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DEVELOPMENT AND
FOUNDATION
OF THE INTERNATIONAL
MARKETING
PLAN OF COMPANY
Scientific supervisor
Language consultant
Zemliana Alina
MEK-09-1 Master’s degree programme
A. Zadoya,
PhD in Economics,
Full Professor
G. Miasoid,
PhD in Pedagogy,
Associate Professor
STRUCTURE
• Development of the company international
marketing plan.
• Analysis of company’s marketing activity.
• Suggestions to improve the international
marketing plan.
• Efficiency of the offered measures.
• Object of research – LLC «Chinese Trade
HouseВ».
• Purpose of research – analysis and development
of improved international marketing planning of
the company.
Development of the international
marketing plan
Situational market analysis
Marketing opportunities
Objectives
Target market
Positioning
Marketing-mix
Marketing strategy
Monitoring
Analysis of the company’s
marketing activity
• Policy of diversification.
• Implementation of advertising campaign.
• Saturated market activity.
• Functional type of organizational
structure.
Analysis of the company’s
marketing activity
• Not established system of communication.
• Lack of employee motivation.
• Unclear future performance goals and strategy.
• Need to determine the positioning of the company
and its services.
• Underdeveloped marketing mix.
• Erroneous distribution costs for promotional
activities.
Deals about improvement of the
international marketing plan
• Adjustment of purposes and international
marketing strategies.
• Change in positioning the company and its
services.
• Implementation of the marketing mix 7Р.
• Improvement of marketing planning.
Costs on the international
marketing activity
в„– of
Sum, UAN
order
Name of measures
1
Internet advertising on banners
2
Check-in free bases of enterprises in
the Internet
3
China
Europa
3000
4200
9600
2640
3600
8400
–
6000
–
20000
–
50000
Advertising in printed editions of
media
4
Advertising on TV
5
Participation in international forums
6
Ukraine
and conferences
40000
Development of the commercial
45000
Efficiency of proposed measures
Year
Revenue,
UAN
Profit, UAN
Discounted
profit, UAN
Rate of
return, %
1
530150
154000
125203
65,1
2
636180
215600
142508
74,1
3
763416
301840
162192
84,3
4
916100
422576
184568
95,9
5
1099320
591600
210160
109,2
Thank you for your attention!
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