Патент USA US2120519код для вставки
June 14, 1938. A. FRIEDMAN El‘ AL > } 2,120,519 ADVERTISING DISPLAY DEVICE Filed March 15, 1938 BY M 2 Sheets-Sheet l I 56/? kiln/77 .5. Col/7 es A ORNEY. June 14, 1938. 2,120,519 A. FRIEDMAN ET AL ADVERTISING DISPLAY DEVICE Filed March 15, 1938 2 Sheets-Sheet 2 29/ M5 p44 A r 40%201' l L ,1 I I, 1.1L} 42 (I! “I 22 ‘i , I (2493 I 47 INVENTORJ ?//o/7 576077700 BY Benjamin 5. 60/0615. ATTO _EY. Patented June 14, 1938 2,120,519 UNITED STATES PATENT OFFICE 2,120,519 ADVERTISING DISPLAY DEVICE Allan Friedman, Brooklyn, and Benjamin S. Colnes, Mount Vernon, N. Y. Application March 15, 1938, Serial No. 195,936 4 Claims. (Cl. 40-1241) This invention relates to advertising display vice made from a single rectangular sheet of devices, and more particularly to advertising material such as cardboard or the like. The de cards bearing in relief, facsimiles of various types vice is formed by providing the blank with an of articles. ' , One object of the invention is' the provision of a device of this character made of a single sheet of rectangular material such as paper, cardboard, or the like, from which is formed a self-stand ing frame and a ?gure in simulation of an article 10 such as a can or the like. Another object of the invention is the provision of such a device from a single sheet of ?exible material without necessarily wasting any portion thereof, and to which no additional parts are 15 necessary to complete the device. A further object of the invention is the pro vision of a device of this nature which may be readily and securely erected into display posi tion from collapsed ?at condition by contracting 20 same in a horizontal direction, said contraction acting to bring a portion of the blank from which the device is made into relief in simulation of an article, and to ?ex the blank so as to enable the device to stand erect upon the bottom edge there 25 of without any additional support. Another object is to produce a device of the character described in which the maximum sim plicity of construction and operation is secured. Other objects and advantages will appear as 30 the nature of the improvements is better under stood, the invention consisting substantially in the novel arrangement and co-relation of parts herein fully described and illustrated in the ac companying drawings, wherein similar reference characters are used to describe corresponding 40 parts throughout the several views, and then ?nally pointed out and speci?cally de?ned and indicated in the appended claims. The disclosure made the basis of exemplifying the present inventive concept suggests a practical embodiment thereof, but the invention is not to be restricted to the exact details of this disclosure, and the latter, therefore, is to be understood from an illustrative, rather than a restrictive stand point. In the drawings forming a part of this appli cation, Figure 1 is a perspective view of one form of our improved device; Figure 2 is a plan view of the blank from which 50 the device is made; Figure 3 is a top plan view of the device show ing same ?exed in the opposite direction to that shown in Figure 1; 55 . Figure 4 is a perspective view of a modi?ed form of our invention, and Figure 5 is a plan view of the blank from which the same is made. Referring now to Figures 1 to 3 of the drawings 60 in detail l0 indicates an advertising display de upper horizontal cut I 2, a lower horizontal cut I3 parallel to the cut l2, the cuts l2 and [3 are of equal length and extend between vertical score lines I4 and I5 spaced from the blank end edges [6 and I1 respectively. Spaced from the cut or severance line I2 is a out It parallel thereto but considerably shorter in length, a cut IQ of 10V the same length as the line l8 and parallel thereto is provided a short distance above the cut 13, the said lines l8 and 13 extending between a pair of vertical score lines 20 and 2|, the cuts l8 and I9 and the score lines 20 and 2| forming a 15 central area 22. The area bound by the score lines [4 and I5 and the cut lines l2 and I3 is‘divided into a pair of walls or panels 23 and 24 by means of vertical cuts 25 and 26 extending respectively between 20 the cuts I2 and I8, and i3 and IS, the said cuts 25 and 26 being in lineand centrally located with respect to the end edges [6 and ll of the blank. A marginal frame is formed all around the device by the score lines l4, l5 and the cuts 255 l2 and i3, said frame comprising vertical side sections 28 and 29 and upper and lower hori zontal sections 30 and 3|. Spaced from the cen tral vertical cuts 25 and 26 respectively are upper vertical cuts 32 and 33 and lower vertical cuts 30' 34 and 35. To erect the device for counter or show Win dow display the blank Il may be placed upon the bottom edge thereof and the panels 23 and 24 may be brought forwardly or rearwardly of the marginal frame and drawn together, this drawing together of the panels 23 and 24 will cause the central area 22 to bulge outwardly into a semi-cylindrical formation 22a as shown in Figures 1 and 3 and the said contraction will further} cause the upper and lower marginal frame sections 30 and 31 to bulge forwardly'or rearwardly of the panels 23 and 24. The bulge thus formed at the lower marginal section pro viding a stable support for the device. When fully drawn together ‘the panels 23 and 24 are interlocked by means of the cuts 32, 33, 34 and 35. It is to be understood that the front surface of the device may have suitable advertising mat ter printed thereon and the bulging can or cy lindrical portion 2201. may have a suitable label superposed or directly printed thereon to simu late any particular brand of merchandise. It is further to be understood that instead of a semi-cylindrical bulge an angular bulge may be provided to simulate a package or the like, such angular bulges being provided by the in troduction of suitably spaced apart score lines in the area 22. In Figures 4 and 5 of the drawings we have 60 2 2,120,519 shorter length than the said ?rst mentioned cuts, shown a modi?ed form of the invention wherein the panels from which the article simulated is bent, is set back from the marginal end sections, meeting the ends of the said second mentioned so that the entire device may be placed on display directly behind the glass of a show window. In this latter form of our invention the blank cuts, an area formed between the said second mentioned horizontal cuts and vertical score lines CI for simulating an article of merchandise, an up Ha from which the display device Illa is made, is provided with the same vertical and horizontal cuts as the form of our invention described above per vertical cut extending between the upper horizontal cuts, a lower vertical cut extending between the lower horizontal cuts, and means on each side of the vertical cuts for interlocking the 10 portions of the device on either side of the said with the addition of vertical score lines 40 and M , the score line 40 being intermediate the score lines M and 2t], and the score line 4! being be , tween the score lines [5 and 2| thus providing in addition to the central panels 23a and 24a 15 two side panels designated in Figures 4 and 5 of a pair of spaced apart vertical score lines con vertical cuts. ' 2. An advertising display device made from a single sheet of material of regular contour cut and scored to de?ne a central area, a panel on 15 the drawings as 42 and 43. The horjizontal frame portions of the device is divided by upper and lower score lines 44 and 45 into sections 46 and 4'5 respectively, the said score lines being 20 preferably centrally located with respect to the end edges l8 and ll‘ of the blank. each side of the said area completely surround ing the said central portion and movable towards each other, top, bottom and end marginal frame portions surrounding the aforementioned panels, the bottom edge of the bottom frame portion 20 forming a bulged support for the device when In erecting the modi?ed form of our improved the panels are moved towards each other, the central area forming a bulge in simulation of an article of merchandise when the panels are so moved, and locking means on the panels for in 25 terlocking same when the central portion is in device, instead of ?exing the top and bottom marginal portions 46 and 4'! they will hinge about 25 the score lines 44, and 45 to produce the bulged effect. Likewise the panels 42 and 43 being ar ticulate about their respective score lines I4, 40 and I5, 4| will assume an angular position with respect to the central panels and vertical mar 30 ginal frame portions thus effecting the desired set back of the simulated bulged article 22a. From the foregoing it will be seen that we have provided a simple, inexpensive advertising dis play device made from a single sheet of ?exible 35 material of standard size without necessarily wasting any portion thereof and without the addition of any material thereto, and one that will stand erect upon its bottom marginal edge without the provision of any addition or auxil iary supporting means. It will likewise be seen that the blanks may be shipped and stored in ?at position and erected where and when desired. ‘ It will be understood that wherever in the speci?cation we refer to the central area, we 45 are not to be limited to the precise position shown in the drawings, as the positioning of this area may be varied, and that the relative positions of the various cuts and scores hereinabove referred to may also, within reasonable limits, be differ 50 ently located than as indicated in the drawings, so as to produce a substantially similar or equiva lent article without departing from the spirit of our invention, and the ‘scope of the appended 55 claims. It should also be noted that the various scores and cuts as shown in the drawings may be made at an angle to the base, and not necessarily par allel or perpendicular to the base. Having described our invention what we claim 60 as new and desire to secure by Letters Patent is: 1. An advertising display device made from a single sheet of material of regular contour, the said device comprising a marginal frame having vertical and horizontal marginal portions, a pair of spaced apart vertical score lines each score line being spaced from the end edge of its respective vertical marginal frame portion, a pair of spaced apart horizontal cuts extending between the said vertical score lines, the said cuts being spaced 70 from the top and bottom edges of the respective horizontal marginal frame portions, a second pair of spaced apart horizontal cuts spaced inwardly from the ?rst mentioned horizontal cuts and of bulged position. 3. An advertising display device made from a single sheet of material of regular contour, the said device comprising a marginal frame having 30 vertical and horizontal marginal portions, a pair of spaced apart vertical score lines each score line being spaced from the end edge of its respective vertical marginal frame portion, a pair of spaced apart horizontal cuts extending between the said 35 vertical score lines, the said cuts being spaced from the top and bottom edges of the respective horizontal marginal frame portions, a second pair of spaced apart horizontal cuts spaced inward ly from the ?rst mentioned horizontal cuts and of shorter length than the said first mentioned cuts, a pair of spaced apart vertical score lines connecting the ends of the said second men tioned cuts, an area formed between the said second mentioned horizontal cuts and vertical 45 score lines for simulating an article of merchan dise, an upper vertical out extending between the upper horizontal cuts, a lower vertical cut ex tending between the lower horizontal cuts, a ver tical score line extending between the upper edge of the blank and the uppermost cut, a vertical 50 score line extending between the lowermost cut and the lower edge of the blank, and means on each side of the vertical cuts for interlocking the portions of the device on either side of the said 55 vertical cuts. 4. An advertising display device made from a single sheet of material of regular contour cut and scored to de?ne a central area, a panel on each side of the said area completely surrounding the said central portion and movable towards each other, a second panel adjoining each of the ?rst mentioned panels, top, bottom and end marginal frame portions surrounding the afore mentioned panels, the bottom edge of the bottom frame portion forming a bulged support for the device when the panels are moved towards each other, the central area forming a bulge in simu lation of an article of merchandise when the panels are so moved, and locking means on the panels for interlocking same when the central 70 portion is in bulged position. ALLAN FRIEDMAN. BENJAMIN S. COLNES.