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Патент USA US2127930

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v All?‘ 23, 1933'
‘
‘ AF. OSBQRN
- ,
2,127,930
, DiSPLAit DEVICE
v Filed July 1a, 1956
INVENTOR
v
Asgsiosbom,
'
ATTORNEYS
Patented Aug. 23, 1938
2.1mm
UNITED STATES PATENT OFFHQE
2,127,930
DISPLAY DEVICE
Alex F. Osborn, Buffalo, N. Y., assignor to Magill
Wcinsheimer Company, Chicago, 111., a cor
poration of Illinois
Application July 13, 1936, Serial No. 90,435
13 Claims. (01. 40-125)
This invention relates to a display device and
nature must, to be desirable, possess marked at
more particularly to such devices as involve a
tributes of beauty and grace, not only in itself
sheet of paper or similar material bearing printed
alone but in the manner in which it blends and
‘or other display indicia, together with a novel harmonizes with its surroundings and with the
support for the sheet.
component parts of the display assembly in .
A form of display device now in common use
which it is being used.
consists of a sheet of'cardboard or the like having
The details of con?guration and surface ?nish
display matter on one of its surfaces and an easel
or other supporting means cooperating with the
10 opposite surface of the card to support it in a
vertical or approximately vertical position on a
counter or shelf or in a show window. One of
the requirements for such a display device is that
the cardboard be relatively stiff and self-sustain
15 ing and, in view of the comparatively short life
of a display device of this character, the original
cost of the relatively heavy cardboard, together
20? 1
of the device will, therefore, preferably be adapted
to lend themselves to this end, and the support
itself may be fashioned of any materials or com
bination ofmaterialsv having the requisite struc
tural characteristics and possessing desirable
qualities from the standpoint of beauty.
Several speci?c embodiments of the principles
of my invention are illustrated in the accom
panying drawing in which,
with the inconvenience of handling and the ex
Fig. l is a perspective View of one form of
display sheet associated with a suitable holder
pense of shipment, render its use very un
or support,
‘economical.
The present invention aims primarily to pro
vide a display device wherein a relatively limp
Fig. 2 is a plan View of the support shown in 20
Fig. 1,
Fig. 3 is a side elevational View of the support,
or non-self-sustaining material may be conve
niently and attractively supported in a taut or
251 tensed condition so that the device answers all
of the requirements of a display of this general
Fig. 4 shows another form of support and also
illustrates the principle of using the display
sheets in combination with each other,
character from the standpoint of neatness and
attractiveness, and at the same time gives the
added advantage of economy of production, fa
and illustrates one manner in which the present
invention may be associated with a display box,
Fig. 5 shows a slightly modi?ed form of support
and,
cility of handling, shipping and storage. The in
Fig. 6 illustrates still another form of the in
vention also has certain features of interchange \ vention in which the support is composed of a
ability of display material, both separately and plurality of elements which may be readily dis- '
in combination with other display sheets.
assembled for a purpose which Will hereinafter
The present invention involves a novel display
35... sheet which in one of its forms is disclosed as be
ing a loop or sleeve of‘ paper or similar material;
and a support for‘ the display sheet having a
appear.
In the embodiment shown in Figs. 1, 2 and 3, .
the support member is formed from wire or ‘the
base portion forv resting upon a counter, shelf,
like. The support is adapted to rest upon a table
with its terminal portions H and i2 bent up
table or the like and a pair of upwardly pro
arms. The arms are approximately
parallel to each other and spaced at such a dis
wardly and in approximate parallelism with each
other. The intermediate portion iii of the wire
provides a base or supporting portion which in the
tance relatively to the circumference of the loop
present instance is illustrated as projecting back
or sleeve of paper that the paper may- be caused
wardly away from the front of the device to pro
vide a more secure support. The upstanding
40 ‘J'ecting
to embrace the arm and be supported thereby in
4:5 such manner as to present a pair of opposed, ?at,
portions II and I2 are in the present instance
display surfaces.
inclined slightly rearwardly, which brings their
The several embodiments illustrated in the
drawing and hereinafter described are intended
to exemplify the principles of construction and
operation of my invention, but it must be borne
in mind that various modi?cations and innova
tions may be introduced without departing from
the spirit or scope of the invention. The per
missibility of such modi?cation is extremely im
center of gravity more nearly over the center of
55. portant where, as here, the device by its very
the base portion and thereby lessens the possi
bility of accidental tipping of the support.
The display sheet indicated at It may be a loop 50
or sleeve of paper or other suitable material which
may be seamless in character or formed from a
flat sheet of paper formed into a tube and secured
with a suitable adhesive.
The support member of Fig. 1V is originally
2
2,127,930
formed with the upstanding portions H and I2
constructed, as illustrated in dotted lines in Fig. 1,
and in full lines in Figs. 2 and 3, so that they
incline slightly away from each other from their
juncture with the base l3. This is for the pur
Dose of creating an initial tension of su?icient
force so that, after the portions II and I2 have
been manually ?exed toward each other and the
10
loop “I has been placed over the portions l l and
l 2, the latter will, when they are released, spring
back to a position where they resiliently engage
the inner surface of the loop I4 at diametrically
opposite points and extend the loop 14 until it
presents a pair of flat expanses of display sur
15 face extending between the portions II and I2.
The various parts are normally so proportioned
that when the portions II and I2 have exerted
their full effect in ?attening and tensing the loop,
they have themselves attained a position in which
they are parallel with each other.
In Fig. 4 several variations are shown which
may be introduced into an embodiment of my
present invention. In this case the intermediate
base portion [6 of the support is formed so that
25 it has rearwardly extending portions IT and I8
adjacent each of the upstanding terminal por
tions l9 and 20 and a central connecting portion
2| which projects forwardly beyond the plane in
cluded between the terminal portions l9 and
30 20. In this case the upstanding portions l9 and
20 may, if desired, be exactly vertical since the
forward projection of the portion 2| prevents
forward tipping of the support and the por
tions l1 and I8 support the device against rear
35 ward tipping.
The conformation of the base I6 of Fig. 4 lends
itself peculiarly well to resilient movement of the
arms l9 and 20 toward and away from each other.
The portions I1, 21, and I8 thereof, when the
40 arms l9 and 20 are urged toward each other,
coact in much the same manner as the coils of
a helical compression spring.
By way of illustration, two display surfaces
have been shown positioned upon the support
45 ing member of Fig. 4. It will be clear that any
number of such surfaces might be used in con
junction with a single supporting member hav
ing regard only to the limitations of physical
capacity of the upstanding portions 19 and 20.
50 In this way a relatively small number of printed
display members will be capable of arrangement
into combination with each other in a relatively
large variety of displays.
While the two display surfaces 22 and 23 of Fig.
55 4 may be of the same construction as each other
and as the display surface l4 of Fig. 1, I have
chosen to illustrate the lower display surface 23
in a modi?ed form. The display surface 23, in
stead of being in the loop or sleeve form of the
60 display surfaces l4 and 22, consists of a single
expanse of sheet material having its lateral ter
minal portions bent back upon themselves and se
cured by a suitable adhesive or other fastening
means to provide end loop portions 24 for the
65 reception of the upstanding arms l9 and 20.
In Fig. 5 a display surface supporting member
25 is shown associated with a merchandise box
26, with the box resting upon base portion 27 of
the supporting member 25.
Fig. 6 illustrates one manner in which upstand
70
ing arms 28 and 29 may be detachably associated
with the base portion 30. The reasons for this
construction are several. In the ?rst place, it
may be desirable to form the upstanding arms
28 and 29 of a material different from that used
in the construction of the base portion 30. Thus,
the base portion 30 might be formed of sheet
metal of channel cross section as illustrated in
Fig. 6, while the upstanding arm portions 28 and
29 are of glass or some other material which may,
in many instances, make for a more attractive
support for the display matter.
An important advantage derived from this de
tachable construction of the upstanding arms 28
and 29 and the base 30, resides in the fact that 10
the user of the device might have on hand a cer
tain number of bases of various length, and also
a certain number of upstanding arms of various
lengths. By using a base of the length desired
with arms of the length desired, the variety of 15
possible combinations is equal to the product of
the number of base lengths and the number of
arm lengths.
In Fig. 6 I have shown a base member 30 formed
of a sheet metal channel in which the web of the 20
channel has been notched at its terminal por
tions to receive upstanding glass arms 28 and 29.
The glass arms 28 and 29 are retained in posi
tion in the recesses in the ends of the channel
30 by means of set screws 3i. It will be found 25
that glass has sufficient inherent resilience to
maintain the paper or other display material taut
in the same manner as the metallic arm shown
in the other illustration and for this purpose the
conformation of the channel 30 and the notches 30
therein is such that the initial position of the
arms 28 and 29, when associated with the chan
nel is such that they flare slightly outwardly.
The display element 32 of Fig. 6 is similar to those
described in connection with Figs. 1, 4 and 5.
35
In the various illustrations the upstanding
posts have been illustrated as projecting above
the display element, but this is for clearness only,
and it is obvious that the posts may terminate
flush with the upper edge of the display element
and, in fact, need not extend even as far as the
upper surface so long as they engage the loop
sufficiently to hold it in proper position.
While in all of the illustrated embodiments, two
posts only are shown, it is within the scope of the 45
present invention to use three or more posts and
have the loop extending about all of them, in
which case there will be a separate, ?at display
surface for each upstanding post, that is, there
will be a separate flat display surface extending
between each two adjacent posts.
While only glass and metal have been men
tioned as material for the posts or the bases, any
material possessing the proper requisites of re
siliency and strength may be employed, and in 55
the case of the modi?cation shown in Fig. 6,
a non-resilient base material may be used with
resilient upstanding posts, or, if desired, the up
standing posts may be non-resilient if the base
portion has sufficient resiliency to permit move 60
ment of the upstanding posts toward each other.
In this latter case, the upstanding posts need not
?are outwardly, since their resilient movement
toward and away from each other would be in
parallelism.
65
What is claimed is:
1. A display device comprising a display ele
ment consisting of. a loop of sheet material hav
ing a display receiving surface and a support
including a pair of substantially parallel arms 70
normally spaced from each other a distance
slightly greater than one-half the circumference
of said loop and capable of being ?exed toward
each other whereby, when so ?exed, said loop may
be caused to embrace said arms and, when the 75
3
2,127,930‘ ‘
arms are released, they serve to ‘resiliently hold
said loop taut so that afpair of ?at display sur
supporting surface "and spaced arms extending
upwardly therefrom‘ and inclined slightly away
faces are presented.
from each othensaid arms being resiliently mov
able' toward each other vto permit their entry into
said loop, said loop being of a circumference ap
proximately‘ twice‘ the distance between said arms
when they have ‘been resiliently moved toward
eachother to a position‘ whereby they are sub
'
2. In a display device,‘ a display element com
prising a loop of sheet material having a display
receiving surface and a holder for maintaining
the loop of sheet material so that it presents ?at
opposed display surfaces, said holder comprising
a base portion for resting upon a supporting sur
face and a plurality of substantially parallel arms
extending upwardly therefrom and normally
spaced at a distance slightly greater than one
half the circumference of said loop and resiliently
movable toward each other for insertion in the
loop to maintain the loop taut.
3. In a display device, a display element com
prising a loop of. sheet material having a display
receiving surface and means for supporting the
loop of sheet material so that it presents flat
20 opposed display surfaces, said sup-porting means
comprising a base portion for resting upon a sup
porting surface and a plurality of substantially
parallel arms normally spaced from each other a
distance slightly greater than one-half the cir
25 cumference of. said loop, said base portion being
resiliently
compressible
between
said
arms,
whereby the arms may be moved toward each
other for insertion in the loop, then released to
maintain the loop taut about said arms.
4. In a display device, a display element com
prising a loop of sheet material having a display
receiving surface and a support therefor com
prising a base portion for resting upon a sup
porting surface and a plurality of parallel arms
35 extending upwardly therefrom and normally
spaced at a distance slightly greater than one
half the circumference of said loop, said arms
being of resilient material and ?exible toward
each other to permit their ready insertion in a
loop of sheet material which latter, upon release
of said arms, is held taut thereby.
5. In a display device, a display element com
prising a loop of sheet material having a display
receiving surface and supporting means therefor
comprising a rod formed of resilient material,
said rod having its terminal portions extending
substantially parallel to each other and normally
spaced at a distance slightly greater than one
half the circumference of said loop to provide loop
supporting members and the intermediate portion
of said rod being formed with portions thereof
lying outside the plane included between said
terminal portions, whereby said intermediate
portion provides means for supporting said termi
nal portions in angular relation with respect to
the surface upon which the supporting means is
resting, said terminal portions being resiliently
v
movable toward each other to permit their entry
into said loop and said terminal portions, when
released, serving to resiliently maintain said loop
of sheet material taut.
6. A display device comprising a display ele
ment of sheet material having a display receiving
surface and supporting means therefor having a
- plurality of spaced substantially parallel arms,
said display element having portions adapted to
embrace said arms and said arms being resiliently
movable toward and away from each other and
being normally spaced from each other a distance
slightly greater than the distance between said
embracing portions whereby the display element
is resiliently held tautly between said arms.
7. A display device comprising a display ele
ment of sheet material formed in a loop and a
holder therefor having a base for resting upon a
stantially parallel;
Y
‘
8. A displayrdevice‘comprising a display ele 101:“.
ment of sheet‘ material having a display receiving
surface and looped end portions and supporting
means therefor comprising a base for resting upon
a supporting surface and a pair of spaced sub
stantially parallel arms normally spaced from 15
each other a distance slightly greater than the
distance between said looped end portion of said
display element and resiliently movable toward
each other to permit entry of said arms into said
loop portions, said arms serving, when released, 20
to maintain said display element taut.
9. A display device comprising a display ele
ment of sheet material having a display receiv
ing surface and supporting means therefor hav
ing a plurality of spaced substantially parallel 25
arms detachably associated with a base member,
said display element having portions adapted to
embrace said arms and said arms being resiliently
movable toward and away from each other and
being normally spaced from each other a distance 30
slightly greater than the distance between said
embracing portions whereby the display element
is resiliently held tautly between said arms.
10. A display device comprising a display ele
ment of sheet material having a display receiv
35
ing surface and supporting means therefor con
sisting of spaced, substantially parallel arm means
and base means for detachably maintaining said
arm means at an angle to a supporting surface;
said display element having portions adapted to 40
embrace said arm means, one of the aforemen
tioned means being of resilient material whereby
said arms are rendered resiliently movable toward
and away from each other and said arm means
being normally spaced from each other a distance 45
slightly greater than the distance between said
embracing portions to maintain the display ele
ment tautly between said arm means.
11. A display device comprising a display ele
ment of sheet material having a display receiv 50
ing surface and supporting means therefor hav
ing a plurality of spaced substantially parallel
supports, said display element having portions
adapted to embrace said supports, the portions
of the supports engaging the embracing portions 55
of said display element being resiliently yield
able at both ends and being normally spaced from
each other a distance slightly greater than the
distance between said embracing portions of the
display element whereby the display element is 60
resiliently held tautly upon said supports when
released.
12. A display device comprising a display ele
ment having a display receiving surface and sup
porting means therefor, said supporting means 65
having a portion extending generally laterally of
the plane of the display element to provide a base
for the supporting means whereby the display
element may be held in upright position and a
resilient wire frame upon which the display ele 70
ment is mounted comprising a plurality of spaced
substantially parallel uprights, said display ele
ment having portions adapted to embrace said
uprights, and said uprights being normally spaced
from each other a distance slightly greater than 75
2,127,930 1
4
the distance between said embracing portions of the supporting means and a plurality of spaced
the display element whereby the display element
is resiliently held tautly upon said uprights upon
release thereof after mounting of the display ele
. ment thereon.
13. A display device comprising a display ele
ment of sheet material having a display receiving
surface and supporting means therefor composed
of bent resilient wire, said supporting means hav
10 ing a portion extending generally laterally of the
plane of the display‘ element to provide a base for
substantially parallel uprights, said display ele
ment having portions adapted to embrace said
uprights and said uprights being normally spaced
from each other a distance slightly greater than
the distance between said embracing portions of
the display element and being resilient to permit
con?ning by the display element and whereby the
display element is resiliently held tautly upon
said uprights.
ALEX F. OSBORN.
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