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EXPO REAL

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EXPO REAL 2013:
Central, East and
Southeast Europe at
EXPO REAL
For you today
Stefan Reschke
MAYA International GmbH - Vienna
• Official representative of Messe Munich
International in Austria
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•
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Coordinator Expo Real SEE/ MEE
Organizer „Wien Europa Mitte“
Working for Messe Munich since 2001
Active in Real Estate Business in SEE/ MEE
since 2008
Page 2
Where all threads come together:
The concept behind EXPO REAL
• Largest B2B fair for commercial property and
investment in Europe - since 1998
• Focus on commercial property:
Office, logistics, retail, commercial, infrastructure
and residential property for institutional investors
• Platform for sustainable location marketing
• Working fair for market leaders and
decision-makers in the property sector
• Platform for creating new networks and for
communication
• Conference program with a focus on new trends,
developments and innovations across the
property sector
Page 3
The real-estate value-added chain
is here
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Corporate real estate managers
Property consultants/agents
Project developers
Location marketing
Economic regions & cities
Architectural and planning firms
Corporates/users
Institutional investors (pension
funds, insurance companies)
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Fund companies
Asset managers
Real-estate financiers, banks
Facility management services
Lawyers, tax advisors
Project managers/controllers
Real estate associations
Universities and colleges
Page 4
EXPO REAL: Meeting place for Central, East
and Southeast Europe – Exhibitors 2012
Poland, 55 exhibitors, among them:
Silesia Region
City of Warsaw
Polish Foreign Investment Agency
Military Property Agency
Skanska Property Poland
City of Katowice
Czech Republic, 18 exhibitors, among them:
City of Ostrava
INTERCORA, spol. s.r.o.
Moravskoslezsky kraj
THE REGION OF SOUTH BOHEMIA
City of Prague
Page 5
EXPO REAL: Meeting place for Central, East
and Southeast Europe – Exhibitors 2012
Austria, 75 exhibitors, among them:
Austria – Shared booth
WED - Wiener Entwicklungsgesellschaft fГјr den Donauraum AG
PORREAL Immobilien Management GmbH
Consulting Company Immobilien und Projektmanagement GmbH
Wien - Europa Mitte – Shared booth
Wiener Stadtentwicklungsgesellschaft m.b.H
conject AG
Wien Holding GmbH
BIG Bundesimmobiliengesellschaft m.b.H.
Individual exhibitor
SES Spar European Shopping Centers GmbH
CA Immobilien Anlagen AG
CBRE GmbH
MRG Metzger Realitäten Beratungs- und
Bewertungsgesellschaft mbH
Page 6
EXPO REAL: Meeting place for Central, East
and Southeast Europe – Exhibitors 2012
Croatia:
Croatian Chamber of Economy
Hungary:
TriGranit Development Corporation
Studio Metropolitana Nonprofit Kft.
Serbia:
SIEPA - Serbian Investment and Promotion Agency
Slovak Republic :
HB REAVIS Slovakia a.s.
Slovenia:
Public Agency of the Republic of Slovenia
Bosnia and Herzegovina:
FIPA Bosnia and Herzegovina
Page 7
EXPO REAL: Meeting place for Central, East
and Southeast Europe – Visitors 2012
Austria
Poland
Czech Republic
Hungary
Slovak Republic
Romania
Slovenia
Croatia
Serbia
Bulgaria
Republic of Montenegro
636
292
224
61
51
45
39
30
19
11
1
Page 8
Taking up the threads: The
conference program at EXPO REAL
• 4 forums covering topical and key issues in the
real estate sector
• Simultaneous translation German/English
• Themes:
• Bank financing and refinancing
• Demographic change and its importance for the
property sector
• Sustainability in the property sector
• Focus: Special property – hotels, logistics,
residential
• Presentations by real-estate locations: Europe,
Central, East and Southeast Europe, Gulf
Region, USA, Asia
• Around 80 conferences, panel discussions and
symposia with 400 recognized experts
Page 9
EXPO REAL – Meeting place for decisionmakers
71% of the visitors are decision-makers:
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Managing Directors, Directors, Board of Management etc.
…………. 24%
Divisional/executive heads, etc.
…………………………….. 15%
Dept./team heads, group leaders …………………………………………….. 20%
Self-employed business people
………………………………………. 12%
Source: Gelszus Messe-Marktforschung / Visitor survey EXPO REAL 2012
Page 10
EXPO REAL – A success story
Page 11
Trends in exhibitor numbers
2.000
1.823
1.856
1.638
1.580
1.600
1,645 1,610 1.700
from
31 countries
1.200
800
400
0
2006
2007
2008
2009
2010
2011
2012
Source: EXPO REAL Exhibition
Management/ZKIS
Page 12
Trends in exhibitors
from outside Germany
485
500
450
from 30
countries
487
403
367
400
350
373
393
310
300
250
200
150
100
50
0
2006
2007
2008
2009
2010
2011
2012
Source: EXPO REAL Exhibition
Management/ZKIS
Page 13
TOP TEN exhibiting countries
- excl. Germany
Countries
2012
Austria
75
Poland
55
Netherlands
44
Switzerland
28
Russian Federation
21
Luxembourg
20
France
19
Czech Republic
18
USA
17
Italy
17
Source: EXPO REAL Exhibition Management / ZKIS
Page 14
Trends in visitor numbers – Totals
2 5 .0 0 0
21,430
21.112
2 0 .0 0 0
1 5 .0 0 0
from 71
countries
24.787
1 8 .8 6 5
17.826
18.911
14.869
,
1 0 .0 0 0
5 .0 0 0
0
2002
2004
2006
2008
2010
2011
2012
Source: EXPO REAL Exhibition Management /CORe
Page 15
Your fast track to success:
Benefits for exhibitors
• Europe´s largest business platform for the
property sector
пѓЁ 38,000 participants from 71 countries
пѓЁ 64,000 m2 exhibition space
пѓЁ 1,700 exhibiting companies
• Presence of the entire value-added chain for
effective business and networking
• High international participation ensure access
to new markets
• Meeting place for decision-makers: 71% of the
visitors have executive responsibility
• Topical conference program expands
attendees’ expertise
Page 16
Benefits for exhibitors
from CEE/ SEE
• The only international B2B trade show with a
strong focus on YOUR region
• 2013 is a good time to be present at EXPO
REAL since we see slowly but constantly
growing figures in the real estate business in
YOUR region
• Country pavillions/ exhibitors from Croatia,
Hungary, Montenegro, Kosovo, Romania,
Serbia as well as Vienna bundled in one hall
• Country-/ Region-Special in the forum
• Strong communication of the CEE/ SEE focus
on Expo Real
Page 17
Your preparation for
a successful show:
• Early decision to join the show
• Database of participants @ www.exporeal.net
• Search function for exhibitors, visitors, media by country,
branch, position, topics…
• Communication:
Let your partners and prospects know that they can find
you at the show at EXPO REAL and make use of all
marketing opportunities
• Appointements:
• Matchmaking
• Plan and confirm them early
• Initiative Messeerfolg
• www.initiative-messeerfolg.de
• Match Making by MAYA International GmbH
Page 18
Your preperation for
a successful show:
• Initiative Messeerfolg
• www.initiative-messeerfolg.de
• Define your goals
• Plan your communication before, during and
after the show
• Topics
• Timetable
• Material
• Invitations
• Guest tickets
• Several times/ reminder
• Open minded at the booth
Page 19
Hall plan of EXPO REAL – Overview
Page 20
Cities & regions – a selection
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Hanseatic City of Hamburg
527 mВІ
City of Berlin + Region of Brandenburg
494 mВІ
City of Frankfurt
477 mВІ
Metropolis Ruhr (Ruhr district)
473 mВІ
City of Munich
468 mВІ
City of Stuttgart + Region
372 mВІ
City of Moscow
341 mВІ
Netherlands
276 mВІ
City of DГјsseldorf and partners
264 mВІ
City of Barcelona + region
99 mВІ
City of Warsaw
99 mВІ
City of Prague
96 mВІ
City of St. Petersburg
72 mВІ
City of Helsinki
70 mВІ
City of Gothenburg
50 mВІ
Page 21
EXPO REAL 2013 – Facts & figures
Dates:
October 7 – 9, 2013 (Monday to Wednesday)
Venue:
Messe MГјnchen exhibition center, Munich
Opening hrs:
Monday + Tuesday
Wednesday
Booth fees/mВІ (min. size 20 mВІ):
Row booth:
Corner booth:
End booth:
Island booth:
09:00 to 19:00
09:00 to 16:00
485.00 EUR
505.00 EUR
545.00 EUR
565.00 EUR
Ticket prices:
3-day ticket, bought at venue:
3-day ticket, bought online:
430.00 EUR
395.00 EUR
2-day ticket, bought at venue:
325.00 EUR
2-day ticket, bought online:
295.00 EUR
(2-day tickets only for October 8-9, 2013)
Page 22
Welcome to Munich….
….from October 7 – 9, 2013
Where all threads come together
Page 23
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