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Topic #1 – Merchant account 101 Topic #2 – How to save money

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Topic #1 – Merchant account 101
Topic #2 – How to save money and
what to look for
Topic #3 – Interchange plus pricing
Topic #4 – eMerchant
Parts of the Puzzle of an Ecommerce
Merchant Account
1. ) Shopping Cart
2. ) Gateway
Online Automation / Software
3. ) Platform
4. ) Processing Bank
We are an ISO/ Agent / Rep
Cards Services
Average Ticket Size
- Amex
- Visa & MasterCard
- Discover
Brick and Mortar
Ecommerce Credit Card Processing
Wireless Credit Card Processing
“Credit Card Acceptance is the gasoline that
makes your eCommerce engine run”
Largest eCommerce Costs
-Labor
-Advertising
-Development Costs
-Bank Fees (Credit Card Processing)
*As high as 5% for some
Rate Criteria
1) Transaction Type
-Retail (Swiped)
-Moto (Card Not Present)
-Internet (Card Not Present)
2) Type of Card Presented
-Standard
-Debit or Check Card
-Rewards
-Corporate
Costs You Can’t Control
• Hard Costs from Visa – MasterCard
(Interchange)
• Type of Card being Presented
TRUE COST… Really, Really
TYPE
INTERCHANGE
DUES &
ASSESSMENTS
Buy
RATE
Visa Debit
1.60%
.11%
1.71%
Visa Standard
1.80%
.11%
1.91%
MC Standard
1.89%
.12%
2.01%
MC Rewards
2.00%
.12%
2.12%
Visa Rewards
1.95%
.11%
2.06%
Over 200 Card Types!
Legitimate Fees
-Discount Rate (Easy to Calculate on the Statement)
-Transaction Fee
-AVS (Address Verification Fee)
-Monthly Service Charge, Statement Fee ($5 - $15)
-Chargeback Fee ($15 - $25)
-Minimum Processing ($15 - $25)
Legitimate Fees – Charged by the Association and
Passed On from the Processor to you, the Merchant
Master Card Cross Border Fee
Visa International Fee
Discover International Fee
Visa Access Fee
Master Card Access Fee
Discover Data Usage Fee
Dues and Assessments
.55%
.45%
.75%
$.0195
$.0185
$.0075
.11%
The Fees
-Set Up Fees
-Application Fees
-Unexplained Annual Fees
-Teaser Rates on Qualified Discount Rate
-Premiums Above Actual Association Fees
-Transaction Fee Premiums on Non Qualified Transactions
-Batch fees as a premium over Transaction Fee
8 Tips to Lowering your Credit Card Acceptance Costs
TIP #1
Always attempt an AVS Match
-Address Verification
-Transaction “Downgrade”
-Doesn’t matter to your cost if there is no match
8 Tips to Lowering your Credit Card Acceptance Costs
TIP #2
Provide all the required data
-Transaction or Order Number
-Customer Service Number
-Transaction “Downgrade”
8 Tips to Lowering your Credit Card Acceptance Costs
TIP #3
Become PCI Compliant
-Merchant is required to be PCI Compliant*
-Expensive NOT to be PCI Compliant
-Choose PCI Compliant Partners
Gateway, Shopping Cart, Credit Card Processor
-Additional fees if you are NOT Compliant
8 Tips to Lowering your Credit Card Acceptance Costs
TIP #4
Review your Statement
1) Question Rate Increases
2) ”Bucket or Tiered” Billing
-Qualified Rate
-Mid Qualified Rate
-Non Qualified Rate
3) Question Phantom Fees
How can you take advantage of this information?
Interchange Plus Billing
-Take advantage of the lowest cost for each card
-No Mid Qualified or Non Qualified Transactions
-Billing Transparency
-No Arbitrary Rate Changes
-Easy to understand Statement
-Reduced Costs on Returns
Established 2002
Established 2002
Specialize Online Merchants
Specialize Online Merchants
Multi Bank, Solution Based Registered ISO
Multi Bank, Solution Based Registered ISO
Merchants are frustrated….
•
•
•
•
•
•
Complicated
Unreadable Statements
Rate Changes
Bank Reserves
Deposits Held
Confusing for Merchants
Industry Standard
What merchants typically get from their
merchant account providers
Big Bank
Sales Office
eMerchant Services:
Merchant Account
Ecommerce Gateway
eCheck
Multi-Currency Acceptance
What eMerchant Provides:
- Support
- Lowest Rates
- Experience
- Seamless Integration
-Merchant Advocate
- Concierge Style Service
Merchant Services Provider
GATEWAYS
BANKS
The 3 “R”s when looking for a
Merchant Provider
- References
- Reputation
- Reviews
Federal Government is Involved
-Durbin Amendment
-Finalized in July 2011
-Regulate Credit Card Fees charged to process Debit Cards
Public Information
Visa
http://usa.visa.com/merchants/operations/interchange_rates.html
MasterCard
http://www.mastercard.com/us/merchant/pdf/MasterCard_Interchange_Rates_an
d_Criteria.pdf
866-979-0260
www.emerchant.com
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