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Maxim USA - May 2018

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MAY/JUNE
2018
RAY
DALIO
BILLIONAIRE’S
PRINCIPLES FOR
A GREAT LIFE
JORDAN
SPIETH
GOLF’S NEXT
GENERATION
Heidi Klum
INIMITABLE
ENTREPRENEUR
Adventures
in the
FRENCH
RIVIERA
THE
MONTE CARLO
RALLY
“A clever person solves a problem. A wise person avoids it.”
A L B ERT EI NS TEI N
MAXIM
GOOD SP OR T
Exciting automotive offerings from
McLaren, Apollo, and Ecosse
Jordan Spieth is golf’s
next great hope
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40
S TREE T K ING
FRENCH RI V IER A
Channel Keanu Reeves’ style
with these classic pieces
Where to eat, drink, and stay
in the playground of the elite
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66
DI V E TIME
WORLD R A LLY
CH A MPIONSHIP
The finest watches above
and below the waterline
22
32
30
INS TA NT ICONS
Inside the most thrilling
race in the world
68
OB JE T S D’A R T
P OR TFOLIO
Museum-worthy
grooming products
Sonia Sieff’s photographs
celebrate French beauty
23
72
BIG BIDDER S
TR A IL BL A ZER S
Collectors are flocking to
high-end automobile auctions
Women motorcyclists are
changing the industry
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76
SH A PE-SHIF TER
THE ULTIM ATE E SCA PE
Alessandro Nivola’s
chameleon-like acting abilities
Why New Zealand is the hottest
destination for billionaires
26
80
SP OTLIGHT
TITA N
Model Joanna Krupa on
living the American dream
Billionaire and best-selling
author Ray Dalio’s keys
to success
HEIDI K LUM
28
The mogul model
on the evolution in
her career and life
DRINK
ON THE COV ER
A new blend by Moët & Chandon
is the ultimate in Champagne
Heidi Klum photographed in
Los Angeles by Gilles Bensimon.
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MAXIM.COM
GILLES BENSIMON
14
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Visit propercloth.com and use code MAXIM for $20 off your first shirt.
The Leading Voice in Men’s Luxury Lifestyle
SARDAR BIGLARI
Editor-in- Chief
special creative adviser GILLES BENSIMON
art & design director
executive editor
managing editor
European fashion director
director of photography
deputy art director
contributing writer & editor
associate editor
market coordinator
GUILLAUME BRUNEAU
special lifestyle editor A LESSA NDR A A MBROSIO
senior vice president of sales & marketing
MITCH MOXLEY
senior vice president of sales
LUCY SILBERMAN
vice president of marketing & events
CAROLINE CHRISTIANSSON
vice president of business development
SUSAN KILKENNY
LOUIS COLETTI
SCOTT LEHMANN
ADAM WEBB
JESSICA ATHANASIOU-PIORK
Southeast director
JIM YOUNG
PAUL O’DEA
West Coast director
LARRY STEVENS
JUSTIN ROHRLICH
digital director
KEITH GORDON
OLIVIA PERRY
deputy digital editor
chief business development off icer
CHRIS WILSON
PATRICK CARONE
ART GONZALEZ
entertainment adviser NICK C A NNON
chief operating off icer ROBERT PRICE
For advertising inquiries, please call 917-348-4029 or email: ADSALES@MAXIM.COM
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MAXIM INC.
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MAXIM.COM
H I D E I S H I U R A /A P O L L O A U TO M O B I L
AUTO FOCUS
APOLLO
ASCENDING
The bespoke automaker’s latest
release is a pavement-shaking
technological marvel
Restricted to a limited run of 10 units, the Apollo Intensa
Emozione is an example of a highly anticipated car
coming not from monstrous companies with historical
legacies (think Ferrari, Lamborghini, Porsche) but from
smaller bespoke auto builders like the Germany-based
Apollo, which was formed when custom-supercar
maker Gumpert was acquired by a Hong Kong investor
in 2014.
The IE is a masterwork in weight reduction. Apollo
uses the latest in advanced technologies and materials
to minimize weight; the result is a carbon-iber chassis
that allows for incredible torsional rigidity. It features
a monocoque for safety—also made from carbon iber—
which is similar to those found in Formula 1 cars. The
entire chassis weighs just 231 pounds. All 10 units are
spoken for, at a price of $2.85 million each.
The IE’s design is heavily focused on aerodynamics. The body takes inspiration from next-gen ighter jets
and sharks alike to ind the most aero-eicient exterior.
The narrow, teardrop-shaped glass cockpit helps conduct air over these aggressive body panels, and when
combined with the dramatic rear spine, wing mounts,
and curved wing, the IE can summon over 2,970 pounds
of downforce.
The car features Formula 1–inspired double-wishbone
suspension, with full pushrod and rocker arm designs at
front and back, plus the adjustable anti-roll bars usually
reserved for racers with a number and sponsors on the
livery. Three modes (Auto, Comfort, and Sport) give
drivers the ability to customize their IE for that day’s
drive, while an electrohydraulic liter system helps on
speed bumps and potholes.
The naturally aspirated 6.3-liter V-12 engine eschews
such aids as turbos or hybrid systems. Buyers can choose
between Wet, Sport, or Track modes, unleashing more
than 780 horsepower, 760 newton meters of torque,
and 9,000 rpm. Signiicantly lighter than the standard
dual-clutch transmission but with similarly quick gear
changes, the Hewland sequential six-speed gearbox
uses electropneumatic paddle shiters, enabling drivers
to keep both hands on the wheel while cycling up and
down through the gears. Powerful engine, ingenious
aerodynamics, lightning-quick gear shits—Apollo has
landed. —Keith Gordon
TRANSPORT
Instant Icons
The McLaren Senna
For all the work McLaren Automotive has done in recent years to climb the supercar hierarchy, its reputation is still based on its success on the track. Worldwide, the
brand is associated not only with Formula 1 but also the most celebrated driver of
modern times, the late Ayrton Senna. So it’s natural that the British automaker’s most
performance-obsessed supercar is named ater the Brazilian Formula 1 icon.
The McLaren Senna is an evolution of the groundbreaking 720S, starting
with the Monocage III, a modiied take on the company’s carbon-iber monocoque, which provides immense strength and rigidity despite its minimal weight.
Each of the 500 vehicles will be given an upgraded iteration of the 720S’s 4.0-liter
twin-turbocharged V-8, tweaked to produce 789 horsepower, with all its power sent
to the car’s rear wheels. The power plant is paired with a seven-speed dual-clutch
transmission, while next-generation Brembo carbon-ceramic brakes provide brickwall levels of stopping power. (The Carbon Theme version shown below features
extra carbon-iber outitting and is painted with the colors of Senna’s iconic helmet.)
Whereas most of McLaren’s road cars balance performance and aesthetics,
here McLaren’s design team focused entirely on aerodynamics. The Senna’s body is
designed to improve airlow, both into the engine for power and along the exterior for maximum grip. The result is unapologetically brash and aggressive, with air
intakes and vents strategically placed around the body and a massive rear wing.
All but one of the 500 units were quickly scooped up at a price just north of a
million dollars, with the irst deliveries scheduled for later this year. The 500th
Senna was auctioned of at the McLaren Winter Ball, where the car was formally
debuted, and the money went to the Ayrton Senna Institute. The charity, formed by
the late racer’s sister, provides educational assistance to some 2 million children in
Brazil’s underprivileged areas. A righteous cause indeed. —Keith Gordon
Ecosse Moto Works Founder’s Edition Titanium
use a compact custom case that brings the transmission four inches closer to the
engine, leaving room for a longer rear swingarm and allowing for better suspension compliance and traction.
The Founder’s Edition Titanium could be one of the world’s most
exclusive bikes. This model truly lives up to Ecosse’s motto: sculptural industrial
motorcycles. —Dan Carney
F R O M TO P : C O U R T E S Y O F M C L A R E N ;
C O U R T E S Y O F E C O S S E M OTO W O R K S
Denver’s Ecosse Moto Works builds precision-crated power cruisers using exotic
components, like machined-from-billet-aluminum triple clamps, titanium exhaust,
and carbon-iber wheels and bodywork. Its most recent creation, the Founder’s
Edition Titanium, features a 2.1-liter V-twin engine producing 175 horsepower, with
a truck-like 160 foot-pounds of torque atop a titanium chassis.
While most bikes powered by Harley-Davidson Big Twin–inspired engines
are saddled with a cumbersome primary drive and transmission, Ecosse’s bikes
STYLE
STREET KING
TO P : A X E L K Ö S T E R / P O R S C H E .
A L L OT H E R S C O U R T E S Y O F T H E B R A N D S
Channel Keanu Reeves with these
sophisticated city essentials
Blazer, ERMENEGILDO ZEGNA (available at
mrporter.com). Derby shoes, Brunello
Cucinelli (available at mrporter.com). Watch,
ROLEX BY TITAN BLACK. Fragrance,
CREED. For more information, see page 82.
WATCHES
DIVE TIME
From sailing watches to diving watches, the world’s
inest timepieces have long been designed with
the ocean in mind. Two of the most striking recent
examples include these options from Audemars
Piguet and Breguet, each of which is capable of
tackling the sea’s most diicult conditions.
Audemars Piguet’s Royal Oak Concept Flying
Tourbillon GMT ($173,700) features an asymmetrical design inspired by contemporary architecture.
Ensconced in a sandblasted titanium case, with
glare-proof sapphire crystal and a black ceramic
bezel, the Royal Oak includes a fully visible lying
tourbillon and can descend to depths of 100 meters.
Breguet’s Marine Royale 5847 alarm wristwatch ($46,300) is made from 18-karat rose gold,
with a rose gold–gilded dial hand-engraved onto a
rose engine. Able to withstand pressure down to
300 meters, the watch’s self-winding movement
supplements the 45 hours of power reserve. It’s
a ine balance of technology and aesthetics, the
perfect luxury watch for land, water, or the deck of
a yacht. —Keith Gordon
For more information, see page 82.
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MAXIM.COM
COURTESY OF THE BR ANDS
The finest timepieces for above
and below the waterline
GROOMING
OBJETS D’ART
Museum-worthy pieces to add
to your self-care collection
S t y l e d b y O L I V I A PER RY & PAU L O ’ D E A
P h o t o g ra p h e d b y M AR K P L AT T
Clockwise from top: Napoléon candle, TRUDON. Fragrance, ARMANI PRIVÉ.
Fragrance, DOLCE & GABBANA. Room spray, TRUDON. Fragrance, FREDERIC
MALLE. Influences from Japan in Danish Art and Design 1870–2010 book, THE
DANISH ARCHITECTURAL PRESS. Frank Stella book, THE MUSEUM OF
MODERN ART. For more information, see page 82.
NO RESERVE
BIG
BIDDERS
Hundreds of millions
of dollars flow through
high-end auto auctions
as collectors scoop up
rare supercars and
vintage classics alike
C O U R T E S Y O F R M S OT H E BY ’ S
As car collectors seek out ever more exotic vehicles, auction houses
like RM Sotheby’s have grown to ill the demand, ofering more than
a dozen specialized auctions annually, in locales like Pebble Beach,
Amelia Island, Paris, and Monte Carlo. High-end automotive sales at
auction see hundreds of millions of dollars change hands, as vehicles
ranging from early Ford Model Ts to the most recent European hypercars
roll across the block.
But the smart collectors, and even the speculators who follow
auctions more in search of value and proit than out of a passion for
cars, know that each vehicle up for bid is more than a status symbol—
it’s an investment. Navigating this world can be confounding, so Maxim
spoke exclusively with an RM Sotheby’s car specialist, Alexander Weaver,
about recent results, current market trends, and what the future holds for
collectors and speculators.
What stood out to you from RM Sotheby’s recent Paris auction?
The Bugatti EB110 SS at our Paris sale was a standout lot. It’s another
example of what we describe as a modern classic,
a sector of the market that
has experienced considerable growth in demand
and prices; we saw a bit
of a bidding battle there and a record result. A few years ago, the EB110
was relatively niche and unloved, but the resurgence of Bugatti when it
reemerged to launch the Veyron brought fresh attention to the EB110. It
went for $1,434,862—a world record for the model at auction. We expect to
see continued growth in demand for the EB110 as more and more collectors
look to assemble the full Bugatti supercar “set”—EB110, Veyron, Chiron—
much as they do with the Ferrari supercar lineup.
It’s fair to say that we’re still seeing a trend of modern, limitedproduction supercars becoming increasingly popular. In Paris, the biggest
seller was a 2017 Bugatti Chiron ($4,122,000), while a 2005 Maserati MC12
was the second most valuable lot ($2,483,000). In fact, ive of the top 10
sellers in Paris were supercars manufactured ater 1990.
How is the market shifting over time as the demographics of your
buyers change?
A few years ago, modern supercars being the hottest lots would have been
very unlikely, as the blue-chip classics from the prewar period or the 1950s
and 1960s would have dominated the top-selling list of cars. In part, it has
to do with the changing age proile of collectors: With the passing of generations, collectors hark back to the cars of their youth, so those currently
in their forties or ities are nostalgic about owning the cars they coveted in
the 1980s or more recently. But don’t misunderstand us; the great cars of the
prewar period or the immediate postwar decades will always be collectible.
They are icons which will never go out of fashion, and historical provenance
will always be a leading driver of desirability.
We’re celebrating the French Riviera this issue. What can we look forward
to from RM Sotheby’s auction in Monaco on May 12, and what makes
Monaco special for your team?
Our biennial Monaco sale is particularly unique thanks to its incredibly
glamorous setting and its place on the calendar during the Grand Prix de
Monaco Historique. It’s a weekend packed with racing excitement, from
the focus on vintage competition greats within our sale to the paddocks
on Sunday.
This year’s lineup already features an early-series 1978 Ferrari 308
GTS that was the personal car Formula 1 legend Gilles Villeneuve used to
commute between his Monaco home and the Ferrari factory in Maranello;
a 2018 Lamborghini Huracán RWD Coupé customized and donated to
His Holiness Pope Francis by Lamborghini, with all proceeds to beneit
charities selected by the Vatican; and a 1973 Porsche 911 Carrera RS 2.7
Lightweight in exceptional, totally unrestored condition. —Keith Gordon
MAXIM.COM
M AY / J U N E 2 018 23
LEADING MAN
SHAPE-SHIFTER
Actor Alessandro Nivola is known throughout Hollywood
for his chameleon-like ability to disappear into his roles
Text by A.D. PARK Photographed by SOPHIE ELGORT
You might not recognize his name, but
you’ve seen his face—or versions of it, at least.
In movies like American Hustle, A Most Violent
Year, Selma, and HBO’s The Wizard of Lies,
Alessandro Nivola transforms seamlessly
from role to role, playing a sleazy prosecutor
with sideburns and slicked-back hair one
moment, and Bernie Madof ’s sufering son
Mark the next.
This April, Nivola sports a full beard,
glasses, and a yarmulke in the buzzed-about
new ilm Disobedience. He plays Dovid Kuperman, a likable middle-aged rabbi in North
London’s Hasidic community, who is grieving
ater his mentor dies. Matters get complicated
when his mentor’s estranged daughter
(Rachel Weisz) returns to their community,
rocking his relationship with his wife (Rachel
McAdams).
The 45-year-old actor appreciates that
he’s known for his talent as an on-camera
changeling. “That’s deinitely been one of the
things I’m most proud of, and I think people
associate me with it,” he says. “It’s probably
been the thing that I’ve gotten the most
respect for.”
But his adaptability as an actor has its
drawbacks. “Probably the thing that has
prevented me from being better known is that
very few people can recognize me from one
role to another. I don’t really care that much
about stardom, per se. But you want to have
your pick of the best parts, and some of that
is associated with name recognition.” That
said, Nivola considers recent projects like
Disobedience “the biggest opportunities” he’s
ever had in his career.
For the ilm, Nivola immersed himself
in the world of Hasidism, attending Shabbos
dinners and learning Hebrew from friends he
made in the Lubavitch Hasidic community
in Crown Heights, Brooklyn, near his home,
then visiting the Hasidic community in North
London. Though the group is notoriously
private, Nivola was able to earn trust through
the relatives of a mother from his son’s
preschool, who is a former member of the
community.
“The whole world kind of opened up to me,
and they were really welcoming and the experience was not at all what I expected,” he says. “It
was much more full of humor and energetic,
and everybody drank at these dinners, and it
was very relaxed and laid-back and warm.”
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The actor says he had “an almost obsessive
work ethic” from start to inish with the ilm. It
was important to him to portray the Hasidic
community accurately in Disobedience. Nivola’s
determination to get it right also helped him
produce To Dust, a forthcoming dark comedy
about a Hasidic cantor.
But Nivola had a more personal reason for
throwing himself into his work. He learned
just ater signing on to the ilm that his father’s
cancer had metastasized and he only had a few
months to live. The actor considered pulling
out of the project, but his father insisted he
keep the role.
“He didn’t want me hanging around
waiting for him to die, but I couldn’t help
feeling that every minute I was at work was
borrowed time and I was just going to be
damned if I was going to waste it,” Nivola
explains of his approach to Disobedience. He
wrapped the project two months before his
father passed away, and spent that time by
his father’s side.
Since then, Nivola has had his hands full.
He’s set to appear in The Red Sea Diving Resort,
a political thriller based on the true story of
Mossad agents smuggling Ethiopian Jews to
Israel in the 1980s, and plays an unhinged martial arts sensei in a dark comedy with Jesse
Eisenberg called The Art of Self-Defense. If those
sound like two wildly diferent parts, they are.
Nivola would have it no other way.
THE MAXIM PARTY
The 2018 Maxim Party, produced by Karma
International, was once again the talk of the town
during the Big Game weekend in Minneapolis, Minnesota.
Electric performances by Post Malone, EDM superstar
Marshmello, and Cardi B (with a surprise appearance by Migos)
brought down the house for the over 3,000 partygoers in attendance.
VIP guests included boxing legend Floyd Mayweather; football stars
Odell Beckham Jr., Randy Moss, Ray Lewis, Todd Gurley, Travis Kelce, Cameron
Jordan, and Josh Norman; actress Ashley Greene; DJ Clue, DJ Irie, Niykee Heaton, Jay
Glazer, and Olivia Caridi; celebrity chef Guy Fieri; Captain Morgan; and Austin Lawrence.
Featured brand partners included: Captain Morgan Rum, blu e-cigs, Rockstar Energy Drink,
Polaris Slingshot, Bud Light, 11 Miami, and Altec Lansing. In an effort to have fun while giving
back, Captain Morgan Rum donated $100 to the Cowboy Jacks Foundation each time a guest
enjoyed Captain Morgan LocoNut out of branded shotskis on the red carpet. Event attendees collectively
raised $10,000 for the nonprofit organization.
G E T T Y I M A G E S A N D A M Y C O P P E R S M I T H P H OTO G R A P H Y
PROMOTION
SPOTLIGHT
ROLE MODEL
Joanna Krupa on work-life balance, animal rights, and living the American dream
P h o t o g ra p h e d b y AL E S SAN D R A FI O R I N I
“I’m a totally diferent person when the camera turns on,” says Joanna Krupa.
It’s hard to imagine the powerhouse model, actress, and activist as anything
other than the stunning woman you’ve seen in magazines and on TV, but
Krupa prioritizes inding a balance between work and life. “I love my work,
but when I’m home I turn of the business part and just get into my sweats,
put my hair up, no makeup, and chill on the sofa without a care in the world.”
That’s not to say she’s taking it easy. Ater years spent traversing the globe,
stints on Dancing with the Stars and The Real Housewives of Miami, and a longrunning gig as the face of Poland’s Next Top Model (she jokes that she’s the
“Polish Tyra Banks”), Krupa still manages to ind time for her other
passion: animal rights. “I have always loved animals, but it wasn’t until I
learned about the horrible animal cruelty that goes on that I decided to
spread awareness around the globe.” Krupa uses her considerable platform
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MAXIM.COM
to advocate for those without a voice, famously posing for PETA and
cofounding a nonproit organization, Angels for Animal Rescue.
In addition to her advocacy work, she’s about to start ilming season 7 of
Poland’s Next Top Model and is in the process of developing a show about her life
post-divorce, focusing on motivating others rather than dwelling on drama.
Krupa is inspired by her mother, with whom she emigrated to the States from
her native Poland when she was ive years old. “Watching her sacriice her
life so she could put food on the table for us makes me respect hard work,”
Krupa says. “I’ve accomplished things I never thought would be possible
and could only dream of. I am living the American dream.” —Lucy Silberman
To help support Krupa’s nonproit, visit angelsforanimalrescue.org; 100 percent of
proceeds go to animal rescue eforts.
DRINK
THE
i High-Low
ULTIMATE
BOTTLE
A new blend by Moët &
Chandon is the truest
expression of the house’s range
Te x t b y JAK E EM EN
Hidden among the estimated
100 million bottles stashed away
in Moët & Chandon’s sprawling
subterranean wine cellars is a
Champagne like no other, the
hard-earned result of a project
two decades in the making. It’s
what chef de cave Benoît Gouez
refers to as his “state of the art”
blend—MCIII.
He calls the release the ultimate expression of Moët’s range,
incorporating a complicated mix
of components representing three
forms of Champagne maturation: chardonnay and pinot noir
from 2003, aged in stainless steel;
Moët’s showcase 1998, 2000, and
2002 Grand Vintages, partially matured in large oak casks; and last
but perhaps most exciting, Moët’s
1993, 1998, and 1999 Grand Vintages, matured in bottle and then
disgorged before incorporation.
“It’s not just a Champagne; it’s
a wine from Champagne,” Gouez
says, referring to its possession of
the complexity and character you’d
seek out in the inest oferings from
any premier region. It unfolds sip
by sip, layer by layer, with Moët’s
signature bright, fruity notes
complemented by a luscious and
unparalleled well-roundedness.
MCIII irst appeared several
years ago, but is now available for
the irst time in magnums. Gouez
always defers to the magnum if
given the chance, so much so that
he refers to regular-size bottles
merely as half magnums. And the
large format isn’t the maison’s only
new ofering this year, either. The
2009 Grand Vintage, the third vintage Gouez has created and seen
all the way through to release since
assuming his current role in 2005,
is now on store shelves as well.
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How is it, then, that certain
years ascend to vintage status? “A
vintage needs to have personality,”
Gouez says, further describing it
as an emotional rather than rational experience. “It’s more a matter
of seduction.”
Alongside the 2009, Gouez has
rereleased the 2002 Grand Vintage, now with 15 years of maturation as opposed to the seven years
Moët typically matures its vintages. “I consider it to be the older
brother of the 2009,” Gouez says.
So what better way to appreciate
the two than together? “They have
the same genetics. They’re diferent individuals in the same family.”
Moët isn’t the only house making an impact with noteworthy
releases this year. Check out
Besserat de Bellefon’s Cuvée des
Moines Brut Millésime 2008, or
blend of the monks, featuring the
brand’s signature reduced-dosage
winemaking technique, which
makes a bottle of its bubbly a great
mealtime companion. And just in
time for summer, G.H. Mumm has
unveiled its Grand Cordon Rosé,
with an eye-catching, label-free
bottle indented with its signature
red ribbon.
For another summertime staple,
look no further than Moët’s innovative Ice rendition of its lagship
Impérial, blended to be best enjoyed when served over ice. “For
me, what makes Moët & Chandon
special in Champagne is its place
between contemporary and authentic,” Gouez says. “It’s a ine line
to be deeply rooted and to express
yourself in a unique way.”
Clearly, if anyone thought
sitting at the top of the mountain
has made Moët lose its hunger
or drive, look at something like
Moët Ice Impérial or the insanely
indulgent MCIII and think again.
“If you don’t change, you die,”
Gouez says.
It’s never a bad choice to reach for a
bottle of Champagne during a celebration. Why stop there, though? It’s
more versatile than you may imagine,
and that includes both the appropriate times and settings for a glass of
bubbly, as well as what you can pair
with one—like fried chicken, at any
time of the day or night.
“Champagne is the perfect pairing,” says Chad Spangler, cofounder
of Washington, D.C.’s Service Bar,
where a bottle of Krug Grande
Cuvée is matched on the menu
in the “What the Cluck?” pairing
with a bucket of fried chicken. “The
carbonation changes the way our
tongue senses and reacts to other
flavors and fat. This, combined with
the acidity, helps to enhance the
flavor of the fried chicken, and the fat
from the fried chicken helps to enhance the flavor of the Champagne.”
It’s also an excellent example of
high-low pairing, wherein seemingly
lowbrow or junk-food dishes stand
perfectly side by side with a more
prestigious offering. “It is truly the
prince flirting with the pauper,” Spangler says. “I think our mantra usually
follows that we like to keep a casual
attitude but seriously enjoy life’s luxuries. Sometimes those luxuries can
be had without all the fuss that normally accompanies them.”
Gouez describes searching for
all five flavors, including umami, in
a pairing, while noting that the only
one Champagne doesn’t offer is salt.
“There’s a need to always find a dish
with saltiness,” he says, referencing
classic pairings such as oysters or
caviar as cases in point. Beyond that,
and also supporting the wonders of
the fried-chicken-and-bubbles duo,
remember that pairings almost always
work best by showcasing simplicity.
“The most important things—to be
simple and salted,” Gouez says. “And
sometimes most important is not
ingredient, but texture.”
Try out some high-low at your
next barbecue or beach outing by
wielding the new Mini Moët Party
Pack, a six-pack of personal-size
Champagne bottles with a built-in
ice bucket and golden flute toppers
for sipping. —JE
JASON PIETRA/TRUNK ARCHIVE
Summertime
Champagne Pairings
DON’T BE ANTISOCIAL
F O L LO W M A X I M E V E RY W H E R E
GOOD SPORT
MIND GAME
Jordan Spieth has the abundant talent and,
more importantly, the acute mental toughness
to join the ranks of the best golfers of all time
As his ball sliced far to the right of the 13th fairway at Royal Birkdale, near Liverpool, England,
eventually landing on an overgrown hillside,
Jordan Spieth looked on helplessly, if not hopelessly. It was the inal round of the 2017 Open
Championship, which Spieth had started with
a three-shot margin over fellow American Matt
Kuchar. But the lead was a distant memory now;
Spieth’s inconsistent play had allowed Kuchar to
narrow the gap leading up to the 13th. To make
matters worse, Spieth couldn’t ind a playable
second shot from the spot his drive had come
to rest. It looked like an epic collapse on one of
golf ’s biggest stages, and from one of the sport’s
brightest young talents.
Spieth might have thought he was experiencing a bad case of déjà vu. Just over a year
earlier he’d sufered one of the more painful
defeats in recent golf history. His struggles on
the 12th hole in the inal round of the 2016 Masters,
which cost him his lead and a second green jacket,
were historic in their own right. Ater hitting a
terrible shot into the water, Spieth had a simple
approach to try and salvage the hole. But, in a
moment recognizable to every frustrated weekend golfer, he completely mishit the ball, which
ended up in the water again. It’s one thing to
merely hit a bad shot, but pro golfers don’t usually shank one completely. In a sport deined by
psychological strength and emotional steadiness, Spieth had produced his worst possible
shot at the worst possible time.
A little more than a year later Spieth was
looking at another massive disappointment.
Instead, he rallied for one of the most brilliant
recoveries the Open Championship has ever
seen. Ater a tense 20 minutes, he moved the
ball from an unplayable lie even farther from the
13th fairway onto a vehicle- and equipment-illed
driving range. He then hit a blind shot toward
MARK LEIBOWITZ/TRUNK ARCHIVE
the green that allowed him to salvage a bogey,
giting Kuchar the lead, but also providing himself with the opportunity to complete one of the
great closing runs in golf history: a ive-under
inal ive holes, including a near hole-in-one on
the par-3 14th and a 48-foot eagle putt on the 15th.
It would have been a once-in-a-lifetime stretch
for good professional golfers. But Spieth has a
real chance of being one of the best of all time. He
has the rare combination of precocious talent, an
impressive work ethic, and, perhaps most importantly, mental toughness—the kind he showed at
Royal Birkdale—needed to be a legend.
A Dallas native, Spieth entered golf ’s consciousness in late 2012, when the University of
Texas sophomore turned pro. He was already
known to close followers of the sport, having
earned irst-team All-American honors while
leading the Longhorns to a national championship in his freshman season. Spieth comes
from an athletic family (his father played college
baseball, his mother and brother college basketball), and that athleticism is evident in his swing,
which is both aggressive and silky smooth.
During his irst season as a pro, he became the
youngest player to win a tour event in 82 years,
the youngest player to participate on the United
States Presidents Cup team, and was named
PGA Tour Rookie of the Year.
By the time he won his irst major, the 2015
Masters, he was already heralded as the future of
the sport in the post–Tiger Woods era. But the
post-Tiger era is vastly diferent than the decadeplus that Woods dominated—because unlike
Tiger, who had occasional competition from
challengers like Phil Mickelson, Vijay Singh, and
Ernie Els, Spieth has arrived at a time when the
sport has more elite, and young, talent than ever.
In any given week, this new generation of
players—including Rory McIlroy, Dustin Johnson, Rickie Fowler, and Jason Day—work to
deny Spieth more silverware. Spieth himself is
only 24 years old. “Having gone through the last
few years, it puts even more in perspective how
incredible what Tiger did was and what he did
for our sport,” Spieth explains. “I have mad respect
for him, having been in the position to at least
see a little into that world.”
With Tiger’s potential return to form in
2018, Spieth is excited at the possibility of facing
of against the legend again, but he also knows
his biggest competition is from his peers. “The
game is in a really good place right now,” Spieth
says. “Tiger is going to be coming back…which
is really good for our sport. But then we mix that
with the amount of young guys that are on tour,
and young guys that have won major championships—meaning they’ve seen success at the highest level and therefore are not afraid of it. You’re
going to get a lot of high-quality golf.”
As he heads into the irst major of the 2018
season, the Masters at Augusta National Golf
Club, Spieth is realistic about his goals in the
face of such stif competition. “For this year, the
idea is to try and win a major. I would love to
win at Augusta again, as I’ve gotten close the
last couple of years and [my win in 2015] was my
favorite tournament I ever played in.”
Spieth also has his sights set on the PGA
Championship, which is the one major championship he still needs in order to capture the
extremely rare grand slam: winning all four
majors in a career, something only ive golfers
have done. “If you asked me, starting this year,
what’s the one tournament you could win if
you get to choose, it would be a tough call
between Augusta and the PGA. That just
shows you what I think of Augusta, because the
PGA would bring me to that career grand slam
that’s so elusive in our sport.”
Spieth understands golf ’s physical and psychological toll, and how to overcome it, as well
as anyone. “It’s a mental grind. I think of how important it is to stay sharp mentally and how much
you actually have to work on it. I think of how
much you really have to do meditation, training
your mind, and recuperating. Not letting it burn
you out. What’s crazy about golf, as an individual
sport, is how each week the ball’s in your hands
and you get the last shot. You’re going to lose 90
to 95 percent of the time even if you’re one of the
best players to ever play the game.”
Signed by Under Armour, Spieth became
one of only a few athletes to get their own UA
signature shoe—joining the likes of Stephen
Curry and Bryce Harper—and he participated
in the design of his recent, second release, the
UA Spieth 2. The process wasn’t simply about
having his name on a shoe; it was about performance and trying to get an edge on a talented
and crowded pool of competitors. “In golf,
our swing is ground-based; it’s all based on
how you move horizontally and vertically from
the ground. To be able to impact the development of the shoes with Under Armour’s team
could potentially help me on the golf course
when most people don’t really even think about
[their shoes’ impact]. That’s advantageous.”
His other partners—including AT&T, CocaCola, and Titleist—have all invested big in the
prodigious talent, and he has earned more than
$35 million in tournament winnings alone in
his young career.
No doubt, as Spieth stood on the 13th fairway at the 2017 Open Championship, his livelihood wasn’t at risk. But in a sport where no
one is guaranteed continued success, and opportunities to win majors might never present
themselves again, Spieth turned what could
have been a career-altering error into a careerdeining moment. With the whole golf world
watching, Spieth showed the conidence and
swagger he needs to stay at the top of golf ’s next
generation. Not a bad place to be. —Keith Gordon
MAXIM.COM
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COVER STORY
the
MOGUL MODEL
After a storied career on the catwalk, Heidi Klum has proven she can do it all—producing, hosting,
judging, designing—without so much as a hair out of place. And she’s just getting started.
P h o t o g ra p h e d b y G I L L E S B EN S I M O N S t y l e d b y C ARO L I N E C H R I S T I AN S S O N Te x t b y P R I YA R AO
Fascinator, ARTURO
RIOS Earrings HOUSE
OF EMMANUELE
Pants, belt, shoes, and jewelry, VERSACE. Bra, HEIDI KLUM
INTIMATES. Opposite: Jacket, DSQUARED2.
Jeans, MOLLY BRACKEN. Belt, vintage HERMÈS. Necklaces,
CHROME HEARTS and DANA BRONFMAN.
T
hough
Maxim
magazine is a purveyor of beautiful women, namely beautiful models, it
would be a mistake to categorize cover star Heidi Klum as just another
pretty face (her dangerous curves are a welcome bonus). The 44-year-old
trades more on her savvy smarts than anything else these days. She’s a
household name around the world not only because of her Victoria’s Secret
tenure and Sports Illustrated Swimsuit cover of her in her 20s, but also her
turns on Project Runway (which she hosts and executive produces), America’s
Got Talent (which she judges), and Germany’s Next Topmodel (which she executive produces, hosts, and judges). Add in the fact that she’s the creative
director of her relatable lingerie (Heidi Klum Intimates) and swimwear
(Heidi Klum Swim) lines, as well as her fashion collections for supermarket
brand Lidl, and it’s clear that the word mogul, not model, best describes her.
And Klum isn’t just slapping her enviable visage on products or shows
for the sake of it, as some celebrities do—she actually thrives on being a
“multi-hyphenate,” a welcome moniker for women in 2018 especially. “I can’t
do things halfway…it’s not how I’m wired,” she says. “It’s important to be
fully involved with things that I attach my name to, whether it’s a TV show
or a line of clothing that I’m designing. I ind it exciting to see something
through from an idea to a inished product—sometimes it’s a bit of a puzzle
to igure out how to bring a concept to life, and I enjoy that challenge.”
Born and raised in the small town of Bergisch Gladbach, Germany,
outside of Cologne, Klum always had her eyes on bigger things—namely
designing. She was accepted into fashion school in Düsseldorf, but a luke
modeling competition in 1992 set her on a diferent successful path. “I
never lost my interest and passion for designing,” she says. “It just took a
bit of a backseat.” Today, her collections for Lidl are sold in over 10,000
stores in 28 countries, and she has graduated from Forbes’ top-paid
models list to become one of the highest-paid television hosts, earning a
whopping $21 million in 2017.
But it’s not just designing prowess or business acumen that makes
Klum a star we all want to root for—it’s her charming likability and fearlessness. “Conidence is sexy. There’s something alluring about a person
that just seems at ease and comfortable with themselves,” she says. “It’s
something we should all strive for.”
“CONFIDENCE IS SEXY.
THERE’S SOMETHING
ALLURING ABOUT A
PERSON THAT JUST SEEMS
AT EASE.”
Granted, this is something Klum has learned over her many years
in the modeling and entertainment industries, even as she remains so
brightly primed for the spotlight. “My nose would grow like Pinocchio’s
if I said that I didn’t feel some pressure about aging, as I am constantly
asked about it,” she says. “I’m in the public eye, and there’s more scrutiny
because of that. I can look at photos of when I was 24, and of course I
am going to look diferent now at 44 and having had four children—but,
again, it’s about being comfortable with yourself and what you see in the
mirror. I’m not trying to hold on to the past or searching for a fountain
of youth. We are all going to age, so I’m trying to embrace that, but not
without a bit of a ight.”
How Klum keeps her composure while doing it all is a mystery, but
she appreciates that life continues to be “messy.” “You just hope for the
best,” she says. “You try to juggle and hope you don’t drop a ball. If I do, I
don’t beat myself up for it—I pick it up and try again.
“The enjoyment is really in the journey and not just at the destination,” she continues. “If I could go back in time, I would appreciate each
moment more. When I was younger, I was always looking ahead and
how to get there faster. Now I wish I had really been more present during
each moment to fully enjoy and savor them.”
Jacket, PHILIPP PLEIN. Earrings,
HOUSE OF EMMANUELE. Bracelets and
boots, CHROME HEARTS.
36
M AY / J U N E 2 018
MAXIM.COM
“EVERYBODY IN FASHION IS
WHO THEY ARE. YOU CAN
BE WHO YOU WANT TO BE.”
Jumpsuit, JEREMY SCOTT. Shoes, GIUSEPPE ZANOTTI.
Velvet gloves,
THOMASINE.
Opposite:
Caftan,
ORZA LUXURY SWIMWEAR. Body chain,
Lace top,
MOKUBA.
Lace For more information, see page
HOUSE
OF
EMMANUELE.
skirt,
ZIMMERMANN.
82.
Makeup,
Linda HayLeather
using Dior. Hair, Wendy Iles for Iles
boots, SHIATZY
CHEN.
Formula.
Nails, Tom
Bachik for OPI.
MAXIM.COM
M AY / J U N E 2 018 39
Saint-Tropez
Jewel of the Riviera
FRENCH
RIVIERA
Playground f the
ELITE
For decades, the Côte d’Azur has been the world’s
greatest luxury getaway—and it’s only getting better.
Here’s your ultimate guide to the best of the best
in food, drink, and leisure.
dreamlike seaside route connects Monaco and Saint-Tropez,
studded with palaces and bastions featuring imposing
architecture, gigantic rooms, luxurious gardens, and enchanting
terraces. Together, they relect a past deined by the pursuit of
elegance and the art of good living. Back then, artists, millionaires, and
royalty discovered and fell in love with the French Riviera, which at the
time was known mostly for its sea bathing and thermal spas. Soon, the area
became a regal getaway famous for sun-drenched Mediterranean beaches,
gourmet cuisine, and world-class hotels.
Today, the road that connects the towns of the Côte d’Azur is dotted
with references to its past. It’s a region of romance and charm, luxury and
authenticity, one that has captivated artists such as Picasso, Matisse, and
Chagall, and writers including Aldous Huxley, F. Scott Fitzgerald, Edith
Wharton, and W. Somerset Maugham.
Ater World War II, the French Riviera became the playground of the
wealthy. Palaces overlowed with visitors. Belle epoque villas and seaside
properties were scooped up as even more extravagant residences were built.
It became the rendezvous of the jet set and Hollywood stars. The Cannes
ilm festival, irst held in 1946, acquired an international reputation as one of
the most important celebrations of cinema in the world.
The Côte d’Azur remains the domain of the global elite. Plan to stay
a minimum of a week. Avail yourself of a roadster, a Riva yacht, and a
helicopter—and also some good walking shoes in which to wander through
the high-lying villages of the backcountry.
J O N A R N O L D / G E T T Y I M A G E S . I N S E T: © M A R C D E D E L L E Y. W W W. S A I N T-T R O P E Z - P H OTO.C O M
A
Te x t b y S Y LV I E B O U RG EO I S H AR EL
MAXIM.COM
M AY / J U N E 2 018 41
FRENCH
Pan Deï Palais
Staying at the centrally located Pan Deï Palais, an
oasis of Zen-like calm in buzzing Saint-Tropez,
has been described as something akin to relaxing
at a friend’s elegant mansion. This friend, however, charges rates starting at $310 a night. Most
guests say it’s worth every cent.
Hôtel de Paris Saint-Tropez
Saint-Tropez’s only hotel with a rootop pool, the
Paris is a mere three-minute walk from both the
Vieux Port and the Place des Lices. If you need a
brief respite from your vacation, the on-site Clarins
spa has you covered (with luxurious plant extracts
and aromatic oils, primarily).
Hotel Sezz
The Sezz is located a few minutes from town,
providing an escape of sorts from oten-crowded
downtown Saint-Tropez. Set in a bucolic landscape among mature olive trees and palms, guests
can de-stress in the Payot spa—or at the Dom
Pérignon bar, which also works well. There’s
a free shuttle to town and to the beach clubs at
Pampelonne, though you likely won’t want to be
anywhere else.
Château de la Messardière
For when you absolutely, positively must stay in
a 19th-century castle. There’s an ornithological
reserve on the grounds, and Tropézina beach is a
short distance away (or simply stare out at the Bay
of Saint-Tropez from the property’s semicircular
swimming pool). Alain Lamaison, the new chef de
cuisine, arrived at the Château this year; try his signature sea spider in three services. —Justin Rohrlich
WHERE TO EAT, DRINK & PLAY
Le Club 55
In 1955, cinematic glamour came to the
French Riviera. Brigitte Bardot, perhaps
the hottest actress in the world at the time,
arrived just outside of town on Pampelonne
Beach to ilm her next feature. A young boy,
Patrice de Colmont, and his ethnologistilmmaker parents, lived in a house near the
beach and took in the cast and crew for lunch
and dinner. And by sheer coincidence, the
world’s most celebrated beach club was formed,
named for its founding year. Today, Patrice de
Colmont owns and operates Le Club 55, still the
premier oceanfront destination for the world’s
elite, and those wishing to rub elbows with
celebrities, business titans, and royalty. He has
worked hard to maintain Le Club 55’s reputation for excellence, but instills his own laidback personality into the property. More than
1,000 people a day can lock to the hot spot
during the peak summer months, so early
reservations are a must.
Biglari Café
Luxury, elegance, and charm can be found at this
glamorous spot at the center of the port. Ideal
for drinking Dom Pérignon Rosé or a great
vintage with a cheese plate, or enjoying an
artisan burger, the café serves food that is only
rivaled by its style: a classic, clean design, tables
made from Riva wood, and a sharply dressed
staf, outitted in Bijan couture.
La Vague d’Or
At Résidence de la Pinède’s gastronomic restaurant, Arnaud Donckele, the youngest French
chef currently in business with three Michelin
stars, has managed to make his cuisine the
Riviera’s most popular by celebrating the
seasonal lavors of Mediterranean cuisine.
La Réserve Ramatuelle
In nearby Ramatuelle, with a winning combination of luxury, simplicity, and surrounding
nature, La Réserve is a main hotel and 14 villas
in a quiet setting. At its restaurant La Voile,
Michelin-starred chef Eric Canino ofers light
dishes that are a celebration of Mediterranean
lavors. —SBH
TO P : WA N DYC Z K A S I A / G E T T Y I M A G E S . B OT TO M L E F T: C O U R T E S Y O F L A VA G U E D ’ O R
WHERE TO STAY
Hôtel Byblos
Luxurious yet accessible, and just steps from the
Place des Lices market, Hôtel Byblos represents
the mythical Saint-Tropez vibe of the 1970s. Inhouse options include exquisite dining at the
Alain Ducasse restaurant Rivea at Byblos, or an
evening of revelry at nightclub Les Caves du Roy.
With a mere 91 rooms, and only open from April
through October, vacancies are rare and highly
sought ater, so plan your stay well in advance.
RIVIERA
Clockwise from top: Jean-Pierre Tuveri, the brilliant mayor of Saint-Tropez; Biglari Café
provides a one-of-a-kind collection of the best of the best, from Champagne and caviar
to burgers and shakes; La Vague d’Or restaurant has earned three Michelin stars.
42
M AY / J U N E 2 018 M A X I M . C O M
FRENCH
RIVIERA
i Ship to Shore
i The Little Prince’s Castle
C LO C K W I S E F R O M TO P L E F T: C O U R T E S Y O F S Y LV I E B O U R G E O I S H A R E L ; S L I M A A R O N S / G E T T Y I M A G E S ;
COURTESY OF CHÂTEAU DE L A MESSARDIÈRE
In 2015, Le Club 55 owner Patrice de Colmont bought the château at La Môle, the
estate where the famous French writer and aviator Antoine de Saint-Exupéry spent
his childhood. His adventures inspired his most famous work, The Little Prince. —SBH
Some of the rich and famous
who visit Saint-Tropez choose
to live not in a penthouse
overlooking the water but on
the water itself. Ensconced
within nine-figure superyachts, the global elite who
travel to the shores of SaintTropez each year enjoy the
luxury, hospitality, and excitement of the world-famous town, all from the comfort and familiarity of their maritime homes away from home. When they choose to go into town, they have the
option of merely hopping in the water and swimming there. But there’s a better way.
For decades, the ship-to-shore vessel of choice for stars like Sophia Loren and
Brigitte Bardot was made by Riva. After nearly three and a half decades, Riva Yacht
produced the last of its iconic Aquarama models in 1996. When it came time to
design a new vessel, the company needed to honor the Aquarama’s heritage, but
with modern additions.
Stretching to 33 feet and capable of comfortably carrying eight people,
the Aquariva Super features a hull built of fiberglass instead of wood, while the
cockpit and sunpad are crafted with mahogany paneling. Yanmar provides twin
370-horsepower engines, enabling the boat to reach a top speed of more than
41 knots out to a range of 155 nautical miles. Loren and Bardot would feel right at
home sunbathing on the Aquariva Super. —Keith Gordon
Clockwise from top left: Château at La Môle; Saint-Tropez brings together some of the most incredible vintage yachts in the world;
the iconic Château de la Messardière, which boasts spectacular views of the Bay of Saint-Tropez
FRENCH
RIVIERA
FRENCH
RIVIERA
Opposite: Beyoncé Knowles takes a spin on the water while
vacationing in Saint-Tropez. This page, clockwise from top right:
Le Club 55 has remained a must-visit hot spot for more than half a
century; the club’s legendary proprietor, Patrice de Colmont; the
beachside lounge area is both comfortable and chic.
Riding in style
Tucked away within the historic town of Saint-Tropez, Hôtel Le Yaca offers incredible
levels of luxury convenient to the city’s port and beaches
P R E V I O U S S P R E A D, L E F T PA G E : B A U E R - G R I F F I N ; R I G H T PA G E , F R O M TO P : G I L L E S B E N S I M O N ; WA N DYC Z K A S I A / PA R I S M ATC H / G E T T Y I M A G E S ;
M A R C D E D E L L E Y. T H I S PA G E , F R O M TO P : M I C H E L D U F O U R / G E T T Y I M A G E S ; C O U R T E S Y O F H Ô T E L L E YA C A
FRENCH
RIVIERA
FRENCH
RIVIERA
F R O M TO P : H E N RY K S A D U R A / G E T T Y I M A G E S ; B R U N O M A L È G U E
Diners enjoy dinner on the streets of Saint-Tropez
La Sauvageonne restaurant, situated in lush Ramatuelle
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Antibes
Even on the French Riviera, where luxury is king, Hôtel du Cap-Eden-Roc stands
unrivaled; the property earns its reputation as one of the world’s premier exclusive
hotels. Inset: From ship to shore, glamour remains unparalled.
TK GUTTER CREDITS
The Mediterranean’s paradise on the beach
FRENCH
WHERE TO STAY
Hôtel du Cap-Eden-Roc
This legendary palace, the most
iera, is a delicate combination of
lunch at Eden-Roc Grill, followed
nean, before choosing either one of
dinner. —SBH
RIVIERA
elegant address on the Rivsophistication and cool. Order
by a swim in the Mediterrathe two in-house restaurants for
WHERE TO EAT, DRINK & PLAY
Eden-Roc Restaurant
Eat elegantly at the Eden-Roc Restaurant, where tables on the
seafront veranda ofer sweeping views of the lush Lérins Islands
in the distance. (A 15-minute ferry ride will get you there if you feel
like exploring; boats leave from the dock in Cannes and Juan-lesPins.) The timeless menu includes Steak Diane, lambéed tableside
(58 euros), roasted blue lobster (86 euros), and 50 grams of fresh
Beluga caviar, served with buckwheat blini (540 euros). Or let
executive chef Arnaud Poëtte decide (tasting menu, 190 euros).
The dress code is listed as “formal,” which, in practice, means long sleeves,
long pants, and no sandals.
Piano Bar Fitzgerald
Ater dinner, head to this 1930s-style bar at the Hôtel Belles Rives for a nightcap. The Black Nail—Glenmorangie, Drambuie, Macallan, and honey—is
the head barman’s specialty (20 euros), and the eclectic playlist could include
everything from Dizzy Gillespie’s “A Night in Tunisia” to “Chan Chan” by
Compay Segundo and a cover of the Police’s “Walking on the Moon” by Roseaux featuring Laguna Hills, California’s own Aloe Blacc. —JR
Jazz Festival
If the name Jazz à Juan, or as it’s known to most of the world, the International Jazz Festival at Antibes Juan-les-Pins, sounds familiar, check your
music collection. Among the legendary albums recorded here are Mingus at
Antibes, Miles Davis’ Miles à Antibes, and John Coltrane’s Live in Antibes, 1965.
The festival, which began in 1960, now includes popular music as well,
with acts ranging from Carlos Santana to Norah Jones and this year’s headliner, Lenny Kravitz. Hard-core jazz fans can still get their ixfrom the worldrenowned acts that perform each year.
The festival’s real magic is found in the spontaneous moments that
occur throughout the city during the concurrent fringe festival. Musicians
organize impromptu jam sessions; talented amateurs might play with
their idols; and the streets of Antibes are captured by the festival’s unique
energy. —KG
P R E V I O U S S P R E A D, F R O M L E F T: TO N Y B A R S O N / G E T T Y I M A G E S ; N O R B E R T S C A N E L L A / R O B E R T H A R D I N G .
T H I S PA G E : © T H I E R RY A M E L L E R / M O N A C O YA C H T S H O W
Monte Crlo
Luxury by the sea
WHERE TO STAY
Hôtel de Paris Monte-Carlo
Steps away from the Casino de Monte-Carlo,
this gem will be totally renovated starting in
early 2019. (The hotel will remain open during
the renovation.) The hotel is a Monaco institution, with its historic facade, wine cellar, and
the restaurant Le Louis XV—Alain Ducasse à
l’Hôtel de Paris, where chef de cuisine Dominique Lory and chef Alain Ducasse take inspiration from the lavors of the Riviera.
Hôtel Hermitage
Hôtel Hermitage has all the old-fashioned
charm for which the principality is famous.
The dome and the winter garden veranda
were designed by Gustave Eifel. Côte d’Azur
specialties, such as barbajuan and socca, are
served at cocktail hour.
Monte-Carlo Beach
A ixture of Monaco high society since
the 1930s, the Monte-Carlo Beach is
located in spectacular Roquebrune-CapMartin. Dine fabulously at the Michelinstarred Elsa, which is now 100 percent organic, and work it of tomorrow in the Olympicsize pool.
MONACO YACHT SHOW
The world’s premier showcase of luxury superyachting, the annual Monaco Yacht
Show last year drew some 34,000 participants to marvel at 125 of the vessels on
display, including a 360-foot marvel. In total, the merchandise was worth more
than $4 billion. Since its inception in 1991, the event has grown from a showcase of
around 30 yachts into a celebration that includes VIP parties, yachting industry gatherings, and an automotive showcase featuring brands like Bentley and Lamborghini.
Helicopters and tender boats are also available for sale. —KG
Hôtel Metropole Monte-Carlo
Mere steps from the casino and the Boulingrins Gardens, this sumptuous belle epoque
property in Monte Carlo has the obligatory
ultra-luxury spa and two Michelin-starred
restaurants. But the Metropole’s “GoldenEye
Experience” may be the pièce de résistance: a
chopper light over the principality; a ride along
the Riviera in an Aston Martin; a couples massage in your room; a private dinner by worldrenowned chef Joël Robuchon; and a private
butler who will provide you with everything
you need for your excursion to the casino,
including a cigar and gaming chips at the end
of dinner. A tuxedo will be provided for the
gentleman; an evening gown for his date.
Port Palace
Right on Port Hercule, the Port Palace
boasts spectacular views and some of the biggest yachts you’ve ever seen. The glass-andsteel design is a more contemporary take on
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luxury than Monaco’s grandes dames, but equally reined, with rooms by
Leïla Menchari, the window design director of Hermès. The bar looks
out over, among other things, the port-side stretch of the Formula 1
circuit. —JR
(which requires two existing members to sponsor your application). Don’t
forget to follow the extremely speciic dress code. —SBH
Don’t miss…
The Royal Red Berries Mojito is a house specialty at Hôtel Metropole’s elegant
lobby bar; try one of head bartender Khalid El Hajraoui’s Malaysian Juleps at the timeless Le Bar Américain, at the Hôtel de Paris. Brasserie de
Monaco is known for its Bière de Monaco; don’t miss the pissaladière, a sort
of Provençal pizza topped with caramelized onions, anchovies, and black
olives. Boldface names including Lionel Richie and Pink have been spotted at
T H I S PA G E , F R O M TO P : M A R K T H O M P S O N / G E T T Y I M A G E S ; P E T E R H O R V E E /A L A M Y
WHERE TO EAT, DRINK & PLAY
Yacht Club de Monaco
Yacht Club de Monaco’s newest building, designed by renowned architect
Lord Norman Foster, opened its doors in 2014 and has become a must-visit
for lunches and dinners. For prime access, consider becoming a member
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From top: Football player Cristiano Ronaldo and model Cara Delevingne before the Monaco Formula 1
Grand Prix. Supercars are right at home in front of the iconic Hôtel de Paris Monte-Carlo.
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über-trendy Jimmy’z Monte-Carlo; the jet set can also be found in their natural
habitat at Flavio Briatore’s Twiga Monte Carlo, which ofers Italo-Japanese
fare and transforms into a proper nightclub ater 1 A.M. For a “normal” hangout
spot, head to the Monte Carlo Bar—its moderately priced brasserie fare, with
a handful of beers on tap, is a good option for mingling with locals, who know
this place as MCB. —JR
claustrophobic-tight turns are better suited to a small hatchback than a
racecar. Overtaking is nearly impossible on the circuit, and drivers could
theoretically reach out and touch the guard rails.
The Grand Prix is a gathering place for the global elite, who arrive on their
enormous yachts for days of exclusive partying. It’s the pinnacle of luxury in a
city known as…the pinnacle of luxury. As for the racing itself, the added emphasis on a good qualifying result means that the excitement is spread over
Saturday and Sunday. For drivers, the race is equal parts trying to win and
trying to get your car across the line in one piece. For a chance to behold the
rare skill of a Lewis Hamilton or Daniel Ricciardo, there’s no better place. —KG
F R O M TO P : A F P/ G E T T Y I M A G E S ; C O U R T E S Y O F D A I M L E R
MONACO GRAND PRIX
This race is unlike any other on the Formula 1 calendar. Public roads are
shut down, and a racetrack is carved into the narrowest of streets. The
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From top: Fun in the sun, track-side; Albert II, Prince of Monaco, with former Formula 1
champion Nico Rosberg, who grew up in, and still lives in, Monaco.
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The best f
Where the elite eat
Inside one of the world’s most iconic hotels, l’Hôtel de Paris,
resides one of the world’s top restaurants: Louis XV, from renowned
chef Alain Ducasse. Now entering its fourth decade, this Monaco
landmark still holds its own on the global culinary stage, earning
Ducasse three Michelin stars once again in 2018.
T H I S PA G E , C LO C K W I S E F R O M TO P : VA L E R Y H A C H E / G E T T Y I M A G E S ; A F P/ G E T T Y I M A G E S ; M A U R I C E R O U G E M O N T.
O P P O S I T E , C L O C K W I S E F R O M TO P : A N D I A /A L A M Y; A N D I A /A L A M Y; I M A G E B R O K E R /A L A M Y
MONTE CARLO
Clockwise from top: Chef Alain Ducasse; Albert II, Prince of Monaco, with his nephew Pierre Casiraghi and Jean-Luc Biamonti, chairman of the board and CEO of Société
des Bains de Mer (SBM); ornate gold, marble columns, chandeliers, and impeccable service define the experience at Le Louis XV–Alain Ducasse à l’Hôtel de Paris.
Saint-Jean-Cap-Frat
The ultimate escape
Since opening more than a century ago, the Grand-Hôtel du Cap-Ferrat, a Four Seasons Hotel, remains the epitome of palatial luxury on the French Riviera. Located on 17
acres of lush gardens and finely manicured lawns, the property offers stunning views of the Mediterranean in addition to one of the most beautiful pools on the Côte d’Azur.
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Cannes
D AV I D D R E B I N / T R U N K A R C H I V E
Gathering place of the stars
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WHERE TO STAY
InterContinental Carlton Cannes
With a century-plus history, the 343-room Carlton is where American actress
Grace Kelly was staying when she irst met her future husband, Prince Rainier
III. Oscar-winning actors celebrate their Palme d’Or victories on the seventh
loor, where the elite suites are found. Some of the most famous jewel heists
in recent history have taken place at this storied property—close to a combined $200 million of jewels stolen in two separate heists. World-class dining is
available at two in-house restaurants, and the Carlton Bar is the best place to
people-watch in the city. —KG
WHERE TO EAT, DRINK & PLAY
Shop
Ultra-luxe high-end shopping—Chanel, Gucci, Prada, and the like—can be
found along La Croisette. For a more local experience, check out Rue Meynadier. Or do as the locals do and stock up on pâté, fresh seafood, and artisanal
charcuterie at the airy Marché Forville.
Eat
Table 22 features Provençal favorites, perfectly prepared by Alain Ducasse–
trained chef Noël Mantel. Aux Bons Enfants has been turning out homey
yet sophisticated fare since 1967. And for the best small plates you’ve ever
had in a former garage, check out Au Pot de Vin. The famed Michelin guide
calls the dining room “lovely retro,” and points out its “fair prices.” Which,
in Cannes, usually means something a little bit diferent than it might
elsewhere (meals run $45 to $65).
A N T H O N Y H A R V E Y/ G E T T Y I M A G E S .
I N S E T: G I O VA N N I S I M E O N E / S I M E / E S TO C K P H OTO
Drink
During the Cannes ilm festival, the stars hang out at the Carlton Bar. But
you can get a Red Carpet Martini any time of the year. You’ll ind Côte d’Azur
institution La Chunga right across the street from the famed Hôtel Martinez,
which is home to its own legendary watering hole, the Gatsby-esque (and aptly
named) Martinez Bar. Grab one last cocktail at Le 72 Croisette, which always
seems to stay open later than everyone else. —JR
Opposite: The legendary Carlton hotel. This page: Former Maxim cover
model Sara Sampaio visits Cannes during its annual film festival, which
brings the elite of film, fashion, and business together for one of the most
exclusive, and luxurious, events in entertainment.
Ode to
CANNES
In its 71st year, the world’s most famous
film festival faces the future
Te x t b y J O E M C G OV ER N
For about ten days in the middle of May, the sun revolves around the Earth.
Or so it would seem at the Cannes Film Festival, the center of the universe
for lovers of cinema. Situated on the French Riviera, Cannes is a place
where the air feels charged with luminescence and stars like Ryan Gosling,
Charlize Theron, and Idris Elba, posing for paparazzi steps from the Mediterranean, glow like celestial beings. Cannes also beneits from impeccable
timing. With many of the attendees just emerging from long, cold winters, the
festival pumps with an undeniable sense of spring awakening.
“Everything about the future of ilm starts in Cannes,” says marketing
guru Ryan Werner of Cinetic Marketing. “It sets precedent and it makes
history. You have top-of-their-crat ilmmakers and artists being watched
and judged by top-of-their-crat critics and industry people from around the
world. Nothing compares to getting a movie noticed there.”
Indeed, Cannes can lay claim to having launched some of the greatest
ilms of all time into the world. Taxi Driver, Apocalypse Now, Pulp Fiction, and
The Tree of Life are among the winners of the festival’s top prize, the Palme
d’Or. Every year, 20 or so titles compete in the main competition—each
receiving a lavish red carpet premiere
and a screening at Grand Théâtre Lumière, arguably the most magniicent
movie venue in the world. These are
the pictures eligible for awards, announced at a glamorous closing-night
ceremony. Hundreds of other ilms
screen out of competition (spectacles
like Mad Max: Fury Road and Up) or in
sidebar and retrospective lineups.
The main competition slate is
judged by an elite nine-person jury
of ilmmakers, authors, and actors.
Past jury presidents have included
Quentin Tarantino (who awarded
the Palme d’Or to Michael Moore’s
Fahrenheit 9/11 in 2004) and Steven
Spielberg (he picked the explicit lesbian drama Blue Is the Warmest Color in
2013). This year, Cannes’ top judge is
actress Cate Blanchett, who embodies
all the talent and elegance the festival
desires while also standing as a champion for the current cultural moment.
Only four of the past 20 jury presidents
have been women.
Cannes knows how to react to
the times. The event was conceived
by the French in 1939 as a response
to the Venice Film Festival, which at
the time had become a propaganda
megaphone for Mussolini and Hitler.
In a twist of history, the Cannes grand
opening coincided with the exact
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day that Germany invaded Poland. Only The Hunchback of Notre Dame was
screened on the Riviera before the festival was called of. Two days later,
France and Great Britain declared war against the Nazis.
The fest remained dormant during the war years but was relaunched in
1946 and hit its stride in 1955, when the realist drama Marty won the Palme
d’Or and then the Best Picture Oscar. That same year, Cannes was pampered
with the happily-ever-ater mythos when American actress Grace Kelly was
introduced to Prince Rainier of neighboring Monaco during the festival. Less
than 12 months later, she had retired from acting to become his royal wife.
In 1959, Cannes inaugurated its Film Market, which transformed the
festival into a bona ide industry, with buyers and sellers descending in droves
to score distribution deals. In 2017, the Market drew a record 12,324 accredited participants. Cannes operates the website Cinando, an immense ilm
industry database and networking platform, and also publishes a robust
market guidebook (insiders have dubbed the guidebook, featuring head shots
of all the wheeler-dealers—mostly men—the Serial Killer Guide).
Fity years ago, during the 1968 festival, France was shaken by massive
student protests and worker strikes. In solidarity with the social movement, a
gang of French New Wave ilmmakers, led by the always-agitating Jean-Luc
Godard (Breathless), appeared onstage and demanded the festival’s cancellation. Five days before it was set to end, Cannes shut down—and would never
be quite the same again. The following year, the festival joined the counterculture by premiering Easy Rider.
A year later, Robert Altman’s subversive antiwar comedy M*A*S*H
took home the top prize. Cannes has had its hand on the throttle ever since.
Last year’s Palme d’Or winner, The Square, a brutal satire about the art world,
scored an Oscar nomination.
Godard, who’s still kicking at 87, is
outmatched in the provocation sweepstakes by Lars von Trier, Cannes’ most
infamous enfant terrible. The Danish
director once won a technical award
and publicly tossed it in the gutter.
He also accepted a runner-up prize
by slamming jury president Roman
Polanski as “a midget.” Von Trier won
the Palme d’Or in 2000 for his grim
Björk musical Dancer in the Dark, but
was banned from the festival in 2011
ater he spoke favorably of Hitler and
the Nazis during a press conference
for his sci-i drama Melancholia. Rumor
has it that von Trier may be back at
Cannes this year with his newest eyepoke, The House That Jack Built, about
a murderer of women.
Perhaps his movie will be booed at
its press screening. That’s a Cannes tradition older than cheese on a baguette.
“I can’t tell you how many great ilms
have been booed—too many to count,”
says Werner. In 2013 the Brooklyn
Academy of Music even programmed a
retrospective called “Booed at Cannes,”
which included David Cronenberg’s
Crash and David Lynch’s Twin Peaks:
Fire Walk with Me. Last year, however,
was especially unique: Netlix made
inroads with ilms in the main competition (including Bong Joon-ho’s Okja)
and critics loudly heckled the company
logo before one movie even began.
Actress Charlize Theron at the Cannes film festival
T H I S PA G E : TO N Y B A R S O N / G E T T Y I M A G E S . O P P O S I T E : C O U R T E S Y O F H Ô T E L M E T R O P O L E M O N T E - C A R LO
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But booing because an online streaming service has cracked into a
festival ostensibly celebrating ilm is rather petites patates compared to another dilemma Cannes has to face. This is the irst Cannes since the #MeToo
movement—and the festival is not keen on political correctness at the expense
of glamour. Or gluttony. Some of the grisliest sexual assault charges against
Harvey Weinstein are alleged to have occurred during the festival. In a statement, organizers condemned Weinstein’s acts (he denies the accusations). It
will be curious to see if the festival adopts a shit in tone: For 70 years, it’s
reigned supreme as the dazzling nucleus of the international movie industry.
Can Cannes deal with a cloud dim?
Cocktails f the
CÔTE D’AZUR
There’s never been a better time to drink at
the Riviera’s sexiest bars
Te x t b y JAK E EM EN
Rootop Riviera bars ofer an abundance of eye candy in all forms—
turquoise waters, the rich, beautiful, and famous—but when it comes to
drinking well, a glass of rosé or perhaps a spritz is about as much as you can
expect. Right? Well, the good news is these days you can continue soaking
up those views while sipping something a bit stronger, too.
“It’s true that most customers will instantly go for wine, Champagne,
or spritzes,” says Thomas Bencze, an experienced barman who’s worked up
and down the Azur Coast, with stops in Cannes, Nice, Saint-Tropez, and
beyond. “Nevertheless, the cocktail movement has started!”
While it may still be in its nascent stage along the Riviera, progress has
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been made thanks to bartenders who have brought in a taste and skill set
that stretches beyond the mojito. “We still have a lot of work to do to catch
up with the quality and diversity of big cities,” Bencze admits. “But the
cocktail scene has evolved thanks to the opening of a few great cocktail bars,
and the fact that our job is more and more appreciated.”
Bencze cofounded Nice’s highly touted cocktail hub Puzzle Bar before
embarking on his own path, serving the jet set as a freelance bartender at
private villa soirées and yacht parties, ofering libations such as the Carotte
de la Tête au Pied, or Carrot from Head to Toe, with gin, Lillet Blanc,
carrot-and-vinegar jam, and fennel bitters, smoked with immortelle and
carrot tops. He’s also been putting plans in motion to open his own bar,
Tarte’IN, debuting this summer in Nice.
He has a few other recommendations for cocktail seekers, including
NOBU at the Fairmont Monte Carlo; the Bar Galerie du Foquet’s at
Hôtel Barrière Le Majestic, in Cannes; and L’obsolète in Saint-Raphaël.
Bencze also suggests a trip to Marseille. “There are two bars in the area
run by the same man, Guillaume Ferroni,” he says. “A true speakeasy, Carry
Nation, and a tree house bar in the summer named Dans les Arbres. Two
fantastic places.”
Elsewhere, consider a visit to the Hôtel Metropole Monte-Carlo,
stopping into either its Lobby Bar or Odyssey, a Karl Lagerfeld–designed
bar and restaurant. Order from Lobby Bar’s lineup of house martini rifs
or opt for a refreshing signature such as La Vie en Rose, with St-Germain,
Champagne, rose syrup, and candied rose petals. All the better when
matched with food from Joël Robuchon, of course.
While it’s tough to leave that breathtaking coastline, you’d be remiss
if you missed out entirely on the beautiful countryside just a short
drive away. So consider a stop at Château de Berne in Lorgues.
Before dining at the Michelin-starred Le Jardin de Benjamin, grab
a specialty such as the Bay of Angels, or La Baie des Anges, with
the summery, fruit-forward Gin Juillet, sourced locally in Provence,
alongside Crème et Nectar de Pêche and cranberry. The gin happens
to be made by Maison Ferroni—the same Ferroni of Carry Nation
fame. Perhaps you should just follow him around the Riviera to
ensure you’re always in good cocktail hands.
Karl Lagerfeld designed the space surrounding the stunning swimming
pool at the Hôtel Metropole Monte-Carlo
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This page: Lapo Elkann, whose family founded Fiat, at the amfAR Cinema Against AIDS gala in Antibes, in a tuxedo that matches his
camo-painted Ferrari. Opposite: Supermodel Bella Hadid arrives at the Hôtel du Cap-Eden-Roc in Antibes for the amfAR Gala and fund-raiser.
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The Napleonic
ROAD
The historic route starting near the Riviera
is a driver’s dream
U LT I M AT E D R I V E S / R I C H A R D PA R D O N P H OTO G R A P H Y
W
hen Napoléon escaped from exile on Elba and returned
to France in 1815, he arrived on the coast of the French
Riviera before heading north into the countryside. While
this route led Napoléon back to a short-lived second
reign as emperor, today the same route can be conquered with horsepower instead of on horseback.
The Route Napoléon boasts some of the inest driving roads in all of
France, not to mention the nearby high-altitude mountain passes. The
über-wealthy who lock to Saint-Tropez, Cannes, and Monte Carlo head
up to the beautiful scenic roads to put their supercars and grand tourers
to the test. Other sections of road near the coast include stages from the
Monte Carlo Rally, including the infamous Col de Turini, perhaps rallying’s most celebrated stage.
According to supercar tour operator Mark Heather, owner of Ultimate
Drives, just as important as choosing the right car (a Porsche 911 GTS
Cab for comfort, performance, and four-wheel-drive security or a Lamborghini Huracán Spyder just to show of in the best possible way, Heather
suggests) is choosing the right time to visit. “Rule number one is to avoid
July and August; the coast roads are packed, so it’s more of a supercar
crawl,” Heather says. “Plan the trip for late April or early October and you
will have the roads almost entirely to yourself.”
While Heather’s company ofers trips of varying length, three to four
days of driving is ideal. And always try to end your trip in Monte Carlo
on a Friday, because “there is always a party—or two dozen—going on in
Monte Carlo when you inish your drive,” he says. A few laps around the
F1 road course in Monaco is an appropriate climax to your drive as well.
From Cannes, check out Parc Naturel Régional du Verdon, where
it’s possible to drive along an epic gorge dubbed the “French Grand
Canyon.” The mountain roads and tight turns are a great platform to
show of in a supercar or grand tourer. Ultimate Drives ofers an organized trip incorporating all of these routes—prices range from around
$5,000 for a Porsche Boxster S to $14,000 for the top-end Lamborghini
Huracán or Ferrari 488.
Te x t b y K EI T H G O R D O N
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Pre
ADRENALINE
With ice, snow, cliffs, and chaos, the World Rally Championship
is the most exciting auto race on the planet
The Monte Carlo Rally dates back to 1911, when drivers from across Europe
raced to reach Monaco first. Today, the rally begins from the center of town,
near iconic buildings like the Hôtel de Paris Monte-Carlo and the Casino de
Monte-Carlo; Albert II, Prince of Monaco awards Sébastien Ogier the trophy
for winning the Monte Carlo Rally, now part of the World Rally Championship.
Q&A: FIVE-TIME WRC
CHAMPION SÉBASTIEN
OGIER
For the epitome of extreme auto racing, forget the
circuits and head out into the big, dirty real world.
The World Rally Championship (WRC), a 13race tour that spans ive continents and nearly 10
months, is where the most fearless drivers test their
mettle. French driver Sébastien Ogier, in his Red
Bull–sponsored Ford Fiesta WRC rally car, has
been champion since 2013.
What makes rally driving so challenging?
It’s the accumulation of everything, considering the length of the race and the
technicality of the roads. We can’t know them by heart, so we have the speciic resource of a codriver in the car who gives pace notes that we have to
follow, and there is also a strong parameter of adaptation to conditions and
unexpected diiculties we might face during the stages.
The evolution of conditions oten plays an important part in our sport.
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We tackle the road one car ater the other, and there is a strong evolution of
the road conditions with each car, so the results of the stages can sometimes be
weird and not show the quality of the driving or the performance. Sometimes
you have been at the limit everywhere and this is not relected in your time or
position compared to a car that had more favorable conditions.
Why is the Monte Carlo Rally so special?
Every other rally of the season has proper gravel, tarmac, or snow conditions, while Rallye Monte-Carlo is more of a question mark. Depending on
the weather, we can face snow, ice, or clean tarmac, and conditions and grip
can change from one stage to another, or even from place to place during a
stage. For this reason, this is the toughest rally of the season but also the most
fascinating one. It’s no coincidence that it’s such a legendary rally.
How have you maintained your dominance of the sport for so long? Is it
diicult to stay focused and motivated ater experiencing so much success?
What I can say is that together with my codriver, Julien Ingrassia, we are always
100 percent committed to getting better and better whenever we can and to
delivering at our best. And while we are the two in the car, we couldn’t get any
good results without a competitive car and a strong team. As for the motivation,
for me it comes from the pleasure. I love driving those cars; I love the adrenaline.
T H I S PA G E : © W O R L D / W R C .C O M . I N S E T: VA L E R Y H A C H E / G E T T Y I M A G E S . O P P O S I T E : I M A G H O / G E T T Y I M A G E S
Te x t b y K EI T H G O R D O N
The Thrill f
THE
RACE
The World Rally Championship travels the globe,
testing competitors on some of the planet’s most
forbidding terrain: deserts, mountain passes, forest trails. At the series’ annual opening event, the
Monte Carlo Rally, the conditions are an amalgam
of hellish conditions. The narrow, winding roads
in the hills and mountainsides outside town are
oten covered in water, ice, and snow, or a mix
of all three—not ideal when navigating a hairpin
turn around a drop of several hundred feet. Next
can come grippy asphalt or slippery gravel. It’s a
maddeningly ickle course, with navigators having
to keep constant tabs on the conditions. While the
course is unforgiving, for spectators the location
is ideal: It’s a short drive from the ive-star hotels
and Michelin-starred restaurants back in the city.
As Albert II, Prince of Monaco, once said, “The
mythical routes and nostalgic cars still draw large
crowds and remind us of beautiful times in the
world of sports.”
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PORTFOLIO
THE
PARISIAN
WOMAN
Sonia Sieff’s latest book, Les Françaises,
is a photographic celebration of natural beauty
Te x t b y K EI T H G O R D O N P h o t o g ra p h e d b y S O N I A S I EFF
onia Sief has earned a reputation as one of the most
gited photographers in the world. It was no small
achievement. The daughter of two photographers,
including the legendary portrait artist Jeanloup Sief,
she has experienced the blessing and the curse of following in the
footsteps of a famous parent. “I don’t know if I would have been
a photographer if my parents were not in
the business,” she tells Maxim. “But the
only thing I know is that photography is
a real passion and something I want to do
every day.”
Her current release, Les Françaises,
a photo book of elegant nudes, was the
result of three years of work, oten in collaboration with Sief ’s personal friends,
many of whom were models for her
S
Les Françaises (Rizzoli New York, $45; rizzoliusa.com)
features many of Sieff’s friends as models
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shoots. “For this book, I decided to take pictures of my friends,” Sief
explains. “I surrounded myself with women who are very inspiring,
who I think are pretty but are not pretty in a model-like way. Some are
models, but they are interesting; they have relief. By relief, I mean they
have a story to tell; they are independent women, free women. I was
very inspired by their words, who they were, what they had achieved.”
Sief ’s photography spans art and fashion, advertising, portraits,
and, of course, nudes. Many photographers specialize in just one
of these ields, but Sief believes the lines between categories are
naturally blurred. “I work in art, fashion, news,” the 38-year-old
Parisian says. “But there’s a link between those three or four photography areas. It’s always linked to human beings. Many great
photographers, we do not go in only one direction. If you’re good
with portraiture, you’re able to do good fashion. If you like fashion,
you like bodies. If you like bodies, you like nudes. Everything is really
linked to each other.”
Sief is also a champion of female photographers, a healthier
industry for the models, and the shit toward authenticity in sensual
art. “You can sometimes tell if things are real or not. The girls are not
retouched [in Les Françaises]. That was important to me. We didn’t
retouch the bodies at all.” Already a creative giant in the industry, Sief
is now working to reform it in a way that celebrates the women in
front of the camera, instead of exploiting them. “Things are changing,” she says. “We’re not supposed to play the same game. We’re here
to help make [the models] feel good.”
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ADVENTURE
TRAIL
BLAZERS
How a new generation of women riders are rewriting
rules and reshaping the motorcycle industry
Te x t b y W I N S TO N RO S S
elly Yazdi is thinking what I’m thinking. We’ve just picked up a pair of
Indian motorcycles on the Paciic Coast Highway near Malibu. We’re
supposed to shuttle them to downtown Los Angeles for a women’s
motorcycle event there. Showing up at such mixers is certainly a part
of the 27-year-old’s job, which can be loosely deined as follows: model, biker
chick, event planner, brand ambassador. But a quick scan of the brake lights in an
unrelenting line from Paciic Palisades to the city has inspired an audible. The words
“We don’t have to go to downtown L.A.” have barely let her lips before I’m nodding
in agreement and we’re blasting down the 1 toward Baja.
Becoming a successful model once required Amazonian height, a waiish waist
and high cheekbones, and hundreds of thousands of Instagram followers. No
longer. Yazdi, who’s wearing what she calls her “Paul Bunyan lannel” with paint
chips on it, is among a legion of pioneering women who ride motorcycles and who
are rewriting the rules, opening doors with their looks but then creating lasting
brands that transcend physical beauty in favor of something they actually like doing.
And they might just save the motorcycle industry.
As we blast down the PCH, Yazdi goofs of, dropping a foot on the asphalt,
leaning forward until she’s almost prone to punch the air ahead, tricks she picked up
working as a stuntwoman in Hollywood from 2012 to 2015. Moves like this inspire
scorn from the legion of grumpy old dudes who are not entirely pleased that the
fairer sex is elbowing its way into their hobby; just as they “mansplain” at the gym,
men like to chastise women they deem posers. Yazdi laughs it of. She grew up
riding dirt bikes in the backwoods of Minnesota with her brothers, and she’s entirely
comfortable fending of the haters.
She’s also well aware that the future of the motorcycle industry is female.
Motorcycle ownership among all adults has declined precipitously over the past
K
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Led by pioneers like Kelly Yazdi, the number of female
motorcycle owners nearly tripled between 1998 and 2014
tent strapped to the handlebars, and met Lee Munro, the great-nephew of
New Zealander and “World’s Fastest Indian” Burt Munro, at a track race
nearby. Three months later, Misch was in New Zealand, riding with Munro
around the South Island, at his invitation. She agrees with Yazdi that
women riders are the future of the industry. “For every one woman rider,”
she says, “you can bring in four men.”
The irst leg of my ride with Yazdi lasts about ive minutes before we
duck into Duke’s, a cheesy Hawaiian bar, for a beer and a backstory—hers.
When Yazdi was 11, her oldest sister died of a drug overdose. Two years later,
her father fell asleep at the wheel and collided head-on with a tanker truck at
70 miles per hour. He was in a coma for a year. “I literally had to reteach my
dad how to talk. I was feeding him Gerber baby food,” Yazdi says. “I missed
a lot of things.” He sufered various complications over the next decade,
and in 2014 died of a burst growth between his aorta and his lungs. Yazdi
emerged from that trauma determined to live at the peak. She has never had
a nine-to-ive job, and she has the physical beauty to keep it that way. But she
though. Many women are discovering motorcycles as an expression of
freedom, as a potent symbol that they’re not content riding shotgun on the
back of a man’s bike. For some, it’s even deeper than that. “There’s always
been this box for women to it into, that [says] women can only do these
certain things,” Yazdi says. “I want to make that box bigger.”
Leah Misch, 31, is a nurse in Wisconsin. The irst time she’d ever gotten
on a bike was at age 10, and she pulled the throttle
of a dirt bike so hard that it lipped back on top
of her. She rediscovered motorcycles eight years
ago ater one of her friends decided she wanted to
learn how to ride one. “I was like, ‘Girls don’t ride
motorcycles. You’re going to get hurt.’ ” But the
woman took a riding safety class and “came back
so excited,” Misch says. “I thought, Huh. I wonder
if I could learn to ride a motorcycle.” That year,
Misch let an abusive relationship and penned a
“bucket list” to inspire her. Near the top of the list:
Learn how to ride. Misch took the same class as her friend, and by the end
of the day she was a motorcyclist.
Misch has laid down her bike a few times; once, in 2010, she broke her
back and punctured her lung in a wreck that nearly paralyzed her. But every
time she’s laid a bike down, “I’ve learned from it,” she says. In 2015, Misch
took her Indian Scout on a road trip around the U.S. People would stop her
at gas stations and ask bewildered questions like, “Are you riding that? Are
you by yourself?” Last year, she went to Sturgis, with no windshield and a
wants more than Instagram likes of pretty pictures of herself.
For Yazdi, motorcycling represents a way to live life at its maximum
setting. Last year, she quit social media for three months, weary of a
virtual world full of click-based accolades. “I don’t need to be a social
media star,” she says. “It’s not a real thing.” In December, tired of L.A. and
needing to recalibrate her life, Yazdi, her Australian shepherd, Kai, and
her Weimaraner, Moose, moved to the
frozen north, to Fairbanks, Alaska. Now
she’s organizing an event that will launch in
2019 in Hawaii, called the Aloha Way of Life
Festival, featuring music, motorcycles, suring,
and art. “I wanted to be in a place I could really
launch something.”
What that looks like is weirdly simple, in
a way. The morning ater we meet for beers, a
photographer and marketing guy for Indian joins
us for a day’s drive along the coast. Her job is just
to ride, and to look good riding, and to stop at scenic vistas along the way
and whip of her helmet and shake her hair and smile for the camera. My job
is to tag along and stand there awkwardly while she and Indian make a bit
of a scene on the PCH.
In one way, I’m watching a standard modeling shoot. But I’m also
watching Yazdi build a brand (herself ) and a relationship (with Indian) that
she can leverage to sponsor the adventure rallies and festivals she creates.
“That’s how I tie all this stuf together,” she says.
“THERE’S ALWAYS BEEN
THIS BOX FOR WOMEN
TO FIT INTO. I WANT TO
MAKE THAT BOX BIGGER.”
Follow Kelly’s adventures on
Instagram @kellyyazdi
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O P E N I N G S P R E A D A N D T H I S PA G E : S A M S C H N E I D E R / B A D B E A R D / @ B A D B E A R D.
O P P O S I T E : M AT T H E W B R U S H / @ B R U S H
decade or two, thanks largely to economic instability in Yazdi’s generation:
Millennials can’t aford to buy cars these days, much less motorcycles. The
weekend riders of yore are graying, and that’s a terrifying sociological shit
to the makers of motorcycles. Their brands rely on growth, and thankfully
they’ve recently discovered what Yazdi calls the “secret sauce”—women.
Yazdi wants to build a culture, not a following, and a brand for
herself that’s not just based on appearance. She works with Indian
Motorcycle and other bike companies not only to pose for pictures but to
put together events: Last year she was the principal creator of the women’sonly festival Wild Gypsy Tour at Sturgis Bufalo Chip, the nation’s premier
motorcycle gathering.
Women now make up one of the industry’s fastest-growing segments,
and they have for the past decade. In 1998, only 8 percent of motorcycle
registrations belonged to women, according to a recent survey conducted
by the Motorcycle Industry Council. By 2014, the number of female owners
nearly tripled. What’s interesting about that growth transcends statistics,
Jagged Edge, in Queenstown, New Zealand, is a unique
property that is unrivaled in design, location, and privacy
TRAVEL
THE
ULTIMATE ESCAPE
Why New Zealand has become the hottest destination for thrill-seeking billionaires
hen Condé Nast Traveler recently published an “illustrated guide
to risking your life in New Zealand,” it was more incentive than
deterrent. The magazine dubbed the remote island nation
the adventure capital of the world, and though it has always appealed to
rugged thrill-seekers, lately it has attracted a wealthier sort of adventurer,
equally drawn to some of the most dramatic, unspoiled, and challenging
terrain on the planet as to spectacular luxury lodges ofering world-class
accommodation.
Far of on its own in the Southwest Paciic, New Zealand is the perfect
destination for travel via private jet, and lately the top chartering irms
have seen an uptick in demand for travel to the country via ultra-long-range
aircrat, like the Gulfstream G550, that have the ability to get well-heeled
passengers there in comfort and style.
A newly issued report by Tourism New Zealand shows spending at the
32 members of the Luxury Lodges of New Zealand grew by an astounding
42 percent last year. With the best accommodations usually costing over
W
$3,000 per night, high-net-worth visitors could easily drop $100,000 on pulseracing activities.
Devotees like famed hedge fund manager Julian Robertson like the fact
that there are few impediments to doing whatever your heart desires and
your bank account can aford when traveling to New Zealand, which has
everything that more-frequented destinations can ofer, minus the crowds.
Robertson, who now owns three of the country’s inest luxury lodges (don’t
call them mere “resorts”), recently put together one of the world’s most luxurious goling excursions to the country, limited to just four couples, at $28,500
per person. It takes place annually in the spring, although other, less opulent
tours are available year-round. If hunting or heli-skiing is more your thing,
that can be arranged as well.
Robertson isn’t the only American billionaire with interests in the “Land
of the Long White Cloud,” which comprises two main islands—the North
Island and the South Island—and around 600 smaller ones. Texan billionaire William P. Foley II, executive chairman of Black Knight Inc. inancial
J U S T I N E T Y E R M A N /J A G G E D E D G E
Te x t b y JAR ED PAU L S T ER N
services and owner of the Vegas Golden Knights NHL franchise, owns
one of the most lavish luxury lodges, Wharekauhau Country Estate, set on
5,500 acres fronting Palliser Bay. The opulence in New Zealand is never
fussy or pretentious, however, and it’s the innate authenticity of the place,
not to mention the world-class food and wine, that attracts those who aren’t
interested in paying extra for frills or fawning service.
The Duke and Duchess of Cambridge and other heads of state and
royal families have stayed here. Foley also owns two incredible wineries for
which the country has become increasingly well-regarded, and produces
his own brand of copper pot, small-batch distilled gin as well. Dining at
Wharekauhau, where the chef is a member of the competitive New Zealand
Chefs National Team and the sommelier oten serves up choice vintages
from his holdings, is alone worth the trip.
Matthew Robertson of U.K.-based Momentum Adventure, who specializes in luxurious customizable expeditions to remote parts of the planet for
those who don’t want the same old experience and are willing to pay for the
privilege, cites New Zealand as one of his favorite destinations, not least
for its “incredible 90-mile beaches where wild horses roam.” Momentum
ofers the world’s irst east-to-west crossing of the South Island—where
portions of The Lord of the Rings were ilmed—in a bespoke action-packed
seven-day itinerary that starts at $60,000 per person.
The trip takes in some 250 miles of stunning locales and travels on as
few actual roads as possible, preferring high-performance dune buggies
for transport or, for an additional (and not inconsiderable) cost, a custom
Land Rover Defender that Robertson has converted into the ultimate
luxury of-roader, shipped in for the occasion. Adrenaline junkies with
large bank balances will also hike up and over the Southern Alps, perform
death-defying bungee jumps, and rat through rapids on remote rivers,
before catching a private jet boat out to the Tasman Sea on the west coast.
Also de rigueur: an alpine helicopter trip to one of the South Island’s
glaciers, with a fresh-caught lobster picnic in some inaccessible spot.
You have to see it to believe it.
A lake-view room at the Lodge at Kinloch. Right: The Wharekauhau
Country Estate, on Palliser Bay, boasts world-class food and wine.
C O U R T E S Y O F W H A R E K A U H A U C O U N T R Y E S TAT E . O P P O S I T E : C O U R T E S Y O F T H E LO D G E AT K I N L O C H
MAN OF
PRINCIPLES
His hedge fund, Bridgewater Associates, is the biggest in the world. Now, in a best-selling book,
Ray Dalio is sharing the lessons in life and work that made him a titan of Wall Street.
Te x t b y J U S T I N RO H R L I C H
P h o t o g ra p h e d b y M AT T F U R M AN
TITAN
hen Ray Dalio was eight years old, his jazz musician father,
Marino Dallolio, moved the family from Jackson Heights,
Queens, to Long Island. Like many kids, young Ray had a
paper route and did odd jobs around the neighborhood, mowing
lawns and shoveling snow for pocket money. When he was 12, he began caddying
at a nearby golf club.
The club’s membership included quite a few Wall Streeters, and having
become interested in the market from what he’d overheard on the links, Ray
bought 60 shares of Northeast Airlines with $300 he had managed to save.
When Northeast subsequently became a takeover target, the stock tripled;
by the time Ray graduated from high school, he had several thousand dollars
invested in the stock market.
Dalio has said he fears boredom and mediocrity far more than he fears
failure, and perhaps that’s because he’s rarely failed during his storied career.
He founded the world’s largest hedge fund irm, Bridgewater Associates,
which manages about $160 billion in assets and has seen almost $50 billion in
gains since its inception through 2017, more than any other irm in the category.
One of the world’s 100 richest people, Dalio has a personal net worth of nearly
$14.6 billion, according to Bloomberg—more than the GDPs of Guyana,
Montenegro, and Fiji combined. His 2017 book, Principles: Life & Work, is a
New York Times No. 1 best-seller.
Says trader, columnist, and former CNBC host Jef Macke, “There’s a scoreboard in the hedge fund world, and Ray Dalio is amazing at making money—
anyone who says otherwise is just a moron.”
Dalio started Bridgewater out of his apartment in 1975 ater he was ired
from brokerage irm Shearson Hayden Stone, where he worked on the
commodities futures desk, for slugging his boss at a New Year’s Eve party.
Ten years later, at the age of 36, Dalio, whose macroeconomic investment
strategy is largely based on predicting movements and trends across the
global economy, was managing pension funds for the World Bank and
Eastman Kodak. He later added clients that include the Pennsylvania
Public School Employees’ Retirement System, General Motors’ corporate
pension fund, and Singapore government-run sovereign wealth funds such as
the Government Investment Corporation of Singapore.
“Ray had great vision about where the investing world was going; he took
the idea that massive diversiication of positive expected value bets would lead
to the best outcome in the long run,” says a former employee who worked at
Bridgewater for more than a decade.
The ex-employee, who asked to remain anonymous in order to speak openly,
started at Bridgewater when the irm had fewer than 20 employees. Today it
has about 1,700. Working there was fun, he says, with no dress code and allnight Christmas parties at Dalio’s house in Wilton, Connecticut. To be sure,
the fun didn’t extend to the actual trading part of the job, which was, and
continues to be, taken extremely seriously by all, particularly Dalio.
“One of my favorite ‘Ray stories’ is, I think it was about 1990, when Ray came
into the oice even though he was ill, and we had a meeting scheduled,” the
former employee recalls. “Ray decided we should go ahead with it, and maybe
halfway through the meeting he reached over for the garbage can, dragged it
next to his chair, and threw up in it. Then he pushed it aside and we continued
the meeting like nothing happened.”
Importantly, Dalio “knew the value of people who excelled in areas where he
did not,” says the former employee. He was never satisied; he always wanted to
know more and do things better. And one of the ways he could do things better
was to hire people who would challenge and question him.
To get hired at Bridgewater, candidates are subjected to no fewer than ive
personality tests—four online, one by phone—to determine their “type” before
they even sit for their irst interview. Once they’re hired, new employees take a
sixth personality survey that lasts up to three hours.
“I think Ray was kind of cutting-edge in seeing those behavioral and personality patterns as critical not just to whether or not the person is a it for the
company but if they’re right for the speciic role or team,” says Dalio’s former
assistant, Kathleen O’Grady. “I’m like what you’d call an Impact or a Connection Tilt, and he’s more of a Structure/Clarity Tilt.” (The term refers to the Tilt
365 personality assessment, which helps teams discover the core strengths that
create consistent, predictable behaviors that generate innovation.)
All the combined data is then reportedly run through an algorithm and
W
the results put on the person’s “baseball card,” which is available to every other
employee at the irm and scores traits like personality, values, and abilities.
The baseball cards are living documents of sorts—everyone is rated 15 times a
week on 75 individual attributes. There are weekly “homework” assignments, and
mutual criticism sessions called “public hangings.”
“I remember my oice mate, who was Ray’s accounting person and a very
meek sort of individual, used to ask me to slip her expenses in with mine for him
to sign of on,” says O’Grady. “Obviously, Ray is a very intimidating guy, but he
really isn’t if you push past the veneer.”
All stafers are issued a 123-page management “bible” containing Dalio-penned dictums, which he began compiling in the mid-2000s; it is the basis for Dalio’s Principles.
“Evaluate accurately, not kindly.”
“Don’t ‘pick your battles.’ Fight them all.”
“Ask yourself whether you have earned the right to have an opinion.”
Bridgewater stafers attend a three-week “Principles” boot camp and are
expected to adhere to Dalio’s guidance in a near-religious fashion, which has led
to accusations of the company being “cultlike.”
“Certain elements of the Bridgewater culture taken out of context can seem sensational or nutty, but as part of a rigorously evolved whole they make sense,” says
the former employee. “That is not to say Bridgewater is perfect or that Ray doesn’t
make mistakes—those are actually the things that keep the drive for excellence alive.”
Dalio insists on “radical transparency” at all times, which the ex-employee says
can be disorienting but is necessary for true professional improvement. There are
proprietary iPad apps that let employees rate other employees in something close
to real time, and all meetings are recorded and archived.
Former FBI director James Comey served as Bridgewater’s general counsel
from 2010 to 2013, and once appeared in a corporate video in which he talked
about being challenged ater a meeting by an employee many years his junior.
“My initial reaction was What? You, kid, are asking me that question?” Comey said
in the video. “I was deputy attorney general of the United States; I was general
counsel of a huge, huge company. No 25-year-old is going to ask me about my
logic. Then I realized, I’m at Bridgewater. ”
The culture doesn’t work for everyone; it has been reported that 25 percent of
new hires leave within 18 months. Still, a job at Bridgewater is considered one
of the best in the business, not least because, as Jef Macke says, “You can make
a shitload of money there.”
Dalio, like any hedge fund manager worth his salt, won’t divulge the secrets of
his investment strategy. However, he has called Transcendental Meditation, which
he began to explore as a college student ater hearing that the Beatles had become
practitioners, “the single most important reason for whatever success I’ve had.”
In a video since removed from a TM-ailiated website, Dalio said, “I notice a
diference from the moment I meditate. I can be stressed, or tired, and I can go
into a meditation and it all just lows of of me. I’ll come out of it refreshed and
centered, and that’s how I’ll feel, and it’ll carry through the day.”
Dalio has donated millions of dollars to the David Lynch Foundation, which
champions the meditation technique (Martin Scorsese and Jerry Seinfeld are also
devotees), and he’ll pay the tuition for any Bridgewater stafer who wants to study it.
“I feel like Ray loved and cared for all of his employees,” the former employee
says. “He was, and I think still is, very generous.”
Underscoring that, in 2010 Dalio sold approximately 20 percent of Bridgewater to his employees. He has never taken the company public, so as not to water
down its identity. Dalio has also signed the Giving Pledge, promising to give away
a considerable amount of his wealth to charity through the Ray Dalio Foundation.
“We learned that beyond having enough money to help secure the basics—
quality relationships, health, stimulating ideas, etc.—having more money, while
nice, wasn’t all that important,” Dalio and his wife, Barbara, wrote in a statement
announcing their pledge. “We experienced directly what the studies on happiness
show—that once the basics are covered, there is no correlation between how much
money one has and how happy one is—but there is a high correlation between having
meaningful work and meaningful relationships to one’s health and happiness.”
Barbara is passionate about inner-city education, and Ray, microinance.
They both support bringing meditation to young people. Meanwhile, he’s still
active at Bridgewater, defying expectations.
“Ray tried to do things the way that everybody expected him to, and it didn’t
work out,” says O’Grady. “So he started his own company in his living room, and
look where he is now.”
MAXIM.COM
M AY / J U N E 2 018 81
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