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Higher Education in the UAE

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TNE in the UAE
Research Findings
UAE Country Partnership Meeting 5 June 2009
Alison Devine, Regional Manager Education UK, Middle East
Research undertaken to determine
i)
The number of students studying at international (non-UAE) higher education
institutions in the UAE in which the medium of instruction is English – and the
number of students studying at UAE federal HEIs to draw a comparison between
the two
ii)
Students’ countries of origin
iii) The number/proportion of students who specifically entered the UAE to undertake
international (non-UAE) higher education in which the medium of instruction is
English
iv) Type/level of qualification being taken
v)
Subjects being taken
vi) Tuition fees charged by international institutions and source of tuition fees
vii) Why the students chose to study in the UAE rather than another country
viii)
Why the student chose that particular institution
ix)
What is THE factor that would influence students to study
i) in the UK
ii) at a UK institution in the UAE?
Research methodology
пѓ�Secondary & primary research, using qualitative & quantitative research methodologies
Stage 1 – Higher education institutions in the UAE
пѓ�Comprehensive analysis of the UAE higher education market, focus on international institutions
Stage 2 – Customer research study
�14 focus group discussions among UAE-based and �external’ students studying at international
universities in the UAE
пѓ�8 in-depth interviews among working graduates & parents of students in international HEIs
пѓ�450 interviews among UAE-based and external students studying in international HEIs in the
UAE; 50 parent interviews
Analysis of the UAE higher education market
Higher education institutions in the UAE
Type of HEIs
Number of HEIs
Number of Students
% Total Students
Federal
3
36,672
40%
Private - International
49
28,717
32%
Private - Local
44
25,765
28%
Total – All HEIs
96
91,154
100%
пѓ�32% of higher education institutions in the UAE are international (i.e. non Emirati)
пѓ�Only 13 are locally accredited by the UAE Ministry of Higher Education and Scientific
Research www.caa.ae
Distribution of international HEIs by emirate
38 (79%)
Dubai
Abu Dhabi
5 (10%)
Sharjah
2 (4%)
Ras Al Khaimah
2 (4%)
Ajman
1 (2%)
пѓ�The largest concentration is in Dubai, accounting for 79% of all international HEIs in
the UAE
Country of origin of international HEIs
UK
USA
India
Australia
France
Canada
Belgium
Pakistan
Iran
Russia
Sri Lanka
12 (25%)
13 (27%)
10 (21%)
4 (8%)
3 (6%)
1 (2%)
1 (2%)
1 (2%)
1 (2%)
1 (2%)
1 (2%)
пѓ�UK, USA and India are the top three source nations, accounting for 73% of all
international HEIs in the UAE
International HEIs in the UAE
1
Middlesex University Dubai (UK)
13
Szabist (Pakistan)
2
Heriot-Watt University (UK)
14
Islamic Azad University (Iran)
3
University of Bolton (UK)
15
Michigan State University (USA)
4
American University in the Emirates (USA)
16
Paris-Sorbonne University Abu Dhabi (France)
5
Birla Institute of Technology and Science Pilani (India)
17
American University of Sharjah (USA)
6
Birla Institute of Technology Ranchi (India)
18
HULT International Business School (USA)
7
University of Wollongong (Australia)
19
New York Institute of Technology (USA)
8
School of Audio Engineering (Australia)
20
Preston University Ajman (USA)
9
Murdoch University (Australia)
21
Cambridge College International (Australia)
10
European University College, Brussels (Belgium)
22
JSS Academy, Dubai (India)
11
Manipal Academy of Higher Education (India)
23
Mahatma Gandhi University (India)
12
Frankfinn Institute of Air Hostess Training (India)
24
Canadian University of Dubai (Canada)
25
American University in Dubai (USA)
37
British University in Dubai (UK)
26
Sharjah College - Troy University Campus (USA)
38
ICFAI, Dubai (India)
27
St Petersburg State University (Russia)
39
Institute of Media and Communication (India)
28
IITM - London School of Economics (UK)
40
Institute of Management and Technology (India)
29
French Fashion ESMOD (France)
41
Rochester Institute of Technology Dubai (India)
30
London Business School (UK)
42
Boston University Institute for Dental Research (USA)
31
Manchester Business School Worldwide (UK)
43
SP Jain Center of Management, Dubai (India)
32
University of Strathclyde Business School (UK)
44
PIM International Center, Dubai (Sri Lanka)
33
CASS Business School (UK)
45
Masdar Institute of Science and Technology (USA)
34
School of Oriental and African Studies (UK)
46
Harvard Medical School Dubai Centre (USA)
35
University of Exeter (UK)
47
INSEAD (France)
36
Royal College of Surgeons (UK)
48
Johns Hopkins Bloomberg School of Public Health (US)
пѓ�Most popular HEIs: American University of Sharjah, American University in Dubai, University
of Wollongong, Manipal Academy of Higher Education and Birla Institute of Technology and
Science, Pilani, together accounting for 48% of the total student population in international
HEIs in the UAE
Country of origin and level of study offered
Country of Origin
UG & PG
Only UG
Only PG
Total
UK
3
14%
1
13%
8
42%
12
25%
USA
6
29%
2
25%
5
26%
13
27%
India
4
19%
2
25%
4
21%
10
21%
Australia
2
10%
2
25%
4
8%
France
1
5%
1
13%
3
6%
Canada
1
5%
1
2%
Other 1
4
20%
All
21
44%
1 Belgium,
Pakistan, Iran, Russia, Sri Lanka
8
17%
1
5%
1
5%
5
10%
19
40%
48
100%
UG: Undergraduate; PG: Postgraduate
пѓ�44% of the international HEIs in the UAE offer undergraduate and postgraduate degree
programmes
пѓ�17% offer only undergraduate programmes
пѓ�40% offer only postgraduate programmes of study
Students in international HEIs in the UAE
Students
Programme
Number
%
25,517
89
200
1
Other programme in international HEI – Language, Foundation, Certificate
3,000
10
All
28,717
100
Degree programme in international HEI – English
Degree programme in international HEI – Arabic / Other
пѓ�Of the estimated 91,154 students enrolled in 96 public and private colleges and
universities in the UAE, 28,717 (32%) are enrolled in international institutions, of which
89% are pursuing undergraduate and postgraduate degrees in HEIs where the medium
of instruction is English
Nationalities of student population
Others Emiratis
2,524
2,754
10%
11%
Other Arabs
7,151
28%
Asians
13,093
51%
пѓ�Asians (51%) constitute the largest student community in the UAE
пѓ�Emiratis (11%), other Arabs (28%) and other nationalities (10% - Europeans, Americans,
nationals of CIS countries, Africans) account for the balance 49% of students enrolled in
international universities in the UAE
пѓ�Among Asians, Indians are the single largest nationality group, followed by Pakistanis
External student population
Other (Europe, US,
CIS, Africa)
1,170
19%
GCC / ME
1,807
30%
Asia
3,148
51%
пѓ�Altogether, 6,125 students or 24% of the total student population in international
institutions in the UAE are �external’ students (on a student visa in the UAE)
пѓ�The largest proportion of international students are Asians (51%), followed by
GCC/Middle East nationals
Students by level and mode of study
Programme status
UG students
PG students
All Students
Full time
14,783
92%
3,399
36%
18,182
71%
Part time
1,255
8%
6,080
64%
7,335
29%
All
16,038
63%
9,479
37%
25,517
100%
пѓ�63% of students in international universities are enrolled in undergraduate programmes
пѓ�37% are enrolled in postgraduate programmes
Subjects studied
Subject
UG students
Medicine & dentistry
17
0%
15
0%
32
0%
Subjects allied to medicine
140
1%
20
0%
160
1%
Biological sciences
79
0%
39
0%
117
0%
Physical sciences
236
1%
39
0%
274
1%
Mathematical sciences
157
1%
77
1%
234
1%
Computer science
1,022
6%
578
6%
1,600
6%
Engineering & technology
2,123
13%
694
7%
2,816
11%
Architecture, building & planning
393
2%
154
2%
547
2%
Social studies
393
2%
154
2%
547
2%
Law
79
0%
39
0%
117
0%
Business & administrative studies
9,434
59%
7,209
76%
16,643
65%
Mass communications & documentation
1,179
7%
39
0%
1,218
5%
Languages
314
2%
154
2%
469
2%
Historical & philosophical studies
79
0%
39
0%
117
0%
Creative arts & design
314
2%
116
1%
430
2%
Education
79
0%
116
1%
194
1%
16,038
63%
9,479
37%
25,517
100%
Total
PG students
All Students
Tuition fees – undergraduate programmes
University
Fee range (AED per year) [1]
Middlesex University (UK)
46,000
--
Heriot-Watt University (UK)
39,500
44,500
University of Bolton (UK)
23,000
27,000
Birla Institute of Technology and Science, Pilani (India)
34,500
--
Manipal Academy of Higher Education (India)
28,000
35,000
University of Wollongong (Australia)
43, 350
--
Michigan State University (USA)
57,800
58,200
Preston University Ajman (USA)
31,300
46,000
American University in Dubai (USA)
58,500
62,400
American University of Sharjah (USA)
73,220
--
Canadian University of Dubai (Canada)
45,000
--
пѓ�Undergraduate tuition fees vary from AED 12,000 to AED 73,220 per year
пѓ�Fee discounts ranging from 5% to 30% are offered to students based on merit
пѓ�Family discounts are also offered by some universities
[1]
Currency conversion: AED 5.54 = ВЈ 1, as on May 10, 2009
Tuition fees – postgraduate programmes
Full Fee range (AED)
University
[1]
Description
MA / MSc
MBA/EMBA
110,000
132,000
Part-time; 2 years
London Business School (UK)
--
323,694
Dubai-London EMBA; 17-20 months
Manchester Business School (UK)
--
109,692
Blended learning; 18 months
SP Jain Centre of Management, Dubai (India)
--
49,200-119,400
Manipal Academy of Higher Education (India)
42,000-70,000
42,000
Full-time; 2 years
University of Wollongong (Australia)
54,800-68,500
82,200
Full-time; 2 years
American University in Dubai (USA)
--
90,000
Evening programme; 2 years
117,000
117,000-190,000
Middlesex University (UK)
American University of Sharjah (USA)
Dubai-Singapore, full time; 1-2 years
Full-time; 2 years
пѓ�Postgraduate tuition fees vary from AED 16,000 to over AED 300,000 per year
[1]
Currency conversion: AED 5.54 = ВЈ 1, as on May 10, 2009
Qualitative research – focus groups
Attitudes and aspirations of HEI students in the UAE
пѓ� Undergraduate students
Higher education
• An important part of �growing up’
• Become knowledgeable
• Develop one’s personality
• Pre-requirement for job; career aspirations
• Financial independence
• Enhance one’s position in society
пѓ� Postgraduate students
Master’s degree
• Get better job; higher salary
• Gain �more’ specialised qualifications
• Stay competitively ahead
• Change career track
• Improve business
• Get promoted
• Grow into general management roles
Motivations to study in the UAE
пѓ� Undergraduate students
пѓ� Postgraduate students
• Be home, stay close to family & friends
• Excellent quality of education
• Good education available in the country
• Availability of international universities
• Affordable education
• Varied subject choices
• Good lifestyle, home comforts
• Career opportunities
• Safety & security
• Affordable cost of education
• Work opportunities
• Flexible delivery & timings
• Family won’t permit study abroad
• Study while working
• No interest in study abroad
Motivations to study in the UAE
пѓ� External students (from outside UAE)
• Opportunity to study in international university
• Affordable cost of education
• Easier admission
• Ease of getting student visa
• UAE safe country
• Islamic country
• Family & friends in UAE
• Close to home
• Good lifestyle
• Work opportunities
Motivation to study in an international HEI in UAE
пѓ� Undergraduate & postgraduate students
• Superior quality of education, high academic standards
• Local & global recognition of degree
• Prestige associated with studying in a international university
• Choice of subject options
• Quality of faculty; professionally qualified, international
• Better teaching methods; use of technology
• Improve English
• Internships; work opportunities while studying
• Career opportunities; better jobs, higher salaries
• Flexibility to transfer credits
• Intent to migrate abroad
• Peer pressure
Motivation to study in an international HEI in UAE
пѓ� Working students
Additional reasons
• Range of study programmes
• Specialised programmes
• Flexible timings
• Alternative delivery modes
• Affordable
Reasons for selecting specific HEI
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Ease of admission
Reputation of institution
Popularity of institution among peers
Reputation of faculty
Job placement record of institution
Campus environment & atmosphere
Student profile
Subject choices available
Level of fees
Location - proximity to home/workplace
Class timings & flexibility
Infrastructure & student facilities
Accreditation of institution in UAE
International recognition of degree
Recognition of degree in home country
Award of certification (local/main university)
Current HEIs
American University in Dubai (USA)
American University of Sharjah
Middlesex University (UK)
University of Wollongong (Australia)
S P Jain Centre for Management (India)
Institute of Management & Technology (India)
Preston University (USA)
British University in Dubai (UK)
Heriot-Watt University (UK)
Canadian University of Dubai (Canada)
Manipal Academy of Higher Education (India)
Birla Institute of Technology & Science (India)
London School of Economics (UK)
Subject of study
Undergraduate students
• Mainly business, computer science, IT
• Some male students engineering disciplines
• Some female students media studies,
graphic design & fashion designing
• Asian students greater interest in commerce
& finance
Postgraduate students
• Mainly business / management courses
• Different areas of specialisation
• Quality Management, Human Resources
• Project Management, Information Systems
• Construction Management
• Finance & Banking
Subject selection led by
•Personal interest & goals
•Parental advice, parents’ decision
•Guidance from family & friends network
•Popularity; peer group conformance
•Versatility – varied job options
•Corporate / market demand
•Current job / functional area
•Career change plans – new area/function
Intent to study further
• Undergraduate students - yes, but would ideally like to gain some work experience prior to
studying further
• Postgraduate students - no; with one exception, all will look for job or join family business
or look for job change (working students)
• For some, further study would depend upon availability of financial aid / scholarship
• One-third likely to consider study abroad: in UK, USA, Canada, Australia or India
• Key factors in destination selection for study abroad - situation for work abroad / career
opportunities at time of admission application & overall cost of education (tuition fee, living
expenses etc)
Perception of UK universities
• High quality of education
• Strong curricula, �hard’ studies
• International recognition of degree/qualification
• Better appreciation in local/regional context
• Professional, qualified faculty
• Reputed universities
• Expensive
• Prestigious
“Better stronger curriculum, study programme”
�”In any Arab country, British education is considered stronger than American”
“British qualifications are recognised all over the world. Some of the best universities in the
world are UK universities”
Motivations to study in a UK HEI
In the UAE
In the UK
• Lower tuition fees
• Lower tuition fees
• Increased opportunity to get financial aid
• Increased opportunity to get financial aid
• Easier admission criteria
• Easier admission criteria
• Easier �work load’
• Easier �work load’
• �New’ subjects or specialised courses
• Guaranteed student accommodation
• �Top-class’ UK universities in UAE
• Guaranteed visa
• Local accreditation
• Internships & career opportunities
• Large, �impressive’ campus
• Work-study options in the UK
• Extensive student facilities
• Admission in university of choice
• Transportation & accessible location
Subject suggestions for new UK HEIs in UAE
пѓ� Computer Engineering, Information Technology
пѓ� Business, Hotel Management, Tourism
пѓ� Medicine, Nutrition
пѓ� Hospital Management
пѓ� Architecture
пѓ� Archaeology
пѓ� Law
пѓ� Genetic Engineering, Biotechnology, Microbiology
пѓ� Aviation
пѓ� Media Studies
пѓ� Introductory Courses to Languages
пѓ� Arts, Arts & DГ©cor, Photography
пѓ� Photojournalism, Theatre Arts
пѓ� Fashion Designing, Cosmetology
Quantitative research – 450 students
Motivations to study in the UAE – all students
Family / friends are here
Currently working in UAE
Foreign universities available in UAE
Home country / close to home country
Affordability of education
UAE is a safe country
Do not wish to go abroad
Good quality of education
Easy to get admission
Not allowed to go abroad / to other countries
Good lifestyle in UAE
Study in foreign university in Islamic country
Easy to get student visa
Career opportunities in UAE
Cosmopolitan culture
Good climate in the UAE
Figures in %
28
27
12
32
3
34
6
30
7
18
4
21
8
11
2
14
1
4
11
11
3
1
13
3
3
16
4
34
6
9
6
Main reason
Other Reasons
Motivations to study in the UAE – local v external* students
Family / friends are here
Foreign universities available in UAE
Good lifestyle in UAE
24
UAE is a safe country
26
24
Affordability of education
16
Good quality of education
Home country / close to home country
Cosmopolitan culture
11
Currently working in UAE
11
Easy to get admission
Study in foreign university in Islamic country
9
Good climate in the UAE
Do not wish to go abroad
Career opportunities in UAE
Not allowed to go abroad / to other countries
*Local students: Emiratis & resident expatriates.
2
24
15
14
11
4
33
14
14
13
7
6
Easy to get student visa
17
16
16
21
32
34
41
41
Figures in %
54
6
6
External students: on student visa in UAE
22
25
Local Student
Foreign Student
Motivations to study at an international HEI in UAE - Emiratis
Figures in %
High standard & quality of education
53
46
45
Better recognition of foreign degree
40
39
Prestige of foreign university
23
Wider choice of subjects
25
Better teachers and teaching methods
17
Improve career prospects
13
Improve prospects for international career
8
Learn / improve knowledge of English
6
Develop personality/confidence
Pursue further studies abroad
31
27
26
12
10
Better education than in local universities
Build networks & friendships
37
3
4
19
11
6
6
Male
Female
65
Considered study abroad – all students
41
Figures in %
33
28
23
25
24
23
PG
W
N-W
21
18
14
11
Total
Male
Female
Emirati
Ar. Ex : Arab Expatriate
UG: Undergraduate
Ar.
Expat
As.
Expat
As. Ex: Asian Expatriate
PG: Postgraduate
Oth.
Expat
UG
Oth. Ex: Other Expatriate
W: Working
NW: Not working
Reasons for not studying abroad – all students who considered it
Figures in %
Objection from family members
26
No specific reason, just changed my mind
20
Lack of work opportunities abroad
12
Financial reasons
11
Did not get visa
9
Was not offered subject/course of choice
6
Did not get admission
5
Cultural constraints
3
University needed work experience
2
Have business/working in UAE
2
Foreign universities available in UAE
2
Other reasons
3
Research sample
Undergraduates (n=204)
Postgraduates (n=246)
American University of Dubai
17%
American University of Dubai
18%
American University of Sharjah
17%
American University of Sharjah
16%
Manipal University
10%
University of Wollongong
15%
University of Wollongong
9%
Manipal University
7%
Canadian University of Dubai
8%
Heriot-Watt University
7%
Middlesex University
7%
Preston University
6%
Sharjah University of Troy
4%
S P Jain Centre for Management
4%
Heriot-Watt University
3%
Canadian University of Dubai
3%
Michigan State University
3%
New York Institute of Technology
3%
IITM / London School of Economics
3%
Institute of Management & Technology
3%
Preston University
2%
Middlesex University
2%
New York Institute of Technology
2%
Sorbonne Paris
2%
Sorbonne Paris
2%
British University in Dubai
2%
Other HEIs
13%
Other HEIs
12%
Reasons for studying at current university – all students
23
Good brand name
19
Good reputation for quality of education
Offers study programme of my choice
8
Country it represents
8
Recognition of degree in home country
8
Affordable fees
5
Good teaching methods, use of technology
Popularity & recommendation
5
Good career opportunities
Recognition of degree abroad
2
Applied for and was accepted for admission
2
Nice campus
2
Location of university
2
Convenient timings / schedule of classes
1
36
13
16
23
18
20
3
2
25
25
6
Good quality of academic staff
Figures in %
23
22
19
10
23
15
11
Main reason
Other reasons
Subject of study – undergraduate & postgraduate students
Figures in %
44
Business Studies
Finance & Accounting
Engineering
7
1
12
8
Media Studies
Architecture & Interior Design
2
2
2
2
2
Economics & Social Studies
Language Studies
Fine Arts
1
1
1
Sciences & Mathematics
1
Education
1
Medicine
16
6
6
IT & Computer Science
Construction & Project Management
14
13
3
Undergraduate
Postgraduate
50
Importance of fees and financial aid
Importance of pricing in university selection (n=450)
Important / Most Important
61%
Somewhat Important
27%
Not Important
12%
Figures in %
Yes, fee waiver
Yes, fee discount
No fee discount or waiver
Received fee waiver or discount (%)
9
13
78
Total
7
12
12
14
5
6
19
10
75
81
Male
Female
Gender
89
71
Emirati
8
15
19
72
Ar. Expat As. Expat
Nationality
18
2
12
8
14
14
85
Oth.
Expat
86
92
PG
W
75
68
UG
11
Student status
N-W
Working status
Funding sources
Figures in %
All
72
14
8
89
UG
PG
59
1 4 1 4
24
Family funded
Self funded
Family & self funded
Company funded
Scholarship or grant
Government funded
UG: Undergraduate
PG: Postgraduate
22 3 3
10
Bank loan
4 22 3
Satisfaction with current HEI
Reasons for Satisfaction
All (n=450)
UG (n=204)
PG (n=246)
Quality of education
49%
56%
43%
Professional & experienced faculty
16%
15%
17%
Good atmosphere & environment
10%
10%
11%
Recognition of degree
13%
13%
14%
Brand name
9%
8%
9%
Good campus
6%
4%
8%
Different nationalities/ good crowd
6%
4%
7%
Good course programme
5%
1%
8%
Dealing with the students is good
5%
4%
6%
Flexible & convenient timings
4%
2%
5%
Good Infrastructure
4%
4%
4%
Location of the university
4%
5%
2%
Lots of activities in the university
3%
3%
3%
Job/ Internship opportunities
3%
2%
4%
Other reasons
12%
8%
11%
UG : Undergraduate
PG: Postgraduate
Dissatisfaction with current HEI
Reasons for Dissatisfaction
All (n=450)
UG (n=204)
PG (n=246)
No dissatisfaction
49%
46%
54%
Expensive
10%
9%
9%
Location is very far
6%
9%
8%
Less facilities / Infrastructure is limited
4%
9%
5%
Poor discipline
4%
6%
4%
Unhappy with timings/inflexible schedule
4%
0%
4%
Less extra-curricular activities
4%
2%
2%
Studies very difficult/too much to study
3%
2%
3%
Campus too small / could be better
3%
4%
3%
Too many students/too much crowd
3%
0%
2%
Administration not managed properly
3%
4%
2%
Failure to provide employment opportunities
1%
0%
1%
No parking space / transport system
1%
0%
1%
Other reasons
11%
12%
6%
UG : Undergraduate
PG: Postgraduate
Intention to study further – all students
Yes
33%
Maybe
11%
No
56%
Of those who will study further
Will consider study in UK
21%
Motivation to study further in UK (n=40)
Good quality of education
23%
Get international degree in specialized field
18%
Family/friends live/study in UK
13%
Wish to study in recognized UK universities
13%
Am in UK university in UAE, want to go to UK
11%
Work opportunities
8%
Safety & security / better for Muslims
8%
Want to study outside the country, like UK
8%
Good culture and language
Home country / affordable lifestyle
5%
3%
Perception of overseas education destinations – all students
Base: All Respondents
Overseas Destinations
Perception of Education (unprompted responses)
UK
USA
Australia
Canada
Education quality is high & excellent
73%
69%
65%
62%
Prestigious, �high class’
10%
9%
5%
4%
Studies are difficult / hard work
10%
5%
5%
4%
World-class universities; renowned brand names
8%
9%
1%
3%
Expensive; cost of education is high
7%
6%
3%
3%
International recognition of degree; valued everywhere
6%
6%
3%
4%
Strong education standards
6%
5%
3%
2%
Leaders in education
6%
6%
0%
0%
Good style of teaching / professional
4%
2%
0%
0%
Difficult to get admission
4%
3%
0%
0%
Average / not very good
2%
4%
5%
6%
Practical
1%
3%
1%
1%
Affordable
0%
0%
1%
2%
Not many well known universities
0%
0%
5%
4%
Don't know / Can't say
11%
19%
19%
20%
Key motivation to study at a UK HEI in UAE – all students
currently in a non-UK HEI
Same standard of education as UK university
17%
Affordable fees
16%
Reputed & recognized universities
12%
Large, replica of UK university, historical
11%
Internships & job opportunities
9%
Nice campus, good location
8%
Scholarships and other grants
7%
Local accreditation of degree
7%
Easy to get admission
Easy work load, flexible timings
6%
5%
Key motivation to study at a UK HEI in the UK – all students
Better quality of education & teaching
12%
Affordable fees
8%
Global exposure, international experience
7%
Foreign degree from main campus
7%
Admission in reputed university
7%
Scholarship & grants
6%
Experience of study abroad
5%
Career opportunities
5%
Family & friends in UK
5%
Guaranteed visa
Not interested in studying abroad / in UK
Don't know / can't say
2%
9%
24%
Suggestions - UG subjects for new UK HEIs in the UAE
Computer science
Engineering & technology
Medicine & dentistry
Law
Architecture, building & planning
Mathematical sciences
Business & administrative studies
Mass communications & documentation
Subjects allied to medicine
Social studies
Agriculture & related subjects
Biological sciences
Creative arts & design
Physical sciences
Veterinary science
Languages
Historical & philosophical studies
Education
28
24
22
9
8
8
8
27
26
24
25
20
20
19
20
18
20
14
Figures in %
38
21
16
33
22
22
17
16
17
16
15
17
17
14
16
11
11
10
Male
Female
Suggestions - PG subjects for new UK HEIs in the UAE
Figures in %
Engineering & technology
Law
Business & administrative studies
Architecture, building & planning
Medicine & dentistry
Computer science
Biological sciences
Subjects allied to medicine
Mass communications & documentation
Mathematical sciences
Social studies
Physical sciences
Languages
Veterinary science
Creative arts & design
Agriculture & related subjects
Historical & philosophical studies
Education
41
23
29
26
25
23
14
13
11
10
11
7
7
7
9
28
28
29
18
16
16
34
32
21
22
22
21
20
20
21
21
20
16
16
15
14
Male
Female
Suggestions - vocational subjects for new UK HEIs in the UAE
Figures in %
51
Travel & tourism
48
38
Interior designing
36
28
Fashion designing
40
32
Sports & fitness
27
14
Beauty & cosmetology
37
13
Floral design
17
Counselling
15
20
Motor & vehicle repair
5
9
Nursing
15
13
Appliance repair
Carpentry
25
7
12
2
Male
Female
Quantitative research – 50 parents
Motivations to study in the UAE – all parents
Figures in %
26
Family/friends are here
Child does not wish to go abroad
11
12
Many foreign universities in UAE
Study in foreign university in Islamic country
10
Affordability
10
UAE is a safe country
10
Not confident child can cope abroad
Career opportunities in UAE
4
UAE home country, close to home country
4
2
Good climate in the UAE
2
14
31
16
47
31
6
2
Did not wish to send abroad (not allowed)
33
9
7
9
13
Good quality of education in UAE
Good,comfortable lifestyle in UAE
36
16
Main reason
Other reasons
Motivations to study at international HEI in UAE - Emirati
parents
Figures in %
Better recognition of foreign degree
90
Prestige of studying in foreign university
80
Higher standard & quality of education
70
Better education than in local universities
50
Learn / improve knowledge of English
40
Improve international career prospects
40
Pursue further studies abroad
30
Build networks & friendships
30
Improve career prospects in UAE
30
Wider choice of subjects
30
Develop personality/confidence
20
Better teachers & teaching methods
20
Reasons for selecting specific HEI - parents
Good brand name
20
20
Good reputation for quality of education
8
Offered study programme of choice
Recognition of degree in home country
6
Country it represents
6
Family decision to choose this university
4
Recognition of degree abroad
4
Good career opportunities
50
26
16
10
26
18
6
Affordable fees
2
Popular university
2
Location of university
2
Good teaching methods, use of technology
2
Figures in %
18
2
Option to transfer abroad
Good quality of academic staff
30
32
28
20
12
24
26
Main reason
Other reasons
Importance and sources of funding – all parents
Importance of pricing in HEI selection (n=50)
Important / Most Important
66%
Somewhat Important
16%
Not Important
Received fee waiver or discount (n=50)
Fee waiver or discount
14%
Funding of education (n=50)
Family Funds
84%
Company Funded
10%
Family + Student Funds
10%
University Scholarship or Grant
2%
Student Personal Funds
2%
18%
Student intention to study further - parents
Yes
36%
Maybe
12%
No
52%
Of those who will study further
Will consider study in UK
25%
Motivation to study in UK
Good quality of education
Study in recognized UK
universities
33%
17%
In UK university in UAE,
wants to go to UK
Home country
33%
17%
Key motivation to study at a UK HEI in UAE – parents
More UK universities in UAE
18%
Same standard as UK university
18%
Nice campus, good location
10%
Affordable fees
6%
Son's/daughter's Interest
6%
Internships & job opportunities
6%
Family approval
6%
Reputed & recognized universities
4%
Foreign degree
4%
Easy to get admission
4%
Transfer of credits
4%
Good student profile, multicultural
4%
Flexible timings
2%
Qualified faculty
2%
Extra curricular activities
2%
Key motivation to study in UK - parents
Admission in reputed university
12%
Better quality of education & teaching
10%
Safety & security
10%
Foreign degree from study in main campus
8%
Affordable fees
6%
Global exposure, international experience
6%
Experience of study abroad
6%
Depends on son's/daughter's interest
6%
Family approval
6%
Scholarship & grants
4%
Career opportunities
4%
Family & friends in UK
4%
Guaranteed visa
4%
Not interested in sending abroad
Don't know / can't say
16%
14%
Suggestions for new subjects - parents
Top 10 subjects – undergraduate level
Top 10 subjects – postgraduate level
Medicine & dentistry
38%
Medicine & dentistry
44%
Law
30%
Business & administrative studies
42%
Computer science
28%
Law
32%
Business & administrative studies
24%
Computer science
26%
Engineering & technology
22%
Engineering & technology
24%
Mass communications & documentation
22%
Architecture, building & planning
24%
Agriculture & related subjects
20%
Mass communications & documentation
22%
Creative arts & design
16%
Subjects allied to medicine
18%
Architecture, building & planning
16%
Mathematical sciences
18%
Subjects allied to medicine
16%
Languages
16%
Top 5 vocational programmes
Interior design
59%
Beauty & cosmetology
25%
Travel & tourism
52%
Floral design
23%
Fashion design
41%
Summary
The UAE has attracted at least 49 international HEIs which currently account for 51% of
the total number of HEIs in the country
Employing diverse models of education delivery, they have a 32% share of the total
student population enrolled in higher education in the UAE
Several more international universities are in the process of setting up branch campuses
or collaborative ventures in the country
The UAE is increasing in popularity as an education destination among �external’ (non
UAE based) students, especially from Asian and Middle Eastern countries
Cannibalisation?
While local delivery of international education will naturally lead to a degree of
cannibalisation of courses delivered in the UK, it is likely to be minimal as the majority of
students who choose to study in the UAE do not wish to or are not able to study
overseas
However, competitively priced packages of UAE study programmes may well attract
more students from neighbouring countries, who may otherwise have studied in the UK
The recent global economic crisis and resulting lack of disposable income may force
some students to study closer to home
Subjects
Current demand for subjects, as measured by subject-wise enrolment statistics and
gathered from the student survey, indicates the high popularity of subject offerings in
the area of business and administrative studies, both at undergraduate and
postgraduate level
However, given that almost every HEI offers a range of business programmes as part
of its subject portfolio, there appears to be an adequate supply of such programmes
Customer research points to latent demand for subjects such as computer science,
engineering & technology, medicine & dentistry, law and architecture, building &
planning
It is possible that the worldwide interest in Dubai could lead to a market situation of
too many generic academic programmes and too few takers
Opportunities
Demand for higher and further education in the UAE and region will continue to grow
Current programme/discipline offerings and institutions do not fully cater for projected
human resource requirements
Niche markets, as compared to generic programme offerings, for higher and further
education exist and will continue to expand
The various emirates take pride in shifting gears and like to develop programmes to meet
evolving needs
Institutions should have the capability to develop courses customised to the region and
sectors and have the internal systems and processes in place to respond to requirements
efficiently
It is important for UK institutions entering the market to gear their product offering and
market strategy in line with the nation’s development goals and introduce �unique’,
futuristic programmes geared to serving the needs of the �new’ UAE
e.g. road & rail systems/maintenance, real estate maintenance, ports and ship
chandling, environmental engineering, renewable energy, manufacturing and
manufacturing-related, logistics related to supply chain management, aviation,
architecture, events management, financial securities, reinsurance, social research,
research methods, statistical analysis, special needs education, comparative study of
western law with sharia, languages, arts
Refer to individual emirate strategic plans e.g. Dubai strategic plan
These opportunities will see institutions operate within a �global’ environment and be
subject to fierce competition to attract the right students
Recommendations
Institutions entering the market should invest in building relationships with key decision
makers and emirate-based higher education governing bodies and possess quality
market intelligence
Public-private partnerships and privatisation of the higher and further education sector is
supported by federal and individual emirate initiatives
In Abu Dhabi, funding is made available based on value proposition, track record, brand
standing and evidence of longer term commitment on the part of the institution
Elements of the value proposition should highlight exposure to relevant corporate and
international experiences to enhance learning (e.g. work placements)
Partnerships with federal government funded institutions and their commercial arms and
existing privately owned licensed-accredited institutions should be explored
In order to attract students, ensure student fees are fixed in UAE currency and
budget proposals to take account of exchange rate fluctuations
Brand building of UK education is critical
Be creative and innovative
Education UK Country Partner website
www.britishcouncil.org/eumd-uae.htm
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