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Professional social networks
as a resource for innovation
Svetlana Maltseva
Head of IT Innovation and Business Department, HSE
FOCUS GROUP - BRIDGING THE GAP:
FROM INNOVATION TO STANDARDS
Moscow,10-11 September 2012
Landscape
Russian audience of Runet: 57, 8 mln. (57% of
population) persons over 18 years use the
Internet at least once a month (source: Russia
Internet Forum, 2012)
Russia audience of social networks: 34, 5mln.
Russian Internet users visit at least 1 social
network in a month (74.5% of Internet users)
(source:
http://www.slideshare.net/remarkableru/2012
-12879549, August 2011)
Internet penetration in the major cities: 60-70% of
people over the age of 12 years in the cities of 100000 +
surf the Internet at least 1 time per month
Russian users spend on social networks 10.4 hours per average
monthly
Data on popular social networks on 2012 year
Name
В Контакте
Одноклассники
Мой мир
Facebook
Twitter
Хабрахабр
МySpace
Мой круг
Мир тесен
Беон
YouTube
LiveJournal
LiveInternet
Connect
Website
vkontakte.ru
vk.com
odnoklassniki.ru
odnoklassniki.ua
my.mail.ru
facebook.com
ru-ru.facebook.com
twitter.com
habrahabr.ru
myspace.com
moikrug.ru
mirtesen.ru
beon.ru
youtube.com
livejournal.com
liveinternet.ru
connect.ua
Posituon (between all sites):
World
Russia
Ukraine
47
4
3
80
7
11
52
2
5
8
6
10
9
771
128
2749
1948
5881
3
100
195
14036
17
38
401
121
88
274
6
10
12
1796
19
39
501
581
178
651
4
14
18
138
Thematic
сitation
index
Yandex
200000
19000
19000
500
11000
170000
2900
95000
8500
15000
3800
2600
1200
120000
55000
44000
950
PageRank
Google
8
6
7
6
7
9
8
9
6
8
7
5
3
9
8
9
4
http://elenamel.ru/post/52/
Top social networking sites in Russia, Ukraine, the world (as
a percentage): the statistics for the year 2012
World
Russia
Ukraine
http://elenamel.ru/post/52/
Professional social
networks in Russia
Мой Круг
Linked In
The dozens of social networks among representatives of
different professions
Universal social networks:
E xecutive, My circle, Professionals
The vast majority of Russians are not parties to the
professional social networks (the survey research center of
Superjob portal)
In Russia, such projects have often been misused-as a
reference or recruitment ground
90% (visitors - Firstnews) cannot and do not want to work
with professional networks. Don't want to make efforts to
promote themselves, their businesses, their ideas
Network of Excellence (NoE)
Medium-sized research projects co-funded by the European Commission in FP6 and FP7.
These projects are "designed to strengthen scientific and technological excellence on a
particular research topic through the durable integration of the research capacities of the
participants
A Network of Excellence is an instrument for strengthening excellence by tackling the
fragmentation of European research, where the main deliverable is a durable structuring and
shaping of the way that research is carried out on the topic of the network.
http://noe.virtass.ru/eng/
VITASS Network of Excellence “Development of interfirm cooperation forms: networks and
relationships“
http://www.manru.uniyar.ac.ru/eng/01_what_is.php
MANRU Raising Management Quality in a Russian University
http://www.slb.ru/sis/pdf/NExT%202011.pdf
NExT Network of Excellence in Training
http://www.metamorphose-vi.org/
METAMORPHOSE - VIRTUAL INSTITUTE FOR ARTIFICIAL ELECTROMAGNETIC MATERIALS AND
METAMATERIALS
http://emanics.org/
EMANICS European Network of Excellence for the Management of
Internet Technologies and Complex Services
Social networks as a tool for innovation
How to make a professional networking useful for innovations
New services of professional networks: service standards for
professional networking, semantic search, analytics services,
consulting services
Analysis of social networking technologies to identify
communities of practice.
Development of new models and strategies for the
diffusion of innovations on social networks
Development tools of project work in networks
Driving innovation through a network of excellence: a risk-balanced R&D
portfolio, different R&D partnership architectures, centers of excellence
Thank you for your attention
Svetlana Maltseva
E-mail: smaltseva@hse.ru
Tel/Fax (495) 771-32-38
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