DEVELOPMENT AND FOUNDATION OF THE INTERNATIONAL MARKETING PLAN OF COMPANY Scientific supervisor Language consultant Zemliana Alina MEK-09-1 MasterвЂ™s degree programme A. Zadoya, PhD in Economics, Full Professor G. Miasoid, PhD in Pedagogy, Associate Professor STRUCTURE вЂў Development of the company international marketing plan. вЂў Analysis of companyвЂ™s marketing activity. вЂў Suggestions to improve the international marketing plan. вЂў Efficiency of the offered measures. вЂў Object of research вЂ“ LLC В«Chinese Trade HouseВ». вЂў Purpose of research вЂ“ analysis and development of improved international marketing planning of the company. Development of the international marketing plan Situational market analysis Marketing opportunities Objectives Target market Positioning Marketing-mix Marketing strategy Monitoring Analysis of the companyвЂ™s marketing activity вЂў Policy of diversification. вЂў Implementation of advertising campaign. вЂў Saturated market activity. вЂў Functional type of organizational structure. Analysis of the companyвЂ™s marketing activity вЂў Not established system of communication. вЂў Lack of employee motivation. вЂў Unclear future performance goals and strategy. вЂў Need to determine the positioning of the company and its services. вЂў Underdeveloped marketing mix. вЂў Erroneous distribution costs for promotional activities. Deals about improvement of the international marketing plan вЂў Adjustment of purposes and international marketing strategies. вЂў Change in positioning the company and its services. вЂў Implementation of the marketing mix 7Р . вЂў Improvement of marketing planning. Costs on the international marketing activity в„– of Sum, UAN order Name of measures 1 Internet advertising on banners 2 Check-in free bases of enterprises in the Internet 3 China Europa 3000 4200 9600 2640 3600 8400 вЂ“ 6000 вЂ“ 20000 вЂ“ 50000 Advertising in printed editions of media 4 Advertising on TV 5 Participation in international forums 6 Ukraine and conferences 40000 Development of the commercial 45000 Efficiency of proposed measures Year Revenue, UAN Profit, UAN Discounted profit, UAN Rate of return, % 1 530150 154000 125203 65,1 2 636180 215600 142508 74,1 3 763416 301840 162192 84,3 4 916100 422576 184568 95,9 5 1099320 591600 210160 109,2 Thank you for your attention!