close

Вход

Забыли?

вход по аккаунту

?

Патент USA US3093927

код для вставки
June 18, 1963
M_ KRAKAUER ETAL
3,093,918
ILLUMINATED DISPLAY ASSEMBLY
Filed Aug. 7, 1959
3 Sheets-Sheet 1
.I
à
«u
JNVENTORS
MERE/¿L
KQAKHUE@
Wmv-ER L. K H
OC
@wom/EY
June 18, 1963
M. KRAKAUER ETAL
3,093,918
ILLUMINATED DISPLAY ASSEMBLY
Filed Aug. 7, 1959
3 Sheets-Sheet 2
l 36
v
/50
¿ó
/
____L
IEHRETI‘ES
____¿ï’fl
h.
1.11111
rl
A
l Ill/1:71)",
INVENTORS
MEQ/2ML KRQKHUEP
WQLTEQ L. KOCH
WM
HTTOPNEY’
June 18, 1963
M, KRAKAUER l-:TAL
3,093,918
ILLUMINATED DISPLAY ASSEMBLY
Filed Aug. 7, 1959
5 Sheets-Sheet 3
//
NIL,
„É1;:MA
/
INVENT
KP
y,
United States Patent Otitice
1
3,093,918
ILLUP/HNATED DISFLAY ASSEMBLY
Merrill Krakauer and ‘Walter L. Koch, Livingston, NJ.,
assignors to Rowe Manufacturing Co., Inc., Whippany,
NJ., a corporation of New York
Filed Aug. 7, 1959, Ser. No. 832,232
3 Claims. (Cl. ‘l0-126)
‘Our invention relates to an illuminated display assem
bly and more particularly to a merchandising machine
display assembly which closely simulates the appearance
35%.?,9 l 8
Patented .lune i8, 1963
2
illuminated display assembly which permits the particu
lar type or brand of article being simulated to be changed
in a rapid, expeditious and inexpensive manner.
A further object of our invention is to provide an
illuminated display assembly which is simple and inex
pensive in construction.
Other and further objects of our invention will appear
from the following description:
In general our invention contemplates the provision
of an illuminated display assembly for a merchandising
machine including a transparent housing formed to the
shape of the article 'being simulated together with a
translucent insert `for the housing. We fold the insert
to the shape of the article from a ilat blank printed with
of an article which is dispensed by the machine.
In the merchandising machine art, it is necessary to
apprise the customer of the kind and bran-ds of mer
chandise which- are to be sold by the machine. One 15 indicia simulating that carried by the actual article. We
manner in which this purpose can be accomplished is
provide our assembly with a frame carrying the housing
to print or ‘otherwise impress a legend containing this
and insert. In one form of our invention the frame is
information on the machine. It will be appreciated that
formed with a backing member and the insert is sealed
this method of merchandising the articles to be sold ac
between the housing and the frame «backing to protect
complishes not-hing in the way of promoting sales as
the insert carrying the indicia. In another form of our
by prompting “impulse buying” since such a legend per
invention the insert carrying the indicia is readily remov
forms no function other than that of merely informing
able Írom the housing to permit it to be replaced in a
a potential customer of the merchandise which is available.
rapid, expeditious, and inexpensive manner. A lamp dis
If almerchandising machine is to act as an effective
posed within the housing illuminates the display by trans
“salesman” in a highly competitive market such as the 25 mitted light passing through the insert. We employ any
cigarette market, it is necessary that the machine be
suitable means for mounting the yframe yon a merchandis
provided with an attractive display to induce potential
ing machine cabinet.
customers to buy. It has been suggested that a dummy
In the accompanying drawings which forni part of
display which simulates the appearance of an article dis
the instant speciñcation and which are to be read in
pensed by the machine be mounted on the machine. It 30 conjunction therewith and in which like reference num
Will be appreciated that such a display must have the
erals are used to indicate like parts in the various views:
shape of the article such as a package of cigarettes and
FIGURE l is an exploded view ‘of one form of our
it must carry indicia simulating those printed on the
illuminated display assembly showing the relation of the
article package.
parts.
One method which has been proposed in the prior art 35
FIGURE 2 is a sectional View of the yform of our illu
for making such a display is to tirst print a plastic sheet
minated display assembly shown in lFIGURE l.
with the indicia simulating that on the article package
FIGURE 3 is a plan view of a blank forming the
and then to mold the sheet to the shape of the article.
insert of our illuminated display assembly.
As a result of the molding operation, the indicia placed
FIGURE 4 is an exploded view showing the relation
on the sheet before molding are distorted with the result 40 ship of the various parts of an alternate form of our
that the display does not closely simulate the appearance
illuminated display assembly.
of the article lbeing sold. These molded displays of the
yFIGURE 5 is a fragmentary elevation of a merchan
prior art, moreover, become dusty and the indicia be
dising machine cabinet provided with the form of our
comes Worn and dull after a period of time in use of
illuminated display assembly shown in FIGURE 4.
the display. When the indicia Ibecomes dull and lifeless
FIGURE 6 is a sectional View of our illuminated
45
as a result of soiling and wear, therentire display must
display assembly taken along the line 6_6 of FIGURE 5.
be replaced with the resultant expense to the operator.
FIGURE 7 is a perspective view of an alternate ¿form
We have invented an illuminated display assembly for
of insert with a part broken away for the form of our
a merchandising machine which overcomes the defects
illuminated display shown in FIGURE 4.
of displays of the prior art. Our display assembly very
Referring now more particularly to FIGURES l and 2
50
closely simulates the appearance of an article dispensed
of the drawings, our illuminated display assembly indi
by the merchandising machine since it introduces no
cated generally by the reference character 1l] includes a
distortion of the indicia simulating that of an actual article
frame 12, the central portion of which carries a. backing
being dispensed by the machine. `One form of our dis~
I4 in the shape of ‘the article such as a package of
play protects the indicia of the display against wear and
cigarettes to be simulated. The `frame l2 carries a pe
deterioration even after a long period `of time in use.
ripheral ilange I6 which assists in mounting the assembly
Another form of our display permits the particular brand
on a merchandising machine cabinet in a manner to be
or type of article being simulated to be changed without
described hereinafter. Preferably we mold the frame l2,
discarding the entire old display and thus the particular
the ‘back 14 and the Íìange 16 as an integral unit from
type or kind of article being simulated may be changed
a suitable plastic material such for example as polystyrene,
60
with much less expense than is involved in changing the
which, as will be explained hereinafter, may be either
display in the prior art. Our display assembly is simple
transparent or translucent.
and inexpensive in construction.
Our assembly includes a cover indicated generally by
One object or our invention is to provide an illumi
the reference character 1S including a housing Ztl in the
nated display assembly which very closely simulates the
lform of the article, such as a package of cigarettes, to be
appearance of an article being sold by a merchandising 65 simulated and a frame 22 provided with a peripheral
machine without distortion of the indicia simulating that
flange 24. We mold the cover 18 from a suitable trans
of the article.
parent material such for example as a clear polystyrene
Another :object of `our invention is to provide an illu
plastic, acrylic resins, allyl resins or the like. We so
minated display assembly in which the indicia of the
form the cover I8 with respect to the frame 12 `and back
70
display is protected against soiling and wear in use.
»14 that frame 22 is adapted to tit closely over the frame
Still another object of our invention is to provide an`
12, and backing 14 is adapted to lit within the housing 20.
_
"
3,093,918
3
4
We provide our assembly with an insert indicated gen
erally by the reference character 26 carrying indicia such
tral portions of the frame l2 and 22 to `enhance the
appearance of the assembly. While we have described
as the brand name and the like simulating the indicia pro- l
one specific means by which our assembly may be se- .
vided on the package of the actual article dispensed by the
cured to the cabinet door 66, it is to be understood that
any other appropriate means may be employed.
machine. As can be seen by reference to FIGURE 3,
we form the insert 26 from a dat blank 23 of material cut
In a further form of our invention shown in FIGURE 7
from a sheet to provide respective top and bottom exten
in which the insert 26 to be used with the form of our
sions 3i) and 32 and side extensions 34 and 36. In our
assembly either the backing 14 or the insert 26 must be
we form the insert 26 from a relatively thin blank 2S of
formed from translucent material. If desired, both the
plastic material and provide a separate removable plastic
backing I4 and the insert 26 may be formed of translucent
material. Preferably we form the insert 26 from a suit
backing 76 molded to the shape of the article to be simu
lated and adapted to ñt into the housing 2S to sandwich
the blank 28 between the backing 76 and the housing Zit.L
it will be appreciated that in this form of `our invention
one or the other of the backing 76 `and the blank 2S must
be formed of translucent material and if desired, both
invention shown in FIGURE 4 is readily replaceable,
able translucent plastic such for example as polyethylene.
While the blank Zâ is in its hat state we print or other~
Wise impress on the blank indicia simulating that pro~
vided on the front, top, bottom, and sides of the article
being simulated. We fold the top 3i) and the bottom
members rnay be formed from translucent material. ~
In use of the form of our invention shown in FIGURES
32 along respective lines 38 and 4i) and we fold the sides
34 and 36 along lines 42 and 44 to cause the insert 26
to assume the shape of the article being simulated.
1 and 2, We assemble the cover 1S on the backing 14 with
20 the insert 26 sandwiched between the housing 20 and the
backing I4. The mat 46 is sandwiched between the
lf desired, we provide our assembly with a decorative
frames 22 and i2. When the parts have been assembled,
mat 46 adapted to be sandwiched between the frame 22
we seal the ilanges 16 and 24 by any suitable means such
and the frame I2 when the parts are assembled. We pro
for example as by the use of a suitable plastic adhesive.
vide the mat 46 with a central opening 48 of substantially
the same size as the front of the insert 26. When the parts 25 Our assembly may then be mounted on the door 66 of a
merchandising machine in any convenient manner such as
of the form of our assembly shown in FIGURES l to 3
that described in connection with the form of our inven
are assembled as shown in FIGURE 2, mat 46 is sand
tion shown in FIGURE 4. A source of illumination such
wiched between the frames 22 and 12 and the insert 26 is
as the lamp 64 in this form of our invention is carried by
sandwiched between the housing 2t) and the backing 14.
We seal the insert 26 between the housing 20 and the 30 the machine cabinet in a position to illuminate the insert
26 by light transmitted through the backing I4 and through
backing 14 in any suitable manner such as by heat sealing
the insert 26. This form of our invention seals the insert
the plastic members to each other or by applying an ap
between the housing Ztl and the backing la to protect the
propriate adhesive in the area of the flanges 16 and 24.
In this manner no dust or dirt can collect on the insert
indicia against deterioration and dirt.
carrying the indicia and the indicia is protected against 35
In the form of our invention shown in FIGURE 4, we
assemble frame 22 on frame 'I2 with the insert 26 disposed
deteriorating under the action of any external influence.
Referring now to FIGURE 4 an alternate form of our
invention comprises the cover indicated generally by the
reference character 18 having the housing 20, frame 22,
and ilange 24. In this form of our invention rather than
having a backing 14 in the shape of the article being si
mulated, the frame 12 carries a central support plate 5t).
within the housing. When it is desired to change the
indicia, the parts may be separated and the insert 26 may
readily be changed. It the insert 26 is formed from a
blank 28 of relatively thin material, we provide the assem
bly with a separate backing 76.
It will be seen that we have accomplished the objects
of our invention. We have provided an illuminated dis
play assembly for a merchandising machine which very
closely simulates the appearance of an article being dis
Any suitable means such for example as rivets 52 se
cure a plate 54 carrying a bracket 56 to the plate 50.
We employ any suitable means such for example as a
45 pensed without introducing distortion of the indicia such
screw 53 to secure a lamp socket 6d to the bracket S6.
as is present in displays of the prior art. In one form of
our invention, the insert carrying the indicia is sealed in
an enclosed space to protect it against dirt and deteriora
in socket 60.
.
The form of our invention shown in FIGURE 4 also 50 tion. In another form of our invention the insert carrying
the indicia may be removed and replaced in the event that
includes a mat 46 and an insert 26. In this form of our
it becomes soiled or worn without the necessity for replac
invention, we cut the blank 28 from a relatively heavy
ing the entire display. Our assembly is simple and inex~
gauge sheet of plastic so that the insert has suh'icient struc
pensive to construct.
tural strength to retain its shape when disposed in hous
ît will be understood that certain features and sub
ing 20 without the necessity of employing a backing such
combinations are of utility and may be employed without
as the backing 14. This form of our invention permits the
reference to other features and subcombinations. This is
ready removal and replacement of the insert 26 without
contemplated by and is within the scope of our claims.
the necessity for replacing an entire display as is required
It is further obvious that various changes may be made
in assemblies of the prior art.
in details within the scope of our claims without departing
Referring now to FIGURES 5 and 6, we have shown
60 from the spirit of our invention. It is, therefore, to be
the form of our invention illustrated in FIGURE 4 in
understood that our invention is not to be limited to the
position on the door 66 of a merchandising machine cab
specific details shown and described.
inet. We dispose the assembly of the cover 18 having
Having thus described our invention, whatwe claim is:
the frame 22 with the frame 12 in an opening 68 in the
l. A merchandising machine display assembly for simu
door 66 and with the flange 24 in engagement with the
lating the appearance of a boxlike package carrying indicia
inside of the door. We employ any suitable means such
on a face and sides including in combination a base, a
for example as screws 76‘ for securing a retainer 72 to the
transparent housing conforming to the shape of said box
inside of the door 66. Retainer 72 engages the flange 16
like package carried by said base, said housing having an
to hold the `assembly in position on the door. We pro
outwardly directed face and inwardly extending sides ap
vide the form `of our assembly shown in FIGURE 4 with
proximating the dimensions of the corresponding parts of
openings 74 in the plates 54 and 59 to permit air to
said package, said housing being formed with an open
circulate within the housing 2t). It will be understood that
back, a blank of translucent material cut to provide panels
the form of our invention shown in FIGURES l and 2
corresponding to the face and sides of said package, said
may be assembled on a merchandising machine cabinet
panels carrying indicia simulating the indicia carried by
Respective conductors 60 and 62 connected to a suitable
source (not shown) of electrical energy light a lamp 6‘4
door in the same manner.
Preferably we recess the cen
the corresponding parts of said package, said blank being
3,093,918
5
folded to form an insert, said insert being nested within
said housing through said open back with the side panels
thereof in engagement with the sides of said housing.
2. A merchandising machine display assembly for
material cut to provide panels corresponding to the face
and sides of said package, said panels carrying indicia
simulating the indicia carried by the corresponding parts
of said package, said blank being folded to form an insert,
simulating the appearance of a boxlike package bearing CII said insert being nested in said housing through said open
indicia on a face and sides including in combination a base
back with the side panels thereof in engagement with the
forming a iirst frame, a transparent housing conforming
sides of said housing, a second frame, a source of illumi
to the shape of said bor/.like package carried by said base,
nation carried by said second frame, means for holding
said housing having an outwardly directed face and in
said iirst and second frames together with said source of
Wardly extending sides approximating the dimensions of
illumination disposed behind said insert and a decorative
the corresponding parts of said package, said housing
being formed with an open back, a blank of transiucent
material cut to provide panels corresponding to the face
and sides of said package, said panels carrying indicia
simulating the indicia carried by the corresponding parts
of said package, said blank being folded to form an insert,
said insert being nested in said housing through said open
back with the side panels thereof in engagement With the
sides of said housing, a second frame, `a source of illumi
nation carried by said second frame and means for hold 20
ing said t'irst and second frames together with said source
of illumination disposed behind said insert.
3. A merchandising machine display assembly for simu
lating the appearance of a boxlike package bearing indicia
on a face and sides including in combination a base form 25
ing a first frame, a transparent housing conforming to
the shape of said boxlike package carried by said base,
said housing having an outwardly directed face and in
wardly extending sides approximating the dimensions of
the corresponding parts of said package, said housing be- 30
ing formed with an open back, a blank of translucent
mat sandwiched between said frames.
References Cited in the tile of this patent
UNITED STATES PATENTS
1,466,422
1,784,937
1,793,050
1,923,309
1,935,764
2,027,187
2,100,111
2,177,294
Clark ________________ __ Aug. 28,
Kreslawsky ___________ __ Dec. 16,
Brunhotî _____________ __ Feb. 17,
Henderson ___________ __ Aug. 22,
Botham ______________ __ Nov. 21,
Luna __________________ __ lan. 7,
Stonebraker __________ __ Nov. 23,
Buzick et al ____________ __ Oct. 24,
1923
1930
19311
1933
1933
1936
1937
1939
2,849,817
2,871,081
2,895,834
2,924,035
Krager _______________ __ Sept. 2,
Greene et al ___________ __ Ian. 27,
Brav _________________ __ July 21,
Linker ________________ __ Feb. 9,
1958
1959
1959
1960
FGRETGN PATENTS
344,822
511,241
647,605
France _______________ __ Sept. 17, 190:4
Belgium ______________ __ May 31, 1952
Great Britain _________ __ Dec. 20, 1950
Документ
Категория
Без категории
Просмотров
0
Размер файла
669 Кб
Теги
1/--страниц
Пожаловаться на содержимое документа