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Патент USA US2112314

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March 29, 1938.
'
C..G.$F’ANDAU
2,112,314
ADVERTISING DEVICE
Filed Dec. 12, 1956
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INVENTOR
ATTORNEY
March 29, 1938.
2,112,314
c. G. SPANDAU
ADVERTISING DEVICE
Filed Dec. 12, 1956
2 Sheets-Sheet 2
24/11
1 2719.2.
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DISPLAY
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INVENTOR
(ar/ 6. Spana’au
8% '
ATTORNEY
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‘2,112,314
Patented Mar. 219, 1938
PATENT OFFICE
' UNITED STATES
‘2,112,314
ADVERTISING DEVICE
.Carl G. Spandau, Fairview, N. J.
Application December 12; 1936, Serial No. 115,453
3 Claims.
The invention relates to advertising devices in
which two sets of objects, printed matter, pic
tures or other things seem to appear alternately
,
in the same place.
-
-
The principal object of the invention is to pro
vide a vdevice of this nature which is of extreme
simplicity, compact, economical to manufacture
and e?icient in operation.
Other objects and advantages will become ap
10 parent as this speci?cation proceeds. Referring
to the drawings forming a part thereof:
Fig. 1 is a longitudinal sectional view taken on
line I of Fig. 2.
Fig. 2 is a top plan view; and
15
Figs. 3 and 4 are front elevations illustrating
the two diiferent effects produced as viewed by
(Cl. 40-132)
preferably made in the form of a slide or remov
able member and has a picture I 6 on its under
side. Obviously advertising matter or any other
printed matter might be substituted for the pic
ture. When the illuminating means I 5 is func
M
tioning the picture It will be re?ected on the
member 9 behind the bottle and glass as illus
trated in Fig. 3.
_
An additional effect may be provided by ver
tically disposing a sheet of translucent material 10
I‘! in the forward part of the compartment II
and horizontally disposing a strip l8 of similar
material which may carry suitable lettering.
When this is re?ected as shown in Fig. 3 it gives
the effect of a platform.
Obviously the com» 15
partment l4 lends itself to the accommodation of
any desired objects arranged as one may see fit
‘
in
order to produce varying effects.
Referring again to said drawings the device
The forward wall of the compartment II which .
comprises a cabinet having side walls 5, a rear
_ wall 6, a bottom wall ‘I and a top wall 8. A sheet is in line with the open end of the cabinetis 20
a spectator.
2
of transparent darkened material 9 is angularly
disposed between the side walls 5 and divides the
cabinet into two compartments l0 and II. The
lower front portion of the cabinet is open so that
‘ spectators may readily view the interior thereof.
The forward .lower edge of the sheet 9 rests
against a ?ange or moulding surrounding the
open front of the cabinet and the rear upper edge
of the sheet is supported on an angularly dis
..0 posed ledge I; which forms part of a partition
extending across the upper region of the cabi
net. As heretofore stated the sheet 9 ismade of
_ a transparent darkened material.
This might
be dark colored glass or any other darkened
Cl
transparent material. The fact of the transpar
ent material being darkened adds greatly to the
e?iciency of the device both in acting as a re
?ector and as a transparent medium.
Located above the sheet 9 and spaced from the
40 top wall 8 and substantially parallel thereto is
a transparent supporting member l3 forming
another compartment M. In the rear part of
the compartment l4 above‘the transparent sup
porting member l3 and the darkened transparent
45 member 9 is an illuminating means IS.
The il
luminating means, as illustrated, comprises a
pair of incandescent bulbs.
The objects to be
' re?ected on the plate 9 are suitably located on
provided with a member I9 which is adapted to
carry suitable advertising. This advertising will
appear when the illuminating means I5 is func
tioning.
-
,
Angularly disposed mirrors 20 and 2| are posi- 25
tioned in the rear part of the compartment l4
to intensify the light given from the illuminat
ing means i5. These mirrors may be omitted if
desired. Openings 22 may be provided in'the
top wall 8 for ventilating purposes.
30
The bottom wall 1 acts as a platform on which
objects are placed to be viewed through the
darkened transparent sheet 9 at the proper time. _
The objects illustrated vin this instance are a
tray and a bottle.
35.
Illuminating [means 23‘ are provided for the
compartment 11. As illustrated this means may
comprise a pair of incandescent bulbs. The back
6 of the cabinet is provided with a slide or re
movable member 24 which carries a picture or‘ 40
other suitable printed matter 25. When the com
partment I0 is in darkness and the illuminating
means 23 is functioning the bottle and tray and
the picture 25 may be viewed directly through
the darkened transparent member 9 as illustrated 45
in Fig. 4.
‘
An extension 26 is located at the upper rear
portion of the cabinet. The front Wall 217 of ‘this
extension is formed of a member adapted to carry
v
the supporting member l3 as shown in Figs. 1
50 and 2. With the compartment il in darkness suitable advertising matter and this advertising 50
and the illuminating means IS in operation the matter will appear when the illuminating means
_
objects will be re?ected on the darkened tramp’ 23 is functioning.
Means are provided for alternately operating
parent sheet 9 as shown in Fig. 3, the sheet 9
the illuminating means l5 and 23. This means
at this time functioning as a mirror.
55
The top wall 8 or a substantial part thereof is comprises a ?icker mechanism which is well 55
2
-
2,112,314
a top wall and a rearwall, a sheet or transpar
ent darkened material angularly disposed be
known in the art and it is not thought necessary
to illustrate in detail. The casing 28 encloses‘
tween said side walls and dividing said cabinet
In order that the device operate more e?lciently into two compartments, a transparent member
for supporting articles to be displayed, said trans
it has been found desirable to make the illumi
nating means 23 by which the objects are seen parent supporting member beingspaced from and
directly of substantially greater candle power substantially parallel with said top wall, a mem
than that of the illuminating means l5 which ber adapted to carry advertising and forming a
such a mechanism.
front wall for the compartment formed by said
re?ects the objects. Due to the‘fact of using a
10 darkened transparent material an ideal-mirror
top wall and said transparent supporting mem
results when the illuminating means I5 is func
ber, illuminating means above and toward the
tionlng and the bulbs can therefore be of a low
rear upper end of said sheet of darkened trans
10
candle power. In order to procure substantially- ~ parent material and said transparent support- .
the same effect to the eye when the objects are ing member, other illuminating means on the op
15
being vie‘weddirectly and the illuminating means .posite s'ide‘oi said sheet of darkened transparent
15
material, means for alternately operatingvsaid
23 is functioning it is desirable to make these
bulbs of a much greater candle power.
illuminating means, and an extension formed at
the upper side and rear end of said cabinet, the
Changes in details oi construction and arrange
ments of parts may be made by one skilled-in the .front wall. of said extension being formed of a
member adapted to carry advertising.
20 art without departing from the spirit of the in
3. An advertising device having ‘in combina
vention.
,
- I claim: "
“ tion a cabinet comprising side walls, a bottom
1. An advertising device having in combination
a cabinet comprising side walls, a bottom wall,
25 a top wall and a rear wall, said top wall compris
ing a removable member upon which a picture
or other indicia maybe carried and a removable
part in said rear wall upon which a picture or
other indicia may be carried, a sheet of transpar
ent darkened material angularly disposed be
tween said side walls and dividing said cabinet
into two compartments, a transparent member
for supporting articles to be displayed, said
transparent supporting member being spaced
from and substantially parallel with said top
wall, illuminating me‘ans above and toward the
rear upper end of said sheet of darkened trans
parent material and said transparent supporting
member, other illuminating means on the oppo
site side of said sheet of darkened transparent
material, and means for alternately operating ‘
wall, a top wall, and.‘ a rear wall, said top wall
comprising a removable member upon which a,
picture or other indicia may be carried and a 25
removable part in said rear wall upon which a
picture or other indicia may be carried, a sheet
of transparent ‘darkened material angularly dis
posed between said'side walls and dividing said
cabinet into two compartments, a transparent
said transparent supporting member being spaced
from and substantially parallel with said top wall,
a member adapted to carry advertising and form
ing a front wall for the compartment formed by 35
said top wall and said transparent supporting
member, illuminating means above and toward
the rear upper end of said sheet of darkened trans
parent material and said transparent supporting
member, other illuminating means on the oppo
site side or said sheet of darkened transparent
said illuminating means.
material, and means for alternately operating
‘ 2. An advertising device having in combination . said illuminating means.
a cabinet comprising side walls, a bottom wall,
30
member for supporting articles to be displayed,
CARL G. SPANDAU.
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