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Слайд 1 - Ekonomika Communication Hub

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Investgazeta Business Wisdom Summit
26-27 SEPTEMBER
Sergey Sozanovsky / FILM.UA Group
Vena Beleva / Repriza
Stanislav Ronis / Comfy
Torben Majgaard / Ciklum
Andrey Matsola / Persha Pryvatna Brovarnya
(First Private Brewery)
Nick Piazza / SP Advisors
Igor Lysky / Effective Investments
Boris Krasnyansky / Group DF
Maxim Timchenko / DTEK
Kirill Rubinski / EastOne
Dmitriy Sholomko / Google Ukraine
Elena Kustova / ADV Group
Vyacheslav Klimov / ?Novaya Pochta?
Graziano Cameli/ UniCredit Bank?
Rostislav Shurma/ Zaporizhstal
Taras Parhomenko/ Beeline Kazakhstan
CONCEPT
CONCEPT
SUMMIT WILL BE HELD ON 26-27 SEPTEMBER.
FIRST DAY ? OWNER DAY ? is devoted to the speeches
of business owners.
SECOND ? CEO DAY ? is devoted to the speeches of top
managers of the largest companies.
The goal of the summit: to get together business leaders ready to share
their experiences and unique knowledge on management issues with
colleagues and those striving to self-development and self-improvement.
The objective of the summit: to provide the audience with advice that is
practical, interesting and easy to perceive.
The format of the summit: 20-minutes long useful and inspiring stories from
top managers and business owners about situations that changed
their world view and became a valuable experience.
The attendants will have an opportunity to ask questions and
communicate with the best Ukrainian businessmen.
Investgazeta Business Wisdom Summit
TARGET AUDIENCE
Investgazeta Business Wisdom Summit
TARGET AUDIENCE
The audience of BWS
Summit will be interesting for all ambitious professionals,
who care in communication and getting knowledge from the
most successful Ukrainian businessmen, for merchants and
SME?s representatives as well as for the students, intending
to build a successful career.
Summit will be interesting for large audit and consulting
companies as well as for middle level IT-companies, which
have, nevertheless, innovative and competitive proposals,
services and products.
350 PERSONS
Investgazeta Business Wisdom Summit
SPEAKERS
SPEAKERS INVITED TO PARTICIPATE BWS-2013*:
? Kirill Rubinski, EastOne
? Stanislav Ronis, Comfy
? Sergey Sozanovsky, FILM.UA Group
? Maxim Timchenko, DTEK
? Andrey Matsola, Persha Pryvatna Brovarnya
? Taras Parkhomenko, Beeline
(First Private Brewery)
? Vena Beleva, ?Repriza ?
Kazakhstan
? Rostislav Shurma, Zaporizhstal
* The list has been clarifying
Investgazeta Business Wisdom Summit
SPEAKERS
SPEAKERS INVITED TO PARTICIPATE BWS-2013*:
? Nick Piazza, SP Advisors
? Elena Kustova, ADV Group
? Boris Krasnyansky, Group DF
? Igor Lysky, Effective Investments
? Torben Majgaard, Ciklum
? Dmitriy Sholomko, Google Ukraine
? Graziano Cameli, UniCredit Bank?
? Vyacheslav Klimov, ?Novaya Pochta?
* The list has been clarifying
Investgazeta Business Wisdom Summit
MEDIA CAMPAIGN
MEDIA CAMPAIGN 15.07-26.09
MEDIA CHANNEL
PLATFORM
PLACEMENT AND METRICS
Investgazeta
BWS layout with partner logo at Investgazeta. 1/1 full
page per issue of Investgazeta (July-September) = 8
runs
288000 contacts per period
Post-event placement at Investgazeta
1 page article and photo report + 10 pages describing the
best cases of the summit.
396000 contacts
Event
Premier Palace Hotel Kiev
September 26-27
350 attendants
Video
Shooting video summary for uploading on YouTube,
placing at delo.ua, mmr.ua, investgazeta.ua,
bws.investgazeta.net
Month reach * 3 websites = min 1 550 380 contacts
During campaign period ? 4 651 140 contacts
Partner?s logo at videos on videoboards and city-lights.
Reach ? millionaire cities
OOH*: 50 boards ? Kiev and millionaire cities (city-lights
2x4 and billboards 3x6)
Videoboards: 9 boards in Kiev 102 thousands contacts
with 1 board per day.
In general 8 million contacts per month
*Campaign term 26.08 ? 26.09
Print
Out of Home/Video
Boards
Investgazeta Business Wisdom Summit
MEDIA CAMPAIGN
MEDIA CAMPAIGN 15.07-26.09 continue
MEDIA CHANNEL
Radio
On-line
PLATFORM
PLACEMENT AND METRICS
?Gala Radio?, ?Russian Radio?, ?Radio Roks?.
Reach ? millionaire cities
600 spots per period
Event promo banners with partner?s logo at delo.ua, mmr.ua,
investgazeta.ua with link to bws.investgazeta.net
1 month ? through banner (468x60 pxl) ? monthly
reach* 3 websites = min 1 550 380 contacts with
banners.
During campaign period ? 4 651 140 contacts with
banners.
Banners on stb.ua, noviy.ua, ictv.ua, businesschannel.ua.
Web portals ukr.net, UBS, Platfor.ma, Obozrevatel,
mediabusiness.com.ua, management.com.ua
During campaign period more than 20 million
contacts.
Text announce of the event at Interfax, ukrinform, rbc.
One-off
Creating branded heading for Business Wisdom Summit at
delo.ua
More than 1,2 million contacts during campaign
period.
Investgazeta Business Wisdom Summit
BWS ПРОЙДЕТ 26-27 СЕНТЯБРЯ 2013 ГОДА
Investgazeta Business Wisdom Summit
PARTNERSHIP
BWS WILL BE HELD 26-27 SEPTEMBER
On any partnership questions refer to:
Тел. +38 067 4105055
e-mail: kscheglova@gmail.com
Kateryna Shcheglova
Тел. +38 097 331 66 70
e-mail: algovoruha@gmail.com
Alexandra Govoruha
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