How to Dominate a Creative Kickoff Callкод для вставки
How to Dominate a Creative Kickoff Call Who to Beam Up? The Creative Team (DL_Creative@acxiom.com) Your Client Contact for the Project Your ClientвЂ™s Strategy Person (if applicable) You! Why Abduct Them? The kickoff call is super important, as it gives the Creative Team a chance to probe the client directly and make sure weвЂ™re all in the same universe as weвЂ™re launch a project. What Instruments to Bring? Printouts of the Creative Brief The Creative Schedule A space pen or other writing mechanism to take notes during the call Start off the call by introducing everyone on the line, with names, titles and companies. If youвЂ™re not sure who is on the call from Creative, introduce the CD or ACD and let him or her handle the remaining introductions. вЂњWe have Susanne, the Marketing Director from HP. Donnie, the Acxiom Strategist on the HP account. And Ben, our Associate Creative Director in San Francisco who will introduce the rest of the Creative team.вЂќ Next, make sure everyone on the call has the latest copy of the Creative Brief ready to walk through. Let everyone know that youвЂ™re going to proceed walking through the contents of the brief. Tell the client know that she should jump in anytime sheвЂ™d like to add more detail to what youвЂ™ve said about the brief. For each section of the brief, give a short synopsis of the contents... then pause for questions from the Creative Team or comments by the client. DonвЂ™t read the brief word-for-word, as everyone attending the meeting should have read the brief in full prior to the call. After youвЂ™ve walked through all of the sections of the brief, ask the client if she has any other details to add. Then ask the Creative team if they have any remaining questions. Finally, let the client know what date she can expect to receive Round 1 concepts, according to the creative schedule. Let her know youвЂ™ll be setting a meeting on her calendar that day to present the concepts. Thank everyone for taking the time to have the Kickoff Call. Then update the Creative Brief with any notes from the call and re-post it to Basecamp.