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Social Networking and Building Your Online

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Social Networking and
Building Your Online
Community
Jim Harris
Marketing and Communication
Ohio University Alumni Association
Jim Harris,
BBA ’04 - Marketing
Ohio University
Assistant Director
Marketing and
Communication
Ohio University
Alumni Association
My Gateway and Facebook profile photo
- Affinity Partners
- Merchandising
- Bobcat Store
- The [Gateway]
Social Networking and Building Your Online Community
Social Networking and Building Your Online Community
Topics
- What an Online Community is
- Who has Access
- What it Costs to Build and Maintain
- How it’s Controlled
- How an Online Community might
benefit your institution
Social Networking and Building Your Online Community
What an Online Community is
An online community is a group of
people that primarily interacts using
the Internet.
This group of people invites members
of their own personal, alumni networks
to join the Community.
New members repeat the process.
Social Networking and Building Your Online Community
Who has Access
Ohio University degree-holding alumni
Other individuals granted access
with permission
- students with alumni group connection
- recent alumni without an ID
- non-graduates
Social Networking and Building Your Online Community
What it Costs to Build and Maintain
To Build:
- money
- graphics
- data
- marketing
To Maintain:
- time
- technology
- data
- marketing
- money
Social Networking and Building Your Online Community
How it’s Controlled
Alumni ID number
Other controls
- trust/ hope
- OUAA staff
- users
- delete account
Social Networking and Building Your Online Community
How an Online Community might
benefit your relationship/ institution
- connects alumni, 24/7
- information updates to database
- gives alumni a reason to visit Web site
- wow factor
Social Networking and Building Your Online Community
How an Online Community might be
harm your relationship/ institution
- spam-like messages from alumni
- alumni spreading bad news
- new/ confusing technology
- right people aren’t active
Social Networking and Building Your Online Community
Topics
- How alumni are using THE GATEWAY
- Who’s using the Site
- Types of Marketing used
- Problems we’ve had
- Gateway ideas
- Goals for 2007
Social Networking and Building Your Online Community
THE GATEWAY
A web community, exclusively for
Bobcat alumni
Launched September 2005
1742
- 24 hours after message = 301 users logging in
- previous days = average of 50 users
Jim, those photos brought back some great
memories. And reminded me I need to get back to
campus. Thank you for taking the time to share. I
can't believe an OU building has an ESCALATOR!!!
Wow.
Hi Jim. Your new pictures are just great. I particularly
enjoyed the shots of the new Baker Center. When I
was a freshman, the old Baker Center had just been
completed. If my son ends up at Ohio U. this Fall he
will be there when the new Baker Center has just
been completed.
5749
Social Networking and Building Your Online Community
Types of Marketing
- Full page and half page ads in magazine
- Cover story in newsletter
- Ads/ blurbs in magazine and newsletter
- Gateway-specific Emails
- Making Tracks Emails
- Word of Mouth
- Facebook messages to alumni
Social Networking and Building Your Online Community
Gateway promotions
Ohio Today
The [college] Gate
Making Tracks
Gateway-specific
Social Networking and Building Your Online Community
Advertising space
Social Networking and Building Your Online Community
Advertising space
Social Networking and Building Your Online Community
Total Resumes uploaded by users
326
Total Pictures uploaded
6,888
Total number of users with a profile photo
1,528
Total number of users with journal entries
325
Number of events posted
294
Social Networking and Building Your Online Community
Number of users that logged in between
Nov. 1 at 7 p.m. through Nov. 2 at 7 p.m.
60
Number of users that logged in between
Oct. 26 – Nov. 2
472
Number of users that logged in between
Oct. 2 – Nov. 2
1,283
Social Networking and Building Your Online Community
Registered
Users
Total Net
Messages
Total
Updates
Total # Groups
Active
Users
Friend
Connections
Ohio
University
6,654
854
103,458
370
1,011
14,811
Avg. of Like
Communities
3,483
1,001
45,636
144
975
8,387
Social Networking and Building Your Online Community
GATEWAY Problems
- Mr. Sullivan
- Angelina Jolie
- F***ing Blog titles
- Does Sex Count?
- OU press
- Teddy
Social Networking and Building Your Online Community
GATEWAY Ideas
- Black Alumni Reunion Group
- Campus tour photos with captions
- Konneker Alumni Center photos
- Student profiles, albums and journals
- Fossil watch and campus photography
- Winter photos
- Exclusive campus photo tours
Social Networking and Building Your Online Community
GATEWAY Ideas
- Find your Roommates Challenge
- Academic buildings
- Scan yearbooks/ newspapers
- Going out for coffee
- A night on the town
- Student presentations
- Alumni books and articles
- Chapter events
Social Networking and Building Your Online Community
GATEWAY Goals
- Engage all users, not just F-o-F
- Add a “How-to” section for site
- Invite seniors to join alumni network
- Help users get friends registered
- Inform deans about site’s power
- Faster uploads of recent graduates
- Encourage events
Social Networking and Building Your Online Community
Social Networking and Building Your Online Community
Jim Harris
Ohio UniversityAlumni Association
Harrisj3@ohio.edu
740-593-4301
пѓ Facebook
пѓ inCircle Pro
www.incirclepro.com
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