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09-11 September, 2013
Crocus Expo International Exhibition Center
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
FlowersExpo Exhibition
– entire industry of floriculture, flower
business, flower arrangement and
landscape design
International Exhibition FlowersExpo is the
most important event for professionals in
flower business, floriculture, floristic and
landscape design.
FlowersExpo Project is a complete business
platform used to explore new trends in
floriculture and to promote innovations. It is a
capacious resource for attracting new
investments, strategic partners and
information, an opportunity to expand your
business contacts and friendship. Our exhibition
is a mirror of steadily growing potential,
capacity and prospects of the Russian flower
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Statistics
Main Exhibition Sections
• Flowers and Plants
• Floristic and Design
• Machinery and Technologies
• Landscape and Ecology
- 56%
- 20%
- 14%
- 10%
355 participants from 25 countries
• International participants
- 51%
• Russian companies
• International companies
- 175
- 180
13 050 visitors
• Russian visitors from 66 Russian regions
• International visitors from 26 countries
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Russian and international exhibitors
highly appreciate positive business
results of their participation in
FlowersExpo, its good reputation,
professional viability and friendly
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
355 exhibitors from 25 countries of the
world took part in the exhibition in 2012.
The exhibition was visited by 13 050
people from 27 countries including
specialists from 66 regions of the Russian
Countries leading in the total number of
participants, companies and occupied
exhibition space:
- 137
- 67
- 33
- 18
- 6
- 5
- 1840 sq.m
- 450 sq.m
- 399 sq.m
- 322 sq.m
- 114 sq.m
- 162 sq.m
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Participants
• Breeders, producers and sellers of flowers and
plants, trees and shrubs, seeds, bulbs and planting
• Designers and manufacturers of greenhouses,
greenhouse equipment, production materials,
machinery and equipment for production and
selling of flowers and plants for floriculture,
nurseries and landscaping.
• Producers and sellers of decorative products from
ceramic, glass, metal and accessories for floristic
and design.
• Producers and sellers of garden equipment,
materials and accessories for recreation.
• Research and design institutions, botanical gardens,
educational establishments, breeding companies,
breeders, scientists.
• Landscape companies, florists, designers, landscape
• Companies rendering floristic, landscape,
consulting, logistics and IT services.
• Publishers and sellers of specialized literature,
information agencies.
• Professional and public associations and unions.
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Sections
Flowers and Plants
• Production and breeding of flowers and plants
• All species and varieties of cut flowers and pot plants
• Products of ornamental and fruit nurseries: trees,
shrubs, perennials
• Seeds, bulbs, tubers and planting stock of flowers and
ornamental plants
• Packaging materials for transportation, selling and
arranging of flowers
• Export, import, wholesale and retail trade in floral
Equipment and Technologies
• Constructions and equipment for greenhouses and
winter gardens
• Machinery, production equipment and materials for
floriculture, nursery sector and landscape design
• Equipment for trading rooms and pavilions
• Equipment and packaging for flowers transportation
and selling
• Grounds, fertilizers, plant protection means
• Garden implements for professionals and amateurs
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Sections
Flower Arrangement and Design
• Accessories and related products for floristic and
• Dry and artificial flowers and plants
• Floral compositions from fresh flowers, natural and
synthetic materials
• Christmas trees, decorations and accessories, original
compositions and gifts
• Decorative applied products: vases, pots, containers
of various shapes
Landscape and Ecology
• Small architectural forms, garden furniture, sculpture
• Garden engineering equipment
• Equipment, materials for recreation in the garden and
• Nature friendly, “green” developments and materials
for landscape design, production and garden
• Literature, software for floriculture, landscape design,
flower arrangement and topiary art
IT, Services, Consulting, Logistics
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Visitors
All interested local and foreign consumers
from Russian regions, CIS and oversees
• Owners, top managers and specialists of the
largest companies, producers and consumers of
flowers, ornamental and related products
• Representatives from Russian and international
wholesale and retail companies, garden centers
and flower salons
• Specialists engaged in floriculture, floristic,
landscape architecture and ecology
• Representatives of shipping and logistics
companies, financial structures providing
flower business
• Owners and representatives of mass media,
publishers, online resources
• End product consumers, members of public
and amateur associations and unions,
gardeners, lovers of flowers
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Visitors
Interests and Preferences of Visitors
Flowers and plants
Floristic and design
Machinery and technology
Landscape and ecology
- 65%
- 34%
- 18%
- 16%
- 12%
Visitors’ competence in making decisions
regarding purchases and delivery
• Make decisions
• Take part in making decisions
• Do not take part in making
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
- 38%
- 34%
- 18%
Exhibition Venue
Crocus Expo International Exhibition Center
(Crocus Expo IEC) is the most advanced
exhibition complex on the territory of Russia,
one of the world’s largest and promising
exhibition venues. IEC has created optimum
conditions for holding large international
exhibitions on various subjects with participation
of Russian and international companies.
The Center has a developed infrastructure of
services for participants and visitors including:
customs terminal, rigging service, cloakroom,
service centers, bank branches, taxi booking
office. The latest security systems ensure
secure work environment during exhibition,
mounting and dismantling periods.
Crocus Expo is a UFI member in the categories
Exhibition Organizer and Exhibition Center.
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Venue
Crocus Expo International Exhibition Center
560 000 sq.m of exhibition space
3 Pavilions
19 Exhibition Halls
49 Conference Halls technically equipped
in accordance with the latest international
• 22 000 free parking spaces for cars
Easy access for vehicles on the outer side of the
Moscow Ring Road. There are several exits from
the highway leading to the Pavilions.
Convenient transport for exhibition participants
and visitors. It takes only 35 minutes by metro
to get to the Exhibition Center from the center
of the capital.
Exit from Myakinino metro station is located
right on the grounds of Crocus Expo.
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Business Program
• Forum for the sector professionals:
Master classes
• Open Russian Championship on
Professional Floristic RUSSIAN CUP-2013
• Shows and performances of floristic
schools and the best florists organized by
exhibition participants and partners
It is expected that about 2500 people will
take part in the exhibition business program.
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Competition Program of the
• Competition for the best innovative
• Competition for the best product quality
• Competition “Novelties of the Year”
• Competition for the best display design
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Prerequisites for development of
the section “Christmas Floristics,
Accessories, Guifts, Interior
• Increase in the number of exhibition
companies displaying accessories and
related products for flower
arrangement and design
• Presence at the exhibition of a large
number of Russian florists and
• The right time for wholesale companies
to start season sales of new collections
• Positive results for the participants of
the previous exhibition displaying
Christmas paraphernalia.
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Benefits of participating in
• Promising exhibition project showing stable
growth and development
• Representative composition of participants from
25 countries. The latest products and innovations
in two Pavilions of Crocus Expo, modern
Exhibition Center
• The most advanced exhibition venue in Moscow
with convenient location, accesses and
guaranteed quality of the exhibition service
• Professional team with long-term experience in
organization of international flower shows
• Optimum participation conditions in terms of
“costs/result” ratio
• Effective targeted advertising campaign
• Special programs for attracting business visitors
from Russia and abroad
• Intensive business program, competitions,
educational and entertainment events
• Optimum exhibition dates that perfectly fit into
the International Exhibition Calendar
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Three reasons to opt for the
International exhibition
as a platform for promoting your products and
services, and business development:
• Support of the professional community
• Modern exhibition venue
• High appreciation of FlowersExpo-2012
by its participants
FlowersExpo is your key to the
green business of Russia
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Advertising Campaign
• Advertising in 29 publications distributed
in Russia, Ukraine, Byelorussia,
Kazakhstan, Holland, Germany, Taiwan,
Colombia and Ecuador
• Promotion of FlowersExpo project at the
leading international and specialized
exhibitions in Russia and abroad: Horti
Fair (Holland), IPM (Germany), Flower
Show (Turkey), Proflora (Colombia), IFEX
(Japan), AstanaFlowersExpo (Kazakhstan),
Flower Tech (Ukraine).
• Advertising in mass media, and on
popular TV channels
• Outdoor advertising in the city of
• Direct search-based advertising starting
from January, 2013
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Advertising Campaign
• Targeted e-mailing of information about
the exhibition to more then 20 000
Russian specialists
• Distribution of 3 000 information leaflets
and 15 000 invitation cards
• Organization of on-line registration of
visitors and early matchmaking
• Online advertising on specialized sites,
portals, forums, social networks
• Android-Apps: FlowersExpo
(FlowersExpo - Google Play)
Official Exhibition Web-site:
Page on Facebook:
Page on Twitter:
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Partners
National Guild of Florists
Guild of Professionals in
Landscape Industry
Association Greenhouses of
General Information Partner
Flowers Magazine
General Information Sponsor
Floriculture Magazine
General Internet Partner
Information Portal GreenCom
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
Exhibition Organizers
Crocus Expo International Exhibition Center
The owner of a modern exhibition venue
GreenExpo Ltd. Exhibition Company
The owner and operator of the exhibition
Professional team with many years of
experience in organization of flower exhibitions
and floristic competitions in Russia
GreenExpo Ltd. Exhibition Company
Russia, 143000, Moscow region
Crocus Expo IEC
Tel.: +7 495 221-12-51
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
See you at
Thank you for attention!
Flowers Expo 2013 Moscow В¤ 09-11 September 2013
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