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Презентация PowerPoint - Interpretative Trails

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Interpretation as an innovative
sustainable management tool of
nature protected areas
Oleg RUBEL, Black Sea Branch of the
Ukrainian Environmental Academy of
Science, Ukraine
Regional Workshop “How to Interpret Black Sea Nature” 20-22 April 2012
The main topics
• Economical theoretical basic (interpretation
definition, Interpretation and ecomarketing)
• Principles of creation of eco-trails
(Kiev University named by Taras Shevchenko)
• Other Ukrainian examples «Green Wave» etc.
Regional Workshop “How to Interpret Black Sea Nature” 20-22 April 2012
Pre – conditions of Studies
Environmental training В«Lower Dniester
National Park by Youth EyesВ» (Jan 2010):
(Youth Environmental center by Vernadskyi, Odessa, Tatyana
Chernaya) 180 participants
Aims: To show to youth importance of creation of eco- trails.
(Structure of games, Playing roles – director of LDNP…,
touristic manager…; Model of 4 trails, Regulation of
anthropogenous impact, Principles of Formation of touristic
product, management of eco-tails, Technology of the
equipment, Target groups, History of Lower Dniester by
Vladimir Poltorak)
Theoretically definitions of
Interpretations of Eco – trails:
• Interpretations of Environmental trails as
instrument of Eco-Marketing…
• Interpretations of Environmental trails as
part a Touristic Interpretations
• Interpretations of Environmental trails as
a mechanism of Sustainable and
economically effective reserves
management system
Green, environmental and eco-marketing
are part of the new marketing approaches
which do not just refocus, adjust or
enhance existing marketing thinking and
practice, but seek to challenge those
approaches and provide a substantially
different perspective.
In more detail green, environmental and eco-marketing
belong to the group of approaches which seek to address
the lack of fit between marketing as it is currently
practiced and the ecological and social realities of the
wider marketing environment.
Definition of 'Green Marketing'
Green marketing companies seek to go
above and beyond traditional marketing by
promoting environmental core values in the
hope that consumers will associate these
values with their company or brand.
Touristic Interpretation Defined
- Interpretation is a communication tool that
is used to facilitate the way visitors engage
with the places they visit. It has been
described as �an educational activity’ (Tilden
- communication process (MacFarlane 1987);
- management tool (Sharpe 1982)…
Touristic Interpretation Defined
Knudson, Cable and Beck (1995) list six objectives for interpretation:
1. to increase the visitor’s understanding, awareness and appreciation
of nature, of heritage, and of site resource;
2. to communicate messages relating to nature and culture, including
natural and historical processes, ecological relationships, and human
roles in the environment;
3. to involve people in nature and history through first hand
(personal) experience with the natural and cultural environment;
4. to affect the behaviour and attitudes of the public concerning the
wise use of natural resources the preservation of cultural and natural
heritage, and the respect and concern for the natural
and cultural environment;
5. to provide an enjoyable and meaningful experience;
6. to increase the public understanding and support for an agency’s
role, its management objectives and its policies.
Six objectives for interpretation
The first two objectives reflect park agency
management objectives related in particular to
protection of both the park and the visitor.
The last four reflect visitor experience objectives
related to the understanding, awareness and
appreciation of the park.
Role of Interpretation in National Parks
The importance of interpretation is
reflected in organisational mission and
vision statements on many park and
protected area agencies with most agencies
having a clear understanding of the
benefits of interpretation throughout their
organisation, at all levels of management
(Wearing et al. 2006).
Visitor Satisfaction in Parks
Visitors come to parks for a variety of
reasons and can undertake a range of
activities in a park without engaging with
the visitor centre, ranger guided walks or
other forms of interpretation…
Effective Interpretation and
Interpretation Models
EROT model: … it needs to be enjoyable so that people
need to be motivated to engage with the interpretation.
Secondly, it needs to be relevant to visitors; that is
providing stories and concepts so that people can connect
to the park through their own experience. The role of
stories and metaphors is critical here. Thirdly, it needs to
be organised and provide a clear structure to guide
visitors through the program.
Finally, interpretation needs to be thematic and provide a
message that visitors will remember following their
Thematic Interpretation and the
Concept of Meaning Making
The way these messages are provided and the
communication outcomes will have different
emphasis depending on the park aims that are
being addressed; either management aims or
visitor experience aims. Interpretation that
addresses management aims that may be related
to visitor safety or protection of the park have
clear outcomes associated with the message
Market Segmentation
Who Visits Parks?
• International Tourists
• Domestic Tourists
Market Segments:
• Trip planners
• Visitors who just turn up
Visitor Profiles
Framework for Identifying Market Segments,
Interpretation and Audience Variables
Associated with Satisfaction Levels
Identifying Satisfaction Indicators
for Interpretation
Selection of Market Segments for
Questions which we have answered:
Who will come?
When will come?
What expectations?
What will pay?
What should we make to satisfy demand?
Creation of Inter Trails
Ecological trail is a specific type of one-day green
tourist route, it is geographically defined, tied
to a particular locationand specific (particular)
objects and described with some degree
of detail trail hike,
travel, recreational, health walks, ecoeducational tours...
Design of Eco-trails
Designing eco trails involves a the
steps that forming a particular algorithm,
steps which optimizes this complex process.
The first step of the algorithm is to
generate ideas and awareness of the need to
developeco trail with a particular territory.
The second step is - handling of typical material area in
the following sections:
- geological structure;
- topography;
- climate and local weather;
- conditions especially, hydrologic features;
flora and fauna;
- characteristics of nature and recreational activities;
- unique natural sites and monuments, historic and
cultural sites of the material and
religious (including place names,
myths and legends), socio-economic objects and more.
The third step is the selection of cartographic
material of the study area
The fourth step of the algorithm is
a method of positioning on
the working map of the project, the
hypothesis of the future route.
Fifth step - reconnaissance of the learning
area, the routehypothesis without surveying work to check
the status of destanations…
The sixth step of the algorithm adjustment of projectroute hypothesis according to the
selected objects.
Step seven geographical positioning route: a contour
and step route.
№ точки
Час повного
Назва точки,
Step nine algorithms - making
of eco trails, including: goal, objectives, general
parameters of trip, texts of thematic tours…
The tenth step of the algorithm -testing trip in
compliance with the
recommendedcharacter and tempo movement…
Final eleventh step of the algorithm method approval of project
materials eco trailrelevant licensing
authorities and land users of this site.
Examples of objects arrangement
of ecological trail
House for bird watching
Information board
Thank You For attention!
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