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Патент USA US2123290

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July 12, 1938.1
w. s. POWERS
2,123,290
DEVICE FOR DISPLAYING MERCHANDISE
Filed Oct. 5, 19556
35
INVENTOR
'W/zz/AM 5. Pan/5%‘
Patented July 12, 1938
2,123,290
UNITED STATES PATENT OFFICE
2,123,290
DEVICE FOR DISPLAYING MERCHANDISE
William S. Powers, New York, N. Y., assignor to
The W. F. Powers Company, New York, N. Y.,
a corporation of New York
Application October 5, 1936, Serial No. 104,079
1 Claim.
(01. 248-—174)
This invention relates to merchandise display
ing devices and particularly to what may be
termed a slip-on or slip-over display adapted for
use in conjunction with one or more of the ship
“5‘ ping boxes or containers for the merchandise to
be displayed; and the object of the invention is
to provide a unitary collapsible display device of
the class and for the purpose speci?ed, which
when extended will form a hollow or tubular dis
play device adapted to envelop or encircle one
or more containers for the products to be dis
played, and further to provide at the upper por
tion of the display and above the container ar
ranged therein a compartment or merchandise
{5 display section upon which the articles may be
arranged in stacked, piled or other arrangement
so as to provide a raised and readily visible and
accessible display of the actual merchandise be
ing offered for sale; ‘a further object ‘being to pro
m
vide a device of the class described having char;
‘acterized wall portions, one of ‘which is severed
from one part of the display and arranged and
- mounted in spaced relation thereto to form‘ a top
l...
protruding display section; a further object be
ing to provide means for maintaining said top
display section in upright position; a further ob
ject being to‘ provide means for reinforcing the
upper edge of the front wall of the d-isplayy'a
further object being to provide means for forming
a stepped supporting section at'the top of the
display to provide a stepped or staggered arrange
' Fig. 2 is a rear view of the construction shown
in Fig. 1.
Fig. 3 is a plan view of the construction shown
in Figs. 1 and 2.
Fig. 4 is a cross sectional view of the lower end *H‘
portion of the display, illustrating the same in
a partially collapsed position.
Fig. 5 is a vertical section of the upper end por
tion of a display such as illustrated inFig. 1 of
“it
the drawing, and showing a modi?cation; and,
Fig. 6 is a section on the line 6—6 of Fig. 5.
In displaying merchandise, and especially in
providing what are known as floor displays, it
has been customary to employ heavy or substan
tial board in the construction of such displays so ‘5
as to be sufficiently strong to maintain and sup
port the articles to be placed on display, and de
vices of this kind have been very costly to produce
and thus have found limited uses.
It is one of the distinctive features of my "so
invention to provide a device of the ‘class under
consideration which is composed of very light,
printed or lithographed material which simply
forms a jacket or enclosure for one or more con
tainers, the latter serving as means for support
as
ing the display in extended position and further,
as the means for supporting the-merchandise to
be arranged in'the display and exposed through
the upper end thereof, the material of the dis
play jacket or enclosure being of sufficient weight to
or thickness to- supportitself, and especially with
ment of merchandise thereon, ‘and further, with
certain parts thereof ‘ braced and reinforced as
means for bracing and supporting said stepped . more fully hereinafter set forth; In this manner,
the desired display may be produced at a very
nominal cost, thus facilitating a more extensive
section; a still further object being to provide a
display of the class described consisting of front
and side printed or lithographed display wall por
use thereof.
tions which are integrally formed and anup
wardly projecting characterized back wall por
use as a floor display in conjunction with wood,
While the invention is adapted primarily for
tion with means involving a supplemental back
metal, cardboard or corrugated board containers,
wall member for securing said parts together and
the same may be used as a counter, shelf or table
for forming the tubular enclosure; and with
these and other objects in view, the invention
consists in a device of the class and for the pur
display.
pose speci?ed, which is simple in construction,
efficient in use, and which is constructed as "here~
inafter described and claimed.
The invention. is fully disclosed in the follow
ing speci?cation, of which the accompanying
drawing forms a part,in which the separate parts
.50 of my‘ improvement are designated by suitable
reference characters in each of the views, and in
which:
>
Fig. 1 is a perspective view of ‘a display device
made according to my invention with parts of
5,5‘ the construction broken away and in‘ section.
The contour of the display will depend
entirely upon the form of the carton or container
in conjunction with which the same is to be
used as well as the number of cartons to be
arranged in the display to govern the height is
thereof.
In Figs. 1 to 4 inclusive, I have shown one
method of carrying my invention into effect.
In
these ?gures, l0 represents the display jacket,
housing or enclosure formed from a relatively
thin, printed, lithographed or otherwise charac
terized sheet 12, a detached part of which is
indicated at 12a. This characterized sheet is
scored so as to fold the lines‘ I3 and M to divide
the same into ‘a front panel or‘ wall 55 and side
55
2
2,123,290
panels or walls I6 and II, the latter being folded
centrally and longitudinally as indicated at It;
and 3 of the drawing and is held in such position
by a lock element 330 formed from the material
thereof as in other bracing devices of this kind.
It is understood that the element 330 is also
normally arranged ?atly upon the part l2a and
extended into the right angle position shown in
Figs. 2 and 3 of the drawing when the device is
so as to collapse the display in the manner indi
cated in Fig. 4. At the rear edges of the side
walls I6 and I‘! are foldable ?anges l9 and 2G.
The upper edge of the front wall l5 also includes
a wide foldable ?ap or ?ange 2|, which, in the
construction shown in Figs. 1 and 2 of the draw
in use.
In the use of my improved device, one of the
ing, is folded downwardly and inwardly so as to
10 reinforce said upper edge of the front wall and
displays may be shipped with each box, carton 10
or container for the merchandise to be displayed,
or one of the displays may be sent with a ship
ment of such boxes, depending entirely upon the
requirements of the store keeper; or in some
cases, where the display device is used in con 15
to provide a neat and ?nished upper edge 22 of
the display. The side walls l6 and II at their
front edges project above the folded edge 22 as
seen at 23.
Said upper edges are beveled as seen
15 at 24 so as to provide an attractive upper display
end for the device. In this connection, it will
be understood that any desired contour may be
formed on the upper edge of the side walls to
suit the type of merchandise placed on display ,
20 or the manner of arranging such merchandise
thereon.
:
-
.
The part l2a forms a part of the sheet l2, or,
in other words, is characterized by printing,
.39
junction with two or more of the boxes or con
tainers, a display device will be supplied with the
sale of such number of containers as to be used
in conjunction therewith.
To illustrate the latter use, I have indicated in 20
Fig. 1 of the drawing, two similar boxes or cartons
34, 34a arranged one upon the other within the
walls l5, I6, I‘! and 30 of the display. The upper
lithographing or otherwise in one operation there
surface 341) of the uppermost box 34 is arranged
with, the lower edge lZb of the part lZa normally
joining the free edge I2c of the ?ap or ?ange 2|,
In forming the device, the part l2a is severed
below the edge 22 so as to form a countersunk 25
chamber or compartment which will support the
lowermost articles 35 below or partially below the
and wire stitched or otherwise attached to the
upper end portions of the ?anges l9 and 2!! as
indicated at 25 in Fig. 2 of the drawing. The
may be stacked or piled to extend upwardly above
the edge 22 and within the upper ends of the
part l2a forms the upper end portion of the
back wall of the display and the upper edge 26
of said part may be of any irregular contour to
form a display section, displaying or character
35 izing the merchandise arranged in front thereof.
The front characterized face of said part i2a
may have a section such as the circular section
indicated by the dot and dash line 21, upon which
the sales price of the merchandise may be ar
40 ranged, or this section may serve as means for
receiving sales price tickets or sheets which may
be changed from time to time.
At 28, I have indicated in dot and dash lines
an uncharacterized portion of the part 12a which
45 will normally be arranged thereon in the ship
ment or transportation of the display, but which
will be torn off or severed on the line 29 when
the device is set up for use. The purpose of the
portion 28 is to protect and guard the projecting
display part In in transit.
At 30, I have shown a separate sheet forming
the back wall proper of the device, and this sheet
is not characterized in the construction shown,
and is preferably composed of slightly heavier
55 and of a cheaper grade of material than that
employed in the part I2, [2a. This back wall
part 39 is secured in position by wire stitches or
other fastening means 3| passing therethrough
and through the ?anges l9 and 20 as seen in
Fig. 2 of the drawing. The back wall part 33
includes an upwardly projecting tongue portion
32 centrally thereof, which is arranged upon the
rear surface of the lower end portion of the part
l2a and serves to maintain said part |2a against
66 outward movement.
I also preferably employ on the rear surface
of the part l2a, a vertically arranged reinforcing
strip 33 for maintaining the part I211, and espe
cially the protruding portion thereof in upright
70 position. One side 33a of the strip is glued or
otherwise secured to the rear surface of the part
l2a, whereas the other side 33b is normally ar
ranged upon the rear surface of the part lZa in
the shipment of the device and is adapted to be
75 extended at right angles thereto as seen in Figs. 2
edge 22, whereas the remainder of such articles
side walls It‘ and II, it being preferred that the
upper portion of the back wall part [2a remain
extended above the top of the articles so as to
form a top ?nishing or display section as well as
the price sheet supporting section.
35
From the foregoing, it will be apparent that all
or part of the articles 35 normally contained in
the boxes or cartons 34, 34a may be removed
therefrom, the display Ill then slipped on over the
two boxes when arranged one upon the other, and
then the articles 35 arranged in position. The
boxes 34, 34a ?t snugly within the walls of the
display l0 and will serve to support said walls in
extended position and also serve to support the
49
articles at the upper or open end of the display. ,
In some instances, it may be found desirable to
simply open the top of a box or container, then
place the display device thereover and simply ar
range the articles contained in the box in any
desired manner within the upper portion of the 50
display, or, in other words, at the upper open end
of the box. This would be especially true with
various kinds and classes of canned goods.
In Figs. 5 and 6, I have shown a slight modi?
cation which consists simply in providing a sup
plemental part 36 which will be wire stitched or
otherwise securedto the ?ap or ?ange 2|, the
part 36 being of a width equal to the length of
the ?ange 2| or substantially equal to the dis
tance between the adjacent surfaces of the side
walls I 6 and II. The part 36 is scored and folded
a number of times to form, in addition to the
.55
60
horizontally arranged ?ange or ?ap 2|,‘two step
platforms or supporting shelves 31 and 38.
The
inner end of the platform 38 is arranged adjacent 65
the part I21; and is provided with projecting
members 39 adapted to pass through the part
l2a to retain the part 36 in its assembled posi
tion as ‘clearly illustrated in Fig. 5 of the drawing.
I also preferably cut from the central portion 70
of the part 36 an'upright supporting member 4!]
and a foot portion 4| which aids in bracing the
central portion ‘of the stepped article supporting
part 36. With this construction it is preferred
that the upper end of the box partially indicated 75
2,123,290
at 42 in Fig. 5 of the drawing be arranged ad
jacent the foot-piece 4| as well as the lower end
portion 43 of the part 36 attached to the ?ap 2 I.
When the display device is in collapsed posi
tion, the part 36 will extend onto the part l2a
and will aid in protecting the cut-out display
portion 26 of the part IZa. The article support
ing part 36 may be of different forms in cross sec
tion to adapt the same for use in different kinds
10 and classes of display and to suit merchandise of
different forms and dimensions.
Upon a consideration of Fig. 2 of the drawing,
it will be noted that the lower edge of the back
wall part 30 terminates short of the lower end of
15 the walls l5, l6 and I1, forming a relatively large
opening 44 at the back of the display. The pur
pose of this construction is to facilitate the place
ment of the display on a box or container or the
operation of slipping the same thereover. This is
20 especially advantageous if, for uncontrollable rea
sons, the display should‘?t snugly on the box. It
will be understood in this connection that a tight
?t is not essential, but, in any event, it would be
somewhat difficult to apply a display l0 over a
25 box if the lower edge of the part 30 were in aline
ment with the lower edges of the other walls
thereof. The lower ends of the flanges l9 and 20
being unattached to the wall 30 are free to ?ex
3
it will be understood that all of these wall portions
may have advertising or display characters or
any kind or class arranged thereon to attract at
tention to the complete display unit and to in
clude such markings as trade marks, trade names
or symbols of merchandise identi?cation.
Having fully described my invention, what I
claim as new and desire to secure by Letters Pat
ent, is:
A display device of the class described com
10
prising a tubular body, said body being fashioned
from one characterized sheet of thin material
folded to form a front wall, side walls foldable
upon each other and rear projecting ?anges, a
back wall sheet secured to said ?anges, the side 15
walls being foldable centrally'to collapse upon
each other and the front wall upon said back
Wall, a supplemental back wall part attached to
the ?anges of said side walls at the upper end
thereof to provide an upwardly projecting display 20
section, the upper edge of the front wall having
an inwardly folded ?ange, the back wall sheet
terminating short of the lower end of said body
to form a large opening at the back thereof, and
the upper end of said back wall sheet having an 25
upwardly extending ?ange arranged rearwardly
of and serving to reinforce the lower edge portion
of said supplemental back wall part.
outwardly if desired. In referring to the charac
30 terization of the wall portions 15, I6, l1 and l2a,
WILLIAM S- POWERS.
30
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