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Stanford Office of Technology Licensing (OTL)

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WIPO/INV/BEI/02/3.a
The Role of Universities in the
Innovation Cycle
Document prepared by Ms. Kirsten Leute, Licensing Associate
Office of Technology Licensing, Stanford University, Palo Alto,
California (USA)
1
Agenda
пЃ† University-Industry
Relations at Stanford
пЃ† OTL Background/Invention Process
пЃ† The Innovation Cycle, Silicon Valley, and
how we play a part
2
Industry - University
Interaction
пЃ† Development
Office
пЃ† Office of Sponsored Research
пЃ† Industrial Contracts Office
пЃ† Office of Technology Licensing
3
OTL Mission
To promote the transfer of Stanford
technology for society's use and benefit
while generating unrestricted income to
support research and education
4
The Invention Process
пЃ† Evaluation
пЃ† Patenting
Decision
пЃ† Marketing Strategy
пЃ† Licensing Strategy
пЃ† The License
пЃ† Continuing the Relationship
5
OTL Numbers
пЃ† Founded
in 1969 - Revenue of $50K
пЃ† Revenues in FY 00-01: $41.2M
пЃ† Licenses executed in 00-01: 160+
пЃ† Disclosures received in 2001: 277
пЃ† Total Disclosures: 4,000+
6
OTL Numbers (cont.’d)
пЃ† Staff:
25+; 16 do licensing
пЃ† Budget: $2.9M
пЃ† Patent costs: over $3M
пЃ† Royalty sharing:
– 15% to OTL, then expenses, out-of-pocket
– Net is split into thirds (inventors,
departments, schools)
7
OTL Cycle
Inventions Created
Inventions
Transferred to
Industry
Resources Obtained for
Further Research
8
Innovation Cycle
Identify an
opportunity
Research and
Development
Resources
Distribution,
Sales,
Services
Protect IP
Promotion
Manufacturing
Final
Product
Design
9
Two Worlds
пЃ† University
– Open Environment
– Publication is key
– Non-profit, but
need $$
пЃ† Industry
– Protected
Environment
– Proprietary Competitive Edge
– For profit, need $
for survival,
shareholders
10
University Inventor’s Role in
Technology Transfer
пЃ†
пЃ†
пЃ†
пЃ†
пЃ†
пЃ†
пЃ†
Disclose Inventions
Identify Potential Licensing Prospects
Participate in Patent Preparation
and Prosecution
Host Visits by Potential Licensees
Provide input into the Licensing Strategy
Consultant (optional) to Licensee(s)
May be a Founder of a Start-up
11
What OTL Can Do For
Industry
пЃ† Track
specific areas of interest (4D
database)
пЃ† Send relevant technologies
пЃ† Identify faculty with similar areas of
interest
пЃ† Communicate/Follow-up
пЃ† Be innovative within policy boundaries
пЃ† Transfer Technology
12
Start-Up Tradition
пЃ† Hewlett-Packard
пЃ† Me-too
mentality
пЃ† Resources
пЃ† No incubator at
Stanford
пЃ† Equity
Frederick Emmons Terman
13
Examples of Success
пЃ† Silicon
Valley
пЃ† Yahoo!, Google
пЃ† Jim Clark
14
Take Home the Competitive
Advantage Message
пЃ† Create
good relationships
пЃ† Use your local resources (especially
people)
пЃ† You need good people
пЃ† Must have win-win
пЃ† Create an open, flexible environment (i.e.
be innovative)
15
Web Info
http://otl.stanford.edu
http://www.stanford.edu/group/ICO
SU/Corporation interactions:
http://corporate.stanford.edu/
- SU guide to companies
- faculty research directories
пЃ†
kirsten.leute@stanford.edu
16
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