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Telecom Market in Finland

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Mobile Operators in Finland:
Market Leader (40% market share)
Revenue: 930 M€
4.4 million mobile subscribers
0.5 million fixed subscribers
42% of ELISA personnel work in
corporate segment
• Introduction of new services like
Elisa Vahti Live or mobile payment
services
• Increase ARPU and loyalty (keep
churn ratio low) between its
customer base
• ELISA has the most extensive 4G
coverage in Finland including the
main urban areas
•
•
•
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Mobile Operators in Finland:
Spectrum blocks
Winner
Price
2500-2520 MHz and
2620-2640
DNA Oy
675.700 euros
2545-2570 MHz and
2665-2690 MHz
Elisa Oyj
834.700 euros
• Main Challenger (25% market
share)
• Revenue: 727 M€
• 2.3 million mobile subscribers
• 1 million fixed subscribers
• Market Leader in CableTV in
Finland
• 28% of DNA personnel work in
corporate segment
• Extremely competitive in pricing
and launching new services only
when market is ready
• Major increase in market share in
Finland in the last 5 years (from
15% in 2006 to 25% in 2009)
• DNA has 4G coverage only the
most populated areas
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