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Патент USA US2116647

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May 10, 1933-
N. SNELLING
2,116,647
DEVICE FOR SUPPORTING AND DISPLAYING MERCHANDISE
Filed Aug. 7, 1936
2 Sheets-Sheet l
_ _‘
ATTQRW
May 10, 1938.‘
,
N. SNELLING
2,116,647
DEVICE FOR SUPPORTING AND DISPLAYING MERCHANDISE
Filed Aug. 7, 1956
2 Sheets-Sheet 2
INVENTOR
May/0145 544:2 L/A/G.
77?
7717
>
BY
ATTORN Y
2,116,647
Patented May 10, 1938
UNITED STATES PATENT OFFICE
2,116,647
DEVICE FOR SUPPORTING AND‘ DISPLAYING
MERCHANDISE
Nicholas Snelling, Evansville, Ind., assignor to
National Process 010. Inc., New York, N. Y., a
corporation of New York
Application August 7, 1936, Serial No. 94,774
7 Claims.
This invention relates to devices for supporting
and displaying various types and kinds of mer
chandise regardless of the shape or contour there
of and particularly to providing a support for dis
5 playing the merchandise in angular or tilted posi
tion as well as to incorporate in conjunction with
the support proper an advertising or display sur
face forming a backing or background for the
article placed on display; and the object of the
10 invention is to provide a support and display de
vice of the class described which is fashioned
from a single sheet of material cut and folded or
assembled to form a substantially conical support
ing base, the upper boundary edges of which are
15 of such contour as to conform with and ?t snugly
on the contour of the article or product supported
thereon when in an inclined or tilted position, the
base being so designed as to arrange the centre
of gravity of the article directly above the conical
20 support in such manner as to prevent accidental
displacement of the article from the supporting
base; a further object being to provide a support
and display device, including an upwardly extend
ing display section forming a backing for the
25 article supported on the device, with means on
the backing for engaging a part of the article
to aid in retaining the same against displacement
as well as to give predetermined contour to said
backing or display section; a further object being
30 to provide a support of the class described in
connection with which two or more articles may
be mounted; a further object being to provide the
lower edge portion of the conical base or support
with a predetermined cut-out or contour to adapt
35 the same for use upon irregular or uneven sup
porting surfaces; and with these and other ob
jects in View the invention consists in a device of
the class and for the purpose speci?ed which is
simple in construction, ef?cient in use and which
40 is constructed as hereinafter described and
claimed.
The invention is fully disclosed in the follow
ing speci?cation, of which the accompanying
drawings form a part, in which the separate parts
45 of my improvement are designated by suitable
reference characters in each of the views, and in
which:Fig. l is a face View of one form of device which
I employ indicating the method of its use.
50‘ Fig. 2 is a side view of the construction shown
in Fig. 1.
Fig. 3 is a sectional view substantially on the
line 3-—3 of Fig. 1.
Fig. 4 is a plan View of the blank from which the
55< device shown in Figs. 1 to 3 inclusive is formed.
(01. 24s_1'74)
Fig.5 is a face view of another form of device
which I employ indicating the method of its use.
Fig. 6 is a partial section on the line 6—6 of
Fig. 5.
.
Fig. '7 is a detail view of a part of the blank 5
from which the device shown in Figs. 5 and 6 is
formed.
.
Fig. 8 is a side view of another form of base
which I employ.
Fig. 9 is a front view of the device shown in 10
Fig. 8.
Fig. 10 is a perspective View of another formof
support indicating the method of its use.
Fig. 11 is a side View of another form of sup
port showing a modi?ed form of the bottom wall 15
structure of said base.
Fig. 12 is another modi?cation of the type dis
closed in Fig. 11.
Fig. 13 is a side view of a base for supporting
two similar articles.
'
20
Fig. 14 is a side view of a base which I employ
for supporting articles in cross relation with re
spect to each other.
‘
Fig. 15 is a plan view of the construction shown
in Fig. 14; and,
25
Fig. 16 is a plan view of the blank from which
the device shown in Figs. 14 and 15 is formed.
Fundamentally, my invention consists in the
provision of a substantially conical base or sup
porting member preferably formed from a single 30
sheet of paper, cardboard, celluloid, metal or
any other suitable material depending entirely
upon the type of article to be supported, and the
expense to be incurred in the production of the
base. At this time, it will be understood that 35
this base may be printed, lithographed or other
wise characterized to present an attractive and
ornamental appearance or to be coated in one or
more colors, or formed from material of different
colors. Supplemental thereto, I may employ 40
what I term a backing or display section as a
unitary part of the base and of any desired shape
or contour, and upon which printing, lithograph
ing ‘or other markings may be applied to produce
an attractive display, or incorporate any literature 45
or symbols to be associated with the displayed
article including names, trade-marks, as well as
selling prices of the product.
1
Each base or supporting member has its upper
boundary edges so laid out and cut as to pro- 50
vide a seat when the sheet is formed into the
cone, in WhlCh the article‘ may be supported, pref
erably in a tilting or inclined position in order to
produce a more attractive display, and these edges
will conform with and fit snugly upon the bound- 55
2
2,116,647
ary wall of the particular product when ar
ranged in the inclined position thereon. Further,
it will be understood that the seating edges of the
base will so engage the inclined product as to
position the center of gravity at a point as near
as possible centrally over the base so as to prevent
accidental displacement of the product there
area to apply display or advertising matter
thereon.
In Figs. 8 and 9 of the drawings, I have shown
a base lib‘ having a bearing or seating edge l9b
of a contour to conform with a bottle 35, such
as indicated in dotted lines. in Fig. 8. The bear
from.
ing seat has a raised backing portion 291)‘ as well
In the accompanying drawings I have illustrated
several supporting bases for use in connection with
flat or elliptical bottles, round cans, round bottles
as notched portions 3m similar to the notches
and irregularly shaped bottles, and it will be
understood that the base may be fashioned to suit
products or articles of any desired form and
15 contour.
In Figs. 1 to 4 inclusive, I have shown a device
for supporting and displaying a ?at or elliptical
bottle, such as is commonly employed as a con
tainer for alcoholic beverages and, as shown, the
device consists of ‘a conical base I‘! having a ?at
or straight lower surface I8, an upper irregular
bearing or seating surface l9 conforming with
the contour of the bottle 20 when in the tilted
position clearly represented in Fig. l of the draw
At 2|, I have shown a backing or display
section which is continuous with one end portion
25 ings.
22 of the base ll, as well be seen upon a consid
eration of the blank shown in Fig. 4, said end
portion having a notch or recess 23 adapted to
30 receive a projecting tongue 24 on the other end
portion 25 of the base.
The display or backing
section 2! may be of any desired peripheral con
tour and fashioned at a predetermined point
thereon to form a semi-circular loop 26 adjacent
35 an aperture 21, the loop having a projecting
tongue 28 adapted to engage the upper neck por
tion 20a of the bottle to aid in supporting the
bottle in position and also to give a curved flex
ure to the backing 2 l , as clearly illustrated in Fig.
2 of the drawings.
It will be understood that the overlapped end
portions 22 and 25, in forming the conical base
II, will have bearing or seating edges I9'of the
same contour so that one continuous bearing line
will prevail throughout the upper edge of the
base and ?t snugly upon the surface of the bot
tle 2D, the raised rounded portion 29 forming a
back wall support for the bottle.
In Figs. 5, 6, and 7 of the drawings, I have
50 shown another form of support and display in
which the conical base Ila has an upper bearing
or seating edge l9a with a raised wall portion 29a
for supporting a can or cylindrical support 30,
the supporting edge I901. being suitably notched,
as indicated at 3| to» receive the beaded edge of
the can 311, which is indicated in dot and dash
lines in Fig. 5 of the drawings. With this con
struction, the display or backing portion 2la is
cut out to form a can engaging tongue 32 to sup
port the display 2| in proper position. With
this construction, the base Fla. is also provided
with an irregular cut or slit 33 for receiving a
tongue end 34 on the display section 2! to fur
ther aid in supporting said section in predeter
65 mined position. The base l‘la is: provided with
an aperture 230. and a tongue 24a for supporting
the same in conical position or for coupling the
end portions 220. and 25a together as in the struc
ture shown in Figs. 1 to 4 inclusive.
In Figs. 8 to 16 inclusive, I have shown other
70
7.5
same having sufficient display or advertising
3! shown in Figs. 5 and 6.
In Fig. 10 of the drawings, I have shown aper
spective view of another form of base I10, the
bearing or seating edge I90 of which is of such
contour as to receive and support a round bot
tle such as shown at 36. The raised wall portion
is indicated at 29c and the notched portions 3lb.
At this time, it will be understood that the bear
ing edges I90 not only conform with the contour
of the outer surfaces of the article to be sup
ported but also the lower surface thereof, for ex
ample, thecurved end portion 3'! in Fig. 10 is
adapted to fit a hollowed bottom wall structure
of the bottle 35.
In Fig. 11 of the drawings, I have shown at
I‘ld the conical base for supporting a long thin
can or cylinder 38. In other words, the base I'Id
is substantially similar to the base Na in this
respect, the bearing edges I 901 being modi?ed
simply to conform with the different diameter
which prevails in the article 38.
The main difference in the base Hd, however,
resides in the cut out or recessed portion 39
formed in the lower edge of the base so as to
facilitate the mounting of the base upon two
cans 38a arranged horizontally and side by side
on a suitable support.
This construction per
mits the angular display of one can in the coni
cal display llcl, the latter being arranged and
supported on two similar cans in the manner il
lustrated.
4o
The same idea can be carried out in supporting
a can or cylinder 40 upon a base He, the lower
edge of which is provided with a cut-out as at 39a
to seat upon the upper ends of three cans 40a
arranged in upright position. It will also be un
derstood that other forms or outlines of the
lower walls or edges of the conical bases may
be provided to suit various kinds and classes of
uneven surfaces.
The importance of the foregoing is especially
essential where
in constructing
material when
heavy article.
ity is provided
the base or the material employed
the same is of lightweight or frail
used in supporting a relatively
When the proper centre of grav
with respect to a conical base so
that the article seats or rests on a continuous
bearing surface, the thrust or pressure is dis
tributed equally throughout the conical base to
the lower edges thereof which in turn must be
supported throughout the circumference thereof, 60
in order to sustain the load. Of course where
the base is composed of strong and durable ma
terial, or of heavy cardboard, the importance of
the amount of bearing surface is not a factor.
At this time attention is also directed to the 65
fact that in some cases and especially in support
ing articles of extremely heavy weight, such for
example as a can of paint, the base may be de
signed and constructed so as to terminate at the
forms of construction in which the upper display
lower edge of the base line, for example, the dot
and dash line 4| of Fig. 12 of the drawings so
or backing sections are eliminated but it will be
that the lower corner portion of the can will
understood that such sections may be included
if desired, and on the other hand, the simple
forms of base supports may be employed, the
actually rest upon the supporting surface to take
the bulk of the load, and yet the base will sup
port the article in its inclined or tilted position
3
‘ 2,116,647
against displacement, and this result can be ac
complished with a base of relatively light mate
rial.
In Fig. 13 of the drawings, I have shown at
llf another form of base provided with two sim
ilar bearing edges I91 for supporting two sim
ilar articles 42, side by side, or back to back. A
device of this type may be used for supporting
such articles as packages of gum, cylindrical
10 candy packages, such as “Life-Savers”, and this
modi?cation simply shows the adoption of a
base to a dual support.
In Figs. 14 to 16 inclusive, I have shown an
other modi?cation wherein a pair of similar
15 articles 420. may be supported in crossed rela
tion with respect to each other‘ on a base ‘l'lg
having a pair of similar bearing edges I9g. The
blank from which the device Hg is formed is
shown in Fig. 16 of the drawings. With the con
20 struction shown in the latter ?gures as well as
produced in the ?at or sheet form for convenient
‘packing and shipment in such form, andlmay
be readily set up for use and, in this connec
tion, it will be understood that any type of secur
ing means may be provided for ‘attaching the ‘'1
end portions of the conical base and in some
cases it may be practical and desirable to provide
more or less permanent attachment of such
end portions, in which “case, the same may be
stapled, glued or otherwise secured together, de- l 10
pending entirely upon the type of material em
ployed in the construction thereof.
Having fully described my invention, what I
claim as new and desire’to secure by Letters
Patent, is:-—‘
1. A device for supporting an article of mer
chandise in an angular or inclined position, said
device comprising a conical base the upper edge
of which is fashioned to form a bearing or seat
ing surface substantially de?ning and ?tting the‘
contour of that portion of the article arranged
on said base, said base being formed from a ?at
sheet of material folded to conical formation,
means for coupling the end portions of the
sheet together to form said conical base, a dis 25
play or backing section on said base, and said
section being integral with the base and includ
ing a part detachably coupled with the base to
aid in supporting the section in connection
30
therewith.
Fig. 13 it is important that a centre of gravity
be maintained so as to individually support each
article so- that the removal of one article will
not displace the other article or cause the
25 base to tilt or collapse.
From the foregoing, it will appear that the
fundamental and basic principles of my inven
tion reside in the provision of a conical or sub
stantially conical supporting base having upper
30 cut-out edges forming bearing or seating edges
which de?ne and conform with the outer sur
faces of a predetermined article when arranged
on the base in an. inclined or tilted position.
Supplemental to this is a further feature of a
2. A device for supporting an article of mer
chandise in an angular or inclined position, said
device comprising a conical base the upper edge
of which is fashioned to form a bearing or seat
35 backing or display section which will aid in dis
playing or offsetting the article and in some cases
ing surface substantially de?ning and ?tting the 35
this display section may be coupled with the
article and/or the base aside from the integral
formation therewith as at 34 in Figs. 5, 6, and 7.
It will also be understood that certain stand
40
ard forms of bases Will be found suitable for
supporting many types and kinds of merchan
dise of substantially the same contour and size,
it being understood that slight differences in
45 peripheral contour or design will not materially
effect the adaptation of the article to the so
called standardized base, for example, the base
ll will be applicable for use in conjunction with
many kinds and classes of ?at or elliptical bot
tles or other articles whereas the bases Ila, Nd,
and He may be used in conjunction with various
on said base, said base being formed from a ?at
contour of that portion of the article arranged
to the base.
‘
3. A means for supporting articles of merchan
dise in an inclined position, comprising a sup
port formed of thin lightweight sheet material 50
having substantially the shape of a truncated
kinds and classes of cans or cylindrical articles.
cone and having an irregular upper edge, said
For example, the bottle 36 could be successfully
edge shaped to conform to the shape of the ar
ticle to be supported in such manner that the
weight of the article is substantially equally dis 55
tributed throughout the extent of said edge,
thereby preventing localized stresses or strains
on any part of the wall structure of said sup
supported on the base Ila and in like manner,
55 the base l'lc may be suitable for many types of
can or other cylindrical bodies as Well as bot
tles or other articles of the general contour dis
closed.
It will thus be seen that three or four stand
60 ard sizes of bases will suit many kinds or classes
port.
of articles, it being understood that the display
4. A means for supporting articles of merchan
dise in an inclined position, comprising a support
sections or areas will be modi?ed to suit the de
sires and fancy of the concern or manufacturer
substantially the shape of a truncated cone and
of the product to be displayed.
65
sheet of material folded to conical formation,
means for coupling the end portions of the sheet
together to form said conical base, a display or
backing section on said base, said section being
integral with the base and including a part de
tachably coupled with the base to aid in support
ing the section in connection therewith, and said
section including a cut-out portion for engaging
a part of the article arranged in spaced relation
’
It will be understood that the base I‘! will
?nd its use in supporting cylindrical articles
having hollowed or recessed wall portions, such
for example, as the bottle 35 shown in Fig. 8.
However, the question of devising bases suitable
for articles of irregular shape or contour is sim
ply a matter of mechanical lay-out of the design
or pattern of the blank suitable for constructing
the base.
One of the distinctive features of my inven
75 tion resides in the fact that the support may be
formed of thin lightweight sheet material having
having an irregular upper edge, said edge shaped
to conform to the shape‘ of the article to be sup 65
ported in such manner that the weight of the ar—
ticle is substantially equally distributed. through—
out the extent of said edge, thereby preventing
localized stresses or strains on any part of the
wall structure of said support, and the lower edge 70
of said support being of irregular contour to ?t
snugly upon a corresponding irregular contour
of a surface upon which the support is arranged.
5. A device for supporting articles of merchan
dise in an inclined position, comprising a conical 75
4-
'
2,116,647
member of thin lightweight sheet material, said
on the member to produce an attractive display
member having an irregular edge shaped to con
of the entire device, said display being formed
form to the shape of the article to be supported
on said member, said edge engaging the article
in such manner that the weight of the article is
substantially equally distributed throughout the
and means for coupling part of the display with
the member to aid in the mounting of the dis
extent of said edge, and a display section on said
member and associated with the article arranged
on the member to produce an attractive display
dise in an inclined position, comprising a conical
10 of the entire device.
6. A device for supporting articles of merchan
dise in an inclined position, comprising a conical
member of thin lightweight sheet material, said
member having an irregular edge shaped to con
15 form to the shape of the article to be supported
on said member, said edge engaging the article
in such manner that the weight of the article is
integral with the sheet material of said member,
play thereon.
'7. A device for supporting articles of merchan
member of thin lightweight sheet material, said
member being cut-out to form a plurality of unit .10
seating surfaces, each unit surface having irreg
ular edges shaped to conform to the shape of
the article to be supported therein, said edges
engaging the articles in such manner that the
weight of the articles is substantially equally dis— 15
tributed throughout the extent of said edges,
thereby preventing localized stresses or strains
substantially equally distributed throughout the
on any part of said member in supporting said
extent of said edge, a display section on said
articles.
member and associated with the article arranged
NICHOLAS SNELLING.
20
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