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Патент USA US2113237

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April 5, 1938.
\
|-|_ QUWERKERK 1
2,113,237
COLLAPSIBLE DISPLAY DEVICE
Filed May 12, 1937
2 Sheets-Sheet 1
INVENTO
647M Ou WER/(Qék
BY
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XTIQRNEY'
April 5,, 1938-
H._ OUWERKER-KV
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2,113,237 ‘
COLLAPS IBLE DISPLAY DEVICE
Filed May 12, 1957
2 Sheets-Sheet 2
-
INVENTOR,
644w 0a WE/PKERK
BY
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ORNEY.
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[2,113,237
Patented Apr. 5, 1938
PATENT OFFICE
UNITED STATES
2,113,237
COLLAPSIBLE DISPLAY nnvion
Han Ouwerkerk, Amsterdam, Netherlands, as
signor to Einson-Freeman 00., Inc.-, Longlsland
City, N. Y., a corporation of Delaware
Application May 12, 1937, Serial No. 142,175
8 Claims.
(01. 40-126)
My present invention relates generally to dis
play devices, and has particular reference to an
improved collapsible structure.
The type of device to which my invention is pri
5 marily applicable is usually composed of card
board or equivalent bendable sheet material; and
the device is of the variety which may be col
lapsed into substantially flat condition for con
venience in‘manufacture, shipping, and storage.
1O
The present device is characterized by its ex
treme simplicity, and by a unique attention-ar
resting quality.
"
'
In the embodiments herein chosen for illustra
tion, the device is employed for the purpose of
15 advertising a brand of cigarettes, and constitutes
2O
brace l5 ; and hinged to the latter along the steep
ly inclined line lGiis the display card [1. In the
illustrated embodiment, this display‘ card has the
con?guration of a cigarette. This card is adapted 10
to project obliquely through the slot ,1 I, so that
the bottom portion of the card isvarranged in
front of the front wall [0.
'
a structure adapted to be set up on a store
counter, in a window, or in some similar position.
It is to be understood, however, that the broader
tacts with the floor.
phases of my invention are not restricted to the
depiction or advertising of any particular com
modity.
ried by the brace and projecting obliquely
through a slot in the front wall.
I achieve the foregoing objects, and such other
objects as may hereinafter appear or be pointed
3O
out, in the manner illustratively exempli?ed in
the accompanying drawings, wherein
Figure 1 is a perspective View of a device con
structed in accordance with the present inven
tion;
Figure 2 is a cross-sectional view taken sub
stantially along the line 2—-2 of Figure 1;
Figure 3 is a plan view of the blank from which
the device is made;
40
length of the bottom edge 12, and the base is
preferably of the triangular shape shown. 5
Hinged to the end I4-of the base is the upright
The bottom edge of the card I‘! may or may
not be caused to con-tact‘with the ‘floor upon which 15
the device is‘ stood.‘ The device is amply rigid
and self-supporting whether or not this edge con
Brie?y, the present device consists of a front
wall, a horizontal base hinged to the bottom
edge of the front wall, an upright brace hinged
to the base along a line which intersects said
K) M
bottom edge at an angle, and a display card car
03 CA
ll. therein. Hinged to the bottom edge I2 is a
horizontal base 13. In this embodiment, this base
is connected to the front ‘wall along the entire
Figure 4 is a front elevational view of a modi
?cation;
Figure 5 is a cross-sectional view taken sub
stantially along the line 5-5 of Figure. 4;
Figure 6 is a rear perspective view of the device
45 of Figure 4; and
Figure 7 is a plan view of the blank entering
into the construction of Figure 4.
The embodiment of Figures 1, 2, and 3 is com
posed of a single blank of flat sheet material
50 such as cardboard. The blank is suitably con?g
ured, and is provided with fold lines, so that
when it is set up it produces a self-supporting
structure of the character shown most clearly
in Figure 1. It will be observed that there is an
upstanding front wall ill with a horizontal slot
55
‘
'
Since the front wall I0 ‘may bear any ‘suitable
indicia or advertising matter, it is apparent that I‘ 0
an extremely simple and attractive display de
vice is produced from the integral blank of Fig
ure3.>
"
'
p
'
In the embodiment of Figures‘4-7, the‘di'splay
card I8 is a separate element, but the front wall, 25
the base, and the upright brace are formed of a
single blank of normally ?at sheet material such
as cardboard.
In this embodiment, the horizontal base I9 is
hinged, along the line 20, to only one end portion
of the front wall 21. The upright brace 22 is
hinged, as at 23, to the base l9, but is in this case
positioned behind the front wall 2| instead of be
ing in alignment with the end edge of the front
wall, as in Figure 1. The upright brace 22 is
provided with the attachment flap 24 which is
hinged to the brace along the sharply inclined
fold line 25. The flap 24 is secured to the card
H3 in any suitable manner, preferably by adhesive.
The front wall 21 of this device is similarly
provided with the horizontal slot 26, and the card
18 projects obliquely through this slot so that its
lower portion is positioned in front of the front
wall 2]. In this embodiment, however, it will be
observed that the card I8 is arranged in an angu-
30
35
40'
45
lar disposition as viewed from the front, this ar
rangement adding to the attractive attention
arresting quality of the device.
The device of Figures 4-7, while composed of
two blanks, is in some respects preferable to the 50 I
structure of Figures 1-3, because there is less
waste of material involved in originally cutting
out the card l8 and the blank v shown most
clearly in Figure 7.
It will be understood that the term “card- 55
2
2,113,237
board”, as used herein and in the appended
claims, is intended to refer to any equivalent
sheet material.
In general, it will be understood that changes
in the details, herein described and illustrated
for the purpose of explaining the nature of my
invention, may be made by those skilled in the
art without departing from the spirit and scope
of the invention as expressed in the appended
claims; It isQtherefore, intended that these de
tails be interpreted as illustrative and not in a
limiting sense.
5
'
Having thus described my invention, and illus
trated its use, what I claim as new and desire
to secure by Letters Patent is--
,
~
'
1. A collapsible cardboard display device com
prising a slotted front wall, a horizontal base
hinged to the bottom edge of said front wall, an
upright brace hinged to said base along a line
20 intersecting said bottom edge at an angle, and a
display card carried by said brace andprojecting
obliquely through said slot.
.
>
obliquely through said slot, said front wall, base,
brace, and card being formed of a single nor
mally ?at blank.
5. A collapsible cardboard display device com
prising a slotted front wall, a horizontal base
hinged to the bottom edge of said front wall, an
upright brace hinged to said base along a line
intersecting said bottom edge at an angle, and a
display card carried by saidbrace and projecting
obliquely through said slot, said front wall, base,
and brace being formed of a single normally flat
blank, and said brace being provided with a
hinged flap to which said card is secured.
6. A collapsible cardboard display device com
prising a vertical front wall with a substantially 15
horizontal slot therein,a horizontal base hinged to
the bottom edge of said front wall, a vertical
brace-hinged to said base along a line perpen
dicular to said bottom edge, and a display card
carried by said brace and projecting obliquely .
downwardly through said slot.
7. A collapsible cardboard display device com
2., A collapsible cardboard display device com
prising a vertical front Wall with a substantially
prising a slotted front wall,’ a horizontal base
horizontal slot therein, a horizontal base hinged
to the bottom edge of said front wall, a vertical
brace hinged to said base along a line perpendicu
lar to said bottom edge, and a display card car
ried by said brace and projecting obliquely down
hinged to the bottom edge of said front wall, an
upright brace hinged to said base along a line
intersecting said bottom edge at an angle, and a
display cardv carried by said brace and projecting
obliquely through said slot, said front wall, base,
and brace being formed .of a single normally ?at
blank.
I
I
v
3. A collapsible cardboard display device com
prising a slotted front wall, a horizontal base
hinged to the bottom edge of said front wall, an
upright brace hinged to said base, along a line
intersecting said bottom edge at an angle, and a
display card hinged to said brace andprojecting
obliquely through said slot.
I x
I
wardly through said slot, said front wall, base,
and brace being formed of a single normally ?at 30
blank, and said card being hinged to said brace
along an oblique line.
8. A collapsible cardboard display device com
prising a vertical front wall with a substantially
horizontal slot therein, a horizontal base hinged
to the bottom edge of said front wall, a vertical
brace hinged to said base along a line perpen
dicular to said bottom edge, and a display card
hinged to said brace along an oblique line and
4. A collapsible cardboard display device com
prising a slotted front wall, a horizontal base
projecting obliquely downwardly through said
hinged to the bottom edge of said front wall, an
slot, said front Wall, base, brace, and card being
upright brace hinged .to said basealong a line
formed of a single normally ?at blank.
intersecting said bottom edge at an angle, and a
display card‘hinged to said brace and projecting
HAN OUWERKERK.
40
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