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Building the future together!
BauBig*
The research of large consumers of building
materials, constructions, technologies,
equipment
* The usage right to this methodology belongs to BauMarketingTM (according to the Ukrainian Law on
copyright and related rights)
About the Project
BauBig - a survey of large construction companies.
This research is just for you if you selling concrete, bricks, fixtures, machinery and equipment,
provide a large real estate developers with variety (subcontracting) services and adapting your
marketing policy for requests of this consumers groups.
It allows each of the markets? participants to obtain current information on a range of issues related
to professional audiences in a short time.
If you have a limited list of questions to the audience, then you can take part in syndicated project
(to include your questions in a general questionnaire), significantly reducing the expenditure for
conducting the necessary market researches.
The peculiarity of the project is its periodicity, which makes it possible to trace the dynamics of
changes in the market and among consumers.
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About the Project
BauBig - an excellent platform to clarify the following issues:
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The attitude to the provided products, brands;
Comparison with competitors;
Testing of new product proposals;
Definition of media preferences (where professional consumers receive information about the
materials, innovation, etc.);
Volumes and specificity of the purchase of various materials;
Features of the decision on the choice of material, the supplier;
Knowledge of the brands, suppliers;
Regional features, etc.
If you selling the branded products of medium and high price segment, the conditions supply (price,
financing, kickbacks ...) - not the only factors of supplier choice.
Others also affects the decision. The research allows to find it out. And not only that
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Block of the required information
Block of the required information включает includes the information about:
Company, which employs the interviewee
respondent:
The respondent:
Specialization
Income
Construction output in the year
Number of employees
Region
Occupation
Role in making purchasing decisions
Experience
Education
4
The researched products
Finishing
materials, DPM
Ceilings, floor
Insulating
materials
Roofing
and related
materials
Windows, doors
The basic list of
the researched
building
materials
Machinery,
equipment
Air conditioning,
heating
Drainage systems
Fittings,
metal
structure,
PMB
Concrete,
cement,
bricks
and
others
5
Methodology and sampling
The method of collecting information
Personal interview with professional customers (by phone).
Polled:
Heads of procurement departments of large construction companies
Sample size - 200 interviews. The sample target, random for the whole Ukraine. Representatives
of construction companies with an annual income of not less than UAH 10 million are interviewed.
The individual extension of the sample of a fraction as well as composition of respondents is
possible (executors of specific types of work, turnover, construction segments).
The sample calculation is based on a database of construction companies - general contractors.
Geography of research includes all the localities where the general contractors working with an
income of more than UAH 10 million a year.
6
Form of the results
Results of the research provided to the Customer in the following form
(at Customer request and prior arrangement)
array of data in the format of SPSS / OCA;
sample describing technical report;
table of one-and two-dimensional distributions in Excel format;
printed report;
electronic report (MS Word, Power Point Presentation);
consultation on the use of data in marketing activities
Ownership of the questions and their results (except for the block of the required information)
belongs to the Customer.
7
Контакты
Address:
13, Solomenskaya st. Kyiv 03680 Ukraine
Tel.:+ 38
+ 38 044
+ 38 044
+ 38 067
044 520-18-58
332-48-44
248-07-11
401-42-31
Fax:+ 38 044 520-18-58
Project manger - Victoriya Pasechnik
Victoria.Pasechnik@baumarketing.com.ua
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