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L?OFFICIEL
Contents
??l?OFFICIEL? France
??l?OFFICIEL? Russia
??l?OFFICIEL? Ukraine
??l?OFFICIEL?'s rubrics
?Positioning
?Price system
?Distributional system
?Schedule of issues
?Clients and partners
?Contacts
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
?l?OFFICIEL? France
? It has been publishing since 1921
in France.
? It has known as a standard
?Paris modern magazine?.
? The most authoritative publication
reflecting on world fashion trends.
? About fashion from official sources.
? Tendencies
? Accents and guiding lines.
? Collections and trends.
? Events and personages.
? Pr?t-?-Porter и Haute Couture.
80 years competently about fashion...
?l?OFFICIEL?
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
?l?OFFICIEL? Russia
? The first foreign analogue of elite
French magazine.
? Appearance in Russia - 1997.
? 100 thousands magazine`s copies for
the Formation style. Showing events.
? Fashion expert who knows all or
almost everything.
? Lustre. Stylishness.
? Glamour. Lux de lux.
?L?OFFICIEL?
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
?l?OFFICIEL? Ukraine
? The ?most Paris? magazine in Ukraine.
? Selection of materials among glossy
publication since 2001 year.
? All the best from Paris and Moscow.
? Modern collections. History of fashion.
? Ukrainian market of Haute Couture and
Pr?t-?-Porter .
? Reportings from fashion shows. Creative
photos.
? Luxury brands and facilities.
? Developments and people.
Киев,
04050,
ул.Melnikova
Мельникова,
12 а,
а, office
офис 8. Тел.:
(044)568
5685798,
5798,Fax:
факс:
(044)
5896
Kiev,
04050,
str., 12
Ph.: (044)
(044)
568568
5896
L?OFFICIEL
Rubrics
?Guiding lines
? Accents
? Characters
? Art
? Beauty
? Fashion
? Constant
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
Positioning of
?l?OFFICIEL?magazine
? French glamour magazine which
reflects and forms trends of world
fashion.
? The most authoritative issue
among judges of taste.
? ?l?OFFICIEL? magazine ? knows
about fashion everything or almost
everything.
? 25 thousand copies of magazine
for the most refined audience.
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
Peculiar characteristics of audience
?20 % of audience ? guidance
? More then half readers spend the same
time looking through advertising as
reading and looking through editorial`s
materials of magazine.
? 77% readers are interested in buying
goods which were represented in photos
session.
? 80% audience coming back many times
for reading magazine
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
PRICE SYSTEM
Advertising pages of ?l?OFFICIEL? magazine
Price is shown in EURO without tax on advertising 0,5% and tax 20%.
Title of publicity position in magazine
Cost
Ukraine
Page opposite content right
12 000
Page opposite editor`s word right
12 000
Page opposite the staff list of magazine
12 000
Page till page 100 right
8 400
Page after 100 right
7 200
Page opposite opening rubric's left
7 200
1\2 page near fashionable addresses
6 000
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
PRICE SYSTEM
Special positions of ?l?OFFICIEL? magazine.
Price is shown in EURO without tax on advertising 0,5% and tax 20%.
Advertising position
Zero double-page
I double-page
double-page before Guiding
lines
1/1 page in ''Guiding lines''
Central double-page
Last double-page
III cover
IV cover
Cost
Ukraine
24 000
20 400
18 000
12 000
20 400
19 200
12 000
24 000
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
Distributional map
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
Schedule of issues
?
magazine
Мonth
Deadline for
booking of
advertising
position
Deadline for
supplying of
advertising
materials
Edition in
sale
? 55
? 56
? 57
? 58
? 59
? 60
? 61
? 62
? 63
February
March
April
May
June
July - August
September
October
November
25 November
25 January
25 February
25 March
25 April
27 May
25 June
27 August
25 September
8 December
5 February
5 March
4 April
2 May
05 June
8 August
5 September
3 October
5 February
5 March
4 April
5 May
5 June
4 July
5 September
6 October
5 November
? 64
DecemberJanuary
24 October
7 November
5 December
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
Audience's profile
L?OFFICIEL
? Statistic data is given by TNS (Survey: NRS 2007/1 ? Kiev), Target Group
Size ('000): 1940.8 Sample: 2586. Target group of ?l?OFFICIEL?:
- women at the age 25-65 years (71,4 %),
- high-educated (73 %),
- high level of income (100 % from 100 % interviewed):
? well-to-do (44,4 %)
? high well-to-do (55,6 %)
- by occupation:
? guidance (20, %)
? high qualificated specialists (30 %).
? The audience staff ? it?s clients of expensive boutiques, houses of
fashion, salons of beauty, representatives of foreign companies, active
buyers of luxury things whose social status allow to take decision by
themselves and influence on society`s opinion.
? ?l?OFFICIEL?`s audience ? are readers who correlate their own style with
general world`s trends.
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L?OFFICIEL
Contacts
Adress:
Kiev
Melnikova, 12 - a, office 8
tel: +38 044 568 59 53
Alexander Stryapkin
e-mail: alexander@officiel-ukraine.com
+38 067 441 33 25
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
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