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Патент USA US2108828

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Feb. 22, 193g.
V
F. W. QUIDAS
211 Hüpz
v.'xDvERTIsI1\1<¬z DEVICE
Filed June 22, 1957
INVENTOR.
`
2,108,828
Patented Feb. 22, 1938
UNITED sTATÊs
PATENT?OFFICE ,
2,108,828
ADVERTISING DEVICE
Frederick W. Quidas, New York, N. Y.
Application June 22, 1937, Serial No. 149,675
4 Claims.
The invention relates to advertising devices of
the type which is employed in connection with a
strap, such as used in many public conveyances
for the co'nvenience of the passengers. It has
5 for one of its main ob-jects to provide an adver
tising device which will attract the attention of
the public.
Another object is to provide a device which
will cause the user of the strapr, to which the
10 device is attached, to manipulate the strap so as
tor ascertain just what is displayed on the device.
A further object is to so construct the device that
it will not interfere with, or obscure the other
advertising matters now generally displayed in
15 public conveyances.
Additional objects are to provide a device which
will not in any way interflere with the ordinary
usages of the strap; which will not occupy great
space; which can be manufactured and installed
at a relatively low cost; and in which the adver
20 tising matter can be readily changed from time
to time.
These and various other objects and advan
tages will be readily understood from the follow
ing description and from the accompanying
25 drawing of preferred embodiments of the inven
tion, in which, however, modi?cations may be
made without departing from the scope of the
appended claims. In the drawing,
Fig. 1 is a side view of the device, shown in its
30 position in relation to the advertising cards now
commonly used in public conveyances.
Fig. 2 is a front view of, Fig 1;
Fig. 3 is a bottom view;
35
Fig. 'i is a slightly enlarged, cross-sectional,
end view taken on line 4-4 of Fig. 3;
Fig. 5 is a view of Fig. 4 taken in the direction
indicated by the arrow A; and
Fig. 6 is a side view of a modi?cation of the
device.
4O
Referring now to Figs. 1, 2 and 3 of the draw
ing, the ordinary strap is shown at IO, the rod on
4
which this strap is swiveled at | I, and the adver
tisements commonly found in trolley cars, ele
vated and subway trains, buses, and the like, at
E2. The invention resides in providing a frame
|3 on the socket M on which the straps swivel.
The advertisement to be displayed is held in this
frame in any suitable manner so that it may be
5 O seen from below, as shown in Fig. 3.
It will be noted that by locating the frame as
shown, it does not obscure the view of the ordi
nary advertising cards IZ, when these are looked
at, in the direction indicated by the arrow |5, by
55 passengers occupying the opposite seats.
While
(Cl. 40-125)
the advertisement placed in the frame may be
any ordinary advertisement, I prefer to- employ
advertisements which will attract more attention
than ordinarily. For example, an advertisement
might be placed around the borders of a mirror,
leaving a plain space in the mirror in which a
person may observe himself. However, I prefer
to use a Sign of the so-called “changeable type”
as illustrated in Figs. 3, 4 and 5. These signs are
generally made by a strip of material |6, which
is bent in the manner shown in Fig. 4 so as to
form downwardly extending portions l'?.
One legend of the sign is printed on the sur
faces IG and is visible when the sign is read in
the direction indicated by the arrow B. Another
legend is printed on the surfaces |9 so as to be
read when the sign is observed from the direction
indicated by the arrow A, while still another
legend is printed on the surfaces 20 so as to be
read when the sign is viewed from the direction
indicated by the arrow C. A sheet of. glass, or
other transparent material 2|, may be placed in
front of the sign if desired.
It will be noted that as the person sways and
thus swings the strap back and forth, the various
legends of the sign will come into view and
naturally attract attention, not only to the per
son holding the strapl but to other passengers in
the conveyance.
In Fig. 6 a modi?cation is shown.
0
5
In this case
the strap 22 is provided with two frames 23 and
24v and the strap, as well as the frames, is secured
to the support 25 by a leather strap 26. In this
embodiment, as in the one previously described,
ordinary advertising matters, or changeable
signs, may, of course, be employed.
From the foregoing it will be seen that this
device does not in any way interfere with the
ordinary use of the strap, does not obscure other
advertising matters displayed in the conveyance,
and is well adapted to attract the passengers'
attention.
I-Iaving described the invention and its objects,
what I claim as new and wish to protect by Let
ters Patent is:
1. In combination with a hand Strap of the
type used in public conveyances; a frame secured
at or near the upper end of the Strap, substan
tially at right angles thereto, and transversely
with' the strap; and an advertising card inserted 50
in said frame to be displayed from the bottom
thereof.
2. In combination with a hand Strap of the
type used in public conveyances; two oppositely
disposed frames secured at or near the upper end 55
2
2,1o8,828
of the Strap, substantialiy at right angles there
4. In combination with a hand strap of the
to, and transversely with the Strap; and an ad
vertising card inserted in each of said frames to
type used in public conveyances; two oppositely
be displayed from the bottoms thereof.
3. In combination with a hand strap of the
end of the Strap, substantially at right angles
thereto, and transversely with the Strap; and an
type used in public conveyances; a frame secured
advertising card, adapted to display different
at or near the upper end of the Strap, substan
legends when the strap is moved so as to expose
it to view at different angles, inserted in each of
said frames and displayed from the bottoms
thereof.
10
FREDERICK W. QUIDAS.
tially at right angles thereto, and transversely
with the strap; and an advertísing card, adapted
10 to display different Iegends when the strap is
moved so as to expose it to view at different
angles, inserted in said frame and displayed from
the bottom thereof.
I
disposed frames secured at or near the upper
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