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??? ??????, ?????????????? ?? ? ????? ?????, ?? ????? ??????????? ??????????????, ?? ??? ??????, ?????????? ???????? ??????????, ????????? ?????????? ?ал????????????????????╗. ??? ?????? ???????????
?????? ??????? ?? ??????? ???????, ?????? ??? ?????? ???????????? ??????? ?????????????, ??????????? ????????? ??????? ??????????????? ?а???????. ?а?????? ????? ??????????????? ????????? ????????
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Aleksandr K.аSekatskiy
Media as a new continuum of knowledge
The sphere of mass media is presented here as new totality competing with a science as a whole. This sphere
has organizing principles of its own which are essentially different than scientific ones but still they organize the
valid channel of translation. The main problem of this new channel is the problem of subject: the sphere of mass
media is almost independent from those who knows. The modern generation of scientists consist of users and they
are good enough in new conditions. Some inner laws of media continuum, such as speed and so called mediasuitability, are also treated in this article.
Keywords: media environment, media, news
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1
???????? ?., ???????? ?., ????????? ?.а?????????
???????: ???? ?? ???????? ?????. ???., 2012. ?.а43?65.
2
??.: ?????? ?.а?.а????, ????, ????????. ?., 1991.
3
????? ??????? ????????? ????-????? ??.:
?????а?.а?????????? ?????????. ?., 2005.
4
??????? ?.а???? ? ?????????? ??? ??????, ??????????? ?????????. ?.; ??????, 2007.
5
?а?????????? ? ??????????? ?????????? ??????????????? ?????????????? ??????????? ????????
??????. ??.: ???? ?.а????? ???????: ????????????, ?????
?а???????? ??????????. ?., 2009.
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