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Патент USA US3087615

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April 30, 1963
M. |-:. KESTER
3,087,605
LINEN DISPLAY PACKAGE
Filed Dec, 5' 1960
2 Sheets-sheet 1
INVENTOR:
MELVlN E, KESTER
538
ATTORNEYS
April 30, 1963
3,087,605
M. E. KESTER '
LINEN DISPLAY PACKAGE
Filed Dec. 5, 1960
2 Sheets-Sheet 2
M ELVlN E. KEsTela,
INVENTOR
BY av“
ATTORNEYS
United States
"me
3,087,605
Patented Apr. 30, 1963
1
2
3,087,605
linen articles which is economical both in its construction
and mode of assembly and which, even when including
but a single linen article, is self supporting in a variety
of positions, is of a thickness approximating that of prior
LINEN DISPLAY PACKAGE
Melvin E. Kester, Charlotte, N.C., assignor to Package
Products Company, Inc., Charlotte, N.C., a corpora
tion of North Carolina
Filed Bee. 5, 1960, Ser. No. 73,750
4 Claims. (Cl. 206-453)
packages containing a pair of articles, and which permits
a large area of the decorative surface of the packaged
article to be readily viewed by prospective purchasers.
More speci?c objects are the provision of a linen dis
play package in which the packaged article is folded to
This invention relates to display packages and, more
particularly, to an improved economical package which 10 form a generally parallelepiped bundle having a desired
relatively large thickness and having an inherent expen
is self supporting in a variety of positions for advantage
sive tendency utilized to facilitate the economical incor
ously displaying decorative linen goods, such as sheets
poration therewith of the remaining package components.
and pillow cases having an attractive design or pattern
It has been found that one way in which a bundle pos
thereon.
The recent advent of decorative linen articles of the 15 sessing the characteristics described can be attained is by
making the ?nal fold of the article in zig-zag fashion.
type described and the present consumer preference that
Still other objects and advantages will be in part evident
such articles be sold singly, rather than in pairs as here
and in part pointed out hereinafter in the following de
tofore, have created various new and frequently con?ict
scription of an illustrative embodiment of the invention,
ing problems of packaging and package design. With de
which should be read in conjunction with the accompany
corative linen articles, far more so than with those of
ing drawings, in which—
plainer character, it is imperative for successful merchan
FIGURE 1 is a front perspective view of the package;
dising that their packaging render them capable of being
FIGURE 2 is a rear perspective view of the package;
advantageously displayed to prospective purchasers. Such
FIGURE 3 is an enlarged vertical cross-section along
displayability ?rst requires that the decorative article be
capable of being viewed within its package. This in turn 25 line 3-3 of FiGURE 1 of the box-like retainer member
and identifying label member of the package, the over
is contingent upon the nature of the various packaging
wrapping material and linen bundle not being shown;
components—for example, the transparency and size
FIGURE 4 is a plan view on a reduced scale of the
thereof-and the relation of the linen article thereto.
blank from which the box-like retainer member is formed;
Secondly, displayability demands that the package itself
FIGURE 5- is a plan view on a reduced scale of the
be capable of being situated in a variety of positions 30
blank from which the identifying label member is formed;
either alone or in pleasing arrangement with other similar
FIGURE 6 is a side elevation showing in a slightly
packages. These demands, and the packaging problems
exaggerated manner the engagement between the top edge
of the retainer member and the linen bundle received
lem inherent to a greater extent with decorative linen 35 therein prior to incorporation with the transparent over
articles is that of identi?cation. While previously a pack
wrapping material;
FIGURE 7 is a side elevation of the package;
age had to provide space merely for indicia denoting the
FIGURE 8 is a rear perspective view of the package,
type and size of the packaged article, additional space for
similar to FIGURE 2, but with components broken away
indicia identifying pattern or design is now also required.
to better show details of assembly and construction; and
The problems associated with the advent of decorative
FIGURE 9 is a perspective view showing a mode of
linen articles have been compounded to a large extent by
folding a linen article to form the linen bundle of the
the more or less concurrent purchaser demand for the
package.
packaging of such articles singly, rather than in pairs as
Referring more particularly to the drawings, the dis
previously. Single-item packages possess less bulk, and
play package identi?ed in its entirety in vFIGURES 1, 2, 7
this has heretofore resulted in packages which either are
and 8 by the numeral 10 includes generally a single linen
not self sustaining or in which an insert component is
article 11 ‘folded to form a bundle 12 of parallelepiped
included to achieve sufficient self-supporting rigidity.
shape, an open~ended box-like retainer 14 receiving the
Neither type of package has been satisfactory. Those not
self supporting fail to advantageously display the decora~ 50 lower portion of bundle 12, an identifying label 16 over
lying a portion of retainer .14, and transparent over
tive features of the packaged article, as noted previously.
wrapping material '18. The .thickness of package 10* ap
This has also been true with respect to some packages
proximates that of dual-item packages heretofore known
containing inserts, since the inserts have been used in
they created, existed only to a minor extent or not at all
with plain linen articles. An additional packaging prob
such a way as to cover a large portion of the article and
so as to afford optimum utilization of storage facilities
thereby defeat the primary purpose of their utilization. 55 already possessed by most retailers of linen articles, and
so as to impart a desirable rigidity to the package. Each
Placing the insert Within, rather than overlying, the article
of the surfaces of package 10 is substantially planar,
obviates the latter objection, but such placement and the
rather than rounded, and this con?guration in conjunction
insert itself necessarily increase package cost, which cost
is now a factor of critical importance due to the necessity
with the aforementioned rigidity of the package permits
for two packages where previously one suf?ced. Finally, 60 all but the top thereof to be utilized as bases upon which
package 10 can he stood in self-supporting fashion. It
the heretofore known single-item packages have been of
will be apparent that this capability enables package 10
substantially smaller thickness than the prior type con
to be utilized in a wide variety of display arrangements,
taining a pair of linen articles. Such smaller thickness
as contrasted to ordinary packages which cannot be stood
packages have provided less end surface space for iden
tifying indicia although more space than ever is now neces
sary for this purpose, and additionally do not utilize to
65 upon end or edge due to their lacking the requisite thick
ness and rigidity, and is therefore highly desirable.
The relatively large thickness of package 10 and the
generally planar con?guration of its surfaces are attrib
utable in part to the shape of bundle 12, that is, to the
are now possessed.
It is therefore a primary object of this invention to 70 folded shape of the linen article of the package. The
nature of the folding operation by which bundle 12 is
satisfy and reconcile the foregoing criteria and require
formed is also signi?cant since it should desirably impart
ments by the provision of a novel display package for
their greatest capacity’ the existing package storage and
display facilities of which most retailers of linen articles
3,087,605
3
an inherent expansive tendency, or resiliency, to the
bundle. A method of achieving these desired results is
by making one of the folds, preferably the terminal fold,
4
ing through and above the open end of retainer 14 is
expanded outwardly further than that portion within
the retainer as shown in slightly exaggerated fashion in
FIGURE 6. This condition is only temporary. As will
be apparent from a comparison of FIGURES 6 and 7,
overwrapping material 18 is subsequently placed about
of bundle 12 of Zig-zag or accordian fashion. This is
illustrated in FIGURE 9, in which a linen article 11 such
as a sheet is shown in an already partially folded condi
tion. The partially folded condition of article 11 can be
the retainer and bundle in such a manner as to addi
achieved in any desired manner, but preferably by folding
tionally oppose the expansive tendency of bundle 12 and
the same lengthwise along successive medians, then later
maintain the thickness of the projecting portion of the
ally at a crease olfset approximately slightly from the 10 bundle approximately equal to the thickness of that por
center, and lastly by turning selv-age edges 13 of the
tion within retainer 14, so that the bundle is of substan
article inwardly as shown. The terminal fold of Zig-zag
tially uniform thickness throughout its height and its
fashion is then made in the direction of the two-headed
major faces 11 are generally planar. Moreover, the tem
arrows of FIGURE 9, with selvage edges 13 being se
porary bulged condition of the bundle illustrated in FIG
cured between and parallel to adjacent creases. In the 15 URE 6 has been found to be highly desirable in at least
parallelepiped bundle 12 thus produced, the zig-zag fold
one respect. The bulged faces 11 of bundle 12 imme
tends to straighten and thus expand the bundle outwardly
diately adjacent the open end of the retainer cover or
by forcing major faces 11 away from each other. Addi
shield the greater length of the edge 30‘ of such open end.
tionally, the plurality of creases which the zig-zag fold
Edge 30 is frequently rough or raw and this shielding
leaves at the side faces of bundle 12 causes these side 20 thereof has been found to prevent its tearing or marring
faces to possess a more planar con?guration than would
material 18 during the subsequent overwrapping opera
otherwise exist with only a single larger crease at each
tion, as would otherwise likely occur.
side. The interior location of selvage edges 13 prohibits
them from either disrupting the generally planar nature
Prior to the overwrapping operation, and preferably
prior to placing the bundle in the retainer, an identifying
of these side faces of the bundle or distracting from its
uniform, pleasing appearance.
label 16 is incorporated with the retainer in a novel and
advantageous manner. Label 16 may be formed from
The retainer 14 receiving bundle 12 may be formed
from the blank 19 shown in FIGURE 4, which blank may
be constructed of any suitable rigid or semi-rigid material.
Fifteen point bleach ‘sulphate board has the necessary
?ning panels 36, 38 and integral anchoring ?aps 40, 42,
strength and rigidity, and is also satisfactorily low in
price. Blank 19 has fold lines 15 de?ning panels 29,
21 which constitute side walls of the retainer member;
panels 22, 23 constituting front and rear major walls
thereof, respectively; and panel 24 constituting the end
wall thereof. Panels 20, 21 are provided with integral
tabs 25 and panels 23, 24 possess integral ?aps 26, 28,
respectively. The outer face of ?ap 26 has an adhesive
coating, as shown. By shaping blank 19 along its fold
lines 15 in a well-known manner with tabs 25 and flap 28
positioned inwardly of panel 24, and adhesively securing
a blank 32, shown in FIGURE 5, having fold lines 34 de
respectively.
Panels 36, 38 are of such a size that when
label 16 is formed from the blank by folding along lines
34, panel 36 will overlie rear wall 23 of retainer 14 and
panel 38 will overlie end wall 24 thereof, as best shown
in ‘FIGURE 2. The panels are maintained in these re
spective positions upon walls of retainer 14 by the op
posing forces exerted by and between the retainer and
bundle upon anchoring ?aps 40, 42 of label 16. Thus, as
best shown in FIGURES 3 and 8, anchoring ?ap 40 ex
tends from panel 36 through the open end of retainer 14
to a position between rear wall 23 of the retainer and the
adjacent face 11 of bundle 12, and is there subjected to
the heretofore discussed opposing forces between such
wall and face. Similarly, anchoring ?ap 42 extends from
panel 38 through the hinged closed end of retainer 14
flap 26 to the inner face of panel 20 (see FIGURE 3),
the box-like retainer 14 can be easily and quickly formed.
to a position between front wall 22 of the retainer and
The retainer thus formed receives bundle 12 with its
?ap 28 thereof, and is there subjected to the opposing
end wall 24 engaging an end face of the bundle, its major
forces between wall 22 and the face 11 of bundle 12
walls 22, 23 engaging major walls 11 of the bundle, and
adjacent to flap 28 and that wall. This mode of incor
with its side walls 20, 21 engaging the side faces of the
porating label 16 with package 10 has numerous advan
bundle. The height of retainer 14 is preferably only ap
tages, a primary one of which is that panels 36, 38 are
proximately one-third the height of bundle 12. A con
siderable portion of the bundle therefore projects above 50 securely maintained against accidental displacement from
their positions upon retainer 14. Additionally, attach~
and through the open top of the retainer, permitting the
ment of the label can be effected e?‘iciently and economi
design or pattern upon the linen to be readily viewed by
cally since no fastening materials or substances, such as
prospective purchasers. This exposed design or pattern
glue, are required. It will also be noted that attachment
simultaneously identi?es the contents and enhances the
label 16 in the manner described further assists in
appearance of package 10. To further increase the at 55 of
shielding a portion of edge 30 of the open end of re
tractiveness of the package, the outer surface of retainer
tainer 14, which shielding is highly desirable as noted
14 may be provided with a decorative foil lamination
heretofore.
(not shown) or with embossed or printed designs or
indicia, such as indicated by the numeral 29 in FIGURE 1.
Opposing the expansive tendency of bundle 12 is a
primary function of retainer 14, and to achieve this
function the distance between major walls 22, 23 of
the retainer is less than the thickness of bundle ‘12 in
In its described position adjacent retainer 14, the pri
mary function of label 16 is to carry pictorial matter or
indicia, such as identi?ed by the numeral 44 in FIGURES
1 and 2, further identifying the contents of package 10.
The relatively large thickness of package 10 permits label
16 to display its indicia 44 not only upon panel 36, but
its maximum expanded condition. That is, the distance
also upon panel 38. The indicia is therefore capable of
between major walls 22, 23 of the retainer is such that 65 being viewed irrespective of the position of the package,
these walls not only engage the adjacent major faces 11
which will be recognized as a desirable capability not
of bundle 12, but additionally exert forces thereon op
possessed by many heretofore known single-item display
posing expansion of the bundle by outward displacement
packages due to their having too small a thickness to pro
of such faces under the impetus of the zigzag fold there
vide the requisite space upon their ends. Since the label
70
between. The restraining forces exerted by walls 22, 23
performs no supporting function, the blank 32 from
upon faces 11 of bundle 12 prevent any portion of the
which it is formed is constructed of material consider
bundle from expanding to its maximum possible extent.
ably lighter in gauge than that of blank 19 of retainer
Prior to incorporation of overwrapping material 18 with
14. Such lighter gauge material is, of course, less ex
package 10, however, that portion of bundle 12 project 75 pensive and also is considerably less costly to emboss or
3,087,605
6
print than is heavier material, particularly when full
color printing is employed. It is therefore contemplated
that pattern, style, type and size modi?cations of the vari
tending to expand said bundle by forcing said faces out
wardly away from each other; a box-like retainer mem
ber having an open end and a pair of spaced apart op
ous linen articles to be packaged be re?ected only on the
labels, as this can be done relatively inexpensively there
on, and that the retainers be of standardized appearance.
posed walls, said bundle extending within said retainer
member through said open end with said walls engaging
Packagers of linen articles need therefore maintain a di
faces opposing the expansive force of said bundle; an
versi?ed supply of the relatively inexpensive labels only,
identifying label member having a panel lying upon an
outer surface portion of one of said walls of said retainer
member and an anchoring ?ap hingedly connected to said
and their inventory of retainers can be maintained at a
minimal level. Having less of their capital invested in
inventory results, of course, in additional savings to those
packagers employing the instant invention.
Further assurance that label 16 will not be accidentally
displaced from retainer 14 is provided by the final step
in the formation of package 10, that is, overwrapping
with a suitable sheet material 18. Such material should,
of course, be at least partially transparent so to leave
visible the design or pattern of article 11 upon the project
ing portion of bundle 12 and the indicia 44 upon label
16.
It is also desirable that material 18 possess a soft
feel, so as to be pleasing to the touch as well as the eye
of prospective purchasers; that it not dry out readily, so
as to permit inde?nite storage of the package if necessary;
and that it resist stretching. The latter characteristic is
said faces of said bundle and exerting a force upon said
panel, said flap extending through said open end of said
retainer member and secured between said one wall
thereof and the adjacent face of said bundle by the op
posing forces therebetween; and transparent overwrap
ping material surrounding said bundle and members and
further opposing the expansive force of said bundle.
3. A linen display package as in claim 2, wherein ap
proximately one-third of said bundle is received within
said retainer member and approximately two-thirds of
said bundle projects therefrom.
4. A linen display package comprising a linen article
folded upon itself a plurality of times to form a paral
lelepiped bundle having pairs of opposed major, side and
end faces, the terminal fold being zig-zag fashion and
necessary since, as noted heretofore, material 18 serves 25 interconnecting said major faces, said zig-zag fold tend
not only to protect the contents of package 10, but ad
ing to expand said bundle by forcing said major faces
ditionally opposes the expansive tendency of bundle 12
outwardly aWay from each other; a semi-rigid box-like re
so as to maintain major faces 11 thereof substantially
planar (compare FIGURES 6 and 7). Various over
wrapping materials possessing these desired characteris 30
ties are commercially available, as is machinery for per
forming the overwrapping operation, as those skilled in
the art are aware.
The ?nal package 10 is highly attractive, clearly dis
plays its contents, bears the requisite identifying indicia,
and is capable of being stood in a variety of positions
even though containing only a single linen article. Its
tainer member having a pair of opposed major walls, a
pair of opposed side walls, a hinged closed end wall and an
open end opposite said end wall; said bundle being re
ceived within said retainer member with one of said end
faces of said bundle engaging said end wall of said re
tainer member and with said major walls of said retainer
member engaging said major faces of said bundle, the
height of said bundle relative to the height of said re
tainer member being such that said bundle projects
through and beyond said open end of said retainer mem—
ber, the thickness of said bundle relative to the distance
components are few in number, of inexpensive standard
ized construction, and adapted to be placed in association
with each other with facility, all of which make the pack 40 between said major walls of said retainer member being
such that said major walls of said retainer member exert
age economical to utilize. It will therefore be seen that
a force upon said major faces of said bundle opposing
the instant invention provides a display package achiev
ing the various objects heretofore set forth along with
many practical advantages.
the expansive force thereof; an identifying label member
having a pair of hingedly connected panels and anchoring
?aps integral with said panels, one of said panels of said
In the drawings and speci?cation, there has been set 45
label member lying upon an outer surface portion of one
for a preferred embodiment of the invention and although
of said major walls of said retainer member, the other of
speci?c terms are employed, they are used in a generic
said panels lying upon an outer surface portion of said
and descriptive sense only and not for purposes of limi
end wall of said retainer member, said anchoring ?ap
tation, the scope of the invention being de?ned in the
integral with said one panel extending therefrom through
claims.
50 said open end of said retainer member and between said
That which is claimed is:
one of said major walls of said retainer member and the
1. A linen display package comprising a linen article
major face of said bundle adjacent thereto, said anchor
folded upon itself at least partially in zig-zag fashion to
ing ?ap integral with said other of said panels extending
form a parallelepiped bundle, said zig-zag fold extending
between a pair of opposed faces of said bundle and tend 55 within said retainer member by said hinged closed end
Wall and disposed between the other of said major Walls
ing to expand said bundle by forcing said faces outwardly
of said retainer member and the major face of said
away from each other; a box-like retainer member hav
bundle adjacent thereto, said anchoring ?aps being se
ing an open end and a pair of spaced apart opposed walls,
cured between said major walls of said retainer member
said bundle extending within said retainer member through
and said major faces of said bundle by the opposing
said open end with said walls exerting a force upon said
forces therebetween and thereby maintaining said panels
faces of said bundle opposing the expansive force there
of said label member against displacement from said
of; an identifying label member having a panel over
outer surface portions of said retainer member; and
lying an outer surface portion of said retainer member
transparent overwrapping material closely surrounding
and an anchoring ?ap integral with said panel, said ?ap
said bundle and members, said material exerting a force
extending within said retainer member and secured be
tween one of said walls thereof and the adjacent face of 65 assisting said retainer member in opposing the expansive
said bundle by the opposing forces therebetween; and
overwrapping material closely surrounding said bundle
and members and further opposing the expansive force
tendency of said bundle.
References Cited in the ?le of this patent
of said bundle.
UNITED STATES PATENTS
2. A linen display package comprising ‘a linen article
folded upon itself to form a parallelepiped bundle, one
933,004
of said folds being of zig-zag fashion and interconnecting
1,860,812
Marshall _________ _'_____ May 31, 1932
a pair of opposed faces of said bundle, said zig-zag fold
1,906,722
Rosenberg ____________ .. May 2, 1933
Stingily ______________ __ Aug. 31, 1900
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