close

Вход

Забыли?

вход по аккаунту

?

Презентация

код для вставкиСкачать
Mobile Advertising
Effective communication
with YOUR target group
The partnership
«Узнай первым!»
The leading Mobile Advertising Proposition
Beeline Mobile Advertising Ecosystem
Vimpelcom OPT-in service: «Узнай первым!»
The service "Узнай первым!" is, above all, an OPPORTUNITY!
Opportunity to receive bonuses and the first to know about the news leading brands,
opening stores, the appearance of new, interesting products for you, as well as
promotions, sales, discounts and much more!
Opportunity to keep abreast of the latest novelties, trends and events on-line!
OUT THERE MEDIA – THE MOBILE ADVERTISING SPECIALIST
Advertiser
Media
Agency
Out There
Media
Operators
Audience
...
Advertiser
18 network operators in 15 countries
ML
PH
SG
GR
AT
DE
UK
RU
CR
CZ
FR
UC
HN
BL
TR
OUR FOOTPRINT …
Moscow
«Узнай первым!» GIVES REAL BENEFITS
• for advertisers:
• personal mass communication
• advanced targeting criteria
• high awareness and acceptance
• for consumers:
• relevant advertising
• targeted to needs
• seen as content
• for Beeline:
• increase of customer loyalty by giving
high value services
AVAILABLE AD FORMATS : SMS
Targeted messages to opt-in base:
- Age
- Gender
- Region
- Interests (children, credit card, income,
car, home, sports, travelling, music…)
Features:
- Dialogue with customer
- Link to landing page
- coupons
2020:
Самая ЧАКнутая
игра года!
Высмотри приз на
chuckscup2010.com
SMS – WEIN & CO
Dear A1 customer, for
Valentine‘s day, we
endow you EUR 5,- for
shopping at WEIN & CO.
Simply present this SMS
untill the 14th of
February in your WEIN
& CO shop and gain
(only one voucher per
customer and purchase),
non-redeemable Code:
WCOO9732)*
Wein & Co a big Austrian wine distributer wanted to increase
in-store traffic.
Out There Media created:
a. a banner campaign promoting „Father‘s day“ by offering a €15
discount voucher
b. an SMS campaign promoting Valentine‘s day by offering a €5 discount
•
•
conversion rate 0,85%
Results of the post market research:
- Used the voucher? – 5,23% yes
- Want more voucher campaigns like that? – 56% yes
- Is SMS an attractive way for vouchers? – 60% yes
AVAILABLE AD FORMATS : MMS
Targeted messages to opt-in base:
- Age
- Gender
- Region
- Interests (children, credit card, income,
car, home, sports, travelling, music…)
Features:
- Text + picture (static or animated)
up to 3 slides
- Click to call
- Dialogue with customer
- Link to landing page
- coupons
MMS – NESTLÉ NESQUIK IN CROATIA
Nestlé included mobile in its marketing mix for advertising a raffle designed to
promote ist product.
Users received
- animated MMS image
- text explaining the raffle: Buy any Nesquik product and for every 250g
you will receive a cup. Collect your receipts and once you reach 1500g,
you can fill out a form to participate in a competition to win a vacation!
Campaign was targeted at subscribers of age 15-35.
Sales increased 11% during the promotion.
AVAILABLE AD FORMATS : MOBILE INTERNET
Animated and static banners on:
- Beeline.ru
- Zagruzi.beeline.ru
Landing Page:
- Information on product/service/offer
- Download (ringtones, movies etc)
- Raffle
- tell-a-friend functionality
- Click to call
AVAILABLE AD FORMATS : MOBILE INTERNET
AKAKIKO (SUSHI) – AUSTRIA
The largest Austrian Asian Delivery Restaurant is well known for
innovative food and media usage. So advertising on mobile phones
was another step into the new world of communication.
Out There Media designed a mobile portal where users find the
daily menu, a restaurant finder and a “click-to-call” function to
order sushi directly from the mobile phone.
•
The campaign is live for six month by now, runs on a daily basis
and will continue at least till the end of the year.
DOVE MEN + CARE - GREECE
Dove wanted to increase awareness for the launch of the new
Dove men series of products.
Image
Out There Media reached the male target group by creating a
mobile campaign on the Cosmote my view mobile portal. We built
all assets internally, planned the distribution of the campaign and
gave detailed reports back to the client.
•
•
•
Duration: 4 weeks
Average CTR: 1.87%
Best CTR 8.07%
OUR LAUNCH OFFER : EXCLUSIVE LAUNCH PARTNER PACKAGES
Immediate access to opt-in customer base via:
• SMS campaigns
• MMS campaigns
• Mobile Internet Campaigns
Packages include:
• MMS Design
• Banner Design
• Landing Page design
as well as INDUSTRY EXCLUSIVITY
THANK YOU FOR YOUR ATTENTION – for additional information please contact
Marina Zhmuleva
Sales Director
M: + 7 926 520 62 80
mz@out-there-media.com
www.out-there-media.com
Документ
Категория
Презентации по английскому языку
Просмотров
17
Размер файла
7 586 Кб
Теги
1/--страниц
Пожаловаться на содержимое документа