The Micro-Business Strategy By Gary C Granai Director, Small Business Academy Page 1 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Table of Contents The Micro-Business Strategy ..................................................................................................................... 1 Legal Matters ............................................................................................................................................. 3 Limits Of Liability And Disclaimer Of Warranty ................................................................................. 3 Any Venture With A Profit Motive Is Very Risky ................................................................................. 3 Compensation Disclosure ...................................................................................................................... 4 Copyright 2008-2011. All rights reserved. ............................................................................................ 5 How To Make A Drop Shipping Site The Easy Way ................................................................................. 6 The Micro-Business Strategy ................................................................................................................ 6 What You Will Be Doing ....................................................................................................................... 9 How You Will Make Money .................................................................................................................. 9 What Are Your Chances Of Making Money ....................................................................................... 10 How Much Will A Micro-Site Cost You .............................................................................................. 10 You Do Not Have To Hire Consultants And You Do Not Know How To Use HTML ....................... 11 Making Your Website ............................................................................................................................... 12 Load This Tutorial Onto Your Computer ............................................................................................ 12 The Importance Of Marketing ............................................................................................................. 12 Step By Step Guide ............................................................................................................................. 12 Pick A Product ..................................................................................................................................... 12 Fix Your Niche On The Web ............................................................................................................... 13 Pick A Domain Name. ......................................................................................................................... 13 Complete your Website Business Plan. .............................................................................................. 14 Choose A web host ............................................................................................................................. 14 Important Note About WordPress Installation ................................................................................ 15 Use Simple Scripts To Install WordPress ............................................................................................ 15 You Now Have A Website .................................................................................................................. 15 Install AdSense Ready Themes ........................................................................................................... 16 Download And Install A WordPress Advertising Plugin ..................................................................... 16 Create a Google AdSense Account ..................................................................................................... 17 Set Up Your AdSense Account For WordPress ................................................................................... 17 Install Google Advertisements ............................................................................................................ 17 Add Other Plugins .............................................................................................................................. 17 An Important Tweek ............................................................................................................................ 18 Important Note ................................................................................................................................ 18 Look At Everything In The Dashboard ............................................................................................... 18 Make Some Categories ........................................................................................................................ 19 Add Some Pages .................................................................................................................................. 19 Add Some Products Posts In Draft ...................................................................................................... 20 Tip To Make Posting Easier ............................................................................................................ 20 Review The Products ........................................................................................................................... 21 Get Links And Promote Your Site ....................................................................................................... 22 Page 2 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Save Time By Using A Voice Recognition Program ........................................................................... 22 Outsource Product Reviews ................................................................................................................ 23 If You Are Afraid Of Outsourcing, Use An Article Spinner For Your Pages And Posts ..................... 23 Set Up A Web Ring And Self Promote ................................................................................................ 23 Use Article Marketing ......................................................................................................................... 23 You Are In Business ................................................................................................................................. 24 Ebay Affiliate Program ........................................................................................................................ 24 An Alternative Approach To Doing What You Have Just Done. ........................................................ 24 Final Notes ............................................................................................................................................... 25 Resources ................................................................................................................................................. 26 Your Site Will Not Make Money Without Active Marketing .............................................................. 26 Resource Pages .................................................................................................................................... 26 Free Download .................................................................................................................................... 26 Personal Help ...................................................................................................................................... 26 Page 3 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Legal Matters Limits Of Liability And Disclaimer Of Warranty The author and publishers of this book make no representations or warranties with respect to the accuracy, as to the applicability, fitness, or completeness of the contents of this publication. They disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher's shall in no event be held liable for any loss or other damages, including but not limited to special, incidental, consequential, or other damages. As always, the advice of a competent legal, tax, accounting or other professional should be sought The author makes no guarantees of incomes, of the performance of any services, companies or persons that are mentioned or recommended. The trade names and trademarks of all companies mentioned in this work are the property of those companies. In some instances, the author is an affiliate member of certain affiliate of programs mentioned in this paper. No company or service mentioned in this paper has sponsored this paper. It is not even likely that they have seen it nor do they know of its existence. There is no intention to have it reviewed by any such company or service. It is the private work of the author and expresses his opinions only. The material presented in this work represents a snapshot in time. The internet is a dynamic medium frequented by people whose tastes and preferences change with time. So the material in this work must be viewed with the full knowledge that it is probably outdated as soon as it is written to this paper. But it does provide the reader principles and procedures that the reader can use to learn general principles for making money on the internet. If updates are added, they are appended as stand alone snapshots. Any other information in this work will not be, and has not been, changed to reflect the impact of any information provided in the updates. Any Venture With A Profit Motive Is Very Risky Page 4 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Many people have become millionaires pursuing business ventures on the internet. But many more have failed. And not only have they failed, they have lost a lot of money and time in the process. In fact, more than 90 percent of all web based business ventures fail within the first year. It appears that most fail because they do not fully understand that running a business is, in the end, all about marketing. As with any business, successful or unsuccessful use of products or systems will widely vary among our users depending on many factors, including but not limited to, the users' skill set, creativity, motivation, level of effort, individual expertise, capacity and talents, business experience, cost structure, the market in which the user competes and extensive market research with the end result of the creation of an effective marketing plan that is diligently implemented. Your purchase and/or use of any information, products and services that you find in or through this book, or anywhere for that matter, should be based upon your own due diligence and judgment on how best to use those products. You are also advised to get third party advice from an experienced business adviser. We will not be responsible for any success or failure of your venture. We only provide information in this book that you can use to try to earn an income. If you are going to go forward on any business venture, be sure to do your market research thoroughly and prepare your business and marketing plans first. We do not mean to discourage you. We just want you fully informed Compensation Disclosure This book is a profit making venture. In some cases,and not all, the author gets paid a commission on books or services he recommends. Page 5 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved In all cases, you do not pay any increased fees for products or services by reason of any recommendation. Where any recommendation is made, whether the author is compensated or not, the author recommends products and services that he thinks are useful and/or appropriate. But the author makes no representation and provides no warranties about the results that you will get. You are always advised to proceed with caution. Copyright 2008-2011. All rights reserved. No part of the material protected by this copyright notice may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying, recording or by any informational storage and retrieval system, without the written permission from the copyright owner. No information in this work may be given away or resold. It is for the sole use of the purchaser. Published in the United States of America. Page 6 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved How To Make A Drop Shipping Site The Easy Way The Micro-Business Strategy The micro-business strategy is one of the simplest approaches to making money on the web. Many people who would otherwise be stuck in boring lifestyles, have, starting with limited budgets, built enviable incomes. Used extensively by the web marketing community, the micro-business strategy makes it possible for every day folk to compete with online mega businesses. As you study this book you will learn how incredibly inexpensive it is to start up a micro- business using drop shipping. And you will further see that you do not have to join drop shipping programs, pay consultants, by systems and software to get yourself up an online. Because of these remarkably low expenses, a micro-business is particularly appropriate for someone who is considering an internet business and just wants to try his hand had a business startup to see what it's like. And it is also particularly appropriate for someone who is unemployed or underemployed and does not have cash to waste but has, perhaps, extra time that can be used to start up a micro-business. The concept of the micro-business is quite straightforward. The micro-business can be defined as an economic activity, set up with minimal investment of cash, pursued to generate a regular stream of income. In general, it is a sweat equity activity that relies on the determination of its owner for survival. For the most part it is characterized by single or small family ownership. In an off-line environment, a micro-business owner most often does all the work. As such the owner may be limited to a single stream of income due to the limited time that that individual has. Page 7 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Online, however, where the sales and delivery process can be automated by using drop shipping for order fulfillment, a micro-business owner can choose to build one or two streams of income or a network of many independent streams of income that, if properly managed, can drive significant income levels. The micro-business owner is typically a mover and shaker with a lot of heart and desire but with few resources. That person possesses a willingness to learn and apply himself, to try, one who after he falls flat on his face gets right back up and back in the race. Though he has limited or no business experience, he is not willing to accept the status quo or life as it was dumped upon him. He is one who changes rather than asks for change. He is a shepherd who is willing to fight the wolves rather than to ask for protection by shepherds. The typical online micro-business model uses a micro-websites, also known as micro-sites, that are inexpensive, simple and tightly focused on a single keyword or product. And if goods are sold, drop shipping for order fulfillment is used because it automates time wasting tasks and the requirement to own inventory. Micro-sites consist of as few as five to ten pages of descriptive content and are based on WordPress content management systems or other disarmingly simple templates. The startup costs for an income stream using one of these systems are generally less than $10 plus the owners work. Technical knowledge is not necessary much beyond that of cutting and pasting ability. People who use micro-websites have an advantage over most beginners because beginners, very often on the advice of some web guru, who makes more money selling a big site than a micro-site, or in an effort to offset their lack of knowledge of marketing, tend to build larger, more complex, multi-product websites. They justify excessive costs by incorrectly assuming that a large complex website will sell for them despite of their lack of marketing ability. But, when it comes to search engine position and buyer response, these unfocused websites cannot compete with the micro-site that is tightly focused on a particular keyword. The reason is simple. When people go to the Web to search for a product or information, they have very specific goals in mind and they want instant, relevant information. For example, if someone searches for a “super camera can”, he wants to be taken to a site that focuses on “super camera cans” and not some mega site filled with many other offers. Page 8 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved And the search engines recognize this. To keep people returning to their search engines, they design their search engine algorithms to move the focused websites to the top positions so that search engine users get relevant information. And because the focused website is at the top it gets more visitors and the owner should make more money. So it is a savvy marketer that builds the focused micro-site. Such marketers also rely on drop shipping so that they do not have to be involved in any way in the order fulfillment process. This results in essentially an automatic system and frees the marketer to go forward with another micro-site selling a different product or providing different information. The final result is a second stream of income. One must caution someone who is intent on running a micro-business on the internet and using micro-sites that even though the term micro is use, macro planning is very necessary. And planning can almost be more important because of the tightly focused sites that a micro- business uses. As an aside, let me make the comment that most of the publications and assistance that you find available are for small, offline businesses. If you look at the definitions of small businesses used by governments and lenders, you will find a small businesses are businesses with up to 500 employees and millions of dollars in income. The publications printed related to the small businesses are really beyond what the micro-business entrepreneur needs. So even if you have some of these publications and business planning guides such as those that you can get from the US government Small Business Administration, the material in this book is significantly different because it ignores the off-line business and focuses strictly on running an internet business. The difference is very important. You have to focus on internet planning and systems rather than inventory, cash registers and employees. Page 9 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved What You Will Be Doing You will follow the basic micro business strategy and make a tightly focused micro-site. This is a low cost, low effort, do it yourself way to make money using Amazon.com as your drop ship supplier and by using WordPress as your content management system. By taking the do-it-yourself approach that we guide you through, on a step-by-step basis ,you get on-the-job training that teaches you how to set up your own micro-business and micro- sites. You will create our niche by targeting specific products. Targeting specific products makes it easier for you to get high in the search engines. And that makes it easier for you to make money. Your approach with this method is to pick a product line and then write reviews that you post in your site. And writing and posting is easy because you use WordPress. This is but one approach to using drop shipping. There are many others. They are discussed in a supplement that is attached to this business plan. How You Will Make Money Following this strategy, you will make money in at least two ways. The first is by adding Google AdSense advertising to your site. You will get paid for each time someone clicks on an advertisement. Then you will add your chosen products and you will get paid by Amazon.com for any products that you sell as an affiliate. Page 10 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved What Are Your Chances Of Making Money Many people make a lot of money with sites that use Amazon.com as a product supplier. But your success depends on you. At the end of the day it is all about how well you construct your site and market it. I set my expectations at $5 per day and use a micro-business network of sites to create multiple sources of income that add up to a comfortable monthly income. Even though I set my expectations at $5 per day, I work hard to make sure that I make more. Executing Your Plan Is Key I emphasize that even though the sites are small you still have to complete your sales funnel, do product research, choose products to avoid the competition, find a reliable drop ship supplier, choose the proper selling platform or content management system and then, of course, do the marketing. It is not the purpose of this particular book to cover in detail these processes. They are covered in one of our other publications, the Drop Ship Guide . The Drop Ship Guide takes you through the planning process necessary to merchandise your products. In other words its show you what you have to do to create your sales funnel, how to do your product research and choose products that allow you to avoid the competition rather than hitting it straight on, how to find a reliable drop ship supplier for the product that you have chosen, how to choose from the many selling platforms. But for now, going through the process in the book is a good first step to getting online and making money. How Much Will A Micro-Site Cost You You will need a web site host and a domain name. If you already have a website host that allows for hosting unlimited domains, you will have to buy another domain and that should cost you about $10. If you do not have a web site host, you will need one and a domain. If you choose well, you Page 11 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved can get a web site host that will give you your one free domain. If you choose well you will pass less than $10 per month for the hosting service. In this tutorial we use LUNAR and recommend them highly. And here is a list of others. I recommend you take a look at Lunar Now. Everything else you need to make an Amazon.com store like the one at About Elliptical Trainer Machines and to get on line and start making money is free. So again. The cost will be somewhat less than $10 per month for a web hosting service and about $10 for extra domains if you set up more than one micro-business. You Do Not Have To Hire Consultants And You Do Not Know How To Use HTML You will use the WordPress system and use their templates and systems. It is pretty much a fill in the blanks process. Look at my site at About Elliptical Trainer Machines I used a template for the site design. I filled in blanks to make the site work. I used the free visual editor that is inside WordPress for the posts and made them look nice just using that editor. WordPress has easy picture addition and linking features. And a lot more. You will, however, have to know how to use an FTP program. It is easy. If you do not, here is a link to a video tutorial. How to FTP . And in this tutorial, there are links to a complete set of step by step instructional videos that will show you exactly what to do. More about that later. Now let's start gathering resources and get ourselves ready to go on-line. Page 12 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Making Your Website What Is In The Making Your Website Section In this section you will be taken step by step through the set up of a micro-site. Once you go through this process, you will have a micro-site template. But more importantly, you will be able to modify that template to sell whatever product or information you wish. Load This Tutorial Onto Your Computer Because when making your website you will work at your computer, you will find it convenient to have the tutorial on your computer. To put it on your computer, go to The Micro-Business Strategy Download The Importance Of Marketing After following these steps you will have a site ready to make money. But it will not make money without active marketing. Read about that at Micro-Business Marketing. Step By Step Guide Follow the steps below to get started. If you have questions, or need help, go to Micro- Business-Help Pick A Product Do that by going to Amazon.com and find something that you know a bit about. For example you might go into the music category and find folk music. Page 13 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved You will note that in my video tutorials on how to set up WordPress, I chose elliptical trainer machines because I know something about them. In the beginning, you will be writing short reviews of the products you are selling. So it is best to pick something you know about. Later, as you start bringing in money, you can outsource the writing and spend your time making more sites and more money. Fix Your Niche On The Web You should have already decided on a niche. Now what you want to do is find a keyword that you can use for your domain name associated with that niche so that you can try to dominate that niche on the web. You start by picking a keyword that is related to the product you want to sell or the subject about which you want to provide information. See Keyword-Search and W ho Is Pick A Domain Name. Having decided on your product, you will have to fix your place on the web with your domain name. Pick a domain name that is related to your product. Fill it, as much as possible, with product related key words (words people use to search for that product) as possible. An easy way to start is to look at Google Suggest and see what they suggest when you type in key words related to your product. You can also do a free keyword search at Keyword Tool Note that there are two tools to use in that page. As you work, you will have to check if the domain name that you want is available. The easiest way to check is to use the tool at Who Is Use that just to check availability. Do not register it yet. Page 14 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Don't waste time and money by registering there. Register it with your web host. And your web host might give it to you free anyway. In my example for this series, I chose the domain name about-elliptical-trainer-machines.com . aboutellipticaltrainermachines.com about-ellipticaltraners.com all-about-elliptical- trainers.com were some of the other choices for me. There are many more even today. Complete your Website Business Plan. The first step in putting up any website is to complete your website business plan. See Website-Business-Plan As you go through this the first time, you will find that the process is somewhat circular. If you have completed your business plan you will have already chosen your keyword, domain name and done other research that you are asked to do in this process. On the other side of the coin, you almost have to go through this process to understand how to complete your website business plan. So put your website business plan worksheet on the desk alongside you as you go through this process and work through both of them at the same time. Choose A web host At this point you must have a web host. There are good web hosts all over the place. And they are all good. Just ask them. Page 15 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved This video gives you some tips on what to think about when choosing one. See Choosing-A- Web-Host I use this one LUNAR PAGES throughout this video series. You can use whatever host you want. But for this recipe you need one that supports Simple Scripts . That is explained below. Important Note About WordPress Installation The some of the following steps, namely the installation of WordPress, can be done for you for $5. It might be worth it just in terms of the value of your time. Information about the process can be found at Micro Business Website Use Simple Scripts To Install WordPress By using the free Simple Scripts service you can install WordPress in a couple steps. When you get to Simple Scripts you will see that you can do a lot more. WordPress installation is free. Some other services are paid. We will use the WordPress installation function in Simple Scripts See installing-WordPress-Simplescripts You Now Have A Website You are online and your website is set up using the default WordPress theme. It is a nice theme as far as standard themes go. But the design is not particularly effective in converting sales. So now we have to dress the site up and make it ready to make money. To to that we will change its look by changing themes and add some tools so that you can use WordPress to your best advantage. Page 16 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Install AdSense Ready Themes AdSense is one of those tools that almost all marketers use to make money. Some marketers make what are known as “made for AdSense” sites – even though Google does not particularly like that. We will be making a drop shipping site that includes AdSense Advertising. And we want to have the site designed to maximize income. That means that we should use a theme that is designed both for AdSense and for converting visitors into money in your bank account. See Google-Heat-Map and AdSense-Ready-Themes This video shows you how to do it. C hanging-Themes . Download And Install A WordPress Advertising Plugin You are now ready to start adding advertising. This video will show you how to use a plugin to add AdSense ads. In the process you will learn how to add other forms of advertisements. And you will learn how to add other plugins. See WordPress-Advertising-Plugin-Installation Create a Google AdSense Account If you don't have a Google AdSense account, get one here. It is free. http://www.AdSense.com Set Up Your AdSense Account For WordPress Page 17 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved You will use an AdSense tower, an AdSense leaderboard, an AdSense block, and AdSense in-line ads. This video will show you what you have to do to set up the various advertising blocks. See Google-AdSense/ Install Google Advertisements In an earlier step you set up your AdSense account and copied the code for the various ad formats. In this step you will add that code by using the Advertising Plugin and Widgets. This video shows you how to do add the code and in the process you learn what widgets are and how they work so that you can customize your site to your own sense of what looks best. See WordPress-Google-Advertising-Installation Add Other Plugins There are other plugins that you should consider. I will list a couple that I use here. You may find that you want to use others. One Click Plugin Updater Article Templates After The Deadline Broken Link Checker Outbound Link Manager SEO Ultimate To add these plugins, go to your dashboard, and click on plugins. Then go to add new. Enter the name of the plugin you want to review and/or add. Click the search button and you will see a menu of plugins. To install the one you want, just click on install and it will be done for you automatically. Page 18 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved An Important Tweek And here is one change that you should make so that your web page addresses make sense to people and so that the search engines treat you better in the results. In your administration panel, go to Settings , Permalinks. Select Custom Structure and add /%category%/%postname%/ All your posts will now have the address yourblog/category/post title Important Note If some of this seems complex for you, some of the above steps can be done for you for $5. It might be worth it just in terms of the value of your time. Information about the process can be found at Micro Business Website Look At Everything In The Dashboard Now take the time to go through the administration panel and see what it there. Go ahead and make changes if you wish. Nothing is permanent. If you don't like them, just go back to the original. I will say, that for now, however, don't stray too far off what you have right now. It may confuse things as we finish up. But do learn the dashboard. Page 19 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved And in the process look at the WordPress forums. They are a great place to get help and answers. Make Some Categories Make some categories to help organize your posts. You might consider categorizing by price range, or just use the categories that you see in Amazon.com . However you do it, make them to help visitors narrow their search and keep them in the site by giving them what they want as fast as you can. Example About Elliptical Trainer Machines - Categories was renamed Elliptical Trainer Reviews for the search engines. It is a keyword I am targeting so I want it used wherever I can. Consider adding categories for news, articles, and commentary about your topic. Add Some Pages You have to have some basic information about the product which information and will make your site stronger in the search engines. Use the keyword list that you developed originally plus words that are related to the one that you put into your domain. Then take write that describes the various products that you are putting into your site and that describe products that people buy when they buy a product like the one you're promoting from Amazon.com . Add 5 to 10 pages using keywords from Google suggest or other keywords you are targeting. You add these using the page function in your WordPress Admin. See WordPress-Pages You can write them yourself, an Article Spinner or outsource. See Profits In Outsourcing . Page 20 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved If you are going to write them yourself, I recommend that you use the same techniques that you will use when you promote your site using article marketing. You can read about article marketing all over the web. To save time and to give you a more focused approach, here are links to two books on the subject. Article Marketing Domination . Wordtracker Add Some Products Posts In Draft Now add products to you site. Pick at least 10 products. Be sure you have 2 or 3 per category. You will add the reviews later. By making the drafts you stay in a groove and it is faster for you to pick, copy and paste. To make it easy for you, there is text with a video that shows how we do it. You can do it as we do it or you can use it for developing your own way of doing things. It is in the section Make Money With Blogs Tip To Make Posting Easier Here is a tip to make your job easier. We recommend that when working with your site, you use the latest edition of internet Explorer and add these two links to the favorites bar. Doing that will save you a lot of time. Sign into the Amazon.com Affiliate page and then go to the Product Links page. Add that page to your favorites (or, in other words, bookmark it). When you click on that link you will be automatically signed in if you are not already, and it makes it so much easier to find Page 21 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved products. Also, add to your bar favorites the link to the New Post page Review The Products Now search the web for the exact products that you picked. If they are Amazon.com products you are likely to find reviews in many places. Read the reviews and make your own review summary. On the other hand, you might know a lot about your topic and be able to write your own reviews. Suppose you know a particular book author's works. You can write your own reviews of his books. Each product listing along with the review should be no less than 250 words. Try not to exceed 500. Once again you are advised to use the article marketers approach to writing about the products. When the review is complete, publish the review using the publish button. As you make a review, WordPress automatically sends the review to the search engines. The more focused your site keywords and the reviews, and the more content you add regularly, the higher you will get in the search engines. As you start making money, outsource the review process. You can get them done very cheap. Here is a link to information Profits In Outsourcing . Get Links And Promote Your Site Page 22 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Make at least 10 reviews before you start promoting your site. Look for other blogs related to your topic. Participate in communities where your topic is discussed. Use article marketing. There are all sorts of free tutorials on article marketing on the web. When you read them you will find that many of them point to the book Article Marketing Domination . And also look at Wordtracker If you are going to sell on the web, it is best that you get a copy of at least one of them. Tips For Writing Reviews Save Time By Using A Voice Recognition Program A voice recognition program can pay for itself very quickly in the time savings that you can have. It also will help you save your body by eliminating the need for you to roll your shoulders over a keyboard while you type. Voice recognition programs are very easy to use. And if you are concerned about your body, with a side benefit of saving time, then look very hard at a voice recognition program. Here is a link to voice recognition programs . Outsource Product Reviews In the beginning you will probably do the product reviews yourself. But as your business grows, and with it your income, you will probably run out of time as you build your web ring. Just outsource the reviews. You can get them done very cheap by going to one of the freelance sites. Once again here is information. Profits In Outsourcing . Page 23 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved If You Are Afraid Of Outsourcing, Use An Article Spinner For Your Pages And Posts Use your time to make sites. Automate as much as you can. An article spinner is, in reality, a cheap outsourcing service. Here is an Article Spinner Set Up A Web Ring And Self Promote An easy way to get links to your site is to set up a series of 10 blogs that sell or review products that are related. Cross link all of them. If you pick other products to sell, set up web rings and cross link all the web rings. Use Article Marketing Article marketing is cheap and free. And it works. This is perhaps the most effective way for you to get links to your site, to get good search engine position and to make money! Learn it. Once again here is a link to the Book Article Marketing Domination . And here is another Wordtracker Page 24 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved You Are In Business Because Google loves WordPress, you will be indexed quickly. Now it is a matter of adding your site to some link directories, such as the QuickLink Business Register, and to do some article marketing to get yourself rolling. Step back and follow your marketing and advertising plans. And revise them as you gain experience with the site. Ebay Affiliate Program Your final goal is to become an eBay affiliate and add drop ship eBay products. Read about that here. http://www.business-information-service.com/beat-ebay-at-its-own- game/ An Alternative Approach To Doing What You Have Just Done. Do take the time to watch the video in the link below Note that if you decide to buy the product, it is a ClickBank product. That means that if you don't like it, you can get your money back anytime up to 60 days after you buy it. So buy it, try it. If it works for you. Keep it. If it does not work for you, keep it and get your money back. Consumer Wealth System http://www.qlbr.com/consumer-wealth-system Page 25 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Final Notes The website that you have just completed can be used as a template for additional websites selling different products. You can, of course, continue with Amazon.com and continue making sites to sell specific products that you find in Amazon.com Many people do that and they do it quite successfully. You can also use other products from other companies. To add other products, it should be quite simple for you to just modify this recipe at a couple points. Note that you should look very strongly at the eBay affiliate program and as soon as you can to satisfy the eBay requirements to become an affiliate, add the eBay affiliate system to your site. The site that you have built is ready to make money. Now go forward following your marketing and advertising plan. Page 26 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved Resources Your Site Will Not Make Money Without Active Marketing Read some marketing tips and hints at Micro-Business Marketing. Resource Pages To help you with your business, we have two resource pages for you. One is for tools. The other is for tutorials. And so we can continually update them, we have them on the web where we can make changes without having to change this book. Webmaster Tools And Resources Drop Shipping And Small Business Tutorials Free Download To make it easy for you to use this information at your computer, you can get a free copy of this publication – The Micro-Business Strategy - in .pdf format . Just go to this link and follow the instructions. The Micro-Business Strategy Download Personal Help If you have questions, or need help, go to Micro-Business-Help Page 27 of 27 The Micro Business Strategy Copyright Gary C. Granai – All Rights Reserved
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