcher was a prime-minister it was
forbidden to privatize property, which was owned by government.
True / False
3. Choose the correct answers to the following questions
3.1. In what years did Britain seem unable to improve its performance?
a) 1961-1964
b) 1968-1973
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c) 1970-1972
d) 1974-1979
3.2. What percentage was the value added tax on goods and services
increased to by government?
a) 15%
b) 20%
c) 30%
d) 40%
3.3. Which countries followed the example of the British economy at the
end of 1980s?
a) Canada, France, East Germany
b) France, Italy, Poland
c) Japan, Spain, Canada
d) Malaysia, Japan, Italy
4. Which paragraph contains this information? Choose the correct letter
A, B, C or D
4.1. Keynesian economics is based on stimulating demand by injecting
money into the economy.
4.2. After two World Wars and the rapid loss of its empire, Britain found it
increasingly difficult to maintain its position even in Europe.
4.3. ‘Thatcherism’ brought Britain success because of the privatization of
the government-owned enterprises.
4.4. During the 1980s the Conservatives reduced taxes from 33% to 25%.
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5. Match the beginning of the phrase in Column A with its end in
Column B
Column A
Column B
5.1.
I’m afraid he is not
a.
on Tuesday?
5.2.
It’s a
b.
a message?
5.3.
May I take
c.
bad line!
5.4.
Can you
d.
hear that!
5.5.
Are you free
e.
spell your name?
5.6.
Glad to
f.
are you from?
5.7.
What company
g.
available at the moment.
6. Use the words below to complete the dialogue
a. put
c. number
e. call
g. back
i. called
b. through
d. hold
f. on
h. message
j. ring
MAKING A CALL
Mr. Jackson Hello. Could you _6.1._ me __6.2._ to Mr. Brown, please?
Secretary _6.3._ the line a moment. I’ll see if he is in. I’m so sorry,
he’s not here at the moment. Could you give me your
_6.4._, and I’ll ask him to _6.5._ you _6.6._.
Mr. Jackson I’m __6.7._ (518) 474-5355. That’s Albany, New York.
Secretary Would you like to leave any _6.8._ for him?
Mr. Jackson No, thanks. Just tell him I __6.9.__.
Secretary Certainly. Nice to hear from you again.
Mr. Jackson I’ll expect him to __6.10._ me this afternoon, then. Thanks.
Secretary You’re welcome. Goodbye.
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7. Find the Russian equivalents in Section B to the English presentation
phrases in Section A
Section A
7.1. Could you say that again?
7.2. I’m afraid, he is not available at the moment.
7.3. The line is busy.
7.4. Can I leave a message for him?
7.5. I’m transferring you to Mr. Rogers.
7.6. What can I do for you?
7.7. Who is calling, please?
7.8. May I use your telephone?
7.9. Let’s set up an appointment.
7.10. Can I speak to Ms. Harrison?
Section B
a. Не могли бы Вы это повторить?
b. Могу я поговорить с госпожой Харрисон?
c. Линия занята.
d. Представьтесь, пожалуйста.
e. Давайте назначим встречу.
f. Чем я могу Вам помочь?
g. Соединяю Вас с господином Роджерсом.
h. Боюсь, он не доступен в данный момент.
i. Могу я оставить для него сообщение?
j. Можно я позвоню по Вашему телефону?
8. Write a business letter using the following information
You have read an advertisement of Apple iPods in ‘New York Times’.
Write an inquiry letter to the advertiser asking them to send you a copy of
the latest catalogue with descriptive leaflets. You would also like to know
whether it is possible to make purchases online.
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TEST # 1 TELEPHONING:
VERSION №3
1. Read the text and make up an English-Russian vocabulary of 20 words
THE AUSTRALIAN ECONOMY
A.
From the mid-twentieth century, Australia’s experience
resembled that of many advanced western countries. This included
the post-war willingness to use macroeconomic policy to maintain
growth and full employment; and, after the 1970s, the abandonment
of much government intervention in private markets while at the
same time retaining strong social services and seeking to improve
education and training. Australia experienced a similar relative
decline of manufacturing, permanent rise of unemployment, and
transition to a more service-based economy typical of high income
countries.
B.
By the beginning of the new millennium, services accounted
for over 70 percent of national income. Australia remained
vulnerable as an exporter of commodities and importer of capital but
its endowment of natural resources and the skills of its population
were also creating opportunities. The country was again favorably
positioned to take advantage of growth in the most dynamic parts of
the world economy, particularly China. With the final abandonment
of the White Australia policy during the 1970s, it had also started to
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integrate more closely with its region. This was further evidence of
the capacity to change that allowed Australians to face the future
with confidence.
C.
There was considerable industrial development in the last two
decades of the 20th century. While the Australian economy fell into a
severe recession in the late 1980s, it experienced an extended period
of growth beginning in the 1990s. It then suffered somewhat from
the Asian economic slump of the 1990s and from the “Big Dry”
drought of the early 21st century. Australia is highly industrialized,
and manufactured goods account for most of the gross domestic
product. The economy of Australia is a prosperous, Western market
economy dominated by its services sector, although the agricultural
and mining sectors account for 57% of the nation’s exports.
D.
Australia maintains a favorable balance of trade. Its chief
export commodities are metals, minerals, coal, wool, beef, mutton,
cereals, and manufactured products. The leading imports are
machinery, transportation and telecommunications equipment,
computers and office machines, crude oil, and petroleum products.
Australia’s economic ties with Asia and the Pacific Rim have
become increasingly important, with Japan, China, and the United
States being its main trading partners.
From http://en.wikipedia.org/wiki/Economy_of_Australia
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2. Look at the sentences and answer whether they are true or false
(underline the correct answer)
2.1. Service sector was a basis for development of Australia’s
economy. True / False
2.2. The drought did not affect the prospering economy of Australia.
True / False
2.3. There was a period when Australia’s economy showed law indicators.
True / False
2.4. Australia is rich in agricultural products and manufactured goods.
True / False
2.5. The important trading partners of Australia are China, Japan and
the USA. True / False
2.6. Petroleum products account for 57% of the nation’s exports. True /
False
2.7. Australia was interested in supporting the employment of the
population, because there were periods of high unemployment
rate. True / False
2.8. Social services were retained by Australia’s government even in
the most adverse times for economy. True / False
3. Choose the correct answers to the following questions
3.1. What are the most developed sectors of Australia’s economy which
account for more than 50% of the nation’s exports.
a) services and agricultural sectors
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b) mining and services sectors
c) agricultural and mining sectors
d) oil and agricultural sectors
3.2. What are the leading imports of Australia?
a) metals, minerals and coal
b) cereals and manufactured products
c) computers, crude oil and petroleum products
d) agricultural products
3.3. Which countries are the strategic partners for Australia?
a) Germany, Austria and France
b) Russia, Poland and Turkey
c) China, Japan and the USA
d) Brazil, the USA and Columbia
4. Which paragraph contains this information? Choose the correct letter
A, B, C or D
4.1. Australia had an experience of using macroeconomic policy to
maintain growth and full employment.
4.2. Australia’s economy suffered from the Asian economic slump in the
nineteen nineties.
4.3. More than 70% of national income was accounted for different services
by the beginning of the new millennium.
4.4. Australia has a prosperous economy, and manufactured goods account
for most of the gross domestic product.
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5. Match the beginning of the phrase in Column A with its end in
Column B
Column A
Column B
5.1.
Putting you
a.
a good idea.
5.2.
I’m afraid, he
b.
a very interesting visit.
5.3.
The line
c.
Friday afternoon?
5.4.
What about meeting on
d.
speak up, please?
5.5.
Could you
e.
is busy.
5.6.
It was
f.
through.
5.7.
This is
g.
is in a meeting now.
6. Use the words below to complete the dialogue
a. speak to
c. moment
e. important
g. back
i. sorry
b. name
d. office
f. meeting
h. get
j. afraid
MAKING A CALL
Receptionist
Hello. _6.1.__ of Public Communications.
Mr. Bertram
Could I _6.2.__ Mr. Taylor, please?
Receptionist
No, I’m _6.3.__ he’s in a __6.4.__.
Mr. Bertram
Receptionist
Well, it’s __6.5.__. Could you __6.6.__ him for me?
Just a __6.7.___ ,please. I’ll see if he is in… No, I’m
_6.8._ he’s not in. Could you tell me your _6.9._, please?
Mr. Bertram
Mr. Bertram.
Receptionist
Can he call you __6.10.__?
Mr. Bertram
No, I’ll get back to him.
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7. Find the Russian equivalents in Section B to the English presentation
phrases in Section A
Section A
7.1. I’ll call you back later.
7.2. I’m putting you through.
7.3. I’m ringing to confirm our appointment tomorrow.
7.4. Can you spell your name?
7.5. Hold the line, please.
7.6. Mr. Brown is on the other line
7.7. I am very glad to hear you!
7.8. Can I give him a message?
7.9. Could you tell me your name, please?
7.10. Should I call you again in a few days?
Section B
a.
Оставайтесь, пожалуйста, на линии.
b. Я очень рад, что вы мне позвонили!
c.
Назовите, пожалуйста, Ваше имя.
d. Я звоню, чтобы подтвердить нашу встречу на завтра.
e.
Соединяю Вас.
f.
Вы хотите ему что-нибудь передать?
g. Можно Вам перезвонить через несколько дней?
h. Я перезвоню Вам позже.
i.
Господин Браун на другой линии.
j. Продиктуйте Ваше имя по буквам, пожалуйста.
8. Write a business letter using the following information
You have read an advertisement of BlackBerry smart phones in ‘New York
Times’. Write an inquiry letter to the advertiser asking them to send you a
copy of the latest catalogue with descriptive leaflets. You would also like to
know whether it is possible to make purchases online.
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TEST # 2 NEGOTIATING:
VERSION №1
1. Read the text and make up an English-Russian vocabulary of 20 words
DOING BUSINESS IN RUSSIA (PART I)
A.
Doing business in Russia today is not like it was in the early,
exciting, post-Cold War days. Nor is it the challenge that faced overseas
businessmen at the height of the Yeltsin era. Nonetheless there are pitfalls
for the unwary. You can’t hope to do business in Russia without having
some understanding of history. It is no longer the USSR of the 1970s and
1980s, far less the Land of Joseph Stalin where tens of millions lost their
lives. But today’s Russia is partly a product of those times, just as it is also
a result of the process started by Mikhail Gorbachev with his policies of
glasnost and perestroika, aimed at modernizing communism. His initiatives
inadvertently released forces that by December 1991 broke up the USSR
into 15 independent republics. Since then, Russia has struggled in its efforts
to build a democratic political system and market economy to replace the
strict social, political, and economic controls of the communist period.
B.
Eighty years of communism left Russia ill-prepared to meet the
needs of a free market system. However, less than 10 years since the fall of
the old regime, the country has made great strides in developing some of
the institutions and infrastructure necessary for economic, political and
social stability. In August 1998 the international financial crisis landed at
the door of Russian banks. Devaluation of the rouble and default on debt
payments dealt a heavy blow to the stability of the banking institutions. As
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confidence in the system declined, capital fled the country, leaving banks
with a shortage of liquidity.
C.
The Russian economy has, however, enjoyed an extraordinary
recovery. Only under President Vladimir Putin, Russia ran a budget
surplus, paid off its foreign debt and put into place a new land code
allowing the sale of property. The government expanded the economy,
stabilized the currency, balanced the budget, enacted important reforms and
curbed some of the worst excesses of the new capitalist kingpins.
D.
Myth – Russia is a dangerous place run by the mafia. Well, no, not
really. The mafia exists in Russia, as it does elsewhere, but overall it is a
safe country for those going about their normal business. If you know
where to stay, keep away from certain notorious localities and observe the
normal safety rules for travelers and foreign businessmen everywhere, you
should have no problems. You are only likely to have contact with
criminals if you’re into something illegal, like buying or selling drugs, or
are really looking for trouble. The Mafiosi spend all their time making
money. The gangs spend all their time dealing with each other. So unless
you’re involved in something dodgy, you should not acquire personal
experience of the Russian mafia. Yes, once terrorists seized a theatre in an
incident that saw many deaths, but there again the threat of terror is a global
thing. It exists in Moscow, yes, but also in New York, Mombassa and Bali.
And there are so many police on the streets of Moscow it is difficult to
imagine a safer place for the ordinary person.
From en.wikipedia.org/wiki/Ease_of_Doing_Business_Index
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2. Look at the sentences and answer whether they are true or false
(underline the correct answer)
2.1. If somebody wants to have business in Russia, it is important to know
its history. True / False
2.2. The initiatives to modernize socialism in 1991 broke up Russia. True /
False
2.3. During the communism period people could have a private property.
True / False
2.4. The country has made a big progress in developing its economy and
political situation in the last 10 years. True / False
2.5. The financial crisis of 1998 did not influence Russia strongly.
True / False
2.6. Under President Putin, the country’s economic indicators improved.
True / False
2.7. If you are not engaged in something illegal, Russia has a favorable
climate for doing business. True / False
2.8. Despite the great number of policemen, Moscow streets are very
unsafe. True / False
3. Choose the correct answers to the following questions
3.1. When did the USSR collapse?
a) 1970
b) 1991
c) 1998
d) 1997
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3.2. In what month did the international financial crisis landed at the door
of Russian banks?
a) March
b) July
c) August
d) October
3.3. What did President Vladimir Putin do for developing Russia’s
economy?
a) increased its foreign debt
b) balanced the budget
c) enacted previous decisions
d) reduced taxes
4. Which paragraph contains this information? Choose the correct letter
A, B, C or D
4.1. Russia is no longer the USSR of the 1970s.
4.2. You will not be in contact with criminals in Russia unless you do
something illegal.
4.3. Russia introduced a new land code which allowed people to sell the
property.
4.4. Because of the international financial crisis at the end of the 20th
century capital fled the country.
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5. Match the beginning of the phrase in Column A with its end in
Column B
Column A
Column B
5.1.
Thank you
a.
an excellent reputation.
5.2.
Let’s get down
b.
into account.
5.3.
When could they sign
c.
for your interest.
5.4.
They have
d.
to our business.
5.5.
Are there any points
e.
the contract?
5.6.
I fully
f.
in the contract?
5.7.
I’ll take it
g.
agree with you.
6. Use the words below to complete the dialogue
a. do
c. convenient
e. models
g. forward
i. introducing
b. range
d. interested
f. fine
h. week
j. demonstration
ARRANGING A MEETING
Bertram Good morning, Mr. Jackson, I’m from Multiscan Industries.
Jackson Yes, what can I __6.1.__ for you?
Bertram Well, as you probably know, we are __6.2.__ a new ___6.3.__
of high-performance microprocessors. I’m going to be visiting
your office next _6.4._ and I wondered if you would be __6.5._
in discussing these new __6.6.__ and perhaps having a __6.7._?
Jackson Yes, I would certainly be interested.
Bertram Good, would Thursday morning be __6.8.__?
Jackson Yes, I think it would be __6.9.__. Say, four o’clock.
Bertram Excellent, I look _6.10._ to seeing you on Thursday then.
Goodbye.
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7. Find the Russian equivalents in Section B to the English presentation
phrases in Section A
7.1. Unfortunately I can't meet you on Monday.
Section A
7.2. It will take me a day or two probably.
7.3. We are satisfied with the quality of your goods.
7.4. We can give you a 5% discount off the contract value.
7.5. Your price is acceptable to us.
7.6. What is your delivery period?
7.7. Let’s summarize the conditions.
7.8. Your machines meet our requirements.
7.9. Let’s get started.
7.10. I’m afraid that’s not enough.
a. Каков Ваш срок доставки товара?
Section B
b. Нас устраивает качество Вашей продукции.
c. Ваша цена приемлема для нас.
d. Мы предоставим Вам 5% скидку от цены контракта.
e. Ваше оборудование соответствует нашим
требованиям.
f. Боюсь, что этого недостаточно.
g. Давайте начнем.
h. Я не могу встретиться с вами в понедельник.
i. Давайте подведем итог по условиям контракта.
j. Этот вопрос займет один - два дня.
8. Write a business letter using the following information
Write a letter of order to Timex company. Order 10 items of ‘Easy Reader’
model and 5 items of ‘Swarovsky Crystal Dress Watch’ model of watches.
Ask for a quick shipment.
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TEST # 2 NEGOTIATING:
VERSION №2
1. Read the text and make up an English-Russian vocabulary of 20 words
DOING BUSINESS IN RUSSIA (PART II)
A.
Russia is a poor country with a devastated economy and no future.
Again the myth is some way from reality. Certainly Russia had a tough
time in the 1990s and there are still many economic problems. But the
economy is getting stronger and the government is becoming better at
running things. There is a tendency to rely too much on the export of oil,
gas and other natural resources. You can certainly still come across
obstructive bureaucracy and quite pervasive corruption. Moreover, the gap
between rich and poor is growing, so poverty, drugs and drink and a large
underclass are all too obvious. On the positive side the culture is changing.
Increasingly people understand that they must depend not on the
government, as in Soviet times, but on themselves. A real business culture
has grown and with it optimism in the future of the Russian economy.
B.
Markets function in Russia as they do anywhere else but many
sectors remain unexposed to competition, slowing down productivity gains.
However, Russian managers have demonstrated their ability to survive
under adverse conditions. Russians are highly educated, with a proven
ability to adjust and compete. Reducing trade restrictions would tap more
of the vast potential of Russia’s human capital. Foreign investors burned by
the 1998 meltdown have begun returning. Russia’s state statistics
committee reported in August 2002 that foreign investment in Russia was
up by 25% in the first half of the year, although much of that was Russian
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companies quietly bringing back capital hidden in foreign banks and
offshore zones from earlier years.
C.
Any foreign company that is serious about the Russian market
needs to establish a physical presence in the country, either using its own
staff or through a joint venture. It is generally preferable to use local staff
who have knowledge of the language, bureaucracy, political system, culture
and customs. Getting it right first time is important in Russia. It is vital to
tie down the legal aspects properly. You need a Russian for advice on the
ever-changing Russian legal system. Due diligence investigations can assist
in assessing the risk involved in any venture focused on Russia. This means
a review of background, credentials, and project-specific or industryspecific experience, checks on civil and criminal records, and some real
input on personal and professional reputations.
D.
All foreign businesses operating in Russia need to be security-
minded and check out potential personnel before hiring. Depending on the
nature of the intended business, foreign companies may open a Russian
branch, accredit a representative office, or set up a company. Business
registration in Russia is closely regulated and conducting business without
registration is illegal. Branch offices and accredited representative offices
are both legally distinct from Russian corporations, which may be
established by foreign firms either as joint-stock companies with partial
Russian ownership, or as wholly owned subsidiaries of the foreign firm.
Foreign ownership can be as high as 100 percent, except in certain sectors
such as defense.
From en.wikipedia.org/wiki/Ease_of_Doing_Business_Index
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2. Look at the sentences and answer whether they are true or false
(underline the correct answer)
2.1. None of the attempts to improve the economy of Russia have met
success. True / False
2.2. Foreign investors sought to have business in Russia in late 1990s.
True / False
2.3. Russians have an ability to adjust to the ever changing circumstances.
True / False
2.4. There are administrative barriers and corruption in Russia, but
entrepreneurs manage to survive in these conditions. True / False
2.5. It is generally preferable for foreign businessmen in Russia to hire
fellow countrymen. True / False
2.6. Foreign companies try to cooperate with Russian businessmen as the
latter know the real situation in the region much better. True / False
2.7. One of the options for a foreign company in Russia is to accredit a
representative office. True / False
2.8. It is only legally registered enterprises that can work on the territory of
Russia. True / False
3. Choose the correct answers to the following questions
3.1. What has changed in Russia since the Soviet period?
a) people have changed
b) all the young people have run abroad
c) business culture has grown
d) people have become more dependant on government
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3.2. What happened in Russia in 1998?
a) businessmen from other countries lost their businesses
b) foreign investments grew
c) Russian companies closed
d) people brought their money back
3.3. What should foreign companies do to have business in Russia?
a) study the Russian language
b) register a representative office
c) find a partner
d) know the Russian legislation
4. Which paragraph contains this information? Choose the correct letter
A, B, C or D
4.1. Russian economy shows that business environment and culture have
changed for the better.
4.2. Foreign entrepreneurs lost their businesses ten years ago but they
decided to come back now.
4.3. A foreign company which wants to enter the Russian market has to
register its business.
4.4. Foreign companies hire local staff in Russia because they know the
business culture of the country.
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5. Match the beginning of the phrase in Column A with its end in
Column B
Column A
Column B
5.1.
What is the subject
a.
suit you?
5.2.
Does that
b.
of the contract?
5.3.
What’s on
c.
a letter of guarantee.
5.4.
What delivery dates
d.
the agenda today?
5.5.
I disagree
e.
than never.
5.6.
Better late
f.
can you offer?
5.7.
We will give you
g.
with you.
6. Use the words below to complete the dialogue
a. orders
c. price
e. discount
g. packing
i. model
b. credit
d. high
f. reasonable
h. business
j. acceptable
DISCUSSING PRICES AND TERMS OF PAYMENT
Bertram Let’s get down to _6.1. _. I’d like to start with the _6.2. _. I’m
sorry to say it is not _6.3. _to us.
Jackson The price per unit is quite _6.4._. We have improved the
__6.5.__. And, besides, the price includes export _6.6. _.
Bertram And still, we find the price a bit __6.7._. If we are satisfied with
our transaction you can expect new _6.8._ from us.
Jackson We could give you a 2% _6.9._ off the value of the contract if
you pay by a Letter of _6.10. _ against shipping documents.
Bertram That would be wonderful! Now we are ready to sign the
contract, Mr. Jackson.
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7. Find the Russian equivalents in Section B to the English presentation
phrases in Section A
Section A
7.1. Have you studied their latest catalogues?
7.2. Could we meet at our office, say, at 11 on Friday?
7.3. What is the bank’s interest rate?
7.4. We expected a 4% discount.
7.5. Let’s meet on Wednesday to discuss the contract terms.
7.6. You will see that our prices are reasonable.
7.7. Let’s discuss the details of the transaction.
7.8. We would like to order your office furniture.
7.9. I’d like to look through your contract form.
7.10. We have already received a lot of orders.
Section B
a.
Вы видите, что наши цены приемлемы.
b. Встретимся в среду и обсудим условия контракта.
c.
Мы хотим заказать у вас мебель для офиса.
d. Мы рассчитывали на 4% скидку.
e.
Я бы хотел изучить Ваш бланк контракта.
f.
Мы можем встретиться в офисе в 11 утра в пятницу?
g. Давайте обсудим детали сделки.
h. Вы изучили их последние каталоги?
i.
Мы уже получили массу заказов.
j. Какова процентная ставка банка?
8. Write a business letter using the following information
Write a letter of order to Apple company. Order 5 items of iPod nano
16 Gb in blue and 10 items of iPod shuffle 8Gb in red. Ask for expedited
shipping.
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TEST # 2 NEGOTIATING:
VERSION №3
1. Read the text and make up an English-Russian vocabulary of 20 words
DOING BUSINESS IN RUSSIA (PART III)
A.
Operating a foreign business in Russia is safer now than it was in
the recent past, but foreign companies must still take extra precautions to
prevent basic losses due to corruption, fraud, and security-related incidents.
You can enter Russia, but success will be a challenge unless you play it
smart and are well prepared. The laws governing intellectual property and
proprietary information in Russia are improving, but there is still a long
way to go. Basic precautions should be taken to protect these assets.
B.
The Russian economy is growing. Gradually, more owner-
managers are putting their fears aside and accepting that Russia is a
territory in which they need to have a presence. The business environment
is very exciting. Nothing is saturated. In terms of small to medium-sized
enterprises, the market can accommodate many more than we have right
now. For a mid-sized, entrepreneurial concern operating away from the
natural resource sectors, the real trouble with expansion lies not with state
corruption, mobsters and attempted assassinations, but with the language
barrier, complex bureaucracy and inflation nudging 13 per cent. If you’re
an entrepreneur setting up your business from nothing and you’re entering
Russia, you have to be prepared to spend a considerable amount of time
there. And that’s no bad thing. It’s a wonderful country and the people are
great.
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C.
On the legal side you have a federal regime, which operates out of
Moscow, and separate administrative authorities. Often, the rules provided
by the federal regime are in direct conflict with the local regimes. So you
could be given a license at a federal level, but the local administration has
to put its stamp on it. In some cases, once a business moves outside certain
regions and into the provinces, the way business is done can become more
complicated. There may be local monopolies relating to the old way the
country was run, especially in the road construction and hotel business. The
main hurdle for businesses in Russia will be holding onto employees and
finding office space. Mobility between jobs is high with salaries constantly
rising. Keeping staff is the biggest issue. Moscow is frightening – salary
rates are going up by 30 per cent a year and there is a lack of property.
D.
Russia may not be the easiest market in which to set up a business,
but for a number of foreign entrepreneurs it has been rewarding. A lot of
the supposed difficulties are exaggerated. For example, you can find the
bureaucracy in Germany more frustrating than in Russia. Anyone looking
to internationalize their business there has to weigh up the good and the
bad. The attractions, pointing out the ‘glut of oil and gas, so there is tons of
cash, meaning the spending power is huge’, and there is a pool of
impressively well-educated, talented employees to draw on. However, that
the way business is conducted needs to mature. The country’s wealth, as it
diversifies into new sectors and spreads beyond Moscow, presents a
fabulous chance for risk-taking foreign entrepreneurs and beyond.
From en.wikipedia.org/wiki/Ease_of_Doing_Business_Index
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2. Look at the sentences and answer whether they are true or false
(underline the correct answer)
2.1. Foreign entrepreneurs should know special considerations of doing
business in Russia. True / False
2.2. The bureaucracy in Russia is less than that in Germany. True / False
2.3. Foreign investors do not aspire to have business in Russia as they
consider this country unattractive. True / False
2.4. Corruption and bureaucracy frighten businessmen, however if you
want to know the ways of surviving you have to stay in Russia as long
as possible. True / False
2.5. Sometimes businessmen in Russia face the discrepancy of the federal
and regional legislation systems. True / False
2.6. The legislation in Russia is not perfect, especially in the sphere of
intellectual property and proprietary information. True / False
2.7. Brand owners don’t think that Russia is a perspective market. True /
False
2.8. When doing business in Russia, entrepreneurs have a chance both to
develop and to lose it. True / False
3. Choose the correct answers to the following questions
3.1. What is the most difficult thing to do for foreign businessmen, before
they enter the Russian market?
a) to find an office
b) to open an account
c) to advertise the brand
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d) to create partnerships
3.2. How is the Russian business environment characterized in the text?
a) it’s unpredictable
b) it’s adverse
c) it’s exciting
d) it’s severe
3.3. What kind of business is the most monopolized in Russia?
a) IT-technologies
b) road construction
c) advertisement
d) mechanical engineering
4. Which paragraph contains this information? Choose the correct letter
A, B, C or D
4.1. If foreign businessmen are well-prepared, they will be successful in
Russia.
4.2. Foreign managers accept difficult conditions of doing business in
Russia.
4.3. Foreign entrepreneurs consider Russia to be not an easy market.
4.4. Russia does not frighten foreign businessmen by its bureaucracy,
because in some countries the situation is much more frustrating.
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5. Match the beginning of the phrase in Column A with its end in
Column B
Column A
Column B
5.1.
We accept
a.
the conditions.
5.3.
Why such
c.
your conditions.
5.7.
In my opinion
g.
to this question again.
5.5.
No objection
e.
a 3% discount.
5.2.
We can offer you
b.
reach an agreement.
5.4.
Let’s summarize
d.
to that.
5.6.
Let’s return
f.
you are right.
5.7.
I’m sure we can
g.
a long delivery period?
6. Use the words below to complete the dialogue
a. order
c. period
e. expected
g. suppose
i. started
b. decision
d. terms
f. arrange
h. deliver
j. operation
DISCUSSING DELIVERY PERIOD
Brown Well, let’s get _6.1._ . We can _6.2. _ the first machine in 10
weeks, and install it 4 weeks after that.
Harrison Why such a long delivery _6.3. _?
Brown It’s pretty normal in this kind of _6.4. _.
Harrison The maximum period we _6.5. _ is 6 weeks for delivery.
Brown I _6.6. _ we might be able to _6.7. _ it. In fact, if you can
promise another _6.8. _, I think we could accept your _6.9. _.
Harrison We shall make this _6.10._ by the 26th of this month.
Brown Soб we can get back to discussing the delivery period then.
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7. Find the Russian equivalents in Section B to the English presentation
phrases in Section A
Section A 7.1. How many machines would you like to buy?
7.2. We have improved the quality of the product lately.
7.3. I think that your prices are rather high.
7.4. I’m sure there’s room for negotiation.
7.5. I’m sorry, I can’t accept 2%.
7.6. Why such a long delivery period?
7.7. Would you like to look through the contract form?
7.8. What are your terms of payment?
7.9. We shall sign the contract after consulting the lawyer.
7.10. I’d like to discuss some business matters with you.
Section B
a. Каковы Ваши условия платежа?
b. Я бы хотел обсудить с Вами ряд вопросов.
c. Боюсь, я не могу согласиться на скидку 2%.
d. Хотите изучить бланк контракта?
e. Почему такой долгий срок поставки?
f. Я уверен, что мы сможем договориться.
g. Сколько единиц оборудования Вы планируете купить?
h. Мы улучшили качество продукта.
i. Мы подпишем договор после консультаций с юристом.
j. Ваши цены мне кажутся достаточно высокими.
8. Write a business letter using the following information
Write a letter of order to BlackBerry company. Order 5 items of
BlackBerry® Pearl 8220 and IM+ for Skype Software for these items.
Ask for expedited shipping.
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TEST # 3 PRESENTATIONS:
VERSION №1
1. Read the text and make up an English-Russian vocabulary of 20 words
MAKING EFFECTIVE AND PROFESSIONAL ORAL
PRESENTATIONS
A.
Organizations today are increasingly interested in hiring people
with good presentation skills. The business world is changing. Technical
skills aren’t enough to guarantee success. You also need to be able to
communicate ideas effectively in presentations to customers, vendors,
members of your team, and management. Your presentations will probably
be made to inform, influence, or motivate action. One study revealed that a
primary predictor of business success and upward mobility is how much
you enjoy public speaking and how effective you are at it. Speaking skills
are useful at every career stage. You might, for example, have to make a
sales pitch before customers or speak to a professional gathering. You
might need to describe your company’s expansion plans to your banker, or
you might need to persuade management to support your proposed
marketing strategy. In today’s workplace the opportunities to make these
presentations are increasing, even for nonmanagement employees.
B.
In getting ready for an oral presentation, you probably feel a great
deal of anxiety. For many people fear of speaking before a group is almost
as great as the fear of dying. The good news is that for any presentation,
you can reduce your fears and lay the foundation for a professional
performance by focusing on five areas: preparation, organization, audience
rapport, visual aids, and delivery.
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C.
This paper focuses on preparation, as the initial and most important
stage in delivering a presentation. The most important part of your
preparation is deciding your purpose. What do you want to accomplish? Do
you want to sell a health care program to a prospective client or to persuade
management to increase the marketing budget? Do you want to inform
customer
service
reps
of
three
important
ways
to
prevent
miscommunication? Do you want to give advice to graduating high school
seniors? Whether your goal is to persuade, to inform, or to entertain, you
must have a clear idea of where you are going. At the end of your
presentation, what do you want your listeners to believe, remember, or do?
D.
A second key element in preparation is analyzing your audience,
anticipating its reactions, and making appropriate adaptations. Audiences
may fall into four categories: friendly, neutral, uninterested, and hostile. A
friendly audience will respond to humour and personal experiences. A
neutral audience requires an even delivery style. The talk would be filled
with facts, statistics, and expert opinions. An uninterested audience that is
forced to attend requires a brief presentation. Such an audience might
respond best to humour, colorful visuals, and startling statistics. A hostile
audience demands a calm delivery style with objective data and expert
opinion. Whatever type of audience you’ll have, most important thing to do
is to plan your presentation so that it focuses on audience benefits. Thus,
once you have determined your purpose and analyzed the audience, you’re
ready to collect information and organize it logically.
From Mary Ellen Guffey’s (2008) Essentials of Business Communication
(7th ed.). Thomson South-Western (pp. 344-347). Abridged
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2. Look at the sentences and answer whether they are true or false
(underline the correct answer)
2.1. Today employers dictate new requirements, and presentation skills are
one of the cores. True / False
2.2. It is important to be a good speechmaker to advance in career
successfully. True / False
2.3. As a rule each person worries before making a presentation for a
public. True / False
2.4. It doesn’t matter what goal you want to accomplish in your
presentation. True / False
2.5. When you make a presentation it is necessary to have a feedback from
listeners. True / False
2.6. Be sure that you know and clearly understand why you make a
presentation. True / False
2.7. Good talk or presentation doesn’t require good preparation. True /
False
2.8. It is necessary to identify the audience you will be presenting to and to
know their specific expectations. True / False
3. Choose the correct answers to the following questions
3.1. What is one of the five important areas for a professional performance?
a) books
b) audience rapport
c) good voice
d) talented person
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3.2. What do you expect after finishing your presentation?
a) listeners believe you
b) listeners forget you
c) listeners follow you
d) listeners thank you
3.3. What is one of the categories of audiences that you can distinguish
from the text?
a) aggressive
b) active
c) friendly
d) unemotional
4. Which paragraph contains this information? Choose the correct letter
A, B, C or D
4.1. Effectiveness of sales very often depends on presentation skills of the
person.
4.2. Presentation style depends on the audiences.
4.3. Employers require from their stuff to improve presentation skills and it
does not concern only managers.
4.4. As a presenter you should be clear about the exact purpose of your
report.
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5. Match the beginning of the phrase in Column A with its end in
Column B
Column A
Column B
5.1.
I’d like to summarize
a.
completely different.
5.3.
Feel free
c.
rather differently.
5.7.
I see things
g.
the main points again.
5.5.
I’d like to move on
e.
to my previous point...
5.2.
Going back
b.
leave questions to the end.
5.4.
Let’s turn to something
d.
for a moment.
5.6.
I’d like to digress here
f.
to ask any questions.
5.7.
If you don’t mind we’ll
to the next point.
6. Use the words below to complete the dialogue
a. seminar
c. preparation
e. language
g. happy
i. delivery
b. sections
d. presentations
f. understand
h. give
j. notes
PLANNING A PRESENTATION
Bertram Good morning, Mr. Jackson, I’ welcome you to our __6.1.__.
Jackson Thank you. I’m __6.2.__ to be here!
Bertram Well, today I’ll __6.3.__ the guidelines for preparing talks and
__6.4.__. I have divided my presentation into several _6.5.__.
We shall begin with __6.6.__, then we’ll concentrate on _6.7.__
and finally we shall discuss __6.8.__.
Jackson Yes, I would certainly be interested.
Bertram Good, you are welcome to take __6.9.__ on key points.
Jackson Can I interrupt you if there is anything I don’t _6.10.__.
Bertram I think we’ll leave questions to the end of each section.
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7. Find the Russian equivalents in Section B to the English presentation
phrases in Section A
Section A 7.1. If you don’t mind we’ll leave questions to the end.
7.2. Dear ladies and gentlemen, let me introduce myself.
7.3. I think I’m not the right person to answer your question.
7.4. If you look at the diagram you can see interesting things.
7.5. We will come back to this point later.
7.6. Let’s move on to the next point of my presentation.
7.7. There is a couple of points I’d like to add.
7.8. Could you speak up, please?
7.9. I will quickly recap the main points of my presentation.
7.10. I don’t share your opinion on this question.
Section B
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
Позвольте мне перейти к следующему пункту доклада.
Мы вернемся к этому вопросу позже.
Уважаемые дамы и господа, позвольте представиться.
Давайте оставим вопросы на конец презентации.
Не могли бы вы говорить громче?
Я бы хотел еще раз подвести итог презентации.
Я бы хотел добавить еще несколько моментов.
К сожалению, я не могу ответить на Ваш вопрос.
При изучении диаграммы видно много интересного.
Я не разделяю вашу точку зрения по данному вопросу.
8. Write a business letter using the following information
You have received your order from Timex. Unfortunately, the case
contained only 8 items of the ‘Easy Reader’ model instead of the 10
ordered, and 4 items of ‘Swarovsky Crystal Dress Watch’ model instead of
the 5 ordered. Write a letter of complaint asking them to send you the
missing items.
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TEST # 3 PRESENTATIONS:
VERSION №2
1. Read the text and make up an English-Russian vocabulary of 20 words
DELIVERING AN EFFECTIVE PRESENTATION
A.
Audiences want the sense that you’re talking directly to them and
that you care that they understand and are interested. They’ll forgive you if
you get tangled up in a sentence and end it ungrammatically. They won’t
forgive you if you seem to have a ‘canned’ talk that you’re going to deliver
no matter who the audience is or how they respond. You can convey a
sense of caring to your audience by making direct eye contact with them
and by using a conversational style.
B.
Feeling nervous is normal. But you can harness that nervous energy
to help you do you best work. As one student said, you don’t need to get rid
of your butterflies. All you need to do is make them fly in formation. To
calm your nerves before you give an oral presentation, be prepared.
Analyze your audience, organize your thoughts, prepare visual aids,
practice your opener and close, check out the arrangements. Use only the
amount of caffeine you normally use. More or less may make you jumpy.
Avoid alcoholic beverages. Relabel your nerves. Instead of saying “I’m
scared”, try saying “My adrenaline is up.” Adrenaline sharpens our reflexes
and helps us do our best. Just before your presentation, consciously
contract and then relax your muscles, stating with your feet and calves and
going up to your shoulders, arms, and hands. Take several deep breaths
from your diaphragm. During you presentation, pause and look at the
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audience before you begin speaking. Concentrate on communicating well.
Use body energy in strong gestures and movement.
C.
Look directly at the people you’re talking to. In one study,
observers were more than twice as likely to notice and comment on poor
presentation features, like poor eye contact, than good features, and tended
to describe speakers with poor eye contact as disinterested, unprofessional,
and poorly prepared. In another study, subjects rated speakers who made
more eye contact and longer eye contact as being friendlier and more
engaged than speakers who had poor eye contact – especially when
speakers combined good eye contact with friendly facial expressions. The
point in making eye contact is to establish one-on-one contact with the
individual members of your audience. People want to feel that you are
talking to them. Looking directly at individuals also enables you to be more
conscious of feedback from the audience, so that you can modify your
approach if necessary.
D.
Michael Campbell suggests some techniques to improve eye
contact. Make eye contact before you start speaking. With each person,
make eye contact for about five seconds. Then look at someone else for
about five seconds. If you can, pick a few friendly faces in different parts of
the room, so that you feel encouraged. Without the five-second eye-contact,
your gaze will appear to be roving aimlessly around the room. If you are
reading notes or a speech, pause while you read, and then make eye contact
while you speak.
From Locker, K.O. (2008). Business and administrative
communication (8th ed.). Irwin/McGraw-Hill. (p. 600) Abridged
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2. Look at the sentences and answer whether they are true or false
(underline the correct answer)
2.1. When you start your presentation, the audience will immediately form
an impression of you. True / False
2.2. The presentation isn’t based on the speaker’s appearance and manners.
True / False
2.3. The measure of success of the presentation is the extent to which
audience’s desired outcomes have been met. True / False
2.4. It is generally accepted that we remember what we hear rather than
what we see. True / False
2.5. Eye contact is not the best way to communicate information. True /
False
2.6. You don’t need any plan for your presentation. It shouldn’t be clearly
structured. True / False
2.7. It’s not important for people that you notice them and talk to them.
True / False
2.8. Make sure that you explain clearly and the audience understands you.
True / False
3. Choose the correct answers to the following questions
3.1. Which of the following factors is necessary to make your presentation
successful?
a) application of visual aids
b) application of audio aids
c) application of technical aids
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d) application of information technologies
3.2. What is the instrument which can help you to be close to the audience?
a) verbal communication
b) eye contact
c) collected information
d) your voice
3.3. What does Michael Campbell suggest to improve eye contact?
a) eye exercises
b) good books
c) some techniques
d) new technologies
4. Which paragraph contains this information? Choose the correct letter
A, B, C or D
4.1. Most people tend to be feeling nervous when they have to speak in
public.
4.2. There are certain techniques which can help to improve eye contact
with the audience.
4.3. A good and successful presentation requires direct eye contact with the
listeners.
4.4. Any material of your presentation must be relevant to who your
audience is.
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5. Match the beginning of the phrase in Column A with its end in
Column B
Column A
Column B
5.1.
Perhaps
a.
I can’t answer that.
5.3.
I don’t see
c.
we should begin?
5.7.
Can I get back to you
g.
to comment on that.
5.5.
I’m not in a position
e.
about that?
5.2.
I’m afraid
b.
a very different issue.
5.4.
I’m sorry
d.
the connection.
5.6.
I think that is
f.
catch that.
5.7.
I’m sorry, but I didn’t
g
I don’t follow you.
6. Use the words below to complete the dialogue
a. planning
c. important
e. know
g. aim
i. talk
b. audience
d. information
f. think
h. want
j. interest
GIVING A PRESENTATION
Bertram Well, we’ll start with preparation. This part is very _6.1.__.
Jackson Really. I didn’t ___6.2.__ about that!
Bertram First. You should carefully think about the _6.3.__ of your
_6.4.__ and what you are _6.5.__ to achieve. Next you
should__6.6.__ about the__6.7.__, who they are and what they
__6.8.__ to know.
Jackson Ok. What is about the information?
Bertram Be careful not to give your audience too much __6.9.__.
Jackson Sure, I’ll give them what will _6.10.___ them most.
Bertram Right, you should concentrate on what people want to know.
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7. Find the Russian equivalents in Section B to the English presentation
phrases in Section A
7.1. Let’s look at the changes.
Section A
7.2. If you have any questions, I’ll be happy to answer them.
7.3. Let’s summarize the main points again.
7.4. I’d like to report on my study into the German market.
7.5. In conclusion, I’d like to thank the audience.
7.6. I’d like to turn to something completely different.
7.7. Could you come back to point 2 again?
7.8. I’m sorry but I don’t have that information to hand.
7.9. The presentation is not going to take long.
7.10. I’m glad you asked this question.
a. Давайте подведем итоги доклада.
Section B
b. Я буду рад ответить на возникшие у Вас вопросы.
c. Давайте остановимся на изменениях.
d. Далее я перейду к совершенно другому вопросу.
e. В заключение хочу сказать спасибо всем участникам.
f. Презентация не займет много времени.
g. Не могли бы вы повторить пункт 2 еще раз?
h. К сожалению, я не располагаю данной информацией.
i. Остановимся на исследовании рынка Германии.
j. Спасибо за Ваш вопрос.
8. Write a business letter using the following information
You have received your order from Apple. Unfortunately, the case
was damaged, and 2 out of the 5 ordered items of iPod nano 16 Gb are
out of order. All the 10 items of iPod shuffle 8Gb are fine. Write a letter of
complaint asking them to replace the damaged articles.
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TEST # 3 PRESENTATIONS:
VERSION №3
1. Read the text and make up an English-Russian vocabulary of 20 words
HOW TO PRESENT WITH PASSION AND ENERGY
A.
“Jennifer, I am expecting you to come back with the order. Really,
we need this sale to hit our numbers for the quota. Remember everything
that we talked about.” Does this sound familiar? We’ve all been there, the
requirement to give presentations or present proposals has been an essential
part of the selling process for a long time. Many salespeople get anxious
and are just happy to get through the presentation without the use of 40
“ums” and sweat dripping off their brow. Is it really that bad? There are
some very simple yet effective techniques that can be used to make you feel
better prepared thus increasing your presentation’s power. Here are some
common guidelines to use prior to giving your presentation. Define your
purpose. Typically, for sales staff your purpose is to communicate the value
of your product or service to the client, thus wanting them to purchase.
Keep in mind that you want to keep your presentation relevant, simple and
to the point. It is also essential that you are able to answer who, what,
where and why questions for the audience, if you are able to do this your
purpose is defined.
B.
You need to have your questions written out in advance. It is
highly encouraged that you have a good high level understanding of the
prospect’s business, a good place to learn more about this is the web. Take
a look at relevant news on their website and who the key decision makers
are in the organization. By having your questions written out in advance it
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will allow you to stay focused on the client and get the information needed
in order to propose a solution. When arriving at the actual location clap
your hands 20 times. You may be asking yourself, “why?” It has been
proven that by changing your physiology puts you in a positive frame of
mind and relaxes your muscles. This change of physiology will assist in
making you appear less nervous.
C.
Use three positive adjectives in your introduction. Just like positive
self talk, this communication style will put you in the right frame of mind
to have a good interaction with the client. You will look and feel upbeat.
Ask good questions. Avoid the use of closed questions that will not allow
you to find out the information you need to do active problem solving.
Asking questions that use the words “how” and “why” will go a long way
towards moving the sales process along. The more information that you are
able to find out about the client’s level of pain, the better.
D.
In summary, by incorporating some of these simple practices into
your everyday presentations to clients can make a big difference in anxiety
levels and your performance. Remember the audience wants to hear what
you have to say, and they also want you to succeed, if they didn’t they
wouldn’t be allowing you the opportunity. So, the next time you are in
front of a group don’t forget to incorporate some of these ideas and your
passion and energy will be very clear. Don’t forget enthusiasm is
contagious, if you are excited about your products, your clients are bound
to be as well!
Paul W. Wilson
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2. Look at the sentences and answer whether they are true or false
(underline the correct answer)
2.1. You don’t have to know exactly why you are making a presentation.
True / False
2.2. As a presenter you should be clear about the exact purpose of your
presentation. True / False
2.3. The success of your presentation depends on the value of information
the audience received. True / False
2.4. An effective plan and written questions will help you to gain the
success. True / False
2.5. The best policy of making a presentation is to get ready with the
questions. True / False
2.6. Your presentation is to be clearly organized so that people can easily
understand you. True / False
2.7. When you are giving lots of information, you use visuals to give an
overview. True / False
2.8. You should stress the most important areas of your talk with passion.
True / False
3. Choose the correct answers to the following questions
3.1. What is the purpose of making a presentation for sales staff?
a) to communicate the value of your product
b) to talk to the client
c) to advertise the company
d) to sell the product
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3.2. What is the most important point at the preparation stage of the
presentation?
a) objective
b) audience
c) practice
d) content
3.3. Which of the following factors is necessary to make your presentation
successful?
a) knowledge of the audience
b) research
c) content
d) manner of delivery
4. Which paragraph contains this information? Choose the correct letter
A, B, C or D
4.1. Before making a presentation think about its aim and what you are
planning to achieve.
4.2. Well-prepared questions may be used when delivering a talk.
4.3. When you plan a presentation, collect information which can help you
to interest people.
4.4. Sales people should have perfect presentation skills so that they could
persuade clients to buy the product.
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5. Match the beginning of the phrase in Column A with its end in
Column B
Column A
Column B
5.1.
So, just to give you
a.
questions, we can stop there.
5.2.
This brings me
b.
when I have finished.
5.3.
I would like to give you
c.
the main points.
5.4.
Perhaps we can talk about it
d.
to the end of the presentation.
5.5.
Can you give us
e.
to make it quite clear.
5.6.
If there are no more
f.
a brief overview of the subject.
5.7.
Let me rephrase that
g.
an example to illustrate that?
6. Use the words below to complete the dialogue
a. organized
c. presentation
e. information
g. help
i. continue
b. recommend
d. aids
f. interest
h. person
j. give
GIVING A PRESENTATION
Bertram Well, let’s __6.1.__. Your presentation is to be logically __6.2._
so that any __6.3.__ can follow it without difficulties. In this
case visual _6.4._ are necessary. Presenting __6.5._ visually
adds __6.6._ to your _6.7._. But make sure that you don’t
_6.8._ too much information at a time.
Jackson Good. But I don’t have any practice.
Bertram It is the last area. When you have finished preparing your talk, I
__6.9._ you to practice giving it.
Jackson Good idea! It will _6.10.__ me feel very comfortable.
Bertram This way you can discover your problems and check the timing.
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7. Find the Russian equivalents in Section B to the English presentation
phrases in Section A
Section A 7.1. Feel free to ask any questions.
7.2. I’d like to tell you about our new mobile phone system.
7.3. I can’t but agree with you.
7.4. Let’s turn now to our plans for next year.
7.5. Unfortunately, I’m already short of time.
7.6. I’m going to talk to you about the results of our survey.
7.7. The goal is to show you how to put theory into practice.
7.8. Let’s take a look at what we have achieved so far.
7.9. If I could summarize a few points from John’s report.
7.10. I’d like to turn your attention to this question.
Section B
a. Не могу не согласиться с Вами.
b. Далее я хотел бы перейти к планам на следующий год.
c. Я представлю Вам результаты нашего исследования.
d. Представляю новую систему для мобильного телефона.
e. К сожалению, у нас осталось совсем мало времени.
f. Я бы хотел подвести итог по докладу Джона.
g. Я бы хотел обратить Ваше внимание на этот вопрос.
h. Начнем с того, что мы уже достигли.
i. Вы можете задавать любые вопросы.
j. Цель – показать практическое применение этой теории.
8. Write a business letter using the following information
You are waiting for your order from BlackBerry company. The order had to
be delivered on October, the 1st; today, however, is December, the 1st,
already. Write a letter of complaint for the delay in delivery, and ask them
whether they can deliver the items this year.
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БИБЛИОГРАФИЯ
1. Cotton David, Falvey David, Kent Simon. Market Leader New Edition.
Intermediate Business English Course Book. // Pearson Education
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Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
СОДЕРЖАНИЕ
ВВЕДЕНИЕ ........................................................................................................... 3
TEST # 1 TELEPHONING: VERSION №1 ........................................................ 5
TEST # 1 TELEPHONING: VERSION №2 ...................................................... 11
TEST # 1 TELEPHONING: VERSION №3 ...................................................... 17
TEST # 2 NEGOTIATING: VERSION №1....................................................... 23
TEST # 2 NEGOTIATING: VERSION №2....................................................... 29
TEST # 2 NEGOTIATING: VERSION №3....................................................... 35
TEST # 3 PRESENTATIONS: VERSION №1 .................................................. 41
TEST # 3 PRESENTATIONS: VERSION №2 .................................................. 47
TEST # 3 PRESENTATIONS: VERSION №3 .................................................. 53
БИБЛИОГРАФИЯ ............................................................................................. 59
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