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Презентация YouTube.com

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YOU TUBE INVESTMENT PROFILE
SUP
V.3 CONFIDENTIAL
Discussion document
September 2006
РЕЗЮМЕ
• Youtube.com – самый популярный онлайн-видео сайт web 2.0, огромная
мультимедийная библиотека ~100 млн файлов, бесплатный сервис, позволяющий
пользователю выкладывать любое видео, искать по категориям, смотреть и выставлять
оценки.
•
•
•
•
•
•
Доля на рынке online video – 43%
13-й самый посещаемый сайт в мире
60% всех просматриваемых видео в интернет просматриваются на
Youtube.com
Компания: частная, основана в феврале 2005, портал запущен в декабре 2005. Персонал –
60 чел. Головной офис находится в Palo Alto, California, USA
Основатели: трое выходцев (27-30 лет) из Pay Pal (типичный «стартап Силиконовой
Долины»), венчурный капитал получен от Sequoia Capital в сумме 11.5 mln USD
Трафик: темп роста один из самых высоких в мире (~ 150% за последние 3 месяца) ~ 20
млн. уникальных пользователей в месяц, 11.2 pageviews/ user. Ежедневно загружается 65
000 видео, среднее время посещения сайта – 17 минут.
Портрет пользователя: 18-49 лет, география – весь мир, мужчин приблизительно на 20%
больше женщин
Акционеры: Sequoia Capital, Chad Hurley, Steve Chen, Founder, Jawed Karim. Структура не
афишируется
Инвестиционная возможность: Предлагается рассмотреть возможность приобретения
YouTube за $1,2-1.3 млрд.
2
ОБЗОР РЫНКА: ТОП 20 САЙТОВ ПО ПОСЕЩАЕМОСТИ В ИНТЕРНЕТЕ
Website
Country
Main options
Online since
•
•
•
•
•
•
•
•
•
•
•
•
www.yahoo.com
www.msn.com
www.google.com
www.baidu.com
www.qq.com –
www.myspace.com
www.sina.com.cn
www.yahoo.co.jp
www.163.com
www.live.com
www.ebay.com
www.sohu.com
Global
Global
Global
China
China (Asia?)
Global
China
Japan
China (Asia?)
Global
Global
China
Personalized content and search
Dialup access and content provider
Search
Search
Content and search
Social network blogs
Сontent and search
Сontent and search
Сontent and search
Windows live search
Auction
Сontent and search
1995
1994
1997
1999
1995
1996
1998
?
1997
1994
1995
1998
•
www.youtube.com
Global
Video sharing
2005
•
•
•
•
•
•
•
www.yahoo.com.cn
www.microsoft.com
www.wikipedia.org
www.amazon.com
www.orkut.com
www.blogger.com
www.google.co.uk
China
Global
Global
Global
Global
Global
UK
Сontent and search
Microsoft content
Free encyclopedia
Сustomer-centric website
Friends/dating search
Blogs
Search
1998
1991
2001
1994
2002
1999
1999
Source: Alexa TOP 500 as for 11/09/06
3
ИСТОРИЯ РОСТА
DAILY TRAFFIC, Thnd visitors / day*
* Thnd visitors in each million
of global internet users.
Source: Alexa.com
302
300
300
290
Google.com
269
290
280
280
270
270
266
273
270
276
280
277
270
Yahoo.com
From «0» to …
49
45 000 visitors / day
11.1 page views / user
Average time of visit 17 min / user
for 9 month (as for 11/09/06)
45
41
33
31
26
27
45
37
33
MySpace
41
53
30
29
20
15
12
Video.google.com
4.4
5.4
0
3
Dec-05
Jan-06
7
5.8
5.4
6
5.8
5.4
5.4
Jul-06
Aug-06
6
Feb-06
Mar-06
Apr-06
May-06
Jun-06
5.6
Sep-06
4
ИСТОРИЯ КОМПАНИИ
• Компания: типичный «стартап Силиконовой Долины», частная, основана в
феврале 2005, портал запущен в декабре 2005. Персонал – 60 чел. Головной
офис находится в Palo Alto, California, USA
• Основатели: трое экс-сотрудников (27-30 лет) из Pay Pal (платежная
система). Венчурный капитал получен от инвестиционной компании Sequoia
Capital в сумме 11.5 mln USD
Chad Hurley
основатель и CEO
• До создания You Tube одна из ключевых фигур в
PayPal, первый дизайнер
пользовательского
интерфейса
• 29 лет, BA Indiana
University of Pennsylvania
Steve Chen
основатель и CTO
• Экс-сотрудник PayPal
• 27 лет, University of Illinois
at Urbana-Champaign (без
степени)
Jawed Karim
основатель и советник
• Раньше работал в PayPal, IBM
(Бостон), Silicon Graphics Inc.,
National Center for
Supercomputing Applications
(Champaign, IL), University of
Minnesota Supercomputing
Institute (Minneapolis, MN)
• 27-29 лет, Магистр
компьютерных наук Stanford
University, бакалавр
компьютерных наук University
of Illinois at Urbana-Champaign
5
КОНКУРЕНТЫ И СИНЕРГИИ
Конкуренты
• Google video (платные и
бесплатные сервисы)
• vSocial, iFilm, MetaCafe,
Veoh, Outloud.tv, IFC
Medialab and FBC V-Files
прочие сайты-клоны You
Tube
Синергии
• Community sites
• MOBIX
Pageviews per user среди конкурентов You Tube
(среднее значение за 3 последних месяца)
2.0
2.0
3.9
3.7
3.9
4.0
4.0
6.2
7.1
11.1
6
БИЗНЕС-МОДЕЛЬ
• Операционные расходы 0.9 – 1.3 млн. USD в месяц
• Потенциальные источники доходов
–
Реклама
–
Платное скачивание видео контента знаменитостей
–
Платное голосование через мобильный телефон
–
Платные услуги скачивания на мобильный телефон
–
Платная реклама контента оффлайновых ресурсов
(например плата ТВ каналов за анонсы или рекламу их шоу)
7
SWOT
STRENGTHS
WEAKNESSES
• Size
• No clear business model
• First entry
• Extremely weak revenue
• Brand
• Functionality
OPPORTUNITIES
• Development of a new generation
TV platform
• No Board of Directors is likely to
approve purchase of resource
loosing cash without clear business
model
THREATS
• No real competitors same scale
• Legal issues/copyright
8
NEXT STEPS
• Hire Investment Bank in NY to approach You Tube
• Develop a revenue generation plan
9
BACKGROUND
10
СЕРВИСЫ
Сочетание функциональности и социальных потребностей пользователя:
Файлы мультимедиа
• Просмотр
• Загрузка
• Обмен файлами
• Таги
Пользовательские функции
• Сообщество
• Онлайн ТВ
• Голосование за клип (файл)
• Рейтинги
• Поиск файлов
11
БИЗНЕС МОДЕЛЬ И ФИНАНСЫ
• Бизнес-модель: advertising-based
• Текущий статус: модель advertising-based фактически не
работает или же находится в процессе становления.
• Предположение: собственники «жертвуют» рекламными
доходами для привлечения как можно большего количества
пользователей:
Первая реклама появилась в марте 2006,
на данный момент «активная» медийная
реклама отсутствует
• Финансы: не афишируется, скорее всего на данный момент
выручка не покрывает операционных расходов предположительно около 1 mln USD в месяц
12
КОНКУРЕНТНАЯ СРЕДА
Основные конкуренты
• Google video (платные и
бесплатные сервисы)
• vSocial, iFilm, MetaCafe,
Veoh, Outloud.tv, IFC
Medialab and FBC V-Files
прочие аналоговые сайтыклоны You Tube
Сейчас 11.1
pageviews
(11/09/06)
Pageviews per user среди конкурентов You Tube
(среднее значение за 3 последних месяца)
2.0
2.0
3.9
3.7
3.9
4.0
4.0
6.2
7.1
10.2
13
ПРЕИМУЩЕСТВА YOU TUBE ПЕРЕД VIDEO.GOOGLE
1. Построен на модели сообщества
2. Лучший интерфейс
3. Простота пользования и обмена файлами
4. YouTube грузится намного быстрее Google
5. YouTube отображает количество просмотров
6. YouTube имеет персонифицированную account систему (пользователь
имеет социальный статус в т.ч. имеет возможность прославиться –
аналог Live Journal)
7. Система поиска более функциональна
8. В результатах поиска автоматически отображаются случайные 3
момента каждого видео
9. Опция trackbacks в каждом видео
10. Опция: related videos
14
ПЕРСПЕКТИВЫ РАЗВИТИЯ
Использование пользовательской базы как крупнейшей
рекламной площадки.
Потенциальные рекламодатели: video & mobile producers,
movie and music producers, internet access providers … и т.д.
Использование content-наполнения библиотеки для создания
нового медиа-бизнеса: новый TV канал с любительским видео
(тематические каналы)
Крупнейший мировой
банк мультимедиа
Введение платных сервисов для пользователей:
дополнительное редактирование, mobile digital video и прочее
Спонсорские программы производителей техники
(content making and delivery producers: camera’s, players, iPod …
and mobile phone producers)
15
СЕРВИСЫ
• Youtube.com – самый популярный онлайн-видео сайт web 2.0,
огромная мультимедийная библиотека ~100 млн файлов,
бесплатный сервис, позволяющий пользователю выкладывать
любое видео, искать по категориям, смотреть и выставлять
оценки.
• Сервисы: просмотр, загрузка, обмен файлами, таги, сообщество,
поиск файлов
• Компания: частная, основана в феврале 2005, портал запущен в
декабре 2005. Персонал – 60 чел.
• Местоположение: Palo Alto, California, USA
• Основатели: трое выходцев (27-30 лет) из Pay Pal (типичный
«стартап Силиконовой Долины»), венчурный капитал получен от
Sequoia Capital в сумме 11.5 mln USD.
• Доля на рынке online video – 43%
• Траффик: темп роста один из самых высоких в мире (~ 150% за
последние 3 месяца) ~ 20 млн. уникальных пользователей в
месяц, 11.2 pageviews/ user. Ежедневно загружается 65 000 видео,
среднее время посещения сайта – 17 минут.
• 13-й самый посещаемый сайт в мире
• 60% всех просматриваемых видео в интернет просматриваются на
Youtube.com
• Портрет пользователя: 18-49 лет, география – весь мир, мужчин
приблизительно на 20% больше женщин.
• Бизнес-модель: advertising-based. Первая реклама появилась в
марте 2006, на данный момент «активная» медийная реклама
отсутствует.
• Акционеры: Sequoia Capital, Chad Hurley, Steve Chen, Founder,
Jawed Karim. Структура не афишируется.
• Финансы: не афишируется, скорее всего выручка сейчас низкая,
предположительные затраты - 1 mln USD в месяц.
16
PROFILE
17
GENERAL DATA
• Company: You Tube
YouTube is popular free video sharing Resource, a consumer
media company for people to watch and share original videos
worldwide through a Web experience.
Type: Private
Founded:February 14, 2005
Headquarters: San Mateo/ Palo Alto, California, USA
Key persons:
Chad Hurley , Founder & CEO
Steve Chen, Founder & CTO
Jawed Karim, Founder & Advisor
Employees: 60 (2006)
Website: www.youtube.com
• Market share: 43% of online video market
• Foundation history: Founded by three early employees of
PayPal and development immediately YouTube received
funding from Sequoia Capital in November 2005 and the
service was officially launched in December 2005.
The domain name "YouTube.com" was activated on February
15, 2005 and the website was developed over the following
months. The creators offered the public a preview of the site
in May 2005, and six months later, YouTube made its official
debut.
The company's humble beginnings in a garage and
commitment to offering free services necessitated outside
financial backing. In November of 2005, venture capital firm
Sequoia Capital invested an initial $3.5 mln;
additionally, Roelof Botha, partner of the firm and former CFO
of PayPal, joined the YouTube board of directors. In April
2006, Sequoia put an additional $8 million into the company,
which had experienced a boom of popularity and growth in just
its first few months. Total shareholders investments 11.5 mln
USD.
• User Profile
Our user base is 18-49, spanning all geographies. With such a
large and diverse user base. Men are 20% more likely to visit
YouTube than women, with unique audience composition
indexes of 113 and 88, respectively.
• Traffic
At present, YouTube is one of the fastest-growing websites on
the World Wide Web, and is ranked as the 13th most popular
website on Alexa, far outpacing even MySpace's growth.
YouTube is currently serving 100 million videos per day, with
more than 65,000 videos being uploaded daily. According to
Hitwise, YouTube videos account for 60 percent of all videos
watched online and people are spending an average of 17
minutes per session on the site.
~ 20 mln unique users per month, pageviews per user - 11
60
Daily reach (mln visitors)
MySpace
50
40
30
You Tube
20
10
Flickr.com
0
Jan-06
Source: You Tube, Nielsen NetRatings, Alexa, News.com
Feb-06
Mar-06
Apr-06
May-06
Jun-06
Jul-06
Aug-06
Sep-06
18
USER OPPORTUNITIES
• What is YouTube : All services are completely free.
Everyone can watch videos on YouTube—both on
YouTube.com and across the Internet. People can see firsthand accounts of current events, find videos about their
hobbies and interests, discover the quirky and unusual. As
more people capture special moments on video. The slogan
"Broadcast Yourself" reflects the basic intent of the site's
creators: to provide hosting for videos.
YouTube is a place for people to engage in new ways with
video by sharing, commenting on, and viewing videos.
YouTube originally started as a personal video sharing service,
and has grown into an entertainment destination with people
watching more than 100 million videos on the site daily.
• YouTube Community
Users determine what is popular on the site, and can unleash
their creativity and broadcast their talents to a global
audience. YouTube is creating a community for personal
video, musicians, amateur filmmakers and comedians, and
professional content owners. Anyone can broadcast
themselves by creating content and distributing it through
YouTube. And the community decides what is popular through
their ratings and comments.
Unlike traditional broadcast channels, which have set windows
for their programming, people can watch what they want,
when they want on YouTube, focused on building the best
user experience and the best platform for people to share their
videos around the world.
Source: You Tube
• Services:
–
Upload, tag and share videos worldwide. Video
embedding, which lets users insert a YouTube video
into MySpace accounts, blogs, or other Web
–
Browse millions of original videos uploaded by
community members
–
Find, join and create video groups to connect with
people who have similar interests
–
Customize the experience by subscribing to member
videos, saving favorites, and creating playlists
–
Integrate YouTube videos on websites using video
embeds or APIs
–
Make videos public or private—users can elect to
broadcast their videos publicly or share them
privately with friends and family upon upload
–
By registering, users are able to upload and share
videos, save favorites, create playlists, and comment
on the videos. YouTube is building a community that
is highly motivated to watch and share videos. The
YouTube service is free and will be supported by
advertising.
19
WEBSITE
NO BANNERS
20
COMPANY DESCRIPTION
• Business Model
YouTube is pursuing advertising as its business model, and is
exploring a range of possibilities including promotions,
sponsorships, contextual-based advertising, traditional banner
advertising, etc. The site's bandwidth costs, which increase
every time a visitor clicks on a video, may be approaching $1
mln a month. The company does not have a viably
implemented business model.
Advertisements were launched on the site beginning in March
2006. In April, YouTube started using Google AdSense.
• Market Size
Internet optimists predict that online video, long-rumored to be
the next big thing, is finally taking off: video generated $230
mln revenues in 2005 and will jump to $1.7 bn by 2010. In the
meantime, the best play in Internet video may not be the
companies that show off the clips, but the ones who deliver
them to users' PCs.
The content-delivery business may be a $500 million a year
business -- twice the value of Internet video advertising and
users fees -- and is growing 25% per year. This presents a
significant market opportunity for YouTube.
• Content Partners
YouTube is a stage for traditional media companies,
filmmakers, record labels, movie studios, comedians and
more. In spite of having formed productive relationships with
several major media companies, YouTube's copyright
controversies are still not over. TV journalist Robert Tur filed
the first lawsuit against the company in summer 2006,
alleging copyright infringement for hosting a number of
famous news clips without permission. The case has yet to be
resolved.
Source: You Tube, IDC estimates
• You Tube Director Program
YouTube implemented a 10-minute limit for video uploads in
March 2006 to prohibit unauthorized videos from being
uploaded to the site. Recognizing that there are many
legitimate content creators making videos over 10 minutes,
we created a new program called YouTube Directors in April
2006.
The service is set up for videobloggers, comedians,
professional content producers, filmmakers, musicians, and
anyone else making videos. Upon successful registration,
YouTube Director accounts receive the following benefits:
– logo on all video pages and profiles
– Users' own logos, company/organization URL, and
description on all of their video pages
– Ability to upload videos longer than 10 minutes
– Customizable name & value fields for each video (ex:
"Price: $4.25" or "Show Time: 9 pm PST")
– Ability to attach a per-video URL to each video
The YouTube Director program is completely free to
legitimate, original content creators. Users must apply via the
YouTube website to become a Director at www.youtube.com.
21
COMPANY DESCRIPTION: ADDITIONS
• Despite YouTube's huge user base, content library, and hit
count popularity, it is still a very small company at the
administrative level, staffed by only about 60 employees. This
disproportionate ratio, and the measures taken to
compensate for it, have resulted in some users finding
YouTube to be a difficult experience. Many users have
expressed frustration with the lack of administrative
communication, active moderation, and technical support,
among other complaints. Perhaps most prominently, the very
nature of the site has sparked copyright debate from its
inception, a problem compounded by its constant growth
Accessibility issues
• On YouTube: Users may submit videos in several common
file formats (such as .mpeg and .avi). YouTube automatically
converts them to Flash Video (with extension .flv) and makes
them available for online viewing. Flash Video is a popular
video format among large hosting sites due to its tendency to
be widely compatible.
• Outside YouTube: Each video is accompanied by the full
HTML codes for linking to it and/or embedding it within
another page; a small addition to the code for the latter will
make the video autoplay when the page is accessed. These
simple cut-and-paste options are popular particularly with
users of social/networking sites. Poor experiences have
however been cited by members of such sites, where
autoplaying embedded YouTube videos has been reported to
slow down page loading time or even to cause browsers to
crash.
• General concerns: Videos can be downloaded off YouTube's
website and viewed offline with various video player
applications, however this may be a violation of copyright.
Source: You Tube, IDC estimates
• Copyright infringement
YouTube policy does not allow content to be uploaded by
anyone not permitted by copyright law to do so, and the
company frequently removes uploaded infringing content, but
a large amount of it continues to be uploaded nonetheless.
Generally, unless the copyright holder reports them, YouTube
only discovers these videos via indications within the YouTube
community through self-policing. The primary way in which
YouTube identifies the content of a video is through the
search terms that uploaders associate with clips. Some users
have taken to creating alternative words as search terms to
be entered when uploading specific type of files (similar to the
deliberate misspelling of band names on MP3 filesharing
networks). For a while, members could also report one
another. The service offers a flagging feature, intended as a
means for reporting questionable content, including that which
might constitute copyright infringement. However, the feature
can be subsceptible to abuse; for a time, some users were
flagging other users' original content for copyright violations,
purely out of spite. YouTube proceeded to remove copyright
infringement from the list of offenses flaggable by members.
• Community censorship model
YouTube does not have a centralized model for monitoring
the content of videos uploaded to the site, instead relying on a
"YouTube user community" to handle the task. Votes counted
against a video cause it to be blocked or marked
"inappropriate." While seemingly sensible, videos that contain
nothing other than an unpopular point of view or similarly
nonsensical transgressions are flagged regularly and are
more difficult to view for most visitors as a result.
22
YOU TUBE’S ONLINE VIDEO MARKET SHARE IS 43%
Key You Tube’s advantages (comparable to Google Video)
• YouTube was constructed with a community in mind
• YouTube’s user interface is vastly better
• YouTube’s viral functions.
Share this video and tell a friend are ridiculously easy.
the most important and the biggest and
real difference made factors
*
•
•
•
•
•
•
•
YouTube videos always load and play faster than Google videos.
YouTube displays the number of times each video has been played.
YouTube’s user account system is more robust.
YouTube’s search functionality is vastly better than Google’s.
YouTube displays three random images from each video for search returns.
YouTube displays trackbacks to each video.
YouTube helps users find the obvious: related videos.
• Other players: Yahoo, Google, AOL, Sturt-ups: Brightcove, VideoEgg,
Grouper, Revver and You Tube
Online video has become a very hot area of investment for venture
capitalists. VideoEgg is jockeying for attention amidst a large crop of
startups like Brightcove, Grouper, Revver, and YouTube. The startups are
all taking different approaches to putting video online. While Grouper and
YouTube are going after the "funniest home video crowd" in an effort to
develop a destination site, VideoEgg is aimed at bloggers and others who
are interested in having their video viewed from their own site, and not
someone else's
Source: Technorati & IceRocket
* Daily reach (per million) – доля пользователей (xx тысяч)
в каждом миллионе интернет-пользователей мира,
которые ежедневно посещают сайт.
Alexa.com имеет исследовательскую базу мировых
интернет-пользователей, которые являются основой
исследований и считает эту базу достаточно
репрезентативной, чтобы экстраполировать результаты
своих исследований на мировой интернет.
23
VALUATION
YouTube's potential market value in an acquisition is pure You Tube can be a great AD platform:
speculation and YouTube may be worth
from 600 mln to 1.5 bn USD
Comparable deals (inside the social network
websites):
• Sony has agreed to pay 65 mln USD for video-sharing
site Grouper with less than a 1% market share,
prompting speculation about the value of bigger sites
such as YouTube…
You Tube has 43%
• News Corp.'s acquisition of MySpace (Intermix Media)
for 580 mln USD.
Potential acquirers
• Sony Corp.
• News Corp.
• Video delivery companies and online content
aggregators
Probable You Tube’s development scenario:
to maximize traffic growth → IPO → sale of the
company at the raising stage (max. price)
Source: You Tube, IDC estimates
, traffic-tracking firm Hitwise, News.com, Alexa
24
ПРОГНОЗ РОСТА
ЕЖЕДНЕВНЫЙ ТРАФИК, тыс.посетителей / день*
310
300
280
310
Будущие доходы You Tube могут быть сопоставимы с доходами
MySpace (при одинкаов
260
240
220
200
180
165
160
140
120
100
80
60
MySpace:
Optimistic Traffic growth CAGR Jan’06-Aug’08 - 169%
Concervative Traffic growth CAGR Jan’06-Aug’08 - 78%
Revenues
2006
$180-200 mln
2007
$413-500 mln
2008
< $528 mln
MySpace
40
26
27 29
20
0
3
7
31
12
33 37
20
15
41
30
49
45 41
33
125
53
45
* Thnd visitors in each million
of global internet users.
Source: Alexa.com
YouTube.com
0
Dec-05 Feb-06 Apr-06 Jun-06 Aug-06 Oct-06 Dec-06 Feb-07
Apr-07 Jun-07 Aug-07 Oct-07
Dec-07 Feb-08 Apr-08 Jun-08 Aug-08
25
USER PROFILE
25-34
19%
Мужчины
53.4%
18-24
7%
12-17
13%
Женщины
46.6%
Source: Nielson / NetRatings June ’06
2-11
2% 65+
4%
35-64
55%
26
KEY PERSONS
• Chad Hurley , Founder & CEO, (29)
Chad was the first user-interface designer at
PayPal, where he played a fundamental role
in the early development of the payment
service. He designed the first PayPal logo,
which is still used today. Following the eBay
acquisition, Chad consulted for several technology companies
as well as for the producers of the hit movie “Thank you for
Smoking.” He received a B.A in Fine Art at Indiana University
of Pennsylvania.
• Steve Chen, Founder & CTO, (27)
To be added ….
• Sequoia Capital
Since 1972, Sequoia Capital has provided startup venture
capital for very smart people who want to turn ideas into
companies. As the "Entrepreneurs Behind the Entrepreneurs,"
Sequoia Capital's Partners have worked with innovators such
as Sandy Lerner and Len Bozack of Cisco Systems, Jerry
Yang and David Filo of Yahoo!, Gaurav Garg of Redback
Networks, Larry Page and Sergey Brin of Google, Dan
Warmenhoven of Network Appliance, T.J. Rodgers of Cypress
Semiconductor, Lou Tomasetta of Vitesse Semiconductor,
Steve Jobs of Apple Computer and Larry Ellison of Oracle.
The companies organized by Sequoia Capital now account
for about 10% of the value of NASDAQ. To learn more about
Sequoia Capital visit www.sequoiacap.com
• Jawed Karim, Founder & Advisor
To be added ….
Education: Stanford University,
University of Illinois
at Urbana-Champaign
Source: You Tube
27
BACKGROUND: VIDEO SHARING MARKET PLAYERS
eyespot.com
•
Appeal: Easy-to-use video uploading and remixing.
Interface: Bright and colorful. Tagging, forums, groups. Not a lot of
community features.
Editing: Trim beginning and end, reorder clips on a timeline, add music
and photos.
Sharing: Post to a group, invite a friend to the service (but not directly to
your clip).
Verdict: Uploading straight forward and painless.
But: 25MB filesize limit too small. Mashup features fall short of Grouper's
"groovies," and it's not even in the same ballpark as Jumpcut when it comes
to mixing and editing. Not a lot of reason to use Eyespot, in its current
incarnation.
grouper.com
•
jumpcut.com
video.google.com
•
Appeal: It's Google.
Interface: Typically clean and sparse Google layout. Uploading requires
you download the Google Video Uploader. Allows you to add plenty of
metadata, including a transcript. You can monetize your content by
assigning a sale price to each clip (you can also give users a "day pass,"
giving them access to the content for a limited time, but not ownership).
Editing: None.
Sharing: See below.
Verdict: Google Video requires a "video verification" process, where your
submission is reviewed to ensure it conforms to Google's technical
standards and legal policies. This process "may take several days," so
check back for an
.
Source: Alexa TOP 500
Appeal: YouTube with a file-sharing application built on top.
Interface: For full functionality, requires an application download. Windows
Media Player-based (converts other formats). Ratings, tagging, groups,
RSS feeds.
Editing: Create mashups of your videos and photos, set to music
("groovies").
Sharing: Post direct to myspace, friendster, eBay. Download to hard drive,
iPod.
Verdict: "Groovies" are easy to create and could be very popular.
But: File-sharing application seems half-baked (and is undifferentiated from
existing options). "Groovies" will prove much more popular if they can be
built online without having to download the app. E-mail registration system
was a pain; had to do it twice to get confirmed. After several hours, my file
was still unavailable, as the service was still "upload processing."
•
Appeal: Create, edit, and remix video online.
Interface: Slick interface feels more like an application than a web
page. Scales all videos to a larger size than other sites, but videos don't
autoplay and there is no indication of what portion of the video has already
been downloaded.
Editing: Bar-none the best editing options of the bunch. Splice your
footage, reorder the shots, add music, photos, transitions, even effects-think iMovie in an online interface. Very, very slick.
Sharing: Email to a friend, embed in a web page (worked flawlessly in
Wordpress).
Verdict: Playing with Jumpcut's features, you immediately understand that
the future of online video is here. No current competitor can touch it.
But: Get too effects crazy and your video slows down. Jumpcut doesn't
re-render your files with every remix--which leaves the original video quality
intact--but playback of edited files is not perfectly smooth. Don't throw out
iMovie just yet.
28
BACKGROUND: VIDEO SHARING MARKET PLAYERS
ourmedia.org
•
Appeal: "The Global Home for Grassroots Media."
Interface: Slow, confusing, and messy. Requires an Internet Archive
account, and the integration of the two services is convoluted. Keeps your
content in its native format, which is both good and bad--it doesn't
recompress your video, but it requires its users to have several different
players installed correctly. Creative Commons licenses built-in.
Editing: None. Э
Sharing: RSS feeds, email to a friend, direct link to files from your own site.
Verdict: Going forward, a good place to upload your media if it is sociallyconscious or activist by nature. Also works as an online repository for
video/audio storage.
But: One of the most difficult sites to upload video to. Current "alpha"
version falls far short of potential--wait for the next version.
revver.com
•
vimeo.com
videoegg.com
•
Appeal: Lets you painlessly upload video of any format to the web and post
it to other sites or share it with friends.
Interface: Requires you download an application in order to upload. The
download seamlessly embeds in your browser to give you drag-and-drop
functionality.
Editing: Basic trimming of beginning and end points.
Sharing: Post direct to eBay, Blogger, and Typepad. Creates a simple
URL, lets you email the video, and gives you javascript and html code for
embedding in your own pages.
Verdict: Painless experience. If you only need to post and share video with
friends, Videoegg just works. Flash 8 video quality is pretty decent.
But: Video didn't embed properly in other pages (Wordpress).
Source: Alexa TOP 500
Appeal: YouTube with monetization--if people watch your video (and the
embedded ad), you get paid 20% of what the advertiser pays Revver. If
they click on the Revver link at the end, you split the proceeds 50/50.
Interace: Quicktime-based. Requires you to download a client for
uploading content. Tagging, emailing, rating, playlisting.
Editing: None. Sharing: See below.
Verdict: Offers a unique revenue-sharing model that may appeal to content
owners and producers.
But: Uploading process is convoluted (the promised drag-and-drop
functionality was nowhere to be found). After trying to upload my file using
the Revver client twice, my video was still listed as "unavailable." I later
received an email from Revver stating that my submission may contain
unauthorized material that requires clearances--which is true. Because
Revver and Google Video are the only sites in this roundup that let you
monetize your content, we'll be back with an update comparing the two.
•
Appeal: Flickr for video.
Interface: Nice and clean, uses a flash wrapper to play native formats. No
download required, simple and easy uploads. Tagging, commenting,
voting. Nice player with a volume control and no burned-in logo.
Editing: None in the current version.
Sharing: Post to Flickr, send to del.icio.us, download original file, embed in
your MySpace profile or blog, create an RSS feed.
Verdict: Good video quality. Embedding the video in Wordpress worked
flawlessly.
But: Light on community features, and weekly storage cap of 20 megs is
too limiting.
29
BACKGROUND: VIDEO SHARING MARKET PLAYERS
youtube.com
vsocial.com
•
Appeal: "The fastest, easiest way to upload, watch and share your favorite
video clips."
Interface: All Web 2.0'd-out. Big fonts, AJAX, tagging, rating, reviewing,
RSS feeds, creative commons licenses.
Editing: Offers "edit this video" functionality, which I couldn't test (see
below). Can also create "Video Rolls," which are customized playlists
generated from your selected criteria.
Sharing: Embed in your own page, MySpace, Typepad, Blogger,
del.icio.us, Flickr, Blog It! (write a post on your own blog about a video
without leaving vSocial).
Verdict: Lots of community features.
But: Didn't live up to their "fastest" or "easiest" claim--I never successfully
got a video uploaded (tried three times). Quality of existing clips is less
than stellar--everything's resized to 320X240.
•
Appeal: The video-sharing site everyone's already heard of. Mindsharewinner by a mile.
Interface: Tabbed pages feature ratings, favorites, flagging, tagging, and
commenting. Create playlists, subscribe to other's uploads, subscribe to
tags. The player only features a mute button (rather than level control), and
full-screening the video opens a new window and starts playback over.
Editing: None.
Sharing: Embed in other websites, including Friendster, eBay, Blogger,
MySpace.
Verdict: Easy to use, no major issues. Decent video quality, audio sounds
compressed. Video embedded in Wordpress fine (but was off-center).
But: No progress bar for uploading. Fairly lengthy "processing" delay
before you (or anyone else) can watch your .
… BEST VISEO SHARING WEBSITES (DvGuru estimates)
• For posting: If you just want to get a video clip online and share it with friends via email or on your own blog, Vimeo wins for its
speed, ease-of-use, and simple playback functions. It also lets users download the original file, and features some light
community features (note that a new version is launching very soon). One of the few sites I used that I never had a problem
with. Alternate choice: Videoegg.
• For viewership: If you want to step up to more community features and get widespread viewership of your viral clip, YouTube
gets the job done with a lot less hassle than vSocial or Grouper.
• For editing: If you want to alter your video online in any way--through editing, remixing, or combining your clips with those from
other users--then head on over to Jumpcut and don't look back. Jumpcut really offers the first leap forward in online video
sharing, and is worth a look even if you have no use for editing features (its full-fledged community is launching "very
soon"). Alternate choice: none, yet, although Motionbox looks to be a potential competitor.
Source: DVGuru rating (portal)
30
BACKGROUND: TOP 30 RUSSIAN WEBSITES BY TRAFFIC
Website
Website
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
16.
17.
18.
19.
20.
21.
22.
23.
Яndex
Почта@Mail.ru
Рамблер
LiveJournal.com
Narod.ru
Google.ru
Google.com
Yahoo.com
LiveInternet.ru
RapidShare, rapidshare.de (file sharing)
auto.ru Автомобили в России
spb.ru
msn.com
Fastbb.ru
megaupload.com
Diary.ru
Zaycev.net
Fishki.net
NoNaMe nnm.ru
vz.ru Взгляд.ру
rbc.ru Росбизнесконсалтинг
Фотофайл photofile.ru
Dosug.nu
24. youtube.com YouTube
25.
26.
27.
28.
29.
30.
Apeha.ru Игра-стратегия
ImageShack imageshack.us
Microsoft Corporation microsoft.com
Msk.ru
Спорт-Экспресс
redtram.com
… MOST LIKELY TO BE TOP 30 WEBSITES VISITED BY MOSCOW
INHABITANTS … OR ADVANCED RUSSIAN INTERNET USERS
Source: Alexa TOP 500 as for 12/09/06
31
BACKGROUND: US ONLINE VIDEO MARKET
• Video sharing site YouTube saw the most
traffic among video sites, accounting for 43
percent of category visits and ranking at
number 13 among the more than 500,000
sites tracked by Hitwise.
• You Tube's market share growth rate of
visits has increased by over 150%, keeping
it well above MySpace Videos
• Other rapidly growing sites in the category
in that period were Grouper (up 765
percent) and Daily Motion (up 300
percent).
Source: HitWise
32
BACKGROUND: US ONLINE VIDEO MARKET
Source: eMarketer report Sep 2006
33
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