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Патент USA US2128493

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Aug. 30, 1938.
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w, R, MlNTON
2,128,493
DISPLAY RACK
Filed July 15', 1956
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W/LBl/f'? If’. MINTON.
BY
A TTORNE VS
2,128,493
Patented Aug. 30, 1938
' UNITED STATES PATENT ' OFFICE
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2,128,493
DISPLAY RACK
Wilbur R. Minton, Sidney, Ohio
Application July 15, 1936, Serial N0. 90,739
2 Claims. (Cl. 211-435)
This invention relates to a display rack.
It is an object of my invention to provide such
‘a rack which ‘is capable of presenting actual
merchandise of varying descriptions, arranged at
.5,
different levels, convenient ‘to the angle of vision
of the prospective buyer.
'
It is a further object of this invention to pro
vide such a rack wherein the price of the goods
will be likewise conveniently displayed to the
angle of vision of the prospective buyer.
It is a further object of this invention to
provide such a rack wherein packaged goods or
merchandise is presented at different levels for
ease of removal by the prospective purchaser.
125'
2O
It is. a further object of this invention to pro
of L-seotion, is secured, in Vertical disposition,
to the central portion of the panel I.
Side panels 4 are attached at their rear ends 15
to the forward and top inner edges of the side
played.
of the prospective purchasers.
It is a further object of this invention to pro
vide such a display rack wherein the merchandise
and/or packaged goods may be conveniently and
compactly stored and from which removal there
of is facilitated.
It is a further object of this invention to
provide such a structure wherein fancy, ornate
design is obviated'and wherein‘ the danger to
prospective purchasers, due to snagging of apparel
is obviated by the avoidance of projections.
It is a further object of this invention to pro
vide such a structure wherein a construction is
utilized, which'facilitates- the use of contrasting
colors to enhance the appearance of the merchan
dise and/or packaged goods and of price tags ad
jacent thereto.
‘
i
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It is a further object of this-invention to pro
45 vide such a structure wherein means is provided
for easy attachment and detachment of price tags
and/or labels to. and from apart of the structure
adjacent the goods displayed.
'
.
It is a further object of this invention to
provide such means whereby the price tag and/or
label may be presented to the vision of a prospec
tive purchaser at an angle substantially parallel
to the angle of presentation of the goods to which
price tags and/ or labels refer.
.
These and other advantages will appear from
the following description taken in connection with
the drawing."
In the drawing:
60
panel I, to the ends of which is suitably attached,
by means of bolts, rivets or the like, a pair of 10
angles 2 of L-section. For the purpose of addi
tional strength, a central angle member 3, likewise
of gravity, wherein merchandise and/or packaged
goods ofv varying shapes and sizes may be dis
25 to be broken by the feet, umbrellas, baskets, etc.
55
Referring to the drawing in detail, the frame
work of the display rack comprises a vertical rear
vide such. a ,rack of cheap construction of great
strength, with little weight and with a low center
It is a further object of this invention to provide
5O
Figure 2 is an end elevational view of the
structure illustrated in Figure I ; and
Figure 3 is a sectional view in elevation taken
on the line 3-3 of Figure 1.
to the forwardly extending sides of the angles 2;
These side panels 4 extend substantially two
such a display rack which may be easily cleaned
and which is thus highly sanitary and in which
is incorporated no fragile material, such as glass,
40
constructed‘ according to the principles of my in
vention; ‘
'
"
Figure l is a perspective view of a display rack
thirds as high as the rear panel I.
Also attached
panels 4 are angles 5 which follow the forward 20
and top outlines of the side panels 4 and which are
rigidly secured at their top rear ends to the
angles 2.
An'angle 6, similar to the angles 5, is prefer
ably secured midway of the structure, at its upper 25
rear end to the angle 3. Similar brackets ‘I are
secured at their ends respectively to the angles 2
and 5 and to the angles 2 and 6. These brackets
‘I provide a support for the lower shelf of the
display rack, as Will be hereinafter more clearly 30
described. The forward top corners of the side
panels 4 are inclined in order to accommodate
the intermediate shelf 8 which is secured to the
top surfaces of the angles 5 and 6.
' The shelf 8 which is horizontal is preferably
formed integrally with a diagonal shelf portion 9
which is suitably inclined to the horizontal and
which diagonal shelf 9 is provided with a con
" tinuation in the form of a perpendicular exten-4
sion Ill which terminates in a ?ange II which is 40
substantially parallel to the diagonal shelf 9.
Vertical bent-up portions I2 are provided at the
ends of the diagonal shelf 9.
The ?ange I I is provided with a channel mem
ber Ila having its upper and lower edges bent 45
over upon themselves to provide a channel for
slidably supporting price tickets or cards. The
tickets or cards may be inserted at the ends of
member Ila. and adjusted longitudinally thereof
until disposed adjacent, and in front of, the mer 50
chandise to which they refer.
Rigidly secured to the brackets ‘I in the same
manner in which the shelf 8 is secured to the
angles 5 and 6 is a substantially horizontal shelf
I3, with which is integrally formed a diagonal 55
shelf I4 somewhat similar to the diagonal shelf
9. The diagonal shelf I4 has a perpendicular
{continuation I5 similar ‘to the continuation II]
of the diagonal shelf 9 which terminates in the
?ange I6 which is substantially parallel to the 60
2
diagonal shelf Ill.
2,128,493
The flange I6 is provided
with a channel member I611. similar to the chan
nel member Ila and disposed in the same rela
tion with respect thereto.
As will clearly appear from Figures 2 ‘and 3,
the diagonal shelves 9 and‘ I4 are disposed at
dilferent angles to the horizontal, the shelf I4
being more nearly horizontal, for reasons which
will hereinafter more clearly appear.
Below the
lower shelf and rigidly secured to the angles 5
and 6 is the front panel I'I.
Attached at their rear ends to the top ends of
the angles 2 and 3 are horizontally disposed
angles I8 which are supported at their forward
15 ends by the vertically disposed standards I9. The
standards I9 rest upon the horizontal portion 8
of the intermediate shelf and are rigidly secured
to this portion 8 and the upper surfaces of the
20
angles 5 and 6 therebeneath. Rigidly secured
to the horizontally disposed ?anges of the angles
I8 is the top shelf I9a which is preferably in the
form of a solid panel. A strip 20 is secured to
the forward surface of the upper end of each
of the standards I9. Secured to this strip 20,
25 by means of bolts, rivets or the like, is a channel
member 2| having its top and bottom edges bent
over upon themselves and forwardly disposed in
order to provide means for slidably supporting
price tickets or cards which may be inserted at
30 the ends of these members and adjusted longi
tudinally in the channel formed therein, as may
be desired.
As before stated, the diagonal shelves lor shelf
portions 9 and I4 and their substantially paral
lel ?anges II and I6 are disposed at different
angles too the horizontal, the angularity of the
shelf 9 being greater than that of the shelf Ill.
The channel member 2| is preferably at the nor
mal eye level of the prospective purchaser. Al
though the eye level will vary somewhat, a mean
eye level has beenchosen. The prospective pur
chaser may be expected to pass rather close to
the display rack and, during this passage, the
eye of the purchaser may, due to the preferred
angularity of the diagonal shelves 9 and I 4, sweep
downwardly from the substantially horizontal
angle, at which the channel member ‘M is pre
sented, to the diagonal shelf 9, its flange II and
price tickets supported in channel member Ila.
50 and thence to the diagonal shelf I4 and its flange
I6 and price tickets supported in channel mem
ber I6a thereon.
Merchandise such as cans or packages are
preferably stacked in reserve upon the hori
zontal portions 8 and I3 of the lower and inter
mediate shelf and upon the top shelf I8. Other
packages or cans are placed forwardly of the
reserve cans or packages upon the: diagonal
shelves 9 and M.
The display rack disclosed is particularly suit
able for use in stores or shops of self-service type,
and the particularly desirable features of the
display rack are that the goods are supported
within easy reach and in the normal ?eld of
vision of the prospective purchaser. Further
more, the provision of storage space upon the
horizontal portions 8 and I3 of the shelves be
low the normal horizontal line of vision increases
the ?eld of vision of the article so displayed and
likewise provides a reserve from which the shelves
9 and It may conveniently be kept ?lled by the
attendant.
An additional feature of the display rack is
the accessibility for the purpose of cleaning and
75 for the purpose of repainting.
The use of a
white background for the display of colored can
goods and. other highly colored packages has been
found extremely effective. Likewise, the use of
black upon the ?anges II and I6, their associ
ated channel members Na and Mia, and the
continuations or extensions I0 and I5 for the
purpose of providing contrast for price tags,
tickets or labels has been found extremely ef
fective.
' The use of display racks constructed accord
ing to the principles of my invention results in a
greater economy of ?oor space than has been
heretofore achievable. The provision of stor
1O
age space in the display racks makes replacement
of the display easy and quick. The utmost de 15
gree of visibility of the merchandise is provided
and the low cost of manufacture makes the dis
play rack available to merchants who have
been heretofore prevented from purchasing need
ed equipment of this character because of the
former great expense of such equipment.
It will be understood that the above-described
structure is merely illustrative of one manner
in which my invention may be carried out and
that I desire to comprehend within my inven 25
tion such modi?cations as may be within the
scope of the claims and the invention.
Having thus fully described my invention,
what I claim as new and desire to secure by Let
ters Patent is:
30
l. A display rack for packaged goods having
three shelves and a back wall secured to all of
said shelves and providing a back wall for each
of the lower two shelves, one of said shelves
being disposed horizontally at substantially eye
level, the second of said shelves being disposed
slightly below the horizontal eye level and having
a diagonal portion substantially perpendicular to
the angle of vision, the third of said shelves
being disposed below said second shelf and hav
ing a diagonal portion nonparallel to the diag
onal portion of said second shelf, the plane of the
diagonal portion of said third shelf being sub
stantially perpendicular to the normal angle of
vision, supporting standards secured between 45
the front of said ?rst shelf and said second shelf
for cooperation with said back wall to rigidly
space said ?rst and second shelves with respect
to one another, and common end Walls rigidly
secured to said second and third named shelves
respectively and adapted to cooperate with said 50
common back wall to rigidly support said second
and third named shelves in ?xed spaced rela
tionship.
2. A display rack for packaged goods having
three shelves connected by a back wall rigidly
secured thereto, one of said shelves being disposed
horizontally at substantially eye level, the second
of said shelves being disposed slightly below the
horizontal eye level and having the diagonal por
tion substantially perpendicular to the angle of
vision, the third of said shelves being disposed
below said second shelf and having a diagonal
portion non-parallel to the diagonal portion of
said second shelf, the plane of the diagonal por
tion of said third shelf being substantially per
pendicular to the normal angle of vision, said
second and third shelves being provided at each
end with a, common end wall rigidly secured
thereto, and supporting brackets rigidly secured 70
between said ?rst and second shelves, said back
wall, said end walls and said brackets cooperat
ing to rigidly connect said shelves in spaced re
lationship,
WILBUR R. MINTON.
75
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