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Internet
eCommerce 101
Or, how to enjoy your summer . . . profitably
Or
Tanya Ignacek, Director of Sales & Operations
Stuff you want to talk about
• Are online sales right for the Promo industry?
• Isn’t it complicated?
• How will it help my business?
• Where do I even start?
Really, shopping online?
Online shopping trends
85%
83%
87%
53%
81%
Percentage of
people who
have shopped
online by area
Source: Global Trends in Online
Shopping A Nielsen Global Consumer
Report June 2010
Online shopping trends
Books
44%
Things
people
intend to
buy
online in
the near
future
Source: Global Trends in Online
Shopping A Nielsen Global Consumer
Report June 2010
Online shopping trends
Things
people
intend to
buy
online in
the near
future
Clothing
36%
Source: Global Trends in Online
Shopping A Nielsen Global Consumer
Report June 2010
Online shopping trends
Airline
Tickets
32%
Things
people
intend to
buy
online in
the near
future
Source: Global Trends in Online
Shopping A Nielsen Global Consumer
Report June 2010
Online shopping trends
Things
people
intend to
buy
online in
the near
future
Electronics
27%
Source: Global Trends in Online
Shopping A Nielsen Global Consumer
Report June 2010
Online shopping trends
Hotel
Reservations
26%
Things
people
intend to
buy
online in
the near
future
Source: Global Trends in Online
Shopping A Nielsen Global Consumer
Report June 2010
Online shopping trends
eCommerce
grew 16.1%
in 2011
Source: US Department of Commerce
TOP 10 Internet Retailers
#10
Source: 247wallst.com December 29,
2011
#9
Source: 247wallst.com December 29,
2011
#8
Source: 247wallst.com December 29,
2011
#7
Source: 247wallst.com December 29,
2011
#6
Source: 247wallst.com December 29,
2011
#5
Source: 247wallst.com December 29,
2011
#4
Source: 247wallst.com December 29,
2011
Take a guess on #3
#3
Source: 247wallst.com December 29,
2011
And #2?
#2
Source: 247wallst.com December 29,
2011
Last, but not least . . . #1
#1
Source: 247wallst.com December 29,
2011
But could it work for
promotional products?
Stats from 2011
Source: 2012 PPAI Report
Stats from 2011
Source: 2012 PPAI Report
Other trends
• Summertime can bring about a low spot in
e-retail commerce
• Average order drops 2.8% in July and 4.8%
in August
• Best weeks for e-retailers to take a summer
vacation? Week of July 23rd
• When does it pick up? Week of August 27th
- increase of 19% over week of July 23rd
Source: Internet Retailer 6/26/12
Hmmm, a Company Store?
Let’s hear from others . . .
• “After our company store went live, all of
our employees were really pleased that
they could find our branded merchandise
in one place.”
• “The look and feel of our company store
gives us a very updated presence. Thanks
for the facelift!”
Source: BrightStores archives
Is it difficult?
Nope! It’s as
easy as 1, 2, 3
Are you going to count again?
Quite honestly?
Yes, we are!
~ ONE ~
ASSESSMENT
•Pick the store that’s right for you and
your client
•We will be right here to help you find
the best fit
~ TWO ~
BUILD
•It’s easy!
•You can do it yourself
•Or choose our custom design service
•Together we can build a fantastic store
to meet your client’s requirements
~ THREE ~
LAUNCH
•Deliver a great looking, robust Online
Company Store Program that’s
perfect for your client
•Enjoy being a hero
~ And voila! ~
A
COMPANY
STORE is
born!
Now, a Company Store is
going to help me, how? . . .
“You tell
�em
Ralph!”
Let’s start with why
it won’t work for you . . .
Top Reasons to Not Use Company Stores
• I’m already wildly successful
• My client’s prefer it when I drop off 15
catalogs that they can browse through
• No one uses the internet to buy things!
Real
reasons?
I have no idea how to use
them and they scare me to
death. Not to mention, who
has the time to learn?
That’s Why
We’re Here!
• We can, and will,
make this easy on you
• Our Expert Team is
now Your Expert Team
- to create your perfect
Store
Okay, so what other reasons are
there to offer Company Stores?
“Yep, what
else should
we know?”
Financial Benefits
• Ordering Efficiencies
• Streamlined Order Taking Tool
Brand Management
• Control the Brand
• Maintain Logo Integrity
Spending Control
• Offer your client a tool to help them
control spending
• Provides you with another opportunity
to show your partnership with your
client - looking out for their needs
Security
• Disaster Recovery Plan
• PCI Compliant
• American Express, First Data, BestBuy, and
many more - trust BrightStores for security
Program Support
Recognition &
Award Programs
“You did
real good
today
Ralph”
Uniform Programs
Customer Satisfaction
I can’t get no satisfaction
• Satisfaction:
(noun)
• A fulfillment of
a need or
desire
Potential
• Potential Sales
• Potential Growth
• Potential for greater
customer loyalty
Here’s a thought . . .
• Let the Company Store
Experts make this easy
for you
• Buy a Classic Package
and become a hero to
your top 15 clients
• Go to the beach
Time’s a wastin’ . . .
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