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FlowersExpo-2014
INTERNATIONAL EXHIBITION OF FLOWERS,
PLANTS, MACHINERY AND TECHNOLOGIES FOR
FLORICULTURE AND LANDSCAPE DESIGN
17-19 September, 2014
Crocus Expo International Exhibition Center
Moscow
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
FlowersExpo Exhibition:
Entire industry of floriculture, flower business,
flower arrangement and landscape design
International Exhibition FlowersExpo
is the most important event for professionals in
flower business, floriculture, floristics,
horticulture and landscape design.
Exhibition Project FlowersExpo
is a effective business platform used to explore
new trends in floriculture and to promote
innovations.
It is a capacious resource for attracting new
investments, search of strategic partners and
information, an opportunity to expand business
contacts and friendship.
Our exhibition is a mirror of steadily growing
potential, capacity and prospects of the Russian
flower and plant market.
2
www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Russian and international exhibitors
highly appreciate positive business results
of their participation in FlowersExpo, its
good reputation, professional viability and
friendly atmosphere.
3
www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
FlowersExpo-2013 Statistics
Main Exhibition Sections
Cut and Pot
Flowers
56%
Nurseries and
Landscape
15%
Machinery and
Technologies
10%
Floristics and
Design
17%
Participants
438 participants from 25 countries
пЂЄ Russian companies
- 152
пЂЄ International companies
- 286
Visitors
10 900 visitors
15 240 visits
пЂЄ Russian visitors from 72 Russian regions
пЂЄ International visitors from 26 countries
50% of visitors spent at least
2 days at the exhibition
4
www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
The number of participants over the last 3
years :
302
355
2011
2012
438
2013
438 exhibitors from 25 countries of the world including
Belgium, China, Colombia, Denmark, Ecuador, Finland,
France, Germany, Holland, Hungary, Israel, Italy, Japan,
Kazakhstan, Kenya, Korea, Poland, Portugal, Russia,
Spain, Taiwan, Turkey, UAE, Ukraine, USA, took part in
the exhibition in 2013.
Countries leading in the total number of participants,
companies and occupied exhibition space:
пЂЄ
пЂЄ
пЂЄ
пЂЄ
пЂЄ
пЂЄ
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www.flowers-expo.ru
Russia
Holland
Ecuador
Colombia
Poland
Israel
- 152
- 76
- 46
- 34
- 21
- 5
- 1970 sq.m
- 1049 sq.m
- 1047 sq.m
- 483 sq.m
- 301 sq.m
- 129 sq.m
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Participants :
пЂЄ Breeders, producers and sellers of flowers and
plants, trees and shrubs, seeds, bulbs and planting
stock.
пЂЄ Designers and manufacturers of greenhouses,
greenhouse equipment, machinery and equipment
for production and selling of flowers and plants for
floriculture and landscaping.
пЂЄ Producers and sellers of decorative products and
accessories for floristics and design.
пЂЄ Producers and sellers of garden equipment and
accessories for recreation.
пЂЄ Research and design institutions, botanical gardens,
educational establishments, breeding companies.
пЂЄ Landscape companies, architects, designers,
ornamental gardening specialists.
пЂЄ Floristic companies.
пЂЄ Companies rendering landscape, consulting,
logistics and IT services.
пЂЄ Publishers and sellers of specialized literature, mass
media.
пЂЄ Professional and public associations and unions.
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Sections
Flowers and Plants
пЂЄ All species and varieties of cut and pot flowers.
пЂЄ Production and breeding of flowers and plants.
пЂЄ Export, import, wholesale and retail trade.
Equipment and Technologies
пЂЄ Constructions and equipment for greenhouses,
winter gardens and garden centers.
пЂЄ Machinery, production equipment and materials for
floriculture, nursery sector and landscape design.
пЂЄ Equipment for trading rooms and pavilions.
пЂЄ Logistics, equipment for packing, storing,
transporting and selling of flowers.
пЂЄ Grounds, fertilizers, plant protection means.
пЂЄ Garden implements for professionals and amateurs.
IT, Services, Consulting, Logistics
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Sections
Flower Arrangement and Design
пЂЄ Accessories and related products for floristics and
design.
пЂЄ Dry and artificial flowers and plants.
пЂЄ Floral compositions from fresh flowers, natural and
synthetic materials.
пЂЄ Seasonal decor, Christmas trees, decorations and
accessories, compositions and gifts.
пЂЄ Decorative applied products: vases, pots, containers
of various shapes, flower racks.
Nursery Sector, Landscape and Ecology
пЂЄ Products of ornamental and fruit nurseries: trees,
brush, perennials.
пЂЄ Seeds, bulbs and planting stock of flowers and
ornamental plants.
пЂЄ Small architectural forms, garden furniture,
sculpture.
пЂЄ Garden engineering equipment.
пЂЄ Equipment for recreation in gardens and camping.
пЂЄ Equipment, devices and materials for nurseries and
landscape design.
 Innovative and nature friendly “green”
developments.
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Visitors
All interested local and foreign consumers from
Russian regions, CIS and oversees countries :
пЂЄ Owners, top managers and specialists of companies
producing and consuming flowers, ornamental and
related products.
пЂЄ Representatives from Russian and international
wholesale and retail companies, garden centers and
flower salons.
пЂЄ Specialists engaged in floriculture, floristics,
landscape architecture and ecology.
пЂЄ Representatives of shipping and logistics companies,
financial structures providing flower business.
пЂЄ Owners and representatives of mass media,
publishers, online resources.
пЂЄ Scientists, specialists from research institutes,
botanical gardens, professors and students from
specialized higher educational establishments and
schools.
пЂЄ End product consumers, members of public and
amateur associations and unions, gardeners, lovers of
flowers.
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Visitors
Visitors’ Interests and Preferences :
пЂЄ Flowers and plants
пЂЄ Nursery products, landscape
and ecology
пЂЄ Floristics and design
пЂЄ Machinery and technology
пЂЄ Other
- 75%
- 35%
- 34%
- 18%
- 12%
Visitors’ competence in making decisions
regarding purchases and deliveries:
Make decisions
38%
Do not take
part in making
decisions
32%
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www.flowers-expo.ru
Take part
in making
decisions
30%
FlowersExpo - 2014 В¤ Moscow В¤ September 17-19, 2014
Exhibition venue
International Exhibition Center (IEC) Crocus Expo
is the most advanced exhibition complex on the
territory of Russia providing optimum conditions for
holding large international exhibitions.
Crocus Expo is a UFI member in Exhibition Organizer
and Exhibition Center categories.
International Exhibition Center Crocus Expo:
пЂЄ 549 000 sq.m of exhibition space, 3 Pavilions, 19
Exhibition Halls, 49 Conference Halls technically
equipped in accordance with the latest international
standards.
пЂЄ 20 000 free parking spaces for cars.
пЂЄ Easy access for vehicles on the outer side of the
Moscow Ring Road with several exits from the
highway leading to the Pavilions.
пЂЄ Convenient transport for exhibition participants and
visitors. It takes only 35 minutes by metro to get to
the Exhibition Complex from the center of the
capital.
пЂЄ Exit from Myakinino metro station is located right on
the grounds of the exhibition complex.
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Business Program
пЃ¶ Forum for the sector professionals:
пЂЄ
пЂЄ
пЂЄ
пЂЄ
Conferences
Seminars
Presentations
Master classes
пЃ¶ Open Russian Championship on Professional
Floristics RUSSIAN CUP-2014
пЃ¶ Shows and performances of floristic schools and
the best florists organized by exhibition participants
and partners
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Competition Program of the
Exhibition
пЃ¶ Competition for the best innovative solution in
the field of flowers and plants production and
selling
пЃ¶ Competition for the best product quality
пЃ¶ Competition Novelties of the Year
пЃ¶ Competition for the best design of the display
13
www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Benefits of participation in
FlowersExpo-2014
FlowerExpo:
пЂЄ The latest products and innovative technologies
displayed in two Halls of the modern Exhibition
Center Crocus Expo on an area of 18 000 sq.m, 500
companies leading in their market sector from 25
countries.
пЂЄ Professional visitors from all Russian regions, CIS and
overseas countries.
пЂЄ Special programs for attracting business visitors from
Russia and abroad.
пЂЄ Optimum participation conditions in terms of
costs/result ratio.
пЂЄ Effective targeted advertising campaign.
пЂЄ Intensive business program, competitions,
educational and entertainment events.
пЂЄ Optimum exhibition dates fitting perfectly in the
International Exhibition Calendar.
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Benefits of participation in
FlowersExpo-2014
Participating in the exhibition you will get:
пЂЄ Strong marketing channel for promoting your
products.
пЂЄ The best solution to get innovations, new products
and services to market.
пЂЄ Opportunity to establish itself as a stable and popular
company.
пЂЄ Optimum conditions for maximum commercial
success.
пЂЄ Targeted professional audience from all Russian
regions and abroad.
FlowersExpo is your key to
the “green business” of
Russia!
15
www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Advertising Campaign
пЂЄ Advertising in 30 publications distributed in
Russia, Ukraine, Byelorussia, Kazakhstan,
Holland, Germany, Spain, Poland, Germany,
Taiwan, Colombia and Ecuador.
пЂЄ Promotion of FlowersExpo project at the
leading international and specialized
exhibitions in Russia and abroad.
пЂЄ Advertising in specialized mass media, and on
popular TV channels.
пЂЄ Outdoor advertising in Moscow.
пЂЄ Direct advertising in Internet search engines.
пЂЄ Online advertising on specialized websites,
portals, forums, social networks.
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Advertising Campaign
пЂЄ Targeted e-mailing of information to more
then 20 000 Russian specialists.
пЂЄ Distribution of 3 000 information leaflets and
15 000 invitation cards.
пЂЄ On-line registration of visitors and early
matchmaking system.
пЂЄ Mobile Application for iOS and Android based
smartphones: Flowersexpo.
Official Exhibition Site:
www.flowers-expo.ru
Facebook Page:
www.facebook.com/flowersexpo.moscow
Twitter Page:
www.twitter.com/flowers_expo
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Patronage
RF Chamber of Commerce and Industry
РўРџРџ Р Р¤
Exhibition Partners
National Guild of Florists
Guild of Professionals in Landscape
Industry
Association Greenhouses of Russia
General Information Partner
Flowers magazine
General Information Sponsor
Floriculture magazine
General Internet Partner
Information Portal GreenCom
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
Exhibition Organizers
International Exhibition Center Crocus Expo, owner
of a modern exhibition venue.
Exhibition Company GreenExpo Ltd.,
owner and operator of the exhibition
(Professional team with many years of experience in
organization of specialized flower exhibitions and
floristic competitions in Russia).
Contacts:
Exhibition Company GreenExpo Ltd.
143000, Russia, Moscow, IEC Crocus Expo
Tel.: +7 495 221-12-51
E-mail: mail@flowers-expo.ru
www.flowers-expo.ru
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
See you at
FlowersExpo-2014!
Thank you for
attention!
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www.flowers-expo.ru
FlowersExpo - 2014 В¤ Moscow В¤ 17-19 September, 2014
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