Патент USA US2405780код для вставки
_ A» 13, 194% J. c. FEEN‘EY EI'AL 2,405,780 DISPLAY HOLDER Filed Dec.‘ 26, 1942 INVNTORS Ear/411 rrall “17mm Bmd Patented Aug. 13, 1946 UNITED 2,405,780 STATES PATENT OFFICE * 2,405,780 DISPLAY HOLDER Joseph Carroll Feeney, Woodstock, and William Bradford Banks, Baltimore, Md., assignors to The Lord Baltimore Press, Baltimore, Md,., a corporation of Maryland Application December 26, 1942, Serial No. 470,276 2 Claims. 1 (01. 206-79) 2 The present invention relates to display holders for articles and more particularly to an inexpen Fig. l is a perspective view of a card as it leaves. the stamping or cutting machine and prior to the sive display card for mounting and displaying articles. removal of the cut out portions; so that a small saving in cost on each article rep one end which is substantially the same size as Fig. 2 is a perspective view of a card with the It is customary and convenient to utilize dis cut out portions removed; play cards and various types have been provided Fig. 3 is a perspective front view of the card for which patents have been granted. In some with an article in place thereon; cases, the articles are secured to the cards by Fig. 4 is a cross-sectional view along the line metal clips and in other cases parts are cut from 13-4 of Fig. 3; or attached to the card for mounting purposes. 10 Fig. 5 is a sectional view along the line 5--5 of In all; cases the articles should be attached with Fig. 3; and I su?icient security to avoid accidental separation Fig. 6, is a perspective view of a card with a from the cards during shipping and handling. holding means differing slightly in form, Some of the cards heretofore provided have A preferred embodiment of the invention is been tooexpensive to be satisfactory. Cost is an illustrated in the drawing for mounting a lipstick important item since the articles mounted are container. In the instance illustrated, the con usually inexpensive and sold in large quantities, tainer is cylindrical in form, with a closure at resents a substantial aggregate saving in a year’s the container and which forms, in effect, a con sales. Other cards present assembly and manu 20 tinuation thereof. It will be understood that the facturing di?iculties or fail to retain the articles container has been chosen for illustrative pure during handling and shipping. poses and that there is no intention'of limiting The present invention aims to overcome or the invention to- anyparticular shape, as the in minimize the above di?iculties by reducing the vention is applicable to articles of various shapes. cost of display cards and by providing a card on 25 Referring more particularly to Figs. 1 to 5 which the articles may be securely mounted with of the drawing, there is illustrated a card I which out di?iculty. These aims are achieved by pro may be similar to the cards customarily used for viding holding means formed from the card and mounting articles and preferably made of card integral with the card in a simple manufactur board, although other types of sheet material may ing operation. _ 16 a be utilized where the stiffness or rigidity is suf An object of the invention is to provide a sim ficient for the purpose. Preferably the card is ~ ple inexpensive display card on which articles ?rst subjected to the operation of a cutting die may be readily and securely mounted by hand which severs portions 2 and 3 therefrom along or by automatic machinery. Another object of the invention is to reduce the cost of display cards. Another object of the invention is to minimize the possibility of articles being disarranged on the cards or separated accidentally from them. ,Another object of the invention is to provide a one-piece mounting card which eliminates clips, staples and other separate fasteners for holding an article in position thereon. Other and further objects of the invention will be obvious upon an understanding of the illus trative embodiment about to be described, or will be indicated in the appended claims, and various advantages not referred to herein will occur to one skilled in the art upon employment of the invention in practice. » A preferred embodiment of the invention has been chosen for purposes of illustration and de~ scription and is shown in the accompanying drawing, forming a part of the speci?cation, ~ wherein the lines 4 and ll’. The cut away portions 2 and 3 are, in eiiect, continuations of each other sep arated by a, loop 5, With the loop raised and the portions 2 and 3 removed, a substantially rectan~ gular recess or aperture 1 results which is adapted to receive the lower side of the container ill (see Fig. 3)-. The upper end of the cut portion! is in the form of a semi-circle forming one side of the loop 5-. A second semi-circular out forms the upper side of the loop 5 and the lower end of the cut away portion 3. The lower ends of the loop are formed in part from the material adjacent the cut away portions 2 and 3 and are integral with the sidesof the recess 1 at substantially the middle thereof. If desired, transverse scores 5' may- be provided to facilitate the formation of the hinge connection between the card and the ends of the loop 5,. The upper part of the loop is formed from the portion of the material which would otherwise be the waste material of cut away portions 2 and 3. The portions 2 and 3 can be removed from the 2,405,780 3 4 card prior to mounting a container on the card. the preferred embodiment, is utilized as a tab on the upper part of the loop in the modi?cation. The tab 8 is illustrated in Fig. 6 bent into a plane However, this would require a separate operation and in order to minimize the cost, it is preferred substantially perpendicular to the plane of the upstanding loop 5 and substantially parallel to the plane of the card i. The tab is preferably scored to facilitate the bending operation. The tab provides a unique place for printing the price to leave these cut out portions in the card, held in position if desired by small tabs, and remove them at the time the containers are mounted. In mounting the containers, the loop 5 is pressed upwardly into a plane substantially perpendicu 9, a trade-mark, or other desired information lar to the card and the end of the article [0 is inserted under the loop along the recess 1. With 10 and, by being bent, takes up less space when the merchandise is packed. It will be understood a little practice, the articles may be assembled that the tab 8 may be left unscored and unbent rapidly. At the time of assembly, the blanks to lie in the place of the loop, if that construc formed by the cut out portions are pressed out tion is preferred. Either the form illustrated in and the container is inserted in place as shown in Fig. 3. It is to be noted that the recess 1 in 15 Figs. 1 to 5 or the form illustrated in Fig. 6 may be utilized without material difference in cost or the card is of less width than the diameter of the cylindrical container ID. The container there eifort. . ' It will be seen that the present invention pro vides a mounting card which is simple in con struction and effective to mount small articles for display purposes. Suitable advertising mat fore rests in the recess with its respective ends engaging the ends of the recess. The ends of the recess 1 may be shaped to conform to the shape of the ends of the article. The loop 5, ex ter or instructions to the user may be printed on tending over the container, holds it in position. the card. The operation of forming the mount While the material of the card is ordinarily suf ing means may be performed by automatic ?ciently strong to prevent the container from stamping or cutting at a high rate of speed. The being forced through the recess under normal containers may be assembled with the cards by conditions, the loop 5 serves as an effective rein hand or by machinery at a low cost. The loop forcing means for increasing‘ the effectiveness of extending over the container and holding it in the mounting. The lower ends of the loop, being position serves also to reinforce and support the integral with and attached to the sides of the re cess T substantially at the middle of the length 30 sides of the recess thereby to increase their ef fectiveness in holding the container in place. thereof, tend to hold these sides in their upper ‘The use of attachments and clips are completely position and to prevent their sagging. This re eliminated, thereby simplifying the construction inforcement is effective in retaining the article and reducing the cost thereof. The display hold in position and in preventing distortion of the ers, though made of inexpensive material, are sides of the recess. ‘ . fully capable of withstanding the rough usage to If desired, the articles may be assembled by which they may be subjected in shipping and inserting them through the recess 1 from the handling. underside of the card. The size of the recess As various changes may be made in the form, may be su?iciently large to permit the article to construction and arrangement of the parts here pass through it and to become lodged in the loop in without departing from the scope and spirit without impairing the edges of the recess. After of the invention and without sacri?cing any of the article has passed through the recess, the its advantages, it is to be understood that all mat edges of the recess project under the sides of the ter herein is to be interpreted as illustrative and article and hold it‘ securely in position. The not in a limiting sense. edges of the recess tend to bend down slightly to Having thus described our invention, we claim: provide a greater bearing surface on the under 1. In an article of the class described, the com side of the article and to increase the rigidity of bination of a sheet-like base having an elongated the support for it. aperture therein, an article in said aperture, the In commercial practice the cards are stamped or cut by a manufacturer into the form illus 50 length of said aperture being substantially equal trated in Fig. 1 by suitable machinery. Opera tors, usually at the plant where the articles are to the length of the article and the width of the aperture being less than the maximum width of manufactured or where the containers are ?lled, insert the containers in the recesses 2 under the the article to support the article resting therein loops 5. This may be done by raising the loop 5 and by inserting the container under the loop along the recess of and simultaneously forcing out the out portions 2 and 3. The container may also be inserted through the recess from the back of the card, in which‘ case, the container itself may be made to raise the loop and force ‘out the cut out portions 2 and 3. In either case, the op eration is a simple one which may be readily per formed by automatic machinery where the vol ume is large or by hand where the volume is small. The modi?ed construction‘ illustrated in Fig. 6 differs from that illustrated in Figs. 1 to 5 in that the cut out portion 3 of Fig. 1 is permitted to re main a part of the upper part of the loop and 70 provides a tab 8 thereon. In other words, this portion of the waste material, thrown away in and a loop integral with said base at the sides of the aperture adapted to be bent outwardly in a plane substantially at right angles to the base and adapted to extend over the article in the aperture to hold it in position therein. 2. In an article of the class described, a card having an elongated substantially rectangular opening therein, a loop struck from the card along a portion of the opening and having its ends integral therewith at opposite sides of said opening and substantially medially thereof, the mid portion of the loop being formed from a por tion of the waste material struck out of the card in forming the opening, the maximum transverse dimension of the loop opening being slightly greater than .the minimum transverse dimension of said rectangular opening. JOSEPH CARROLL FEENEY. WILLIAM BRADFORD BANKS.