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Патент USA US2117088

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May 10, 1938.
W. J. FRENCH-
2,1 17,088
lADVERTISING OR DISPLAY DEVICE
Filed Nov. 18, 1936
~ 2 sheets-sheet ~1`~
May 10, 1938.
w. J. FRENCH
2,117,088
ADVERTISING OR lDISPLAY DEVICE
>Filed Nov. 18,1956
2 sheets-sheet 2
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Patented May 10, 1938
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UNITED STATES
PATENT ortica
2,117,088
ADVERTISING 0R DISPLAY DEVICE
‘William John French, Nunhead, London,
England
Application November 18, 1936, Serial No. 111,386
In Great Brita-in October 22,. 1936
11 Claims.
This invention relates to advertising or display
devices.
Advertising or display devices are already
known in which, in order to secure a realistic
5 appearance of articles portrayed upon a suit
able backing, a piece of glossy and usually trans
parent material, such as Celluloid, is applied
thereto.
.
In some instances the glossy material has been
embossed or otherwise treated or shaped to rep
resent the shape and substantially to conform
to the contour of an article, object, or any part
or thing to be portrayed.
According to the present invention, in order to
' enhance the realistic effect, in place of covering
a coloured or other representation with glossy
or other material in the manner above described,
the advertising display device comprises a back
ing, said backing being provided with an adver
K
tising illustration, and a solid transparent body
¿0 attached to said backing, said solid transparent
body being of the form of an article as seen in
perspective and covering at least a part of said
illustration.
By this means it is possible to secure very real
istic representations of articles formed of glass,
porcelain, china and other material.
Thus, for example, assuming the articles por
trayed to be a more or less ornate glass recep
tacle having flowers therein, that part of the i1
lustration corresponding to- the receptacle would
be formed of an appropriately shaped and con
toured solid body formed of glass and having the
(ci. 40-126)
rial selected depending upon the article por
trayed, and the effect it is sought to produce.
Whilst it is considered that generally the glass
or other body should be solid in order to be most
effective, it may be found, under some circum~ 5
stances, preferable that the body be provided
with shallow cavities or recesses at the back.
Instead of being imperforate, the backing, at
the point where the glass or other body is placed,
may be provided with an opening or openings 10
which may be covered With transparent or trans
lucent material, either plain, coloured, or other
wise decorated or treated, whereby the effect or
appearance of the device may be enhanced by
the passage therethrough of daylight or arti- 15
ñcial light. The contour of the openings may be
that of the glass or other body placed over them,
or not, as may be desired. The representation
in this case Would be upon the back of the glass
or other body itself.
20
In order that the invention may be the better
understood, reference is made to the accompany
ing drawings illustrating some forms of the in
vention, and in which:---'
Fig. 1`is a front elevation of one form or" ad
vertising device according to this invention.
Fig. 2 is a side view of said device.
Fig; Bis a sectional plan on line B-B, Fig. 1.
Figs. 4 and 5 are transverse sections of glass
or other bodies adapted for use with the present 30
invention.
Fig. 6 is a front View, and
Fig. 'l is a section of a device embodying a
appearance of said glass as it would appear when
seen in perspective.
human figure.
The glass would preferably be flat upon its
inner face, where it contacts with the backing, to
which it is secured in any convenient manner,
for example, the glass representation may have
and a plan of an advertising device, of which a
40 holes drilled or otherwise formed in it at con
venient points, through which rivets are passed,
which rivets also pass through the backing and
are clenched upon the back thereof. Any other
method of attachment may, however, be em
ployed.
,
If desired, parts of the glass may be rendered
opaque .and/o1' may have applied either to the
back or exposed surface colour, tinsel or `other
material such as may be necessary to secure or
enhance the desired realistic or ornamental eiîect.
It will be understood that whilst the material
hitherto referred to as being employed for repre«
senting the receptacle or other body is glass, any
55 other material may be used, the particular mate
Figs. 8 and 9 show respectively an elevation A
bottle forms part.
Figs. 10 and 11 respectively show an elevation
and cross-section of a device in which the es
sential feature is a representation of a jelly.
40
Figs. 12 and 13 respectively show a back View
and cross-section of a modiñed form of a body
for use in accordance with this invention.
Referring to Figs. 1, 2 and 3 of the accom~
panying drawings, I indicates the backing upon
which is delineated a bunch of ilowers. the stems
of which are immersed in Water contained in a
receptacle.
The backing is appropriately coloured or treat
ed upon the. part representing the receptacle to
produce the appearance of the stems and water,
and covering said part is a glass body 2 which,
in the present instance, is of the outline shown
that is to say, it is a representation of the glass
as it would appear as seen in perspective, and 55
2,117,088
has a series of longitudinally disposed ribs a,or
beads 3, which, in addition to representing a
form of surface decoration more or less common
to vessels of the type illustrated, act as lenses
and have the eiîect of magnifying the matter
shown beneath them upon the backing, thus add
ing materially to the realistic eiîect.
_
Preferably the uncovered part of the illustra
may be of the outline shown. In all cases, Where
bottles and other articles are portrayed, in no
instance is the body in the form of a half-section
of the article, as it is found that if this is the
case, the effect of completeness, that is to say, the
illusion of the Whole article being secured to the
backing, is destroyed. To complete the illusion,
a label 9 may be stuck upon the outside of the
body 2.
tion is embossed, the embossing at the point 4 be
10 ing of such height that the end of the said ‘em
bossed part is more or less coincident with the
outer edgev of the glass body, thus furthering the
illusion of a hollow body from which the stalks
of the ñoWers emerge. It is to be noted that the
15 body 2, which is of substantial thickness, tapers
An opening may be formed in the backing for 10
the passage of light, for which purpose said back
ing is cut away behind the body 2 providing an
opening, indicated by I2, through which light
may pass, the back of the body 2 having applied
to it suitably coloured transparent material or 15
as shown in Fig. 3, so that at the edges 5 it is
materials accordingly as the contents only are
comparatively thin.
The attachment of the body to its backing is,
coloured, or both the contents and the glass of
which the bottle is made are coloured. The colour`
in this instance, effected by holes 2’ formed at
and material employed would, of course, depend
20 various points through which are passed rivets 6
securing the back in close contact with the face
of the backing.
Any other suitable means of attachment may
be used. For example, lugs, indicated by dotted
25 lines .r (Fig. 4) may be provided at various points
around the edge of the body 2, which lugs are
perforated for the passage of rivets.
Whilst, under some circumstances, it is prefer
able that the back should be flat, in others it may
30 be convex, as shown in Fig. 4, or concave, as
shown in Fig. 5.
Preferably the convexity or the concavity is only
slight, as it is found that the most effective re
sults are obtained when there is little or no air
35 space between the back of the body 2 and the
backing.
Where it is desired to produce the effect of
water in the vessel, or any coloured eñ'ect as ap
plied to the glass body Whether in the form illus
20
upon the supposed contents of the bottle.
In the form of the invention illustrated in Figs.
10 and 1l, the jelly consists of an appropriately
shaped body, the desired colouring being pro
duced in the manner already described in con
nection with the bottle and other representations, 25
an opening I3 of any desired outline being, if re
quired, formed in the backing for the passage of
light.
Whilst, as previously stated, it is essential,
where the decorated surface of the backing be 30
neath the body 2, is to be visible, or where the
body 2 has applied to the back thereof trans
parent or translucent material in order to secure
the most effective results, that the back of the
glass or other body should contact with the back 35
ing without there being any air space between
them it may be that in some cases the appearance
of the article will not be affected either as a whole
or in any part, if the back of the body 2 is recessed
40 trated or of any other form, this may be obtained
at one or more points, for example, as shown in 40
by applying coloured gelatine or other trans
parent material to the back of the body 2.
For securing other effects, metal foil may be
employed, as, for example, where the body repre
45 sented is assumed to be formed of gold,'in which
Fig. 12 or Fig. 13, where I4 and I5 indicate cavi
ties at the back of the body 2, a third cavity IB
being provided, the surface of which is of such
case the whole, or such parts of the body 2 as
may be necessary or desirable, have gold foil, gold
leaf or the like applied to the back thereof. Other
material which may be of a transparent or opaque
50 nature according to the particular effect it is de
sired to secure may be employed.
Where so desired the representation other than
that behind the ñgure may be that of a statuette,
bust or the like, as in Fig. 6, the body 2 or the
55 surface of the backing being treated in any de
sired manner according to the effect it is sought
to produce, and the material, china, porcelain or
any other material to be imitated.
In this case, if desired, the backing may be
60 dispensed with, the desired advertising or other`
matter being shown upon some convenient part
of the representation, or a part or surface special
ly provided or treated to receive this matter. For
instance, in the example shown in the ñgure re
65 ferred to, there is a base or support 8 for the bust
upon which the advertising or other matter'may
appear. Alternatively, or in addition to, the base
8, a further base or extension, such as 9,’shown
in dotted lines in Fig. 6; may be provided. This
70 latter part, as also part 8, may either be a part
nature as will produce a decorative or other ef
fect when the device is viewed from the front.
45
The back of the body may have coloured, trans
parent or other material applied to it,- or be
otherwise treated.
'
The body 2 may be cast, moulded or otherwise
produced, and, if desired, the material may have 50
colour Worked into it or may be treated in any
other manner such as will contribute to the orna
mental appearance of the article, or to the real
istic effect it is sought to produce. The backing
may either be imperforate or not, as may be de
sired.
55
I claim:
1. In an advertising display device: a backing,
said backing being provided with an illustration
of an article, and a solid transparent body at 60
tached to said backing over said illustration, said
body being in the form of the article as seen in
perspective and at least a part of the back of said
body conforming to the contour of the surface to
which it is applied.
'
65
2. In an advertising display device: a backing,
said backing being provided with illustrations of
articles, and solid transparent bodies attached to
of the body 2, or be separate and have the body
said backing and each applied over the illustra
tion of an article, each of said bodies being in the 70
form of the article, to the illustration of which it
2 mounted thereon.
is applied, as seen in perspective and at least a
'
Where the article portrayed is a bottle, the var
rangement may be as shown in Figs. 8 and 9, in
75 which case the glass or other transparent body 2
part of the back of each body conforming to the
contour of the surface to which it is applied.
3. An advertising display device as claimed in 75
3
2,117,088
claim 1, in which said transparent body has a
ilat back surface.
4. An advertising display device as claimed in
claim 2, in which at least a part of said trans
parent bodies has a ñat back surface.
5. In an advertising display device: a backing,
said backing being provided with an advertising
illustration, and a solid transparent body at
tached to said backing, said solid transparent
body being in the form of an article as seen in
perspective and covering at least a part of said
illustration, and said solid transparent body hav
ing a nat back surface and a longitudinally beaded
front surface.
6. In an advertising display device: a backing,
said backing being provided with- an advertising
illustration, and a solid transparent body attached
to said backing, said solid transparent body being
in the form of an article as seen in perspective
and covering at least a part of said illustration,
and said solid transparent body having a flat
back surface and a curved front surface and be~
ing adapted to magnify the illustration covered
by said body.
, 7. In an advertising display device: a backing,
said backing being provided with an advertising
illustration, and a solid transparent body at
tached to Said backing, said solid transparent
body being in the form of an article as seen in
perspective and covering at least a part of said
illustration, said solid transparent body having
a flat back surface and a longitudinally beaded
front surface, and said backing being provided
with an opening beneath at least a part of said
transparent body.
8. In an advertising display device: a backing,
said backing being provided with an advertising
illustration, and a solid transparent body at
tached to said backing, said solid transparent
body being in the form of an article as seen in
perspective and covering at least a part of said
illustration, said solid transparent body having a
ñat back surface and a longitudinally beaded
front surface, and an intermediate layer of col
ored transparent material being applied to at
least a part of the back of said transparent body.
9. In an advertising display device: a backing,
said backing` being provided with~ an advertising
illustration, and a solid transparent body at
tached to said backing, said solid transparent
body being in the form of an article as seen in
perspective and covering at least a part of said
illustration, said solid transparent body having a
flat back surface and a longitudinally beaded
front surface, an intermediate layer of colored
transparent material being applied to at least a
part of the back of said transparent body, and
said backing being provided with an opening be
neath at least a part of said transparent body.
10. In an advertising display device: a back
ing, said backing being provided with an adver
tising illustration, and a solid transparent body
attached to said backing, said solid transparent
body being in the form of an article as seen in
perspective and covering at least a part of said
illustration, said solid transparent body having a
flat back surface and a curved front surface and
being adapted to magnify the illustration covered 25
by said body, and an intermediate layer of col
ored transparent material being applied to at
least a part of the back of said` transparent body.
11. In an advertising display device: a backing,
said backing being provided with an advertising 30
illustration, and a solid transparent body at
tached to said backing, said solid transparent
body being in the form of an article as seen in
perspective and covering at least a part of said
illustration, said solid transparent body having a 35
flat back surface and a curved front surface and
being adapted to magnify the illustration covered
by said body, an intermediate layer of colored
transparent material being applied to at least a
part of the back of said transparent body, and
said backing being provided with an opening
beneath at least a part of said transparent body.
WILLIAM JOHN FRENCH.
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