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news to a cup of your coffee…
BONNIER BUSINESS PRESS
Bonnier Business
Press newspapers
web-sites
Newspapers
Handbooks
Delovoy Peterburg
Accounting news
Delovaya gazeta.
Yug
Delievery service
Web-Sites
www.dp.ru
www.neva24.ru
www.dprealty.ru
www.estateline.ru
www.dg-yug.ru
news to a cup of your coffee…
WHAT IS DP.RU?
DP.RU Portal of business news of St. Petersburg and Leningrad region.
Daily:
the latest business news
opinions of analysts
advices of leading experts
photo and video reportings
newspaper «Delovoy Peterburg» archive
contact information of the companies and
Top managers, mentioned in articles
news to a cup of your coffee…
MAIN CATEGORIES AND SECTIONS
news to a cup of your coffee…
STRUCTURE OF DP.RU AUDIENCE BY SEX AND AGE
(% of monthly audience)
SEX
AGE
60% of the project audience –
people aged 25-44
news to a cup of your coffee…
TNS Web Index SPb February 2012
STRUCTURE OF DP.RU AUDIENCE BY SOCIAL STATUS
AND INCOME LEVEL (in % OF MONTHLY AUDIENCE)
SOCIAL STATUS
The dp.ru audience is more than 120 000
inhabitants of St. Petersburg with income
above average
news to a cup of your coffee…
TNS Web Index SPb февраль 2012
COMPARATIVE ANALYSIS OF COMPETITORS
Saint-Petersburg
news to a cup of your coffee…
(Visitors . Thou. PPL.)
http://top100.rambler.ru
Geography of Saint-Petersburg
+ Leningrad Region, February 2012
ANALYSIS OF MONTHLY AUDIENCE BY SEX
Affinity Internet Saint-Petersburg
news to a cup of your coffee…
TNS Web Index SPb February 2012
ANALYSIS OF MONTHLY AUDIENCE BY AGE
Affinity Internet Saint-Petersburg
news to a cup of your coffee…
TNS Web Index SPb February 2012
ANALYSIS OF MONTHLY AUDIENCE BY SOCIAL STATUS
Affinity Internet Saint-Petersburg
news to a cup of your coffee…
TNS Web Index SPb February 2012
BANNERS FORMAT
•
1006 х 179
Banner 1006x179 . Average CTR 0,5
The biggest banner among Runet
(Russian internet) media sites!
Unique format! Fixed on all pages on
the screen and not moved when
scrolling the page.
240 х 400
404 х 150
news to a cup of your coffee…
•
Banner 240x400. Average CTR 0,2
Placed in the right column at the first
and third screen. The most often used
format in the Runet. Convenient for
carrying out advertising campaigns on
several portals as you shouldn't make
a separate banner for each advertising
platform that naturally will cut down
your expenses.
•
Banner 404x150. Average CTR 0,45
Placed in the first screen at the main
page and in articles published on the
site. Popularity of this format is very
high because of logic of its placement.
Some statistics: one unique user looks
through 2 articles and 4-5 news in
average. Thus, a banner placement is
always on a look when reading articles
that increases efficiency of your
campaign.
ARTICLE AS ADVERTISING
If the product or service needs more
detailed coverage and placing of a press
release or a banner is not enough in some
cases it is possible to use a combined
placement - article as advertising .
The ad block consisted of a photo,
heading and the lead of article will be
places on the 3rd screen of the main page
in the right column. The article will be
issued in the form of HTML page on our
portal where you can publish all contacts
or references to materials on a subject.
It is important to remember, that the
attractive heading and lead of the article
will directly impact on the amount of
article’s readers at web site.
The minimum period of placement – 7
days. After the publication article remains
in web site archive.
news to a cup of your coffee…
THEME CATEGORIES
During a year thematic
supplements to the newspaper
Delovoy Peterburg are
published.
The articles of supplements are
also placed at MARKET SECTION
on the web site.
In this section you can place your
advertising articles and banners
in the following rubrics:
Size
1006х179
240х200
(top)
240х200
Article +
Announcement
Period
15 days
Period
1 month
20 000
35 000
10 000
15 000
6 000
8 000
8 000
15 000
news to a cup of your coffee…
BANKS / CARS / WHERE TO LIVE / AUDIT, CONSULTING /
GOURMET / BUSINESS CENTER / CITY DAY / POWER WORKER’S DAY/
BUILDER'S DAY/ REAL ESTATE INVESTMENTS /
HI-TECH / TOURISM / WOMEN'S CLUB / CONFERENCE ROOMS /
LENINGRAD / LEASING / LOGISTICS / MEDICINE /
EDUCATION / THE WORLD OF CONSTRUCTION / MEN'S CLUB /
YACHTING / INSURANCE / SECURITY /
PETERSBURG INDUSTRIAL / CHRISTMAS PRESENTS /
ECONOMIC FORUM / ENERGONEFTEGAZ /
RANKING OF MAJOR COMPANIES /
OUR REGULAR ADVERTISERS
REAL ESTATE
AUTO
BANKS
TRANSPORT. AIRLINE
RBI HOLDING
CENTRE FOR EQUITY BUILDING
LENSPETSSMU
RENAISSANCE OF ST. PETERSBURG
CONSTRUCTION COMPANY "TEMP"
BUILDING TRUST
PETROTREST
NIGHT FRANK
GDSK
GLAVSTROI-STD
STROYINVEST
STROYKORPORATSIYA "ALICE"
PIONEER SC
PETERSBURG REAL ESTATE
BALTIC PEARL
LEMMINKAINEN RUS
LENSTROYTREST
ECUMENE
ROSSTROYINVEST
AUDI CENTRE VITEBSKYI
AURORA AUTO NISSAN
BMW RUSSLAND TRADING
TOYOTA LEXUS
AUTOCENTER CLASSICS
AUTOCENTER SKODA
ATLANT-M LAHTA
LAURA
NISSAN MOTOR RUS
OLYMP PORSCHE
SUZUKI-NEVA
TOYOTA CENTER OF
PRIMORSKY
HYUNDAI MOTOR CIS
JAGUAR LAND ROVER
ROLF LAHTA RENO
BANK VTB NORTH-WEST
BANK SAINT PETERSBURG
SBERBANK RUSSIA
NOMOS-BANK
GUTA BANK
ENERGOMASHBANK
ALFA-BANK
ROSBANK
PROMSVYAZBANK
RIETUMU BANK
FINNAIR
KLM
BRITISH AIRWAYS
SCANDINAVIAN AIRLINES
RUSSIAN RAILWAYS
TELECOMMUNICATIONS
IBM
MICROSOFT
PETERSTAR
MEGAPHONE
MTS
TELE2
news to a cup of your coffee…
EDUCATION
ENGLISH FIRST
MOSCOW SCHOOL OF MANAGEMENT
SKOLKOVO
INSTITUTE OF FOREIGN LANGUAGES
MEDICINE
CLINIC "MEDI"
PHARMACOR
ON CLINIC-NEVA
PLASTIC SURGERY CLINIC
CONTACTS
ADVERTISING DEPARTMENT
197022
St. Petersburg,
Ul. Akademika Pavlova 5
Business center
River-House
+7 812 326 9744
+7 812 326 9719
Fax
+7 812 326 9740
news to a cup of your coffee…
OFFICE IN MOSCOW
125993
Moscow,
Volokolamskoye Rd,
h. 2,
25 floor
+ 7 495 981 0647
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