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The Issue
• Federal Communications Commission wishes
to regulate internet access and set prices for
ISPs
• Court ruling against FCC’s claim and
opportunity in Congress
• Current advocacy and media campaign for
“non competition‐enabling” “firm‐restricting”
�net neutrality’.
Vision
People’s ability to provide and access
unregulated internet content flow and
connectivity speed in the U.S. and the rest of
the world.
Mission
Maintain free and unregulated internet access
for content flow and connectivity speed by
influencing the current policy debate on �net
neutrality’.
Target Image
• International non-partisan grassroots
campaign
• Launched by concerned citizens from 6
countries
• Our agenda is to stop the government from
taking over the internet
Goal
• Stop �Net Neutrality’ movement by creating
awareness amongst American internet users
on the negative effects of this proposal
• Influence the policy debate to make FCC,
Congress, and social media consider �net
neutrality’ as NET BRUTALITY.
• Bring all supporters of our cause together
under one common banner.
• Petition the FCC and the Government
Target Groups
• Libertarian like minded internet users and
video gamers
• Fiscal and Social Conservative Activists,
Campaigners and Think Tanks
• Internet Service Providers and
Communications companies
• Policy makers (Legislators, Regulators, Public
officials)
Key Messages
• Net Neutrality = Net BRUTALITY!
• Government regulated internet is inefficient
• Internet regulation will lead to content
censorship and excessive taxation
• The Internet is not immune from economic
principles and forces
Our Strategy
• Online Media Campaign
– Webpage
– Social Media:
• Facebook Group
• Chinese Blog
• Twitter Messaging
• Advocacy Efforts
– ATR Wednesday Meeting
– Informational and Take Action Pamphlet
Our Products and Activities
• ATR Wednesday Meeting
www.nonetbrutality.com
www.nonetbrutality.com
Americans For Tax Reform
(Wednesday Meetings)
Pamphlet
Facebook Group
Blog in Chinese
Twitter
Our Outcome
• Webpage Traffic: 200 Visitors in 3 days
• Facebook Figures: About 200 supporters in
two days
• Twitter Figures: Following 293 people, 22
follower, 1 list
• Organizational Support:
ATR
CATO
Among others
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