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ITU Workshop on
“ICT Innovations in emerging economies”
Impact of the new financial
infrastructure to development
of economy
Moscow, Russia, 10 September 2012
Companies provide services to all
segments of the population
average income
network nature of the services
high cost services
upper middle class people
middle class people
low-income people
2
middle cost services
low cost services
www.cyberplat.com
The average amount of the payment
Country
ARPU
Russia
$4
Russia (Moscow)
$10
Russia (Regions)
$3
Ukraine
$2,5
India
$1,1
Central Asia
$1
A new economy needs a less costly financial infrastructure to
collect micropayments
3
www.cyberplat.com
Payment Technologies
4
www.cyberplat.com
Organizational scheme of payment
Service Providers
Tickets
Repayment
of loans
Internet
providers
Telephone
operators
TV
Mobile
shops
Retail
Terminal
holders
Banks
Post
Affiliate Network
5
Utilities
Gas
stations
Pharmacies
www.cyberplat.com
The main components of efficiency
пѓ� Automation of all processes from receiving payments to
financial clearing between partners;
пѓ� Low cost of first connection for a new partner to
CyberPlat;
пѓ� Lower support costs of participation in the reception of
payments using CyberPlat;
пѓ� Providing for partners turnkey solutions and software
components;
пѓ� A large number of supported
terminals, cash, POS, ATMs;
hardware:
payment
пѓ� The high speed and reliability transaction`s processing;
пѓ� Using electronic documents with partners.
6
www.cyberplat.com
Supported Hardware and Technologies
PC
open API
Internet
bank`s systems
POS terminal
3G, GPRS, dial-up
terminals
mobile
cash register
7
www.cyberplat.com
Process of Payment to Recharge Mobile Account
8
www.cyberplat.com
Reliability and safety
пѓ� Information Security:
RSA
SSL
Internet
пѓ� Reliability of the technical platform:
RSA
пѓ� Financial liability of IT-staff:
Internet
main channel
reserved channel
main DATA Center
9
reserved DATA Center
www.cyberplat.com
Payment Book
Payments
Registration
Telephone
operators
Repayment
of loans
Internet
providers
TV
Subscriber
Payment Book
пѓ� Save payment pattern;
пѓ� Auto payments;
Tickets
Utilities
пѓ� Payments from linked credit card or mobile;
пѓ� Save the change on balance Payment Book.
Service Providers
Service is efficient even for payments less than $1
10
www.cyberplat.com
Turnkey solutions CyberPlat
пѓ� Transfer the change on phone
пѓ� SaaS micro payment
пѓ� Parking pay
пѓ� Insurance policy as a check
11
www.cyberplat.com
Social Mission
Payment`s distribution in Russia
пѓ� Bridging the Digital Divide
пѓ� More then 50% payments in the system
of CyberPlat do not exceed $3
12
www.cyberplat.com
Contact information
Sergey Tarasov,
Senior Project Manager, CYBERPLAT OJSC
Address:
Floor 12, Entrance 7,
World Trade Center,
Moscow, 123610, Russia
Telephone: +7 (495) 967-02-20
Fax:
+7 (495) 967-02-08
Internet: http://www.cyberplat.com
E-mail:
s.tarasov@cyberplat.com
13
www.cyberplat.com
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