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Патент USA US2120519

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June 14, 1938.
A. FRIEDMAN El‘ AL
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2,120,519
ADVERTISING DISPLAY DEVICE
Filed March 15, 1938
BY
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A
ORNEY.
June 14, 1938.
2,120,519
A. FRIEDMAN ET AL
ADVERTISING DISPLAY DEVICE
Filed March 15, 1938
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INVENTORJ
?//o/7 576077700 BY
Benjamin 5. 60/0615.
ATTO _EY.
Patented June 14, 1938
2,120,519
UNITED STATES PATENT OFFICE
2,120,519
ADVERTISING DISPLAY DEVICE
Allan Friedman, Brooklyn, and Benjamin S.
Colnes, Mount Vernon, N. Y.
Application March 15, 1938, Serial No. 195,936
4 Claims. (Cl. 40-1241)
This invention relates to advertising display vice made from a single rectangular sheet of
devices, and more particularly to advertising material such as cardboard or the like. The de
cards bearing in relief, facsimiles of various types vice is formed by providing the blank with an
of articles.
'
,
One object of the invention is' the provision of
a device of this character made of a single sheet
of rectangular material such as paper, cardboard,
or the like, from which is formed a self-stand
ing frame and a ?gure in simulation of an article
10 such as a can or the like.
Another object of the invention is the provision
of such a device from a single sheet of ?exible
material without necessarily wasting any portion
thereof, and to which no additional parts are
15 necessary to complete the device.
A further object of the invention is the pro
vision of a device of this nature which may be
readily and securely erected into display posi
tion from collapsed ?at condition by contracting
20 same in a horizontal direction, said contraction
acting to bring a portion of the blank from which
the device is made into relief in simulation of an
article, and to ?ex the blank so as to enable the
device to stand erect upon the bottom edge there
25 of without any additional support.
Another object is to produce a device of the
character described in which the maximum sim
plicity of construction and operation is secured.
Other objects and advantages will appear as
30 the nature of the improvements is better under
stood, the invention consisting substantially in
the novel arrangement and co-relation of parts
herein fully described and illustrated in the ac
companying drawings, wherein similar reference
characters are used to describe corresponding
40
parts throughout the several views, and then
?nally pointed out and speci?cally de?ned and
indicated in the appended claims.
The disclosure made the basis of exemplifying
the present inventive concept suggests a practical
embodiment thereof, but the invention is not to
be restricted to the exact details of this disclosure,
and the latter, therefore, is to be understood from
an illustrative, rather than a restrictive stand
point.
In the drawings forming a part of this appli
cation,
Figure 1 is a perspective view of one form of
our improved device;
Figure 2 is a plan view of the blank from which
50
the device is made;
Figure 3 is a top plan view of the device show
ing same ?exed in the opposite direction to that
shown in Figure 1;
55
.
Figure 4 is a perspective view of a modi?ed
form of our invention, and
Figure 5 is a plan view of the blank from which
the same is made.
Referring now to Figures 1 to 3 of the drawings
60 in detail l0 indicates an advertising display de
upper horizontal cut I 2, a lower horizontal cut
I3 parallel to the cut l2, the cuts l2 and [3 are
of equal length and extend between vertical score
lines I4 and I5 spaced from the blank end edges
[6 and I1 respectively. Spaced from the cut or
severance line I2 is a out It parallel thereto
but considerably shorter in length, a cut IQ of 10V
the same length as the line l8 and parallel
thereto is provided a short distance above the
cut 13, the said lines l8 and 13 extending between
a pair of vertical score lines 20 and 2|, the cuts
l8 and I9 and the score lines 20 and 2| forming a 15
central area 22.
The area bound by the score lines [4 and I5
and the cut lines l2 and I3 is‘divided into a pair
of walls or panels 23 and 24 by means of vertical
cuts 25 and 26 extending respectively between 20
the cuts I2 and I8, and i3 and IS, the said cuts
25 and 26 being in lineand centrally located
with respect to the end edges [6 and ll of the
blank. A marginal frame is formed all around
the device by the score lines l4, l5 and the cuts 255
l2 and i3, said frame comprising vertical side
sections 28 and 29 and upper and lower hori
zontal sections 30 and 3|. Spaced from the cen
tral vertical cuts 25 and 26 respectively are upper
vertical cuts 32 and 33 and lower vertical cuts 30'
34 and 35.
To erect the device for counter or show Win
dow display the blank Il may be placed upon
the bottom edge thereof and the panels 23 and
24 may be brought forwardly or rearwardly of
the marginal frame and drawn together, this
drawing together of the panels 23 and 24 will
cause the central area 22 to bulge outwardly into
a semi-cylindrical formation 22a as shown in
Figures 1 and 3 and the said contraction will
further} cause the upper and lower marginal
frame sections 30 and 31 to bulge forwardly'or
rearwardly of the panels 23 and 24. The bulge
thus formed at the lower marginal section pro
viding a stable support for the device. When
fully drawn together ‘the panels 23 and 24 are
interlocked by means of the cuts 32, 33, 34 and 35.
It is to be understood that the front surface
of the device may have suitable advertising mat
ter printed thereon and the bulging can or cy
lindrical portion 2201. may have a suitable label
superposed or directly printed thereon to simu
late any particular brand of merchandise.
It is further to be understood that instead of
a semi-cylindrical bulge an angular bulge may
be provided to simulate a package or the like,
such angular bulges being provided by the in
troduction of suitably spaced apart score lines
in the area 22.
In Figures 4 and 5 of the drawings we have 60
2
2,120,519
shorter length than the said ?rst mentioned cuts,
shown a modi?ed form of the invention wherein
the panels from which the article simulated is
bent, is set back from the marginal end sections,
meeting the ends of the said second mentioned
so that the entire device may be placed on display
directly behind the glass of a show window.
In this latter form of our invention the blank
cuts, an area formed between the said second
mentioned horizontal cuts and vertical score lines CI
for simulating an article of merchandise, an up
Ha from which the display device Illa is made,
is provided with the same vertical and horizontal
cuts as the form of our invention described above
per vertical cut extending between the upper
horizontal cuts, a lower vertical cut extending
between the lower horizontal cuts, and means on
each side of the vertical cuts for interlocking the 10
portions of the device on either side of the said
with the addition of vertical score lines 40 and M ,
the score line 40 being intermediate the score
lines M and 2t], and the score line 4! being be
, tween the score lines [5 and 2| thus providing
in addition to the central panels 23a and 24a
15 two side panels designated in Figures 4 and 5 of
a pair of spaced apart vertical score lines con
vertical cuts.
'
2. An advertising display device made from a
single sheet of material of regular contour cut
and scored to de?ne a central area, a panel on 15
the drawings as 42 and 43. The horjizontal
frame portions of the device is divided by upper
and lower score lines 44 and 45 into sections 46
and 4'5 respectively, the said score lines being
20 preferably centrally located with respect to the
end edges l8 and ll‘ of the blank.
each side of the said area completely surround
ing the said central portion and movable towards
each other, top, bottom and end marginal frame
portions surrounding the aforementioned panels,
the bottom edge of the bottom frame portion 20
forming a bulged support for the device when
In erecting the modi?ed form of our improved
the panels are moved towards each other, the
central area forming a bulge in simulation of an
article of merchandise when the panels are so
moved, and locking means on the panels for in 25
terlocking same when the central portion is in
device, instead of ?exing the top and bottom
marginal portions 46 and 4'! they will hinge about
25 the score lines 44, and 45 to produce the bulged
effect. Likewise the panels 42 and 43 being ar
ticulate about their respective score lines I4, 40
and I5, 4| will assume an angular position with
respect to the central panels and vertical mar
30 ginal frame portions thus effecting the desired set
back of the simulated bulged article 22a.
From the foregoing it will be seen that we have
provided a simple, inexpensive advertising dis
play device made from a single sheet of ?exible
35 material of standard size without necessarily
wasting any portion thereof and without the
addition of any material thereto, and one that
will stand erect upon its bottom marginal edge
without the provision of any addition or auxil
iary supporting means.
It will likewise be seen that the blanks may be
shipped and stored in ?at position and erected
where and when desired.
‘
It will be understood that wherever in the
speci?cation
we refer to the central area, we
45
are not to be limited to the precise position shown
in the drawings, as the positioning of this area
may be varied, and that the relative positions of
the various cuts and scores hereinabove referred
to may also, within reasonable limits, be differ
50 ently located than as indicated in the drawings,
so as to produce a substantially similar or equiva
lent article without departing from the spirit of
our invention, and the ‘scope of the appended
55 claims.
It should also be noted that the various scores
and cuts as shown in the drawings may be made
at an angle to the base, and not necessarily par
allel or perpendicular to the base.
Having described our invention what we claim
60
as new and desire to secure by Letters Patent is:
1. An advertising display device made from a
single sheet of material of regular contour, the
said device comprising a marginal frame having
vertical and horizontal marginal portions, a pair
of spaced apart vertical score lines each score line
being spaced from the end edge of its respective
vertical marginal frame portion, a pair of spaced
apart horizontal cuts extending between the said
vertical score lines, the said cuts being spaced
70 from the top and bottom edges of the respective
horizontal marginal frame portions, a second pair
of spaced apart horizontal cuts spaced inwardly
from the ?rst mentioned horizontal cuts and of
bulged position.
3. An advertising display device made from a
single sheet of material of regular contour, the
said device comprising a marginal frame having 30
vertical and horizontal marginal portions, a pair
of spaced apart vertical score lines each score line
being spaced from the end edge of its respective
vertical marginal frame portion, a pair of spaced
apart horizontal cuts extending between the said 35
vertical score lines, the said cuts being spaced
from the top and bottom edges of the respective
horizontal marginal frame portions, a second pair
of spaced apart horizontal cuts spaced inward
ly from the ?rst mentioned horizontal cuts and
of shorter length than the said first mentioned
cuts, a pair of spaced apart vertical score lines
connecting the ends of the said second men
tioned cuts, an area formed between the said
second mentioned horizontal cuts and vertical 45
score lines for simulating an article of merchan
dise, an upper vertical out extending between the
upper horizontal cuts, a lower vertical cut ex
tending between the lower horizontal cuts, a ver
tical score line extending between the upper edge
of the blank and the uppermost cut, a vertical 50
score line extending between the lowermost cut
and the lower edge of the blank, and means on
each side of the vertical cuts for interlocking the
portions of the device on either side of the said
55
vertical cuts.
4. An advertising display device made from a
single sheet of material of regular contour cut
and scored to de?ne a central area, a panel on
each side of the said area completely surrounding
the said central portion and movable towards
each other, a second panel adjoining each of the
?rst mentioned panels, top, bottom and end
marginal frame portions surrounding the afore
mentioned panels, the bottom edge of the bottom
frame portion forming a bulged support for the
device when the panels are moved towards each
other, the central area forming a bulge in simu
lation of an article of merchandise when the
panels are so moved, and locking means on the
panels for interlocking same when the central 70
portion is in bulged position.
ALLAN FRIEDMAN.
BENJAMIN S. COLNES.
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