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Патент USA US2405780

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_ A» 13, 194%
J. c. FEEN‘EY EI'AL
2,405,780
DISPLAY HOLDER
Filed Dec.‘ 26, 1942
INVNTORS
Ear/411 rrall
“17mm Bmd
Patented Aug. 13, 1946
UNITED
2,405,780
STATES
PATENT OFFICE *
2,405,780
DISPLAY HOLDER
Joseph Carroll Feeney, Woodstock, and William
Bradford Banks, Baltimore, Md., assignors to
The Lord Baltimore Press, Baltimore, Md,., a
corporation of Maryland
Application December 26, 1942, Serial No. 470,276
2 Claims.
1
(01. 206-79)
2
The present invention relates to display holders
for articles and more particularly to an inexpen
Fig. l is a perspective view of a card as it leaves.
the stamping or cutting machine and prior to the
sive display card for mounting and displaying
articles.
removal of the cut out portions;
so that a small saving in cost on each article rep
one end which is substantially the same size as
Fig. 2 is a perspective view of a card with the
It is customary and convenient to utilize dis
cut out portions removed;
play cards and various types have been provided
Fig. 3 is a perspective front view of the card
for which patents have been granted. In some
with an article in place thereon;
cases, the articles are secured to the cards by
Fig. 4 is a cross-sectional view along the line
metal clips and in other cases parts are cut from
13-4 of Fig. 3;
or attached to the card for mounting purposes. 10
Fig. 5 is a sectional view along the line 5--5 of
In all; cases the articles should be attached with
Fig. 3; and I
su?icient security to avoid accidental separation
Fig. 6, is a perspective view of a card with a
from the cards during shipping and handling.
holding means differing slightly in form,
Some of the cards heretofore provided have
A preferred embodiment of the invention is
been tooexpensive to be satisfactory. Cost is an
illustrated in the drawing for mounting a lipstick
important item since the articles mounted are
container. In the instance illustrated, the con
usually inexpensive and sold in large quantities,
tainer is cylindrical in form, with a closure at
resents a substantial aggregate saving in a year’s
the container and which forms, in effect, a con
sales. Other cards present assembly and manu 20 tinuation thereof. It will be understood that the
facturing di?iculties or fail to retain the articles
container has been chosen for illustrative pure
during handling and shipping.
poses and that there is no intention'of limiting
The present invention aims to overcome or
the invention to- anyparticular shape, as the in
minimize the above di?iculties by reducing the
vention is applicable to articles of various shapes.
cost of display cards and by providing a card on 25
Referring more particularly to Figs. 1 to 5
which the articles may be securely mounted with
of the drawing, there is illustrated a card I which
out di?iculty. These aims are achieved by pro
may be similar to the cards customarily used for
viding holding means formed from the card and
mounting articles and preferably made of card
integral with the card in a simple manufactur
board, although other types of sheet material may
ing operation.
_
16 a be utilized where the stiffness or rigidity is suf
An object of the invention is to provide a sim
ficient for the purpose. Preferably the card is
~ ple inexpensive display card on which articles
?rst subjected to the operation of a cutting die
may be readily and securely mounted by hand
which severs portions 2 and 3 therefrom along
or by automatic machinery.
Another object of the invention is to reduce
the cost of display cards.
Another object of the invention is to minimize
the possibility of articles being disarranged on
the cards or separated accidentally from them.
,Another object of the invention is to provide
a one-piece mounting card which eliminates clips,
staples and other separate fasteners for holding
an article in position thereon.
Other and further objects of the invention will
be obvious upon an understanding of the illus
trative embodiment about to be described, or will
be indicated in the appended claims, and various
advantages not referred to herein will occur to
one skilled in the art upon employment of the
invention in practice.
»
A preferred embodiment of the invention has
been chosen for purposes of illustration and de~
scription and is shown in the accompanying
drawing, forming a part of the speci?cation,
~
wherein
the lines 4 and ll’. The cut away portions 2 and
3 are, in eiiect, continuations of each other sep
arated by a, loop 5, With the loop raised and the
portions 2 and 3 removed, a substantially rectan~
gular recess or aperture 1 results which is adapted
to receive the lower side of the container ill (see
Fig. 3)-. The upper end of the cut portion! is
in the form of a semi-circle forming one side of
the loop 5-. A second semi-circular out forms the
upper side of the loop 5 and the lower end of the
cut away portion 3. The lower ends of the loop
are formed in part from the material adjacent
the cut away portions 2 and 3 and are integral
with the sidesof the recess 1 at substantially the
middle thereof. If desired, transverse scores 5'
may- be provided to facilitate the formation of
the hinge connection between the card and the
ends of the loop 5,. The upper part of the loop
is formed from the portion of the material which
would otherwise be the waste material of cut
away portions 2 and 3.
The portions 2 and 3 can be removed from the
2,405,780
3
4
card prior to mounting a container on the card.
the preferred embodiment, is utilized as a tab on
the upper part of the loop in the modi?cation.
The tab 8 is illustrated in Fig. 6 bent into a plane
However, this would require a separate operation
and in order to minimize the cost, it is preferred
substantially perpendicular to the plane of the
upstanding loop 5 and substantially parallel to
the plane of the card i. The tab is preferably
scored to facilitate the bending operation. The
tab provides a unique place for printing the price
to leave these cut out portions in the card, held
in position if desired by small tabs, and remove
them at the time the containers are mounted.
In mounting the containers, the loop 5 is pressed
upwardly into a plane substantially perpendicu
9, a trade-mark, or other desired information
lar to the card and the end of the article [0 is
inserted under the loop along the recess 1. With 10 and, by being bent, takes up less space when the
merchandise is packed. It will be understood
a little practice, the articles may be assembled
that the tab 8 may be left unscored and unbent
rapidly. At the time of assembly, the blanks
to lie in the place of the loop, if that construc
formed by the cut out portions are pressed out
tion is preferred. Either the form illustrated in
and the container is inserted in place as shown
in Fig. 3. It is to be noted that the recess 1 in 15 Figs. 1 to 5 or the form illustrated in Fig. 6 may
be utilized without material difference in cost or
the card is of less width than the diameter of the
cylindrical container ID. The container there
eifort. .
'
It will be seen that the present invention pro
vides a mounting card which is simple in con
struction and effective to mount small articles
for display purposes. Suitable advertising mat
fore rests in the recess with its respective ends
engaging the ends of the recess. The ends of
the recess 1 may be shaped to conform to the
shape of the ends of the article. The loop 5, ex
ter or instructions to the user may be printed on
tending over the container, holds it in position.
the card. The operation of forming the mount
While the material of the card is ordinarily suf
ing means may be performed by automatic
?ciently strong to prevent the container from
stamping or cutting at a high rate of speed. The
being forced through the recess under normal
containers may be assembled with the cards by
conditions, the loop 5 serves as an effective rein
hand or by machinery at a low cost. The loop
forcing means for increasing‘ the effectiveness of
extending over the container and holding it in
the mounting. The lower ends of the loop, being
position serves also to reinforce and support the
integral with and attached to the sides of the re
cess T substantially at the middle of the length 30 sides of the recess thereby to increase their ef
fectiveness in holding the container in place.
thereof, tend to hold these sides in their upper
‘The use of attachments and clips are completely
position and to prevent their sagging. This re
eliminated, thereby simplifying the construction
inforcement is effective in retaining the article
and reducing the cost thereof. The display hold
in position and in preventing distortion of the
ers, though made of inexpensive material, are
sides of the recess.
‘
.
fully capable of withstanding the rough usage to
If desired, the articles may be assembled by
which they may be subjected in shipping and
inserting them through the recess 1 from the
handling.
underside of the card. The size of the recess
As various changes may be made in the form,
may be su?iciently large to permit the article to
construction and arrangement of the parts here
pass through it and to become lodged in the loop
in without departing from the scope and spirit
without impairing the edges of the recess. After
of the invention and without sacri?cing any of
the article has passed through the recess, the
its advantages, it is to be understood that all mat
edges of the recess project under the sides of the
ter herein is to be interpreted as illustrative and
article and hold it‘ securely in position. The
not in a limiting sense.
edges of the recess tend to bend down slightly to
Having thus described our invention, we claim:
provide a greater bearing surface on the under
1. In an article of the class described, the com
side of the article and to increase the rigidity of
bination of a sheet-like base having an elongated
the support for it.
aperture therein, an article in said aperture, the
In commercial practice the cards are stamped
or cut by a manufacturer into the form illus
50
length of said aperture being substantially equal
trated in Fig. 1 by suitable machinery. Opera
tors, usually at the plant where the articles are
to the length of the article and the width of the
aperture being less than the maximum width of
manufactured or where the containers are ?lled,
insert the containers in the recesses 2 under the
the article to support the article resting therein
loops 5. This may be done by raising the loop 5
and by inserting the container under the loop
along the recess of and simultaneously forcing
out the out portions 2 and 3. The container may
also be inserted through the recess from the back
of the card, in which‘ case, the container itself
may be made to raise the loop and force ‘out the
cut out portions 2 and 3. In either case, the op
eration is a simple one which may be readily per
formed by automatic machinery where the vol
ume is large or by hand where the volume is
small.
The modi?ed construction‘ illustrated in Fig. 6
differs from that illustrated in Figs. 1 to 5 in that
the cut out portion 3 of Fig. 1 is permitted to re
main a part of the upper part of the loop and 70
provides a tab 8 thereon. In other words, this
portion of the waste material, thrown away in
and a loop integral with said base at the sides of
the aperture adapted to be bent outwardly in a
plane substantially at right angles to the base
and adapted to extend over the article in the
aperture to hold it in position therein.
2. In an article of the class described, a card
having an elongated substantially rectangular
opening therein, a loop struck from the card
along a portion of the opening and having its
ends integral therewith at opposite sides of said
opening and substantially medially thereof, the
mid portion of the loop being formed from a por
tion of the waste material struck out of the card
in forming the opening, the maximum transverse
dimension of the loop opening being slightly
greater than .the minimum transverse dimension
of said rectangular opening.
JOSEPH CARROLL FEENEY.
WILLIAM BRADFORD BANKS.
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