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Патент USA US2110354

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March 8, 1938.l
A. J. BATES, .1R
2,110,354
DISPLAY STRUCTURE
Filed Nov. 22, 1954
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March 8, 1938.
A. J. BATES, .1R
2,11(),354
DISPLAY STRUCTURE
Filed Nov. 22, 1934
39 g3 .54? 30
6 Shee‘bS-Sheet 2
March 8,` 1938.'
A. J. BATES. JR
DISPLAY
STRUCTURE
Filed Nov. 22. 1934
2,110,354
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e sheets-sheet s
51193536 12u29 0r.
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March 8, 1938.
A, J.' BATES, JR
2,110,354 -
DISPLAY STRUCTURE
Filed Nov. 22, 1934
6 Sheets-Sheet 4
March 8, 193‘8.
A_ J, BATES, JR
2,110,354
DI SPLAY STRUCTURE
Filed Nov. 22, 19:54
6 sheets~sheet 5
March 8, 1938.
A. L1. BATES, JR
2,110,354
DISPLAY STRUCTURE
Filed Nov. 22, 1934
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2,110,34
Patented Mar. 8, 1938
UNETED STATES PATENT OFFEQE
2,110,354
DISPLAY STRUCTURE
Albert J. Bates, Jr., Chicago, Ill.
Application November 22, 1934, Serial No. 754,261
16 Claims. (Cl. 40-30)
sion of relatively cheap cardboard display units
This invention relates to improvements in dis
play structures, and more particularly to action which may be assembled around a power unit to
displays of the character utilized in store windows
and similar show places to attract the attention
5 of pedestrians passing by, although the invention
will have other uses and purposes as will be ap
parent to one skilled in the art.
In theart of advertising, it has become uni
versally recognized that a display advertisement
10 in a store Window or the like is considerably
more effective if motivated or constructed so that
one or more parts thereof is normally in motion.
A movement quickly attracts the eye of a passer
by and once atracted the person will usually
linger suñìciently to ascertain the reason for the
motion. If the display is of proper construc
tion that length of time is quite ample to convey
to the passer-by the nature of the article being
advertised. However, heretofore action displays
have been prohibitively expensive for general and
extensive usage.
This expense is ~involved in the
cost .and labor of design and construction of the
various parts of the display, the labor involved in
building up the display, the installation and re
25 moval, reinstallation and the general attention
form an action display, the different members of
the display varying in size and form at dilîerent
points sufficiently to prevent the installation of CTI
any member in any except the right position.
Another object of this invention is the provi
sion of suitable shaft construction for operating
movable parts of an action display, such shaft
constructionbeing supportable in operating posi
tion by simple, cheap members of cardboard or
similar material without any resultant binding
of the shaft regardless of the warping of the card
board members, and obviously there will be no
wear from operating parts upon the cardboard
members.
The invention also contemplates the provision
of various members of cardboard and the like for
assembling into an action display, the construc
tion being such that the members are readily en
gageable one with the other without the use of
tools and in a manner that rwill not materially
detract from the front of the display.
Also an object of this invention is the provi
sion of a fabricated action display including shaft
Obviously, an enormous financial
means arranged to be extended if so desired, and
expenditure is required for a single product to
be advertised simultaneously in many different
locations by means of action displays of the char
30 acter heretofore known.
With the foregoing in mind, it is an object of
relatively cheap parts of sheet material which
may be assembled in position to support the shaft
means, counter-balance weights being provided
the present invention to provide action display
Still a furtherobject of this invention is to
provide a fabricated display construction where
in the major portion of the display is fabricated
it requires.
structures so economical in character as to War
rant very broad usage thereof.
It is a further object of this invention to pro
vide a motive power unit, which may be standard
in character and adapted for installation in any
of a plurality of action displays of different kinds
and characters.
Also an. object of this invention is the provision
40
of action display structures which may be read
ily assembled at the ultimate point where the
display is to be provided, in a quick, easy man
ner, without the use of tools.
The invention also contemplates the use of a
45
substantially standardized motive power unit eas
35
ily placeable in position, together with a plurality
of cheap, die-cut members of cardboard or the
like which may be readily assembled around a
50 power unit to form an action display of a pre
determined character, the power unit being of
such design that it is adaptable to support and
actuate substantially an unlimited number of
types of displays.
55
Another feature of the invention is the provi
5
Where needed on moving parts of the display to 30
lessen the burden on the drive and shaft means.
from a plurality of cheap members of sheet ma
terial, such members being used as ñxed and as
movable parts of the display and also as con
necting rods for actuating the movable parts of
the display, the construction being such that
during operation there is a negligible amount of
wear upon the sheet material itself.
In accordance with the general features of this
invention, a power unit has-been provided in
corporating both driving means, such as an elec
tric motor, for example, and a basic or founda
tion structure for an action display. The power
unit is preferably standardized so that a plurality
of such units may be disposed at Various locations,
each unit being preferably identical in construc
tion and size. The construction of the units is
such that each unit is adaptable to function as a
driving means and basic supporting means of an
action display of substantially any desirable kind,
character or shape. Accordingly, a number of
standardized permanent power units may be dis- .
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2,110,354
posed at any desirable points, for example, so
many in one city, so many in another' city, etc.
, When it is desired to place a plurality of action
displays in operation for advertising a certain
product, the various action displays are formed
preferably by die-cutting a, plurality of cardboard
pieces. Each of lthese pieces is so constructed as
to vprevent its being assembled in a display in anyl
except the proper position.
Figure V3 is a fragmentary rear elevational view
rof the structure shown‘in Figures 1 and 2.
Figure 4 is an enlarged top plan view ofthe
power unit itself.
-
Figure 5 is an enlarged top plan sectional view
taken substantially as indicated by the line V--of Figure 2.
'
~ Figure 6 is anenlarged fragmentary isometric
Novel shaft means
view of a` portion of the construction taken sub
10 are employed forr‘driving the movable parts of
stantially as indicated by the line VI-VI of Fig
the display, these shaft means beingsupported
by the cardboard pieces. These pieces are used
ure 2.
10
Y
Figure 'Tis another enlarged sectional isometric
as frame members, connecting rods, movable dis- , view taken substantially as indicated by the line
. play portions and general decorative pieces in `Í VII-VII ofV Figure 2.
accordance with the character of the display. l ` iFigure 8 'is an enlarged fragmentary plan sec
The shaft means are so constructed as only to vbe » tional view, with parts in elevation, illustrating a
form of shaft construction which may be utilized
mountable with the cardboard pieces of `a par
ticular display in one position. The shaft meansA >lin the present invention, taken substantially as
may bev disposed at any angle for vertical, hori-A indicated by 'the line VIII-VIII of Figure 2, and
zontal or oblique driving, and may be very read-V showing portions of the shaft construction broken
ily-,connected to the power unit. i An entire dis
away Yand/in section. /
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>Figure 9 is a vertical sectional view through the
play may be` assembled around a power unit
without the use of tools.y `'I'he cardboard pieces
used inthe display are obviously very economi
cal, and the ytime requiredjto' assemble the dis'
playand'put the same Vinto operation is prac
through ,the> l.shaft construction taken substan
tically negligible. In short, with the present in
tially as indicated _by the line X-X of Figure 8. .
shaft construction taken _substantially as v indi
cated‘lbuy the line IX-IX of Figure 8.
_ Figure 1,0 is also a Vertical sectionalv view
`Figure 11V is a vertical ,sectional view of the
vention an actionV display may be built up and
putinto operationI at a substantially negligible ' structure shown in Figure 10 taken substantially
asgindicated by the staggered section line X‘I-XI
30 increase in cost over a display in'which all parts
are
stationary.
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of Figure
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'.ÈrFigure 12 is a greatly enlarged part sectional,
desired length of time, it is a Veryisimple expedi-v f part elevational view of the pulley and shaft con
ent to'dismantlethe display, and the various card ‘ struction‘seen in the lower left hand corner of>
board pieces maybe placed into storage for future Figure 2.
iAfter a display has beenvin operation for the
35
use at some subsequent date or destroyed. The
power unit‘used in the display is kept at its cen
tralpoint or> locality Vfor subsequent vuse in an
vaction display by the sameor a. different adver
40 tiser. „It will _be seen, therefore, thatv it is only
necessary to fabricate the various cardboard parts
of the> display` and` ship‘these parts `to the points
where the displays;a.re to beplaced in operation,
power units being» already at these particular
45 points,v and kwith verysimple directions accom
` panying the cardboard‘parts, the display may be
50 and-- the relative Vparts so constructed as to per-V
mit an installation in onlythe right position, ac
tion display'advertising of almostany character,
designl or shape can
had anywhere desired
_
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and methods of assembly, preferred constructions
panying drawings, as more particularly indicated
,
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Figure 1 is a front View of an action display
,
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Figure 2~ is an enlarged sideelevational view
ofthe structure'sjhown inl Figure v1, with vparts
75~
brokerriaway Yancl'parts,_inrsectionY
XIV-'XLV’of Figure 5.l
’
.
p
,Figure 15 is a sidefelevational View similar to
play embodying principles of the present inven~
tion.
f
,
Figure 16 is a rear elevational view of the struc
ture shown in -Figure 15.
50
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sheet material of similar character. Cardboard
is» highly desirable for usein connection with the
presentinvention due‘to itsr ready cutting and
adaptation, and Various types of similar fibreA and -
cellulose products could be used,” as could wood
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or
plywood.
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The display in general i
seen in Figures 1 to 14, inclusive, there is shown
an action display including a forward shelf-like
l
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structure embodying principles of the present in->
vention.Vr
taken substantially asV indicated by the line
In the illustrated‘embodiment of the invention
f of the invention being illustrated in theaccom
claims.
ted, of the shaft and crank arm construction seen
in the lower left hand portion of Figures 2 and 5,
fibre vproductsor relatively thin4 sheets of Wood
i
On the drawings:
tional view, with parts in elevation and parts‘omit
appended claims, this tennis to be construed
The invention includes these and other fea-,-`
tures of construction and combinations of parts',
bythe
r
as'meaning any -suitable cheap and economical>
While some _of the mcrejsalient features, char
acteristics and'advantages of lthe present inven
60 tion have been hereinabove pointed out, others
will become‘apparent (from thev following dis
closures.
l
"At the outset, ity should be noted that where
the term, “cardboardï’is'used herein and in the
the provision of a new method of assembling a
structure.>
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Figure `14 isI a. greatly enlarged vertical; secf
. vAfsshown on the drawings:
with great rapidity and at extremely low cost.l
`The' present invention >also has `for ,an object
display
Figure 12.
Figurëfí2"but illustrating a different type of dis#
assembled ywith a negligible amountroftime at
substantially any place at any time.y vWith the`
flexibility of construction substantially unlimited
55
`Figure 13’is a further enlarged‘plan sectional-
view of the structure of Figure 12 taken sub
stantially as indicated by the line XIII-XIIIA of
.
portion lV above' which projects a turn-table 2
carrying thereupon.- an article 3 to be displayed.
Adjacent the turn-table a shaft 4 projects above 70
the shelf and `carries in the upper portion there
of> a rectangular member 5 oscillatable‘back and
forth between open and closed positions in the`
manner' of.- a 'coverl offaibook. 1 Preferably integral 75
3
2,110,354
with the shelf I is an upright panel 6 and behind
this panel is an oscillatable panel ‘I divided in the
upper portion thereof into two laterally extend
ing parts 8 and 9, respectively, by means! of a di
I vision notch Il?, as seen more clearly in Figure 3.
Adjacent the lower end thereof, the panel ‘l car
ries a counter-weighted neck portion II to lessen
the load on the power means which oscillates the
panel. With reference to Figures 1 and 3, it will
10" be seen that when the side portion 8 of the panel
l’ is exposed laterally of the panel 6, the side por
tion 9 is immediately behind the panel 6 and so
is invisible from the front of the display. Upon
the next oscillatory movement of the panel l, the
side portion 9 comes into view and the side por
tion li is hidden behind the panel 6.
Behind the oscillatable panel 'I is a relatively
large fixed panel l2 which appears as the back
of the entire display. This panel I2 has an arcuate
the upper portion thereof (Figure
20l opening i3
l) , through which reading matter I4 carried by
a disc l5 is visible. The disc I5 is mounted for
rotation behind the panel I2. It will be seen,
therefore, that the display in general includes
25 six panels having considerable surface upon which
any suitable advertising may be placed, as well
as four separate moving parts. The complete
stand incorporates four different motions, namely,
oscillation in a vertical plane, oscillation in a
30 horizontal plane, rotation in a vertical plane and
rotaton in a horizontal plane. It is also to be
understood that the sign may include as many
moving elements as may be desired and these mo
tions. may be of the character shown or may be
35 disposed obliquely, the kinds of movement and
the direction thereof being substantially un
limited.
The standardized power unit and foundation
structure
40
‘ In the use of the present invention, the power
units, of which one is preferably used for each
display, are preferably as nearly identical as pos
sible. In other words, each unit is of the same
45 size, the housing is of the same general size and
contour, and the upright foundation supports are
also preferably of the same size and disposed
in identical manner in each unit.
It is to` be understood that while I have, in the
50 illustrated embodiments of my invention selected
a type of display which requires the use of only
one of my novel power or motor units, it is fully
contemplated that in other or more complex
types of displays two or more of these units may
55 be associated together to provide for the desired
movements. Also, it should be noted that I have
attained best results by using a power unit which
is so geared that both crank and rotatable drive
elements connected thereto operate at a speed
60 not to exceed 30 R. P. M. or a relatively low one.
The power unit is best seen in Figures 2 and 4.
The unit comprises a suitable form of housing
lli, and in this instance the housing is shown as
being substantially trapezoidal in horizontal
65 cross-section.
As in-dicated by dotted lines in
Figure 2, the housing contains a suitable driving
element, in this instance an electric motor Il, in
cluding a speed reducer, which may be for alter
hating current, direct current or the universal
type. The shaft I8 of the motor projects without
o-f a connecting rod. A vertical shaft 22 (Figure
2) is also disposed within the housing and pro
jects without the housing to support a horizon
tally disposed multi-step pulley 23 also equipped
with a crank arm 24 suitably apertured to- ac
commodate» a thumb nut and bolt connection for
a connecting rod. The shaft 22 is connected with
the motor shaft I8 in any suitable manner, such
as by.a worin gear and pinion. It is to be noted
that it is not essential that the pulley 23 be 10
mounted immediately adjacentthe pulley i9, but
may, if so desired, be disposed at the opposite end
of the housing and geared to the opposite end of
the motor shaft. Current may be supplied to the
motor by inserting a standard form of plug in a 15
receptacle 25 disposed on one of the side faces of
the housing.
To provide a foundation or basic structure for
the display, a plurality of'uprights 26, in this in
stance four, preferably of metal, are associated 20
with the motor housing. The uprights prefer
ably extend to the top of the housing I6 which is
suitably apertured to accommodate them and
rest upon the floor of the housing, the uprights
being held in position by means of transverse
rods 2l? projecting through the uprights in the
side walls of the housing. As seen best in Figure
6, the uprights 26 may each be provided with a
plurality of spaced apertures 28 to afford means
of connection for display apparatus at substan-`
tially any desired location along the uprights.
>It is to be especially noted that the uprights
26 are disposed in such locations and at such
angles that a member shaped for connection to'
a A‘particular pair of uprights will connect with ^
that pair only and will also connect with that
particular pair in only one position, in the event
the top side of the member is kept uppermost
during the assembly. In this particular instance,
each of the uprights are rectangular in cross-sec
40
tion and have the rear portion thereof disposed
inwardly further than the forward portion. ’in
addition, the distance between the rearinost pair
of uprights is less than the distance between the
forward pair of uprights. By disposing the up 45
rights in this or in an equivalent manner, the
device is rendered fool-proof in that, during the
assembly of the display, the various parts to be
connected to the upright can only be connected
thereto in the correct way. Standardized power
units of the character set forth herein, each in
cluding a housing, a power element therein, suit
able pulleys, and uprights forming a foundation
structure for the display, may be provided in var
ious central locations in any desirable quantity
and kept in these locations. When it is desired
to provide advertising displays of any character,
it is a simple expedient to manufacture various
cardboard parts for the displays, ship these parts
to the points of exhibition, and assemble them 60
around a power unit already located near to the
place of exhibition.
If so desired, illumination may be provided for
certain portions of the signs by means of an
electric lamp 29 connected through a suitable 65
lead 3i) to a socket 3i also associated with the
the housing, and upon the end of this shaft a
motor housing and, as indicated at 32 in Figure
2, any suitable form of make and break contact
equipment may be provided to cause periodic il
lumination of the lamp. This equipment 32 is 70
connected to the socket 3l by means of suitable
multi-step pulley i9 is mounted.
cable conductors 33.
This pulley
carries a crank arm 20 projecting therefrom upon
the outer end of which is a thumb nur and boit
75 connection 2l for attachment to the crank arm
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The frame and panel construction
As stated hereinabove, the frame members and 75
2,110,354:
panels are preferably made ,of cardboard- or simi--. upI the display structure; may be retained in`
lar material. These frame members and >panels
are suflicient in their associationwith the power
unit `and the uprights v2li to support the `display.A
in operativevposition.
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‘To provide initial easy assembly forr the display
structure, the lowermostor positioning panel 34
is provided.`
This panel ’has a substantially
trapezoidal rear portion suitably apertured toac.
10i commodate the motor housing I 6 which, as above>
explained, will fit in 'the'aperture' in the panel 34
in only one position. T'he panel. 34 terminates atl
either of'these or an equivalent manner.
The vchannel frame member 49 embraces the
forward pair of foundation supports or uprights
26 and is vattached thereto by.means.of a sub
stantially `horizontally disposed flange 5I)` struck
dìrectlyzfromftheY frame member, as best seen
in Figure 6. The `iiange 50 is provided with suit
able apertures for receiving‘the uprights 26, and
in view of the peculiar angle of the uprights 2l.' 16
the frame member 49 can only be placed in po
sition in the proper way. A pin 5I may be trans
its rear end in a downwardly turned foot 3__5 (Fig- i versely disposed through the aperture 29 in each
ures 2, 3, and 5), Whichmaintains the panel ele
upright 2B immediately above the flange 50 tov
- vated above the floor‘or the surface upon _which ‘ - maintain'the frame member 49 in position. The
lower end of the’frame member 49 is also prothe motor housing I6 may rest. v Adjacent the
vided with a flange 52 slipped downwardly over
the uprights 26«and also `pinned in'position.` This
in Figure 5. Adjacent `this'set-in portion, -the „ña'nge 52 rests upon the upper portion 39 ofthe
positioning panel 34' and holds this portion ‘3l
` ‘1. panel 34 terminates except for the centralpart
thereof which extends forwardly andisfolded upon the motor housing I6, thereby giving a `suf
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upwardly at the forward part, as indicated at .'48` iiciently rigid construction.
largest upright panel I2, the panel 3411s set'in
wardly along its lateral edges, as indicated at 36
In similar manner, a second and shorter chan‘
in Figures 2 and 3, and then folded rearwardly
to form a portion 39 which restsL on top ofthefy nel frame member 53 is connected to the rear
251 motor housing I6. As indicated at 31 in Figures . most pair of foundation supports or uprights 26.
~ 2 `and 5, a'downwardly turned foot is struck fro-m Both channel frame members 49 and 53 are read»
ily attachable in position, and these members are:
lthe lower central portion of this panel toimain
preferably mounted so that the channels thereof
i tain the entire panel substantially level in its
height from the floor. Of course, when the confront each other, or the two members," and`
301 structure is initially,` assembled, the entire panel 53 may be one piece.- .
It will also'be notedthat in some cases it may
, unit 34 andv the> motorhousing are preferably
not be -feasible or- desirable to have the frame
members 49 and 53'resting upon the top portion'
'I'he forwardmost >or shelf panel I has ’an
underturned portion 40 (Figures 2 and 5), which 39 ofthe positioning panel‘34 and it is obvious`
that if Ysuchis the case, theV right angular ñanges
35 -is apertured or recessed suflìciently to accom
modate >the leg or kfoot 31 on the upright portion 50 of'these‘ frame members may be disposed in
38 of the panel 34. The upper portion of this any desirable location alongthe uprights 26, and
panel is turned rearwardlyk to forma shelf 4I pins 5I inserted inthe apertures 28 immediately
from which thev side portionsextend.rearwardly` below the lowermostnanges 52 to hold the 'frame'
beyond the shelf ‘4I and eachterrninates in a members in position. It will also be observed that
unitedñrst.
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tongue 4-2 (Figure 3) , projecting through a suit
able aperture in’ thelargest 'upright panel I2.
Immediately below the horizontal part of >the
the flanges 50 aid considerably in‘stiffeningthe
frame member.
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_Suitable means for -supporting the lamp Zlirlmyv
shelf 4I, the panel I2 is provided-with'integ'ral bexprovided by simply gluing or'otherwise at
Aforwardly extending portions 43 inset from theV taching a relatively small panel member“ .to>
sides of the
ythe vertical
`The central
wardly into
panel and`extending forwardly’toï one ~side of the laterally `extending portionlof
portion I.of the shelf (Figure »5). the panel I2 below the shelf 24|, as best seen in
portion of the shelf 4I bends-lup-rv Figure 5. A'socket for the lamp maybe mounted
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the upright> panel 6 of which the` inthis panel 54 in an obvious manner;
upper end is turned rearwardly-as at 44 -and pro-`
jects through a suitable aperture 'in the panel I2;
as indicated at 45fin Figure 2. yThispstructure sov
, Vertical shaft construction `and mounting' .
>In the present instance, for the~proper`operah
far described is maintained in substantially rigidA
position by the’various interlocking connections»
tion of the turn-table‘2'carrying, thedisplay- ele
ment’3' and the shaft 4 carrying Íthe‘ laterally
preferably integral with’ the‘panel I2 andi-ex
shafting is necessaryy together with means for
connecting the shafting to the power unit. The
construction `of the vertical shaft means in this
and aided by means of a pair of side'wings-l46 ` oscillatable `display' element 5, vertically» disposed
’ tending from above the panel ßfclear tothe floor.>
As seen best in Figures 2 and' 3,-,the upper part
of the panel I2 extends rearwardly and down'
wardly, as indicated at 41. V'I'h'e part 41‘ is pro
vided with aV relatively large aperture 41a' to
accommodate a projecting po`i‘tio`n'4il'~ of ‘ a chan- ’
nel-shaped 'frame memberl 49. The‘proj'ecting
portion 48 _is somewhat wider‘thanfthe aperture
` 41a and is notched on each side as at 48a .to in
terlock with the edgeof‘ the cardboard adjacent
the aperture; Of course, it may be more feasible
to bend the sides of the channel inwardly, place
the projection 48 throughlthe aperture, and thenl
70 straighten thechannel sides into‘engaging pos`
instance has been so adapted that all of theme-v
chanical parts may be assembled in operative
position prior to installation in‘the front dis
play structure.` In other words, it is not neces#
sary to assemble the' entire shafting at the same‘
time it' isrinstalled in position 'in the' frame and
panel members, but certain’ of this shafting may
be preassembled and' merely- dropped or placed
in position.
As best’seen in vlï‘igures- 2, 12, and 13, the shaft
construction for the turn-table'Z includes an out- '
pins may be insertedthrough the projection, and
erl rigid sleeve 55 which may be made of anyi
suitable materiaL'a‘phenolic or alcoholic condenà
sation product íunctioningnicely for this pur-POSER» This tube 55‘together with its» contents`
all of the tongue and slot connections, including
_ismerely dropped throughy a suitable aperture‘in-y
sition.
n win alsojbe'noted that, if so desired.A
thevarious panel and frame irnembersrîinisetting 'the upper portion 39>` andthe lower portionotr t za
5
. 2,110,354
the positioning panel 34.
In most cases, no
locking device or anchoring means are neces
sary, the lower end of the tube merely resting
upon the floor. Mounted for rotation within the
tube 55 is a somewhat shorter tube 56 which is
preferably made of brass or some similar eco
nomical tubing. The tube 56 is journalled with
in the tube
and a multi-step pulley 5l is fixed
ly secured to the upper end of the tube 55 for
10 rotation therewith. The pulley 5l is securely
keyed to the tube 5t, and a suitable plug 5@ may
be pinned in the lower end of the tube 55 to func
tion as a base support for the lower end of the
15
20
25
30
shaft iii and the tube 56.
The Lipper end of the tube 55 is preferably de
formed as at Sil to ñt around a shaft 5i which
is polygonal in cross section, whereby the shaft
@i will be rotated with the tube 55. The shaft
5i extends through a suitable aperture in the
shelf di and has ñxedly connected thereto a suit
able hanged collar member 62 which carries the
turn-table 2. This shaft 5l is preferably an
inexpensive rod or polygonal wire, and in assem
bling this shaft construction,it is a simple eX
pedient to vary the length of the shaft 5i by
merely snipping off the polygonal wire at the
desired length. Since the wire fits within the
deformed portion of the hollow shaft, it will be
seen that
is very simple to provide `a shaft 6|
of any desirable length.
The operation of the turn-table 2 may be ef
fected by connecting a belt 63 around the pulley
5l and also around the pulley 23 of the power
unit. This belt is preferably merely a piece of
string wrapped around the respective pulleysy and
4 l.
tied in a suitable knot, the knot not interfering
with the operation. The belt 63 (Figure 5)
passes through a suitable aperture 64 in the
frame member ¿S9 and a similar aperture is also
provided in the other channel frame member 53.
Of course, the speed of the turn-table may be ad
justed as desired by merely connecting the belt
to the proper step on the pulleys 57 and 23,
these pulleys being in inverse relationship to each
45
other.
.
The laterally oscillatable display element 5 is in
this case mounted directly and fìxedly upon the
rod il which is also polygonal in cross-section. A
shelf construction may be associated with this
50 el" ,nt that is somewhat similar to that asso
ci
l with the turn-table 2.
in this instance, a tubular casing member 65
is utilised which may be identical in construction
and mounting with the tube 55. Within the tube
55 55 is a hollow shaft titi, and nxedly secured to the
upper end of this shaft so as to rotate therewith
plate member Eil (Figures 5 and 14). This
te member has a depending collar 58 which
. ats upon the even cut upper end of the tube
` . »A crank arm 5S having an aperture of the
polygonal. shape as the shaft 4 is seated
over the shaft ¿l on the plate 6l and connected
to the plate 5l by means of a thumb nut and bolt
connection iti'. This connection is made through
65 a slot 'il in the plate (3l so that the termination
point
oscillation of the display element 5 may
be adjusted as desired.
Formed preferably integral with the plate 5'? is
nk
‘l2 extending substantially> oppo
y to the slot i i. This crank arm is provided
a plurality of spaced apertures i3 therein
ne crank arm at a suitable point so that the
degree of oscillation may be adjusted therealong
75 consistent with the desired operation of the ele
ment 5.
Connection is made by means of a suit
able thumb nut and bolt attachment.
The connecting rod ‘M is also preferably
made of cardboard and predesigned in the right
length and carrying suitable indicia designating
through which of the apertures "i3 connection is
to be made for the particular display at hand.
The opposite end of the connecting rod lll is at
tached by means of a thumb nut and bolt con
nection to the crank arm 2d associated with the 10
pulley 23 (Figure 2). The connecting rod is pref
erably folded into channel form to increase its
strength, and this connecting rod may be stamped
out of cardboard together with the panel and
frame members. Any suitable form of arrange 15
ment in the thumb nut and bolt connection at
the ends of the connecting rod may be used to
lessen the wear on the connecting rod. The drive
of the display element 5 will be obvious from the
foregoing.
The connecting rod 'M will function
as a pitman, one end of the rod rotating with
the rotation of the pulley 23, and the other end
of the connecting rod causing an oscillation of
the crank arm ‘l2 which in turn results in a lat
eral oscillation of the display element 5 through
the polygonal shaft 4. It will be noted that a
disc and oscillating shelf might also be used on
the shaft It.
Horizontal and oblique shaft construction includ
ing 'eœtension elements and' attaching plates
30
Tn the present instance, for the particular dis
play` structure illustrated, two horizontal shaft
constructions are necessary, one for operating
the oscillatable member l, and one for operating
the rotatable disc i5. As these shaft construc
tions are substantially'the same in character, it
is only necessary to describe one of them herein
with specific reference to the details of construc
tion.
40
While the shaft constructions for the oscil
latable element l and the disc l5 are both dis
posed horizontally in the present instance, it will
be apparent from the description hereinafter that
such shaft constructions may be mounted in 45
oblique positions, if so desired, with obvious vari
ations in the hubs or bushings in the outer sleeve
of the shaft for connection with the frame and
panel members.
With reference more particularly to Figure 8, 50
it will be seen that a shaft 75 is utilized for oper
ating the oscillatable element l. In this instance,
the shaft ‘i5 is shown in two parts to illustrate
how a shaft may be extended in the event the
shaft is not suñ‘iciently long for the particular
display desired.` For the purpose of clarity, the
part nearest the power unit is designated l5 and
the other part which is connected to the oscil
latable display element 'i is designated 15a.
The shaft part l5 is rotatable within a tube
'iii of brass or some similar economical metal to
form a bearing surface for the shaft. The tube
'l5 in turn may be fixed within a tube ll of any
desirable material, such, for example, as fiber. ‘
At spaced intervals therealong, this tube 'il is pro 65
vided with flanged hubs or bushings for engage
ment with the respective frame and panel mem
bers of the display structure. There is preferably
the same number of bushings as there are frame
and panel members, in this instance one extra
bushing being shown to illustrate the flexibility
of the construction, this yadded bushing being
ready in the event the same shafting construction
is used in a display structure incorporating an
added frame or panel member.
'V6In this instance, the'tube 11 on the shaft F15 is
2,110,354
n
453 are each sized for a particular bushing.. "Such`
construction provides for very quick assembly of
the display structure with the elimination of error
provided with three flanged bushings or` hubs 18,
‘19, and 80, respectively, the bushings Vpreferably
being formed integr'alwith'the tube .11. TheseÍ inthe placing of the respective parts,i. e.„it is
impossible lto mount thev shafting construction in ,
5 ‘bushings are seated in slots or recesses in the
Vframe and panel members with the flanges of the
any' but'the correct position.
_
y
shaft 1-5 by means of a suitable collar'93 keyed
to the shaft 15. A connecting rod 94, preferably
of the v»same construction as the connecting rod
For example, the frame member 53 is provided
-Withan aperture 8| (Figure 3) terminating vat its \ 14, is attached to the crank arm 29 on the pulley
10
I9 ofthe motor shaft by means of the thumb nut
and bolt connection 2| abovey referred to, andthe
opposite end of this connecting> rod is attached
‘ lower end in a slot 82 inwhich the central part
lof the bushing 18 is seated. To ‘hold the shafting f
f construction in proper'position, a spring or hook
,in similary manner to the crank arm 92 at the
15 element 83 is provided, this element having one
-
,
_The crankfarm 92 is attached to the end of the
bushings rembracing the respective frame and
panel members to support the shafting construc
tion in operative position.
`properaperture for the desired oscillation. The
aforesaid panel-weighted neck ‘II upon the` dis
, end secured around the tube 11 adjacent the bush
ing 18, and the other end terminating' in a some
what `rearwardly bent hook 84 designed for re
silient engagement in an aperture 85, preferably
of triangulary shape with an -apex disposed up
lplay- element -1 aids in lesseningthe load on the .
motor IT'of the power unit during oscillation of
the element í'I.
wardly, through Ythe panel'member 53 at the
proper distance below the slot 82. Thus, the
»
’
l20
The attachment connection 90 between the end
of thesshaft portion 15a, and the oscillatable ele
ment 1 ïis Abest seen in Figures 8, l0, and 11.
shafting construction is held firmly in position.
The construction just described maybe seen - Gluedy or otherwise attached to the reverse side
of the oscillatable member 'I' isranother element 25
25 vclearlyin Figure 7, which illustrates- the mount
96 of cardboard or similar material and having
ing of the- shafting for connection with the ro
tatable disc I5. All of the bushings utilized in the general shape of a disc with a sector cut off
horizontal shafting constructionrwith vthe display the lower portion. This member is provided with
V‘structure herein shown `are, preferably held in ' arecessA 91 therein having somewhat straight side
walls and an arcuate top. Another’member 99 30
'
With'ref’erence to Figure 2, it will be seen that ofsirnilar shape is glued to the member 90 andr
the frame member`v49 is 'also -provided with an is provided with a recess 99 of similar shape to
aperture 86 terminating iny a similar slot for the the recess 91 but of a smaller size,` thereby mak
ing substantially a pocketdefined by the recess 91
reception of the bushing19 which is held in po
'30 position ‘in substantially the same manner.
,
betweenthe member 98 and the oscillatable mem
s sition’ in similar manner by‘a spring` element 83.
The bushing 80, seen inFigure 8,-fis not utilized
with any‘frame or panel member in the present
construction, but vmaybe utilized in like manner
in the event'another'paneljor frame memberis
40
incorporated.
,
_
beri1.
`
- ’The shaftextension'portion 15a is joined in> a
similar` brass tuber fixed within an external tube
11a of the same character as the tube 11. 'I'he
ytube 11a is provided with a bushing '81 engaged
in like manner ina suitable` slot inzthe panel I2,
securement beingk had by means 'of a spring clip.
The >shaft portion 15a is connected to theäos
cillatable display element -1 bymeans of a con
nection construction to be later r`described and
generally indicated by'ï‘reference numeral 90 in
` Figure 2.
The two shaft portions ïâa'and 15 are
connected together by a’suitableform of clutch,
generally indicated by reference numeral 9|, and
it will be Vnoted that the aperture 88 in the panel
|2is of suflicient size to permit the passage there*
through of the clutch 9| prior tothe seating of
the flanged bushing 81‘in its respective‘slot. The
i n rearl end of the shafti15'has` attached thereto a
crank arm 92 (Figures 2, 3, and 8) provided with
ce a plurality of‘spaced rapertures in substantially
' rthesameïmanner as> the crank arm `12 herein
4above mentioned to provide afselective‘attach
ment fora connecting rod >to permit preselection
of the proper stroke of the- crank arm for the
’
l
,
` ,Withinthe pocket soformed is an envelope |00
preferably formed by metal and closed along the
bottom edge. Asbest seen in Figure 11, a collar
|0I vis keyed to ‘the shaft 15a. An aperture is 40
provided in the rear side of the envelope |00 of
suflicient size to permit the free rotation of the
collar therein. The collar IIII is formed in the
shape of a rivet, as indicated »at |03, to hold
securely in position an operating plate |04 which 45
oscillates with the shaft and collar. The other
side of the envelope |00 is provided with an aper
ture‘of just sufiicient size to receive the project
ing end of the shaft 15a and afford journal means
forthis end of the shaft. The operating plate 50
IIMis provided with a tongue |05 extending >there
from into an oiîset recess |86 in the member 98,
` the recess being sufliciently large to provide ample
delay or> lost motion to permit an observer to read
the advertising upon the exposed side 8` or 9 of
the element 'I before the otherside is brought into
vieW._ To aid in keeping the parts in assembled
position,` a. bendable tab‘I 01 projecting preferably
integrally from the disc-like member 98 extends
across the aperture 99 into contact with the collar to
|0I. With thevarious shaft parts previously as
sembled, it is a simple expedient to fold back the
tab |01 and insert the end of the shaft together
with the envelope |00 and the operating plate
f p proper oscillation of the display element. It win „loam the pocket s1 behind the inner edge of the 65
` be noted that theV apertures 86 in the frame mem-Ã member 98 and permitting the tab |01 to he re
bery 49, and 8| `in the frame vmember l53 'are of stored to its normal position by folding lit back.
suiiicient size `to permit the passage therethrough
. With the- connection just above described, the
l
of the crank arm 92 prior to, the disposition of ' operation of the oscillating display ele-ment ‘I isr
the' fianged bushings 18 and 19 in their respective . extremely simple. Assuming that the parts are 70
in the position seen in Figure 10, the portion 9`
At this point, it shouldbe clearly noted that Will be visible, and as the shaft 15a is turned to
slots.
`
`the flanged bushings 18, 19, 80, and `81 are prefer
ably'each of a diiîerent size, and the 'slots in the
75, respective frame andfpanel members I2, 49, and
the right by means of the connecting rod 94, the
portion 9 will remain in exposed position until
the tongue'IUS strikes the opposite wall of thev
7
2,110,354
through an aperture H22 disposed at a proper dis
be provided for.
The clutch 9i, which is used to join the shaft
extension l'âa, to the main part of the> shaft "i5,
the hub l Il, and this aperture is preferably made
sufficiently large to permit the passage there
10 is best seen in Figures 8 and 9.
lThe clutch end
of the shaft portion 15a, is provided with a keyed
collar H28 to which is. attached a plate l it. This
plate l iii may be of any preselected shape, in this
instance being shown as substantially hexagonal
15 with one portion removed along the line iii in
Figure 9 to make,y the plate seven sided, as indi
cated by the full lines in Figure 9. Another plate
H2 of a different irregular shape is similarly at
tached to the adjacent end of the shaft i5. The
20 shape of the plate i l2 in this instance is indi
cated by the dotted lines in Figure 9 except for
that portion of the plate extending beyond the
cut-out portion of the plate MS. Each of these
plates is preferably notched in a plurality of
25 spaced locations, in this ins-tance three, as indi
cated at H3. A pin bolt Hai may be readily
spring 'clip {2i} having a hook 22E projecting
tance below the slot H9.
»
The frame member 49 must of necessity be
provided with an aperture £23 above the slot for
through of a stepped pulley l2@ secured to the 10
rear end of the shaft (Figures 2 and 3). The
other end of the shaft is connected to the rotat
able disc l5 by means of an attachment connec
tion Sila which is of the same character as the
attachment connection Si! above described.
The flanged hub ll‘l is held in position in the
saine manner as is the hub l i8, but each of these
hubs, together with their respective slots in the
.frame members 49 and 53, are preferably of dif
ferent size to eliminate error in the mounting
of the shaft. The plate upon the end of the shaft
used in the attachment connection Silla is also
preferably of a diñerent shape than the plate
used in the attachment connection 9G for the
same reason.
‘
A beit §25 establishes driving Connection be-v
tween the pulley i9 upon the motor shaft and the
an enlarged rear portion engaged against the
plate I I0 and a narrow threaded portion extend
pulley §24, this belt also being preferably merely
passing through the enlarged ends of the bolts,
35 thus preventing loss of the bolts and permitting
very quick connection of the plates.
The peculiar shapes of the plates upon the ends
of the shaft extension utilized in the display
structure preferably differ so that they cannot be
40 assembled incorrectly. Insofar as the clutch of
the character 9i is` concerned, it is a simple eX
pedient to place the flat» faces of the plates to
gether and secure them in position. However,
each of the plates upon the shaft may be utilized
45 for a connection such as the attachment connec
tion 90, to a movable portion of the display, the
a piece of string with the ends tied together.
In View of the above description, it will be ap
30
parent that the shafting construction utilized in
the present display structure is of such character
that although mounted in frame and panel mem
bers of cardboard or similar sheet material, there
can be no binding of the shafts themselves due to
warping or misalinement of the frames and
panels, since each shaft is journalled within a
rigid sleeve.
The formation. of a. display of different character
irregularity in the» shapes of the plates prevent
ing attachment of that particular shaft to the
In Figures l5 and 16 I have illustrated how the
present invention may be utilized to provide a dis
play of a different character. In this instance,
only two movements are utilized in the display, an
oscillatory movement in a vertical plane and a
rotary movement in a vertical plane.
In this instance, the same power unit is, of
course, utilized, but nothing will be connected to
Wrong display element.
The connection of the respective plates to each
there is no movement in a horizontal plane in the 50
shaft length may be of the same> character as
illustrated and above described in connection with
Figure 11.
From the above shafting construction, it will
55 be apparent that the structure may be assembled
very expeditiously and without the use of tools.
It will also be` apparent that in the event a central
portion of a movable display element is exposed
to the eye, the outside face of this element will
60 not in any manner be defaced by means of the
connection to a shaft.
With reference now to, Figure 2, it will be seen
that a similar shaft construction is pro-vided for
operation of the rotatable disc i5. In this in
65 stance, no extension length of shafting is nece-s
sary. The shaft construction is the same as that
previously described in connection with the op
eration of the oscillatable element i, including
a shaft l'5b journalled in a metallic tube itil?, in
70 turn fixed within an external tube lib. The tube
‘Hb is provided with a pair `ce’ flanged hubs lli
and H8 for engagement in suitable slots in the
frame members 4.9 and
respectively, (Figures
2 and ’7) . As seen best in Figure '7, the panel 53
75
and the bushing is held in position by means of a
placed in each of the notches, each pin bolt having
30 ing through the notch, the bolt being held in posi
tion by means of a thumb nut i i5 placed against
the surface of the plate l l2. These bolts l i4 are
preferably held together by means of a wire l l@
50
thereof for reception of the flanged bushing H8,
recess IGS, when the element 'l will be moved so
as to conceal the portion 9 and expose the por
tion 8. The opposite is true upon the return
stroke of the connecting rod.
It will be noted here that if the recess lût‘ is
the same size as the tongue m5, then no slip will
is provided With a slot H9 in the upper end
the pulley 23 on top of the housing l5 because
present display structure.
In this instance, the display proper includes a
front panel G26 of the general contour of a man,
before which an arm l2? is oscillatable. Behind
the panel E26 is a rotatable disc
a portion
of which is visible from the front of the display,
and behind the disc are a pair cf spaced frame
members |29 and E3B secured to theV forward pair
of uprights 26 and the rear pair of uprights 25,
respectively.
The frame members are substa - 60
tially trapezoidal in shape with the lower ends
thereof resting upon the housing iii of the power
unit. A positioning panel i3! having a bent
flange I32 in the forward end thereof glued or
otherwise secured to the panel iiit is dispose .
in a position slightly oblique from the horizontal.
'I‘lns positioning panel is suitably apertured to
accommodate the motor housing it, although, if
so desired, the positioning panel may be provided
with flanges for the reception of the motor
housing.
The frame members l2@ and iii@ are connected
with the respective pairs of uprights 2t in the
manner previously described in connection with
the frame members 49 and 53.
75
'8
2,110,854
.
~A >shaft construction substantially ïidentical»
with that shown in Figure Sis utilizedfor the
1. A driving unit for an action display device,
oscillation of the arm |2‘|.> This‘shaft construc
including a housing, a driving element supported
Ationisprovided with ilanged hubs |34 and |35
byV said housing' and equipped with means for
connection to movable elements to be driven, and
a plurality of polygonaluprights rising from said
for engagement in lateral slots |36` inthe frame
dn
I claim as my invention:
members |29 and |39, respectively. In eachin
stance, the flanged hub is held in position by
housing for receiving thereover apertured display
means of a spring :clip |31 engaged inla suitable v pieces, said uprights'being disposed at such angu
»aperture |38 spaced inwardly‘from the termina-v
.tion of the slot. ' As is the case with the previously`
larityrrelatively to each other that a piece _aper
tured Ífor two uprights can only be associated 10
described construction, the flanged hubs and theirv with a certainv two and with those only in one way.
respective slots are preferably of ’different vsizes
2. Adriving unit foran action display device,
`to prevent error in assembling. Extension shaft
ingtis provided and heldin pla'ce by means of a
l5 i
clutch construction Sla of the same character. as
includinga housing,.a driving element supported
by said housing and equipped with means for con
nection to movable elements to be driven,.and a 515
lthe aforesaid clutch 9|,.and the extension shaft
plurality of polygonal uprights rising from said
,ing is connected to the arm |21 by means of 'an'at
' housing for receiving thereover apertured display
tachment connectionäflb of the same character pieces, said uprightsbeing arranged in irregular
as the attachment connections 90 described above.v
polygonal order to prevent the application ofca _
20 Oscillation of the arm is provided by means of av display piece in any but the correct place.
' crank arm |39 attached to an end of the shafting>
construction and rconnected to the crank arm 2.0
on the pulley I9 `of the motor shaft |8 by means
of a »connecting rod |40. Y. This construction is
(substantially like that previously described` in
’ 'connection with the oscillation of the display ele
ment -'|. It Will be noted that the connectingarm
longer than thek
~ |40 inïthis case is considerably
connecting arm 94.
30
v
A.Another shafting construction, vgenerally indi
3.V A driving unit for an action display device,
including va housing, a driving element supported
by said housingand equipped with means for
connection to movable elements to be driven, a
plurality of polygonal uprights rising from said
housing for'receiving thereover apertureddisplay
pieces, said uprights being disposed at such angu
larity relatively to eachother that a piece aper
tured for two uprights can only be associated
with a certain two and with those' only in one
catedk as |4|, is similarly mounted in the frame ‘ Way, and means selectively associated with said
members |25 and |30 adjacent the opposite sides f uprights to effect a- support for ,display pieces at
thereof. ' This shafting is connected by means of
various points along said uprights. v
an attachment connection' 9de with the rotatable
4.*In' an action display, a power. unit including ¿
f discV |28. At the other end thereof 4the shafting driving means and spaced upright supports of
construction carries la stepped pulley |42 con
irregular disposition, a plurality of decorated
nected by a belt |43 to the pulley i9 on the motor advertising members visible from the front of the
shaft.
Y.
.
.
,
~
Y
«
`The flexibility ofthe partspermitstheir con
nection in -such ay manner .that proper-'timing
display, a» plurality of Vsupporting and adapting
parts for engagement with‘said advertising mem
bers and said uprights, said Vparts being'formed
results between the rotation of the disc I ZB'and ~ of substantially the same material as said'adver- «
`theup and down oscillation of the arm |2lxin tising members and irregularly shaped for> con
' keeping with the particular advertising upon the nection with said members and said uprightsi
’
~
display structure. The constructionk and mount-f- only'one position.
. ing of the various parts are substantially the same
5. In an` action display, a driving unitI includ
as that "previously described in' connection with ing polygonal uprights in irregular disposition,
Figures -1 to 14, inclusive, and it will be noted in supporting members for association with said up
many instances that'the mechanical parts (or
parts other than the cardboard ones) may be used
without change'therein in a display of eitherv of
the characters illustrated.`
'
_
» Fromv theforegoing, itl will be apparentthat I
have provided novel display structures capable
of quick and easy yassembly in substantially any
location, >including the equipment to provide
rights, each of said members lhaving apertures
for receiving certain of said uprights, said aper
tures being so disposed and shaped ythat each
member can be associated with the respective up
rights in only one position, `and. movable adver
tising members associated with said supporting
members and connected with said driving unit.
6,. A fabricated action display including a plu- ï
. movement of the. display of substantially any de
' sired character or nature, the invention ,being
rality of decorated advertising members‘certain .
fsufiiciently durable for the purposes intended and
fool-proof in character so that it cannot be as
'supporting members, anda plurality of differently
shaped clutch elements, all made of cardboard,
of which are movable, a plurality of stationary
.00 sembled in any but the correct Way. ~ Further, ' shaftings mountable on said supporting members,
Iit Will be noted that with the extremely 'econom-l
ical material used, with the possible exception of'
the basic power unit, and the economical manner
>inl which the relative parts may be assembled,
action displays may be provided at approxi
mately the same cost as stationary displays.
Further, the flexibility of the invention permits
ready adaptation of vthe loperating partsfor dis
plays ranging to an extremely Wide variation in
form and character. Inl addition, it will be noted
that the present invention includes -a novel meth
Y od vof assembly in'advertising displays.,which
method is deemed to be sufficiently clear from the
foregoing as to warrant no further description.v
eachshafting carrying one of said clutch ele
to
ments, and each movable-advertising member
having one of said clutch elements secured there
to complemental to only one of those carried by
said
shaftings.
'
~
`
7. In combination in a fabricated action dis
play, a standard power‘unit including a plurality `
of spaced uprights", a pair of supporting `panels
attachable to said uprights in spaced relation
ship, a shaft assembly carrying bushings of differ
ent sizes, and said panels each having an opening
to
therein of a size to fit only a diiîerent one of said
bushings.
Y
`
y
Y
l
8. In combination in' a. fabricated action dis
play,y a-standard power‘unit lncludingf'a plurality
75
2,110,354
9
of spaced uprights, a pair of supporting panels
attachable to said uprights in spaced relationship,
a shaft assembly carrying bushings of different
sizes, and said panels each having an opening
ready assembly, a plurality of movable advertis
ing pieces, a shaft for driving each piece, and a
clutch between each piece and its respective shaft,
anchoring element carried by the respective bush
ing lockably engageable in said other opening.
so shaped that only one of said members will
iit any one of said socket members.
10
9. In a fabricated action display, a shafting
assembly having a pair of differently sized bush
ings, and a pair of cardboard panels each having
a slot therein for the reception of one of said
bushings, said slots being of different sizes in
adapted for ready assembly on location, an adver
tising piece to be motivated, a shaft for driving
the same, a clutch made of cardboard for con
15
keeping with the bushings whereby said shafting
socket member having an offset in the socket 15
said clutches each comprising a socket member of
therein of a size to fit only a different one of said _ cardboard with a flap extending over the socket,
and a member shaped to iit said socket and be re
bushings, said panels each having another open
ing therein adjacent said iirst opening, and an tained therein by said flap, said clutches being ~
assembly can be mounted on said panels in only
one position.
10. In an action display, a pair of spaced card
board supports each having a different sized
20 opening therein, and a shaft assembly including
a shaft, suitable bearing means surrounding said
shaft, and bushings carried by said bearing means
25
14. In an action display of the fabricated type 10
necting said piece and said shaft, including a
thereof and a resilient ñap overlying the socket,
and a member seatable in said socket behind said
resilient flap and having a projection extending
into saidoffset to establish a driving connection.
15. In an action display of the fabricated type 20
adapted for ready assembly on location, an ad
vertising piece to be motivated, a shaft for driving
each sized to ñt in a different one of said open
the same, a clutch made of cardboard for con
ings.
necting said piece and said shaft, including a
socket member having an offset in the socket 25
thereof and a resilient flap overlying the socket,
1l. In combination in a fabricated display
structure, a supporting unit including a plural
ity of uprights arranged irregularly, and support
and a member seatable in said socket behind said "
ing panels for association with said uprights, each
of said panels having a member secured thereto,
said members being scored for bending and the
resilient flap and having a projection extending
into said oiïset to establish a driving connection,
said projection being of less size than said oiïset 30
to provide a lost motion drive for said advertis
part defined by the score apertured to fit over
only a certain pair of said uprights.
l2. In an action display of the fabricated type
for assembly on location, an advertising piece to
be motivated, shaft means for driving said piece,
and clutch means for connecting said shaft means
and said piece including a cardboard member
having an irregularly shaped socket therein with
ing piece.
16. In a fabricated action display for assembly
about a Vstandard power unit, a pair of movable _
exhibitory members, a pair of drive shaftings to 35
actuate said members, supporting means to carry
said shaftings, a cardboard driven clutch member
secured to the back of each exhibitory member,
a flap thereover, and a member shaped to fit said and a similar driving clutch member carried by
socket and be retained therein by said flap, one each said shafting, each said driving clutch mem
of said members being attached to each of said "ber being so shaped as to engage only one of said
driven clutch members and not the other.
shaft means and said piece.
ALBERT J. BATES, JR.
13. In a fabricated action display adapted for
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