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Franchising USA - December 2017

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Franchising usa
The magazine for franchisees
VOL 06, ISSUE 2, dec 2017
Chronic Tacos
Aims to Spread Fun Vibe
How You Work
Over Eggnog
The public and policymakers
need to understand franchising.
Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the
value of franchising and share the stories of men and women just like you, who are leading
the way as franchisors, franchisees, and franchise employees. The franchise business
model has been proven time and time again to work, but it’s threatened when the public
and politicians don’t understand how it operates to benefit local, independent franchise
establishment owners and their communities. Putting a spotlight on real leaders succeeding
with the franchise model is how we’ll ensure franchising is stronger than ever before.
Follow us
Share the tools and resources offered on
Help us keep the momentum going
Since our launch in June 2016, we’ve reached 1.7 million people
through outreach efforts, including events in key cities and
states, where we spoke directly with business owners, employees,
policymakers, and the media. Additionally, we’ve reached
people across America through our website and social media
channels, digital advertisements, and the promotion of We the
Franchisees on Politico – but there is much more work to do. As a
franchisor, franchisee, or franchise vendor, you are a leader in your
community – and we need your support, now more than ever.
You benefit by joining
By joining @OurFranchise, you’ll get access to exclusive
stories and resources that can help grow your franchise
business, educate employees at all levels about the franchise
business model, and share the economic importance of
franchising with consumers. You will also have the opportunity
to share your franchise success story with your peers.
Contact Erica Farage, Senior Director of Political Affairs and
Grassroots Advocacy and Multi-Unit Franchisee Engagement
International Franchise Association
(202) 662-0760
Our Franchise
This is just the beginning
Make sure you stay up to date with the campaign’s
latest efforts through email updates and social media.
Visit our website to read and share the latest stories of
franchisors and franchisees making an impact in their
communities. Become a franchise advocate to help ensure
Americans, now and in the future, have the opportunity
to start franchise businesses. Take the lead today!
Franchising usa
The magazine for franchisees
VOLUME 6, ISSUE 2, 2017
Colin Bradbury.
Vikki Bradbury.
Jane Jacob.
Editorial Department:
managing editor:
Diana Cikes
Editorial team:
Gina Gill
Rob Swystun
Jejak Graphics.
Canadian Office:
Sidney B.C Canada
U.S. Office:
800 5th Ave, #101 Seattle, WA 98104-3102
Sales: 847 607 8407
Editorial: 778 426 2446
Proud member of the IFA:
International Franchise Association
1501 K Street, N.W., Suite 350
Washington, D.C. 20005
Phone: (202) 628-8000
Fax: (202) 628-0812
“Christmas is a season not only
of rejoicing but of reflection.”
- Winston Churchill
f r o m t he p u bl i s he r & e d i t or
Welcome to the
December issue of
Franchising USA.
offers advice on How Local Search Can
With the holiday season now in full
swing, many of us will be taking some
time off to celebrate and spend some
time with loved ones. But before you get
caught up in the festivities, I invite you
to grab a glass of eggnog and a notebook
and take a few moments to celebrate your
successes for the past year, reflect on the
challenges and lessons learned, and jot
down some business goals for the fresh
new year ahead. Then get back out there
and enjoy the holidays!
our Veterans in Franchising Supplement
On the cover is Chronic Tacos, a taco
restaurant franchise that aims to set
itself apart in the rapidly expanding fast
casual Mexican food space by giving
people more authenticity in their meals
and more atmosphere in their experience.
If you’re a franchisee looking to open
multiple units of a fun franchise and help
export some laid back California cool,
turn to page 10 to learn more about the
brand’s strategy for rapid expansion.
Serve Those Who Serve’ campaign
While some businesses are slowing down
during the holidays, the retail industry
is in a frenzy ringing the registers.
Our Special Feature examines Retail
Franchising, with our Industry Expert
Christopher Conner taking a look at how
e-commerce has revolutionized the retail
market segment and thrown established
retailers into a tailspin, and Alex Porter
Make the Register Ring This Holiday
Shopping Season.
We’re capping off the year by featuring in
the Top Franchises for Veterans for
2017, as ranked by the leading industry
publications. Here we also include 10
Resolutions Veterans Should Consider
Before Buying a Franchise in 2018 from
Jim Mingey, as well as and Advice on
What to Look for in Your Next Franchise
from Air National Guard veteran Philip
Palmer. And be sure to read about the
recently launched ‘At Outback, We
that recognizes, welcomes, and serves
military families in their communities
throughout the year.
Last but not least, we’ve included some
great Expert Advice, including Three
Ways Franchises Can Build Brand
Credibility, and Five Things to Consider
When Buying a Franchise. And to help
you kick-start the holiday season, there’s
also advice on Rethinking How You
Work Over Eggnog.
I hope you enjoy the stories and advice
we’ve put together for this issue. On
behalf of all of us at Franchising USA,
we wish you a wonderful holiday season.
Happy reading!
The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not
represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying
on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that
it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
Franchising USA
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Page 3
On the Cover
10 Cover Story: Chronic Tacos Aims to Spread Fun Vibe
19 Special Retail Franchising Feature
34 Rethinking How You Work Over Eggnog
In Every Issue
What’s New!
Announcements from the industry
24Retail Franchising Feature
37 Veterans Supplement - News and Information for
Veterans in Franchising
53 A-Z Franchise and Services Directory
Expert Advice
12 Five Things to Consider When Buying a Franchise
David Banfield, President, The Interface Financial Group
16 Become Your Own Boss: Start a New Career as a Franchise Owner
Bob McQuillan, VP, Hand & Stone Massage and
Facial Spa Franchise Development
32 How to Support Your Franchisees’ Local
Marketing Efforts
Lora Kellogg, President and CEO, Curious Jane
34 Rethinking How You Work Over Eggnog
George Knauf, Senior Franchise Business Advisor, FranChoice
50 Three Ways Franchises Can Build Brand Credibility
Franchising USA
Joe Giammona, CEO, 911 Driving School
Retail Franchising Feature
On the Cover
28 Retail Franchising: Evolution of the Industry
30 How Local Search Can Make the Register Ring
This Holiday Shopping Season
In Every Issue
20 Feature News
24 Feature Article
Expert Advice
28Retail Franchising: Evolution of the Industry
Christopher Conner, President, Franchise Marketing Systems
30 How Local Search Can Make the Register Ring
This Holiday Shopping Season
Alex Porter, CEO, Location3
Franchising USA
f ra nchising usa
what’s new!
- America’s Largest Fast Casual Italian Chain Continues to
Capitalize on the Growing Off-Premise Dining Segment -
Fazoli’s, America’s largest fast casual
Italian chain, announced the launch of
its first app-based loyalty program with
mobile ordering capabilities.
Users that download and sign up for
Fazoli’s Rewards* will get a free Baked
Spaghetti and will receive a $5 coupon
for every 50 points earned, with one point
earned for each dollar spent. In addition,
users can conveniently find their nearest
Fazoli’s restaurant, as well as place and
pay for an online order for pick up inrestaurant. Since the app has gone live,
Fazoli’s has seen a customer participation
rate growth of 20% each week, with a
conversion rate of nearly 60% usage.
“We are thrilled to announce the launch
of our first mobile loyalty app to provide
our guests with even greater convenience
when eating out,” said Carl Howard, Chief
Executive Officer of Fazoli’s. “At Fazoli’s,
we’re constantly looking for ways to
elevate the brand experience, and this new
technology will not only reward Fazoli’s
fans and entice them to keep coming back
for more, but will also drive long-term
profitability for our franchisees.”
The launch of the app-based loyalty
program allows Fazoli’s to shape
personalized offers that attract and engage
more meaningfully with loyal guests
across multiple markets. Once the app is
fully rolled out in all markets, Fazoli’s
plans to add additional functionality
including gift card purchasing and sharing,
among other options.
Visit for details
on development opportunities.
*Fazoli’s Rewards is currently available at
corporate locations only. Participating franchise
locations expect to roll out the loyalty program by
Spring 2018.
Sparkle Wash Professional
Pressure Washing Opens In
Pinellas County, FL
Sparkle Wash International Franchise
Division is pleased to announce the
grand opening of our eighty-fourth
franchise location Sparkle Wash
Pinellas County Professional Pressure
Washing company.
“We are very excited to service Pinellas
County including Clearwater, St.
Petersburg and surrounding cities” said
Jack Walsh, President, Sparkle Wash
Pinellas County.
Franchising USA
When asked “What makes Sparkle Wash
different?” Jack replied “Our patented
pressure washing equipment and the
on-going training we receive sets us apart
from other companies and allows us to
pressure wash a wide variety of surfaces
in the Commercial, Residential and Fleet
After attending a week’s training at the
Sparkle Wash corporate headquarters in
Oakwood Village, OH, Michael Klavora,
President of Sparkle Wash International
noted that “Jack prides himself on proper
cleaning techniques and reliability, and
that’s what he promises to deliver. Jack
recognizes that every project is different,
and he will quickly assess what’s needed
from the proper water pressure to which
effective cleaning agents are needed, he
caters his services to meet your needs and
recommends a customized plan that’s right
for you and your budget.”
Sparkle Wash Pinellas County opened
their doors on October 16, 2017. Sparkle
Wash International is a pressure washing
franchise organization located in
Oakwood Village, OH. Sparkle Wash
International has been selling and
managing franchises for over 50 years and
currently has units operating throughout
the United States Canada, Taiwan, Japan
and China.
For more information regarding
franchise opportunities, go to
World’s First
With the vision to inspire millions
to cultivate a healthy state of mind,
Current Meditation™ is the world’s first
meditation franchise.
Current Meditation™, which opened its
first studio near its corporate headquarters
in Phoenix nearly one year ago, anticipates
that by the end of the year all available
regions will be sold, with 175 franchised
locations opening across the country in the
next three years.
The team behind Current Meditation™
is no novice to the health, wellness,
and franchising industries; they bring a
combined 60 years of experience to the
high growth brand. Ross Weisman, CEO
of Current Meditation™ has extensive
experience in regional development and
franchise operations for Massage Envy
and European Wax Center. COO Matt
Robinson has been building and leading
retail and franchise organizations for over
20 years.
The classes at Current Meditation™
Using a modern approach to an ancient
practice, the brand’s innovative formula
blends scientifically backed techniques
with a simple format that makes
meditation and mindfulness accessible to
more people than ever before. Every aspect
of the Current Meditation™ experience
has been handcrafted for customers,
employees and franchise partners.
studio featuring the comfort of both
include scientifically backed techniques
with a format that makes meditation and
mindfulness accessible to more people
than ever before. In a beautifully designed
aerial silks and seated positions, Current
Meditation’s skilled guides create an
optimal meditation experience, in a way no
app can offer.
For more information about the
Current Meditation franchise, please
Frisch’s® Big Boy® Announces New Vice
President of Marketing
“We’re pleased to bring Todd onboard to
help us tell the fresh and fun brand story
of Frisch’s Big Boy. Our founder, Dave
Frisch, was a pioneer in the restaurant
industry. I refer to him as the original
foodie because he brought the doubledecker hamburger to the Midwest and put
tartar sauce on it. He penned the recipes
we still use today for our homemade
vegetable soup and chili. He left us with
an incredible legacy and we’re honored to
continue it.”
Frisch’s® Big Boy® restaurants is proud
to announce it has hired Todd Napier
as vice president of marketing, effective
October 30, 2017. Napier will report
to Frisch’s CEO, Jason Vaughn, and
he will oversee brand marketing and
Napier comes to Frisch’s Big Boy with 30
years of experience in marketing strategy
across vertical industries including
restaurants, CPG and healthcare. In the
restaurant category, Napier has worked
with casual, fast-casual and QSR brands
on a range of marketing activities
including advertising, social media,
digital, event promotions and local-store
marketing strategies. Brands he has
worked with include Applebee’s®, Buffalo
Wild Wings®, Chick-fil-A® and Chili’s®, to
name a few.
“I’m a Cincinnati native and thrilled to be
working for an iconic local brand,” Napier
said. “Professionally, I believe in making
fact-based marketing decisions. I will work
with the internal Frisch’s team, franchisees
and customers to leverage their insights
to help guide the brand moving forward.
Personally, I’ve been eating at Frisch’s
since its car-hop days and my go-to meal is
still the Patty Melt, sub rye for Texas toast,
with a side of well-done onion rings.”
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what’s new!
Burger 21® Recognizes Top Franchisees
and Partners at 2017 Reunion
Taking time to reconnect and recharge, Burger 21®, an awardwinning fast casual franchise, celebrated its top performing
franchisees and partners at its annual reunion in Clearwater,
“Our award winners represent sophisticated operators and
outstanding strategic partners that help make Burger 21® deliver the
best burger experience,” said Mark Johnston, president of Burger 21®.
Individual and team franchisee awards were announced at a private
awards dinner. Honorees included:
•Top Sales – Corley Steward, Mall of Georgia and Buford, GA
•Delicious – Ed Karayanes and Art Schmiel, Orland Park, IL
•Spotless – Dennis Saller and Whitney Prieto, Viera, FL
•A Rising Star – David Brown and Corley Steward, Kennesaw, GA
•Franchisee of the Year – Ed Karayanes and Art Schmiel, Orland
Park, IL
Four additional awards were given recognizing outstanding
businesses that partnered with Burger 21®. Recipients included:
•Marketed – Alexis Shanks, Ray Patel and Joseph Yu, Ashburn and
Sterling, VA
•Innovative – Monin Gourmet Flavorings
•Restaurant of the Year – Mark Schramm, Westchase-Tampa, FL
•Marketer on the Move- Todd Dennis, Brian Neel, and Dan
Argabrite, Ballantyne, NC
•Road Warrior Support – Larry Rivers, Westchase-Tampa, FL
•A Team Player – BizCom Associates
•Excellent – EMPAD
•Vendor of the Year – Wolverine
For information on franchising opportunities with Burger 21®,
Franchisors Make The Switch To Naranga
In Record Numbers In 2017
- Second-largest Provider of Franchise Operations Software Continues
to Attract Top Brands Worldwide Seeking to Simplify and Automate Their
Franchise Operations through Innovative Technology Naranga, the second-largest provider of franchise operations
software, recently announced that a record number of
franchisors — 84 year-to-date — have switched to Naranga’s
software in 2017 as some of the top brands domestically and
internationally seek to simplify and automate their franchise
“We offer our clients the ability to do more, from enhanced lead
generation and marketing to field audits and training, because our
software gives them the tools and our people help them transform
these solutions into success,” said CEO Mark Montini, adding that
the company currently serves over 250 brands.
“Whether it’s a new franchise brand building an infrastructure
or a growing franchisor looking to establish more efficiency
and consistency throughout their network, Naranga’s software
Franchising USA
is the difference they’ve been looking for to drive their business
To further demonstrate their commitment to client success,
Naranga is offering emerging small-and-medium-sized
franchisors (less than 25 locations) complimentary access of its
easy-to-use software until they open their 10th location.
For more information, visit
Titus Center for Franchising Celebrates
Opening of First Florida Franchising Center
More than 100 of the United States
franchising and business elite gathered
on Nov. 15, 2017 to officially dedicate
the new Titus Center for Franchising
at Palm Beach Atlantic University’s
Rinker School of Business, in West
Palm Beach, FL.
Ray Titus, founder of United Franchise
Group (UFG) and benefactor of the
one-of-a-kind incubator, joined Robert
Cresanti, President and CEO of the
International Franchise Association, and
University President William B. Fleming,
Jr. at the standing-room-only event.
Students who are looking to one day own
and operate their own business can be
educated and trained in franchising and
entrepreneurship through the university’s
Rinker School of Business. In addition to
funding the center, UFG will also provide
hands-on internship opportunities at the
company’s 50,000 square foot worldwide
headquarters in West Palm Beach. UFG is
the Global Leader For Entrepreneurs, with
over 1,400 franchise locations spanning 80
“Franchising can open the door to
financial independence for entrepreneurs
and jobs for hundreds of thousands of
employees. It embodies the American
spirit of opportunity and I am both
honored and humbled that my family
and our now 1400-plus organization can
help provide opportunities for the next
generation of business men and women,”
Titus said.
For more information, visit
1-800 WATER DAMAGE Appoints Mark Hargett
as National Accounts Manager
1-800 WATER DAMAGE®, a national
leader in the water and flood damage,
mold removal and remediation,
fire damage restoration and carpet
cleaning industry, has announced
the appointment of Mark Hargett as
National Accounts Manager. In this
role, Hargett will focus his efforts on
driving national sales for all 1-800
WATER DAMAGE locations.
A sales and marketing executive with more
than 25 years of professional experience,
Hargett has extensive expertise in B2B
sales management, business development
and business ownership. He joins 1-800
WATER DAMAGE after serving as the
Business Development Director for a
claims administration company, where he
was responsible for increasing business
growth from insurance carriers and
expanding the company’s footprint to
outside markets.
“Mark’s proven track record of success
in business development and sales makes
him a proven leader and the perfect fit
for this position,” said Rusty Amarante,
President of BELFOR Franchise Group
and 1-800 WATER DAMAGE. “We are
very pleased to have Mark join 1-800
WATER DAMAGE to lead our national
sales efforts.”
“1-800 WATER DAMAGE has a
reputation for delivering unparalleled
restoration services and exceptional
customer care which is why I am honored
to be part of this incredible brand,” said
Mark Hargett. “Through my knowledge
of and passion for sales and business
development, I am confident that I will
build upon 1-800 WATER DAMAGE’s
excellent reputation by helping lead the
brand into the premier position in the
insurance industry.”
headquartered in Ann Arbor, Michigan
and owned by BELFOR Franchise
Group, a multi-concept franchise system
of BELFOR Holdings, Inc. Franchise
opportunities are available by calling 734864-9799.
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cov er sto ry
Chronic Tacos
Taco Restaurant
Aims to Spread
Fun Vibe with the
Help of MultiUnit Franchisees
Chronic Tacos is looking
for franchisees that can
help the restaurant export
its unique California vibe
to the rest of the country
and beyond.
their meals and more atmosphere in their
Started in Newport Beach, headquartered
in Aliso Viejo in Orange County and with
a brand new 50th franchise opened on the
campus of the University of California
Riverside, Chronic Tacos is very much a
Golden State brand.
That commitment to keeping a fun
Inspired by traditional taqueria style
Mexican food and using third-generation
recipes for authentic flavor, Chronic Tacos
aims to set itself apart in the rapidly
expanding fast casual Mexican food space
by giving people more authenticity in
Franchising USA
“Our vibe is very California inspired,”
CEO Michael Mohammed explained
during a recent interview. “We really
incorporate music and art to convey a real
laid back atmosphere. It’s fun and playful,
but has a bit of an edge to it.”
atmosphere means most of Chronic Tacos’
franchisees have Los Angeles graffiti
artist Tewsr fly out to custom paint their
locations with the franchise’s signature
Day of the Dead graffiti artwork.
Not only does this keep the brand
consistent, it means every location gets
a unique mural from Tewsr, who usually
works two or three days on the murals for
the franchise.
In the Beginning
Founder Randy Wyner and his friend
Dan Biello opened the first location in
2002 in Newport Beach, followed by the
first franchise location in 2006 in San
Wyner, who grew up on taqueria style
Mexican food, couldn’t find that in
Newport Beach. He and Biello decided
to open a taqueria restaurant, but give it
more of a fun vibe than is typical in the
restaurant industry.
Aside from the graffiti artwork, Wyner
and Biello put a focus on music and lots of
interaction with guests.
Mohammed got involved when the
franchise expanded into Canada in 2010.
He and his brothers helped finance the
franchisee in Vancouver. Through that,
he met Wyner and the two had several
meetings about how to grow the brand.
Eventually, Wyner invited Mohammed
and his brothers to become partners in the
company and they purchased a controlling
stake in Chronic Tacos in 2012. All
brothers continue to remain actively
involved with the business today.
While the core of the business was really
strong, the CEO said, the strategy to
grow long-term wasn’t there. Mohammed
brought to the brand that strategy and
mindset for rapid expansion.
“When we were at 25 restaurants, we were
acting like we were at 100 and now that
we’re at 50, we’re going to start acting like
we’re at 200 to make sure we provide all
“We want people to take that
California vibe — what we call
the Taco Life — to their market
and really understand our brand
and live that lifestyle.”
- Michael Mohammed
the tools and platforms we need to make
our franchisees successful,” he outlined.
“We’re thinking about this long-term. If
we want to get to 500 restaurants, we have
to act like we have 500 restaurants. You
can’t wait to get to 500 restaurants before
you act that way.”
When they were getting started, the
company looked for people with restaurant
experience, but their franchisee profile has
evolved. Now, they’re looking more for
multi-unit operators who can run a group
of restaurants.
“Our main criteria isn’t so much restaurant
experience, it’s operational experience
and people who get the brand and get our
vibe because that is so important to us
when we’re expanding to other markets,”
Mohammed explained. “We want people
to take that California vibe — what we
call the Taco Life — to their market and
really understand our brand and live that
To help franchisees really capture the
Chronic Tacos ethos, the brand stays hands
on with their franchisees from the start.
They help new owners find locations and
the in-house design team designs their
restaurants. The franchise stays actively
involved in the design of the restaurant and
the build out and once the build out has
taken place, new franchisees’ key people
come and train in the Chronic Tacos
corporate stores for four weeks.
“That’s where they learn all the ins and
outs of the franchise, our recipes,
running a restaurant, all the daily
tasks involved with working with
their employees,” Mohammed
During training, they maintain a checklist
to make sure all employees have been
trained on all the necessary skills for
running a Chronic Tacos outlet.
The new franchisees’ management teams
then go back to their locations and hire
their employees and as the new franchise
locations approach their opening, Chronic
Tacos will send two trainers out to those
locations and work at the restaurants
for three weeks as part of their opening
crews to make sure everyone is trained
Post opening, the company will supply
extra training if necessary and also
provide helpful evaluation. Additional
support includes working with the brand’s
public relations agency to generate local
media interest around milestones and
Grand Openings.
Continuing Expansion
Mohammed said there is plenty of room
to grow, right across the continent.
Rather than thinking too much about
the places they want to expand into, the
company concentrates more on the type of
person they’re signing because they feel
they would be a good fit anywhere and
they feel like they could accommodate
most regions they’re going into.
Chronic Tacos offers their Veteran
Franchisee Program for active military
and veterans looking for entrepreneurial
opportunities. They have several veteran
operators currently in the Franchise
While the lion’s share of their locations
are in California, they also have a presence
in Alabama, Arizona, Colorado, Florida,
Hawaii, Nevada, North Carolina, Utah,
Washington and British Columbia.
The brand recently signed a Master
Franchise agreement with partners in
Japan and will open their first location in
Tokyo early 2018.
In addition to traditional locations,
Chronic Tacos has non-traditional
franchise opportunities available in food
courts and stadiums, such as: T-Mobile
Arena, StubHub Center, Angel Stadium,
and at the University of North Carolina at
Chapel Hill.
The brand has also just launched a mobile
app that gives customers access to its
loyalty program and allows them to order
and pay online.
For any franchisee looking to open
multiple units of a fun franchise and
help export some laid back California
cool, Chronic Tacos offers the perfect
Franchising USA
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Page 11
ex per t advice
David Banfield, President, The Interface Financial Group
Five Things
to Consider
When Buying a
“Always look for the unusual – an in-demand niche
market. It has been proven time and again
that a refined proposition is a strong proposition.”
success in today’s marketplace. As the
marketplace continues to explode with new
and diverse opportunities, the scope for an
individual’s success becomes unlimited.
David Banfield
Entrepreneurship today
comes in many forms.
Thanks to the internet,
stronger infrastructure,
increased awareness
and a little disillusionment
with the corporate
world, more people
than ever are turning to
self-employment to find
fulfilment, challenge and a
work-life balance.
Zuckerberg, Branson and Jobs are no
longer the only pinnacles of business
Franchising USA
For an increasing number, buying a
franchise is a compelling opportunity.
With a team of supporters at HQ, a proven
business plan and clear guidelines on
how to succeed, a ‘business-in-a-box’
franchise offers an appealing, wellbalanced challenge for those with drive
and ambition. If you’re in the market for
a franchise, then it’s essential that you
conduct some serious due diligence - here
are five things to consider as you browse
the market for the right opportunity for
Seek out a franchise that’s been
around the block and has some serious
history behind it. Look for an established
presence - a franchise is after all built on
a tried and tested model. The greater the
history, the greater the testing. On the
other hand, being on the ground floor of
a new franchise offering can be enticing and once again due diligence becomes the
order of the day.
When looking at a franchise you need
to be part of a large organization and a
large network.
You’ll benefit from the power of shared
experience, advice, and a franchisor
who’s genuinely committed to the success
of the team. An extensive network also
indicates a robust infrastructure and
access to vital support – essential for new
franchisees. Franchises that have grown
beyond their own national borders also
bring added perspective with international
Market share
Make sure the potential business
owns a reasonable amount of market share
for the industry. As a dominant player in
the market, it will be easier to build your
franchise. You’ll be able to more readily
leverage existing brand awareness, and the
strength and support of fellow franchisees
will bolster your business.
Niche market
Always look for the unusual – an
in-demand niche market. It has been
Visit or
Call (800) 553-5776
to Join the Fastest Growing
Pizza Chain in America
*Based on 2015 U.S. store growth. © 2017 LCE, Inc. 62622
Franchising USA
ex per t advice
David Banfield, President, The Interface Financial Group
proven time and again that a refined
proposition is a strong proposition. The
franchise opportunity does not have to be
a startup to qualify for the niche market
aspect - there are numerous examples of
well-established franchises that serve a
specific niche market, and they continue
to grow in the marketplace. The niche
market franchise invariably has limited
competition, which is another plus factor.
Make sure it really works
for you
Are you compatible and is the business
compatible to you? A franchise is not for
everyone. Be very clear about what you’re
looking to achieve from this partnership.
Talk to other franchisees and build a
realistic picture of life in the field. Talk
to your family and loved ones. If this
decision impacts them, ensure they fully
understand the consequences, and that this
Franchising USA
is the right choice for everyone.
There are many myths that continue
to surround the world of franchising,
not the least of which is the fact that a
franchise is a ‘silver bullet’ to success.
There might have been a time in franchise
development when this was true, but that
was probably several decades ago. Today
a franchise is definitely a business that
has to be worked and managed exactly
the same as any other non-franchised
business. The franchise element gives you
the framework, the support and brand
recognition, but it does not give you
the dedication and enthusiasm that the
franchisee must bring to the table.
Thinking that just because you are a
franchise owner you will have automatic
success is a substantial pitfall, and one to
be wary of. If you are not serious about
working hard or at least working smart,
then perhaps a franchise is not the best
vehicle for you. The more due diligence
that you do before you take the plunge, the
better the long-term results will be.
Buying a franchise can lead to a world of
opportunity and success. It’s a wonderful
road for those who choose to walk it. Keep
these five things in mind and you’ll be on
the right path in no
David Banfield is the President of The
Interface Financial Group, a position
that he has held for over 20 years.
He has been instrumental in starting
Interface as a franchise opportunity and
building it to its current international
status. Prior to his involvement with
Interface, he worked extensively in the
banking, credit and factoring financial
service areas.
Your Golden Opportunity
Page 15
Midas is a globally recognized leader in the tire and automotive service industry for
nearly 60 years. We are looking for motivated people to become part of our Midas
franchise family! Build your long-term success with a brand name customers know
and trust.
• Powerful local and national marketing
• Ongoing training and support
• Excellent point of sale and shop management systems
This advertisement does not constitute an offer of a franchise. A franchise offering can be made by us only in a state if
we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide
you with an appropriate franchise disclosure document. Franchises may not be available in all states.
Franchising USA
ex per t advice
Bob McQuillan, VP of Hand & Stone Massage and Facial Spa Franchise Development
Become Your
Own Boss:
Start a New Career
as a Franchise Owner
Before I ventured into
franchising, my last
corporate job interview
was set for 11 AM on
9/11/2001 in New York
City directly across the
street from the World
Trade Center. The night
before, I got a call. The
man set to interview
me rescheduled the
appointment because his
daughter was sick.
The next morning I saw the towers on
the news. My knees buckled and I said
to my wife Denise, “If not now, when?”
in reference to our ongoing discussion on
Franchising USA
switching up our careers and getting into
franchising. This was the turning point
when we began seriously researching
franchise ownership.
After years of working in corporate
America, I was intrigued by the idea of
running my own business. After all, if you
don’t change your own path, you’ll just
continue down the same dusty road.
How Do You Know It’s Time to
Be Your Own Boss?
You know it’s time to restart your career
if your current job is making you feel
used up. Maybe your professional skills
aren’t fully utilized or you want a more
rewarding career. Whatever the reason,
you need to have a passion to go out
on your own in business to succeed in
A lot of people hold good jobs in an
industry for 20 years and realize they just
don’t have the passion for their career
anymore. They may feel like the industry
has changed, it’s not what they signed up
for, or want to do something different.
Some people have a hidden desire to
mentor and lead once they’ve gained a set
of skills. These are all great reasons to
switch up your career.
If you’re ready to be your own boss but
don’t see the opportunity in your future,
franchising may be for you. If you’re
experiencing industry groundswells or
a lack of opportunity to move forward,
it may also be good timing to consider a
career change. These types of industry
trends are telling factors for when to
consider moving on.
Choose Your Own Career
Whether your current job keeps you up at
night or puts you to sleep during the day,
“Whether your current job keeps you up at
night or puts you to sleep during the day, it’s
important to keep in mind that you’re in charge
of your own destiny and career.”
it’s important to keep in mind that you’re
in charge of your own destiny and career.
If you’re worried about being able to make
it on your own, that’s a valid concern. Half
of new American businesses fail within
their first five years. This statistic alone is
reason to consider options like franchising.
If you’re used to following rules of a
corporate job, you would certainly be able
Gain Control of Your Career and
Future with Franchising
The majority of people I talk to who’ve
transitioned to franchising from corporate
careers worked for large companies where
they developed great skill sets. Many
worked their entire corporate careers
underneath a supervisor while wishing
they could lead.
Bob McQuillan
interested in being your own boss, consider
franchising. As your own boss you’ll be
able to work toward your own personal
success instead of toward a corporation’s
goal or someone else’s vision.
a financial standpoint, but that the buck
2.Lead teams and mentor people like
they’ve been mentored throughout their
own careers.
decisions that affect your company and
3.Be able to control what happens to them
in the future.
Bob McQuillan got into franchising at
age 35. Seventeen years later, Bob brings
a wealth of experience and a unique
perspective to the franchise industry.
He’s not only the VP of Hand & Stone
Massage and Facial Spa Franchise
Development, but also an owner of
three Hand & Stone locations. Bob is
committed to working with franchise
owners to ensure their financial success
in the growing health and wellness
industry with Hand & Stone’s recurring
revenue business model.
of the business.
If you’ve had a successful career but are
to follow rules in franchising or succeed
on your own as a business leader.
Franchising allows you to become an
entrepreneur while also having the support
of a corporate team. In franchising, one of
the greatest sources of satisfaction is not
only knowing what you can achieve from
stops with you. You can be the one making
family’s future while you hold the reigns
The most common reasons people change
careers to franchising are that people want
1.Commit to a sound investment that will
allow them to meet their long and shortterm goals.
Franchising USA
ex per t advice
Page 17
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D ECEM B ER 2 0 1 7
Retail Franchising:
Evolution of
the Industry
How Local Search Can
Make the
Register Ring
This Holiday
Shopping Season
Franchising USA
what’s new!
Malawi’s ‘Pizza with a Purpose’
Delivers 1 Million Meals to Africa
Malawi’s Pizza, the nation’s only
gourmet pizza franchise that pairs good
food with doing good, today announced
it has delivered 1 million meals to
children in the impoverished nation of
A milestone it is celebrating with plans
for a national expansion and launch of a
journey to deliver millions more under
its founding commitment to donate one
meal for every meal sold. Malawi’s Pizza
– Pizza with a Purpose ™ was created
by Roney in partnership with Chef Kent
Andersen after the Utah business man
returned from a humanitarian trip to
Malawi where 6.5 million people grapple
with hunger.
Under the Meal-for-Meal Exchange
Program, the company delivers nutrientdense meals to children and their families.
It buys local maize that is then blended
with vitamins and nutrients and delivered
to schools and villages throughout the
country in partnership with Feed the
Children. “The meals provided through
Malawi Pizza have directly benefited
our school meals and early childhood
development programs in Malawi,” said
Scott Killough, PhD., SVP of international
operations, Feed the Children.
Malawi’s Pizza has three stores in Utah,
Texas and Virginia, with a fourth about to
open in the Houston-area and more than
20 in the development pipeline, including
four more in Virginia.
Touchdown! NFL Stars and Texas Longhorn
Legends Set to Open Gigi’s Cupcakes in Austin
as Tennessee Titans, where they were
first introduced to Gigi’s Cupcakes in
“When I moved to Nashville in 2015,
one of the first things I was introduced
to was a dozen of Gigi’s Cupcakes. Once
my teammates gave me some, I fell in
love,” said Orakpo. “Football players
and cupcakes don’t exactly go hand and
hand, but that’s what makes this so much
fun. We’re family men and we know that
everybody loves a good cupcake!”
Gigi’s Cupcakes is expanding in Texas
with its first location in Austin set to
open in early 2018. The store, located in
Bee Cave, will be owned and operated
by University of Texas alumni and NFL
star football players Brian Orakpo,
Michael Griffin and Bryan Hynson.
Franchising USA
Orakpo, Griffin and Hynson forged
a lasting friendship when Griffin and
Orakpo played football for The University
of Texas between 2003 and 2008, helping
to bring home a National Championship
against University of Southern California
in 2005. Orakpo and Griffin went on
to play for the NFL and both ended up
“We are excited to bring a piece of
Nashville to Austin,” said Griffin. “The
city is growing rapidly with students,
young professionals and families, which
makes it an ideal spot for a dynamic
cupcake chain.”
“We plan to leverage our relationship
with UT Austin and give back to the
community that has meant so much to all
three of us,” added Hynson.
Gigi’s franchise information is available
Baskin-Robbins Announces Plans for
New Location in Michigan with Franchise
Group, TA Treats, LLC
- Military Veteran Helps to Expand the World’s Largest Chain
of Ice Cream Specialty Shops in the Midwest Baskin-Robbins, the world’s largest chain of ice cream
specialty shops, has signed of a single store development
agreement with new franchise group, TA Treats, LLC, to
develop a standalone ice cream shop in the Okemos area
of Lansing, Michigan. The group’s restaurant is planned to
open in the beginning of 2018.
TA Treats, LLC, is led by husband-and-wife team Tom and
April English. The couple has a rich history of small business
ownership and experience managing QSR (quick service
restaurant) concepts and convenience store locations throughout
Michigan. Tom English worked for years in the public sector,
serving in law enforcement, as a cabinet secretary, and as a judge,
in addition to completing a tour of duty in Afghanistan.
Due to Tom’s veteran status, he and his wife were able to take
advantage of Baskin-Robbins extraordinary incentive program
which offers a free initial franchise fee, a $25,000 value, for a
veteran’s first shop, and heavily discounted royalty rates for the
first five years that the store is open.* Baskin-Robbins continues
to add more military veterans to its U.S. franchisee base by
offering one of the best financial incentives in the industry.
For additional information, visit the Baskin-Robbins
franchising website.
*Details available in the Baskin-Robbins Franchise Disclosure Document
First Beeline Bikes on East Coast
Opens in Northern Virginia
Mobile Bike Service Franchise Continues Expansion with The Bike Lane
Owned by husband-and-wife team Todd
and Anne Mader, Beeline Bikes Northern
Virginia offers expert bike service and
advice with a fully stocked mobile bike
repair shop that travels to the customer
at the location, day and time of their
Beeline Bikes, the largest full-service
mobile bike shop in the country has
opened its newest location – and
first on the East Coast – in Northern
The Maders also own The Bike Lane,
a local bike shop with two locations
in Springfield and Reston, and have
aptly named their new mobile repair
shop Beeline Bikes Northern Virginia
Powered by The Bike Lane. Through
an exclusive partnership with Raleigh
and Diamondback Bikes, Beeline also
offers bike sales and delivery, as well as
parts, service and accessories. Beeline
Bikes Northern Virginia Powered by
The Bike Lane provides an unparalleled
and convenient bike repair service to
the Reston, Ashburn, Tysons Corner and
Herndon areas.
“We are thrilled to be joining the Beeline
Bikes team and introducing the brand to
our local community,” said Todd Mader.
“We have been serving cyclists in this area
for almost two decades and know that they
lead busy, active lives and are very techsavvy. With Beeline’s unique `We Come
to You’ service, we are now able to meet
their needs in their homes or at work, in
addition to our brick-and-mortar business.”
Franchising USA
Page 21
what’s new!
sweetFrog Frozen Yogurt Hosts Franchisee
Convention to Celebrate Momentous Year
sweetFrog Frozen Yogurt, the nation’s
leading frozen yogurt chain, recently
hosted the most successful sweetFrog
conference to date at the beautiful
Virginia Crossings Hotel & Conference
Center in Glen Allen, Va. from October
3 – October 5, 2017.
The conference was the culmination
of a productive and prosperous year.
sweetFrog’s commitment to premium
service, family friendly corporate culture
and engagement with the community has
produced one of the best years yet in 2017
and put the brand in perfect position for
long-term success.
Nearly 150 attendees from locations across
the country participated in the 3-day
conference full of educational sessions,
leadership workshops and lively social
hours. The large attendance is reflective
of sweetFrog’s impressive year-to-date
system growth. The company is on a hot
streak, securing 43 new signed agreements
and generating increased same-store sales
He says sweetFrog’s success can be
sweetFrog’s CEO, Patrick Galleher, credits
and their commitment to the company’s
employees, and corporate staff members
For more information about sweetFrog,
across the board in 2017.
all sweetFrog franchisees, managers,
for their commitment, drive and tenacity.
attributed to the company’s great people
core values.
please visit
New Tint World® E-Commerce Site Connects
Online Shoppers with Brick & Mortar Stores
Tint World® Automotive Styling
Centers™, a leading auto accessory
and window tinting franchise, has
developed a revolutionary new way
for customers to shop for automotive
accessories and have them installed at
their local franchise location.
“Our new online store is the first in the
industry to offer a streamlined system
for purchasing automotive parts and
accessories online and have the option
to ship those purchases directly to a
Tint World® location for fast, hassle-free
The new Tint World® online store, which
officially went live just in time for the
holidays, bridges the gap between online
shoppers and Tint World® brick and
mortar stores.
“Shoppers are more informed now than
ever,” Bonfiglio said. “By offering a
convenient online shopping experience
and competitive pricing, we’re able to
provide more products to customers and
the added-value of proper installation by
knowledgeable experts. The customer will
be able to identify nearby Tint World®
locations based on geographic location
and set installation appointments from
“We’re always looking to stay ahead of
the curve at Tint World®, both for our
customers and for our franchisees,” said
Charles J. Bonfiglio, Tint World® CEO.
Franchising USA
the online store interface. This will allow
for seamless communication between the
online store and physical store locations,
creating value on both sides of the
Amazing Lash Studio Announces Exploration
of Strategic Alternatives
The Company was started in 2010 by visionary entrepreneurs,
Jessica and Edward Le, with a mission to help all women feel
confident and look beautiful, at an affordable price. In just seven
years, the founders built and scaled an industry-leading, firstto-market franchise concept with strong financials, passionate
employees, a talented management team and incredible upside
potential. Now, the Company is looking to align with a strategic
partner that possesses the financial and operational expertise to
take Amazing Lash Studio to the next level.
Company, in order to better position the business for long-
“After years of pouring our hearts into this business, it has
matured to the point that we can devote the time with our children
that they deserve. As such, we believe it’s in the best interest of
our franchisees, employees and the overall business to pass control
of the Company to a partner who can maximize its value and
ensure that Amazing Lash Studio’s exceptional model, product
and consumer experience are upheld for decades to come,” Mr. Le,
CEO and Co-Founder.
term success.
Amazing Lash Studio, the nation’s largest and fastest
growing eyelash extension brand, recently announced that
it will explore strategic alternatives, including a sale of the
PIRTEK Locations Expand Across USA After
Company Introduces Mobile-Only Option
PIRTEK’s expansion continues apace across the United States
with the recent opening of several mobile-only franchise
That expansion went into high gear after the company rolled out
its Tier 2 mobile-only option last year, enabling entrepreneurs to
start franchises at a lower point of entry and faster time to market.
Mobile-only locations that have opened since September include
Columbia, SC; Madison, WI; Corona, CA; and Seattle. Since the
company introduced the option, 14 such locations have launched.
PIRTEK provides hydraulic and industrial hose replacement sales
and services. There are 73 franchises and a fleet of Mobile Service
Vehicles throughout the United States.
Under Tier 2, a franchisee can keep the inventory in a warehouse
or storage facility and lease two Mobile Service Vehicles. By
contrast, the standard Tier 1 model requires a franchisee to have a
full Service & Supply Center staffed with six team members and
at least two Mobile Service Vehicles. The company anticipates
that its Tier 2 franchises will grow into Tier 1 status quickly.
“The Tier 2 locations hit profitably in a shorter period of time,
because they have less overhead compared to a Tier 1,” said Glenn
Duncan, chief executive officer of PIRTEK USA. “They’re more
sales-focused, too. They don’t have a home base, so they’re out
in the field a lot. In fact, some current Tier 2 locations are talking
about expanding into a Tier 1 earlier than three years because of
customer demand.”
The Tier 2 model has received positive reviews from owners. “It
makes franchise ownership more accessible to a larger group,”
said Dan Ferretti, owner of PIRTEK Space Coast in Rockledge,
FL, who recently opened a Tier 2 in Daytona. “It also enables
existing owners to own multiple franchises – we wanted to take
advantage of that benefit.”
Franchising USA
Page 23
Featu re
b y G i n a G i l l Fr a n c h i s i n g U S A
“A lot of the
clothing lines
have become
focused and
are relying
on investors
to open new
Franchising USA
Retail is an industry
that has developed
with the ever-growing
needs and demands
of its consumer. A lot of
businesses are created
due to necessity, while
retail relies on the desires
of the public.
Throughout time, retail has developed
from malls to box stores to online
shopping. It’s the driving force behind
Black Friday, Cyber Monday and some
“Big box stores have created a one-stop
shop of convenience that reaches all
necessities of day-to-day life.”
remained stable after the recession have
a tried and true set up. They provide
clothing that is constantly changing
to keep up with the trends, while the
marketing and tech support is established.
The customers recognize the brand and
there is an online presence.
Before committing to a specific clothing
franchise, researching the profits and
locations of certain stores. There is such a
variety that the choices are unlimited, so
there is the option to be particular.
would even say Valentine’s Day. It has
commercialized most holidays, dominated
marketing platforms and plays a role in
most other businesses.
Most service industries now offer retail
options to boost profit, while other shops
have broaden their range of products to
give their consumers more options.
The powerhouse of retail is lined with
racks of cashmere and wool blazers. Malls
are filled with clothing stores from door
to door. The options run from low end to
extremely high end. Some shops focus on
specific apparel like shoes or handbags,
while others cover all clothing and
accessories, of all ages and styles.
With a surge in online shopping,
clothing stores have had to recreate their
approaches. Most shops have expanded
their options to the internet, offering
different sales and designs online only to
create a demand.
A lot of the clothing lines have become
franchise focused and are relying on
investors to open new stores. While
retail outlets used to be dominated by a
sole CEO and a head office, they have
expanded their reach to the franchising
Those interested in fashion should
consider a clothing store as an easy
investment. The brand names that have
Big Box Stores
People are strapped for time and the
easier shopping can be for them, the
better. Nowadays, people can order their
groceries online and have homemade
meals brought to their door all week. The
more convenient something becomes, the
more people will buy into it.
Big box stores have created a one-stop
shop of convenience that reaches all
necessities of day-to-day life. Walmart
aisles are filled with groceries, clothing,
cleaning supplies, toys and even tires. Big
box stores now offer services including eye
exams, restaurants and hairdressing. One
person could spend the whole day walking
from one end to another checking off all
the needs on their to do it list.
Franchising USA
Page 25
Featu re
b y G i n a G i l l Fr a n c h i s i n g U S A
“Some franchises either specialize in
furniture, home appliances and décor, while
others specialize in technology but offer
a selection of products appealing to the
interior decorator side of the consumer.”
These stores have dominated the retail
industry by taken over every product
there is to sell and adhering to the needs
of convenience. It’s a large financial
investment but the profit is a guarantee.
There is a lot of competition with other
surrounding stores; the employee turnover
is high, its still successful and easy to
run. Most franchises have come up with
a secured plan that involves a consistent
layout, deals and sales placed at the right
time and a method for profit.
It would be wise to consider possible
locations and territories. A lot of the big
box stores have already made enough
space in a lot of areas and there isn’t much
need for more in the community. While
Franchising USA
there may be new industrial parks at the
developing stage looking for investors.
There is not a lot of heavy lifting with this
type of franchise, the business typically
runs itself. However, if one is looking
for a creative investment, big box stores
do not usually leave a lot of room for the
Home Décor and Furniture
Decorating the home has always been an
interest of the homeowner, but recently the
industry has had a higher demand. With
social media sharing new and creative
ideas, it seems like everyone wants to be
involved in home renovating.
“There are retail industries
dedicated to pet ownership,
with the sales of pets, pet food
and pet clothing. In 2016, the
pet industry reached over $66
billion in sales.”
There has been an increase in house
and home television series and beautiful
homes have become more accessible to the
everyday person. Do-it-yourself projects
are tried and tested out by everyone; you
no longer have to be handy to give your
home a brand new face-lift.
Lumber stores have expanded to décor
and furniture, while furniture stores
have expanded to televisions and home
appliances. Franchises have understood
the consumer’s needs and fulfilled them.
There is a lot of choice for investors to
consider and again research into location
is definitely worth the time.
Home décor and accessories has also lined
the shelves of other retail stores, creating a
bit of competition. Some franchises either
specialize in furniture, home appliances
and décor, while others specialize
in technology but offer a selection
of products appealing to the interior
decorator side of the consumer.
Retail goes above and beyond clothing
and furniture. A lot of stores specialize
in beauty products and skin care, while
others focus on groceries and liquor. One
thing is for certain, a retail store focused
on one product is rare and the industry has
had to broaden its product range to cover
the many needs of customers. People are
willing to spend more for convenience
than quality. If they can service their
needs in less time, they are likely to open
their wallets.
With people being more particular in
their choices, the products have not
only increased in quantity, so have the
consumers. The buying public doesn’t only
target the working class, it also adheres to
children and even animals. There are retail
industries dedicated to pet ownership, with
the sales of pets, pet food and pet clothing.
In 2016, the pet industry reached over $66
billion in sales.
Even though people are having less and
less children, the baby care product market
reached just over $44 billion in 2016.
There are more safety products, organic
health care products and toys for babies
nowadays than ever before.
So before considering a certain retail
industry, it’s smart to look at not only the
variety and quantity of products being
sold, but also how it appeals to the many
consumers that retail covers. For example
a clothing store that has high pricing, great
numbers, high profit and sells to all the
ages, genders and considers their pets, with
easy access to online shopping, would be a
strong contender in the competition.
There are so many options to consider
when it comes to retail, where and what
“There are so many
options to consider
when it comes to retail,
where and what is sold
could make or break a
is sold could make or break a franchise.
The franchise system had a recipe for
success, a head office that is constantly
providing new products that are changing
with the trends. It generates a profit, while
also running itself, allowing franchisees
to be surrounded in the world of business
without all the hard work. As far as
franchises go, it’s definitely worth a try on.
ABOUT THE AUTHOR: After receiving an English
Degree, followed by a Journalism Diploma, Gina
Gill became a freelance journalist in 2008. She has
worked as a reporter and in communications, focusing
on social media. She currently works as a community
information officer with Epilepsy Society, while
pursuing her writing career at the same time.
Look out for our
next special feature:
Franchising USA
Page 27
Christopher Conner, President, Franchise Marketing Systems
Retail Franchising:
Evolution of
the Industry
Retail has been going
through one of the most
tumultuous time periods
and industry has seen
maybe since the industrial
revolution made horse
drawn carriages irrelevant.
E-commerce has created doubt and
uncertainty to such an extent in the retail
market that many even question the
sustainability of such established brands
like Walmart.
E-commerce has completely
revolutionized the retail market segment
and thrown established retailers into a
tailspin with brands being overtaken by
the “Amazon Phenomenon”. Everything
from toilet paper to coffins are now being
purchased online and the traditional
retailer is trying to piece it all together.
The retail franchise segment has
experienced the same evolution and
massive overhaul with the advent of
e-commerce buying trends increasing
and breakneck speeds. At the same time,
commercial real estate prices in many
markets are still high and increasing so
one would believe that there is a good
portion of retail that is still doing well and
actually expanding.
Franchising USA
“Gone are the days of massive warehouse
retail concepts which offer discount
pricing and wide selection as their primary
value propositions; now is the time for
specialization and knowledge-based retail
The fun part of the franchise market is
that it is an excellent temperature gauge
for what market segments are doing
well and where the market growth is
occurring. The retail franchise market
has had expansion in concepts that are
able to create an experience at the unit
level and give the buyer a reason to be in
the location. Food service and Fitness are
the obvious market segments that have
benefited from this e-commerce revolution
where the consumer still needs to come
into the location to purchase the service
or product. For other categories of retail
franchising, the ones that will make it
moving forward have found ways to still
add value to the buying experience at the
store level.
For example, BARAMI is a new franchise
offering that was put together with a focus
on value and customer experience which
will allow customers access to high end
designer outfits at discount pricing, the
clerks have experience and training to
help customers put outfits together and
provide specific fashion guidance based on
the client’s preferences and look. Klein,
Epstein and Parker is another clothing
brand that offers custom men’s suits and
clothing that is custom fit to the customer
and they use a proprietary process to
design completely unique looks and fits for
suits and other men’s clothing.
The key to both BARAMI and Klein
Epstein and Parker are that they drive the
customer into the location in order to both
provide an experience to the client and
sell the optimal product to that person.
Both brands sell clothing, something that
e-commerce has taken huge percentages
of buyers from other retail businesses, but
these concepts offer differentiation and
custom experiences which keeps value and
purpose at the store level.
“The retail franchise market has had expansion in
concepts that are able to create an experience at the unit
level and give the buyer a reason to be in the location.”
The retail franchise market has shrunk
overall in the past ten years, but after the
initial conversion to e-commerce, the
market is seeing a new resurgence and
new life for opportunity. For one, retail
has gotten smaller at the store level. Gone
are the days of massive warehouse retail
concepts which offer discount pricing
and wide selection as their primary
value propositions; now is the time for
specialization and knowledge-based retail
experience. Customers want experience,
consultation and interaction with a staff
member who knows enough about the
product and service to provide value and
guidance to make a better buying decision.
CoffeeIcon is another example of retail
which has transitioned into the new world
of retail with a smaller retail location
that focuses entirely on K-Cup coffee
products. The location is high-end and
comfortable, the store clerks are extremely
knowledgeable and know enough to
really guide the customer through
purchasing decisions and make important
The retail franchise market has a variety
of strong franchise opportunities and
potential retail investments; the key when
making a buying decision to is understand
how the model fits into today’s retail
marketplace and whether the model is
operating “with the tide” or “against the
tide” of what’s happening in the retail
franchise market.
Christopher Conner is the President
of Franchise Marketing Systems
and has spent the last decade in the
franchise industry working with
several hundred different franchise
systems in management, franchise
sales and franchise development work.
His experience ranges across all fields
of franchise expertise with a focus in
franchise marketing and franchise sales
but includes work in franchise strategic
planning, franchise research and
franchise operations consulting.
Chris Conner
Franchising USA
Page 29
Alex Porter, CEO, Location3
How Local Search Can
Make the
Register Ring
This Holiday Shopping Season
NRF reported holiday
retail sales increased 4%
from 2015, to $658.3
billion in 2016, showing
consumers are eager to
But with an increasing amount of online
shoppers, restaurants and stores are
struggling to stay competitive.
During the holidays, stores can run low
on inventory or are overcrowded. Using
local search, franchisees can utilize offline
data patterns, including where, when and
which stores consumers frequently shop, to
increase revenue from holiday spending.
Can a Frenzied Customer Find
Your Location Easily?
Holiday shoppers can be stressed and
easily annoyed, meaning retailers have
to work harder to please them. Is your
location discoverable online? Can
someone easily find it using Google,
Facebook, Amazon or Edge? Bad data
can wreak havoc on your brand by
showing conflicting local search listings
for your business and has the potential to
keep your listing from appearing at all.
Your location(s) will be undiscoverable,
resulting in a lost of sale and overall
Brainstorm non-branded, industry
keywords based on user query data within
online directories and search engines.
Consumers are increasingly searching for
agnostic terms, “roasted turkey,” instead
of for a specific brand (Boston Market).
Ignoring these general searches will
potentially let the competition capture
those customers and incremental revenue.
Use that same data to develop product- and
category-focused ads for these brandagnostic search queries, and develop ad
copy and ad extensions that speak directly
to the user and their immediate interest.
Understand Supply and
Demand During the Holidays
The trick to driving foot traffic to your
locations? Leverage national campaigns
that are also complemented by hyper-local
On a national scale, distribute relevant
holiday content to all business listings
on Google and Bing to encourage store
visits, including promotions and reward
Franchising USA
different or unique. Don’t simply spend
money recklessly to achieve Position One
ranking and ignore the important steps
required to connect user queries with
qualified ad copy. Connect thoughtful ads
with robust landing pages and content that
continue to move them toward a purchase
programs. Launch a national paid media
campaign focusing on driving awareness
of specials and promotions. National PPC
focuses on brand terms and messaging
and a national display campaign drives
awareness for both store locations and
e-commerce options.
On a hyper-local level, analyze historical
data by region and trends from previous
peak seasons, and use that data to create
local paid search campaign segments
based on the varying performance of
specific regions.
It’s important to properly address budget
management and impression share during
these high-volume periods. Have a plan
of action for daily/hourly management
of campaign budgets and bids on top
performing keywords to capture the
maximum amount of relevant search
volume possible. Some competitors (and
non-competitors) overspend media dollars
during peak holiday seasons, increasing
costs for everyone. If you’re not managing
budgets accordingly, you could be paying
top dollar and still fail to achieve top
ranking. Monitor potential competitors
that cast a wide net, with limited targeting,
and spend dollars recklessly to achieve
top ranking. Rather than outbid them,
key tactical changes to your campaign
- when managed efficiently - can help
your business ranking in the top three
spots for your core keywords and allow
you to retain your market share without
sacrificing ROI.
For Those Online-to-Offline
Shoppers - Is Your Site Mobile
Is your business information up-to-date
and accurate across the major directories
and search engines? If you have a different
social page for each location, ensure
messaging and branding is universal
across the board.
Mobile makes up more than 60% of
all search activity. Your site should be
mobile-optimized and offer incentives for
downloading your app. Hitwise’s “Mobile
Search: Topics and Themes” report found
“Food & Beverage” resulted in 72% of
mobile search volume. Consumers need to
eat, and you need to connect with them.
82% of shoppers consult their phones
in-store before purchasing. What is your
online copy saying about your brand? Are
your prices competitive? Is mobile call
tracking enabled for customers who dial
one of your locations? It’s no longer just a
store or online experience, it’s a mobilefirst experience.
Personalize an individual’s shopping
experience by understanding their interests
and past purchases. Would they prefer
tofurkey? If so, provide a coupon for
that product. By utilizing customer data
to create a profile, you can cater to their
needs the minute they step in-store. Once
there, focus on “near-me” search. Creating
product-focused search ads for brandagnostic queries like “happy hour near
me” or “cheap eats” are a quick way to
draw in foot traffic. It ensures your stores
are showing up in organic search results
and can draw a wide range of prospective
customers who might not have stumbled
across your name before.
While retail might be moving towards
digital, consumers will be shopping
in stores for a while. They value the
experience and feedback from an
associate. The key is improving and
creating a personalized in-store experience
and leveraging data to deliver more
customized products and offers. Voice
search, mobile apps and email marketing
will continue to help build detailed
customer profiles used to steer shoppers
to their interests, complete with real-time,
individualized sales offers. A retailer’s
job is to be flexible, offer personalized
experiences and let the shoppers own it
on their own terms. If you don’t, your
competitor will.
Alex Porter is CEO of Location3, where
he forges seamless relations between
Location3 Media and prospective clients,
and oversees the day-to-day operations
of the entire company.
Know Your Customer Better
Than Your Competitor Does
If you and a competitor are selling turkeys,
consider why your brand or product is
Franchising USA
Page 31
ex per t advice
Lora Kellogg, President & CEO, Curious Jane
How to Support
Your Franchisees’
Local Marketing
Lora Kellogg
A common theme at
this year’s Franchise
Consumer Marketing
Conference was that
franchisors are seeking
new ways to help support
the local marketing efforts
of their franchisees.
Our team met with marketing VPs,
marketing directors, and CEOs, and the
message we heard from all of them was
that franchisors are actively looking for
opportunities to help franchisees at the
local level. The trick is finding the best
way to support those efforts.
Supporting Franchisees
Most franchises require every franchisee
to contribute to a national ad fund
that goes toward franchise marketing
campaigns that benefit the brand as a
Franchising USA
whole. Franchisees understand those funds
are typically used to research and develop
branding campaigns, search campaigns for
branded terms, and display campaigns for
company-wide initiatives. Unfortunately,
that is not enough.
allowing franchisees the freedom to create
local marketing campaigns. As your list of
preferred vendors shrinks, the consistency
of your branding grows.
In addition to reaping the benefits of
national marketing campaigns, franchisees
should be encouraged to advertise locally.
Local efforts benefit the company at all
levels — not only by producing higher
Google search rankings, but also by
yielding more leads, more foot traffic,
more local sales, and brand consistency.
If a franchisor handles the national
media buy, it makes sense also to
encourage franchisees in a specific region
to pool their resources for local media
buying. Their marketing dollars will
go farther as a group, and advertising
opportunities will increase.
Here are four things franchisors can
do to ensure that all of their locations
are making the most of local marketing
opportunities and tactics:
Identify preferred vendors
Create a short list of approved
vendors for franchisees to use in their
local marketing efforts. Vet vendors to
ensure they share your franchise’s values.
Establishing relationships with specific
agencies ensures any localized marketing
projects will be in line with brand
standards and that all parties are operating
under a shared set of expectations.
McDonald’s, for example, reportedly
has just seven preferred vendors for all
of its U.S. locations. The fast-food chain
formerly used about 60 agencies to handle
local advertising. For a brand as large as
McDonald’s to narrow its vendors to that
short list means it can maintain the overall
look and feel of its branding while still
Regionalize media buying
Let’s say a franchise with 30 locations
in a particular market contributed just
$500 per location for a regional ad fund.
That would give the group a significant
budget to pursue opportunities on multiple
platforms, such as through local digital
and social ads, expanded paid search
options such as including local competitor
names, and even music streaming sites
and TV ads. These regional campaigns
still would include a localized aspect
that would help drive customers to visit
locations close to them.
Develop channel-specific
If your franchisees are handling their
own local advertising, every member of
the company should be trained on the
guidelines and recommendations for each
channel used across your franchise. These
guidelines should cover design, wording,
and posting frequency. They also should
address differences among various social
“Local efforts benefit the company at all levels — not
only by producing higher Google search rankings, but
also by yielding more leads, more foot traffic, more local
sales, and brand consistency.”
platforms, such as the types of images that
will be successful on Instagram versus
Snapchat or the type of text appropriate for
Facebook versus Twitter.
Having these guidelines in place will help
franchisees feel confident in their efforts
and should lead to success, as location-
specific posts that show images and faces
customers recognize are more likely to
get a response than stock imagery because
they feel more relevant to the target
audiences. Eye-tracking studies show that
consumers look carefully at photos of real,
relevant people and products and pass
right over generic images.
Localize pay-per-click and
social media ads
Supplement national advertising with
local advertising in both pay-per-
click campaigns and social media ads.
Encourage franchisees to use content
approved or provided by the franchisor to
promote your brand alongside their content
related to local events and deals.
By creating their own marketing plans
using franchise-approved creative and
messaging, franchisees can take control
of their local advertising and business
results without losing the franchise’s brand
identity along the way.
Franchisors and franchisees both benefit
from building complementary marketing
programs. With proper training and
access to preferred vendors, franchisees’
efforts can make a huge difference in both
engaging on-the-ground employees and
attracting customers at the local level.
Taking the steps outlined above can help
both corporate and local franchisees
and lead to more successful franchise
marketing campaigns.
Lora Kellogg is president and CEO of
Curious Jane. With nearly 15 years of
experience and a portfolio of top brands,
Curious Jane is a leading ad agency
specializing in franchises. Lora and her
team work with Franchise Times’ Top
500 franchises and emerging franchises
to grow sales, increase traffic, build
brand awareness, and generate leads.
Franchising USA
ex per t advice
Page 33
ex per t advice
George Knauf, Senior Franchise Business Advisor, FranChoice
How You Work
Over Eggnog
Think about the times
that are most important
to you, the ones you
think of when no one is
around and you are not
near an electronic device
that is pinging you with
How many of those were of work, your
boss, a project, commuting to work or
traveling on business?
How many were of your spouse, your kids,
family, travel, your passions?
Not only do we need to give some thought
to how we work, we also need to give
some thought to how we live! Prioritizing
the most important things will allow us to
figure out how we need to be working.
There is little point to grinding out
long hours at work if we miss the most
important things in life. But during the
entire time of the Industrial Revolution we
have been trained to trade long hours and
time away from family for some sense that
we will be cared for when we can’t work
like that any more in retirement.
What that meant for many people is that
they missed a lot of important family
events as they worked late or were
traveling. It meant that they didn’t get to
explore their passions or hobbies.
The opportunity that we have today is to
change the way we work and earn so that
Franchising USA
we build the income streams that support
our lifestyle, not have those work roles
become our lifestyle.
The Fall and Winter holidays are upon
us, we will carve out time for celebrations
with friends and family. Is this your time
to look around you and evaluate how you
want to work and what priorities you want
to emphasize beyond your work? It is a
great season to reminisce and to plan for
the future.
If you just need to move from working
Nationally or Internationally but you
desire to work a normal work schedule,
a local franchise business of almost any
variety can get you to that goal.
Do you have kids at home and want to be
able to attend sports events or recitals? An
executive model might give you that local
business but add a manager to give you
time flexibility. While you may work a
somewhat typical number of hours you can
often shift them to adjust for family events.
Do you want to go all in with your family,
passions and hobbies? Then maybe a
semi-absentee business is what you need
to be building. You would have a manager
or management team that
If you want to have a business that also
contributes to your community, there
are options to do that. Although, if you
build a successful business you can still
contribute to your community in your own
way. Your business itself does not have to
be the contribution.
Is creating jobs in your community
important to you? Whether hourly
starter jobs, technical blue-collar jobs or
white collar professional jobs there are
franchises that would give you the ability
to help those in your community stay
gainfully employed and to move their
careers forward.
In some cases we can find a franchise that
ties into your hobbies or interests. The
one thing to be cautious with there is that
sometimes turning your hobby or interest
into how you earn money takes away the
ability for you to enjoy it.
If someone that loves golf left a corporate
job to become a golf pro they might find
“This year as you are holding your eggnog and
spending time with family by the fire maybe give some
thought to what is most important to you and how to
create the life that rises to meet your greater goals.”
that golf pros don’t play a lot of golf. They
manage sign-ins at tournaments, give golf
lessons, make sure the course is properly
maintained and much more.
Would turning your passion into your
income stream be a good idea for you if it
meant that you could not do it yourself as
often anymore? For some people it is the
joy of sharing their passions, and they can
give up doing them a bit to provide that
experience for others.
So, this year as you are holding your
eggnog and spending time with family
by the fire maybe give some thought to
what is most important to you and how
to create the life that rises to meet your
greater goals. Without an intervention
by the lottery we all need to make money
to support and provide for our families.
How we do that is completely open to
Franchising offers the benefit of a
proven system, training, support, R&D,
Marketing, supply chain and much more.
For many corporate professionals the
ecosystem that they find with franchise
companies feels a lot like what they are
used to in corporate America. They
are comforted by the idea that they are
not out there meeting challenges and
opportunities alone.
With any luck when this season circles
back around next year you will be looking
at what are the subsequent rounds of
steps you want to take on your path to
independence, control and happiness.
My suggestion for the coming month is to
pick up a notebook and start making notes
about what is important to you, how you
want to work, what kind of lifestyle you
want to have and the goals you want to
pursue. The more you jot down the clearer
your parameters for a franchise will be.
Then ask your family what they wish you
George Knauf
would do with them, where they want to
go with you and the experiences they feel
are important.
I know it may initially seem odd to begin
planning how you will earn by figuring
out what you want to prioritize outside of
earning. This will all make sense when
you apply those rules to the companies you
look at, I promise. Over 20 years helping
people achieve their dreams has shown me
over and over again how looking at the full
picture makes all the difference.
What is your success story? Let’s go find
George Knauf is a highly sought after,
trusted advisor to many companies;
Public, Independent and Franchised, of
all sizes and in many markets. His 20
plus years of experience in both startup and mature business operations
makes him uniquely qualified to advise
individuals that have dreamed of going
into business for themselves in order
to gain more control, independence,
time flexibility and to be able to earn in
proportion to their real contribution.
Contact the Franchising USA Expert
George’s Hotline 703-424-2980.
Franchising USA
ex per t advice
Page 35
Want to stay on top
of the latest news
and whats happening
at the forefront of
Franchising USA
Subscribe to
Franchising USA’s newsletter and receive
all the latest franchising news delivered
straight to your inbox, every week!
To subscribe visit:
Page 37
Veterans in Franchising
Franchising USA
Veterans interested in franchising
can take their skills learned in the
military to successfully own and
develop small businesses. Learn
more and support veterans in
franchising at
• 650 franchise companies
• 151,000 veterans and their
spouses found careers in the
franchise industry
• 5,100 veteran franchise owners
Page 39
V e t e r a n s i n F r a n c h i s i n g S u ppl e m e n t
D EC e m b e r 2 0 1 7
Our Veterans in Franchising special supplement has become
a regular feature of Franchising USA.
To share your story in the next issue, please contact
Vikki Bradbury, Publisher
Phone: 778 426 2446
On the Cover
40 Advice on What to Look for in Your
Next Franchise
News and Expert
44 10 Resolutions Veterans Should Consider Before Buying a Franchise in 2018
40 From Air National Guard to Raw Juices: Advice on What to Look for in Your Next Franchise
46 Top Franchises for Veterans
Top Franchises for
46 Window Genie
47 FirstLight Home Care
Philip Palmer, Franchise Owner, Juice It Up!
42 Operation Homefront and Outback
Steakhouse Launch ‘At Outback, We
Serve Those Who Serve’ Campaign
Operation Homefront
44 10 Resolutions Veterans Should Consider
Before Buying a Franchise in 2018
Jim Mingey, Founder and Managing Director,
Veterans Business Services
48 9Round
49 sweetFrog Frozen Yogurt
Franchising USA
Veterans in Franchising
Philip Palmer, Franchise Owner of Juice It Up!
From Air National Guard
to Raw Juices:
Advice on What to
Look for in Your
Next Franchise
Franchising USA
“Find a true partner in an industry that excites you; your
chances of succeeding are far greater with an industry
you’re personally passionate about.”
After ten tremendous
years in the Air National
Guard, I had the unique
opportunity to jump right
into the franchise industry.
I joined my wife and her family in
managing an already successful business
portfolio of fast food burger restaurants
in 2008. After effectively building and
managing their existing franchise, I knew
it was time for a new challenge and a fresh
start to help shape my portfolio positively.
It was then, with the support of my wife
and two children, that we decided to start
over, move to a new state and begin a new
franchising adventure.
My family is my world and I wanted to
make sure that the brand my wife and I
chose to grow with, not only was the best
business decision, but represented our
family’s evolving values. After thoughtful
consideration we chose Juice It Up!, a
family brand, built on values, quality
products and hard work.
After a lucrative career in the
Air National Guard, when did
you know that you wanted to
join your wife in the franchising
After spending over a decade in the Air
National Guard, I gained much more
than I anticipated, including invaluable
experiences that taught me discipline,
commitment and loyalty. When I had the
pleasure of joining my wife’s existing
family business, I realized that my
military experiences could translate into
franchising. It was also during this time
I learned first-hand how to run a very
successful organization, as well as develop
a desire to own and operate my own
After I left the military, I wanted a career
that allowed me to spend more time with
my family and promote healthy living.
Owning a franchise has allowed me to
be a life and business partner with my
wife, as well as provide for my family,
and we’re ready to take on a new industry
that resonates with the vibrant and active
lifestyle we want for our family.
Why did you ultimately choose
to franchise with Juice It Up!?
Once my wife and I made the decision
to move on from our previous venture, it
took us a while to put our finger on the
right franchising opportunity for us, and
also for our family. Truthfully, there are
many incredible opportunities around
the United States for people who want to
be successful in the franchising industry.
However, once we met the corporate team
at Juice It Up! and learned more about the
brand, and experienced their raw juice and
hand-crafted smoothies for ourselves, we
immediately knew this was not only an
industry we wanted to franchise in, but a
team we wanted to be a part of.
It was a smart business decision on our end
to take advantage of the real estate team
that Juice It Up! offers to its franchisees,
and together we were able to determine the
perfect market. Backed by the Juice It Up!
team and their extensive market research,
I was able to claim a territory that will be
not just new and exciting to the brand, but
it’s a new area where there’s a real need for
a raw juice and smoothie concept within
its community.
What really solidified our franchise
selection was the opportunity to take
advantage of the VetFran program, which
offers a deep discount of 60% off the
franchise fee. In addition, it gave us the
tools and the ability to not only own one
location, but allowed me and my family to
build a portfolio by essentially giving us
the opportunity to purchase three stores
for the price of two. This unparalleled
discount has made it possible to grow and
Philip Palmer
build a prosperous family business for my
wife and my children.
What advice would you give
to Veterans who are looking to
enter the franchising industry?
Find a true partner in an industry that
excites you; your chances of succeeding
are far greater with an industry you’re
personally passionate about. I felt
recognized as a true partner in the
business, and have received a continuous
line of support from the beginning of the
journey throughout the life of the business.
The military teaches you how to plan,
strategically and tactically, operate and
implement a plan. Owning a business is
very similar, except with a franchise, they
give you the plan to succeed. You just have
to execute. The great thing is, all of the
skills and experience I learned from the
military have translated into my franchise
career. I’m hopeful to instill this same
sense of team within my stores and with
my employees, by making sure everyone
I employ knows there’s a support system
behind them, always.
After ten impactful years of service,
Philip Palmer retired from the Air
National Guard in 2008. Upon his
retirement, he joined his wife and her
family in the franchising industry,
managing several fast food burger
giants. This past year, Philip Palmer
and his family started fresh in Orlando,
by signing a franchise agreement for
three Juice It Up! locations.
Franchising USA
Veterans in Franchising
Page 41
Veterans in Franchising
O p eration H omef ront
Operation Homefront and
Outback Steakhouse Launch
‘At Outback, We Serve
Those Who Serve’ Campaign
Operation Homefront and
Outback Steakhouse
announced a new
partnership to recognize,
welcome, and serve
military families in their
communities throughout
the year. It started on
Veterans Day.
The “At Outback, We Serve Those Who
Serve” campaign will engage customers
through a variety of activities that will
raise funds and awareness for Operation
Homefront’s mission and programs,
including the Critical Financial Assistance
program to support the urgent needs of
military families struggling with rent and
mortgage payments, home and car repairs,
food, groceries, utilities and more. The
year-long campaign will support military
and veteran families who face challenges
as they transition to civilian life in the
communities they have worked hard to
protect, while offering great meals and
experiences honoring their service.
“Our nation’s men and women in uniform
make sacrifices every day to serve and
protect our freedom. Outback is proud to
partner with Operation Homefront and
support our nation’s military, veterans and
their families through the ‘At Outback, We
Serve Those Who Serve’ campaign,” said
Gina Collins, Chief Marketing Officer,
Outback Steakhouse. “We recognize
their service and share a commitment to
Franchising USA
the communities they have worked so hard
to protect.”
building strong, stable, and secure military
Since first opening in Tampa in 1988,
Outback has been a proud supporter of
America’s military and veterans and
continues to provide them with a great
place to enjoy a delicious meal and fun
experience in their community. Outback
is now working closely with Operation
Homefront to help deliver essential
programs that will address the critical
needs of military families across the
The “At Outback, We Serve Those Who
Serve” campaign will offer Outback
customers the opportunity to enjoy
delicious offerings and demonstrate
their support for military families
through purchases at their local Outback
“Operation Homefront is very excited
to partner with Outback Steakhouse and
their customers to help America’s military
families,” said Brig. Gen. (ret.) John I.
Pray Jr., president and CEO of Operation
Homefront. “The entire Outback team
shares our continuing commitment to
our veterans and military families and
their support will allow us to deliver the
programs and services this very special
group of our fellow citizens needs so they
can thrive, not simply struggle to get by, in
The campaign will support military and
veteran families, including junior- and
mid-grade enlisted service members
(E1-E6) and all post-9/11 wounded, ill or
injured service members with medical
documentation on injury and discharged
with honorable service within the past
seven years.
Together, Outback Steakhouse and
Operation Homefront are making a
difference at every meal.
About Operation Homefront
Founded in 2002, Operation Homefront
is a national nonprofit organization
whose mission is to build strong, stable,
and secure military families so that
they can thrive – not simply struggle to
get by – in the communities they have
worked so hard to protect. Recognized
for superior performance by leading
independent charity oversight groups,
92 percent of Operation Homefront
expenditures go directly to programs
that support tens of thousands of
military families each year. Operation
Homefront provides critical financial
assistance, transitional and permanent
housing and family support services to
prevent short-term needs from turning
into chronic, long-term struggles.
Thanks to the generosity of our donors
and the support from thousands of
volunteers, Operation Homefront
proudly serves America’s military
families. For more information, go to
Page 43
JANUARY 18 - 20, 2018
No matter what you want to do, Franchise Expo South can help you get there.
It’s the only place you can interact with over 200 FRANCHISE BRANDS in
EVERY INDUSTRY (some investment levels as low as $10,000), learn from
industry experts at 60+ free educational seminars and consult with financial
experts on how best to fund your business.
Franchising USA
Veterans in Franchising
Jim Mingey, Founder & Managing Director, VBS
10 Resolutions
Veterans Should
Consider Before Buying
a Franchise in 2018
Happy Holidays to all Veteran Entrepreneurs Everywhere!
type of business? Will they support
your decision given what think about
your faults, personal history and
people skills? And if your still have
doubts, take a personality test to better
understand how your traits might
affect the success of a franchise.
Resolve to only commit to an
opportunity which will stoke your
passion and will “get you out bed
in morning” to face the tests of the
day. Examine your strengths and
weaknesses and commit to improve
any general skills sets needed before
you go forward with any challenge.
Jim Mingey
When putting together
New Year’s resolutions
for 2018, most people
assess where they
are now and make
commitments to improve
where possible.
When the items on your list are personal
like losing weight, stopping risky
behaviors or improving your mental health
you might have some reasonable control
over the outcomes. If your resolution is
to improve your financial future through
self-employment or buying a franchise,
then people, places and things beyond
Franchising USA
your current knowledge or maybe even
your own understanding of your own
personality may need detailed assessment
and investigation.
10 resolutions a veteran
should consider making before
committing to buy a franchise in
Resolve to assess whether “you”
are compatible with your idea for
acquisition of a franchise. Ask your
family and friends what they honestly
think about your personality and
whether its suited for the rigors of
daily operation or ownership for the
franchise selected. Do they believe
you can consistently manage that
Resolve to realistically examine your
access to capital for a franchise before
spending considerable due diligence
time on the opportunity. Check out
both debt and equity availability to
you for the entire capitalization needed
for the venture. Estimate how long it
will take to get the cash available and
assess how long it will last. What’s
your backup to the backup for your
financial plan.
Resolve to research whether you
qualify for subsidies provided by
the Veterans Administration for
VRE Self-Employment training
benefits. Resolve to ask your potential
franchisor whether they can itemize
training costs that could be reimbursed
to you for your franchise acquisition if
you qualify.
“Resolve to research whether you qualify for subsidies
provided by the Veterans Administration for VRE SelfEmployment training benefits.”
Resolve to read the entire Federal
Disclosure Document (FDD) on any
selected franchise before proceeding.
Resolve to read it again and again
and make notes on what you don’t
understand. Resolve to talk to at least
six of the franchises listed in the
FDD to ask questions about locations,
marketing, operations and training
Oh, and 11: Have fun and good
luck in 2018!
Resolve to consider becoming an
actual employee at one of your existing
target franchise locations to get
firsthand knowledge of the day-to-day
Jim participated in the EBV Program
at Purdue University, has been a mentor
at American Corporate Partners,
developed the first approved franchise
acquisition training program for
the Vocational Rehabilitation and
Employment (VR&E) Program at
Veterans Administration, and was
instrumental in forming the first equity
fund in the United States exclusively
for veteran owned small businesses and
franchises. Jim and his wife, Nancy, live
in Oregon City, Oregon.
consultant who will “partner” with you
to help you find the best compatible
opportunity. That relationship should
spell out whether they will offer to
compare similar opportunities even if
they might not earn a fee if you select
one of them. The arrangement should
also spell out whether the consultant
will share their financial benefits they
receive from the franchisor. This is not
always possible, but a Veteran should
at least ask.
Resolve to explore the effectiveness
of current technology used in the
franchise and the future commitments
by the franchisor to continually
improve their competitive position in
their select market.
Resolve to ask for help to build
a strong “mentoring team” for
the beginning, middle and end of
your business goal. Veterans have
extraordinary access to mentors
who can help you understand the
requirements and nuances of your
business plans. There are accountants,
lawyers, franchisees, social media
experts and other consultants who will
commit to varying levels of upfront
mentoring for Veteran entrepreneurs.
Resolve to only develop a business
relationship with a franchise
Resolve to reach out to support
institutions like;
SCORE (in your market), SBDC
(in your market) VBOC (in your
market), Patriot Bootcamp, Bunker
Innovations and other Veteran
focused incubators to customize
your mentoring support. Check out
VETToCEO and Boot to Business
at EBV at Syracuse University.
VBS Founder and Managing Director,
Jim Mingey, is a decorated Vietnam
veteran raised from a proud military
background. An entrepreneur for more
than 35 years, Jim can relate on a
personal level to the needs of the veteran
small businessperson, and possesses the
practical knowledge to implement his
experience in today’s market.
Franchising USA
Veterans in Franchising
Page 45
Veterans in Franchising
Window Genie Named a Top
Franchise for Veterans by
Franchise Business Review
Independent Research Data Shows Veteran Franchise Owners
Are Highly Satisfied with Company’s Performance
Window Genie was identified by independent franchisee
satisfaction research firm, Franchise Business Review,
as being one of the Top 100 franchises to qualify for its
2017 Top Franchises for Veterans list.
To identify the top brands, Franchise Business Review
analyzed 18 months of data from approximately 25,000
veteran franchise owners representing over 250 brands
regarding their overall satisfaction with their brands and their
likelihood to recommend them to others.
Window Genie ranchisees were surveyed on 33 benchmark
questions about their experience and satisfaction regarding
critical areas of their franchise systems, including training
& support, operations, franchisor/franchisee relations, and
financial opportunity.
“The reality is that two-thirds of the thousands of franchise
opportunities available today are simply average or below
average opportunities,” said Eric Stites, founder and CEO
of Franchise Business Review. “That’s the whole reason
we do what we do, which is help prospective franchisees
understand which franchises are the top opportunities based
on the actual performance and satisfaction of franchise
owners. The 100 companies named in this year’s report
received the highest ratings from the veterans that own them
on our independent satisfaction survey.”
Visit to see the full
description of the 2017 Top Franchises for Veterans.
Franchising USA
Window Genie, founded in 1994, is a nationally ranked
mobile window cleaning service franchise offering
residential and light commercial window cleaning, window
tinting, pressure washing, gutter cleaning and more.
Recognized as one of the fastest growing franchise
systems in North America, Window Genie has grown to
more than 120 franchise partners operating in 31 states.
In 2016, Window Genie became a subsidiary company of
Dwyer Group®, a service-based franchise organization.
FirstLight Home Care Recognized as
a Top 100 Franchise for Veterans by
Franchise Business Review
Leading non-medical home care franchise listed by Franchise
Business Review as a top franchise for veterans
FirstLight Home Care, a leading
national provider of non-medical
home care, was listed by Franchise
Business Review as one of the Top
100 Franchises for Veterans in 2017.
The list features award-winning
franchises whose veteran franchisees
have shown a high level of satisfaction
with the business, considering
factors such as training and support,
leadership, and financial opportunity.
“This recognition is really special to
us as it is purely based on feedback
from our veteran franchisees,” said Jeff
Bevis, CEO of FirstLight Home Care.
“We have great respect for veterans
and we found that veterans make
outstanding franchise owners. They
are focused on being servant leaders,
and with the booming senior care
industry, the skills and life experience
that veterans have are a tremendous
advantage. We believe strongly in
making it even easier for veterans and
their spouses to become franchise
owners, or to find employment.”
FirstLight offers a franchise fee discount
of $10,000 for veterans, which is
approximately 25 percent less than the
regular franchise fee. FirstLight regularly
attends and presents at regional and
national events that are created to
assist transitioning veterans to highlight
opportunities that exist within the
franchise industry for veterans and
their spouses. Bevis also serves as
vice chair of the International Franchise
Association’s VetFran committee to
help provide access and opportunities
in both employment and franchising for
veterans and their spouses.
This ranking closely follows
Entrepreneur Magazine’s recent
recognition of FirstLight as one of
the top Franchise 500 companies for
veterans based on veteran incentives
and support of veteran franchisees.
The company also received the
highest ranking from the IFA’s VetFran
committee based on veteran discount,
clean audit reports, and the history and
size of the business.
Other prestigious awards that FirstLight
recently received include a ranking
on Franchise Times’ Top 200+ list for
the fifth year in a row, a ranking on
Inc. Magazine’s Inc. 5000 list for the
third year in a row, and a ranking on
Entrepreneur’s 2017 Franchise 500 list.
Complete results of Franchise
Business Review’s Top Franchises for
Veterans 2017 can be found at https://
For more information about
FirstLight Home Care’s franchise
opportunities, visit www.
About FirstLight Home Care
FirstLight Home Care is a top rated
non-medical home care provider
with a network of offices that
provides 93,000 hours per week in
care for more than 4,300 clients in
over 33 states. The company has
created a new standard in home
care by combining best practices
with innovative approaches to make
them an emerging market leader in a
rapidly-growing industry. Companion
and personal care services can
be provided at private residences,
assisted living and retirement
communities, nursing homes,
adult-family homes or group homes.
Clients include seniors, new mothers,
individuals recovering from surgery,
adults with disabilities and anyone
who might just need a little extra care
or assistance.
to learn more.
Franchising USA
Veterans in Franchising
Page 47
Veterans in Franchising
sweetFrog Frozen Yogurt Named
a Top Franchise for Veterans by
Entrepreneur Magazine
sweetFrog is Proud to Celebrate Veterans in November as
They’re Recognized on Veterans Day and Throughout National
Veterans and Military Families Month
incentive, the number of veteranowned units, how veteran franchisees
are attracted to and support by each
company, and how each company
scored in the 2017 Franchise 500
ranking. sweetFrog Frozen Yogurt’s
position on the ranking is a testament
to the company’s efforts to support
veterans in their pursuit of the American
sweetFrog Frozen Yogurt, the
nation’s leading frozen yogurt chain,
proudly announces its ranking by
Entrepreneur Magazine as one
of 2017’s Top U.S. Franchises for
Veterans. sweetFrog ranked #23
on the list because of the stellar
programs and incentives the
company makes available to help
veterans become franchise business
This distinction comes on the heels of
President Donald Trump issuing two
key proclamations honoring veterans
throughout November – one confirming
November 11, 2017 as Veterans Day
and another establishing November
as National veterans Military Families
sweetFrog is a firm advocate of our
nation’s military, providing special treats
and programs throughout the entire
year – such as the Veteran Awareness
Program sweetFrog’s Director of
Franchise Marketing & Development,
Shemar Pucel, launched two years
ago to educate transitioning veterans
on the opportunities available for them.
The company also doubles the VetFran
discount in November to give aspiring
entrepreneurs who served our country
50% off the franchise fee and offers instore discounts throughout the month
to service members and their families.
armed forces to serve and protect
this great country of ours,” says
Galleher. “sweetFrog has the utmost
respect for our nation’s active duty
and veterans. We recognize our token
of appreciation can in no way repay
them for their daily sacrifice. We at
sweetFrog are committed to honor our
veterans through service and programs
designed to help veterans make a
smooth transition into a post-military
career with us as successful business
Jason Feifer, editor in chief of
Entrepreneur, says sweetFrog is one
of 150 franchisors who earned this
important distinction.
sweetFrog’s CEO, Patrick Galleher,
says it’s this commitment to education
and families that makes sweetFrog the
nation’s leading frozen yogurt chain for
“Veterans often make ideal franchisees,
thanks to their strong leadership skills
and abilities to work inside complex
systems,” says Feifer. “We’re proud
to highlight the franchisors that best
connect with and support veterans,
as they pursue the opportunity to own
their own business.”
“We’re thankful and grateful for the
men and women who made the brave
decision to wear a uniform of the
To determine the Top Franchises
for Veterans ranking, Entrepreneur
analyzed each company’s veteran
Franchising USA
The Entrepreneur Magazine distinction
is one of many accolades sweetFrog
has recently won due to their
unwavering dedication to fueling the
success of their franchise owners.
Others include:
• sweetFrog is #318 on Franchise
Times Top 200+ list of the country’s
top franchises based on sales
• sweetFrog landed at #42 on
Entrepreneur’s 2017 Top New
Franchises list.
• The Daily Meal named sweetFrog
America’s #1 Frozen Yogurt Shop.
• And just this month, sweetFrog
was determined to be #5 on Top 30
Ice Cream, Yogurt & Smoothie
To view sweetFrog in the full listing,
topfranchiseveterans. The list can
also be seen in the November issue
of Entrepreneur, available now on
To learn more about sweetFrog
Frozen Yogurt franchise
opportunities, as well as
acquisitions and re-brands, please
9Round offers a special
discount and financing
options to Veterans
Entrepreneur magazine recently ranked 9Round #45 on
its annual Top Franchises for Veterans list. This list ranks
the top 150 franchises that offer incentives and other
programs to help veterans become franchisees. 9Round,
in addition to offering low start-up costs, provides
veteran-friendly financing options and 15 percent off the
initial franchisee fee for U.S. veterans.
site trainer that motivates members through a circuit of nine
stations, three minutes each. Stations are packed with cardio,
weight training, abdominal exercises, and authentic boxing
moves on upper cut speed bags. A real boxing bell starts the
workout, another warns the station is ending and a third to
signal the end. Full body workouts are changed daily to keep
members mentally and physically engaged.
“At 9Round, we believe veterans are ideal franchisee
candidates because they are confident, disciplined, highly
motivated and work well under pressure,” said Shannon
Hudson, founder and CEO, 9Round. “We offer amazing
opportunities for veterans interested in starting their own
business and becoming successful entrepreneurs.”
To view 9Round in the full Entrepreneur Magazine
listing, visit
To date, 9Round operates more than 590 locations in 40 US
states and 13 countries. Of these 9Round franchises, more
than 100 are owned by veterans.
Joshuah Ackiss, veteran and 9Round owner in Virginia,
added “My wife and I chose 9Round because we both have
a passion for helping others and 9Round allows us to do
that. The discipline and drive the military instilled in me has
made it easy to transition into the 9Round system and to help
motivate others to reach their goals of being healthier.”
Developed nine years ago by Hudson, the former IKF Light
Middleweight Kickboxing Champion of the World, 9Round
has made a name for itself around the globe with its energetic
30-minute workouts. Each 9Round workout includes an on-
For more information about
owning a 9Round franchise, visit
About 9Round
Founded in 2008 by professional kickboxer Shannon Hudson
and his wife, Heather, 9Round is a specialized fitness center
that brings kickboxing fitness training to the average person
in a convenient, affordable, 30-minute, full body circuit
format. The program is developed around a proprietary and
copyrighted system of nine challenging workout stations
developed by Shannon himself. Today, there are more than
590 9Round clubs open and operating throughout 40 states
and 13 countries.
For more information, please visit
Franchising USA
Veterans in Franchising
Page 49
ex per t advice
Joe Giammona, CEO, 911 Driving School
Three Ways
Franchises Can Build
Brand Credibility
Joe Giammona
In today’s digital age,
news spreads like
wildfire whether it’s true
or fake—a phenomenon
causing consumers’
trust in big brands,
government, media and
even nonprofits to rapidly
Franchising USA
In fact, according to Edelman’s annual
Trust Barometer, consumers’ trust
levels dropped across all four of these
institutions for the first time in its 17
years of publication. That should concern
franchise operators, considering that a
franchise’s reputation is often one of its
greatest selling points.
incident caused consumer sentiment of
the airlines to dip to the lowest levels the
brand had seen in 10 years.
For example, let’s examine Chipotle. Back
in 2015, the chain was battling food safety
issues, and the brand’s revenue and stock
price plummeted. While the chain was
attempting to make a comeback, Chipotle
faced even more backlash after an unlucky
string of norovirus outbreaks. With highly
publicized foodborne illnesses continuing
to weaken its credibility, Chipotle’s image
is far from being restored.
So, what can franchise operators do to
break through to consumers and gain
their trust while also competing with
similar chains? If you want to strengthen
your brand’s overall credibility, consider
incorporating these strategies into your
business model:
Similarly, consumers’ opinions toward
United Airlines recently fell to an all-time
low when a video of a passenger being
forcibly removed from one of its planes
went viral. According to the perception
research service YouGov BrandIndex, the
While these examples are extreme, they
demonstrate that how a brand is perceived
and what a company represents are much
more powerful than the quality of the
products or services offered.
Mobilize Community
Although trust for brands can be lacking,
people often trust other people—especially
if they share common values. That’s why
it’s important for franchise operators
to humanize their business and hire
individuals who best represent and
organization’s purpose aligns with the
brand’s mission and the cause benefited.
In honor of Distracted Driving Awareness
Month, 911 Driving School locations
encouraged students to pledge to “Call
Back Later” by putting down their phones
and focusing on the road ahead. For each
pledge made, the brand made a monetary
donation to the National Road Safety
Foundation, an organization dedicated to
reducing crashes, deaths and injuries by
promoting safe driving behavior.
Transparent Feedback
communicate the company’s mission. Turn
the focus on your franchisees and invest
in those who already have strong, positive
connections with their communities. These
individuals can act as a natural extension
of your brand to relay the right messages
and boost public perception.
For example, all of our instructors at 911
Driving School are current or former
police officers, firefighters or EMS
professionals who know and understand
the rules of the roads—as well as the
consequences of poor driving—from
firsthand experiences. By recruiting
respected leaders who have a vested
interest in safety, the brand communicates
a clear message to parents: Your students
are receiving the best instruction out there.
This strengthens brand dependence and
consumer loyalty.
Leverage Philanthropic
Engaging with local community groups
and non-profit organizations is an
important part of defining your brand and
building company character. Whether it’s
sponsoring a local youth sports league or
hosting a franchise-wide donation drive,
forming authentic relationships helps
position a company as socially responsible
and supportive of community endeavors.
However, not all charity is created equally.
Philanthropic partnerships typically
resonate best with consumers when the
Brand credibility and transparency go
hand in hand. If deliberate honesty is
at the core of a company’s culture, then
communication to the public comes
across more genuine. To build trust with
consumers, business leaders should
keep the public involved both when big
decisions are made and when minor
mistakes occur.
Whether it’s announcing an exciting
development through social media or
sending sincere, apologetic emails after
an unfortunate incident, give others
an inside look at your business to
maintain a meaningful connection with
the communities you serve. Having a
consistent, open-book policy shows your
customers, employees and stakeholders
that your company appreciates
transparency and values their trust.
While there’s no cookie-cutter program
that franchise operators can follow to
establish credibility, these strategies can
certainly serve as a basis when developing
business practices. Community leaders,
philanthropic partnerships and transparent
feedback can all strengthen a brand’s
reputation, but it’s consistency in these
efforts that will keep your franchise afloat.
Joe Giammona is the CEO of 911
Driving School, a driving school
franchise providing leading edge driver’s
education programs for teens, adults
and mature drivers.
Franchising USA
ex per t advice
Page 51
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Stephen Smith:
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Franchising USA
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VOL 06, ISSUE 2, DEC 2017
With 30 years experience
in providing high quality
business information, with
a particularly strong focus
on franchising, our global
presence allows opportunity
for international franchise
marketing solutions.
Business Franchise Australia
and New Zealand 1
Visit to find out more
Franchising USA
franchising usa
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
Franchising with the world’s #1 convenience store is
easier than you think.
Excellent for branding and recognition.
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
To learn about the A-Z directory or any other
products please contact Vikki Bradbury: or
Been looking for. Your earning potential is as big as
you want to make it. We offer a gross profit split, which
means your success is as important to us as it is to you.
It also might be the smartest business move you’ve ever
It’s turnkey – we provide the store, land and equipment.
Start-up is fast (3-6 months). You get extensive training
and support from 7-Eleven pros.
As a 7-Eleven Franchisee, you’ll be partnering with
a brand known and loved around the world. We’re
consistently ranked as a top-five franchisor with more
than 54,200 stores worldwide.
Our field consultants and operations teams offer a
wealth of support and information. Leveraged vendor
relationships mean national buying power.
World-famous brand. World-class opportunity.
Take a second and learn why franchising with 7-Eleven
could be the career changer you’ve
America’s Swimming Pool
Dive into the America’s Swimming Pool Company
ASP is the nation’s most recognized swimming pool
franchise with over 254 locations in 20 states.
If you are seeking an affordable, turn-key business with
proven profit potential, the ASP swimming pool franchise
opportunity is the clear choice.
As the recognized industry leader, ASP offers a proven
pool service franchise system to help you succeed
faster, grow bigger and enjoy all the benefits of working
Airport Van Rental
At AVR we continue to be a pioneer in the van rental
industry We have expanded to 14 locations in 7
states & we are excited for what lies ahead.
Why Should I Join the Airport Van Rental Franchise
•We Have a Solid Model for Success. We became
a specialized van rental company since 2007.
Phone: 1-800-782-0711
Fax: 972-828-5017
for yourself—no pool experience necessary!
An ASP franchise opportunity offers a proven system
to succeed and grow in the thriving swimming pool
business. Our franchise leads the industry with a
commitment to reliable brand reputation, world-class
training, technologically advanced systems, original
marketing strategies, exceptional franchisee support.
Ready to test the water?
Contact: Jef Flournoy
Phone: 888.814.8093
•We’ve Fulfilled a Major Need. We are confident that
with our extensive fleet, we will be able to provide
our clients with the van that fits their needs.
•We Provide Complete Training & Support. During
training, we address the key points to running your
own van rental franchise. Even after you open the
doors, we will be here to help you continue to grow
your business.
•We Prove There is Strength in Numbers. As
recognized leader in Passenger Van Rentals, when
you invest in a van rental franchise, you will join a
network of highly determined individuals.
Contact: Alex Emdadi
Phone: (844) 372-6100
bluefrog Plumbing +Drain
loyal, cheerleader clients,” describes the inspiration of the
bluefrog Plumbing + Drain is a Limited Liability Company
that was formed on December 30, 2013. Franchises have
been offered since January of 2014 and are granted for the
operation of a plumbing repair business using proprietary
methods and the bluefrog Plumbing + Drain mark. The
headquarters are located in Phoenix, Arizona. The bluefrog
Plumbing + Drain management team consists of Gary
Findley, CEO, Jeff Moody, President and COO.
bluefrog Plumbing + Drain is a modern day approach to
the plumbing industry. It is a strategic plumbing company
that strives for perfection and makes customer service it’s
number one priority. The market for plumbing products
and services is well established and highly competitive; By
utilizing state-of-the-art technology and streamlined systems
and processes, the owner operates his or her business with
simplicity, efficiency, and profitability.
The mission of bluefrog Plumbing + Drain is to make a
positive difference in people’s lives. The vision statement:
“bluefrog Plumbing + Drain, the premier franchise plumbing
service company in North America. Founded on brand
Contact: Gina Roberson
Phone: (888) 354-2806
Franchising USA
franchise & serv ices directo ry
Page 53
franchise & serv ices directo ry
BurgerFuel Worldwide
Meet the ultimate gourmet burger franchise
We’re BurgerFuel, a global, gourmet burger concept
– and we like to do things differently. We live, eat and
play by the motto ‘life’s too short to eat bad burgers’ and
this drives us to provide an even better, healthier, more
gourmet alternative to fast food.
As a BurgerFuel Franchisee or Master Franchisee,
you’ll benefit from the robust operational support,
and sophisticated systems, world-class training and
innovative marketing programs that we provide to
support our premium brand.
Chronic Tacos
Chronic Tacos is a California-inspired Mexican grill that
celebrates authenticity and the individuality of its guests
through fresh, made-to-order Mexican food. The Chronic
Tacos experience consists of walking down the prep line
and personally choosing everything that goes on your
meal. Founded in 2002, the Southern California-based
company has over 40 locations operating across the
United States and Canada, as well as a Japan expansion
on the way. Chronic Tacos is committed to serving only
the highest quality ingredients and all-natural meats.
They offer a wide variety of traditional Mexican items
including: tacos, burritos, bowl-ritos and more! The
Clayton Kendall
Clayton Kendall provides comprehensive
branded merchandise programs for more
than sixty franchise communities nationwide,
resulting in greater brand exposure, cost-savings,
streamlined operations and brand compliance.
With a customized online store as the organizing
principle, our websites give franchisees the ability
to purchase their advertising and marketing tools
in one easy-to use program.
We provide marketing collateral, signage, POP
Foot Solutions
Are You Passionate About Helping People Look
Good and Feel Great?
Foot Solutions is the world’s largest specialty
wellness franchise focused exclusively on helping
people feel good from the feet up. We offer an
individualized Holistic Foot Analysis, top-quality
customized orthotics and expertly-fitted stylish shoes
that are comfortable and supportive.
If you want a business that gives back to your
community and improves the lives of people with foot
Grease Monkey
Franchising, LLC
Grease Monkey® and SpeeDee Oil Change and Auto
Service® centers provide preventive maintenance
and repair services that help customers meet vehicle
manufacturers’ recommendations and warranty
requirements. With over 500 locations, Our Less Hassle,
More Hustle customer service approach is designed
to help customers make educated, informed decisions
about maintaining their vehicles in a comfortable, nopressure setting.
Franchising USA
When you buy a BurgerFuel franchise, you’re not just
buying into gourmet burger business. BurgerFuel is a
360-degree lifestyle experience where fast cars, street
art, music and creativity reign supreme, and our unique
culture is something other brands can’t emulate.
We’re currently seeking Franchisees and Master
Franchisees to join the BurgerFuel movement as we
expand within Indiana (and beyond). Hit the application
link to take the first step in your BurgerFuel USA journey.
Contact: Chris Mason
Phone: +1 646 287 1078
menu also features kid’s meals and a breakfast menu
available all day. Customers can choose from vegetarian
and gluten-free options, as well as choices of: Carne
Asada, Carnitas, Al Pastor, Pollo Asado and variations
of fish or shrimp. There is something for everyone. Each
restaurant incorporates original artistic designs inspired
by traditional “Day of The Dead” art, creating a unique
‘Taco Life’ experience at each location.
For more information or to find the nearest Chronic
Tacos, visit
Phone: (949) 680-4602
Contact: Randy Wyner /
displays, printed materials, promotional products
and apparel. Our services include graphic design,
merchandising, sourcing, warehousing and
fulfillment, kitting and proprietary technology with
advanced management reports. All programs are
scalable and user-friendly. Customer service is
our forte’.
Contact: Dan Broudy, Chief Executive Officer
Phone: 412-798-7120
and alignment conditions including diabetes, arthritis
and more, Foot Solutions might be the perfect fit for
Reasonable Hours | High Margins | Low Labor
Requirements | High Consumer Retention | Not
Impacted by Economy | Not Seasonal | Fastestgrowing Market Age 40+ | Opportunities from
$85,000 - $240,000 Single and Multi-unit
For more information: Call 770.955.0099
With over 60 years of combined automotive experience,
Grease Monkey ® and SpeeDee® franchise owners enjoy
a proven system and business model. Each process
offers a flexible approach, so franchisees can customize
their facility and menu of services for a specific market
and investment profile.
Contacts:Jeff King, Director Franchise Development;
Jon Piper, Manager of Franchise Development
HealthSource –America’s
HealthSource — America’s Chiropractor ® — is
the industry leader in chiropractic and physical
rehabilitation care.
Our highly profitable franchise clinics provide
state-of-the-art care to their local communities.
We offer single and multi-unit opportunities
honkamp krueger
Honkamp Krueger & Co., P.C. (HK) is a Top 100 CPA
and business consulting firm in the U.S. and the 3rd
fastest-growing Midwest-based firm (Accounting
Today, 2017). Specializing in franchise services, HK
offers 40-plus forward-thinking, innovative solutions
to franchise organizations in all 50 states.
In addition to our tax, accounting and consulting
services, HK offers total hire-to-retire solutions
through our human capital management affiliate,
HKP. Through our HK Financial Services affiliate, HK
offers world-class wealth management solutions.
franchising usa
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
Hooters of America, LLC
Since being founded in Clearwater, FL,
in 1983, Hooters has become a part of
Americana. From day one, Hooters has
committed to making customers happy.
With our world famous, often imitated
but never replicated, chicken wings, and
numerous other quality menu items, Hooters
International Franchise
Professionals Group
for individuals looking to join the recessionresistant healthcare industry.
Contact us to learn how you can own a
business that cares for the community, is
highly profitable, and that you can be proud of!
Contact: Wes Sattler
Phone: (440) 934-5858
Our depth and level of franchising expertise along
with our track record for providing independent and
objective franchise advisory/consulting services
clearly differentiates HK from all other franchise
advisors across the country.
When you partner with HK for your franchising
needs, you will always have easy access to one
of our owners who will walk in your shoes with you
and who has a unique perspective on being an
entrepreneur and business grower.
Phone: 888.556.0123
Excellent for branding and recognition.
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
To learn about the A-Z directory or any other
products please contact Vikki Bradbury: or
is that special place where everyone can
enjoy a great meal, in a warm and inviting
environment, with exceptional customer
Contact: Stephen Sweetman
Phone: 770-951-2040
IFPG to power their business. All of these individuals
understand the value of being associated with IFPG.
The International Franchise Professionals Group (also
known as IFPG) is a membership based organization
that has over 700 members. Our members consist
of Franchisors, Franchisor Brokers, Lenders, and
other Franchise Professionals that help potential
candidates in the process of buying a franchise.
The IFPG is a strictly membership based organization
that does not participate in any referral fees from
our franchisor members or our brokers, thereby
allowing all of our members to work freely together.
Our long-term success is predicated on retaining our
members and providing all the tools needed to help
you sell more franchises, and close more deals.
Hundreds of nationally recognized franchise
companies have chosen the IFPG and its members
to represent their brand; hundreds of experienced
franchise consultants and brokers have chosen the
If you’re a franchisor, franchisor broker, or another
profession that serves the franchising industry call us
today at (888) 977-IFPG to learn about membership
Franchising USA
franchise & serv ices directo ry
Page 55
franchise & serv ices directo ry
Jiffy Lube International
Jiffy Lube pioneered the fast-lube category
more than 35 years ago, changing the way
millions of drivers care for their vehicles.
Today, Jiffy Lube remains the #1 name in the
quick lube industry in North America.
With more than 2,000 independently owned
and operated service centers across the U.S.
and Canada, Jiffy Lube sees more than 20
million customers each year.
Little Caesars
As the largest carryout-only pizza chain in the world,
Little Caesars is doing something right. Little Caesars is
an international brand and household name. It’s come a
long way since starting as a single store in metro Detroit
in 1959.
The Little Caesars brand and distinction of being named
“Best Value in America”* for the last ten years is proof of
its commitment to satisfying customers by providing one
of America’s favorite meals at an affordable cost.
Contact: Aimee Menard
Phone: 800-327-9532
nationwide. The company also offers opportunities in
non-traditional franchise venues, including convenience
stores, college campuses and military bases. Little
Caesars works closely with franchisees to develop
locations with customized architectural and build-out
*“Highest Rated Chain-Value for the Money” based on a
nationwide survey of quick service restaurant consumers
conducted by Sandelman & Associates, 2007-2015.
Today, Little Caesars is looking for franchisees to bring
HOT-N-READY® pizza to a wide range of communities
Phone: 800-553-5776
franchising usa
Excellent for branding and recognition.
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
Mathnasium Learning
Mathnasium is an international franchiser of more
than 900 math-only learning centers world-wide,
where students K-12 attend to boost their math skills.
Headquartered in Los Angeles, CA, Mathnasium
specializes in teaching kids math the way it makes
sense to them through customized learning plans
and our patented Mathnasium method.
Mathnasium has been ranked as one of the fastest
growing educational franchises in the world by
Midas, a recognized brand throughout the world and highly
renowned name in complete car care, is proud to be one of
North America’s original franchise opportunities – and one
of its best.
With Midas, you experience the best of both worlds - the
support of an experienced franchise organization and
the satisfaction of operating your very own auto service
enterprise. As a Midas franchisee, you become a trusted
name the day you open your doors for business. Building
consumer trust is at the heart of our brand. We work every
day to earn that trust by providing expertise, responsiveness,
and the best value to every customer every time.
Benefit from nearly 60 years of “The Midas Touch”
Franchising USA
A proven model, Jiffy Lube offers convenient,
quality service including the Jiffy Lube
Signature Service® Oil Change using premium
Pennzoil lubricants, brake and tire service as
well as ancillary service offerings.
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
To learn about the A-Z directory or any other
products please contact Vikki Bradbury: or
Entrepreneur magazine, a top franchise to buy by
Forbes magazine, and has remained in the top 50
franchises for franchisee satisfaction by Franchise
Business Review.
With Mathnasium you can be a part of a community
of franchisees who do well by doing good. If you are
ready to take the next step, contact us today!
Phone: 855-351-MATH (6284)
Contact: Franchise Development Team
Midas has built a stellar reputation in the automotive service
and repair industry nearly six decades. We want to help you
succeed. Before you open a location and as you continue to
operate your shop, Midas will help you with the following:
• Business management system for your shop
• New franchisee orientation
• Ongoing training and training resources
• Operational support.
• Development support
• Optimizing and marketing your business:
Join Midas today by calling 1-800-365-0007 or visiting!
This website and any request for information or forms are not a franchise offering or an offer
to sell a franchise.
Our Town America
For 45+ years, Our Town America has been providing
new movers with traditional hospitality by mailing warm
housewarming gifts from local businesses in a premium
welcome package.
It is Our Town America’s mission to welcome new movers
into their community, to help local businesses gain new loyal
and long-term customers, and to provide franchisees with an
excellent business opportunity.
Thousands of satisfied business owners throughout the
United States attest to the success and effectiveness of the
Our Town America program, while dozens of locally-owned
franchises validate the Our Town America concept as a
viable business opportunity. Franchisees are neighborhood
pinot’s palette
Pinot’s Palette is a pioneer of the paint and sip
experience – a revolutionary way to enjoy art and
wine, meet new people and bond with friends.
#1 paint and sip for franchisee satisfaction – Pinot’s
Palette is a unique, art-inspired entertainment
concept catering to adults, corporations and kids.
By combining art and wine into a single concept,
Pinot’s Palette now offers an inclusive, social activity
for guests to enjoy with friends, family or work team
Remedy Intelligent Staffing
Remedy Intelligent Staffing is a nationwide staffing
organization with over 50 years of recruiting and
selection expertise to match qualified candidates
with employment opportunities where they will
Our franchise brands, Remedy Intelligent Staffing and
Westaff, place candidates in a variety of positions,
primarily light industrial with a secondary niche of
administrative/clerical. Our three core offerings
include temporary, direct hire and temporary-to-hire
staffing services.
Restoration1® is the fastest growing restoration
franchise in the emergency restoration industry
for mold, water, fire and smoke damage, handling
jobs of all sizes across the nation for residential and
commercial property’s.
Our business is based on local and regional
relationships with insurance adjusters, building
inspectors, subcontractors and policy holders.
It is always in high demand and not affected by
economic trends because it is based on necessity,
not discretionary spending.
marketing consultants, showing local business owners how
to target their best prospects with enticing offers via direct
Since beginning to franchise in 2005, Our Town America
has been consistently ranked a Top 50 Franchise by the
Franchise Business Review, making them the only Advertising
brand to land a spot in the 10-year Hall of Fame and the sole
company to be crowned the Franchise Business Review’s
All-time Top Company.
Pinot’s Palette’s entertaining environment, expert
guidance from trained local artists and exceptional
customer experience creates strong word of mouth,
community recognition and a loyal customer base.
Pinot’s Palette looks for franchisee partners who love
to entertain and values that fit comfortably within the
Team Pinot culture. Not art experience required!
Franchising since 2010 with more than 130 locations
in 33 states, Pinot’s Palette is an established, awardwinning concept leading the paint and sip industry.
Website: or
The parent company, EmployBridge, with corporate
headquarters in Atlanta, GA, operates more than 490
offices nationwide and is the 10th largest provider of
staffing and workforce solutions in the world. With
annual sales over $3.2 Billion, we employed over
460,000 associates on assignment at more than
19,900 companies throughout the USA.
Contact: Chad Wright, Franchise Development
Phone: 877-478-4033
candidates, as it involves no inventory, no brickand-mortar location and high-volume growth that
continues through almost any economic climate.
Our ethics, professionalism, quality and availability
are carried out at each of our franchise locations.
Our team is committed to giving franchisees the
support system they need to succeed in these same
areas. Restoration 1 Franchisees can reach full
potential with our superior training, technical support
and in-territory support.
Our model is a powerful opportunity for the right
Contact: Gina Roberson
Phone: 800-993-0803
franchising usa
Excellent for branding and recognition.
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
To learn about the A-Z directory or any other
products please contact Vikki Bradbury: or
Franchising USA
franchise & serv ices directo ry
Page 57
franchise & serv ices directo ry
franchising usa
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
When you own a Subway® sandwich shop, you’re part
of the world’s largest Quick Serve Restaurant chain
and one of its most recognized brands, and you’ll get
the support and experience that comes with it.
Be part of a winning brand that keeps customers
coming back for delicious meals made just the way
they want. Subway® is the undisputed leader in fast,
wholesome food.
Our sandwiches are made to order right in front of the
customer, precisely the way they want - using freshly
baked breads, select sauces and a variety of delicious
To learn about the A-Z directory or any other
products please contact Vikki Bradbury: or
toppings. When you join the Subway® family, you’ll get
world-class support before you even make your first
sandwich and well beyond.
Our franchise support system features: training,
product development, advertising, purchasing
cooperative, field support and much more.
Contact: Ralph Piselli, North American Franchise
Sales Manager
Phone: 203 877 4281
and even birthday parties. At sweetFrog, we take pride
in being a part of our community and we treat our guests
like family.
sweetFrog Premium Frozen Yogurt is not only one of the
most rapidly-expanding frozen yogurt concepts; we are
one of the fastest growing franchises of any category in
the nation!
In addition to offering the best in quality service to our
communities, sweetFrog has a proprietary line of our very
own yogurt which ranks well above the rest in taste tests
across the globe. As the industry leader, our Research
and Development team is constantly searching out and
testing for the next great and most delicious flavor!
Our stores have become pillars in each community,
hosting little league celebrations, school fundraisers,
Phone: 804-835-6761
Contact: Shemar Pucel
The Dry Boys
We are the ONLY water-damage restoration franchise that
rewards exclusive territories.
The Dry Boys is a water-damage restoration company that
concentrates strictly on floods, water damage and any water
related disasters of any size.
You will receive customized One-On-one training on your
schedule from myself, I will teach you and relay to you
everything I have learned and experienced over the past 25
years on the field, I will duplicate real-life scenarios, floods
and disasters in our state of the art training center so when
you go out in the field, you have already seen it all. But
training is only the beginning; the support that follows is what
will make the big difference.
From a small flood in your basement to a major hurricane
disaster we are ready and capable of restoring your
residential of business property in rapid fashion.
We’ve implemented a unique system that allows us to
be more efficient when we respond to any job and our
locations have an advantage of getting the work done with
a resourceful process that benefits the home owner and the
franchise owner alike.
the inspection boys
The home Inspection business is one of the most
In-Demand trades in the country and The Inspection
Boys is the lowest Start-Up franchise inspection
business opportunity in the nation.
The Inspection Boys has a unique marketing
structure to get you up and running quickly, has an
amazing training and support system to ensure that
you’re ready to go out and conquer your territory and
most of all it offers a corporate team that will be with
every step of the way.
Besides for being the lowest start-up inspection
Franchising USA
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
sweetFrog Premium
Frozen Yogurt
Voted the #1 frozen yogurt shop in the US in 2016 by
The Daily Meal, sweetFrog continues to offer amazing
franchise opportunities for all entrepreneurs.
Excellent for branding and recognition.
You can get more information about our business at
our website or call us at
844 99-DRYBOYS – I urge you to take a look at the site
and learn more about our company.
franchise business in the nation, The Inspection
Boys also offers you the lowest royalty program, the
lowest overhead cost and the largest territory sizes
in the trade.
When you join the Inspection Boys, you will join
more than just a franchise business, you will join a
family oriented team that cares and looks out for your
success and accomplishments.
Reach out to us today at 800 819-4403 or at and find out
for yourself. You may also check us out at
Page 59
The Interface Financial
Group – IFG 50/50
The Interface Financial Group – IFG 50/50 is an affordable
home-based franchise that provides short-term working
capital to small and medium-sized businesses by purchasing
current, quality invoices at a discount, thus accelerating the
client’s cash flow and growth.
All transactions are syndicated 50/50 with the franchisee and
the franchisor, and that means less working capital required
to fund transaction: IFG does the bulk of the due diligence
and the ‘paperwork’ for the transactions, and IFG 50/50
franchisees will concentrate their efforts on building the
referral relationships – they do the ‘people work’.
Key advantages of being an IFG 50/50 franchisee include:
• No staff to hire, fire, or manage
TopFire Media
TopFire Media is an integrated digital marketing
and public relations agency, specializing in the
franchise industry.
Our clients benefit from our years of experience
in franchise SEO service, public relations, media
relations, content writing and management, social
media marketing, and web design. We work to
bring all of these elements together to achieve a
common goal – our clients’ success.
Veterans Business Services
Veterans Business Services provides the most advantageous
franchise acquisition terms for Veterans and provides
innovative entrepreneurial training for qualified Veterans
seeking grants under the VA Vocational Rehabilitation
Veterans Business Services (“VBS”) specializes in
entrepreneurial opportunities for Veterans and has an
extensive reach into the Veterans community and can
generate significant interest from qualified Veterans who wish
to start a franchise or small business.
VBS offers multiple marketing methods that have proven
effective with helping franchise organizations with their
expansion plans. Utilizing custom email marketing
• No storefront to own, lease, or maintain
• No Inventory or stock to purchase
• No extensive travel because IFG franchisees do business
• Business-to-Business, professional environment with
regular business hours of operation
• Flexibility to relocate for part of the year or permanently and
continue doing business
Our franchisees are excellent communicators, relationship
builders with decision-making and problem-solving skills,
and much more sales & marketing oriented. IFG has been in
the ‘invoice discounting’ business since 1972, and employs
its franchise network in the US, Canada, New Zealand,
Singapore, the UK, Ireland, Australia, Mexico and South
Our integrated approach combines our public
relations and franchise SEO service prowess and
is designed to generate brand awareness, drive
consumer engagement, and build credibility for
your company.
Phone: (708) 249-1090
Fax: (708) 957-2395
Contact: Matthew Jonas
campaigns, news press releases, and online franchising
e-magazine articles, VBS gets the message to qualified
Veterans who are invested in starting a franchise.
VBS supports service disabled Veterans who are enrolled in
the self-employment track within the Veterans Administration
and provides outreach efforts to transitioning military through
TAP and ACAP programs. As a graduate business of the
Entrepreneurial Bootcamp for Veterans (“EBV”), we also
assist other graduates of EBV and provide coaching support
through mentoring programs. VBS is where Veterans turn to
make their franchise dreams a reality.
Contact: James Mingey
Phone: 202-349-0860
Whats On In Franchise
“Whats On In” is a unique cost effective Business
to Consumer Franchise, capitalizing on the $83
Billion that is spent by businesses advertising
their businesses. Acquire you OWN “exclusive
state” and build the locations as you go.
We also offer Master Franchise rights throughout
the USA & around the world.
Full online training & support, in-depth member’s
area and an excellent ROI. “Be part of our Global
Our unique 50-50 system allows you to develop
your business with “no hands on.” A typical
“Whats On In” website will offer you a $5,000 $8,000 monthly income.
Contact: Stephen Smith
Phone: +44 7860 833822
franchising usa
Excellent for branding and recognition.
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
To learn about the A-Z directory or any other
products please contact Vikki Bradbury: or
Franchising USA
The Ultimate Professional
Franchise Opportunity
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