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Патент USA US3091885

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June 4, 1963
A_ s_ CRAFA
3,091,875
DISPLAY SUPPORT
Filed April 27, 1962
F E5
INVENTOR
ARTHUR S.CRAFA
BY
WM Kaélw
ATTOR N EY
United States Patent 0
3,d9l,8?5
Patented June 4, 1963
1
3,091,875
DISPLAY SUPPORT
Arthur S. Crafa, Brooklyn, N.Y., assignor to American
Home Products Corporation, New York, N.Y., a cor
poration of Delaware
Filed Apr. 27, 19621, Ser. No. 190,554
8 Claims. (Cl. (iii-11)
2
within the grooves of the channels, the tags are held in
place within the channels but may readily be removed by
pulling the tags out of the channels to permit the edges to
snap out of the ?anges thereof. Alternatively, and par
ticularly when the tags .are not of ?exible material, re
moval may be accomplished by sliding the tags laterally
to an open edge of the channel. Since the height of the
usual shelf edge is limited, the height of the channel at
tached thereto is normally similarly limited, as are, of
course, the tags positioned in such channel, as well.
devices that are especially adapted for use in combination
Moreover, the informational matter appearing on the tags
with the price-market channels now conventionally affixed
mounted in the channels is fully visible only from directly
to the front edges of shelves in use in certain stores
in front thereof, and hence only to customers who happen
merchandising packaged goods at the retail level.
to approach substantially fully abreast of the display tags
Packaged goods to be sold at the retail level in stores 15 and then deliberately turn for the purpose of looking at
of the type referred to above, e.g., as in self-service food
said tags. Thus, the price channel tags cannot perform
and household item stores or “supermarkets,” drugstores,
the highly desirable function of attracting the attention
liquor stores, and the like, are conventionally kept on dis
of customers still at a distance from the display.
play on open shelves. However, there is normally a mini
With the foregoing shortcomings of the display tags
mum amount of space available for each item within a
supported in price channels in mind, there have been de
group of related items on the shelves and adjacent thereo
veloped display ?xtures or devices of the so-called snap-in
because of the limited total space usually available in such
type as described hereinafter, which utilize the C-shaped
stores for the merchandise displayed. This is particular
channels as a base support. These display ?xtures, in turn,
1y so since a major proportion of the total available space
may support large displays, such as cards, away from the
in the store must be set aside as passageways for the 25 shelf edges per se. The card displays may be disposed
prospective customers who thus may walk alongside the
by said display ?xtures in a vertical plane generally per
shelves to make their selections.
pendicular to the shelf edge, whereby visibility of said
The use of advertising displays, special product in
displays is possible from afar, such as at the further end
formation, special price notices, etc., is necessary to the
of an aisle ?anked by shelves and into which a customer
effective promotion of sales of packaged goods and has 30 enters.
became an integral part of present day merchandising.
Several of the early attempts to provide display ?xtures
Unfortunately, there is not enough space available on the
mountable within the (;-channels to perform the func
usual store shelf for signs displaying such information
tions referred to above involve the use of ?exible webs of
Without interference with the items for sale or the ready
metal of appreciable width such as disclosed in USP
removal thereof from the shelves by customers. More
2,921,393 and USP 3,015,177. Because of the amount of
over, loose signholders and signs are easily pushed off the
metal necessary in the fabrication of these devices, the
shelf, disarranged, or placed upon another shelf by care
cost has been comparatively high. Moreover, they are
less customers.
essentially unsightly due to their mass and therefore de
In recognition of the primary problem just referred to,
tract from the display they are carrying. Also due to their
it has already been proposed to a?ix sign holders to the 40 bulk and inherent rigidity they are not easily insertable
edges of the shelves by means of clamps. Such holders
or removable in the price channels, nor, for the same
do have a degree of permanence, but may tend to wobble
reasons, are they readily adaptable for use with channels of
This invention relates generally to display support de
vices. More particularly, the invention pertains to such
and, moreover, often mar the shelves so that the latter
appreciably di?ering heights.
must be periodically re?nished. Additionally, the very
In attempts to solve the problems originally posed by
fact that they must be clamped to the shelves mitigates
the advent of the price channel tag display and those in
against facile installation, removal, and replacement at an
herent in the web type display support devices suggested
other location, as desired.
for solving said problems, display supports in the form of
‘In the continuing quest for utilization of all available
single unitary strips of bent wire have been proposed.
space for the purpose of informing prospective customers
Thus,
in USP 2,850,820, a display support device is dis
50
of the prices of goods stored on shelves, the “price tag
closed,
which comprises, as price channel engaging com
channel” has been developed and is now in almost uni
ponent, a substantially Z-shaped portion wherein the
versal use in retail stores and shops. The price tag chan
diagonally connecting leg of the Z de?nes interiorly op
nel referred to is usually a metallic or plastic strip of
posite acute angles which are diminished on pressing of the
generally C-shaped cross-section having an elongated back
opposite parallel legs to permit insertion of this com
member by which it is af?xed to the vertical edge of the 55 ponent between the ?anges of the price channel with which
display shelf with which it is associated. The height of
it is to be operatively associated, or removal therefrom.
the channel member is normally chosen to be of no greater
dimension than the thickness of the shelf edge to which
it is attached. In all cases, the top and bottom edges of
Continuous with the distal end of one of the parallel legs
of the 2, is another or fourth leg which extends substan
tially in the direction towards the opposite leg of the Z
the channel are ?anged generally downwardly and up 60 a distance at least sufficient to clear the ?ange of the
wardly, respectively, towards each other to form opposed
channel with which it is associated in use. A ?fth leg
horizontally disposed retaining grooves. Flexible tags
continuous with the fourth leg is provided which extends
having price or other information thereon are conven
outwardly from the main plane of the Z-shaped portion
tionally snapped into place within the opposed grooves 65 to provide means for mounting the display such as a card,
provided by the C-shaped channel, whereby the lower and
outwardly of the channel in which the Z-shaped portion is
upper edges of Lhe tags are behind the lower and upper
mounted. Because of the con?guration of the device de
scribed, when the latter is to be mounted in a price chan
nel, it is necessary to insert one of the two parallel legs
edges of the channel, respectively. The height dimensions
of the tags with respect to the vertical distances between
the opposed grooves of the channels and the ?exibility 70 of the Z-shaped portion within a ?ange of the channel
and then to squeeze the other parallel leg towards the
of the material of the tags are conventionally chosen to
?rst
one to permit insertion of said other leg within the
be such that in the expanded relationship of the tags
other associated ?ange of the channel. As will be ap
3,091,875
parent, in use, the only part of the device not within the
plane of the channel itself, is the extension upon which
the display card or other advertising means is supported.
As a result, the device may not be manipulated readily for
squeezing the parallel legs together for insertion into the
channel. This disadvantage of difficulty of manipulation is
greatly increased when the device is already in the channel
and it is desired to remove it for placing it in another chan
4
adapted to extend within the other groove of the mount
ing member when the support is mounted therein, and a
sixth leg attached to the end of said ?fth leg extending
in substantially parallel relationship with said ?rst leg
and in the opposite direction thereof, said ?rst and sixth
legs having at least portions thereof directly opposed.
A speci?c embodiment of the invention will now be
described below with reference to the accompanying draw
ings wherein:
nel or for any other reason. The same difficulty is still
FIG. 1 is a perspective view of a display support de
more pronounced when the device is fashioned for adapta 10
vice
mounted in a C-shaped channel of a height that may
bility within channels of greater and lesser heights and the
be considered greater than normal;
device has been inserted into a channel of lesser heights
FIG. 2 is a perspective view of the same device shown
whereby the opposed legs within the ?anges are under
in FIG. 1 now supported in a C-shaped channel of a
excessive tension. On the other hand, if the tension of
parts is reduced during manufacture to overcome the last 15 height that may be considered to be less than that of the
usual channel;
disadvantage; the device, when inserted into channels of
FIG. 3 is a side elevation of the device shown in FIGS.
greater height exerts minimum tension with the result that
1 and 2 and removed from the channels of those ?gures;
the device may easily be displaced from such channel by
FIG. 4 is a plan view of the device of FIG. 3; and
inadvertent jostling.
FIG. 5 is an end view of the device of FIGS. 3 and 4,
In USP 2,923,078 and USP 2,941,321 there are also 20
taken in the direction from right to left as viewed in the
disclosed display support devices of unitary bent wire.
latter ?gures.
‘In these devices, the portions of wire separating and
Referring to FIG. 1, a price tag channel 2 of the usual
exerting tension upon the opposed legs that ?t within the
C-shaped cross-sectional con?guration, but of greater
?anges of the channels are of varying con?gurations.
However, as in the display support device of USP 2,850‘, 25 height that most usual, is provided with a straight back
portion 3 by which the channel 2 may be fastened to the
820, these later devices also have their unitary extensions,
vertical edge of a shelf (not shown) as by adhesives,
which bear the displays, continuous with the distal end
nails, screws, retaining brackets, or the like. Channel 2
of only one of the legs of the supporting structure por
is provided at its upper and lower parallel edges with in
tions. As a result, limitations and disadvantages with
respect to insertion, removal, and adaptability of these 30 wardly turned ?anges 3 and 4 forming opposed inwardly
open parallel grooves 5 and 6 which are adapted to re
devices, are quite similar to those inherent in the display
ceive price tags, cards or other display devices which are
structure of USP 2,850,820 described above.
preferably ?exible to permit insertion behind ?anges 3 and
With the foregoing disadvantages and shortcomings of
4 of channel 2.
the prior art in View, it is a primary object of the present
Mounted on channel 2 of FIG. 1 is .a display support
invention to provide a simple, highly efficient display sup 35
device 8. 'In accordance with the present invention, this
port device, which is particularly adapted to be attached
to or detached from a generally C-shaped support such as
the price tag chanenls with which retail merchandising
stores are now provided.
device is formed of a continuous wire comprising a ?rst
leg 9, which, as indicated in broken lines, is adapted to
be received within the upper groove 6 formed by ?ange
It is another object of the invention to provide such 40 4 of channel 2. Connected to leg 9 is a generally down
wardly directed second leg 10 positioned in a plane that
is substantially parallel to the plane of back portion 3 of
which may be manufactured economically so that it adds
the channel 2. A third leg 11 is connected to leg 10 and
no substantial cost to the advertising overhead of the
is directed both downwardly generally (FIG. 3) and out
store, even when used in large numbers.
wardly with respect to leg 10 (FIG. 4) and generally re
It is another object of the invention to provide such
versely with respect to leg 9 (FIG. 5). A fourth leg 12
a display ?xture which may readily be attached to and
is attached to leg 11 and (as best seen in FIGS. 4 and 5)
detached from the conventional C-shaped channel by a
is disposed substantially in a vertical plane that is per
simple one-hand manipulation.
pendicular to the vertical plane that extends through the
It is another object of this invention to provide such a
entire lengths of leg 9 and of a leg 17 which is parallel
50
device which is as readily adaptable for use with channels
thereto and is described in greater detail hereinafter.
of either comparatively lesser or greater heights as it is
Fourth leg 12 continues into a spring loop 13, which is
for channels of more conventional heights.
shown consisting of four pressed turns for a dual purpose
Other objects and advantages of the invention will be
which will also appear hereinafter.
come apparent as a result of a better understanding there
Extending from the other end of loop 13, is a ?fth leg
55
of upon reference to the following description.
14 extending in a vertical plane that is substantially
Generally, the invention resides in the provision of an
parallel to the vertical plane of leg 12 (FIGS. 4 and 5)
advertising display support adapted for resilient engage
and hence is also perpendicular to said vertical plane
ment between the oppositely disposed grooves formed by
passing through legs 9 and 17. A sixth leg is connected
the opposed ?anges of a mounting member of generally
C-shaped cross-section, said display support comprising: 60 to leg 14 and is directed both downwardly generally (FIG.
3) and outwardly with respect to leg 14 (FIG. 5) and
a continuous length of resilient material of substantially
generally reversely with respect to leg 17 (FIG. 5). A
uniform cross-section forming a ?rst leg adapted to be
seventh leg 16 is attached to leg 15 and is directed gen
retained within one of the opposed grooves formed by the
erally downwardly and in a plane that is substantially
opposed ?anges on a mounting member of generally 0
shaped cross-section, a second leg extending from said 65 parallel to the back portion 3 of channel 2 when device 8
is supported in the latter as shown in FIG. 1.
?rst leg at least a distance whereby said second leg is
Eighth leg 17, previously referred to above, is con~
adapted to protrude out of the groove in which said ?rst
nected
to leg 16 and is disposed parallel to leg 9 while ex
leg is retained, a third leg extending from the second
tending reversely thereto (FIG. 5), so that when said
leg at an angle thereto in a direction adapted to extend
outwardly from the mounting member when the display 70 leg 17 is positioned within groove 7 behind lower ?ange
5 of channel 2, as shown in FIG. 1, the lengths of legs
support is mounted therein, a loop attached to the end
9
and 17 are substantially entirely directly opposed.
of the third leg and adapted to support thereon a display
A display card C of substantial size, indicated in broken
device, a fourth leg extending from the other end of said
lines in FIG. 1, may be forcibly inserted between the
loop to form an angle with said third leg, a ?fth leg ex:
tending at an angle to said fourth leg in a direction 75 closely adjacent middle two turns of the loop 13, which
a device which is of a one-piece resilient material structure
5
3,091,875
then clampingly retain card C in the desired position on
device 8 with relation to goods which may be on the shelf
(not shown) to which channel 2 is .attached, for example.
As will be understood from the foregoing, the device
8, prior to insertion in a price channel, has the general
con?guration shown in FIGS. 3-5. Thus, prior to use
6
generally C-shaped cross-section, said display support
comprising: a length of material forming a ?rst leg
adapted to be retained within one of the opposed grooves
formed by the opposed ?anges on a mounting member of
generally C-shaped cross-section, a second leg extending
from said ?rst leg at least a distance whereby said second
of the device, the resilience of spring loop 13 thereof
leg is adapted to protrude out of the groove in which said
biases the portion of the device consisting of legs 9, 10, 11
?rst leg is retained, a third leg extending from said second
and '12 away from the portion thereof consisting of legs
leg at an angle thereto in a direction adapted to extend
14, .15, 16 and 17. In this condition, the display support 10 outwardly from the mounting :member when the display
device 8, occupies minimum space and lends itself to be
support is mounted therein, a loop attached to the end of
ing packed in large quantities for shipment by nesting or
said third leg and adapted to support thereon a display de
even being dropped haphazardly in containers of reason
vice, a fourth leg extending from the other end of said
able dimensions.
loop to form an angle with said third leg, a ?fth leg ex
In use, the display card C is preferably forced between
tending at an ‘angle to said fourth leg in a direction
the middle turns of spring loop 13 whereby the inherent
adapted to extend into the other groove of the mounting
resilient biasing of the turns towards each other causes
member when the support is mounted thereon, and a sixth
clamping engagement and retention of card C therebe
leg attached to the end of said ?fth leg extending in sub
tween, in its chosen relationship to spring loop 13. Usu
stantially parallel relationship with said ?rst leg and in
ally, the card is positioned in the loop 13 so that it points 20 the opposite direction thereof, and adapted to be retained
in the direction indicated in FIG. 1. Obviously, however,
within the other of the opposed grooves of the C-shaped
it may be positioned otherwise as desired.
mounting member, said ?rst and sixth legs having at least
The display device ‘with the card C supported in spring
portions thereof directly opposed.
loop 13 thereof may then be a?ixed in a comparatively
2. An advertising display support as claimed in claim 1
high channel such as 2 shown in FIG. 1 by simply holding 25 wherein at least said loop resiliently biases said third and
‘and squeezing legs 12 and 14 together in one hand.
fourth legs apart.
Then, with parallel legs 9 and ‘17 closer to each other
3. An advertising display support adapted for resilient
than the proximate edges of ?anges 4 and 5, of channel 2,
engagement between the oppositely disposed grooves
legs 9 and =17 maybe positioned below and above grooves
formed by the opposed ?anges of 'a mounting member of
6 and 7, respectively. Pressure on legs 12 and 14 may
generally C-shaped cross-section, said display support
then be released to permit the inherent spring action of
comprising: a continuous length of resilient material of
spring loop 13 to separate legs 12 and 14 apart whereby
substantially uniform cross-section forming a first leg
legs 9 and 17 are resiliently seated within grooves 6 and
adapted to be retained within one of the opposed grooves
7, respectively. Since legs 9 and 17 have the lengths
formed by the opposed ?anges on a mounting member of
thereof substantially entirely directly opposed to each 35 generally C-shaped cross-section, a second leg extending
other, a ?rm seating of the device in the channel 2 results,
from said ?rst leg at least a distance whereby said second
whereby normal lateral and/ or torque forces inadvertent
ly applied against the device 8 will be insu?icient to unseat
it from the channel 2. However, as will be apparent, the
device 8, while ?rm in its channel mounting in which it is
seated, is easily removable therefrom with one hand by
squeezing legs ‘12 and 14 towards each other until legs
9 and 17 are free of ?anges 4 and 5.
The same device 8, due to its unique construction, is
also particularly adaptable for use in channels of compara
leg is adapted to protrude out of the groove in which said
?rst leg is retained, a third leg extending from said sec—
ond leg at an angle thereto in a direction adapted to extend
outwardly from the mounting member when the display
support is mounted therein, a loop attached to the end
of said third leg and adapted to support thereon a display
device, a fourth leg extending from the other end of said
loop to form an angle with said third leg, a ?fth leg extend
ing at an angle to said fourth leg in a direction adapted to
tively lesser height than normal. In such application, 45 extend into the other groove of the mounting member
preferably after insertion of card C within spring loop
when the support is mounted thereon, and a sixth ‘leg at
13 as before, legs 12 and 14 are squeezed together as be
tached to the end of said ?fth leg extending in substan
fore. In this case, however, the squeezing is continued
tially parallel relationship with said ?rst leg and in the
until at least a portion of leg .12 passes below leg 14
opposite direction thereof, and adapted to be retained with
(see FIGS. 2. and 3). Thus, legs 9 ‘and 17 are brought
in the other of the opposed grooves of the C-shaped
close enough together to permit insertion thereof behind
?anges 4' and 5’ of smaller channel 2', whereupon release
mounting member, said ?rst and sixth legs having at least
portions thereof directly opposed.
4. An advertising display support adapted for resilient
grooves 6' and 7', respectively. As will be apparent (par
engagement
between the oppositely disposed lgtrooves
ticularly upon viewing FIGS. 4 and 5) due to the novel 55 formed by the opposed ?anges of a mounting member
relations-hip of the parts of the device, such extreme
of generally C-shaped cross-section, said display support
squeezing together of legs 12 and 114 is possible without en
comprising: a continuous length of resilient material of
gagement of any of said parts, at least until legs 9 and 17
substantially uniform cross-section forming a ?rst leg
of hand pressure causes seating of legs 9 and 17 within
are substantially in abutment. Hence, it will be apparent
adapted to be retained within one of the opposed grooves
that the device of the invention is usable in channels 60 formed by the opposed ?anges on a mounting member of
of comparatively greater heights which are just a little
generally C-shaped cross-section, a second leg extending
shorter than the vertical distance between legs 9 and 17
from said ?rst leg at least a distance whereby said second
in the fully biased position, as shown in FIG. 3, as well
leg is adapted to protrude out of the groove in which said
‘as in channels having heights not substantially greater than
?rst
leg is retained, a third leg ‘extending from the second
the over all height of either leg 10 or leg 16, or than the 65
leg at an angle thereto in a direction adapted to extend
greater of them, if unequal.
outwardly ‘from the mounting member when the display
While a single embodiment of the invention has been
support
is mounted therein and generally reversely with
described and illustrated; as will appear to those skilled in
respect to said ?rst leg, a fourth leg extending from said
the art, many changes and modi?cations may be made
third leg at an angle thereto in a direction generally per
therein without departing from the spirit and scope of the
pendicular to a plane passing through the length of said
invent-ion as set forth in the appended claims.
?rst leg, a loop attached to the end of said fourth leg
I claim:
and adapted to support thereon a display device, a ?fth
1. An advertising display support adapted for resilient
engagement between the oppositely disposed grooves
leg extending from the other end of said loop to form an
formed by the opposed ?anges of a mounting member of 75 angle with said fourth leg in a direction generally per
3,091,875
5%
leg adapted to extend outwardly from the mounting mem
:ber when the display support is mounted therein and gen
erally reversely with respect to said ?rst leg to form an
acute angle therewith, a fourth straight leg extending from
pendicular to another plane passing through the length
of said ?rst leg, a sixth leg extending at an angle to said
?fth leg in a direction adapted to extend inwardly toward
the mounting member when the display support is
mounted therein and generally in a direction similar to
that of said ?rst leg, a seventh leg extending at an angle
to said sixth leg in a direction adapted to extend into the
other groove of the mounting member when the support
is mounted thereon, and an eighth leg attached to the end
of said seventh leg and extending in substantially parallel
relationship with said ?rst leg and in the opposite direction
thereof, said ?rst and eighth legs having at least portions
thereof directly opposed.
said third leg at an obtuse angle thereto in a direction gen
erally perpendicular to a plane passing through the length
of said ?rst straight leg, a loop attached to the end of
said fourth leg, said loop comprising at least two close
resilient turns adapted to support therebetween a display
10
device, a ?fth straight leg extending from the other end
of said loop to form an angle with said fourth leg in
planes substantially parallel’ to the main plane of said
turns, said ?fth leg also extending in a direction generally
perpendicular to another plane passing through the length
5. An advertising display support as claimed in claim 4
of said ?rst leg, a sixth leg extending at an angle to said
wherein said loop comprises at least two turns adapted to
?fth leg in a direction adapted to extend inwardly toward
clamp therebetween the web of a display device.
the mounting member when the display support is mounted
6. An advertising display support as claimed in claim 4
therein, and generally in a direction similar to that of said
wherein said ‘fourth and ?fth legs are squeezable past
?rst leg, a seventh leg extending at an angle to said sixth
each other without engagement.
7. An advertising display support as claimed in claim 6 20 leg in a direction adapted to extend into the other groove
of the mounting member when the support is mounted
wherein upon squeezing of said fourth leg past said ?fth
‘thereon, and an eighth leg attached to the end of said
leg, said ?rst leg is movable past the end of said ?fth
seventh leg and extending in substantially parallel relation
leg without engagement of said ?rst leg with any other
ship with said ?rst leg and in the opposite direction thereof
of said legs.
8. An advertising display support adapted for resilient 25 and adapted to be retained within the other of the opposed
grooves of the C-shaped mounting member, said ?rst and
engagement between ‘the oppositely disposed grooves
eighth legs having at least portions thereof directly op
formed by the opposed ?anges of a mounting member of
posed.
generally C-shaped cross-section, said display support com~
prising: a continuous length of resilient wire material of
References Cited in the ?le of this patent
substantially uniform cross-section ‘forming a ?rst straight 30
leg adapted to ‘be retained within one of the opposed
UNITED STATES PATENTS
grooves formed by the opposed ?anges on a mounting
1,933,474
Ekedahl ____________ __ Oct. 31, 1933
member of generally C-shaped cross-section, a second
2,130,945
Browne-ll ____________ __ Sept. 30, 1938
straight leg extending from said ?rst leg at least a distance
Gutterson ____________ __ Nov. 11, 1958
whereby said second leg is adapted to protrude out of the 35 2,859,546
groove in which said ?rst leg is retained, a third straight
3,015,177
Hembd ______________ __ Jan. 2, 1962
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