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The Atlanta Journal-Constitution Thursday, Nov. 7, 2013 An advertising publication Page 3 ALSO INSIDE How to find the school that fits you best Page 2 On-site day care lets parents attend school Page 4 Train to become a nonprofit executive Page 5 Growth in health care administration field Page 7 Thursday, Nov. 7, 2013 вЂў The Atlanta Journal-Constitution вЂў 2 Cyan Magenta Yellow Black EDU Atlanta 2 Thursday, Nov 07, 2013 EDUCATION 2 XSST AN ADVERTISING SPECIAL SECTION THE COLLEGE SEARCH How to п¬Ѓnd the school that п¬Ѓts you best By Laura Raines For EDU Atlanta D FOTOLIA eciding where to go to college can be overwhelming. There are more than 4,000 schools in the United States alone, and your task is to narrow down the search to the ones that will give you the best education for your future goals. Sound like mission impossible? Not if you have the help of an expert guide. Katherine Cohen, LinkedIn higher education expert and founder and CEO of IvyWise, a leading independent education counseling service, says students should start broadly. вЂњWe advise clients to apply to 12 to 15 institutions that are a good п¬Ѓt academically, socially and п¬Ѓnancially,вЂќ Cohen said. вЂњWeвЂ™re seeing students apply to more schools because the applicant pool has swollen and the competition can be stiff. Even being academically qualiп¬Ѓed doesnвЂ™t mean youвЂ™ll get in.вЂќ The list should include reach schools, on-target schools and some safe choices where youвЂ™re almost sure of acceptance. If you complete thorough research and п¬Ѓgure out what you want to study at each school, you should have a dozen options that would be a good п¬Ѓt. Cohen offers the following best practices and tips. Start online searches early. Ninth or 10th-graders can begin exploring college websites. Juniors and seniors should go deeper to look at each schoolвЂ™s programs, study abroad oppor- CONTACT US EDU Atlanta is a monthly advertising special section about postsecondary education in metro Atlanta. EDITORIAL John Brieske: firstname.lastname@example.org, 404-526-5664 ADVERTISING Alice Williams: email@example.com, 404-526-2507 ONLINE For online versions of the articles and a PDF of the complete section, go to www.ajc.com/go/eduatlanta. EDU Atlanta will also run in the AJCвЂ™s e-Edition on Nov. 10 and Nov. 17. Filename: 2-EDUCAT-XSST1107-XSST-S Date/Time created: Nov 8 2013 8:03:43:270AM Username: SPEEDDRIVER13 tunities, traditions and the surrounding community, Cohen said. вЂњRead campus newspapers and blogs to see whatвЂ™s happening and what issues concern students,вЂќ she said. Gain inside information on LinkedIn. вЂњLinkedIn recently lowered its age limit to 14, and has launched University Pages where students can engage with faculty, staff, alumni and students to gain more insight about a schoolвЂ™s culture and strengths,вЂќ Cohen said. Find out where alumni in your intended п¬Ѓeld work and talk to them about their career paths. You might discover a better job focus for your major and could even begin building a career support network, she said. Learning more about a career from those who work in it is especially valuable for nontraditional students aiming for a new п¬Ѓeld. Take advantage of college fairs or visits from college representatives to your high school. This is a chance to ask questions face-to-face and to contrast and compare schools. MBA fairs allow prospective students to see the various programs available for degree candidates. Visit colleges early on. вЂњAttend the official information session and tour because many schools will track your вЂ�IQвЂ™ or interest quotient,вЂќ Cohen said. A campus visit could be a positive factor when it comes to admission selection, but the best reason is to get a п¬Ѓrst-hand look at a school, its setting and the students. Communicate with admission ofп¬Ѓcers. вЂњEngage the person giving the information session and п¬Ѓnd out who reads applications from your area. Contact that person by e-mail to express your interest and get additional information,вЂќ Cohen said. Talk to the student who leads the tour. YouвЂ™ll learn more reasons why you might want to attend the school, which will help with writing application essays later. Follow your interests and request meeting with coaches or faculty in relevant departments. Follow up with thank-you notes. Ask your high school counselor for the College search continued on Page 12 Cyan Magenta Yellow Black XSST Thursday, Nov 07, 2013 EDUCATION 3 3 вЂў The Atlanta Journal-Constitution вЂў Thursday, Nov. 7, 2013 EDU Atlanta 3 AN ADVERTISING SPECIAL SECTION COVER STORY Learning that goes to work After his employer asked if he wanted more information technology duties, Toby Miller enrolled in a certiп¬Ѓcate program at Southern Polytechnic State UniversityвЂ™s Continuing Education Center. NICK ARROYO / SPECIAL Continuing education programs provide students with tools to use in their careers. By Laura Raines For EDU Atlanta D o you need more skills and training for the workplace but donвЂ™t have the time or means to earn a college degree? Many colleges and universities offer shorter-term, targeted education through their continuing and professional education departments. Market-driven, often industry-speciп¬Ѓc, Filename: 3-EDUCAT-XSST1107-XSST-S Date/Time created: Nov 8 2013 8:03:45:100AM and highly competitive, these programs specialize in education you can use. After doing some research, Toby Miller, 44, found an IT certiп¬Ѓcate program close to home at Southern Polytechnic State UniversityвЂ™s Continuing Education Center in Marietta. No stranger to п¬Ѓtting an education around a work schedule, Miller earned a bachelorвЂ™s degree in political science from Georgia State University in 2002 while he was enlisted in the Army and, afterward, serving in the Georgia National Guard. Amidst deployments, Miller has worked as a registrar for the Institute for Professionals in Taxation for 15 years. Recently, the nonproп¬Ѓt organization asked him if heвЂ™d like to assume more information technology duties. вЂњOf course I said yes. The more you know, the better, and I appreciated their wanting to Username: SPEEDDRIVER05 invest in me, but I knew I needed new skills,вЂќ Miller said. He enrolled in the basic fundamentals of internet technology certiп¬Ѓcate program at SPSU. вЂњThere were a lot of online programs, but I preferred being in class with a teacher and getting hands-on experience,вЂќ he said. Miller has completed three of the 10 required courses and is already working on the companyвЂ™s website and helping maintain its communication systems. The Institute for Professionals in Taxation is paying for tuition and books. вЂњOne of the advantages of this program is that I can apply the certiп¬Ѓcate courses toward a bachelorвЂ™s degree if I choose to pursue it. Learning continued on Page 10 Thursday, Nov. 7, 2013 вЂў The Atlanta Journal-Constitution вЂў 4 Cyan Magenta Yellow Black EDU Atlanta XSST 4 Thursday, Nov 07, 2013 EDUCATION 4 AN ADVERTISING SPECIAL SECTION STUDENT SERVICES Campus day care On-site facilities help parents get back in the classroom. By Clare Morris For EDU Atlanta F or some students, getting accepted into a postsecondary program requires overcoming an array of hurdles, from passing entrance exams to applying for п¬Ѓnancial aid. Some students have another complication to consider: Who will watch their children while theyвЂ™re in class? Obtaining consistent and reliable child care was a major concern for January Boyd when she decided to go back to school three years ago. The Mableton mother had tried to take courses before, but each time it was difficult to п¬Ѓnd a good sitter for her daughter, September. During her third week of studying cosmetology and barbering at Atlanta Technical College she learned that the school had an on-site child care center. вЂњWhen I heard about this program, I checked it out,вЂќ Boyd said. вЂњI liked that it is a safe program right here, where I can walk out of my classroom at any time and check on my daughter. And itвЂ™s really convenient that we both go to the same place at the same time.вЂќ BoydвЂ™s daughter was 2 when she began attending the center, a lottery-funded pre-k program for children from 7 months to 5. Last year, Atlanta TechвЂ™s program was acDay care continued on Page 12 January Boyd, a barbering/cosmetology student at Atlanta Technical College, visits her daughter, September, in the Early Childcare Center at Atlanta Technical College. Childcare center coordinator Marsha Whittle (left) reads a book to preschoolers. Photos by LEITA COWART / SPECIAL Filename: 4-EDUCAT-XSST1107-XSST-S Date/Time created: Nov 8 2013 8:03:44:416AM Username: SPEEDDRIVER02 Cyan Magenta Yellow Black XSST AN ADVERTISING SPECIAL SECTION GRADUATE EDUCATION Time has come for nonproп¬Ѓts New program will train executives for sector. By Clare Morris For EDU Atlanta O ne of the fastest-growing job sectors in the country isnвЂ™t in the board room or the factory, though those are often the benchmarks by which economic health is gauged. Surprisingly, recent accounts in U.S. News & World Report and on CNN report that a major source of job creation lies in the area of nonprofits вЂ” organizations whose missions and objectives arenвЂ™t always about the bottom line. According to CNN, the United States is home to about 1.5 million nonproп¬Ѓts, from global giants вЂ” such as Atlanta-based Habitat for Humanity and CARE вЂ” to small local agencies. The news agency also reports that nonproп¬Ѓts spend about $1.5 trillion each year and employ 13.5 million people, making that segment the countryвЂ™s third-leading work force. вЂњNonproп¬ЃtsвЂ™ time has come,вЂќ said Patricia Chase, director of Central Michigan UniversityвЂ™s Master of Science in Administration (MSA) program. вЂњItвЂ™s predicted to be an area with 27 percent growth in the next three to п¬Ѓve years. Talk to community foundations in any area, and theyвЂ™ll tell you a new nonproп¬Ѓt starts almost every day. The ones that are well-managed and have a desire to do it right will hire people who are qualiп¬Ѓed to run them. And thatвЂ™s a niche that needs to be п¬Ѓlled.вЂќ Training the work force to п¬Ѓll that niche is the goal of a new program that will soon be offered by Central Michigan UniversityвЂ™s Global Campus. Beginning in January, online courses will be available for an MSA with a concentration in philanthropy and fundraising, a program created speciп¬Ѓcally with the needs of the nonproп¬Ѓt sector in mind. Filename: 5-EDUCAT-XSST1107-XSST-S Patricia Chase, director of Central Michigan UniversityвЂ™s Master of Science in Administration program, says the school is launching its new MSA program with a concentration in philanthropy and fundraising to meet the needs of the nonproп¬Ѓt sector. CENTRAL MICHIGAN UNIVERSITY Chase said interest in the program has been strong since it was announced in September. вЂњWithin the п¬Ѓrst week, we had 100 inquiries from all over the country, which is the cool thing about a global program.вЂќ Though it will have a focus on managing the п¬Ѓnances of a not-for-proп¬Ѓt organization, the program differs from a traditional Master of Business Administration. вЂњThis degree is an alternative to an MBA; itвЂ™s much more diverse, more п¬‚exible,вЂќ Chase said. вЂњIt has a solid foundation in theory, but the focus is on application, particularly in philanthropy and fundraising that are fundamental to nonproп¬Ѓt management.вЂќ Chase, whose own background includes directing a nonproп¬Ѓt childrenвЂ™s museum, said the program features Nonproп¬Ѓts continued on Page 11 Date/Time created: Nov 8 2013 8:03:45:500AM Username: SPEEDDRIVER07 Thursday, Nov 07, 2013 EDUCATION 5 5 вЂў The Atlanta Journal-Constitution вЂў Thursday, Nov. 7, 2013 EDU Atlanta 5 Thursday, Nov. 7, 2013 вЂў The Atlanta Journal-Constitution вЂў 6 Cyan Magenta Yellow Black EDU Atlanta 6 XSST Thursday, Nov 07, 2013 EDUCATION 6 AN ADVERTISING SPECIAL SECTION CAMPUS LIFE Beyond the classroom Legendary singer/songwriter Paul Simon appeared at four events in September during Emory UniversityвЂ™s 2013 Richard Ellmann Lectures in Modern Literature. EMORY PHOTO/VIDEO Students, alumni and the community beneп¬Ѓt from lectures, speakers and conferences. By Martha J. Foster For EDU Atlanta T he line formed early outside Emory UniversityвЂ™s Schwartz Center for Performing Arts, stretching the whole length of the sidewalk to Fishburne Lane. The people in line seemed unfazed by the threat of rain. Every seat would be п¬Ѓlled, the audience a multigenerational mix of students, faculty, Emory alumni and guests from the community at large. Filename: 6-EDUCAT-XSST1107-XSST-S The occasion was a free performance by Paul Simon, culminating his muchanticipated, three-day September visit to Atlanta to participate in EmoryвЂ™s 2013 Richard Ellmann Lectures in Modern Literature. For about an hour, the legendary singer/songwriter, joined by guitarist Mark Stewart and other friends on stage, played guitar and sang selections from his vast catalog of songs, including вЂњSounds of Silence,вЂќ вЂњSlip-Sliding Away,вЂќ вЂњMe and Julio Down by the Schoolyard,вЂќ вЂњMrs. Robinson,вЂќ вЂњThe Boxer,вЂќ вЂњHearts and BonesвЂќ and вЂњAmerican Tune.вЂќ During his visit, Simon also gave two lectures and took part in what was billed as a public conversation with former U.S. poet laureate Billy Collins. The aim of the biennial Ellmann Date/Time created: Nov 8 2013 8:03:47:186AM Username: SPEEDDRIVER11 Lectures, inaugurated in 1980, is to bring world-class writers and thinkers to Emory to deliver a series of lectures on modern literature. The lectures are named in honor of longtime Emory professor Richard Ellmann, a noted biographer of James Joyce and Oscar Wilde. Recent Ellman lecturers have included Margaret Atwood, Nobel Prize laureates Seamus Heaney and Mario Vargas Llosa, Umberto Eco, Salman Rushdie and David Lodge. The lectures are ticketed but free and open to the public. вЂњMost people of our generation who know Paul SimonвЂ™s music and paid attention to it, respect him as a great poet,вЂќ said Rosemary Magee, vice president and secretary of the university, who is workCampus events continued on Page 9 In October, former U.S. Surgeon General Dr. David Satcher spoke during a conference at the Morehouse School of Medicine that addressed health disparities in underserved and at-risk communities. He also was the keynote speaker at an event about empowering future physicians. MOREHOUSE SCHOOL OF MEDICINE Cyan Magenta Yellow Black XSST Thursday, Nov 07, 2013 EDUCATION 7 7 вЂў The Atlanta Journal-Constitution вЂў Thursday, Nov. 7, 2013 EDU Atlanta 7 AN ADVERTISING SPECIAL SECTION HOT JOBS Prognosis positive Job outlook is strong for grads of HCA programs. By Martha J. Foster For EDU Atlanta W hen Belhaven University opened its Atlanta campus in 2011, a direct mail postcard promoted adult programs for busy adults who need to earn a living while they complete a degree, get a new degree to expand their career options or earn a masterвЂ™s degree. LaTasha Hall, 39, of Marietta, remembers tucking one of the postcards into her work bag for future reference. It struck a chord with the working mother, who had worked her way up through hospital ranks without a degree. Hall was 21 when she got her п¬Ѓrst hos- Filename: 7-EDUCAT-XSST1107-XSST-S pital job as a housekeeper in Covert, Mich. вЂњI knew that was not where I wanted to be, but I worked in housekeeping for two years,вЂќ Hall said. вЂњEvery week, IвЂ™d visit the Human Resources Department to see what else was available and п¬Ѓnally I was accepted for on-the-job training to become an operating room assistant.вЂќ Over the next few years, Hall migrated to a large teaching hospital in Grand Rapids, Mich. She earned certiп¬Ѓcation as a sterile processing technician. Later, she was recruited to work at Gwinnett Medical Center and moved to Lawrenceville. HallвЂ™s knowledge and responsibilities expanded with each move. Then, HallвЂ™s career hit a snag when she applied for a managerвЂ™s position at WellStar Health System. She knew the hiring HCA programs continued on Page 11 Date/Time created: Nov 8 2013 8:03:47:496AM Username: SPEEDDRIVER09 LaTasha Hall (right) and Marie Marc listen as Belhaven University instructor Joe Simpson teaches a biology class from Chattanooga via Skype. Hall is a student in the bachelorвЂ™s degree in health care administration program. NICK ARROYO / SPECIAL Thursday, Nov. 7, 2013 вЂў The Atlanta Journal-Constitution вЂў 8 Cyan Magenta Yellow Black EDU Atlanta 8 XSST Thursday, Nov 07, 2013 EDUCATION 8 AN ADVERTISING SPECIAL SECTION STUDENT SUCCESS STORY Best of GeorgiaBEST Department of Labor program honors Brenau freshman. By Laura Raines For EDU Atlanta A n impressive academic record and talent helped KayLynn Samples get accepted to Brenau University. Excellent soft skills are helping her make the most of her freshman year. Samples honed those soft skills by participating in the GeorgiaBEST program during her senior year at Chestatee High School in Gainesville. вЂњI was lucky that my high school offered work-based learning experiences, as well as the GeorgiaBEST program; I took advantage of both,вЂќ Samples said. вЂњGeorgiaBEST is a great program that teaches personal attributes that enhance an individualвЂ™s interactions, job performance and career prospects for the future. It helped prepare me to face tomorrow with a conп¬Ѓdent and committed attitude that will propel me to excellence.вЂќ Launched in January 2012 by the Georgia Department of Labor, Georgia- вЂњI was lucky to get to experience work while in high school. The people and communication skills I learned through GeorgiaBEST were especially valuable.вЂќ KayLynn Samples, freshman, Brenau University Filename: 8-EDUCAT-XSST1107-XSST-S BEST grew out of discussions with state employers about the skills they wanted to see and werenвЂ™t always п¬Ѓnding among young job applicants. вЂњWe learned that 69 percent of all п¬Ѓrst-time workers lose their jobs for lack of soft skills, so we developed a 10-week soft skills certiп¬Ѓcate curriculum to teach what we call вЂ�employability skills,вЂ™ вЂќ said Cindy Morley, GeorgiaBEST director. The program is п¬‚exible, allowing each high school to decide how best to imbed the curriculum into existing classes. The program has grown from 20 to 200 high schools across the state. Students learn how dressing to professional standards, showing up on time, taking responsibility, developing good communication skills, being organized and practicing good time-management skills can help them succeed on the job. Samples, who is interested in a career in mass communications and broadcasting, gained some work experience with the Lake Lanier Convention and Visitors Bureau. For most of her senior year, she spent the п¬Ѓrst three school periods working as a receptionist and helping with the bureauвЂ™s website. вЂњI was lucky to get to experience work while in high school. The people and communication skills I learned through GeorgiaBEST were especially valuable,вЂќ she said. вЂњMost young people stumble over their words when they have to talk to adults. As a receptionist, I had to talk to everybody. The program taught us how to dress for success and what is considered professional and what isnвЂ™t. It showed important differences between the workplace and everyday life.вЂќ When Samples received her soft skills certiп¬Ѓcate on senior awards night, she learned that some Chestatee High School teachers had chosen her as the schoolвЂ™s GeorgiaBEST Student of the Year. вЂњI decided to try for the next level of competition by п¬Ѓlling out the statewide application, writing an essay about what IвЂ™d learned in the program and submitting my rГ©sumГ© and letters of recommendation,вЂќ she said. In September, the Georgia Department of Labor named Samples GeorgiaBEST Student of the Year and she received a $1,000 college scholarship from the Georgia State Employer Com- Date/Time created: Nov 8 2013 8:03:48:476AM Username: SPEEDDRIVER04 Georgia Labor Commissioner Mark Butler presents a plaque to Brenau University freshman KayLynn Samples, recognizing her as the GeorgiaBEST Student of the Year. GEORGIA DEPARTMENT OF LABOR mittee. She was one of more than 5,000 students who received soft skills certiп¬Ѓcation in 2013. вЂњGeorgiaBEST is a very stringent program designed to ensure that our future work force is prepared for the challenges ahead of them as they transition from high school to the work world,вЂќ said Mark Butler, Georgia Department of Labor commissioner. вЂњKayLynn is a perfect example of the success of GeorgiaBEST. I appreciate her commitment to the program as a high school senior.вЂќ Samples also put her communication skills to use when selecting a college. вЂњI wasnвЂ™t sure I wanted to go to a womanвЂ™s college, but IвЂ™m a competitive cheerleader and the coach at Brenau showed an interest in me,вЂќ she said. вЂњIn talking with her, I learned that IвЂ™d have hands-on leadership opportunities at Brenau as a freshman. In larger universities, I might have to wait until I was a junior to participate in activities fully.вЂќ Samples also appreciates the advantages of smaller classes. вЂњMy largest class has 20 people in it, and one class has only six students. I get to form real relationships with my teachers, and I love that,вЂќ she said. Samples is already taking classes in her major and is participating in a public relations practicum in which she helps plan campus events. SheвЂ™s looking forward to future practicums that could put her to work at a local radio station and the Gainesville Times newspaper. вЂњI love college and IвЂ™m deп¬Ѓnitely using all the skills I learned in high school,вЂќ she said. вЂњIвЂ™m glad to hear that more high schools are starting a GeorgiaBEST program. It really helped me.вЂќ Cyan Magenta Yellow Black AN ADVERTISING SPECIAL SECTION Campus events Continued from Page 6 ing on a collection of short stories and teaches for the Creative Writing Program at Emory. вЂњMusic as modern literature is an expansion of the best literary ideas and ideals, and the Ellmann Series highlights the great literary traditions that we have. Emory is very proud of that. ItвЂ™s one of the stars in our crown. ItвЂ™s located here, but itвЂ™s international in scope and people want to be a part of this,вЂќ Magee said. вЂњIn addition, they are drawn to Emory because of the work and material we have in MARBL (Emory UniversityвЂ™s Manuscript, Archives and Rare Book Library).вЂќ EmoryвЂ™s acquisition of novelist Salman RushdieвЂ™s papers resulted from a casual conversation with Emory leaders when he was the Ellmann lecturer in 2004. The works are now part of EmoryвЂ™s Manuscript, Archives and Rare Book Library, an impressive repository of rare books, original letters, manuscripts and rare recordings housed in the schoolвЂ™s Woodruff Library. Filename: 9-EDUCAT-XSST1107-XSST-S Thursday, Nov 07, 2013 EDUCATION 9 вЂњWe have extraordinary special collections at MARBL,вЂќ Magee said. вЂњRushdie is a great example of the materials we collect in our archives. We have manuscripts and booklets, but we have his computer drives and disks and are working with him to determine what is there, how to arrange to make parts of it accessible to researchers.вЂќ The papers of Seamus Heaney, Ted Hughes and Alice Walker can be found at MARBL and at the Raymond Donowski Poetry Library, which has a collection of more than 75,000 volumes of Englishlanguage poetry. вЂњWe tend to think of these great artists as having artistic impulses,вЂќ Magee said, вЂњbut they are also very well grounded in artistic knowledge. To hear Rushdie speak about Charles Dickens, Natasha Trethewey speak about how the history of the South intersects with the history of race and segregation and the history of poetry allows you see the depth of their knowledge. That is one of the things we are always pleased to share with our students.вЂќ Mission of advocacy Morehouse School of Medicine provided its own forum for high ideals in Date/Time created: Nov 8 2013 8:03:49:143AM Username: SPEEDDRIVER10 October, when hundreds of physiciansin-training gathered in Atlanta for the American Medical Student AssociationвЂ™s вЂњEmpowering Future PhysiciansвЂќ conference, with Dr. David Satcher, former U.S. surgeon general, as the keynote speaker. Satcher is now head of the Satcher Health Leadership Institute at the Morehouse School of Medicine. The conference, hosted by the school of medicine in cooperation with Georgia Health Sciences UniversityвЂ™s Medical College of Georgia, featured a program designed by the future doctors through AMSA. Session topics included The History of Racism in U.S. Health Care, The Experience of Trans Folk in Health Care, and Advocating for WomenвЂ™s Reproductive Health Care Rights and Access. вЂњThe organization includes medical students and future medical students from across the nation who came together to advocate for patients in need,вЂќ said Dr. Martha Elks, senior associate dean for academic affairs and associate dean for undergraduate medical education at Morehouse School of Medicine. вЂњMorehouse was an ideal setting for this conference, since our mission since our founding has been to address the needs of the medically underserved.вЂќ In 2010, a study published in the Annals of Internal Medicine ranked Morehouse School of Medicine п¬Ѓrst among medical schools in the United States for its commitment to social mission вЂ” encouraging the training of primary care doctors whose practices will be distributed in medically underserved areas вЂ” and for training a sufficient number of minority physicians in the work force. вЂњWe are so skilled in this area at Morehouse,вЂќ Elks said. вЂњIntrinsic to our training program is our emphasis not only on the needs of the underserved, but curriculum nurtures skills in advocacy. Some schools have a mission that sits on a wall. At Morehouse, our mission sits in our hearts.вЂќ Elks said the conference was a great opportunity for medical students to network and get away from the вЂњinformation grindвЂќ that goes with intense studies. вЂњOne of the things about going to medical school is that sometimes you feel like you are the only one going through it,вЂќ Elks said. вЂњPrograms such as these can energize you to keep up the hard work of medicine, to keep up the process of medical school.вЂќ 9 вЂў The Atlanta Journal-Constitution вЂў Thursday, Nov. 7, 2013 EDU Atlanta XSST 9 Thursday, Nov. 7, 2013 вЂў The Atlanta Journal-Constitution вЂў 10 Cyan Magenta Yellow Black EDU Atlanta 10 XSST Thursday, Nov 07, 2013 EDUCATION 10 AN ADVERTISING SPECIAL SECTION вЂњOne way our programs differ from academic programs is that they are more focused on applications and directly tied to market needs,вЂќ said Denise Logan, department head, Professional and Personal Development for the University of Georgia Center for Continuing Education. LEITA вЂњOne of the advantages of this program is that I can apply the certiп¬Ѓcate courses toward a bachelorвЂ™s degree if I choose to pursue it. Earning the certiп¬Ѓcate will help me see which bachelorвЂ™s degree would be the best п¬Ѓt.вЂќ COWART / SPECIAL Toby Miller, student, Southern Polytechnic State University Continuing Education Center Learning Continued from Page 3 Earning the certiп¬Ѓcate will help me see which bachelorвЂ™s degree would be the best п¬Ѓt,вЂќ Miller said. вЂњIn the meantime, IвЂ™m having fun learning and putting my skills to use immediately.вЂќ SPSUвЂ™s continuing education programs are closely tied to the universityвЂ™s academic mission. The school offers various technology certiп¬Ѓcates (AutoCAD, Cisco, Oracle, etc.) as well as business programs such as project management and Six Sigma. вЂњWe develop high-quality, in-depth courses that cover all the bases for career changers and workers who need additional skills to advance in their job or succeed in the marketplace,вЂќ said Denise Stover, director of SPSUвЂ™s Continuing Education Center. вЂњThere is an even greater need for these programs today. In lean times, training is one of the п¬Ѓrst things companies cut from their budgets, but people need to stay current with their skills.вЂќ By developing shorter-term noncredit programs, continuing education departments have the п¬‚exibility to deliver directly to market needs. One example is SPSUвЂ™s health information technology certiп¬Ѓcate program. вЂњWe saw a tremendous need for these skills as health care organizations were required to move to electronic medical records,вЂќ Stover said. вЂњSince all our programs require project work or passing Filename: 10-EDUCAT-XSST1107-XSST-S an exam to earn the certiп¬Ѓcation, employers value the merit of these programs strongly.вЂќ Last year, SPSU started a Fast Track to Employment Program to help job seekers and career changers succeed in the workplace. Instructors teach students about Internet tools (like LinkedIn), rГ©sumГ© writing, interviewing and networking. Some classes are free and other seminars and workshops are available at a minimal cost. What Stover likes about the fast track program is that it serves the community and, like most continuing education programs, it produces quick results. вЂњPeople who didnвЂ™t think they were employable get new skills and п¬Ѓnd jobs. Others attain goals that theyвЂ™ve been reaching for a long time. ItвЂ™s so gratifying,вЂќ she said. No longer a well-kept secret Shirley Chesley, program developer, Professional and Personal Development for the University of Georgia Center for Continuing Education at Gwinnett Campus, knows when a program is successful. The slots п¬Ѓll repeatedly вЂ” like the Spanish/English and Korean/English medical interpreter certiп¬Ѓcates or the professional gerontology program for people who work with the elderly population. Other examples are the paralegal and the event meeting and management programs that have been popular for 13 years. Once a well-kept secret, UGAвЂ™s Gwinnett campus in Lawrenceville has become Date/Time created: Nov 8 2013 8:03:49:933AM Username: SPEEDDRIVER12 increasingly well-known through marketing and word-of-mouth endorsements from satisп¬Ѓed students, Chesley said. вЂњCustomer service is very dear to us. If you donвЂ™t treat students as adult learners and help them meet their long-term goals, then your programs will have no beneп¬Ѓt,вЂќ Chesley said. ItвЂ™s also important to change with the market. Some newly developed programs include web analytics and search engine marketing; certiп¬Ѓcate management accountant test preparation; agile project management; coaching skills for managers; and a Lean Six Sigma green belt program for health care workers. The role of continuing education is increasing as businesses and organizations are looking for workers who have the hard and soft skill sets to hit the ground running, said Denise Logan, department head, Professional and Personal Development for the University of Georgia Center for Continuing Education. вЂњOne way our programs differ from academic programs is that they are more focused on applications and directly tied to market needs. Academic courses are more theory and research-focused, but in either case youвЂ™ll be getting the credibility of the UGA name and reputation,вЂќ Logan said. In an age of increasing competition and choices in continuing education, evaluating the quality of the institution and the provider are important. Using key words in online searches related to the topic youвЂ™re seeking should bring up multiple schools and programs, Logan said. вЂњCustomer service is very dear to us. If you donвЂ™t treat students as adult learners and help them meet their longterm goals, then your programs will have no beneп¬Ѓt.вЂќ Shirley Chesley, program developer, Professional and Personal Development for the University of Georgia Center for Continuing Education at Gwinnett Campus вЂњAnybody can write an enticing overall description. Look at the learning objectives, course work and outcomes,вЂќ Logan said. вЂњAsk yourself what you want from this program. Drill down to see whoвЂ™s teaching it and his credentials and experience. Call and ask questions. If you donвЂ™t get the answers you need or want, go in a different direction. This is your continuing education, so itвЂ™s important that you get what you want out of it.вЂќ Cyan Magenta Yellow Black Thursday, Nov 07, 2013 EDUCATION 11 AN ADVERTISING SPECIAL SECTION HCA programs Nonproп¬Ѓts Continued from Page 7 Continued from Page 5 manager, she had excellent experience and references, but she didnвЂ™t have the required college degree. вЂњI had already taken some classes at Chattahoochee Tech, but thatвЂ™s when I started thinking about Belhaven again. The postcard was pretty tattered and worn, but the seed had been planted,вЂќ Hall said. вЂњIвЂ™d pull it out of my work bag and say, вЂ�Lord, is this the school where you want me to go?вЂ™ One particular time I pulled it out of my bag and I just knew it was the place I was supposed to be.вЂќ Hall has since been hired by WellStar, running sterile processing departments for its Paulding and Douglas hospitals, and the Windy Hill hospital in Cobb County. Her classes at Belhaven meet once per week for four weeks, plus periodic project team meetings. Hall is on target to earn a bachelorвЂ™s degree in health care administration by early 2015. HallвЂ™s timing for the degree is good. According to the National Bureau of Labor Statistics, employment for medical and health services managers is expected to grow by 22 percent from 2010 to 2020, an increase of 68,000 jobs during that period. Jobs are likely to grow at medical offices and in medical group practice management, and there should be opportunities in nursing homes administration, clinical manager jobs in speciп¬Ѓc departments, and work as health information managers or assistant administrators. Most entry-level positions in those settings require a minimum of a bachelorвЂ™s degree. Mike Davis, director of admissions and student services at BelhavenвЂ™s Atlanta campus, says the school launched adult education programs about 25 years ago. вЂњThe world around us was changing. The traditional set up of 16-week classes during the day didnвЂ™t work for the professional adult, so we started the adult campuses so an adult could get an accelerated degree that didnвЂ™t compromise academic rigor or quality,вЂќ he said. BelhavenвЂ™s bachelorвЂ™s degree in health administration is offered both online and on campus. The curriculum is the same, but online classes accommodate students who may not be able to attend classes on campus. Belhaven also offers a masterвЂ™s of business administration degree with a concentration in health administration. Undergraduate tuition at Belhaven is about $10,800 a year, based on completion of 27 credit hours, Davis said. Classes are small, usually no more than 10 to 12 students. Books are provided free and п¬Ѓrst-year students get a Bible to use as a sourcebook throughout their studies at Belhaven. вЂњA biblical world view helps us build a strong foundation for all aspects of our lives, not just our professional life. It impacts how we interact with medical professionals or the patients with whom we work, how we market courses that students can immediately transfer to the working world. вЂњFor instance, how do you manage a nonproп¬Ѓt? Many come from the kitchen table and have people on the founding boards who may not have any business background,вЂќ Chase said. вЂњThrough this interdisciplinary program, they have courses with an administrative core around strategic planning, п¬Ѓnancial management, human resources and public relations that will prepare them to enter higher-level administration in almost any industry.вЂќ Among the online courses will be offerings in assessing the п¬Ѓnancial health of an organization and analyzing how it beneп¬Ѓts a community; managing a diverse and multicultural environment; and the function of nonproп¬Ѓts in society. Additional focus will be on the ethical practices of fundraising and grant writing, grant administration and making programs sustainable. вЂњMost people have never had a grant, and if they are lucky enough to get one for their nonproп¬Ѓt, how they manage it may affect them getting another one down the road,вЂќ Chase said. вЂњYou wonвЂ™t п¬Ѓnd that in a more general business program; itвЂ™s very specialized. By putting it online we can extend the reach to people all over the country, since there are so few programs like this.вЂќ But Chase also expects that continued growth in the nonproп¬Ѓt sector will spawn more programs like the MSA at other institutions. вЂњWe are a giving society, but we want to make sure our money is used the way it was intended; we want someone to be accountable,вЂќ she said. вЂњWhen I was a nonproп¬Ѓt director, I would have loved to have had a program like that could have answered all the questions I had. ThereвЂ™s an end point to what you can learn on your own, and this program п¬Ѓlls the need to know more.вЂќ INFORMATION SESSION Belhaven University will hold an event for prospective students on Dec. 4 at 7 p.m. at the schoolвЂ™s Atlanta campus (4151 Ashford Dunwoody Road, Suite 130, Atlanta, GA 30339). For information, call 404-425-5590 or go to www.atlanta.belhaven.edu. Filename: 11-EDUCAT-XSST1107-XSST-S вЂњI have never pushed myself as hard in my life as I have now. I have learned to be a critical thinker and problem solver in the workplace, and it has given me a different way of looking at things,вЂќ said LaTasha Hall, a student in the bachelorвЂ™s degree in health care administration program at Belhaven. NICK ARROYO / SPECIAL the business we supervise, and how we promote ourselves,вЂќ Davis said. Belhaven is affiliated with the Presbyterian USA denomination, but the church has no controlling interest in the school, Davis said. вЂњWe donвЂ™t require a faith statement from students, nor do we require anyone to adhere to a denomination,вЂќ Davis said. Adult learners Belhaven faculty member Lynn Dunlap teaches classes about health care organizations, п¬Ѓnancial administration of health care, performance improvements in health care and health care ethics. She said adult students approach learning much differently than recent high school grads. вЂњAdults want to get things right and they want to know how they can utilize what they learn,вЂќ Dunlap said. вЂњTo them, health care ethics are not pie-in-the-sky. They want to know real-world applications for what they are learning in class, so I donвЂ™t give them busywork. I try to give them meaningful work that they can really sink their teeth into.вЂќ Transfer credits from core classes taken at other colleges may be accepted by Belhaven if the student maintained at least a 2.0 grade point average, which is lower than some universities require. вЂњIвЂ™ve thought a lot about that, actually,вЂќ Dunlap said. вЂњSometimes, when Mom and Dad have paid for college, students donвЂ™t do their best work the п¬Ѓrst time in college. But, by the time we get them, they have maturity.вЂќ Hall says her educational experience at Belhaven has been demanding and rewarding. вЂњI have never pushed myself as hard in my life as I have now,вЂќ she said. вЂњI have learned to be a critical thinker and problem solver in the workplace, and it has given me a different way of looking at things. God is growing me up, and Belhaven plays a big part in that.вЂќ Date/Time created: Nov 8 2013 8:03:50:733AM Username: SPEEDDRIVER03 вЂњI was lucky to get to experience work while in high school. The people and communication skills I learned through GeorgiaBEST were especially valuable.вЂќ Patricia Chase, director, Central Michigan UniversityвЂ™s Master of Science in Administration program 11 вЂў The Atlanta Journal-Constitution вЂў Thursday, Nov. 7, 2013 EDU Atlanta XSST 11 Thursday, Nov. 7, 2013 вЂў The Atlanta Journal-Constitution вЂў 12 Cyan Magenta Yellow Black EDU Atlanta 12 XSST Thursday, Nov 07, 2013 EDUCATION 12 AN ADVERTISING SPECIAL SECTION вЂњKnowing what you want to do and reп¬Ѓning your career path can help you decide if you need a degree and what kind, or if you could upgrade your skills with a certiп¬Ѓcate or professional education. There are so many ways to learn,вЂќ said Katherine Cohen, LinkedIn higher education expert and founder and CEO of IvyWise. SPECIAL College search Continued from Page 2 Marsha Whittle, coordinator of the Early Childcare Center at Atlanta Technical College, reads a book to preschoolers. The center also provides opportunities for the collegeвЂ™s education majors to observe and get hands-on experience working with children. Photos by LEITA COWART / SPECIAL Day care Continued from Page 4 credited by the National Association for the Education of Young Children, a nonproп¬Ѓt that recognizes high-quality early childhood education programs. While Boyd has attended class from 9 a.m. to 3 p.m., Mondays through Fridays, September has gotten a jump start on her own education. вЂњThe program has taught her a lot, even when she came in at 2 years old,вЂќ Boyd said. вЂњI was really surprised and very happy about how they worked with my daughter. TheyвЂ™ve set a good foundation for her.вЂќ The preschool program, which has been in place since 1974, serves 84 children whose parents are among the 4,700 students at the college in southwest Atlanta. Along with being a safe place for children while their parents are in class, the facility is also a teaching center for Atlanta TechвЂ™s education majors. Filename: 12-EDUCAT-XSST1107-XSST-S вЂњWe have an observation lab where students can come in and look into the classrooms,вЂќ said Marsha Whittle, who has managed the facility for four years. вЂњThey often come in with assignments from their teachers to look for certain behaviors. We also have interns working here who get hands-on experience each day. They become part of the teaching situation and learn how to become child care providers right here on campus.вЂќ The Early Childcare Center is open from 7:30 a.m. until 6 p.m. and also provides before- and after-hours care. The cost, which varies by a childвЂ™s age, ranges from $120 to $140 per week and includes breakfast, lunch and snacks. The most valuable part of the program, said Boyd, is the care her child receives in a facility run by education experts. вЂњThe staff here is just great; they really care about my daughter,вЂќ she said. вЂњDr. Whittle really trains the students to go out there and love these children. ItвЂ™s a great experience for the people in the early childhood education program and for the children as well.вЂќ Date/Time created: Nov 8 2013 8:03:54:156AM Username: SPEEDDRIVER08 September Boyd, 5, attends the Early Childcare Center when her mother, January, goes to classes at Atlanta Technical College. names of former graduates who attend your prospective colleges. Talking to someone who comes from your high school or community can bring valuable insight into a college. You might even make a friend and be able to visit him or her on campus. Consult professionals. Older students returning to school or changing careers can beneп¬Ѓt from talking to career counselors, college counselors and other professionals. Consult those experts on the types of degrees that lead to in-demand jobs, as well as job outlook, average salaries and program requirements. LinkedIn and professional associations are good resources. вЂњKnowing what you want to do and reп¬Ѓning your career path can help you decide if you need a degree and what kind, or if you could upgrade your skills with a certiп¬Ѓcate or professional education. There are so many ways to learn,вЂќ Cohen said. Do ROI research. With rising tuition costs and a tough job market, questions about your return on investment should be part of every college search. Check with a schoolвЂ™s career services office and LinkedIn University Pages to п¬Ѓnd out where alums work, what they do, how much they earn and what majors got them there. Ask about internships and other opportunities to expand your education. Take time with applications. Try to give admissions staff as much information as possible in your list of activities and essays. вЂњIf using the common application, give special attention to the supplements required by individual schools. Forgetting to п¬Ѓll them out or rushing through them could be a deal breaker,вЂќ Cohen said. Apply strategically. Use early-decision plans to improve your chance of acceptance.